one page business plan canvas

The Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

The Business Model Canvas enables you to:

• Visualize and communicate a simple story of your existing business model.
• Use the canvas to design new business models, whether you are a start-up or an existing businessManage a portfolio of business models
• You can use the canvas to easily juggle between "Explore" and "Exploit" business models.

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Mastering business models

A self-paced online course with 
Alex Osterwalder and Yves Pigneur.

Are you trying to improve your existing business model? Or trying to create a new one that can compete in today’s market?

Business Model Canvas: Explained with Examples

Got a new business idea, but don’t know how to put it to work? Want to improve your existing business model? Overwhelmed by writing your business plan? There is a one-page technique that can provide you the solution you are looking for, and that’s the business model canvas.

In this guide, you’ll have the Business Model Canvas explained, along with steps on how to create one. All business model canvas examples in the post can be edited online.

What is a Business Model Canvas

A business model is simply a plan describing how a business intends to make money. It explains who your customer base is and how you deliver value to them and the related details of financing. And the business model canvas lets you define these different components on a single page.   

The Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business.  

The business model canvas beats the traditional business plan that spans across several pages, by offering a much easier way to understand the different core elements of a business.

The right side of the canvas focuses on the customer or the market (external factors that are not under your control) while the left side of the canvas focuses on the business (internal factors that are mostly under your control). In the middle, you get the value propositions that represent the exchange of value between your business and your customers.

The business model canvas was originally developed by Alex Osterwalder and Yves Pigneur and introduced in their book ‘ Business Model Generation ’ as a visual framework for planning, developing and testing the business model(s) of an organization.

What Are the Benefits of Using a Business Model Canvas

Why do you need a business model canvas? The answer is simple. The business model canvas offers several benefits for businesses and entrepreneurs. It is a valuable tool and provides a visual and structured approach to designing, analyzing, optimizing, and communicating your business model.

• The business model canvas provides a comprehensive overview of a business model’s essential aspects. The BMC provides a quick outline of the business model and is devoid of unnecessary details compared to the traditional business plan.
• The comprehensive overview also ensures that the team considers all required components of their business model and can identify gaps or areas for improvement.
• The BMC allows the team to have a holistic and shared understanding of the business model while enabling them to align and collaborate effectively.
• The visual nature of the business model canvas makes it easier to refer to and understand by anyone. The business model canvas combines all vital business model elements in a single, easy-to-understand canvas.
• The BMC can be considered a strategic analysis tool as it enables you to examine a business model’s strengths, weaknesses, opportunities, and challenges.
• It’s easier to edit and can be easily shared with employees and stakeholders.
• The BMC is a flexible and adaptable tool that can be updated and revised as the business evolves. Keep your business agile and responsive to market changes and customer needs.
• The business model canvas can be used by large corporations and startups with just a few employees.
• The business model canvas effectively facilitates discussions among team members, investors, partners, customers, and other stakeholders. It clarifies how different aspects of the business are related and ensures a shared understanding of the business model.
• You can use a BMC template to facilitate discussions and guide brainstorming brainstorming sessions to generate insights and ideas to refine the business model and make strategic decisions.
• The BMC is action-oriented, encouraging businesses to identify activities and initiatives to improve their business model to drive business growth.
• A business model canvas provides a structured approach for businesses to explore possibilities and experiment with new ideas. This encourages creativity and innovation, which in turn encourages team members to think outside the box.

How to Make a Business Model Canvas

Here’s a step-by-step guide on how to create a business canvas model.

Step 1: Gather your team and the required material Bring a team or a group of people from your company together to collaborate. It is better to bring in a diverse group to cover all aspects.

While you can create a business model canvas with whiteboards, sticky notes, and markers, using an online platform like Creately will ensure that your work can be accessed from anywhere, anytime. Create a workspace in Creately and provide editing/reviewing permission to start.

Step 2: Set the context Clearly define the purpose and the scope of what you want to map out and visualize in the business model canvas. Narrow down the business or idea you want to analyze with the team and its context.

Step 3: Draw the canvas Divide the workspace into nine equal sections to represent the nine building blocks of the business model canvas.

Step 4: Identify the key building blocks Label each section as customer segment, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and cost structure.

Step 5: Fill in the canvas Work with your team to fill in each section of the canvas with relevant information. You can use data, keywords, diagrams, and more to represent ideas and concepts.

Step 6: Analyze and iterate Once your team has filled in the business model canvas, analyze the relationships to identify strengths, weaknesses, opportunities, and challenges. Discuss improvements and make adjustments as necessary.

Step 7: Finalize Finalize and use the model as a visual reference to communicate and align your business model with stakeholders. You can also use the model to make informed and strategic decisions and guide your business.

What are the Key Building Blocks of the Business Model Canvas?

There are nine building blocks in the business model canvas and they are:

Customer Segments

Customer relationships, revenue streams, key activities, key resources, key partners, cost structure.

• Value Proposition

When filling out a Business Model Canvas, you will brainstorm and conduct research on each of these elements. The data you collect can be placed in each relevant section of the canvas. So have a business model canvas ready when you start the exercise.  

Let’s look into what the 9 components of the BMC are in more detail.

These are the groups of people or companies that you are trying to target and sell your product or service to.

Segmenting your customers based on similarities such as geographical area, gender, age, behaviors, interests, etc. gives you the opportunity to better serve their needs, specifically by customizing the solution you are providing them.

After a thorough analysis of your customer segments, you can determine who you should serve and ignore. Then create customer personas for each of the selected customer segments.

There are different customer segments a business model can target and they are;

• Mass market: A business model that focuses on mass markets doesn’t group its customers into segments. Instead, it focuses on the general population or a large group of people with similar needs. For example, a product like a phone.  
• Niche market: Here the focus is centered on a specific group of people with unique needs and traits. Here the value propositions, distribution channels, and customer relationships should be customized to meet their specific requirements. An example would be buyers of sports shoes.
• Segmented: Based on slightly different needs, there could be different groups within the main customer segment. Accordingly, you can create different value propositions, distribution channels, etc. to meet the different needs of these segments.
• Diversified: A diversified market segment includes customers with very different needs.
• Multi-sided markets: this includes interdependent customer segments. For example, a credit card company caters to both their credit card holders as well as merchants who accept those cards.

Use STP Model templates for segmenting your market and developing ideal marketing campaigns

Visualize, assess, and update your business model. Collaborate on brainstorming with your team on your next business model innovation.

In this section, you need to establish the type of relationship you will have with each of your customer segments or how you will interact with them throughout their journey with your company.

There are several types of customer relationships

• Personal assistance: you interact with the customer in person or by email, through phone call or other means.
• Dedicated personal assistance: you assign a dedicated customer representative to an individual customer.  
• Self-service: here you maintain no relationship with the customer, but provides what the customer needs to help themselves.
• Automated services: this includes automated processes or machinery that helps customers perform services themselves.
• Communities: these include online communities where customers can help each other solve their own problems with regard to the product or service.
• Co-creation: here the company allows the customer to get involved in the designing or development of the product. For example, YouTube has given its users the opportunity to create content for its audience.

You can understand the kind of relationship your customer has with your company through a customer journey map . It will help you identify the different stages your customers go through when interacting with your company. And it will help you make sense of how to acquire, retain and grow your customers.

This block is to describe how your company will communicate with and reach out to your customers. Channels are the touchpoints that let your customers connect with your company.

Channels play a role in raising awareness of your product or service among customers and delivering your value propositions to them. Channels can also be used to allow customers the avenue to buy products or services and offer post-purchase support.

There are two types of channels

• Owned channels: company website, social media sites, in-house sales, etc.
• Partner channels: partner-owned websites, wholesale distribution, retail, etc.

Revenues streams are the sources from which a company generates money by selling their product or service to the customers. And in this block, you should describe how you will earn revenue from your value propositions.  

A revenue stream can belong to one of the following revenue models,

• Transaction-based revenue: made from customers who make a one-time payment
• Recurring revenue: made from ongoing payments for continuing services or post-sale services

There are several ways you can generate revenue from

• Asset sales: by selling the rights of ownership for a product to a buyer
• Usage fee: by charging the customer for the use of its product or service
• Subscription fee: by charging the customer for using its product regularly and consistently
• Lending/ leasing/ renting: the customer pays to get exclusive rights to use an asset for a fixed period of time
• Licensing: customer pays to get permission to use the company’s intellectual property
• Brokerage fees: revenue generated by acting as an intermediary between two or more parties
• Advertising: by charging the customer to advertise a product, service or brand using company platforms

What are the activities/ tasks that need to be completed to fulfill your business purpose? In this section, you should list down all the key activities you need to do to make your business model work.

These key activities should focus on fulfilling its value proposition, reaching customer segments and maintaining customer relationships, and generating revenue.

There are 3 categories of key activities;

• Production: designing, manufacturing and delivering a product in significant quantities and/ or of superior quality.
• Problem-solving: finding new solutions to individual problems faced by customers.
• Platform/ network: Creating and maintaining platforms. For example, Microsoft provides a reliable operating system to support third-party software products.

This is where you list down which key resources or the main inputs you need to carry out your key activities in order to create your value proposition.

There are several types of key resources and they are

• Human (employees)
• Financial (cash, lines of credit, etc.)
• Intellectual (brand, patents, IP, copyright)
• Physical (equipment, inventory, buildings)

Key partners are the external companies or suppliers that will help you carry out your key activities. These partnerships are forged in oder to reduce risks and acquire resources.

Types of partnerships are

• Strategic alliance: partnership between non-competitors
• Coopetition: strategic partnership between partners
• Joint ventures: partners developing a new business
• Buyer-supplier relationships: ensure reliable supplies

In this block, you identify all the costs associated with operating your business model.

You’ll need to focus on evaluating the cost of creating and delivering your value propositions, creating revenue streams, and maintaining customer relationships. And this will be easier to do so once you have defined your key resources, activities, and partners.  

Businesses can either be cost-driven (focuses on minimizing costs whenever possible) and value-driven (focuses on providing maximum value to the customer).

Value Propositions

This is the building block that is at the heart of the business model canvas. And it represents your unique solution (product or service) for a problem faced by a customer segment, or that creates value for the customer segment.

A value proposition should be unique or should be different from that of your competitors. If you are offering a new product, it should be innovative and disruptive. And if you are offering a product that already exists in the market, it should stand out with new features and attributes.

Value propositions can be either quantitative (price and speed of service) or qualitative (customer experience or design).

What to Avoid When Creating a Business Model Canvas

One thing to remember when creating a business model canvas is that it is a concise and focused document. It is designed to capture key elements of a business model and, as such, should not include detailed information. Some of the items to avoid include,

• Detailed financial projections such as revenue forecasts, cost breakdowns, and financial ratios. Revenue streams and cost structure should be represented at a high level, providing an overview rather than detailed projections.
• Detailed operational processes such as standard operating procedures of a business. The BMC focuses on the strategic and conceptual aspects.
• Comprehensive marketing or sales strategies. The business model canvas does not provide space for comprehensive marketing or sales strategies. These should be included in marketing or sales plans, which allow you to expand into more details.
• Legal or regulatory details such as intellectual property, licensing agreements, or compliance requirements. As these require more detailed and specialized attention, they are better suited to be addressed in separate legal or regulatory documents.
• Long-term strategic goals or vision statements. While the canvas helps to align the business model with the overall strategy, it should focus on the immediate and tangible aspects.
• Irrelevant or unnecessary information that does not directly relate to the business model. Including extra or unnecessary information can clutter the BMC and make it less effective in communicating the core elements.

What Are Your Thoughts on the Business Model Canvas?

Once you have completed your business model canvas, you can share it with your organization and stakeholders and get their feedback as well. The business model canvas is a living document, therefore after completing it you need to revisit and ensure that it is relevant, updated and accurate.

What best practices do you follow when creating a business model canvas? Do share your tips with us in the comments section below.

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

FAQs About the Business Model Canvas

• Use clear and concise language
• Use visual-aids
• Customize for your audience
• Highlight key insights
• Be open to feedback and discussion

More Related Articles

Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

One Page Business Plan for Word, PDF

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Template Highlights

• Eight (short) sections: Business Opportunity, Industry Analysis, Target Market, Company Description, Timeline, Marketing Plan, Financial Plan, and Funding Requirements.
• Easy instructions for each part.
• Zhuzh it up a bit with your company logo and branding.
• Download it as a PDF or Word file.
• Print it, email it, send it via Morse code.

Why all businesses should create a business plan

For startups and enterprises alike, there are many reasons to create a one-page business plan. For example, it can help you:

• Show your progress and how you intend to grow : Your business plan lists vital information on your company, such as your goals, market research results, and success milestones.
• Determine a realistic budget to ensure success : If you don’t create a proper plan, you might underestimate fixed and variable costs and, therefore, lack the financial capacity to succeed.
• Provide concrete information to potential investors : By having a detailed business plan in place, you’ll be able to effectively convey your business goals to internal stakeholders, and you’ll stand a better chance of winning over investors.
• Fulfill the requirements for securing a business loan : Many financial institutions won’t even consider giving you a loan without seeing your plan.

Should you create a business plan from scratch?

You can do this, but it’s often more hassle than it’s worth. If you’ve never made a business plan before, you’ll need to do a lot of research on what to include and ensure you create a professional and eye-catching document.  If you download our free one-page business plan template, you’ll save time and ensure you cover every relevant detail.

How to use the one-page business plan template

Here are the steps for filling out our template:

• Enter your contact details to download the template in Microsoft Word or as a PDF.
• Gather your relevant business documents, such as market research results and financial statements, in case you need to include details from them.  
• Add information to all the fields, including Company Description, Target Market, Industry Analysis, Implementation Timeline, Funding Required, and Financial Summary.
• Get feedback from business partners, employees, or other parties to ensure that all information is correct and up to date.
• Proofread to ensure there are no errors. These look unprofessional, leaving a bad impression of your business.  
• Save your business plan in various locations and formats. This helps you share your plan with stakeholders via email or present it at company meetings.

Template Preview

One page business plan.

One-Page Business Plan Template

This brief business plan template encourages you to stick to your core message and provide investors with just the information they need to know about your new venture.

The Business Opportunity

What is the problem your business will solve? Focus on the customer’s needs.

Give your elevator pitch. Be succinct, clear, and persuasive.

Be sure to include your value proposition -- What do you offer that no one else does?

Industry Analysis

List key factors for success in your industry.

Who is your main competition?

Company Description

Identify important facts about your business:

• Founding date

• Mission statement

• Type of organization

• Core strengths

• Main leadership

Target Market

Describe your customer segments.

Will you serve a particular geographical area?

Implementation Timeline

Provide a brief summary of how you will roll out the business. Consider depicting the different phases in a diagram. You can use the timeline below as a template.

Marketing Plan

Describe what methods you will use to acquire new customers.

Why would your target market prefer your product or service to another option?

Financial Summary

Cost Structure: What are your fixed and variable costs?

Revenue Streams: How will your business make money?

Funding Required

Present the amount of funding that you are seeking from investors and how it will be used.

HubSpot Tip: Be sure to edit and review your plan for typos before distributing it. Errors in a short document can be distracting to the reader and make you look unprofessional.

Frequently Asked Questions

When should i create a business plan, what types of companies need a business plan, how do i write a one page business plan, what should my business plan focus on, is this template free, can i edit this template, related tags:.

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Business Plan Canvas (One Page) Template

Understanding a business plan.

So, you have a brilliant idea you want to put into a one-page business plan?

Planning is not everyone's cup of tea. But whether you dream of a multi-billion-dollar enterprise or starting a freelancing agency, a business plan is a must-have. Since you are just getting started, you do not need to fill the whole booklet. A one-page business plan will do.

A simple business plan spares one the jargon of beating around the bush. You approach the main points directly. In this guide, we will cover all about the one-page business plan. You will get to know what a one-page business plan is, its advantages and how you can create one. This article should assist you to come up with a simple business plan to push your business forward.

What Is A One-Page Business Plan?

One-page business plan templates are just like the name implies – business objectives incorporated in a single page. Often, single business plans are used for startups since you can quickly brainstorm content with your partners, fellow entrepreneurs, relatives, and friends. A one-page business plan is also used for pitching ideas to investors before preparing a more detailed business plan if approved. You can opt to prepare a business plan on your own by following its standard structure. Luckily online systems allow you to feel business plans in already designed business plan templates.

There is no significant difference between a one-page business plan, long executive summary, and lean business plan. The difference solely lies in length. While short business plan templates should fit a single page, a lean business plan is longer, spanning multiple pages with bullet points, and an executive summary cover between two to three pages in length with full sentences.

An ideal one-page business plan template should answer the following:

• Who are the target clients?
• Who are your competitors?
• Do you have any experience in management?
• What services do you offer?
• How will you provide the services?
• How do you plan to stand out from the crowd?
• How many resources does the business need?
• How many resources are you able to invest in the business?
• Who will assist you in implementing the plan?

A single business plan covers all stated questions in a condensed manner.

Advantages of A One-Page Business Plan:

There are many reasons why you should prepare a business plan for the ultimate success of your company. Chief among them is that following through outlined steps is a proven method of enabling a company to grow. However, different from the advantages of business plans, short business plan templates have unique benefits. They include:

• Straightforward Presentation. One-page business plans enable potential investors and partners to comprehend the contents faster. A fifty-page business plan is an enormous task for you to explain or leave alone for somebody else to read, especially if it is for the first time. The single-page business plan assists one to use words economically, such that only essential aspects of the business are covered. After that, you may then present a detailed business plan if required.
• Focus . A simple business plan template assists you in dealing with only the essential aspects of a business. Prospective entrepreneurs happen to get so excited about their ideas that they include things that are not necessary. A one-page business plan will assist you to condense your thoughts and focus on what is essential.
• Good First Impression . When approaching busy investors, short business plans allow them to skim through the contents quickly. It is also easy to send an email or two, print it for interested parties, or throw it into a slide deck. Furthermore, you can share the contents effortlessly with your friends and family. When you focus on the essential things in a business plan, you will capture your prospects’ attention from the get-go.
• Implementing the Project . There is a thing about simple business plans that makes them reliable; you can focus on the bigger picture. While you are confident of the process to follow and achieve a goal, your focus is on achieving the given plan. As an entrepreneur, you can focus on the specific things that matter in the quest for business success.

The SWOT Analysis:

A SWOT analysis helps you organize the strengths, weaknesses, opportunities, and threats of your business. It is crucial to include a SWOT analysis as part of your planning process. Conducting a SWOT analysis before creating the business plan facilitates the process.

How does a SWOT analysis work? Here is a guide that will assist you in getting started.

• Strengths . These are the positive factors, either tangible or intangible, that can make your business thrive. Analyze the advantages of your business. Also, state things that will make your business idea stand out.
• Weakness . Weakness is the aspect that may give you a competitive disadvantage, and hence you need to enhance these areas. Identify the elements of your business that may place you at a competitive disadvantage. Where can you improve?
• Opportunities . Opportunities refer to external factors that only indicate why your business is likely to prosper. Factors like the appearance of market opportunity, positive business perception, or new business product show opportunities.
• Threats . Threats represent the things outside your control that could jeopardize your business practice. In this category, you can identify your competitors, factors outside business you cannot control, and unfavourable trends that can challenge your business.

Contents of A One-Page Business Plan:

Now that you know the benefits of a simple business plan, it is time to understand its contents.

1. Market Gap

The main aim of business plans is to solve a problem, to make money while solving people's needs. You should, therefore, state the market gap the business will chip in and fill. Make sure you describe the market need clearly and straight to the point.

When writing the market needs, provide details and still state how your product or service is different. Be keen not to get consumed, giving too many details.

2. How You Will Solve the Need

The next step after showing the market need you have identified to state how your business will solve the need; the level of effectiveness your business solves the market needs to determine the amount of income you will make.

How to solve a need is where the idea of a one-page business plan template becomes both crucial and challenging. You must show how your business will outstand your competition in a sentence or two. Briefly explain your competitor's weaknesses and competitive capabilities. While doing so, focus on how it will matter to your target market. Just think, and rethink again, and you will finally get it right.

3. Business Competitors

There are high chances you are going to face competition. Likely other businesses are offering the same services. So, weigh in the business and the direct and indirect competitors. It will help you know what you will face and hence determine how you will approach the industry and succeed.

To help you get started, identify products and services you feel will give you stiff competition. More so, look at the areas where your business will thrive. Cover all these three with at most three short and straightforward points: risks, opportunities and rival products or services.

4. The Customers

State your target market that is the people you want to help to solve their needs. You should be able to describe your customers in detail, where they live and their aspirations.

The more specific you are to your target customers, the better. To help you get started, write some sentences about your target customers and those customers’ needs.

5. How You Will Reach the Client

You should state how the products will get to the target customers. This step is relative to sales and marketing. Plan how you will get the product or service to customers; that’s sales tactics and marketing plan.

In short, you will need to focus on and explain your sales funnelling methods. Is it through billboard printing? Or an internet ads campaign? Even if you have a multi-marketing plan, do not scatter. State a channel you are opting for and how it will generate profit.

6. Budgeting and Sales

In business, you spend money to get money. Specify the number of resources needed to get the company off the ground. What amount of money do you have, and how will you spend the help to fulfil your business objective? Also, state the duration you wish to sell and how you will make the sales.

7. Business Goals

You must state the goals you wish to achieve. As your business begins to grow, you will want to hit milestones. Indicate the milestones and how you will know that you made significant progress.

8. Business Team

What personality should your employees have? What skills or experience should they bring on board? State the details of your desired business team. More importantly, approach it with a competitive advantage as the bigger picture. Will excellent customer care give you a competitive advantage? State all those in this category.

9. Prospective Partners

To succeed, you will need the help of other businesses as well. For example, you plan to create a juice fruit startup. You will need someone to provide you with the fruits and suppliers to help get your products to the customers.

10. Additional Help

If you need some amount to top up with your capital, show it here. List the resources that you will need and people that can assist you with that.

Ready to Prepare Your One-Page Business Plan?

After going through all those, now is the time to hit the nail on the head. A one-page business plan template may seem like a walk in the park, but it is not easy as it may seem. It would be best if you started small and built your way up. There is a chance for a more detailed business plan later as your business begins to gain traction. A one-page business plan should be your go-to every time you have a new idea.

To avoid structuring the outline on your own, sign up to choose and download any one of our business plans from our business plan kit. We have over 2,000 ready-made one-page business plan templates used by businesses who want to get started. It is heavily relied on because companies do not have to start from scratch. All they need to focus on is the content. A business plan will assist you in planning for what is ahead. Get started today and make your business goals a reality.

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Deconstruct Your Big Idea on 1-Page

Business plans take too long to write, are seldom updated, and almost never read by others. When you're going really fast and under conditions of extreme uncertainty, you need dynamic models, not static plans. The Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.

Lean Canvas is used by over a million people that span startups, universities, and large enterprises.

What is a Lean Canvas?

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.

Why Lean Canvas versus Business Model Canvas?

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Business Model Canvas - a one-page business plan

An effective business plan is key for outlining your goals and developing your business strategy. It can also be a critical tool for securing funding from investors and spotting potential problems before they occur. 

However, due to its importance, a business plan can be a lengthy and time-consuming document to create. According to research from Barclays, one in four UK business don’t bother to create a plan, meaning that they lack a proper strategy for growth. 

This is where the Business Model Canvas comes in. Developed by Swiss business theorist, author and consultant Alexander Osterwalder, the Business Model Canvas is a strategic tool that acts a one-page supplement to a full business plan. 

Due to its simple layout, the Business Model Canvas allows you to plan in a highly visual way. It can be used to test the viability of your business strategies and can even be adapted for companies that don’t pursue revenue growth as their primary objective, such as charities.

This infographic provides a glimpse of the Business Model Canvas:

business_model_infographic2.jpg

Accounting software expert  Sage  has provided a useful guide with further information on the advantages offered by the Business Model Canvas. The visual also includes tips on how to fill in the different sections of the template.

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Book your place on our business planning and finance workshop today to access all the advice and support you need to succeed.

Business Model Canvas: How to use a one page business plan

By stacey mcintosh, sage advice uk.

The phrase “proper planning prevents poor performance” is highly applicable to businesses of all sizes. Whether you are an entrepreneur starting a new business from scratch or a blue chip multinational corporation, it’s critical that you have a well-documented plan in place that outlines the strategies, tactics and resulting actions that will enable you to hit a set of defined objectives.

A  business plan  should lay the foundations for success ; it can be vital for securing funding and should be a living document that evolves with the business and the environmental factors that will impact operations and performance.

However, one of the most prevalent reasons for organisations not having a fully documented business plan is the time it takes to create and the sheer volume of information that is required. This is where the Business Model Canvas can benefit your organisation.

What is a Business Model Canvas?

Put simply, the Business Model Canvas is a one page business plan. Initially developed by Swiss business theorist, author and consultant Alexander Osterwalder, this strategic planning tool is used by many organisations across the globe.

Essentially, it uses a template that can help your business simplify its planning in a highly visual way. It can help you create a business plan that:

• Builds from your value proposition
• Outlines how your activities need to align to achieve your objectives
• Illustrates the potential trade offs that may be required to meet goals.

Our handy guide provides more information about how you should go about filling the template in. However, in the session, you should have people who have the knowledge and can provide information on the following areas :

• Key partners
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue streams

Download the Sage Business Model Canvas (PDF)

To find out more about the guide visit the Sage website.

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Easy-to-use one-page business plan template

A one-age business plan is a useful tool for providing an overview of your goals and targets and how you and your team will achieve them. Before you get into the details, a one-page business plan can help you feel out your ideas, set priorities, and provide an outline for a more extensive standard business plan.

You can also keep your single-page plan on hand to keep you laser-focused on the scope and objectives of your business at all times.

In this article, we’ll show you how to use a one-page business plan to create a robust foundation for your business and share some ready-to-use business plan templates .

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What is a one-page business plan template?

A one-page business plan encompasses your entire business strategy condensed onto one-page. A one-page business plan template is a document that outlines a business’s strategies and goals.

A traditional business plan goes into great detail and could be dozens of pages long. With a one-pager, the idea is to condense all the important information into one high-level document.

However, if it’s a one-page business plan to hand out to prospective investors, you’ll likely focus more on something like financial projections .

In general, your one-page business plan can include:

• Vision statements and strategic objectives of your business
• Customer segments your business will serve
• Overview of the product or service you’ll provide
• Sales goals and marketing strategy
• High-level business overview of financial projections

Why use a one-page business plan template?

Understanding the benefits of writing a single-page business plan helps keep you focused when condensing lots of important information onto a one-page template.

Provide an overview of your business plan

A one-page plan provides you with an overview of everything you need to consider about your business venture. One-page plans provide a snapshot of multiple moving parts of your strategy and operations to keep you focused on what matters.

One-page business plan templates are a very useful starting point for developing a more detailed standard business plan . By creating a high-level document, you can begin to sketch out your ideas and assumptions and test them before spending lots of time developing a long business plan that you end up rewriting. Once you’re satisfied with your one-page plan, you have a step-by-step outline for a more in-depth version.

Manage operations and finances

As you grow your business, the operations and finances side of things often become more complex and difficult to manage. In times like these, when you need to make important decisions, a one-page business plan helps keep the core objectives of your venture in mind at all times. Nailing down your template means you don’t waste time deciding what the most important details are, so you can focus your time and energy into growing your business instead.

Synthesize business information

Another key benefit of having a one-page business plan on hand is the ability to provide anyone with a snapshot of your business whenever needed. This situation could apply to your management team, potential business partners, or potential investors who want a fast, easy-to-digest rundown of your business.

While you might have an elevator pitch ready, a one-page plan helps back up your claims, especially when it comes to items like financial projections or your cash flow statement . A one-page business plan template means it’s easy for you to quickly synthesize relevant information for the required audience. Simply drop the latest information into your template and get ready to present.

What are some examples of one-page business plans?

Before you write a one-page business plan, it’s helpful to get familiar with the various types of templates available and decide which one is best for your needs.

Startup one-page business plan template

Writing a business plan for a startup is a very different process than creating a plan for an established business. Startups are beginning from the very start of their journey with little historical data to go on. By nature, they need to be a lot more flexible with their ideas and decisions as they decide what works.

( Image Source )

So a one-page plan for startups is more about laying the groundwork for more in-depth strategic analysis and taking an agile approach to developing a business model.

Business model canvas

The business model canvas is a well-known template for business plans. A single page is divided into squares, with each square representing an important component of the business strategy.

With a business model canvas, you’ll be able to quickly outline items like your target markets, value proposition, and revenue streams. Writing and comparing these sections on one-page allows you to validate your business model against your market analysis and quickly iterate on different elements of your business strategy .

Business idea action plan template

While many business plan templates focus on strategy and high-level objectives, some businesses require more focus on operations and action right from the start. In those instances, a business idea action plan template can be more beneficial.

This type of one-page business plan focuses on what you are going to do and how you are going to do it, rather than analysis and projections. It enables business owners to develop tactics for how they’ll design, develop, market, and sell their products or services.

Small business plan template

Small businesses are often operating with limited funding and narrow profit margins. These constraints make revenue targets and cost-effective operations critically important to success, especially for a service business.

When this is the case, a shorter business plan template for small businesses which focuses on defining your business niche, setting clear targets, and creating detailed timelines keeps your strategy aligned to the bottom line at all times.

monday.com’s one-page business plan template

Building a one-page business planning template from scratch involves a lot of key elements for consideration, but it doesn’t have to be a tricky process. Having a template to keep you on track enables you to effectively shape your strategy, goals, key activities, and targets in one place.

monday.com has created a one-page business plan template to help you create an effective one-page business plan that will keep your goals and targets at the front of your mind as you grow your business. The monday.com template includes:

• Digital visualization of your entire business strategy in one location, so you can easily share your plan and make updates
• Extensive customization options so you can create a business plan that aligns fully with your company branding
• The ability to add your own visuals such as tables, images, and videos that are relevant to your business plan
• The ability to collaborate in real-time with business partners and senior management on the creation and development of your one-page plan
• Integrations with popular business tools such as Excel and Outlook so you can move your business plan seamlessly from creation to execution

Have your one-page business plan created quickly and seamlessly with monday.com. Sign up for our free trial and select the one-page business plan template to stay aligned with your business objectives and core goals.

One-page business plan tips & tricks

Although a one-page business plan is not as extensive as a full-length business plan, there are some best practices you should follow to get the most out of it. With these tips and tricks, you’ll have a one-page business plan that’s realistic, accurate, and functional.

Understand your target market

Before you start outlining your business activities and tactics, it’s imperative that you fully understand your target market and your product-market fit. This understanding includes considerations such as customer price sensitivity, buying preferences, demographics, and more.

Without understanding your target market, building a business model can lead to sales targets and timelines that don’t materialize, a marketing plan or marketing materials that miss the mark, and unrealistic financial projections.

Fine-tune your products and services

Another key element of your business plan is the outline of the products and services you’ll offer. In this area, business owners need to thoroughly understand the cost of production, how to price products and services so they remain profitable, and how your offering measures up against competitors in the market.

By getting a firm grasp of your value offering, you can more accurately project costs, revenue, and profitability over the long term.

Keep your goals and projections realistic

When creating your one-page business plan, use the hard numbers regarding costs and budget to remain realistic about your business goals.

This approach applies to your timelines, too. Although your goals and targets may be ambitious, there needs to be an achievable timeline and resource allocation attached to them.

FAQs about one-page business plans

How do you write a business plan in one page.

It might be more beneficial for some business owners to start with a long business plan and then work on synthesizing it into a one-page template. That way, you can gain a deep understanding of your strategy before selecting the most important highlights for your one-page business plan.

You can also use visuals in place of written text where appropriate to save on space. For example, you can condense the highlights of your financial projections onto a single graph that’s understandable at a glance.

What is the primary characteristic of a one-page business plan?

The primary characteristics of a one-page business plan are clarity and brevity. Anyone who picks up your one-page plan should quickly get a clear idea of what your business does, its goals, and how you plan to achieve them. So it’s essential to keep all the information extremely clear and concise. Using a template like one on monday.com already gives you a leg up with a helpful outline.

What should a simple business plan include?

While every business is unique in some way, there are fundamental pieces of information you should incorporate into all simple business plans, including:

• Business mission and objectives
• Target audiences
• Competitor analysis
• Products/services outline
• Key operational considerations
• Time-bound financial projections

Depending on the purpose of your plan, you might choose to leave some items off the page. For example, if it’s for internal use by a wider team, you might omit elements like business financing plans, income statements, cost structure, etc.

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How to make a lean business model canvas

Imagine that you have an idea for a new product or business. Yet, as enthusiastic as you are about the potential for this nugget of inspiration, you’re also plagued by this question: Will it work? Is it actually a viable idea?

A lean business model canvas is a one-page business plan that helps you break down your product or business model, question and test your assumptions, and determine if your idea actually has legs.

Lean business model canvas explained: What is a lean canvas?

You might also hear a lean business model canvas referred to as a variety of other, similar terms like a lean business canvas, lean business plan, or even simply a lean canvas.

This tool was created by Ash Maurya and is an adaptation of the original business model canvas by Alex Osterwalder .

You can think of a lean business model canvas as a straightforward business plan that skips the fluff and gets to the most important elements you need to identify or evaluate (primarily, the problem you’re solving).

When you have an idea for a product or business, you’ll use a lean business model canvas template to fill in the various sections (more on those in a minute) and validate your idea.

The lean canvas is most frequently used by lean startups, which use a lean startup methodology to deliver products to customers faster and determine whether or not the business model itself is viable. In short, lean startups and lean canvases are all about moving fast, testing, and iterating.

Lean canvas example

One of the best ways to understand a lean business model canvas is to see one. So, let’s set up a lean canvas as an example.

Perhaps you have an idea for a business: You want to create an app or a website that’s essentially a database of parks and playgrounds, which parents can search and filter using location, features (splash pad, baby swings, etc.), and more.

You want to dig into your idea even further using a lean business model canvas. Here’s a simple peek at what that could look like after jotting your initial notes down:

Lean canvas vs. business model canvas

There’s a lean business model canvas and then simply a business model canvas . The two terms are often confused, as they have a lot in common — and the lean canvas is an adaptation of the business model canvas.

However, the biggest difference is that a business model canvas is focused on a specific product while a lean canvas focuses on a specific problem.

This means that the business model canvas has a few blocks that you won’t see on a lean canvas. These are:

• Key partners (lean canvas replaced with problem)
• Key activities (lean canvas replaced with solution)
• Key resources (lean canvas replaced with key metrics)
• Customer relationships (lean canvas replaced with unfair advantage)

That’s the gist, but here’s a chart that digs even more into the difference between a business model canvas and a lean canvas:

What is included in a lean canvas?

Now that you have a better grip on what exactly a lean canvas is let’s break it down even further. The typical lean business model canvas has nine elements or quadrants. These are:

• Problem: A brief description of the top three problems you’re addressing.
• Solution: The proposed fix for the problem you’ve identified.
• Unique value proposition: Why your solution is different and what will make people buy.
• Unfair advantage: Something you have that can’t be easily copied or bought.
• Customer segments: Who your target customers or users are and if they can be further segmented.
• Key metrics: The important numbers that will indicate how your business is doing.
• Channels: The free and paid channels you’ll use to reach your customers.
• Cost structure: All of your fixed and variable costs.
• Revenue streams: How your business model will earn income.

However, our lean canvas template here at Miro dives even deeper with the addition of a few more elements, including:

• Existing alternatives: How these problems are currently solved today.
• High-level concept: A simple X for Y analogy (e.g., “Zillow for playgrounds”).
• Early adopters: Characteristics of your ideal customers who will jump right on the bandwagon.

How to make a lean canvas in Miro

A lean canvas can provide a lot of clarity about a business model or a product idea. Ready to create one with your own team? Getting started is easy.

• Grab our lean business model canvas template and create a new Miro board . You can put as many canvases on one board as you need.
• Define the product or business idea you’re working on, and then fill in the blocks with different types of content. You don’t just have to use text — you can also use pictures, videos, and more.
• Invite your team and/or advisors to the board so you can brainstorm , collect feedback, and collaborate in real-time.
• Come back to the board regularly to make necessary changes, add new information, and discuss progress.

And that’s it! Once you’ve created your own lean business model canvas, you can move forward with a product or business idea with more strategy — and a lot more confidence too.

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Business Model Canvas Explained – a One-Page Business Plan

Earlier, we blogged about the lean canvas* – a startup-friendly idea validation tool . Now, we want to pay tribute to the solution that underlies it – the business model canvas**. So, let’s talk about a sort of a business plan that you can scale in a one-page table.

Here is a short intro to the business model canvas framework. It is the brainchild of Alexander Osterwalder. He offered it as an alternative to the business plan, which he considered a time-waster. The idea was to single out the crucial components of a company that are required to make money. Thus, you get nine sections on the canvas to fill in with relevant data.

Hard to believe, but this document can replace pages of analytics and formulas. And that’s just one of the advantages if we compare business model canvas vs. business plan . What else does this tool have to offer?

Why entrepreneurs love business model canvas

Time-efficient and flexible.

Time is one of the most precious assets in the business world. And Osterwalder’s tool helps you use it efficiently. All the elements of business model canvas are easy-to-understand of what to be filled in. We do not promise you will have a handle on it within 20 minutes or less. But within a few hours, you’ll get an aggregated break up of what you need to generate revenue. Moreover, once it is done, you can and most likely will update the canvas over time. Business plans won’t grant you such flexibility.

Risk-identifying

The canvas provides you with input data to identify risks at an early stage. You can measure most of the bottlenecks to build a high-performance growth strategy. This is not a guarantee to avoid failure. But you’ll know your weak points and be able to pivot if needed.

Value-centered

Of all the business model canvas elements, Value Propositions are pivotal. It tells you why your business exists and what value it delivers. We can say that the entire business model canvas is built around this section. As a result, you get a wide scope of jobs to be done and versatile supporting inputs. You won’t find any irrelevant data on the canvas. The graphical design beacons essential information required to grow your business.

Self-intuitive

The tool is very intuitive. Some users don’t even need the business model canvas explained to start working with it. Indeed, you don’t have to be a genius to get the hang of it. Moreover, the canvas is built using a common language. This makes it easy-to-understand by both internal and external stakeholders.

By the way, we are hiring. Check out our job openings.

How to get started with the business model canvas?

Now, it’s time to shift from product-centric thinking towards business model ideation. We’ll explain how to fill in the components of business model canvas step by step. So, try out the flow yourself using this editable template by Mural . Also, you can download the canvas from Strategyzer .

In our video, we used Uber to explain the lean canvas . Let’s pick this company here as well to display real-life examples.

Customer Segments

Alexander recommends you to start with this section. Try to figure out who is the most important customer you’re delivering value to. The Persona method can help you create an imaginary representation of user categories. As an outcome, you’ll get a list of segments or Personas.

Feel free to spend much time on Customer Segments. Similarly to a lean methodology perspective, this section, together with Value Propositions, calls the shots of the entire canvas. For Uber, we have two categories of users – drivers and passengers. In this case, you may build two separate canvases per each one.

Answer to : Who do you deliver the value to?

Domain knowledge required :

• Market dimensions

Value Propositions

Each Persona has a set of problems or needs that your product/service can solve. And that’s what you need to specify in the Value Propositions section. For this, we advise you to make use of the Jobs To Be Done framework.

Answer to : What problems and needs can you solve with your product?

• Jobs To Be Done

A channel means a communication unit that entrepreneurs use to reach customer segments. If you’re selling your products via a website – that’s one of your channels business model canvas. Other solutions that draw customers’ attention to your products are also channels. These may include search engines and tools, social media, and even word of mouth marketing .

Answer to : Which are the optimum channels to reach your customer segments?

• Market behavior

Customer Relationships

This section defines how you interact with customers. It goes beyond the sale-and-purchase interplay via the Channels. Business model canvas Customer Relationships involve post-sales liaison and feedback. If you use a call center or a chatbot to interact with users, mention them here.

Answer to : Which type of interaction suits best to each customer segment and how much do they cost?

Revenue Streams

Revenue Streams list the ways you use to get money for your product. They mostly derive from mapping Customer Segments to Value Propositions. For example, Uber passengers pay for their ride with a bank card. Uber gets revenue in the form of a ride commission. Other ways that generate money within your product are also revenue streams. These may include different billable add-ons, subscriptions, premium accounts, etc.

Answer to : What exactly do your customers pay for?

• Jobs to be done

Key Activities

Now, the tough part begins. Key Activities cover all the things you need to accomplish to make your business work. For digital products, this involves ongoing product evolution and marketing. These activities, in turn, include recruiting, advertising, etc. If you deliver specific services, this may cover things that refine your propositions. When doing Key Activities business model canvas, take into account other sections you’ve already filled in.

Answer to : What do you need to implement for your business to deliver value to your customers?

Key Resources

Key Resources are the assets you need to run your business at full force. In other words, this is what you can’t do without. Uber rests on a sophisticated technological platform. Also, it requires drivers to complement its value proposition. Services-oriented businesses mostly rely on their staff and expertise.

Answer to : What resources can’t your business propositions do without?

Key Activities:

Key Partners

Now, let’s take a look towards external things that can contribute to your business. Key Partners is the section for this. Here, you need to define all the external stakeholders. We advise you to map them to Key Activities and Key Resources if any. For Uber example, investors can contribute to developing tech platform. Recruiting partners can help with hiring drivers. And so on.

Answer to : Which external stakeholders can contribute to your business?

Key Activities & Resources

Cost Structure

It’s time to strike a balance:) Actually, Cost Structure should tell you what you spend money for. Also, you need to specify prospective costs if your business is growing. This section covers costs for hardware purchases, software development, rental services, and so on.

Answer to : What are you paying for and which costs are most important in your business model?

That’s it. Once you have it done, the next step ahead is business model canvas analysis. You have a broad picture of things in your business and can discover bottlenecks. Also, make sure to share it with stakeholders to refine the content. The canvas is a flexible document, so you should not feel obligated to stick to the first version.

Why entrepreneurs hate business model canvas

A coin always has two opposite sides, unless you’re using Harvey Dent’s lucky coin:) It means that the business model canvas is not a one-size-fits-all tool. And here are some reasons why you may want to abandon it.

• Learning needed You’ve read this business model canvas review and learned the basics on how to fill it in. Some enthusiasts prefer to skip this step and get at working with the canvas right away. If you use it in the wrong context, it may be misleading for your analysis.
• Iterative planning The canvas requires an iterative approach to working with it. It means you have to update it regularly according to the business flow. Using the canvas for linear planning won’t let you experience business model canvas benefits to the full.
• Not full picture The canvas lacks important business facets like existing alternatives, regulatory environment, and others. Planning without them can be a dead-end road. In this regard, the lean canvas offers you broader horizons. So, it’s essential to understand the purpose of the business model canvas. It can be a great augmentation to other business analytical tools you use.
• Too simple Simplicity is not always a benefit. As a rather easy-to-use tool, the business model canvas cannot dive deep in analytics. Generally, it is an actionable communicative tool to get a general overview of the business flow. But, you should not rely on it as a full-fledged analytical tool.

A solid alternative to the Business Model Canvas

It’s clear that the Business Model Canvas has its limitations, even when it’s combined with the Value Proposition Canvas tool. Since neither allows you to delve deep into the context of your product idea, it’s likely that you will need to make use of another tool in order to achieve this.

We recommend using BRIDGeS, an all-in-one tool for flexible idea generation , validation, and selection. When compared directly to the Business Model Canvas, BRIDGeS bears several key advantages, including the fact that it’s versatile, easy to use, and allows for deep context understanding. The framework also gives you the opportunity to analyze a Subject from all angles in order to discover new insights or approaches. By the end of the process, you won’t just have a general overview of the problem you are trying to solve — you’ll have a firm idea of how to move forward with your business/product idea.

To get a better understanding of how BRIDGeS compares to the Business Model Canvas, check out the Uber Case Study.

Not sure if you should try the Business Model Canvas?

We would not pressure you to go with Osterwalder’s canvas. It is a specific tool and not every business can benefit from it. If, however, you’d like to give it a shot, we do advise you to start with the value proposition canvas*** . It’s derived from the business model canvas components – Value Propositions and Customer Segments. At the same time, it lets you understand the value of your product/service from the customer’s standpoint.

If you are a startup founder, BRIDGeS or the Lean Canvas is what you need from the outset. Check out how Amazon, Google, and other big names could have taken advantage of the lean canvas tool earlier. As an all-in-one tool, BRIDGeS can also be beneficial for nailing down your product idea during the early stages of your startup journey. Apart from that, it probably won’t be until your business is up and running that you’ll understand if other discovery tools are a better fit or whether the Business Model Canvas is the way to go.

* Lean Canvas was designed by Ash Maurya, based on the Business Model Canvas designed by Alex Osterwalder, Strategyzer.com , licensed under CC BY SA 3.0.

** Business Model Canvas is designed by Alex Osterwalder, Strategyzer.com , licensed under CC BY SA 3.0.

*** Value Proposition Canvas is designed by Alex Osterwalder,  Strategyzer.com .

Original text

If writing a full business plan seems overwhelming, start with a one-page Business Model Canvas. Developed by Founder and CEO of Strategyzer, Alexander Osterwalder, it can be used to easily document your business concept.

Download this template to fill out the nine squares focusing on the different building blocks of any business:

• Value Proposition
• Customer Segments
• Customer Relationships
• Key Activities
• Key Resources
• Key Partners
• Cost Structure
• Revenue Streams

For help completing the Business Model Canvas Template, contact a SCORE business mentor for guidance by phone, email or in person.

What is the Business Model Canvas? Does writing a business plan seem overwhelming? Try the Business Model Canvas. Explained in this article: what is it, and how you can use one.

How to Identify Your Ideal Customers Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

How to Write a One-Page Business Plan: A Step-by-Step Guide In this webinar, you will learn how to write a one-page business plan. You'll see the elements of the one-page business plan, including identifying the problem your business solves, your value proposition, your target audience and much more.

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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A Simpler and Better Alternative to the Business Model Canvas Template

Posted november 3, 2022 by noah parsons.

If you’re looking to quickly document your business idea, but don’t want to take the time to develop a complete business plan, you’ve probably come across the Business Model Canvas. The Business Model Canvas was developed to solve the two key problems with business plans—they take too long to write and are difficult to update.

However, the Business Model Canvas introduces its own problems and can often give you an incomplete picture of your business. That’s why we’ve developed a one-page business plan template. It can help you spend even less time creating a flexible, much more useful snapshot of your business roadmap.

So, which planning format should you use? Let’s explore the pros and cons of the Business Model Canvas and introduce you to the basics of the one-page plan to help you decide.

What is the Business Model Canvas?

If you’re new to the Business Model Canvas, here’s a quick definition:

The Business Model Canvas is a one-page overview of a business’s strategy and business model. It’s intended to be used by startups and founders who are trying to identify a business model that will work for their business. The Business Model Canvas is intended to provide all of the structure of a business plan, without the inconsistencies and vagaries of “back of the napkin” business idea sketches.

Here’s what the Business Model Canvas template looks like:

Pros of the Business Model Canvas

The core purpose of the Business Model Canvas is to demystify the business planning process. It removes the need for a traditional, text-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea. Here are a few key benefits that come with this template.

Visualize your plan

The structure of the Business Model Canvas ditches a linear structure in favor of a cell-based template. This is done to encourage you to build connections between every element of your business from the start. Rather than writing out disjointed expenses, value propositions, and potential customers — you work through them side-by-side and can easily reference previous sections as you develop them.

Faster to create

Now, you do have limited space to leverage with the Business Model Canvas. That’s really the point, as this is meant to be a faster and easier plan to create. Even the size of each cell is designed purposefully. 

For example, the problem takes up a larger section of the page, but your solution and metrics are each half the size. This tells you, without detailed instruction, that you need to take a deep and extended dive into potential issues and explore as many current alternatives as possible. But your solution and data measurements should be streamlined and purposeful in relation to those issues that you’ve uncovered.

Documents your business model

The layout of the Business Model Canvas is also useful for you, your team, and any third parties to visualize your business model . It showcases the framework of your business and helps connect the dots between business components, without needing to have intricate knowledge. It’s a useful visual to kick off any discussions about elements of your business and an easy visual to work with during pitch or strategy discussions.

Cons of the Business Model Canvas

Unfortunately, the Business Model Canvas template doesn’t work for everyone.

As my team and I have worked with entrepreneurs over the years (and we’ve worked with thousands), we’ve consistently found that the Business Model Canvas can be difficult to understand without substantial training. It’s also difficult to read, especially for people who aren’t familiar with the format. 

It’s difficult to adapt into a full business plan

There will likely come a time when you need to pitch to investors or seek out funding. At that point, lenders and investors may expect to see a traditional business plan that provides greater detail regarding the functions and financials of your business. A one-page Business Model Canvas may be beneficial to provide as an introduction to your business — but you’ll need to back it up with a full exploration of milestones, startup and operational costs, potential revenue streams, marketing activities, and financial forecasts.

By starting with a Business Model Canvas, you’ll potentially need to start over when developing a full business plan. This is due to the formatting and simplified sections of the Canvas. Yes, they are beneficial to use when exploring an idea, but difficult to expand on when actually executing them.

No room for validation

Regardless of what your business does, it’s critical that it’s solving a real problem for customers. If your products and services don’t fill a need, customers will never walk in the door. Known as validation, it’s an element that is lacking within the building block style of the Business Model Canvas.

Yes, this one-page setup helps you connect disparate pieces of your business plan, but it can also encourage you to make those connections when they don’t exist. For example, you may have outlined a problem and a few current solutions. Based on the structure of the Canvas, you work through your own solution, value proposition, and potential marketing channels. Then you start trying to tackle your customer segments and realize that you’re struggling to actually define them.

Rather than arriving at this issue earlier, and setting out to validate if your idea is attractive to anyone, you’re suddenly met with the need to find a target market that has the problem. This leads to the next issue with the Business Model Canvas.

No focus on product/market fit

The core issue is that the Business Model Canvas doesn’t focus on making sure a business is solving a real problem for their customers. People like to call this “ product/market fit .” In other words, customers (the market) don’t have a reason why they need the product the business is selling.

In our experience, if a company can’t find a good product/market fit, it will almost certainly fail.

Why is the lack of product/market fit such a killer for businesses? Well, when a customer is shopping for something, they’re looking to solve a problem or fill a need. A good business offers products and services that help people solve their problems and fulfill their desires.

For example, Mailchimp helps customers easily send email newsletters. A hair salon helps people achieve the style that they’re looking for. Restaurants give people not only the kind of food they’re looking for, but a specific experience—think upscale dining, or a hip and trendy bakery.

If a business doesn’t solve a real problem for potential customers, it’s going to have a very hard time attracting customers. Just think for a moment, do you shop for things that you don’t need or want?

It’s not that a business needs to solve a completely unique problem. In fact, competition is actually a good thing . But, businesses do need to have a unique take on a customer’s problem. 

Unfortunately, the Business Model Canvas doesn’t directly address product/market fit even though it’s such a critical issue.

Our solution — a one-page business plan

Instead of forcing the Business Model Canvas to solve the problem of product/market fit, we took a new approach and created an alternative to the Business Model Canvas Template. We call it a one-page business plan and it’s a core part of growth planning , a better way to plan and grow a business.

If you want to get started right away, download the one-page business plan template now. Or, read on to learn about what we changed and how to use the template.

What is a one-page business plan?

The one-page business plan format takes the best of the Business Model Canvas template and makes it easier to use and easier to read. It can be completed in under an hour and delivers three things that entrepreneurs need in their planning process: 

1. Focus 

Instead of developing a lengthy, traditional business plan, the one-page plan requires entrepreneurs to focus on the key drivers of their business and find a strategy that will truly bring success.

2. Simplicity

Anyone can start using the one-page business plan template without any training or business background. And, anyone can easily read it and understand it.

3. Flexibility

Successful planning is all about revising your ideas as you try and learn new things. The one-page business plan template is easy to update and tweak as you go.

What is in the one-page plan?

The one-page plan has 12 elements, including: 

• Identity: A one-sentence overview of your business.
• Problem: What problem are you solving for your customers?
• Solution: What’s your solution to the problem? Describe your products and services here.
• Target Markets: Who are your customers?
• Competition: Who are your competitors and what alternative solutions do your customers currently buy and use?
• Sales Channels: How will you sell your products and services to your customers? 
• Marketing Activities: What are the key activities or approaches that you’re going to use to reach your customers? What’s your pricing or cost structure?
• Revenue Streams: How are you going to make money? 
• Expenses: What are your key expenses when you’re running your business?
• Milestones: What is your roadmap to test and start your business?
• Team: What are the key roles that you need in your business to be successful?
• Partners & Key Resources: Do you need to work with other businesses to make your business work?

Together, these elements provide a comprehensive overview of a business and its strategy. A one-page business plan focuses up-front on finding product/market fit by helping entrepreneurs identify the key problem they’re solving for their customers and how their solution fills their customers’ needs.

Here’s what it looks like:

With the one-page business plan, we kept the concept of “value proposition” because we think it’s important to have a one-line overview of what you do. This is somewhat similar to a tagline that explains what you do in as simple and concise a way as possible.

But, instead of focusing on “customer relationships,” as the Business Model Canvas does, we replaced it with sections to describe your “problem worth solving” and your “solution.” Since making sure you have a solid understanding of your customers’ needs and the problems they have is so critical to business success, including these sections as the foundation of the one-page business plan makes sense.

The one-page business plan also pairs the problem and solution boxes with sections to describe the target market and competition . These four sections together form the core of your business idea: What you’re doing, who you’re doing it for, and what the competition looks like.

How to use your one-page business plan

When you sit down to write your one-page business plan, I encourage you to move through it quickly. Try and finish your first draft in under 30 minutes. Write bullet points instead of sentences. Then take a step back and see if it makes sense. 

Share your one-page business plan with key partners, friends, and family and see if it makes sense to them. If you need to make changes, it’s fast and easy since you’re just editing a single page. If you need more step-by-step guidance, we have a series of articles that will walk you through the process.

When you’ve completed your one-page business plan, you now have the building blocks for a more detailed business plan —if you need one.

At this stage, however, your one-page business plan is really just a set of assumptions—it’s your best guess at who your customers are and what they want. We’ll just call this early version of your one-page plan your “guess.”

Now, you need to go out into the world and actually talk to your potential customers and make sure your “guess” is correct—sometimes this is called idea validation . Do your potential customers have the problem or need that you think they have? What do they think of your solution? Will they be willing to pay you?

In this article on market research , I go into more detail about how to actually talk to your potential customers.

As you talk to people, come back to your one-page business plan and review and revise it. After a couple of rounds of this, you’ll have a plan for a business that has a good chance of success. It’s a good idea to get a business plan review meeting on your calendar each month, so you’re always reviewing and changing your plan as you go.

Download a one-page business plan template— a better alternative to the Business Model Canvas

You can download the one-page business plan template here for free. Project it on a whiteboard and fill it in, or just print it out and work on it from there. You can also use sticky notes to add your ideas instead of filling them in just with a pen or pencil. 

Or check out LivePlan’s Pitch feature . It really is the fastest way to get started. Plus, you can share a private link to it with key stakeholders, or export it to PowerPoint to easily present it to investors or other stakeholders. 

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Noah Parsons

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Top 10 One-Page Business Model Canvas Templates For Organizational Growth

Nidhi Malhotra

“A business model describes the rationale of how an organization creates, delivers, and captures value.” ―  Alexander Osterwalder

Whether it’s about working on a new business idea or structuring an existing business plan or bringing innovation into your business, it can’t be done without visualizing the building blocks of your business model. Companies need to know all the parts of their business to be better aligned with their activities and fulfill their ultimate goals. Sounds like spanning the business model across several pages, which makes it too difficult to comprehend and present.

Now, what if, there’s a one-pager solution that can help you to plan, deconstruct, access, describe, strategize and innovate a business model? Sounds like a handy tool, isn’t it?

Business Model Canvas (BMC) , it’s the ultimate tool that can help your company to visualize and position your business model. Brainstorming and working on the building blocks of your business on a one-pager sheet will offer a much easier way to understand the different core elements of your business.

Let’s dig more into it and understand the Business Model Canvas clearly.

Business Model Canvas (BMC)

Business Model Canvas was initially proposed in 2005 by Alexander Osterwalder of Strategyzer, based on his earlier work on  business model ontology. Strategyzer defines business model canvas, “as a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.”

Putting simply, a business model canvas enables you to get an understanding of your business. You can better visualize and communicate a business idea or a concept and can also go through the process of implementing those ideas into your business with it. The nine-building blocks of the business model canvas are; value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key partners, key activities, and cost structure. The elements of your business model canvas altogether provide a pretty coherent view of a business’s key drivers. Not just this, working on a business model canvas with your team, you can use it as a hands-on tool that fosters understanding, discussion, creativity, and analysis. Further prospects of your business will be better clear to you if you rightly utilize a business model canvas.

Our professionals at SlideTeam have come up with these top 10 one-page business canvas templates. Take the assistance of any of these one-page templates to document a new business model or work on your existing business model.

Let's get straight to these one-page business model canvas templates.

This business canvas one-page summary will assist you to comprehend all the building blocks of your business in an easy and accessible manner. Update texts in this one-pager and share it with your team members and business partners to envision your business prospects.

Download Business Canvas One-Page Summary Template

This one-pager business canvas PPT template depicts the business summary of an e-commerce business. Provide an introduction to your e-commerce platform and jot down the nine building blocks of your business in this one-pager template. More towards growth and bring innovation in your e-commerce business by taking the assistance of this one-pager template.

Download E-commerce Business Canvas One-Page Template

Incorporate this one-pager template to strategize the business model of your online food delivery start-up. Jot the building blocks of your business with an overview of your company. Further, emphasize your business values and highlight details of your management team.

Download Online Food Delivery Business Plan Canvas Template

Brainstorm and conduct research on the building blocks of your online travel company business. Utilize this one-pager and place data in each relevant section. Further, provide general business statistics and list down your key business competitors and target customers with this one-page template.

Download Online Travel Company Business Plan Canvas Template

This is a business model canvas of a real estate company that can be used to develop new or document existing business models. Cover your problems and provide solutions to those problems. Further, break your business model into such segments that will assist your audience in clearly understanding the business concepts.

Download Real Estate Business Canvas One-Page Template

Present the value proposition of your business to your clients and the customer segment you are dealing in with this one-pager template. This includes showcasing who your customers are and how do they feel about your brand. Further, throw a light on your company’s revenue model, business partners, and cost structure.

Download Ridesharing Company Business Plan Canvas Template

Get your creative juices flowing with this one-pager business canvas model for start-ups. There is enough room for you to jot down the business aspects of your start-up in this one-pager template. Familiarize your investors, clients, and partners with your business aspects by incorporating this one-pager template.

Download Start-up Business Canvas Model One-Page Template

This summary page of business canvas template comes with the pre-developed cost-split chart and revenue-split chart. By projecting data in these charts, you can better comprehend your business details.  Once you have completed your business model canvas, you can easily share it with your organization and stakeholders with this one-pager template.

Download Business Canvas Model One-Page Summary Template

This one-page depicts the WMS (warehouse management system) business model. Document your unique business structure by outlining it in the various sections provided in this one-pager. Jot down the design and required technology details. Further, explore your target customers and required key people for your business with this one-pager template.

Download Warehouse Management System Business Canvas Template

Template 10

Summarize the nine building blocks of your business in this editable one-pager business canvas template. Manage your unique business structure by jotting down the building blocks of your business model in this one-pager and ensure that you are optimizing your target market, key resources, value proposition, and more.

Download One-Page Business Canvas Template

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model .- Steve Blank

Working on a business model canvas may seem daunting, especially to new entrepreneurs and companies. But the importance of the business model cannot be overlooked. It is a great way to not just get you started but organizational innovation and growth become attainable by revisiting and brainstorming on the existing business model canvas. We promise you, that your work will become easier all thanks to our one-pager templates. Go through these one-pager and choose the one which suits your needs the most. You can add or delete different elements in these one-pagers as per your business needs. Once done, revisit the one-pager business model canvas anytime to make sure that it's updated, accurate, and relevant.

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Canvas: One-Page Business Plan

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Smart entrepreneurial training (set), business consulting, now enrolling, create a one-page business plan using the lean business canvas model..

A lean business canvas helps entrepreneurs challenge their assumptions and define their businesses’ competitive advantage. In this one-page business plan, you will chart out your target market, cost structure, revenue streams and key metrics to measure your business success.

Identify key performance metrics to track your progress toward meeting your business goals.

Each week you will identify a SMART goal that is connected to the metrics you use to track your businesses success. Owning your business goals will help you prioritize the activities to pursue to work more efficiently and effectively.

Engage with others as you strategize and refine your business goals.

This course facilitates connections between like-minded entrepreneurs. You will have the opportunity to share ideas, provide feedback, and encourage one another throughout the course.

Class Schedule Options

During enrollment, you will have the opportunity to select one of the following class schedules to participate in. Class spaces are limited.

*Alternative pricing available – review FAQs for more detail

"The Canvas method is one of my favorites because it is an efficient and effective way to define a business and understand where the focus should be for success."

Eileen Brewer, Canvas: One-Page Business Plan Instructor

What people are saying…

Tools for my business goals, this class has changed my mindset on my business and provided tools in my toolbox to accomplish my business goals., starting a business, i have exceeded my goals and am actually doing the work of starting a business. so awesome., you may also like.

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Business Model Canvas vs Idea Plan (Planning Tool Comparison)

• by Stefan Vucicevic
• September 10, 2023
• 12 shares 12 0 0
• 5 minute read

Table of Contents Hide

Business model canvas: what is it and when to use it, idea plan: flexible tool for laser-sharp focus, idea plan vs business model canvas: articulating business problem, taming costs: who did it better, final verdict: idea plan vs business model canvas.

In today’s post, we look at two canvas templates for creating a one-page business plan: Business Model Canvas and Idea Plan. Both tools are built to help business founders set the foundations of their business venture for lasting success, but each has its own unique traits. So let’s see how Business Model Canvas stacks against Idea Plan.

Once you read this post, you’ll know:

• How Business Model Canvas and Idea Plan differ
• When Business Model Canvas is a good choice for your business
• Pros of using Idea Plan
• How Idea Plan aligns with first-time startup founders

Business Model Canvas is a planning tool that helps you put together all the blocks of your business and see how feasible it is. It’s one of the best-known business planning tools, created by Alexander Osterwalder, and it’s been tried and tested by many businesses over the years.

Plus, it has been the inspiration for many other tools, as business experts worked to improve the shortcomings of the initial BMC and adapt it to the fast market of today.

Visual in nature, Business Model Canvas is a cost-effective way to get started, as you set out to lay the foundations of your new business venture. Think of it as a step-by-step sketchbook of your business. All you need is a sheet of paper and you can get right down to business.

But besides the ease of use and the visual allure, Business Model Canvas is a great concept as it helps bring clarity to your business idea. It allows you to connect the dots between different parts of the business. Then you can align internally and externally on what the next steps should be. And, finally, you can monitor the execution, as you will have a go-to reference point when things don’t go according to the plan.

In short, the Business Model Canvas has you looking at the following segments of your business:

• Key Partners
• Key Activities
• Key Resources
• Value Propositions
• Customer Relationships
• Customer Segments
• Cost Structure
• Revenue Streams

The idea is that these nine pillars are the essence of your business. And so when you define them, you’re set up for early success, as you have a clear point of reference and know what to focus on.

Idea Buddy’s Idea Plan is another visual tool for planning your business, which accompanies founders as they build their venture from scratch.

But while the Business Model Canvas has you focusing on nine pillars right away, Idea Plan brings an added layer of prioritization. It allows you to focus on four central tenets of your business — Problem (Why), Solution (What), Customers, and Product first.

Once you think through these four elements, you can move towards the ‘outer’ layer. There you will work on defining the remaining 10 blocks, including:

• Competitors
• Distribution
• Startup costs
• Revenue streams
• Running costs

For a first-time founder or less experienced startup owner, building a business with Idea Plan is a lot less overwhelming. The reason being it combines prioritization on key areas with a greater dose of granularity.

Whereas Business Model Canvas has nine blocks altogether, Idea Plan offers four key blocks and 10 elements. That helps break complex and unpredictable business elements down into more manageable business areas.

Idea Plan explainer video

Now that we’ve seen a broad difference between Business Model Canvas and Idea Plan, let’s have a closer look at how each addresses two essential business elements: business plan and costs of funding.

The biggest difference between Idea Plan and Business Model Canvas is the focus both tools place on the problem.

Under Business Model Canvas, the Problem block per se doesn’t exist but instead sits somewhere within the Value or Customer segments. For more experienced business owners, who might already have a good idea about the problem they’ve set out to solve, this is a lightweight approach.

At the same time, Idea Plan places the business problem at the center of the business plan, as an element on its own. For first-time founders, especially the ones who are in dynamic industries, the Problem is at the core of the business.

So being able to isolate and re-examine the Problem at hand is a good starting point for the less experienced business owners. That’s why Idea Plan’s take on the problem-defining works better for new founders.

Keeping track of costs is crucial for startup success, especially if you lack funding. And most startups do, at least initially. That’s why costs are part of both Business Model Canvas and Idea Plan, but are again, addressed differently.

On the first one, costs are placed within a single element. However, a closer look at this section shows that the BMC speaks about different types of costs. But again, for someone who’s just starting out, being able to break down costs exactly into small bits can help get far.

On the other hand, Idea Plan breaks costs into two major segments — initial investments and running costs. This might look like a tiny add-on, but this clarity in planning initial costs helps reformulate the idea right in its infancy, if needed.

Knowing the initial costs can assist business owners in focusing on the essential funds first. After that, they can start building on top of that.

Again, first-time founders need assistance and guidance, and the ‘closer’ look of Idea Plan helps build the business plan with greater feasibility .

In today’s market, there is very little place for a cookie-cutter approach. The same goes for a business plan — some founders benefit from a rough sketch of the idea, whereas others prefer more guidance and flexibility as they build their business.

While Business Model Canvas is a robust model that covers key business elements, Idea Plan offers more guidance and helps with prioritizing.

In short, if you’ve started a business before and know the basics, you will benefit from Business Model Canvas. It breaks down your business in an easy-to-grasp way.

On the other hand, if you’re a first-time founder, or want to have more guidance, especially early in the business building process, Idea Plan’s one-page business plan will work better for you. Plus, it comes with industry-based guides and editable templates that cover the most popular business ideas. That way you can start building your business right away with a suite of reliable content by your side.

Ready to flesh out your business? Try Idea Plan for free and fix any shortcomings in your business plan on time .

Stefan Vucicevic

How to determine market potential for a startup (2024 edition), 6 steps to finding the perfect brand name for your business in 2024, you may also like.

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