tourism business plan sample pdf

How to Write a Tourism Business Plan

by Bryan Reynolds | Jul 10, 2023 | Destination Marketing

Starting a tourism business can be an exciting venture, but it’s vital to have a solid business plan in place. Your business plan will serve as a blueprint for your business, outlining your goals, strategies, and financial projections. Here’s a step-by-step guide on how to write a tourism business plan.

Step 1: Executive Summary

• Start with an executive summary, which provides a snapshot of your business.
• It should include your business name, location, and a brief description of the services you offer.
• This section should also highlight your unique selling proposition – what sets your tourism business apart from the competition.

Step 2: Business Description

• Provide detailed information about your tourism business.
• Describe your target market, the types of tours or services you’ll offer, and your business structure (e.g., sole proprietorship, partnership, corporation).
• Also, discuss any partnerships with local businesses or organizations that will enhance your offerings.

Next up is the market analysis.

Step 3: Market Analysis

• This section requires research into the tourism industry in your area.
• Identify your competitors and analyze their strengths and weaknesses.
• Understand your target customers – their preferences, behaviors, and what they value in a tourism experience.

After understanding your market, it’s time to outline your organization and management structure.

Step 4: Organization and Management

Outline your team structure..

• Include the roles and responsibilities of each team member, and provide brief bios if possible.
• If you’re a sole proprietor, describe any outsourced roles (like accounting or marketing).

Step 5: Services or Products

• Detail the services or products your tourism business will offer.
• Whether you’re offering guided tours, travel planning, or other tourism-related services, make sure to describe each offering clearly.
• Explain the benefits of your services and how they meet the needs of your target market.

Finally, let’s talk numbers in your financial projections.

Step 6: Financial Projections

• This section should provide a clear picture of your business’s financial outlook.
• Include sales and revenue projections, a budget, a break-even analysis, and a projection of your cash flow.
• These figures will be crucial when seeking funding or investment for your tourism business.

Why do I need a business plan for my tourism business? A business plan helps you understand your business better, assists in securing funding, and serves as a roadmap for your business’s growth. A company overview is important in the travel and tourism industry. How long should my business plan be? The length of a business plan can vary significantly depending on the size and complexity of the business. However, typically, a business plan ranges from 20 to 50 pages. Who should write the business plan? As the successful business owner, you are the best person to write the business plan. However, you can also hire a professional business plan writer or use business plan software. How often should I update my business plan? It’s a good idea to update your business plan at least once a year or whenever significant changes occur in your business or industry. What if I’m starting a small tourism business and don’t have a team yet? That’s perfectly fine. In your organization and management section, simply focus on your role and any outsourced functions. Do I need to include all these sections in my business plan? Yes, each section plays a critical role in providing a comprehensive view of your business. However, the depth of detail in each section can vary based on your specific business. Can I use my business plan to secure funding? Absolutely. Investors and lenders will often request to see a business plan to understand the viability and potential of your business. A well-crafted business plan is crucial for the success of your tourism business. By following this guide, you’ll be well on your way to creating a comprehensive and effective business plan.

Best Practices when Writing a Tourism Business Plan Template

Writing a business plan for a tourism business involves several best practices that can increase the likelihood of your venture’s success. Here are some key points to consider:

1. Be Clear About Your Business Idea:

• Define your tourism business concept clearly.
• Specify the type of services you will provide, such as guided tours, travel planning, or accommodation booking.

2. Conduct Thorough Market Analysis:

• Identify your target audience and understand their needs and preferences.
• Analyze your competitors, their offerings, strengths, and weaknesses.

3. Create a Unique Selling Proposition (USP):

• Determine what sets your tourism business apart from competitors.
• Your USP could be unique tour packages, superior customer service, or partnerships with local businesses.

4. Detail Your Marketing Strategy:

• Develop a marketing and sales strategy to attract and retain customers.
• This could involve online advertising, social media promotion, collaborations with local businesses, or special offers for repeat customers.

5. Plan Your Operations:

• Outline how your business will operate on a day-to-day basis.
• Include details about logistics, staff requirements, equipment needed, and any regulatory compliance issues.

6. Develop a Financial Plan:

• Prepare a detailed financial plan, including revenue projections, budget, and break-even analysis.
• This section is crucial if you’re seeking investment or loans.

7. Review and Revise Regularly:

• A business plan should not be a static document. Review and update it regularly to keep it aligned with your current business situation and future goals.

Remember, your business plan is not just a document for potential investors or lenders; it’s also a roadmap for your business, guiding your decisions and strategies. By adhering to these best practices, you can create a robust business plan that sets your tourism business up for success.

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Travel and Tours Business Plan PDF to Achieve Your Business Goals

Streamline your travel and tours venture with our intuitive and customizable Travel and Tours Business Plan PDF. Seamlessly craft your business strategy, refine operational plans, and set the foundation for exceptional business growth.

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In today’s rapidly evolving travel industry, it’s crucial to plan and execute your travel and tours venture with precision and foresight. Our state-of-the-art Travel and Tours Business Plan PDF is designed to guide and streamline your business’s strategy and operations seamlessly. Whether you’re orchestrating intimate local tours, grand international expeditions, or specialized travel experiences, our plan provides the roadmap to navigate the complexities of the tourism sector successfully.

The Travel and Tours Business Plan PDF is specifically molded to the unique needs of your business model. It outlines vital aspects, from customer targeting, itinerary planning, partnerships, pricing strategies, to marketing and outreach. Its coherent structure ensures that every facet of your business, from supply chain management to customer feedback loops, is addressed, empowering you to plan and implement effectively.

Employing a robust Travel and Tours Business Plan PDF not only hones your strategic vision but also amplifies your operational efficiency. Detailed planning ensures optimal use of resources, maximized returns, and effective market positioning. Say goodbye to missed opportunities or logistical challenges. Adopt our Travel and Tours Business Plan PDF to propel your venture forward, fostering trust among partners and creating unforgettable experiences for your clients.

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Travel Agency Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their travel agencies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a travel agency business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Travel Agency Business Plan?

A business plan provides a snapshot of your travel agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Travel Agency

If you’re looking to start a travel agency or grow your existing travel agency you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your travel agency in order to improve your chances of success. Your travel agency business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Travel Agencies

With regards to funding, the main sources of funding for a travel agency are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a travel agency is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your travel agency business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of travel agency business you are operating and the status; for example, are you a startup, do you have a travel agency that you would like to grow, or are you operating a chain of travel agencies.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the travel agency industry. Discuss the type of travel agency you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of travel agency you are operating.

For example, you might operate one of the following types:

• Commercial Travel Agencies : this type of travel agency caters to business travelers. These agencies specialize in tracking down deals for business travelers to help companies manage travel costs.
• Online Travel Agencies : this type of travel agency exists only in cyberspace. They provide clients with the convenience of online booking and discounts that are available only to professional travel agencies.
• Niche Travel Agencies : this type of travel agency provides clients with specialized knowledge of a region.
• Membership Associations : Memberships associations give travelers access to the organization’s travel planning services for the cost of an annual membership rather than charging per transaction. This type of agency offers the most benefit to frequent travelers.

In addition to explaining the type of travel agency you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new location openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the travel agency business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the travel agency industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards glamping, it would be helpful to ensure your plan calls for plenty of luxury camping packages.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your travel agency business plan:

• How big is the travel agency business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your travel agency. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your travel agency business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: sports enthusiasts, soccer moms, baby boomers, businesses, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of travel agency you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than businesses.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most travel agencies primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other travel agencies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes customers making travel arrangements themselves at home. You need to mention such competition to show you understand that not everyone who travels uses travel agency services.

With regards to direct competition, you want to detail the other travel agencies with which you compete. Most likely, your direct competitors will be travel agencies located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better travel packages?
• Will you provide products or services that your competitors don’t offer?
• Will you make it easier or faster for customers to book your offerings?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a travel agency business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of travel agency that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular accommodation and transportation booking, will you offer items such as tour packages and excursions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the packages you offer and their prices.

Place : Place refers to the location of your travel agency. Document your location and mention how the location will impact your success. For example, is your travel agency located next to a heavily populated office building, or highly trafficked retail area, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your travel agency marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your travel agency’s storefront extra appealing to attract passing customers
• Distributing travel brochures outside the travel agency
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Social media advertising
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your travel agency such as serving customers, procuring supplies, keeping the office clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your travel agency’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the travel agency business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in travel agencies and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per week or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your travel agency, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a travel agency:

• Location build-out including design fees, construction, etc.
• Cost of equipment like computers, website/platform, and software
• Cost of marketing materials and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Travel Agency Business Plan Summary

Putting together a business plan for your travel agency is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the travel agency business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful travel agency.

Travel Agency Business Plan FAQs

What is the easiest way to complete my travel agency business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Travel Agency Business Plan.

Where Can I Download a Travel Agent Business Plan PDF?

You can download our travel agent business plan PDF template here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

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Click here to see how Growthink’s business plan consulting services can create your business plan for you.

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Tourism Business Plan Templates

Choose your Tourism business plan template from the list below:

• Hotel Business Plan Template
• Bed and Breakfast Business Plan Template
• Travel Agency Business Plan Template

At Business and Plans, we offer a wide range of Tourism business plan templates to cater to your specific needs. Whether you are starting a Hotel, Bed and Breakfast, or Travel Agency, we’ve got you covered. Our professionally designed templates will save you time and ensure your business is set up for success. Browse through our selection below and choose the perfect template to kickstart your journey in the booming tourism industry.

Welcome to Your Gateway for Success in Tourism Business!

Unlock the Potential of Your Hospitality Venture with Our Expertly Crafted Tourism Business Plan Templates.

Are you ready to elevate your hotel, bed and breakfast, or travel agency to new heights of success? At Business & Plans, we understand the unique challenges and opportunities that the tourism industry presents. That’s why we’ve curated a collection of comprehensive and professionally designed tourism business plan templates to guide you on your journey to prosperity.

Why Invest in a Tourism Business Plan?

1. strategic roadmap:.

Our meticulously crafted templates serve as your strategic roadmap, helping you navigate the competitive landscape of the tourism industry. Whether you’re starting a new venture or looking to revitalize your existing business, a solid business plan is your foundation for success.

2. Investor Confidence:

Attracting investors is a key step in expanding your tourism business. A well-structured business plan not only demonstrates your commitment but also instills confidence in potential investors. Showcase your vision, market analysis, and financial projections with our templates to secure the support you need.

3. Operational Efficiency:

Efficient operations are crucial in the tourism sector. Our business plan templates guide you through operational strategies, from optimizing booking processes to enhancing customer service, ensuring that your business runs smoothly and exceeds customer expectations.

Why Choose Our Templates?

• Expertly Crafted: Our templates are created by industry experts with years of experience in the tourism sector.
• Customizable: Tailor each template to suit the unique aspects of your business, ensuring a personalized approach.
• Comprehensive Guidance: Step-by-step guidance to help you fill in every section of the business plan with confidence.
• Up-to-Date Insights: Benefit from the latest trends and insights in the tourism industry to stay ahead of the competition.

Invest in the success of your tourism business today! Browse our collection of business plan templates and take the first step toward achieving your business goals. At Business & Plans, we’re committed to your success in the dynamic world of tourism.

Step-by-step guide to creating a tour operator business plan [template included]

By Kevin Tjoe — 13 Jan 2022

Business plan   Business set-up

Updated July 2023 – Ready to take the plunge and launch that tour company or adventure travel business you’ve been envisioning? Before you start welcoming guests, the best first step is always to build a detailed business plan. 

A tour operator business plan is more than just a formality; it is the compass that will navigate your business’s journey. A well-structured business plan for a tour operator provides the framework for transforming your vision into a thriving and sustainable business. It will help you clarify your goals, streamline your operations, and make informed decisions.

Let’s explore the immense value of a clear tour operator business plan as well as the most important elements to consider in this comprehensive document. 

Why create a business plan?

Crafting a business plan allows you to lay the groundwork for your tour operator business effectively. Whether you plan to help travelers make travel plans or to provide amazing tourism experiences, your business plan will serve a couple of key purposes:

• You can hit the ground running with a plan in place, and goals to work towards in the long term.
• You’ll have a quality business case to use if you’re applying for loans or grants.
• You can point your start-up resources, such as cash flow and staff, where they’ll provide the most benefit. This is particularly important if you’re starting with a tight budget.
• You’ll also have a ‘roadmap’ to help you navigate through the inevitable challenges, obstacles, and surprises in business!

Key elements of a tour operator business plan

In order to understand how to set up a tour operator business, you’ll first need to learn the key elements of a tour operator business plan.

1. Business overview

This section of your tour operator/ tour agency business plan provides a holistic snapshot of your company, offering readers a clear understanding of your business’s identity. Ideally, it should include the following:

• Business Name: Your business name should resonate with your target audience, conveying the essence of your offerings and the unique experiences you promise to deliver. Ensure it is memorable, evocative, and future-proof.
• Location: Detail the physical location of your tour operator business. Your location can influence your target market and the types of tours you can offer. Be specific about your base of operations and, if applicable, mention any satellite offices or future expansion plans.
• History: Describe the story behind your tour company’s inception. Share the passion and inspiration that sparked your journey into the travel and tourism industry, and ensure that it aligns with your brand values. 
• Ownership Structure: Clarify the legal structure of your tour operator business. Are you a sole proprietorship, a partnership, a limited liability company, or a corporation? Describe the ownership arrangement and highlight the key stakeholders involved in the venture. 
• Assets and Debts: Provide an overview of your company’s assets and debts. This includes tangible assets such as vehicles, equipment, and office space, as well as intangible assets like intellectual property and brand equity. If applicable, disclose any outstanding debts or financial obligations that may impact your business’s financial health and ability to grow.

2. Market analysis

Start by defining your target market. Are you catering to adventure-seeking travelers, history enthusiasts, or nature lovers? Consider their demographics, interests, and spending behavior. Research industry trends and analyze competitors to gain insights into their strengths and weaknesses. This will help you identify opportunities and potential gaps in the market that your business can fill.

In addition, study the external factors that could impact your business, such as seasonal fluctuations, economic conditions, and any regulatory requirements specific to the tourism industry.

3. Tour offerings

Crafting compelling and diverse tour offerings is at the heart of your tour operator business. Consider the unique experiences and attractions your target market seeks. Develop a range of tour packages that cater to different preferences and budget levels.

Your tours should not only showcase the best of the destination but also provide memorable and immersive experiences. Whether it’s organizing guided city tours, thrilling adventure expeditions, or cultural explorations, your offerings should reflect your passion for travel and your commitment to creating unforgettable memories for your customers.

Use your tour operator/ tour agency business plan to emphasize what sets your tours apart from the competition. Whether it’s exclusive access to hidden gems, knowledgeable guides, or sustainable practices, highlight the value that customers will gain from choosing your services.

4. Marketing strategy

Successful businesses have strong brands, so your business plan should set out branding guidelines . Consider the following key elements when coming up with a strategy that will guide how you should start marketing your tour business:

• Branding Guidelines: Outline your branding guidelines, including your brand’s visual identity, mission statement, core values, and brand voice. Emphasize consistency across all touchpoints, from your website and social media platforms to your tour brochures and customer interactions. 
• Advertising Channels: Identify the advertising channels that best align with your target audience and budget. Consider a mix of online and offline channels to reach potential customers effectively. Online channels may include pay-per-click (PPC) advertising, display ads, and sponsored content on travel websites. Offline channels could involve partnering with local travel agencies, and tourism boards, or participating in travel trade shows and events. 
• Social Media Channels: Social media is a powerful tool for connecting with travelers and building a loyal community around your brand. Engage users with captivating visual content, compelling storytelling, and interactive posts that evoke a sense of wanderlust. Utilize platforms like Instagram, Facebook, Twitter, and YouTube to share breathtaking photos, behind-the-scenes glimpses, and testimonials from satisfied customers.
• Customer Reviews and Testimonials: Encourage satisfied customers to share their stories and feedback on platforms like Google Reviews, TripAdvisor, and your website. Positive reviews build credibility and serve as powerful social proof, enticing potential travelers to choose your tours with confidence. Respond promptly and graciously to all reviews, demonstrating your commitment to customer satisfaction.

• Content Marketing: Create valuable and informative content that educates travelers about your destination, highlights unique aspects of your tours, and offers travel tips and insights. Utilize blog posts, videos, podcasts, and downloadable guides to establish your tour operator business as a trusted authority in the travel industry.
• Partnerships and Collaborations: Consider strategic partnerships with complementary businesses in the travel and hospitality industry. Collaborate with local hotels, restaurants, and activity providers to create enticing package deals that appeal to travelers seeking a holistic experience. This is especially important if you are considering creating an international travel agency business plan, as collaborations can help broaden your reach.

5. Operations and management

The operations and management section of your tour operator business plan delves into the practical aspects that keep your business running smoothly and efficiently. This nitty-gritty exploration ensures that every aspect of your tour company is well-organized, legally compliant, and focused on delivering exceptional experiences to your customers. 

Here are the key components to include in this section:

• Business and Legal Structure: Clearly outline your chosen business and legal structure. Whether you are operating as a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation, this information provides a framework for your business’s governance and responsibilities.
• Risk Management and Workplace Health & Safety Plans: As a tour operator, the safety and well-being of your guests are paramount. Detail your risk management procedures and workplace health & safety plans to mitigate potential hazards and ensure a secure experience for travelers. Assess the risks associated with different tours and activities, develop contingency plans, and implement safety protocols that align with industry best practices.
• Terms and Conditions: Craft comprehensive and transparent terms and conditions for your tour offerings. Clearly communicate cancellation policies, refund procedures, and any limitations or requirements for participants. 
• Staff Scheduling and Training: Outline your staff scheduling procedures to ensure smooth operations and optimal customer service. Consider investing in staff training programs that equip your team with the knowledge and skills to offer insightful commentary, excellent customer care, and handle unforeseen situations professionally. Furthermore, you can optimize the utilization of Full-Time Equivalent (FTE)  tool to help you gauge the potential productivity of your staff and business.
• Reservation System: In the digital age, a robust and secure reservation system like Rezdy is vital for streamlining your booking process for both you and your customers. Invest in a reliable booking software that allows real-time availability updates, secure payment processing, and automated customer confirmations.

• Distribution Channels and Partnerships: Consider the distribution channels that will help grow your bookings and expand your market reach. Will you collaborate with online travel agencies (OTAs) or travel agents to promote your tours? Explore partnerships with local businesses, such as hotels and restaurants, to create enticing package deals. 
• Customer Relationship Management (CRM): A well-organized CRM system enables you to build lasting relationships with your customers. Implement CRM software to keep track of customer interactions, preferences, and feedback. Personalize your marketing efforts and start building customer loyalty through targeted promotions and personalized offers.

6. Financial plan

The financial plan is a key component of your tour operator business plan. It outlines your revenue streams, costs, and projected financial performance over time. A well-structured financial plan demonstrates the viability of your business and helps you secure funding if needed.

Start by estimating your startup costs, including equipment, licenses, marketing, and initial staff training. Calculate the expected cash flow, factoring in the seasonality of the tourism industry. Identify the pricing strategy for your tours, ensuring that it covers your expenses while remaining competitive in the market.

Create financial projections for at least the first three to five years, considering both conservative and optimistic scenarios. This will enable you to anticipate potential challenges and make informed decisions that will help you with growing your tour business.

Remember to regularly review and update your financial plan as your business progresses. Monitoring actual financial performance against projections will help you make timely adjustments and stay on track towards achieving your business goals.

Ready to start building your business plan as a tour operator?

Download the free all-in-one checklist for easy reference.

Getting your tour business off the ground

Now that you have an effective business plan in place, it’s important to ensure your business has the right software.

Online booking software for tour operators like Rezdy is designed to equip your business for success. It includes multiple features integrated into the system, which allows you to reduce your overall admin duties. Some of these tools include real-time availability to avoid double bookings, automatic customer updates and reminders, and secure payment processes.

Furthermore, Rezdy also offers a channel manager platform that connects your business to thousands of resellers instantly. Joining Rezdy Marketplace is as simple as listing your products and setting your commission rates. From there, you can let resellers on the platform promote and sell your services to their customers.

Set your business up for success with Rezdy

Set your business up for success with a FREE 21-day trial or alternatively, book a demo to learn more about Rezdy and our products!

If you enjoyed this article then make sure to follow the Rezdy blog . There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.

Enjoy a 21-day free trial to take a look around and see if we are a good fit for your business.

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Tourism Business Plan Templates To Craft Your Success Trip Story!

Naveen Kumar

We live in a world where one man’s poison is another man’s meat. One person’s needs become an opportunity or business for another to meet that need and establish a business around it. The rise of food delivery apps epitomizes our opportunistic world; as busy lives demand convenience, these platforms turn hunger into profit while providing employment for drivers.

Tourism is one such industry that was born and growing on this fact. Travelers need to find comfort and avoid the headache of planning a trip, booking transport, finding stays, and researching local culture, making tourism a profitable business.

Tourism: Travel, Culture, Memories, And More!

Tourism is traveling for leisure, recreation, or business purposes to destinations outside one’s usual place of residence. It encompasses a wide range of experiences, including visiting historical sites, enjoying natural landscapes, local cuisines, cultural activities, participating in adventure sports, attending events, and more. Tourism contributes to economies (6.1% of global GDP in 2021), job creation (about 3% of the world’s total), and cultural exchange, often fostering understanding and appreciation between cultures and regions. It involves transportation, accommodation, entertainment, and hospitality, working together to provide travelers with enriching and enjoyable experiences.

Post-pandemic Challenges of the Tourism Industry

Prior to the Covid-19 pandemic, Travel & Tourism (including its direct, indirect, and induced impacts) accounted for 1 in 5 new jobs created across the world during 2014-2019 and 10.3% of all jobs (334 million) and 10.4% of global GDP ($10 trillion) in 2019.

The lockdowns and travel restrictions enforced globally upended the travel and tourism industry. According to the latest annual research by the World Travel & Tourism Council (WTTC), in 2022, the Travel & Tourism sector contributed 7.6% to global GDP – a 22% increase from 2021 but still 23% lower than in 2019. Despite a 7.9% annual increase, the number of travel and tourism jobs worldwide remains 11.4% lower in 2022 compared to 2019. Meanwhile, total global travel and tourism spending remained significantly below pre-pandemic levels in 2021. Following a drop to the lowest point in 2020 since 1989, international tourist arrivals worldwide rose in 2021 yet fell far short of the nearly 1.5 billion peaks reported in 2019.

PROBLEMS THAT PLAGUE TOURISM 

The tourism industry grapples with challenges like uncertain travel restrictions, waning consumer confidence, and fluctuating policies. Traveler safety, digitalization, and rethinking operational models further compound the hurdles. Amid this landscape, a robust tourism business plan offers a strategic compass.

Tourism Business Plan Templates

A business plan addresses safety concerns, enhances experiences, and embraces digital strategies to cater to cautious travelers. It fosters resilience and adaptability with strategies to capitalize on local markets and identify emerging trends. Amid the evolving dynamics of the post-pandemic tourism landscape, a well-crafted tourism business plan is not just a necessity – it's a lifeline. Our expert-designed tourism business plan templates offer a strategic roadmap to navigate challenges that have reshaped the industry. These content-ready business plan PPT Slides give the much-needed and comprehensive framework for adapting to the new normal. The 100% customizable nature of these templates empowers tourism companies to rebuild, redefine, and reignite their success.

Without ado, let's explore these tourism business plan templates to strategize the next big move for your tourism company.

1. Investor Business Plan Template For Travel And Tourism Company

This presentation layout is a roadmap to transform your travel and tourism aspirations into a profitable business venture. Packed with strategic brilliance, it unveils a dazzling display of key partners and value propositions that shine brighter than the sunsets you'll witness. Tourism firms, curious explorers, and entrepreneurs can map customer relationships, segments, marketing channels, essential resources, and revenue systems using this PPT Design to convince potential investors and strategic partners. Download it now!

Download this template

2. Tourism Business Plan PowerPoint Presentation Template

Elevate your trade strategy with our dynamic PPT Layout that will guide you through the intricacies of tourism business planning. This expert-designed framework is a home for an intuitive table that outlines key focus areas, such as connectivity, human resources, product/services, and marketing. Within each domain, it provides a comprehensive roadmap for short-term, mid-term, and long-term tasks, ensuring your business journey toward sustainable success feels like a breeze. Perfect for seasoned professionals and budding entrepreneurs alike, this template empowers users to chart a strategic course, align teams, and present a compelling vision to stakeholders. Get it now!

3. Tourism Business Planning and Strategy Presentation Template

Transform your tourism business vision into reality with our exquisite business planning PPT Layout that offers a neat canvas for painting a compelling narrative of your tourism venture. Designed with finesse, it has a pristine white backdrop to showcase key components and sub-components of your business plan, from visitor segments to revenue streams. Entrepreneurs, executives, and industry enthusiasts can use this presentation template to impress investors, engage stakeholders, and collaborate with partners. Elevate your business discussions with impactful visuals, and set sail towards an exciting and prosperous journey in the world of tourism with this PowerPoint Slide.

Journeys That Enriches Lives and Economies!

From adventure seekers traversing remote landscapes to culture enthusiasts immersing themselves in vibrant traditions and from sun-soaked beachcombers to intrepid explorers of bustling urban centers – the world of tourism is as diverse as the travelers it embraces. While post-pandemic challenges have reshaped how we travel, a well-crafted tourism business plan guides these diverse endeavors. Crafting this blueprint becomes pivotal as companies seek to navigate uncertainty, revive momentum, and thrive. That is where our research-based tourism business plan templates stand ready. 

These PPT Designs provide businesses with the tools needed to navigate uncertainty, tap into emerging trends, and create unforgettable experiences for travelers. As your tourism company charts a new course, let these PowerPoint Slides be your steadfast companion, paving the way for resilience, innovation, and growth. 

Download these tourism business plan templates to see the future with foresight, strategy, and confidence – ensuring your place in the vibrant tapestry of global tourism.

FAQs on Tourism Business Plan

How do you plan a tourism business.

Planning a tourism business involves a strategic and comprehensive approach to ensure its success. 

• Start by conducting thorough market research to understand the target audience, competition, and trends. 
• Define your unique value proposition.
• Develop a detailed business plan outlining your goals, strategies, financial projections, and marketing efforts. 
• Establish partnerships with local suppliers, accommodation providers, and attractions. 
• Build a strong online presence through a user-friendly website and social media. 
• Implement effective marketing campaigns and adapt to feedback and market conditions. 

How do I start a tourism business from scratch?

Starting a tourism business from scratch requires careful planning and execution. You can follow these steps:

• Begin by identifying your niche within the tourism industry, whether it's adventure travel, cultural tours, or eco-tourism. 
• Conduct thorough market research to understand your target audience and competition. 
• Create a detailed business plan outlining your business structure, offerings, marketing strategies, and financial projections. 
• Secure necessary permits, licenses, and insurance. 
• Establish partnerships with local vendors and suppliers. 
• Develop a professional online presence.
• Promote your business through effective marketing and networking efforts. 
• Assess and adapt your offerings based on customer feedback and market trends.

What are the seven steps in the tourism planning process?

The tourism planning process involves the following seven steps:

• Research and Analysis: Conduct thorough research to understand the destination, target market, and competition. Analyze trends, opportunities, and challenges.
• Market Segmentation and Targeting: Identify and segment your target audience based on demographics, interests, and travel preferences. Tailor your offerings to meet their needs.
• Destination Development: Create appealing and unique tourism products and experiences that showcase the destination's attractions, culture, and heritage.
• Infrastructure and Services: Develop or procure necessary infrastructure such as transportation, accommodation, and amenities to support tourism activities and enhance visitor experience.
• Marketing and Promotion: Use effective marketing strategies to promote your destination or tourism business. Use a mix of online and offline channels to reach your target audience.
• Implementation and Management: Execute your plans, manage operations, and ensure the quality of services. Establish partnerships with stakeholders and monitor the visitor experience.
• Evaluation and Monitoring: Assess the success of your tourism initiatives through data collection, feedback analysis, and performance metrics. Make necessary adjustments to improve and enhance the customer’s engagement with your business, as travel itself is all about experience. 

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Travel Agency Business Plan Template

Written by Dave Lavinsky

Travel Agency Business Plan

You’ve come to the right place to create your Travel Agency business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their travel agencies.

Below is a template to help you create each section of your Travel Agency business plan.

Executive Summary

Business overview.

My Itinerary Travel Agency is a new travel agency located in Boca Raton, Florida. The company is founded by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

My Itinerary Travel Agency will provide a full suite of travel planning services for individuals nationwide through its sophisticated online platform and accompanying customer app. My Itinerary Travel Agency will be the go-to travel agency for personalized service, convenience, and expertise of its travel agents. The company will be the ultimate choice for customer service while offering the best travel accommodations available.

Product Offering

The following are the services that My Itinerary Travel Agency will provide:

• Airline travel bookings
• Tour and travel package sales
• Accommodation reservations and bookings
• Cruise bookings
• Car rental reservations
• Travel ticket sales and reservations
• Tour ticket sales and reservations

Customer Focus

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver the best communication, service, and the best prices.

Management Team

My Itinerary Travel Agency will be owned and operated by Sandra Rodriguez. Sandra is a graduate of Florida University with a degree in business. She has over ten years of experience working as a travel agent for another local agency. Sandra will be the company’s chief executive officer. She will oversee the travel agency staff, manage customer relationships, and build vendor relationships.

Sandra has recruited sales and marketing expert, Sara Anderson, to be the company’s chief marketing officer and help oversee travel agency’s sales and marketing activities. Sara will handle all branding, marketing, advertising, and outreach for the company. She will also create and maintain the company’s online and social media presence. Sara has a Master’s degree in Marketing and has nearly ten years of experience working as a marketing director for a leading travel industry corporation.

Success Factors

My Itinerary Travel Agency will be able to achieve success by offering the following competitive advantages:

• Skilled team of travel agents combined with the latest technology in the industry will allow the company to provide its clients with personalized service and modern convenience to make planning their trip easy and efficient.
• The members of the leadership team have long standing relationships with a large pool of vendors, allowing them to provide clients with the best deals possible on premium accommodations.
• The company offers a variety of modes of communication to better serve more clients’ preferences. Customers can speak with a travel agent in person, via telephone, video call, email, or chat through the website or app. Support is available 24/7 to ensure all clients’ questions and concerns are promptly attended to.

Financial Highlights

My Itinerary Travel Agency is seeking $290,000 in debt financing to launch its travel agency. The funding will be dedicated towards securing the office space, and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office build-out: $110,000
• Office equipment, supplies, and materials: $70,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for My Itinerary Travel Agency.

Company Overview

Who is my itinerary travel agency.

My Itinerary Travel Agency is a newly established travel agency in Boca Raton, Florida. My Itinerary Travel Agency will be the first choice for anyone seeking a personalized approach, 24/7 support, and streamlined technology to make trip planning easy. The company will serve customers nationwide from their headquarters in Florida.

My Itinerary Travel Agency will be able to guarantee the best deals possible thanks to the leadership team members’ long standing relationships with a large network of vendors in the hospitality, transportation, and entertainment markets. The company’s team of highly qualified travel agents will provide personalized service to each client, removing the uncertainty and hassles associated with finding and booking the right accommodations.

My Itinerary Travel Agency History

My Itinerary Travel Agency is owned and operated by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

Since incorporation, My Itinerary Travel Agency has achieved the following milestones:

• Registered My Itinerary Travel Agency, LLC to transact business in the state of Florida
• Has identified the ideal location for the company’s office and is in the process of securing a lease
• Reached out to numerous contacts to include transportation, hospitality, and entertainment companies to begin securing vendor contracts
• Began recruiting a staff of accountants, travel agents, and other office personnel to work at My Itinerary Travel Agency

My Itinerary Travel Agency Services

• Airline travel comparisons and bookings

Industry Analysis

The U.S. travel agency industry is valued at $48.5B with more than 90,600 businesses in operation and over 318,600 employees nationwide. Factors currently driving industry growth include an increase in domestic tourism and travel for overnight trips, vacations, and business purposes. More domestic travel typically results in more consumers using travel agencies to book their trips. The travel agency industry can be segmented by brick-and-mortar establishments or online businesses. The global market size for the online travel agency segment reached $432B last year and is expected to rise as more people use the internet to book their trips. The travel agency industry relies heavily on the use of technology. Industry operators must stay up-to-date on the latest travel technology in order to remain competitive in the market.

One of the most significant hurdles for travel agency operators is attracting customers in the age of do-it-yourself booking. Now that customers are able to book many of their travel accommodations themselves, travel agents must be able to demonstrate why booking with them is a better option. Some ways industry operators can add value are by providing personalized services, promotional discounts, and helpful information about accommodation options.

Customer Analysis

Demographic profile of target market.

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver professional communication, service, and the best prices.

The precise demographics for Boca Raton, Florida are:

Customer Segmentation

My Itinerary Travel Agency will primarily target the following customer profiles:

• Individuals and families planning a vacation
• Business travelers
• Individuals and families in need of accommodations for events such as weddings, reunions, or conventions

Competitive Analysis

Direct and indirect competitors.

My Itinerary Travel Agency will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fun Destinations Travel Agency

Fun Destinations Travel Agency is one of the largest and oldest travel agencies in Florida. The company was founded in 1958 in Boca Raton with one small office location. Now, the company has over 50 locations throughout multiple states. Fun Destinations specializes in booking accommodations for family vacationers. The company books accommodations near key family destinations such as theme parks, resorts, and tourist attractions. Fun Destinations is family owned and operated so the founders are familiar with the hassles associated with planning a family vacation. For this reason, Fun Destinations focuses on booking the best family-friendly accommodations so its clients can relax and enjoy the family fun.

Best Fit Vacations Travel Agency

Best Fit Vacations Travel Agency is a small travel agency catering to Boca Raton locals from its central office and nationwide clients via its online booking platform. The company was established in 1995 with the mission of providing vacation accommodations that will be “the best fit” for every client. Best Fit Vacations is owned and operated by industry professionals that have extensive experience working with vendors to negotiate the best deals for clients. The company strives to get the lowest prices for every booking and regularly finds additional savings and discounts other agencies might not know about.

Trustworthy Travel Agency

Trustworthy Travel Agency is a Boca Raton, Florida-based travel agency that provides superior service to its consumers. The company is able to provide a wide variety of travel accommodation bookings for customers in the area. Trustworthy Travel Agency has three locations throughout the state and operates an online booking platform for nationwide travelers. Customers can book online or over the phone at their convenience. The company uses an algorithm that finds the lowest prices on travel, lodging, and other accommodations across the country.

Competitive Advantage

My Itinerary Travel Agency will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

My Itinerary Travel Agency will offer the unique value proposition to its clientele:

• My Itinerary Travel Agency offers the best deals through its extensive vendor network.
• The company offers personalized customer service, a variety of communication modes, and 24/7 support.

Promotions Strategy

The promotions strategy for My Itinerary Travel Agency is as follows:

Social Media Marketing

The company’s chief marketing officer will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure My Itinerary Travel Agency maintains an active social media presence with regular updates and fun content to get customers excited about traveling.

Professional Associations and Networking

My Itinerary Travel Agency will become a member of professional associations such as the Travel Agency Association, American Travel Agents Society, and the Florida Travel Industry Association. The leadership team will focus their networking efforts on expanding the company’s vendor network.

Print Advertising

My Itinerary Travel Agency will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in professional ads to place in travel magazines and local publications.

Website/SEO Marketing

My Itinerary Travel Agency’s chief marketing officer will design the company website. The website will be well organized, informative, and list all the services that My Itinerary Travel Agency is able to provide. The website will also list testimonials from happy customers.

The chief marketing officer will also manage My Itinerary Travel Agency’s website presence with SEO marketing tactics so that when someone types in a search engine “best travel agency” or “travel agency near me”, My Itinerary Travel Agency will be listed at the top of the search results.

The pricing of My Itinerary Travel Agency will be on par with (and often lower than) competitors so customers feel they receive value when purchasing the company’s services.

Operations Plan

The following will be the operations plan for My Itinerary Travel Agency.

Operation Functions:

• Sandra Rodriguez will be the chief executive officer for the company. She will oversee the travel agents, vendor relationships, and customer relations. Sandra has spent the past year recruiting the following staff:
• Sara Anderson – chief marketing officer who will oversee all marketing strategies for the company and manage the website, social media, and outreach
• Tom Brown – accountant who will provide all accounting, tax payments, and monthly financial reporting for the company
• Christopher Jones – lead customer support manager who will directly oversee all customer support activities

Milestones:

My Itinerary Travel Agency will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to lease the office

12/15/2022 – Finalize personnel and staff employment contracts for the My Itinerary Travel Agency management team

1/1/2023 – Begin build-out/renovation of the office, and purchase office equipment and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts for initial vendors

3/15/2023 – My Itinerary Travel Agency officially opens for business

Financial Plan Business Plan FAQs

Key revenue & costs.

The revenue drivers for My Itinerary Travel Agency are the commissions earned as a percentage of bookings from vendors and fees charged to customers for consultations and services.

The cost drivers will be the overhead costs required in order to staff a travel agency firm. The expenses will be the payroll cost, utilities, greenhouse equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average accommodations booked per month: 9,000
• Average commissions per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, what is a travel agency business plan.

A travel agency business plan is a plan to start and/or grow your travel agency business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your travel agency business plan using our travel agency Business Plan Template here .

What are the Main Types of Travel Agencies?

There are a number of different kinds of travel agencies , some examples include: independent agency, host agency or franchise.

How Do You Get Funding for Your Travel Agent Business Plan?

Travel agencies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  This is true for a travel agent business plan and a tour and travel business plan.

What are the Steps To Start a Travel Agency Business?

Starting a travel agency business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Travel Agent Business Plan - The first step in starting a business is to create a detailed business plan for your travel agency  that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your travel agency business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your travel agency business is in compliance with local laws.

3. Register Your Travel Agency Business - Once you have chosen a legal structure, the next step is to register your travel agency business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your travel agency business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Travel Agency Equipment & Supplies - In order to start your travel agency business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your travel agency business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful travel agency business:

• How to Start a Travel Agency Business

How to Write an Agritourism Business Plan + Example Templates

Elon Glucklich

5 min. read

Updated February 7, 2024

Free Download:  Sample Agritourism Business Plan Template

Agritourism is a rapidly growing industry. From winery tours, to concerts, to letting tourists experience a day working on a farm or ranch, farmers more than tripled their revenue through agritourism uses over the past two decades.

The practice has opened up valuable new revenue streams for entrepreneurial farmland owners looking to diversify their traditional farming operations.

But there are serious challenges to running a commercial enterprise on agricultural land. Any farm, forest or ranch-based business has to balance the expectations and safety of their customers with the need to preserve the environment and maintain daily agricultural operations. There can also be complex regulations to work through.

And even if you’re in the clear legally, you’re at the mercy of seasonal fluctuations and weather disruptions.

Yet all of these challenges can be mitigated with effective business planning. It’s an essential piece to secure funding from an investor or a loan from a bank, develop a solid marketing strategy, and identify opportunities for diversifying revenue sources.

An agritourism business plan contains much of the same information you’d see for other industries. Here on Bplans, we’ve got a great guide already on how to write a traditional business plan. In this article, we’ll look at how to write a business plan specifically for an agritourism business. You can also download our free sample agritourism business plan to get started.

• 1. Thorough market research is essential

Because of the startup costs and unique land use considerations involved in agritourism, it’s crucial to invest significant time in researching your market before getting started. 

If you’ve already identified the site of your business, make sure you understand the allowable activities on the property. Checking with the relevant government agencies and documenting that your proposed use meets all the legal requirements will add credibility to your plan.

Conduct your own research in the local and regional tourism industry by compiling information on:

• Regional demographics and psychographics
• Seasonal tourism and travel trends
• Visitor numbers at regional tourist destinations
• Direct competitors (other agritourism offerings) and indirect competitors (other recreation activities)

This information will help you understand what sets your business apart , so you can develop effective marketing campaigns around your competitive advantages.

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• 2. Emphasize the Mission in Your Plan

Succeeding in an industry that exposes the public to nature requires an authentic commitment to environmental stewardship. Your business plan is an opportunity to show that commitment. The plan lets you highlight the core values and mission that drive your agritourism venture, and explain how they align with the growing demand for authentic, sustainability-focused travel experiences.

Depending on the type of agritourism venture you plan to start and the atmosphere you hope to create, you can detail how your business will meet those demands. Will your business cater to an unmet need in an area with limited outdoor experiences? Or will it provide a one-of-a-kind offering in a region already known for nature-based attractions?

These are all factors to take into consideration when crafting your mission statement , and preparing to develop operations and marketing strategies.

• 3. Prepare for Unique Challenges

Operating an agritourism business comes with inherent risks, from weather-related disruptions to economic downturns that reduce tourism activity.

It’s important to identify the potential risks and challenges your business may face and develop contingency plans for addressing them.

Is your land owned or leased? Are your employees part-time, full-time or seasonal? From an operational perspective, you should show an understanding of the staffing, training, facility, maintenance and safety requirements.

Describe the processes and systems you will use to manage bookings, customer service, event coordination and visitor feedback. In addition, explain your plan for managing the agricultural side of your business. Your operations plan should demonstrate that you have a comprehensive understanding of both the tourism and agricultural aspects of your business.

• 4. Nail Your Go-To-Market Strategy

The sales and marketing section of your business plan is where you’ll outline how you plan to reach your target audience and promote your agritourism offerings.

Start by identifying your target market segments, such as families, couples, eco-conscious travelers, or educational groups. These are the audiences you’ll tailor your promotional efforts to.

Discuss your advertising and promotional efforts, emphasizing the most relevant channels to your target market. These might include niche travel websites, eco-tourism forums or local tourism boards. Consider creating content that will showcase your authentic experiences, sustainable practices and educational opportunities. Social media outreach and blogging can promote your business and create valuable partnership opportunities.

Speaking of partnerships, detail any plans to engage with tour operators, local businesses and other industry partners to create package deals, joint promotions, or referral programs that increase exposure for your business.

Your plan should also include a pricing strategy for your offerings. Make sure the prices you set cover your costs, and are competitive with other tourism offerings.

• 5. Plan for the Future

Though it’s growing in popularity, agritourism revenue makes up less than 6 percent of all farm-related income, according to recent data .

Some business models have been established around agritourism offerings like farm stays, educational workshops, farm-to-table dining experiences and seasonal festivals. But uncertainties around regional preferences, seasonal factors, and regulatory changes make it more challenging to plan an agritourism business than some other ventures.

That’s why you should explain in your business plan how you will measure success and make changes when they become necessary . Outline possibilities for scaling your business over time, including any new products or services, facility upgrades, or additional locations.

Also, consider how you will respond to external threats, from new competitors in your area, to economic downturns, to poor weather seasons.

Taking time to and plan your agritourism business will help you respond to unforeseen challenges and pivot to meet new opportunities. You’ll need it to ensure you can afford to add a new service, purchase new equipment, host events to promote your business or add employees.

• Download your free Agritourism business plan template

If you’re ready to start your own agritourism business, you can download our free sample agritourism business plan from our library of over 550 sample business plans . Get started today, and see first-hand why businesses that plan grow 30% faster than those that don’t.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Free Travel Agency Business Plan Template

Okay, okay. I know you’re crazy thrilled that you’ve found a free travel agency business plan template for your agency! I promise we’ve got a super razzly-dazzly one that will help you craft THE BEST travel agency business plan out there. So we’ll have you download your free travel agency business plan template in just a second, and then we’ll walk you through the different pieces of the business plan in the article.

Sound like a (business) plan?!

What Is the Purpose of a Travel Agency Business Plan?

Here's a sneak preview of what you can expect from HAR's business plan below. (Need no convincing? Download it here .)

Business plans got their start as a way for banks to vet new businesses before deciding to give them a loan. After all, people that have thought long and hard about their business and taken the time to painstakingly write down all the steps and intricacies have a higher likelihood of success.

Now when it comes to travel agencies, you may think having a business plan is overkill or outdated. Sure, if you’re opening a storefront agency or a franchise you may need some capital from the bank/investor so a business plan may be a necessity. But now that most agencies are home-based, the median start-up cost for a non-franchise travel agency is $1,000 . If you’re not getting a loan, do you really need a business plan?

If you’re starting a travel agency, here’s a few reasons why creating a travel agency business plan might be helpful to you:

• Practical: it will help you feel prepared and confident as you make important business decisions.
• Inspirational: it will help remind you what it is that inspired you to start a travel agency and what kind of impact you hope to have on your clients. The kinds of things that will remind you why you started all these shenanigans when logistical tasks like taxes get boring or complicated.

The other thing a travel agency business plan can do? It will help you describe your agency—the service you provide (do you have a niche?), the market in which you’re operating, the money you need to get started and keep going, and the people you need to help you get there (accountants? Sub agents? Bookkeeper? Web Developer?) In short, it can help you feel prepared and confident, and our free travel agency business plan is going to help you with that!

Download HAR’s Free Travel Agency Business Plan Template

We have a handy dandy (and free) travel agency business plan template for YOU, dear reader! Yay, it is the companion to this article.

We’re offering our travel agency business plan template free (no catch) because we want your new business to be off to the best start possible!

Alright, now you’ve downloaded our free travel agency business plan template, great! We’ve already filled it out for our fictional travel agency, Corona Travels , and now we need to work on personalizing this business plan to your travel agency.

To update your personal business plan template with your brilliant ideas, all you'll need to do is delete the sample description provided in the template and add in your own material! In the next section, we walk you through each part of the business plan. I recommend that as you read through the article, you compare the sections of the travel agency business plan template. That way, you'll have an explanation for each part with an example.

Let’s jump in and start tailoring the business plan template to your travel agency!

Hold up. Still need to get your agency set up? We have just the thing.

Now, a business plan template may feel like you're getting ahead of yourself if you haven't named and/or registered your business yet! If you still need to take strides to get your agency off the ground (your agency, name, niche, registration, host affiliation etc.) we have a course that will fast-forward that process.

Check out HAR's 7 Day Set Up Accelerator course to get your agency set up faster so you can start monetizing sooner! The course is written and taught by HAR Founder, Steph Lee, and professional Educator, Bridget Lee. It includes nine chapters with 70+ instructional videos, course quizzes, peer accountability, and monthly meet-ups with HAR members and industry experts.

Now, let's go over the business plan!

Travel Agency Business Plan, Part 1: Overview

The overview is like an executive summary that briefly summarizes all aspects of your travel agency business plan. You can think of this as the “elevator pitch” of your travel agency business plan. Oddly enough, I like to do these summaries last, since then you’ll have all the info at your fingertips that you'll need to summarize.

So what details are you filling out in this first part of the travel agency business plan?

• Name of Your Business: Not sure what your travel agency name is yet? We can help you with that .
• Location: Is it your house? A PO box? A storefront? Your sister’s basement?
• Your Travel Niche: Specializing as a travel agent is more important than ever. Selling travel is about much more than booking. It’s also about bringing knowledge, expertise, access, and resourcefulness to the table—all the qualities that help separate you from an OTA (online travel agency).
• Your Target Client: Luxury? Families? LGBTQ? Cruisers? Boomers or Millennials? Honeymooners? Foodies? Who do you imagine your client to be and how will this shape the way you develop your travel agency?
• Your Competition: Another way to look at this is, who are your industry peers? What might your customers consider if they don’t use you as a travel agent? (Try to think beyond OTAs like Expedia.)
• The expertise of Management Team: Okay, so your management team might be you and the office dog (we know who’s the alpha in the office!). But even if that’s the case, this section is an opportunity to reflect on your strengths as a travel agency owner.
• Financial Projections: Unless you’re coming into the industry with a book of business, this might seem intimidating. It’s hard to know what to expect right? But the good thing is we have an amazing resource for you: “ Travel Agency Startup Costs and Earnings: What to Expect ” Wow! Who knew?!
• Travel Agency Mission Statement: This will help you remember why you did this in the first place, and remind you what kind of impact you hope your business will have on others! Warm fuzzies, right?!

And hey, we’re done with Part 1!! Just like that. ;)

I know you can barely contain your excitement to start reading about our next section, business foundations !

Travel Agency Business Plan, Part 2: Business Foundations

This section of your travel agency business plan provides background information on your agency. If you’re brand-spanking new, much of this information will be provided in the overview. If your business has roots, it may be a little more complex.

This section can include:

• Legal Structure : What type of business is your agency? LLC? Sole Prop? S Corp? Has it changed over time?
• Agency Founders and Their Role in the Formation of Your Travel Agency : Who are the founders and what are their roles?

Ah, that was a nice and easy section, wasn’t it? Now we need to start getting real. Yes, folks, the well-loved travel agency business plan template goes OCD in the next section!

Travel Agency Business Plan, Part 3: Product or Service

This section is where the rubber hits the road with your niche and will help you begin to think about developing preferred supplier relationships with your travel agency.

• Products/ Services Provided: This may seem obvious—you sell travel! But if you’re considering providing other services (even if it’s a future goal), it will be important to consider that too. In addition to planning and booking travel, this may include: Coaching clients to book their own trips; trip consultations; wedding planning; providing education, training or mentorship to other agents; facilitating educational webinars (etc.); speaking at industry events.
• Sales Projections: This is hard if you haven’t booked any travel yet. But consider what kind of travel you want to sell. How many clients are you booking? How many trips do you aim to sell weekly/monthly/annually?

This is a good opportunity to make financial goals for your travel agency. What kind of annual income are you aiming for? How much would you have to sell in one year to reach that?

If you are providing multiple services as a part of your travel agency business, what is the breakdown among those different services?

• Industry Projections for Your Travel Services: We’ve done a lot of legwork for you on this one in our travel agency business plan template. But, if you want to add more, imagine this as describing the industry viability to someone who is not within the industry. What influences demand for your travel services? How is the health of the travel industry overall? Check out HAR's latest income survey results !

Now that you’ve dug into the details in this section, let’s move into the next section of your travel agency business plan that doesn’t tax your brain. It’s about management structures and it’s equal parts easy and boring (#honest).

Travel Agency Business Plan, Part 3: Management Structures

This will be a very fast exercise if you are opening your agency alone :). If you’re working for yourself, you may also want to consider outside organizations that influence your business:

• If applicable, which host agency/franchise do you belong to?
• If you or your host belongs to a consortium, which one?
• What travel organizations are you a part of? (i.e. ASTA, IGLTA, PATH, CCRA etc.)
• Since you are an independent agent, these outside organizations won’t have a direct stake in your business, but they may influence your day-to-day operations in some way.

If you're flying solo, you can probably stop here! But if you have or want to take on sub agents or employees you’ll want to do the above, and you’ll also need to go into more depth with your travel agency management structure below:

• If applicable, create an organizational chart of your travel agency. You can think of this as a business version of a family tree. This will help you visualize who the players are and what roles they serve to your agency.
• What value do the different management positions add to your travel agency?
• What are the responsibilities of their positions?
• Describe other ICs or employees/ positions and their responsibilities. How will they complement what you do for your agency? (i.e. Sell a different type of travel under your brand? Work on sales? Bookings only? Administrative assistant?)
• If you have sub agents or employees, break down overall payroll expenses. What is their compensation? A commission split? A base salary? A combination of the two? Will you provide any bonuses or benefits if you have employees?
• Do you anticipate future additions to your staff?

Phew! That was a long one. Well, you certainly nailed it. Kudos!

Travel Agency Business Plan, Part 3.2: Who Is Your Office Mascot?

This is probably the most important factor in building a business plan. How the heck are you going to get up and work every morning without a dog pushing their cold nose into your face, or a cat trying to use your neck as their personal radiator?

Still with me? Okay, no more goofing off. Just wanted to throw in a fun interlude . . . I’ll get back to business now.

Travel Agency Business Plan, Part 4: Marketing Strategy

This section of your travel agency’s business plan will help you clarify some of your marketing goals in the long term.

• Who are your major clients? Include names, location, and what kind of travel they prefer. What was the sales volume for each customer? Have they provided referrals for your business?
• Who are prospective clients? Who might be other potential travel clients for you? Parenting class members? Your yoga class? Regulars at your favorite bookstore? Do you have a way to informally see how they might respond to your travel services?

Marketing Plan

What is your marketing plan? Consider things such as:

• Your pricing. For example, if you want to charge fees.
• How do you want to market to clients? Online, at wedding expos, in line at the grocery store?
• What region do you want to target and if you want to target clients outside your locale, how do you plan to do so?
• What is the flow of your services during planning, travel and post-trip? How do you plan on getting feedback from your customer once the travel is complete?
• What are your marketing priorities ? Networking? Referral? Online? Social media?
• Sales Strategy: Now that you have a list of potential clients and a marketing plan, how will you reach out to prospective clients? Host a cocktail hour? Send a mailing? Go to networking meetings? Do you need to outsource or delegate any tasks to help you with your sales efforts?

Are you ready to head on over to that travel agency business plan template you have a love-hate relationship with? Good, because you’re gonna read all about Corona Travels marketing strategy and how they plan on closing the leads they get . . . and maybe you can steal some of Sol’s ideas for your agency. :)

Travel Agency Business Plan, Part 5: Technology

What kind of tech do you need to help your agency get up and running, and what technology will you need to keep your travel agency machine humming? You don’t need everything at once, but you’ll want to have an idea of what you need to reach some travel agency milestones you’re going for.

You might want to consider things like:

• Travel Agency Website
• Read up on different website options for agencies
• Customer Relations Management (CRM):
• ClientBase Online
• Online Scheduling Tools:
• Itinerary Builders:
• Axus Travel App
• IT Explorer
• Payment Processing (for fees)
• Quickbooks Payments (use this link for 50% off first SIX months -- normally it's 3 months)
• TESS (built into CRM)
• Travel Joy (built into CRM)
• WixPayments
• Bookkeeping and Accounting
• Google Sheets ( part of Google Workspace )
• Mac Numbers
• Quickbooks Online / Quicken (use this link for 50% off first SIX months -- normally it's 3 months)
• Quickbooks Online (use this link for 50% off first SIX months -- normally it's 3 months)
• Booking tools
• Google Workspace : We have an exclusive 10% off promo code for Google Workspace! Just fill out the form and we'll send you the code.
• Office equipment
• Fax: FaxZero
• Scanner: Scanner Pro ($3.99 in Apple App Store)
• Scanner: Tiny Scanner (Google Play Store)
• Business Card Scanner: CamCard (Free on Apple App Store | .99 on Google Play Store )
• Forms / E-signatures*
• JotForm (free plan allows e-signatures)
• RightSignature
• Email Automation
• Sendinblue (that's what we currently use, and I highly recommend it!)
• Active Campaign
• Constant Contact
• Online Meetings / Video Conferencing
• Google Meet (part of Google Workspace )
• Secure Password Manager (also known as The Handiest Thing Ever )
• Mileage Tracking
• MileIQ (Free but if you ever decided to upgrade, use this link for 10% off paid plans)

Just because it’s technology, it doesn’t mean it has to be state of the art or über fancy. You can pick and choose where you want to allocate your financial resources on tech: I’ve spoken with several travel agents who swear by a combination of sticky notes, physical calendars, and Excel spreadsheets.

Think about which of these technologies you really need. If you go with a host agency or consortium, which of these technologies do they provide? Looking forward as your business grows, which technologies do you anticipate you’ll want to phase in?

Choosing those technologies was fun, wasn’t it? But now we need to iron out how you’re going to run the agency. So let’s move into the next section of your travel agency’s business plan template and make sure you’re running a tight ship!

Travel Agency Business Plan, Part 6: Operations

Developing a plan for travel agency operations will help you understand how to ensure your business runs smoothly, in addition to understanding the capacity of your travel agency. For this section of your travel agency business plan you’ll want to consider:

• What is your sales volume compared to your sales capacity? How much travel can you actually sell in the time you want to spend working to sell travel?
• Who are your preferred suppliers? Who are your host or consortium’s, preferred suppliers? How do these suppliers (and your host) disburse commissions and on what timeline? How does this impact your bookkeeping and workflow?
• If you are booking groups, plan ahead. Are there any special cruise sailings or new ships you want to block space for? Is a resort opening a new property that you’re excited about and might be in high demand? Is there a new exciting product coming up that you want to get ahead of?
• In order to find out about some of these opportunities, what travel publications do you want/ need to subscribe to? (*Ahem* Make sure HAR is one of them!!) How are you utilizing your host or consortium resources to stay ahead?

OMG. OMG!!! That’s right, keep that grin plastered on your face because we’re entering the final leg. You did it!

Travel Agency Business Plan, Part 7: Administrative Support

As a business owner, there will be a lot of external organizational support as you go. First, we’ll focus on financial logistics. What are the business names (or contacts) and addresses of some of your administrative support? This may include:

• Your bank/ banker
• Accountant and/or Bookkeeper
• Host agency or consortium
• Legal counsel/ lawyer

Congratulations. You Have a Travel Agency Business Plan!

Seriously, that was INTENSE. Give yourself a huge pat on the back. Creating a business plan for your travel agency ain’t for the faint of heart, but you did it.

Go ahead and tell us about your process. Was our free travel agency business plan template helpful? Did it help to think things through and write a business plan for your agency? Was it a waste of time? Most importantly, what kind of office pet do you have and what sort of moral support do they provide?

Comment below!

*Editor's Note: This article was originally published on April 16th, 2019. We updated it on the publish date listed on the article!

About the Author

Mary Stein has been working as a writer and editor for Host Agency Reviews since 2016. She loves supporting travel advisors on their entrepreneurial journey and is inspired by their passion, tenacity, and creativity. Mary is also a mom, dog lover, fiction writer, hiker, and a Great British Bake Off superfan.

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Travel Business Plan

Traveling is one of the most generous things anyone could ever do. It’s like opening oneself up to the reality of being small and the truths of an endless universe. It creates a sense of compassion for everyone who learns foreign cultures and opens up a peaceful mind to nature. However, as a fledging, the business could prove difficult at times. So, to ease out your worries, we’ll help you out. We provide travel business plan samples and creation guidelines that will surely smoothen your worries and help you enjoy your venture. Check these items below.

10+ Travel Business Plan Examples

1. travel business plan template.

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2. Business Travel Planner Template

3. Business Travel Planning Checklist Template

4. Tour Operator Business Plan Template

5. Business Plan for Travel Company

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6. Business Plan for a Travel Agency

7. Sample Travel Business Plan

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8. Travel Agency Business Plan

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9. Business Plan for Adventure Tour

10. Tourism Business Plan

11. Travel Business Plan Form

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What is a Travel Business Plan?

A travel business plan is a business plan that companies inside the travel and tourism industry can use. They can ensure that the business will stay strong for more than a few years and guarantee its growth. With a proper and high-quality business plan, people can have peace of mind knowing that they are not stagnant.

How do Travel Planners make money?

It is not a secret that people seek and love to travel. Discovering new places and experiencing fresh encounters. According to a study from  Cornell University , the anticipation of travel itself excites people that it lessens their stress levels. So if you’re a travel agent or tour operator, you can sure get much money through these avenues:

Commissions

Although commissions from booking tickets and creating itineraries have been somewhat becoming less with the advent of the internet, it is still an important avenue to make money. An airline company may not provide you with any commission for a few bookings, but you can be sure something out of it if this volume goes up.

This is the bread and basket of a travel agency. Charging tourists and other companies fees for creating the whole plan is how travel planners or travel agencies get more revenue .

Specialized Services

Specialized provides a specific fee depending on the service offered by the travel agency. Some examples of these special services include consultation, planning, set-up, and organizing. 

Premium Listing

Whether you like it or not, when your agency becomes exceptional in the field, people will flock in for your service. Through this, you can expect to provide a premium listing to hotels, airlines, and other companies that can take advantage of your business. You can do this by showing their hotel or airline as the top 1 option or something of the same matter.

How to Create a Travel Business Plan?

The best way to start a business is not with SlideShare, and many documents rambled. Instead, it is by creating a plan. With proper planning and strategy, you can be sure that your project and venture will see the light of day. So if you desire to create one, follow these steps below and see your business grow.

Step 1: Establish the Essentials

Although technically this is not part of the business plan, it is still important. This enables you to smoothen your creation process. What is it? The essentials. Your company’s purpose, vision, mission, and business model . In this way, you can be sure that your business will stand the test of time.

Step 2: Specify a Market

Another thing that you should think about is the target market. Business is not all about cashflow. You need to have a target market before you can start. As a travel agency , you can even team up with other businesses such as Imvelo tours to provide you with a good target market.

Step 3: Use a Format or a Sample

With all those things ready, you can now start creating your business plan. Some of the essentials in your business plan are executive summary, title, analysis, and so on. You can also try using a sample to make your work easy. Just don’t get confused with other plan templates such as marketing plan templates ’cause business plans are different.

Step 4: Identify the Specifics

Lastly, you should start identifying specifics. This is when you can start worrying about the building, the staff, and other business-related concerns. Whether you like it or not, your vision is more important. Without vision, the people scatter.

What is the tourism business plan?

While close to the travel business plan, a tourism business plan is a document that businesses use to plan ahead. It will provide the business with its business model and whole purpose. Without it, businesses may not appear.

Is a travel agency a profitable business?

Depending on your take on the business, it could be profitable or not. However, when it comes to the industry, it is extremely profitable. So, if you are handling your travel agency right, you can expect that you’ll get many profits. Nonetheless, due to the current Corona Virus Pandemic, the industry became weak. So, expect that after the Pandemic that this industry will grow again.

What are the three types of tourism?

The three types of tourism are as follows:

1. Domestic Tourism

2. Inbound Tourism

3. Outbound Tourism

The Current Corona Incident is a dread of the tourism industry. However, as a businessman, it’s your time to create business proposals . This is an avenue for business-minded individuals to start using these breaks as productive times and not depressing times. This is only a tunnel in our train ride, a little darkness before the light.

Text prompt

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Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

How to create a tour operator business plan in 8 steps

Preparing to Write a Business Plan

Tour operator business plan template, tips and tricks for a strong tour operator business plan.

Wondering how to turn your tour operator idea into a real business? The first step to launching a startup and getting investors onboard is to develop a formal proposal called a business plan . Whether you want to start a travel agency, a walking tour company, or an adventure travel business, you will use a business plan to communicate exactly how you plan to make your idea come to life. 

Creating a tourism business plan might sound daunting; in this article, we’ll show you how to do one and offer lots of advice for first-time founders. You’ll be able to use this article as a tour operator business plan template to write your own sample business plan (as an exercise) or to create the real thing.

To more clearly illustrate how to create a tour operator business plan, we’ll use a sample business as we go through each section. Our sample business is a small tour operator startup that specializes in ecotourism in Thailand.

Before you start to create your official business plan, it can be helpful to think through several aspects of your business so that you are fully prepared to address each topic in the business plan template. One excellent preparation exercise is to complete a Business Model Canvas for your company. 

The Business Model Canvas encourages you to think critically about your customers, cost structure, revenue streams, marketing strategy, and more. It’s the perfect warm-up for your business plan because you’ll incorporate your Business Model Canvas notes into the actual business plan document. We recommend that you do this exercise with your co-founders, if you have any, and with a whiteboard – you’ll probably make lots of changes as you go!

You can find a printable Business Model Canvas template here .

Your tour operator business plan should contain at least seven sections: an executive summary, a company overview, a description of your services, an analysis of your market, an implementation plan, a team summary, and a financial plan. You might have one or more appendices at the end, if you have additional relevant information to include. The finished product should be formatted nicely and incorporate your company’s logo and branding.

Executive Summary

As the first component of your business plan, the executive summary is arguably the most important section. If you’re pitching your idea to investors, they’re likely very busy people, so you want to grab their attention from the beginning. The executive summary should contain a concise outline of your tour operator company’s objectives and goals, your mission and/or vision statements , your key success factors, and a clear description of your value proposition. 

Company Overview

Think of this section as what you would post on the “About” section of your tour operator company’s website. The company overview should explain who your company’s key leaders are, how and when the business started, what the ownership structure looks like (if you have investors, for example), where your office is located, and an outline of your current assets and debts. If you’re in the early stages of your business, this section might be quite short.

Operations Plan

The operations plan is where you describe exactly what your company will offer. What kinds of tours will you sell? Where exactly will you operate? This is the type of information you would list on your website for potential customers or guests to read – but without too much of a sales pitch. 

In this section, it can also be helpful to include a description of the full “ life cycle ” of your business. What happens before, during, and after a tour? What steps does the guest complete, and what happens behind the scenes at your company’s office?

Thinking about our Thai ecotourism company, we might illustrate how someone could book a tour perhaps six months in advance on our website. Between booking and arrival, we coordinate accommodation, meals, and transportation with partner providers. When the tour concludes, we offer transportation back to the airport and follow up with a special offer to book another tour with us at a discount. 

Market Analysis

This section explores your specific niche within the tourism industry and the geographic location(s) where you plan to operate. Who are your target clients or guests? Who are your main competitors? What trends exist in this facet of the industry? Is the amount of visitors to your location increasing or decreasing? 

Try to include statistics from reputable sources whenever you can. Destination marketing organizations, tourism bureaus, and air traffic data, just to name a few, can provide valuable insight and add credibility. This section should leave no stone unturned so that your reader can truly understand your market conditions.

In our ecotourism business in Thailand, for example, we would include information about travel trends in Thailand (like the most popular feeder markets), new air routes, economic trends, the number of new hotels being built, etc. We would also explore the ecotourism market; are more people choosing eco-friendly travel options today compared to five years ago? What companies are the current ecotourism market leaders globally and in Thailand?

Implementation

Now that you’ve explained your business idea and described the market in which you plan to operate, it’s time to outline exactly how you will bring your tour operator business to life. This section should include a SWOT analysis , details about your marketing and pricing strategies, and a sales projection. 

In the SWOT analysis , you will explore your company’s strengths, weaknesses, opportunities, and threats. What does your company offer that nobody else in the market does? What are some potential challenges that you will need to face? Using our ecotourism company example, a threat could be natural disasters – if there are floods or mudslides, our business cannot operate. On the other hand, an opportunity is that more people are interested in eco-friendly travel options. 

Your marketing and pricing strategies should be very specific. How will customers find your company? Which online channels will you use? Will you work through travel agents or directly with your customers? 

Your pricing strategy should include the exact rates you plan to charge for at least a year in advance. For example, our ecotourism company in Thailand might charge $699 for a package during low season, $899 during high season, and $999 over holiday periods, with rates increasing 5% each year. 

We might also offer a 10% discount for advance purchase bookings made at least 6 months in advance and charge a 50% cancellation fee for any reservations cancelled within 3 months of the tour departure date. Based on your pricing strategy, you can create a sales projection that will estimate your company’s sales performance, preferably over the next three years.

Team Summary

After your reader understands what your tour operator business will do, they’ll wonder who is going to make it happen. And if you’re planning to launch a full-fledged tour operator business, you’re probably not going at it alone. The Team Summary section should include a thorough plan for your company’s organizational structure, key leaders, employees, and training processes. 

Do you already have a management team in place, or will you need to hire additional leaders? How many employees will you need, and how much will you pay them? And how will you train and develop your employees? The Team Summary should answer all of these questions and provide enough information for potential investors to understand exactly how you plan to staff your business, pay your employees, and ensure all team members are trained properly. 

Financial Plan

The financial plan is extremely important to potential investors because they will want to maximize the return on their investment. Your financial plan is essentially a projection of your revenue streams and cost structure for your company’s first five or so years of operation. It will include not only revenue from ticket sales and costs from employee salaries, but also details like tour-operator software costs, insurance, taxes, marketing spend, depreciation of assets, interest on loans, and more. 

If you don’t have a finance background yourself, it may be helpful to seek assistance from an accountant or someone who knows the ins and outs of financial modeling. 

Additional Information

In an appendix, you can include supporting information or statistics that may be helpful for potential investors, but not essential to your business plan. For instance, you could include a full report on air traffic trends that you used in your Market Analysis section.

Download Your Tour Operator Business Plan Template

Now that you know what a Tour Operator Business Plan should include, below we provide the one we have specially created for you.

Writing a business plan is certainly not an easy task. It’s time consuming and requires a lot of thought, but a well written business plan can lead to significant growth for your company. As you complete your business plan, keep these pieces of advice in mind:

• Conduct thorough research on your market . When you pitch your company to investors, you want to be seen as an expert, so learn as much as you can about your competitors and market trends.
• Simplify your words and descriptions whenever possible . A business plan is not the place to wow your reader with flowery language – instead, you want your reader to easily grasp your value proposition. Think about writing so that a fifth-grader can understand it. The last thing you want is for your reader to be confused about what your company actually does.
• Don’t be afraid to make changes . As you work on your business plan, you might discover that some aspects of your business need to be adjusted for the greater good of the company. After all, the companies that are the most adaptable are the ones that survive!
• Get a second opinion (or a third or a fourth). A good test of your business plan’s readability and clarity is to let someone outside your industry read it, like a family member or friend. If they have a lot of questions, you might need to adjust your descriptions or more clearly explain your plans.
• Proofread ! Your business plan is a reflection of your company’s values. If your formatting is sloppy and your text is full of typos, your reader might question whether you have the attention to detail necessary to run a successful business.

Now that you have all the tools to create a great tour operator business plan, it’s time to get to work!

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Adrienne Fors is the founder of Strategic Stays, a consultancy specializing in tech solutions and copywriting for short-term rental businesses and boutique hotels. She was previously a Market Manager at Expedia, and she graduated from the School of Hotel Administration at Cornell University. Adrienne is originally from Minneapolis, Minnesota and enjoys traveling and playing tennis.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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Sample Travel & Tourism Agency Business Plan

Travel agency business plan.

Are you planning to start an online travel agency from home? Today, traveling has been much easier than it used to be a decade ago. There are many travel agencies these days taking care of everything that has to do with traveling.

Starting a travel agency at this present time won’t be a bad idea.

Travel agency provides a lot of services to clients starting from booking of flight, to find a good taxi, to booking hotels and resort reservation, to providing information about specific destinations.

If you have always had a love for traveling and providing traveling advice, you should start a travel agency so as to compliment your passion. Though relatively competitive, it is a very lucrative business and doesn’t require too much capital to start.

It is also an industry that is not affected by the economy because people must travel and some are too busy for the running around and so will need traveling agencies to do the running for them.

Here is a business plan for starting an online or home based travel business.

1.  Conduct a Market Research and Find Your Niche

The travel agency is a vast industry with many niches. You have to conduct a market research to find out the kind of travel agency that is hot in the market and would suit you. Use the needs of the market to decide on the niche you should launch your travel agency in.

For example, corporate or academic travel may be what might be in high demand from a travel agency in your locality, but you won’t know until you conduct a market research. This will be helpful when choosing a travel business name to use .

During the research, also inquire about the startup cost for the niche that you might choose. Travel agency expenses are not more than office rent, office equipment like computer and phone lines, furniture and electricity.

So, don’t skip this step as if you do, you will find yourself to blame.

2.  Check Local and State Laws

After you must have decided on the niche of travel agency you want to embark on, you need to make sure you are complying with the applicable laws concerning starting a travel agency.

Depending on your location, some paperwork will be needed to become established as a recognized business in your state. You will need to register your travel agency with the appropriate agents of government and apply for a Tax ID number.

Also, have it in mind that you will be needing a corporate account to operate this business.

3.  Create a Travel Agency Business Plan

Not only does a business plan help you run your agency effectively, it also helps you secure funding from investors in the case you might need additional capital. If you will need financial backing from investors for your travel agency, your business plan must be professionally written to include a great deal of information.

Don’t rush into creating your business plan. Try to gather enough information before coming to conclusion.

Notwithstanding, if creating a business plan is something you are not sure of yourself that you can do, kindly outsource it to a professional business consultant.

Also, you may likely find samples of a travel agency business plan if you search online. There is also business plan software that can ease the process for you too.

4.  Get a Location

I know you must have heard about home-based travel agency. Yes, they exist. But, check out the top travel agencies, are their offices located at home? if you want to join the top players in your market, you will need to get a location for your travel agency.

Contact real estate agent to find a good retail space for your business. Space should be large enough to accommodate clients while also housing furniture, marketing materials, and office equipment. There should also be enough car parking space too.

Location most suited for this kind of business is where the business is needed which include places like flight booking channels, hotels and airports. Your location should also reflect your brand image.

5.  Market Your Travel Agency

You don’t just start a travel agency and sit down waiting for clients, you must market aggressively to your target clients. Making your business visible to the local people in your city is also a way to position your business for success.

You will need to have a promotional plan in place and be ready to spend money on the business card, logo design and also online marketing. Advertise your business in newspapers, billboard, hangout fliers etc.

Social media is still another channel you can use to market your business. you will have to create an account on social media platforms specifically Facebook, Instagram, LinkedIn, and Twitter. These are social sites your potential customers are always visiting. You should take your business to them.

Creating a website is also a must. This is where you will be directing your traffic from social media to so as to engage them with your content. A well- designed website conveys professionalism to potential clients and it is the best way to convert interested customers.

How to Start a Tourism Company

Do you have the mindset to start a tourism business but don’t have the confident to kick-start because you are not clear about some aspect of the business? Tourism business is a very profitable business if you are well-informed about the business and how you can make money with it.

Why Do People Travel

People travel from one town to another, one city to another, one country to another and one continent to another for different purposes. They include;

• Conferences: This can be academic, religious, economic and so on.
• Leisure: People travel for relaxation, to ward off stress, to initiate and complete a healing process.
• Health: People travel to get better medical assessment and assistance.
• Sports: People travel from place to place for sports.

Above are some of the reasons why people travel and hence promote tourism.

The tourism business is a broad business in the sense that there are many aspects of it. A person that want to start a tourism business will have to study the different aspects of the tourism business.

Tourism services are provided for tourists. A tourist can be said to be a stranger to the visiting environment and so will need assistance in performing almost all his/her activities in the said environment.

It is in providing these required assistance to a tourist that one can really start a tourism business and make money.  A tourist will need assistance with:

• Accommodation

The hospitality aspect of the tourism business comes in handy here. A place to live for the time being is very fundamental to a tourist and so accommodation is a key need of tourists and this is why you need to start a tourism business.

Of course human beings need food to function maximally. Food business is a thriving sector of the tourism business.

The local cuisine of the environment can be well prepared and made available to tourists. Even the native cuisine of the tourists can be made available to make them feel at home.

• Transportation

Another reason why you should start a tourism business is because being a stranger in the environment, a tourist will need a reliable means of transportation to take him or her around to desired destinations. Flight tickets can also be booked for them.

• Language Translator

Sometimes, tourists go to countries with languages that he or she is not familiar with and therefore need a translator who understands both his or her language and the language of the environment. This is one way to make money from tourism business.

Most tourist, especially the ones traveling solely for leisure will need a person who is familiar with the terrain and sites of importance or places of tourist attraction as a guide to lead him/her around.

• Sales of Cultural Items/Goods

Most tourists want to take home some goods or items that are indigenous to the countries they visited.  This is also a means of income to the tourism business. Local items and materials like clothing, footwear, jewelry, stationary and so on can be beautifully made and sold to the tourists at attractive prices.

• Local Entertainment

Every country is known to have their own cultural heritage and identity.  This aspects of culture can be explored to be a source of income for the tourism business. The local dance of the people, local plays and so on can be performed to entertain the tourists.

Having mentioned the different ways of how to make money in the tourism business, it is now left for a person that wants to start a tourism business to decide on the aspect of the tourism business that he/she intends to focus on.

STARTING A TOURISM & TRAVEL AGENCY

Location is very important factor to consider in starting a tourism business.  Most tourists want to see exciting sights and sounds. To start a tourism business , one has to be in a location that is easily accessible to tourists.

The environment where a tourism is located has to be such that visit regularly and one that geographically has a lot of tourist attractions.  Environments with caves, rocks, stream, waterfalls, museums and so on are suitable environments to start up tourism business.

Tourism Business Plan

A business plan is a very important tool that will help a person intending to start a tourism business. A business plan is a document, more like a roadmap on how to start any business.

Aspects of the business that will be captured in the business plan include:

• The company profile
• The service/products to be offered
• The financial plan
• The marketing plan
• The unique selling point of the business
• The selling strategy and so on.

There are complete courses available for free on writing a business plan and an individual interested in starting a tourism business should study such courses as it will come in handy in providing a guideline for the success of the business.

There are authorities that control business startups and growth in the different sectors of the economy. These authorities issue licenses to business operators which enable them to run their businesses under the provisions of the law.

In starting a tourism business, the appropriate authorities should be contacted and the conditions that need to be met for a license to be issued to operated a tourism business should be taken into cognizance and met in order to obtain a license to start a tourism business.

The world tourism organization forecasts that international tourism will continue growing at the average annual rate of 4%. Did you hear that?  4%! What are you waiting for?  Arise and take the steps above on how to start a tourism business and start rolling in the “bucks”!

How to Start an Online Travel Agency Working From Home for Free

Do you know how to become a home based travel agent? Here are the basic steps to becoming a successful travel agent from home.

The internet has increasingly changed the way work is done. This applies for a wide range of businesses including the travel industry.

If you seek to establish a travel agency business and also want to work from home, you can achieve both. This article will show to how to start an online travel agency working from home.

• What Products/Service will you be selling?

As a home based travel agency, you can still function effectively. But what type of services will you be providing? There are several of these travel products. These include car rentals, hotel and accommodation, and special packages such as cruises and incentive programs.

Guide: Ideas to Choose a Travel Agency Name

Other services and products include airline loyalty, travel insurance and emergency services and many more.

• A Business Partnership is Highly Essential

Operating a successful online travel agency requires partnership. This is the lifeblood of the business. But who are these partners? They consist of tour or activity providers. These are businesses which are on ground and will offer direct services to clients. Such include hotels or other types of accommodation arrangements, car hire services, flight companies, tour services and many others.

This partnership is bound by an Agency Agreement that allows you as the travel agency to resell their products.

Under such an agreement, the client or consumer pays for the service while you pay the net rates to the provider(s).

• Choosing a Host Agency

These agencies offer you the incentive of using its booking numbers, therefore presenting a unified front as a single agency. This is highly crucial for a new online travel agency business. The benefits of host agencies are enormous.

Any host agency you choose has its numerous benefits. Hosting agencies provide different business models. You get to choose which best fits your needs. Some host agencies require the payment of a one-time fee only. You get to retain every commission made.

Others charge a fee for each booking made without a commission split, while others will require a commission split.

• Advantages of Using a Host Agency

One of the major benefits of using a host agency is the low start-up requirement. It significantly lowers your cost of doing business. Others include ready support for your online travel agency, training, helpful tools, using its accreditation as well as access to its Seller of Travel (SOT) license.

In spite of its obvious benefits, there are those who would prefer not to use this option. If you are one of such persons, other options like joining a co-operation,  operating independently or buying an online travel agency franchise are available.

• Patience is a Necessity

Starting an online travel agency as with other businesses requires a reasonable amount of time to stabilize. For a new business, it is usually challenging getting your first clients and maintaining steady patronage at the early stages. You will need to also understand that there are peak seasons. This means that apart from such periods, patronage is usually low even for established online travel agency businesses.

We recommend that you maintain your current job while gradually building your travel agency business. This is because if you depend on it for some income from the onset, you are likely to get disappointed. A lot of work is necessary to build a strong brand.

• Choice of a Niche

If you are surprised, you shouldn’t be. There are several online travel agency niches you can choose from. These can be effectively run from the comfort of your home. Some of these include wellness travel, specialty cruises, lifestyle or libertine travel, organized tours and special needs travel.

Others are women-only travel, travelers with pets, adventure travels, luxury travels and those for honeymooners. There are several more niches you can pick from.

It is necessary when picking a travel niche that you choose those with a higher demand. This should also align with your interest.

• Do you have a Source of Funding?

In other words, have you made adequate financial preparations for your proposed online travel agency business?

Luckily, running a successful online travel agency business from home will cut down significantly on funding. This is because you do not need a brick and mortar office. This takes up a substantial amount of your start-up costs.

With your computer and an internet connection, the funding requirement is significantly reduced. Having the right relationships are important to your success.

• Consider Sorting Out All Legal Issues

There are several laws that apply to different types of businesses. This includes travel agencies operating from home.

Such laws may vary from one state to the next. Whatever the case is, you should ensure that you abide by all stipulated guidelines. The legal structure of your business is also crucial to its smooth running or otherwise.

• Create Catchy and Effective Ads

Because your business is done entirely online, you should pay special attention to your marketing strategies. You need to create highly engaging ads with catchy infographic content. You may want to seek/hire the services of experienced graphic designers to get the job done. You also need marketing tips to sell your business to your target market.

• Is Your Business Deserving of Trust?

This is an important question that you will need to ask yourself. To build trust, you will need to establish a close relationship with your clients. A good thing with starting an online travel agency from home is that you set your pace. You should genuinely care for the needs of your clients.

In other words you should go the extra mile to satisfy your clients.

Once they know of your willingness to make them comfortable and happy, you would have won over some dedicated clientele.

We have discussed on how to start an online travel agency working from home . If you have followed to this point, you would see that there are definite steps that contribute to success.

Above all, your clients should not be taken for granted. Your whole aim should be to maintain the trust of these clients and to give them the picture of a reliable and well run business. The benefits are tremendous!

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20+ SAMPLE Tourism Action Plan in PDF | MS Word

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