writing a business plan for trucking company

Trucking Business Plan Template

Written by Dave Lavinsky

Trucking Company Business Plan

You’ve come to the right place to create your trucking business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their trucking companies.

Trucking Business Plan Example

Below is a sample trucking business plan template to help you write a trucking business plan for your own company.

Executive Summary

Business overview.

On The Road Trucking (OTRT) is a new trucking company located in Dallas, Texas. The company was founded by Michael Williams, a trucking and logistics professional who has over 20 years of management experience in trucking and logistics. Michael is confident in his ability to effectively negotiate contracts, oversee drivers and employees, and minimize costs as he ventures out to start his own trucking company. Michael plans on recruiting a team of highly qualified drivers, sales representatives, client relationship managers, and dispatchers to carry out the day-to-day operations of the company.  

On The Road Trucking will provide a comprehensive array of trucking and logistics services for any business or individual in need of freight distribution. OTRT will use the latest technology to ensure that every shipment is distributed efficiently and handled with the best of care. On The Road Trucking will be the ultimate choice in the Dallas, Texas area for customized trucking services.

Product Offering

The following are the services that On The Road Trucking will provide:

• Dedicated fleet services
• Flatbed transportation services
• Local distribution services
• Logistics services
• Warehousing services

Customer Focus

On The Road Trucking will target all businesses and individuals in need of freight services. OTRT will begin by targeting small business owners in need of distribution services and individuals in need of shipping services who may not be able to get service from a larger trucking company because their shipment size is too small. No matter the client, On The Road Trucking will deliver a customer-centric experience where they will customize each shipment to match the customer’s specific requirements. 

Management Team

On The Road Trucking will be owned and operated by Michael Williams. He has recruited another experienced trucking professional and former CPA, Steve Brown to be the CFO of the new company and manage the financial oversight of the accounting department. 

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Steve Brown has been the accounting manager for a local trucking company for over ten years. Prior to his experience in trucking, Steve worked as a CPA in a local tax firm. Michael relies strongly on Steve’s attention to detail, diligence, and focus on cost-saving solutions.

Success Factors

On The Road Trucking will be able to achieve success by offering the following competitive advantages:

• Proactive, helpful, and highly qualified team of sales representatives and dispatchers that are able to effectively navigate the journey of both customers and drivers. 
• Customized service that allows for a small business or an individual to have their requirements accommodated. On The Road Trucking takes care of everything from truck inspections and maintenance to scheduling drivers, loading/unloading, and short-and-long range distribution. 
• On The Road Trucking offers the best pricing for customized and small shipments compared to the competition.

Financial Highlights

On The Road Trucking is seeking $300,000 in debt financing to launch its trucking business. The funding will be dedicated towards securing the warehouse and purchasing the trucks. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

• Warehouse build-out: $50,000
• Trucks, equipment, and supplies:  $20,000
• Three months of overhead expenses (payroll, rent, utilities):  $180,000
• Marketing costs: $30,000
• Working capital:  $20,000

The following graph below outlines the pro forma financial projections for On The Road Trucking.

Company Overview

Who is on the road trucking .

On The Road Trucking is a newly established trucking company in Dallas, Texas. On The Road Trucking will be the most reliable, secure, and efficient choice for small business owners and individuals in Dallas and the surrounding communities. OTRT will provide a personalized approach to trucking services for anyone in need of freight transportation. Their full-service approach includes comprehensive truck driver oversight, short-distance distribution, small shipments, and customized service.   

  On The Road Trucking’s team of professionals are highly qualified and experienced in trucking and logistics operations. OTRT removes all headaches that come with dealing with trucking companies and ensures all issues are taken care off expeditiously while delivering the best customer service.

On The Road Trucking History

OTRT is owned and operated by Michael Williams, a long-time trucking and logistics professional who has a Business Management degree. He worked at a local trucking company for over two decades where he served as Lead Transportation Manager for the last five years, and is well-versed in all aspects of the trucking and transportation industry. Micheal used his industry expertise to reach out to potential customers who may need small-size distribution services that are not offered by larger trucking businesses and letting them know about the services OTRT will offer. 

Since incorporation, On The Road Trucking has achieved the following milestones:

• Registered On The Road Trucking, LLC to transact business in the state of Texas. 
• Identified the target location for the warehouse. 
• Contacted numerous small businesses to let them know about the services that will be offered. 
• Began recruiting drivers, sales representatives, and dispatchers. 

On The Road Trucking Services

The following will be the services On The Road Trucking will provide:

Industry Analysis

As the primary source of land freight distribution in the United States, the trucking industry is a $730B industry. 

There are approximately 900,000 available truck drivers across the country. The demand for drivers is much higher than the supply, which means there is a lot of opportunity for new companies to recruit people to become truck drivers by offering them better incentives than currently being offered by larger trucking companies. Additionally, a new trend in trucking is the increasing popularity of shorter or local hauls compared to long-distance. This poses an opportunity for companies to cater to the customers demanding short-distance hauls. 

Some challenges for trucking industry operators include rising fuel costs and an increased use of online booking and monitoring technology, which can leave traditional companies behind if they are using outdated systems. New entrants can benefit from using the latest technology from the outset, providing drivers with incentives to work with them, and implementing cost-effective solutions to reduce their fuel costs. 

Customer Analysis

Demographic profile of target market.

On The Road Trucking will target anyone in need of trucking services in Dallas, Texas and surrounding areas. Primarily, the company will target small businesses and individuals that may need local distribution or have small size hauls.  Below is a snapshot of this market.

Customer Segmentation

OTRT will primarily target the following customer profiles:

• Small business owners
• Small manufacturing companies
• Individuals in need of freight transportation services

Competitive Analysis

Direct and indirect competitors.

On The Road Trucking will face competition from other companies with similar business profiles. A company description of each competitor is below.  

Texas Truck Services

Texas Truck Services provides trucking services, logistics services, freight distribution, and warehousing services. Located in Dallas, Texas Truck Services offers local service to the Dallas area. Texas Truck Services’s team of experienced professionals assures the hauls are run smoothly, freeing the customer from worry over whether their shipments will arrive on time and in good condition.   

US Trucking & Logistics

US Trucking & Logistics is a Dallas-based trucking and logistics company that provides freight distribution services for small businesses across Texas. The management team is composed of former truck drivers and business management professionals who are familiar with the trucking industry in Texas. US Trucking & Logistics uses electric vehicles to reduce its fuel costs, which allows the company to pass these savings on to its customers.   

Best Trucking

Best Trucking is a trusted Dallas-based trucking company that provides superior trucking and logistics service to customers in Dallas and the surrounding areas. Best Trucking provides shipping, receiving, packaging, and disposal services. The Best Trucking team of logistics experts ensures that each shipment is delivered with the highest security standards and that the entire freight process is smooth and seamless for its customers.   

Competitive Advantage

On The Road Trucking will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of trucking and logistics experts with extensive experience in the field. 
• Use of the latest trucking and logistics technology to ensure each haul is handled with the best of care and delivered efficiently. 
• On The Road Trucking offers local distribution and takes small hauls that may be denied by larger trucking companies. 

Marketing Plan

Brand & value proposition.

On The Road Trucking will offer the following unique value propositions to its clientele:

• Highly-qualified team of skilled employees that is able to provide a comprehensive set of trucking services (shipping, receiving, monitoring, short-distance, small hauls).
• Customized approach to freight distribution, leveraging technology and flexibility to provide the highest quality of service to its customers. 

Promotions Strategy 

The promotions strategy for On The Road Trucking is as follows:

Word of Mouth/Referrals Michael Williams has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Once Michael advised them he was leaving to open his own trucking business, they committed to follow him to his new company and help spread the word of On The Road Trucking.

Professional Associations and Networking On The Road Trucking will become a member of Texas Trucking Association (TTA), and American Trucking Association (ATA). They will focus their networking efforts on expanding their client network.

Print Advertising On The Road Trucking will invest in professionally designed print ads to include in industry publications.

Website/SEO Marketing On The Road Trucking will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services. The website will also list their contact information and provide information for people looking to become drivers. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Dallas trucking company” or “trucking near me”, On The Road Trucking will be listed at the top of the search results.  

The pricing of On The Road Trucking will be moderate and on par with competitors so customers feel they receive value when purchasing their services. 

Operations Plan

The following will be the operations plan for On The Road Trucking.

Operation Functions:

• Michael Williams will be the Co-Owner and President of the company. He will oversee all staff and manage client relations. Michael has spent the past year recruiting the following staff:
• Steve Brown – Co-Owner and CFO who will be responsible for overseeing the accounts payable, accounts receivable, and managing the accounting department. 
• Beth Davis – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting. She will report directly to Steve Brown. 
• Tim Garcia – Marketing Manager who will provide all marketing, advertising, and PR for OTRT.
• John Anderson – Safety Manager who will provide oversight on all maintenance and safety inspections of the vehicles and drivers. 

Milestones:

On The Road Trucking will have the following milestones complete in the next six months.

7/1/2022 – Finalize lease on warehouse

7/15/2022 – Finalize personnel and staff employment contracts for the management team

8/1/2022 – Finalize contracts for sales representatives, dispatchers, and initial drivers

9/15/2022 – Begin networking at industry events 

10/22/2022 – Begin moving into On The Road Trucking warehouse and securing trucks

11/1/2022 – On The Road Trucking opens for business

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades, most recently as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Financial Plan

Key revenue & costs.

The revenue drivers for On The Road Trucking are the trucking fees they will charge to the customers for their services. Most trucking companies charge a per-mile rate. Average per-mile rates vary, but are typically between $2.30-3.30. 

The cost drivers will be the overhead costs required in order to staff a trucking operation. The expenses will be the payroll cost, rent, utilities, fuel and maintenance for the trucks, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Trucks in Fleet: 10
• Average Fees per Truck per Month: $20,000
• Warehouse Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, trucking business plan faqs, what is a trucking business plan.

A trucking business plan is a plan to start and/or grow your trucking business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your trucking business plan using our Trucking Business Plan Template here .

What are the Main Types of Trucking Companies?

There are a number of different kinds of trucking companies, some examples include: For- Hire Truckload Carriers, Less Than Truckload Carriers, Hotshot Truckers, Household Movers and Inter-Modal trucking.

How Do You Get Funding for Your Trucking Business Plan?

Trucking companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a trucking company and a transportation business plan.

What are the Steps To Start a Trucking Business?

Starting a trucking business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 

1. Develop A Trucking Business Plan - The first step in starting a business is to create a detailed trucking business plan that outlines all aspects of the venture. Starting a trucking company business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your trucking business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your trucking business is in compliance with local laws.

3. Register Your Trucking Business - Once you have chosen a legal structure, the next step is to register your trucking business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your trucking business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Trucking Equipment & Supplies - In order to start your trucking business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your trucking business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful trucking business:

• How to Start a Trucking Business

Where Can I Get a Trucking Business Plan PDF?

You can download our free trucking business plan template PDF here . This is a sample trucking business plan template you can use in PDF format.

From Idea to Foundation

Master the Essentials: Laying the Groundwork for Lasting Business Success. 

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Discover the Best Tools for Business Plans

Learn from the business planning experts, resources to help you get ahead, how to write a trucking company business plan, navigate your way to success, the ultimate guide to planning your trucking company.

Elevate your trucking business plan with our expert-curated resources. This guide provides the tools and insights you need to secure funding, gain approval, and build a strong foundation for your company.

Who is this for?

8 key things to do before you begin writing your trucking company business plan.

Listen up, aspiring trucking tycoons. If you want to make it in this cutthroat industry, you need a business plan that’s as solid as a Peterbilt (not that we don’t love Kenworth). The trucking industry is the backbone of the American economy, hauling a whopping 70% of the country’s freight tonnage . But before you start revving your engines, there are eight crucial things you need to consider.

#1 Regulatory Environment and Compliance 

The trucking industry is a minefield of federal and state regulations, with the Federal Motor Carrier Safety Administration (FMCSA) calling the shots on everything from safety standards to driver qualifications. Understand the federal and state licensing requirements, including the Commercial Driver’s License (CDL) for your drivers and any special endorsements needed. You’ll need to apply for and receive motor carrier authority from the FMCSA, including a U.S. Department of Tra n sportation (USDOT) number and, if applicable, an MC number . And don’t forget about each state’s unique set of hoops you’ll need to jump through to get your trucks on the road. It’s a compliance nightmare, but if you don’t play by the rules, you’ll be slapped with fines faster than you can say “DOT inspection.”

#2 Market and Niche 

The trucking industry is like a Vegas buffet – there’s something for everyone. From dry vans and flatbeds to reefers and tankers, you need to identify your niche and stake your claim. Conduct market research like you’re planning a military campaign, and analyze your target customers’ needs and pain points. The more specialized your services, the more money you can charge, but be prepared to navigate the extra red tape that comes with hauling hazardous materials or oversized loads.

#3 Competition 

You can’t dominate the trucking game without knowing your competition. Identify the top dogs in your niche and dissect their strengths, weaknesses, and pricing strategies like a biology student in a frog lab. Look for gaps in the market that you can exploit, and don’t forget about indirect competitors like rail and air freight. They may not be in your rearview mirror, but they can still put the brakes on your growth.

#4 Start-Up Costs and Financial Needs 

Starting a trucking company isn’t for the faint of heart or the light of wallet. You’ll need to drop some serious cash on Startup & Operational Costs (e.g., trucks, trailers, and a place to park them). And don’t forget about the ongoing expenses like fuel, maintenance, and driver salaries. It’s like playing whack-a-mole with your bank account. Crunch the numbers, develop detailed financial projections, and explore financing options like loans, investors, or leasing programs.

#5 Fleet Operations 

To lease or to buy, that is the question. Leasing offers flexibility and lower upfront costs, while buying gives you more control and potential long-term savings. But don’t skimp on maintenance and technology. Invest in fleet management software from companies like Samsara , Verizon Connect , or Omnitracs to keep your trucks running like Swiss watches and your drivers compliant with ELD mandates .

#6 Human Resources Strategy 

The Organizational Structure of your drivers and staff is the heart and soul of your operation. Recruit and retain top talent with competitive pay, benefits, and a company culture that makes them feel like they’re part of something bigger than just a paycheck. And don’t neglect ongoing training and development, especially when it comes to safety and compliance.

#7 Marketing and Sales Strategy 

You can have the best trucks and drivers in the business, but if no one knows about you, you’ll be spinning your wheels. Develop a marketing and sales strategy that targets your ideal customers and showcases your unique value proposition. Network like a politician at industry events, leverage digital marketing, and build a website that’s as impressive as a chrome-plated Kenworth (see, I told you we love Kenworth).

#8 Safety and Risk Management 

In the trucking industry, safety isn’t just a priority – it’s a matter of life and death. Implement a comprehensive safety program that includes regular vehicle inspections, driver training, and accident prevention measures. Stay on top of FMCSA regulations and maintain high safety standards to keep your insurance costs down and your reputation up.

Writing a trucking company business plan is no Sunday drive, but if you address these eight critical areas, you’ll be well on your way to building a fleet empire that would make even the most seasoned road warriors tip their hats. And if you really want to shift your planning into high gear, check out the Model-Based Planning® Worksheet for Logistics and Delivery Service . It’s like having a GPS for your business, guiding you through the specific challenges of the trucking industry and helping you unlock insights that will leave your competition in the dust. So, grab a cup of coffee, roll up your sleeves, and start crafting a business plan that will pave the way to your trucking success. The open road is calling, and it’s time to answer.

The Power of a Killer Trucking Company’s Business Plan

If you want to make a serious dent in this industry, you need a business plan. And I’m not talking about some half-baked document that you threw together between coffee breaks. I’m talking about a comprehensive, no-nonsense plan that showcases your trucking company’s potential and makes financiers sit up and pay attention.

The Must-Haves of Your Trucking Company Business Plan

Here’s what you need to include in your kick-ass trucking company business plan:.

Executive Summary

This is your elevator pitch on steroids. Give investors the CliffsNotes version of your trucking company’s vision, unique value proposition, and why you’re the one to watch in this space.

Market Analysis

Dive into the nitty-gritty of the trucking industry. Who’s your target audience? Who are your competitors, and how are you going to outmaneuver them? Show that you’ve done your homework and have a pulse on the market.

Services & Specialization

What sets your trucking company apart? Are you the go-to for hazardous material transport, the gurus of last-mile delivery, or the sultans of LTL shipping? Spell it out, and don’t be afraid to toot your own horn.

Operational Strategy

Give financiers a peek under the hood of your trucking company’s operations. From your fleet management strategy to your technology stack, prove that you’ve got the chops to run a tight ship.

Marketing & Sales

How are you going to get the word out and keep clients coming back for more? Lay out your marketing and sales game plan, including your social media strategy, content marketing approach, and any partnerships you’ve got up your sleeve.

Management Team

Introduce the rock stars who’ll be leading your trucking company to glory. Highlight their track record, industry connections, and why they’re the dream team you need to succeed.

Financial Projections

Don’t be shy about the numbers. Present your financial projections, including startup costs, revenue targets, and profitability timeline. Prove that your trucking company is a money-making machine waiting to happen.

Include any extra goodies that’ll give your business plan an edge, such as market research, customer case studies, or letters of intent from potential clients.

Sweat the Small Stuff or Get Ready for a Cash Flow Nightmare

When you’re putting together your business plan, it’s easy to get seduced by the sexy stuff, like the rig you’re going to buy or market dominance. But if you don’t sweat the small stuff, you’re setting yourself up for a world of hurt. I’m talking about the nickels and dimes that can bleed your cash flow dry. That busted alternator? That’s a couple grand. New tires? Another few grand. And if you’re rolling the dice on some used clunker with no warranty? You better have a rainy day fund that can cover a new engine or transmission when (not if) they decide to crap out on you in the middle of BFE. Ignore the little things at your own peril.

Ready, Set, Pre-Plan!

If you’re a rookie in the trucking game, chances are you’re feeling like a deer in the headlights. You’ve got a idea but no clue how to make it a reality. Enter Businessplan.com’s Pre-Planning Process . With the Pre-Planning Process, you’ll have a step-by-step plan to take your trucking company from an idea to a money-making machine. Don’t start your engines without it.

The Pre-Planning Process for Trucking Company Founders

Starting a trucking company is not for the faint of heart. It requires grit, determination, and a whole lot of planning. That’s where our Pre-Planning Process comes in. This comprehensive, step-by-step approach is designed specifically for founders who have the inklings of an idea but more questions than answers. Let’s dive in.

Plan Your Financial Future

The Pre-Planning Process is your secret weapon for trucking company success.

Know Your Customer 

Before you hit the gas on your trucking company, you need to know who you’re serving . We’ll teach you how to conduct in-depth interviews with your competitors’ customers to uncover their jobs-to-be-done. By understanding their pain points, goals, and expectations, you’ll be able to tailor your services to meet their needs and stand out in a crowded market. 

Core Cost Analysis 

Trucking is a capital-intensive business. From trucks and trailers to fuel and maintenance, the expenses can add up quickly. Our Core Cost Analysis will help you identify the essential assets and expenses you’ll need to get the job done for your customers. By understanding your costs upfront, you’ll be able to make informed decisions about pricing, financing, and scaling your business. 

Business Model Development 

Most truckers wing their business model, but not you. You’ll use the Business Model Canvas to structure every aspect of your trucking company, from your value proposition to your revenue streams. We’ll guide you through the process of creating a business model that’s built to last, so you can focus on what you do best: hauling freight and serving your customers. 

Operations in Detail 

Lack of an operational plan is the silent killer of trucking companies. In this section, we’ll teach you how to dissect your key activities, resources, and partners to create a well-oiled machine. From dispatch and fleet management to maintenance and compliance, you’ll have a clear plan for every aspect of your operations . 

Startup and Operational Cost Analysis 

Now that you’ve done the hard work of understanding your customers, costs, business model, and operations, it’s time to crunch the numbers. Our Startup and Operational Cost Analysis will help you account for every penny, so you can get started on the right foot and keep your business running smoothly. We’ll provide you with the tools and templates you need to create detailed financial analyses and make informed decisions about your business.

By following these five steps, you’ll be able to create a solid foundation for your business, avoid common pitfalls, and set yourself up for long-term growth. Don’t leave your trucking company’s future to chance. Invest in the Pre-Planning Process today and start building the business of your dreams.

Get Up to Speed FAST!

Unsure where to start.

Actually Writing a Killer Trucking Company Business Plan

Our no-nonsense resources will guide you through the treacherous waters of crafting a business plan that’ll make financiers salivate. 

Learn to Plan and Pitch Like a Pro

Head over to the Plan & Pitch section and start writing your own damn success story.

Know Your Audience or Else 

You can’t just vomit out a generic business plan and expect everyone to love it. Tailor your pitch to make banks, investors, regulators, partners, and landlords weak in the knees. If you can’t customize your message, you’re dead in the water. 

Model-Based Planning®

Your Secret Sauce Model-Based Planning® is like steroids for your trucking company concept. It’ll help you sharpen your edge and crush the competition. If you’re not using it, you’re bringing a knife to a gunfight. 

StorytellingMake ‘Em Beg for More 

Weave your vision, strategy, and USP into a narrative so compelling, people will be throwing cash at you just to hear more. If your story falls flat, your business will too. 

Market Analysis: Know Your Battlefield 

You can’t dominate the trucking industry if you don’t know what you’re up against. Dive deep into market analysis , or risk being blindsided by competitors and trends you never saw coming. 

Scope out the landscape.

Org Structure: Show ‘Em Who’s Boss 

Nobody wants to invest in a team that couldn’t organize a keg party. Chart out your org structure and craft team bios that scream, “We’re the best in the damn business.” 

Financial Projections: Make It Rain 

If your financial projections are a joke, investors will laugh you out of the room. Get your numbers tight if you want to secure funding and keep your trucking empire afloat. 

Strategy & Implementation: Execute or Be Executed 

A business plan without a killer strategy and implementation section is like a truck with no engine. Show ’em how you’ll conquer marketing, sales, and customer delight, or prepare to be roadkill. 

Pitch Deck & Finances: Seal the Deal 

You could have the best damn trucking company in the world, but if your pitch deck stinks and your finances are a mess, you’ll crash and burn. Master the art of the pitch and the science of financial management, or go home.

Unlock Your Trucking Empire's Potential

Your key to trucking industry domination.

Introducing the Expert Business Planning Bundle, a comprehensive toolkit curated specifically for trucking company entrepreneurs. With the Model-Based Planning® Worksheet, financial projection Excel model, trucking company-specific business plan template, and expert guides on leveraging these tools and AI, you’ll have everything you need to create a winning plan. Don’t just dream about your trucking empire – invest in your future and make it a reality.

Outmaneuver the Competition

Your trucking company planning toolkit.

Created by the top business planning team in the U.S. with a proven track record of success, this bundle equips you with expert resources and insider secrets specific to trucking company planning. Leverage these tools to create a standout business plan that sets you apart from the competition and positions your trucking company for long-term success.

With this bundle, you will:

• Gain access to insider knowledge and proven strategies used by the most successful business planning company in the U.S.
• Leverage expert resources tailored specifically to the trucking industry for a competitive edge
• Utilize a trucking-specific template filled with targeted pro tips, insights, and instructions that address unique industry challenges
• Streamline your planning process using the Model-Based Planning® Worksheet for Logistics and Delivery Service
• Create professional financial projections with the included Excel model
• Structure and organize your plan effectively with the curated trucking-focused business plan template
• Learn to develop a compelling and comprehensive plan using expert guides on leveraging these tools and AI
• Increase your chances of securing loans, investments, or approvals needed to bring your trucking vision to life

Use this bundle as your primary toolkit for crafting a trucking company business plan that unlocks the funding and support you need.

When it comes to crafting a successful trucking company business plan, relying on generic templates is a recipe for failure. Instead, invest in the Expert Business Planning Bundle – a toolkit carefully curated by industry experts who have spent their careers helping trucking businesses succeed.

No other resource can match the depth, breadth, and practical wisdom of this bundle. Our team has distilled thousands of hours of experience working with successful trucking companies into a comprehensive toolkit that saves you time, money, and prevents costly mistakes. With targeted, practical knowledge tailored specifically to the trucking industry, you’ll be able to write a business plan that surpasses what even the best consultants could produce, customized to your unique needs and goals.

Whether you’re seeking funding, approvals, or simply want to set your trucking business up for long-term success, the Expert Business Planning Bundle is the ultimate resource to help you achieve your vision. Don’t settle for less when it comes to your business’s future.

Frequently Asked Questions

• How can I tailor my trucking company business plan to attract potential investors?

To appeal to investors, highlight aspects that demonstrate profitability, scalability, and your competitive edge in the trucking industry. Emphasize your management team’s experience and expertise in logistics, fleet management, and business growth. Showcase financial projections, market analysis, and strategic partnerships that position your trucking company for long-term success and returns on investment.

• What information should I include in the business description section of my trucking company business plan?

Provide a comprehensive overview of your trucking company, including your concept, target market, service offerings, and unique selling points. Discuss your location, fleet design, and how your business fits into the current market landscape. Highlight your differentiators, such as specialized equipment, advanced technology, or eco-friendly practices. Articulate your vision for making an impact on the trucking industry.

• How much personal information should I share about my management team in the trucking company business plan?

Include succinct biographies of your key management team members, focusing on their relevant experience in the trucking industry, skills in logistics management, and contributions to the company’s success. Highlight their expertise in areas such as fleet optimization, driver training, and customer service. Avoid excessive personal details and keep the information professional and relevant to your trucking business.

• Should I highlight past success stories in my trucking company business plan?

Absolutely! Including past success stories enhances your credibility and appeals to banks, investors, or other stakeholders. Highlight how your team’s experiences in the trucking industry have equipped you with valuable skills and insights for your current venture. Discuss successful logistics projects, efficient fleet management, or strong client relationships that demonstrate your ability to navigate challenges and drive growth in the trucking sector.

• What are the key elements of a company overview in a trucking business plan?

Your company overview should summarize the essence of your trucking business, including its name, location, and the transportation services you provide. Outline your mission statement, emphasizing your commitment to reliability, safety, and customer satisfaction. Discuss your core values, such as integrity, professionalism, and innovation. Clearly state your long-term objectives, such as expanding your fleet, entering new markets, or implementing cutting-edge logistics technology.

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How To Write a Winning Trucking Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for trucking businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every trucking business owner should include in their business plan.

Download the Ultimate Trucking Business Plan Template

What is a Trucking Business Plan?

A trucking business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Trucking Business Plan?

A trucking business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Trucking Business Plan

The following are the key components of a successful trucking business plan:

Executive Summary

The executive summary of a trucking business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your trucking company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your trucking business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your trucking firm, mention this.

You will also include information about your chosen trucking business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a trucking business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the trucking industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a trucking business’ customers may include:

• Retailers who need goods delivered to their stores
• Manufacturers who need raw materials shipped to them
• Big box stores that require inventory to be delivered to multiple locations

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or trucking services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your trucking business via public relations and pitch your story to reporters.

Operations Plan

This part of your trucking business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a trucking business include reaching $X in sales. Other examples include hiring key personnel, acquiring necessary licenses and permits, and establishing partnerships with vendors.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific trucking industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Trucking Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Trucking Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup trucking business.

Sample Cash Flow Statement for a Startup Trucking Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your trucking company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what you should include in a trucking business plan, it’s time to get started on your own. Use the tips and examples provided in this article as a guide, and don’t be afraid to ask for help from an experienced business advisor or mentor. With a well-crafted business plan in hand, you’ll be ready to hit  the ground running and build the trucking company of your dreams.  

Finish Your Trucking Business Plan in 1 Day!

Wish there was a faster, easier way to finish your trucking business plan?

With our Ultimate Trucking Business Plan Template you can finish your plan in just 8 hours or less!

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Trucking Business Plan Template

• Trucking Business Plan

Are you considering starting or growing a trucking business? If so, you need a business plan and you’re in the right place to learn how to complete it!

Whether you’re looking to secure funding and/or make more strategically-sound decisions about your trucking operations and growth, this guide will help you.

Below you’ll learn what to include in your plan and how to most efficiently complete it. So, fasten your seatbelt and let’s show you how to finish your plan and grow your trucking business!

How to Write a Trucking Business Plan

Below are links to each section of your trucking company business plan template:

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

Next Section: Executive Summary >

Trucking Business Plan FAQs

What is the easiest way to complete a business plan for my own trucking company.

Growthink's Ultimate Trucking Business Plan Template allows you to quickly and easily complete a business plan for a trucking company. Our template i ncludes all the key sections necessary to write a business plan including the executive summary, company description, management team, industry analysis, operations plan, financial plan, and more!

Where can I download a trucking company business plan PDF?

Our trucking business plan PDF template is a free resource to help you get started on your own business plan. You can download the trucking company business plan example pdf here. This is a template you can use in PDF format for any type of trucking or transportation business.

What is a trucking business plan?

A trucking business plan provides a snapshot of your trucking company as it stands today, and lays out your growth plan for the next five years. It explains your short term and long term goals, the company’s mission statement, operational plan and your strategy for reaching them. It also includes a market analysis to support your business plans, sales strategy and show your potential target market size. It should also include research to support your plan, as well an operations plan, financial plan and a marketing plan.

A trucking business plan template makes it easy to write this crucial business document.

Is a trucking business profitable?

Although trucking companies vary in their rates of return, the trucking industry as a whole is generally quite profitable when compared to other types of business ventures.

The amount of money you can make is largely dependent on your trucking industry niche, client base, freight services provided, implemented business strategies, and other factors. However, the average trucking business owner earns approximately $56K in annual revenue, though many others have reported earning more than $100K per year after expenses.

Why do I need a business plan for a trucking company?

If you’re looking to start a trucking business or grow your existing trucking business you need a solid business plan. A business plan will help you raise funding, if needed, and plan out the growth of your trucking business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes. 

How do I start a trucking business plan?

To start planning your business in the transportation industry, begin by determining the scope of your business plan . Will you need one to raise capital, or will you seek financing for truck purchases? Are you looking for new investments that are outside the scope of your current cash flow projections? Make sure to research all of these issues before proceeding with writing your plan.

Once you determine the scope of your own trucking business, you will begin to conduct thorough market research and competitive analysis. You should know which region you plan to work in (in the case of trucking companies focusing on a specific geographical region) and whether you want to focus on a particular type of freight (e.g., heavy hauling vs. general commodities). Gather as much information as you can, including competitor profiles and market research reports. This should help you determine your competitive edge, the profile of your target customers and a realistic price range for your trucking services or transporting goods. All of this information will be included in your business plan and will help convince potential investors if you are seeking funding.

What are the 7 steps to creating a successful trucking business?

The 7 steps to making a successful trucking company are:

• Conduct thorough research and analysis.
• Gather as much information as you can, including competitor profiles, industry trends, government regulations and market analysis reports.
• Determine your competitive advantage, ideal target customer profile, and a pricing strategy.
• Meet with an accountant or financial planner with trucking business knowledge to determine what legal structure and business model is best for you.
• Establish a Limited Liability Company (LLC) or Corporation in addition to co-ops if desired.
• Choose the trucking company name carefully and secure all necessary trademarks to prevent others from legally using them in your field of business.

Use a trucking business plan template to write a successful trucking business plan or work with a business plan expert to write a trucking business plan that's tailored for your particular needs and financial goals.

How much money should I have to start a trucking company?

Starting a local trucking company can cost as little as $10,000 for an individual owner-operator who leases their truck, and as much as $1 million or more for someone looking to have a fleet of trucks.

The biggest startup cost is typically the purchase or lease of trucks: The cost of a truck varies based on the make, model, and condition. On average, you might spend between $80,000 to $150,000 per truck to purchase new trucks. The average cost to lease a truck ranges from approximately $1,000 to $2,500 per month, but you’ll also need a down payment of several thousand dollars.

There are a wide range of other operating costs associated with running your trucking business that you’ll incur. You generally want to have enough capital to pay for 3 months of these costs when you start. Specific costs include the following:

Fuel: The annual fuel cost per truck can range from $30,000 to $70,000, depending on fuel efficiency and distance traveled.

Maintenance and repairs: Budget for routine maintenance costs and unexpected repairs. This can cost approximately $15,000 to $25,000 per truck annually.

Commercial truck insurance: The cost of insurance depends on factors like the type of cargo you carry and your driving history. On average, expect to pay around $9,000 to $12,000 per truck per year.

Operating authority (MC number): The Federal Motor Carrier Safety Administration (FMCSA) charges a fee for obtaining an MC number, which can cost around $300.

State permits and licenses: Costs can vary by state but typically range from $1,000 to $5,000.

Driver wages: The salary for truck drivers varies based on experience and location. Expect to pay an average of $40,000 to $70,000 per qualified driver annually.

Office space and equipment: Costs for an office space, computers, and other administrative essentials can vary widely depending on location but might average around $10,000 to $40,000 per year.

Compliance software and services: Investing in compliance software or services to ensure your company adheres to safety regulations can cost around $5,000 to $10,000 annually.

Marketing costs and advertising expenses: Depending on your marketing strategies , budget for promotional activities, which can range from a few thousand dollars to tens of thousands per year.

How long should my trucking company business plan be?

It's best to try to keep your business plan between 15 and 30 pages including your financial statements (which belong in the appendix), but there are no firm rules. Length is determined by how thorough you need to be. If you're just looking for funding for new equipment, for instance, your plan may only require 15 pages of material, but you will still need a financial model. On the other hand, if you're looking for outside investment or planning on expanding into new markets, it may require a more comprehensive business plan to more thoroughly explain the opportunity and why you’re qualified to be successful.

Will I have to attach expenses and budgets to my trucking company business plan?

Yes, these documents are included in the Appendix section of the business plan! Although this makes it very important that you do extensive research and budget thoroughly, it's also one reason why people hire professional writers: they're experts at finding and justifying expenditures and keep companies from going overboard with unrealistic expectations. Growthink's Ultimate Trucking Business Plan Template includes realistic financial projections making it easier for you to start writing the business plan for your trucking company.

What is the best business structure for a trucking company?

In the trucking industry, there are several business structures to choose from, including sole proprietorships, limited liability corporations (LLCs), and S Corporations. You should discuss your options with an accountant or financial planner depending on the state you plan to do business in.

Most of the time, trucking companies start as sole proprietorships, which are the simplest and most inexpensive to maintain. You may also establish LLCs or corporations in addition to co-ops.

What are the most important elements in a trucking company business plan?

A strong marketing strategy is one of the most critical aspects of any trucking company business plan. You should be prepared to reach your target market through all channels, including social media sites like Facebook and LinkedIn, print ads, load boards, professional networking groups for retirees or veteran members. Likewise, having a strong network of quality suppliers can help you better serve existing customers while also attracting new ones. Also consider memberships to American Trucking Associations.

What are the sources of funding for a trucking business?

With regards to funding, financing options for a trucking business include bank loans and angel investors. With regards to bank business loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financial projections are reasonable. But they will want to see a professional plan, complete with a cash flow statement, income statements, loss statement and balance sheets. Such a plan will give them the confidence that you can run a successful business. 

The second most common form of funding for a trucking business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a trucking business.

How do I find financing for my trucking company?

There are several sources of financing available specifically for established trucking businesses including commercial loans, small business administration (SBA) loans, and credit cards.  Many financial institutions can provide a loan of some type to help you get started. All of these can help cover the cost of purchasing new trucks along with other equipment.

Having realistic financial forecasts, backed by research will help secure financing.

TRUCKING BUSINESS PLAN OUTLINE

• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Trucking Business Plan Summary

Other Helpful Business Plan Articles & Templates

How to Write a Trucking Business Plan

Unless you have rich relatives willing to finance your trucking business with no questions asked, it’s in your best interest to write a business plan to aid you when approaching lenders, investors or partners to maximize your chance of getting funding assistance. A comprehensive, detailed and properly structured trucking business plan can help you get the financing you need to purchase trucks, truck equipment and other necessities. But more importantly, it also provides a critical road map of practical and logistical steps you’ll take when starting a trucking business.

What to Include in a Trucking Business Plan

A trucking business plan should contain much of the same information as any other type of business plan, regardless of the product or service the business provides. According to the U.S. Small Business Administration (SBA), a good business plan “guides you through each stage of starting and managing your business … [including] how to structure, run and grow your new business.” For truckers, the business plan should include industry-specific information that displays a thorough knowledge of what it takes to be competitive and profitable, according to the Owner-Operator Independent Drivers Association (OOIDA), a Missouri-based organization that advocates for the rights of professional truck drivers. The first thing you’ll want to do before sitting down to write your business plan is figure out what potential lenders, financiers or investors need to know to ensure your funding requirements are met. You will need to include some customized information in your business plan that is specific to your company’s individual needs. However, just about all business plans should include the following, according to the SBA:

Executive Summary

Company description, market analysis, sales and marketing, funding request, financial projections.

The details in each section will differ depending on whether you want to be an independent owner-operator or company owner with a fleet of trucks. There will also be variations based on the type of freight you’ll be hauling and where your trucks will be travelling. As a general rule, though, each section should contain detailed and accurate information that lets potential investors or partners know you’ve done your due diligence on the trucking industry and have a clear understanding of what it takes to be successful.

Steps to Take Before Writing a Business Plan for Your Trucking Company

As you begin the process of obtaining financing, it’s a good idea to do as much legwork as possible ahead of time so you'll be ready to hit the ground running when your financing comes through. Linda Finch, a compliance specialist with the OOIDA, recommends taking the following steps:

• Register your business as either a sole proprietorship with a DBA, a Limited Liability Company (LLC) or a corporation.
• Obtain an Employee ID Number (EIN).
• Register your business with the U.S. Department of Transportation to get a federal DOT number. You’ll need to provide information on where you’ll be operating, how many trucks you plan to have and the types of trucks, whether you’ll haul hazardous materials, your vehicle weight, the type of cargo and whether you’ll be a freight forwarder.
• Apply for a Motor Carrier (MC) number. This can be done online via the Federal Motor Carrier Safety Administration (FMCSA).
• File a BOC-3 with the FMCSA. This form “gives motor carriers, brokers and freight forwarders a legal presence in any state where they do business,” according to the RTSFinancial website.
• Obtain truck insurance. Finch recommends $750,000 in primary liability insurance, $100,000 in cargo insurance and $1 million in liability insurance. Primary liability covers damages to people or property caused by your truck or trucks.
• Get your apportioned plates and set up an International Registration Plan, or IRP. According to the IRP website, this is a an agreement between the states, District of Columbia and Canadian provinces that recognizes the registration of commercial motor vehicles registered by other jurisdictions. It provides for “payment of apportioned licensing fees based on the total distance operated in all member jurisdictions.”
• Set up an International Fuel Tax Agreement (IFTA) account, which is another agreement between the U.S. and Canada that simplifies fuel use taxes by interstate carriers, according to the California.gov website.
• Get a Unified Carrier Registration (UCR). This requires carriers and other businesses involved in interstate commerce to pay annual fees based on fleet size to supplement funding for state highway motor carrier registration and safety programs, according to UCR.gov.

Information to Gather for Your Trucking Business Plan

The OOIDA also recommends that truckers educate themselves on industry and financial basics before putting their business plans together. To that end, the OOIDA offers business education training seminars designed to help those who are starting a trucking business. The seminars cover everything from obtaining financing and developing the right financial plan to ensuring that all the right boxes are checked in terms of permits, licensing, taxes and compliance. When developing your business plan, the OOIDA offers the following guidelines:

• Determine what your operating assets are in comparison to your liabilities.
• Learn about managing costs to realistically project your financial success.
• Determine your cost of operations, including the fixed and variable costs.
• Determine how much cash flow you will need in order to succeed.
• Develop realistic operating procedures that reflect the freight you will be hauling and the demographics of where the freight originates and where it is delivered.
• Research the different rates required by different freight lanes, and why they differ.
• Learn where to get freight and when to use or avoid load boards. Load boards, also known as freight marketplaces, are online load and truck freight boards used by owner-operators to find their own loads.
• Educate yourself on spot market versus contract rates. Aborn & Co., a Massachusetts-based provider of managed freight solutions, describes a spot rate as “a one-time single-use rate quote that is valid for a short period of time and is issued to a shipper at or near the time of their shipment.” A contract rate is “a fixed price that is valid for a predetermined period of time and is negotiated with a shipper in advance of any freight moves.”
• Research the advantages and disadvantages of adding fuel surcharges to your pricing.

It’s also important to familiarize yourself with the basics of accounting, regardless of whether you plan to handle this function yourself or contract it out to a third party. Courses are offered online and at community colleges that can help you learn about balance sheets, profit-loss statements and how to calculate total assets and total liabilities.

When you’re ready to start writing your business plan, using a template or outline like the one below will ensure your business plan is properly structured and organized. Read: 4 Signs It’s Time to Get a Business Line of Credit

Trucking Business Plan Template

To expedite the trucking business plan process, utilize a basic business plan template and customize it to your needs. Regardless of your industry, all business plans should cover the same key sections. Here are key sections to include when writing a business plan for a trucking company:

This section should provide a short overview of your company and its plans for the future. Include details on your company mission, financial information and performance and growth plans. Ideally, the executive summary will be no more than one or two pages. Because it’s the first thing someone will read, you need to make a strong impression here. Keep the wording crisp, compelling, precise and to the point. If you don’t catch the reader’s attention and make a strong case for why you’re starting a business and why it will succeed, your business plan might get pushed aside before anyone has a chance to read the rest of it. Related: How to Start Your Own Trucking Company in 10 Steps

The next section of your trucking business plan is the company description. This is where you write about the background of your business and your connection to the trucking industry. You can go into a little more detail here about the company mission, how your business will differ from the rest of the playing field and who’ll make up your client base. Use this section to outline the advantages you have over competitors. For example, you might have expertise in a particular type of freight or market, or a strong network of logistics companies, shippers and freight brokers. Provide details on your experience in the business, including everything from starting out as a truck loader to managing a fleet of truckers. This is also where you’ll provide key facts about your trucking business, such as the owners and management team (if applicable), the year of incorporation, where you’ll operate and the states your business is registered in. You will also provide details on employees (if any), their roles and responsibilities and your plans to hire more as your business grows.

In this section, you’ll outline the services you plan to offer, how you’ll go about executing them and how they will meet market demand. If you are licensed to haul hazardous materials, for example, explain how this is a competitive advantage and what kinds of customers will require your services. Provide information on where you’ll be operating and how that will impact your services. A trucker in the Southeast, for example, would probably haul more construction materials than one in the Northeast. Similarly, a trucker in the prairie states would probably have more seasonal business tied to farming. The services section should also include details about your pricing structure, the types of freight you plan to haul and the industries you’ll serve. Read This: 10 Business Plan Tips for Your Startup

In many respects, the market analysis portion is the most important section of your trucking business plan because it’s where you can wow lenders and investors with your market knowledge. The goal here is to provide the kind of data that shows you’re well-versed in industry trends, market demand, what works well and doesn’t work well in winning new business and the techniques you’ll use to gain an edge over rivals. Your market analysis should include the following information:

• Industry Description and Outlook: Provide data on the size of the trucking industry in both dollars and carriers. Include the number of competitors, the biggest players, the biggest shippers and the annual revenue the industry generates. Also, provide data on how the industry is expected to grow and evolve over the next five to 10 years.
• Target Market: This is where you’ll narrow down the data to your specific niche market (e.g. tankers, refrigerated loads, flatbeds, etc.). Use this space to provide information on the market size in dollars, the number of competitors, the biggest shippers and carriers and the market outlook over the next five to 10 years. Explain how you plan to stand out from the crowd in terms of services, expertise, price and reliability.

Also, provide data on how much market share you expect to carve out during a specified time period and how you plan to grab it. Be specific here. Instead of saying, “We plan to gain share by providing exceptional service,” explain what makes your service exceptional, how it differs from the competition and why customers will migrate to your company.

• Pricing and Margins: Provide details on how you intend to price your services, how those stack up against competitors and what kinds of margins you’ll need to operate on to be profitable.
• Competitor Analysis: Potential lenders and investors will want to know that you have a deep knowledge of the carriers and owner-operators you’ll be competing against. Provide detailed information on competitors, who their main customers are, what they do well, where their weaknesses lie and how you plan to exploit those weaknesses.
• Regulatory Environment: The trucking industry is heavily regulated by the federal government (and some state governments) in terms of the number of hours you can drive in a day and a week, the types of material you can haul and where you can haul them, your vehicle’s fuel emissions and the types of permits and licenses required to operate. Explain the regulations you’ll need to operate under and how you plan to comply with them.

You can touch on operational risks here as well, particularly as they pertain to how pending legislation or regulations could impact your business.

Reaching the right people at the right time and in the right way will be a key element of your trucking business’ success. So will convincing prospects to do business with you once you’ve established a relationship. The sales and marketing section of your business plan is where you outline strategies to find potential customers and sell them on your services.

• Marketing Strategy: Use this section to explain what you’ll do to build and grow your client base. Provide details on how you’ll market your business, whether through traditional advertising on industry websites, through social media, by purchasing phone and email lists, by visiting trade shows or some combination of the above or other means. Be specific about the types of clients your marketing will focus on and where they’re located. Also, provide details about the budget you plan to set aside for marketing.
• Sales Strategy: This section will mainly focus on the type of sales operation you plan to set up. If you plan to hire your own sales force, provide details on how many sales agents you expect to have on staff, what their pay structure will look like and what kind of weekly or monthly sale quotas you’ll implement. If you plan to use an outside third party to handle sales, identify companies you might use, why they’re successful and how much you’ll budget. Also, provide details on the process of finding and calling on prospects.

This section provides details on the financing requirements you’ll need to get your trucking business off the ground and keep it operating at full strength in the future. Be very specific in terms of the amount of money needed over the next several years and how it will be used. For example, you might use it to purchase a truck and truck equipment, pay salaries and bills and grow your client base. Also, specify whether you will require debt or equity, for how long and at what terms.

This is where you’ll disclose your company’s financial details and its ability to meet its fiscal targets. Include basic financial documents such as the balance sheet, profit-loss statement, cash flow statement and sales forecast. You can also include a break-even analysis explaining what you need to sell, either monthly or annually, to cover your costs of doing business. Provide an outlook of how the business is expected to perform over the next five years.

How to Get Financing for Your Trucking Business

Now that you have a trucking business plan in place, where do you go for financing? Banks and other traditional lending institutions are an obvious option, but they often won’t finance brand new businesses. Similarly, the Small Business Administration requires three years of business tax returns, which means startups have limited financing options. One option, however, is Seek Business Capital, which specializes in helping startups and early-stage business obtain the funding they need to get their businesses up and running regardless of time in business. To get pre-qualified for trucking business financing or to just learn more about your options, check out the ultimate guide to truck financing . More From Seek

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Business Loan Resources

• Startup Business Loans
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• Truck Financing Options

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• Sep 29, 2023

How to Create a Successful Trucking Business Plan: A Step-by-Step Guide

Updated: Apr 16

Writing up your trucking business plan is one of the first things you need to do when you start a trucking company. Your plan will allow you to clearly define your trucking business and give you some direction before you get out on the road.

Your plan should include your goals, define how your company will be different, explain how you will grow, how you are going to acquire clients, and a financial plan that shows how you are going to make money. This business plan will be a fluid document and should be updated every year or so.

Steps to consider prior to creating a business plan for a trucking company

Before you start writing a business plan for your trucking company, there are several important steps you need to take. These steps will help ensure that you’re officially registered, and in compliance, with trucking industry regulations.

First, you'll need to register your trucking company as a business with the appropriate state and local authorities. This typically involves filing the necessary paperwork and paying any required fees. Not sure what business structure you should be? Click here to learn about the different options.

Next, you'll need to obtain an Employer Identification Number (EIN) from the IRS. This number is used for tax purposes and is also required when applying for certain licenses and permits.

In addition to the EIN, you'll need to obtain a USDOT number. This number is issued by the Department of Transportation and is required for any commercial motor vehicle that transports cargo or passengers across state lines.

You'll also need to apply for a Motor Carrier number from the Federal Motor Carrier Safety Administration. This number is necessary if your company operates as a for-hire carrier and requires you to comply with FMCSA regulations.

Another important step is filing a BOC-3, or a Designation of Process Agent form. This form designates a person or company to receive legal documents on behalf of your trucking company.

Additionally, it's crucial to obtain truck insurance that meets the minimum requirements set by your state and the FMCSA. This will protect you, your drivers, and your client's cargo in the event of an accident or damage.

Other steps to consider include setting up an International Registration Plan and International Fuel Tax Agreement , which allow your company to operate across state borders and file fuel taxes accordingly. Lastly, you'll need to obtain a Unified Carrier Registration, which is an annual fee paid to the UCR program.

By completing these steps, you'll ensure that your company is legally registered and operating in compliance with industry regulations. This will not only give you peace of mind but will also help attract potential customers.

Essential information for creating your trucking business plan

When creating a trucking business plan, it is crucial to gather all the necessary information to ensure its success. Here is a list of key details that need to be considered:

Determine assets and liabilities: Assess your financial situation, including the availability of trucks, finances, and other resources.

Understand spot market vs. contract market rates: Differentiate between the two types of pricing models to develop a clear revenue strategy for your trucking business.

Research going rates in freight lanes: Analyze the current rates in the specific freight lanes you plan to operate in to accurately determine your pricing strategies.

Calculate operating costs and cash flow: Conduct a comprehensive analysis of all expenses , such as fuel, maintenance, insurance, and permits, to determine the company's financial viability.

Know where to find loads: Research and identify reliable load boards or freight brokers to ensure a consistent stream of work for your trucking business.

By obtaining this information, you can lay a solid foundation for your trucking business plan. Success in the trucking industry requires a thorough understanding of assets, liabilities, market rates, operating costs, and load availability. A well-informed and comprehensive plan will increase your chances of attracting potential clients, securing loans, and ultimately thriving against your competitors in the trucking industry.

What to include in a trucking company business plan

When starting a trucking company, having a solid plan is essential for success. A trucking company business plan outlines the strategy and goals of the business, as well as the targeted market and potential customers. It serves as a roadmap for the company's operations and provides crucial information for potential customers or lenders. In order to create an effective business plan, there are several key components that should be covered. This includes a company description, market analysis, operational plan, financial plan, and marketing strategies. Additionally, details about the management team, target market, types of freight, and potential competitors should also be considered. By including all of these essential elements, a trucking business can set itself up for success against its competitors.

Executive summary

This is a summary of your company and your personal reasons for starting a trucking company. It is important to highlight your unique qualities and make a positive impression. It is recommended to seek assistance from an editor to refine your executive summary. It is advised to write this section last for optimal results.

Company Description

Your plan should start with a general description of your company. Begin with the background of the business and how it got started. It should also include the overall mission statement of the company and some of the key facts.

The overall mission of the company should go into what you plan on delivering and how you are going to differentiate yourself from the competition . Key facts could include when the company was founded, the number of employees on the team, what states you plan on operating in, and any other facts you feel are important about the company.

Within the services section of your trucking business plan, explain what materials you plan on hauling and what industries you plan on operating in. You should also go into detail about how the service you provide will be beneficial to the clients in the locations you are operating in. This will help justify why you will be successful and why your services will be in demand.

Market Analysis

In the market analysis, you should portray how well you know the industry. It should give insight into where the industry is going and how you will capitalize on the changes. In addition to the industry outlook, your market analysis should include your target market, the characteristics of the market, the market's size, and how much of the market you want to capture. Thinking about these things will take time but will help you set goals you'd like to accomplish.

Management and personnel

If you plan to have staff or additional office help, your business plan should include details on your approach to hiring people. This should encompass your hiring process and how you will onboard new employees.

Owner-operators will need to adhere to the compliance standards set by the shippers and brokers they collaborate with. It is important to familiarize yourself with basic industry standards, regulatory compliance, and safety records.

Hiring skilled drivers with strong performance records will greatly contribute to the growth of your business, allowing for expansion into additional freight lanes. It is essential to have a retention plan in place due to the highly competitive market and high demand for qualified drivers.

If you find that managing people and paperwork is not your strength, it may be worth considering hiring additional personnel or a trucking business service partner to assist with running your business.

Sales and Marketing

Knowing what part of the market you want to capture is only half the story. You need to figure out how you're going to get the word out about your company. Specifically, what channels you will utilize to market your business and where you want to promote your business will be important for not just acquiring customers but keeping them long-term.

Through your marketing tactics, you will be able to build up a pipeline of potential clients. However, it is not likely that all your contacts will reach out to you first. You will need to come up with a plan for how you're going to engage those people who know about your company but aren't yet convinced they need your services.

This part of the trucking business plan will be crucial for the success of your company. It is easy to describe your business and what type of customers you want to serve but actually coming up with a strategy to acquire those potential customers will take time and effort.

Financial Projections

Within your financial projections, you will prove how your company will be able to stay in business and meet its goals. You should provide basic statements like profit & loss , cash flow, and a balance sheet. You will also need a sales forecast for the next three to five years.

Making financial projections might be difficult for those who are not experts in finance and who have never prepared information like this before. If you need assistance with your financial projections, give ATBS a call at 866-920-2827. We have been in the industry for over 25 years helping owner-operators keep track of their finances.

Finishing your trucking business plan

A trucking business plan may be time-consuming and seen as an obstacle getting in the way of getting out on the road. However, your plan will allow you to think about the big picture of your company and it will help you realize what it will take to be successful. You might also discover things that could stand in your way.

Not all business plans need to look exactly like this and there are plenty of sources online to help you get started. Don't skip out on this important step in starting your trucking business!

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Do you have a plan for growing your trucking company? If so, you need to put that plan on paper.

A business plan is the most effective way to explain the stability and goals of your company. Banks, investors and other potential partners may ask to see your business plan. Having a well-crafted document to share makes a strong statement about your company.

The process of writing your business plan also has value. It can help you better understand your industry and your own company. Writing a business plan allows you to step back from day-to-day operations and see the big picture. What are your company’s strengths in the marketplace? How is your company different from competitors? Where do you want your company to be in five years? How will you achieve that growth? Having a business plan and updating it at least once a year can help your company identify and achieve its goals.

Every business plan is unique, but there is a formula you can follow. There are also several software products available that walk you through creating a business plan and a financial forecast. Cloud-based software like LivePan costs as little as $11.66 per month and can help you craft a business plan within a few hours. You can also view sample business plans on the Internet, including this gallery of 500 example plans across multiple industries .

Below are key sections to include when writing a simple business plan for your trucking company.

Executive Summary

This section appears first, but you will want to write it after thinking through the other parts of your business plan. The executive summary is a one- to two-page overview that introduces your company and its future plans. It also explains why your company will succeed in meeting its goals.

The executive summary needs to be quick, accurate and filled with good information. If the reader does not find it compelling, he or she will not read the rest of your business plan. The executive summary should highlight the following: your company mission, products and services, performance highlights, financial information and future plans.

Company Description

This section details the history and background of your business. It describes the overall mission of your company and what makes it unique from its competitors. The company description contains key facts about your trucking company: the owners, the year it was incorporated, where you conduct business and the states where the company is registered. If you have several employees, this is where you can outline your organizational structure, as well as roles and responsibilities.

Use this section to promote your company’s competitive advantages. You can write about newly acquired clients, fleet expansions and other recent successes.

Outline the trucking services your company provides and how you are meeting customer needs. For example, a trucking company in Atlanta might explain that it hauls flatbed loads because the southeast has a longer construction season and a large timber industry. Including the customer perspective builds the case that your services are important and in demand.

The services section can also include details about pricing, the materials you haul and the industries that you serve.

Market Analysis

Your market analysis illustrates how well you know your business. It shows your awareness of industry trends, customer needs and how your company plans to capitalize on them.

It is beneficial to provide a broad range of data that explains why your company can excel in a crowded trucking market. The U.S. Small Business Administration suggests these topics should make up your market analysis:

Industry Description and Outlook – How big is your segment of the trucking industry? Who are the major carriers and the biggest shippers?

Your Target Market – What is your company’s sweet spot? Many companies try to specialize in too many markets. Your company can stand out by narrowing its focus to target markets that generate the greatest returns.

Distinguishing Characteristics – Explain the critical needs of potential customers and how your company will meet them.

Size of the Primary Target Market – Provide more detail about your most important market and customers.

Market Share – How much business does your company expect to gain within a specific time period? Explain your logic behind these projections.

Pricing and Gross Margin Targets – Define your company’s pricing structure, margins and any possible discounts.

Competitive Analysis – Show that you have done your homework on your competitors. Describe their strengths and weaknesses.

Regulatory Restrictions – How have government regulations like Hours of Service and fuel emissions guidelines affected your company? How do you expect future restrictions to have an impact?

Sales and Marketing

Now that you have analyzed your market, what is your strategy to gain market share? This section can be split into two categories:

Marketing Strategy – Explain your tactics for building a loyal customer base and attracting new customers. How will you promote your services and what channels will you use to do it (examples: trade publications, social media and email lists)? Does your strategy include acquisitions or major purchases? What industries and regions will you target in promoting your company?

Sales Strategy – Describe the vision for your sales force. Do you plan on adding sales associates or using independent agents? How do you identify prospects and what is your process for calling on them? Explain the closing rate of your sales team and how that contributes to your company’s financial goals.

Financial Projections

This section contains financial statements and information that show your company’s ability to meet its goals. Include basic statements like profit & loss, cash flow, your company balance sheet and your sales forecast. You will also need to paint a picture of how your company will perform over the next five years. Make sure that your projections line up with any financing requests you plan to make to help grow your business.

Your business plan does not have to follow this exact structure. Business plans can differ significantly by industry. You can find thousands of examples of actual plans on the Internet. However, your business plan must be unique to your company and its goals. Writing one may be a lengthy process, but it can help steer your company in a positive direction.

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A Sample Trucking Company Business Plan Template

A trucking company is a company that is involved in transporting large quantities of raw materials, and finished goods over land—typically from manufacturing plants to retail distribution centers. The trucking industry hauled 72.5 percent of all freight transported in the United States in 2019, equating to 11.84 billion tons.

The trucking industry was a $791.7 billion industry in that same year, representing 80.4 percent of the nation’s freight bill. Available data shows that the industry is currently (2022) worth over $67.3 billion in the United States of America.

As of May 2015, over 90.0 percent of companies in the United States long-distance freight trucking industry are owner-operators. Therefore, even the top corporate operators only hold a small share of the total market.

According to the industry market research firm IBISWorld, J.B. Hunt Transport Services holds an estimated 2.5 percent market share, YRC Worldwide holds 1.8 percent, FedEx holds 1.6 percent, United Parcel Service of America owns 1.5 percent, and Con-way holds 1.4 percent.

Steps on How to Write a Trucking Company Business Plan

Executive summary.

Benny Blanco© Trucking Company, Inc. is a licensed trucking company that will be based in Springfield, Illinois. They focus on special services that include; oversized, rare, and unusual commercial and military cargo, as well as the planning, coordination, and transportation of hazardous nuclear waste from source to destination.

Benny Blanco© Trucking Company, Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada. We will ensure that we abide by the rules and regulations guiding the trucking industry and we will only hire experienced and qualified drivers with valid commercial driver’s licenses (CDL) to handle our trucks.

Benny Blanco is the founder and CEO of Benny Blanco© Trucking Company, Inc.

Company Profile

A. our products and services.

Benny Blanco© Trucking Company, Inc. will be involved in: Transporting large quantities of raw materials and finished goods over land—typically from manufacturing plants to retail distribution centers and also from seaports to warehouses et al.

b. Nature of the Business

Our trucking company will operate the business-to-consumer and business-to-business model.

c. The Industry

Benny Blanco© Trucking Company, Inc. will operate in the trucking industry.

d. Mission Statement

Our mission is to be at the forefront of our industry and to make sure we build a successful trucking company that will operate in the United States of America and Canada.

e. Vision Statement

Our vision of to be listed among the top ten trucking companies in the whole of North America.

f. Our Tagline (Slogan)

Benny Blanco© Trucking Company, Inc. – Your Trusted, Fast, and Highly Secured Trucking Company!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Benny Blanco© Trucking Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEO’s assets from claims against the business, including lawsuits.

h. Our Organizational Structure

• Chief Operating Officer (Owner)
• Admin and HR Manager
• Transport and Logistics Manager
• Marketing and Sales Executive (Business Developer)
• Truck and Van Drivers
• Material Handlers/Yard Spotters/Forklifts Operators
• Customer Services Executive/Front Desk Officer

i. Ownership/Shareholder Structure and Board Members

• Benny Blanco (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
• Moses Selah (Board Member) 18 Percent Shares
• Joe Toddler (Board Member) 10 Percent Shares
• Cain Dickson (Board Member) 10 Percent Shares
• Isabella Winston (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal location for a trucking company
• Highly experienced and qualified employees and management
• Access to finance from business partners
• Large storage facility
• Excellent customer testimonials
• Reliable and efficient trucks and vans
• Access to reliable trucking and logistics software.

b. Weakness

• Financial Constraints
• No structure for our maintenance and servicing team (will be contracting the servicing and maintenance of the trucks and vans for a period of a time)
• A new business that will be competing with well-established trucking companies and also haulage and trucking companies
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• A rise in existing construction, manufacturing, and shipping activities will increase demand for trucking services
• Online market, new services, new technology, and of course the opening of new markets
• Increase in the number of families moving from one apartment to another
• Increase in the movement of goods from one location to another
• Increase in production activities and warehousing.

i. How Big is the Industry?

The trucking industry is very big in the United States of America. The industry is responsible for most of the overland freight movement in the United States, with the market worth 732.3 billion U.S. dollars in 2020. At that time, there were over 902,000 truck drivers employed in the U.S., which is less than the industry requires.

ii. Is the Industry Growing or Declining?

Although the trucking industry declined in 2020, the industry is currently experiencing growth. Available data shows that steady wage expenses and increasing prices of fuel amid the low demand during the pandemic were responsible for reducing industry profitability.

Revenue in the trucking industry dropped 0.7 percent in 2020 as a result of the COVID-19 pandemic. The good news is that as the economy rebounds and moves are rebooked, the industry is expected to grow.

The industry was projected to record 5.4 percent revenue growth in 2023 and this is expected to outweigh the declines experienced earlier in the period, including 2020. Because the industry was deemed an essential service, operators have been able to maintain operations during most of the pandemic.

iii. What are the Future Trends in the Industry

The trucking industry is changing, and players in the industry are improvising. No doubt, technology (software apps, dashboard cameras, and electric trucking) and climate change (people moving either from cooler to hotter regions or hotter to moderate regions) will change the landscape of the trucking industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no existing niches when it comes to a trucking company, but a trucking company may decide to specialize in transporting certain types of goods.

v. Can You Sell a Franchise of your Business in the Future?

Benny Blanco© Trucking Company, Inc. has plans to sell franchises in the nearest future and we will target major cities with thriving trucking markets in the United States of America.

• The arrival of new trucking companies within our market space
• Unfavorable government policy and regulations.
• Steady wage expenses and increasing prices of fuel amid the low demand during the pandemic will reduce industry profitability.
• Economic uncertainty
• Liability problems (Financing of trucks and vans that are bound to depreciate)
• The transport department could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses.

i. Who are the Major Competitors?

• UPS Freight
• FedEx Freight
• YRC Worldwide
• Swift Transportation
• Schneider National
• Landstar System
• XPO Logistics
• Old Dominion Freight Line
• MVSN Trucking
• PLS Logistics Services
• Wynne Transport Service
• DVL Express Inc
• Independent Landstar Agent
• Shelton Trucking
• JetEx Logistics
• ATC Trucking
• Puma Logistics
• Diamond State Trucking.

ii. Is There a Franchise for the Trucking Business? If YES, List them and their cost

Yes, there are franchise opportunities for the trucking business. Here are they;

• Two Men and a Truck Int’l. Inc. (Initial Investment – $100,000 – $585,000)
• Zippy Shell Trucking (Initial Investment – $657,450 – $1,219,830)
• BlueGrace Logistics
• Craters & Freighters
• Worldwide Express
• United Shipping, Inc.
• SUPPLY POINTe
• United Charis Transport LLC
• Unishippers Global Logistics LLC
• AIT Freight Systems.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Trucking business?

Yes, there are county or state regulations or zoning laws for a trucking company, and players in this industry are expected to work with the existing regulations governing similar businesses in the county where their business is domiciled.

Please note that trucks are required to stop at motor carrier safety and weight inspection stations when signs direct them to do so. Driving large trucks and buses requires a commercial driver’s license (CDL). Obtaining a CDL requires extra education and training on how to handle such a large vehicle.

Drivers of commercial motor vehicles (CMVs) must adhere to the hours of service, which are regulations governing the driving hours of commercial drivers. Drivers must be at least 21 years old to drive on the interstates, with efforts being made to reduce the age to 18.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises of adults above 18 years old who have the finance to do business with us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those we are ready to do business with.

iii. Income Level

There is no cap on the income level of those we will help transport their goods or properties.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will transport their goods or properties.

v. Language

There is no restriction when it comes to the language spoken by the people we will transport their goods or properties.

vi. Geographical Location

Anybody from any geographical location will be welcome to do business with our company.

vii. Lifestyle

Benny Blanco© Trucking Company, Inc. will not restrict any client from doing business with us based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Deliberately Brand All Our Vans and Trucks.
• Tap Into Text Marketing.
• Make Use of Billboards.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with players in the manufacturing, shipping, and construction industry.

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), and referral (also known as word-of-mouth marketing).

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target market and potential target market.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Benny Blanco© Trucking Company, Inc. will make sure it covers profits, insurance, premium, license, economy or value, and full package. All our pricing strategies will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the production sector and the construction industry, and freelancers to help refer clients to us.

Benny Blanco© Trucking Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, so we can have a visible, in-demand service.

b. Inventory Strategy

The fact that we will need loading crates, lubricants, and spare parts means that Benny Blanco© Trucking Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Benny Blanco© Trucking Company, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

d. Return Policy, Incentives, and Guarantees

At Benny Blanco© Trucking Company, Inc., we transport goods from one location to another hence the nature of our offerings does not accommodate a return policy, but we guarantee our customers of the safe delivery of the goods under our care.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to all our clients. We will work with effective CRM software to be able to achieve this. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnership and retainer deals that will enable the firm to boost our trucking service offerings and support revenue growth.

a. What Happens During a Typical Day at a Trucking Business?

• The business is open for the day’s work
• The vans and trucks are washed, cleaned and ready for transporting goods and properties
• Customer’s requests are taken and they are scheduled or attended to
• Schedule maintenance of trucks and vans is carried out
• Marketing/website upkeep
• Administrative duties
• The business is closed for the day.

b. Production Process

There is no production process when it comes to the trucking business.

c. Service Procedure

The service procedure for a trucking company starts with a customer requesting the transportation of his or her goods or properties from one location to another or from one storage facility, warehouse, or business premises to another. Once the request is gotten, it will be processed and a suitable truck or van and staff are assigned to carry out the job.

d. The Supply Chain

Benny Blanco© Trucking Company, Inc. will rely on key players in the manufacturing and construction industry to refer business deals to us. So also, we have been able to establish a business relationship with wholesale supplies of crates, lubricants, spare parts et al.

e. Sources of Income

Benny Blanco© Trucking Company, Inc. makes money from;

• Transporting large quantities of raw materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and also from seaports to warehouses et al.
• Sale of franchises.

Financial Plan

A. amount needed to start your trucking company.

Benny Blanco© Trucking Company, Inc. would need an estimate of $1.2 million to successfully set up our trucking company in the United States of America. Please note that this amount includes the salaries of our staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $200,000.
• Other start-up expenses like commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $100,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $80,000
• Purchase of Trucks and Vans: $500,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Benny Blanco© Trucking Company, Inc. will not build a new facility for our trucking company; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Trucking Company?

• Gas and lubricants
• Utility bills (internet subscriptions, phone bills, signage, and software renewal fees et al)
• Salaries of employees
• Trucks and vans maintenance
• Marketing costs

e. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $68,000 Per Year
• Admin and HR Manager – $48,000 Per Year
• Transport and Logistics Manager $48,000 Per Year
• Marketing and Sales Executive (Business Developer) – $42,000 Per Year
• Accountant $38,000 Per Year
• Truck and Van Drivers – $36,800 Per Year
• Material Handlers / Yard Spotters / Forklifts Operators – $28,000 Per Year
• Customer Service Officer (Receptionist) – $26,100 Per Year
• Security Guard -$24,000 Per Year

f. How Do You Get Funding to Start a Trucking Company?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your service.

Most trucking businesses charge an hourly rate that generally includes a moving truck, all the equipment, miscellaneous materials, and the movers. The more loaders and offloaders or trucks needed for your specific move, the higher the hourly rate will be. For example, a truck and 2 movers may cost $120 per hour. We will follow the industry’s standard.

b. Sales Forecast?

• First Fiscal Year (FY1): $450,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $1.3 million

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1) (Profit After Tax): $150,000
• Second Fiscal Year (FY2) (Profit After Tax): $350,000
• Third Fiscal Year (FY3) (Profit After Tax): $600,000

d. Profit Margin of a Trucking company 

The ideal profit margin we hope to make at Benny Blanco© Trucking Company, Inc. will be between 16 and 20 percent on each job carried out irrespective of the distance covered.

Growth Plan

A. how do you intend to grow and expand .

Benny Blanco© Trucking Company, Inc. will grow our trucking company by first opening other offices in key cities in the United States of America within the first five years of establishing the business and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Benny Blanco© Trucking Company, Inc. plans to expand to Boise – Idaho, San Francisco – California, Chicago – Illinois, Washington, D.C., Boston – Massachusetts, Miami – Florida, Seattle – Washington, Dallas – Texas, and Montpelier, Vermont.

We intend to expand to these locations because statistics show that the cities listed above have the most thriving trucking market in the United States.

Of the states that have witnessed the largest net gains in new residents, Idaho ranks near the top at 84.3 percent net gain, followed by Montana at 82.3 percent and Vermont at 64.29 percent. The states with the busiest interstate routes include California to Texas, New York to Florida, and California to Washington.

The founder of Benny Blanco© Trucking Company, Inc. plans to exit the business via family succession. We have placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

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Trucking Business Plan

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ReliableRoadways

Value proposition.

ReliableRoadways offers efficient, reliable, and cost-effective freight transportation services across regional and national routes. Our fleet of state-of-the-art trucks and professional drivers ensure the timely delivery of goods, fostering trust and satisfaction among our clients.

The Problem

Businesses often grapple with finding dependable freight services that guarantee on-time delivery and proper handling of goods. They need a service that values their time and investment and offers real-time tracking of their shipments.

The Solution

ReliableRoadways offers a solution with our top-notch fleet, professional drivers, and real-time tracking system. Our commitment to upholding the highest standards in freight transportation ensures that goods are transported safely and arrive on time.

Target Market

Our primary market includes small to medium-sized businesses that require regular freight services for their operations. The secondary market comprises larger corporations seeking a reliable partner for their bulk transportation needs.

Competitors & Differentiation

Current alternatives.

• National freight companies
• Independent truck owner-operators
• Regional freight transportation services

ReliableRoadways stands out through our commitment to exceptional customer service, real-time shipment tracking, and guaranteed on-time delivery. Our comprehensive safety protocols and modern, well-maintained fleet minimize the risk of damage or delays, securing the trust and satisfaction of our clients.

Funding Needs

We seek an initial investment of $500,000 to acquire additional trucks, invest in advanced tracking technology, and cover operating costs, including insurance, maintenance, and salaries.

Sales Channels

• ReliableRoadways website
• Direct sales
• Industry trade shows
• Third-party logistics companies

Marketing Activities

• Online advertising and SEO
• Social media campaigns
• Networking at industry events
• Referral programs

Financial Projections

2023: $600,000

2024: $750,000

2025: $950,000

Expenses/Costs

2023: $450,000

2024: $525,000

2025: $600,000

2023: $150,000

2024: $225,000

2025: $350,000

• Secure initial funding – July 1, 2023
• Purchase additional trucks – August 1, 2023
• Launch real-time tracking system – October 1, 2023
• Reach 100 consistent clients – March 1, 2024
• Expand routes nationally – January 1, 2025

Team and Key Roles

Overseeing overall operations, finance, and strategic direction.

Operations Manager

Managing daily operations, routing, and scheduling.

Fleet Maintenance Supervisor

Ensuring the proper functioning and safety of the fleet.

Sales & Marketing Manager

Driving business growth and brand visibility.

Partnerships & Resources

Truck manufacturers.

For purchasing and maintaining our modern fleet.

Tech Companies

For implementing advanced tracking and logistics software.

Freight Brokers

To secure regular contracts and expand our client base.

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How To Write A Trucking Company Business Plan: The Ultimate Guide

November 25, 2022

A company’s success is determined by how well it works with a clear awareness of its market, internal capabilities, potential competitors, and a strategy for future relevance. That is why no company with success in mind goes to the market without a carefully written out and comprehensive business plan.

The logistics industry is no exception, as trucking companies must develop business plans to map out an effective growth strategy. And that is why we describe everything you need to know about how to write a trucking business plan that sets you on the path to success.

But first, let’s see what a trucking company’s business plan is.

What Is A Trucking Company’s Business Plan?

For owner-operator and fleet management businesses, a trucking company business plan is a roadmap for any company. It is a plan that lets them track their company’s goals, milestones, and finances.

However, these plans are not only relevant for startup businesses. Established businesses also modify their business plans to remain focused and reflect the businesses’ periodic growth.

When developing a trucking business plan, you must identify the distinguishing factors that make your business different from others. These distinguishing factors are what you should build your business plans around.

The Relevant Information You Need In Your Business Plan

A trucking company business plan involves extensive research on your business and its market. It is from this research you extract the relevant pieces of information you need in your business plan.

Answering the following questions is always a great place to start understanding business processes, such as cash flow, return on investment, profit, and other financial terms.

1.   What are your assets?

This question forces you to identify your assets, their worth and the liabilities to your business. No business exists without accruing assets and liabilities. And answering this question helps you extract the best out of your assets while keeping your liabilities minimal.

Many online resources will teach you how to categorize equipment and properties into assets and liabilities. But a rule of thumb is that an asset is anything that brings cash flow into your company. A truck that you own, for instance, is an asset. Liabilities take money out of your pocket, and employee wages are a great example.

2.   How do you manage finances?

By projecting revenue and expenses and understanding how you would manage costs, you can determine your profit margin.

3.   What are the business’ operational costs?

Operational costs are indispensable in a business, and you should always monitor them. By adding up projected operational costs, including salaries, fuel and maintenance costs, you would know what rates to charge clients to attain profit.

4.   What are your operational procedures?

Your operational procedure is basically logistics planning. It differs from one trucking business to another based on the type of cargo being transported. Also, any technology you intend to use to facilitate your operations can come here.

A major criterion determining a business’s operation level is its financing. Hence, answering these questions would be critical in developing a business plan that serves as an effective tool for attracting investors.

Having relevant industry and commercial knowledge can help you complete the technical components of your business plan more efficiently.

Guide to Writing A Trucking Company Business Plan

Adapting your business plan to the trucking industry’s needs and how your company can meet those needs is important. It should parade your business, emphasizing its services and distinguishing itself from competitors.

An effective business plan should follow a particular format that recognizes specific marketable elements and presents them clearly and concisely. Thus, we highlight critical sections that would guide you in writing a good business plan for your trucking company.

1.   Executive Summary

Every quality business plan starts with an executive summary. This section offers a concise description of yourself and your business. It incorporates points like who you are, why you are starting a trucking company, what your services are and how they stand out from other businesses.

An executive summary offers a first impression of your business. Hence you should pay close attention to it. Hiring a professional business writer could also help you add quality content to this section.

2.   Company Description

Trucking companies provide much more than just freight transportation. This section covers the company’s background, business owners, management and other relevant details associated with the company.

Some basic information you should add in this section includes;

• Experience.
• Your specific niche, incorporating specific freight areas, regions and cargo types.
• Your connections.
• Business type, either sole proprietorship or partnership.
• Potential employee profiles and specific qualities that would make them invaluable to the business.

Including your operation plan in this section can also make your business plan concise and straight to the point.

3.   Business Services

This is where you highlight details of the services you intend to provide. It helps to identify a problem in the industry and how your business aims to resolve it.

You can also include relevant market statistics and your predicted profitability. You can accomplish this by displaying the industries on which you’ll focus your services and the pricing associated with each service.

4.   Market Analysis

After choosing your target market, it’s time to conduct a thorough market analysis. This research demonstrates how well you understand the demands of your target market.

You’ll also need to determine the competitors in that market, project how much you could dominate, and develop an appropriate strategy.

For instance, if you think your trucking company can significantly reduce the cost of transporting a specific type of cargo across a lane, this information could come under the market analysis part of your business plan.

You can divide your market analysis into three separate surveys.

●      Competition survey

This is a survey of your competitors. You can identify them, recognize their target audience, and understand their strengths and weaknesses. By doing so, you can devise a way to fill the gaps they leave in the market.

●      Pricing and Profit Margins

Define your financial structure by evaluating your rates with that of your competitors and how to increase your profit margins.

●      Regulations

Laws are associated with every industry, and ignoring them could significantly impact a business. The trucking industry is not exempted.

Hence, we recommend you carry out an analysis of the federal and state laws present. Identify all the relevant permits and licenses you need to ensure your business complies with all regulations.

5.   Sales and Marketing Plan

For most trucking companies, customers don’t just ignore an existing company in favor of a new startup. Sales and marketing strategies remain key components in dominating a market. Thus, your business plan should possess an effective sales and marketing plan.

It is important to spend adequate time documenting the outlines of your sales and marketing strategies, including business advertisement plans, discounts and promotions. If you intend to engage a marketing team, you should also include how they would be paid and the conditions that will qualify them for higher compensation.

Finally, you should include how your services would be employed and give details on how prospective clients would be identified in your trucking business plan.

6.   Financial Projection

This section has to do with predicting your finances. Investors must understand your long-term ambitions for the company as well as how you intend to adapt to industry changes. Projecting your finances also provides a platform for evaluating opportunities and revising your company plan in response to industry developments.

For the financial projection section, you must include financial statements that summarize the company’s assets, liabilities, and equity. Furthermore, you should also include income statements, sales forecasts and cash flow statements in this section.

7.   Financing Request

This is a key section if you wish to attract partners or investors. This section shows how much you need to begin operations, and it must correspond with your financial projections.

You should generate your funding request by subtracting your capital from your total projected cost. By listing your assets and other contributions towards commencing operations, you can show investors how invested you are in the business, prompting them to entrust you with their money.

Writing a trucking company business plan involves identifying your market, understanding it, and developing an effective financial strategy to foster a profitable business.

Aside from attracting investors, a carefully crafted business plan will also assist in developing a strategy for reaching your business goals while serving as a calendar of expected outcomes. This article contains all the relevant details, establishing a template to help you write your own trucking company business plan.

About the author

I’m Luis Uribe, author of this website. I am the owner and head publisher for Trucker Daily and a freight brokerage Total Connection Logistics. I have been in and around the trucking industry for over 15 years. It is my mission with Trucker daily to equip truck drivers, with the latest in industry updates, news, and helpful tips to help further your trucking career and life. Whether you are a truck driving veteran, or beginner, you will find information on this site to save you a lot of time in your driving journey.

How to Write a Trucking Business Plan

Last Updated February 28, 2024

If you have an entrepreneurial spirit and a passion for trucking, you may have considered starting a trucking company . However, owning a business is a challenging task if you don’t have a plan.

A business plan can help you define your company’s mission to get investors, loans, partners, and employees interested. You will prove to people that you are serious about trucking and want to learn and grow in the industry.

By writing a comprehensive business plan, you can more effectively convey your company goals. They will help you determine your company’s unique qualities and how you can succeed in the foreseeable future.

When writing a business plan, you will want to keep a few pointers in mind to include in the final copy. Here are some strategies to help you start and run your trucking company.

What Is A Trucking Business Plan?

A trucking business plan is a written record of your company’s goals, operating costs, profits, and other relevant factors. Essentially, your trucking business plan is your business growth roadmap.

However, a business plan is not a static document. As your business changes and shifts with time, your plan should adjust to these changes to ensure you are still working toward your goals.

Why Do You Need A Trucking Business Plan?

You need a trucking business plan to cover all your bases before taking action. A trucking business plan is like a road trip map – you need it to know where you are going and how to get there. A trucking business plan supports your entrepreneurial efforts by helping in:

• Choosing the right location for company premises
• Determining what kind of trucks and equipment you need
• Defining which licenses and insurance policies to get
• Outlining the criteria for the driver hiring process
• Calculating your initial capital for investment purposes
• Deciding whether this business is worth creating

What To Include In A Trucking Business Plan

Your trucking business plan contains the information necessary to run your company. Some important things to include in a trucking business plan are:

• Executive summary : An executive summary is a short description of your plans for the company. It is usually used to give potential investors an overview of your company and entice them to read your business plan further.
• Detailed company description : This section is where you go in-depth into what makes your company tick. Common topics covered here include the management team’s background, your past trucking experiences, and what sets you apart from the competition.
• Services provided : Different trucking companies offer different services, so make sure to include a section that details what kind of freight services you provide.
• Market analysis : A thorough market analysis tells potential investors that you understand the industry landscape and know how to succeed. It also helps you identify what competitors do well and how you can differentiate your business from them.
• Sales and marketing strategy : The best-laid business plans will likely not succeed without a solid sales and marketing strategy. This section includes how you want to advertise your business and attract more clients.
• Financial projections : This section usually includes how much you need to start the business and how much you expect to gain. This helps investors measure your business’s profitability and potentially convince them to back your company.

How To Create A Trucking Business Plan

Now that we have covered what goes into a business plan, it is time to learn how to make one. Here are the key steps to creating a trucking business plan:

Picking a Name

One overlooked aspect of starting a successful business is choosing a fitting name. No matter the quality of your services, an unappealing name will detract customers.

To pick a name, brainstorm words that you associate with your business. Try to work with a group of trucking enthusiasts to ensure your ideas relate. Anything goes at first because you can narrow them down to your favorite words.

Some common trucking company names include:

• Family names
• Freight types
• Location-based names
• Plays on words
• Unique name inspired by your company’s personality

You will need to know the purpose of your business when choosing the name. If you want it to carry on through family generations, your surname could be the name. Those who specialize in hazmat, heavy-haul, or reefer may desire these terms in the title.

Companies that operate in one area might want to include that in the name to attract local business enthusiasts. Some more memorable titles include plays on words, metaphors, trucking references, and company culture allusions.

If you can picture the name on the side of a truck, you might have a winner on your hands. Make sure people can pronounce and remember it by avoiding anything long-winded. Also, try to come up with a logo.

Before registering your corporation, LLC, or partnership, check with the US Patent and Trademark Office to guarantee that you have a unique design.

Selecting a Target Market

You can select a target market for your trucking company by defining your goals. Specializing in too many markets may open the door to more customers, but it will lower the quality of your services. Ensure you choose a specific focus for your target market to deliver excellent business and maximize returns.

The various types of trucking companies include:

• For-hire truckload carriers
• Household movers
• Less-than-truckload carriers

For-hire truckload carriers haul the freight of manufacturing companies. These businesses lend drivers, trailers, and trucks to others, but they do not make anything themselves. Customers often hire household moving companies to pack, load, move, and unload their home’s items. This job is labor-heavy but typically in high demand.

Intermodal trucking companies will haul rail containers from the rail yard. A truck driver takes the freight to the rail yard, where a railway will move it to its final destination. There, another truck driver transports the goods to the customer. It has a lot of hands-on involvement, but starting this business works best if you live near a rail company.

Less-than-truckload carriers (LTL) deliver small products to homes and businesses at once. The drivers schedule the delivery to homes or have the customer get them from a distribution center. These companies have line haul and city drivers.

Perform a Competitive and Market Analysis

Your business plan needs a market analysis to show your expertise in the industry. Writing it will inform you of any trends, demands, and areas with the most success. Try to include these topics in your market analysis.

• Competitive Analysis: research similar trucking companies and describe the advantages and disadvantages of their business model
• Distinguishing Characteristics: explain your target customer’s needs and how you can fulfill them
• Gross Margin and Pricing Targets: figure out your margins, pricing structure, and discounts
• Industry Description: summarize your share of the trucking industry, determine its size, and name your primary competitors
• Market Share: calculate how much business you will gain within a year and explain how you reached these conclusions
• Regulatory Restrictions: analyze government regulations to see how they would affect your business
• Target Market: find your specialization and focus on the types of customers you believe you can satisfy
• Target Market Size: provide an in-depth analysis of your target customers

Use multiple resources to locate this information, and make sure to cite them. You want this report to show your authority on the topic, so don’t skimp!

Determining Your Competitive Edge and the Services You Offer

To stand out from other trucking companies, you will need to get a competitive edge. Analyze your experience to see where your strengths lie. If you worked as a driver, use your track record to prove your safe practices.

Even indirect experience like working as a committed employee can help. Reach out to your former employers to provide any references or connections to build your reputation and authority.

You can draw from your experiences to determine the services you wish to provide. Ask yourself some of these questions:

• What kind of freight will I haul?
• What equipment do I need to handle this freight?
• Will I operate intrastate or interstate?
• What type of trucking company do I want to run?
• Will I stay in one location or travel far distances?

Once you figure out the services you wish to offer, you can research the products you need before you can help customers. Look into financing, insurance, logging, and testing providers. Also, check out fuel services and the Federal Motor Carrier Safety Administration guidelines.

Determining Your Rate-Per-Mile and Cost Structures

Your rate-per-mile determines how much you will earn for each mile you travel. Calculating your target rate-per-mile can help you figure out the type of business you want to run. First, estimate your ideal monthly profits. Then, divide this number by how many miles you wish to drive each month. Aim for a number about 10-15% higher than your break-even point , or the amount you need to make to cover your expenses.

Next, you should figure out your cost structures. You can do this by calculating the labor, equipment, and hours that go into completing a task and charging an amount about 10-15% higher for each service. You can earn a modest profit without overcharging your offerings.

Create a Marketing and Sales Strategy

Your marketing strategy features your tactics to attract new customers and retain them. A vital aspect is your advertising channels, such as social media, email, websites, internet ads, commercials, and trade publications. Write how you will use these methods to reach potential consumers.

Look to see if your marketing strategy requires costly purchases or acquisitions to calculate the affordability of your ideas. Also, include what regions and industries you will market to with your promotional materials.

A sales strategy describes your sales force. Consider if you want to use independent salespeople or hire ones yourself. Also, determine how you will identify a potential customer and how you can get their attention. Then, calculate your sales team’s closing rate to see if you can reach your company’s goals with your current techniques.

Make Financial Projections

The financial projections section features information concerning your financial statements and profitability. You will want your cash flow , profit, loss, balance sheet, and sales forecast included. Also, create a five-year projection and write how you will meet your goals.

A five-year goal should align with your current performance and any changes you plan on implementing to expand your profits.

Once your business is established, you can consider other cash flow financing options like factoring invoices , also known as freight factoring .

Make An Employee Plan

Your business plan should discuss who you need to hire. Trucking companies can be any size. A simple model may only have you and your truck acting as an owner-operator. You may want to expand your business with qualified drivers , multiple trucks, a sales team, office support, or dispatching.

If you have clearly defined company goals, you can readily create an employee plan. Figure out the amount of capital you can spend on hiring people and make a budget for how much of your profits you will spend on others.

Define Management and Organization

You can manage and organize your trucking business with computer software that you update regularly. Services like TruckingOffice or other accounting software can help you keep track of your payments, invoices, dispatch, fuel, truck maintenance, expenses, rate-per-mile, and mileage.

You could also do the math by hand, but a program can help you keep everything in one place.

Writing a trucking business plan is a tedious yet necessary task when starting a company. By including varied information about your organization, goals, competitors, profits, and employees, you can attract investors, partners, and customers.

Business plans build industry authority and help you become a trusted provider of trucking services. Try to update your plan once a year to stay on top of your business and expand it further.

Once you have your trucking company up and running, read our other guides about various aspects of the trucking business:

• What is a TWIC card and who needs one?
• What is a truck detention fee and how do you determine it?
• How to prepare for a Level 1 DOT inspection

Trucking Business Plan FAQs

Here are some common questions about trucking business plans answered.

How much cash do you need to start a trucking company?

The amount of cash you need to start a trucking company varies, but you can start a small trucking company with one or two vehicles for as little as $10,000.

What is the average profit for a trucking company?

The average profit margin of trucking companies is between 2.5% and 6%. If you operate your trucking company well, it can be a fairly lucrative business.

How do I start a trucking company from scratch?

You can start a trucking company from scratch by following these steps:

• Create a business plan.
• Register your company and obtain relevant licenses.
• Buy or lease a truck.
• Secure funding.

Grey was previously the Director of Marketing for altLINE by The Southern Bank. With 10 years’ experience in digital marketing, content creation and small business operations, he helped businesses find the information they needed to make informed decisions about invoice factoring and A/R financing.

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Trucking Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Trucking

Are you about starting a trucking company ? If YES, here’s a complete sample trucking business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a trucking business.

We also took it further by analyzing and drafting a sample trucking company marketing plan template backed up by actionable guerrilla marketing ideas for trucking businesses. So let’s proceed to the business planning section.

A Sample Trucking Company Business Plan Template

1. industry overview.

The trucking industry plays a very important role in the economy of the world; they provide essential services to the united states economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and from warehouses to construction sites.

As matter of fact, heavy duty trucks are indispensable in the construction industry. The trucking industry is responsible for the majority of freight movement over land, and is a major stakeholder in the manufacturing, transportation, and warehousing industries in the United States of America and in other parts of the world.

In the United States, Large trucks and buses drivers require a commercial driver’s license (CDL) before they can be permitted to operate. The activities in the trucking industry is regulated by the United States Department of Transportation (USDOT), the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Highway Administration (FHWA).

They ensure that drivers and trucking companies adhere to safety rules and regulations and also that potential truck drivers undergo special training on how to handle large vehicle before applying and obtaining their commercial driver’s license (CDL).

Statistics has it that food and food products, lumber or wood products, as well as petroleum or coal account for 34.8 percent of truck traffic in the United States and by volume, clay, glass, concrete and stone, farm products, as well as petroleum and coal account for 35.6 percent of truck traffic.

The advancement in technology in areas such as computers, satellite communication, and the internet, have contributed immensely to the growth of the industry. The advancement in technology is responsible for increase of productivity of trucking companies operations, it helps them effectively monitor their trucks and their drivers and it helps driver save time and effort.

The trucking industry is not restricted to trailers or large trucks hauling goods from destination to another via interstate highways, it also involves smaller trucks that helps transport smaller quantity of goods from one destination within a city to another destination within same city.

Trucking business is not only about transporting goods over a long distance. As a matter of fact, in the U.S. about 66 percent of truck tonnage moves distances of 100 miles or less; local and regional hauls account for almost half of all truck revenues and are they are the preferred choice for private carriers.

No doubt starting and operating a trucking business can be challenging, but the truth is that it can be rewarding at the same time. One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with fleet of trucks and aspiring entrepreneurs who may one to start with just one truck.

2. Executive Summary

Terry Granville Truck Service Inc. is a trucking company that will be based in 10548 SD Highway 32 Belle Fourche South Dakota.

We will provide daily freight services (trucking services, moving services & supplies, and bulk material sales & supplies) on one skid to full truckloads to and from South Dakota, North Dakota, Southern Illinois; St Louis, Missouri; Southeast Missouri; Evansville, IN; Nashville, Tennessee; Memphis, Tennessee and Chicago land areas et al.

We will also provide cross docking, warehousing, lift gate and specialized van service in South Dakota, North Dakota, Southern Illinois, Southeast Missouri and Western Kentucky.

Terry Granville Truck Service Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada.

We will ensure that we abide by the rules and regulations of the trucking industry and we will only hire experienced and qualified drivers with valid commercial driver’s license (CDL).Our customers and potential customers alike can be rest assured that they will get quality services at competitive rates.

We will go the extra mile to ensure the safety of goods under our care and our customers get value for their money. At Terry Granville Truck Service Inc. our goal is to provide excellent service to our customers and we pride ourselves on the integrity and competence of our company and our employees.

Terry Granville Truck Service Inc. will ensure that all our deliveries are on time and we supersede the expectation of our customers. We will only put trucks that are in top shape on the road, and all our drivers will be trained to be courteous, friendly and to abide by the rules and regulations of the industry.

We will maintain and take proper care of our drivers as well as our trucks and equipment.Terry Granville Truck Service Inc. is a family business; it is owned by Terry Granville and family. Terry Granville is an investor who has an interest in the trucking industry.

The company will be fully financed by Terry Granville and he will be the founding chief operating officer of the company. Terry Granville has a diploma in Transport and Logistics Management and his has over 5 years of experience in the transportation industry.

3. Our Products and Services

Terry Granville Truck Service Inc. is a company that looks forward to deliver excellent services in terms of helping our customers move goods and equipment from one destination to another destination. We want to be known as the trucking company that truly care for her customers. Our business offering are listed below;

• Moving supplies
• All furniture quilt-wrapped for protection
• On-time pickup and delivery
• Home and office movement
• Local and long distance movement
• Heavy duty equipment movement
• Excavators movement
• Bulldozers movement
• Construction equipment movement
• Agricultural equipment movement
• Movement of oil and gas products

4. Our Mission and Vision Statement

• Our Vision is to become one of the preferred choices of individual and organization when it comes to the demand for trucking services in the whole of the United States of America.
• Our mission is to ensure that we build a trucking company that will operate in the whole of the United States of America and Canada; a company that will boast of having some of the best and reliable truck drivers in the whole of the United States of America.

Our Business Structure

Our business structure will be designed in such a way that it can accommodate but full – time employees and part – time / contract staff; those who just want to take some time off to generate additional incomes.

We intend starting the business with a handful of full time employees (drivers and back office staff) and some of the available driving roles fill be handled by qualified contract drivers. Adequate provision and competitive packages has been prepared for all our employees.

For now, we will contract the maintenance of our trucks to service provider. This is because we don’t intend to maintain a very large overhead from the onset. But as soon as the business grow and stabilize, we will assemble our own in – house maintenance team. Below is the business structure and the roles that will be available at Terry Granville Truck Service, Inc.;

• Chief Operating Officer (Owner)

Admin and HR Manager

Transport and Logistics Manager

Business Developer

• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for the day to day running of the business
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization at regular interval
• Coordinates drivers, vehicles, loads and journeys
• operates IT systems
• negotiates and agrees to contracts
• develops and confirms schedules
• plans for and negotiates technical difficulties
• prepares paperwork for regulatory bodies
• liaises and manages staff
• implements health and safety standards
• Plans routes and load scheduling for multi-drop deliveries.
• Books in deliveries and liaises with customers.
• Allocates and records resources and movements on the transport planning system.
• Ensures all partners in the supply chain are working effectively and efficiently to ensure smooth operations.
• Communicates effectively with clients and responds to their requirements.
• Directs all transportation activities.
• Develops transportation relationships.
• Monitors transport costs.
• Negotiates and bargains transportation prices.
• Deals with the effects of congestion.
• Confronts climate change issues by implementing transport strategies and monitoring an organization’s carbon footprint.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Commercial Truck Drivers

• Assists in loading and unloading cargo.
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment, such as hazardous material placards.
• Assists the transport and logistics manager in planning their route according to a delivery schedule.
• Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
• Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verify delivery instructions
• Reports defects, accidents or violations

Front Desk / Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via email and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business a consultant to help us conduct SWOT analysis and prepare a trucking company marketing plan for our business.

Terry Granville Truck Service Inc. hired the services of a seasoned business consultant with bias for start – ups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the trucking industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Terry Granville Truck Services Inc.;

Our areas of strength in U.S include; size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.

Our weakness could be lack of finance, high debt burden, cost structure, lack of scale compared to our peers who have already gained ground in the industry.

• Opportunities:

The opportunities that are available to us as a trucking company in the United States are online market, new services, new technology, and of course the opening of new markets

Some of the threats that we are likely going to face are mature markets, bad economy (economy downturn), stiff competition, volatile costs, and rising fuel prices.

7. MARKET ANALYSIS

• Market Trends

The market trends as it involves the trucking industry especially in the United States and Canada is indeed dynamic and at the same challenging.

But one thing is certain, once a trucking company can gain credibility, it will be much easier for the company to secure permanent deals / contracts with big time merchants and construction companies who are always moving goods and equipment from one part of The United States of America to another part.

No doubt some of the major factors that count positively in this line of business are trust, honesty, good relationship management and of course timely and safe delivery.

8. Our Target Market

Our target market are basically every one (organizations and individual as well who have cause to move things from one location to another location. We cover both short distance (inter states) and long distance (intra states). We are in business to move stuffs and anyone who has stuffs to move within the United States or from the United States to Canada, can contact us.

In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

• Merchants ( importers, exporters, traders, suppliers, wholesalers, and dealers )
• Manufacturers
• Construction companies
• Corporate organizations
• Small business owners
• The timber industry
• Oil and gas sector

Our competitive advantage

Our major competitive advantage is the vast industry experience and solid reputation of our owner, Terry Granville. Terry Granville Truck Service Inc. no doubt is a new trucking company, which is why we took our time to do a thorough homework before launching the business.

We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good network and excellent relationship management strong management, strong fleet operations, direct access to all Atlantic and Gulf Coast ports, our transportation network serves some of the largest population centers in the U.S., our size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both individuals who may want to make use of small trucks to transport goods within the city and also big conglomerates who are involved in massive movements of goods and equipment from one part of the U.S. to another part.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Terry Granville Truck Service Inc. will ensure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability. We will go all the way to explore every available sources of income in the trucking industry. Below are the sources we intend exploring to generate income for Terry Granville Truck Service Inc.;

• Movement of timbers

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business and clientele beyond South Dakota to other states in the U.S. and Canada

We have been able to critically examine the trucking industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in the United States of America.

Below is the sales projection for Terry Granville Truck Service Inc., it is based on the location of our trucking business and our competitive advantage;

• First Fiscal Year-: $300,000
• Second Fiscal Year-: $900,000
• Third Fiscal Year-: $1,500,000

N.B : This projection is done based on what is obtainable in the industry and the nature of services that we will be offering.

• Marketing Strategy and Sales Strategy

Networking is an effective way to begin building your client base and we have plans in place to leverage on all our networks. In view of that, we will look out for gatherings where we can network with captain of industries, entrepreneurs, manufacturers and merchant et al.

As a matter of fact, our first port of call will be to connect with the nearest Chamber of Commerce; we are likely going to get our first major deal from them.

At Terry Granville Truck Service Inc. all our employees will be directly or indirectly involved in sales and marketing. We will create provision for our employees to earn commission when they bring in business for the organization. We will also encourage freelancers to work with us; whenever they refer clients to us to will earn a percentage of the deal.

Lastly, we will leverage on the power of the media by advertising our services using both online and offline platforms. We will work hard to ensure that get repeated business from any business deal we execute and also we will encourage our customers to help us refer their friends to us. Part of our strategy is to reward loyal customers and to leverage on word of mouth marketing from satisfied customers.

Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Terry Granville Truck Service Inc. will adopt the following sales and marketing strategies in sourcing for clients for our business;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the construction industry, manufacturing industry, oil and gas industry, timber merchant et al.
• Promptness in bidding for contracts
• Advertise our business in haulage magazines, newspapers, TV stations, and radio stations et al
• List our business on yellow pages
• Attend expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality services
• Leverage on the internet to promote our business
• Direct marketing
• Word of mouth (referral marketing)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means ( conventional and non – conventional means ) to advertise and promote the business. We intend growing our business beyond South Dakota which is why we have perfected plans to build our brand via every available means.

Below are the platforms Terry Granville Truck Service Inc. intend leveraging on to promote and advertise her trucking business;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our Bill Boards on strategic locations
• Distribute our fliers and handbills in targeted areas from time to time
• Attend chambers of commerce meetings with the aim of networking and introducing our business.

12. Our Pricing Strategy

Terry Granville Truck Service Inc. has a lease arrangement with various companies and the company’s pricing is based on miles per thousands of tons of cargo transported. We have perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporations means that we will have different price range for different category of clients. As the business grow, we will continue to review our pricing system to accommodate a wide range of clientele.

• Payment Options

Our payment policy will be inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Here are the payment options that Terry Granville Truck Service Inc. will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients pay us without any difficulty. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash.

13. Startup Expenditure (Budget)

• The Total Fee for incorporating the Business in South Dakota – $750 .
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough parking space for our trucks in South Dakota for 6 months (Re – Construction of the facility inclusive) – $40,000 .
• The amount required to finance the purchase of the first set of trucks – $800,000
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $5,000
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The Cost of Launching our official Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $2,500

Going by the report from our market research and feasibility studies , we will need about $1M to set up a trucking business in South Dakota.

Generating Funding / Startup Capital for Terry Granville Truck Service Inc

Terry Granville Truck Service Inc. is set to start as a private business that will be solely owned by Mr. Terry Granville and family. He will be the sole financial of the company but may likely welcome other business partners when need for expansion arises. These are the areas we intend generating our start – up capital for our business;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings – $150,000 and soft loan from family members – $50,000) and we are at the final stages of obtaining a loan facility of $800,000 from our bank. All the papers and document has been signed and submitted.

14. Sustainability and Expansion Strategy

Terry Granville Truck Service Inc. is a business that was established with the aim of covering the whole of the United States of America and Canada, we have invested a whole lot of money in the business and we would not want to see our investment go down the drain which is why we hired a core professional to help us put strategies and structure in place that will keep the business growing.

Part of the sustainability and expansion strategy that we have adopted is the continuous training and empowerment of our workforce (both full-time staff and freelancers working for us) so as to provide them with the capacity to perform effectively in the highly competitive trucking / haulage industry in the United States of America.

In other to be in business for a long time, we will not in any way comprise our integrity and trust and we will continue to surpass the expectation of our customers.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Acquiring of trucks and relevant equipment: In progress
• Renting of Office Facility in South Dakota: Completed
• Conducting Feasibility Studies: Completed
• Start – up Capital Generation: Completed
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees and drivers: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant organizations and chambers of commerce): Completed

Related Posts:

• Trucking Company Marketing Plan [Sample Template]
• Trucking Company Business Plan SWOT Analysis
• Trucking Financial Projection – Profit & Loss Statement
• How to Start a Grain Hauling Business
• What is the Future of the Trucking Industry? [Trends and Facts]

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How to Write a Trucking Company Business Plan

• by Stephanie Vozza Stephanie Vozza is an experienced ... more
• January 4, 2021
• 4  Minute Read
• Home > Blog > Financial Health > How to Write a Trucking Company Business Plan

Whether you’re wondering how to start a trucking company or you’re ready to roll your operation into high gear, a trucking company business plan is essential to your success. Taking the time to write one can help you accelerate your company’s growth.

A Trucking Company Business Plan Is Key

A business plan is like a road map — it can help you get to where you want to go. It helps you make decisions by charting out your strategy for operations. Referring back to it when you’re facing a challenge or taking a new step can help you stick to your goals and objectives.

You’ll also need a business plan to apply for funding to buy assets or improve your cash flow. Banks and investors will want to see that you have a plan to grow your business, and having a well-written document demonstrates your professionalism and dedication to success.

What to Include in Your Business Plan

Business plans are living documents. Yours should chart where you are right now as well as your vision of where you want to be three to five years down the road, and you can update it as your business grows and changes.

You can create yours using a template; the U.S. Small Business Administration offers a few that could be helpful. A traditional business plan usually includes nine sections.

1. Executive Summary

The executive summary is a general overview that highlights the main points of your trucking company business plan. It should include your mission statement and information about your location, services, management team, and staff, as well as anything that makes your company unique (for example, if you specialize in long-distance moves or handle a specific type of freight). Though this section comes first in the business plan, it’s a good idea to write it last and summarize the sections that follow into an overview for potential lenders or investors.

2. Company Description

The company description section is where you dive into the details of your operation. Be specific. Share the history of your company, when it was launched, the states you’re registered and licensed in, and how many trucks you own or lease. Include information or plans about your offices, storage, and parking locations. Be sure to promote your competitive advantages, too — if you’ve recently expanded your fleet or signed a long-term contract , write about it.

3. Market Analysis

If you plan to apply for a small business loan or equipment financing, the market analysis section is extremely important. It’s where you demonstrate your awareness of the industry and how you’re uniquely positioned to serve your customers.

Identify your target market. It can be tempting to serve a broad market, but companies that specialize can better capture a specific market segment and become more successful. Estimate how much market share you expect to gain, and explain how you’ll get there.

Provide data on the size of the market and the outlook — including industry growth projections — for trucking services in your area. Include information on how demand is currently being met, too. Address your competition in this section, as well. List the other trucking companies that operate in your market. Highlight their strengths and weaknesses, then explain how you plan to position your company to compete.

4. Organization and Management

This part of your business plan includes information on how you’ll structure your trucking company, such as whether it’s structured as a sole proprietorship, a partnership, an LLC or a corporation. Provide brief bios for your management team, and highlight their particular strengths, such as their driving experience or their expertise in a niche. Include information about your office staff and driver team, including their experience, licenses and credentials. And share how you’ll handle recruiting, licensing and safety regulations.

5. Products and Services

This section outlines the types of services your trucking company will provide and the industries you’ll serve. For example, you might specialize in local residential moves, refrigerated freight or flatbed loads. Include details, too, about pricing plans and any discounts you provide. Then break down the numbers and share your gross margins .

6. Marketing and Sales

This section’s goal is to explain how you’ll market and sell your services. Your marketing strategy should detail how you’ll communicate your services to your target market and grow your customer base. Include specific activities; if you advertise on trade association sites or if you’ve joined trade associations to network with companies that might need your services, mention that. If you serve residential moving needs, consider taking out ads in local home magazines or marketing your services to local real estate agents with referral programs . Provide details about your marketing budget, too.

Your sales strategy will include details about your sales force. Describe how you’ll build a sales team, how many agents you need and how they’ll be compensated. Explain how your sales team will identify and contact prospects. If you have any information about current close rates or any lead-generation tactics, include that, too.

If you plan to apply for a small business loan or equipment financing , the funding section is very important. Explain how much money you need and how you will use it. For example, you might need a new truck or to upgrade your facilities to offer new services, such as storage. Or you might need a loan to invest in marketing or to cover salaries. Provide details, too, on your expected return on investment and how you plan on repaying the loan or lease.

8. Financial Projections

Your trucking company business plan should also include a financial projections section that provides context around your current and past revenue levels, an outline of your average expenses and disclosures of any current debts. It should also forecast income based on expected growth, and these projections should be backed up with data.

9. Supporting Documents

End with an appendix of documents that support your plan. Business owners typically include copies of their tax returns, credit reports, licenses, contracts, lease agreements, mortgage statements and resumes. This section is optional, but any lenders or investors that review your plan might request them, so it’s best to include them.

Putting Your Plan Into Drive

A trucking company business plan is where the rubber meets the road. When you take the time to write a well-crafted document, you end up with an important tool that can help your company succeed over the long haul. Review it every month — or at least every quarter — to make sure you’re keeping your eyes on the road, and update it as your goals and needs change. Once you’ve built a plan for how to start a trucking company, all you have to do is follow where the road leads you.

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How to Start a Tow Truck Business: A Guide for DIY Beginners

Table of Contents

You can provide services like vehicle recovery, tyre puncture repair, fuel delivery, or jump-start, donning the role of tow truck operator. Later, you can expand your services to heavy vehicles, which may help you run a revenue-generating business. Don’t worry about business complexities as we will share effective tips on how to start towing company so that you can achieve the desired success in your new venture.

Why Start a Towing Business?

Starting a tow truck business is a stress-free job as you only get to work when someone calls for help. You may not get bored of driving if you are already in the automobile industry. This is a kind of job where you mostly find yourself helping others and that itself is satisfactory work.

Here are some benefits of a towing business that you might want to know before we move on to how to start a tow truck business.

1. Independency

Running a towing business offers independence to deliver services at your own pace. It’s you who makes business decisions because only you are a boss. You can enjoy spending time on the road and helping co-drivers.

Also, you will be solely responsible for looking after tow truck maintenance and service.

2. Business Expansion

Owning a tow truck business means you can achieve steady growth because of an increasing number of vehicles on the road. You can extend the service area where more people commute on a daily basis so that if any car owner needs an assistant, you can quickly rush to the spot. Eventually, expand your business network.

3. Higher ROI

Towing a business setup might come with higher business expenditure but it also offers a great return on investment and long-term business stability. You can get off to a great start with less resource requirements.

Essential Things to Know Before Starting a Tow Truck Business

So, you have decided to run a tow truck? Great. Let’s look at things that are essential for your business. These will help you operate a towing business without any hassle. If needed, you can seek advice from an attorney on how to start a tow truck business.

License for Driving

Driving a tow truck will require a tow driver ID along with a valid license that should be authorized by the local administrative office. Also, you should be 18 years old or above to acquire a tow truck driving license.

Maintain a Clean Driving Record

Along with the driving license, you will also need a clean driving record to avail of several government permits or achieve any training certifications. It helps the license issuing authority to understand the applicant’s driving behavior and if they are capable of driving tow trucks.

Tow Truck Permits

Tow truck operators also need a permit from the transportation department to get rid of any legal issues. You will need a Class B driver’s license to operate vehicles above 26,000 pounds. Similarly, permits for towing vehicles weighing less than 10,000 pounds.

Business Insurance

The tow truck business needs a comprehensive insurance package to secure the company’s resources from unforeseen events. It will also cover vehicles being towed by you. So, if anything happens to a towing vehicle, then also you can claim insurance.

Let us discuss how to start a tow truck company in the next section.

How to Start a Tow Truck Business

Starting a tow truck business can be easy for those who are already in the automobile industry. Here, we have shared a few steps on how to start a towing business regardless of whether you are experienced or not.

1. Write Your Business Plan

No matter what business you start, you need to put your ideas onto paper in order to ensure a successful run of your business. This solid plan can help you streamline your business operations and also plays a crucial role if you want a loan for your business. So, firstly, figure out the what type of towing services you will provide.

Secondly, determine if you need a team or will you do it by yourself. Such things should be prioritized while preparing a business plan to set up a tow truck business. Also, identify how much budget you will spend on office rent, tow truck maintenance, and buying towing essentials.

Moreover, you must zero in on your audience as far as offering towing services is concerned. Decide whether roadside assistance is for the general public, heavy-duty trucks, or city vehicles. You may even need to consider how will you market your services in the business plan.

2. Register Your Business

Next comes registering your business by compiling with law and regularities. At this stage, you might have to do paperwork in order to register your business as a sole proprietor or Limited Liability Company (LLC). In case you choose sole proprietorship, you require less paperwork than an LLC business structure.

Whereas, if you go for a Limited Liability Company (LLC), then you get personal liability protection. That’s why many tow truck businesses choose LLC. It protects them in case someone takes legal action. Also, you can discuss with a lawyer regarding liability insurance and what to do if the vehicle is damaged while being towed.

The regulations may vary depending on the tow service type, service area, and location. Forming a legal entity encourages your clients to put on trust and increase credibility.

3. Open a Bank Account and Register for EIN

Once you have a towing business registered, then apply for an EIN (employer identification number) from the IRS website before processing for a new account. This is because the bank will ask for EIN if you want to open a new account for running a tow truck business. Thereafter, ask your bank for a new account where you can carry out business transactions.

This business account can be used for different purposes like gas filling, purchasing towing tools, trucks, or whatever you require to perform towing services. This separate business account will record all your business transactions, making your tax filing process much easier.

4. Purchase a tow truck

Since you need a vehicle to offer towing services, acquiring a new tow truck is essential. This will incur a significant cost but is crucial for running your towing business. So, you must decide which type of tow truck is the best fit for the services you offer. According to your requirements, you can purchase a flatbed truck, a wheel lift tow truck, or a hook and chain tow truck.

You can choose either a new towing vehicle or a used one. A new vehicle has a longer life expectancy but comes with a higher price tag. Buying a used vehicle will slash the prices and lead to sustainable revenue. Notably, purchasing a tow truck can cost you around $50,000 to $100,000.

5. Price Your Towing Services

List out pricing for the towing services you provide. Develop a robust pricing plan to stand out from the growing competition in the towing industry. Offer a competitive price of $70 to $115 as a flat fee for towing a vehicle up to certain miles. If the vehicle needs to be towed for extra miles, you can charge the customer $2 per mile.

Some four-wheelers are required to be parked in your towing area. In such instances, you can charge a storage fee for the parked vehicle. Most towing companies also prefer the B2B model to collaborate with popular car companies. These companies assign you towing tasks whenever their clients are suffering from vehicle breakdown issues.

6. Automate Invoicing Process

Now comes the important part of your business – invoicing and billing . It is a crucial step where you need to decide on how will you create and manage invoices. Most towers are using online invoicing to issue instant invoices. Similarly, you can adopt invoicing software like Moon Invoice to automate administrative tasks like invoicing and receipt generation.

You can download a suitable towing invoice template from Moon Invoice, quickly edit the details, and send it to clients on their smartphones. It saves the time and effort needed to create a professional invoice from scratch. Once you have completed the towing service, you can share invoices in the blink of an eye and get paid faster.

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7. Start marketing your business

Completing the legal formalities doesn’t mean your job is done. You need another strategy for marketing to promote your newly-opened towing service. After all, you need to make money and fulfill your towing business goals. So, engage in digital marketing where you can easily reach potential customers.

Also, rank in local SEO to garner the attention of those who are looking for towing services. You can even get a location tag on navigation platforms to improve your business visibility. This is because most car owners do a quick search on Google when they need your towing service. In short, you need marketing effort to advertise your towing service and gain a competitive edge.

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How Much Does it Cost to Start a Tow Truck Business?

The starting cost for a tow truck business ranges from $60,000 to $500,000 . You are responsible for incurring costs such as truck insurance, fuel charges, and drivers’ wages. The exact starting cost could vary depending on team size, location, and number of trucks. Like other businesses, the towing business also has fixed expenses and variable expenses.

Fixed expenses are basically monthly costs that you need to pay for office rent, business loans, phone bills, and advertising fees. Whereas variable expenses rely on towing services that you provide each month. Truck fuel, damages, and maintenance charges can be considered variable expenses. Such things collectively contribute to the starting cost of your towing business.

Final Words

The towing industry is expecting stable growth in the near future and coming up with a new towing business would lead to exciting rewards. However, your success lies in how you tackle customer issues, which should be highlighted in your business plan. Following these steps on how to start a tow truck business, you can start towing company right away.

Once you are off the mark, you need to handle business operations, communicate with drivers, and most importantly manage business expenses single-handedly. When it comes to managing business expenses, there is no better software than Moon Invoice.

We bet on it because Moon Invoice not only helps you track business expenses but also assists in filing tax returns. The cloud-storage invoicing software allows you to make online expense receipts and invoices with ready-to-use templates. Avail a free trial now and experience seamless expense receipt generation.

Owning a tow truck can help you unlock financial rewards since towing services are widely used and can generate sustainable revenue. You can charge up to $85 per tow, allowing you to earn more than a 50% profit margin. Thus, a tow truck business can lead to desired profits in less time.

Can I earn money with my own tow truck?

Even though tow truck business owners can generate money through towing services, they have a chance of earning extra income. You can make more money by providing additional services like vehicle storage and auto repairs. Also, as a tower, you can charge a separate fee for miles traveled by the customer’s vehicle.

How do I succeed in towing business?

Towers can establish a successful tow truck business by developing a robust plan to manage towing tools, resources, client calls, and finances. You must offer timely services to those in need and prove reliability to achieve new heights. Once you set up a loyal customer base with an improved satisfactory rate, your business is likely to flourish.

Is CDL require to drive a tow truck in California?

That’s right, you need a Commercial Driver’s License (CDL) for driving a tow truck in California, US. Tow truck drivers must have a valid license, Class A or Class B, to drive heavy-duty trucks. If you are operating tow services in California, then ensure your driver must carry a license.

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