corporate event planning training

This advanced certificate course is designed to equip experienced event and meeting managers with the tools, resources, and business savvy to serve as a strategic advisor in designing, planning, and executing programs. Expanding on foundational and fundamental skills in event and meeting planning for in-person events, learners will explore progressive approaches to apply program strategy development, market analysis, budgeting, ROI measurement and analytics, content and engagement design, marketing, elements of project management, and stakeholder management techniques for any event, whether in-person, virtual or hybrid.

Earning the Events Industry Council’s Certified Meeting Planner designation showcases your industry expertise to employers and clients and enhances prestige among peers. However, with the last standardized exam in the rearview mirror for many, navigating the CMP-International Standards (CMP-IS) and related study material can be intimidating.

This course from the long-time leaders in professional development and online education is designed to provide you with the strategies, resources, and knowledge to be successful when sitting for the CMP exam.

We designed this course to provide you and your team with the knowledge, skills, and know-how to transform your in-person and digital events so they are welcoming, accessible, and inclusive for every body.

• Create a commonsense approach to event accessibility.
• Determine which accessibility protocols to include in venue & supplier RFPs, and identify criteria for evaluating responses.
• Understand and apply key concepts from the WCAG (Website Content Accessibility Guidelines) to all digital content, including registration sites, presentation slides, etc.
• Develop an Event Accessibility Policy & Checklist for your organization’s in-person and virtual meetings & events.
• Develop a training guide for on-site event staff on best practices for interacting with disabled attendees.

If you are new to the events industry, looking to become an event or meeting planner, or you’ve been planning events for a while but never received the proper training, this is the ultimate course for you!

This course will provide a step-by-step approach to mastering the art of event measurement, from event conception to post-event debrief. You’ll learn how to help stakeholders define event goals, identify ways to measure them and calculate an event’s Return On Investment (R.O.I.) for all stakeholders. In addition, we’ll explore how and where to collect the critical pieces of data you need, how to interpret that data, and, most importantly, how to craft and present a narrative about the event to your clients and stakeholders. You’ll leave this course well-versed in the lexicon of statistics and data analytics and feel empowered discussing your event’s performance and R.O.I. with senior leaders.

Benefits of ELI Subscription Include: 

• 20% discount on all facilitated and self-paced certificate courses
• Unlimited access to our Learning Library of videos and resources
• Expand your event know-how with unlimited access to past ELI webinars and conference sessions

Event Leadership Institute

Take your event skills to the next level.

Access Over 180 Courses & Videos

Looking for a convenient way to expand your event and meeting planning knowledge, earn CMP credits, and continue your professional development? If so, a membership with the Event Leadership Institute is for you! Simple pricing that's cheaper than attending a conference, with no contracts, and you can cancel anytime! We're always here for your industry professional development needs.

Business & Sales

Pricing, Leadership, Human Resources, Event Sales, Branding, Proposals, RFP’s, Public Relations & more…

A/V & Technical Production

Lighting, Audio, Teleprompters, Creating a Run of Show, Projection, Live Streaming, Chatbots, Power & more...

Strategy & ROI

Psychology of Events, Measuring Value, Marketing & Media Coverage, Increasing Attendee Engagement & more…

Planning & Logistics

Silent Auctions, Trade Show Booths, Entertainment, Fundraising, Production Timelines, Insurance & more…

Creativity & Design

Experience Design, Catering Creativity, Space Planning, Designing on a Budget, Inspiration, Brainstorming & more…

Venues & Destinations

Destination Management, Check-in Processes, In-House Vendors, Venue Negotiation, Unions & more…

Careers in the Events Industry

Industry Career Options, Building Your Personal Brand, Career Insights, Tips From Industry Leaders & more…

CMP Credit Eligible

Many Event Leadership Institute courses qualify for CMP Credit Hours, allowing you to search hours towards your CMP…

Trusted by event leaders at the world’s leading organizations...

Professional Development Certificate Courses

Event Leadership Institute also offers 5-10 week online instructor-led certificate courses where you have the opportunity to expand your knowledge while earning a digital credential. While these courses are not included in membership subscriptions, annual members receive exclusive discounts on these professional development courses.

Advanced Event Design & Strategy

Event & meeting management fundamentals, event dei strategist, event entrepreneurship: growth strategies, hybrid & virtual event director, pandemic meeting & event design, venue sales accelerator, virtual event & meeting management, virtual fundraising event management, special event design.

The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.

Become an ELI Member Today!

Sign up for one of our easy monthly or annual plans and start learning today!

Online Event Certificate Courses

Event Leadership Institute also offers 4-10 week online instructor-led certificate courses where you have the opportunity to expand your knowledge while earning a digital credential. While these are not included in membership subscriptions, annual ELI members receive exclusive discounts on these professional development courses.

Train Your Event Team

The Event Leadership Institute delivers a wide range of online and in-person workshops and seminars. ELI will bring quality instructional and inspirational content to your team in person or through our private online learning management portal set up specifically for your team. CLICK HERE to learn more about customized team training options!

Ready to get started? Feel free to get in touch with your questions

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Become an Event Planner

Start Your New Career with QC's Online Event Planning Courses

Why Choose QC Event School

Learn from expert instructors.

We've hand-selected the top event planning professionals in the industry to guide you through your course material.

Flexible Online Training

QC provides a fully online education—learn at your own pace and engage with fellow students and grads in our virtual community!

Industry-Recognized Certifications

Graduate with professional event planning certifications and open up a world of career & business opportunities

Business Training Included

Each course includes built-in business training to help you launch your career and grow your clientele as a newly certified event planner

ILEA Approved

Every professional event certification meets the rigorous standards and is approved by the International Live Events Association.

What Our Students and Grads Are Saying

We've helped 8000+ students and graduates start their own successful event and wedding planning business!

“ The payment plans definitely made things easier for me. The tutors I had were great, helpful, and knowledgeable. I really enjoyed my time! ” Katherine Snow Corporate Event Planning Course

“ The coursework was pertinent to the industry and it was super convenient to do it online! The flexibility fit into my life perfectly. ” Carisa Lockery Event & Wedding Planning Course

“ My experiences were 10/10 overall. As a QC Event School graduate, I would definitely recommend these courses! ” Tyler Reid Event & Wedding Planning Course

“ I decided that this was the school for me and took the chance! Looking back, I can confirm that this was the BEST. DECISION. EVER! ” Carli Lewis Event & Wedding Planning Course

“ I discovered a whole new creative insight I never even knew I had! One of my favorite sections was learning about different religions and cultures, and how they celebrate special events differently. ” Afton Romrell Event & Wedding Planning Course

“ I can definitely say that I would not have gotten off to nearly as strong of a start, had it not been for my training through QC. ” Madyson Bell Event & Wedding Planning Course

Our Foundation Courses

Discover a wide range of foundation and specialty courses offered by our online event school.

Event & Wedding Planning

QC's most comprehensive and popular course! Learn about all the components necessary to plan successful events and weddings from start to finish.

Corporate Event Planning

Discover how to plan and promote events such as product launches, galas, meetings, and conferences in this rapidly growing sector.

Event Planning

Work with a variety of different clients and discover how to plan outstanding events including industry gatherings, milestone parties, holiday parties, and more.

Event Decor

Expand your creative skills to design an event's mood and aesthetic experience. Learn to coordinate lighting, color, and decor to suit a theme.

Floral Design

Launch your own business, work for an experienced floral designer, or incorporate your floral design skills into an existing career in event planning.

Wedding Planning

Exceed expectations by learning to plan unique weddings tailored to your client's wishes, considering cultural variations, budgets, timelines, and more.

Specialty Courses

Luxury Wedding & Event Planning

Master planning upscale events and weddings! Handle substantial budgets, network with high-end vendors, and embrace the latest trends.

Destination Wedding Planning

Gain skills to coordinate stunning destination weddings. Network with travel agents, translators, and niche vendors for unforgettable events.

Promotional Event Planning

Take your corporate event planning skills a step further by learning how to effectively implement impromptu marketing campaigns, pop-up shops, and more.

Festivals and Live Events

Explore live-event logistics and use your existing corporate event knowledge to plan both small and large-scale festivals and entertainment events.

Accelerate Your Business

Learn how to start and grow your event planning business. Work with different marketing tools to help you achieve your business goals faster.

21 DAY MONEY-BACK GUARANTEE

Money-Back Guarantee

Following enrollment processing, you have 21 days to review course materials. If the course isn't suitable and you haven't submitted work to your tutor, contact us for a full refund.

As a QC Student, you'll have access to an amazing event planning software, Aisle Planner! This software allows you to manage all your events at the touch of a button, from creating a project timeline to planning seating for your event to keeping track of all your clients, and so much more! For a limited time, all QC students can get a 6-month subscription to Aisle Planner, absolutely free!

“ I can definitely say that I would not have gotten off to nearly as strong of a start, had it not been for my training through QC. I learned a lot about how to portray myself as a professional, how to deal with difficult situations, and how to make a space look beautiful and molded to a client's needs. ” Madyson Bell Event & Wedding Planning Course

Ready to Start Your Event & Wedding Planning Career?

Become Professionally Certified with QC's Online Event Planning Training

See how Cvent can solve your biggest event challenges | Watch a 30-minute demo

A Must-Know Guide To Corporate Event Planning

Planning and executing a successful corporate event is no simple task. It’s typically a months-long process consisting of several stages and a variety of organisational steps. 

To help you navigate the business of corporate event planning, here is everything you need to know - from managing budgets to measuring success. 

What is corporate event planning?

Types of corporate events, keeping your budget on track, setting event objectives, finding the right venue.

• Make your corporate events more sustainable

Promote your events more effectively

How to engage attendees, measuring the success of your event, corporate event planning checklist, one last thing to remember.

Events in a corporate environment bring company employees together, support wider marketing or sales initiatives, incentivise team achievements or entertain employees, clients and senior leaders.

In many instances, they are staged to communicate corporate strategy, change internal company behaviour, launch a product or service, train or reward staff, or influence the external behaviour of customers towards the brand.

Yet, corporate event planning goes beyond meeting planning. Although conferences and meetings may form the lion’s share of your workload, other events you may be asked to organise include corporate hospitality , client entertaining , conventions , exhibitions , and employee events —such as incentive travel reward programmes, team building , motivational events , receptions , parties , and charity fundraising days.

Let's first look at the different event types you may be asked to organise either internally or externally.

An internal event is one within your organisation put on for employees. This event could be a departmental meeting, training, team building and more. An external event is one outside of the organisation that looks to register attendees or invite key clients.

External events

Conferences

Conferences come in all sizes but the greater the number of delegates, the more planning elements you’ll need to consider.

External conference planning often involves sourcing expert speakers, attracting sponsors and managing programme logistics such as break-out sessions, main-stage plenaries and panel discussions. You may also be responsible for accommodation and transport, evening entertainment, food and beverage, and registration and reporting.

Product launches

If your company manufactures or sells goods and services, you’ll likely be asked to stage launch events in order to give potential customers, influencers and the media opportunities to experience, touch and feel the latest product release in a live environment.

Your product launch events will need to be memorable, informative, entertaining and exclusive.

Trade shows

When planning your company’s attendance at a trade show, you’ll be responsible for both the look and feel of the exhibition stand, along with any ancillary hospitality or entertaining of clients.

Your responsibilities may include liaising with stand design contractors plus suppliers of graphics, audio-visual, furniture and catering. You may also be asked to support the marketing and sales teams to schedule on-stand appointments, enable lead capture and put measurement plans in place.

Networking events

Networking events are all about bringing people together. Whether your organisation wants to share its expertise, connect with peers, or gather leads, you’ll want to create an event environment that’s relaxed, inspiring and facilitates conversation.

You’ll need to consider elements such as food and beverage, entertainment and a venue that matches your company’s networking goals.

Hospitality events

To impress clients, close a deal, reward staff or attract new business, your company may ask you to book private dining rooms or organise gatherings in private boxes at sporting or entertainment events.

These exclusive events should be carefully matched to both your organisation’s brand values and the preferences of invited guests. There’s no point in inviting an Arsenal fan to hospitality at the Tottenham Hotspur stadium for example or a vegan to an expensive steak restaurant.

Internal events

Internal meetings

Organising internal meetings may simply involve you booking and managing rooms and in-house catering. But it could also require you to organise virtual attendees and onsite technology to allow for video conferencing.

Internal meetings come in different sizes and formats, ranging from AGMs and Board meetings to staff training, appraisals, company-wide updates and more.

Sales kickoffs

It’s the role of the annual sales kickoff event to reinvigorate the sales team and inject drive and ambition for the year ahead. 

Your role will involve planning a high-energy meeting, usually held in early January or at the end of your company’s financial year, which will celebrate the successes of the previous year, before presenting salespeople with new ways to execute the customer strategy or scale existing efforts to new heights. 

Training workshops

When planning training workshops, ensure they’re designed to be hands-on and participatory. You can help facilitate this through your choice of room layout and available technology.

Keep attendees energised by your food and beverage selections and ensure that training rooms have plenty of fresh air and natural light.

Team building

These events are typically designed to build morale and allow employees to better get to know each other or work on a particular issue impacting team performance.

In your role as an in-house planner, you may be asked to liaise with external team-building suppliers and manage both indoor and outdoor spaces for the activities to take place.

Budgeting for events has never been easy. The added complexity of different event types and formats, including hybrid and virtual makes it even more challenging.

Decide if your budget has outgoings only, or will you be able to supplement it with income from exhibitors, sponsors or other forms of external revenue?

Has this event happened in the past? If so, use the previous budget to establish a baseline but ensure that inflation and evolving needs are taken into consideration.

Figures from past budgets are useful in providing a clearer picture of how much certain suppliers will charge. Use these to ensure you are not being over-charged when you reach out to suppliers for initial quotes.

Now, more than ever though, budgets need built-in flexibility. Unanticipated expenditure is common and supplier costs are often provided as estimates, rather than fixed prices, so it’s vital that an overall budget is managed accordingly, and a contingency fund is in place.

Once you’ve sourced supplier costings, make a comprehensive list of all the budget line items in the event lifecycle, including venue hire, AV, food and beverage, accommodation and travel, speaker fees, staffing costs, and marketing and service fees.

For larger or more complex budget planning, look into corporate event management software , which includes a dedicated  event budget management  tool. This will ensure the accurate collection of your budgetary information, helping you to track expenses easily, generate budget reports, and demonstrate the ROI of your event.

For more in-depth insights into event budget planning, read The Ultimate Event Budgeting Guide for 2023 .

‘What is the event’s objective?’ This should be the first question you ask when a corporate event is requested. Gaining a deeper understanding of the deliverables that key stakeholders are hoping to achieve will allow you to plan more effectively and communicate your ideas in a language your bosses will understand.

Once you’ve understood whether the event’s aim is to build brand awareness, communicate business strategy, reward and motivate, or launch a new product or service, you can then set goals, put the right metrics in place to track results and determine who the attendees will be, along with their expectations.

When you have well-defined goals and objectives for your event, planning, promoting, and sticking to your budget all become much easier.

Event objectives should be SMART

• S pecific: What is the desired outcome and when does it need to be achieved by?
• M easurable: Return on Investment or Return on Objectives… or both?
• A chievable: Ensure that the event objective is something that can actually be achieved otherwise senior leaders will consider it a failure.
• R elevant: The overall objective needs to remain something that relates back to the company’s goals throughout the entire planning process.
• T imebound: Plan for the event objective to be achieved between two periods. This may require subsequent training seminars or a follow-up event to assess the outcomes of the first.

Read more: Your Complete Event Planning Guide for 2023

Your event’s objectives may also determine your choice of venue. If stakeholders are looking to leave a lasting impression on valued or prospective clients, for example, the venue will need to play its part and deliver a memorable wow factor.

If your event requires both in-person and virtual attendees, you will want to consider venues with hybrid packages or good technology infrastructure.

Other factors that will influence your venue choice include budget, capacity, location, availability and logistics. Having a clear understanding of these event requirements will allow you to shortlist a number of venues, send out requests for written proposals (RFPs) and arrange site visits.

Some venues offer seasonal pricing, so the hire cost may be lower during certain times of the year. Find out what the costs are for your venue of choice on your desired date. If your dates are flexible, you may be able to secure a better deal at your preferred venue.

If your event has a short-lead time, keep an eye out for last-minute venue offers as there are often great deals to be found. If you’re planning an event that’s a long way off, consider those venues undergoing refurbishment or not yet opened. They’ll be eager to secure your business and may be able to negotiate more favourably.

3 steps to simplify your venue sourcing process

Step One: Find Venues

• Know the meeting objectives and requirements. By determining these at the outset, you’ll decrease the search process.
• Take into account feedback from attendees. Is this an annual event? If attendees ranked the venue from the previous year poorly, look at the feedback to pick a venue that will resonate better.
• Don’t feel alone. Reach out to your team, or others that have a stake in the event to brainstorm what factors are most important.

Step Two: Write the perfect RFP

• You already know general objectives and requirements – now define your purpose. Make it clear what this event requires and hopes to achieve.
• Get detailed. Give as much information about the event as you can.
• No one likes to discuss money, but you need to share your budget requirements. The venue is one of the largest costs of an event and can make or break your budget.
• Make your deadlines clear. Give a date and time that provide venues enough time to respond.
• Don’t start from scratch. Pull a template from online.
• Be ready to answer any questions venues may have about the proposal or event.

Read more:  The Essential Guide to Venue Sourcing and the RFP Process

Step Three: Send and evaluate proposals

• Using a  venue sourcing tool , you can search and filter venues and send one RFP to multiple venues at once.
• Assess proposals via the chosen venue sourcing tool or by manually importing data into a spreadsheet
• Create a list of any factors that are less concrete – the qualitative factors.
• Pay close attention to meeting rooms – do the sizes and layouts make sense for your event?
• Compare how responsive and helpful the venues are to help figure out how helpful they’ll be if you choose them.

Now, go on some site visits either in-person or virtually. You should be in great shape at this point. You have proposals and you know that the spaces you’re looking at are within budget and have the spaces you need.

Read more: 8 Ways to Level Up Your Venue Sourcing Strategy in 2023

Tips to make your corporate events more sustainable

Sustainability is high on the corporate agenda as companies look to reduce their carbon emissions to net zero by 2050.

To play your part, you need to understand where meetings and events sit within your organisation’s sustainability journey. Then you can begin to pinpoint areas where climate-positive decisions will have the most impact.

Broadly speaking, your programme of events  should have policies in place to:

• Eliminate single-use plastics
• Organise waste management and onsite recycling
• Encourage public transport use or ride shares
• Choose local/seasonal food, donate leftover foods and provide more sustainable catering
• Opt for eco-friendly swag, prizes and giveaways

Other ways to make your events more sustainable include:

• Eliminating paper agendas, surveys and business cards from your events by using a  mobile event app to engage with attendees. 
• Ensuring that RFPs are always sent to at least one venue with proven sustainability credentials. You can use the Cvent Supplier Network to easily source venues that are eco-certified, all at a click of a button.
• For in-person events, use digital lead capture tools to collect data, so that you no longer need to collect or give out business cards.
• Deliver a contactless, self-serve check-in and on-demand badging experience so that you don’t need to print name badges unnecessarily for attendees.

For more detail on making your events more sustainable, including how to track and measure your carbon-conscious goals, read How to Plan a Sustainable Event Strategy .

By building marketing campaigns around your events, attendees and stakeholders will feel more invested and involved. It will also allow you to communicate key instructions and announcements, safe in the knowledge that your audience is already engaged.

Event marketing assets include teaser emails, social media channels, a branded website and a mobile event app. You may also wish to design and create posters, flyers, pin badges and other accessories to keep the event front of mind and anticipation high.

Event website

An event website can build anticipation by showcasing highlights from past events. It can also be used to promote the agenda, showcase speakers, streamline the registration process and create a one-stop-shop for accommodation or transport booking.

The design and usability of your event website will be crucial to the success of your event, so make sure you pay special attention to how it is  designed and built .

With the latest corporate event management software solutions,  creating a custom event website  has become easier than ever. There is no technical expertise required, and you certainly don’t need to learn HTML. With a simple drag-and-drop tool, you can  build a complete website from scratch .

Social media

Using only those social media channels where your audience is, allows you to build an active community around your events and encourage both speakers and registrants to help you promote activity and even sell tickets.

Create an event hashtag and stick with it. Hashtags are an easy way to track what people are saying and to encourage more engagement through social campaigns, competitions and live broadcasts.

Ultimately, social media can shape the reputation of your events and your organisation. Events are largely successful over time because of their positive reputation with sponsors and attendees. Social media represents a huge opportunity to improve the reputation and success of your events. That can be as simple as listening to social feedback and making changes based on that feedback.

Mobile event app

A mobile event app will not only help you to promote your event agenda and showcase speakers, but it will also improve your understanding of your attendees during the event and help you to better engage your audience.

Use voting polls, engagement analytics and other touchpoint measurements via a mobile event app to see who is interacting with your content, showing genuine interest and who is therefore ripe for follow-up.

Push notifications can be used to promote less popular sessions or manage overflow rooms and keep attendees informed. Plus, a dynamic event guide not only removes the need for a printed version but can also deliver promotional alerts related to changes in the schedule.

If a corporate event cannot generate engagement, it will impact your attendees’ ability to retain information.

The human attention span has reduced significantly in this mobile-first, digital era. As a result, you should encourage speakers to move away from ‘death by PowerPoint’ presentations and deliver content in more innovative session formats to avoid information overload.

More panel discussions, fireside conversations, workshops and audience participatory content will all help you to keep delegates engaged.

Using the right event technology tools, implementing feedback strategies like live polls, reconciling goals and expectations, and staying authentic should all be top priorities for your engagement strategy.

Plenary sessions should be designed for delegate participation. To do this, find more engaging speakers, use live polling, real-time Q&As, table discussions, and other methods of keeping engagement high and attendee attention focused.

Conference breakouts should be designed to provide targeted and truly interactive content for your audience. A common event planning pitfall is to turn them into mini keynotes.

Coffee and lunch breaks meanwhile should be designed for networking. So, consider ice-breakers, buffet stations and other free-flowing formats and activities to get people talking.

The big four types of attendee engagement

1. Engaging with content:  This means giving attendees the right sessions, exhibits and other activities to maximise learning and the value of their attendance.

2. Engaging with each other:  For many, networking is the primary reason for attending an event. By creating networking opportunities — whether face-to-face or virtual, one-on-one or in groups — planners can encourage and facilitate networking and create a more valuable experience for attendees.

3. Engaging with sponsors:  If you’ve sold sponsorship at your event, then those paying customers will be looking for real connections with the right kind of attendee — rather than just signage.

4. Engaging with you:  Communication is a two-way street, and as the event organiser you’ve got to effectively communicate with your attendees — whether for promotional, consultative or logistical purposes.

Different event types will have different KPIs so it’s important that you identify what worked and where improvements can be made over the course of the entire event.

For example, you could determine the success of your trade show booth by the number of qualified leads or pre-scheduled appointments, but you’ll judge an internal event differently and success may be measured on your handling of the budget or the feedback from attendees.

Data gained throughout your event management process will help you to build a clearer picture of your performance. Live polling through your event app for instance is a great way to find out how attendees felt about a particular speaker, session or your content overall.

Event management software allows you to track attendee data and gather information on engagement, registration, interactions, and more to help substantiate event ROI.

Other factors to determine the success of your event may include:

Knowledge Exchange

Knowledge exchange is the accelerated learning that occurs during events. This interaction between customers, prospects and the company can help shape product development, fine-tune marketing, and speed receptivity to sales. It can lead to brand equity and attributed revenue.

Brand Equity

Some benefits, such as brand equity, are more intangible and cannot be measured as monetary ROI. And yet, brand equity can help propel Customer Lifetime Value, the long-term profit contribution from a customer. Your events should positively impact your attendees to drive positive brand equity. This can be measured over time through feedback forms, social media brand mentions analysis and other reputational metrics.

Direct Revenue

Direct revenue is the money made directly as a result of your event management. Examples may include ticket sales, sponsorship, onsite product sales, and advertising revenue.

Attributed Revenue

Any activity that occurs at your events - such as product demonstrations, lead generation and one-to-one meetings - that ultimately results in future revenue can be attributed as an event KPI.

Use these action steps and the aforementioned best practice advice to ensure effective and successful corporate event planning.

Before your event

• Determine the overarching goal and the primary objectives you intend to meet by holding this event.
• Identify the audience to determine the event’s tone of voice and what takeaways they’ll expect
• Agree on how the event fits into the overall company strategy. What are its long-term objectives?
• Make a comprehensive list of all the budget line items in the event lifecycle
• Appoint a planning team and allocate responsibilities
• Establish a schedule for planning meetings
• Decide on the date(s) when the event will take place
• Prepare a preliminary budget based on historic costings and supplier quotes
• Create a list of venue requirements
• Compare venues and negotiate
• Plan the event layout
• Secure speakers
• Develop and activate an  event marketing plan
• Prepare an event timeline allowing adequate time between sessions and activities for transitioning, as well as for any potential delays or technical difficulties.
• Reserve accommodation and transport requirements
• Plan menus for meals and refreshments, taking dietary needs into consideration
• Prepare and print event collateral
• Confirm or recruit event staffing
• Rehearse speakers if required

During your event

• Use technology to assess real-time engagement.
• Feed lead data back into your company CRM platform
• Communicate clearly and calmly
• Be prepared… for anything!

After your event

• Review your systems and processes
• Follow up on data and insights captured during the event
• Follow up with speakers and attendees to thank them for attending and provide key takeaways
• Make content available on-demand
• Conduct surveys, secure feedback and collate final costings for future reference
• Review goals and update stakeholders

By breaking your event management processes down into more manageable steps, you’ll develop a better understanding of your performance. In turn, this will allow you to make improvements across all the areas covered by this article.

Corporate event planning can be a daunting, stressful profession but it is also extremely rewarding, exciting and most of all, fun.

By levelling up all the individual elements you handle to ensure the success of every type of event you stage, you’ll enhance both feelings of job satisfaction and your overall enjoyment of your day-to-day role.

To help you stay on track and efficient as you work through each phase of your event planning process, download this step-by-step event planning checklist .

Mike Fletcher

Mike has been writing about the meetings and events industry for almost 20 years as a former editor at Haymarket Media Group, and then as a freelance writer and editor. He currently runs his own content agency, Slippy Media, catering for a wide-range of client requirements, including social strategy, long-form, event photography, event videography, reports, blogs and ghost-written material.

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Corporate Event Planner

Do you have a knack for putting together great parties and events? Are you someone with great attention to detail? If so, a career as a Corporate Event Planner could be perfect for you. Learn everything you need to know in this Corporate Event Planner course including how to plan, design, and execute a successful corporate event, and how to charge for corporate event planning services.

Corporate events span all industries and are planned for a variety of occasions and celebrations. Corporations...

Butler Community College

Details + objectives, course code: ges297.

What you will learn

• Interview new clients and event stakeholders to create a scope of work, including venue selection, floor plans, seating accommodations, timelines, and checklist required to insure a successful event outcome
• Create backup plans and apply security measures
• Apply event planning formulas to the rollout, setup and execution of any corporate event by implementing critical path methodologies, timelines, and project management best practices
• Set budgets and service charges
• Research the market to present a proposal of options to meet the event budget restrictions set by a client/event
• Price services and incorporate additional fees for sourcing rentals
• Document events and perform a "postmortem" process to encourage "lessons learned" in every event at every location

How you will benefit

• Become a Certified Corporate Event Planner
• Gain the skills to plan and design successful corporate events
• Learn to execute any corporate event by implementing critical path methodologies, timelines, and project management best practices
• Learn how to set budgets and charge for services to more effectively run your own business

How the course is taught

• Self-paced, online course
• 6 Months to complete
• Open enrollment, begin anytime
• 240 course hours
• Corporate Event Planner Services
• The SMART types of corporate events
• Successful Corporate Event Planning
• Project Management
• Planning the Event and Setting the Budget
• Planning the Corporate Event
• Event Marketing
• Staffing and vendor sourcing.
• Management Fundamentals
• Scheduling Techniques Used to Enhance Event Planning
• Event Delivery Details
• How to Set Quality Control Expectations.
• Risk Management
• Safety and Emergency Management
• Local Laws and Regulations
• Create a departure / exit strategy
• How to Monitor the event outcome
• How to manage the unexpected

Instructors & Support

Monica Mowad, CEP

Monica Mowad is an experienced Certified Corporate Event Planner who currently serves as a convention services manager at Hard Rock International. She has over a year of dedicated service at Hard Rock International, where she excels in her role of overseeing and coordinating all aspects of on-site logistics for both small and large conventions. Prior to her current role, she served as a catering convention service manager at Caesars Entertainment Corporation for four years. Monica's passion for events and entrepreneurship led her to explore the role of executive director of events at Societygal, and she founded E3Xperience, a virtual/hybrid event management company, in 2021. Monica holds a Bachelor of Arts in Sociology from Rowan University and has earned certifications in virtual event and meeting management and creating hybrid events.

Requirements

Prerequisites:

There are no prerequisites to take this course. However, you should have general knowledge of Microsoft Word, Excel, PowerPoint and/or Google Docs.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Tablet owners need to download Puffin Web Browser App .
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word (not included in enrollment).
• Adobe Acrobat Reader .
• Software must be installed and fully operational before the course begins.
• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online:

• S.M.A.R.T. Corporate Event Planning

Does this course prepare you for a certification?

Yes, successful completion of the course awards a certification as a Certified Corporate Event Planner.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.

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Top 13 Event Planning Certifications to Unlock Opportunities

In today’s world, the role of event planners goes beyond just orchestrating gatherings—it’s about creating unforgettable experiences. They handle everything from securing venues to coordinating catering and ensuring security. As event planners have various primary duties, there are also many certification programs to show their skills.

In this article, we will talk about the top 13 event planning certifications.  We’ll explain why they’re important and tell you about the best ones. If you’re already an event planner or thinking about becoming one, this guide can help you out in your professional journey. So read along! 

Table of Contents

What are event planning certifications.

• 13 Must-Have Event Planning Certifications  2.1 CMP – Certified Meeting Professional  2.2 CSEP – Certified Special Events Professional 2.3 CPCE – Certified Professional in Catering and Events 2.4 CMM- Certificate in meeting management 2.5 VEMM – Virtual Event and Meeting Management 2.6 DES- Digital Event Strategist 2.7 CGMP –  Certified Government Meeting Professional 2.8 CEM – Certified in Exhibition Management 2.9 CEPS –  Certified Event Planning Specialist 2.10 CQEP – Certified Quality Event Planner 2.11 CTSM –  Certified Trade Show Marketer 2.12 SEPC – Sustainable Event Professional 2.13 American Marketing Association PCM –  Professional Certified Marketer

Benefits of  Event Planning Certifications

How to choose your next event planning certification, key takeaway.

Event planning certifications are special credentials or qualifications that professionals in the event management field earn to showcase their expertise and skills. These certifications are awarded after completing specific training programs, and they formally recognize an individual’s knowledge and capabilities in various aspects of event planning.

These certifications cover various topics related to event coordination, including venue selection, logistics management, budgeting, catering, and even aspects like risk management and security. They are designed to enhance the credibility of event planners and assure clients, employers, or collaborators that the certified individual has a solid understanding of the best practices and industry standards in event management.

13 Must-Have Event Planning Certifications 

Here’s a list of 13 event planning certifications that will help you establish your credibility in the event industry: 

1. CMP – Certified Meeting Professional 

The primary objective of the Certified Meeting Professional (CMP) program, as outlined by the Convention Industry Council (CIC), is to standardize best practices, enhance the profession’s credibility, and elevate the performance of event planners. The CMP exam is crafted collaboratively by planners worldwide, and this esteemed certification is held by professionals spanning 55 countries. With over 14,000 meeting professionals achieving CMP Certification, the program has pioneered in establishing global standards for best practices in the event industry.

How do I become certified?

To become CMP certified:

• Accumulate three years of experience (with a degree) or five years (without) in the meetings industry.
• Review the CMP International Standards document the Convention Industry Council (CIC) provided.
• Concentrate on the diverse topics covered in the exam, including strategic planning, site management, event design, and marketing.
• Complete the CMP application on the Events Industry Council website and pay the required fee.
• Once your application is approved, schedule and take the computer-based CMP exam at a convenient location.
• Upon passing the exam, maintain certification by earning 25 continuing education clock hours every five years or retake the CMP exam for renewal.

2. CSEP – Certified Special Events Professional

The Certified Special Events Professional (CSEP) certification is a designation awarded to experienced event professionals who have demonstrated a high level of skill, knowledge, and expertise in the special events industry. The International Live Events Association (ILEA), formerly known as the International Special Events Society (ISES), offers the certification.

CSEP is a globally recognized credential that signifies a commitment to professionalism and excellence in the field of special events. It is designed for event planners, designers, producers, and other professionals involved in creating and managing various scales and types of events.

To become CSEP certified: 

• Accumulate at least three years of full-time professional employment in the special events industry.
• Submit an application for the CSEP program, offered four times a year by the International Live Events Association (ILEA).
• Familiarize yourself with the structure of the CSEP exam and testing periods, which can be found on the ILEA website.
• Participate in the CSEP exam during the designated testing periods.
• Re-certify every five years to maintain your CSEP certification.

3. CPCE – Certified Professional in Catering and Events

The Certified Professional in Catering and Events (CPCE) is a designation awarded to professionals in the hospitality and events industry, specifically those specializing in catering and event management. The National Association for Catering and Events (NACE) offers the certification. 

The CPCE certification is recognized in the catering and events industry as a mark of excellence, showcasing a professional’s commitment to high standards and expertise in the field.

To become CPCE certified:

• Fulfill specific education and work experience criteria set by NACE. Eligibility may include a combination of academic qualifications and professional experience in the catering and events industry.
• Study for the CPCE exam, which covers various aspects of catering and event management, including food and beverage management, event design, logistics, and financial management.
• Schedule and take the CPCE exam, demonstrating your knowledge and proficiency in catering and event-related topics.
• Engage in ongoing professional development to stay current with industry trends.
• Renew your CPCE certification periodically, as specified by NACE. 

4. CMM- Certificate in meeting management

The CMM Certification is a comprehensive training initiative designed to hone participants’ business management skills. This program covers essential topics in business management and sets a “global standard of excellence” within the industry.

The program’s main goals are to teach upcoming leaders how to handle and analyze business data, develop the skills needed to effectively lead teams, and provide insights into finance, risk analysis, and other aspects of business management. 

The CMM program is essential for event organizers. It helps them grasp the ins and outs of data usage, master risk management, and build strong management and leadership skills, all vital for the success of events.

To become CMM certified:

• Sign up for the CMM certification program with customized training and study curriculum.
• Engage in the training provided by University of Virginia professors, covering crucial business management topics such as strategic negotiations, business analytics, and risk mitigation.
• Successfully finish the coursework, ensuring you grasp the important event management and business concepts.
• Participate in the case study project integrated into the program, applying what you’ve learned to real-world scenarios in the event management industry.
• Fulfill all requirements outlined by the CMM certification program to qualify for certification.

5. VEMM – Virtual Event and Meeting Management

VEMM, or Virtual Event and Meeting Management, refers to a comprehensive training program offered by the Event Leadership Institute. It is designed to equip individuals with the essential skills and knowledge needed to excel in the dynamic field of virtual event management. 

The VEMM program covers various topics related to planning, organizing, and executing virtual events and meetings. Participants gain insights into key aspects such as strategic planning, technology utilization, and effective management techniques specific to the virtual event landscape. For some more knowledge about virtual event management, check out our article on How to Create Engaging Virtual Networking Events That Boost Business . 

To become VEMM certified:

• Visit the official Event Leadership Institute website and enroll in the Virtual Event and Meeting Management (VEMM) Certificate program.
• The program is available on-demand, allowing participants to access the content conveniently, making it flexible for individuals with different schedules.
• To successfully complete the program and earn the certificate, participants must achieve a passing grade of 75%.
• Participants who successfully complete the program and meet the passing grade requirement receive a Virtual Event & Meeting Management certificate.

6. DES- Digital Event Strategist

The Digital Event Strategist (DES) certification is a designation provided by the Professional Convention Management Association (PCMA). It is designed for professionals in the events industry who specialize in planning and executing digital and virtual events. It signifies expertise in navigating the complexities of online events, encompassing areas such as technology integration, audience engagement, content delivery, and overall digital event strategy.

To become a Digital Event Strategist:

• Ensure you meet the eligibility criteria set by PCMA, which may include a combination of education and professional experience in the events industry.
• Enroll in the Digital Event Strategist certification program offered by PCMA. Check the PCMA website for details on enrollment procedures.
• DES event certification consists of three processes: demonstrating previous professional experience in the industry, the DES Online Learning Program, and the exam. The curriculum and exam cover user experience, content development, product launches, audience acquisition, and monetization techniques. The exam is based on this curriculum, as detailed on the DES Certification page. 
• Engage in the program’s curriculum, which typically covers topics such as virtual event technologies, audience experience, and strategic planning for digital events.
• Successfully pass the DES certification exam, demonstrating your understanding of key concepts related to digital event strategy.

7. CGMP –  Certified Government Meeting Professional

The Certified Government Meeting Professional (CGMP) certification is a designation offered by the Society of Government Meeting Professionals (SGMP). It is designed for individuals involved in planning and organizing meetings and events within the government sector. The CGMP certification demonstrates a commitment to adhering to ethical and professional standards in government-related event management.

To Become CGMP Certified:

• Ensure you meet the eligibility criteria set by SGMP, which may include a certain level of experience in government meeting planning.
• Attend the CGMP training program offered by SGMP. This program typically covers essential topics related to government meeting planning, ethics, and industry best practices.
• The program comprises a 100 multiple-choice-question exam and a three-day course consisting of instruction within various areas, specifically ethics, Federal budget and appropriations, Federal travel regulations, and contracting.
• Successfully pass the CGMP certification exam. Renew your certification if needed. 

8. CEM – Certified in Exhibition Management

The Certified in Exhibition Management (CEM) is a globally recognized professional designation for individuals in the exhibitions and events industry. Administered by the International Association of Exhibitions and Events (IAEE), the CEM designation signifies a high level of expertise in exhibition and event management. 

To Become CEM Certified:

• Ensure you meet the eligibility criteria set by IAEE, which often includes a combination of education and work experience in the exhibitions and events industry.
• Enroll in the CEM program. The program typically includes a series of educational modules and courses covering various aspects of exhibition management.
• Candidates must choose nine out of the 12 courses offered and pass an exam after completing each course. Candidates are given three years to complete all nine courses and exams. 
• Through an extensive process, the CEM program provides a thorough and detailed education of the event industry, and graduates of the program benefit not only from the newfound knowledge but also from the valuable network of fellow CEM professionals.

9. CEPS –  Certified Event Planning Specialist

CEPS, or Certified Event Planning Specialist , is a certification offered by the National Career Certification Board, specializing in entry-level certification for the career training industry. While it may not be as extensive as some other certifications, CEPS provides tangible proof of expertise, which is particularly beneficial for individuals starting their careers in the events industry.

How do I become Certified?

To attain the CEPS certification:

• CEPS does not require prior work experience or specific coursework, unlike some certifications. It is accessible to entry-level professionals in the events industry.
• The primary requirement is to pass a 30-question exam, following preparation with a few practice exams.
• The certification process, including the exam, costs $175 to complete.
• Geared towards entry-level event professionals, CEPS can enhance career opportunities and serve as a valuable credential in the industry.

10. CQEP – Certified Quality Event Planner

Becoming a Certified Quality Event Planner signifies expertise across various event industry best practices. Administered by the Management and Strategy Institute, the CQEP is an excellent entry-level certification catering to those new to the event space. Fundamental topics covered in the certification include risk analysis, planning and budgeting, defining objectives, and storyboarding.

To attain the CQEP certification:

• Participate in the online training course provided by the Management and Strategy Institute, covering essential topics in event planning.
• Successfully passed the online exam, demonstrating comprehension of the key concepts and best practices introduced in the training.
• Upon completing the training and successfully passing the exam, graduates will be awarded 30 Professional Competency Units from the Management and Strategy Institute.
• Graduates will receive an official MSI Certification by mail, recognizing their achievement and expertise in quality event planning.

11. CTSM –  Certified Trade Show Marketer

The Certified Trade Show Marketer (CTSM) designation is a certification program offered by Exhibitor Media Group. It is designed for trade show and event marketing professionals, providing specialized training and recognition for individuals involved in planning and executing trade show strategies. The CTSM certification signifies a commitment to excellence in the trade show industry.

To obtain the Certified Trade Show Marketer (CTSM) designation, candidates must follow a structured three-step process:

• Enroll in a 28-session core curriculum that covers a diverse range of topics. This includes an in-depth exploration of subjects such as Global Exhibit Marketing, Measurement & Analytics, and Management & Leadership. The curriculum is designed to provide candidates with a robust understanding of various aspects of trade show marketing.
• Upon completion of the core curriculum, candidates must take a final exam. To earn the CTSM designation, a minimum score of 75% is required. This exam assesses candidates’ knowledge and comprehension of the materials covered during the training.
• Following successful exam completion, candidates are expected to build a portfolio showcasing real-life trade show projects for which they were responsible. 

12. SEPC – Sustainable Event Professional

In 2022, the Events Industry Council (EIC) introduced the Sustainable Event Professional Certificate (SEPC) program. This interactive and accessible online course is designed for event professionals seeking to advance sustainability and social impact within their organizations and global business events. 

The SEPC comprises 16 modules covering key areas such as recognizing the business value of sustainability, enhancing environmental performance in meetings and events, and employing effective methods to achieve social impact goals. This engaging and insightful format ensures a comprehensive and user-friendly learning journey. After obtaining the certification and before planning your next event, check out our article on 19 Innovative Strategies for Achieving Sustainability in Events . 

To become SEPC-certified:

• As part of the program, participants will have access to a digital workbook with activities to customize a roadmap for their own sustainable event. 
• Participants must complete 16 modules that include understanding the business value of sustainability, improving the environmental performance of meetings and events, and effective methods for achieving social impact goals.
• Finally, candidates are required to submit a Final Sustainable Capstone Project, integrating the knowledge gained from the coursework. 

13. American Marketing Association PCM –  Professional Certified Marketer

The Professional Certified Marketer (PCM®) program is an advanced certification offered by the American Marketing Association (AMA), which happens to be the biggest and most respected global organization for marketing professionals. This certification is a mark of expertise in professional marketing theory and practice.

To become PCM certified:

• AMA requires you to pursue ongoing marketing education and growth through Continuing Education Units (CEUs) and recertify every three years. This applies to all AMA PCM certifications , i.e., Content Marketing, Digital Marketing, Social Media Marketing, and more. 
• You must report your CEUs online through the AMA system. You are encouraged to report CEUs as they are earned, but all CEUs must be reported by no later than the expiration date on your certificate.
• The exam comprises 120 multiple-choice questions and will take about two hours to complete, with the option of a 15-minute break halfway through. Answer 80% of the questions correctly and receive your AMA PCM certification.

“Planning” is a very important step for organizing an event. These certificates confirm that you’ll perform this step well in the eyes of your clients in the market. According to a research paper published by the Buffalo State College titled Event Planning: Understanding the Process Through Gained Experience and Research , there are different kinds of event planners in the market. However, all of them are adamant about getting these certificates to ensure that their planning phase goes smoothly. 

Event planning certifications offer a range of benefits for professionals in the field. Here’s a quick look at why earning these certifications can significantly boost your career:

• Credibility Boost: Event planning certifications enhance your professional credibility. For instance, holding a Certified Meeting Professional (CMP) designation signifies that you meet rigorous standards, instilling confidence in clients and employers regarding your competence.
• Specialized Expertise: Certifications allow you to specialize, making you a sought-after expert. For instance, obtaining a Sustainability Certification demonstrates your proficiency in organizing eco-friendly events and attracts clients specifically seeking that expertise.
• Career Advancement: Earning certifications opens doors to advanced career opportunities. For example, a Certified Special Events Professional (CSEP) designation is recognized globally and can propel you into leadership roles within the events industry.
• Competitive Edge: In a crowded field, certifications set you apart. The International Live Events Association (ILEA) Certification offers a comprehensive approach, giving you a competitive edge by showcasing your commitment to excellence and adherence to industry standards.
• Client Confidence: Clients are more likely to trust certified event planners. For example, achieving the Event Planning and Management Certification from a reputable institution assures clients that you have undergone rigorous training, guaranteeing a seamless event execution.

Choosing the right event planning certification is a personal decision based on your career goals, interests, and resources. Take the time to thoroughly research and evaluate each option before choosing. Here are a few checkpoints that can help you with your decision- 

• Identify Your Focus: Identify your specific area of interest within event planning, whether it’s corporate events, trade shows, or digital events. Choose a certification that aligns with your desired specialization.
• Research Reputable Programs: Look for certifications from well-known and respected organizations in the events industry. Consider those recognized globally and with a solid reputation for providing comprehensive and valuable training.
• Check Industry Recognition: Ensure that the certification you’re considering is widely recognized and respected within the event planning industry. A certification with broad industry acknowledgment adds credibility to your profile.
• Look at the Lesson Plan:  Review the curriculum and requirements of each certification program. Assess the time commitment and resources required for each certification. Ensure that the content aligns with your career goals and that the program offers a well-rounded education in event planning.
• Evaluate Cost and Return on Investment: Consider the cost of the certification in relation to the potential benefits and career advancement it can bring. Assess the return on investment in terms of increased job opportunities and earning potential.
• Verify Accreditation: Ensure that the certification program is accredited by relevant educational or professional bodies. Accreditation adds an extra layer of assurance regarding the program’s quality and adherence to industry standards.

After securing an event planning certification, making the most of it for career advancement is crucial. Showcase your credentials proudly on your business card, resume, personal website, LinkedIn, and email signature. 

For certified event managers holding multiple certifications, staying connected with the granting organizations, such as ISES, is vital. These organizations often have active local chapters, providing opportunities for networking and sharing best practices among event planners. Getting certified is just the start. Now, use that certification to plan events and grow your career. And if you ever get stuck while planning your next event, check out our article on – The Road to Seamless Events: Handling 17 Event Planning Problems and Solutions Like a Pro . 

To stay abreast with all the latest information about the event industry, visit our site— Eventible . 

Speaker’s Corner: Irakli Arjevanidze, Co-founder and Director at IBCCS Tax

21 Event Planning Skills that Ensure Success in 2024

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Alison Bensch

Senior director of global events, cloudinary, proudest of.

In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself.

ImageCon is our flagship customer summit. In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media.

Our hosted event series included about 8 virtual events across North America and EMEA markets. To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag.

Rockstar Mode

ImageCon was a success, in part, because we secured high-quality speakers and focused on providing true value to attendees by creating sessions to optimize their usage of the Cloudinary platform to improve their business. We featured customers in the content by doing customer spotlights. We also improved the production level of the summit by partnering with an agency.

I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year.

Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours. We wanted to recreate these virtually, without making them feel like webinars. We succeeded, in part, because we invested in high-quality talent to attract participants and create fun, memorable moments we probably could not have pulled off in-person.

We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate. Of course, everything was branded, right down to the salt and pepper. We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share.

After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business. In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones.

Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. We will continue to measure the performance of this content.

For the hosted events, we evaluate success by measuring pipeline acceleration. So, we consider where event guests are in their consideration process before attending the event. We use the event, and event follow-up, to help move the prospect or customer to the finish line. We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event.

While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We document the positive feedback we receive from attendees and sales reps for internal use and marketing purposes.

Survivor Mode

Another challenge was creating an event strategy against a backdrop of so much uncertainty. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour. I made the decision from the onset of the year to plan for virtual events, given our small team and resources. This allowed us to create more effective and engaging virtual events from the start and maximize our budget.

Nothing beats in-person events, and I am excited to be moving forward with these in 2022. But I plan to continue with digital and hybrid events, as well, for a number of reasons. When done right, they can be more memorable than in-person ones, and certainly more convenient. They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees.

Annie Yuzzi VP

Global corporate events and experiences, sumo logic, bethany roskin murphy, director of global events, drift, charlene kate ditch, founder, charlene kate events, gabrielle d., global events director, automation anywhere, gerilynn marburger, director, global events, hewlett packard enterprise, hollie ashby, senior manager, cxo and third party events, palo alto networks, lindsey cohen, director- event marketing, snyk, ceo & chief event strategist, liz king events, nicola kastner, vice president, global head of event strategy, sap, rachel russell, field marketing manager, even, samantha calle, associate director, xandr, margaret shaeffer, head of field marketing & events, linearb, traci depuy, head of global events, salesforce, dale rickert, global conference head of greentech festival, matthew lin, head of marketing, beetc, emilie watrob, head of event marketing, zs, katherine leong, director, corporate events, gainsight, sr. director, marketing technology (brand and events), salesforce, karim youssef, creative director, dpw, elizabeth thomas, head of global events, elastic, gerry schneider, vp events at wearedevelopers, director, global events at hewlett packard enterprise, mike kalyan, event and seminar marketing manager, shrm.

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Corporate Event Planning & Execution: A Comprehensive Guide

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Corporate events connect businesses with their employees, clients, and industry partners. These events, often referred to as corporate social events, provide a platform for fostering relationships, sharing knowledge, and achieving organizational goals. However, organizing successful corporate events requires meticulous planning, effective event management, and attention to detail. This comprehensive guide will take you through the process of corporate event planning, covering various event types, key considerations, strategies for event marketing, seamless execution, and post-event analysis. Whether you are an experienced corporate event manager and planner or new to the field, this guide will provide valuable insights to optimize your event strategy and create impactful experiences.

I. Understanding Corporate Social Events

Corporate social events encompass various gatherings that facilitate engagement, collaboration, and relationship-building. But what is events management ?

Let’s delve deeper into the different types of corporate social events and their unique characteristics:

Corporate Meetings and Conferences

Corporate meetings and conferences bring together employees, stakeholders, event managers, or industry experts to discuss strategies, share knowledge, and foster collaboration. These events can range from small team meetings to large-scale conferences with keynote speakers , breakout sessions , and networking opportunities. As a corporate event planner , understanding these events’ objectives and target audience is crucial for designing engaging and productive experiences .

Team Building and Retreats

Team-building events and retreats are designed to show people skills, strengthen interpersonal relationships, enhance teamwork, and boost employee morale. These events often incorporate interactive workshops , outdoor activities, and team-building exercises to provide employees with a platform to bond and develop essential skills. As a corporate event planner, you play a pivotal role in designing activities and creating an environment that fosters teamwork, collaboration, and employee engagement.

Client Engagement

Client engagement events focus on cultivating relationships with existing clients or attracting new prospects. They range from intimate dinners and networking receptions to product launches, press conferences, and trade shows. The event planners’ aim in client engagement events is to provide a memorable experience highlighting the company’s offerings and fostering long-term partnerships. As a corporate event planner, you create an environment that facilitates meaningful interactions between clients and your company, showcasing your products or services and leaving a lasting impression.

Corporate Hospitality

Corporate hospitality events are designed to entertain clients, partners, or stakeholders and enhance business relationships. These events can include sporting events, exclusive parties, or VIP experiences . They provide opportunities for companies to demonstrate appreciation for their clients, strengthen existing partnerships, and create opportunities for meaningful interactions. As a corporate event planner specializing in corporate hospitality events, you craft experiences and virtual events that align with your company’s brand and values while ensuring guests feel valued and appreciated.

II. Corporate Event Planning Considerations

Successful corporate event planning requires careful consideration of various factors to ensure seamless execution of the event schedule and achieve desired outcomes.

Let’s delve deeper into the key considerations to optimize your corporate event planning process :

Defining Objectives and Target Audience

Before diving into event planning, defining clear objectives and identifying the target audience is paramount. It’s not just about knowing who will attend, but understanding their needs, expectations, and demographics. This deep understanding will guide decision-making throughout the planning process, ensuring the event caters to their requirements and aligns with the event organizer’s overall purpose. For instance, if the target audience is a younger demographic, the event might incorporate more tech-savvy elements or contemporary themes.

Deep attendee understanding drives decision-making, aligning the event with their needs, including aspects like catering, and the organizer’s purpose.

Budgeting and Resource Allocation

Budgeting and resource allocation are foundational to the success of any corporate event. Establishing a realistic event budget is the first step. Once you have a clear financial picture, allocating resources appropriately becomes crucial. Carefully allocate funds for the event venue, rental, catering, audiovisual equipment , marketing, staffing, and other necessary expenses. Effective resource allocation ensures that each aspect of the event, from the keynote speaker to the last-minute details, receives sufficient attention and contributes to its overall success.

Venue Selection and Logistics

Venue selection and logistics play a pivotal role in setting the tone for the event. Selecting the right venue is vital to create the desired atmosphere and accommodate the number of attendees. Factors such as location, capacity, accessibility, parking, and technical capabilities should be at the forefront of the decision-making process. Additionally, planning logistics like transportation for attendees, accommodation options, and on-site facilities is essential to provide participants with a smooth and seamless event experience.

Program Development and Content

Program development and content are the heart of the event. Crafting a well-rounded program that aligns with the event’s objectives and caters to the audience’s preferences is essential. Determine the event’s format, which may include keynote presentations , panel discussions, workshops, and interactive sessions. As a corporate event planner, it’s crucial to select engaging and knowledgeable speakers or facilitators who can provide valuable insights, captivate the audience , and contribute to the event’s success. The content should resonate with the audience, be relevant to the industry, and provide actionable takeaways.

Event Marketing

An effective event marketing strategy is crucial for attracting attendees, generating excitement, and creating a buzz around corporate events. Utilize channels such as social media , email marketing , industry publications , and collaborations with influencers to reach the target audience. Create engaging content, visually appealing visuals, and compelling messaging to entice potential attendees and build anticipation.

An effective event marketing strategy is more than just promotion; it’s about creating a narrative around the event. Utilize channels such as social media , email marketing , industry publications , and collaborations with influencers to reach the target audience. Create engaging content, visually appealing visuals, and compelling messaging to entice potential attendees and build anticipation.

On-Site Execution and Event Production

During the event, meticulous attention to detail and effective on-site execution of event management tasks are vital for a seamless and successful corporate event.

Consider the following aspects:

Event Day Coordination

Effective coordination is essential on the event day to ensure everything runs smoothly. Coordinate logistics such as registration check-in , audiovisual setup , and seating arrangements . Assign staff members to specific roles and responsibilities, ensuring they are well-prepared to manage on-site issues promptly and efficiently.

Attendee Experience and Engagement

Enhancing the attendee experience is crucial for the success of a corporate event. Incorporate interactive elements and activities that encourage engagement and networking among attendees. Consider implementing event apps or online platforms that facilitate participant communication and collaboration. Engaging attendees through live polling, Q&A sessions, or interactive workshops provides valuable and memorable experiences .

Speaker and Presenter Support

Speakers and presenters play a critical role in delivering engaging and informative content. Provide them with support and resources to ensure their presentations run smoothly. Share event guidelines, offer technical assistance, and conduct rehearsals if needed. By ensuring that speakers are well-prepared and supported, you contribute to the overall quality of the event.

III. Event Marketing Strategies for Corporate Events

Event marketing is more than just promotion; it’s about creating a narrative around the event that resonates with the target audience. Implementing effective event marketing strategies is vital to maximize the success of your event and ensure it stands out in a crowded marketplace.

Let’s dig deeper into the essential strategies for event management companies optimizing successful event and marketing for corporate events:

Developing an Event Marketing Plan

An event marketing plan is the blueprint for all your promotional activities. Create a comprehensive plan that outlines your target audience, messaging strategy , and unique value proposition. Identify the most effective channels to reach your target audiences, such as social media platforms, email marketing, industry publications, and collaborations with other top event managers, professionals, and influencers. A well-structured marketing plan ensures that every promotional effort is aligned with the event’s goals and resonates with the intended audience. Develop a timeline and marketing calendar to ensure consistent and strategic promotion.

Teaser Campaigns and Pre-event Engagement

Teaser campaigns and pre-event engagement are about building anticipation and creating a sense of excitement leading up to the event. Utilize teaser emails, social media posts, and engaging content to provide sneak peeks into what attendees can expect. Encourage audience interaction through contests, giveaways, or exclusive early-bird offers. This strategy not only boosts registration rates but also ensures attendees are engaged and invested even before the event begins. Utilize your website or landing page to showcase event highlights, speaker profiles, and registration information.

Creating Branded Sites and Apps

Developing branded sites and apps for your event can significantly enhance the attendee experience. Hosting a dedicated event website or mobile app that serves as a one-stop-shop for all event-related information. Ensure the platform is user-friendly and visually appealing, providing features like event schedules, speaker bios, interactive maps, and networking capabilities. Incorporate your company’s branding elements to reinforce brand recognition and create a cohesive event experience.

Collaboration with Industry Partners

Collaboration with industry partners can be a game-changer for your event’s reach and credibility. Partnering with industry influencers, associations, or media outlets can significantly expand the reach of your corporate event. Collaborate on cross-promotional activities, such as guest blog posts, interviews, or joint social media campaigns. By leveraging the networks and expertise of your partners, you can attract a broader audience, enhance event visibility, and strengthen the event’s reputation in the industry.

Post-event Follow-up and Evaluation

The event might be over, but the engagement shouldn’t be. Maintaining engagement with attendees after the event is crucial for sustaining relationships and gathering valuable feedback. Send personalized thank-you emails, share event highlights on social media, and provide access to post-event resources or recordings. Conduct surveys or feedback forms to evaluate attendee satisfaction and identify areas for improvement in future events.

Assessing the return on investment (ROI) of your corporate event is crucial for future planning and decision-making. Define key performance indicators (KPIs) aligned with your event objectives, such as attendee satisfaction, lead generation, revenue impact, or brand visibility. Utilize event management tools and analytics to track and measure the success of your event against these KPIs, ensuring that every dollar spent on the event yields a positive return.

IV. Seamless Execution and Event Management

Executing a corporate event is not just about the planning phase; it’s about ensuring that every detail is executed flawlessly on the day of the event. This requires meticulous planning, attention to detail, and effective project management.

Here are key aspects to consider for seamless event management:

Event day coordination is the linchpin of a successful event. On the day of the event, everything you’ve planned for comes to fruition. Effective coordination and organization are essential to ensure that everything goes off without a hitch. Ensure all logistics, such as registration check-in, audiovisual setup, and seating arrangements, are in place well in advance. Assign staff members to specific roles and responsibilities, ensuring they are well-prepared to handle and manage any on-site issues that may arise promptly. Having a dedicated team for event day coordination ensures that attendees have a smooth experience from the moment they arrive until they leave.

The success of any event is often measured by the experience of its attendees. Attendee experience and engagement are paramount for the success of a corporate event. To actively engage attendees, incorporate interactive elements such as live polling, Q&A sessions, or other networking events and activities. These elements not only keep attendees engaged but also provide them with valuable takeaways from the event. Utilize event technology solutions, like dedicated event apps or platforms, to facilitate seamless communication and networking opportunities among participants. Remember, a satisfied attendee is more likely to return for future events and spread positive word-of-mouth.

Speakers and presenters are often the highlight of corporate events. Providing them with the necessary speaker and presenter support ensures that they can deliver their best. Support speakers and presenters in person to ensure their presentations run smoothly. Share event plans and guidelines, offer technical assistance, and conduct rehearsals if necessary. Clear communication and support not only help create a positive experience for speakers but also enhance the overall quality of the event. When speakers feel supported and prepared, they can focus on delivering impactful presentations that resonate with the audience.

V. Post-Event Analysis and Evaluation

The conclusion of an event is just the beginning of another crucial phase: post-event follow-up and evaluation. After the event, conducting a thorough analysis and evaluation is essential to assess the event’s success and gather valuable feedback for future improvements to event venues.

Here’s how you can effectively evaluate your corporate event:

Attendee Feedback and Surveys

Collect feedback from attendees through post-event surveys or feedback forms. This direct input is invaluable in understanding the attendee experience. Ask specific questions about their overall satisfaction, session content, speakers, logistics, and suggestions for improvement. Analyze the feedback to identify areas where the event excelled and areas that require attention in future events. This feedback loop is essential for continuous improvement and ensuring that future events meet or exceed expectations.

Data Analytics and Performance Metrics

Utilize event management tools and analytics to track and measure key performance metrics . Assess metrics such as attendee registration numbers, engagement levels, social media reach, conversions, and return on investment. Analyzing these metrics provides insights into the event’s impact and helps refine future event strategies.

Measuring event ROI is not just about financial returns; it’s about understanding the overall impact of the event. Utilize event management tools and analytics to track and measure key performance metrics . Assess metrics such as attendee registration numbers, engagement levels, social media reach, conversions, and return on investment. Analyzing these metrics provides insights into the event’s impact, its effectiveness in achieving set objectives, and helps refine future event strategies.

Stakeholder and Team Debriefings

Hold debriefing sessions with your team and key stakeholders involved in the event planning and execution. These sessions are an opportunity to reflect on the event’s successes and challenges. Share insights, discuss successes, challenges, and areas for improvement. Promote open communication and collaboration to ensure that valuable lessons learned from past events are applied to future ones. These debriefings help foster continuous improvement and contribute to the success of future events.

Corporate events are powerful platforms for businesses to connect with stakeholders, foster relationships, and achieve goals. By understanding the different types of corporate events, implementing effective planning and event marketing strategies, ensuring seamless execution, and conducting thorough post-event analysis, you can create impactful and memorable experiences. Whether you are an experienced corporate and event manager or planner or new to corporate event planning, this comprehensive guide provides valuable insights to optimize your event strategy. Remember to define clear objectives, allocate resources wisely , engage attendees through targeted event marketing efforts, and continuously evaluate and improve your pre-event planning strategy for ongoing success.

With careful planning, meticulous execution, training, and continuous improvement, corporate events can become valuable tools for building brand recognition , driving business growth, and nurturing meaningful connections.

Frequently Asked Questions

Questions to ask when planning a corporate event.

Planning a successful corporate event requires a strategic approach. Start by defining the event’s purpose: is it for brand promotion, employee engagement, or stakeholder networking? Knowing the “why” will guide other decisions. Next, identify your target audience, which will influence the event’s tone, content, and logistics. Estimating the number of attendees is vital for venue selection, catering, and other logistics. Lastly, set a realistic budget, considering all potential costs, from technology to entertainment, ensuring you get the best return on investment.

How do you choose a corporate event planning company?

Choosing the right event planning company can make all the difference. Begin by assessing their experience: have they managed events similar to yours in scale and purpose? Client testimonials and case studies can provide insights into their capabilities. A company’s adaptability is also crucial; they should be receptive to your ideas while bringing their expertise to the table. Before finalizing, discuss budget constraints to ensure transparency and avoid future discrepancies.

Questions event planners ask their clients?

A seasoned event planner will deeply understand a client’s vision and expectations. They’ll inquire about the event’s primary objectives: brand visibility, stakeholder engagement, or employee recognition. Specifics about preferred themes, color schemes, or cultural elements help tailor the event ambiance. They’ll also probe for non-negotiables or specific brands/vendors the client wishes to associate with, ensuring the final event aligns perfectly with the client’s ethos.

How do you get into corporate event planning?

Corporate event planning demands a blend of passion and practicality. Start by immersing yourself in the industry, attending events, and observing the intricacies. Formal education in event management or related fields can provide foundational knowledge. However, real-world experience, through internships or volunteering, is invaluable. As you navigate the industry, cultivate relationships with vendors, venues, and other planners, as networking is the cornerstone of this profession.

How to start a corporate event planning business?

Embarking on an entrepreneurial journey in event planning requires meticulous planning. Draft a comprehensive business plan highlighting your niche, whether it’s tech conferences, luxury product launches, or team retreats. This will help in targeting your marketing efforts. Invest time in understanding market trends and the latest in event technology. Your portfolio is your calling card; even if it starts with smaller events, ensure it showcases your versatility and attention to detail. Building strong vendor relationships can also give you a competitive edge, ensuring you deliver top-notch events every time.

What is corporate event planning?

Corporate event planning is about creating memorable experiences that align with a company’s objectives. It encompasses many events, from product launches aiming to generate buzz conferences designed for knowledge sharing to employee retreats focused on team-building. Each event reflects the company’s brand and values, tailored to engage the target audience, whether it’s clients, employees, or stakeholders. Corporate event planning can significantly enhance a company’s image and relationships with the right blend of creativity and logistics.

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ONLINE CORPORATE EVENT TRAINING

Are you a company that is in need of corporate event planning education for your staff, what, if any training are you providing for your team, does your event staff know how to mitigate the hidden risks and dangers of events., learn to identify potential risks, plan for risks and eliminate risks at events., the event u’s curriculum is the solution you are looking for.

We’re Going Live! With E.P.I.C.

We’ve turned our highly successful in classroom Going Live! University Curriculum and strategically redesigned it into an interactive engaging online corporate event planning course E.P.I.C. . It’s the perfect solution for your employees that have a need to learn or enhance their event planning skills right at their fingertips and at their own pace! We’re Going Live! with E.P.I.C. .

E.P.I.C. DELIVERS:

• Insiders’ tips on corporate event management to ensure your team is always prepared for every contingency;
• The real world stuff you can only learn from 35 years of in the field event experience;
• Secrets from industry veterans on how to minimize risks and avoid costly mishaps that can undermine any event;
• The fundamentals of corporate event planning, including sales, operations, site inspections, booking entertainment, food and beverage selection, and more;
• 24/7 access to online training materials so they can train where ever and whenever it’s most convenient!

E.P.I.C. PROVIDES CORPORATE EVENT PLANNING EDUCATION IN 3 MAJOR THEMES :

The foundation, learn the essential elements of corporate event production, becoming a successful corporate event planner.

• Important personality traits and how they play a role in the planning process
• Essential Habits for Success
• Mastering the “art of recovery”
• Communicating with clients, guests, vendors, employees

Growing Your Client List

• Marketing Yourself to Your Niche
• Developing Calls to Action

The Fundamentals

Discover the logistics of what’s required to run a successful event.

• Goal Setting & Meeting Customer Expectations
• The Fundamentals of Budgeting & Pre-Event Planning
• Selecting & Inspecting Venues
• The Pros & Cons Indoor & Outdoor Events
• Making a Lasting Impression with Funky Spaces
• The do’s and don’ts of Menu PlanningAlcohol, is it right for your event?
• Selecting Entertainment that fits the Event Goal and the Audience
• Event Planning Risks & Safety Precautions
• What to Do When Disaster Strikes

Explore strategies to manage your time and keep up with deadlines and commitments

• Proven Time Management Tactics
• Organization & Using a Systematic Approach
• Trends, Tools, & Leveraging Social Media

CORPORATE BONUS: ~ The Event U issues certificates of completion to all who successfully complete the courses and volume discounts are available.

E.p.i.c. is live, you have nothing to lose, but so much to gain you’ve been wishing for a successful career as a corporate event planner; now's your chance to make that dream come true, what you can expect from e.p.i.c., practical, real world corporate event training.

Each online module immerses trainees into the world of corporate event planning. They’ll learn ways to avoid hidden disasters, as well as how to ask the right questions. The Event Planning Intensive Course’s in-depth, 15 module format ensures your event management team is prepared for the many complexities of planning live events — from menu planning, event design and layout, asking the right questions, weather calls, contracting entertainment, to working with the fire marshal to minimize safety risks.

Leading Edge Technology

The Event U ’s programs are set up for today’s corporate employee. Your company operates in a fast-paced environment, and your employees are constantly on the go. They need portable options that fit their busy lifestyles. That’s why all your course materials are available online 24/7 and can be accessed anytime PC’s, tablets and mobile devices.

A No-Questions-Asked 30 Day Guarantee

We’re so sure you will love The Event U ’s training program that we offer a no-questions-asked, complete 30 day Money Back Guarantee.

E.P.I.C. IS LIVE!

Tuition & fees, give your team members this 10 hr online course you can't afford not to..

Please see the chart below for specific pricing.

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• Yearly Billing
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Active Licenses

$2,250 /year, $4,250 /year, $10,000 /year, $18,750 /year, $26,250 /year, $30,000 /year, $189 /month, $359 /month, $849 /month, $1,599 /month, $2,199 /month, $2,499 /month, are you still unsure if the event u ’s e.p.i.c. online program is the right one for your event planning team.

We understand that a decision like this is a big one. It requires an investment of your time, talents, and money. If you are considering enrolling multiple members of your team, we would like to discuss a bulk option for you. Please contact us via email and we will contact you to schedule a call.

Check out a 90 second sample of the online course

STILL NEED HELP?

Please add your name and email address to the form below to get your FREE download of The Event U ’s Corporate Event Planning Intensive Course Prospectus . You’ll discover more information about how E.P.I.C. could be a game changer your team needs to take your company’s events to the next level.

WHAT IS THE EVENT U?

The Event U is an educational platform both in-classroom and online dedicated to teaching a comprehensive, step-by-step process to planning and executing stellar corporate events.

Our Event Planning Intensive Course (E.P.I.C.) offers practical instruction to corporate employees who are looking for a convenient, comprehensive online event management course.

We’ve put decades of experience about event planning into E.P.I.C. , including lessons we’ve learned from behind the curtains, in the green rooms, at the loading docks, in the ballrooms, and at the design tables as we produced spectacular corporate events. You’ll get an insider’s guide to everything The Event U ’s founder Darren W Johnson knows about planning elite events.

Within each of E.P.I.C. ’s course modules are opportunities for users to learn and understand the logistics of what it takes to plan and execute successful corporate events. The training materials cover lessons from the trenches, as well as proven strategies that will prepare you for a career as an in-demand events manager.

We’ve broken E.P.I.C. into 15 individual learning modules that fall under three key themes. The course is designed to build a strong foundation so that you can effortlessly create or enhance a career you love. You get more than 10 hours of training materials to ensure that when it’s time for you to plan your first corporate event, you’ll be armed with the tools, knowledge, and insights you need to hit the ground running.

Certificate - upon successfully passing e.p.i.c. you will receive an official certificate of completion from the event u, the industry’s fastest growing event education company., ready to enroll your team today.

CORPORATE BONUS: ~ All purchases will receive a free digital copy of Going Live, the Ultimate Guide to Corporate Event Planning Textbook

For Colleges, Universities, Or Trade Schools That Want to Introduce Students To The World of Corporate Event Planning

INDIVIDUALS

For Busy Individuals Interested In Corporate Event Planning Who Need Flexibility In Their Training

A full service education and training company, The Event U delivers comprehensive programs designed specifically for the corporate events and hospitality industry.

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Corporate Event Planning

Begin your journey to become a certified corporate event planner

Our Corporate Event Management course will give you all the knowledge, experience, and support that you need to embark on a new exciting career in events planning.

About the program.

This course is offered as part of the Certified Master Wedding & Event Planning program. The Corporate Event Planning course will cover many types of corporate events from a new product launch to a retirement dinner. Corporate and their employees celebrate many milestones and accomplishments within the lifespan of the growth and evolution of its people, products, and success

Without a structured program or expert guidance, building your business and making a name for yourself can feel like an uphill battle—frustrating, to say the least.

That's where Lovegevity comes in. We've already catapulted thousands of aspiring planners into successful careers, spanning more than 40 types of events across 25 countries. Are you next?

Course Details

Learn how to expand your live events into immersive virtual experiences:

Library of resources & templates for Wedding & Event Planners

Instructor-led and self-study options to fit your schedule and learning style

One-on-one video or phone conference calls with your instructor

Internship opportunities, both paid and unpaid, to gain real-world experience at high-profile events

The CEP Course is known as S.M.A.R.T. because it covers:

• S pecial Events: galas, fundraisers, public relations, product promotions
• M eetings: professional, corporate, business networking
• A ssemblies: conferences, conventions
• R ecognition: incentives, awards, achievements
• T raining: seminars, workshops, education

Virtual Kickoff

How to Jumpstart Your Year with Virtual/Hybrid Events & How to Become a Professional Hybrid Event Specialist

Unlock Opportunities

How to Connect with Vendors and Gain Sponsors

Platform Mastery

What Software and Platforms You Need for Successful Virtual Events

Complimentary WedTech Academy Membership

Enjoy a WedTech membership that provides ongoing access to all program updates and an ever-expanding library of resources.

free 1 year membership

Enroll With an Established & Trusted Education Provider

Lovegevity is a CTE (Career & Technical Education) provider in the wedding, event, and hospitality management education industry for over 25 years with programs in over 2,200 accredited colleges and universities.

World wide recognition

Enrollment Options

Master event producer.

As a student in the Certified Master Wedding and Event Professional Studies Program, you will learn, through a multidisciplinary approach to each area of the event profession, and gain a culmination of skills, knowledge, and expertise specific to your goals.

Become a Master of Event Production

LWPI’s Master’s Program is the most comprehensive online/hybrid program for anyone serious about a full-time wedding and event planning professional career.

WedTech Academy Membership

WedTech is a CTE program included with Master Class . It includes hands-on learning labs, workshops, and internship requirements for matriculated students seeking a College or University degree in Hospitality Management, Event Management or Project Management.

Master's Certification

Upon graduation, you will receive your Master’s Certification (in addition to your completed certificates for each course), letters of recommendation , and the professional designation as a Certified Master Wedding & Event Professional.

In Person / On Campus

For learners who prefer to go through a college or institute.

For learners who like to learn independently and at their own pace.

Course Modules

This course will cover the main types of corporate events, how to plan, design, and execute a successful corporate event, and how to charge for corporate event planning services.

Introduction to Corporate Event Planning

Kickstart your event planning journey by exploring the core services, SMART planning techniques, and project management essentials for successful corporate events.

Blueprint for a Successful Event

Dive into the nuts and bolts of event planning, covering budgeting, detailed planning steps, event marketing strategies, and staffing requirements.

The Art of Managing an Event

Become a maestro in managing corporate events by mastering fundamental management skills, effective scheduling techniques, and specific event delivery details.

Prioritizing Quality and Safety

Learn the critical aspects of maintaining quality and ensuring safety through quality control expectations, risk management, and crowd control methods.

Closing the Loop: The Review Process

Discover how to effectively wrap up an event by managing departures, addressing attendee complaints, and evaluating overall success for future planning.

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Right For You?

Our program is perfect for motivated and goal-oriented individuals who are ready to jump into the world of event planning, producing, and designing.

Wedding & Event Planners:

Traditional event planners looking to diversify their skill set would find value in learning how to pivot to virtual and hybrid events, especially in a post-pandemic landscape.

Non-Profit Organizers:

Those in the non-profit sector often rely on events for fundraising; they'd find value in the course topics on vendor relationships and sponsorships.

Creative Entrepreneurs

Creatives who often collaborate on events would gain from understanding the logistical and business side of virtual and hybrid events.

Hospitality Professionals:

People in the hospitality industry could find the course useful for hosting events at their venues and adapting to the new trend of hybrid events.

Lovegevity graduates & alumni have a 99.9%   success rate

We don't believe in simply imparting knowledge - anyone can do that. We cater to aspiring wedding and event planners who are eager to turn their passion into a profitable, fulfilling career by giving them a clear path to reach their goals. Ready to dive in? Take a look at what you’ll be learning when you enroll.

Online Course + Printed Textbook

Hybrid Learning Approach available

Career Placement through Lovegevity & Societygal

Work Experience &  Internship Opportunities

Unlimited Access to our Business Resource Library

Student Forums & Alumni Groups

Discover your potential—turn your passion for events and weddings into a fulfilling career .

Join 25 years of excellence, unlock a profitable passion, be part of the 1%, skip the guesswork, learn from the best, beyond ordinary courses, you're in good hands.

Each qualified student participates in a learning experience to identify and help develop an internship experience to meet their educational goals, career objectives, and academic requirement needs. An internship can be shadowing, a hands-on experience, and in some cases lead to a job. Students also receive academic credit, continuing education units (CEU’s), and a certificate of completion for each learning internship experience.

Don’t just take our word for it

Students Spotlight

Student Spotlight: Kathryn Maloney

Student Spotlight - Leah Williams, CWEP Graduate

Student Spotlight - Andrea Wilke

Student Spotlight Sara Flaxman - Certified Wedding & Event Planner

Student Spotlight - Marie Orta

Student Spotlight - Zeng Fang Chang

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Career Study Hybrid + Fast Track

Our unique approach offers you the chance to fast-track your learning by working on actual events, guided by industry experts who are eager to share their knowledge.

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Corporate event management in Russia

Like any megapolis, Moscow is a paradise for event management professionals. Proekta main office is located in Moscow, and our second location is in Staint Petersburg. The capital has thousands of companies, which consider it the same process of development as staff training or new product release. Almost each company faces a problem in quality corporate event management services.

MAJOR PROBLEMS YOU FACE WHEN MANAGING A CORPORATE EVENT IN MOSCOW

On the one hand, having plenty of options is great , but on the other hand, it also creates problems problems for inexperienced corporate events management company. In theory, it is easy to choose a quality partner, coordinate the contractor's work,  develop functional ideas, and find a proper venue.   Unfortunately, it is only easy in theory. Luckily, it’s cheaper to use agency’s services to organize and run corporate events in Moscow.    This is because, for inexperienced planners, each mistake they make will cost them money. For example, if you make a mistake when choosing the right partner or fail to meet your obligations, you will have to pay more to make the situation right. 

WHY IT’S A GOOD IDEA TO WORK WITH AN AGENCY

A professional agency’s experience allows them to properly arrange any corporate party in Moscow or St. Petersburg. They know how to avoid making mistakes, save time and, of course, provide professionalism. Obviously, time and quality are the main reasons you should work with an agency. You’ll save time on delegating task and receive a much higher quality event when using professionals. Corporate event planning services in Moscow is a difficult job that requires stress tolerance and inexhaustible enthusiasm, which any professional always provides.

WHAT’S THE BEST WAY TO CHOOSE AN AGENCY?

The best proven way to find a reliable partner to run you corporate event in Moscow is through recommendations. The top agency’s names are passed from person to person. However, there are cases when there’s neither time nor resources to manage your corporate events planning and search for an agency on your own. If that sounds like you, then make sure you pay attention to the company’s portfolio and range. If you can, contact this contractor’s previous clients.

CONTRACTORS YOU SHOULD AVOID WORKING WITH

The greatest mistake is to choose a partner who offers the lowest price for their services. Certainly, cost does matter, but it shouldn’t be too low or too high, especially if it’s an offsite corporate event organization. A professional corporate event agency always provides you with detailed estimate that is clear and transparent. Typically, incompetent contractors do not provide these types of estimates, rather they quote you an approximate cost. Besides this, pay attention to the way a contractor communicates. Know what their services and current project are. These factors will eventually allow you hire the right agency to plan and hold a corporate party that will please everyone. Most importantly, know that when you are planning corporate events in Russia, you will definitely need a reliable partner.

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The world’s most exciting destinations

From the world’s most professional DMCs

DMC Moscow invites you to visit our wonderful country.

Moscow is not only the political, cultural, and business centre of modern Russia, but also one of the oldest Russian cities, with a history that goes back 1000 years and many monuments of original Russian architecture and art. The golden domes of its churches, world-famous museums and theatres, broad avenues with high-rises, and cozy, typically ‘Moscow’ streets with merchants’ houses – all make Moscow one of the most popular tourist destinations. In addition to its unique attractions, Moscow is undoubtedly attractive for its economic and business potential. It possesses a wonderful infrastructure, an extensive choice of hotels, and modern exhibition centres hosting important international exhibitions and congresses. Moscow is one of the most colourful and interesting cities in the world, being equally well suited as a location in which to relax and do business.

 The Moscow region is represented by DMC Moscow , one of the leading Destination Management Companies (DMCs) in Moscow .

125252, str. Zorge 9, Moscow

[email protected]

A dynamically developing company with considerable experience of working in this field, DMC Moscow has shown itself to be a responsible partner. Our success is built on our constant striving for perfection and our quest for new ideas and opportunities in this constantly developing and competitive field.

DMC Moscow was set up by professionals. Our main aim in founding our company was to bring together experience, knowledge, creative ideas, and creative management in the MICE industry so as to be able to offer you high-quality service which is focused entirely on the client. Organizing unique business events requires profound and comprehensive knowledge of the region, advanced technologies, a team of experienced professionals, and, of course, responsible suppliers of services. We are proud to be able to call upon reliable and professional partners who provide excellent quality of service at competitive prices. Our extensive network of contacts throughout the region gives you access to experienced and well-qualified specialists.

As a leading DMC, we offer a wide range of destination-management services to participants in and organizers of conferences, seminars, exhibitions, and incentive tours in Moscow and in popular cities in our region, offering all our clients exceptional quality of service. We are keen to share with you our knowledge and experience in organizing events – including events in the most unusual forms. During the course of any event that we organize our employees will be at your complete disposal from the moment you arrive in Moscow to the moment you leave. We will do everything to ensure that your event is organized in complete accordance with your desires and is carried out to the highest professional standard. We will put together the most attractive programme for you while keeping within your budget.

Destination-management services in Moscow:

If you are planning a business meeting, conference, seminar, corporate event, incentive or teambuilding programme, or business tour, we will make sure that your programme is organized with the minimum of fuss or effort on your part. Any event of this kind will require a range of services, which we can easily tailor them to match your desires and budget. With our considerable experience in realizing international projects, we will gladly prepare and conduct your event to the highest standard. We offer the following services:

Venues for all occasions in Moscow: We will organize inspection visits and help you draw up a detailed programme. We will organize bids competitions to find the right service provider and venue for your event. We will help you choose a venue to suit both you and your business event. You will have a choice of modern and comfortable hotel conference rooms, luxurious state rooms in palaces, and much else besides. We will find the option that works best for your business event.

Incentive programmes and teambuilding events in Moscow: Realization of original ideas and incentive programmes – fulfilment of your every desire in order to ensure that you experience nothing but positive emotions and the best of moods. Incentive programmes are devised for specific groups and are tailored to the particular client’s objectives, desires, and budget. We can organize and conduct a broad range of teambuilding events – something which is of fundamental importance in improving team spirit and fostering understanding, trust, and mutual help.

An individual approach to selecting and booking hotels in Moscow: We will help you choose and book hotel rooms in the most convenient locations and at special rates to suit your desires, budget, and the status of your delegates. The hotels with which we work are always situated in locations which are as convenient as possible for getting around the city.

Organization and holding of conferences in Moscow: The success of a dynamically developing business depends on the promotion of the goods and services which the company offers. For this purpose participation in business events is essential; conferences, in particular, are especially important for corporate image and a company’s work with its partners. We will help you organize and conduct events of whatever complexity.

Logistics, transport services, transfers in Moscow:

Transport services are essential to the success of your event. Our work in this area includes coordination of transport services for participants in corporate events, provision of business and executive-class cars, provision of coaches and minibuses, meets at airports and railway stations, group transfers, exclusive transport for evening events, VIP services, and provision of chauffeured cars (for groups of whatever size). We can also place banners and notices on buses and provide special transport for baggage.

Special events in Moscow:

Special events are an effective way to underline the importance of an event. They include opening and closing ceremonies, evening receptions, exclusive concerts and shows, and gala suppers held in the location of the client’s choice (including the most exotic locations). We can take care of catering and musical accompaniment.

Provision of high-class service staff in Moscow:

We can arrange for uniformed guides in your company’s corporate style, professional translators, designers, scriptwriters, directors, and audio-video equipment and IT solutions.

Excursion programmes in Moscow:

An individual approach to organizing events for both groups and VIP guests. We can arrange special out-of-hours visits to museums and pre- and post-conference tours. We will do everything to ensure that nothing distracts you from contemplation of our region’s unique beauty and cultural attractions.

We are confident that an event which has been professionally prepared and conducted to the highest standard will make an unforgettable impression on all involved.

Event Planning Guide

The experienced event-planning staff at Moscow Hotels is ready to help you with any aspect of organization for MICE and private celebrations at hotels in Moscow. Just send us a Meeting Proposal Request with as much details as possible about your proposed event, and we'll be in touch soon with a number of options.

To help you choose the best venue for your particular Moscow event, we recommend that you consider the following aspects of event-planning:

When defining your budget for any event, remember that the rates for meeting space will only be one part of your expenditure, and make sure to allow a similar sum at least for equipment rental, refreshments, transport costs, etc. Once we know the type of event that you propose, Moscow Hotels will be able to provide you with an integrated estimate for all your meeting costs.

The choice of location depends, of course, not only on the best facilities available for your type of event, but also on where you will be staying and where most of your attendees will be traveling from. Many of the best and most prestigious MICE facilities are located in central Moscow, but bear in mind that traffic congestion in the city is often chronic, and downtown parking is also almost non-existent. Depending on your circumstances, you may well find it easier to use hotels on the outskirts of the city, near major airports, or near Moscow's major expo-centers.

In choosing your venue, you'll want to factor in not only the size and capacity of a space, but also its technical capabilities and the impression it will make on attendees. Remember that some of the most stylish and prestigious conferencing venues in Moscow often leave you with little opportunity to personalize the space for your own requirements. If you want to make your corporate identity felt to all attendees, you may be better off finding a more low-key, plain meeting space which can be decorated and adapted to your needs.

Depending on the type of meeting, you may well need more than one meeting venue to accommodate your event. For all except the smallest boardroom meetings, extra space can make a massive difference to the success of your meeting, allowing you to create a more personalized atmosphere, and giving you and your guests the chance to relax between sessions, with clear boundaries between working and rest areas, and the chance to share ideas under less formal circumstances. Many Moscow hotels offer transformer halls, which often provided the opportunity of creating a main meeting space and auxiliary break-out space for receiving guests and organizing refreshments.

As a general rule, the most important aspect of timing a meeting is to balance the agenda with the attention span of your attendees. Don't forget that successful meetings and conferencing events always require plenty of preparation time, and that is especially true in an unfamiliar atmosphere in a foreign country. Ensure that hotel staff fully understand what you require well in advance, and be sure to allow at least one hour for set-up, even for the most basic meetings.

Most hotels with MICE spaces in Moscow offer a reasonably extensive range of modern audiovisual equipment. However, never take for granted that all venues have exactly the equipment you need for your conferencing event. As a rule, if you have specific technical requirements, it is always worth checking with us before you book. Moreover, you will have to ensure that the materials you are bringing with you - software, electronic data, laptop computer, etc. - are compatible with local Moscow standards.

• Request a Meeting Proposal Send us the details of your meeting or event requirements, and we'll put together a proposal for Moscow meeting space that suites your purposes.   ›››

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