one page business plan google docs

Best Business Plan Templates for Google Docs

In today’s highly competitive business environment, crafting a well-structured and detailed business plan is essential for success. The significance of these plans extends beyond mere documentation; they are critical tools for strategic planning, securing funding, and guiding business growth. Realizing this need, Google Docs has become a valuable tool for developing many free business plan templates. These templates are designed to cater to a wide array of business needs, enabling entrepreneurs and business owners to develop comprehensive plans with ease and efficiency.

The beauty of these Google Docs Business Plan Templates lies in their blend of simplicity and effectiveness. They are more than mere placeholders for text; they are thoughtfully designed frameworks that guide users through the essential components of a business plan. From market analysis and financial planning to marketing strategies and operational structures, these templates cover all critical aspects of business planning. This article delves into the best business plan templates available on Google Docs this year, highlighting their unique features and suitability for different business scenarios.

1. One Page Business Plan Template

This concise template is ideal when you need to highlight key points succinctly. It includes a single page where you can list up to five main points, covering areas like company activities, values, market analysis, marketing strategies, and expected rewards​​.

Edit Template

2. Marketing Strategy Business Plan Template

The Marketing Strategy Business Plan Template is a comprehensive tool for sculpting your path to success. It includes sections for executive summary, market analysis, and financial planning, providing a detailed framework for crafting an effective marketing strategy​​.

3. Restaurant Business Plan Template

Tailored for the food and beverage industry, this template is perfect for creating business plans for restaurants, cafes, and other catering establishments. It features sections for establishment name, concept, detailed strategy, and allows for photo and text integration​​.

4. Simple Business Plan Template 

Designed for efficiency and ease of use, this template is ideal for entrepreneurs who need a straightforward and concise business plan. It covers the essentials like business goals, target market, and basic financial planning, making it perfect for small startups or solo entrepreneurs looking for a no-fuss approach to business planning.

5. Lean Business Plan Template

The Lean Business Plan Template is versatile, fitting any business sector. It features a large chart, numbered list for structuring information, a gradient background in blue shades, and a low-key style, with ample space for all the important details​​.

6. Business Plan Outline Template

This template is designed to make a strong impression on banks and investors for your business. It’s a well-layered template that is fully customizable and easy to edit in MS Word or Pages. It can be downloaded instantly and features business standard fonts to ensure a fully formal plan with carefully crafted summaries and descriptions​​.

7. Attractive Business Plan Template 

This is a visually appealing template designed for creating a detailed business plan. It’s suitable for presenting your business vision and strategy in a professional manner.

8. Editable Trucking Business Plan Template 

This template is specifically tailored for outlining a trucking venture. It allows you to seamlessly integrate vital details such as company overview, financial projections, and operational strategies. It’s an editable and comprehensive document that provides a clear roadmap for success in the dynamic transportation industry​​.

9. Score Business Plan Template 

Ideal for small business owners, this template guides you through the process of creating a comprehensive business plan. It includes sections for market analysis, company structure, and financial projections, ensuring a well-rounded and professional plan.

10. Marketing Business Plan Template 

This template is designed for marketing professionals and businesses looking to outline their marketing strategies. It features segments for market research, target audience, branding, and a variety of marketing channels, making it a versatile tool for planning.

11. Photography Business Plan Template 

Ideal for photographers and photography businesses, this template helps outline your business goals, strategies, and financial forecasts in an organized way.

12. Business Plan Document Template 

Suitable for both startups and established businesses, this template helps structure your business vision, market strategies, and financial goals. It’s a key tool for attracting investments and presents data in a clear, understandable format. 

13. Trucking Business Plan Template 

Designed specifically for the trucking industry, this template guides you in detailing your business objectives, operational strategies, and financial projections. 

14. Example Business Plan Template 

A perfect starting point for new entrepreneurs, this template provides a standard structure for a business plan with example content. It covers areas like executive summary, market analysis, and operational strategies, offering a solid foundation for customization.

15. Bakery Business Plan Template 

Tailored for bakery owners, this template focuses on the unique aspects of running a bakery. It includes sections for menu offerings, supplier details, and bakery-specific marketing strategies, helping bakers craft a targeted business plan.

16. Construction Strategic Business Plan Template 

Specially designed for the construction industry, this template helps outline a strategic approach to business planning. It covers project management, resource allocation, and risk assessment, essential for construction businesses.

17. Bar Business Plan Template 

This template is perfect for bar owners and entrepreneurs. It includes specialized sections for bar operations, liquor inventory management, and customer engagement strategies, ensuring a comprehensive plan for running a successful bar.

18. Sample Business Plan Template 

A general template suitable for various business types. It provides a basic structure with key sections like company overview, market analysis, and financial planning, offering a flexible framework for different business models.

Each of these Google Docs templates offers unique features and layouts suited to different business needs. Whether you’re drafting a concise one-page summary or a detailed marketing strategy, these templates provide the framework to present your ideas clearly and effectively. They simplify the planning process, allowing you to focus more on strategy and less on formatting. With these tools, crafting a compelling and comprehensive business plan has never been easier.

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Free Business Plan Templates Google Docs

Ajay Jagtap

• December 29, 2023

12 Min Read

We know you—this may be your first visit to our site, but we know exactly who you are.

You must be an aspiring entrepreneur, small business owner, or perhaps a business student looking for a customizable Google Docs business plan template to draft your very first business plan— but no luck so far .

Since you’ve already been down that road—you know preparing a detailed business plan from scratch is no walk in the park.

It requires thorough market research, validated data, and thoughtful analysis of various aspects of an enterprise to put together a well-written plan.

A well-written plan that’s no paper stack collecting dust on your desk, but a business document that helps strategize business growth and secure funds.

Although it’s no easy feat—using a Google Docs template can make things a lot easier.

A professional business plan template can help you refine your strategies, organize ideas, and outline the structure of your plan through step-by-step instructions.

In this article, we’ll discuss the top 5 free business plan templates available in Google Docs, their features, benefits, and how you can use them to simplify your business planning process.

Ready to get started? Let’s dive right in.

Understanding Business Plan Templates

As you already know—your business plan is a document that summarizes your business objectives and outlines strategies or plans to achieve them.

In contrast, a business plan template is a format that helps entrepreneurs prepare a structural outline while drafting a perfect business plan.

It’s not that you can’t create a plan without using a business plan template.

However, having a well-structured template can help you develop a detailed and visually appealing plan and make sure you won’t miss out on any critical information.

Let’s quickly overview the key components of a business plan template:

Key components of a business plan template

While there could be multiple types of business plans, the standard outline is almost similar for business plans across industries. The following are the key components of a business plan template.

Executive Summary:

Company overview:, market analysis:, products and services:, sales and marketing strategies:, operations plan:, management team:, financial plan:.

That’s pretty much it about the components of a business plan template. Let’s move ahead and discuss the top #5 Google Docs templates for business planning.

Download Top Business Plan Templates in Google Docs

Considering different business plan types, multiple templates are available in Google Docs, but do you know which one you need?

Well done if you do, and don’t worry if you don’t.

The following are the top Google Docs business plan templates you can download for free. While we will share access to them, we’ll also discuss which will suit your requirements the best.

So let’s cut to the chase.

Template #1: Startup Business Plan Template

As its name suggests, a startup business plan template is specifically designed to meet the specific needs of new startups.

This ultimate template can help new-age entrepreneurs predict challenges, achieve their business objectives and goals, understand business financials, and revise strategies—in short, it is a roadmap for them to get started.

The primary objective of a startup business plan is to put forth the steps to get a business up and running.

A startup business plan template emphasizes providing detailed information about the startup, its product or service offerings, a thorough industry, market, SWOT, and competitive analysis, marketing strategies, management team, operational plan, and financial projections.

Best for : New entrepreneurs and small business owners seeking investment or bank loans.

Template #2: Lean Business Plan Template

Consider a lean business plan template as a condensed version of a traditional one—that’s the best way to put it. It’s a shorter version of a business plan highlighting and summarizing all its sections.

A lean business plan primarily focuses on critical elements, including strategies, tactics, metrics, and finances.

Since it’s comparatively shorter, drafting a lean business plan is easier, quicker, and efficient compared to a traditional plan. It’s flexible enough to update and revise, providing sufficient room for improvisation.

It consists of short texts and mainly represents relevant information using bullet points.

While a lean business plan template is for businesses uncertain about the business planning process, it’s ideal for everyone to use a lean business plan template to create the first draft of their business plan—and then move ahead with creating a detailed one.

Best for: Businesses in fast-changing industries, startups with limited resources, sole proprietors, and internal planning.

Template #3: One Page Business Plan Template

A one-page business is a condensed, simplified, and one-page version of a standard business plan. Consider this as an outline of a lean business plan.

(that we discussed earlier)

A one-page plan is often used to present a quick overview of your business to your employees, partners, and vendors and as a summary to banks and investors.

It’s just a one-page plan, so it doesn’t mean it’s only for a specific group of people or businesses—no.

In fact, a one-page plan can be a viable option in multiple scenarios. It can be used by idea-stage businesses, startups & pre-revenue businesses, and businesses planning to expand for various purposes.

If you need a plan for internal use or don’t intend to share lots of details while sharing with outside vendors—a one-page business plan will do.

However, companies seeking outside investment or bank loans must prepare a detailed business plan—there’s no other way around.

Best for : Idea stage startups, side-hustlers, solopreneurs, micro-businesses, and business idea testing.

Template #4: Business Plan Template For Small Business

If you plan to start a small business or grow an existing one, this is the free business plan template you need for your small business.

This template gives you a layout for your business plan to get started that you can easily customize depending on your requirements, ensuring you won’t miss out on any critical information.

Similar to a traditional business plan, the key elements of a small business plan template include an executive summary, company overview, products and services, sales and marketing strategy, operations plan, management team, and financial projections.

Best for : Small business owners seeking funding or bank loans.

Template #5: Restaurant Business Plan Template

Every successful business requires a business plan, and your restaurant is no exception. Whether you plan to open a new restaurant or grow an existing one, this template can help you lay out a perfect plan for your business.

This restaurant business plan is specifically designed for restaurant businesses, so it’s a no-brainer; it covers all the essential elements of a restaurant business plan that go into making a restaurant a success.

These elements include restaurant concept, target market, sample menu, marketing strategy, and others.

That’s not it—this comprehensive restaurant business plan template comes with step-by-step instructions, so you can start writing a plan in no time.

Best for : Small to medium-sized restaurant and food-based business owners

That was the list of top Google Docs business plan templates, but that’s not it. Let’s move forward to discussing the Google Sheets financial forecast template.

Download the Financial Forecast Template In Google Sheets

You must be like— yeah, got a Google Docs template to write a business plan , but what about financial forecasts and statements? Worry not—we’ve got you covered.

Since we can’t prepare financial statements in Google Docs, we’ve created a Google Sheet for you. This financial statement template includes a balance sheet, income, and cash flow statement.

You can download and use this template to forecast cash flow, create balance sheets, and prepare income statements that provide detailed information about your revenue and expenses. So what are you waiting for?

How to Use a Google Docs Business Plan Template

We talked about so many things in this article so far—business plan template, its key elements, top Google Docs templates, and so forth. It’s time we learn how to use a Google Docs template to create a business plan.

Ready? Here’s how to use a Google Docs business plan template:

Download a Google Docs Template

You need to download the template first to use it, right? So, download one of the top 5 templates we discussed earlier in the article.

Make sure you have a Google Account to open this document.

(That’s obvious, of course!)

We can proceed to the next step once you download and access the template.

Customize the Template

It’s time to customize the template to turn it into a business plan.

You can make modifications to the design, update the logo and company details, and follow step-by-step instructions and the outline while modifying text.

We never said that customizing it would be an easy deal—there will be some serious legwork. However, there’s another way around it.

Need a way out from manual editing and business plan writing work?

Get Upmetrics’ business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant.

Start Planning Now

Understood how to use a Google Docs template? Great. Let’s discuss the benefits of using these templates to prepare a business plan.

Benefits of Using Google Docs Business Plan Templates

Following are the key benefits of using a Google Docs template to prepare a business plan.

Real-time Collaboration

Google Docs makes collaborating with your team members or partners in real-time while working on your plan easier.

The real-time collaboration feature helps team members make the most of available resources and develop a business plan in the present moment, ensuring the best results.

Access Control

In extending to real-time collaboration, Google Docs allows you to control your team members’ access. So, you can grant role-based access to your team members (view, edit, or comment)

Comments and Suggestions

Google Docs also allows readers or reviewers to comment or suggest any changes in the document. So, you can share your plan with your partners or mentors, asking for their suggestions or input.

Version History

Remember the days when we had to start over if we forgot to save a Word file or could not recover it if it was altered unnecessarily? Well, that’s not the case with Version history.

This incredible feature enables you to revisit the previous version of your documents and even restore them. So, don’t worry if you made any unnecessary changes—you can always go back in time.

Offline Access

Although Google Workspace is a cloud-based solution, you can access and update your document offline with “Offline Access”. Just make sure your browser is up-to-date, and you’ve installed and turned on the Google Docs offline access extension.

Ease of Use

Using a Google Docs template for business planning is one of the easiest methods for creating a business plan. There’s no extraordinary learning curve, and you won’t need any technical skills to get started—it’s pretty simple and easy to use.

Cost Efficient

Upmetrics offers free business plan templates, while Google Docs is free for individual users. This is what makes this business planning method ideal for beginners.

That’s it, now you know the benefits too. This brings us to the conclusion.

To conclude, using these Google Docs templates is an easy and cost-effective way to develop your business plan. Is it the best? Not sure. These templates are free versions of Upmetrics’ comprehensive business plan templates, so you may not make the most of them.

Google Docs may also fall short when forecasting financials or preparing complex sections and visual reports— business plan software is necessary for detailed business planning by all means.

A business planning tool like Upmetrics could be an incredible choice, it comes with 400+ business plan examples and an AI writing assistant to write sections of your plan.

Anyway, I hope you found what you were looking for. Start planning!

Make your plan in half the time & twice the impact with Upmetrics

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

How do i create a business plan using google docs.

Using any one of Upmetrics’ business plan templates could be an easy way to create a business plan using Google Docs.

Can I customize a business plan template in Google Docs to fit my specific needs?

Indeed. Once you download a Google Docs business plan template, you can easily customize it to fit your specific business needs.

Can I share my business plan with others using Google Docs?

Of course, you can easily share your business plan with others using Google Docs. All you need to do is enter the email address of the person you want to share it with under the section “share with people and groups”.

Are there any free business plan templates available in Google Docs?

Yes, Upmetrics offers 5 free Google Docs business plan templates to download and use. You can easily download any one of them that best fits your needs and start writing your plan.

About the Author

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

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Create a Business Plan One-Pager (+ Proven Templates )

Learn what to include in a business plan one-pager & the best doc format. Learn how to write a one-page business plan, either from scratch or using a template.

Dominika Krukowska

14 minute read

Short answer

What to include in a business plan one-pager.

• Title slide
• Unique value proposition (UVP)
• Company overview
• The problem you are solving
• Market analysis
• The solution you offer
• Marketing and sales plan
• Main objectives and success metrics
• Key team members and their roles and accreditation
• Request for funds and use of funds
• Next steps (small concession)

Even the best business plan can be badly received if not presented well

If you make it too complex, dry, or fail to spark the investors’ interest, you’ll bury your chances of securing the funding necessary to get your business off the ground.

Your success lies in how you’re going to structure and deliver your business plan.

This post will provide you with essential tips and templates for creating a winning business plan one-pager .

You'll learn what to include, how to structure, and how to design a visually striking business plan that grabs attention and gets results.

Read on to build your confidence and empower yourself to present any business idea persuasively and stand out from your competition.

Let’s see how it’s done!

What is a business plan one-pager?

A business plan one-pager is a document that summarizes the key elements of a full business plan onto a single page.

It includes an outline of your company's mission, target market, products or services, revenue streams, competitive advantage, marketing and sales strategy, and financial projections.

Business plan one-pagers are often used as a pitch deck for investors, a proposal for business partnerships, or as an executive summary for internal use.

Why use a one-page rather than multi-page business plan?

Compared with traditional multi-page business plans, a one-pager has 3 significant advantages.

• It's concise and to-the-point. This makes it easier for investors and partners to grasp your vision quickly.
• A one-pager business plan has limited space. This forces you to present only the most important aspects of your business plan which makes your case more clear and compelling.
• It's more share-worthy. Because it's just one page, it's more likely to be read and shared.

Can I use a one-page business plan as a substitute for a more comprehensive business plan?

Probably not. Your business plan one-pager is not meant to replace a full business plan, but rather to supplement it.

While your one-pager provides a high-level overview of your business idea, it may not provide the level of detail some investors or partners require.

TIP: You can use a business plan one-pager as a way to test your business idea and get feedback before investing time and resources in creating a full-scale business plan.

How to write a one-page business plan

Let’s see how you can distill your business idea into a compelling format that makes you stand out and leave a lasting impression.

By the end, you'll be equipped with the skills and knowledge to make others believe in your vision with just one page.

What to include in a business plan one-pager

We've identified 11 key elements that should be included in every highly effective business plan one-pager.

11 critical slides included in a business plan one-pager:

1. Title slide

The title slide of your business plan one-pager is your first chance to make a great impression on potential investors, so make it count!

Adding a video in your cover slide can boost engagement by 32% , get people to read your one-pager 37% longer, and make them 17% more likely to take the desired action at the end.

TIP: You can add the average reading time in the cover slide (right below your company name and logo). This simple little fix can shrink your bounce rate by 24%.

2. Unique value proposition

The Unique Value Proposition (UVP) slide of your business plan one-pager is where you get to showcase what sets your business apart from the competition. You can do it in the form of a tagline that encapsulates your company's essence.

A vision statement that speaks to the heart of your business can capture the interest of investors and entice them to read on.

The mission statement should be snappy, catchy, and memorable.

Example UVPs:

"Transforming the future of sustainable energy"

"Innovating personalized healthcare solutions."

3. Company overview

The company overview slide should tell investors the story behind your business.

A company overview should answer 3 critical questions:

• how it came to be
• what it stands for
• and where it's headed

This slide should give investors a clear understanding of the type of business you're running, the problem you're trying to solve, and how your business aims to succeed in the marketplace.

By providing a succinct and compelling overview of your company, you can demonstrate that you have a solid understanding of your business, its strengths, and its potential for success.

A strong company overview slide can set the tone for the rest of your one-pager and make a great impression on investors.

4. The problem you are solving

This section should outline the pain points of your target market and explain why a solution is needed.

Presenting a compelling case for a real-world problem helps convince investors of the potential market demand for your solution.

TIP: Focus on the customer's perspective. Highlight the challenges they face and the impact those challenges have on their lives or businesses.

5. Market analysis

The market analysis slide is your opportunity to showcase your knowledge of the competitive landscape and your potential market.

It should describe your customer segments, the size of your target market, the current players in the market, and any gaps or opportunities that your business can leverage.

A strong market analysis slide demonstrates to investors that you've done your homework and that you have a deep understanding of the market you're entering.

6. The solution you offer

The solution slide should present the key features and benefits of your solution and demonstrate how it uniquely addresses the pain points of your target market.

A strong solution slide is the heart of your business plan one-pager.

It should showcase the innovation and value of your product or service. It should transport investors into a better world brought on by your business solution.

TIP: Carefully choose your words and visuals to describe your solution as transformational. The most successful business plans build excitement and anticipation and leave investors eager to learn more.

7. Marketing and sales plan

Your marketing and sales plan slide is your opportunity to showcase your strategy for reaching your target audience, generating interest in your product or service, and ultimately driving sales.

From pricing strategy and promotion to distribution channels, the marketing and sales plan slide should provide a comprehensive overview of how you plan to turn your vision into reality.

A well-crafted growth plan demonstrates your creativity and strategic thinking, you can inspire confidence in investors and show that you have what it takes to succeed in the competitive world of business.

8. Main objectives and success metrics

Your business plan one-pager's objectives and success metrics slide is where you define your key performance indicators (KPIs) and objectives. It’s important to add this slide early on, as it serves as a roadmap for your business's growth.

Presenting a well-defined set of objectives and metrics will show investors that you have a solid understanding of what it takes to succeed in your industry, as well as a strategic mindset and commitment to achieving your goals.

9. Key team members and their roles

The team slide is where you showcase the people behind the business, including relevant skills, experience, and accreditation. Investors want to see a team that has what it takes to bring the business to life and drive its success.

This slide should highlight each team member's unique contributions, including their roles and responsibilities, as well as any relevant accomplishments. I recommend that you include a brief bio and corporate headshot to add personal depth.

TIP: Remember, you are selling you and your team just as much as you’re selling your business idea. Business success relies on a great team. What takes business from good to great is first “Who” then “What” .

Show that your team brings a diversity of thought, a wealth of experience, and a passion for the business that can inspire investors and make them fall for your team even more than they fall for your business idea.

10. Request for funds and use of funds

When you're asking for funding, it's essential to be crystal clear about how much you need and why.

Whether you're planning to launch a new product, hire more staff, or boost your marketing efforts, make sure to provide specific details and supporting data to back up your request.

In the use of funds section, break down precisely how you plan to allocate the funds you receive.

This involves outlining how much you'll spend on product development, marketing, hiring, or other expenses.

Remember, investors want to see a clear return on investment (ROI). Whether you bringing in a dedicated development team or buying a comprehensive tool stack, by prioritizing your spending based on your business goals and demonstrating how the funds will help you achieve them, you'll show investors that their money is in good hands.

11. Next steps

Don’t end with a thank-you slide! Instead, end your business plan one-pager by providing a clear and actionable call-to-action.

This slide should leave no doubt in investors' minds about what you want them to do next and how they can get involved in your business.

By providing a compelling call-to-action, you can increase the likelihood of securing funding and gaining valuable support for your business.

Our research shows that decks with a clear, singular next step have a 27% higher conversion rate than those which end with a generic “thank you” slide.

Business plan one-pager possible next steps:

• Scheduling a meeting to discuss the plan in more detail
• Scheduling a live demo of the product
• Downloading additional materials (market research, positioning, marketing plan, user research, product technical documentation, etc.)
• Signing a letter of intent
• Making an investment (mostly good for small donations/investments)

Here’s an example of a business plan built with this structure:

Business plan one-pager

This one-page business plan presentation template covers your company, market, product and services, and growth plan as an interactive visual story that's easy to follow and highly engaging.

How to effectively fit a business plan on just one page

Let’s see the concrete steps you need to take to effectively condense your entire business strategy onto a single page without sacrificing critical information or losing sight of your goals.

1. Limit what you have to say

It's essential to prioritize the most vital information that investors need to know about your business. This means being strategic about what you include and what you leave out.

Rather than trying to cram every detail of your business into a single page, focus on the core information that defines your business.

Your core information is most often your unique selling proposition, target market, and financial projections.

2. Say what you have to say with fewer words (but avoid jargon and acronyms)

Since you're limited to just one page, it's important to be concise and to the point.

Avoid using complicated jargon or industry-specific acronyms that may be difficult for investors to understand. Instead, use clear and simple language that gets your message across quickly and effectively.

TIP: Write your message as if you're talking to a friend with no previous knowledge of what you do.

3. Give summaries and link to read full content

While it's important to be concise, you also want to ensure that you're providing enough information to give investors a good understanding of your business.

One way to do this is to provide brief summaries of key information and then provide a link to more detailed content.

4. Limit your use of visuals

Visuals can be a powerful tool for conveying information quickly and effectively, but they can also take up a lot of space on a one-page business plan.

Use visuals sparingly and only when they add value to your message. Consider using graphs, charts, and infographics to illustrate key points and data.

5. Move from PDF one-pager to web-based one-pager

Unlike PDFs, which require readers to constantly pinch in and out of content to make it legible, web-based one-pagers create an interactive experience with scrollable documents.

You can also use multimedia elements, such as videos and animations, to enhance your message and make the information more engaging.

With a web-based business plan one-pager , you can break up dense text into smaller, more comfortable chunks, creating a better reading experience for your audience.

Web-based one-pagers are designed to be mobile-friendly, so your audience can easily view your content on any device, from anywhere.

How to make your business plan one-pager stand out

First impressions are everything. An impressionable business plan one-pager can be the difference between securing investment and being left in the dust.

Here are some tips on how to make your business plan one-pager stand out:

1. Use motion

Including animation or video into your one-pager can be a powerful way to grab investors' attention and keep them engaged. Use motion to highlight key points or demonstrate how your product or service works.

To learn more about how it’s done, check out our article on how to use video animations to create engaging content .

2. Use original designs

Using original designs is a key element for standing out.

Avoid falling into the trap of using generic designs. Instead, take the time to create something that is truly unique and eye-catching.

This can be as simple as using your branding or as complex as creating your own infographics or custom illustrations such as Procreate color palettes .

3. Personalize

Personalization is the most effective way to make you stand out and leave a lasting impression.

Effective personalization:

• Including a personalized note
• Addressing the investor by name
• Referencing their previous investments (to show that you've done your research)

Tailor-made decks are read in full 68% more often , 41% longer, and are shared internally 2.3x more often.

4. Customize according to the investor’s preferred format

Customizing your one-pager to the specific investor's needs and preferences is the best way to get and hold their attention.

Look for guidelines on their website, ask previous candidates, or ask the investors directly.

Fit your plan to their format and highlight aspects of your business that align with their investment portfolio or industry expertise.

5. Tell a story with data visualization

Data can be overwhelming, but presenting it in a visual format can make it more accessible and compelling.

Use infographics, charts, and other data visualization elements to tell a story about your business's growth and potential.

Here’s our selection of the best data visualization tools to get you started.

How to make a persuasive business plan one-pager

If you want your business plan one-pager to persuade investors to get on board with your vision, you need to make sure it hits all the right notes.

We've got you covered with tips for making a highly-persuasive business plan one-pager.

1. Define a unique audience with an acute problem

You should define your ideal customer profile (ICP) and the problems they face, and how your solution can help them solve these problems.

2. Describe your uncopyable solution to said problem

When describing your solution in your one-page business plan, it's important to emphasize what makes it unique and difficult to replicate by others.

3. Show traction or potential traction

To make your business plan one-pager more persuasive, it's critical to show evidence of traction or the potential for it.

Consider sharing metrics such as customer acquisition rates, revenue growth.

4. Incorporate social proof

You will never get funded without earning investors’ trust. Social proof is the best tool for building trust (other than a face-to-face meeting).

You can include customer testimonials, case studies, or awards to showcase your business's credibility and success.

5. Display your authority and expertise

Include any notable achievements,awards, or acknowledgement your team or product have received.

6. Tie your business goals with universal values

Consider connecting your business goals with universal values that resonate with investors.

This could include making a positive impact on society or the environment, supporting underrepresented groups, or promoting innovation and growth.

Some investors will appreciate the positive impact beyond ROI, others will care only about profitability. Do your research.

How to optimize business plan one-pager UX

When it comes to creating a one-pager business plan, choosing the right document format can make all the difference. Here are some crucial factors to consider:

1. Move from static to interactive

Static formats like PDFs and Word documents can kill engagement and interest with your one-pager.

On the other hand, interactive formats like web pages or Storydocs offer a more immersive, engaging, and memorable experience.

With interactive formats, you can include videos, animations, and other multimedia elements to help showcase your business in a more engaging way.

Interactive

2. Move from pinch and zoom to scroll

Pinch-to-zoom gestures on PDFs are annoying for most people. They make navigating the one-pager frustrating and make reading needlessly hard

A scroll-based interactive one-pager gives investors a familiar and easy way to read through your business plan. Just like they're accustomed to do with any other online content (that’s also mobile-friendly).

3. Become mobile-friendly

Static document formats like PDFs and Word documents are difficult to read and navigate on mobile devices, while web-based formats offer seamless mobile experience.

4. Move from local file to online docs

Local files, such as PDFs or Word documents are being replaced with web pages or cloud-based documents.

Online docs offer your readers easy access from anywhere and from any device, a better reading experience, reduced exposure to virus and malware, and easy sharing.

Best business plan one-pager document types

You have various document formats to choose from when creating your business plan. Each format has its own set of benefits and limitations that can affect how it's received by investors and stakeholders.

Let’s run through the important differences.

Best document type for a business plan one-pager:

Business plan one-pager do’s and don’ts.

✅ Keep it conversational and easy to understand.

✅ Use data to support your claims.

✅ Tell a story.

✅ Talk about your solution in the context of your audience's needs.

✅ Use interactive formats with multimedia.

✅ Focus on your unique selling proposition.

✅ Show that you have a plan for execution.

✅ End with your ask and a call-to-action.

✅ Clearly present your market positioning.

✅ Address major obstacles and provide plans to overcome them.

❌ Don't use buzzwords, jargon or go into technical detail.

❌ Don't make unrealistic claims.

❌ Don't spout out facts.

❌ Don't talk about your product (we, we, we).

❌ Don't use static formats.

❌ Don't focus on what makes your competitors bad.

❌ Don't make wild moonshot promises.

❌ Don't end with a “thank you” slide.

❌ Don't ignore your competition.

❌ Don't overlook potential risks and challenges.

Create your business plan from interactive template

If you want to create a business plan one-pager that will cut above the noise and get results, it will require a lot of hard work to get right.

What's worse, you run the risk of losing potential investors or stakeholders if you get it wrong.

A poorly designed or incomplete business plan could make it difficult for others to understand your vision or see the potential in your business.

To save time and frustration and remove the risk, consider using our interactive templates.

With Storydoc's business plan one-pager templates , you can focus on the content and messaging of your business plan, rather than spending hours formatting and structuring it.

Pick a business plan one-pager template:

Create story from scratch

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Make your best business plan to date

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Google Docs Business Plan Template

In today’s fast-paced and ever-evolving business landscape, having a comprehensive and well-structured business plan is crucial for success. Whether you’re a seasoned business owner or just starting your entrepreneurial journey, a Google doc business plan template offers a valuable resource to help you organize your ideas, refine your strategies, and present a compelling roadmap for your business. In this article, we’ll explore the features and benefits of a business plan template using Google docs and how it can enhance your business planning process.

Following a step-by-step business plan creates an all-in-one solution for small business owners and entrepreneurs. And, by using a pre-designed framework, you can craft your business plan to focus on the “why” behind your business and the steps you’ve already taken to make your business a true success. In the following, we’ll show you exactly how to create your compelling plan. Let’s get started: 

Download our Google Docs Business Plan Template here >

Google Doc Business Plan

Executive summary.

The first few pages of your business plan contain the executive summary. It highlights the key points, findings and recommendations inside your business plan google docs template. Why create a summary when the business plan holds all the details? We’re glad you asked. The executive summary allows busy executives to quickly grasp the main ideas and make informed decisions about your business concepts and plans. It serves as a snapshot of the document, capturing its essence and presenting it in a clear and concise manner. By providing an executive summary, you’re allowing decision-makers to first discover a “teaser” bit about your business, and then become more intrigued as the full plan is unveiled. 

Company Overview

The next portion of your free business plan template google docs is composed of a full company overview. You’ll establish facts, explain the company history, outline the services or products to be offered, and detail the milestones you’ve already achieved to get your business started. This is the “big-picture” story and it’s integral to your plan, as it contains the “why” behind your business. You’ll want to provide details in this portion of the business plan, such as descriptions of your products or services, a brief description of your management team, the issues or problems that brought you to the place of finding the best solutions, and other factors that are singular to your business and your vision for the future. You’ll also include any partnerships, you’ll detail innovative products or ideas, and you’ll emphasize that your goal is to drive positive change.

Industry Analysis

The next section of your business plan, the industry analysis, reveals crucial insights into the current state and future prospects of your industry sector. An industry analysis requires market research to help show market trends, competitors, customer preferences and regulatory influences. The analysis within your business plan also provides a solid depth of understanding regarding the dynamics of the industry and it helps identify growth potential, possible risks, and key challenges that may be ahead. And, finally, after reviewing the results of the analysis, a business leader repositions plans as needed and makes informed choices to move ahead with clarity. 

Customer Analysis

In the customer analysis section of the business plan, the vital component of your business strategy is revealed: valuable insights into the behavior, preferences, and needs of customers are detailed. And, with that reveal, a deeper understanding of the target market is gained, enabling your business to better tailor products, services and your initial marketing efforts accordingly. Gathering and analyzing data offers a sneak peek at the purchasing choices of consumers, and with that snippet of knowledge, you’ll be able to better meet that need, solve that pain, or serve that drive for satisfaction. Whether your target market analysis is extensive or defined, you’ll want to include all of the information gleaned from it in the business plan template google docs for optimal results.

Competitive Analysis

With the industry and customer analyses section of the business plan template complete; it’s the right time to examine the competitive analysis, as well. A data-driven study of competitors is a critical component of any business strategy, as it provides valuable insights into the strengths and weaknesses of key competitors operating in the same market. By evaluating and understanding the competitive landscape, businesses can identify opportunities for differentiation to gain that much-desired competitive edge. Your competitive analysis should reveal everything available about your competitors, including their brand reputation, customer loyalty, distribution channels and the financial resources they hold. Because your goal is to capitalize on market opportunities, you’ll want to understand the environment of every competitor your company may have. 

Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

You can download Growthink’s Ultimate Business Plan Template (including a full, customizable financial model) and finish your plan in just 8 hours or less!

Click here to finish your business plan today.

Marketing Plan

The next step in building the business plan is found in creating a strategic marketing plan. This involves using the data compiled from the analyses to create a targeted and compelling message to consumers. Your marketing plan will outline the goals and tactics to promote your product or service in the most effective marketing strategy possible. And, tailoring marketing efforts to meet the parameters of the data and industry findings guarantees a better result in the marketing strategies utilized. In short, your marketing strategy will encompass various elements such as branding, advertising, digital marketing, public relations, and social media to create a cohesive and impactful marketing campaign. The ultimate objective of marketing plans is to achieve your desired business outcomes. As it should.

Operations Plan

The operations plan outlines the specific actions and strategies required to achieve the goals and objectives of the business. It provides a roadmap for how the business will carry out its daily operations, deliver products or services, and meet customer demands. It typically includes several key components; operational goals and objectives, desired outcomes, and performance metrics. This helps align the activities of different departments or teams with the broader organizational objectives. Processes and procedures are the highlights of the operations plan, along with the timelines and scheduling of implementing those objectives. Knowing how your business will actually conduct business is the perfect starting place for your success. 

Management Team

Comprised of experienced professionals, the management team brings together a shared commitment to excellence. They will understand the collaboration and strong leadership skills needed to effectively manage the entire team, and they will be guided by a customer-centric approach. A brief sketch of the management leaders and their relevant professional backgrounds completes this section of the business plan. 

Financial Plan

The financial plan completes the final section of the business plan template. It is a summary of the financial goals, along with the strategies and actions needed to achieve them. It also outlines key aspects, such as budgeting, savings, investment plans, and debt management that can adapt to changing circumstances and maximize financial stability and growth. Ultimately, the financial plan serves as a roadmap for informed decision-making and long-term financial success. Important financial projections such as a balance sheet and a cash flow statement can be made using google sheets

Crafting a well-thought-out, professional google docs business plan is vital for any entrepreneur or business owner. Using business plan template free google docs makes the effort less stressful, more cohesive, and simply inviting for potential stakeholders to review. We trust the creation of your business plan will lead to new beginnings, new directions and sustained long-term growth in your successful business ahead. 

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One Page Business Plan Template for Google Docs

Are you looking for a One Page Business Plan Template for Google Docs?

While there are many free business plan templates available online, most of them are quite detailed, spanning 3-4 pages.

To address this, I have created a new template that covers everything about your business plan in just one single page.

In this article, I will be sharing a free One Page Business Plan Template for Google Docs.

Also read (opens in new tab) : Google Docs Envelope Template 3×5 Index Card Template Google Docs Pleading Paper Template Google Docs 4×6 Note Card Template Google Docs Index Card Template Google Docs

This template is fully editable!

To use the template, click the “Get this template” button below, and then click on the “GET TEMPLATE” button located on the top right of the page.

Please ensure that you have a Google Account to edit the template.

You can modify the color of the tables by placing the cursor inside the table or cell, right-clicking, and selecting “Table properties” from the context menu.

Then, choose the “Color” settings and select a color from the palette or enter your custom color code.

Author: Shubham Calmblay

Shubham Calmblay, founder of appsthatdeliver.com, has a decade of experience with various Google products. He has authored 1,000+ guides for ATD, published on prestigious tech blogs. His work has garnered recognition from Protocol.com, Leadsbridge.com, MadMobile.com, and numerous other leading publications and corporations.

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One Page Business Plan Template

Use this free template with google docs and microsoft word.

Free Google Docs Project Plan Templates

By Kate Eby | May 25, 2022

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We’ve rounded up the most comprehensive selection of project plan templates for Google Docs. Plus, get helpful tips on how to use each Google Docs project plan template.  

Included on this page, you'll find a simple project plan template , a Gantt chart project planner , a one-page project plan , an IT project plan template , and a project planning timeline template , among others. You’ll also get details on what to include in a project plan template .

Simple Project Plan Template

Download Simple Project Plan Template — Google Docs  

Use this simple, comprehensive project plan template to keep all team members and stakeholders on the same page as your project progresses. Enter the name of your project, as well as the key deliverable(s), a scope statement, and project start and end dates. The template also provides space for you to list each project task, assign a task owner, and set start and end dates. This project plan template will help the project team remain aware of what is due when in one centralized, easily updatable document. 

Read our Google Docs and spreadsheet templates article to find additional templates and learn more about getting the most out of your project planning efforts.

Simple Timeline Template

Download Simple Timeline Template — Google Docs

Successfully plan your project with this visually rich, simple project timeline template. The template provides space to list project milestones (e.g., “Kick-Off,” “Proposal,” and “Testing”) on a quarter-by-quarter basis, and then visually represent these milestones in a horizontal, color-coded bar chart to ensure you complete all of your project deliverables. 

Find additional free Google timeline templates, and learn more about getting the most out of your project timelines.

Gantt Chart Template

Download Gantt Chart Template — Google Docs

Capture every phase and task in your project plan with this visually dynamic project planning Gantt chart template. Enter your project title, the project manager, and each phase of the project (e.g., “Project Conception and Initiation,” “Project Definition and Planning,” “Project Launch and Execution,” and “Project Performance/Monitoring”). Then enter each individual task under the applicable project phase, and list the task owner, start and end dates, and percentage of each task complete. This customizable template is presentation-ready and will ensure that you successfully plan and track every component of your project. 

For more helpful project planning templates and resources, see our article on free Google calendar templates .

Agile Project Plan Template

Download Agile Project Plan Template — Google Docs 

Because Agile teams are self-organizing, work cross-functionally with other groups, and strive for continual improvement, it’s especially important that they have a reliable way to plan projects. Ensure timely project delivery with this easy-to-use Agile project plan template. Document your project’s primary features, break down large tasks into individual work items you complete in sprints, and assign an owner to each task. Easily track task-by-task status (e.g., “On Hold,” “Not Started,” “In Progress,” “Overdue,” “Complete”) and the project’s overall progress.

IT Project Plan Template

Download IT Project Plan Template — Google Docs  

Use this template to standardize your information technology (IT) project planning process to ensure that you account for all project components and gain buy-in from all team members and project sponsors. Enter your project title, the name of the project manager, deliverable(s), scope details, start and end dates, and overall project progress. This customizable template enables you to name or number your individual work sprints (and list tasks under the appropriate sprint) to reflect the way your IT department organizes work.

Project Implementation Plan Template

Download Project Implementation Plan Template — Google Docs  

Ensure that you account for every project planning detail with this comprehensive project implementation plan template. In the first section of the template, briefly describe your project’s purpose, assumptions and constraints, and other organizational details. The template provides instructions for the other sections (e.g., “Management Overview,” “Major Tasks,” “Implementation Schedule,” “Acceptance Criteria,” and “Performance Monitoring”) so that you don’t overlook any aspect of your project plan.

Project Execution Plan Template

Download Project Execution Plan Template — Google Docs

Use this all-encompassing project execution plan template to specify project delivery details. Enter the project scope and goals, quality and technical specifications, resource allocation, project schedule, and communication plan details. This template is the perfect tool for you to provide team members and other stakeholders with insight into the detailed plans of your project.

One-Page Project Plan Template

Download One-Page Project Plan Template — Google Docs  

This one-page project plan template includes example text that you can edit to reflect the  details of your project planning efforts. The template prompts you to break down your project plan into individual tasks, assign each task to a team member, set start and end dates, and provide status for each task and the overall project.

Printable Project Plan Template

Download Printable Project Plan Template — Google Docs 

Use this streamlined, print-friendly template to create and assign tasks and subtasks, assign them to team members, track task status, and ensure that all efforts support your project’s deliverables. This condensed template allows you to mark any component that is at risk of not being completed on time, so that project managers, sponsors, and team members are aware of downstream effects and can adjust the project delivery date if necessary.

Program Management Plan Template

Download Program Management Plan Template — Google Docs  

Account for all project planning components with this dynamic, comprehensive program management plan template. The template is perfect for project or program managers to plan large-scale projects and account for every component. The template includes the following sections for thorough project planning: Project Responsibilities, Milestone Chart, Risk Log, Business Case Form, Progress Report, Change Control Form, Project Management Checklist , and more.

Project Action Plan Template

Download Project Action Plan Template — Google Docs  

Make sure that you meet — and exceed — your project quality standards with this comprehensive project action plan template. The template prompts you to break down project planning efforts into manageable parts (e.g., goals, action steps, and tasks). Then assign each section to a team member, and set a priority level, status, and due date.

Business Marketing Project Plan Template

Download Business Marketing Project Plan Template — Google Docs 

Keep your team members, project sponsors, and other stakeholders on track for delivering high-quality marketing projects with this business marketing project plan template. Define the challenge that your project will address, the opportunity it affords, and the core capabilities of your offering, as well as your goals, target market, marketing strategy, performance standards, and measurement methods. Use this comprehensive business marketing project plan template to meet — and beat — your marketing project goals.

What Is a Google Docs Project Plan Template?

A Google Docs project plan template provides a framework to capture all key project plan details. Use a project plan template to list your project goals, objectives, scope, deliverables, features, tasks, due dates, milestones, statuses, and their respective priorities. 

Creating an effective project plan is the first critical step in delivering a successful project to a client, customer, internal stakeholder, or other end user. Without a project plan, the scope and deliverables of your project may be unclear, resources may not be adequately allocated, and task ownership and due dates aren’t defined. 

A clear project plan template helps ensure that you capture all of your project details, including objectives, goals, business opportunities, features, and individual tasks. Plus, most templates will prompt you to schedule tasks and assign them to team members, so that you successfully deliver your project and deliver a win for your organization. 

While Google Docs project plan templates vary, they typically include the following components: 

• Project Name: Enter the project name.
• Project Manager: List the name of the project manager.
• Project Deliverables: Provide a brief description of the project’s deliverables (e.g., the product and service). 
• Scope Statement: Describe the defined features of your project’s deliverables, along with the scope of work required to complete it and fulfill its requirements. Also, note what is not in scope of this project.
• Project Start and End Dates: Enter the dates on which the project will begin and end.
• Overall Progress: Note how far along the project is (this is usually expressed as a percent).
• Task Name: Enter the name of each project task.
• Assigned To: Identify an owner for each project task. 
• Task Start Date and End Dates: Enter the dates on which each task will begin and end.
• Task Duration: Review the task duration (the time between the start and end dates of each task).
• Status: Provide a status for each task (e.g., “Not Started,” “In Progress,” “On Hold,” and “Completed”). 
• Priority: Determine a priority level for each task (e.g., high, medium, low) so that you and your team can ensure you complete top-priority tasks first.  
• At Risk: Select this check box if the project task is at risk of not being completed on time, so that you and your team can determine how it affects the project’s due date and deliverables and can make adjustments as necessary
• WBS Number: Enter a work breakdown structure (WBS) number for each task, for easy identification and reference.  

Additionally, some longer-form project plan templates include the following sections: 

• Project Purpose: Describe your project’s objective, including the problem it will solve, the opportunity it affords, and the approach you will use to accomplish the project.  
• Project Goals: Specify what you hope to accomplish through your project. 
• Resource Allocation: Define the personnel, equipment, and other resources your project requires in order to succeed. 
• Project Schedule: Propose a project timeline. Depending on the project, you can define the schedule at the weekly, monthly, or quarterly range, or by each Agile sprint.
• Milestones: Identify the key milestones that you and your team must meet in order to remain on schedule.
• Performance Monitoring: Propose how you will track the project’s long-term success, and list the tools or metrics you will use to measure your achievements.
• Communication Plan: Provide details on how you plan to communicate your project’s status, progress, and other updates to key stakeholders, clients, project board members, and others.
• Project Plan Approval: Once you complete your project plan, have the project sponsor(s) approve it by signing and dating the project plan. At this point, you and your team can begin project work.

Get the Most Out of Your Project Plan with Smartsheet for Project Management

From simple task management and project planning to complex resource and portfolio management, Smartsheet helps you improve collaboration and increase work velocity -- empowering you to get more done. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Discover a better way to streamline workflows and eliminate silos for good.

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Stormy Daniels Takes the Stand

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On today’s episode

Jonah E. Bromwich , who covers criminal justice in New York for The New York Times.

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Here are six takeaways from Ms. Daniels’s earlier testimony.

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