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Water Purification and Bottling Business Plan Template

Published Mar.14, 2022

Updated Apr.24, 2024

By: Jakub Babkins

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Table of Content

Water purification and bottling business plan for starting your own business

Bottled water is one commodity consumed in all parts of the world, and of course, those in the business of producing bottled water are known to generate sales all year round if the company is well-managed. The economic downturn hardly affects the consumption of bottled water simply because it is a commodity that is as important as the air we breathe.

Production companies in the bottled water industry purify bottled water into plastic and glass bottles for consumption. The process involves use of a comprehensive business plan for bottled water and detailed franchise business planning .

If you plan on having a water purification and bottling business of your own, here is a purified drinking water business plan developed for Aqua Dreams. If you are confused about how to start a packaged drinking water business, this plan will provide you with all the details you need to know before going forward with your startup idea. 

The business plan for Aqua Dreams is as detailed as a business plan for Starbucks . Hence it is assured that it will answer all your questions regarding how to start a purified water business.

Executive Summary

2.1 the business.

Aqua Dreams will be a licensed and standard bottled water production company situated in an industrial area in Orleans, Massachusetts. We have been able to secure a long-term lease for a facility in a strategic location with an option of a long-term renewal on agreed terms and conditions favorable to us. The reason behind this successful execution is a well-thought-out water purification and bottling business plan .

2.2 Management of water purification and bottling business

While taking an entrepreneurial initiative, it is essential to ensure that all aspects of your business are coherent. Hence, you must prepare a unique bottled water business plan that helps you seek sufficient funding. 

Having said that, while writing a bottled water business proposal, you must analyze all the available resources. If you intend to raise loans, you should also study some business plans for banks because the process of getting loans can be exhaustive. 

2.3 Customers of water purification and bottling business

While thinking of how to start water bottle business, you must understand who your target market is. Including this detail in your water purification business plan will help you in subsequent planning. The recurring customers of Aqua Dreams are identified as:

• Restaurants and Canteens
• Event Planners

2.4 Business Target

Our vision is to establish a standard bottled water Production Company whose products will be sold in Orleans – Massachusetts, and throughout the United States of America and  Canada . There would be no compromise on the quality of the product, and complete transparency would be offered concerning our filtering processes.

Company Summary

3.1 company owner.

Aaron Finch will be the owner of Aqua Dreams. Aaron has strong leadership and organizational skills that he acquired while working at different water filtration plants since 2009. He graduated with a major in resource management from the University of Texas and researched this field ever since. He identified a lack of efficient purification systems in existing firms in the market and hence felt the need to introduce an innovative bottling water business plan.

3.2 Why the water purification and bottling business is being started

The bottled water production industry is profitable, and it is open for any aspiring entrepreneur to come in and establish their business. Aaron thought of coming up with a packaged drinking water business plan so that he doesn’t miss on any important aspect.

3.3 How the water purification and bottling business will be started

Step1: Planning for the business

Before setting up your business, looking into all the available resources and planning your way forward is essential. It gives you an idea of the availability of human resources and capital. If you are adding farm-related aspects to your business, it would be beneficial to also read out farmers market business plan before making a business plan for your startup.

Step2: Get Recognized

The next step is to be recognized by defining your business’s services and values. Having the proper business structure is very important to us at Aqua Dreams. Besides, producing healthy, portable, and well-packaged bottled water, we aim to impart perfect customer care service.

Step3: Offices 

The cooperate office of Aqua Dreams will be located in the industrial zone of Orleans. It will be a feasible location since it would grant easy access to resources. Consequently, the cost of acquiring production factors would be low. The market trends in this water purification business plan pdf can help you strategically choose your corporate office’s location. 

Step4: Online Presence

Living in an age of social media and digitalization, having a web presence is imperative for a company’s success. The website for Aqua Dreams would entail the company’s purification and bottling methods to educate the consumers about the sustainable processes we use.

Step5: Marketing

The last step is developing and executing a marketing plan to promote your services. In your business plan for bottled water , you must add marketing strategies that you will be using to reach out to the target customers. For diverse and unique advertisement ideas, research is imperative. You may need to visit several business operational models such as a liquor store business plan to gain an insight into the expectations of your target market.

Services of water purification and bottling business

Ideas to start your own bottled water business can be daunting and confusing. If you are new to the business and are unaware of the facilities to offer, you can refer to the services available at Aqua Dreams mentioned below:

• Bulk Purified water

The most preferred processes used for the purification process are reverse osmosis, deionization, and distillation. Aqua Dreams will use reverse osmosis systems as they remove up to 99% of organic substances and ions from the water. This process is discussed in detail in our water purification plant business plan.

• Still bottled water

This type of bottled water is the most often used to replace tap water. It has varying levels of dissolved minerals and does not contain added carbonation. In this bottling water business plan, we will list how much sales of this product were expected in a period lasting three years.

• Sparkling bottled water

Sparkling water, also known as seltzer, soda, or tonic water, is infused with carbon dioxide to create tons of bubbles and fizziness. It is often used as a healthy substitute for sugary sodas and other beverages because it is lower in calories and sugar. We will offer different flavors of the product to meet the expectations of our customers.

• Flavored bottled water

Flavored water is a beverage with added natural or artificial flavors, herbs, and sweeteners. Aqua Dreams will offer different options to its customers for a wider target market.

If you are new to the industry and are thinking how to start a water bottling plant, it is recommended that you go through this water bottling business plan pdf and learn about the technicalities involved.

Marketing Analysis of water purification and bottling business

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In this water bottling plant business plan, you will find a detailed marketing analysis conducted by Aqua Dreams. This is the perfect water purification business plan sample for your reference if you are confused about how to start a water purification business.

5.1 Market Trends

Research conducted by IBIS World shows that the level of concentration in the purified drinking water business is modest in the USA. The top four players are expected to generate 65.5 percent of revenue. The industry is responsible for the employment of well over 14,360 people. Experts project the bottled water production industry to grow at a 4.0 percent annual rate.

5.2 Marketing Segmentation

While analyzing how to start a water purification business, you must investigate your target audience. Market segmentation is vital to understanding the scope of your filtered water business. If you don’t know who you will be interacting with, you can refer to the customer groups of Aqua Dreams mentioned below:

Business plan for investors

5.2.1 hotels.

The minibars you see in your hotel rooms are usually stocked with bottled water of all kinds, let it be still, sparkling, or flavored. Hence, Aqua Dreams will be supplying bottled water to different hotels on a contractual basis. Since they place large orders, their revenue would be the main reason behind the success of our water purification business. 

5.2.2 Restaurants 

Since sparkling water is also often used in cocktails and other drinks to create a fizzy sensation, restaurants in the city will be the primary customer group for this specific product for Aqua Dreams. Our products will also assist them with their purification systems installed in the kitchens.

5.2.3 Event Planners

Nowadays, instead of serving water in glasses, it is preferred to offer bottled water to the guests. Hence event planners are expected to procure bottled water from us and provide it to the customers they are dealing with.

5.2.4 Retailers

Carbonated and fizzy drinks are loved by almost everyone these days, which can be bad for their health. Our flavored water, supplied to retailers nationwide is relatively less unhealthy and therefore we expect to have great sales of it.

5.3 Business Target

• Start a bottled water delivery service based on a courier services business plan
• Have a customer satisfaction score of 93%
• Capture 30% market share within the first year of business
• Install two new purification plants in the next five years of operations 

5.4 Product Pricing

Our prices will conform to what is obtainable in the industry. We have put in place those business strategies that will help us run on low profits for six months.

Marketing Strategy of water purification and bottling business

Regardless of whether you are thinking of having a bottled water company business plan or a water purifying business plan, you need to have an effective marketing strategy. It would help you stand out amidst competition and capture market share. 

Aqua Dreams will use a robust set of marketing and sales strategies mentioned in this water bottle business plan pdf. Hence it would be helpful for you to read it thoroughly if you are wondering how to start a packaged drinking water business.

6.1 Competitive Analysis

• The services at Aqua Dreams would be supervised by water purification experts who have insights worth 5+ years of experience.
• Sustainable practices such as environmentally friendly purification systems will be employed at Aqua Dreams.
• Calorie Check will be done thoroughly in our flavored bottled water.
• The introductory prices offered by Aqua Dreams would be lower than the market rates without compromising on the quality of services.

6.2 Sales Strategy

• Introduce our bottled water by sending introductory letters to hotels, water merchants, and restaurants.
• Advertise in local directories.
• Use social media platforms such as Facebook and Instagram for sponsored ads.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of water purification and bottling business

The average cost involved in a bottled water production water business plan is similar to that in a donut shop business plan .

It is important to account for different kinds of costs to forecast financial returns accordingly. These costs also include the salaries of employees at the purification plants. To give you an idea of average salaries in the market, the salaries of our employees are quoted in this purified water business plan.

7.1 Company Staff

While thinking of water business ideas, the following are the positions you would essentially recruit for:

• 1 Plant Manager
• 1 Operations Manager
• 5 Production Assistants
• 1 Marketing Officer
• 3 Delivery Drivers
• 1 QA Engineer

7.2 Average Salary of Employees

Financial plan of water purification and bottling business.

A sole focus on increasing sales does not ensure that your business has become successful. For generating profits, you need to do a thorough analysis of your water company profile and estimate the operations’ capacity for your business accordingly.

In your financial plan, you must identify when and how to cover your investment amount with the earned profits. Moreover, you should evaluate the business projections and ratios to assess how the financial trajectory of your enterprise will go in the coming years. These assessments are important to highlight in your business plan for a water purification plant because they help investors decide whether to fund your bottled water startup or not. Besides, they help you direct your efforts to achieve your business goals.

If you don’t know how to conduct a financial analysis, you can refer to this water bottle business plan pdf.

Here we’re providing a business plan used by Aqua Dreams for you to use as a reference.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

• Is water bottling a profitable business?

A bottled water plant is profitable, provided a strategic business plan is in place. The average bottled water profit margin ranges between 25-30% for small and medium-scale water plants. It can be as high as 60% for large bottle production. Hence, the question “is bottled water business profitable” really depends on your scale of operations and management.

• How do I start a water purification business?

You can make a business plan and execute it in a set time frame. The most common mistake made when starting a new business is neglecting to write up a business plan. A good purified water business plan establishes a framework and a roadmap for your water purification business. If you try starting a bottled water business without a well-defined plan, your venture might not get successful.

• Is packaged drinking water business profitable?

The profit margin in the mineral water business is highly dependent on your products and location. This business can be profitable if you research what is in demand in the market and come with up unique sales ideas to let your customers know about you.

• How much does it cost to manufacture a bottle of water?

The cost of manufacturing a bottle of water differs from business to business based on the technology that is being used. Moreover, the scale and production level will also affect the cost incurred during manufacturing.

To get an idea of how you can cut costs, you can see a butcher shop business plan . It is generally assumed that mass production leads to lower manufacturing costs and in turn prices.

Download Water Purification and Bottling Business Plan Template in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Water Purification Business Plan for Package Drinking Water

• Last Updated: November 7, 2023

• With a growing number of consumers, the water purification industry has opportunities for entrepreneurs to drive further growth.
• Starting a water purification business, your top priority should be recruiting, selecting, orienting, training, and counseling employees.
• Also, it is important to comply with regulations and invest in quality equipment to ensure the safety and purity of the water distribution.

Bottled water remains one of the leading commodities people consume worldwide.

According to estimates, the Bottled Water segment’s revenue in 2022 will reach $302.50 billion. The market is expected to grow annually by 8.03% between 2022-2026.

This is simply because bottled water is an essential amenity, so of course, efficient water service companies will never be out of demand. In fact, package drinking companies will generate per-person revenues of $39.74 in 2022. 

This article will be an excellent starting point to help you understand a water purification business plan . If you want to break into water purification services and achieve very healthy gross sales, read along.

Table of Content

• List of Water purification services
• Why to start a water purification business?
• Roles and responsibilities of Water Purification Business owner
• Water purification business plan template
• How to start a water purification business?
• Let Upper help you reach your client’s location on time

List of Water Purification Services

Creating ideas for a water purification business can take time and effort. You can refer to the list of services below if you are new to the industry and need clarification on what you can offer: 

• Bulk Purified water – Purified water typically comes from reverse osmosis, deionization, or a combination of these methods.
• Still bottled water – Bottled still water is the leading alternative to tap water. It comes in a range of mineral concentrations.
• Sparkling bottled water – Making sparkling water involves adding carbon dioxide. People often use it as a healthy alternative because it has fewer calories and less sugar than other sodas.
• Flavored bottled water – Flavoured water is a beverage with additional natural or artificial flavors, herbs, and sweeteners. Water purification is vital to provide safe drinking water for your community. 

Why to Start a Water Purification Business?

There are multiple reasons why water purification businesses are the need of the hour and why you must start one. 

As per Fortune Business Insights , the global water purifier market is set to grow from $30.62 billion in 2022 to $50.66 billion by 2029. So it’s a growing market, and you can ride the wave by starting your own business.

By 2026, 36% of spending and 9% of volume consumption in the Bottled Water segment will be attributable to out-of-home consumption. That tells us that your services will always be in high demand. 

Also, a growing number of consumers are concerned about their health and the environmental impacts of using untreated water from rivers or lakes. This is expected to drive further growth of the market for water purification services.

Roles and Responsibilities of Water Purification Business Owner

As a water purification business owner, here are your roles and responsibilities: 

• Your top priority is recruiting, selecting, orienting, training, and counseling managers. Communicate values, assign roles, develop strategies and define primary objectives, monitor results, and create incentives. 
• You’re also responsible for fixing your pricing strategy and signing business deals.
• Your employees will look up to you for providing direction to your water purification business.
• You also need to create, communicate, and implement the mission and vision statement of your organization.
• You’re the face of your organization, so you’ll sign the high-level documents.
• Finally, you’ll evaluate the success of your organization and be responsible for formulating profit-boosting strategies. As a small business owner, if you’re the one managing the water purification plant, these will be your added responsibilities: 
• You’ll oversee the smooth running of your water purification (industrial) plants. 
• As a water purification plant manager , you’ll need to ensure that all equipment is functional and focus on preventative maintenance and repairs.
• It’s your job to ensure that your plant meets the safety and hygiene standards at all times. 

Water Purification Business Plan Template

A well-defined plan relies on market research and stresses quality. It also helps you secure funding and start-up assets, fulfill an unsatisfied market need, attract customers, monitor start-up expenses, and prevents very expensive shut down. 

Here’s an elaborate water purification business plan template using which you can create your own business plan.

1. Executive and company summary 

This executive summary aims to summarise the critical points of this comprehensive business plan, saving you time and preparing you for the upcoming content.

An executive summary for a company includes:

• The business opportunity – describes the need for your services.
• Services – tell how your business will serve the market.
• The target market – represents the customer base you will be targeting.
• Business model – how your services create, deliver, and capture value.
• Marketing plan and sales strategy – describe how you will market and sell your products to a potentially unsatisfied market.
• Discuss your competition and how you plan to gain market share – how can you differentiate yourself from your competitors, i.e., what do you offer to customers that nobody else can?

2. Services offered 

The products and services section of your business plan should include a description of the products or services you are offering or plan to offer. 

You should explain how your products and services will be priced and compare the products.

Your product and service section outlines your product or service, why your market needs it, and how it will compete with other businesses selling similar products and services.

3. Market analysis 

Market analysis is about figuring out the needs of your target market, whether the existing products on the market meet those needs, and what competitors are doing to meet those needs.

You’ll also want to figure out how much people in your industry make per year, how fast the industry is growing or shrinking, and what kind of barriers exist for new players entering it, so you can decide if the environment is suitable for your business idea.

Essentially: Market analysis helps you determine if there’s an actual need for your product or service.

4. Human resources plan 

The importance of a solid human resources plan cannot be overstated, especially in specialized industry sectors. A business needs the right people to do the jobs, and you need a solid plan to hire the right talent.

A well-executed human resources business plan will help you attract and retain talent, which is essential for any company looking to grow.

5. Financial Plan 

A financial plan is not just a list of numbers and projections. It overviews your current business financials and the direction they are progressing in.

Your financial plan will help you set realistic expectations regarding the overall costs and success of your business. You are more likely to be prepared for any eventuality, whether a crisis or incredible growth if you know your financials inside and out.

6. Marketing strategy

Starting a business, ensuring quality service, and promoting operational efficiency are undoubtedly necessary. But you’ll struggle with reaching your ideal consumers if you don’t have actionable marketing and business strategies. To ensure your business thrives, create marketing strategies that increase brand visibility and keep bringing quality leads. 

How to Start a Water Purification Business? 

Follow these steps to start a water purification business: 

1. Use the business plan template for your water purification business

A comprehensive plan is essential for new water purification business owners. This plan should include all aspects of the company, including start-up costs, funding, and day-to-day operations. 

New business owners also need to be realistic about their goals and expectations. Finally, it’s essential to have a solid understanding of the competition.

Businesses with well-thought-out plans are more likely to succeed.

2. Form the legal entity

When starting your business, you must know what kind of liability exposure you want and your company goals. A sole proprietorship may be enough if you sell to limited consumers. 

But a corporate organization or LLC may be better if you want more protection or to grow the business.

3. Obtain permissions and business licenses

If you’re looking to start a new business, it’s important to remember that specific licenses and permits are required by law. However, this varies depending on the type of water purification business you’re looking to start and where your business will be located.

Contact your local business licensing office or chamber of commerce to find out which permits and licenses you need.

4. Purchase equipment

The most critical elements of starting a water purification business are equipment, tools, and supplies.

You’ll need some things for everyday use, like wrenches and screwdrivers, but you’ll also need more specialized items, like meters or pumps. And remember your safety equipment. You’ll want to ensure you have all the protection you need when working with chemicals or other hazardous materials. 

To ace this step, document everything you might need and research different suppliers that fulfill your requirements. You can also consider renting equipment you won’t regularly require; buying expensive equipment that you wouldn’t use frequently doesn’t make sense.

5. Market your services

Now that you’ve built your water purification business, it’s time to get it out there and start generating revenue. Your own sales force will prove most helpful here. Start with building a brand identity to stand apart from your competitors, reach monthly sales target, and keep sales growing gradually. This includes naming your business and creating a logo and color schemes to remain consistent across social media platforms. It is branding that helps you charge a premium price and stay afloat in economic downturn.

You can then work on creating a website for your business with all the details. Finally, it’s time to create a launch strategy for such a niche product—leverage word of mouth via friends and family, social media shout-outs, and influencer marketing. Advertising in local newspapers, paid ads on social media, yellow page ads (local directories), and more are also game changers for your high purity water business.

Let Upper Help You Reach Your Client’s Location on Time 

Now that you know how to create an elaborate business plan, let’s discuss how you’ll fulfill all your orders. 

With Upper’s route planning and optimization software , though, businesses like yours save 10 hours per week and get more deliveries done on time. You’ll get more done, and your customers will get all their fresh water right when needed.

With Upper, you’ll get the most efficient routes for your bottled water delivery.

• Your drivers can take advantage of the shortest routes as per specific constraints, driving preferences, time windows, and more, so you’ll always deliver on time.
• You can mark your shipments low, medium, or high as per priority. You can also add multiple stops and details such as service time, importance, or other notes for your drivers to manage their jobs better.
• Upper sends automatic notifications regarding the ETA of delivery to your customers to save your drivers from failed deliveries. It helps them get more deliveries done and ensures items safely reach the end customers.

Try the 7 days free trial today. 

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The water purifier will cost around $2,500. The cost of installing new plumbing lines and connections will be $195. Water softener treatment will cost $1,500. The total cost comes to around $4,195 approximately.

The 5 Types of Filters are as follows:

• Mechanical Filters.
• Absorption Filters.
• Sequestration Filters.
• Ion Exchange Filters.
• Reverse Osmosis Filters.

Water treatment steps often used in water systems include:

• Coagulation.
• Flocculation.
• Sedimentation.
• Filtration.
• Disinfection.

A purification plant is a water system that treats or improves water quality by complying with the state board of health standards. The purification plant can be a stand-alone facility or a portion of a more extensive system.

Conclusion 

Water purification for the bottled water industry is brimming with opportunities. The demand for convenience and high disposable income is driving the consumption of bottled water across the globe. However, you need a comprehensive plan for overall company success. A business plan will help you set realistic goals and expectations, and you can use this plan to get an edge over your competition.

To further grow your business, invest in robust route planning and scheduling software like Upper so that you can provide your services to your customers in time and ditch poor or slow servicing. Try the 7 days free trial today. 

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.

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Water Purification Business Plan Template & Guidebook

Are you interested in starting your own water purification company but unsure of where to start? We can help with our water purification business plan template and how-to manual. Everything you need to construct a thorough business plan is included in our expertly produced template and instruction manual, from market analysis and financial predictions to marketing strategy and operational frameworks. Your ambition of starting a profitable water purification company might become a reality with the help of our step-by-step process. With the help of our tried-and-true template and direction, you can confidently start the process of creating a successful water purifying company. Start now to join the ranks of prosperous water purifying business owners!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Water Purification Business [11 Steps]
• 25 Catchy Water Purification Business Names:
• List of the Best Marketing Ideas For Your Water Purification Business:

How to Write a Water Purification Business Plan in 7 Steps:

1. describe the purpose of your water purification business..

The first step to writing your business plan is to describe the purpose of your water purification business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a water purification business:

At our water purification company, our mission is to provide clean and safe drinking water to households and businesses in our community. We are committed to using the latest technology and techniques to remove impurities and contaminants from water, making it safe and enjoyable to drink. We strive to be a trusted source of high-quality, purified water for our customers, and to provide exceptional customer service and support. We are dedicated to promoting healthy hydration and helping our customers improve their overall well-being through the consumption of clean, pure water.

2. Products & Services Offered by Your Water Purification Business.

The next step is to outline your products and services for your water purification business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your water purification business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your water purification business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your water purification business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a water purification business?

To run a water purification business, you'll need a range of equipment and supplies, as well as a few permits. Here's a quick rundown of what you'll need:

• A physical location for your business, such as a standalone office or a space within an existing building
• Equipment for purifying water, such as water filtration systems and reverse osmosis units
• A supply of water, either from a municipal source or a private well, to be purified
• Chemicals and other materials for treating the water and removing impurities
• Depending on your location and the services you offer, you may need to obtain a business license and other permits, such as a permit to operate a water purification business or a permit to use certain chemicals.

Overall, running a water purification business requires a mix of equipment, supplies, and permits to ensure that you can provide high-quality, purified water to your customers.

5. Management & Organization of Your Water Purification Business.

The second part of your water purification business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your water purification business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Water Purification Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a water purification business varies based on many different variables, but below are a few different types of startup costs for a water purification business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your water purification business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your water purification business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your water purification business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Water Purification Business Plans:

Why do you need a business plan for a water purification business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your water purification business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your water purification business?)

To build a business plan for your water purification business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written water purification business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a water purification business plan yourself?

Yes, you can write a water purification business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Water Purification Plant Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own water purification plant  Business?

Introduction

Global market size, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management, why write a business plan.

• Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
• Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
• Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
• Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
• Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
• Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
• Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
• Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
• Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
• Business plans allow you to position your brand by understanding your company’s role in the marketplace.
• Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
• Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

• Executive Summary
• Company Overview
• Industry Analysis
• Consumer Analysis
• Competitor Analysis & Advantages
• Marketing Strategies & Plan
• Plan of Action
• Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at [email protected] . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect water purification plant business plan, fill out the form below and download our water purification plant business plan template. The template is a word document that can be edited to include information about your water purification plant business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

Want a bespoke business plan for your water purification plant business, our expertise, water purification plant business plan template faqs, what is a business plan for a/an water purification plant business, how to customize the business plan template for a water purification plant business, what financial information should be included in a water purification plant business plan, are there industry-specific considerations in the water purification plant business plan template, how to conduct market research for a water purification plant business plan, what are the common challenges when creating a business plan for a water purification plant business, how often should i update my water purification plant business plan, can i use the business plan template for seeking funding for a water purification plant business, what legal considerations are there in a water purification plant business plan.

How To Create a Water Purification Business Plan: Checklist

By alex ryzhkov, resources on home water purification installation.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you considering starting a business in the home and health industry? Look no further than the growing demand for clean and safe drinking water. With concerns over water contamination on the rise, the need for home water purification installation services has never been higher. In fact, the global water purification market is projected to reach a staggering $69.2 billion by 2027, according to a recent report by Grand View Research.

To tap into this lucrative market and establish a successful business, it is crucial to have a well-written and comprehensive business plan. This step-by-step guide will walk you through the process of creating a business plan for your home water purification installation venture, ensuring that you cover all the necessary aspects to thrive in this industry.

Conducting thorough market research is the first crucial step in developing your business plan. By gathering relevant industry data and consumer insights , you can gain a solid understanding of market trends, customer preferences, and potential challenges.

Once you have a clear understanding of the market, you need to identify your target market . Determine who your ideal customers are, their demographics, and the geographical areas you wish to serve.

Next, it's time to analyze your competitors . Understand their strengths, weaknesses, and the unique selling points that differentiate your business from theirs. This analysis will enable you to develop a strong competitive advantage and position your business effectively.

A pricing strategy is crucial for any business. Determine how much you will charge customers for your home water purification installation services. Consider your costs, market demand, and the value that your service brings to customers.

Developing a value proposition is essential to attract customers. Clearly articulate the benefits of your home water purification installation services, including how you address customers' pain points, ensure water safety, and provide convenience.

Set clear business goals and objectives . Outline what you want to achieve with your business, such as sales targets, market share, and customer satisfaction levels. This will keep you focused and provide direction throughout your journey.

A comprehensive marketing and sales plan is essential to reach your target market effectively. Outline your marketing strategies, including online and offline channels, to generate leads and convert them into paying customers.

Consider the necessary resources and equipment required to start and operate your home water purification installation business successfully. This may include purification systems, installation tools, vehicles, and office space.

Last but not least, be aware of the legal and regulatory requirements associated with operating a home water purification installation business. Familiarize yourself with the necessary permits, licenses, and certifications required to comply with local, state, and national regulations.

By following these nine steps, you can create a solid business plan for your home water purification installation venture. Armed with this plan, you'll be well-prepared to serve customers, meet their needs for clean drinking water, and succeed in this rapidly growing industry.

Conduct Market Research

Market research is an essential step in developing a successful business plan for home water purification installation. It involves gathering and analyzing relevant data to gain insights into the target market, including its size, demand, competition, and trends. By conducting thorough market research, you can identify opportunities and challenges, make informed decisions, and develop effective strategies to position your business for success.

When conducting market research for your home water purification installation business, consider the following key aspects:

• Market Size and Potential: Determine the size of the market and its potential growth rate. Evaluate the demand for home water purification systems and understand the factors driving this demand, such as increasing awareness about water contamination and health concerns.
• Target Customers: Identify your target customers based on demographics, geographic location, and buying behavior. Understand their preferences, needs, and pain points related to water purification, which will help you tailor your services to meet their specific requirements.
• Competitor Analysis: Analyze the existing market players offering similar services in your area. Evaluate their strengths, weaknesses, pricing strategies, marketing tactics, and customer satisfaction levels. This analysis will help you differentiate your business and develop a competitive edge.
• Industry Trends: Stay updated with the latest trends, technology advancements, and regulatory changes in the home water purification industry. Consider the growing popularity of eco-friendly solutions, smart home integration, and the importance of certifications in building trust among customers.

Tips for Conducting Market Research:

• Use a combination of primary and secondary research methods to gather data. Primary research includes surveys, interviews, and focus groups, while secondary research involves analyzing existing reports, industry publications, and online resources.
• Utilize online tools and platforms to gather insights about consumer behavior and preferences. Social media monitoring, online forums, and review websites can provide valuable information about customer experiences and expectations.
• Consider hiring a market research professional or consulting firm if you require in-depth analysis and expert guidance in interpreting the gathered data.
• Maintain accurate records and document your research findings. These insights will serve as a foundation for developing a robust business plan and making informed decisions in the future.

Identify Target Market

In order to effectively market and sell your home water purification installation services, it is crucial to identify your target market . Understanding the demographics, needs, and preferences of your potential customers will allow you to tailor your offerings and messaging to better meet their requirements.

Market segmentation is an essential step in identifying your target audience. Divide the market into smaller segments based on factors such as age, location, income level, and lifestyle. This will help you create targeted marketing strategies and reach the right audience with your messaging.

Conduct market research to gain insights into the characteristics and behaviors of your potential customers. This can be done through surveys, focus groups, or analyzing existing data. By understanding their pain points, preferences, and purchasing habits, you can create a compelling value proposition that addresses their specific needs.

Tips for identifying your target market:

• Consider conducting surveys or interviews with your existing customers to gather feedback and insights.
• Utilize online tools and platforms to analyze demographic data and trends in your target market.
• Study your competitors to identify their target market and find ways to differentiate your offerings.
• Take into account any specific regulations or guidelines related to home water purification installations in your target market.

By clearly identifying your target market, you can focus your marketing efforts and resources on reaching the right customers. This will allow you to tailor your messages, pricing, and promotions to better resonate with potential buyers, leading to increased customer satisfaction and business success.

Analyze Competitors

Analyzing your competitors is a crucial step in developing a successful business plan for home water purification installation. Understanding the competitive landscape will help you identify opportunities, differentiate your business, and develop effective strategies that will give your company a competitive edge. Here are important aspects to consider when analyzing your competitors:

• Identify key competitors: Start by identifying the main competitors in your target market. Look for companies that offer similar home water purification installation services or alternative solutions for clean drinking water.
• Assess their strengths and weaknesses: Take the time to analyze the strengths and weaknesses of your competitors. This will help you identify any gaps in the market that you can capitalize on and determine areas where you can differentiate your business.
• Evaluate their pricing and offerings: Study your competitors' pricing structures and the features they offer in their purification systems. This will allow you to position your own offerings competitively and better understand the value your business can bring to customers.
• Consider their marketing and branding: Take note of your competitors' marketing strategies and branding efforts. Understanding how they promote their services and establish their brand identity will give you valuable insights into what works and what doesn't in the industry.
• Stay updated on your competitors by signing up for their newsletters or following them on social media.
• Visit their websites and analyze their customer reviews to understand how customers perceive their services.
• Consider conducting mystery shopping or reaching out to their customers to gain firsthand knowledge of their customer experience.

By thoroughly analyzing your competitors, you can identify opportunities to differentiate your business and develop strategies that will help you stand out in the market. This will enable you to offer unique value to your customers and position your home water purification installation services for long-term success.

Determine Pricing Strategy

Determining the right pricing strategy is crucial for the success of your home water purification installation business. It involves carefully considering various factors to ensure that your pricing is competitive, profitable, and aligns with your business goals. Here are some important steps to follow when determining your pricing strategy:

• Research competitors' pricing: Conduct a comprehensive analysis of your competitors' pricing strategies to gain insight into the market standards and expectations. This will help you understand how your pricing should be positioned to attract customers.
• Evaluate your costs: Calculate all the costs associated with providing your services, including equipment, installation labor, maintenance, marketing, and overhead expenses. It is essential to have a clear understanding of your costs to set a pricing structure that ensures profitability.
• Consider value-based pricing: Assess the unique value proposition of your home water purification installation services and consider pricing based on the benefits and advantages you provide to customers. If you offer superior quality, efficiency, and personalized solutions, you can justify charging a premium price.
• Choose a pricing model: Decide on a pricing model that suits your business objectives and customer preferences. Common pricing models in the home water purification industry include upfront pricing, subscription-based pricing, or tiered pricing based on the level of purification needed.
• Factor in market demand: Take into account the demand for home water purification installation services in your target market. If the demand is high, you may have more flexibility to set higher prices. However, if the market is saturated or price-sensitive, you may need to be more competitive with your pricing.

Tips for Determining Pricing Strategy:

• Regularly monitor and revisit your pricing strategy to adapt to market changes and stay competitive.
• Consider offering package deals or bundle pricing to attract customers and increase sales.
• Offer flexible payment options, such as installment plans or financing, to make your services more affordable to a wider range of customers.
• Factor in any additional value-added services, warranties, or guarantees provided to customers when setting your pricing.

Develop a Value Proposition

Creating a strong value proposition is essential for distinguishing your home water purification installation business from competitors and capturing the attention of potential customers. Your value proposition should clearly communicate the unique benefits and advantages that your services offer. Here are some important factors to consider when developing your value proposition:

• Identify the key features of your purification systems: Highlight the specific functionalities and performance capabilities of your systems, such as advanced filtration technology or the ability to remove a wide range of contaminants. Emphasize how these features address the customers' need for clean and safe drinking water.
• Address customer pain points: Determine the most common challenges or concerns that customers face when it comes to home water purification. Tailor your value proposition to alleviate these pain points by emphasizing the convenience, cost-effectiveness, and reliability of your installation services.
• Highlight the long-term benefits: Showcase the positive outcomes and lasting benefits that customers can expect from choosing your purification systems. This may include improved health and well-being, reduced reliance on bottled water, and potential cost savings in the long run.

Tips for developing an effective value proposition:

• Keep it concise and clear, ensuring that potential customers can immediately understand the value your business offers.
• Focus on what sets your services apart from competitors, whether it's your expertise, exceptional customer service, or unique product features.
• Use persuasive language and compelling messaging to capture the attention and interest of your target market.
• Consider conducting surveys or market research to gather insights on customer preferences and pain points, helping you tailor your value proposition to their needs.

Developing a strong value proposition is crucial for positioning your home water purification installation business as a trusted provider in the market. By effectively communicating the benefits and advantages of your services, you can attract and retain customers who prioritize clean and safe drinking water for their households.

Define Business Goals And Objectives

Defining clear business goals and objectives is crucial for the success of your home water purification installation business. These goals will serve as a roadmap, guiding your company towards growth and profitability. Here are some key steps to help you define your business goals and objectives:

• Identify your mission statement: Start by clearly stating the purpose and values of your business. This will help you align your goals with your company's overall mission.
• Set measurable goals: Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART). This will make it easier to track your progress and adjust your strategies accordingly.
• Focus on revenue targets: Determine your desired revenue targets and set a timeline for achieving them. This will help you gauge the financial success of your business and make necessary adjustments to your pricing and sales strategies.
• Consider customer satisfaction goals: In addition to financial goals, prioritize customer satisfaction. Define what level of customer experience and service you aim to provide and set objectives to measure and improve upon it.
• Plan for expansion: If you have ambitions for expanding your business in the future, define short-term and long-term objectives that align with your growth plans. This could include entering new markets or introducing additional services.

Tips for Defining Business Goals and Objectives:

• Involve your team: Discuss and involve key stakeholders within your business in the goal-setting process. Their insights and perspectives can provide valuable input.
• Regularly review and reassess: Set aside time periodically to review your goals and assess your progress. Adjust them if necessary to ensure they remain aligned with the evolving needs of your business and market conditions.
• Be realistic: While it's important to set ambitious goals, make sure they are realistic and attainable. Setting unrealistic goals can lead to frustration and hinder progress.
• Communicate your goals: Share your business goals and objectives with your team members. This will help align their efforts towards achieving those goals and foster a shared sense of purpose.

By defining clear and actionable business goals and objectives, your home water purification installation business will be well-positioned to drive success and meet the needs of your target market.

Create A Marketing And Sales Plan

Creating a comprehensive marketing and sales plan is essential to effectively promote your home water purification installation business and attract customers. This plan outlines your strategies for reaching your target market, promoting your services, and ultimately driving sales. Here are the key steps to consider:

• Identify your target market: Before you can effectively market your services, it's crucial to understand who your ideal customers are. Consider factors such as demographics, location, and water quality concerns to narrow down your target market.
• Develop a marketing strategy: Once you have identified your target market, determine the most effective marketing channels to reach them. Consider online advertising, social media platforms, direct mail, and local partnerships to maximize your reach.
• Create a branding strategy: Establish a strong and memorable brand identity for your business. This includes designing a logo, developing a consistent color palette, and crafting a compelling brand message that highlights the benefits of your services.
• Utilize digital marketing: In today's digital age, having a strong online presence is crucial. Build a professional website that showcases your services, and optimize it for search engines to improve your visibility. Additionally, leverage social media platforms to engage with potential customers and share valuable content.
• Invest in targeted advertising: Consider running targeted online advertisements to reach your specific target market. This may include pay-per-click ads, social media ads, or sponsored content on relevant websites.
• Offer special promotions: Attract customers with special promotions or discounts. This could include discounted installation fees, free water quality assessments, or referral programs that incentivize satisfied customers to spread the word about your services.
• Establish strategic partnerships: Collaborate with other local businesses or organizations to increase your visibility and credibility. This could involve partnering with wellness centers, real estate agencies, or home improvement stores to promote your services to their customers.
• Provide exceptional customer service: Word-of-mouth recommendations can be incredibly powerful in attracting new customers. Focus on delivering exceptional customer service by promptly responding to inquiries, addressing concerns, and providing thorough explanations of your services.
• Track and analyze results: Regularly monitor the effectiveness of your marketing and sales strategies. Utilize tools such as website analytics and customer feedback to assess which channels and tactics are yielding the best results, and make adjustments accordingly.
• Offer free educational resources, such as blog posts or downloadable guides, to position yourself as an industry expert and build trust with potential customers.
• Consider partnering with local influencers or health-focused bloggers who can endorse your services and expand your reach.
• Utilize customer testimonials and case studies on your website and social media platforms to showcase the positive experiences of satisfied customers.
• Regularly engage with your audience through social media by sharing tips on water purification, answering questions, and providing educational content.

Identify Necessary Resources And Equipment

Once you have determined your target market, analyzed your competitors, and developed a pricing strategy, it is crucial to identify the necessary resources and equipment needed to efficiently provide home water purification installation services. Having the right resources and equipment will not only ensure the smooth operation of your business but also significantly impact the quality of the services you offer.

1. Water purification systems: Research and select the appropriate water purification systems that align with your business goals and objectives. Consider factors such as the capacity, efficiency, and effectiveness of the systems in removing contaminants from water.

2. Installation tools: Invest in high-quality installation tools such as wrenches, pipe cutters, and pliers to ensure proper installation of purification systems.

3. Testing equipment: Acquire reliable testing equipment to assess the quality of water before and after installation. This will help you demonstrate the effectiveness of your services to customers.

4. Maintenance tools: Purchase essential maintenance tools such as replacement filters, cleaning agents, and leak detectors to provide ongoing servicing and ensure the longevity of installed systems.

5. Service vehicles: Depending on the size of your operation, consider investing in service vehicles equipped with the necessary tools and equipment to transport your team and materials efficiently.

• Regularly update your knowledge about new purification systems and technologies to stay ahead of industry trends and offer the best solutions to your customers.
• Maintain a well-organized inventory system to track and manage your resources and equipment effectively.
• Establish partnerships with reputable suppliers to ensure a steady supply of high-quality resources and equipment.

By identifying and acquiring the necessary resources and equipment, you are positioning your home water purification installation business for success. Remember, investing in reliable and efficient tools will not only streamline your operations but also create trust and confidence in the services you provide.

Consider Legal And Regulatory Requirements

When starting a business in the home water purification installation industry, it is essential to consider the various legal and regulatory requirements that govern this sector. Adhering to these requirements not only ensures compliance with the law but also helps maintain the reputation and credibility of your business. Here are some important aspects to consider:

• Licensing and permits: Check with your local authorities to identify the specific licenses and permits required to operate a home water purification installation business. This may include obtaining permits for water treatment systems and compliance with health and safety regulations.
• Water quality standards: Familiarize yourself with the national and regional standards that dictate the acceptable levels of various contaminants in drinking water. Ensure that your purification systems meet these standards to provide safe and clean water to your customers.
• Contractor regulations: If your business involves installation and maintenance of the purification systems, ensure that you comply with all contractor regulations. This may include licensing requirements for plumbing or electrical work, depending on the services you provide.
• Product liability: As you offer water purification systems, it is crucial to understand and address product liability issues. Make sure the systems you install comply with product safety standards, have appropriate warranties, and determine any necessary insurance coverage to protect your business and customers in case of any product-related issues.
• Marketing and advertising regulations: Promoting your services requires compliance with advertising regulations set by local authorities. Be aware of any restrictions or guidelines related to claims you make about the benefits and effectiveness of your purification systems.

Tips for navigating legal and regulatory requirements:

• Consult with a legal professional experienced in the water purification industry to ensure compliance with local, state, and federal regulations.
• Stay informed about any updates or changes in regulations that may impact your business operations.
• Maintain proper documentation and records to demonstrate compliance with legal and regulatory requirements.
• Regularly assess your business practices to ensure they align with existing regulations and address any potential risks or violations.

In conclusion, writing a comprehensive business plan for a home water purification installation service is crucial for success in this growing industry. By following the nine essential steps outlined in this checklist, entrepreneurs can assess the market, analyze competitors, establish a pricing strategy, develop a value proposition, set business goals, create effective marketing and sales plans, identify necessary resources and equipment, and consider legal and regulatory requirements.

With a well-structured business plan in hand, entrepreneurs can confidently pursue their goal of providing affordable and efficient home water purification installation services. By catering to the increasing demand for clean and safe drinking water, and offering tailored solutions to various customer needs, businesses in this industry have the potential for long-term success and customer satisfaction. By continuously adapting to market trends and providing regular maintenance and servicing, entrepreneurs can build a reputation as a trusted provider of high-quality water purification systems for households.

In conclusion, the importance of a well-crafted business plan cannot be overstated. It acts as a roadmap for entrepreneurs, guiding them through the necessary steps to start and grow their home water purification installation service. By conducting thorough market research, identifying target markets, analyzing competitors, and considering legal and regulatory requirements, entrepreneurs can position themselves for success in this thriving industry.

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Start a Bottlestore Business

Purified water is drinking water (from a tap) that has been purified, various impurities removed, bottled and resold. While purified water has various uses in industry and in various manufacturing processes I will be looking at it from the point of selling the water for human consumption.

Business model There are various business models in the purified water industry which can be used on its own or combined for more revenue streams including: • Operating a “water bar” in a busy venue where people can bring their empty bottles to be refilled. Or you can install water bars on behalf of others to be used for this purpose. • Operating a string of water dispensing machines aka water coolers, renting it out (and making money refilling it) • Operating a dedicated water shop where you sell and dispense water from • Operating a bottling plant bottling the water in 500ml to 5 liter bottles in large quantities and reselling it.

In the South African water industry the most popular method of water purification is reverse osmosis uses a semi permeable membrane to remove ions, molecules, and larger particles from drinking water. When discussing the above strategies further we will assume that they all use this method.

Please note: Purified water is not to be confused with spring water which is water that comes from an underground source and may or may not have been treated and purified. Though spring water sounds more appealing (like it comes fresh from a mountain) than purified water it is not necessarily better as some spring water contains contaminants while others that claim to be “spring” water but its origin is uncertain.

Onto the various strategies in the purified water business:

Starting with a water bar This is most likely the cheapest system to startup, which includes a small reverse osmosis system, and a glass dispensing tank with tap, usually built in a tabletop setup (the reverse osmosis system is under the counter). In South Africa you will see this at some Spar shops. The reverse osmosis system is attached to the dispensing tank and sold by the liter. These machines usually have a capacity of around 1500 liters a day, which you can sell for R1 a liter as well as make money from a markup on empty (5 liter) plastic bottles as well. Business Models for water bar Installed in a shop The most popular configuration. It is sold in shops where people can pour their own water and pay by the counter. It is your choice whether you want to sell empty bottles or whether you only want people to bring their own. The business model for the entrepreneur gets tricky here (if he doesn’t own the shop). You can install it in various shops (or even in offices) for a once off fee, and then maintain the filtration system when necessary. You can make it available on a “vending” profit-share system. Which you can grow to be installed in various shops but this depends on the honesty of the shop keeper to pay you as there is usually no way on the machine to see how much water has been dispensed.

If you do have a water bar that’s going a bit slow you can try:

Water delivery Even though a water bar in a shop is the most popular configuration, entrepreneurs can use the water bar in different ways. They can use it to purify, bottle and deliver water to clients. This is not really common as the large tank is largely cosmetic and there are more efficient ways to purify for this purpose. Promotional water bottles This can build a low volume niche custom label (for promotional purposes) water business using a single filling machine.

Operating water dispensing machines (water coolers) This involves renting machines to various business which makes the complimentary water available for staff or clients. All the dispensing machine does is cool the water, you make the purified water from your premises and deliver it in bottles that attaches to the dispenser. You can make extra money by supply Styrofoam cups and making a small profit on there as well. As mentioned above there is no reason you cannot use a water bar for this purifying purposes if that is all you have but you will be limited to capacity. Plus a water bar is more for cosmetic purposes as well, so you will just need a purifying machine and filling machine.

Operating a dedicated water shop This is one option that has gotten popular in recent years. Purifying and selling water (and related items) from a shop front. Here you mainly do a bit of everything. Selling water in 500ml to 5 liter bottles, operating a water bar for people to bring and fill their own bottles. Supply bottled refills to water dispensers (not necessary owned by you). You can also do wholesale to other resellers.

Operating a bottling plant (bottling and selling purified water) This is probably the most expensive to startup but can be grown to the largest. Once the water has been purified it is bottled usually in 500ml, 1liter and 5liter bottles, and then delivered to retail outlets to be resold. Marketing, branding and distribution is what makes or breaks this business as there is lots of competition out there. Besides the bottling plant which requires the large capacity reverse osmosis machine, you also need a filling machine. You need to produce labels that will help you stand out. You need a distribution strategy to get into shops which means you may need delivery vehicles. The setup can produce custom label bottles on a larger scale, to places like hotels and resorts or other resellers in what is known as “private label” agreements.

The purified water business is an interesting business but one with lots of competition. Networking and building connections is crucial to get you into as many doors as possible.

Image credits: Featured ,  positivehealthwellness , Kmart ,  thewatershoptx , walmart

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Bottled Water Business Plan

Your bottled water business will give your clients plenty of hydration whether it uses; filtered, distilled, or natural spring water. Thus are you ready to hydrate people and start your business out of it? But before starting it you will need careful planning.

Need help writing a business plan for your bottled water business? You’re at the right place. Our bottled water business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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How to Write A Bottled Water Business Plan?

Writing a bottled water business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the bottled water services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of bottled water company you run and the name of it. You may specialize in one of the following bottled water businesses:

• Natural spring water
• Purified water
• Mineral water
• Artesian water
• Functional water
• Describe the legal structure of your bottled water company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established bottled water service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your bottled water company business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your products & services:

Mention the paralegal services your business will offer. This list may include services like,

• Single-serve bottles
• Multipack bottles
• Premium & specialty bottles
• Water filtration
• Water delivery services
• Customized bottles

Describe the health benefits

Quality measures, additional services.

In short, this section of your bottled water plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and your unique services. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your bottled water production business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bottled water business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, technologies & equipment:.

Include the list of equipment and machinery required for bottled water, such as water treatment equipment, bottling equipment, quality control equipment, packaging & labeling equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bottled water business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your bottled water business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bottled water manufacturer business plan should only include relevant and important information supporting your plan’s main content.

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This sample bottled water business plan will provide an idea for writing a successful bottled water plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bottled water business plan pdf .

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Frequently asked questions, why do you need a bottled water business plan.

A business plan is an essential tool for anyone looking to start or run a successful bottled water business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your bottled water company.

How to get funding for your bottled water business?

There are several ways to get funding for your bottled water business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your bottled water business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your bottled water business plan and outline your vision as you have in your mind.

What is the easiest way to write your bottled water business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bottled water business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good bottled water business plan help me secure funding?

Indeed. A well-crafted bottled water business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a bottled water business plan?

Marketing strategy is a key component of your bottled water business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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MLM Water Filter Business Plan

Start your own mlm water filter business plan

Water Factory

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Water Factory is a network marketing firm that sells Water Genie home water filtration systems. The Water Factory has chosen the network marketing business model as a way of creating a recurring revenue structure in a home business. Aitch Tuoo, the founder and owner, has done a significant amount of research and has determined the filtered water market is a large, quickly growing market. People are willing to pay up to five times the cost per gallon for water than they are for gasoline. 

By using the network marketing business model, Aitch Tuoo uses personal contacts as his target market. This is advantageous because a bond has already been established with these prospects, making it easier for Aitch to turn prospects into leads. Additionally, network marketing creates recurring revenue streams through commissions that Aitch earns for salespeople he recruits. Aitch also receives revenue for each salesperson his sales people recruit. This revenue stream then turns his job into a business, a way to earn money even if he is not working.

The Water Factory will reach profitability by month 12 and will have modest, but steady, profits by year three.

The objectives for the first three years of operation are outlined below:

• To create a service-based company whose primary goal is to exceed customers’ expectations.
• The utilization  of The Water Factory products by at least 10% of the local population.
• To increase the number of sellers by 20% each year.
• To develop a sustainable home-based business, surviving off of its own cash flow.

The Water Factory’s mission is to provide customers with the finest quality water filtration units. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place. Our services will exceed the expectations of our customers. 

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Water Factory, located in Albany, Oregon, is a network marketing business that sells water filtration units to end consumers. We exclusively sell Water Genie Brand filters for home use via the network marketing system, also known as multi-level marketing. The company will use personal contact recruiting to develop a sales force that will help sell more products.

The business will be based out of the owners home. It is forecasted that we will reach profitability by month 12, and we will earn modest profits by year three.

Company Ownership

The Water Factory is a sole proprietorship, founded and owned by Aitch Tuoo. 

Start-up Summary

The Water Factory’s start-up costs include the following items:

• Office furniture, including a desk, chair, and filing cabinets
• Computer system, including printer, CD-RW, Internet connections, Microsoft Office
• Phone line, pager, cell phone

The Water Factory exclusively sells Water Genie brand home water filtration systems. Home water filters are used to improve the taste quality of the water as well as to remove harmful impurities in the water. Three different models will be sold:

• The Carafe- This model looks like a large water pitcher. When you fill up the pitcher the water passes through a filter, cleansing the water. When you pour the pitcher only the filtered water comes out. The price per gallon of water is $.26.
• The Faucet Mount- This model looks like a large bulb that mounts on the end of the water faucet. When you desire filtered water, you rotate the filter toward you and filtered water comes out of a small hole. When you want unfiltered water to pass through, you rotate the filter away from you and unfiltered water comes out of a large hole. Unfiltered water would be used to wash hands or dishes and pots. The price per gallon of filtered water is $.12.
• The Counter Mount- This model is a 12-inch tall cylinder that resides on the counter, up to 14 inches away from the sink. There is a button near where the water exits the faucet that you push to allow filtered water to pass through. When you no longer need filtered water you push the button again and unfiltered water comes out. The price per gallon of filtered is $.06.

Market Analysis Summary how to do a market analysis for your business plan.">

The Water Factory will be targeting personal contacts as the prospective customers. This is an ideal market segment because a positive relationship already exists with the personal contacts, making Aitch Tuoo’s job of selling the products significantly easier.

Market Segmentation

As a network marketing business, the company has an unusual market segment that it is targeting. With network marketing, sales and recruitment are done through personal contacts. Once these people are users, salespeople try to convert them from users to salespeople for the products. This is also called multi-level marketing. A company sells a product to a consumer (typically personal contacts) via direct selling methods, and recruits new people to help sell. The salesperson is then being compensated for the sales made as well as the sales of the people recruited.  

Because of this unusual business arrangement, the market will be segmented into personal contacts. Personal contacts typically take the form of the following groups (not an exhaustive list): past classmates, current and past neighbors, landlords, tenants, repair people, grocers, club members, sport partners, children’s teachers, children’s playmate parents, spouse contacts, and fellow congregation members.

This market segment that will be targeted will be called “personal contacts,” and makes up the majority of the market.

Target Market Segment Strategy

The Water Factory is focusing on this portion of the market because to some degree a trust relationship has already been developed between the personal contacts. Due to the nature of this business, where you sell directly to the consumer, it helps considerably to have already established a relationship. With a relationship already established, it is far easier to then sell the product because the prospective customers skepticism has been lowered. This then creates an opportunity when The Water Factory can explain the cost advantages of home water filters relative to bottled water.

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Industry Analysis

Network marketing, also known as multi-level marketing, is a growing industry. The large names in the industry are Amway, Shaklee, and Herblife. Other well-known companies that participate in the space are AT&T, Proctor & Gamble, and Coca Cola.

Several years, ago network marketing received a bad reputation because of it’s association with pyramid schemes. Make no mistake however, network marketing is far different from pyramid schemes. Pyramid schemes were also multi-level businesses, however they did not have a viable product or service. They just had a many levels of people paying money to become a part of the pyramid with the promise that people would be paying them to become a lower part of the pyramid.

In network marketing, personal care products and household products dominate. However, there are also other services and products that are sold, including travel arrangements, insurance services, pet care supplies, phone service, etc.

Competition and Buying Patterns

There are several different sources of competition:

• Other network marketing companies selling water filters. There are four to seven other network marketing firms that also sell water filtration units. Prices can be competitive.
• Water filters sold through traditional retailers. There are approximately ten different manufactures of home filtration units. These units can be competitively priced, however, there is not the option to become a sales agent and get lower purchase prices for yourself as well as a future revenue stream.
• Office style water dispenser (typically leased). There are several companies that will lease these large, stand-alone water coolers. The equipment for this solution is more expensive, in part because you are leasing a refrigeration unit to cool the water, and the cost per gallon is also more expensive.
• Bottled water. There are hundreds of companies that sell bottled water with the price ranging from $1-$5 a gallon, which is significantly more expensive. 
• Soft drinks. While this is not a direct substitute for water, people consume soft drinks when they are thirsty. Besides the many negative health issues surrounding soft drink consumption, it is as pricey as bottled water.

Over the last five years the market for filtered water, typically in the form of bottled water, has exploded. It is ironic how people complain about the price of gas when they will pay up to five times the price for a gallon of water. Regardless, demand for filtered water has steadily grown, and home water filtration units offer huge price advantages relative to bottled water alternatives.

Strategy and Implementation Summary

The Water Factory will be aggressively courting personal contacts. Once contacts have been turned into customers, Aitch Tuoo will then attempt to turn them into sales agents for him. The advantage for them is that they get products at wholesale and receive recurring revenue for sales people they recruit. The Water Factory benefits as it gets the recurring revenue for all sales that are made by Aitch’s customers or the sales agents of his customers. It is a win-win situation and can be easily presented as such.

Competitive Edge

The Water Factory’s competitive advantage over regular outlets of water filtration systems is the ability to generate revenue streams for sellers of the products. This is the virtue of the network marketing system. With network marketing, if buyers becomes sellers, they can receive their products at wholesale pricing and receive a commission for products that they sell. Additionally, if they recruit people to help them sell, they get a commission for every sale that their recruits make. At the same time, Aitch gets a commission of his recruits as well as his recruit’s recruits. This is a relatively easy way to create a recurring revenue stream and creates a competitive advantage that will help gain market share.

Sales Strategy

The Water Factory’s sales strategy will be based on leveraging personal contacts. Typically, an informal meeting will be set up with the prospective customer. A brochure will be introduced with product information about the water filters. Then, quantitative information will be introduced explaining really how much people are spending on bottled water and how much money could be saved by using a water filter. Additionally, Aitch Tuoo will explain how all problems, concerns, delivery, and billing will be handled by him. The ideal situation will be that Aitch Tuoo will be able to sign the customer up right then. 

During that initial meeting if the prospect is especially excited about the idea, or at a later date, Aitch Tuoo will introduce the option of becoming a member of The Water Factory. If the customer understands/believes the cost effectiveness of the Water Genie product, they will appreciate the option of getting the product at cost and making a commission on sales that they make, as well as commissions from sales that their recruits make.

Sales Forecast

The first month will be spent setting up the home office. There will be no sales activity. Additionally, Aitch Tuoo will be ordering products to use as samples.

The second month will be the first month of sales. During this month Aitch Tuoo will have signed people up and revenue will be trickling in. It will not be until month five when revenue begins to get strong. Month six will be the first month when the recurring revenue will come in from Aitch Tuoo’s recruited sales people.

The Water Factory will have several milestones early on:

• Business plan completion. This will be done as a road map for the organization. While we do not need a business plan to raise capital, it will be an indispensable tool for the ongoing performance and improvement of the company.
• Office set up.
• First recurring revenue to come in.
• Profitability solely from recurring revenue.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Aitch Tuoo, the founder and owner, pursued his undergraduate business degree from the University of Washington. While at UW, Aitch worked for Circuit City as a sales representative because he thought the skill of sales was an important one to have.

Personnel Plan

As a home based business, Aitch will be the only person working and will receive a monthly salary. 

Financial Plan investor-ready personnel plan .">

The following sections will outline the important financial details.

Important Assumptions

The following table details the important financial assumptions.

Break-even Analysis

The Break-even Analysis indicates what is needed in monthly revenue to break even.

Projected Profit and Loss

The following table indicates projected profit and loss.

Projected Cash Flow

The following chart and table will indicate projected cash flow.

Projected Balance Sheet

The following table will indicate the projected balance sheet.

Business Ratios

The following table contains ratios from the home water purification equipment industry, as determined by the Standard Industry Classification (SIC) Index code 3589, Service Industry Machinery, Not Elsewhere Classified.

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Starting Bottled Water Business Plan (PDF)

The bottled water business industry has been steadily growing all across the world. This is due to a plethora of reasons which vary from place to place. For instance, big beverage companies have diversified into bottled water as one of their products over the years. Due to their wide reach it means bottled water has increasingly become more available than ever before. In some parts of the world the surge in mineral water businesses has been triggered by lack of access to clean and reliable water. Thus for drinking purposes or other related uses people there now prefer to use bottled water. Another interesting factor is global warming which has seen temperatures getting much higher in most parts of the world. This has resulted in the increased demand for commercially produced mineral water. Bottled water offers convenience and tends to taste better. Plus there is general perception that bottled water is safer. That is why starting a bottled water business can pay off immensely. All this is meant to show you that starting a bottled water business is a noble idea. This article will outline how to start a bottled water business, and the bottled water business plan (PDF, Word & Excel).

Market Research

The most important aspect you will look at here is finding out about existing players to draw insights from them. The market for bottled water is usually available anywhere but it is important to know of any competitors beforehand. Your focus will be to learn how they conduct their businesses paying particular attention to scale of operation, water sources, processing methods, target clients, pricing, marketing approaches and so on. Knowing these things will be central to your ultimate unique selling point. Things like packaging and pricing can put you over your competitors if well considered. As much as many players already exist and more are entering the bottled water business field, there is always a market segment that is unattended or insufficiently attended. Thus it essential to have a detailed mineral water business before you start.

Location, Premises And Equipment

In your choice of location of the purified water business, there are some considerations that you should make. Since any bottled water business entails the need to have a seamless distribution framework, it is a factor to consider. This means you must chose a location connected to strategic road networks for easy accessibility to clients and suppliers and the ultimate distribution of the bottled water. How secure is the location you are choosing – that is another important factor to consider. What about availability of water supply? Proximity to prospective clients, suppliers and human resources is also very vital. The mineral water business plan should include the costs of purchasing or leasing the premises.

The core thing you must work on from the onset is a water treatment plant. Some of the basic inclusions are bottling machines, filling machines, purification and treatment machines, labelling machines and a water source eg a borehole. The specific equipment you need will depend on the water purification methods you are going to use for your business. For example if you decide to purify water using reverse osmosis, that means you will require reverse osmosis machinery. Water storage tanks are also required. The costs of all the equipment should be catered for in your purified water business plan.

Types Of Bottled Water

There are different types of bottled water. In fact, there is still an evolution that is leading to the emergence of new types of bottled water. Your bottled water business plan should outline the type of water you are selling.

Mineral Water

This is water comprising of substantial amounts of dissolved minerals. Some of those minerals are calcium, sodium, and magnesium. Typically the water would have also gone through certain processes such as aeration or filtration. Note that there are strictly no chemical processes involved here. This water would have been sourced from some underground source. There must be ascertained and provable pollution-free qualities regarding the source. Most importantly, the water must have certain stipulated minerals in certain prescribed concentrations. That is what can earn it the label of ‘mineral water’.

Spring Water

This is water that would have been sourced from a spring. It is important to note that most of what is termed spring water is not from springs. It is usually a marketing gimmick and the water is often just tap water. Thus if you are going to sell spring water it must truly be from a spring. People often use ‘mineral water’ and ‘spring water’ interchangeably. This is because there are some similarities. Often time the distinction is that spring water is specifically sourced from a spring.

Purified Water

This is water that would have undergone a number of purification processes. These purification processes will be meant to get rid of chemical and solid contaminants. The original source of the water can be tap water or ground water. The common purification processes involved are filtration, reverse osmosis, and distillation, amongst others.

Sparkling Water

This can also be called soda water; it is also known as carbonated water. When you drink it feels as if you are drinking a fizzy drink. That is why some call it fizzy water. It is also commonly known as club soda. Sparkling water is a result of infusing water with carbon dioxide under pressure.

Flavoured Water

This is water that would have had natural or artificial flavors added to it. The flavors can be added as one or as a blend of several flavors. They are usually fruit flavors e.g. lemon, lime, orange, raspberry, mint, and blackberry, amongst others.

Staff And Management

This depends on the scale of operations and level of sophistication of your purified water business. Anything from 6 employees going up will do for a small-scale factory. The idea is there are pertinent areas that needed to be manned e.g. management, production, financial management, sales, distribution, and housekeeping amongst other areas. Your bottled water business plan should cater for the wages and employees of all your employees.

Customer Segmentation

Primary usage.

Customer segmentation for the bottled water production business is informed by several variables. For example, the primary usage of the bottled water can give an idea. Bottled water can be for everyday use, it can be sporting use, or it can be travel. These examples translate into customers segments with specific needs or preferences.

Type Of Bottled Water

Customer segments are also a function of the type of bottled water in question. For instance, in many places the most consumed type of bottled water is purified water. Consumption dynamics for the different types of bottled water helps you understand the customer segments.

Distribution Channel

People purchase their bottled water from different outlets. Maybe they purchase from supermarkets or shops. Zoning in on one you can know whether or not they buy in bulk. There will be much to learn about customer segments by looking into the various distribution channels.

Marketing Plan

Bottled water is the easiest to market. You just have to ensure your bottled water is properly branded. The best marketing strategy is to get your bottled water in front of as many people as possible. Avail it to commercial buildings, have it used at all sorts of events. You can target hospitality and catering outlets. Target wellness and fitness centres. Sporting events are also a strategic focus. Find ways to sell your purified water there or promote it through those locations. Sponsor worthy causes by donating free bottled water. Have it sold in supermarkets and shops. Consider traders especially street vendors, where applicable. These people can push your mineral water brand faster, far, and wide. In principle, have a wide distribution network so that people see your bottled water brand everywhere. Consider working with social media influencers and even celebrities if possible. Build a website and have active social media accounts to publicize your bottled water brand. Leverage on print and electronic media as well. A proper marketing strategy should be included in your bottled water business plan.

Approaches For Bottled Water Business

Regarding bottled water there two types of service providers, namely, large-scale and small or medium scale. The large scale ones tend to be companies already established like Coca Cola as an example. This can be an approach to take i.e. starting large-scale but this is not a smart move because it is costly. Most preferably you must start small or medium scale by targeting reasonably-sized markets e.g. small towns. Then depending on the performance of the bottled water business you scale up operations in due course. In order to push sales there is a unique strategy one can use for their bottled water. You can always have an eye out for big events such entertainment or corporate events. You go ahead and pitch up an idea to supply them with custom-labelled bottled water. Many people will jump onto that since it would give an exclusive flare to an event. In terms of sales you can also enter working agreements with big clients such as food outlets, hospitality spots (e.g. hotels, spars) and so on. This will be strategic in that you guarantee a steady and consistent flow of repeat purchases.

Do not be hesitant to start a mineral water business because it is not that difficult to start one. The demand for bottled water is very high and will always be so you can always carve out your own niche. Just adhere to strict codes of quality assurance and integrity – do not be one of those frauds who package unsafe water as bottled water yet it is neither treated nor purified. It is wise to take insurance cover and to make sure you have all the required certification or licenses that might be mandatory. Find out about this from local authorities, health inspection boards, environmental agencies and the like. Packaging and pricing are crucial but to top it off you must have a robust and active marketing strategy using all available channels.

Pre-Written Bottled Water Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the bottled water manufacturing business, we encourage you to purchase our well-researched and comprehensive bottled water business plan. We introduced the business plans after discovering that many were venturing into the purified water business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global mineral water business plan will make it easier for you to launch and run your water bottling plant business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a packaged water business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the purified water business.

Uses of the Mineral Water Business Plan (PDF, Word And Excel)

The bottled water business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your bottled water business
• As a mineral water business proposal
• Assessing profitability of the bottled water business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Bottled Water Business Plan (PDF, Word And Excel)

The business plan for purified water includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the bottled water business fail, so that you can avoid their mistakes
• Ways to raise capital to start your bottled water business

The purified water business plan package consists of 4 files

• Bottled Water Business Plan – PDF file (Comprehensive Version – 101 Pages)
• Bottled Water Business Plan – Editable Word File (Comprehensive Version – 101 Pages)
• Bottled Water Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 48 pages)
• Bottled Water Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Bottled Water Business Plan (PDF)

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Get the Bottled Water Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your bottled water business! Check out our collection of business plans  , and more business ideas .

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Start a Water Filtration Systems Business: Your Complete Guide

Are you looking for a business opportunity that is both lucrative and fulfilling? If so, then consider starting a water filtration systems business. This industry is growing at a rapid pace, and there is a great deal of demand for clean, safe drinking water. By following this guide, you can learn everything you need to know about getting your business off the ground. So what are you waiting for? Get started today!

Table of Contents

What is a water filtration systems business, how do i find customers for my water filtration systems business.

A typical water filtration system for home use consists of a pre-filter, which removes larger sediment particles from the water before it enters the main filter. The main filter then removes smaller particles, including bacteria and viruses. The final stage of filtration is typically a carbon filter, which helps to remove any remaining impurities and improve the taste of the water. Water filtration systems are designed to provide safe, clean drinking water for households. However, they can also be used in commercial and industrial settings, such as hospitals and food-processing plants. In recent years, there has been an increasing demand for water filtration systems due to concerns about the safety of tap water. As a result, the market for water filtration systems is expected to grow significantly in the coming years.

Why would I want to start a Water Filtration Systems business?

Are you an entrepreneur looking for your next business venture? If so, you may be considering starting a water filtration systems business. But why would you want to start such a business? In this blog post, we’ll explore some of the reasons why starting a water filtration systems business could be a great opportunity for you.

The Water Filtration Systems Market is Growing

One of the main reasons you might want to start a water filtration systems business is because the market for these products is growing. According to MarketsandMarkets, the water filtration systems market was valued at $9.3 billion in 2019 and is expected to reach $13.8 billion by 2024, growing at a CAGR of 7.6% during the forecast period. This means that now is a great time to enter the market and start experiencing some of this growth for yourself.

There is High Customer Satisfaction with Water Filtration Systems

Another reason to consider starting a water filtration systems business is because customers who use these products are generally satisfied with them. In fact, according to a report from Zion Market Research, the global water filtration systems market was expected to have a customer satisfaction rate of 93% in 2018. This high level of satisfaction means that your customers are likely to be repeat buyers, which can help your business experience long-term success.

You Can Help Save the Environment with Water Filtration Systems Business

In addition to the financial benefits of starting a water filtration systems business, there are also some societal benefits as well. Water filtration systems can help save the environment in two ways: by conserving water and by reducing plastic waste. For example, according to Aquasana, one family can save over 350 gallons of water per week by switching from bottled water to filtered tap water. This kind of impact can not only make you feel good about your business but also help attract new customers who are looking to support eco-friendly businesses.

Starting a water filtration systems business could be a great opportunity for entrepreneurs who are looking to enter a growing market with high customer satisfaction rates. Not only can you experience financial success with such a venture, but you can also help save the environment in the process. So if you’re ready to take the plunge and start your own business, then a water filtration systems business might be right for you!

How do I start a Water Filtration Systems business?

Are you considering starting your own water filtration systems business? If so, you’re definitely not alone; in fact, this is one of the most popular small business ventures around today. But before you take the plunge and invest all your time and money into setting up your new business, it’s important to do your research first. This article will provide you with everything you need to know about launching a successful water filtration systems business, from market analysis to funding options. So read on to learn more!

Define Your Niche

The water filtration systems industry is highly competitive. In order to be successful in this industry, it is essential to have a clear understanding of your niche market. A niche market is a specific segment of the market that you focus on. When starting a water filtration systems business, you need to identify your target audience and determine what their specific needs are.

Once you have defined your niche, you can create a marketing strategy that will appeal to your target audience and help you stand out from the competition. By taking the time to define your niche, you will be well on your way to building a successful water filtration systems business.

Create a Business Plan

Starting your own business can be a daunting task, but with a little planning and preparation, it can be a rewarding experience.

One of the first steps in starting a business is to create a business plan . This document will serve as a roadmap for your business, and it will help you to identify your goals, strategies, and financial needs. When creating a business plan for a water filtration systems business, there are a few key points to keep in mind.

First, you will need to research the market for water filtration products. This will help you to determine the feasibility of your business and identify your target market.

Next, you will need to develop a marketing plan. This will include identifying your target market and developing marketing strategies to reach them.

Finally, you will need to create a financial plan. This will include estimating your startup costs and projecting your revenue and expenses. By taking the time to create a well-rounded business plan, you increase the chances of success for your new business.

Find Funding for Your Business

When it comes to starting a business, one of the most important things to consider is funding. After all, you need money to purchase inventory, pay rent, and hire staff. There are a few different ways to find funding for your business.

One option is to take out a loan from a bank or other financial institution. Another option is to seek out investors who are willing to provide seed money in exchange for a stake in your company.

Finally, you could also look into grants or other forms of government assistance. Whichever route you decide to take, be sure to do your research and put together a solid business plan before reaching out to potential lenders or investors.

With careful planning and a bit of hard work, you should be able to find the funding you need to get your water filtration systems business off the ground.

Get the Necessary Permits and Registrations

If you’re interested in starting your own water filtration systems business, there are a few things you need to do in order to get started on the right foot.

First, you’ll need to obtain any necessary permits and registrations from your local government. This will vary depending on where you’re located, but it’s important to make sure that you’re operating within the law. Once you have your permit in hand, you’ll need to find a reliable supplier of water filtration systems. This is crucial to ensuring that your customers are getting the best possible product.

Once you have your systems in place, you can start marketing your business to potential customers. A good way to get started is by setting up a website and social media accounts. Make sure to include information about your products and services, as well as how to contact you if someone is interested in becoming a customer.

By taking the time to get everything in order from the start, you’ll be well on your way to success with your water filtration systems business.

Find Your Location

If you’re thinking about starting a water filtration systems business, the first thing you need to do is find the right location. The most important factors to consider are the size of the market and the competition. You also need to make sure that there’s a good mix of potential customers, including residential, commercial, and industrial.

Another key consideration is your ability to service the area. Can you reach all of your potential customers with ease? Are there any logistical challenges you need to be aware of? Once you’ve found the perfect location for your business, you can start planning for success.

Get the Required Equipment

If you’re interested in starting a water filtration systems business, there are several things you’ll need to get started. First, you’ll need some basic equipment, including a water filtration system, filters, and hoses. You’ll also need a truck or van to transport your equipment, as well as some marketing materials to promote your business.

Finally, it’s a good idea to get some insurance to protect your business in case of damage or accidents. With the right equipment and preparation, you can be up and running your own water filtration systems business in no time.

Find a Water Filter Manufacturing Partner

If you’re interested in starting a water filtration systems business, one of the first things you’ll need to do is find a manufacturing partner. A manufacturing partner can help you design and produce your products, and they can also provide valuable insights into the industry. Here are a few tips for finding the right manufacturing partner for your business:

• Do your research. learn about different water filter manufacturers and compare their products, prices, and services. Be sure to read online reviews to get an idea of each company’s reputations.
• Contact each company directly. Once you’ve narrowed down your options, contact each company directly and ask them about their experience with water filtration systems. Be sure to ask about minimum order requirements and lead times.
• Get quotes from multiple companies. Once you’ve selected a few potential partners, get quotes from each one. This will help you compare pricing and services so that you can find the best deal for your business.
• Make your decision. After considering all of the factors, it’s time to make your decision and choose a manufacturing partner for your water filtration systems business!

Hire and Train Staff

If you’re interested in starting a water filtration systems business, the first step is to hire and train staff. This may seem like a daunting task, but with careful planning and execution it can be easily accomplished.

When hiring staff, it’s important to look for individuals with experience in the water industry. They should be familiar with the different types of filtration systems and how they work. In addition, they should be capable of installiing and servicing the equipment.

Once you’ve hired your staff, it’s time to provide training. This will ensure that they are properly equipped to handle all aspects of the business. You might consider holding regular meetings to discuss new developments in the industry, as well as training on specific topics related to your business. By investing in your staff, you’ll be better positioned to succeed in the water filtration systems industry.

Market Your Business

There are many ways to market your water filtration systems business. One way is to offer free trials or demos of your product. This allows potential customers to see the benefits of your product firsthand. You can also create informative blog posts or articles that highlight the features and benefits of your filtration system.

Be sure to include calls to action in your marketing materials, such as a link to your website or an invitation to contact you for more information. You can also participate in trade shows or other events that allow you to showcase your product and meet potential customers.

By taking advantage of these marketing strategies, you’ll be well on your way to starting a successful water filtration systems business.

How much does it cost to start a Water Filtration Systems business?

A water filtration systems business can be a great way to serve your community and make a good income. But how much does it cost to start such a business? The answer, of course, depends on a number of factors. In this section, we’ll break down the major costs associated with starting a water filtration systems business so that you can get an idea of what you’ll need to budget for.

The Cost of Equipment

One of the biggest start-up costs for a water filtration systems business will be the cost of equipment. You’ll need filtration systems for your customers’ homes or businesses, and you’ll also need a way to transport and install those systems. If you’re starting small, you may be able to get by with renting equipment, but if you’re planning on growing your business, you’ll eventually need to purchase your own. Prices for water filtration systems vary widely, but you can expect to pay at least several hundred dollars per unit. Installation costs will depend on the complexity of the job, but they can range from a few hundred dollars to several thousand.

The Cost of Marketing and Advertising

Another important start-up cost for your water filtration systems business will be marketing and advertising. You’ll need to let people know about your business, and the best way to do that is through some combination of advertising, PR, and social media marketing. The cost of marketing and advertising will vary depending on the strategies you choose to pursue, but it’s important to allocate some money in your budget for this purpose. Otherwise, you run the risk of your business getting lost in the shuffle.

The Cost of Other Expenses

In addition to equipment and marketing costs, there are a few other expenses you’ll need to account for when starting your water filtration systems business. These include the costs of office space (if you’re not working from home), employee salaries, utilities, insurance, and licenses/permits. These expenses can add up quickly, so be sure to factor them into your budget when planning your start-up costs.

Starting a water filtration systems business can be a great way to serve your community and make a good income—but only if you do it right. Be sure to factor in the cost of equipment, marketing/advertising, and other expenses when calculating your start-up costs so that you can give yourself the best chance for success. With careful planning and execution, you can make your water filtration systems business thrive.

It can be tough to find customers for a new business, especially if the business is something as specialized as water filtration systems. However, there are a few things you can do to maximize your chances of finding the right customers for your business. Here are a few tips to get you started.

Define Your Target Market

Without a clear understanding of who your target market is, it will be very difficult to find customers for your business. Therefore, it is essential that you take the time to define your target market before you begin marketing your water filtration systems. There are a number of factors that you should consider when defining your target market.

First, you need to think about the needs of your potential customers. What are they looking for in a water filtration system? What are their budget constraints? Once you have a good understanding of the needs of your target market, you can begin to narrow down your focus.

For example, if you are selling high-end water filtration systems, your target market will likely be different than if you were selling budget-friendly systems. In addition to needs, you also need to consider the demographics of your target market. This includes factors such as age, gender, income level, and location.

By taking the time to define your target market, you will be in a much better position to find customers for your business.

Create a Marketing Plan

A marketing plan is a strategy that businesses use to promote their products or services. It should include objectives, target markets, and tactics for reaching those markets. When it comes to finding customers for your water filtration systems business, there are a number of ways to go about it.

First, you’ll need to identify your target market. This could be businesses or industries that use large amounts of water, such as restaurants or car washes. Once you’ve identified your target market, you can begin to develop a marketing plan specifically for them.

Tactics could include online advertising, email campaigns, and direct mailers. You may also want to consider exhibiting at trade shows that focus on water usage or partner with other businesses in your industry to cross-promote your products. By taking the time to develop a well-rounded marketing plan, you’ll be able to reach your target market and successfully sell your water filtration systems.

Build a Web Presence

A web presence is critical for any business these days, and that’s especially true if you’re in the Water Filtration Systems business. Why? Because people use the internet to find businesses like yours all the time. They might need a new water filtration system for their home or office, or they might be looking for someone to service their existing system. Either way, if you don’t have a web presence, you’re missing out on potential customers.

So how do you build a web presence? The first step is to create a website. Make sure it’s professional and informative, and include your contact information prominently. You should also set up social media accounts on platforms like Facebook, Twitter, and LinkedIn.

Use these platforms to interact with potential and current customers, answer their questions, and promote your business. By taking these steps, you’ll be well on your way to building a successful web presence for your Water Filtration Systems business.

Use Organic and Paid Social Media

Many businesses struggle to find customers, but with the vast reach of social media, it has become easier than ever to connect with potential customers. For businesses selling water filtration systems, organic and paid social media can be a powerful tool for finding new customers.

Organic social media refers to the unpaid content that businesses post on social media platforms like Facebook, Twitter, and Instagram. This content can take the form of posts, images, videos, or even infographics. By sharing engaging and informative content, businesses can build an audience of potential customers who are interested in their products or services.

Paid social media, on the other hand, involves using advertising to reach potential customers on social media platforms. This can be a very effective way to reach a large number of people who are likely to be interested in what you have to offer. Paid social media ads can be targeted to specific audiences, so businesses can be sure that their message is being seen by people who are most likely to convert into customers.

By using both organic and paid social media, businesses can maximize their chances of finding new customers for their water filtration systems. By sharing informative and engaging content, businesses can attract potential customers organically, while paid ads can reach a larger audience with a targeted message. Both strategies can be effective in finding new customers for your business.

Advertise in Local Publications

As a business owner, you always want to be thinking about how to find new customers and grow your business. One great way to do this is by advertising in local publications. This ensures that your target market is seeing your ads and that you’re getting your name out there in front of potential customers. But what kind of local publications should you be advertising in? Here are a few ideas:

The local newspaper is a great place to start. People who read the paper are likely interested in what’s going on in their community, so they’re more likely to pay attention to ads from businesses that are also based in the area.

Community newsletters are another great option. These typically have a lower circulation than the newspaper, but they’re often more targeted toward a specific audience, which can be helpful if your target market is a certain age group or neighborhood.

Finally, don’t forget about online publications. Many people get their news and information online these days, so advertising in an online publication can help you reach potential customers who might not see your ad otherwise.

Get Involved with Local Community Organizations

As a business owner, it is important to get involved with local community organizations. This is a great way to find customers for your water filtration systems business. There are many benefits to getting involved with these organizations.

First, you will be able to meet potential customers who may be interested in your products or services. Second, you will be able to learn about the needs of your community and how you can best serve them. Third, you will be able to build relationships with other business owners and leaders in your community. Getting involved with local community organizations is a great way to grow your business and find new customers.

Attend Trade Shows

As a business owner, you always want to be on the lookout for new customers. And one great way to find new customers is by attending trade shows. Trade shows are events where businesses in a particular industry gather to showcase their products and services. They’re a great place to network and make new connections.

And if you own a water filtration systems business, there are plenty of trade shows out there that you can attend to find new customers. Just do a quick search online for “water filtration trade shows” and you’ll see what we mean. So next time you’re looking for new customers, don’t forget to check out trade shows in your industry.

Network with Local Businesses

As the owner of a water filtration systems business, you may be wondering how to find customers in your area. One great way to do this is to network with other local businesses.

For example, you could partner with a plumbing company to offer your filtration systems as an upgrade for their customers. Or, you could work with a water delivery company to offer your products as an alternative to their bottled water. By teaming up with other businesses in your community, you can reach a broader range of potential customers and grow your business more quickly. So get out there and start networking!

Get Listed in Online Directories

There are a number of ways to find customers for your water filtration systems business. One effective method is to get listed in online directories. By doing this, you will make it easier for potential customers to find you when they are searching for businesses that offer water filtration systems.

In addition, many online directories offer the ability to include additional information about your business, such as a description of your products and services, contact information, and website link. This can help to further increase your visibility and attractiveness to potential customers. Therefore, if you are looking for ways to expand your customer base, getting listed in online directories is a great option to consider.

Offer Coupons and Discounts

If you want to get more customers for your water filtration systems business, then you should consider offering coupons and discounts. This can be a great way to attract new customers and show them that you’re a business that cares about saving them money.

You can offer coupons in a variety of ways, such as in newspapers, online, or even by direct mail. Just make sure that you target your coupons and discounts to areas where your potential customers are likely to see them. You can also use social media to spread the word about your special offers, and you may even want to consider running a promotion or contest to really get people’s attention.

By offering coupons and discounts, you can show potential customers that you’re a business that’s worth their time and money.

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.

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Water Filter Manufacturing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Manufacturing Sector

Are you about starting a water filter company? If YES, here is a complete sample water filter manufacturing business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a water filter manufacturing business. We also took it further by analyzing and drafting a sample water filter business marketing plan template backed up by actionable guerrilla marketing ideas for water filter businesses. So let’s proceed to the business planning section.

Why Start a Water Filter Manufacturing Business?

In this modern era, humans beings are becoming increasingly aware of the dangers of impure water. We now understand the fatal effects of ingesting or using water that is not clean and pure. In lieu of that, we present to you a water filter manufacturing business.

This business provides filtration solutions for a variety of contexts, be it residential or for offices and boats. Research has shown that this industry is a tricky one for reputable manufacturers since there is no shortage of substandard products in the market.

As a new entrant in this business, you need to first establish the credibility of your company and your products before you proceed.

You need to make your target customers trust in your company and the products you manufacture. What differentiates winners and losers most times in this business is their ability to use reputable third-party evaluations of their products and to communicate their product quality to retailers.

When starting this business you have to note that supply and production concerns will take up most of your time and energy. But all these will be for nothing if you cannot sell your products to your target audience. Only proper marketing can guarantee that, the more reason you need to take marketing in this business serious.

Part of the planning process will involve employing a first-rate sales team. When employing workers for your manufacturing business, always make sure they are in line with your company ethics and goals.

Sooner or later in this business, you will have to channel your attention to growth strategies for your water filter manufacturing business. In this industry, growth strategies tend to mean expanding your geographic reach, developing additional revenue streams or enlarging your capacity to capture a larger share of your current market.

Have it in mind that the diversity of the water filter marketplace coupled with the online wholesale opportunities for filter manufacturers gives you assorted growth options and strategies. But you should consider conducting an ROI analysis before you dedicate your time and resources to any strategy.

This is to ensure that your expansion plans deliver the highest possible returns to your business. Also, before starting this business in your area, it’s very essential that you research and analyze the competitors you have. It’s crucial that you do your best to find out everything necessary and adjust your business to meet a particular demand in the industry.

Do not underestimate the importance of a good and detailed business plan. This document will go a long way to decide the direction your business takes, so do well to give it maximum attention. Below is a sample of a water filter manufacturing business plan.

A Sample Water Filter Manufacturing Business Plan Template

1. industry overview.

Impure or contaminated water carries harmful bacteria and viruses that can cause water borne diseases. This has raised many concerns from time immemorial and governments around the world are focusing on providing safe and clean drinking water to citizens.

But in many countries, governments still can’t assure safe drinking water and citizens now have to source for ways to make their water clean.

Report has it that with technological advancements and concentrated efforts by civic authorities to expand the availability of safe water in households, particularly in rural areas, the water purifier industry revenue has soured higher.

In developed markets, advancements in water purification technologies are strong because of the initiatives taken for improving drinking water quality, reduction of wastewater release, and increase in the water treatment and recycling rate.

According to reports, the industry market is expected to reach $45.3 billion by 2022, with a CAGR of 10.4% during the forecast period 2016-2022. The penetration of water purifiers is relatively higher in developed regions while huge semi urban and rural areas in developing countries still remain untapped.

Note that water purifiers became a major necessity for urban consumers in developing economies because of the rise in the level of water pollution.

The major growth facilitators of world water purifier market are rise in levels of disposable income of customers, heightened incidences of waterborne diseases, industrial development leading to water pollution and growing concerns towards health.

But research has shown that the growing demand for packaged drinking water acts as a restraining factor, limiting the growth to a certain extent. Low market penetration in rural areas is amongst the major challenges faced by the players due to lack of awareness towards health and sanitation.

2. Executive Summary

Safe Ocean is multi-level marketing business in Virginia Beach, Virginia that manufacturers and sells home water filtration systems. We at Safe oceans chose the network marketing Business model because it provides a recurring revenue structure in a business.

Diminishing quality of water is a serious health hazard in modern America. The declining water quality is as a result of dumping untreated sewage, chemicals, pesticides and garbage from industries, agriculture and municipal corporations into water bodies.

Most of the water supplied by municipal authorities in the united states is unsafe to drink and always needs further decontamination from heavy metals, virus, cysts, bacteria and other toxins. We at Safe Oceans from our detailed research saw the huge demand in this industry and have made plans to offer our clients what they need with a business model that suits both our clients and we at safe Ocean.

Our business objective at Safe Ocean is to establish a service-based company whose primary goal is to exceed customers’ expectations. We have created plans and platforms to ensure that our products at Safe Ocean are used by at least 10% of the local population.

Our founder and owner, Damien Fila, has done a significant amount of research and has determined that he has the experience and knowledge to succeed in this business. Report has shown that people are willing to pay up to five times the cost per gallon for water than they are for gasoline.

Note that by using our multi-level marketing business model, Damien Fila can start with his personal contacts as our first targeted audience.

We believe this is beneficial since he already has a bond established with these prospects, making it easier for us at Safe Ocean to convert prospects into leads. We also believe that our network marketing creates recurring revenue streams through commissions that Damien Fila earns for salespeople he recruits.

Have it in mind that our owner, Damien Fila also earns revenue for each salesperson his sales people recruit. This revenue stream then turns his job into a business, a way to earn money even if he is not working. Our plan at Safe Ocean is to reach profitability by month 12 and have modest, but steady, profits by year three.

3. Our Products and Services

Water is essential to the life and existence of humans, not just water but pure and safe water. We at Safe Oceans have considered all our options in the industry and we have decided to manufacture and sell just home water filtration systems.

These filters are used to improve the quality of water as well as to remove harmful impurities in the water. Below are the filters models we plan to manufacture and sell now, but we plan to expand our offerings as we grow…

• Water Filter Pitcher

We believe this filter is probably one of the most common types of water filters due to its low cost and portability. A water filter pitcher typically has 2 parts. At the centre of the upper half is a filter filled mostly with activated carbon, where you will pour water in to be treated.

The filtered water will drop down to the lower part of the container, and you can pour it out from there. Due to their limited capacity, water filter pitchers are mainly used to purify tap water for drinking and cooking. They’re also a safe and convenient way to get clean water when you’re outdoors, on a camping trip for example.

• Faucet water Filter

This model is a small device you install right on your faucet. It removes the contaminants in the water right before it comes out, leaving you with fresh water for cooking and washing.

We plan to manufacture faucet water filters because they are generally inexpensive, making them a popular choice in the households. They’re best at improving the smell and the taste of tap water in areas where the water is relatively already safe and clean.

• Shower head filter

These filters are installed on your shower head to filter the water for your shower. Filters for shower head are advised for areas where the water contains a rich amount of chlorine and fluoride, which are known to cause dryness and irritations to individuals with sensitive skin.

Many users reported they feel reduced hair loss and a smoother skin after the filter is installed in their bathroom. These and more we believe will make this filter a hot cake for customers.

4. Our Mission and Vision Statement

• Our vision at Safe Ocean is to become the recognized local leader in the water filter manufacturing industry.
• Our mission at Safe Ocean is to provide customers with the finest quality water filtration units. Our aim at Safe Ocean is to attract and maintain customers. We believe that when we adhere to this maxim, everything else will fall into place.

Our Business Structure

Safe Ocean just like we stated above is a network marketing business located in Virginia Beach that manufactures and sells water filtration units to end consumers. Our plan is to sell filters for home use via the network marketing system, also known as multi-level marketing. We will use personal contact recruiting to develop a sales force that will help sell more products.

Damien Fila, our founder and owner, has a dual degree from UC Berkeley, one in business, the second in mechanical engineering . While at UC Berkeley, Damien worked for Shadow Markers as a sales representative because he thought the skill of sales was an important one to have. During his time at UC Berkeley, he took an entrepreneur class.

This class pointed out the distinction between having a job and having a business. It went further to grow the hunger and vibe in Damien Fila to establish a business as opposed to having a job. He wanted to make money regardless if he was working, this ideology truly appealed to him.

After much research and knowledge acquiring, Damien Fila decided that the water filter marketplace provides him with the platform to utilize his creativity while also bringing home adequate profits.

He also understands that this business is not a duty him alone can shoulder, and he needs to employ and train a sustainable workforce that will help to achieve the business goals of Safe Ocean. That is why we plan to employ workers that will cover a wide range of services for the company. These workers include;

Chief Executive Officer

Service and Production Supervisor

Operations Manager

• Sales and Marketing Executive
• Manufacturing Production Technicians

Client Service Executive

5. Job Roles and Responsibilities

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• In charge of providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• In charge of signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Serve as project manager of the organization; works directly with employees
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Makes certain that the service and production department perform efficiently
• Makes sure the organization works in line with international best practices.
• In charge of overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• In charge of training, evaluation and assessment of employees
• In charge of arranging travel, meetings and appointments
• Oversee the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyse the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed target.

Company Cashier

• In charge of preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• In charge of financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In charge of developing and managing financial systems and policies
• In charge of administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the business
• Serves as internal auditor for the business

Production Technicians

• Test products or subassemblies for functionality or quality.
• Troubleshoot problems with equipment, devices, or products.
• Build product subassemblies or final assemblies.
• Monitor and adjust production processes or equipment for quality and productivity.
• Set up and operate production equipment in accordance with current good manufacturing practices and standard operating procedures.
• Assist engineers in developing, building, or testing prototypes or new products, processes, or procedures.
• Calibrate or adjust equipment to ensure quality production, using tools such as callipers, micrometres, height gauges, protractors, or ring gauges.
• Inspect finished products for quality and adherence to customer specifications.
• Plan and lay out work to meet production and schedule requirements.
• Prepare production documents, such as standard operating procedures, manufacturing batch records, inventory reports, or productivity reports.
• Adhere to all applicable regulations, policies, and procedures for health, safety, and environmental compliance.
• Ship packages, following carrier specifications.
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Makes sure that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Serves as a sell attendant
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to Make sure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Our plan at Safe Ocean is to utilize any approach legally possible to increase the number of our product sellers by 20% each year. We also want to develop a sustainable business, surviving off of its own cash flow. We have huge plans for our business and we are not prepared to take any process lightly.

We even employed the help of a business consulting firm, Longford Business Consultants to do our SWOT Analysis for us. They were very thorough with their analysis and outlined below is the summary of the SWOT Analysis they conducted for us:

• Brand and product Credibility
• Quality – we at Safe Ocean will guarantee all of our products, using innovative and highest quality materials available.
• Customer Care – we at Safe Ocean will always go the extra mile to ensure our customers are satisfied with the product and services provided.
• Experience – the sales, business and engineering experience of our founder will prove a priceless weapon for us in this industry

Our weaknesses at Safe Ocean first and foremost are the lack of adequate funding to run and expand our business. But we plan to use grant money to purchase equipment, company expansion, create website, advertise, and hire employees.

Opportunities

• Growing market with a significant percentage of our target market still not knowing we exist.
• Strategic alliances offering sources for referrals and joint marketing activities to extend our reach.
• Our Multi-level marketing business model which is somehow new in the Water filter marketplace.

According to our SWOT analysis, our threats in this business would be further downswings in the economy of the world and maybe unfavourable government policies that affects the industry and all businesses in it.

7. MARKET ANALYSIS

• Market Trend

From our detailed research and analysis, we were able to note industry trends. We were able to note that big market players in the industry have focused on launching well-equipped products with advanced water purification technologies.

These players have heavily invested in research & development activities to introduce water purifiers equipped with reverse osmosis, ozone, ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies.

Also, purifiers installed with Wi-Fi technology and filter pitchers have been launched in the market. According to our research, businesses in the industry are expected to launch more innovative products & solutions to cater to growing demand for potable water.

We also found out that reducing disposable income, growing industrialization, and high rate of pollution and population growth in the developing countries boost the growth of the market. Note that improvement in standard of living and growing concerns of health and wellness are expected to boost the demand for water purifier market in future.

Indeed the world water purifier market is highly competitive because of the presence of so many players. Businesses in the industry are constantly indulging in implementing innovative marketing strategies such as free demo, free installation charges and others to gain competitive advantage and differentiate their product offerings.

Companies have heavily invested in improving their services, promoting their brands, streamlining distribution channels, and collaborating with major players to expand their market presence.

We also found out that too many unorganized players operate in the world water purifier market. They manufacture, assemble, and sell water purifiers at competitive rates. We believe these players majorly operate in the local markets and take advantage of the nonexistence of any certification or quality norms.

They have low brand image and lack aftersales services. Report has it that even though well-organized players hold significant share of the market, unorganized players are expected to pose a serious threat in future due to competitive pricing of the products.

8. Our Target Market

We at Safe Ocean hope to target personal contacts as our prospective customers. As a multi – level marketing business, sales and recruitment are done through personal contacts. Once these people are users, salespeople strive to convert them from users to salespeople for our products.

At Safe Ocean, we will sell our products to a consumer via direct selling methods, and recruit new people to help sell. But then each salesperson is compensated for the sales made as well as the sales of the people recruited.

Personal contacts typically take the form of the following groups: club members, sport partners, children’s teachers, past classmates, current and past neighbours, landlords, tenants, repair people, grocers, children’s playmate parents, spouse contacts, and fellow congregation members.

• Our Competitive Advantage

We at Safe Ocean believe that our competitive advantage in this business is our business model that allows us generates revenue streams for sellers of our products. This is the baseline of multi-level marketing. With multi-level marketing, once buyers become sellers, they can receive their products at wholesale pricing and receive a commission for products that they sell.

Also, if they recruit people to help them sell, they get a commission for every sale that their recruits make. Also at the same time, our workers get a commission from their own recruits as well as their recruit’s recruits. This is a relatively easy way to create a recurring revenue stream and create a competitive advantage that will help gain market share.

9. SALES AND MARKETING STRATEGY

• Marketing and Sales strategy

Our marketing and sales strategy at Safe Ocean will involve leveraging personal contacts. Have it in mind that an informal meeting will be set up with the prospective customer. Our brochure will be introduced with product information about the water filters.

Also substantial and quantitative information will be introduced telling really how much people are spending on bottled water and how much money could be saved by using a water filter. The salesperson will also discuss how all problems, concerns, delivery, and billing will be handled by him.

We believe that the ideal situation will be that the salesperson will be able to sign the customer up right then. Still within that initial meeting, if the prospect is especially excited about the idea, or at a later date, the salesperson will further explain the option of becoming a member of Safe Ocean.

At that point, if the customer understands/believes the cost effectiveness of the our home water filter products, they will appreciate the option of making a commission on sales that they make, as well as commissions from sales that their recruits make.

• Sources of Income

Safe Ocean is a multi-level marketing business in Virginia Beach, Virginia that manufacturers and sells home water filtration systems. We chose the network marketing business model because it provides a recurring revenue structure in a business.

At Safe Ocean, we will acquire revenue by selling our products to a consumer via direct selling methods, and recruit new people to help sell. But then every salesperson is being compensated for the sales made as well as the sales of the people recruited.

We at Safe Oceans have considered all our options in the industry and we believe we will make money by manufacturing and selling just home water filtration systems.

10. Sales Forecast

According to our plans at Safe Ocean, our first month will be spent organizing and setting up the production facility. There will be no sales activity. Also Damien Fila will be ordering inventories to use in manufacturing our filters. But our second month will be the first month of sales. During this month, Damien Fila must have signed people up and revenue will be flowing in.

Have it in mind that it will not be until month six when revenue begins to get solid. Month seven will be the first month when the recurring revenue will come in from Damien Fila’s recruited sales people. Our Sales forecast at Safe Ocean for the coming three years is as follows;

• First Year: $900,000
• Second Year: $1,439,000
• Third Year: $2,084,000

11. Publicity and Advertising Strategy

Our plan at Safe Ocean is to leverage email marketing campaigns as a way to reach our prospective customers. Research has shown that technology that incorporates video with email and offers are very powerful, robust and dynamic features.

We believe that with the use of this technology, we can establish an edge over our competitors in the industry. We also plan to incorporate an email drip campaign with video into our marketing efforts.

We at safe Ocean believe that this technology will help us market our products effectively to our customers and potential customer base. We understand that it is cost effective (averaging about $99 per month), especially when compared to the $1,000’s spent on print advertising, mailing and postage.

We believe that the built-in analytics provide immediate feedback as to the campaigns effectiveness and who actually viewed the message. We also hope that the Auto responders with a specific message can be utilized as an immediate follow-up tool.

We understand the importance of creating good brand awareness and also growing our customer’s faith in us. That is why we hope that this new email marketing campaign will help position us to achieve and sustain name recognition in front of our current market within the local community.

Have it in mind that this type of marketing is also cost effective and efficient. To the best of our knowledge, we at Safe Ocean are currently unaware of any of our competitors incorporating the use of this technology within their operation.

12. Our Pricing Strategy

We at Safe Ocean understand how the industry works and how prices affect the demand and supply of products. We understand that every business must take charge of its overhead and incorporate them into their pricing while also trying to make profits. Any business that doesn’t take pricing of their product seriously is destined for failure, and failure is not an option at Safe Ocean.

In the filter manufacturing industry, the marginal revenue (the revenue incurred by producing or servicing one more unit) is equal to the price charged. But because at the main time the demand curve is essentially horizontal, we at Safe Ocean plan to focus at total output without affecting the price in the market.

It simply means that we plan to charge our clients based on what is obtainable in the market (or lower) for our first 5 months in business. But we plan to increase our prices as our credibility in the industry rises and customers begin to trust us more to provide them with good and lasting filters.

• Payment Options

Just like we stated earlier, we are leaving no stone unturned in our quest to achieve our business visions and goals. We understand that payment options are the forces that bring any business closer to the heart of the people, and we hope to make use of that extensively.

We will be bringing payment options that are unique and will make payment for the service we offer very easy for our customers.

• Payment by via bank transfer
• Payment via POS machine
• Payment via online bank transfer
• Payment via mobile money
• Payment with cash

To provide all these outstanding services, we have partnered with a renowned bank in the country. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

13. Startup Expenditure (Budget)

Indeed the best way to eliminate unwanted chemicals and contaminants from the water is with a filtration system. Filtration systems help rid tap water of impurities and can provide peace of mind that the water you’re drinking is safe. There are many ways to treat tap water at home.

This is where Safe Ocean comes in. We manufacture and sell these home filtration systems using network marketing approach. Have it in mind that the average cost of getting a water treatment and purification system is $1,517, with most homeowners spending between $997 and $1,742.

We have taken our time to analyse the industry and we are confident that we can offer the products we have listed above and deliver on our promises. We have analysed the market and have decided on how we plan to spend our startup fund.

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a work facility for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• Amount required to purchase software applications to run our business – $ 3,500
• Launching an official Website will cost – $500
• Product inventory – $500,000
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

From our detailed cost analysis above, we will need approximately three hundred thousand dollars ($300,000) plus $500,000 inventory to startup Safe Ocean.

Generating Funding/Start up Capital for Safe Ocean

Safe Ocean is multi level marketing business in Virginia Beach, Virginia that manufacturers and sells home water filtration systems. This business is owned by Damien Fila and will be funded by him until we decide to accept investors or partners. Ways we hope to raise our start up capital may include;

• Generate part of the startup capital from personal savings
• Generate part of the startup capital from friends and other extended family members
• Generate part of the capital from the bank (loan facility).

Note: Damien Fila have been able to raise $500,000 ($370,000 from personal savings and $130,000 as soft loans from family and friends) and we are at the final stages of obtaining a loan facility of $400,000. We have verified all the necessary procedures to actualize or get our startup cost.

14. Sustainability and Expansion Strategy

Just like we stated above, we will be targeting personal contacts as our prospective customers. We believe this market is ideal because of the positive relationships that already exist between the salesperson and the personal contacts. We at Safe Ocean plan to focus on this portion of the market because to some extent, a trust relationship has already been developed between the personal contacts.

Also due to the nature of this business where you sell directly to the consumer, it helps considerably to have already established a relationship.

Note that with a relationship already established, it is far easier to then sell the product because the prospective customer’s skepticism has been lowered. This model is also ideal for us because once the prospect is a customer; it is then easier to convert them into a sales agent for our business.

Our workers who are salesperson can make sales commissions and customers who become sales representatives also have the advantage of a revenue stream from the sales of filters to their clients. If their clients then become sales agents, the customers then get a second level of revenue. Lastly, for every new recruit that Damien’s recruits bring in, Damien gets a commission.

Also note that Safe Ocean, everybody is an important client and we strive to the very last to respect their dignity and recognize their merit.

We believe that our employees will be encouraged to have a sense of security and pride in their jobs. We will also give equal opportunity for employment, development, and advancement for those qualified. Our employees at Safe Ocean will be committed to:

• Provide a safe working environment for everyone
• Supply safe products to customers.
• Strive to keep improving the company’s safety program to reduce the risk of accidents and occupational illness in a changing work environment.
• All our employees are expected to participate in accident prevention programs and take personal responsibility for their own and their co-workers’ health and safety.
• Regulatory compliance and contribution to high safety standards in our industry.
• Monitoring workplaces, enforcing safe work practices, and communicating the company’s safety performance to employees and other stakeholders.

Checklist/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Bottled Water Business Plan Template

Written by Dave Lavinsky

Bottled Water Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their bottled water production companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a bottled water business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Bottled Water Business Plan?

A business plan provides a snapshot of your bottled water company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Bottled Water Facility

If you’re looking to start a bottled water business, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bottled water company in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bottled Water

With regards to funding, the main sources of funding for a bottled water company are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bottled water businesses.

Finish Your Business Plan Today!

How to write a business plan for a bottled water company.

If you want to start a bottled water company or expand your current one, you need a business plan. Below we detail what should be included in each section of a business plan for a bottled water production company.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of bottled water company you are operating and the status. For example, are you a startup, do you have a bottled water business that you would like to grow, or are you operating a bottled water production company in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the bottled water industry. Discuss the type of bottled water business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of bottled water company you are operating.

For example, you might operate one of the following types of bottled water businesses:

• Purified or Distilled bottled water : this type of bottled water sells water that has been produced by distillation, deionization, or reverse osmosis.
• Sparkling bottled water: this type of bottled water contains carbon dioxide after the water has been treated. 
• Alkaline bottled waters: this type of bottled water includes increased hydrogen that causes greater hydration. Fitness enthusiasts are fans of this type of water as it provides more hydration than regular water. 

In addition to explaining the type of bottled water business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of clients served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the bottled water industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bottled water industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis sectio:

• How big is the bottled water industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your bottled water production business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: grocery stores, offices, schools, and gyms.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bottled water company you operate. Clearly, gyms would respond to different marketing promotions than grocery stores, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bottled water production companies. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes online retailers, sports drinks such as Gatorade and Vitamin Water, and protein shakes. You need to mention such competition as well.

With regards to direct competition, you want to describe the other bottled water businesses with which you compete. Most likely, your direct competitors will be bottled water businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of bottled water do they provide?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide bottled water that tastes differently than the competition?
• Will you provide a type of bottled water that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bottled water production company, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of bottled water company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to bottled water, will you provide electrolytes, different flavors, vitamins, and any other health products?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your bottled water company. Document your location and mention how the location will impact your success. For example, is your bottled water production business located in a busy retail district, an office setting, near gyms and fitness facilities, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your bottled water marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Billboards and bus benches
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bottled water business, including cleaning equipment, taking inventory, ordering new bottles and labels, placing labels on bottles, bottling each bottled water, marketing and promotions, and communicating with clients and customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth bottled water, or when you hope to reach $X in revenue. It could also be when you expect to expand your bottled water business to a new city or location.  

Management Team

To demonstrate your bottled water business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing bottled water production companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bottled water production business or marketing executive with experience in company branding and advertising.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you start with a small selection of bottled water flavors and types and expand to offer a wider selection of bottled water ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bottled water production business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bottled water business:

• Cost of inventory 
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your bottled water location lease or list of bottled water types you plan to sell.  

Putting together a business plan for your bottled water business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the bottled water industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful bottled water business.  

Bottled Water Business Plan FAQs

What is the easiest way to complete my bottled water business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete a business plan for a bottle water production company.

Where Can I Download a Bottled Water Business Plan PDF?

You can download our Bottled Water business plan PDF  here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of water bottle business you are operating and the status; for example, are you a startup, do you have a water bottle business that you would like to grow, or are you operating a chain of water bottle businesses?

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Water Refilling Station Business 2023: How To Start, Capital, Profit (Plus, Tips To Succeed)

Struggling to come up with profitable ideas worthy of a spot in Shark Tank ? If your creative juices aren’t enough to create the next big invention, capitalize on what people already need and consider starting a water refilling station business .

We all need safe drinking water to quench our thirst and support our body’s vital functions.

The problem with tap water is it’s laden with chemicals or minerals, which you can only get rid of with expensive home filters. Bottled waters, however, are too expensive for daily consumption, not to mention the weird aftertaste they leave behind.

Enter the water refilling station business–a heaven-sent for those who need a cheaper and more convenient daily drinking water supply. There’s a demand almost everywhere, so you can spend less on marketing and advertising.

If you want to get a piece of the pie of this profitable idea, this definitive water refilling station business guide is for you.

Go back to the main article: Best Small Business Ideas in the Philippines with High Profit

Table of Contents

What is a water refilling station.

Most water refilling stations 2 in the Philippines have large water treatment machines that they use to fill large bottles with safe, clean drinking water (usually 5 gallons) that serve as their primary product. Their whole operation, from water treatment to bottle cleaning, must conform to national health standards as outlined by the Department of Health (DOH) 3 .

Customers can bring their water containers to be filled with drinking water for a smaller fee than bottled water brands. Due to high demand, it has become common practice for water refilling stations to deliver water straight to their customers.

Who Should Start a Water Refilling Station Business?

• People who live in or near an area with demand for safe drinking water.
• Entrepreneurs who want to open a business with lower risk and constant demand.
• Entrepreneurs with sales experience and the drive to push their water refilling service around their community.
• People who are healthy and fit due to the physically demanding nature of a water refilling station.
• Entrepreneurs with the time to handle the quality management of their water station, supervise and train their workers, and respond to emergency sales calls and deliveries.

How Much Does It Cost To Start a Water Refilling Station Business in the Philippines?

You need between Php 600,000 and Php 700,000 as an initial investment to start a water refilling station business in the Philippines.

Take note that this estimate already covers building construction (of course, the cost will be significantly lower if you own the property), the machine, permits, containers, motorcycle with a sidecar (which you will need for product deliveries), the cost of drilling the deep well (which will serve as your water source; more on this later), seminar, and other initial expenses.

The water refilling machine eats a considerable portion of the capital. Fortunately, you can own a water refilling station for as low as Php 150,000. The cost already includes all the equipment needed. Some companies even offer installments. After a downpayment of Php 40,000, you can pay the remaining balance within 36 months for only Php 2,000 to Php 3,000 per month.

Franchised water refilling station businesses, on the other hand, can range from Php 96,000 to Php 550,000 depending on the equipment’s type, number, and size. The cost of rental and overhead expenses are not included.

Have you only saved up the minimum amount of capital? We’ve interviewed and researched water refilling station owners who suggest not entering the battlefield too quickly. This is because you will need more money to pay for the operational expenses, which will most likely come from your pocket during the first few months of operations.

For this reason, it is also advisable not to resort to loans to fund the capital for your water refilling station. Businesses are unpredictable, more so if this is your first venture with absolutely no experience to rely on. So save up as much money as you can and study the ins and outs of the business carefully before making that leap of faith.

Is Water Refilling Bussines Profitable?

Yes, but it depends on a lot of factors. Just like any business, the success of a water refilling station largely depends on a combination of factors such as market demand, relationship with your customers, number of competitors, and how business-savvy the owner is.

It is recommended, especially during the first few months, to focus on the tasks that will grow your business – letting people know about your water service and getting potential customers to try it. You cannot leave this to your employees until they have received sufficient training.

Aside from that, be ready to do most of the administrative tasks yourself during the first few months, as you’re not profitable enough to hire additional employees yet. This is the ideal time to put your resourcefulness to good use.

For example, you can learn how to do simple accounting tasks instead of paying a bookkeeper to do it for you. You should also set up the business’s sales recording and customer tracking practices. This way, you can minimize expenses and learn more as a businessman.

Realistically, your first few months will not be profitable, but that is normal. Your goal would be to get long-term customers who call you whenever they run out of water. If you focus on this, you can watch your daily sales go from 0 jugs/bottles per day to 100 jugs/bottles per day.

Provided that you’ve done everything by the book and the market is large enough to sustain your business, you’ll be able to determine how long it will take to recoup your investment and whether or not the business is profitable. 

Suppose that after six months, your water refilling station sells 100 jugs daily, each costing Php 25. The monthly expenses, meanwhile, include your employees’ monthly salaries (Php 19,000, which is enough to pay a driver, a helper, and a manager), employee’s daily lunch meals (Php 2,700), the electric bill (Php 7,000), the cost of materials and gas (Php 7,000), maintenance fee to pay for unexpected things that can derail business operations if left unattended (Php 600 or more), and additional expenses like the cost of new filters that are ideally changed every month (roughly Php 2,500 or more).

Based on the figures above, your gross profit, if your water refilling station is open every day, will be Php 75,000. Subtract the monthly expenses, and you’ll be left with a net profit (before taxes) of more or less Php 36,000, which will give you an idea of how many months it will take to earn back the capital you initially invested.

What Are the Benefits and Drawbacks of a Water Refilling Station?

• Water is an essential commodity, so demand is not a problem . There is increased demand during the hot summer and a slowdown in the cooler rainy season. Still, overall a water refilling station can be profitable all year round. You will also serve your community with customers from high to low-income backgrounds.
• It’s simpler than other businesses since your primary product is water service. You only need to focus on maintaining your water’s quality and relationship with your customers.
• You don’t necessarily need to find a location in crowded places where rental costs can go through the roof . By offering delivery services, you can go to your customers directly instead of them going to your store. Just be careful about accepting deliveries that would cost you more on gasoline than what you’d earn from the sale.
• The required initial investment, monetary and time, can be too high for beginner entrepreneurs. Depending on your area’s existing demand and competition, it may take longer to recoup the initial investment.
• The water station equipment requires maintenance, which can consume your budget and revenue. The same applies to your delivery vehicles, which are subject to heavy wear and tear. Aside from that, the bottles and jugs must be replaced after much use.
• The business lacks proprietary value , so anyone with the capital and entrepreneurial experience can open their water refilling station and directly compete with you.
• Customers can be prone to switching to your competition if they have a lower-priced product. That’s why it’s crucial to maintain a strong relationship with your customers.
• Water quality is held to a strict national standard. If you fail a surprise check by a water quality inspector, you may be asked to pay a fine or, worse, to close down your business . Health officials recommend regular water sampling and examination as water sources such as deep wells are prone to E. coli and amoeba contamination that causes acute gastroenteritis 4 . Contamination happens when the ultraviolet light disinfection system fails, so water refining station owners are encouraged to perform maintenance checks on their machines.

How To Start a Water Refilling Station Business in the Philippines: 13 Steps

1. know what you’re getting into.

Every business is hard, and a water refilling station business is no exception. You don’t have to be very passionate about the idea, but a little interest in the business can go a long way to sustain you during tough times.

Study the business carefully and evaluate whether this is the suitable model for you. Consider your strengths or skills, risk appetite, and the amount of money you’re willing to invest .

Since water is an easy product to market and there are ready buyers everywhere, expect to face stiff competition. You should also be ready to put in the work since a water refilling station involves a lot of deliveries.

When your delivery staff aren’t available or fail to show up at work, you must do the tasks yourself lest you disappoint your customers.  As a word of warning, improper lifting of water bottles can lead to hand, back, or arm injuries. Therefore, you must learn how to safely lift a 5-gallon water bottle 5 .

2. Learn More About the Business and the Product

If you’re convinced the water refilling station business is the right fit for you, it’s time to get into a crash course.

There are two ways to learn more about this venture. One is to enroll in a seminar to teach you theory and hands-on experience.

Franchisors often conduct free seminars for interested entrepreneurs as part of their marketing strategies. The University of the Philippines Manila’s Department of Environmental and Occupational Health also has a certification course 6 for water refilling station and plant operators.

You can also conduct research and learn everything about the business independently. This is a viable option if you have a technical background.

Although anyone can quickly grasp the business, it will be easier if you’re genuinely interested in water purification’s science and technical aspects.

In general, products sold in water refilling stations are of three varieties:

• Mineral water – a product of a filtration system that eliminates impurities easily seen by the naked eye. Ultraviolet is also applied to kill bacteria. It’s known for lowering blood pressure, aiding digestion, reducing skin blemishes, and improving bone health.
• Purified water – made by removing all impurities or “hardness” of the water through reverse osmosis. Drinking this helps reduce your chances of developing gallstones. It also absorbs toxins from your body and flushes them through your urinary system.
• Alkaline water – or alkalized ionized water is produced by removing the acid content of the water and increasing its pH level. Alkaline water helps reduce the acid in our bloodstream, boosts metabolism, and prevents oxidation, leading to premature aging and diseases.

3. Conduct a Feasibility Study

A feasibility study assesses a business idea in terms of practicality and its likelihood to succeed.

To produce a reliable feasibility study, the following factors are explored in great detail:

• Market demand : Conduct a simple survey to determine how many prospective customers live in your area. You don’t want to start a business that sells a product nobody needs, do you?
• Competition : How many similar businesses already exist in your area? The more competitors you have, the more difficult it is to penetrate the market.
• Location : Although water refilling station businesses can thrive with their delivery services alone, you still need a strategic location to attract your first few customers. Consider opening your store near or inside a subdivision or exclusive village – remember that these places may have their own rules about water deliveries. You can rent or convert your garage into a commercial space to save on rental fees. To operate a water refilling station, you should have a minimum area of  20 – 25 sq.m.
• Water source : Where will the water come from? It will come from either the water district or a deep well. The latter is more practical since you don’t have to pay steep monthly fees for commercial use. The water district is also unreliable because of water service interruptions that may occur without prior warning. However, if you opt for a deep well as a water source, build it at least 25 meters from the septic tank. It should also be a safe distance from piggeries, funeral parlors, gas stations, cemeteries, and other places that contaminate the water.
• pH level of water : The total dissolved solids (TDS) in the water supply, also known as the water’s ” hardness, ” will determine the types of treatment or purifying processes that can be applied to the water source.

Here are some sample water station feasibility studies (in pdf, needs an account to download) that you can refer to when making your own:

• 4 Marias Water Station from Jennifer Macarat for Graduate School (July 2020)
• Feasibility of Alpha Best Water Station by students from the Philippine State College of Aeronautics (2014).

4. Decide Whether To Put Up Your Brand or Get a Franchise

While starting from scratch can potentially bring you more profit in the long run, the stress and risk of failure can overwhelm any first-time entrepreneur.

Competing with more established brands is also more difficult since people are inclined to buy from stores with familiar names.

Fortunately, franchising is always an option . While you’re bound to a contract and have less control over some aspects of the business, you can look at it as a training ground where you can learn as much as you can before going solo in the future.

Franchise packages can cost anywhere between Php 96,000 to Php 550,000, including all the filters and other equipment. Franchisors also help their franchisees get their businesses off the ground by providing technical assistance, marketing support, and training programs for the staff and managers.

Below is a list of the most popular water refilling station businesses in the Philippines that are open for franchising:

a. Bluewaters Global

• Franchise cost : Php 96,000 to Php 241,000
• Address : Unit 1003 Future Point Plaza, 112 Panay Avenue, Quezon City, Metro Manila​
• Email addres s: [email protected]
• Contact numbers : Globe: 0977-771-6147; Smart: 0921-881-7991; Sun: 0932-119-4522; PLDT: +63 2 775 5010
• Social Media : Facebook , Instagram

b. Livingwater

• Franchise cost : Php 112,000 to Php 201,000
• Address : W8B CCMC Compd., Industrial Area, Veterans Center, Taguig, Metro Manila
• Email address : [email protected]
• Contact numbers : 0917-807-4933/ 0917-852-7126
• Social Media : Facebook

c. Alkaviva

• Franchise cost : Php 171,000 to Php 400,000 (can be paid through monthly installments)
• Address : 35 TS Evalle Dr, Quezon City, Metro Manila 
• Contact numbers : PLDT: (027) 745-6244-; Globe: 0917-836-6194; Smart:0947-997-6438; Sun: 0932-847-9-675

d. Aquabest

• Franchise cost : Php 100,000+ (exact figures available upon inquiry)
• Address : 21 Examiner St, Brgy. West Triangle, ​Quezon City, Metro Manila 
• Contact numbers : +63-2-371-0478

e. Aquahealth

• Franchise cost : No franchise fee. Call for machine & product costs
• Address : 103 OMM CITRA Bldg, San Miguel Ave, Ortigas Center, Pasig City, Metro Manila
• Contact numbers : (02) 8636-1140, (02) 8636-1153, 0922-833-1670

f. Crystal Clear

• Franchise cost : Php 100,000 to 550,000
• Address : Arnaldo Highway, Brgy. San Francisco, General Trias City, Cavite
• Contact numbers : (02)7622-8572, 0998-590-3543

If you’re interested in getting a franchise, you may need to submit one or all of the following:

• A letter of intent (including site location)
• Duly accomplished application form
• Business proposal

Franchisors usually specify the location requirements, including the lot size, availability of parking space, absence of competitors, number of adjacent households or offices, etc.

They also strictly follow a floor plan or a store layout to ensure all the equipment, wiring, and piping will be installed correctly for a seamless purification process.

5. Write a Business Plan

A business plan is a written document that shows how your water refilling station business will evolve from start to finish.

You will probably not need this, especially if you have no plans of borrowing money from the bank but creating your business plan will help. It will provide you with a clearer, more objective view of your business and lay down the foundation that will prevent you from losing money on unnecessary expenses.

For more information about the business plan and how to write one, click here .

6. Choose the Right Location

Foot traffic is at the heart of any successful business, and a water refilling station is no exception.

It’s hard to attract potential customers if there are a limited number of people in your area, so when building your business, pick a location near subdivisions, condominiums, hospitals, clinics, schools, or offices. The more people you’ll be able to interact with and promote your business to, the better.

Just take note of the following things to consider depending on the type of customer:

• Establishments, such as offices or schools, may not pay you immediately after delivery and instead pay for all deliveries in bulk at the end of the month. This may lead to cash flow problems if you rely solely on them for your business.
• Depending on the size of the establishment, it might be hard to contact the person in charge of purchasing supplies (and water). You’ll need to work hard to make the right connections.
• Gated communities, such as condominiums and subdivisions, have their own delivery rules. You’ll need to build a strong relationship with the organization in charge, usually, the homeowners association or building management, to succeed.

If you’re lucky enough to live in or near an area with a lot of foot traffic, you can also consider setting up your business in your lot or converting an unused building to house your water refilling station.

7. Build Your Water Refilling Station

After finding a suitable location for your water refilling station business, it’s time to look for a supplier to provide you with the needed equipment.

It can either be a franchisor offering water refilling station equipment as part of its packages or a company offering only water refilling machines.

Never finalize a deal with a supplier without exploring other options. Compare the prices and features of the water refilling machines you find.

If you’re short on cash, you can avail of equipment from companies that offer their products in monthly installments. Since it’s not a franchise deal, you can buy the equipment from them and put up your water refilling station bearing a business name of your choice.

Ensure that after-sales support like warranty, technical assistance, and maintenance are available.

After doing your due diligence and signing a contract with the supplier you’re most confident with, it’s time to build the water refilling station. Here are the basic steps you need to follow:

• Work with the supplier in creating a store layout or floor plan that complies with the company’s standards. Someone will be sent to the location to survey the building and create a floor plan based on the findings. A standard water refilling station consists of a water purification room, a refilling and selling room, a container washing and sanitizing room, a storage room for the refilled and empty containers, an office, a toilet, and a source water storage facility.
• Pay the downpayment to the supplier to have your equipment ready. Keep the official receipt.
• After the layout or floor plan has been approved, the contractor will start building the water refilling station. Give or take, it may take a month to finish the construction, depending on the size of the water refilling station.
• While awaiting its completion, you can start securing the needed permits and documents to legalize your business (see next step).
• The supplier will oversee the construction to ensure it follows the layout or floor plan down to its minute details, like the piping, drainage, and washing area.

8. Register Your Business and Secure Needed Permits

To avoid legal troubles, any water refilling station business in the Philippines must secure the following permits/registrations:

• DTI registration – is available from your local DTI branch. Requirements include barangay clearance, residence certificate, etc. Don’t forget to prepare at least 5 to 10 business names for faster transactions. DTI business registration can now also be done online.
• Mayor’s permit – is issued by the municipal office two to three weeks from the date of application. You may be required to submit (a) a water analysis of potability from your water source (physical, chemical, and bacteriological tests); and (b) engineering drawings signed by a sanitary engineer.
• BIR – registration is done by filling out Form 0506 and paying the required fees.

Learn More: How to Register a Business in the Philippines: The Ultimate Guide

9. Install the Equipment

Now that your water refilling station is complete, it’s time for the supplier to install the equipment.

Installation may take 2 to 3 days to complete, after which you can dry-run the machine for another three days to ensure the safety of the water supply.

Remember, the water quality you sell depends primarily on the machine that filters it. You want the water to be free from microorganisms and chlorine, which pose serious health risks to your consumers.

To ensure that the machine’s filtration system produces the quality you desire, get water samples and take them to a DOH-accredited laboratory for analysis. If it passes the DOH requirements, you can open your water refilling station business.

Otherwise, contact your supplier to determine the cause of the contamination and replace the machines if needed.

According to the Sanitation Code of the Philippines, local health offices regularly monitor water refilling stations. Expect to have the monitoring done during these times:

• Bacteriological quality – once a month.
• Physical quality – every six months.
• Chemical quality – every six months.
• Biological quality – once a year.
• Monitoring of radioactive contaminants – is only conducted if there’s a significant amount of radiation input from the surrounding environment.

10. Purchase Transportation and Other Necessities

Delivery service is essential for a water refilling station business to thrive.

For smaller stations, a motorcycle with a sidecar is enough to deliver water containers in bulk. Take note that not all motorcycles are built for water delivery. You need a powerful enough vehicle to move the heavy load through steep inclines. As your business grows, you may need to invest in delivery trucks to manage the inventories of several stores.

A motorcycle with a two-tier sidecar can carry around 8-12 bottles per trip, depending on the size of the bottle. Depending on how far your deliveries are, you can finish a trip in about 30 minutes to 1 hour. You should estimate how many daily trips you need to make a good profit.

Consider the cost of fuel, manpower, and maintenance when adding transportation to your list of expenses. Also, invest in preparing your delivery vehicles and people for rainy weather.

If you’re not a franchisee, you must also shell out money for supplies like a heat gun, water containers, sanitizer soap, signage, and stickers bearing your business logo/name.

11. Hire Employees

Running a water refilling station alone is impossible, so you need helping hands for every task.

A water refilling station business needs at least 3 to 5 employees covering the following roles:

• Manager – oversees the business for at least 4 hours a day.
• Front Liner – receives and refills the water containers from the customers.
• Accountant/Bookkeeper – handles the financial aspect of the business.
• Technical Asst. – takes care of the water refilling machines and troubleshoots technical problems.
• Administrative Assistant – keeps a record of all sales and purchases.
• Driver/Delivery Man – transports the refilled water containers to customers’ homes.

You can assume the role of one or two of these employees when you’re still starting. As the profit increases, you can use the money to hire additional manpower to oversee the daily business operations as a supervisor. Just set guidelines for your customer management, bottle handling, water quality checking, and other processes before transitioning all the tasks to your employees.

12. Set Prices for Your Products

Pricing depends on the product type you’ll offer and the presence of other water refilling stations competing for the same market.

Commercially sold water comes in three varieties: mineral, purified, and alkaline. They differ in price because the filtration processes by which they are produced vary in complexity.

Your pricing strategy will also be based on the market price. Determine how much your competitors charge for every water container and price your products accordingly.

Offer competitive prices without sacrificing profit.

13. Promote Your Business

In the beginning, don’t expect people to swarm your store. You must get your business name in front of many people as possible.

Assuming that you’re in a strategic location with a fair amount of foot traffic, one way to introduce your business is by distributing flyers.

If you live in a subdivision, your first few customers will come from the neighborhood. Impress them with your product and service so they can help you find more customers through word of mouth. You’ll stand out from the rest if you have clean, uniformed delivery personnel that offers professional, prompt, and reliable service.

If your location fails to drive enough human traffic, move to another place with enough crowd. Or, you can distribute another set of flyers in this place to deliver water to their homes without them visiting your store.

There’s also the lucrative option called institutional selling, wherein you convince big establishments like schools, churches, BPO companies , and restaurants to get their water supply directly from you. It sounds intimidating, but if you have the will, there’s a way.

Navigating Your First Few Months (on the Road to Success)

Just to put things into perspective: don’t expect your first few months to turn into a profit. Water refilling stations are not an overnight success; you must try to succeed. There’s nothing like the feeling of turning a turnover of 0 jugs/bottles per day to 100 bottles per day (or even more).

To succeed, your goal is to get long-term customers that consistently get water from you despite the competition . To do this, you must show your customers that you are a reliable water service that provides consistent, high-quality water.

On your road to success, there are some common problems that you need to be prepared for:

• Your delivery person does not show up for the day (gets sick, quits, or goes AWOL), or your delivery vehicle breaks down. This can affect your relationship with your customer if you cannot deliver on time. If you don’t have a backup, you may need to negotiate with the customer or deliver independently.
• You get a customer complaint about your water: ‘ May Dumi ’ (Dirty) or ‘ May Lasa ’ (Weird Taste) . Always conduct water quality testing to ensure that this does not happen.
• Wear and tear of your bottles. Ensure your staff does not mishandle your bottles (e.g., throwing them). Another option is to sell the bottles to your customers but ensure to take care of them during deliveries.
• Lost or inaccurate customer records. Your customer records are the bread and butter of your business, so make backups. Make sure to track the number of bottles delivered and the delivery date to your customers. That way, you can follow up with them if they have not had any deliveries lately.

Tips and Warnings

• The number one priority of your customers is reliability, both in terms of delivery time and water quality. Make these your priority.
• If possible, offer 24/7 delivery service to establish your store as a reliable one your customers can always count on.
• Be innovative. Research the latest trend or technology in purifying water and offer them to your customers ahead of your competitors.
• Focus on providing top-notch customer service all the time. Quickly fulfill orders and deliver them to your customers’ homes without delay.
• Go the extra mile for your customers. For example, you can lend out water dispensers to your customers in exchange for a low monthly fee. In addition to the extra profit, you will also give your customers access to hot and cold drinking water without the need to buy a dispenser.
• Monitor daily operations. Being a hands-on business owner allows you to prevent pilfering ( “pangungupit” ) among your employees or any breach in sanitation that may affect the water quality.
• Take care of your employees. Motivate them to work harder by giving commissions on top of their monthly salary for every X amount of water containers they can deliver.
• Work hard. Even though the water refilling station business looks easy at first due to steady demand and fast ROI, there’s still no shortcut to success.
• Be ready for delivery spikes during big holidays such as Christmas. Customers tend to order more, expecting most businesses to close during holidays. You can also be proactive in delivering to your customers by contacting them and asking if they need water to be ready for the holidays.
• Be resourceful. Water refilling stations waste a lot of water during the purification process. To help the environment, you can recycle water by opening a laundry shop business adjacent to your water refilling station. By opening this combo business, you increase your net profit and help conserve water simultaneously.

Frequently Asked Questions

1. how has the water refilling business been affected by covid-19.

According to the International Labour Organization, the demand for clean water increased 7 during the COVID-19 pandemic. Water refilling stations play a significant role in ensuring that communities get clean and safe drinking water.

While some things have changed (for example, customers are more discerning about the safety of their water and its quality), it’s business as usual for the water refilling stations.

2. How much does a water refilling station franchise cost?

The cost of a water refilling station varies depending on the franchise. You can get an estimate by checking the franchise part of our guide. Please note that these may change at the discretion of the franchise due to discounts, cost increases, and other factors. For accurate information on franchise costs, please get in touch with the franchise directly.

• Clean water for life and livelihoods amid pandemic. (2020). Retrieved 26 November 2021, from https://www.ilo.org/asia/media-centre/articles/WCMS_754439/lang--en/index.htm
• Water Refilling Stations in the Philippines. Retrieved 26 November 2021, from https://www.koshland-science-museum.org/water/html/en/Distribution/Water-Stores-and-Refilling-Stations-in-the-Philippines.html
• Department of Health (DOH). (2017).  Administrative Order No. 2017-0010 (Philippine National Standards for Drinking Water of 2017) . Manila.
• Partlow, M. J. (2023). Retrieved from https://www.pna.gov.ph/articles/1196468
• How to Safely Change a 5-Gallon Water Cooler Bottle . [PDF]. Retrieved from https://www.csueastbay.edu/riskmanagement/files/docs/ehs/safety-tips/how-to-safely-change-a-5-gallon-water-cooler.pdf
• Certification Course for Water Refilling Station and Plant Operators. Retrieved 26 November 2021, from https://deoh.cph.upm.edu.ph/content/certification-course-water-refilling-station-and-plant-operators
• Clean water for life and livelihoods amid pandemic. (2020). Retrieved 26 November 2021, from https://www.ilo.org/asia/media-centre/articles/WCMS_754439/lang–en/index.htm

Written by Rod Michael Perez

in Business and Finance , Juander How

Last Updated June 4, 2023 08:56 PM

Rod Michael Perez

Rod Michael Perez is a freelance writer with over 7 years of experience in writing long-form articles, ad copy, and SEO content for local and foreign clients. He is also an aspiring startup founder and believes that the Philippines could be the next hub for startup culture. He takes care of his dog, a poodle-Shih Tzu hybrid, in his spare time.

Browse all articles written by Rod Michael Perez

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Water purification startup secures strategic investment for expansion

Svcl's investment in drinkprime aligns with its mission to foster entrepreneurship and promote sustainable development across india..

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DrinkPrime, the disruptor of India's 30-year-old water purifier industry, is now backed by SIDBI Venture Capital Ltd. (SVCL), an investment management company and a wholly owned subsidiary of SIDBI, the Apex Financial Institution in the country for the MSME sector. With SVCL backing DrinkPrime alongside existing investors, confidence in the brand's potential and market position has further strengthened. The strategic investment raised from SVCL and existing investors is $3 Million.

"We are excited to have SIDBI Venture Capital Ltd. join the group of our long-standing investors. Their trust in us is not only a powerful endorsement of DrinkPrime's innovative approach to the drinking water industry but also the faith in our exceptional growth journey. From 2021 to 2023, we have witnessed a remarkable 3X growth. The strategic investment is to set context for business expansion," said Vijender Reddy Muthyala, Co-founder and CEO, DrinkPrime.

SVCL's investment in DrinkPrime aligns with its mission to foster entrepreneurship and promote sustainable development across India. This collaboration highlights the fund's commitment to supporting innovative startups that address critical societal challenges and contribute to economic growth.

"We endeavour to work with the DrinkPrime team and make it the leading Watertech brand of India, while also presenting its unique offerings to the world. We want to ensure DrinkPrime gets to expand and take its mission of providing clean, safe and healthy drinking water to all. We believe in the mission and have seen them grow over the years. Now, we look forward to DrinkPrime's accelerated growth," said Debraj Banerjee, Senior Fund Manager, SIDBI Venture Capital Ltd.