business plan template for a pub

Bar & Brewery Business Plans

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Bar and Tavern Business Plan

Foosball Hall is a start-up Foosball table game bar.

Brewery Business Plan

Sedibeng Breweries is a start-up malt beverage manufacturer in Botswana.

Hookah Bar Business Plan

Arz al-Lubnan Hookah Bar will offer a more adult alternative to hookah bars frequented by college-age customers.

Karaoke Bar - Bowling Alley Business Plan

Rockin' Roll is a classic bowling alley, karaoke lounge, gaming parlor and restaurant.

Microbrew Bar Business Plan

The Bottlecap is a university neighborhood bar specializing in microbrews.

Nightclub Business Plan

The spot will create a nightclub environment that satisfies the changing tastes and expectations of our core customers; i.e. college-age women.

Nightclub Saloon Business Plan

The Nightclub sample plan contains details that are largely a combination of several successfully funded plans for new nightclub/bar venues.

Nightclub, Dance Classes Business Plan

E3 Playhouse is a start-up combined entertainment venue offering live music, dancing, music and dance lessons in a nightclub restaurant format.

Singles Bar Business Plan

Colloquy Grog Shop will be an alcohol/coffee/tapas bar where people will meet in a structured conversation/discussion setting.

Sports Bar Business Plan

Take Five Sports Bar is a local sports themed bar that strives to have more televisions with more sporting events than anywhere else in the region.

Microbrewery Business Plan

Martin Cove Brewing is an established producer of hand-crafted lagers, ales, and pilsners. Martin Cove plans on expanding its distribution to larger metro areas, and to larger grocery store chains.

Interested in making the nightlife your life? Opening up a brewpub, night club, or exploring unique hoppy flavors with your own craft brewery may be right for you. No matter the style of drinking hub, these sample plans will give you the guidelines to get you started.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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Bar Business Plan Template [Updated 2023]

Bar Business Plan Template

If you want to start a Bar business or expand your current Bar, you need a business plan.

The following Bar business plan template gives you the key elements to include in a winning Bar business plan. A bar business plan, or lounge business plan is a plan to start and/or grow your business.

You can download the Bar business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a Bar business plan example:

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Bar Business Plan Outline

Bar Business Plan Template – 18+ Free Word, Excel, PDF Format Download

Getting to drink and socialize is one of the fascinating styles that never run out of fad. This entertainment plans may engage people into considering the reasons why, this passably depression-proof lucrative businesses, continues to mushroom across major cities and towns. Having a bar business plan, whether for hooker bar plan , single bars or Irish bars is ideal. Note that there are always consummate cafe business plan that accord to the prosperity of this bars.You may also see Plan templates .

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Bar Business Plan Template

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

You’ve come to the right place to create your bar business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bar businesses.

To write a successful bar business plan, you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan Template

The following bar business plan example gives you the key elements to include in a winning business plan:

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A bar business plan is a plan to start and/or grow your bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bar businesses. Many bars are on the more affordable side and are known as dive bars.  Sports bars are also a very popular business option. There are also posh and luxurious bars that offer high-end alcoholic drinks. There are trendy bars that offer the latest trends in cocktail and beer offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You get Funding for Your Bar Business Plan?

Bar businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a bar business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar Business?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bar Business Plan - The first step in starting a business is to create a detailed business plan for a bar  that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.

3. Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bar business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar business. Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample bar business plan template you can use in PDF format.

Bar Business Plan Template

If you want to start a bar business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their bar businesses.

The bar business plan template below has been designed to help you write your own business plan more quickly and easily than ever before. We hope this template will provide you with all of the information that you need to get your bar business off the ground and running as smoothly as possible.

Bar Business Plan Outline

In this article, we’ll go over how to write business plan for a bar. Below are links to each section of the bar business plan:

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

Next Section: Executive Summary >

Bar Business Plan FAQs

What is the easiest way to complete my bar business plan.

Growthink's Ultimate Bar Business Plan Template allows you to quickly and easily complete a business plan for your bar. This template includes all necessary sections of the traditional business plan allowing you to quickly and easily complete your business plan for a bar. 

Where can I download a bar business plan template PDF?

You can download our bar business plan PDF template here . This is a business plan template you can use in PDF format.

What is a bar business plan?

A business plan provides a snapshot of your bar business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

The business plan is also your chance to show potential investors how you intend to make revenue in your bar or pub. This type of bar business plan can also be used to convince banks that you are capable of running a bar, and that the bank should lend you money.

Do I need a business plan to start a bar?

Yes! In fact, starting a business without a business plan is one of the biggest mistakes small business owners make. A bar business plan will help you start your bar on the right foot by laying out your objectives, how to achieve them, and what you need to do to get where you want to go.

How long will it take me to write my bar business plan?

It will take approximately 30-45 hours to write a bar business plan, but this depends on how much information you already have and how detailed you would like each section to be.

Growthink's Ultimate Bar Business Plan Template makes it easy allowing you to complete your business plan in less than 1 day! It contains the core information about the bar industry and guides you through the necessary information to create a winning plan. Our bar business plan template can help you develop your full plan quickly and successfully.

What is the difference between a business plan and an executive summary?

An executive summary (1-3 pages) is your chance to show investors how you plan to make money in your business. Your bar business plan should include more detailed information about every aspect of your business, including market analysis, management team, marketing strategy, financial plan, and competitive comparison.

What is the difference between a business plan and a marketing plan?

A marketing plan is part of your bar business plan and should include information about how you will promote your bar to potential customers. A marketing plan will often contain specific details about your target audience, how you intend to reach out to them, and how to keep your business competitive.

How long should my bar business plan be?

A bar business plan should be anywhere between 10-30 pages long, depending on the complexity of your bar or pub. Make sure you can clearly explain what makes your bar unique before moving forward.

What type of information should I include in my bar business plan?

Your bar business plan should include as much detail as possible about your bar, including background information on how it came to be and your business strategy. This will help you attract investors who want to learn more about what makes your bar stand out from the competition. Market research, financial plan, sales projections, and management team bios are also important aspects to include in your business plan.

Do I need a lawyer to write my bar business plan?

No! When you order a bar business plan template through Growthink, you get access to our vast network of expertise that was used to create our proven template. Growthink's bar business plan template is designed to give you clear and easy-to-follow instructions about how to write a business plan for your bar.

Why do you need a business plan?

If you’re looking to start a bar or grow your existing bar you need a business plan. A business plan is an essential part of the business planning process and will help you raise funding, if needed, and plan out the growth of your bar in order to improve your chances of success. Having a bar business plan will help you stay on track with your goals and the direction of your bar/pub throughout the year. Your bar business plan should be updated annually as your business grows and changes.

How much money do I need to start a bar?

To launch a bar business, it is estimated that you'll need between $100,000 and $825,000 in start-up expenses, depending on your physical location and lease or mortgage expenses. This is the amount required for you to open for business, including start-up expenditures such as licensing fees, leasehold improvements, and equipment purchases.

What are the sources of funding for a bar?

Bars are usually funded through small business loans, personal savings, credit card financing, and/or angel investors. If your bar is a part of a larger restaurant or franchise, you may be able to receive funding from them as well.

How do I start a bar business?

• Write out a business plan for your bar. This will help you stay on track with your goals and the direction of your bar/pub throughout the year.
• Market research is key when it comes to starting or running a successful bar/pub. Make sure you understand your target market including how your customers think, what they want, and how you can provide it for them.
• Find an excellent location for your bar/pub. A good location will help build buzz about your business, make your establishment more accessible to customers, and give you a steady stream of income.
• Make sure to assemble the best management team possible for your bar/pub before opening day arrives. This ensures that your bar/pub will run smoothly when it first opens.
• Set up all your systems before opening day, including payment methods, inventory management, job descriptions for each employee, and so on.
• Choose a business name for your bar/pub that will help you stand out in the area. This can be based on unique aspects of the bar/pub, such as locations and decorations.
• Choose a theme for your bar/pub that will attract customers to your establishment. The theme should be reflected in the drinks you serve, the music you play, the decor inside your bar/pub, etc.
• Grand Opening! List all of your bar/pub’s daily specials and encourage customers to get involved in your business.
• Promote your bar/pub through social media, flyers, etc., to get the word out about what you have to offer. Make sure you post regularly so that customers can see how frequently new things are happening at your establishment.
• Hold special events to add excitement and draw in new customers. You can do this through live music, karaoke nights, trivia competitions, theme parties, etc.
• Keep track of your inventory and how much you’re using at all times so that you have a good idea of how much money is going out vs. coming in. You can do this with software or by utilizing an excel spreadsheet so you know how much of each item you have on hand at all times.
• Keep up with trends in the bar business, especially when it comes to decor and drink selections. This will help keep your bar/pub exciting for customers while staying efficient enough that it becomes a sustainable business.

Learn More: How to Start a Bar

Is owning a bar a profitable business?

Owning a bar/pub can be very profitable for the right person with the right management skills. However, owning a bar is expensive and time-consuming. Before you start your own bar/pub, make sure to weigh all of your options carefully so that you can ensure long-term success.

How much will I make owning a bar?

Your bar/pub’s profits will vary greatly depending on a variety of factors. These include your location, bar theme, drink prices, marketing efforts, customer interest in the business, and more.

What type of business should a bar be?

A bar can be a limited liability company (LLC), a partnership, or a sole proprietorship.

How do I create a successful bar?

BAR BUSINESS PLAN OUTLINE

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Bar Business Plan Summary

Start Your Bar Plan Here

Other Helpful Business Plan Articles & Templates

Bar business plan template

Download this bar business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our bar business plan template

Not accustomed to writing business plans? Our bar business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a bar in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

Template only available to paying subscribers of our online business planning software . Get a 7-day trial for free.

Edit the bar business plan template online, or download it

Available in pdf.

Just after a little inspiration? Download the business plan template in PDF to print and have a read over it.

Download in Word format

Want to edit your plan on Word? Simply export the bar business plan template to MS Word (.dox) format.

Tailor it to your own project

Adapt this template to your personal project by changing the written part or the financial forecast in our online business plan software .

Bar business plan template content

This template includes a complete business plan, with a financial forecast and the following sections:

• Executive summary: The executive summary gives the reader a clear and concise overview of your business idea
• Company: This section lays out the structure of your business, including its location, management team and legal status
• Products and services: Here, you'll give an overview of the services or products offered by the company
• Market analysis: The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: This step lays out the company's operational organisation, including the recruitment plan
• Financial plan: The financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
• Appendices: This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Template only available to paying subscribers of our online software. Get a 7-day trial for free

Bar business plan template extract

Executive summary, business overview.

Gina Cocktail Bar will be a cocktail bar located on rue Ecuyère in Caen.

The bar will have a menu of 150 cocktails with and without alcohol, as well as bar snacks to accompany the drinks. Such snacks will include cocktail sausages, olives, crisps and peanuts.

Once renovated, the bar will have a seating capacity of 16 and a heated outdoor terrace with a seating capacity of 25.

One of the liveliest streets in Caen, Rue Ecuyère is famous for its wide range of bars, therefore benefiting from an extensive catchment area.

Gina Cocktail Bar will be a limited company. It will be managed by Ms. Gina T, a cocktail enthusiast who acquired an in-depth knowledge of the industry during her 10-year career as a bartender.

Market Overview

French Market

According to a 2013 report by INSEE, sales in the French bar market reached €6.6bn in 2013, a 4.4% decrease compared to 2012.

The sector, which includes 42,232 companies, has faced challenges for several years.

At the opposite end of the spectrum, cocktail bars are on the upswing. While other types of pubs are closing down, cocktail bars are increasingly popping up within France.

Benefiting from an aspirational and trendy image, cocktail bars attract a wide target market. Young people, notably young professionals, are the number one consumers of cocktails within France.

The average price of an alcoholic cocktail is €8.40, whilst non-alcoholic cocktails tend to cost around €6.20.

Local Market

In 2012, the city of Caen had a population of 111,342, with the urban area of Caen la Mer including 242,182, enabling the bar to benefit from a large pool of potential customers nearby.

With over fifty bars in the city centre, Caen has an established nightlife culture. Most of the bars are situated around rue Ecuyère, the port, rue Saint Pierre, and place Saint Sauveur.

Target Market

We have identified two types of potential customers:

• 66% of direct reservations (at the front desk of a hotel or over the phone)
• 10% of online reservations via the hotel's website

Competition

There are already 10 bars, as well as 2 brasserie bars, on Ecuyère street.

Although they're in direct competition, the close concentration of bars brings an attractive and lively atmosphere that makes rue Ecuyère the epicentre of Caennaise nightlife.

Although some already offer a limited number of cocktails, most of the nearby places are traditional bars. As a result, the radically different atmosphere and menu (of over 150 cocktails) that Gina Cocktail Bar offers should allow us to set ourselves apart from the street's existing bars, consequently enabling us to develop loyal and regular customers.

Financial highlights

We expect to achieve a turnover of €324,094 in the first year, and €360,893 in years 2 and 3.

We anticipate the business will be profitable at the operational level from year 1, however due to the high level of D&A we will record a loss of €-3,397in year 1.

Based on the current plan, EBITDA should represent €6,437 (or 1.99% of sales) in year 1, and we believe that better bar occupancy in subsequent years will allow us to achieve an EBITDA of €28,172 (margin of 7.81% of sales) in years 2 and 3.

The business should be sufficiently capitalized to allow us to honor our loan repayments while maintaining sufficient liquidity to meet any unforeseen events, whilst investing regularly to maintain the bar's standing.

The objective of this business plan is to obtain a bank loan of €52,750 to finance part of the renovation work and the purchase of equipment needed to open the bar.

Template only available to paying subscribers of our online software. Get a 7-day trial for free.

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If you would like to open your own bar, have a look at our guide.

Take over a bar without money

Follow our advice if you want to take over a bar without money.

How to create the financial forecast for a bar

Want to open a bar? Check out this guide on how to do the financial projections

How to carry out market research for a bar?

Not 100% sure on how to proceed? Read our guide to carry out market research for a bar.