fruit stand business plan philippines

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Business, Investments, and Personal Finance

7 Fresh Fruit Stand Business Tips To Remember

Updated: September 5, 2019

As a tropical country, the Philippines is filled with different kinds of fruits. It is, in fact, a major producer of fruits like bananas, mangoes, coconuts, and pineapples.

That’s why it isn’t surprising to see tons of fruit vendors in marketplaces all year round. But before you drop whatever you’re doing and set up your own fruit stand business, below are seven things you need to remember first:

1. Pick the Right Spot

I can’t stress enough how important location is to a business. You should already know this by now, but the rules of thumb are to pick a crowded area where sidewalk vendors are permitted by the local government.

However, you should also pay attention to other factors, including the area’s cleanliness, pollution, and the people’s intent for being there.

A good strategy is to look for a number of potential locations. This will enable you to stay profitable even if your usual spot is unavailable, whether temporarily or permanently.

2. Sell on Peak Days

Depending on your location, there should be a couple of days where sales are noticeably higher.

For example, since Filipinos are devoted churchgoers, vending nearby should be an excellent idea. Just remember to respect the church grounds and avoid setting up your stand where it can obstruct foot traffic.

3. Learn About Seasonal Fruits

Some fruits sell better on specific times throughout the year. Watermelons, for example, do exceptionally well during the summer season. If frozen, they can actually sell for P10 a piece.

Of course, there are also staple fruits for the Filipino dining table, particularly bananas. These are in season 12 months a year. So as a fruit vendor, make sure you never run out of stock.

4. Form Partnerships

As an entrepreneur, you should always be on the lookout for opportunities to form mutually beneficial partnerships. It doesn’t matter if you own a local convenience store or a tiny food cart; you can always find ways to boost profits if you know where to look.

For example, sari-sari stores that sell “meriendas” like halo-halo, saging con yelo, or banana que can become your regular customers. The same goes for stay-at-home moms who are open to ideas for extra income.

5. Track Your Sales

Going with your gut instincts is a terrible advice for business. If you are to make decisions that can drastically change how you operate, make sure it is backed by recent, valid data.

That said, you should be prepared to test drive strategies yourself. Regardless of the outcome, it’s still better than relying on hunches.

For fruit stand businesses, your sales is one of the most important metrics you need to track. Over time, it will help you determine the best time to sell, where to sell, which products appeal to your area, and so on.

6. Respect Your Co-Sellers

Convincing customers that they should buy from you is a fulfilling achievement as a fruit seller, but that doesn’t mean you should be rude towards competitors.

Running a business is hard enough by itself — the last thing you need to do is to make enemies.

Unfortunately, there’s no specific blueprint to follow when it comes to outselling other stores. You can, however, beat them in terms of product quality and your helpfulness to customers.

7. Always Prepare for the Worst

It may sound cliché, but you should never have a defeatist attitude if you want to succeed. Make no mistake that risks are unavoidable in every business.

Running a fruit stand business is no exception, especially in the Philippines where you need to factor in a number of unpredictable elements, such as floods, poor weather conditions, and even robbers.

What’s important is that you keep rebuilding your business once the uncontrollable elements have passed. Rather than stressing out over them, focus on the things you can influence, including your knowledge and your attitude.

Do you run a fruit stand business? Do you know someone who does? Don’t forget to share this post to them!

What to do next: Click here to start your financial journey with IMG Wealth Academy

One comment

May I share another bit of my Grandmothers wisdom? She said: “whatever you do, do it to the very best of your ability, You will stand out and one day excel.” I think this is true both from personal experience as well as my observations in life. I have seen many who give up. I have also seen those who work diligently toward their goals, always doing their very best and go on to reap the rewards of their labours. I think this will hold true in any profession, any business large or small.

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How to Start a Fruit and Vegetable Business Philippines

By Ameena Rey-Franc

How to Start a Fruit and Vegetable Business Philippines:

As Filipino kids, learning about go, grow and glow food is a foundational knowledge that all children go through. Go foods talk starches and energy-providing food items, grow refer to protein-dense meals while glow are your fruits and vegetables. Wherever you are in the country, glow food is always a banner requirement in Pinoy’s everyday meals. After all, they complement go foods like rice perfectly and they’re far cheaper than grow foods like fish and meat . 

My point is: there will always be Filipinos in search for fruits and vegetables in the Philippines. Preferably, farm-fresh, rot-less and plump fruits and veggies. If you’re a Filipino looking to start a business here in the country, this duo is an excellent combo. But how exactly do you start one? Stay tuned because I’m here to teach you how to start a fruit and veggie business here in the Philippines. We’ll discuss the following:

Is a Fruit and Vegetable Business Profitable in the Philippines?

Tips for finding fruits and vegetable suppliers in the philippines, fruits and vegetables suppliers in the philippines.

• Awesome Fruits and Vegetables Business Ideas
• Costing and Pricing

There’s no black-and-white answer for this question. As mentioned above, there is a growing market in need for fruits and vegetables, wherever you are in the country. However, the precise answer for this question will base on your feasibility study . In a nutshell, a feasibility study is a form of detailed research to assess the likelihood of success of a given project. All forms of venture, applying for a job, acquiring a new property, starting a business, etc. require a feasibility study to keep you from being blindsided by the perils of your choices.

In my humble opinion, based on my observation in our community, this place could use more fruits and vegetable businesses. But that may vary from your perspective (unless kapitbahay kita). Let me give you a quick run-through of how feasibility studies work:

• Do a preliminary analysis

Starting a business means solving felt needs. Does your community require fruits and vegetables or do you live among carnivores? If the latter, then a fruits and veggies business might not be a smart move. Moreover, if there are competitors around, do you think they’re serving an unserved need? Check their produce for freshness and their scales for accuracy. These are elements you can leverage if ever you start your own business.

• Conduct a market survey

This is where you’ll review the demographics, popular trends, and purchasing power of the people in your locality. For example, if you live in a fairly small neighborhood of 1,000 residents and most of them are “ suki ” in fruits and veggie stalls already, it will be extra difficult to pierce through the market. Plus, a rural barangay with limited purchasing power may not be interested in relatively pricier fruit options like strawberries. This allows you to also assess what to offer and what not to.

• Plan your business organization and operation

If ever you found the research positively leaning towards starting your business, start planning: 

• How will your business operate?
• What equipment will you require?
• Who will be in charge of what?
• Where will you look for suppliers?
• Where is the ideal location?
• What are the merchandising steps?
• How much is the overhead?
• How much capital do I need?
• How should I price my products?

All of these questions will be instrumental to know the overall feasibility of the business, from your end. 

• Decide whether it’s a Go or a No Go  

Pretty self-explanatory. Pool in all information you collected and formulated and weigh all pros and cons. Then come to a decision. A business is not something you magically come up with. Businesses are a product of research and analysis.

Speaking of finding suppliers (in item #3 above), this is perhaps one of the most complicated processes you’ll go through when starting a fruits and veggie business in the Philippines. First of all, you’re dealing with perishable goods . That means your supplier must be capable of delivering the items to you within a day or a couple of days (ideally) to keep them from going bad. Otherwise, the fruits and veggies you buy will make great pig food. That said, here are some tips in finding fruits and vegetable suppliers:

• Suppliers should be knowledgeable

Since suppliers are the ones providing the sources to you, they should be well-versed in the industry. Their knowledge should cover all bases, not only the market but also the science behind fruits and veggies.

For example, when asked about the variety or source of apples, they must have a definite answer. Suppliers should be well-aware of the proper storage and distribution practices of those produce too, to maintain their structural integrity. The secret here is to ask them relevant questions.

• Intensive research

You don’t just Google suppliers up and expect to find the best of them. It’s not that simple. The best way to do this is through serious research. Check their local Google My Business listings, visit their Facebook pages, analyze their followers, etc . 

• Ask your friends and family for recommendations

Perhaps you have some friends or family members in the same business. Ask them if they know suppliers you can call up. Of course, they’ll skimp on helping you out especially if you plan on becoming a direct competitor. Assure them that you’ll start your business elsewhere, in any case.

• If you can, visit the supplier directly

Nothing beats making sure. If there is a way you could meet and transact directly with the supplier, the better. Doing so allows you to see their operations and assess if it meets or exceeds your standard. If you can’t meet them, at least send people you know who can verify their legitimacy. Otherwise, you enter the playing field blindly. Although there are many legitimate suppliers in the Philippines, so there is nothing much to worry about.

Here are some fruits and vegetables suppliers in the Philippines. Again, take this list with a grain of salt. Before hitting them up and asking for a quote, do your due diligence to research and know more about them.

• A&J Fruits and Vegetables Suppliers

Number: 0916 496 2083

Email: [email protected]

Location: Cloverleaf Market, Balintawak, Quezon City, Philippines

• VeggieFoods

Number: N/A

Email: [email protected]

Location: Amaia Skies Stamesa Manila, Manila, Philippines

• Claire’s Fruits & Vegetables Wholesale and retail

Number: 0938 282 6385

Location: Purok 5 @ Casa Gardenia, Barangay Danao , Panglao, Philippines

• Tintin Online FreshVeggies

Number: +63 949 141 4902

Location: Barangay Pinagsama Taguig 1630, Taguig, Philippines

• Marina Fruits

Number: 0945 748 1527

Email: [email protected]

Location: Marina Fruits and Vegetables (Wholesale & Retail), Quezon City, Philippines

6. Balintawak Public Market

Known as the “ bagsakan” ng murang prutas at gulay . They have a wide range of vegetables and fruits to choose from, so it’s hard not to go crazy! But don’t expect Balintawak Market to be all clean and pleasant-smelling. It’s also the kind of place where you really have to keep an on your bags and valuables.

7. Baclaran Market

A gritty place that’s similar to Divisoria. Fruits and vegetables are super cheap but the streets are a little bit crowded and bombarded with different smells and sounds- all worth it though if you are a true-blue bargain hunter.

Fruit and Vegetable Business Ideas in the Philippines

Here’s the great thing about starting a fruit and vegetable business in the Philippines: your options are not limited to simply selling them. You can innovate and think of new “ gimiks ” to make a solid name for your business. Check out the examples below for business model ideas:

• Establish a fruit smoothie stand

Who doesn’t like a smoothie when the sun is perched at its highest peak? Smoothies are always a go-to of people no matter the season. Prepare your fruits and vegetables and put them on display to attract buyers. Then prepare the shake in front of them. 

• Set up an online store or peddling service

In a world where digital marketing dominates the economy, without an online store, you’re bound to be left out. Online stores are your leverages against businesses that pervade your local market. Through this online business, you could offer free delivery services or peddling solutions– which means you deliver door-to-door for orders.

• Partner with local food stores

The success of local food stores lies in the freshness of the ingredients used for their menus. Search for local businesses in your locality and ask if they need a supplier. Chances are, they already have one, but if you could prove your produce better, then you become the frontrunner in their choices.

• Put up a roadside or market fruit stand

Instead of going into the market to buy produce, some prefer stores by the road. Why? They’re generally regarded as cheaper and more convenient especially for motorists. If you have a space by the roadside to sell your goods, then selling from that place is a good idea. Pair this business model with a smoothie stand (#1) and you win the game.

• Supply your local market with fresh produce

The benefit of having the freshest produce in your locality is that people will look to you for sources. Partner with local food stores and offer your produce to them. Don’t be selective on who to provide for. If you can be the source of them all, do it.

Other awesome fruit and vegetable business ideas in the Philippines:

• Create a mobile app for fruit and vegetable listings
• Start an Organic Produce Farm
• Start a fruit and vegetable subscription box
• Start a packed cut fruit and vegetables business
• Sell fruit cups and bowls for customers who are into healthy living
• Make and sell candied fruits like dried mangoes
• Write fruit and vegetable-based cookbook . Read our ultimate guide on how to self-publish your own book.
• Make and sell Fruit and Vegetable Chips
• Make and sell fruit Jam (remember the strawberry jam in Baguio?)
• Package fresh fruit and vegetable juice for sale

How to Price Your Fruit and Vegetables

Pricing your fruits and veggies is crucial . This will determine how much profit margin you could allot which makes your business competitive yet remain enticing to buyers. Of course, you have to first consider your market analysis to determine how much competitors sell their products for. Then you’ll counter-check with your supplier for how much they sell their wholesale products.

Here are some quick and easy pricing strategies you could implement:

• Supply-and-demand based pricing

The key here is balancing your profits to the price that is appealing to customers. The more demand, the higher price you could sell products for and vice versa. You could look into Departmen of Agriculture’s price monitoring list to know the average prices of fruits and veggies.

• Competitor-focused pricing

Look at your competitor’s pricing models and then define yours. If they sell at this amount, sell yours similarly or at a relatively cheaper price. 

• Related article: How to Compute & Price Food Products (w/ example) Philippines
• Cost-plus pricing

Apply a fixed mark-up to the entire cost of goods sold (COGS) you incurred for selling your produce. Consider the cost of produce, cost of delivery, all overhead in operating your business. All of these costs will be pooled, then divided by how much produce you have, then add a mark-up based on your desired profit margin.

Here’s a strong tip: Don’t let the pricing pressure you into staving off all forms of markup you could make, otherwise you’ll end up losing more in the long run. For your pricing, focus on value. You could still sell at a higher price if your value outweighs all other competitors. You just have to spell it out for them.

Starting a fruit and vegetable business in the Philippines is a really good business, especially because not all see this business as lucrative as others. In reality, you can still make a fortune when you grow and scale this enterprise. In any case, do your research and analyze the opportunities in your locality.

Related articles:

• 16 Drop Servicing Ideas (Zero Investment & Easy!) Philippines
• 50 Best Business Ideas for Moms Philippines
• 40 In-Demand Consulting Business Ideas Philippines
• How to Start Dropshipping in the Philippines
• Best Business To Start With Small Capital in the Philippines
• How To Find A Business Partner Online In The Philippines
• 20 Ways to Promote & Market Your Business in the Philippines

How to Start a Fruit and Vegetable Business in the Philippines:

Recognized as one of the Top Finance Blogs in the PH. Ameena Rey-Franc (founder of TTP) is a former Banker and BS Accountancy graduate turned Blogger, Keynote Speaker, and entrepreneur. Currently an RFP delegate, she is also the Author of a book about Financial Resilience and has held seminars for reputable companies like GrabFoodPH, Pru Life UK, VISA, JPMorgan Chase& Co., Paypal, Fundline, Moneymax, and many more. The Thrifty Pinay's mission is to empower women to LEARN, EARN, and be FINANCIALLY-INDEPENDENT no matter what life stage they are in.

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• Get Started

How to Start an Online Fruit and Vegetable Business in the Philippines

Are you considering starting a fruit and vegetable business in the Philippines?

If you’re a hardworking individual who is willing to put in some effort in an online selling business , this might be one of your best business models for selling these produce.

Farmers have a lot to think about daily, and the last thing they want to worry about is selling their produce. Yet, they need customers to buy these products, creating a unique paradoxical problem.

Hence, that’s where you come in as a fruit and vegetable trader to bridge this gap by procuring quality products from these farmers and reselling it to both corporate and individual customers.

Is a Fruit and Vegetable Business Profitable in the Philippines?

Naturally, the first thing you’ll probably be thinking about is whether selling fruit and vegetable is a profitable business model.

And just as with any reselling business, it boils down to your profit margin and the ability to attract customers. After all, there is no difference from any other business, except your role here is to liaise with farmers to deliver fresh produce from their farms to your customers.

Given this convenience, it’s no surprise that an online survey published on the international website Statista revealed that 41% of Filipinos purchased more online in 2020, which clearly imply that there is a shift in their buying habits and patterns to the internet. So this means that it is a good opportunity for sellers and entrepreneurs to capitalise on this trend and shift their businesses online too. And the growth in demand lies a profitable business for those who are ready to seize it. Moreover, the ecommerce trend is here to stay in this digital age, so now is the perfect time to jump on the bandwagon.

However, it is always important to conduct research and ensure that selling fruit and vegetable online is something that you are really interested and confident in selling before starting it.

And to help you with this, here are a few things to keep in mind:

• Quality – ensure you’re sourcing your fruit and vegetable from reputable suppliers who can guarantee their quality and freshness.
• Price – Conduct market research and look at competition to price your products competitively.
• Promote – Devise creative ways to not only promote your online store but also the ability to entice potential customers, capturing their attention.

How to Determine Whether a Vegetable Supplier is Suitable?

When it comes to business partnerships, it is always critical to find a reputable vegetable supplier and you might wonder how exactly you can do that.

So there are several tips to help you keep a lookout for:

• Ensure suppliers can provide proof or a run-through of their quality control measures. This could include things like third-party lab reports or certificates of analysis, or even just their operating procedures.
• Choose suppliers who offer competitive pricing. Remember to get quotes from several different suppliers before making your final decision.
• Check for any guarantee or warranty on their fruit and vegetable supplies. This could give you some peace of mind in case anything goes wrong with your purchase.
• Ask around for recommendations from other businesses in your industry. Talk to other fruit and vegetable sellers in your area and see who they source their products from—you might find the perfect supplier for your needs!

Build your online store today with Shopboxo.

A list of vegetable suppliers in the philippines.

If you’re still deciding on the right supplier for your fruit and vegetable business, we’ve taken the liberty of searching for reputable companies to help you. However, it’s always better to do your own research before deciding on who to work with.

MD AGRI VENTURES INC

Address: Marsman Drysdale Building 2246 Chino Roces Avenue Makati, Manila, 1226 Philippines

PURE HARVEST VEG CORP.

Address: Lot 10 Block 3, Roses Street, Dahlia Road Regalado Avenue, West Fairview Quezon, Manila, 1109 Philippines

MIDWAY’S PASSI TRINITY LEISURE FARM INC.

Address: Brgy. Bacuranan Bacuranan Passi, Iloilo, 5037 Philippines

SAMAHAN NG SAPANG SAGING PARA SA KAUNLARAN

Address: N/A Sitio Sapang Saging San Mateo Norzagaray, Bulacan, 3013 Philippines

BADOQUENOS NATNATENG ASSOCIATION INC.

Address: 2513411 Caticran Bato Badoc, Ilocos Norte, 2904 Philippines

Vegetable and Fruit Business Ideas

If you’re even more explorative, you might want to take this fruit and vegetable business one step further by creating your own space. This is similar to other types of reselling businesses, like cosmetic resellers, where the industry is saturated.

In the online selling industry, it’s always a good idea to craft a unique identity and go beyond just dropshipping . And to help you kickstart the creative juices, we’ve included several interesting ideas to inspire you.

Fruit and Vegetable Hamper Business

A fruit and vegetable hamper is a fantastic gift to show your support for local businesses while providing your customers with fresh, healthy produce. You could put together boxes of seasonal fruit and vegetable and other local products such as honey, preserves, and baked goods.

Hamper business would be perfect for those passionate about supporting local farmers and producers. Plus, it’s a great way to build relationships with these businesses and access the freshest produce!

Farm-To-Table Delivery Service

With the increase in the trend for eating healthy, and sourcing for fresh organic produce, there has been a surge in demand for farm-to-table delivery services. This type of business would involve partnering with local farmers and producers to source for fresh, seasonal fruit and vegetable.

You would then package these up into boxes or bags and deliver them directly to your customers’ homes. Similar to hamper business, it is a great way to support local businesses while providing your customers with healthy, convenient food options!

Fruit and Vegetable Box Scheme

Another popular option for those looking to start their own fruit and vegetable business is a box scheme. This involves sourcing fresh produce from local farms and growers and packaging it up into boxes or bags. Customers can then sign up a package to either receive these boxes on a weekly or monthly basis.

Like the above two business ideas, this is also perfect for those who want to support local farmers and growers. It’s also a great way to build relationships with these businesses so that you have access to the freshest produce!

Start Your Online Fruit and Vegetable Store Today

If you managed to read till this section, you should by now know that launching your very own fruit and vegetable business can be a rewarding, exciting and fulfilling journey. The barriers to entry aren’t as high as compared to other industries, like a handmade business, where you require a specific skill set.

Instead, all you need is an ecommerce platform to host images and descriptions of the produce that you are selling. And with the advancement of technology, starting an online store is much easier, especially when there are free online store builders such as Shopboxo available in the market.

All you have to do is click on a few buttons, write a short description about your fruit and vegetable business, upload images of your suppliers’ produce, and your fruit and vegetable webstore is ready to go live.

It really doesn’t get any easier than this.

And because you have one or several farmers who are actively working on their farms and managing the logistics and quality of products, you can shift your attention to think and focus on how to grow and scale your fruit and vegetable business.

Why not give it a go and launch your webstore first?

Everything is easily editable, and you can always continue to make edits to your fruit and vegetable store once you are familiarised with the business.

Common Questions on Fruit & Vegetable Business

How profitable is the Fruit & Vegetable Business?

The profit in the vegetable business varies depending on the type of business, overhead costs, and pricing strategy. However, with a growing demand for online fruit and vegetable delivery services, this is a largely untapped opportunity for aspiring entrepreneurs in the Philippines.

How I Start a Fruit & Vegetable Business?

There are a few steps required before starting a fruit and vegetable business. First, you’ll need to choose a business model and decide what type of produce you’ll be selling. Next, you’ll need to procure the necessary supplies or liaise with a legit supplier before setting up your online shop. Finally, you’ll need to start marketing your business to attract customers.

How Can I Start a Fruit and Vegetable Business?

Starting a fruit and vegetable business is similar to starting any other type of business. You’ll need to choose a business model, procure supplies, and market your business. However, there are a few things you’ll need to keep in mind when it comes to selling produce. First, you’ll need to ensure that your products are fresh and of good quality. Secondly, you’ll need to price your products competitively. Finally, you’ll need to have a good marketing strategy to attract your potential customers.

How Do You Market Your Fruit & Vegetable Business?

There are a few different ways to market your produce. One way is to sell them at farmers’ markets or local events. Another way is to create a website or online store where customers can view or purchase your products. Finally, you can distribute flyers or brochures to local businesses to generate interest in your products.

Start your fruit and vegetable online business with Shopboxo.

– Accept orders on any device – Drag and drop functionality – Create your custom menu – Pre-built themes – No coding required

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How to write a business plan for your fruit and vegetable store.

A fruit and vegetable store is a great way to provide healthy, fresh food to local communities while also providing a stable source of income.

Additionally, it's an excellent way to support local farmers and increase access to a variety of fresh produce.

But, first thing first, you need a business plan.

A business plan is essential for any new project, as it lays out the goals, objectives, and strategies for success. It provides a roadmap to guide the project and helps to ensure that all stakeholders are on the same page.

In short, a good business plan will help ensure the profitability of your fruit and vegetable store .

What information should you put into the business plan of a fruit and vegetable store? How can it be effectively planned? What are the essential financial figures to include? How can I outline a comprehensive business plan quickly?

Prepare for a thorough exploration of these questions with detailed answers right here!

Additionally, it's worth noting that you have the option to avoid starting your business plan from scratch.

You can download our comprehensive business plan for a fruit and vegetable store and adjust it to match your preferences.

Formulating a business plan for a fruit and vegetable store

Do you need to develop a business plan for your fruit and vegetable store.

Yes, you need to develop a business plan for your fruit and vegetable store.

Creating an effective business plan will help you to:

• learn about the fruit and vegetable market
• stay current with consumer trends and infuse them into your project
• establish success factors for a fruit and vegetable store
• understand which fruits and vegetables are the most popular
• come up with a winning value proposition for your produce market
• monitor competitor partnerships and alliances
• find competitive advantages for your fruit and vegetable store
• find a business model that creates a path to financial viability
• devise a winning strategy that encompasses both short and long-term goals
• assess the risks associated with operating a fruit and vegetable store, such as inventory spoilage and quality control

Our team has drafted a business plan for a fruit and vegetable store that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a fruit and vegetable store?

Inside a business plan, you'll find a lot of important information and details. There should be a clear structure, so it does not look messy.

When we built and designed our business plan for a fruit and vegetable store , we structured it in a proper way.

You'll find 5 sections (Opportunity, Project, Market Research, Strategy and Finances) here.

1. Market Opportunity

The introductory section has been named "Market Opportunity".

Our team has gathered essential information and metrics about the fruit and vegetable store business, enabling you to make informed business decisions.

This section undergoes updates twice a year for up-to-date data.

2. Project Presentation

The "Project" section provides an opportunity to describe your fruit and vegetable store, highlighting the freshness and variety of produce you offer, locally sourced options, organic selections, customer assistance, seasonal offerings, and the unique value proposition that promotes healthy eating and supports local farmers.

At the end of this section, provide a brief introduction about yourself and your commitment to providing fresh and high-quality produce.

Explain your range of fruits and vegetables, your dedication to supporting local farmers, and how you plan to create a vibrant and inviting shopping experience at your fruit and vegetable store. Highlight your focus on seasonal produce, your knowledgeable staff, and your dedication to promoting healthy eating and sustainable agriculture through your fruit and vegetable store.

We wrote some words in our business plan. Tailor it to match your idea exactly.

3. Market Research

Following that, we have the "Market Research" section.

This section provides a description of the market segments for your fruit and vegetable store.

It includes an analysis of competing grocery stores and highlights your store's focus on fresh produce and competitive advantages. A customized SWOT analysis is also included.

4. Strategy

The "Strategy" section presents a comprehensive 3-year action plan, outlining the initiatives and actions required to make your fruit and vegetable store a highly profitable venture.

Furthermore, this section includes a marketing strategy for a fruit and vegetable store, a risk management approach, and a completed Business Model Canvas.

5. Finances

Finally, you'll arrive at the "Finances" section, which displays the financial metrics and calculations for your project.

How to write the Executive Summary for a fruit and vegetable store?

The Executive Summary is a concise overview of the business plan of your fruit and vegetable store.

Don't exceed 2 pages, including only the critical information.

The goal of this document is to make the reader want to read your business plan.

In the Executive Summary of your fruit and vegetable store, answer these questions: what's the innovation behind your project? what's your audience? do you have competitors? are you better than them? what's your background? what's the budget you need?

How to do the market analysis for a fruit and vegetable store?

Conducting a market study for your fruit and vegetable store allows you to understand external factors like customer preferences, demand patterns, and competition in the market.

By conducting a comprehensive market analysis, a nail bar salon can gain a competitive advantage, enhance its service offerings, pricing strategies, and marketing campaigns, ultimately leading to an increased customer base and higher demand for nail care services.

Here's what we've incorporated into the "Market Research" section of our business plan for a fruit and vegetable store :

• market trends and data about the fruit and vegetable industry, including consumer preferences, organic produce demand, and sales growth
• a compilation of potential audiences for a fruit and vegetable store
• the competitive analysis
• the potential competitive advantages for a fruit and vegetable store

The key points of the business plan for a fruit and vegetable store

What's the business model of a fruit and vegetable store, business model of a fruit and vegetable store.

A fruit and vegetable store's business model centers around sourcing and selling fresh produce.

The store procures its inventory from local farmers, wholesalers, and distributors to offer customers a variety of high-quality options. By curating fresh and visually appealing produce, the store provides value to customers seeking nutritious and diverse choices. Revenue is primarily generated through produce sales, with pricing strategies based on procurement costs and market demand. The store may also form partnerships with local suppliers and target specific customer segments to enhance its operations and cater to unique preferences.

Business model ≠ Business plan

Avoid confusing "business plan" with "business model."

A business model describes how a company generates income and operates successfully.

In a business plan, you describe your business model by means of a device known as the Business Model Canvas.

Rest assured, we provide a Business Model Canvas in our business plan for a fruit and vegetable store .

How to identify the market segments of a fruit and vegetable store?

Market segmentation for your fruit and vegetable store involves dividing your potential customers into different groups based on their produce preferences, dietary needs, and demographics.

These categories may include factors such as organic produce, locally sourced options, specialty fruits and vegetables, or customers seeking specific fruit and vegetable varieties or culinary uses.

By segmenting your market, you can offer specialized fruit and vegetable options and shopping experiences that cater to each segment's specific requirements. For example, you might focus on organic produce and provide a wide selection of organic fruits and vegetables for health-conscious customers, offer locally sourced options and support local farmers and sustainable agriculture, specialize in specialty fruits and vegetables that are not commonly found in traditional grocery stores, or focus on specific fruit and vegetable varieties or culinary uses to accommodate customers with specific preferences or cooking styles.

Market segmentation allows you to effectively target your marketing efforts, communicate the freshness and quality of your fruit and vegetable offerings, and provide a convenient and diverse shopping experience that meets the unique needs and preferences of each customer segment.

In the business plan for a fruit and vegetable store , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a fruit and vegetable store?

Without surprise, you won't be the only fruit and vegetable store in your market. There will be other retailers offering a wide selection of fresh produce to customers.

Make sure to thoroughly analyze your competitors as part of your business plan by listing their attributes, strengths, and weaknesses.

Take stock of their weaknesses (such as limited produce variety, inadequate freshness control, or poor customer satisfaction).

Why is it important to address these concerns? Because these weaknesses can impact customer satisfaction when shopping at fruit and vegetable stores.

By focusing on these areas, you can offer fresh and high-quality fruits and vegetables, provide a visually appealing and well-organized store layout, and deliver friendly and knowledgeable customer service, positioning your fruit and vegetable store as a preferred choice for healthy and nutritious produce.

It's what we call competitive advantages—cultivate them to make your business shine.

Here are some examples of competitive advantages for a produce market: fresh and locally sourced produce, competitive pricing, friendly and knowledgeable staff.

How to draft a SWOT analysis for a produce market?

A SWOT analysis can help identify potential opportunities and threats to a fruit and vegetable store's success.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a fruit and vegetable store

The strengths for a fruit and vegetable store

S represents Strengths, which are the project's internal factors or attributes that give it a competitive advantage.

For a fruit and vegetable store, four possible strengths could be fresh produce, variety of produce, knowledgeable staff, and competitive pricing.

The weaknesses for a fruit and vegetable store

The "W" represents Weaknesses, indicating the areas or aspects of the project that need enhancement.

For a fruit and vegetable store, potential weaknesses could include limited product variety, lack of convenient locations, short shelf life of products, and inability to compete with larger grocery stores.

The opportunities for a fruit and vegetable store

O stands for Opportunities in SWOT, representing the external factors or circumstances that can benefit the project.

In the case of a fruit and vegetable store, potential opportunities could include offering delivery services, providing a subscription-based ordering option, expanding to offer other organic products, and creating a loyalty program.

The threats for a fruit and vegetable store

The letter "T" denotes Threats in SWOT, signifying the external risks or unfavorable factors that can impact the project's outcomes.

How to develop a marketing plan for a produce market?

A marketing strategy is a necessary component of a business plan as it describes how a business will engage customers and generate sales.

Implementing a targeted marketing plan will attract health-conscious customers in need of fresh and organic fruits and vegetables to your store.

Health-conscious individuals won't shop at your fruit and vegetable store without proper promotion; highlighting the freshness, variety, and health benefits of your products is necessary.

Have you explored marketing approaches to attract customers to your fruit and vegetable store? Consider offering organic or locally sourced produce, running targeted advertising campaigns during health-focused seasons, and partnering with fitness centers or wellness influencers for promotions.

Don't worry if you don't know anything about marketing and communication.

How to build a solid financial plan for a produce market?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When constructing your business plan, it is crucial to incorporate revenue projections for your fruit and vegetable store.

It's important to create a revenue forecast that is relevant and trustworthy.

Our financial plan for a fruit and vegetable store is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Of course, you'll need to create a preliminary budget for the launch of your fruit and vegetable store . Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is central in the financial plan as it will tell you whether your fruit and vegetable store will be profitable or not.

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How to write a business plan for a fruit and vegetable shop?

Writing a business plan for a fruit and vegetable shop can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a fruit and vegetable shop business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a fruit and vegetable shop?

• What information is needed to create a business plan for a fruit and vegetable shop?
• What goes in the financial forecast for a fruit and vegetable shop?
• What goes in the written part of a fruit and vegetable shop business plan?
• What tool can I use to write my fruit and vegetable shop business plan?

Having a clear understanding of why you want to write a business plan for your fruit and vegetable shop will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a fruit and vegetable shop business plan.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a fruit and vegetable shop is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your fruit and vegetable shop to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To get visibility on future cash flows

If your small fruit and vegetable shop runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your fruit and vegetable shop's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your fruit and vegetable shop business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your fruit and vegetable shop's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your fruit and vegetable shop, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your fruit and vegetable shop has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your fruit and vegetable shop, let's delve into the necessary information needed to craft an effective plan.

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Information needed to create a business plan for a fruit and vegetable shop

Drafting a fruit and vegetable shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a fruit and vegetable shop

Before you begin writing your business plan for a fruit and vegetable shop, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your fruit and vegetable shop.

Your market research might reveal that customers may prefer organic produce, and that they could be interested in purchasing pre-prepared meals made with fresh fruits and vegetables.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your fruit and vegetable shop.

Developing the sales and marketing plan for a fruit and vegetable shop

As you embark on creating your fruit and vegetable shop business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a fruit and vegetable shop

Whether you are at the beginning stages of your fruit and vegetable shop or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

The staffing costs that a fruit and vegetable shop might incur could include salaries for employees, benefits, and payroll taxes. The equipment costs could include refrigerators, display cases, scales, cash registers, and other necessary tools and equipment.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your fruit and vegetable shop.

What goes into your fruit and vegetable shop's financial forecast?

The financial forecast of your fruit and vegetable shop's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a fruit and vegetable shop are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a fruit and vegetable shop shows how much revenue and profit your business is expected to make in the future.

A healthy fruit and vegetable shop's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established fruit and vegetable shop.

The forecasted balance sheet of your fruit and vegetable shop

The projected balance sheet of your fruit and vegetable shop will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your fruit and vegetable shop projected balance sheet provides an understanding of your fruit and vegetable shop's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your fruit and vegetable shop's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a fruit and vegetable shop is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your fruit and vegetable shop business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the fruit and vegetable shop is appropriately funded.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a fruit and vegetable shop.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the fruit and vegetable shop, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your fruit and vegetable shop business plan, let's have a look at the written part of the plan.

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The written part of a fruit and vegetable shop business plan

The written part of a fruit and vegetable shop business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your fruit and vegetable shop's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your fruit and vegetable shop, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your fruit and vegetable shop business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your fruit and vegetable shop, you could point out its potential for success based on its proximity to a major metropolitan area. The shop could be located in an up-and-coming neighborhood with access to a reliable customer base. Furthermore, its location could provide great visibility to potential customers, making it easier to draw in business. You could also mention the possibility of the shop tapping into the local market of nearby businesses and residential areas. Additionally, the shop could be located in an area with ample parking, allowing customers easy access to the store.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your fruit and vegetable shop might offer a wide variety of produce, including both organic and conventional options, to ensure that customers have access to the freshest and healthiest ingredients. Additionally, your shop could offer value-added services such as pre-cut fruit and vegetable platters, as well as ready-to-eat items like freshly made salads or smoothies. Finally, you could also provide grocery delivery services to make it easier for customers to access your products without having to come to the store.

4. The market analysis

When outlining your market analysis in the fruit and vegetable shop business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your fruit and vegetable shop, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your fruit and vegetable shop targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include busy professionals who seek convenience in their shopping experience. These customers value fresh, high-quality produce and are willing to pay a premium for it. They may also be interested in specialty items that are difficult to find in typical grocery stores.

In the competition subsection, introduce your main competitors and explain what sets your fruit and vegetable shop apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your fruit and vegetable shop.

5. The strategy section

When writing the strategy section of a business plan for your fruit and vegetable shop, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your fruit and vegetable shop faces many risks. For instance, you may experience a decrease in customer demand due to changes in customer preferences or economic conditions. This could lead to lower sales and profits. Additionally, you might face problems with your suppliers, such as delays in shipments or quality issues with the produce. These issues could put a strain on your business operations and have a negative impact on your bottom line.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your fruit and vegetable shop.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your fruit and vegetable shop's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You may have key tangible assets such as equipment and vehicles, as well as intangible assets like intellectual property and copyrights. The equipment could include refrigeration and storage units, as well as vehicles for transporting goods and delivering orders. Similarly, the intellectual property and copyrights could include the shop's logo, brand identity, and any recipes or products created by the shop. These two assets could be essential for the shop to maintain its operations and protect its brand.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a fruit and vegetable shop business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my fruit and vegetable shop's business plan?

In this section, we will be reviewing the two main solutions for creating a fruit and vegetable shop business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your fruit and vegetable shop's business plan

Using online business planning software is the most efficient and modern way to create a fruit and vegetable shop business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Hiring a business plan writer to write your fruit and vegetable shop's business plan

Outsourcing your fruit and vegetable shop business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the fruit and vegetable shop business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your fruit and vegetable shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a fruit and vegetable shop business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your fruit and vegetable shop business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a fruit and vegetable shop. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a fruit and vegetable shop? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Start a Fruit Stand Business: Your Ultimate Guide

Are you considering starting a fruit stand business? If so, you’re in for a treat! This ultimate guide will show you everything you need to know to get started, from finding the perfect location to stocking your shelves. By the time you’re finished reading, you’ll be ready to take your business plan and turn it into reality! So what are you waiting for? Let’s get started!

Table of Contents

What is a fruit stand business, why would i want to start a fruit stand business, how do i find customers for my fruit stand business.

A fruit stand is a business that sells various types of fresh fruit to customers. The most common type of fruit stand is found at farmers markets or on the side of the road, where produce is often locally grown and sold in season. However, some fruit stands may also sell imported fruits or specialty products like dried fruits or homemade jams and jellies.

Running a successful fruit stand requires not only sourcing high-quality fruits, but also developing relationships with suppliers and building a strong customer base through positive interactions and good advertising. Overall, a fruit stand offers an opportunity for entrepreneurship while providing delicious and nutritious options for consumers.

Have you ever considered starting your own business? If so, you’re not alone— according to the Small Business Association, there are over 30 million small businesses in the United States. But with so many options out there, it can be tough to decide which business is right for you. That’s why, in this guide, we’re going to outline some of the many benefits of starting a fruit stand business. By the end of this section, hopefully you’ll have a better idea of whether or not starting a fruit stand business is right for you.

There are a number of reasons why starting a fruit stand business may be appealing to you. For starters, fruit stands are relatively low-cost businesses to start up. All you really need is some seed money to buy initial inventory and supplies, and you’re good to go. Additionally, fruit stands tend to do well in rural areas—so if you live in a more rural part of the country, starting a fruit stand may be a great way to tap into an untapped market.

Another benefit of owning a fruit stand is that it’s a relatively hands-off business. Once you get your stand set up and running smoothly, it won’t require much day-to-day maintenance from you. This leaves you with more time to pursue other interests or start another business venture. And speaking of other interests, owning a fruit stand can actually be quite enjoyable—after all, who doesn’t love eating delicious fruits and vegetables?

Starting a fruit stand business may be a great option for you if you’re looking for a low-cost business to start up, want to tap into an untapped market, or simply enjoy eating delicious fruits and vegetables. However, it’s important to keep in mind that starting any business requires hard work and dedication. If you’re willing to put in the effort, owning your own fruit stand can be a very rewarding experience.

How do I start a Fruit Stand business?

Starting your own business can be a daunting task. But with careful planning and execution, it can also be an incredibly rewarding experience. If you’re looking to start a fruit stand business, this guide is for you! In this section, we’ll provide you with some tips on how to get started and make your business a success. So read on and get inspired to start your very own fruit stand!

Identify Your Niche

Before you can start your own fruit stand business, it’s important to first identify your niche. Ask yourself what kind of fruits you want to sell, what kind of customers you want to attract, and what kind of atmosphere you want to create. Do you want to sell fresh, locally-grown produce? Exotic fruits from around the world? Or maybe a mix of both? Once you know what kind of fruit stand you want to create, you can start planning your business.

Choose a location that’s convenient for your target customers and make sure your stand is well-stocked with the freshest fruits. Create a welcoming environment by decorating your stand with bright colors and lively music. And most importantly, don’t forget to Smile!

A friendly face is always the best way to attract customers. By following these simple tips, you’ll be on your way to starting a successful fruit stand business.

Find a Location

Before you can start selling fresh fruit and vegetable, you need to find the right location for your business. The best location for a fruit stand depends on a number of factors, including foot traffic, access to transportation, and competition from other businesses. If you can find a spot that meets all of these criteria, you’ll be well on your way to success.

Foot traffic is one of the most important factors to consider when choosing a location for your fruit stand. After all, if no one is walking by your stand, you’re not going to make any sales. Look for a spot that gets a lot of foot traffic from both locals and tourists. Ideally, your stand should be within walking distance of popular tourist attractions as well as residential areas.

Access to transportation is another important factor to consider when choosing a location for your fruit stand. If potential customers have to take a bus or drive out of their way to reach your stand, they’re less likely to stop by. Look for a spot that’s easily accessible by public transportation or major highways.

Finally, you’ll also want to consider competition when choosing a location for your fruit stand. If there are already several other stands selling fruit in the area, it may be difficult to attract customers to your business. On the other hand, if you’re the only fruit stand around, you’ll have a built-in customer base. Keep all of these factors in mind as you choose a location for your fruit stand business.

Get Necessary Licenses

To start a fruit stand business, you will need to get the necessary licenses from your state and local government. The first step is to register your business with the state. You will need to fill out a business registration form and pay the required fee.

Once your business is registered, you will need to obtain a license from the city or county in which your business will be located. The process for obtaining a license varies depending on the jurisdiction, but you will generally need to submit an application and pay a fee. You may also need to show proof of insurance. Once you have obtained all of the necessary licenses, you will be ready to open your fruit stand business!

Identify Where to Source Your Fruit and Other Products

Before you can open up your fruit stand business, you need to identify where to source your fruit and other products. One option is to grow the fruit yourself. This is a great option if you have the space and the time to put into it. If you decide to go this route, make sure that you research what fruits are best suited for your area and that you start planting well in advance of when you plan to open your business.

Another option is to source your fruit from local farmers. This is a great option if you want to support local businesses and get fresh, high-quality fruit. You can usually find information on local farmers markets or online.

Finally, another option is to source your fruit from wholesalers. This can be a more affordable option, but it is important to make sure that you are getting high-quality fruit. Wholesalers typically sell in large quantities, so you will need to have enough storage space to accommodate your purchase. Do some research and decide which option is best for you and your business.

Make Your Fruit Stand Attractive

Before you start your fruit stand business, there are a few things you need to take into account to make sure your stand is attractive to customers. First, you need to choose a location that is visible and easily accessible. Second, make sure your stand is well-lit so that customers can see your fruit clearly. Third, keep your fruit clean and organized so that it is easy for customers to find what they are looking for. Finally, be sure to price your fruit fairly so that customers feel like they are getting a good deal. By taking these factors into consideration, you can create an inviting space that will draw in customers and help you build a successful fruit stand business.

How much does it cost to start a Fruit Stand business?

Have you ever considered starting a fruit stand business? If so, you’re not alone. In recent years, there has been a resurgence in popularity for fruit stands as people increasingly look for healthier food options. But before you take the plunge and start selling fruit to the masses, it’s important to understand how much it actually costs to get started. Here’s a breakdown of some of the major expenses you’ll need to consider.

The Cost of Inventory

The most obvious cost associated with starting a fruit stand business is inventory. You’ll need to purchase fresh fruit from local farmers or distributors. The cost will vary depending on the type and quantities of fruit you decide to sell, but you should expect to spend at least a few hundred dollars on inventory each month.

The Cost of a Good Location

Another important factor to consider is the cost of renting or leasing a good location for your fruit stand. The prime spot will undoubtedly be more expensive than a less desirable location, but it’s important to factor in the potential loss of revenue if no one can find your stand. A good rule of thumb is to budget for at least $500 per month for rent or lease payments.

The Cost of Marketing and Advertising

Next, you’ll need to factor in the cost of marketing and advertising your fruit stand business. This could include everything from flyers and printed ads to radio or television commercials. The cost will vary depending on the approach you take, but you should expect to spend at least a few hundred dollars per month on marketing and advertising.

Starting a fruit stand business can be a great way to earn extra income or even turn it into a full-time job. But before getting started, it’s important to understand all of the associated costs so that you can make an informed decision about whether or not this business is right for you. With a little planning and preparation, you can be well on your way to selling delicious fruit to customers in no time!

Starting a fruit stand business can be a fun and profitable endeavor, but it’s important to find customers early on to ensure success. Here are a few tips for attracting customers to your fruit stand.

Get involved in the community

Community involvement is a great way to find customers for your fruit stand business. There are a number of ways you can get involved in your community. One way is to join a local business group. This will give you the opportunity to network with other businesses and promote your fruit stand to a wider audience.

Another way to get involved is to volunteer for a local charity. This will not only help you give back to your community, but it will also put your fruit stand in front of potential customers who may not be aware of your business.

Finally, you can participate in local events such as farmer’s markets or street fairs. This is a great way to meet potential customers and build up brand awareness. By getting involved in your community, you can find the customers you need to grow your business.

Location, location, location!

When you’re starting a fruit stand business, one of the most important decisions you’ll make is finding the right location. There are a few things to keep in mind when choosing a spot for your stand. First, you’ll want to pick a location with high foot traffic. A spot near a busy intersection or pedestrian mall is ideal. You’ll also want to make sure your stand is visible from the street and easy to access.

Another important consideration is competition. If there are already a lot of other fruit stands in the area, you may have a tough time attracting customers. Instead, look for a location where you’ll be the only game in town. By keeping these factors in mind, you can choose a location that will help ensure your fruit stand business is a success.

Great signage

As any business owner knows, attracting customers is essential for success. And while there are many ways to lure in potential customers, one of the most effective is through signage. After all, people are constantly on the lookout for new and interesting businesses, and a well-designed sign is often just the thing to pique their interest. Of course, not all signs are created equal.

For a fruit stand business, signage should be bright and eye-catching, with bold colors and simple graphics that are easy to understand at a glance. It should also be placed in a highly visible location, preferably near foot traffic or other businesses. By following these simple tips, you can ensure that your fruit stand business will have no trouble finding customers.

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.

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How to Start a Fruit Stand Business

by Devra Gartenstein

Published on 11 Sep 2019

Selling fruits and vegetables is an enterprise as old as time, harkening back to the ancient marketplace in the town square where people gathered to exchange goods and stories. Today, a fruit business can take a variety of forms, from the traditional marketplace to an online platform. While the logistics have certainly evolved, all of these enterprises share a mission to provide fresh, high-quality fruit as well as a business model that relies on strong customer relationships.

Fruit Business Possibilities

• Farmers' market stand. Farmers' markets are usually held weekly at central locations. You may even be fortunate to live in a place that holds multiple weekly farmers' markets. Many markets implement guidelines that require you to grow your own fruit or vegetables if you wish to vend. If you do have a farm that produces fruit, this is a natural and obvious way for you to reach the right customers.
• Door-to-door vegetables business. While the fruit push cart of the 18th and early 19th century has become a bit of an anomaly, you can still reach customers door to door through an online business model. You'll need a great website and some infrastructure, but there are many possibilities for providing quality fruit through home delivery.
• Permanent fruit stand location. A fruit stand business can be anything from a shack on the side of a country road to a brick-and-mortar location with an outdoor fruit stand feel. Even in major cities, there are empty lots where you can sell fresh fruit if you develop a relationship with the property owner. Success with this type of fruit stand business depends heavily on consistency so customers know where and when they can find you on a regular basis.

Fruit Business Sourcing

If you grow your own fruit, you'll be perfectly positioned to start a fruit stand business. Not only will you not have to pay growers or distributors for the product you'll sell, but you'll also have a story to tell. As the local foods movement has gained traction, consumers have grown increasingly interested in supporting local farmers and sourcing their produce directly without middlemen.

However, most fruit stand operators don't have tracts of land or the personnel to grow their own offerings. If you're not a grower, you can either source your fruit directly from growers or you can work with distributors . Direct sourcing offers the advantage of high quality and freshness, but it's more work to order and receive deliveries from multiple farmers than to get all of your fruit at once. Working with local farmers requires building relationships and also developing contingency plans because crops often don't come in as anticipated.

Working with a fruit distributor is a convenient alternative. You can order many varieties of fruit from a single supplier who also works with many suppliers to fill in gaps when there's an issue with the supply chain. Although customers like being able to buy locally grown fruit, they also like having plenty of options year round, and distributors allow you to have strawberries in winter and bananas in the Pacific Northwest because they tend to source from farther afield. You may even be able to find a distributor who offers the best of both worlds: buying local produce and supplementing seasonally.

Fruit Stand Marketing

Your strategy for marketing your fruit stand will depend on the type of fruit stand you operate and the specific clientele you wish to serve. If you vend at a farmers' market, the market organization does most of your marketing for you as far as drawing customers to a central location. Your job is to create an appealing and bountiful display that tells your story, such as whether you farm on land that your family has owned for generations or whether you're a software engineer who switched to an agricultural career.

If you set up a fruit stand on the side of the road, your signage will play an important part in a potential customer's decision of whether or not to stop and buy your fruit. Your sign should be easy to read from a distance and appealing enough to entice drivers to stop. It should also be positioned to give drivers enough notice to be able to stop in time. Having a series of signs leading up to your location gives drivers time to decide to pull over, and having ample parking makes it easy for them to do so.

If you set up a fruit stand in an urban area, it should either have a built-in clientele from existing foot traffic or you should put some effort into communicating your marketing message. Whether you are selling local and organic options, imperfectly shaped seconds or affordable cases for canning, you need to make this clear to your customers and potential customers, and you need to spread the word in ways that will attract the right crowd. Social media allows you to connect with like-minded shoppers if you can figure out ways to cut through the noise.

Fruit Stand Refrigeration

Depending on the types of fruit you're purveying, refrigeration is important. The better you’re able to keep your fruit cold, the longer it will last. You have more time to sell your product if it has a longer shelf life. It will also keep longer when your customers take it home, increasing the odds of their becoming repeat clientele.

However, refrigeration is expensive, and it’s harder to create an enticing display with the restrictions of cooler shelving. If you’re operating a cart or a farmers' market stand, it certainly won’t make sense to keep all of your product refrigerated while you’re vending.

Regardless of whether you use refrigeration when you display your fruit, your business will be much more viable if you’re able to keep your fruit refrigerated overnight and when it isn’t on display . If you do mobile vending, you may be able to rent cooler space without having to set up your own warehouse or storage facility. Assess your cold-temperature and room-temperature storage needs and write them into your business plan.

Other Fruit Stand Infrastructure

If you find a fruit cart for sale, you may be able to start your fruit stand business with all of the equipment and infrastructure you need. If not, you’ll need to purchase and build units for display, storage and point-of-sale transactions .

For a roadside fruit stand, your shelving should be sufficient to hold your inventory, but it can also be reasonably rustic because an unfinished feel contributes to the overall feeling of an operation that’s dedicated to getting customers the freshest-possible produce at the lowest-possible price.

If you're building a fruit cart, you can either design a setup where you transport most of the fruit on the cart itself or you can bring most of the fruit separately and create your display once you reach your destination. The latter approach might be easier, but don't limit your display options for the sake of easy transport because a vibrant, bountiful and colorful display will do wonders for your sales. Because space on a fruit cart is so limited, your shelving setup should also make use of multiple levels, compensating for a small footprint with extra vertical space.

Starting a Fruit Juice and Shake Business

• Food Business Ideas

I. INVESTMENT REQUIREMENTS a. Utensils: * 1 pc Fruit slicer 6″ (stainless steel) * 1 pc Can opener * 1 set Measuring spoon (plastic) * 1 pc Measuring cup (plastic) * 1 pc Chopping board (anti-bacterial) * 3 pcs Plastic bowl 26″ * 1 pc Spatula

b. Equipment: * 2 units Blender (unbreakable, 350W) * 1 unit Kitchen scale (0-1 kg) * 1 unit Styrofoam cooler/ice chest (12×18×24) * 1 unit Refrigerator (3 cu.ft. personal size)

c. Raw Materials: * 1/3 cup or 40 gms. Ripe mangoes or any fruits * 1/8 cup Evaporated milk * 1 tbsp. Granulated sugar * 3/4 ice cubes

Other flavors and varieties: * 1/3 cup or 40 gms. Melon * 1/3 cup or 40 gms. Avocado * 1/3 cup or 40 gms. Strawberry

d. Packaging: * 1 pc Plastic glass (12 oz.) * 1 pc Straw

II. PROCEDURES

1. Choose fresh ripe fruits. 2. Peel and remove seeds (when needed) slice fruits into smaller pieces.Remove seeds. 3. Weigh or measure 40 gms. or 1/3 cup fruit and put in blender. Add milk and sugar. 4. Fasten lid of blender and press start button. Use high speed for about 20-30 seconds. 5. Stop the blender and check to see if the ingredients are well blended. Sometimes fruits will jam under the blade. If there is a jammed fruit, use a spatula to unjam then blend again. 6. Once the mixture is evenly blended, slowly add 3/4 cup ice until blender sounds smooth. 7. Pour in 12 oz. plastic glass and serve with straw.

Note: You can mix 2 kinds of fruits together, adjust measurement of each fruit to 1/4 cup.

III. SAMPLE COSTING AND PRICING

a. Product Costing (ex. mango shake)

Direct cost: * Ingredients used for 1 oz. glass – 5.05 * Packaging – 1.55

Indirect cost: * Labor cost (330.00/day/50 glasses produced) – 6.60 * Transportation (15.00/50 glasses) – 0.28 * Water and electricity (735.00/30 days per 50 glasses) – 0.51 * Contingency (10% direct cost) – 0.66

b. Production cost: * Total direct cost – 6.60 * Add: Total indirect cost – 8.05

c. Product Pricing: * Production cost per glass – 14.65 * Add: 25% mark-up of the production cost – 3.66

Selling price per glass – P 18.31 Market price per glass – P25.00 – 30.00

The higher the volume of production per day (i.e., more than 50 glasses) the lower the production cost, thus increasing the mark up to more than 20%.

IV. SELLING TIPS 1. Never stock too many fruits since you want them always fresh 2. The best way to preserve fruits is to freeze them at temperatures below 10 degrees 3. Tie up with gyms, corporate buildings, and call center companies whose employees need health drinks the most or try to set up in a mall or within campuses and private school attended by your target customers.

REGISTRATION REQUIREMENT Business Name Registration Visit Department of Trade & Industry (DTI) Provincial Office where the business is located or log on to www.bnrs.dti.gov.ph

Mayor’s Permit Resident Certificate & Sanitary Permit from the local municipality where the business is located

Tax Identification Number (TIN) Bureau of Internal Revenue (BIR) National Office, Agham Road, Diliman, Quezon City Trunkline: (632) 981.7000 / 981.8888 Email: [email protected] Website: www.bir.gov.ph

FINANCIAL INSTITUTIONS SSS Special Financing Program Social Security System (SSS) Loans and Investment Office SSS Building, East Avenue, Diliman, Quezon City Tel. Nos.: (632)920.6401 / 920.6446 Email: [email protected] Website: www.sss.gov.ph

Small & Medium Enterprise Credit Phil. Business for Social Progress 18th Flr., Phil. Social Dev’t. Center, Magallanes cor. Real St. Intramuros, Manila Tel. Nos. (632)527.7741 to 51 or 527.3751 Fax No. (632)527.3743 Email: [email protected] or [email protected] Website: www.pbdp.org.ph

People’s Credit Finance Corporation 395 Sen. Gil Puyat Ave. Makati City Tel. Nos. (632) 897.8549 / 897.5822 Fax No. (632) 897.8523 / 897.8528 Email: [email protected] Website: www.pcfc.gov.ph

TRAINING FACILITIES DTI-Cottage Industry Technology Center (CITC) 20 Russet St., SSS Village, Makati City Tel. Nos.: (632) 942.0880 / 942.3974 Email: [email protected]

Technology Resource Center (TRC) TLRC Building, 103 J. Abad Santos cor. Lopez Jaena Sts., Little Baguio, San Juan, Metro Manila Tel. Nos.: (632) 727.6205 Website: www.tlrc.gov.ph

Technical Education and Skills Development Authority for Women Center (TESDA-WC) 37 East Services Rd. South Superhighway, Taguig City Telefax. Nos.: (632) 818.8062 Trunkline: (632) 814.4076 loc. 278 Email: [email protected] Website: http://twc.tesda.gov.ph

Source: dti.gov.ph Photo: metro.ca

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14 responses.

• Comments 14
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Can I ask I want to open this type of business I want to ask how much is the capital needed for this type of business including the equipment.

Can you pls help me to fine were is the school of milkshake business.thanks

Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment. Thanks for sharing. Mango Drinks Keep Posting:)

Buko Juan Franchise Open for Franchise nationwide! More than 300 Branches all over Philippines. You can now enjoy the HEALTH BENEFITS OF BUKO JUAN.. Its just within your reach. Visit our nearest outlet and get your daily dose of HEALTHY LIFE. For Inquiry : 0905-4138824 / 0923-7271248 http://www.bukojuan.com

Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment. Thanks for sharing. Mango Juice

Keep Posting:)

Thank you for sharing this article.

In our Juice making machine series, you can find vertical sugarcane juice extractor, manual sugarcane extractor, countertop sugarcane juice extractor, screw juice extractor as well as soy milk machine.You can visit us by Email:[email protected] Website:food-machine.org.

What if I dont want to franchise, what would be the general cost of having my own Buko shake busines

Hi to all!!..it’s me Reb..dealer of personalized petbottles (printed bottles)…if there’s any one looking for  dis kind of product and service kindly call me up @09476951673-smart;09435556655-sun or visit my business page @ facebook under petbottles personalized..Have a nice day!!!!

i want to open a fruit shake business please help me some tips in making my business plan..

this post can help you : http://www.pinoybisnes.com/starting-a-business/business-planning/

A well detailed entry on putting up a fruit juice and shake business. I suggest that you add something if you wanted to start shakes and juices. Add a buy 1 take 1 hamburger too, maximize your resources. You can buy a 6pcs for 30 pesos CDO patties. Do the math. This buy 1 take 1 hamburger business is really a hit for fastfood bonanza!

this is awesome.

You might also want to interest yourself with the Ad Revenue Sharing program at forum.pinoybusinessclub.com

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How to Franchise: Fruitas

February 27, 2019

Pinoy Money Talk

Consumers these days are looking for more stores offering food and beverages that can support a healthy lifestyle. The proliferation of fruit juice stands is a testament to this growing industry in the Philippines. If you’re interested to franchise one of the most popular food carts in the country, read on to learn about the Fruitas franchise .

About Fruitas

“Fruitas (Fresh from Babot’s Farm)” is one of the many brands under Fruitas Holdings, Inc. (FHI) . It offers a variety of shakes, smoothies, and juices made out of fresh fruits. Its parent company FHI has been providing fresh and affordable products mainly catering to the middle class.

The first Fruitas stall was established in 2002 at SM Manila. Capitalizing on the success of this fruit juice business, the company ventured into other similar businesses. FHI’s portfolio has now grown to around 20 brands, with more than 800 store outlets located all around the Philippines.

Aside from Fruitas, the company owns and markets other food and beverage stands such as Buko Loco , De Original Jamaican Pattie Shop , Juice Avenue , Johnn Lemon , Black Pearl , Buko ni Fruitas , and Fruitas Ice Candy , among others.

Some of Fruitas’ product offerings include:

• One-Fruit Shakes (Flavors: Banana, Mango, Pineapple, Sweet Corn, Melon, Lychee, Apple, Carrot) – Price ranges from P49.00 to P119.00
• Two-Fruit Smoothies (Flavors: Melon & Mango, Mango & Banana, Pineapple & Mango, Mango & Apple, Mango & Carrot) – Price ranges from P49.00 to P119.00
• Four Seasons (Flavors: Spring, Summer, Winter, Autumn) – Price ranges from P100.00 to P170.00
• Dessert Shakes (Flavors: Mango Graham, Mango Caramel) – Price: P89.00
• Fruitas 100% Pure Buko Juice – Price ranges from P45.00 to P55.00
• Ready to Drink Juices (Flavors: Calamansi, Dalandan, Guyabano)- Price: P35.00

Franchise Fee and Return on Investment

How much do you need to franchise Fruitas? According to the company, the franchise fee of Fruitas ranges from Php 300,000 to Php 1.5 Million depending on the food cart type.

Franchise inclusions are as follows:

• Standard Cart (3-4 sq. meter) or Counter (6 sq. meter maximum)
• Basic equipment, wares, utensils
• Initial inventory good for 2-3 days
• Use of propriety marks and trade name
• Complete documents and business permits
• Marketing materials (flyers, tarpaulins, menu, loyalty card, etc.)
• Manpower assistance
• 2 sets of uniform (6 polo shirts, 4 aprons, 2 visors, 2 hairnets)
• Sourcing, hiring and orientation of manpower
• Franchise orientation
• Comprehensive franchise manual kit
• Grand opening assistance

The franchise agreement also provides for a minimum of 10 days training and evaluation to be attended by the franchisee’s service crew.

The franchise contract is one (1) year but may be renewed depending on the performance of the Fruitas food cart.

In terms of return on investment (ROI), according to the company, the payback period is typically 18 to 20 months. This, of course, would highly depend on a store’s location and its management and marketing strategies. 

Franchise Application

To begin application, applicants must accomplish the franchise application form which can be found at FHI’s official website (www.fruitasholdings.com).

You will also need to submit the following documents, together with your online application form: 

• Letter of Intent
• Lease/Award Notice from the lessor (if applicable)
• Vicinity Map of prospective site
• Photograph of the prospective site

Contact Details

If you have additional inquiries of clarifications, get in touch with Fruitas Holdings Inc. via their contact details below.

Fruitas Office Address:  60 Cordillera Street, corner E.Rodriguez Sr. Avenue,  Brgy. Doña Josefa, 1113, Quezon City

Telephone Numbers:

+63.2.330.2889  +63.939.101.0101 Luzon  +63.947.101.0101Vis Min

Email Address: [email protected]

Facebook: www.facebook.com/fruitasgroup

Twitter: @fruitasshakes

Website : www.fruitasgroup.com

Looking for other food cart franchises in the Philippines? Check out PinoyMoneyTalk’s   Complete list of Philippine companies available for Franchising

Information and Image sources: Fruitas Holdings Official Company Website 

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Start Fruit Business Plan| A Complete Guide

What most people are looking for in the market? Fresh fruits are the highly demanded product in the fruits and vegetable market. Start a fruit business to grasp the opportunity and bridge the unfulfilled gap.

Fruit business may look like an easy business but it has a variety of markets that you need to go through. You will require a full-fledged business plan to start a successful fruit business.

These 9 Steps Are Everything Required to Start a Fruit Business.

Skills required to take the first step.

Before opening a fruit store there are various factors that you need to understand. You need to know the skills required by a fruit store owner to handle fruit business. We have listed out below qualities that you need to consider.

• Ability to negotiate
• Establishment relationships with customers
• Knowledge of buying
• Skills to source inventory
• Ability to work for long hours
• Experience required for purchasing
• Shipping and transportation skills
• Develop customer service
• Accounting skills
• Budgeting knowledge 
• Supervisory skills

Fruit vendors do not require any certifications, background under fruit industry is favourable to start a fruit business.

Business structure 

At the beginning stage, it is mandatory that you define the business structure. It helps to expand your business easily in future.

Here Are Common Business Structures:

Sole proprietorship.

Generally, most of the fruit vendors are working as a sole proprietor. Here it is advantageous for owners to take sole decisions and keep the whole share of profit. 

Supermarket

Starting a fruit business at large scale is generally termed as supermarkets . Variety of fruits are sold here. You require a great knowledge to handle business at a large scale.

Small scale business

Running a small scale fruit store is helpful for beginners. It will give you a basic understanding of the working and problems that are seen in the fruit business. You will get improved knowledge about various aspects such as purchasing, negotiating and accounting.

Fruit stand

Most of us usually view this type of fruit vendors in our local area. It is a form of business which is started at a very small level. This is helpful for those who want to earn money with low investment .

Partnership

When fruit vendors are established and create good sales each day then they go for partnerships. You can be that business too from starting if you have good knowledge of fruit industry.

Market understanding

What fruits are required by customers in which season? What are preferred fruits by customers? Which suppliers are better from the rest? Which fruit are of great quality ? How to check the quality of fruits? These questions will be understood when you research the market and get honest opinions from the customers.

Here is a list of techniques that you can use to research fruit market.

You can develop a questionnaire and approach to various customers to get relevant information. It is a time consuming process that is used by few businesses. You can start online surveys to save tour time.

Competitors Research

Knowing how your competitors are growing their sales and what practises are followed by them to maintain quality of fruits. You can approach your competitors directly and invest some amount for buying fruits from them. This way you can learn pricing and quality measures followed by them.

Suppliers Research 

Approach various suppliers and get quotations to source in bulk. Bull sourcing will save you on cost. Knowing different quotes will help you to compare prices and place orders efficiently.

Costing Analysis 

You need to analyse the cost of your fruits. Understand the costing methods and then apply profit margins on the prices. This way you will come to know about the profitability of the fruit business .

Online Data

You can directly go through with the data available online. It will save your time on approaching the market and saves money on fuel. Various surveys have already been published online. You can use them directly.

Sourcing fruits 

While selecting your suppliers you will come to know about various possibilities. The best suppliers are those who possess these qualities:

Distributions 

You should consider the facility offered by suppliers to distribute the products. It is possible that products are damaged and quality distribution is not provided. Do check the service before.

Check the storage services provided by suppliers. You need to make sure that these products are stored with proper quality measures. You can approach their store and check these facilities.

Product information

It is important that your products are provided enough information to consumers. It builds trust in your products. 

How to compare your suppliers?

Online wholesale stores.

These stores provide online rates so that you can compare them with tour suppliers. Also you can get pictures of their store and other facilities to fet detailed information.

Local wholesale stores

You can talk to local wholesalers to get quotes and compare the prices. They can give you enough information about the local market.

Quotes from other cities

Reach out to various cities where fruits are grown and directly buy from those places.it is important that you talk to them and get low prices by ordering in bulk.

Develop pricing structure

When you are selling a variety of fruits that means around 10 to 20 different kinds of fruits then it becomes a bit difficult to manage pricing structure. You need to simplify the process by using these measures.

Adapt best pricing structure

You have already researched the market. You understand the costing and profit margins in the market. It is time you adapt the best pricing structure from those available in the market.

Make changes in the pricing

You have a pricing structure but according to the area of business, it is required to change the prices accordingly. You may need to higher or lower your prices so that you are not selling on loss or higher profits.

Upgrade with customer demand

Demand in the market is the tool that defines prices in the market. You can visit the prices every season and change it according to customer demand. Seasoned fruits are charged higher than non seasoned fruits.

Keep a record

You must record the change in prices so that it is helpful to know the trend during different seasons. Most businesses follow this technique and predict future demand of customers even before the start of the season.

Know about legal permits

No business is away from the purview of government. It is important to get your business registered. It will also help to create a better image in the market.

• GST Registration It is mandatory to pay taxes on every income hence you can apply online.
• FSSAI License every food retailer or wholesaler should be certified by FSSAI to be trusted as a food provider.
• Business Insurance It is important to avoid future emergencies and that will be covered by business insurance.
• FPO Certification It is the fruit products order certification permitted by the ministry of food processing industries.

You can apply directly online from the above mentioned websites and establish your business legally.

Marketing strategies to launch your business 

Even before starting a business marketing tools are helpful to create a buzz in the market. Here are some strategies that you can use to launch your business.

Prepare well before the launch day. You should make sure that a variety of fruits are available in your inventory. Proper seating and parking space is the second need for the launch day. Then promote hour business by inviting potential customers.

Digital Presence

Before opening a store and integration date, it is important that you create the presence of your business digitally. Post on WhatsApp, Facebook and Instagram stories each day, 30 days prior to launch day.

Packaged Fruits

Fruits that are packaged properly attract customers. Unpackaged fruits are sold at low rates while packeged fruits are demanded highly. You can promote tour products by using good packaged quality l.

Imported Fruits

Fruits are of better quality when imported from particular states. But you need to give this information to the customers that your products are imported. It will create more sales in the market.

Discounts and offers

Discounts are offered in various seasons, you should make sure that these offers does not create loss. Also hold events so that customers get aware of offers provided at your store.

Develop an App

Most fruit sellers are getting orders in bull through digital apps. These apps create convenience for customers. So they are attracted to these kind of stores.

Chopped Fruits

Sometimes when chopped fruits are sold, it creates a potential market for that store. Customers find it easy to buy chopped fruits such as pineapple and other difficult chopping fruits.

Collaborations

You can partner with big brands to promote your products. If you have good quality fruits then you can showcase them on various branded stores. As these stores purchase in bull from fruit sellers.

How to grow your customers?

You can establish the business by using above strategies but once the business is established, it is difficult to grow customers from that constant stage.

Here are some techniques that you can use.

Forecasting system.

Softwares are available online to forecast your customers demand. This software will demand data of your sales and then gives results in the form of predictions. You can use them to grow sales.

Labelling and related information

You should focus on the labelling of products so that it is easy for customers to know about manufacturing. More detailed labelling will build trust among customers.

Alternative channels

You can use various other tools such as cost-effective strategies and optimisation of resources. These are used to cut cost on wastage of resources and apply those resources on better uses.

Expanding Variety

You may have started with providing basic 10 to 12 fruits, now you can expand the variety of fruits. You must acknowledge that the increase in variety will call for more investment.

Hire a Marketer

You can use marketing strategies wisely but detailed use is not possible. It means you need someone to market your business. Consider hiring a digital marketer for your need.

Opportunity in the fruit market business

Fruit sellers have additional opportunities available in the market. Here is a list to take advantage of them.

Online Store

The digital market has presented with better opportunities. You can develop an online store to target different types of market. For this, you will require a domain and website.

Delivery Service

Customers have established a habit of getting services at their home. If you can bridge this gap, then it is a great opportunity to earn income. 

Specialty Store

Open a store that specialises in a particular kind of fruits. This way you can increase your supply chain. Popular speciality stores are imported fruits.

Export Business

Try your hands in the international market. It is a great opportunity as fruits are exposed in large amount to different countries. You can become profitable and increase your market simultaneously.

Fruit Truck

Mobile truck is very popular these days. These are helpful to catch up with the demand and be present at most demanded area. You can even move from one city to another.

Fruit Juice Service

Fruit juice Center is a diversified platform to increase your services. This way you can even build a new business with the same resources.

Bottom Line

Be patient with your customers and work hard for your business to make it successful.

Here is a TIP# You need to upgrade your skills to cope up with the demand of customers.

Take the first step by using our guide to develop market understanding and pricing structure.

Have any queries? Don’t wait, Comment Below

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Starting a Profitable Vegetable Stand in the Philippines 

Disclosure: Small Business Philippines strives to provide relevant and accurate information in all its articles. However, some information in our articles may differ or might be outdated from what you can see or read directly from the establishments’ or businesses’ websites. Please get in touch with us directly for any discrepancies.

Starting a vegetable stand can be a lucrative and rewarding venture for several reasons. Firstly, it allows you to promote healthy eating habits and support local farmers by offering fresh, locally sourced produce to your community. Secondly, with the growing trend of health-conscious consumers, the demand for fresh vegetables is on the rise, presenting a fantastic business opportunity. Lastly, running a vegetable stand enables you to be your own boss, set your working hours, and potentially expand your business in the future.

When is the Right Time to Start?

Where to set up your stand, step 1: research and planning, step 2: register your business, step 3: source fresh produce, step 4: set up your stand, step 5: pricing and profit margins, step 6: marketing and promotion, 1. emphasize quality, 2. build relationships, 3. diversify your offerings, 4. sustainable practices, 5. monitor inventory, key takeaways.

The best time to start a vegetable stand is during the peak growing seasons in the Philippines . This ensures you have access to a wide variety of fresh produce to offer your customers. The rainy season, which usually runs from June to November, might pose some challenges due to potential supply disruptions. However, with proper planning, you can still run a successful stand during this period.

Choosing the right location is vital to the success of your vegetable stand. Look for areas with high foot traffic, such as near schools, markets, residential neighborhoods, or office complexes. Additionally, consider collaborating with local farmers or establishing your stand in farmer’s markets to leverage their existing customer base.

How to Start Your Vegetable Stand – Step-by-Step Guide

Conduct thorough market research to understand the demand for specific vegetables in your chosen location. Identify your target audience and competitors to tailor your offerings effectively. Create a comprehensive business plan that outlines your goals, budget, marketing strategies, and operational details.

To operate legally in the Philippines , you must register your vegetable stand as a business entity. Obtain the necessary permits and licenses, such as a barangay clearance, business permit , and health permit, to ensure smooth operations.

Establish relationships with local farmers or wholesalers to secure a steady supply of fresh and high-quality vegetables. Consider the seasonality of produce and adjust your offerings accordingly to meet customer demands.

Invest in an eye-catching and functional setup for your vegetable stand. Arrange your products attractively, use clear signage, and provide basic amenities like shade or seating for customers’ convenience.

Determine competitive yet profitable pricing for your vegetables. Take into account the cost of produce, overhead expenses, and a reasonable profit margin.

Use various marketing channels to promote your vegetable stand. Utilize social media platforms, local community boards, flyers, and word-of-mouth to reach your target audience effectively.

Tips for a Successful Vegetable Stand

Offer only the freshest and highest-quality vegetables to build a loyal customer base.

Establish strong connections with your customers and local suppliers to create a sense of community around your stand.

Consider including a variety of vegetables and even some fruits to cater to different preferences.

Implement eco-friendly initiatives, such as using biodegradable packaging, to appeal to environmentally-conscious consumers.

Keep track of your inventory regularly to avoid wastage and ensure a diverse selection of produce for your customers.

Starting a vegetable stand in the Philippines can be a fulfilling and profitable venture if done right. Remember to conduct thorough research, choose the right location, and provide high-quality produce to attract and retain customers. Embrace sustainability, stay adaptable to changing demands, and consistently promote your stand to grow your business. So, are you ready to take the first step toward a successful vegetable stand venture? Start planning today and watch your business bloom!

Launching Your Own Stationery Store in the Philippines

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Allan Martinez

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Fruits and Vegetables Market Business Plan

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In a balanced diet, fruit and vegetables play an essential role, if not the most important. Power up your sales with this Google Slides and PowerPoint template for business plans. We've opted for an elegant style, with contrasting fonts, lots of photos and a color palette that is composed of earthy and green tones. How natural!

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How to Start a Fruit Market Business

Fruit markets offer customers an inexpensive option for purchasing fresh and local fruits and produce.

Learn how to start your own Fruit Market Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a fruit market business by following these 10 steps:

• Plan your Fruit Market Business
• Form your Fruit Market Business into a Legal Entity
• Register your Fruit Market Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Fruit Market Business
• Get the Necessary Permits & Licenses for your Fruit Market Business
• Get Fruit Market Business Insurance
• Define your Fruit Market Business Brand
• Create your Fruit Market Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your fruit market business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Fruit Market Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your fruit market business?

Business name generator, what are the costs involved in opening a fruit market business.

There are a few options for the type of fruit market you might open. Costs will vary accordingly, but should be relatively inexpensive to get started. If you set up a roadside stand, your overhead costs will involve the construction of the fruit bins, a temporary structure to cover your produce from the elements and the fruits you are selling. If you are operating from a farmer’s market or other permanent location, you will need to include the monthly rent on a stand location or an actual brick and mortar location. For all types of locations, your fruit costs must also be factored in, whether you grow your own or buy wholesale from other farmers. In addition, you will need a business operating license and business insurance.

What are the ongoing expenses for a fruit market business?

A majority of your operating costs will reflect the cost to stock your shelves and bins. If you are buying your fruits from farms and wholesalers, your overhead will be the market costs. If you are selling your own fruits from your farm and/or orchard, your costs will also reflect the money spent cultivating and growing your products.

Who is the target market?

Your target market will consist of consumers looking for fresh fruits and produce at low prices. You will attract both residential shoppers, as well as chefs and cooks, looking for fresh or local alternatives.

How does a fruit market business make money?

A fruit market makes its money from the sales of fruit and produce to retail customers as well as local and regional restaurants.

Pricing for the various types of fruits you sell will depend on seasonal availability and market or competitor pricing. You will want to research how much other fruit and produce markets are charging and look to match or beat those prices, when possible, while still maintaining profitability for your own business.

How much profit can a fruit market business make?

Fruit market profitability can fluctuate, depending on your location within the country, fruit and produce availability, and customer support. Annually, profits can range anywhere from $25,000-60,000.

How can you make your business more profitable?

In addition to selling fruits and produce, you can consider selling related foods and spices. Honey, cane syrup, fresh herbs, canned fruits, jams and jellies, and baked goods such as breads and cookies are also good ways to increase your sales. Ask customers what they want or are looking for and aim to fill that niche. Often, customers are searching for unique items not available in supermarkets or chain stores. Your market can begin to service the needs of the public and support locally owned business growth in your area.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your fruit market business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a fruit market business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A fruit market business is generally run out of a storefront or standalone . Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a fruit market business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your fruit market business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Fruit Market Business needs and how much it will cost you by reading our guide Business Insurance for Fruit Market Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a fruit market business

As mentioned previously, advertising and marketing via social media and a business website gives you access to a large audience. You, therefore, have to make sure you make the most of your opportunities. Kink your website or Facebook and Instagram accounts with other local related retailers and entrepreneurs and any local or regional organizations who are active in your community. Remember, the idea with all advertising is to familiarize the public with your “brand” or name. Frequent activity on social media will help build the recognition factor and will help direct people to your location.

There is also the option of creating and buying signage and billboard space, if you have the finances in your budget. You can even print or paint your own signs as a-frame and roadside bandit and/or lawn signs. These can be quite effective locally, especially if you choose to operate a roadside fruit market. Either way, the additional signage will help potential customers find your location and shop your wares.

How to keep customers coming back

Your customers are your business’ life blood. Without a consistent stream of customers, your operation will suffer. That’s why it’s so important to build individual relationships with your regulars. By creating dialogue and familiarity with your customers, you will in turn build trust and a strong reputation for great customer service.

The other part of this equation is your fruit and produce quality. You should constantly strive to have quality fruits, a good selection, and fair, competitive pricing. Inspect your harvest or shipments and work as a quality control element for what you offer your customers. And, as a reward for their continued patronage, offer your return customers pricing specials or seasonal “freebies”, now and then. Small concessions can lead to big wins.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Individuals who have farming backgrounds or are currently farmers, have worked in grocery or produce markets, or have a passion for supplying fresh, local fruits and produce to the public will potentially find the greatest success in this business. It is critical that you understand the product you’re selling and have the connections in place to offer the best possible selections and quality.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a fruit market business?

Day to day activities at a fruit market are dominated by customer service and re-stocking your store’s fruit and produce. If you are selling fruit grown by other farmers and orchards, coordinating deliveries and orders will also be part of the daily schedule. If you are selling your own farm’s fruits, harvesting and stocking will be a large part of your day.

What are some skills and experiences that will help you build a successful fruit market business?

A successful fruit market owner should have great experience in the cultivation and preparation of fruits and vegetables. Education in or time spent working in the agriculture industry will be quite beneficial.

Since you will be interacting with the general public, experience in retail or grocery store management will also be helpful. You should also have experience in small business finances.

What is the growth potential for a fruit market business?

More and more customers are searching for healthy and cost effective options for their groceries. A fruit market offers both of these options to consumers. Fruit markets tend to also be fairly low cost to run. Additionally, many communities are trending towards support for local and regional businesses. As long as you have a regular supply of fruits to sell, growth potential should steadily rise.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a fruit market business?

Advertising is always a necessity for alerting the public of your presence. Make the most of social media and a business website. Both mediums give the ability to spread word of your business, both locally and beyond your regional area.

Consider joining fruit and produce associations, such as the National Association of Farmer’s Market Nutrition Programs or the International Fresh Produce Association . Affiliation with these types of groups helps establish your reputation, as well as a networking system among other farmers and fruit and produce market owners.

How and when to build a team

For the fruit market, one or two people will be able to effectively run the shop successfully. You may want to add a few more employees, as your business grows, or you open additional locations. It’s best to operate with as few employees as you can, when first getting started, in order to maximize profits.

Useful Links

Industry opportunities.

• Got Produce greenhouse franchising

Real World Examples

• The Produce Station Ann Arbor, MI
• Kens Fruit Market Grand Rapids, MI

Further Reading

• What You Need to Start a Fruit and Vegetable Business

Have a Question? Leave a Comment!

Fruit Stand Business Ideas Philippines

durianadmin

Are you looking for a profitable business idea in the Philippines? Well, look no further than starting your own fruit stand business! With the growing demand for fresh and healthy fruits, there is a great opportunity for you to tap into this market.

In this article, we will guide you through the essential steps to successfully establish and run a fruit stand business. From market research to marketing strategies, we've got you covered.

So, let's dive in and explore the world of fruit stand entrepreneurship in the Philippines!

Key Takeaways

• Conduct thorough market research and analysis to understand current market trends and study preferences and behaviors of potential customers.
• Choose the right location for your fruit stand, considering factors such as nearby competition, accessibility to target customers, and high visibility.
• Identify and understand your target customers by considering demographics, preferences, and buying habits, and tailor your offerings to meet their specific needs.
• Source high-quality fruits by establishing partnerships with local farmers, attending farmers' markets, and implementing quality control measures.

Market Research and Analysis

To ensure the success of your fruit stand business in the Philippines, conduct thorough market research and analysis. Understanding the current market trends is crucial for making informed decisions. By studying the preferences and behaviors of potential customers, you can tailor your offerings to meet their needs.

This research will help you identify the most popular fruits and determine the demand for each. Additionally, conducting a competitive analysis will allow you to identify your direct and indirect competitors, their strengths, and weaknesses. By understanding what sets you apart from the competition, you can position your fruit stand as a unique and attractive option for customers.

Market research and analysis will provide you with valuable insights that will guide your business strategy and give you a competitive edge in the Philippines' fruit stand industry.

Choosing the Right Location

When starting your fruit stand business in the Philippines, you need to carefully select the ideal location for maximum visibility and foot traffic. Here are some key factors to consider:

• Competition analysis: Research the nearby fruit stands and assess their offerings and pricing. Look for areas with less competition to increase your chances of success.
• Licensing and permits: Make sure to comply with all the necessary licensing and permits required to operate a fruit stand. This includes securing a business permit from the local government unit and obtaining health and sanitation clearances.
• Accessibility: Choose a location that's easily accessible to your target customers. Consider areas near schools, offices, or residential areas where people are likely to pass by frequently.
• Visibility: Look for a spot with high visibility. This could be near busy intersections or along main roads to attract the attention of potential customers.

Identifying Target Customers

To identify your target customers for your fruit stand business in the Philippines, consider the demographics and preferences of the local community. Understanding customer preferences is crucial in determining the types of fruits to offer and the marketing strategies to employ. Conduct market research to gather information on the preferences, buying habits, and needs of your potential customers. This will help you identify your target market segments and tailor your offerings to meet their specific needs. To assist you in this process, here is a table that outlines different target market segments based on customer preferences:

Sourcing High-Quality Fruits

You can source high-quality fruits for your fruit stand business in the Philippines by reaching out to local farmers and establishing direct partnerships with them. This ensures that you have a steady supply of fresh and delicious fruits for your customers.

To find local suppliers, you can attend farmers' markets or agricultural fairs in your area. This allows you to meet farmers face-to-face and discuss potential partnerships. Additionally, you can visit local farms and see firsthand how the fruits are grown and harvested.

Implementing quality control measures is crucial in ensuring that the fruits you sell meet high standards. This can include inspecting the fruits for freshness, taste-testing them, and only selecting the best ones for your stand.

By sourcing high-quality fruits and implementing quality control measures, you can provide your customers with the best possible products.

Now, let's move on to the next section and talk about creating attractive and eye-catching displays for your fruit stand.

Creating Attractive and Eye-Catching Displays

To create attractive and eye-catching displays for your fruit stand, consider using colorful fruit arrangements to draw customers' attention. Experiment with different arrangements and combinations of fruits to create visually appealing displays.

Additionally, explore creative signage options to highlight the variety and freshness of your fruits.

Lastly, strategically place your products in areas where they're easily visible and accessible to customers, ensuring that your displays are both visually appealing and practical.

Colorful Fruit Arrangements

One effective way to consistently create attractive and eye-catching displays for your fruit stand is by regularly incorporating colorful fruit arrangements. These fruit bouquet arrangements and fruit art displays not only add visual appeal but also showcase the variety and freshness of your fruits.

Here are some ideas to help you create stunning displays:

• Create a vibrant rainbow display by arranging fruits of different colors in a gradient pattern.
• Make use of unique and colorful fruits like dragon fruit, kiwi, and star fruit to add a pop of color to your arrangements.
• Incorporate edible flowers and greenery to add texture and dimension to your displays.
• Experiment with different shapes and arrangements, such as fruit skewers, fruit kebabs, or fruit towers.

By incorporating these colorful fruit arrangements into your displays, you'll be able to attract customers with visually appealing and enticing products.

Now, let's move on to discussing creative signage options to further enhance your fruit stand.

Creative Signage Options

Enhance your fruit stand's visual appeal with creative and eye-catching signage options that attract customers.

One effective option is interactive signage, which engages customers and encourages them to interact with your display. For example, you could use touch screens that allow customers to browse information about different fruits, their nutritional benefits, and recipe ideas. This not only provides valuable information to customers but also creates a unique and memorable experience.

Another option is to use fruit-shaped signage, such as giant strawberries or bananas, to instantly draw attention to your stand. These fun and playful displays will catch the eyes of passersby and make your fruit stand stand out among the competition.

Strategic Product Placement

Now let's talk about how you can strategically place your products to create attractive and eye-catching displays for your fruit stand. Effective product positioning and visual merchandising can greatly enhance the appeal of your offerings.

Here are some tips to help you create visually stunning displays:

• Arrange your fruits in a pyramid shape, with the largest and most colorful fruits at the bottom and the smaller ones at the top. This creates a visually appealing focal point.
• Use baskets or wooden crates to add texture and depth to your display. Place them at varying heights to create visual interest.
• Incorporate fresh foliage or flowers to add a pop of color and freshness to your display.
• Consider grouping fruits by color or type to create a visually cohesive arrangement.

Offering a Variety of Fruit Options

To attract customers to your fruit stand, it's important to offer a variety of fruit options. Take advantage of seasonal fruit availability to provide customers with fresh and in-demand fruits throughout the year.

Additionally, consider offering unique fruit offerings that aren't commonly found in other fruit stands, giving customers a reason to choose your stand over others.

Seasonal Fruit Availability

When planning your fruit stand business in the Philippines, it's important to offer a variety of fruit options that align with the seasonal availability. This ensures that you're providing customers with fresh and flavorful produce, and also allows you to take advantage of the abundance of certain fruits during specific times of the year.

Here are some key points to consider when it comes to seasonal fruit availability:

• Mangoes: From March to June, you can offer juicy and sweet Philippine mangoes, known for their vibrant yellow color and rich flavor.
• Durian: From June to August, durian season brings in customers who are eager to taste the unique and pungent fruit.
• Rambutan: From September to December, rambutan, with its hairy red skin and sweet flesh, is a popular choice among customers.
• Pomelos: From October to February, pomelos, a citrus fruit similar to grapefruit, are in season and make a refreshing and tangy addition to your fruit stand offerings.

Unique Fruit Offerings

Offer a wide variety of fruits at your fruit stand to attract customers and provide them with unique and flavorful options. By offering exotic fruits and fruit carving, you can create a truly memorable experience for your customers. Exotic fruits not only add a touch of novelty but also offer different flavors and textures that can excite the taste buds. Consider stocking fruits like dragon fruit, rambutan, and jackfruit, which are not commonly found in regular grocery stores. Additionally, fruit carving can elevate the aesthetic appeal of your offerings. Display intricately carved watermelons or pineapples to catch the attention of passersby. This unique touch will not only make your fruit stand stand out but also create an atmosphere of artistry and craftsmanship that will entice customers to try your delicious fruits.

Pricing and Profitability Strategies

You can maximize your profitability in your fruit stand business by implementing effective pricing strategies. Here are some key strategies to consider:

• Competitive pricing: Research and analyze the prices of similar fruit stands in your area to ensure that your prices are competitive. This will attract customers and increase your chances of making sales.
• Volume discounts: Offer discounts for customers who purchase larger quantities of fruits. This encourages customers to buy more and increases your overall sales.
• Bundle deals: Create attractive bundle deals by combining different fruits or adding in other products such as fruit shakes or snacks. This adds value to the customer's purchase and can increase their spending.
• Seasonal pricing: Adjust your prices based on the availability and demand of certain fruits throughout the year. This allows you to maximize profits during peak seasons and reduce prices during slower periods.

Implementing these strategies will help you maximize your profitability and ensure the success of your fruit stand business.

Marketing and Promoting Your Fruit Stand Business

To effectively market and promote your fruit stand business, it's important to implement a variety of strategies that will attract customers and increase your sales.

One of the most effective ways to reach a wide audience is through social media promotion. Create accounts on platforms like Facebook, Instagram, and Twitter, and regularly post engaging content about your fruit stand. Share mouth-watering pictures of your fresh produce, offer special promotions, and interact with your followers to build a strong online presence.

Additionally, consider implementing customer loyalty programs to encourage repeat business. Offer rewards or discounts to customers who frequently purchase from your fruit stand. This won't only incentivize them to return but also help spread positive word-of-mouth about your business.

Frequently Asked Questions What Are the Necessary Permits and Licenses Required to Start a Fruit Stand Business in the Philippines?

To start a fruit stand business in the Philippines, you need to obtain the necessary permits and licenses. These requirements include a Mayor's Permit, Barangay Clearance, and a Health Certificate.

Additionally, you may need to register with the Bureau of Internal Revenue and secure a Tax Identification Number.

It's important to comply with these regulations to ensure the legality of your fruit stand business and avoid any penalties or fines.

How Can I Ensure the Freshness and Quality of the Fruits I Source for My Business?

To ensure the freshness and quality of the fruits you source for your business, it's crucial to prioritize a few key steps.

Start by carefully selecting reputable suppliers who prioritize freshness.

Regularly inspect the fruits for any signs of spoilage or damage.

Implement proper storage techniques, such as refrigeration, to maintain their freshness.

Lastly, establish a strong relationship with your suppliers, ensuring open communication and prompt feedback on any concerns.

Are There Any Specific Regulations or Guidelines for Displaying and Selling Fruits in the Philippines?

Are there any specific regulations or guidelines for displaying and selling fruits in the Philippines?

It's important to know the rules to ensure your fruit stand operates legally. Proper storage and handling are crucial for maintaining freshness and quality.

Offering a wide variety of fruits can attract more customers and increase sales. Stay informed about any local regulations and follow them to maintain a successful business.

What Are Some Effective Marketing Strategies to Attract Customers to My Fruit Stand Business?

To effectively market your fruit stand business, consider utilizing social media promotions and collaborating with local restaurants.

Social media platforms like Facebook and Instagram can help you reach a wider audience and showcase your fresh and delicious fruits.

Additionally, partnering with nearby restaurants can increase your visibility and attract customers who are already interested in healthy food options.

How Can I Ensure a Consistent Supply of Fruits Throughout the Year, Considering Seasonal Variations?

To ensure a consistent supply of fruits throughout the year, you need to overcome seasonal variations. This is a challenge faced by many fruit stand businesses.

One way to tackle this is by partnering with local farmers who have greenhouses or use advanced growing techniques. This allows you to access fruits that are grown out of season. By establishing a partnership with these farmers, you can have a reliable source of fruits even when they are not traditionally available.

Additionally, you can explore importing fruits from other regions or countries during off-seasons. This allows you to offer a wider variety of fruits and meet the demands of your customers. By diversifying your sources, you can maintain a steady supply of fruits regardless of the season.

To keep your fruit stand business thriving, it is important to stay proactive. Stay updated on the latest farming techniques and technologies that can help extend the growing season. Regularly communicate with your partners and suppliers to ensure that you are aware of any potential disruptions or delays in the supply chain.

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Agriculture Fruit Farm Business Plan

Start your own agriculture fruit farm business plan

Farmers Group

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, problem & solution, problem worth solving.

People want and need vegetables and related food with good taste and high nutritional quality. Our national diet is a disgrace. We have a huge problem of obesity.

Our Solution

We use present and future agricultural technology to produce organic, tasty, and nutritional vegetables. We start with an existing farm that has custom-innovated equipment. To that we add horticultural technology in the production of strawberries will allow double utilization of the climate controlled portion of the overhead.

Target Market

Competition, current alternatives.

Alabama is one of the premier farming areas of the eastern United States. This creates an intensely competitive environment with a large number of industry participants. Since almost all of the produce is considered to be commodities, and large scale buyers are more consolidated than the farmers themselves, overall margins are small and rivalries for wholesaler contracts are strong. Competitive threats come from three main segments:

• Imported vegetables of lower quality.>
• Mississippi pound raised vegetables.
• Alabama vegetable producers.

Direct competition in the individual buyers market segment comes from three farms in the immediate area including the Anniston farm, Organics-To-You farm, and the Terrance Livingston vegetable farm. Each of these competitors has produce stands as well as selling to local farmers’ markets. However, with the exception of Organics-To-You Farm, none of the others focus on a niche market and depend heavily on federal subsidies.

Our Advantages

The Farmers Group strategy is to profitably and efficiently utilize present and future agricultural technology in the production of vegetables. The company, by acquiring an existing profitable vegetable farm with all the necessary custom-innovated equipment, will gain a significant industry advantage. Additional application and utilization of horticultural technology in the production of strawberries will allow double utilization of the climate controled portion of the overhead. Farmers Group hopes to consolidate considerable goodwill already created by exercising the option of not adding another high-production facility to the present supply-demand scenario.

The company’s goals in the first year are to:

• Prepare the future site.
• Relocate and expand Green Acres vegetable system and get it operational.
• Integrate greens culture into the system.
• Have the composting system in full production by early spring of the second year.

The company’s long-term plan is to phase out whichever products are least lucrative and replace them with products that are practical and cost efficient.

Marketing & Sales

Marketing plan.

Farmers Group will initially market and supply its products to target customers. The company is further exploring marketing opportunities on the Internet. To this extent, the company would like to set up a website to market its products.

The company will utilize aggressive advertising strategies to further market its products. These strategies include the promotion of products through the sponsoring of spots on cooking shows and exhibitions, and also engaging prominent chefs to help promote this fledgling industry.

At Farmers Group, the sales process is primarily the same for vegetables as it is for composting products, in that both products will be mainly sold through wholesale marketing. As in the past, live shipments will be delivered by contract carriers in special oxygenated tanks carrying 8,000 vegetables or more, and will be continued as demanded. Farmers Group’s bagged manure products will be delivered and unloaded in sizable wholesale quantities by the pallet.

Smaller, more local orders will significantly increase the overall sales when the 300-450 live vegetables carrying tank system is put into service late in 2000 or early in 2001.

The company’s average sales cycle from first contact to closing of the sale is approximately 3 to 12 days for vegetable products. Farmers Group plans to shorten this cycle. Furthermore, the company estimates that from first contact to sale conclusion, the cycle for fresh strawberries will run 3 days or less. Composted products sale cycle should run from 3 to 12 days.

Locations & Facilities

The farm is located in Calhoun county approximately 4.5 miles outside of Jasper.

The operation will utilize:

• One large greenhouse, enclosing the vegetable area.
• Horticultural greenhouse.
• Filters, water treatment devices.
• Backwash facilities.
• Outdoor vegetable facilities.
• Business office building.

An additional portion of the operation will be the manure composting facility. Local and regional dairy operations have trouble with manure accumulations, and the company hopes to enter into contracts in removing the manure. Farmers Group will then turn this into a saleable product. The company plans to supply the region’s nursery outlets with a top-quality, premium garden and soil amendment product for area horticulture.

While at Mobile Farmers Vegetable Farm James Jackson, steadily used and experimented with compost and fertilized with manure of different kinds. The most important things with manure usage is to eliminate the viable weed seed drawback by thoroughly composting the manure, to add enough cellulose on product to bring it to the proper ratio and to bring its water content to proper levels. A properly composted manure product has no seeds that will germinate and proliferate in it. Additionally, a properly composted manure product has something a chemically formulated synthetic fertilizer does not have: enzymes. Enzymes are critical for producing a truly nutritious and superior flavored product. Research has shown that the superior flavor of a fruit or vegetable is closely related to vitamin content and folic acid content in green vegetables. 

The company is currently seeking contact with Alabama universities in order to learn about and acquire new hybrids of strawberries and vegetables that are hardier and grow faster in our local microclimates. These and other available species and systems will be constantly tracked.

In addition to the above, the company is seeking contacts at Universities in Italy and Germany that are involved in greens, and will continue the quest for the best flavored, large, and firm fall and winter strawberries.

Currently, Farmers Group is conducting research to test certain clay-sand-manure mixture levels to obtain better, cheaper bedding and agronomic soil mixtures that are more effective than the standard used in the industry in Alabama (Pine bark mulch-composted).

Equipment & Tools

The state-of-the-art vegetable equipment starting up in the new location utilizes revolutionary harvest designs that:

• Allow faster, longer growth
• Cut the harvest labor by over 80%
• Decrease loss in weight gain, and
• Eliminate weight loss from shock.

Farmers Group’s first line of production will be the green vegetable and red vegetable. During the summer months Farmers Group will be growing carrots, romaine lettuce, leeks, red onions, summer squash, and spinach. In the fall, production will center on pumpkins, winter squash, globe beets and winter greens. With the growth of the popular organic food niche, and the federal government’s new organic labeling policy, Farmers Group will focus its produce on the intermediate organic label. This means that approximately 70% of the food production process will be organic and all foods produced by Farmers Group will be eligible for the "contains organic ingredients" label. The company’s farm will have a capacity sufficient to produce in excess of 200,000 lbs. of vegetables per year.

Strawberries

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Farmers Group’s strategy is a combination of the two technologies during the cool winter months which will allow the utilization of normally wasted space in the greenhouses for the high price winter greens production. This will allow double cultivation of the greenhouses with almost no additional heating necessary in this climate.

Future Products

In the meantime, the company would like to explore the possibilities of crayfish production. Farmers Group believes this to be a high revenue venture with retail prices running in excess of $15.00 per pound in most places. The company also believes that if crayfish production is successful then it could become the number one endeavor of Farmers Group.

Currently there is a defunct fish farming production facility with all the necessary capital equipment approximately two miles from the current farm. Purchase of this facility would allow Farmers Group to begin production and to capitalize on this higher margin product. What makes this most attractive is the two ventures have significant joint cost potential, allowing for a reduction in marginal costs for all products and creation of real economies of scale that would provide Farmers Group with a competitive advantage.

Milestones & Metrics

Milestones table, key metrics.

• Sales and cost of sales
• Greenhouse output by crop
• overall output per crop
• Fertilizer usage
• Water usage

Ownership & Structure

Farmers Group’s management team is led by Mr. James Jackson, Business Manager, and the current manager of Mobile Farmers Vegetable Farm, who has extensive knowledge of the industry and has been tracking vegetable trends for 30 years.

The company’s management philosophy is based on responsibility and mutual respect. Farmers Group has an environment and structure that encourages productivity and respect for customers and fellow employees.

Management Team

Management will be responsible for supervising and participating in the daily operations of the facility. Management consists of:

• James Jackson, Business Manager, Full Time
• Terry Howard, Executive Director, Full Time
• Kevin Perry, Management Trainee, 3/4 Time
• Victor Green, Management Trainee, 1/4 Time

Daily Maintenance

This group will consist of the following:

• Henry Jones, Logistical Engineer, Full Time
• Colin Henry, Heavy Equipment, Full Time
• Michael Owen, Welder, 1/2 Time

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Key Assumptions 

Nature and Limitation of Projections

This financial projection is based on sales volume at the levels described in the sales forecast section and presents, to the best of management’s knowledge, the company’s expected assets, liabilities, capital, and revenues and expenses. The projections reflect management’s judgement of the expected conditions and its expected course of action given the hypothetical assumptions.

Nature of Operations

The company is in the business of vegetable farming, greens cultivation, and composting. The company expects to be operating in 2000.

The company’s revenue is derived primarily from the sale of vegetables, strawberries, and bagged composted manure products.

The company’s expenses are primarily those of salaries, utilities, and insurance costs. Other expenses are based on management’s estimates and industry averages.

However, our initial projections indicate profitability well beyond realistic expectations. We’ve added a substantial "other expense" category, especially as we get on our feet in the second half of year one, to allow for realistic expenses … even if we can’t categorize them exactly. Even with these "other expenses" we are still unusually profitable, but we believe that’s because of our innovative technology. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

The company is seeking to raise of $830,000 for the purpose of financing the acquisition of the Green Acres Vegetable Farm and Mobile Farmers Vegetable Farm, facilities modifications, equipment, and funding operating expenses. Another $1,000,000 will be invested in the company by its four co-owners. The total is $1,830,000. The following is a breakdown of how the funds will be used:

Acquisition:

Property $1,300,000

Equipment System $400,000

Sub-total $1,700,000

Operating Expenses:

Salaries $80,000

Marketing and promotion $10,000

Other operating expenses $10,000

Sub-total $100,000

Total $1,800,000

Part of the $1,830,00 are the $684,600 startup expenses listed as net worth in Dec 2016. More details are: 

Legal $19,000

Facilities modification $300,000

Organic Herbicides/Pesticides $5,000

Consultants $25,000

Insurance $10,000

Research and development $25,000

Expensed equipment $250,000

Other $50,000

TOTAL START-UP EXPENSES $684,600

Sources of Funds

We will have four investors. Each investor has committed to giving us $250,000, totally $1,000,000. 

We will also have $400,000 in long term borrowing, we will have $400,000 in short term loan and $30,000 worth of bills to pay. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

Tax Season Savings

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Fruit Shake Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Smoothie & Juice Bar

Are you about starting a fruit shake business? If YES, here is a complete sample fruit shake business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a fruit shake business. We also took it further by analyzing and drafting a sample fruit shake marketing plan template backed up by actionable guerrilla marketing ideas for fruit shake companies. So let’s proceed to the business planning section.

If you are interested in leveraging on the existing love for fruits or anything related to fruits, then you should consider starting a fruit shake production company. The fact that people are interested in taking drinks made from fresh fruits makes this type of business a viable and profitable one.

Just like fresh fruit based drinks, fruit shakes is one commodity that is consumed in all parts of the world and of course those that are in the business of producing fruit shakes, are known to generate sales year in year out if the business is well – managed.

As a matter of fact, economic downturn hardly affects the consumption of fruit shakes because it is affordable and considered a healthy substitute for soft drinks and other processed juices. Below is a sample fruit shake business plan template that will help you to successfully write yours with little effort from your end.

A Sample Fruit Shake Business Plan Template

1. industry overview.

Fruit shake business is a subsidiary of the global fruit and vegetable processing industry and players in this industry are engaged in the processing and packaging of fresh fruits and vegetables into canned, bottled, frozen, dried (except sun-dried) or otherwise processed or preserved food products for human consumption.

Players in this industry also blend salt, sugar, preservatives and other ingredients with the fruits and vegetables to make them more appealing the taste buds.

A fruit shake is a thick, cold beverage made from blended raw fruit, vegetables or ice cream with other ingredients such as water, crushed ice, fruit juice, sweeteners (e.g. honey, sugar, stevia, syrup), dairy products (e.g. milk, yogurt, or cottage cheese, whey powder), plant milk, nuts, nut butter, seeds, tea, chocolate, herbal supplements, or nutritional supplements.

A fruit shake that contains dairy products is similar to a vegetable milkshake, though the latter typically contains less fruit and often contains ice cream or frozen yogurt.

A recent report published by IBISWorld shows that the Global Fruit and Vegetable Processing industry has experienced consistent demand over the five years to 2017, as economies of every size continue to consume processed fruit and vegetable products.

Demand has grown particularly fast in developing economies, as industrial growth has translated into greater urbanization, higher per capita income and expansion in the size of the middle class. As the global middle class has grown, it has demanded larger quantities of higher quality and more diverse food.

Over the five years to 2022, industry revenue is expected to expand. Industry demand is expected to increase as producers focus on nutritious ingredients and less invasive processing techniques to keep products as organic as possible. The report further revealed that the production of processed fruits and vegetables occurs in all regions of the globe.

In particular, low-tech fruit and vegetable processors such as fruit driers, exist in almost every country in the world. However, high-tech, large-scale fruit and vegetable processing operations are concentrated primarily in Europe and Asia.

These continents dominate the Global Fruit and Vegetable Processing industry due to the fact that industry operations have been established in these areas for a very long time.

The Global Fruit and Vegetable Processing Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the world, there are about 32,123 licensed and registered fruit and vegetable processing companies directly responsible for employing about 507,446 employees. The industry rakes in a whooping sum of $290 billion annually with an annual growth rate projected at -0.1 percent.

It is important to state that Kraft Heinz is the establishment with a lion share of the available market in this industry. Lastly, if you are looking towards leveraging on the fruit and vegetable processing industry to generate huge income, then one of your best bet is to start a fruit shake company.

One thing is certain about starting your fruit shake business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your products because there are consumers out there who are ready to buy from you.

2. Executive Summary

La Monica® Fruit Shakes, Inc. is a licensed fruit processing company that will engage in the production of fruit shakes and similar drinks and will be based in San Diego – California. We are a unique fruit shake brand because we do not just sell assorted fruit shake drinks, but we will also engage in the sale of our franchise and also offer consultancy services in line with our area of business.

La Monica® Fruit Shakes, Inc. is established by the award winning food nutritionist – Dr. Lawrence Monica who has a B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). She has a robust experience in the food and drink line of business having worked for some of the leading brands in the industry prior to starting her own business – La Monica® Fruit Shakes, Inc.

Because of our corporate business goal of becoming the top 3 fruit shake companies in the united states of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have put plans in place to acquire the best of equipment when it comes to setting up a standard fruit shake company.

Our facility will be customized to fit into the kind of ideas we have of how a first class fruit shake company should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game when it comes to that. We have been able to secure permits from all relevant departments in California.

La Monica® Fruit Shakes, Inc. is set to redefine how fruit shake business should be run, not just in San Diego – California, but also in the whole of the United States of America, which is why we have put plans in place for continuous training of all our staff and also liaising with stakeholder in the industry to contribute our quotas in the way fruit shake making equipment should be designed to meet the ever changing demand of the industry.

No doubt, the demand for fruit shakes and other fresh fruit related drinks is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available markets around the cities where we intend retailing our products and ensure that we create a wide range of distribution channels via franchising.

3. Our Products and Services

La Monica® Fruit Shakes, Inc. is an establishment that primarily engages in processing and packaging fruits shakes of different flavors. As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and training.

Our intention of starting La Monica® Fruit Shakes, Inc. is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

• Selling fruit shake drinks of different flavors
• Training, Advisory and Consultancy Services
• Selling Franchise

4. Our Mission and Vision Statement

• To be amongst the top 3 leading fruit shake companies in the United States of America before our 10 th anniversary.
• To build a fruit shake company that will meet the needs of all our customers and potential customers in the region/cities where we have our outlets and to sell franchise all across the United States of America and Canada.

Our Business Structure

As part of our plan to build a top flight fruit shake business in San Diego – California, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more depending how fast we meet our set target.

The picture of the kind of fruit shake business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the fruit and vegetable processing industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build La Monica® Fruit Shakes, Inc.;

• Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

• Merchandize Manager

Sales and Marketing Manager

• Accountants/Cashiers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the fruit shakes production plant
• Part of the team that determines the quantity and flavors of fruit shakes that are to be produced
• Maps out strategies that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of plant workers
• Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the plant meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office and factory activities.

Merchandise Manager

• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Responsible for the purchase of raw materials and packaging materials
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Production Workers/Machine Operators

• Responsible for purifying and bottling fruit shakes
• Handles labeling of bottled fruit shakes
• Operates fruit shakes processing machines
• Any other duty as assigned by the plant manager

Distribution Truck Drivers

• Assists in loading and unloading bottled fruit shake drinks
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
• Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
• Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Comply with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collect and verify delivery instructions
• Report defects, accidents or violations

6. SWOT Analysis

We want to build a topflight fruit shake company hence we were able to engage some of the finest business consultants in San Diego – California to look through our business concept and together we were able to examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard fruit shake company that can compete favorably in the industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in San Diego – California and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for La Monica® Fruit Shakes, Inc.;

Our strength lies in the fact that we have a wide range of fruit shake flavors that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet.

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also good academic qualification to match the experience acquired which has placed her amongst the top professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a fruit shake business in a city with other fruit and vegetable processing companies might likely pose a challenge for us in breaking into the already saturated market.

In essence our chosen location might be our weakness. But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume fruit shakes and other fruit and vegetable related drinks on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce fruit shakes and they will readily find our government approved fruit shake training center ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established fruit shake companies in San Diego – California and also there are other entrepreneurs who are likely going to launch similar business within our present location.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face is unfavorable government policies and of course economic downturn.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with what people eat or drink and their overall health, you will agree that in recent time, people are beginning to switch from drinking carbonated drinks to drinking any fruit related drink because of their health benefits.

As a matter of fact, the sale of smoothie cum fruit shake making machine and juicers has increased tremendously. Most household now make it a point of duty to own a juicer or smoothie making machine and also groom their kids to choose fresh juice and smoothie over carbonated drinks.

No doubt, the fruit and vegetable processing industry has grown steadily over the last five years as fruit shake companies have adapted to the rapidly changing consumer preference and lifestyle. In recent years, the perceived high sugar content of some fruit shakes has forced the industry to adapt its offering.

Because of this reason, cold press juice, which is made by hydraulically chopping and crushing produce without using heat, thereby yielding highly nutritious juice, has risen to prominence.

8. Our Target Market

When it comes to the sale of fruit shakes, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love fruit related drinks and those who would want to try them out.

We are in business to engage in wholesale distribution and to retail a wide variety of fruit shakes to the following groups of people;

• Corporate Executives
• Sports Men and Women
• Everyone who resides in our target locations

Our Competitive Advantage

A close study of the fruit and vegetable processing industry reveals that the market has become much more intensely competitive over the last five years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the competition and we are prepared to compete favorably with other fruit shake companies in San Diego – California.

Part of what is going to count as Competitive Advantage for La Monica® Fruit Shakes, Inc. is the vast experience of our management team, we have people on board who are highly experienced and understand how to grow business from the scratch to profitability.

So also, the wide varieties of fruit shakes that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the fruit and vegetable processing industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

La Monica® Fruit Shakes, Inc.is established with the aim of maximizing profits in the fruit and vegetable processing industry in the United States of America and we are going to ensure that we do all it takes to sell our wide range of fruit shakes to a wide range of customers.

La Monica® Fruit Shakes, Inc. will generate income by selling the following products;

• Selling different flavors of fruit shakes

10. Sales Forecast

One thing is certain when it comes to the fruit shake business, if your drinks are well – packaged, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in San Diego – California and every city where our fruit shake drinks will be sold and we are quite optimistic that we will meet our set target of generating enough profits from our first six month of operation and grow the business and our clientele base.

We have been able to examine the fruit and vegetable processing industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in San Diego – California.

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Prior to choosing a location to launch La Monica® Fruit Shakes, Inc. and also the kind of flavor of fruit shakes to produce, we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time and also for our products to favorably compete with other leading brands in San Diego – California and the whole of the United States of America.

We hired experts who have good understanding of the fruit and vegetable processing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in San Diego – California and throughout the United States of America.

In summary, La Monica® Fruit Shakes, Inc. will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors;

• Introduce our fruit shake brand by sending introductory letters to residents, and other stakeholders both in San Diego – California and in other cities in the United States of America
• Open our business with a party so as to capture the attention of residents who are our first targets
• Engage in roadshows in targeted communities from time to time to promote our products
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet to promote our fruit shake drink brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our fruit shake company is a standard one with a wide range of shakes that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand.

La Monica® Fruit Shakes, Inc. has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in San Diego – California before venturing out to other cities in the United States of America.

Here are the platforms we intend leveraging on to promote and advertise La Monica® Fruit Shakes, Inc.;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations all around major cities in the United States of America
• Engage in roadshows from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

Generally, the prize for fruit shakes and similar products are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months, our products are sold a little bit below average industry prices. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

The payment policy adopted by La Monica® Fruit Shakes, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that La Monica® Fruit Shakes, Inc. will make available to her clients;

• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for the purchase of our fruit shakes drinks without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our fruit shakes.

13. Startup Expenditure (Budget)

Starting a standard fruit shake company is indeed a capital intensive business. This is so because the amount required to set up a fruit shake production plant is not a piecemeal. The bulk of the startup capital will be sent on leasing or acquiring a facility and also in purchasing fruit extracting and processing machines.

Aside from that, you are not expected to spend much except for purchase and servicing of distribution trucks, paying of your employees and utility bills. These are the key areas where we will spend our startup capital;

• The total fee for registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of La Monica® Fruit Shakes, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• Other start-up expenses including stationery ($500) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (assorted fruits, additives and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for fruit shake making equipment – $20,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our fruit shake business in San Diego – California.

Generating Startup Capital for La Monica® Fruit Shakes, Inc.

La Monica® Fruit Shakes, Inc. is a family business that is owned and financed by Lawrence Monica and her immediate family members. They do not intend to welcome any external business partners which is why she has decided to restrict the sourcing of the startup capital to 3 major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting La Monica® Fruit Shakes, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our fruit shake a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

La Monica® Fruit Shakes, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard fruit shake production plant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed fruit shake making machines and juicers: Completed
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of delivery vans: Completed

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• Wed. Apr 10th, 2024

Business Diary Philippines

Small business startup ideas and money making guide

How to Start a Fruit Shake Business

Fruits are generally high in fiber, water, vitamin C, sugars and also contain various phytochemicals that are good for the health. Starting a fresh fruit shake business is a good business venture to start especially more and more people are becoming health conscious.

Fruit Shake Recipe

1pc. Fruit Slicer 6″ (stainless steel) 1pc. Can Opener 1set Measuring Spoon (plastic) 1pc. Measuring Cup (plastic) 1pc. Chopping Board (anti-bacterial) 3pcs. Plastic Bowl 26″ 1pc. Spatula

Equipments:

2 units Blender (unbreakable, 350 watts) 1 unit Kitchen scale (0-1 kg) 1 unit Styrofoam cooler/ice chest (12x18x14) 1 unit Refrigerator (3 cu. ft. personal size)

Plastic Cup (12 oz.) Straw

Ingredients:

1/3 cup or 40 gms. Ripe Mangoes 1/8 cup Evaporated Milk 1 tbsp. Granulated Sugar 3/4 Ice Cubes

Other Flavors/Varieties

1/3 cup or 40 gms. Melon 1/3 cup or 40 gms. Avocados 1/3 cup or 40 gms. Strawberries

1. Choose fresh ripe fruits.

2. Peel and remove seeds (when needed) slice fruits into smaller pieces. Remove seeds.

3. Weigh or measure 40 gms. or 1/3 cup fruit and put in blender. Add milk and sugar.

4. Fasten lid of blender and press start button. Use high speed for about 20-30 seconds.

5. Stop the blender and check to see if the ingredients are well blended. Sometimes fruits will jam under the blade. If there is jammed fruit, use a spatula to unjam then blend again.

6. Once the mixture is evenly blended, slowly add ¾ cup ice cubes. Blend again in high speed for about 15 seconds or until blender sounds smooth.

7. Pour in 12 oz. plastic cup and serve with straw.

Note: May mix 2 kinds of fruits together, adjust measurement of each fruit to ¼ cup.

Business Registration Requirements

Business Name Registration Visit Department of Trade & Industry (DTI) Provincial Office where the business is located or log on to www.bnrs.dti.gov.ph

Mayor’s Permit Resident Certificate & Sanitary Permit from the local municipality where the business is located

Tax Identification Number (TIN) Bureau of Internal Revenue (BIR) National Office, Agham Road, Diliman, Quezon City Trunkline: (632) 981.7000 / 981.8888 Email: [email protected] Website: www.bir.gov.ph

Training Institution

DTI-Cottage Industry Technology Center (CITC) 20 Russet St., SSS Village, Makati City Tel. Nos.: (632) 942.0880 / 942.3974 Email: [email protected]

Technology Resource Center (TRC) 2/F Jacinta II Bldg., EDSA Guadalupe, Makati City (beside Metro Manila Development Authority-MMDA) Tel. Nos.: (632) 727.6205 Website: www.tlrc.gov.ph

Technical Education and Skills Development Authority for Women Center (TESDA-WC) 37 East Services Rd. South Superhighway, Taguig City Telefax. Nos.: (632) 818.8062 Trunkline: (632) 814.4076 loc. 278 Email: [email protected] Website: http://twc.tesda.gov.ph

Source: www.dti.gov.ph, wikipedia.org

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Food & Beverage

Industry revenue of “processing and preserving of fruit and vegetables“ in the Philippines 2012-2024

Industry revenue of “processing and preserving of fruit and vegetables“ in the philippines from 2012 to 2024 (in billion u.s. dollars).

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* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years. Currency conversion factor: (PHP -> USD) = 0.020 The industry classification is based on the - system in the Philippines. The industry “processing and preserving of fruit and vegetables“ has the code “C103“. Details on the methodology can be found here . Please visit here for more information on Statista market forecasts.

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