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Business Plan Examples

Taxi Business Plan Sample

Published Mar.14, 2017

Updated Apr.24, 2024

By: Jakub Babkins

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Table of Content

Taxi business plan for starting your own business

Are you looking for how to start taxi service ? If yes, then this taxi service business plan is all you need. The taxi service business can be a great choice if you have a good budget for buying and maintaining vehicles. Starting a taxi services business doesn’t require you to be an expert in the transportation field. The business can be started with just a few cars and drivers. Moreover, it can easily be expanded whenever you want.

To start a business, it is important to follow a certain procedure. You need to draft a transport business plan for your taxi service business as the first step. For that, you can look at associated plans such as tipper truck company business plan . If you also want to launch a mobile app to let your customers book a taxi online, you should also analyze mobile apps business plan .

Executive Summary

2.1 about the business.

Grab A Cab will be a taxi service business owned by Benjamin Williams. The business will be based in San Francisco. The main aim of this taxi service business will be to provide trustworthy, well-timed, and safe cabs whenever and wherever someone needs them. Grab A Cab taxi service will provide cab services while integrating the operations with technology to facilitate individuals even more.

2.2 Management of Taxi business

After you have learned how to start a taxi service, it is important to figure out how to manage the taxi business operations successfully. There is no better way to plan out every aspect of your taxi service than developing a business plan for taxi service pdf . To know how what your business plan should include, you can read the strategic plan provided here. In this taxi business plan example, we will guide you about all the components of a strong business plan so that you can develop your call taxi business plan.

It is better to hire business planning services to get a professional business plan for your startup. However, if you have the business knowledge and you want to create the business plan on your own, you can do so after doing adequate research. In that case, it is recommended to also go through a logistics company business plan .

2.3 Customers of Taxi business

Through our market survey and feasibility studies, we identified those customers that are most likely to benefit from our services. The recurring customers of the taxi service business will be:

Schools
Event planners
Retirement and care homes
Hotel and airport transfers

2.4 Business Target

The main goal of our taxi service business is to become the most-liked transportation company in the San Francisco Metro Area within three years. We aim at doing so by continuously evaluating, monitoring, and following up on customer call-ins.

Company Summary

3.1 grab a cab owner.

Benjamin Williams will be the owner of Grab A Cab taxi service business. Williams completed his MBA two years ago. After that, he pursued a position as a manager in a noteworthy company. He was quite fascinated by the cab service in his state. After a few months, he left the post to fulfill his lifelong passion of starting his own taxi service business.

3.2 Why Grab A Cab is being started

Benjamin Williams noticed that the other cab services businesses around him used traditional and outdated methods to serve their customers. He decided to use the latest technological features to bring innovation to the business domain.

3.3 How Grab A Cab business will be started

Step1: Plan Everything

Good planning is crucial when you are going to start a business. To ensure that you plan well for your startup, you should explore how to open a taxi company in the United States.

A business plan for taxi service can best aid in planning and managing a business. To write your taxi driver business plan, you can take help from this sample taxi business plan. You can also go through other examples like truck driving business plan to get an idea of what to include when planning for a startup.

Step2: Develop a Brand

The next step in starting up a taxi companyis to highlight your business and its unique offerings. This can be achieved by creating a brand around your business idea. This will include everything from your principles to your competitive advantages.

Step3: Establish Your Office

The next important step is to establish your business. For this purpose, Benjamin Williams decided to buy a large parking space in the main San Francisco commercial area. He made sure that the place was spacious enough to park all his cabs. Moreover, he also got a workshop constructed inside that place to maintain and repair the cabs. In this way, he reduced the expense of sending damaged cabs to other workshops.

Step4: Establish a Web Presence

Since we are living in the Information Age, it is necessary to establish a web presence to get known. Therefore, Williams decided to develop a website for the business and establish social media presence for marketing to attract a wider audience.

Step5: Promote and Market

The last step is developing and executing an effective marketing plan to promote your services.

Services of taxi business

Before setting up a taxi business, you need to decide on your business’s services. You may have a taxi business plan tempelate, but it might not have everything you need for your sample plan.

You can follow this guide on how to open a taxi service to figure out what the market for the business looks like and what services are ideal to be included in your startup.

The cost factor is necessary to keep in mind while considering your services, so you can develop a taxi service business plan startup costs pdf to keep an estimate. Since Williams started with various services, this format can be used to develop even a uber taxi business plan or an airport taxi business plan.

Door-to-Door Taxi Service

We will provide door-to-door taxi service to our customers as it is more convenient to use. Our capable drivers will pick up customers from their homes and drop them off directly at their destinations. Our customers will be able to book a cab through our mobile app or website.

Wheelchair Accessible Cabs

Our specialized service will provide wheelchair user passengers with a ramp or a passenger lift to assist them with getting into the vehicle. This approach is used as it is far easier than transferring from a wheelchair to a car seat and dismantling the wheelchair for the journey.

Seniors on the Go

We’ll also provide our professional, skilled, and highly patient cab drivers to assist seniors with their chores. Our company will provide senior citizens taxicab coupon booklets to maximize senior citizens’ benefits. We will aim to provide maximum customer satisfaction.

Hourly Service

We will offer our clients affordable discounts that pay off in the long run with our hourly packages.

Marketing Analysis of Taxi business

Excellent work.

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When starting a taxi service business, you should have an excellent understanding of your target market. You can gain this understanding by doing an extensive market analysis as a part of your taxi business plan sample.

Your business plan for a taxi business should also analyze the price of similar services in the market. This data should be used to forecast the prices you will set for starting your own taxi business.

If you don’t know how to open a taxi company, you can take help of this taxi cab business plan. A complete market analysis is necessary for running a taxi business.

If you want to learn how to setup your own taxi business, then this business plan taxi service will be of great use.

5.1 Market Trends

Taxi operations provide over 60 billion dollars a year to the general US economy. The industry employs 2,026,478 people. The growth rate of this industry has remained in step with the general growth of the country’s GDP. Management feels that by maintaining a local client base, the company can continue to generate revenues despite the current deleterious economic conditions in the United States.

5.2 Marketing Segmentation

The potential customers of Grab A Cab are divided into the following groups:

Business plan for investors

5.2.1 schools .

Our primary customers will be the school students. They are expected to avail of our regular services to go to school, travel to sports matches or class trips.

5.2.2 Event Planners

Our second target customer will be event planners. They need to organize events, and for this purpose, they have to travel to different places. They will utilize our cab service to get maximum comfort. Our cabs will pick them up from their pickup location and drop them at their destination.

5.2.3 Retirement and Care Homes

This will be our third target group of customers. Our taxi company will provide services to people in retirement and care homes since they may no longer be confident to drive. Our wheelchair-assessable cabs are specially designed for these customers.

5.2.4 Hotel and Airport Transfers

Lastly, our potential customers include families and individuals on holiday and business travels. These groups don’t typically mind paying a bit more for a solution that takes care of transportation in an all-in-one way. Therefore, we expect to earn a handsome amount from them.

5.3 Business Target

To become the number one taxi service throughout San Francisco and adjoining areas.
The main target of our taxi service business is to pursue an aggressive marketing campaign and penetrate at least 75% of the market share.
To earn a net profit margin of $50.5k per month by the end of the third year.

5.4 Product Pricing

Our business plan for transportation service ensures that our prices will be economical compared to our competitors. The prices are set at a minimum to get introduced to a wider audience from the very beginning.

Marketing Strategy of Taxi business

To open taxi business, you must develop the best business plan for a taxi business. In addition, before starting up a taxi company, you also need to develop a strong marketing strategy to attract more customers.

In this taxi cab company business plan, we’re providing the sales strategy of Grab A Cab. You can learn a lot from here if you aspire to make a city taxi business plan.

6.1 Competitive Analysis

We have quick customer care services. We respond to customer queries efficiently and respect their feedback to improve our services.
We have excellent customer support staff that guides our customers in choosing the best traveling package according to their budget.
Through our 24/7 online presence, customers can inquire about our services.
We will also implement ideas from roadside assistance business plan to prevent any inconvenience to our customers.

6.2 Sales Strategy

We’ll advertise our services through social media platforms like Facebook and Instagram.
We’ll give a free ride to our first 50 customers
We’ll offer a 25% discount to school and college students.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan of taxi business.

There are a lot of taxi services in the world. But only those are popular that make customers happy and satisfied. This taxi service business plan sample has all the details regarding the startup of the taxi service business.

Understanding the importance of good staff, William included some essential features as a part of employee hiring criteria in the taxi cab advertising business plans. He also formed a list of employees necessary for running his business. This list can be seen in this taxi business plan pdf.

7.1 Company Staff

1 Operations Manager
1 Customer Support Officer
1 Marketing Officer
10 Drivers
2 Mechanics
1 Web Developer to manage online sites

7.2 Average Salary of Employees

Financial plan of taxi business.

It is essential to manage your operations timely to earn profits. A detailed financial analysis is necessary to ensure that your business is not getting into a loss. To ensure that you make a detailed financial plan, you should include all the components that we have mentioned in this taxi business sample plan pdf.

The taxi service business plan startup costs are also important for your financial plan. Moreover, in your financial plan, you must identify when and how you’ll cover your investment amount with the earned profits. This approach would also help to analyze your yearly expenses to determine the possibilities of reducing them.

Here we’re providing the detailed financial plan made for Grab A Cab so that you can get an idea of the business finances.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

How do I start a taxi business?

To start a taxi business, you need to develop a good sample business plan for taxi service. The above business plan taxi company will detail how to do that.

How does the taxi business work?

The taxi business works by purchasing some taxis, procuring a large parking area, and hiring staff to run and manage services. In this taxi top advertising business plan we have explained all these three aspects in detail. If you want to set up this business, you can take help from this taxi service business plan.

How would you describe a taxi service?

The taxi service provides transportation facilities to people without facing public transport problems. Business plan taxi provides details for setting up taxi business.

Download Taxi Business Plan Sample in pdf

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Business Plan for Taxi Company

Business plan for taxi service

how will you stay ahead of your competitors;
how will you meet the needs of potential customers;
how you will attract employees.

5 Important steps for developing a taxi business plan

Define the business concept.
Do a competitor analysis.
Calculate the market capacity in your city.
Calculate the costs of starting a business.
Calculate the payback period of investments.

Step 1. Define the business concept

Step 2. do a competitor analysis.

how much the services cost;
how fast the vehicle is served;
what vehicle are in the fleet: make, appearance, year of manufacture;
how professional and polite the drivers are;
whether the drivers like their working conditions;
how customers are attracted;
what channels are used to advertise services.

Step 3. Calculate the market capacity in your city

Step 4. calculate the cost of starting a business, step 5. calculate the expected profit and payback period, taxi business plan sample.

We have been working in the taxi market for more than 20 years and have become real experts in our field.
We help companies around the world to start a taxi business.
We support customers at every stage of the launch.
We regularly analyze the work of different companies and help them optimize processes.
We implement technical solutions that allow our customers to automate their work and. successfully compete with major aggregators.

Taxi business plan sample pdf

Description of the taxi company's business model;
Calculation of the market capacity;
Calculation of the initial costs;
List of the initial expenses;
Calculation of the return on investment and payback period;
Information on how to attract customers;
Information on how to attract drivers;
Information about the automation of business processes in a start-up company.

Taxi business plan xls

Get a working taxi business plan template from taxi master.

How to Write a Taxi Business Plan [Sample Template]

By: Author Tony Martins Ajaero

If you live in South Africa, or if you have ever visited South Africa, you will agree that the taxi cab line of business is an avenue to make good money. This is because if you don’t own an automobile, transporting yourself from one part of town to another can be challenging especially if you like comfort.

So, as an investor who is looking for a business to do in South Africa, one of your best options is to start a taxi cab business. It is important to note that starting a standard taxi cab business with over a handful of taxis and drivers needs significant investment capital, solid planning, and attention to details in order to keep your business profitable.

The truth is that if you are serious about starting a standard taxi cab company in any part of the world, you are expected to have done your feasibility studies and market survey before committing your capital in the business. Above all, you would need a workable business plan if indeed you want to build a profitable taxi cab company. The taxi cab company business plan template below will help you to draft your business plan with little effort on your part.

A Sample Taxi Business Plan Template

1. industry overview.

A taxi cab company provides comfortable and private transportation via automobiles for passengers. Taxi services are not operated on regular schedules or routes like buses that usually pick several passengers along the road. A report released by SA National Taxi Council (Santaco), shows that there are more than 200,000 minibus taxis in South Africa and they generate on the average more than R90 billion every year. The exact figure cannot be clearly stated because the industry in South Africa is largely unregulated, with no set fare among taxis and routes.

On their part, Reuters puts the annual revenue in the industry at closer to R50 billion. Based on the former figure, each taxi makes an annual revenue of approximately R450,000. Assuming that the taxi is in operation every day of the year, bar Christmas, the average income stream for a taxi in SA is around R1,236 per day, or R37,500 per month.

A recent report released by SATaxi a to taxi finance company shows that the average taxi travels 6,500 kilometers per month, while the South African National Taxi council says that the taxi industry employs more than 600,000 people and transports 15 million commuters on a daily basis.

SATaxi also says that each taxi creates seven jobs related to the industry, but reports show that taxi owners lose between 35 percent and 50 percent of fares that are pocketed by drivers through the cash based system.

The Taxi Services industry has experienced remarkable growth in South Africa. The growth of the SA economy has directly benefited the industry as business expense accounts have grown and clients have been more willing to spend on small luxuries such as taxi rides. In addition, increased demand from corporate travelers, tourists and private households is expected to result in steady growth for this industry.

When it comes to advertising your taxi services company in South Africa, there shouldn’t be any limit to how far you can go. You could start with handbills and distribute them in cooperate organizations and public places. If you have cash you can place advert spots on Newspapers, TV and Radio, and if you don’t have enough cash, you can start with the worldwide web. As a matter of fact, the internet has become one of the cheapest and most potent advertising platforms.

Over and above, taxi cab services businesses all over the world are still enjoying good patronage particularly if they have comfortable taxis, professional drivers, if they are well positioned and if they know how to reach out to their target market.

2. Executive Summary

Robert Xhosa® Taxi Cab, Inc. is a standard taxi cab company that is registered under the Companies and Intellectual Property Registration Office (CIPRO), the Department of Labor and the Department of Transport in South Africa.

Our company will be based in Johannesburg – South Africa and we will cover cities like Pretoria with Sandton, Vereeniging, Vanderbijlpark, Germiston, Roodepoort, Centurion, Krugersdorp and Kempton Park, and Tambo International Airport and some of the other major cities within the metropolis. We chose to operate in these cities because we know that our services will be in high demand due to the demographic composition of Johannesburg.

We are equipped with some of the finest cab drivers and comfortable cars to service our clients irrespective of their social and financial status. Our services will involve taxi services, taxi leasing, luxury and corporate sedan services, stretch limousines and buses etc. Although our intention of starting Robert Xhosa® Taxi Cab, Inc. is to offer only the above stated services, but we will not close our doors to diversification as long as it does not affect our core services.

We at Robert Xhosa® Taxi Cab, Inc. are in the pursuit of excellence and financial success with uncompromising services which is why we decided to start our taxi cab business. We are quite optimistic that our values and quality of service offering will help us drive Robert Xhosa® Taxi Cab, Inc. to enviable heights and also help us attract the number of clients that will make the business highly profitable.

We will be dedicated to establishing good business relationships with our clients by giving them value for their money and reasons for them to hire our services again.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and highly reliable services and that is exactly what we will do. We are open to the use of latest technology in the taxi cab services line of business.

No doubt, our excellent customer service and the quality of services we offer will position us to always welcome repeated customers and handle massive deals from both government and corporate organizations.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Robert Xhosa® Taxi Cab, Inc. is owned and managed by Robert Xhosa and his immediate family members. He studied Geography and Urban Planning from the University of Johannesburg, he is a member of South African National Taxi Council and he is well – equipped with the required qualifications and experience to position Robert Xhosa® Taxi Cab, Inc. to favorable compete with leading taxicab brands in South Africa.

3. Our Products and Services

Robert Xhosa® Taxi Cab, Inc. is a standard taxi cab company that is positioned to make profit and favorable compete with leaders in the industry and we are going to do all that is permitted by the law of South Africa to achieve our business aims and ambition.

Our services offering are listed below;

Taxi pick up services
Providing limousine services
Providing luxury sedan services
Providing chauffeur and personal driver services

4. Our Mission and Vision Statement

Our vision is to become the go – to taxi cab company in the whole of Johannesburg with active presence in key cities all around South Africa.
Our mission as a standard taxi cab company is to develop a highly successful business that provides quality automobile transportation services in our city and to become a standard for the ideal taxi cab business not only in Johannesburg but throughout South Africa.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our taxi cab services company on the right business foundation.

We want to build a business of dedicated workforce that will go all the way to ensure that our customers are satisfied and they get value for their money. We are aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why we will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our taxi cab services company will be anchored on the team not on any individual.

With the wide range of our service offerings, we are only expected to employ more than is required to run a conventional taxi cab services business. Definitely, we will have various employees to man the various services offering of Robert Xhosa® Taxi Cab, Inc. .

Robert Xhosa® Taxi Cab, Inc. will employ professionals and highly skilled people to occupy the following position;

Chief Executive Officer

IT Specialist

Admin and HR Manager

Marketing and Sales Executive

Professional Drivers
Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions
Creates, communicates and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Accountable for installation, repair and maintenance of GPS car tracking device for the organization
Responsible for managing the e – ticketing aspect of the business
In charge of choosing the GPC car tracker components and software to be used and specifying the requirements for the project
Monitors all our taxi that are plying different routes
Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Designs job descriptions with KPI to drive performance management for clients
Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Defines job positions for recruitment and managing interviewing process
Carries out induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversees the smooth running of the daily office activities
Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
Writes winning proposal documents, negotiate fees and rates in line with company policy
Responsible for handling business research, marker surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluate new plans for expanding sales
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the company
Responsible for preparing financial reports, budgets, and financial statements for the organization
creates reports from the information concerning the financial transactions recorded by the bookkeeper
Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for one or more properties.
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensuring compliance with taxation legislation
Handles all financial transactions for the company
Serves as internal auditor for the company

Professional Drivers

Drives taxi cabs et al as assigned by the management
Maintains a logbook of their driving activities to ensure compliance with federal regulations governing rest and work periods for operators.
Keeps a record of vehicle inspections and make sure the cab is equipped with safety equipment
Inspects vehicles for mechanical and safety issues and perform preventative maintenance
Complies with taxi driving rules and regulations as well as with company policies and procedures
Reports defects, accidents or violations

Client Services Executive/Front Desk Officer

Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
Manages administrative duties assigned by the manager in an effective and timely manner
Consistently stays abreast of any new information on the company’s services, promotional campaigns etc. to ensure accurate information is supplied to clients
Receives parcels/documents for the company
Distribute mails in the organization
Handles any other duties as assigned by the line manager

6. SWOT Analysis

A close study shows that taxi cab business is one of the many businesses that can easily generate sales with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard taxi cab business with the intention of selling our franchise all across Africa which is why we have decided to subject our business to SWOT Analysis.

Ordinarily, we can successfully run a taxi cab service without the stress of writing a detailed business plan, but because we intend becoming leaders in this line of business, we don’t have any option other than to follow due process.

We hired the services of Mrs. Jacinta Zuma, a Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Robert Xhosa® Taxi Cab, Inc. .;

The strategic locations we intend covering, the Business model we will be operating on, ease of payment (e-Ticketing options), wide range of comfortable cars, highly trained and courteous drivers and of course our excellent customer service culture will definitely count as a strong strength for Robert Xhosa® Taxi Cab, Inc.

So also, we have a qualified team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details.

A major weakness that may count against us is that we are a new taxi company and we don’t have the financial capacity to compete with multi – million dollar taxi cab companies that are already influencing the direction of the industry.

Opportunities:

The fact that we are launching out in the heart of Johannesburg which is the largest city in South Africa, and is one of the 50 largest urban areas in the world, provides us with unlimited opportunities to market our services to a large number of corporate organizations, travel and tours agencies, hotels, government organizations and households.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our services; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power especially for luxury services like taxi cabs. Another threat that may likely confront us is the arrival of a new taxi cab company within same locations where we operate. Government policies can also pose a major threat to businesses such as ours.

7. MARKET ANALYSIS

Market Trends

If you are conversant with the trends in the taxi industry in South Africa, you will notice the embrace of e-ticketing. The truth is that the taxi industry in South Africa has begun adopting e-ticket fare collection system, which will make commuters lives easier by not having to carry cash or worry about taxi drivers not having enough change for them. The e-ticketing project is expected to be expanded to other taxi routes, with the aim of completing a national rollout within five years.

In South Africa, the taxi e-ticketing system is owned and managed by FairPay and TaxiChoice – and the commercial arm of Santaco is currently the sole shareholder, with Curve Group Holdings as the primary technology partner. Chairman of TaxiChoice, Jothan Msibi, said the first phase – which is the JPM route – will enable commuters to load their FairPay cards via point of sale (POS) devices and kiosks at taxi ranks, though eventually these services will also be available in selected retail stores.

Aside from being able to process card payments, the equipment installed in taxis also contains a GPS device, and can act as a Wi-Fi hotspot, providing commuters with internet connectivity while they travel.

Technology has indeed played a major role in this industry; especially in cutting cost and enforcing safety and monitoring measures. There is hardly any taxi cab company that does not have GPS car tracker installed on all their cabs. It helps them in monitoring their fleets and also in planning and budgeting.

8. Our Target Market

Prior to choosing a location to launch our taxi company, we conducted our feasibility studies and market survey and we were able to identify those that will benefit greatly from our service offerings.

Those who will benefit from our service offering are households, corporate organizations, travel and tour agencies, hotels and government agencies. Below is a list of the people and organizations that our taxi cab services are designed for;

Celebrities and public figures
Even planners (limousine rental services for wedding and social functions)
Travel and Tour Agencies
Corporate Executives
Business People

Our Competitive Advantage

The taxi cab business is easy to set up especially if you have the finance to acquire comfortable cars and the ability to run and manage a business. It means that the possibility of taxi cab business springing up in the location where our company is located is high. We are aware of this that is why we decided to come up with a business concept that will position us to become the leader in Johannesburg – South Africa.

We can confidently say that the strategic locations we intend covering, the Business model we will be operating on, ease of payment (e-ticketing options), free Wi-Fi services in all our taxis, wide range of highly reliable and comfortable cars, limousines and SUVs, highly trained and courteous drivers and of course our excellent customer service culture will definitely serve as competitive advantage for Robert Xhosa® Taxi Cab, Inc.

So also we have a qualified team that can go all the way to give our clients value for their money;. For the time being, Robert Xhosa® Taxi Cab, Inc. has no real competitors that can match the quality of services we offer and our business offerings. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Robert Xhosa® Taxi Cab, Inc. is established with the aim of maximizing profits in the taxi cab services industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis.

We will ensure that we leverage on our strength and the opportunities available to us in South Africa market to generate enough income that will help us drive the business to stability. We will go all the way to explore every available sources of income in the Taxi cab services industry.

Below are the sources we intend exploring to generate income for Robert Xhosa® Taxi Cab, Inc. .;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual clients who would need the services of taxi cab companies.

We are well positioned to take on the available market in Johannesburg and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow our taxi cab services business and our clientele base.

We have been able to examine the taxi cab services market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Johannesburg – South Africa.

First Fiscal Year: R200,000
Second Fiscal Year: R550,000
Third Fiscal Year: R950,000

N.B : This projection was done based on what is obtainable in the taxi cab industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

The marketing strategy for Robert Xhosa® Taxi Cab, Inc. is going to be driven by excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referrals from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like taxi cab services.

Robert Xhosa® Taxi Cab, Inc. is strategically located and we are going to maximize the opportunities that are available which is why we spent more to locate the business in a location that will be visible and enable us to access our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of Robert Xhosa® Taxi Cab, Inc. Robert Xhosa® Taxi Cab, Inc. is set to make use of the following marketing and sales strategies to attract clients;

Introduce our taxi cab services business by sending introductory letters alongside our brochure to corporate organizations, travel and tour agencies, hotels, event planners, households and key stake holders all across Johannesburg, Pretoria with Sandton, Vereeniging, Vanderbijlpark, Germiston, Roodepoort, Centurion, Krugersdorp and Kempton Park, and Tambo International Airport and some of the other major cities within the metropolis
Print out fliers and business cards and strategically drop them in offices, car parks, libraries, public facilities and train stations et al.
Use friends and family to spread word about our business
Post information about our company and the services we offer on bulletin boards in places like car parks, schools, libraries, and local coffee shops et al
Place a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
Leverage on referral networks such as agencies that will attract clients who would need our services
Advertise our taxi cab services company in relevant magazines, newspapers, TV, and radio stations.
Attend relevant automobile expos, seminars, and business fairs et al to market our services
Engage in direct marketing approach
Encourage the use of Word of mouth marketing from loyal and satisfied clients
Join local chambers of commerce and industry to market our product and services

11. Publicity and Advertising Strategy

Robert Xhosa® Taxi Cab, Inc. is set to establish a standard for Taxi cab businesses in Johannesburg and throughout South Africa which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rules on how to advertise or promote a taxi cab business.

The challenge is that most small taxi cab companies do not have the required money to pump into publicity and advertising. The cash they have are usually reserved to take care of overhead and operational cost. Here are the platforms we intend leveraging on to promote and advertise Robert Xhosa® Taxi Cab, Inc;

Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
Advertise our business in relevant magazines, local newspaper, local TV and radio stations
Promote our business online via our official website
List our business on local directories (yellow pages)
Sponsor relevant community programs
Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
Install our billboards in strategic locations in and around Johannesburg
Direct coupon mailing approach
Engage in roadshows from time to time in target communities in and around Johannesburg
Distribute our fliers and handbills in target areas in and around Johannesburg
Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
Ensure that all our staff members and drivers wear our branded shirts and all our taxi are branded with our company logo

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the taxi cab services line of business in Johannesburg – South Africa, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they pay in advance for upward of 3 months. The prices of our services will be same as what is obtainable in the open market and it will be based on miles covered and time.

Payment Options

The payment policy adopted by Robert Xhosa® Taxi Cab, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of South Africa.

Here are the payment options that Robert Xhosa® Taxi Cab, Inc. will make available to her clients;

Payment with cash
Payment via online bank transfer
Payment via check
Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payments for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard taxi cab company in Johannesburg – South Africa and here are the key areas where we will spend our startup capital;

The total fee for incorporating the business in South Africa – Name reservation application costs R50 and company registration R125
The budget for permits and license – R1,000
The cost for hiring Consultant – R2,500.
The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office) – R7,000
The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – R5,400.
Cost for payment of rent for a suitable Office facility for 12 months at R1.76 per square feet in the total amount of – R65,600.
The cost for Start-up inventory (fueling, car tracking devices and accessories) – R50,000
The cost for office remodeling (construction of racks and shelves) – R7,000.
The total cost for financing the acquisition of the first set of cars and limousines – R200,000
The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – R15,000
Other start-up expenses including stationery ( R500 ) and phone and utility deposits ( R2,500 ).
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – R30,000
The cost of launching our official website – R600
The cost for our grand opening party: R15,000
Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – R5,000

Going by the report from the market research and feasibility studies conducted, we will need over three hundred and fifty thousand ( R350,000 ) South African Rand to successfully set up a small scale but standard taxi cab company in Johannesburg – South Africa.

Generating Startup Capital for Robert Xhosa® Taxi Cab, Inc. .

Robert Xhosa® Taxi Cab, Inc. is a business that will be owned and managed by Robert Xhosa and his immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

Generate part of the startup capital from personal savings and sale of stocks
Generate part of the startup capital from friends and other extended family members
Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about R100,000 ( Personal savings R80,000 and soft loan from family members R20,000 ) and we are at the final stages of obtaining a loan facility of R250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Robert Xhosa® Taxi Cab, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our taxi services a little bit cheaper than what is obtainable in the open market. We are prepared to survive on low profit margins for a short time.

Robert Xhosa® Taxi Cab, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Acquiring facility with enough parking lots and remodeling the facility: In Progress
Acquiring of cars and limousines: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Printing of Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the needed car tracker, e – ticketing devices, Wi – Fi devices, electronic appliances, office appliances etc: In progress
Creating Official Website for the Company: Completed
Creating Awareness for the business both online and in the neighborhood: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party/launching party planning: In Progress
Establishing business relationship with key stakeholders in the industry: In Progress

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How do I start a private metered taxi business?

How the meter taxi system operates in South Africa

In South Africa’s major cities such as Durban, Johannesburg and Cape Town the metered taxi companies negotiate “ranking” facilities at the hotels, airports (via ACSA) and with large retailers and at shopping malls such as the Waterfront in Cape Town and Sandton City in Johannesburg. But the majority of their business is obtained by telephone bookings.

Who grants licences to operate?

The Provincial Taxi Council grants licences to private operators or drivers after consultation with local government and existing operators. The system is demand-driven, responding to requests from the private sector, rather than supply-driven, whereby licences are offered to those who qualify.

The grading system

Metered taxis are graded in South Africa. There are three grades.

Grade A: Vehicles not more than five years old as determined by their first date of registration. They have air conditioning, advanced braking systems, electric windows and other attributes determined by the grading board.
Grade B: Vehicles not more than eight years old as determined by their first date of registration, with air conditioning and other attributes as stated by the grading board.
Grade C: These are smaller and or older vehicles of types, standards and attributes determined by the grading board.

Regulations for metered taxis

The conventional non-shared taxi metered taxi has to follow certain regulations. No meter may be used or installed unless it has been tested and sealed by an accredited laboratory) or another institution approved by the SABS.

Meters must be designed so that they cannot be adjusted after being sealed. The seals are not allowed to be broken or tampered with. They must be fitted so the fare is visible to the passengers.

Operators of metered taxi vehicles must ensure that the driver keeps a logbook containing the following:

Date and time passengers picked up and dropped off for each journey
List the number of passengers carried
The origin and destination of each passenger conveyed
The fare charged and the number of kilometres travelled between point of origin and destination
The holder must maintain all the logbook records for a period of five years

In Johannesburg, Safe Cab charges R7.50 per km and R1.70 standing time. Most companies charge between R7.50 and R10 per km, but, as of yet, there is no standardised tariff system in place. However, this is expected to change before the 2010 FIFA World Cup™.

Legal requirements

Other legal requirements to start a taxi business will vary from one area to another so it is best that you contact your local municipality for the complete list of documents and permits that you need. You will also have to register your company, prepare a business plan and register with SARS.

A Few Other Basics

Insuring your vehicles is essential. It’s unlikely that you would have the cash reserves to replace stolen or damaged vehicles or to deal with the serious insurance issues that come with transporting the public.

Maintenance

Many meter taxi companies do not run a fleet of cars. They work on the system that the taxi driver must own his/her car and as the owner are liable for maintenance of the car.

Reputable companies that operate in this manner have a safety officer to inspect the cars that represent the company. If you have your own fleet, maintenance is for your account and must not be neglected as your business depends on reliable and safe transport.

Where to find meters

Many local metered taxis are fitted with “Tel-A-Fare” which is a locally designed and assembled meter. It uses the latest technology and components. The meter offers a choice of two separate fares and a built-in memory which records all accumulated trips and takings. They retail at R1600 including installation. Cell phones and radios work well as forms of communication with drivers. Two way radios can be installed in vehicles from around R750.

Where to get a Taxi Permit

Any person wanting to start a taxi service must apply to the National Transportation Commission or a local road transportation board for a permit to operate a taxi. Other laws that will affect road transportation are:

Cross-Border Road Transport Amendment Bill: Draft (Gazette 29190, Notice 1297)
Cross-Border Road Transport Act (No. 4 of 1998)
National Land Transport Transition Amendment Act (No. 26 of 2006)
National Road Traffic Amendment Act (No. 20 of 2003)
National Road Traffic Act (No. 23 of 1996)
National Roads Amendment Act (No. 24 of 1996)
Road Traffic Laws Rationalisation Act (No. 47 of 1998)

For more information

Department of Transport website on http://nasp.dot.gov.za

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A Guide on How to Start A Taxi Business in South Africa

Updated on 22 November 2019

The department of transport says on its website that the taxi industry is an over R40-billion per annum industry, with about 200 000 taxis, that employ approximately 300 000 direct and indirect job opportunities, which includes driver, taxi marshals and administrative support.

According to Profitable Venture , there are niches within the taxi industry which include children’s taxi services, health taxi, water taxi service, a car rental, a limousine service and a minibus taxi.

Maroba Maduma, communications executive at SA Taxi , shares the ins and outs of starting a taxi business in South Africa.

Industry overview

According to Maroba Maduma, communications executive at SA Taxi Foundation, the minibus taxis are the dominant mode of public transport.

“While rail and bus networks serve as a trunk service in parallel with minibus taxis, minibus taxis are a key feeder into these services – transporting passengers their first and last mile.

“The mini-bus taxi operators are under quite a lot of financial strain with the increasing costs of operating their businesses,” says Maduma. SA Taxi is an independent financer of minibus taxis and a developmental credit provider. Their areas of focus include developing the taxi industry and ensuring its sustainability.

“The current lack of a government subsidy has been mentioned in a Competition Commission report and it would seem that the relevant ministries will be putting in the work to help this critical industry to thrive.”

Initiatives by the government include the Taxi Recapitalisation Programme. Last year Minister of Transport Fikile Mbalula announced that the government has reintroduced the programme that will see old and unroadworthy taxis being scrapped at sites across the nine provinces over five years.

According to the South African Government News Agency , the Taxi Recapitalisation Programme allows taxi owners to be compensated with R124 000 for each taxi demolished through the programme, an increase from the previous R91 100. The programme caters for taxis manufactured before 2007, with government aiming eliminate 135 894 such vehicles.

On its website, the department of transport says it will be reviewing the Taxi Recapitalisation model to improve its effectiveness and affordability. Expenditure on the review is projected at R188.5 million over the medium term (2015/16 to 2017/18).

Maduma says that SANTACO has shown a willingness to have more tech introduced into the industry. “There has been businesses that have tried Wi-Fi in the ranks and in the taxis, some are still doing it.

“There are also talks around electronic payment, with a successful proof of concept having been done in the Gauteng area as soon as last year.”

Maduma also says that advertising on and in the taxi is something that has also been tried in various forms. “Other pilot projects are being run to see the commercial viability, the logistical capability from a national roll-out perspective as well as the experience for the commuter.”

We’ve also seen the launch of Apps like AftaRobot, a transport management technology platform.

Opportunities

In a previous interview with SME South Africa , Maduma said they have a skills certification for taxi rank technicians, Project Refentse, which “upskills young mechanics by giving them formal theoretical and practical training, but also by providing them with tools for carrying out their trade when they are done with the course”.

SA Taxi have also previously provided incubation support services to meter taxi owner-drivers, and supported local emerging artists and designers through the SA Taxi Foundation.

Maduma also said that young people who are eager should take advantage of opportunities within the industry, from mobile payments and access to information for customers to fleet management and revenue tracking and safety.

He added: “In addition to the need for trainers, accountants, and management specialists, there is enormous scope for IT, marketing, business development, and business innovation professionals who can grow the industry into the future.”

Maduma also said that with the world growing into a globalised, self-service, on demand, data driven and customer experience dominated environment, there will also be a need for daring, business minded people who can design management tools for taxi fleet owners, human resource strategies specific to this fluid industry, route management technology etc.

Getting started

According to Maduma, to start a taxi business, taxi operators must first be a part of an association in order to gain access to a route and operating licence. “Taxi operators pay a fee to join an association which enables the operator to apply for an operating licence.

“Taxi associations self-regulate the servicing of routes to ensure routes are not over supplied and that minibus taxis can operate profitably. There are currently about 1 200 taxi associations in South Africa.”

Maduma also says that associations are awarded the right to operate a route by the provincial regulating entity (PRE) through a registration process. “Route allocations are managed by the Registrar’s Administration System (RAS).

“The RAS system registers taxi operators, taxi associations and details of their operations, including routes. The PRE determines the number of operating licences to be issued per route based on an integrated transport plan which considers the spread of scheduled and unscheduled services required across various transport modes.”

According to Maduma, operating licences, issued by the Operating License Administration System (OLAS), authorise an operator and vehicle to provide a specified transport service.

To apply, prospective operators must provide the following:

Association motivation
Route description details
Driver’s license
Vehicle registration certificate
Tax registration number

Law and regulations

Maduma says the taxi industry is a self-regulated industry. “Licences (mentioned above) are tied to an operator, vehicle and route and expire after seven years, but can be renewed based on roadworthiness, compliance and a review of the route.

“Operating licences can be transferred between operators and are therefore tradable. However, the licences do not hold significant value and are not commonly traded.”

Setup costs

Buying the vehicle.

In order to purchase a mini-bus, an aspiring operator will need to have money for a deposit, says Maduma. “The amount ranges dependent on the customers risk profile and the value of the vehicle being purchased.

“The deposits can range from a zero deposit (in rare cases) all the way to R150 000 if the asset is quite expensive.”

According to Profitable Venture , you can apply for financing at a commercial bank, the Industrial Development Corporation and the Khula Enterprise Finance by Sefa.

Monthly running costs

A taxi operator has to pay for fuel and oil, service of the asset, changing of tires and other asset maintenance related costs.

There are also association fees that must be paid on a monthly basis.

According to Maduma, location is very important for taxis. “It has to be easily accessible, central, close to essential amenities and businesses.

“There are some routes that are more profitable than others, meaning competition to get onto those routes is quite high. One however cannot simply choose to start operating on a brand-new route as expressed in the answer above on how these are regulated.”

Maduma suggests that you enquire about your preferred route from the local association. “However, your ability to get onto a route depends on the availability of routes in that area and the willingness of the association in that area to take on new operators. This is regulated by the relevant association.”

Route description detail

There are short distance and long-distance routes. “Each of these have a starting point and an end point (example used for short distance is a 23km route from Soweto to Johannesburg),” explains Maduma.

“Depending on the route, there will be different associations, different executives that are responsible for that route and give permission to operate on the route, different association costs to that route etc.”

Sales and marketing

Depending on the routes, the average profit that a mini-bus taxi operator who does short distance can make per month is R25,000 and for long distance the average profit is R37,000 per month.

Maduma says SA Taxi predominately uses direct marketing to reach their customers.

“Flyer drops at the ranks and at taxi associations have so far been very effective way of getting customers to know more about our products.

“There is also online marketing which works for us, as well as the biggest draw card, word of mouth,” he says.

“A lot of our business comes from repeat customers that are happy with our service and offerings, so normally they come back to us whenever they want to grow or maintain their businesses.”

Maduma says when the economy shrinks and less people have a need to get from place to place, the industry suffers. “The rising operating costs such as increases in fuel prices and cost of parts, puts a lot of stress on the earnings of the operators.

“To survive some of these challenges, some operators have deals with private sector companies and act as staff transporters for them, they also use their vehicles as mobile billboards and allow brands to advertise on them.”

Maduma says SA Taxi, through its rewards program has partnerships with fuel companies helping the operators get fuel rebates, as well our partnership with Bridgestone which makes an OEM (original equipment manufacturer) grade tire specifically for the taxi industry at a much more affordable price.

“These types of initiatives and others not mentioned here are efforts by us and the operators to keep the businesses sustainable,” says Maduma.

COVID-19-related challenges

According the South African Government News Agency, during the lockdown period, public transport vehicles must reduce the number of maximum passengers to 70% of the licensed capacity, with no masks.

Alternatively, all minibus and midi-bus taxi vehicles are permitted to load their maximum 100% passenger loading capacity as provided for in their operating licenses, provided that all passengers are wearing masks. The masks must be either surgical masks or N95 respiratory masks.

South Africa’s 21-day lockdown started on 27 March 2020 and it was extended until end of April 2020.

In light of COVID-19 and the lockdown’s challenges, Maduma says that in adhering to the measure set by the Minister of Transport, taxi operators that are operating during this period are limited to 70% capacity in their vehicles and restricted working hours.

“They are doing this whilst keeping the cost per seat the same, which means that they make less per trip at the same cost per trip as they would have made at full load,” explains Maduma.

“Their expenses haven’t gone down as significantly as their ability to earn has during this period.”

In regards making sure the passengers are wearing masks, Maduma says it is not clear who will be supplying the masks for the passengers. “SA Taxi has donated R3million towards the purchase of masks and sanitizers in an effort to help the commuters and taxi drivers to keep safe during this time.

“SA Taxi will also be providing our employees with masks during this period and we call on other employers of essential service workers to contribute towards the masks to protect their own employees from infection while traveling to work.”

Training and support

According to Maduma, an aspiring taxi operator would have to approach the association for assistance and guidance. “The most important part of this business is understanding how the industry is structured and operates; this information resides within the associations themselves.

“Then there is a need to acquire the asset and for that, one then needs to have a deposit. SA Taxi funds the operators in the form of vehicle finance for the minibus, however the deposit is something that the operator will have to come up with themselves.

“The majority of new operators in the industry are former drivers who understand and have worked in the industry for a while,” Maduma explains.

Organisations to follow

Department of Transport is responsible for the regulation and coordination of transportation in South Africa.
South African National Taxi Council (SANTACO) is the governing structure of the taxi industry.
National Taxi Alliance (NTA) is an alliance of independent taxi associations.
The South African Transport Allied Workers Union represents the labour force and its activities vary from province to province.
Transport Education Training Authority provide an innovative Quality Assurance and Skills Development Framework in a cost-effective manner to exceed stakeholder/government Service Level Agreement (SLA) and requirements.
Arrive Alive is a road safety campaign.

Startup advice

Here is Maduma’s advice for those who want to start a taxi business in South Africa:

1. Get advice from those who have successfully been in the industry for many years.

2. Save money for the deposit to purchase the minibus taxi.

3. Choose your vehicle wisely, some brands do not have the tenacity to put up with the gruelling demands of the taxi industry.

4. Approach a financier that sees you as a businessman – this is to ensure that you have the required business support.

5. Choose your route wisely.

6. Be prepared to spend many hours working, this is how any entrepreneur makes a success of themselves – put in the hours in order to grow.

See also: Creating Entrepreneurs in The Taxi Industry

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7 Tips for Starting a Taxi Business… and Keeping It Running

Excellent service. Nice and clean car. Polite driver. All these make for an ideal taxi service company, that one business you’ve been wanting to have. Now the question is — how do you start your taxi business and keep it running?

That’s probably just one of the many questions that comes to mind when you’re seriously considering starting a taxi service business. Before you start to worry unnecessarily, here are some tips to keep in mind. These may not answer all your questions, but they’re guaranteed to help convince you that it’s time to give it a try.

1. See Who’s Out There

As in any investment, it is important to know the competition — and we’re not just talking about other taxi service companies in your area. Find out how many competitors are operating in your area. Check out their websites, ads, and social media accounts, or ask around for feedback about their services and rates. If you feel you’ve done enough research, find out what else you could offer to make passengers choose your company.

It is also wise for you to find out whether there’s a need for taxi service in your area. Or whether there is still room for one more. Your area may probably be too small to accommodate several companies, or worse, there is not much demand for taxis.

2. Figure Out the Ride

How many cars can you afford? Whatever your budget is, consider these when looking for vehicles for your fleet:

Clean and visually attractive (if you want to be an on-demand taxi service company)
In good condition
Luggage space
Already modified for taxi use (if available)

Choosing already-modified vehicles will be helpful because you will no longer need to buy taxi meters, paint, and signs.

3. Get Your Papers in Order

Business permits and good insurance coverage are your must-haves before you start operations because there will always be regulating bodies that will conduct inspections, sometimes randomly. Have these two ready — and updated — to avoid paying unnecessary fines.

Any business needs a permit to operate legally. Find out what the requirements are and secure a business license from the concerned government office in your area before. You will need a business license to identify your business, and for tax and accountability purposes.

Have your vehicles registered and insured. Insurance policies are expensive, but you must have them before you begin to operate. Check your agent or those who are already in the taxi business for referrals and other concerns.

4. Plan for Office Space

You should look for a property big enough to accommodate your cabs, and still have some space that would serve as your office. Consider proximity to your preferred service areas in choosing the property for your garage office.

You will need the office space to accommodate a few staff whose tasks will be to ensure that your taxi service is efficient.

5. Line Up Your Team

Hire people and choose them well. Get a handful of office staff and drivers. Remember that passenger safety and convenience should be your main considerations in choosing your future employees.

When hiring drivers, check whether they’re licensed professional drivers, ask for previous records, and do background checks if you have time. You might also want to consider hiring extra drivers, even on an as-needed basis, in case one of your full-time drivers is unavailable.

For your lean office staff, get people to act as dispatchers. This person should be efficient and ready to handle requests made through SMS facility, online accounts, and phone.

6. Spread the Word

Everything’s been set up and all you need to do now is get the word out. Start with traditional channels — newspaper ads, phone directory, pamphlets. Advertise your service but make sure to put something that will catch the reader’s attention. Coupons, perhaps? Or discounted fare on the first ride? Whatever won’t hurt your budget could work.

And of course, go online. Put up a website if you can and offer a service where people can book online. Go social. Create social media accounts — it’s cheap and it’s a sure way of getting an audience. When you’ve set up all these channels, always make sure to respond quickly.

7. Observe, Make Mistakes, Learn

Starting a business is never easy. You’re bound to commit mistakes, especially if this is your first business venture. Just be patient; give yourself time to observe the operations and introduce improvements as you go along.

Remember, these are just tips to get you started. The hard work comes later and your success depends largely on how determined you are to make your company big.

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The ins and outs of starting a taxi business in south africa.

The taxi industry in South Africa has been given a bad reputation over the last few years, but what very few realise is that it’s a very lucrative business opportunity for taxi owners. There will always be commuters; hence there will always be a business opportunities available for taxi operators – learn the ins and outs of starting a taxi business in South Africa

Who to register with

As with any other business, owning a fleet of taxis requires planning. Planning that involves fleet management and acquiring the necessary paperwork to operate in a certain vicinity. After the business plan and funding has been obtained, the taxi owner must register his business with the appropriate South African agencies, including the Companies and Intellectual Property Registration Office (CIPRO), the Department of Labour and the Department of Transport. Thereafter the licensed taxi driver is free to operate and can be hired for business.

What you need to get started

The most important certificate for a taxi operator to have is a route license. The taxi association will upload the driver and vehicle details on a database, which will then in turn show if the route is profitable or not. If there are too many taxi’s on the same route, then the likelihood of the driver making a profit will be reduced.

The routes are also allocated and controlled by local governments, but the taxi association’s task is to be very careful in making sure that there aren’t too many drivers running the same route. They basically make sure that the routes are viable. This will also ensure that no conflict will arise between drivers, even if it may seem like the inevitable –given the stigma of South Africa’s taxi operators.

Start up capital

Commonly used vehicles are Toyota or Nissan taxies. These are called the premium vehicles in the taxi industry because of their reliability. These taxies retail from about R100 000 to about R340 000, but for the overall cost that would include paying your license and taxi association fees, the total cost can amount up to R350 000 to start a taxi business.

Every industry has its flaws, and every business comes with financial gains and financial losses. It’s up to the taxi operator to ensure that his business runs smoothly. Although minibus taxis are a familiar sight on South Africa’s roads, the inner workings of the business are not generally well-known. That is why before venturing bull-headedly into this industry, it’s best to do the necessary research.

Speak to someone in the know

Another great way to find insight into the world of taxi operators is to speak to a driver about the ins and outs of the business. You will be able to get a better feel for it and even learn a few tricks of the trade amongst the rest of the drivers. People are always willing to share if you are willing to ask.

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Starting Minibus Taxi Business In South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans , Transport Industry

Starting a minibus taxi business in South Africa is a rewarding venture. South Africa’s minibus taxi industry plays a crucial role in the country’s public transportation system, providing millions of people with a convenient and affordable way to get around. Minibus taxis in South Africa are the most available and most affordable form of public transportation used by the majority of people. Despite some people owning their own vehicles there are still innumerable numbers of people needing public transport. According to the South African National Taxi Council, the minibus taxi industry transports more than 16 million per day. This article will outline how to start the minibus taxi transport business in South Africa and the minibus taxi business plan – PDF, Word and Excel.

Market Research

The public transportation sector is extremely broad and is also characterised by fierce competition. So before you set out to start your minibus public transportation business in South Africa, you have to do some extensive market research to get a grip of the industry. You must appreciate that minibus taxis are different from other public service vehicles including regarding seating capacity. This means you cannot just service any route you want and thus you will have to research about that.

There are many ways in which you can package your services e.g. catering for a particular route doing pick and drops. You could do airport pickups or ferry school kids to and fro school. You could specifically niche by focusing on corporate clients where you ferry them to and fro work daily. These are just some of the possible services one could offer.

So the point is you must do market research and decide which type of services you want to offer, and for which routes. Ensure that you study existing players’ business structures, strategies, marketing approaches and pricing regimes plus so much more. Be very thorough in your pursuit to gather as much information so that you make informed decisions in building your business. That’s why it is essential for you to have a detailed minibus taxi business plan before you start this business.

Premises, Vehicles And Equipment

You will need minibuses since they will be the major component of your business. The number of minibuses will depend on your intended scale of business operations and also the amount of capital which you have. You will have to get the minibus taxis branded (if needs be; it depends on your marketing approaches). You will need to get equipment for the minibuses that are mandatory with respect to regulations. We are talking about things like fire extinguishers, emergency warning triangles, jacks and so on – basically things that are mandatory by law and are necessary for preparedness to deal with any incidentals. When it comes to fleet management you can choose to have your own garage/workshop or you can outsource services as and when you need them. Depending on the number of minibus taxis you will be operating you might need a base of operations for communication purposes (a dispatch centre of sorts). That essentially would bring us back to the issue of having your own garage or workshop which could also play that role all in one.

The other important decision to make is whether to purchase brand new minibus taxis or second hand vehicles. Ideally it will be better to purchase brand new minibus taxi vehicles as they are more reliable and efficient with low repair and maintenance costs. However, if you have limited capital, then you may start the minibus taxi business with used vehicles which are cheaper. You have also to consider the seating capacity of the minibus taxis. This will depend on your operational strategy and the routes which you want to service. The most common modern model for minibus taxis in South Africa is the Toyota Quantum. The other modern models used in South Africa include the Nissan NV350 and Mercedes-Benz Sprinter. The costs of purchasing the minibus taxis and equipment should be included in your minibus taxi business plan.

Maintenance & Repairs

In the realm of South African minibus taxi operations, the importance of maintenance and efficient repairs cannot be overstated. It’s a linchpin of ensuring the safety of passengers and the sustainability of your business. Preventative maintenance takes center stage, involving regular checks of critical components like the engine, brakes, tires, lights, and more. These proactive measures not only enhance passenger safety but also extend the lifespan of your fleet, ultimately reducing the long-term costs associated with repairs. A well-maintained fleet not only instills confidence in passengers but also translates to fewer service interruptions, contributing to higher customer satisfaction and loyalty.

The expertise of skilled technicians is equally essential. Minibus taxis endure considerable wear and tear from daily operations, making the competence of your mechanics and technicians paramount. It’s crucial to have access to professionals who can diagnose and address issues promptly, minimizing downtime. Moreover, forging strong partnerships with reputable repair shops and spare parts suppliers can streamline the repair process, ensuring that your vehicles spend less time off the road.

Budgetary considerations play a pivotal role in this equation. Creating a dedicated budget for maintenance and repairs is essential to ensure that these expenses are accounted for without negatively impacting your financial stability. While cost-cutting measures may be tempting, investing in quality maintenance and repairs ultimately pays dividends by reducing unforeseen repair expenses and maintaining a fleet that passengers can rely on. Exploring strategies such as bulk purchasing of spare parts and negotiating maintenance contracts with trusted service providers can help optimize your budget, ensuring that your minibus taxi business remains both safe and financially viable.

Minibus Taxi Services

There are many possible services to offer in this is type of business including the usual pick and drops, ferrying school kids, airport pick ups and private hires. One of the key factors in choosing the type of services to offer is the distance to be covered. For instance, if you plan on servicing a long distance route, for instance 150 kilometres that would mean you can do pick and drops along the way.

Alternatively you could use a booking system to ensure you only ferry people travelling the whole distance. You could also offer hiring services for a broad range of customers. If it is intra-city you can also follow the same approaches i.e. pick and drops, ferrying full-distance passengers or offering hiring services. If you are enterprising enough and always have an eye out you can notice many other services that you can offer.

Routes are the lifeblood of any minibus taxi business in South Africa. When embarking on this entrepreneurial journey, it’s essential to strategize your routes effectively to ensure the success of your venture. The first route category to consider is connecting the bustling City Centre (CBD) to and from nearby residential areas. These routes cater to the daily commuting needs of residents, providing a convenient and reliable means of transportation to work, shopping, and other activities in the city center. Efficiency and timeliness are key in meeting the demands of this busy crowd.

Expanding your reach, consider establishing routes that connect different residential areas within a city. Passengers often rely on minibus taxis for social visits, events, or errands within their city. By providing comfortable and efficient transportation options, you can tap into the steady demand for intra-city travel.

To broaden your revenue potential, explore inter-city routes that connect major cities in South Africa. People travel between cities for business, leisure, and family visits, presenting an opportunity for your minibus taxi business to thrive. Additionally, consider routes that bridge the gap between urban centers and rural areas, catering to the transportation needs of residents who rely on these services for access to essential facilities. Operating in rural areas requires careful planning and a commitment to serving these communities.

Minibus Taxi Licences and Insurance

To operate a minibus taxi business in South Africa, there are some legal requirements you have to adhere to. All your vehicles should be registered and have a valid vehicle licence which is renewed annually. Any person that transports passengers in South Africa must obtain a public operating licence, this applies also to minibus taxi drivers. A public operating licence is a permit or document giving drivers permission to transport people for public gain. All your drivers should also have drivers license. The minibus taxi drivers should also have have a professional driving permit for driving passenger vehicles. It’s important that you adhere to all the regulation otherwise you risk getting fined and losing your operating license.

When operating a minibus taxi business in South Africa, it is important to protect all of the assets of your business. Appropriate and adequate insurance coverage is an important part of protecting your taxi business. It is better to take out comprehensive insurance policies for all your vehicles. This is the most extensive form of insurance and covers you in the event of theft, hijacking, loss and/or damage caused by an accident, fire and natural disasters, and claims made against you by third parties where you are responsible for the damage to their vehicle. The costs of insurance and licences should be catered for in your minibus taxi business plan.

Minibus Taxi Business Model

The Minibus Taxi Business Model is a straightforward yet critical component of operating a successful minibus taxi business in South Africa. It begins with the purchase of vehicles, followed by the hiring of drivers who will operate these vehicles on specific routes. These routes are carefully chosen to cater to the transportation needs of commuters. Minibus taxis are typically stationed at taxi ranks, where passengers board until the vehicle is full, and they pay a fixed fare for the journey. This model relies on efficiency and passenger capacity to maximize revenue while serving the transportation needs of the community.

The major expenses that minibus taxi businesses encounter include fuel, driver salaries, vehicle repairs and maintenance and the necessary licenses and insurance. Profitability hinges on the number of trips the minibus taxis can complete each day. A higher volume of trips translates to increased revenue, which should ideally cover the substantial expenses, primarily fuel and other operational costs. With careful management and strategic planning, a profitable minibus taxi business can even generate enough revenue to expand by purchasing additional vehicles, thus further contributing to its growth and success in meeting the demands of South African commuters.

Staff And Management

This is informed by your scale of operations. The most elementary scale of operations is by being an owner-driver. If this is your level then you can do all that has to be done without hiring anyone. It becomes a different story when you have several minibuses in operation. You would need more hands on deck to run and manage the day to day business activities.

One of the key things to be on top of is close monitoring of how drivers are conducting their trips. Having to ensure that daily revenue targets are being adhered to by the drivers, responsible vehicle handling and many other things will require some full-time staff. Management can always effectively be done by the owner if the business is relatively small to medium scale. When the business grows to huge proportions you might end up needing to have supervisors, managers and even a workshop or garage. Necessary staff for a medium to large scale business include marketing staff, operations staff, finance and accounting staff. Operations staff includes drivers, conductors, mechanics, supervisors and operations managers. Your minibus taxi business plan should include costs for the wages and salaries of all your staff.

Minibus Taxis

Market for Minibus Taxi Business

Despite the competition, the market for minibus taxis is vast and inexhaustible. According to the South African National Taxi Council, the minibus taxi industry transports more than 15 million per day. This show that the demand for minibus taxis is high in South Africa. The majority of these public transport commuters are low income earning individuals. Minibus taxis are the preferred mode of transport for over 50% of the South African population who earn R3 000 or less per month and can’t afford private transport. A proper marketing strategy should be included in your minibus public transport business.

Keys to Profitability

In the dynamic landscape of the minibus taxi business in South Africa, achieving and maintaining profitability requires a strategic approach and an acute understanding of the market. First and foremost, route optimization is a fundamental aspect. Carefully selecting and fine-tuning your routes is crucial to attracting a consistent flow of passengers. Routes connecting urban centers, residential areas, and transportation hubs tend to yield higher passenger demand. Regularly assessing and adapting to changing commuter patterns ensures that your minibus taxis remain a preferred choice for travelers.

Efficiency in vehicle maintenance is paramount. Regular servicing and maintenance not only reduce repair costs but also instill passenger confidence in the safety and reliability of your fleet. A well-maintained fleet is less likely to experience disruptions due to breakdowns, ensuring a steady stream of revenue. Managing operational costs effectively is another key element. This includes vigilant monitoring of expenses such as fuel, driver salaries, vehicle repairs, and marketing efforts. Implementing cost-saving measures, such as fuel-efficient driving techniques and bulk purchasing of essential supplies, contributes to overall profitability.

Moreover, setting an optimal pricing strategy is essential. Competitive yet fair pricing that takes into account the distance traveled and local market rates strikes a balance between attracting passengers and covering costs with a reasonable profit margin. Maximizing vehicle utilization by ensuring minibuses operate at full capacity during each trip is vital. Offering incentives during off-peak hours can attract additional passengers, while efficient scheduling and reliable service help retain customer loyalty. Building a reputation for excellent customer service and investing in marketing and branding efforts to raise awareness can set your minibus taxi business apart in a crowded market. Compliance with regulations, meticulous financial management, and a commitment to continuous improvement complete the formula for achieving and sustaining profitability in the South African minibus taxi industry.

Advantages of Minibus Taxi Business in South Africa

Embarking on a minibus taxi business in South Africa presents a range of compelling advantages that make it an appealing entrepreneurial pursuit. Firstly, the country’s significant population and urbanization have fostered a robust demand for public transportation. Minibus taxis are instrumental in meeting this demand, serving as a vital mode of mobility for millions of daily commuters. This substantial customer base ensures a consistent flow of passengers, offering a strong foundation for business growth and profitability.

One of the standout features of the minibus taxi business is its inherent flexibility. Entrepreneurs have the liberty to tailor their services according to specific routes, schedules, or even special events. This adaptability allows for a diverse range of business models, from short intra-city trips to long-distance journeys between cities and rural areas, accommodating a wide spectrum of customer needs. With effective route optimization, reliable scheduling, and prudent cost management, the potential for achieving healthy profit margins is significant.

Moreover, beyond its financial benefits, the minibus taxi industry plays a vital role in job creation, offering employment opportunities for drivers, mechanics, administrative personnel, and support staff. Entrepreneurs who venture into this sector contribute to the overall economic development of their communities by providing essential transportation services that enable access to employment, education, healthcare, and social activities. The industry’s relatively low entry barriers further democratize entrepreneurship, making it accessible to a diverse group of individuals interested in participating in South Africa’s transportation landscape. In sum, the minibus taxi business presents a compelling blend of economic potential, adaptability, and community impact, making it an enticing choice for aspiring entrepreneurs in South Africa.

PRE-WRITTEN MINIBUS TAXI BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the minibus taxi business in South Africa, purchase our minibus taxi public transport business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the minibus public transport business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a minibus taxi transport business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the minibus business plan will lay out all the costs involved in setting up and running the minibus taxi business. The business plan is designed specifically for the South African market.

USES OF THE MINIBUS TAXI BUSINESS PLAN (PDF, WORD AND EXCEL)

The minibus public transport business plan can be used for many purposes including:

Raising capital from investors/friends/relatives
Applying for a bank loan
Start-up guide to launch your minibus taxi business
As a minibus taxi project proposal
Assessing profitability of the minibus transport business
Finding a business partner
Assessing the initial start-up costs so that you know how much to save
Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE MINIBUS TAXI TRANSPORT BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

Market Analysis
Industry Analysis
5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
Marketing Strategy
Risk Analysis
SWOT & PEST Analysis
Operational Requirements
Operational Strategy
Why some South Africans in the minibus taxi business fail, so that you can avoid their mistakes
Ways to raise capital to start your minibus taxi public transport business in South Africa

The Minibus Taxi Business Plan package consist of 4 files

Minibus Taxi Business Plan – PDF file (Comprehensive – 73 pages)
Minibus Taxi Transport Business Plan – Editable Word File (Comprehensive – 73 pages)
Minibus Taxi Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 44 pages)
Minibus Taxi Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

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Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding. I would have no hesitation of recommending your business plans to other people.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

GET THE MINIBUS TAXI BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click Buy Now below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

If you want to purchase multiple business plans at once using Instant EFT then click here: Business Plans Store

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Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

About The Author

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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Starting Minibus Transport Business Plan (PDF)

Minibuses play a very important role in the public transport industry. Everyday millions of people use minibuses as transport to get to their destinations. Minibus public transport business is a very lucrative venture, which is highly rewarding. This article will outline how to start the minibus public transport business, and the minibus business plan – PDF, Word and Excel.

Minibus public transportation is a lucrative business, providing income for millions of people, but there are some essential decisions you need to make before you venture into the business. You have to make a decision on how many minibuses you will start with, the type of minibuses, the routes you will be operating in, and your target market. These choices will be affected by the amount of capital you have, and the opportunities available in the market. If you do not have a lot of capital, you can always start small and grow your minibus public transport business overtime.

Size is not everything in the minibus public transport industry – you do not need a large fleet in order to start up the minibus business. There are stories of people who have started a successful public transport business with nothing more than a single minibus. At the same time, the public transport business industry is diverse and rich enough to accommodate very large companies with large fleets of minibuses. Whatever option you choose; there are some critical issues that you must take into consideration as you come up with your minibus business plan.

Market Research

Formidable competition to contend with.

In many parts of the world there are affordable and reliable public transportation systems. This can be in the form of trains, and buses, amongst others; typically run by government. This is serious competition for a minibus transport business. No wonder you need to conduct market research. You have to figure out your competition i.e. government-run and private public transportation providers.

Seeking To Find A Disruptor Element

You want to know the routes they cover, their fare structures, and the type of transportation they use. People tend to be loyal to certain public transporters. Your market research is to find gaps and loopholes you can leverage on to be more appealing. After all, minibuses are not typical in many parts of the world. Thus you really have to dig deep to understand the public transport dynamics of your target market. That brings to the fore the target market.

Figuring Which Target Market Is Ideal

You want to figure which markets are worth targeting and how. It could be plying a particular route daily. It might be for companies, schools, and the like i.e. daily transportation of staff or students. You could find underserved routes and cater for them. Another niche is hiring out your minibus for intracity or intercity trips. Being able to know how exactly you must package your value proposition requires in-depth market research. Minibuses are atypical so you cannot just assume, be empirical!

Even though your business will be transporting people on the road; you still need some sort of premises for your minibus transport business. You can lease an office in the beginning of your business and then purchase your own later on. The office will have to be furnished and you have to hire employees to manage the office work. The work of the office is vital to the rest of the business. You should not treat it like a separate entity which does not need to conform to the highest standards of customer care. Instead try to ensure that you have a seamless service provision that is uniformly impressive and excellent. You also need secure premises where your minibuses will be parked when not on the road. The minibus business plan should cater for funds to purchase or lease premises.

Vehicles and Equipment

You need to purchase minibus vehicles in order to start the public transport business. The minibus vehicles can be imported from other countries where they are cheap or you can buy them locally from your country. The number and type of minibuses required will depend on the amount of capital which you have and your target market. You will also have to make a decision on whether to buy brand new minibus vehicles or second hand vehicles. When starting the business with limited capital, it maybe better to purchase used minibus vehicles. The advantage of having new minibus vehicles is that you will have lower maintenance costs and better reliability on the road.

There are several factors to take into consideration when purchasing the minibus vehicles. Some of the factors include: purchase price, fuel consumption, transmission mode (automatic vs manual), passenger capacity, model, new minibus vs used minibus. If you have limited capital, you can always start your minibus public transport business with just one vehicle. Minibus public transportation business is very profitable and if you reinvest your profits, you will be able to purchase more minibuses.

Equipment required for the minibus business include garage equipment and repair tools. The minibus drivers should always travel with basic repair tools such that if they encounter minor problems along the way, they can always fix the vehicles. The minibus business plan should include the costs of purchasing the vehicles and equipment.

Minibus Servicing And Repairs

Aim is to be always reliable and efficient.

The success of being a public transportation provider heavily depends on your efficiency and reliability. People will prefer your minibuses if they operate efficiently. Breakdowns or poor vehicle performance will put off customers. After all, people already have so many other options they can turn to. That is why you cannot afford to have minibuses that are unreliable. You have to regularly service your minibus as prescribed.

Stick To A Regular Servicing Schedule

The servicing schedule might differ depending on the type of minibus. At times it can be premised on certain mileage milestones. A general rule is that services should not be spaced by more than 10 weeks. Thus in a year, your minibus must be serviced at least 5 times. Sticking to this servicing regiment keeps the minibus operating efficiently. It helps you detect early any issues requiring attention. The need for repairs is significantly reduced or even eliminated just by regular servicing.

Inevitability Of Repairs And The Need For Professional Hands

A minibus has several moving parts – electrical, electronic, mechanical, and so on. Faults can happen which necessitate repairs. When that happens it is prudent to involve qualified and skilled professionals. Maybe you do it in-house or you engage a repairs provider. Whichever the case is, you must ensure that repairs are done professionally; no shortcuts. Improperly done repairs lead to more complications and can shorten the lifespan of the minibus. Plus your minibus transport business will be severely compromised.

Minibus Public Transport Business Insurance and Licences

One of the critical requirements that can potentially have catastrophic consequences for the public as well as the business is insurance. It is advisable to have a comprehensive insurance plan for all the minibus vehicles. The costs of comprehensive insurance are more than offset by the potential losses if you were to have an accident. As a business; the minibus business may be liable for very significant punitive damages particularly if there is a loss of life. Without adequate insurance, the minibus public transport business could be bankrupted by compensation claims.

The minibus public transport industry is regulated and the specific licences depends with the country. First of all, your drivers must be properly licensed with up to date records including health checks and driver licences. Your local council will have a list of regulatory requirements which must be diligently followed lest you lose your license to operate the minibus business. The minibus public transportation business plan should include costs for the insurance and licenses.

Staff and Management

Operations staff is a necessity for the minibus public transport business. Operations staff are responsible for handling the operations of the public transport business. They include drivers, conductors, logistics personnel, mechanics and operations manager. You will need a minibus driver as the minimum starting employee for the minibus transport business.

Finance and accounting employees are also required. For a small minibus business, the duty can be handled by the owner of the business or a part time accountant. However as the minibus public transport business grows, there will be need for full time employees who will be responsible for the finance and accounting needs of the business. Their duties will include usual day to day transaction accounting for business, managing the cash flow of the minibus public transport business, and always ensuring the enough funds are available for the day to day needs of the minibus business.

Capital for Starting Minibus Public Transport Business

The amount of capital required for starting the minibus public transport business depends on the size of the business. It all depends on what you want to achieve and the resources that you have. When starting a minibus business, most of the capital goes to acquiring the minibus vehicles. You can get a loan from the bank, or funding from investors, to use as capital to start your minibus public transport business. If you plan to raise capital from investors and a loan from the bank, you need a good minibus public transport business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your minibus business overtime. Minibus transport business is very profitable, so if you reinvest the profits you get, you can grow over time. Even if you are not planning to get a loan, you should still get a minibus project plan to guide you in starting and operating the business. It is essential for you to have a minibus transport business plan before you venture into the minibus business, so that you know all the costs involved and you make an informed decision.

Marketing Plan

Build a solid online presence via a business website and social media accounts. Have a framework that even allows people to book online, if applicable. While you are at it, join strategic online marketplaces or business listing platforms.

Effective Branding

Branding your minibus is a sure way of grabbing people’s attention. Engage branding companies and have it colourfully and informatively branded. Find a strategic location for an office and brand it well too. Incorporate the use of banners and posters. Put signage at strategic locations so that brand awareness is spread out.

Ad Placements

You can do ad placements through strategic platforms such as radio, print media, podcasts, online content, and the like. Consider email marketing by sending promotional material about your minibus transport business to prospects.

Market for the Minibus Transport Business

The market for minibus transport is very huge. Minibuses are an affordable means of transport which are used by many people. Minibuses are used as a form of transport for both short distance routes and long distance routes. Short distance routes include routes within the same city. On the other hand long distance routes maybe from one city to the other or cross boarder routes. Minibuses can also be used for private hire by companies, organisations, schools and individuals.

Expansion Strategies

The minibus transport business is scalable through more trips or getting more minibuses. Expansion should be informed by your minibus transport business’ performance. You can notice that you are underserving the market i.e. demand is higher. There could be more untapped markets or routes. These are both opportunities for expansion. The best way to expand is by growing your fleet. Do not rush this though; roots down first, even if it is just one minibus. It is best to wait till your revenues are now substantial and consistently sustained. This will make it easier to purchase new minibuses either directly or by use of loans.

Keys To Profitability

Niche marketing.

In marketing your minibus transport business you must use niche marketing. Niche marketing refers to concerted marketing efforts specifically channelled towards a clearly-defined segment of prospects. Remember the transport industry is immensely broad. To maximize on marketing resources, time, and energy you need to speak to the right prospects. Niche marketing considers metrics such as price, income levels, quality, interests, and geographical dynamics, amongst others.

Invest In Your Staff To Differentiate You Minibus Business

One of the biggest turnoffs for customers is poor treatment from staff. This also extends to staff not being time-conscious and driving recklessly. Invest in regular staff training or up-skilling. Satisfactorily remunerate your staff so that they do their duties happily and professionally. This is pivotal in building customer loyalty and in turn, referrals. You can further cement this by offering competitive prices.

Public transportation is a lucrative but competitive market space. Downtime should be avoided by all means if your minibus transport business is to thrive. The long term goal should be to grow your fleet. If you have just one minibus, you will hit the ceiling at some point.

Pre-Written Minibus Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the minibus public transport business, we encourage you to purchase our well-researched and comprehensive minibus transport business plan. We introduced the business plans after discovering that many were venturing into the minibus transport business without enough knowledge and understanding of how to run the minibus public transport business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global minibus public transport business plan will make it easier for you to launch and run your minibus transport business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the minibus public transport business.

Uses of the Minibus Public Transport Business Plan (PDF, Word And Excel)

The minibus transport business plan can be used for many purposes including:

Raising capital from investors/friends/relatives
Applying for a bank loan
Start-up guide to launch your minibus business
As a minibus business proposal
Assessing profitability of the minibus transport business
Finding a business partner
Assessing the initial start-up costs so that you know how much to save
Manual for current business owners to help in business and strategy formulation

Contents of the Minibus Transport Business Plan (PDF, Word And Excel)

The minibus business plan include, but not limited to:

Marketing Strategy
Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
Risk Analysis
Industry Analysis
Market Analysis
SWOT & PEST Analysis
Operational Requirements
Operational Strategy
Why some people in the minibus transport business fail, so that you can avoid their mistakes
Ways to raise capital to start your minibus business

The Pre-written minibus public transport business plan package consist of 4 files

Minibus Business Plan – PDF file (Comprehensive Version – 65 Pages)
Minibus Transport Business Plan – Editable Word File (Comprehensive Version – 65 Pages)
Minibus Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 40 pages)
Minibus Transport Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of minibuses, number of trips per day etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Minibus Public Transport Business Plan (PDF)

Testimonial 5

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Testimonial 4

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Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Get the Minibus Business Plan (PDF, Word And Excel)

Click Buy Now below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

We wish you the best in your minibus business! Check out our collection of business plans , and more business ideas .

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Executive Summary

2.2 Management of Taxi business

2.3 Customers of Taxi business

2.4 Business Target

Company Summary

3.2 Why Grab A Cab is being started

3.3 How Grab A Cab business will be started

Services of taxi business

Marketing Analysis of Taxi business

5.1 Market Trends

5.2 Marketing Segmentation

Business plan for investors

5.2.2 Event Planners

5.2.3 Retirement and Care Homes

5.2.4 Hotel and Airport Transfers

5.3 Business Target

5.4 Product Pricing

Marketing Strategy of Taxi business

6.1 Competitive Analysis

6.2 Sales Strategy

6.3 Sales Monthly

7.1 Company Staff

7.2 Average Salary of Employees

8.1 Important Assumptions

8.3 Projected Profit and Loss

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5 Important steps for developing a taxi business plan

Step 1. Define the business concept

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Taxi business plan sample pdf

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How to Write a Taxi Business Plan [Sample Template]

A Sample Taxi Business Plan Template

2. Executive Summary

3. Our Products and Services

4. Our Mission and Vision Statement

5. Job Roles and Responsibilities

6. SWOT Analysis

7. MARKET ANALYSIS

8. Our Target Market

9. SALES AND MARKETING STRATEGY

10. Sales Forecast

11. Publicity and Advertising Strategy

12. Our Pricing Strategy

13. Startup Expenditure (Budget)

14. Sustainability and Expansion Strategy

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A Guide on How to Start A Taxi Business in South Africa

Industry overview

Opportunities

Getting started

Law and regulations

Setup costs