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How to Create a Winning Business Pitch

Do you have a bright business idea that you want to get off your vision board? “Just do it” – a famous shoe company would advise. However, it doesn’t mean you should stubbornly take the plunge alone. To turn your visionary concept into a thriving business, you need more than an innovative idea and a passion for success. You need to gather a strong support system to back you up, which begins with a business pitch.

A business pitch can open many doors, whether you want to attract investors, secure partnerships, or gain customers. It’s your opportunity to communicate your vision, passion, and the potential of your idea.

If you are a budding entrepreneur, read on as we delve into the nitty-gritty of creating a winning business pitch.

Table of Contents

What Is a Business Pitch?

Investor pitch, sales pitch, internal pitch.

• Elevator Pitch
• 10/20/30 Presentation
• The Pecha Kucha Technique
• Product Demo
• Audio-Visual Pitch
• Customer Testimonial Pitch

How to Create and Present a Business Pitch

A business pitch is a persuasive presentation that outlines the critical elements of a business idea, product, or service to an audience. It is used in various contexts, including:

• Seeking funding from investors
• Attracting potential customers or clients
• Securing business partners or collaborators

That being said, a business pitch is not limited to startups. Established companies often use business pitches to present and gain buy-in for new projects, product ideas, or process improvements within their organizations since they acknowledge the difference between a business pitch and a presentation . A quote by Peter Coughter in “The Art of the Pitch: Persuasion and Presentation Skills that Win Business” summarizes the concept in very clear terms:

“The secret to selling great work is to sell the idea of the work before you sell the work.”

In other words, a business pitch is any effort to convince someone to support or back an idea about a business.

Components of a Business Pitch

The elements to include in pitching correlate to the type of business pitch you deliver.

Investors are typically interested in knowing how you would generate income for them, so your presentation should prove a return on investment (ROI) in pouring resources into your business proposition. Your pitch should encompass your business plan , providing salient insights into your:

• Market Opportunity
• Competitive landscape
• Business model
• Financial projections

Customers won’t care much about your plans for the next 5 years. What would they want from you is something that will fulfill the specific need or desire they have at the moment. A sales pitch will cover:

• Value proposition
• Competitive advantage
• Social proof
• Call to action

The purpose of an internal pitch is to suggest process improvements or propose new projects within an organization. This type of business pitch can lead to the development of innovative ideas, which is why some companies organize internal pitch events, allowing employees to share their ideas for ways to improve their organization. Internal pitches would typically answer the following questions:

• What is the problem or opportunity?
• What is the solution or idea?
• Why is it important?
• What are the resources needed?
• How will it be implemented? 

Types of Business Pitch Techniques

Not all your audience members might be able to sit in for a 30-minute-long pitch or attend in-person presentations, so you must tailor your pitches according to the scenario. Here are some business pitch techniques that you can use to convey your ideas effectively.

1. Elevator Pitch

Business pitches can happen anytime and anywhere – over coffee, in a subway, or even in a lift. This is the idea behind an elevator pitch , a very brief pitch (usually 30 seconds) that succinctly conveys the essence of your idea. It’s designed to grab attention quickly and provide a high-level overview of your proposition.

Of course, a few seconds to a minute might not be enough to gain buy-in, but it can be a starting point to get your prospects to want to know more and agree to a follow-up presentation.

2. 10/20/30 Presentation

We can think of the 10/20/30 presentation as the expanded version of the elevator pitch. This format extends the duration and depth of the pitch while maintaining a focus on brevity and clarity. The idea is to limit your presentation to 10 slides, a maximum of 20 minutes for delivery, and at least a 30-point font size in the pitch deck.

The 10/20/30 rule in delivering a business pitch emphasizes prioritizing the most critical content and avoiding overwhelming the audience with excessive details.

3. The Pecha Kucha Technique

You will often encounter the Pecha Kucha technique in storytelling events, but you can also incorporate its elements in your pitches. In a traditional Pecha Kucha presentation, 20 slides are displayed for 20 seconds, resulting in a total presentation time of 6 minutes and 40 seconds. This technique is most effective during pitch competitions, where you must present your business ideas within a fixed time limit.

4. Product Demo

Demonstrations, or demos, are particularly valuable when you have a tangible product, software application, or service to pitch to the public. For example, you will frequently see consumer electronic companies use demonstrations to introduce new products, like Apple introducing their iPhones at WWDC.

5. Audio-Visual Pitch

Ventures with video pitches can double their valuations. That’s the finding of a research by Elsevier . You will often see individual fundraisers on crowdfunding websites accompanied by a video pitch. This technique helps the audience put a face on the campaign and create a stronger connection between the fundraiser and the audience.

A video pitch can be as simple as you, the presenter, speaking to a webcam. You may also upload a minimum viable product (MVP) video to showcase its functionality and benefits to potential backers before production.

A textbook example of an audio-visual pitch is the explainer video of Dropbox , where its founder, Drew Houston, demonstrated the feature of the Dropbox prototype. This video helped the company gain attention and secure initial funding.

6. Customer Testimonial Pitch

The most convincing pitch comes from your most loyal customers. When people speak positively about your product or service, it carries significant weight with potential customers and investors. Testimonials from real customers provide social proof and serve as independent, third-party endorsements of your product or service, which can be more trusted than claims made by the business itself.

Customer testimonials come in different formats: video, online reviews, email, surveys, etc.

1. Know who you’re pitching to

This may seem an overworked phrase, but knowing who you are presenting to cannot be overstated, especially in an event as crucial as a business pitch. So, ask yourself during the planning stage: Am I pitching to potential investors, customers, partners, or internal stakeholders ?

When you are familiar with your audience, you can effectively tailor your pitch to their specific needs, choose the right approach, and, in effect, improve your chances of success. 

For example, a founder scheduled to pitch their health and fitness app to a group of angel investors should primarily discuss the business’s financial viability. On the other hand, they should focus on the app’s benefits if they have to pitch to the potential users.

2. Tie it with a story

While data, facts, and figures provide the foundation for your pitch, the emotional appeal often seals the deal. A study suggests that 90 percent of our decisions are guided by emotions, with logic used to justify those decisions. One way of tapping into your audience’s emotions is by telling a personal story.

A well-crafted narrative can leave a lasting impression on the audience. When you infuse your pitch with compelling stories, you add authenticity to your presentation and forge a connection with your listeners. That said, there is a right way to use personal stories. A very simple structure you can follow is:

Problem + Solution + Outcome

Here’s a hypothetical example of how storytelling can be used during a pitch:

Company Name: SwimAway

Company Description: SwimAway is an eco-friendly swimwear brand that creates stylish, sustainable swimwear made entirely from recycled plastics.

“I was in Phuket, Thailand, last July for a freediving session when our group encountered a heartbreaking scene. We faced a sea turtle struggling because of a plastic straw stuck in its nostril. Thankfully, we removed that plastic straw and set the turtle free.

But this encounter reminded me of the sad trend worldwide – plastic pollution killing marine life. I knew I could do something, so I founded my swimwear brand called SwimAway as a commitment to our oceans.

We craft our swimwear entirely from recycled ocean plastics. We partnered with organizations dedicated to cleaning our oceans, collecting plastic waste, and transforming it into high-quality fabric.

When you wear SwimAway, you’re not just wearing swimwear; you become part of a movement.”

3. Mention your Successes

If you are a fan of Shark Tank, a U.S. reality show where entrepreneurs present their business ideas, you’ll notice one question arises every time: how much sales were you able to make so far? That’s because showcasing your successes, not limited to your sales revenue, is critical to many business pitches. Your successes, or their lack, may help people decide whether to support you.

For example, in a sales pitch, dedicating a slide to highlight the awards and commendations your offerings have may reinforce the credibility of your brand. 

4. Prepare for the Difficult Questions

No matter how well you think you delivered a pitch, it’s likely that you will still end up facing tough questions. Investors or customers ask questions to test your credibility and understand your plans.

You may anticipate common questions like inquiries about competition, scalability, and revenue projections. However, the best way to prepare for the Q&A is to know the inside out of your business. When you know your pitch by heart, backing up your answers with data and analyses will be second nature.

5. Mix and Match Business Pitch Techniques

Mixing and matching different business pitch techniques can make your presentation more engaging and persuasive. By incorporating various approaches, you can cater to different aspects of your audience’s cognitive and emotional processes, ensuring that your message resonates effectively.

For example, combining a product demo with customer testimonials can create a dynamic and persuasive pitch that not only showcases the functionality of your offering but also validates its effectiveness through real customer experiences.

6. Prepare a Pitch Deck

Preparing a pitch deck is distinct from creating the pitch itself, although the two are closely related. A pitch deck involves structuring slides that cover key content and information you want to convey. This activity involves compiling your financial projections, market size, growth rates, and more using graphics and images with a consistent visual theme.

Depending on your budget, you may hire a pitch deck designer or download and use editable pitch deck templates online.

7. Practice, Practice, Practice

The best way to perfect your pitch delivery is to practice and practice again. The more you practice, the more comfortable and confident you’ll become with your presentation.

Record yourself delivering the pitch using video or do a mock delivery in front of a mirror. Keep your posture and timing in check. Practice seamlessly transitioning between your speech and visuals. And if possible, seek feedback from your peers or mentors.

We’ve explored the essential elements and strategies for creating a successful business pitch. Throughout this process, one golden rule is to tailor your business pitch to your audience. When you can select the right people to present your idea to and align your pitch to their needs, you are well on your way to transforming your vision into a reality!

1. Executive Pitch for Business PowerPoint Template

Get your hands on all the tools required for creating a business pitch! Just customize these slides to include your organization’s information, change the color scheme to match your branding, and you’re one step closer to success.

Use This Template

2. Company Pitch Presentation Template for PowerPoint

Sometimes you intend to deliver your business pitches in a couple of well-crafted slides. If that’s your aim, meet a slide deck that can captivate your audience while you focus on introducing key information in style.

3. Minimalistic Business Pitch Deck Template for PowerPoint

With clean graphics and the option to upload our tailored backgrounds, this set of 14 slides has every tool to answer the question of how to make a business pitch. Its aesthetic can captivate small startups looking for visual aids in their presentation but intending to get the audience’s interest through their talk rather than extremely catchy graphics. Take a look and craft your next business pitch presentation!

4. Company Growth Business Pitch Template

This presentation template is designed for entrepreneurs looking for funding to achieve the next stage in their venture. Present highly relevant information such as your Business Model Canvas, your target KPIs, Market Size, Competitor Analysis, and more in a selection of 13 slides intended to summarize complex information easily. Ideal to create printables out of your presentation.

5. Colorful Business Pitch Deck for PowerPoint

Owners of businesses in the creative industry can reflect on their style and speak about their achievements with this extremely visual pitch for business slide deck. This template contains 19 slides featuring most of the tools mentioned in this article, plus some extra added value that can speak of the professionalism of your business pitch. Incorporate your data and generate quality, editable graphics in just seconds.

6. Elevator Pitch PowerPoint Template

We’ve seen this template in the article, as it clearly possesses all the qualities required for a powerful elevator pitch. Gather your data and use this selection of 12 business pitch PPT to create memorable but concise presentations.

7. Creative Business Pitch PowerPoint Template

Finally, for those looking to create a different aesthetic in their presentations, this template is intended for those looking at how to write a business pitch for a restaurant business. Yet, still, it applies to many creative industries and services. Deliver a presentation that clearly reflects your style with the help of this business pitch presentation template.

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12 Startup Pitch Deck Examples [+ Template]

A great startup pitch deck is an integral part of launching a business. This deck is presented to prospective investors to convince them to invest and help you grow your startup . The trick to having the best pitch deck possible is to include enough information to explain your goals and methodology without losing your audience’s interest.

Pitch decks are usually in PowerPoint, Apple Keynote, or Google Slides to make them easier to present to potential investors. However, the deck can also have an alternative format like a Word document or even a video. For inspiration, let’s go through some successful startup pitch deck examples and discuss what they got right. 

Pitch Deck Basics

There are some overarching characteristics that make for a great pitch deck. While we’ll go through what a deck typically includes and some relevant business pitch examples, you can pick and choose certain elements as long as your startup pitch deck has the following basic qualities:

• Design-forward: Customers expect a better experience with your product and that’s achieved through better UX and graphic design. Show your team’s design chops with thoughtful deck design and mock-ups.
• Comprehensive: Be prepared to answer any questions from potential investors. Your slides should cover enough so if they check back for reminders after the presentation, they’ll find the most important information.
• Engaging: A startup pitch deck inevitably includes some boring elements. Your job is to keep it exciting and break up information-heavy slides with features like illustrations and block quotes.
• Straightforward: It’s easy to get caught up with sharing every detail, but it’s more important that your potential investors understand your pitch. For more complicated slides and ideas, pare down your pitch to make it easier to understand.

1. Problem Slide

Your pitch deck should open with a key problem — this is the whole justification for your business and why consumers will find it valuable. A common structure for this slide is to bullet pain points and create a story your potential investors can relate to.

The problem slide is the basis for your presentation. Creating a relatable story makes for an engaging presentation that’s easy to follow and understand.

Uber Example

Why it works : Although it’s not the most visually engaging, Uber’s business pitch example clearly explains how Uber solves key issues with traditional cabs. Uber’s deck is broken down into multiple slides to deliver all the necessary information without overwhelming the audience.

2. Solution slide

After presenting the problem, you should follow up directly with a solution. An effective solution slide structure covers current industry solutions and identifies the gaps your startup fills. This slide has a general overview of any proprietary technology, covers basic product features, and includes relevant interface mock-ups to show investors what your product will do for consumers.

Intercom Example

Why it works : Intercom’s solution slide is simple but effective. While some extra design could elevate this slide, the bullet points are easy to understand and effectively explain Intercom’s unique selling proposition (USP) in the SaaS market.

3. Market validation slide

Market validation is especially important to investors because it shows proof that there are people who will purchase your product. This slide should include any relevant statistics for current sales if your startup has launched or competitors’ sales if it hasn’t. Don’t forget to cover basic information about your target market, their purchasing power, and their habits in your industry. This slide is especially important if your prospective investors aren’t familiar with your product or industry.

LinkedIn Example

Why it work s: At 37 pages, LinkedIn’s pitch deck is longer than we’d recommend.  But what it lacks in brevity it makes up for with powerful market validation using clear data from top competitors. It also breaks down barriers to growth and revenue for these competitors and shows how LinkedIn would improve their models.

4. Market size slide

Market size goes hand in hand with market validation. Once you’ve confirmed your target market has enough purchasing power, you need to justify your product’s longevity.

Focus on continued sales. The two most common elements to ensure your startup brings in long-term revenue are:

• A very large market
• A business model built for continuous purchases (e.g., subscription models)

Facebook Example

Why it works: Facebook is the poster child for successful startups. Its market size slides effectively communicate how Facebook’s initial launches succeeded and justify further growth. The slides with market statistics about college students also explain clearly how Facebook will create revenue.

5. Product slide

The product slide is your chance to nail your pitch and sell your vision to investors. This slide should center your value proposition. A popular strategy for this section is to pose a few questions about your industry and show how your product is the answer. Take the time to craft this slide carefully, polishing it up from the copy to design details.

Dropbox Example

Why it works: Dropbox’s product slides are effective because they show how Dropbox truly innovates over other file sharing services. They justify why now is the time to launch and why consumers will choose Dropbox over competitors.

6. Business model slide

The business model slide covers how the startup will run and launch its product for sustainable growth. This section can compare your startup to other businesses or use internal data if the product has launched.

Moz Example

Why it works : While some of these slides can look busy, Moz’s business model was ahead of its time by calling out why organic marketing and search engine optimization (SEO) have untapped potential. This deck does a good job of explaining the business model to investors who might not be SEO savvy.

But wait...there's more!

7. market adoption slide.

It’s important to show some proof that your target market has interest in purchasing your product, especially if there are other competitors in the market. This is a lot easier if your product has already launched because you can include sales data. If your startup is pre-launch, showing potential market adoption can be tricky. In this case, you can use social proof from similar competitors. If you do this, it’s also important to note how your product differs from these competitors, especially if you can resolve a customer’s complaint. If possible, include case studies in the market adoption slide. These show proof that you can use investments to increase the reach of your startup.

Buffer Example

Why it works : Buffer’s market adoption slides show social proof through key statistics outlining Buffer’s success so far. With an extremely high profit margin and growth rate for their user base, Buffer shows off why their product will offer a larger ROI for potential investors.

8. Competition slide

Many investors look at your competition to help contextualize your startup. If an investor has little or no experience in your vertical, showing competitors they’re familiar with gives them real examples of success. This slide should cover the following topics related to your competition:

• Revenue data
• What competitors do well
• What competitors don’t do well
• How your startup bridges product gaps

Mint Example

Why it works : Mint’s competitor slides are effective because they show current competitors along with future projections for these competitors. This slide effectively shows how Mint creates more value for customers over time and uses competitors as inspiration in their defensive strategy.

9. Team slide

A team slide helps investors get to know the minds behind your startup. Include information about founders, leadership, and top existing investors to show why your team is qualified to launch this startup. Any evidence of past successes with your leadership, consultants, or investors is important to include, as it shows new investors that you have relevant experience to launch your startup. If there’s any relevant history about your startup, such as a higher ROI than expected for a former investor, be sure to include this in your pitch deck.

Contently Example

Why it works : While Contently’s team slide has a lot of information, it’s all relevant to potential investors. In addition to founders and investors, Contently includes top employees, proprietary technology, advisors, and the amount they’ve raised so far. This, along with their financial model slide, show potential investors that Contently will make good use of their investment and even make them some profit.

10. Press slide

The press section of your startup pitch deck is a great opportunity to show off any buzz and get your investors excited about your business. Focus on positive reviews or attention related to your product. Stay away from negative press unless you can show you’ve changed those negative opinions. Make sure to keep these slides focused and succinct. It’s easy to get caught up in showing off product buzz, but press slides should always demonstrate potential for a more widespread product adoption.

Snapchat example

Why it works : Snapchat was in a unique position at the time this deck was created, as its press slide has strong social proof. Snapchat calls out popular users, including press and media sources, that are already using the app. The wide variety of users, including household names like MTV, shows how Snapchat is a well-known social media platform.

11. Testimonial slide

Testimonials give investors insight into what existing customers really think about your product. Testimonials can also shed light on the public perception of your product, especially compared to competitors.

Seventy-two percent of consumers only take action after reading positive reviews. You can use this logic with your potential investors, too.

Positive testimonials show that your customers have brand loyalty and that users are satisfied with the product and customer service. This section of the startup pitch deck is only possible for startups that have launched their product.

AirBnB Example

Why it works : Not every pitch deck includes testimonials, especially if the startup hasn’t launched, but it makes sense to include feedback for Airbnb. Showcasing new users makes this slide simple yet effective. It could also benefit from including average Airbnb ratings for stronger evidence of positive reception.

12. Financial model slide

The financial model slide shows how your product creates revenue. For example, if your product is a subscription-based service, has premium features, or other horizontal integration, you’ll explain that model on these slides. Potential investors should walk away from your presentation knowing exactly how your startup creates revenue and understand any plans to ensure a steady stream of income.

Shopify Example

Why it works : Shopify offers a great pitch deck example of when breaking some pitch norms can work in your favor. Although it’s nearly 30 slides, the entire deck is informative and engaging. The financial model slides work well because they show how Shopify and its past investors turned a profit. Not only do they explain their current financial model, but Shopify also covers their plans for future growth to reassure investors they’ll make a profit, too.

What should you avoid putting in a startup pitch deck?

The best pitch deck is completely tailored to your startup. While there’s no hard-and-fast rule about what you shouldn’t include, make sure everything you’re presenting is relevant to potential investors. 

How do I present my startup pitch deck to investors?

It’s almost always better to present a pitch deck live to investors. Designate one member of your leadership team, ideally a founder, to present your deck to investors. 

Following a script can come across as disingenuous, but using notes is OK, so get lots of practice in before you present to investors.

What should a startup pitch deck include?

A typical startup pitch deck template includes the following slides:

• Market validation
• Market size
• Business model
• Market adoption
• Competition
• Testimonials
• Financial model

However, every pitch deck is different, so your final pitch might skip some of these topics or use multiple slides to expand on certain sections.

Built to scale with HubSpot for Startups

It takes some time to put together a startup pitch deck that works, but once you’ve nailed your presentation, you can reuse it for multiple pitches with just a few tweaks to update any data or statistics. HubSpot for Startups helps you track marketing and sales data to make this process easier. New investors can rest easy knowing you’ve got the support of HubSpot’s powerful CRM at your fingertips.

Get the pitch deck template

7 Great Pitch Deck Examples From Real Businesses

11 min. read

Updated April 9, 2024

A solid pitch deck can mean the difference between landing funding and going home empty-handed.

Your deck has to convince investors that you and your business are a good bet. Otherwise, they’ll take their money elsewhere.

But what does a good pitch deck look like? Yes, there are specific slides that you should include , but including them won’t guarantee that you get funding. 

Luckily, there are hundreds of pitch decks from highly successful companies that you can look at for inspiration.

For this article, I grabbed a few favorite pitch decks and dug into why they’re so good.

• Why these pitch decks?

These pitch decks made the list because they come from highly successful startups that successfully landed one or multiple rounds of investor funding. 

They’re unique with specific strengths and formatting that go beyond your typical presentation templates. 

Some are more like a business plan presentation —incredibly long, use a lot of text, and focus more on data and financials. Others are short, highly visual, and meant to invoke specific emotions.

No matter your business stage or industry—these are all useful to explore and reference when crafting your pitch.

Get started with a free startup pitch deck template 

Don’t get held up creating your pitch deck presentation. 

Download a free investor pitch deck template with pre-built slides and instructions from experienced entrepreneurs. 

This template is yours to customize and adjust as you see fit. And remember, the 11 slides in the deck are just the standard to start with. 

1. Airbnb — Turning a pitch into a story

Airbnb’s pitch deck has become the go-to example for startups. Sure, the design is outdated, but the results speak for themselves. It is one of the most recognizable funding success stories of the 2000s, and many would say that’s because of their pitch deck. 

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Company info

• Founded: 2008
• Industry: Travel and hospitality
• Business Model: Digital marketplace
• Funding: $600,000 seed funding round in 2009
• Source: Sequoia Capital and Y Combinator

What’s great about this pitch deck?

Airbnb’s deck is simple and punchy. It gets right to the point, doesn’t overload the slides with too much information, and serves as a useful backdrop to the founder’s elevator pitch .

The deck is also fairly brief. 

It doesn’t include every slide that we recommend. Instead, they prioritize crafting a story and leaning into their strengths. 

In just a few slides Airbnb:

• Demonstrates a real-world problem and viable solution.
• Breaks down a clear path to enter the market.
• Details how they will make money and even show initial traction.

Key Takeaway: Tell a story and play to your strengths. You don’t need to get into every detail about your business during the initial pitch. The goal is to spark interest and start a conversation. Just be ready to answer any lingering questions after the fact.

2. Copper Cow Coffee — Showcasing expertise 

Copper Cow Coffee, known for its Vietnamese coffee and portable pour-over technology, has been part of multiple funding rounds (including a stint on Shark Tank). Founder Debbie Wei’s pitch deck is less concerned about proving a business concept than showing the competitive advantages of her business. 

It is a well-designed pitch deck to review if you are looking to scale and bring in additional capital.

• Founded: 2016
• Industry: Food and beverage
• Business Model: D2C, Subscription, and Wholesale
• Funding: $2 million seed round
• Source(s): Techstars, CRCM Ventures, among others

This deck does a lot with visuals. It conveys the history, innovation, and premium nature of Vietnamese-sourced coffee with virtually no text. Rather than being a distraction that investors get hung up reading, the deck is far more additive and helps punctuate specific points during the pitch.

Since this is an established business, once the unique value proposition is set, the remainder of the deck is dedicated to operational efficiency, partnerships, and revenue—areas of the business that prove Copper Cow Coffee is sustainable, has a strong competitive advantage, and has opportunities to grow. 

Key Takeaway: There’s no need to dig deep into hypotheticals when your business has enough traction to prove you’re worth investing in. If you have enticing data points, use them to sell your value to investors.

3. LinkedIn — A pitch meant for knowledgeable investors

LinkedIn often gets lumped in with other social media platforms, but its purpose and user base are unique. 

From the beginning, it was pitched as a network for professionals—where you could easily find and contact the right people in your industry. 

So, the concept and unique value were easy to understand. But how that would work and generate consistent revenue were the bigger questions. 

• Founded: 2003
• Industry: Social Media and Professional Networking
• Business Model: Freemium model with revenue from advertising, premium subscriptions, and talent solutions.
• Funding: Approximately $103 million (before going public in 2011)
• Funding Source(s): Sequoia Capital, Greylock Partners, etc.

While I praised the Airbnb deck for being lean, I’m giving LinkedIn a thumbs up for the opposite. Their deck is incredibly thorough and heavy on information and data to establish the company’s position, monetization strategies, and growth details.

That doesn’t mean that they skip establishing a narrative. They just did it in only a few slides, choosing to focus on the traction and experience of their founding team. 

This makes sense when your audience of investors may actually be potential users as well. So, establishing credibility, digging into the details, and clearly defining a sustainable path for growth were necessary.  

Key Takeaway: Tailor your pitch and pitch deck to your audience. This may require you to add more details, prioritize different business areas, or pull back on specific information to let the story shine. 

4. Uber — Proving there’s a pain point

Uber is an interesting case of a business poking holes in a problem that most people just accepted. At the time, there were no real alternatives to paying for a taxi. And owners of these cab companies held a bit of a monopoly over the industry.

For Uber to succeed, it had to prove that innovation and harnessing new technologies were key. 

This makes this deck a must-review if your business has the hurdle of pushing an established industry system to evolve.

• Founded: 2009
• Industry: Transportation and Technology
• Funding: Approximately $24.5 billion (before going public in 2019)
• Funding Source(s): SoftBank, Benchmark, GV, etc.

Uber’s pitch deck painted a visceral picture of how the taxi industry was ripe for disruption in just two slides. For anyone who has had to hail a taxi, this immediately resonates.

The rest of the deck is dedicated to how they would do it. They needed to apply reality to this futuristic vision with facts, ambitious but believable financial projections, and evidence that they had traction.    

Key Takeaway: If your business is built around disruption and new technology, you must prove that people will care. Clearly and quickly outline an actual problem , present a bold vision for the future, and then back that up with tangible steps to get there. 

5. DoorDash — Proving there’s a better way 

Now synonymous with food delivery, DoorDash wasn’t actually the first to market with the mobile ordering concept. That honor goes to GrubHub. 

In this case, arriving later was a benefit. There were still obvious gaps in mobile ordering that made the technology less impactful for consumers. No dedicated delivery drivers, a lack of up-to-date restaurant information, and extensive wait times were just the minimum.

DoorDash didn’t reinvent the wheel but honed in on the new pain points that business owners and consumers complained about. And that is the crux of their pitch.

• Founded: 2013
• Industry: Food Delivery and Technology
• Business Model: Logistics platform connecting customers, restaurants, and delivery drivers, earning fees from each order.
• Funding: Approximately $2.5 billion (before going public in 2020)
• Funding Source(s): Y Combinator, Charles River Ventures, SoftBank, etc.

DoorDash’s pitch deck for Y Combinator’s demo day clearly defines a significant problem in the food delivery industry and presents its platform as a solution that benefits consumers, restaurants, and drivers alike. 

Combined with their elevator pitch, the deck effectively showcased DoorDash’s technological edge and operational efficiency. They demonstrated proven traction in an area that didn’t rely on a dense population center, further illustrating a clear vision to scale the business. 

Lastly, they left a clear opening to draw in interested investors . By proving they know the industry and have a foothold that will lead to sustained growth, they didn’t need to fully explain the opportunity. Instead, they used their demonstrated success to land direct conversations after the larger pitch.

Key Takeaway: Your deck can be a backdrop to your elevator pitch. It doesn’t have to do all the talking but should elevate your point through well-timed visuals.

6. Peloton — Connecting with customers

It’s interesting to compare Peloton’s original Kickstarter campaign to their future pitch deck. 

The consumer-facing Kickstarter spent little time establishing a narrative. Instead, it prioritized product features, visualized how it could fit in someone’s home, and showcased behind-the-scenes development. 

Their 2018 pitch deck emphasizes how Peloton makes people feel. It informs the emotional connection with a detailed audience breakdown, brand values, and multiple customer quotes. 

They wanted to prove that they had a deep understanding of their customers and had evolved as a brand. No longer just being seen as innovative exercise equipment but a recognizable brand movement.

Disclaimer: Peloton has struggled to maintain consistent growth after growing wildly successful amidst the COVID-19 pandemic. Hardware recalls, issues with user retention, high-profile executive exits, and a struggle to adapt to changing demands are all contributing factors. 

However, Peloton’s deck still led to funding before their initial success and is still a strong example of how to showcase an in-depth understanding of your customers when pitching.

• Founded: 2012
• Industry: Fitness and Technology
• Business Model: D2C hardware and subscription services
• Funding: Approximately $994 million (before going public in 2019)
• Funding Source(s): Tiger Global Management, True Ventures, L Catterton, etc.

Peloton strays away from the typical business overview of most pitch decks. Investors knew the product already and needed to be sold moreso on the potential long-term retention of customers. 

Peloton expertly defines its customer base beyond typical demographic and psychographic information. They string the community narrative throughout the deck, reinforcing the customer identity with every visual. You not only walk away knowing their customer base but get a sense of how they view themselves.

Key Takeaway: Don’t be afraid to diverge from the standard pitch deck structure. If you have to prove a specific point or show off a deep understanding of 1-2 business areas, craft your pitch around that instead.

7. Facebook — Let data do the talking

Facebook’s deck represents a business very different from what it is today. While social platforms like MySpace and LinkedIn were around, the scale and connectivity proposed with the platform had never been seen before.

So, the majority of the deck is dedicated to demonstrating that there is customer interest and a viable path to scaling to new customers. The business model takes a bit of a backseat, likely with the intent to flaunt how many potential people companies could engage with. 

• Founded: 2004
• Industry: Social Media and Technology
• Business Model: Advertising, with ventures into hardware sales.
• Funding: Approximately $2.3 billion (before going public in 2012)
• Funding Source(s): Accel, Greylock, Peter Thiel, and others.

Facebook’s pitch deck is a masterclass in breaking down market opportunity. They demonstrate a clear product-market fit that feeds into an ambitious but achievable path to growth.

At any point, real data can be inserted, they do it. There are no questions about the business’s growth potential because it is laid out so well. 

Key Takeaway: Use in-depth data to make your point. Any time you can punctuate your narrative with research or your own internal metrics, you will be far more convincing to potential investors.

Additional pitch deck resources 

Hopefully, this curated guide of successful pitch decks will help you determine what to focus on in your deck. 

For more guidance, check out these resources:

• Y-Combinator Startup Directory : Explore a list of 5,000+ companies funded by Y-Combinator to learn what type of businesses get early seed funding.
• PitchDeckHunt : Check out this library of over 1,000 real-world pitch deck examples for more inspiration.
• Investor Pitch Deck Template : A great starting point to develop your deck and ensure you cover all necessary information. 
• Elevator Pitch Guide : A selection of resources that will help you refine your verbal pitch, impress investors, and know how to adapt it for different scenarios.
• Our Favorite Pitch Deck Tools : If you need more than a template to create your presentation, check out this round-up of pitch creation tools.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

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How to Create a Quality Business Plan Presentation

The Art of Perfect Pitch

• October 18, 2023

13 Min Read

Want to hook potential investors to your business idea? A wow business plan presentation will do that for you. It’s time to translate your brilliant business plan into a stunning presentation without losing the context of it.

In this article, we will learn the basics of creating a perfect business plan presentation with tips and mistakes to avoid. You will also learn tricks to attract potential angel investors with this business presentation. Find free business presentation templates for download and start creating your magic with them.

What Is A Business Plan Presentation?

A business plan presentation is a visual and engaging presentation of your efficient business plan. It allows you to present an entire business plan to someone fairly new to your business within a few minutes. A business presentation is a brief summary of what your business does, what are its goals and what is its financial standing in the market. Overall, it is an invaluable tool for any business, especially the ones looking to fulfill funding requirements from investors.

A promising business plan makes a base for a persuasive business plan presentation. Upmetrics business plan builder helps you write converting business plans that have been tried and tested by thousands of businesses globally.

How To Make A Presentation For A Business Plan?

When you deliver a business plan presentation, you only have a few minutes to capture the audience’s attention. A slide deck, therefore must be succinct and highlight the basic components of your business briefly.

Here are 10 essential components of a business plan presentation

1. Title Slide

The title slide requires no explanation. It is an introduction slide and should include basic information about your business.

What would you include in the basic information?

• Business Name
• Business Logo
• Business Slogan/Tagline, if any
• Contact Details
• Presenter Name
• Business Partners, if any

The first slide needs to be visually appealing and place your business in a strong light.

This slide should clearly address the pain points of your target market and customers. Establish relevance while outlining the problems solved by your products and services.

Illustrate your problems using a storytelling approach. Outline the problem in extremely simple language. Place minimum text and meaningful graphics on slides to keep the information scannable.

Present the ideas such that anyone with no understanding of your market can grasp them.

For example: If you are offering home cleaning services, you may want to express the problem as:

“The young busy professionals are turning toward the nuclear family structure. They have no time or energy to clean their home. They are looking for a hassle-free way to maintain a clean and organized living space.”

3. Solution

Introduce your products and services and explain how those solve particular problems of your customer segments. Illustrate how the idea can be scaled to achieve the business goals.

“Lesser words, greater impact.” Follow this rule while designing your slide’s content, graphics, and visuals. Instead of paragraphs, write in bullet points and statements. Translate your ideas into easily digestible slides. Offer solutions through self-explanatory sketches and diagrams.

Continuing our previous example , the solution could be offered as:

“Experienced professionals at Cleanzy deliver home cleaning services to customers flexibly at their given schedule. We are equipped with the latest technology to ensure high-quality quick services. Our services can be booked through an app or call.”

4. Market Analysis

Introduce your target market and their demographics like income, age, and gender in this slide. Create a visual customer profile for better understanding. The market analysis must also include details of your competitors. Consider SWOT analysis to help investors get a better idea of your business standing.

The most important part of market analysis is a presentation of actual and predicted market size . Investors will be interested if they believe your business can generate higher ROI.

Describe key market trends surrounding your industry. Let the figures and statistics do the talking here. Ensure the reliability of data by choosing trustworthy and verifiable sources. Present these data in the form of graphs, charts, and tables to drive informed and insightful decisions.

Here’s an example for better understanding.

“There are more than 128 million households in the USA. The growing work culture, busy lifestyle, and dependency amongst old aged people have created the demand for hassle-free quick and efficient home cleaning services. According to the reports by IBIS World, the US residential home cleaning services were worth approximately 46 billion dollars in 2021 and are expected to grow with a CAGR of 17.5%.”

5. Showcase Your Products And Service

Now that you have familiarized the investors with the market, tell them where your product and services stand. List out your USPs (Unique Selling Proposition). Visually explain what your products and services do. Show the desirability of your product and service in the market. This is a good time to introduce pricing plans in your presentation.

We offer a range of services individually and collectively with different pricing plans to help our customers keep their houses clean and hygienic.

For Example,

A house cleaning company would offer the following as their core services:

• House Cleaning Services
• Deep Cleaning Services
• Upholstery Cleaning
• Window cleaning
• Carpet Cleaning
• Pressure Wash
• Disinfection And Sanitization

As a home cleaning service provider, we understand the different needs of individuals by offering custom packages.

6. Sales And Marketing Strategies

How do you plan to grow and market your business? What is your marketing budget? Will you use online or offline streams to market your product offerings?

Make this slide all about your marketing strategy and plan. Introduce different marketing streams you will use to reach your target audience. Instead of listing it all down, find a way to create self-explanatory visuals with minimum text.

Also, mention your existing marketing strategy and the results it is generating.

7. Operations Plan

Investors want to see the practical aspects of your business. Give them an insight into your day-to-day business operations. Explain your business processes. Demonstrate all the essential resources and equipment you need for your business.

The operations plan shows the potential of your business idea to achieve its goals through the right means.

Introduce the prospective investors to your team. Present your key personnel and management team on this slide. Describe their core competencies, key skills, and achievements through graphical representation.

Introducing your team shows the investors that you have the right people to drive the business on a successful path.

9. Financial Plan And Projections

It is now time to reveal the financial overview of your company here. Present the financial statements in this slide. Newly founded startups can show financial projections and back them with claims and proof.

Highlight the key figures and statistics that can show the impact of your business in terms of profits, growth, and income. Make use of graphs and interactive visual methods to create an impact on this slide.

Learn more: Create a financial plan for your startup business

10. Funds Being Raised

Ensure that the funding section of your business plan offers concrete information that drives decision-making. This slide should focus on the money you need for the growth of your business. Instead of offering one fixed amount, give a range of options and show what you can do with different amounts. Explain core areas where your funding will go. Do you require funding for marketing, diversification, staffing, expansion, or product development?

An example of this would be:

“We need XYZ amount to penetrate in smaller regions of the USA. We have already created our base in major states and cities. The amount raised will be used for marketing, staffing, and product development.”

These components shall form a building block that will translate your core business concept into a successful presentation.

Kawasaki’s Rule: Presenting your Business Plan

Presenting a business plan is as important as creating one. While there is no strict rule book that states the rights and wrongs, this Kawasaki rule attracts praise for its effective guidelines on business presentation.

Guy Kawasaki, a former Apple ambassador, introduced the 10-20-30 rule. Keep these things in mind as you plan the contents of your business plan presentation.

• No more than 10 slides
• No more than 20 minutes
• No less than 30 pt fonts

The presentation must have 12 slides at the most. Adjust the important information within these slides. Further, the time for your presentation to be delivered within 20 minutes. Anything longer than that will risk you with an inattentive audience. Lastly, manage the contents effectively, with a minimum font size of 30pts. This will keep your slides easily scannable and clutter-free.

Tips To Create A Winning Business Plan Presentation

Translating your business idea into slides gets easy with clear writing and design fundamentals. Let’s decode the tips to help you create a persuasive business plan presentation.

1. Clear And Concise Writing

Before you begin the presentation, get crystal clarity on your business plan. Then create a rough outline of key components that explains your entire business. This step will help you write briefly without losing the context.

Take the help of writing tools and AI technologies like ChatGPT, Jasper, QuillBot, and Writesonic to write crisp content.

Avoid jargon and new words. Focus on clarity instead. Anyone, even a kid, should understand your business idea. This is the level of simplicity we are talking of.

2. Font Type and Size

Don’t use too many different fonts in the presentation. Choose a maximum of 2 different fonts that are simple, clean, and easy to read. Helvetica, Calibri, Arial, and Gill Sans are among the popular fonts for presentation. They are pleasing to the eye and make content scannable. Set the font size to at least 30 points. Fonts smaller than that will look messy on the slide.

3. Visual Elements

Graphics makes it easy to explain your ideas effortlessly. Moreover, content can be grasped and recalled timely with graphics. However, too many visual elements without a purpose will create clutter. Hence ensure that every visual element adds impact.

It is important to know that a presentation is for the evaluation of your business idea, not your presentation skills. Keeping this in mind, find a balance and add visual elements that help you best convey the idea.

4. Color Combinations

Colors hold a psychological effect, and using them mindfully could prove good for your presentation. Always pick a subtle color contrast that makes slides readable. Also, avoid color contrasts that create a distraction.

Too confused to pick a suitable color contrast? Check out these ready-to-use presentation templates that will sort out all your design worries. ( We will link one of the few templates we are giving to download, here)

5. Time Your Presentation

The biggest mistake one makes in a presentation is not timing it. Practically, no one has hours at hand to listen to your pitch. Find a way to present all essential information concisely in an impactful manner. Stick to Guy Kawasaki’s 20 minutes presentation rule.

6. Deliver The Message Clearly

Your presentation must contain enough content to help prospective investors research your business. Don’t speak what’s already written on the slides. Take an opportunity to market your business idea with a strong presentation pitch

Mistakes To Avoid In Your Business Plan Presentation

Despite the tips above, it’s easy to lose grip over the presentation and make it off-flowing. Look out for these common mistakes consciously and make your presentation more enriching.

1. Avoid Inessential Information

A pitch deck must have clear answers highlighting the brand’s USP( Unique Value Proposition ), targetted market, future projections, scalability, growth, and obstacles. Keep yourself in the investors’ shoes and only place the contents that serve the purpose.

2. Avoid Overwhelming The Investors

Presenting too much information or graphics in your slide will distract your investors. Instead of listening to you, they would be busy reading the contents on your slide. Only include self-explanatory content in your slides. Everything can be explained during the presentation.

Adding too many visual elements is not an answer to an attractive pitch deck. Include graphics that make the work easier for you and alleviate the pitch.

3. Presenting Poorly Designed Slides

It takes special professionals to design the slides and manage the contents within them effectively. Ready-to-use business presentation templates and presentation tools like Prezi, Keynote, Powerpoint, and Visme are perfect for making business plan presentations.

Professionally designed slides put you across as someone sincere and dedicated who has impactful things to say. Invest time and take help from specialized professionals to create a pitch-perfect presentation of your business plan.

4. Ending Without A Thorough Takeaway

The business plan presentation must leave the audience with sincere thoughts. It should have a solid conclusion and win the investors’ trust in your business idea.

Consciously try and avoid making these common mistakes to create presentations that leave lasting impressions.

How To Present A Business Plan To Potential Investors

Finance is the lifeline of any business, and you want funds coming through to grow, expand and scale your business idea. Now that you have learned the fundamentals of creating a compelling business plan presentation, it’s time to present it to your potential investors.

1. Tell A Story

We live in times of information overload. People have an attention span of Goldfish. Only an interesting story can keep them glued to your presentation. With storytelling, you compel the investors into a binding spell.

Add emotions and humane touch to your presentation to help investors connect to your business purpose. Don’t let figures in a pitch deck overpower your narration. Instead, add those to your storytelling approach and create a meaningful and engaging pitch.

2. Practice Your Pitch

A killer business plan needs a killer presenter. And even if you aren’t great at it, practice will help you get better.

Practice the pitch as much as you need to come across as confident and clear. Practice even when you get comfortable explaining the concepts. This will help you polish your presentation skills. Record yourself and look out for minor details to refine your presentation delivery. Reviewing yourself critically might be great for your presentation.

To present yourself in a better way, make a stellar pitch using graphics and charts. You can also use pitch deck generators with AI to create an engaging pitch with minimal effort.

3. Get Realistic

Even after presenting a hundred pitch decks, your presentations may go off-route. You can never predict or control the exact environment of a new investor pitch. Be ready for untimely interruptions, unplanned questions, and glitches.

Understand your business idea thoroughly to get realistic and comfortable with uncertainty in the presentation. Create a checklist from an investor’s perspective and see if your presentation has every detail one needs before investing.

Ready to create a business plan presentation? Stay confident in your delivery and refine your presentation till you find a deck that works for you. It is not necessarily an error in your business plan. Sometimes it’s just the presentation that needs work.

An awesome business plan makes the core of business model presentations. This Business plan builder will help you write an efficient business plan that translates into a rewarding pitch deck.

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Frequently Asked Questions

Can i do a business plan presentation on powerpoint.

Yes, you can create a business plan presentation on PowerPoint, Prezi, Keynote, and Visme. There are ready business presentation templates available online for free download. These templates could help you create engaging presentations. However, before you jump start and create a presentation, build a foolproof business plan. A solid business plan is easier to translate into a business model presentation slide.

How Can A Business Plan Template Help Create An Effective Presentation?

A business plan template is professionally created by testing hundreds of different scenarios. It helps you write different versions of your business plan to attract different stakeholders. The templates can be adjusted by editing, removing, and adding new components to them. Moreover, tools like checklists, milestones, teams, and collaboration ensure that the final output is up to the mark.

What Is The Introduction Of A Business Plan Presentation?

A business plan presentation can be started with a title slide or an executive summary. The title slide is simple and contains basic details of your business in a presentable manner. However, most companies consider executive summary as a worthy addition to their business plan presentation. An executive summary is a concise description of what your business does, its product and services, and its objectives in the market. Though it is placed at the beginning of a presentation, consider writing your executive summary after you finish writing for all the slides. This will help you create an engaging executive summary.

How To End A Business Plan Presentation?

Your business plan presentation should end with a solid conclusion. Without a conclusion, it will leave no impact on the viewers. The conclusion must offer an answer to the core purpose of your business plan. Ensure that you offer a thorough takeaway to the readers. Offer them adequate information like supporting documents, point of contact, and what you wish from them in this slide.

Cannot think of what to write? This business plan course will indeed be a great help.

What Is The Best Time To Create A Business Plan Presentation?

The best time to start creating a presentation of a business plan is when you have your business plan ready. Remember, that the presentation is a representation of your business idea, not your visual and graphics skills. Focus on creating a valuable business plan that contains all the adequate details, statistics, and proofs. Once you have that ready, choose the presentation platform for yourself and start working on it.

About the Author

Shyam Dua is a seasoned tax professional with 40+ years of experience & a mentor at SCORE. He stands out due to his exceptional business planning skills. With a keen eye for detail and a strong financial acumen, Shyam crafts compelling business plans that pave the way to success. A CPA with a philanthropic heart, Shyam's strategic expertise, and dedication make him an invaluable asset in shaping thriving business ventures. Read more

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How to create a pitch deck (and the 10 slides you need)

Table of Contents

In the high-stakes world of startups, a pitch deck presentation is often the deciding factor for securing investment, whether in high-pressure situations like Shark Tank or pre-seed pitching rounds. With limited time to make a first impression, the quality of your pitch deck is crucial in leading to that all-important follow-up meeting with investors or VCs.

In this article, we’ll guide you through how to create a pitch deck and the ten essential slides you need. We’ll also explain what makes a good pitch deck (including examples), the 10/20/30 rule, and how to avoid common mistakes.

Success in entrepreneurship isn’t just about hard work, luck, and timing. It’s also about successfully convincing others to invest in your vision, whether you’re seeking funding, advice, mentorship, or partnerships. A great pitch deck will be your essential tool in persuading investors. Let’s get started!

What is a pitch deck?

A pitch deck is a slideshow presentation that succinctly conveys your business idea, market opportunity, and value proposition. Startup founders and entrepreneurs commonly use them to present their business ideas, products, or services, also known as a business or investor deck. It is necessary in securing funding, attracting partnerships, and closing deals.

With a concise format of 10 to 20 slides, this visual tool effectively conveys a business idea and its potential to help entrepreneurs connect with investors, clients, or partners. Suppose your pitch catches the interest of potential investors. In that case, there will likely be an in-depth next meeting (i.e., the start of the actual pitching process).

💡 The most common formats for pitch decks are PowerPoint slides, Google Slides, or Apple Keynote presentations.

Purpose of a pitch deck

The purpose of a pitch deck is to clearly and quickly communicate your business’s potential. Used in fundraising pitches, idea support, and forming strategic partnerships, it provides a visual snapshot of your business idea and its market viability.

Pitch decks are not only used by startups but also in a variety of other settings. The structure of your slides should enable potential investors to grasp your business idea’s potential quickly.

Types of pitch decks:

• Branding or marketing plan
• Fundraising
• Film & TV

The 10-20-30 rule for slideshows

The 10-20-30 rule, coined by venture capitalist Guy Kawasaki, offers a structured approach to creating effective PowerPoint pitch decks. This rule is a favorite among startups but applies to all types of presentations. It includes:

• Keeping to just 10 slides.
• Limiting the presentation to 20 minutes.
• Ensuring a font size of at least 30 points.

However, sticking to 10 slides isn’t always the optimal approach for everyone. As David from NextView VC reminds us, it’s crucial to present in a manner that feels authentic to you. Treat pitch deck templates as flexible starting points, and tailor them to highlight the uniqueness of your startup.

What should be in a pitch deck

A pitch deck should concisely outline your business idea, market, strategy, finances, team, and funding needs in an engaging story. You should use between 10 and 20 slides depending on your needs and audience.

In the next section, we’ll guide you through creating each slide.

The 10 most important slides in an investor deck:

• Business overview: A brief introduction to the business, including the mission and vision.
• Problem statement: Identify the problem or need in the market the business intends to solve.
• Solution slide: The product or service offered by the business as a solution to the identified problem.
• Market size and analysis: Information about the target market and industry, including size, growth potential, and customer demographics.
• Product and business model: How the business plans to make money, including the product and pricing strategy.
• Go-to-market plan: The approach to promoting the product or service and acquiring customers.
• Competitors: A look at the competitive landscape and how the business differentiates itself from competitors.
• Financials: Financial projections and current financial status.
• Team: Information about the key team members, their roles, and their experience.
• Ask: The specific funding request and how it will be used to grow the business.

Now that we’ve covered the basics, we’ll move on to how to create a pitch deck.

How to create a pitch deck

We’ll take a step-by-step approach to making the essential 10 slides in a pitch deck. It will cover the most critical aspects of your business idea and pitch presentation. You may add more slides as you go, but let’s start by looking at each of these 10 slides, their purpose, and what information should be included.

Slide 1: Business overview

The first slide of your pitch deck will set the tone for the rest of the presentation. The business overview (title slide) should briefly capture the core of your idea and stand out to investors.

• Include your logo.
• title slide
• Name of your idea, business, or startup.
• Summarize your concept into a catchy headline.

Slide 2: Problem

Use this slide to lay the groundwork of your pitch by focusing on the problems or pressing needs that your business addresses. Highlight the market gap and illustrate why it’s an important opportunity.

• Present the problem your business solves in the form of a problem statement.
• Emphasize its relevance to your audience.
• Back up your points with solid data like market statistics or instances of current inefficiencies.

Slide 3: Solution

The solution (or value proposition) slide should address each problem mentioned in the previous slide. There could be many ways to solve a problem, so clarify how your solution benefits your target segment.

• The value proposition of your product or service.
• What sets it apart from competitors.

Slide 4: Market size

This slide should provide a clear picture of the market analysis and landscape based on your research. Illustrate the scale of the market you’re targeting or part of, demonstrating growth prospects and business opportunities. Key points to include:

• Break down the market opportunity into TAM, SAM, and SOM.
• Note any important market trends.
• Use visual aids like charts or graphs to effectively depict market size and trends.

Slide 5: Product & business model

Summarize your product and business model in this slide to show how you will make money, scale, and be profitable.

• Highlight your product’s main features or services.
• Add visuals like screenshots or images for clarity.
• Detail your revenue streams, cost structure, and pricing strategy.

Be ready to explain any challenges within your business model and your solutions.

Slide 6: Go-to-market strategy

The go-to-market (GTM) slide outlines your strategy for entering the market and acquiring new customers. Explain how you will distribute your product or service and reach your target audience.

• Outline each phase of your GTM strategy.
• Define your ideal customer or buyer persona and how you provide value to them.
• Explain your sales and marketing approaches to reach customers.

Having a good idea or product isn’t enough to convince investors. They need to know if you have a viable, thought-out strategy to reach and serve the target market.

Slide 7: Competitive analysis

Demonstrate your understanding of the market and the competition in this slide by providing data and market research. Offer data-driven research to map out the competitive landscape, including:

• Identification of major competitors and alternatives.
• Specify your unique selling proposition (USP) and competitive advantage.
• Strategy and positioning against competitors.

Be straightforward in this slide and reassure investors that you are aware of your competition and have a plan to achieve and maintain a competitive edge. You could mention potential challenges, risks, or disruptors.

Slide 8: Team

Many investors often consider the team behind a startup as one of the most critical factors in their decision-making process. A study done on over 21,000 startup founders suggests that the founder’s personality – or the combined personalities of the founding team – is paramount to entrepreneurial success.

• Include all founders, management, and advisors.
• Roles and responsibilities.
• Highlight key skills and relevant experience.
• Mention any meaningful connections.

The team slide has to instill confidence in potential investors that this is the right team for the job, even if you are a solo founder.

Slide 9: Financials

This is a critical slide where investors may spend the most time reading to get a glimpse into the business idea’s financial feasibility and potential return. Describe how you plan to generate revenue and your pricing strategy. Each startup will show different financial figures based on their stage.

Basic financial data:

• Income statement
• Sales forecast
• Expenses and burn rate
• Profitability
• Market size (Total Addressable Market, Serviceable Available Market, Serviceable Obtainable Market)
• Projected revenue growth for at least three years.

Other KPIs you may include:

• Customer acquisition cost (CAC)
• LTV/CAC ratio (indicates how sustainable the business model is)
• Customer growth

Coming up with these figures demonstrates your financial acumen and your understanding of the key metrics that drive business success.

Slide 10: Ask

The last slide should wrap up the pitch with a snapshot of your current standing, any accomplishments, a timeline, and the use of funds.

• The current state of affairs (growth, market share).
• State the amount of funding needed and how you plan to use it.

Investors want to know if your startup/idea is worth investing in, so show them evidence of progress, past successes, or the potential for future success.

What makes a good pitch deck?

A good pitch deck gets your point across to investors and captures their attention. Successful pitch decks are clear, focused, and persuasive. Many investor pitch decks follow a similar structure because they give investors a snapshot of a business’s investment potential.

These are traits of a good pitch deck:

✅ Concise and clear, without fluff or distracting details.

✅ Focused on telling the story of the startup/idea and its potential.

✅ Structured with a logical flow. Each slide supports the overall narrative.

✅ Persuasive , backed by data, research, and appropriate graphs and charts.

💡 Save time by using an AI pitch deck presentation maker like SlidesAI

Best pitch deck examples

Here are some of our favorite pitch deck presentations. The best pitch decks balance detailed information with simplicity. Take a look at these pitch deck examples across different stages of funding:

Airbnb pitch deck (Pre-seed)

LottieLab pitch deck (Seed)

Copy.AI pitch deck (Series A)

Wanderlist pitch deck (Series B)

Crunchbase pitch deck (Late stage)

💡 Check out more free pitch deck templates here .

Top 3 mistakes to avoid with your pitch deck

These common mistakes can diminish the impact of your presentation. Strive for a balance between thorough information and simplicity for maximum impact.

Mistake 1: Overemphasizing aesthetics

Overdesigning your slide deck can detract from your core message while pitching. In most cases, it is safe to leave out PowerPoint animations and excessive graphics. Use brand colors if possible; any image, graph, or chart you include should directly support your narrative.

💡 Pro tip: Maintain a consistent visual theme and leave out flashy design elements.

Mistake 2: Overloading information

It’s natural to want to share a lot of information on each slide, but doing so can make it harder for your audience to tell what’s important. VCs hear hundreds of pitches each year – you need more clarity in your pitch to catch their interest within your allocated time. Focus on the key information and overall structure of the pitch deck presentation.

💡 Pro tip: Prioritize clarity and conciseness to make a lasting impact.

Mistake 3: Lack of personalization

Pitch deck templates are a great starting point, but remember to tailor your pitch and content to your audience. Investors differ in their interests and priorities. Understanding what your audience value can significantly improve your pitch’s impact.

💡 Pro tip: Find out what resonates with your audience and include or address them in your deck.

A thoughtfully prepared pitch deck is essential for securing investment. View your pitch deck as a brief yet compelling introduction to your startup’s potential, aiming to secure further discussions and, ultimately, funding. By adhering to the 10-slide structure recommended in this article, you can effectively convey your business vision, introduce your team, emphasize your market edge, and outline your financial forecasts.

Organize your slides to ensure your business concept is easily understood. Be succinct and clear, and align your content with what investors typically seek. Steer clear of common pitfalls like cramming slides with information or not customizing your deck to align with investor interests. Wishing you success!

Frequently Asked Questions

Is a pitch deck the same as a business plan.

A pitch deck and a business plan are not the same. While a pitch deck visually presents key aspects of your business idea, a business plan is a comprehensive written document that outlines all aspects of your business. A pitch deck can summarize your business plan but cannot replace it.

What happens after a successful first pitch?

Pitch deck guides often focus on the initial meeting with venture capitalists, but that’s just the start. Investment decisions involve multiple meetings, due diligence, negotiations, and paperwork. As NextView VC’s David Beisel puts it, “The purpose of all venture capital meetings is to get another meeting.” Read more about what to expect after a successful first pitch .

What about other slides, like the traction slide?

Traction slides are to showcase proof of any progress, achievements, and market acceptance. For early-stage startups, including pre-seed, traction might not necessarily mean revenue. It can be any evidence that validates your business idea and market demand, such as user sign-ups.

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Blog Business

10 Business Pitch Examples for Your Next Client Meeting

By Letícia Fonseca , Oct 30, 2023

We tell presenters that it’s okay to feel scared during your upcoming sales pitch because investors will always be a pressing and intimidating bunch.

Great elevator pitches are similar to memorable stories. They intertwine visuals and narrative to keep the audience engaged. And it needs to be completed in the duration of an elevator ride.

In this guide, we share 10 business pitch examples you’ll want to use in your next investor or client meeting.

You don’t need design experience to create a business or sales pitch. Create an engaging presentation in just minutes with Venngage’s professionally designed pitch deck templates !

What is a business pitch?

A business pitch is a concise and compelling presentation that is delivered to potential investors, clients or partners to communicate the value proposition of a business idea , product or service.

The main goal of a business pitch is to persuade the audience to take a particular action, such as investing in the business, partnering with the company or purchasing the product or service.

When creating a business pitch, always remember that a well-crafted business pitch should be clear, concise and tailored to the specific needs and interests of the target audience. It should effectively communicate the value proposition and potential of the business idea, leaving a lasting impression on the audience.

To help smoothen the process for you, I’ve curated 10 business pitch deck examples you can use for your next client meeting. Keep scrolling to find out!

10 business pitch examples you can use:

Choose a simple and short elevator pitch template, guy kawasaki elevator pitch examples for business, modern pitch deck example, effective startup elevator pitch examples.

• Business idea pitch deck

Dark marketing pitch deck

Classic airbnb pitch deck.

• Statement yellow elevator pitch example
• Short franchise elevator pitch example

Nonprofit pitch deck

Your elevator pitch needs to address the biggest business concern: the sales funnel .

This simple pitch deck example gets to the heart of the business problem within just 12 slides. It’s short, sharp and to the point, enough to keep prospective clients interested.

This is a great sales pitch deck template to accompany a brief presentation. You can easily share your business model with investors or clients.

Customize this template by adding your branding and business information. Include data about your target audience and team members. This is information that potential investors need to know.

With a Venngage business account, you can access the My Brand Kit feature, including the Autobrand tool.

Add your website when prompted and the editor will import your logos, fonts and brand colors . You’ll be able to add your branding to all your designs with a single click.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

The Guy Kawasaki method for elevator pitch templates has been successful for numerous businesses. The minimal text keeps investors focused during the entire pitch.

Presenters can fully concentrate on sharing the key metrics and pain points of their target market. The pitch deck includes overviews that guide investors’ thoughts.

Venngage has two versions of the conventional Guy Kawasaki elevator pitch format. This gradient version is a bit more modern. It certainly draws the eye without overwhelming the design.

The template’s simple and minimalist-inspired design makes it easy to customize for any brand completely. You can swap out the gradient panels and add brand-relevant product images instead.

You can also use this non-gradient pitch deck template. This is an ideal way to highlight your brand colors.

Make the easily customizable pitch deck examples shared above your own by adding your text, data and graphs.

Creating a pitch deck  just got easier. Venngage’s real-time collaboration  allows multiple members to work on a design at once. Share instant feedback and design a winning sales pitch.

This unconventional pitch deck uses icons to tell a compelling narrative. Visuals can spice up presentation decks and give make them aesthetically pleasing.

This template works well for startups and small businesses demonstrating to investors their brand’s potential.

If the deck is too dark, you can switch out the panel colors and icons. Add your own research to make your sales pitch convincing.

Related:  Everything You Need to Know About Picking and Using Brand Colors

Elevator pitch decks focus on quick, one-minute proposals to convince potential investors that you have something valuable.

This investor pitch deck example is excellent for a startup elevator pitch. With just five slides, this deck makes it easy to breeze through your business model.

The added charts make the proposal and presentation much more convincing. You can share the necessary details that investors will want to know about.

Import your data from Google sheets into the Venngage editor and easily create charts for your presentation.

Related:  Everything You Need to Know About Pie Charts

Business idea pitch deck

How do you highlight your business model to a potential customer? You start with your value proposition.

The below pitch deck example opens with the business’ value proposition in the first slide. It also includes many elegant ways to showcase the brand. Plus, it provides essential business data to investors simultaneously.

You can use the business idea pitch deck template above as a guideline for a good sales pitch of your own or modify and adjust it to your branding needs.

The marketing pitch deck example below has a dark but unique personality. It works well in a product launch setting or as an elevator pitch deck for marketers.

The color combination is unusual but striking. Not to mention, on-trend. Bold colors are one of the resurgent graphic design trends  of the past few years.

You can use the above marketing pitch deck example as inspiration for numerous business presentations.

Art and multimedia businesses can also use it as a template for client presentations.

Related:  20+ Business Pitch Deck Templates to Win New Clients and Investors

We all know what Airbnb is and how much the business has grown over the past few years.

One of the best pitch deck examples you’ll see is Venngage’s version of the Airbnb pitch deck.

It uses sample data, addresses the core customer problem and outlines the business plan to capture the audience’s attention.

The pitch deck example above is one of the standard elevator pitch decks but manages to be sophisticated. There’s a finesse to this pitch deck design . That’s why it was so successful.

Statement yellow elevator pitch example

The yellow motif of this artistic pitch deck will immediately hold the audience’s attention.

The color is bright and bold but isn’t overpowering. Instead, only two slides use the background color across the whole slide.

The majority of the slides only include hints of yellow or use it as a highlight.

This template works for companies that use one prominent color across their branding. It’s also a professional pitch deck for small businesses, startups, or software companies.

Short franchise elevator pitch example

Pitch decks don’t depend on length to make a point. Instead, it uses fewer headers as overviews and depends on presenters to share pitch details with investors.

This is one of the best pitch deck examples for a short and classy presentation. It uses a small number of icons and bullet points to draw the eye and keep the presentation flowing.

As an elevator pitch, this is an effective method for maintaining the audience’s focus.

Related:  A Complete Guide to Line Charts

This elevator pitch example for nonprofits uses minimalism and icons to keep potential investors engaged throughout the presentation.

The subtle use of color and icons asserts the brand’s personality. This template can work for businesses in the graphic design sector.

Alternatively, the nonprofit pitch deck example above can also work for digital marketing agencies that want a cutting-edge appeal to make themselves attractive to clients.

Famous sales pitch decks to inspire your pitch

Minimalist airbnb pitch deck.

This minimalist design of the Airbnb elevator pitch example shared above is perfect for startups.

You can easily add product or location photos and adjust the colors to suit your branding, alongside your logo and fonts.

Buffer pitch deck

The real Buffer pitch deck was confusing for investors. You can read more about it in our round-up of the best pitch decks .

Venngage designed a cleaner version using icons and charts. This makes the information easier to understand. You aren’t bombarding your audience with too many details.

Facebook pitch deck

The winning Facebook pitch deck was text-heavy. But what made it stand out was how many popular schools had already signed up with it.

Plus, the deck was nothing short of ambitious, with a clear expansion plan. It is no surprise that Facebook is the behemoth it is today.

How to write a business pitch deck

Creating a compelling business pitch deck is essential for effectively conveying your business idea to potential investors or partners. Here is a step-by-step guide to help you write a business pitch deck:

• Cover slide: Include the name of your company and a visually appealing image that represents your business.
• Problem statement: Clearly define the problem your product or service solves. Use statistics or real-life examples to emphasize the significance of the problem.
• Solution: Describe your product or service and how it addresses the identified problem. Use visuals, such as product images or diagrams, to help illustrate your solution.
• Market opportunity: Present market research data to showcase the size, growth potential and trends of the target market. Use graphs, charts, or infographics to make the information more engaging.
• Business model: Explain how your business will generate revenue. Describe your pricing strategy, sales and distribution channels and any key partnerships or collaborations that will contribute to your business model’s success.
• Traction and milestones: Highlight any significant achievements, milestones, or partnerships that demonstrate the progress and potential of your business. This can include user metrics, revenue growth, or notable endorsements.
• Competitive analysis: Analyze your competitors and illustrate how your product or service stands out in the market. Highlight your unique selling points and any barriers to entry that provide your business with a competitive advantage.
• Go-to-market strategy: Outline your marketing and sales plan. Describe how you will reach and acquire customers, including your marketing channels, customer acquisition strategy and sales approach.
• Financial projections: Present your financial forecasts, including revenue projections, cost structures and expected profitability. Use charts or graphs to display key financial data and assumptions.
• Team: Introduce your team members and highlight their relevant expertise and experience. Emphasize how the team’s skills and strengths contribute to the success of the business.
• Use of funds: Explain how you plan to use the funds you are seeking. Provide a breakdown of how the investment will be allocated across different aspects of the business.
• Conclusion and call-to-action: Summarize the key points of your pitch and clearly state what action you want the investors to take. Encourage questions and provide your contact information for further discussions.

Remember to keep your pitch deck concise, visually appealing and easy to understand. Use high-quality visuals and compelling storytelling to make your business pitch deck engaging and memorable for your audience.

Four tips for creating a great elevator pitch

Here are four easy ways to recreate the pitch deck examples above or build your own pitch from a template.

Create a visual style for your sales pitches

A visual style or theme creates flow and sophistication in any presentation. These involve using recurring elements in a subtle and obvious manner.

For example, this Venngage template uses our color gradient along with elegant and bright icons.

Choose visual elements whose characteristics become the pitch deck’s focal point. Great pitch decks use the brand’s colors and visual motifs to keep the brand top of mind.

Give an overview of your business model

Pitch decks act as content anchors that guide your client toward your topic’s main points.

All the other information in your pitch deck or the explanations in your presentation will be aimed at supplementing that data.

Like this Uber elevator pitch template that emphasizes customer pain points and how the business will solve them.

Examples of added data include situational examples, charts and graphs and case studies .

Focus on your unique proposition

Your pitch deck has a central idea that is its unique selling proposition. Pitch deck creators build their pitch ideas around this aspect.

As a result, they’ll have a solid, communicative and persuading pitch deck that convinces investors.

Simplify hard concepts in your sales pitch

Scientific knowledge is enriching to those who understand its meaning.

Hard concepts, long-running and poorly constructed sentences and jargon make reading challenging for investors who have a very short time to spare.

This deck ensures that information isn’t overwhelming, either in the overview or the traction slide.

Make sure to simplify hard concepts and use simple words. That’s what the best pitch decks do.

Use templates to create successful pitch decks and win over investors

Delivering a good elevator pitch can be overwhelming. The pressure to get the tone right and impress investors is huge.

We’ve shared 10 elevator pitch examples that you can use as inspiration.

And with Venngage’s pitch deck templates, you get a competitive advantage. With no design experience, you can create elevator pitches that win over investors.

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33 Legendary Startup Pitch Decks and What You Can Learn From Them [+10 Free Templates]

A startup pitch deck is a brief presentation that provides investors with an overview of your new business and/or startup idea through presentation slides.

It usually focuses on showcasing your product, sharing your business model, giving a look into your monetization strategy, and introducing your team.

A startup pitch deck is an essential fundraising tool for successful startups, whether you’re looking to raise funding from $50,000, $500,000, or $50 million. However, an investor pitch deck is just one of the best pitch decks and examples we will share below.

Despite the brevity of the successful startup pitch decks, which usually run for 10 slides or less, creating a pitch deck that wins investment is not an easy task.

What Does a Successful Startup Pitch Deck Cover?

A great pitch deck covers key points through visuals and bullet points and usually has a competition slide, a problem slide, and a solution slide to explain your offering and the market.

Additionally, a business model slide and a team slide (if your business is developed enough to present these) can turn a good deck into a great startup pitch deck.

Don’t forget, a simple pitch deck is a good pitch deck—and you’re about to learn how to nail it.

In This Legendary Startup Pitch Deck Article You Will Find:

• Examples of 33 successful pitch decks
• Takeaways that you can apply when creating your own startup pitch deck
• Editable templates of 10 pitch decks that you can use for free

Looking for a winning pitch deck template ASAP to present in front of potential investors?   Try our free template created in collaboration with HighSpark – an agency that has helped more than 500 startups raise cumulatively over $80 million in funding. 

Here is the list of 33 of the best startup pitch deck examples that we will go through:

• ZenPayRoll (Now Gusto)
• Wealthsimple
• AppVirality
• Shape Integrated Software
• Ooomf (now Crew)
• Sequoia Capital

These startup pitch deck examples were created by top brands in tech. At the time, they were all small startups (seed stage companies) looking to raise money or venture capital through potential investors and grow their businesses. Sound familiar?!

We hope that their business idea and investor pitch decks will inspire you (and of course, potential investors).

If you are more of a visual learner than a reader type, you can watch a video summary of the first 10 startup pitch deck examples mentioned in this blog post:

Alternatively, if you’re ready to create your own pitch deck, we’ve added some startup pitch deck examples and pitch deck templates to the bottom of this article. You can go straight to them by clicking here . Or get access to Piktochart’s online design tool by signing up for a free account and choosing a presentation template to get started easily.

From behemoths like Facebook and YouTube to superstars like Buffer, together these startups have raised millions of dollars and are now worth billions!

It’s time to see how they did it.

33 Legendary Startup Pitch Deck Examples

1. facebook pitch deck.

Here’s a fun fact: Peter Thiel, the billionaire venture capitalist, and entrepreneur, was the first outside investor in Facebook back in 2004. That’s when Mark Zuckerberg first set out to turn his dorm room project into a lasting business. Zuckerberg received $500,000 from Peter Thiel.

Facebook’s pitch deck was more of a media kit  of sorts. It was containing the company’s value proposition, key metrics, and marketing services that were used to sell ads to potential clients.

Favorite takeaway : The focus of the startup pitch deck was based on solid numbers such as user engagement, traffic, and growth trajectory.

2. Airbnb pitch deck

Airbnb is a platform that allows people to list, find, and rent lodging.

This company is one of the greatest startup success stories of our time.

The now famous Airbnb pitch deck has become one of the best pitch decks for inspiring entrepreneurs around the world.

Favorite takeaway: The intro. It’s all about hooking your audience. You need to describe your business using as few words as possible. Imagine telling a 5-year-old what your business is about. If you can’t do that, it’s time to put some time into nailing it down.

3. Buffer pitch deck

Buffer is a social media scheduling platform that helps you schedule content for Facebook, Twitter, LinkedIn, and Pinterest.

The almighty startup pitch deck that helped Buffer to raise half a million dollars gained popularity by becoming one of the first pitch decks openly shared online. The founder decided to put it up to help other startups to raise funds.

Favorite takeaway: Similar to Facebook, the deck was based on solid numbers from Buffer’s users (e.g., 800 users, $150,000 annual revenue run rate, etc.)

4. Square pitch deck

Square is a company that allows merchants to accept mobile credit card payments via a dongle.

Favorite takeaway : Social proof! It doesn’t hurt to promote the management team if they’ve been with Twitter, Google, LinkedIn, PayPal, and more. It shows that your management team’s experience is an armor to the company. This detailed startup pitch deck outlines Square’s business model and a simple financial model that portrays its annual revenue and five-year growth rate.

5. LinkedIn pitch deck

Founded in 2002, LinkedIn is the top business-oriented social networking platform.

The company’s pitch talks a great deal about company values, the power of networking, and how it’s different from other social networks out there.

Favorite takeaway : The deck also provides an extensive analogy to showcase to investors what LinkedIn is. For example, it talks about “Web 1.0” vs. “Web 2.0”: Alta Vista was “Search 1.0”, and Google was “Search 2.0”. The deck talks about how LinkedIn is “Networking for Businesses 2.0”.

6. Mint pitch deck

Mint is a personal financial services tool that helps people track their spending and find ways to save money.

This startup pitch deck example was used in a competition and was never used for raising money, but it’s still a powerful deck that startups can learn from.

Favorite takeaway : This simple deck provides a clear value proposition to customers and investors. The creators of this deck also understood that one of the key concerns of an investor is the exit mechanism of his or her investments. I love how the deck highlights a number of exit strategy options.

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– Claudia Bayod Borrego, Head of Internal Communications at Arval BNP Paribas Group – Create a professional visual in Piktochart with no graphic design experience. Online.

7. MapMe pitch deck

MapMe allows users to create universally accessible (i.e., on smartphones, tablets, and computers) maps of anywhere they want with no coding required.

This startup deck was used to raise $1 million in seed funding.

Social proof almost always works. The deck showed that the startup had over 20,000 unique visitors, 18,000 monthly alerts, and12 minutes average sessions on the site.

Favorite takeaway : The pitch deck has fewer than 13 slides but provides investors with knowledge of the traction the site got going viral on social media and its go-to-market strategy.

8. LaunchRock pitch deck

LaunchRock allows users to create landing pages and quickly get their startups known through social media, even before the launch of their full site.

Favorite takeaway : As a more creatively designed pitch deck example, this pitch deck had only 15 slides but showed how the product works and the different ways it can be used. They also utilize an analogy similar to what LinkedIn had in their decks.

9. Mixpanel pitch deck

Mixpanel is an advanced analytics platform for mobile and the web. They not only measure page views but also analyze the actions people take. This is the series-B startup pitch deck for Mixpanel that helped them raise over $65 million.

Favorite takeaway : This pitch deck example started off with a problem: people guessing their analytics. It followed up by providing its solution to that problem and, ultimately, its competitive advantage. One of the best pitch decks, this is a great example of showing the problem and solution.

10. Moz pitch deck

Moz started out as an SEO company but has pivoted to support marketers across all inbound marketing strategies.

This is the series-B startup pitch deck for Moz which they used to raise over $18 million. If you’re an established startup, this is a great example of an investor pitch deck, and you can follow this guide. The pitch deck is packed with information about the company since it was founded five years prior to this pitch.

Favorite takeaway : Because the company had already been in operation for five years, they were able to present an accurate estimated revenue, revenue run rate, average customer lifetime value, cost of paid acquisition, etc.

11. Buzzfeed pitch deck

We all have a love-and-hate relationship with Buzzfeed, don’t we? I’m sure you’ve stumbled on their pages or watched their videos before. As of today, BuzzFeed has managed to raise over $240 million in investor capital (another great example of an investor pitch deck).

Favorite takeaway : SOCIAL PROOF! It doesn’t hurt to start a pitch deck with big numbers the company has, like the millions of users visiting the website on a monthly basis and quotations from large organizations such as CNN.

12. YouTube pitch deck

YouTube was acquired by Google in 2006 for $1.6 billion. Like Facebook, this company doesn’t require any introduction. Unfortunately, this is not the original deck. This is YouTube’s pitch deck to Sequoia Capital (one of the most established VC investors who’s often regarded as one of the industry’s best), which was released through a legal proceeding.

Favorite takeaway : The company wanted to be the primary outlet for video content, and it succeeded in doing just that. It goes to show that if you know what your product can do, are able to show its potential, and build on the momentum gained through early investments to create that, then you can achieve its potential. If you’re aiming to build an investor pitch deck to land a VC like Sequoia Capital, this presentation slide deck is a great template for you!

13. Manpacks pitch deck

Manpacks is a platform that delivers men’s essentials such as underwear, razors, grooming, and other products.

The company raised $500,000 with this pitch deck.

Favorite takeaway : This deck stands out! They clearly understand who they are, and they stayed that way throughout the entire presentation. The startup pitch deck is filled with a fun tone that helps explain the product well.

14. Foursquare pitch deck

Foursquare is a mobile platform that helps you find the best places to go in your area.

Favorite takeaway : This pitch deck does a great job using screenshots of social proof that the app already has from its users sharing tweets of them being the ‘mayor’ of a particular area.

15. Flowtab pitch deck

Flowtab was an app that allowed people to order drinks quickly at a crowded bar. Despite shutting down, the founders still made an effort to help other startups.

Favorite takeaway : Simplicity. This pitch deck example does well explaining critical information like the problem, the solution, their business model, and traction. You can’t really go wrong with this pitch deck.

16. Dwolla pitch deck

Dwolla is a payment solution that allows users to send, receive, and request funds from other users. This 18-slide startup pitch deck landed the company $16.5 million.

Favorite takeaway : Most startups are founded because of a problem they faced, but not many people tell their story well through their pitch decks. In their slide deck, Dwolla shared a great story of how the founder paid $50,000 a year in credit card fees and then created a solution for never doing it again.

17. ZenPayRoll  (Now Gusto) pitch deck

Gusto (previously ZenPayroll) is a cloud-based solution tool for small businesses to pay employees.

The company raised $6 million with this pitch deck.

Favorite takeaway : This isn’t just a startup pitch deck. It is a template that you can use and replicate easily by filling in the blanks.

18. Bliss pitch deck

Bliss provides metrics for coders and allows them to collaborate easily.

The company raised over $400,000 using Angel List.

Favorite takeaway : The pitch deck was well composed with a clear understanding of the product and the investors they were pitching to. This is one of the best pitch decks to use if you know your target market.

19. Adpushup pitch deck

Adpushup allows companies to maximize ad revenues through advanced A/B testing. They raised more than $632,000 in investments.

Favorite takeaway : This slide deck proves that going back to the basics works. This pitch deck has basic principles like a great introduction, an outline of problems, potential solutions, market opportunities, products, case studies, milestones, traction, and a future plan.

20. Wealthsimple pitch deck

Wealthsimple is Canada’s first online investment manager. They raised more than $2 million in seed funding with this slide deck.

Favorite takeaway : The startup pitch deck is sweet and short but effective. Our favorite part is the transformation of the industry, which is laid out in a table format.

21. AppVirality pitch deck

AppVirality allows app developers to grow their platforms using growth method techniques proven by other startups.

Favorite takeaway : Our favorite takeaway is how the flow of the pitch deck goes through the problem, the proven solution, and how it works within their app to their target market in multiple slides.

22. Shape Integrated Software pitch deck

Shape Integrated Software is budget management software that helps PPC analysts manage various budgets across different channels.

Favorite takeaway : When you have the traction to back your startup, use it. Shape clearly took advantage of it and presented it clearly in their pitch deck.

23. Podozi pitch deck

Podozi is an online e-commerce platform based in Nigeria.

Favorite takeaway : Most startup pitch decks work well when they’re short and sweet, in multiple slides, like Podozi’s. The best takeaway is the working partnership with large brands that this platform already has.

24. Fittr pitch deck

Fittr is a platform that designs custom workouts tailored to equipment, access, time management, and goals.

Favorite takeaway : As a user of this platform, we love the investment goals and the purpose of what the company is planning to use it for.

25. Swipes pitch deck

Swipes is a task manager app to help its users increase their productivity.

Favorite takeaway : One of their pages used social proof of quotations from The Next Web and Lifehacker. You can’t go wrong with that.

26. Canvas pitch deck

Canvas replaces paper-based processes with affordable and easy-to-use mobile apps and forms. They raised $9 million with these decks.

Favorite takeaway :  Instead of saying what they do, the second slide in their pitch deck shows how their startup helps businesses. No words are needed.

27. Ooomf  (now Crew) pitch deck

Crew (formerly Ooomf & then PickCrew) is a freelancer marketplace that connects mobile and web developers with projects or work. This deck was used to raise over $2 million dollars.

Favorite takeaway : Well-designed with an easy-to-understand flow.

28. Cubeit pitch deck

Cubeit is a mobile application that allows users to aggregate content from anywhere. Cubeit used this 13-slide deck to raise seed funding before they even had a finished product.

Favorite takeaway : A strong introduction will get investors to pay attention. Their deck starts out with a clear message, which was that “owning more devices doesn’t make your life easier”. I can’t help but pay attention to how this company will help.

29.  Castle pitch deck

Castle was a startup that let rental owners put their properties on autopilot. This was the deck Castle used to raise $270,000 for their startup.

Favorite takeaway : Great design and easy to digest.

30.  Sequoia Capital pitch deck

Sequoia Capital is one of the leading investment firms in Silicon Valley. This deck is a template they recommend following.

Favorite takeaway : It’s like having the keys to the kingdom. You don’t have to guess what this investment giant is looking for. They tell you straight away.

31. Uber pitch deck

When Uber hit the scene, they fundamentally reimagined urban transportation. Their pitch deck tells this audacious story perfectly. Simple yet impactful, it illustrates the problem of expensive taxis and car services, then introduces Uber as the affordable, tech-driven solution.

They use stark data points to highlight the financial opportunity, a vital touch for potential investors.

As you create your pitch, remember Uber’s two key strengths: painting a clear problem-solution scenario and using compelling data to underscore their market potential. This strategy not only shows understanding of their market but also communicates their transformative vision effectively.

Favorite takeaway : The deck is clean and minimalist. The flow is easy to follow, and you get a clear idea of what’s the problem they’re trying to solve, and how they solve it.

32. WeWork pitch deck

WeWork’s pitch deck beautifully encapsulates its community-driven approach to shared workspaces.

They use visually appealing slides that mirror their innovative, modern brand. Their pitch deck deftly articulates the benefits of shared workspaces in today’s economy, setting the stage for their unique value proposition.

Favorite takeaway : what we do, who we do it for, why we do it; the deck walks you through their company vision with smart visuals and copy. We loved how they generated urgency by highlighting how co-working spaces were a fast-growing trend and investors could miss out on a profitable investment if they didn’t act quickly.

33. MatterMark pitch deck

MatterMark’s pitch deck is a testament to the power of storytelling. utilizing clean visuals to aid comprehension and coupled with succinct copy to keep the narrative engaging. The 30-slide deck earned the platform $6.5 million in seed A funding.

Favorite takeaway : Strong visual storytelling through the use of charts and graphs. In just a few moments, you can see where the majority of their revenue comes from compared to their other revenue streams.

Summary of Pitch Deck Template Takeaways

To sum up, a strong startup pitch deck not only serves to reinforce your brand to the target audience or investors, but shows your business plan and unique offering through the slides presented; using a problem slide, a solution slide, and a traction slide including concise bullet points. 

The best startup pitch deck also shows off your company’s personality, through the inclusion of a team slide or similar in the next few slides, to be presented after your business plan is clearly outlined.

As your company grows, you’ll probably start thinking about the next stage of growth. You can use these successful pitch decks can as the foundation to make an investor deck for your next round of financing.

Look at the takeaways from these startup pitch decks as a guide to help you in your quest to raise funds and venture capital for your own startup for an investment round.

Here are some of the key takeaways from our pitch deck examples:

• Pitch decks don’t have to be formal or beautiful.
• A great pitch deck will provide an impactful intro or slogan.
• Keep your deck short (less than 20 pages).
• Use analogies to back up the points that you’re making.

After going through so many startup pitch deck examples, we recommend that to make your pitch presentation stand out you should:

• Start with a strong intro/vision.
• Show problems and offer solutions.
• Identify market opportunities.
• Showcase products/services clearly.
• Digest your business model
• Highlight financials
• Add social proof/case studies.
• Differentiate from competition.
• Show an experienced management team.

Designing a strong pitch deck could turn your business idea into a reality after convincing investors to provide support financial support to your project.

If you’re looking for additional information, DocSend shared lessons  they got learning from 200 startups who raised $360 million from their first pitch deck.

10 Pitch Deck Templates for You to Try

The following pitch decks are free templates available in Piktochart that you can use. This makes it easy to work on your slides without having to worry about design. We took care of that for you.

If you don’t have an account yet, just sign up for a free Piktochart account here and then click on one of the templates below.

To learn how the online pitch deck creator works, watch this on-demand demo .

1. Investment Pitch Deck Template With HighSpark

2. Finance Pitch Deck Template

3. Business Pitch Deck Template

4. Startup Pitch Deck Examples

5. Tech Pitch Deck Examples

6. Business Keynote Template 

7. Product Pitch Deck Template

8. Product Pitch Deck Template

9. App Product Presentation Template

10. Product Website Pitch Deck Template

Ready to create your own pitch deck?

Sign up for a free Piktochart account and edit a template right away.

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Creating the perfect pitch deck and business plan: Examples and best practices [2022]

• January 7, 2022

I know you’ve probably been told that a good pitch deck and business plan are essential in the world of startups. It’s true — they are — but there is a LOT of conflicting advice out there on how to create them. (Hint: There isn’t just one right way.) I want to share some ideas based on solid research and real-world experience so you can create something that works for you.

What is a pitch deck?

What is its purpose, do you need a pitch deck and a business plan, who should create the pitch deck, how do you create a pitch deck, what is a financial model, what is a financial forecast, how accurate does a startup financial model need to be, what to include in an early-stage pitch deck, what should i avoid putting into my pitch deck, slide #0 – title, slide #1 – executive summary, slide #2 – trends, slide #3 – problem, slide #4 – solution, slide #5 – business model, slide #6 – market, slide #7 – competition, slide #8 – go to market, slide #9 – traction, slide #10 – team, slide #11 – investment proposal (the ask), keep it simple, stick to a consistent layout, make it easy to read, use a pitch deck template, beautiful.ai, key takeaways.

In this article, I’ll discuss what a pitch deck is, explain its purpose and its importance in the outreach process, give you tips and practices to create your perfect pitch deck, and what to include in it. We’ll also look at an example of a pitch deck template, using slides from startups that have raised hundreds of millions from VCs. We’ll also explore why you must build a financial model alongside your pitch deck.

Before we get started, remember that pitching on stage and building your pitch deck are two very different things. Pitching is a form of art. Anyone can present a business plan or startup idea to another person, but only a few pitches are memorable and truly capture the interest of investors.

Practice makes perfect, and the better you get at pitching, the more likely you are to succeed. So sign up to pitch competitions, put yourself out there, and get feedback. The more you pitch, the better you will become at it. It’s better to make mistakes when it doesn’t matter than pitch unprepared to critical investors and risk disaster.

Now let’s dive into what it takes to build a great pitch deck!

Pitch decks are an essential document for every founder to master, but there is a lot of conflicting information out there, and no one-size-fits-all template.

To help you get started, we’ve pulled together pitch deck examples and best practices for new founders and early-stage startups.

Using this information to guide you, you’ll be able to create a pitch that will wow investors and get you the funding that your business needs.

A pitch deck is a condensed business plan that communicates your business idea to investors or partners. It should be clear, concise, and well-organised so that it promotes a conversation, not just information that needs to be digested. The pitch deck is used as an elevator pitch during your outreach process and should highlight the key aspects of your startup in a way that gets investors excited about working with you.

The pitch deck itself isn’t going to fund or run your startup — it’s just one piece of the puzzle — but it’s an important one. As Guy Kawasaki, Chief Evangelist at Canva, former Chief Evangelist at Apple, and author of The Art of the Start puts it .

The purpose of a pitch is to stimulate interest, not to close a deal.

While the pitch deck is an information-packed overview of your startup, it should be more than just numbers and figures. A winning pitch deck also captures the imagination by telling a story and getting the audience emotionally involved. People don’t buy products, they buy stories — pitch decks help people to see your startup as a compelling narrative instead of just an idea on paper.

A pitch deck helps you generate interest from investors so that they will fund or work with your company in some way. It is a way to quickly pitch your business idea and get feedback, without having to go through the entire business plan. The pitch deck should be used as a tool to start a conversation with potential investors so that you can get their feedback and determine if they are interested in what you’re doing.

For an early-stage startup, the pitch deck and financial model are the business plan. There are too many uncertainties to waste time writing a 100-page business plan. Founders should use tools like the Lean Canvas to help them think through the different aspects of their business, but a pitch deck and financial model are essential when trying to raise money and get investment.

The pitch deck should be created by the founder or co-founder of the company. They are the ones who know the most about their business and can best pitch it to investors. Remember, the pitch deck isn’t what wins you the investment, but it will start the conversation and get people interested in what you’re doing.

There is no one-size-fits-all answer for this question, as the pitch deck needs to be tailored to your specific startup and its investors. However, there are some best practices that you can use to make sure your pitch deck is as compelling as possible.

Financial Model

The pitch deck should always include a financial model, typically as a supporting document, that shows financial projections for the next three to five years. This will help investors understand how you will manage the financial risks associated with your startup.

A financial model is a document that shows how your business will make money and what kind of return investors can expect on their investment. It includes projected revenue, expenses, and profits over a specific period of time.

Investors will expect to see a three to five-year financial forecast, broken down by year and month.

The financial model should also include a section on the startup’s burn rate – how much money the company is spending each month and how long it can continue to do so before running out of funds.

A financial forecast is a projection of future income, expenses, and profits. It typically covers a period of three to five years and breaks down revenue, expenses, and net cash flow by month.

The financial model doesn’t need to be complex, but it should show a realistic understanding of the numbers behind your startup.

It is important to remember that venture capitalists and angel investors do not expect your financial forecasts to be 100% accurate – they simply want to see that you have put thought into your business, that your operational plans are accounted for, and that you understand the basics of financial forecasting.

Pitch Deck Structure

As a founder, you’ll quickly learn that you’ll need more than one pitch deck. Different pitch decks are used for different purposes, and you may end up using a pitch deck that is specific to your target investor, the stage of investment, or the format in which you’ll be pitching.

This means that there is no magic formula for your pitch deck structure. However, there are a few essential slides that should be in every business pitch deck.

• Title or cover slide
• Market size and opportunity

These slides will give the pitch deck a good structure and focus on the key elements that you want to talk about. There may be more slides depending on your company, but those are the main ones that should always appear somewhere in every pitch deck.

Early-stage startup pitch decks are used to spark interest in your idea and the founding team. Venture capital firms and angel investors will be comfortable with greater uncertainty and higher risk in this pitch deck, so there is more leeway to experiment with different ideas and concepts. This doesn’t mean that you should just throw in everything without a thought though!

At this early stage, there will be multiple unknowns that you are setting out to solve, including exactly how you’ll build your solution to the problem, how you’ll find your scaleable route to market, and maybe even how you’ll convert users to paying customers.

It’s normal to not have all the answers to these questions, and that’s OK! It doesn’t mean that you should pitch an idea if you don’t know how it will work yet. All of this is just a reality check for potential investors — they need to see that you have a realistic idea of what you need to do and a plan for how you might do it.

It’s a common mistake for first-time founders to try to put too much information into their pitch decks. This can include everything from detailed financial models to a full history of the company’s founding story. While it’s important to have all this information ready, it’s best to save it for when you’re actually speaking with investors.

Your pitch deck should be focused on your idea and the current state of your company. It should be set up in a way that clearly lays out who you are, what problem you’re solving, and how you plan to solve it. You want investors to see the actual value in investing in your startup so avoid including anything that’s not absolutely necessary for them to understand this concept.

– Do not include unnecessary information or graphics

– Keep your pitch deck to a maximum of 20 slides

– Stick to clear and concise language

– Make sure all the data is accurate and up to date

Be cautious about adding in anything that doesn’t support your pitch deck theme or the key points you want to make. If it isn’t relevant, remove it! You don’t have time for extra fluff when pitching investors; be direct and focus on what matters most.

Early-Stage Pitch Deck Example

The following pitch deck template is a good example of how you can tell a story that builds investor confidence in your startup idea. Using this format will set a great first impression and can help you with raising capital.

This is the most important slide in the whole deck, you need to grab the attention of the investor with a title slide that convinces them to keep reading. Your title slide must:

• Showcase your logo and brand name.
• In one phrase, state your value proposition.
• Engage the reader by promising them an interesting pitch.

It’s important to make your startup feel credible and trustworthy. Just as people will judge a book by the cover, investors will judge your pitch deck in less than five seconds, so make sure you have a strong first impression!

A common mistake that founders make with the title slide is not making the most of the opportunity. Taking inspiration from other industries, a prize-winning sticker on a book cover or a wine bottle has a tremendous impact on sales. What can you do to make your pitch deck stand out?

After catching your audience’s attention, you should include a company summary on slide one. Investors are unlikely to know anything about you or your company, so this is where you need to tell them what you do, where you’re going, and why they should care.

In just a few sentences, you should be able to concisely state the following:

• What your company does
• The stage you’re at
• The traction you’ve made so far
• Where you’re heading

If the title slide is about grabbing attention, the executive summary is about keeping it.

You need to get investors hooked and hungry for more information.

With the investor’s attention now captured, it’s time to give them some context. What industry are you in? What trends are happening in that industry?

Trends are the market conditions that you have zero influence over. But, by showing how you understand them and how they impact your startup, you can demonstrate that not only is your startup inevitable, but that the risk of failure is also reduced.

Your goal with the trends slide is to show that your startup idea isn’t some crazy gamble, it’s obvious and inevitable, and that the market is about to change in a big way.

In the context of startup ideas, the important things to consider about trends are whether they are weak or strong, societal and cultural, or technological.

Weak Trends: These are usually easy to spot and include things like the aging population, increasing internet penetration rates, or a growing demand for a new product or service.

Strong Trends: These are hard to argue against. They will be big and happening quickly. They could be something like the rise of mobile payments, a technology reaching critical mass, or a new way of thinking about an old problem.

Technological Trends: These trends focus on the development of new technologies. For instance, the rise of drones, Web3, and artificial intelligence technologies are all technological trends that would be relevant to an investor pitch deck when combined with a startup idea.

Societal and Cultural Trends: These trends are about the way people are living their lives, and integrating new technologies into them. A good example of this is the trend towards health and wellness. This could be anything from the increasing popularity of mindfulness to people taking more interest in their food.

It’s important to consider societal trends alongside advances in technology, just because a technology is possible, doesn’t mean that people will want to use it (remember Google Glass?).

Building into emerging trends can lead to you raising millions without even having a pitch deck , like Hopin, or still whilst the world is in lockdown and your app is still in beta – like Clubhouse.

Now that you’ve got the pitch deck rolling, it’s time to talk about your startup idea. What problem are you solving? What is happening right now? What are people not happy with?

When it comes to the problem slide, be specific. Don’t just say that there is a problem. Tell them what it is and make your audience feel the pain; they should be able to recall having had it themselves or easily empathise with those that do.

As a founder, you need to prove that you have a deep awareness and understanding of the problem you’re solving. You need to demonstrate that you can stand in the shoes of your customers and see the problem as they do.

Ideally, you should be able to summarise all of this into a problem statement. This is a simple one or two-sentence explanation that describes the problem, identifies the pain points, and explains why it needs solving.

Providing data to back up your problem statement is also important, but it doesn’t have to be complicated. You’re not trying to show the size of the market, just the severity of the problem.

Having built up an understanding of the problem, you now need to explain how you plan on solving it. What is your solution? How will your startup solve this problem? What makes your product or service different?

Your solution slide should be clear, concise, and easy to understand. You should have a brief paragraph explaining what your startup does, followed by supporting information in the form of screenshots, images, or diagrams.

Remember, during live pitching or conversations, you may be able to talk about your solution in more detail – maybe even showcase a live demo – but in your pitch deck, you need to keep it simple.

If you’re having trouble boiling down your complex solution then consider how you would sell it to a potential customer. If you can pitch it to them in a way that they understand and see the value, then your pitch deck will be able to do the same.

With the problem and solution explained, it’s time to move on to your business model. This is a critical slide for any pitch deck as it demonstrates how you plan to make money from your startup idea. It’s showing your investors that you understand the business side of things and that you have a plan for growth.

This slide can be a little tricky to get right, as you don’t want to overload your audience with too much information (especially at idea stage, when you don’t have a fully formed business model). However, you need to convey that the unit economics make sense and that there is a path to profitability.

There are lots of different ways to structure this slide, but the most common model breaks it down into a one-paragraph pitch of your business model, followed by one or two diagrams showing the relationships between your costs and revenue. By using simple visuals, you can convey complex ideas far more effectively than words alone.

Unfortunately, pitch decks don’t have the space to explore every aspect of your business model. It’s a good idea to create a separate document for this, which you can then share with interested investors or partners.

Now it’s time to move on to the all-important question of market size. Market sizing for early-stage startups can be a contentious issue.

Many entrepreneurs think that they need to show huge total addressable markets (TAM), and pitch themselves as the next billion-dollar startup. However, most sophisticated investors how that for most early-stage startups this is not appropriate.

Pitching a large TAM isn’t going to impress investors, they’ve seen it all before, but pitching yourself as the best company in your segment will demonstrate that you have a great understanding of your industry and the opportunity at hand.

It’s most important to be able to show that there is a market for your product or service, that it’s growing, and that there is room for you to compete. You don’t need to pitch yourself as a billion-dollar company, just pitch that you have a good understanding of the market segment, that people are spending money solving this type of problem, and that you’re going to be one of the best companies in your space.

For example, if your idea is to launch the next big analytics platform, don’t pitch a market size that includes every business in the world. Instead, focus on a specific industry or sector and show how behaviours in that industry are changing, paving the way for your product or service.

Again, you don’t need to go into too much detail in your pitch deck. A one-paragraph pitch of your market size is usually enough, followed by a simple diagram showing the trends that are opening up opportunities for your startup.

This is another key slide for any pitch deck, as it demonstrates that you have done your research and that you understand the competitive landscape.

Start by defining the market segment you are targeting, and then show the key points of differentiation when compared to your primary competitors.

Describe how they fit into the customer’s perspective of the market, show where their strengths and weaknesses lie, and how you plan to compete with them.

This isn’t the place for a full analysis of your competitors, but you should be able to pitch yourself as the best company in your space, with a clear understanding of how you’re going to win.

There are two common ways to visualise your competitor analysis, the magic quadrant (or 2×2 matrix) and a comparison table.

The magic quadrant is a way of plotting your competitors on two axes, based on two factors that you’ll pluck from thin air. These visualisations are rarely credible unless you have a lot of experience in the market you are analysing, or they’ve been produced by large consultancies like Deloitte or Gartner.

On the other hand, comparison tables can be very effective as they’re easy to digest, position you alongside recognisable brands, and allow you to highlight the key differences between your company and your competitors. By comparing factors that are demonstrably important to customers, you’ll come across as more credible and able to back up your pitch with cold, hard facts.

Now it’s time to talk about marketing and sales strategy, or how you’re going to get your product or service in front of customers. This is where you’ll pitch your go-to-market strategy. Your go-to-market slide should include the following elements:

• The channels you will use to reach your target audience
• The actions you will take to put your product in front of potential customers
• The milestones you will hit as you progress through your go-to-market plan
• The resources you will require to reach your target successfully

Start by describing your target market and how you plan to reach them. This might include explaining your distribution channels, sales strategy, or marketing approach. You can also use this slide to talk about any partnerships you have in place, or how you plan to leverage them.

Next, explain the actions you will take to reach your target audience, and how you plan to measure success. These actions should fit within each of the channels that you’ve already identified. For example, if you’re using digital marketing, your actions might be things like website development, SEO, or social media campaigns.

Lastly, list the key milestones you will hit as you progress through your go-to-market plan, and identify the resources you will require to achieve them. You can include your team, budget for marketing activities, or specific assets like signage.

As a startup, traction is key. Investors want to see that you’re making progress and that your product is resonating with customers. This slide is often one of the trickiest for startups at idea-stage, as it can be difficult to show commercial progress and it will be too early for product-market fit.

There are a few different ways to pitch traction, and you need to choose the one that works best with your company and the stage you’re at. Some options include user base, revenue growth, or market validation.

If you’re focusing on your user base, you’ll want to pitch a clear and compelling story about your customer base. If you have a small data set, it’s worth showcasing your first 100 customers as this makes the numbers seem more real.

If you have a large customer base, pitch your exponential growth in terms of percentage or absolute figures. For example, pitch how many customers you signed in the past quarter or year.

Revenue Growth

If you’re focusing on revenue growth, pitch your current (or projected) sales figures. You can also pitch the average ticket size or value of your deals. Alternatively, pitch your revenue growth (in terms of percentage or absolute figures) over the past year.

Market Validation

If your product is still at idea-stage and still has a long way to go before it’s ready for market, pitch your progress in terms of real-world validation. For example, pitch the number of people who have registered to use your product or service, or pitch the number of companies that have expressed interest during interviews.

Most importantly, be honest about your progress. If they are interested, investors will dig into your traction claims and you’ll need to back them up with data – if it turns out that you’ve lied or embellished the facts, you’ll not only lose trust and credibility, you’ll probably lose the investment too.

Having set the scene in which your startup operates, it’s time to introduce the management team behind your startup. Investors will be keen to learn about who is leading your company and how they will transform your idea into a profitable business.

The focus here must be you and your co-founders. People invest in people, so you’ll need to show how you have the vision, experience, and motivation required to deliver on your pitch.

Keep your team slide short and sweet. You’ll want to include the founding team, highlighting their relevant experience in the industry or field that you’re operating within.

Pictures help to make your presentation more personal, so make sure you have a good quality headshot of each team member, consistently formatted so that everyone appears the same size and in focus.

The team slide should only include the founding team, though it is acceptable to include key team members, as well as notable advisors or investors if beneficial. If you do this, ensure that there is a clear visual separation between the two groups.

This is the big one. The pitch deck wouldn’t be complete without a clear proposal of what you’re asking for from your investors. This slide should clearly state the amount of money you’re seeking, as well as what you plan to do with it.

It’s important to remember that investors are looking for a return on their investment (ROI), so your proposal must be realistic and demonstrate how you will use the funds raised to reach key growth milestones.

To convince investors, your “Ask slide” will need to answer these three questions:

• How much are you seeking to raise?
• What will you do with the money?
• What do you intend to accomplish with the funds?

Always remember to pitch the ask in terms of how it benefits the investor – not just you. For example, if you’re seeking a £100,000 investment, explain how that money will help you reach a specific milestone that will create value for your investors.

Be specific about how much you need to raise, and where you plan to deploy the money. This will show that you’ve done your homework and understand how you will grow your business.

A simple pie chart with the breakdown of how you plan to use funds can go a long way towards demonstrating to investors that you’re serious about using their money wisely. For example, if 25 percent goes towards marketing spend, 30 percent for technology development, and 45 percent for new hires, that’s a good indication you have your priorities straight.

It’s unlikely that you will be profitable before the next round of funding, but it is usually worth highlighting the key numbers from your financial projections to give investors an idea of the scale and trajectory of your business.

Perhaps the most important factor in your investment ask is demonstrating that you understand how much capital you require to hit key growth milestones without requiring further funding rounds for at least 12-18 months. This is something that almost every investor will expect you to have a solid plan for.

Pitch Deck Design

Whether you’re sharing your deck by email or presenting on stage, the design of your pitch deck matters. However, you can’t afford to hire a professional pitch deck designer to help. So, what do you do?

KEEP. IT. SIMPLE.

Your pitch deck is not the place to show off your design skills – or highlight any lack of expertise in this department! The only goal of your pitch deck is to communicate information clearly and concisely so that investors understand what you’re pitching and can get excited about it.

Keep your presentation simple, use bold typography, highlight key information, and stick to a maximum of two or three colors. Resist the urge to use lots of graphics and animations, as these can be distracting and take up valuable space on your slides.

How to design a better pitch deck

There are a lot of things to consider when designing your pitch deck presentation. Below are some tips on how to make your pitch more effective:

The average investor has a short attention span, so keep your deck concise and easy to follow. Use clear language, avoid complex graphs and charts, and stick to a maximum of 15 slides.

Use the same fonts, colors, and layouts throughout your pitch deck to create a cohesive look.

Slides that are crowded with text and images will be difficult for your audience to read and comprehend.

A pitch deck template is a great way to ensure that your pitch deck looks professional and follows the proper design guidelines.

Pitch deck design tools

Today, there is a huge selection of online design tools and no-code builders to help you build your perfect deck. Below are just a few of the design platforms that can help you craft your pitch.

An easy-to-use platform that allows startups to build a beautiful slide deck without any special design skills. Start from scratch or create your slides using predefined pitch deck templates.

https://slidebean.com/

Offers a wide range of design tools and templates for creating professional pitch decks. The free version includes limited features, while the paid plans start at $12/month.

This pitch deck design app is great for startups and entrepreneurs who need to create a pitch deck quickly. The basic plan starts at $12/month (billed annually) but there is a 14-day free trial.

https://www.beautiful.ai/

The tools provided by Pitch allow you to quickly produce a high-quality pitch. Even if you’re not a designer, you can create a strong pitch deck that looks great. The basic plan is free, but you’ll need to upgrade to the paid plans for more features.

https://pitch.com/

While these design tools can be extremely powerful, it still pays to follow the same basic guidelines to ensure that your pitch deck is easy for investors to understand; Keep it simple, avoid animation, stick to a consistent layout, and make sure your text and images are easy to read.

When you’re trying to capture investors’ attention and raise equity funding, you need to show them that you have a good plan. But startups aren’t traditional businesses and they don’t use traditional business plans.

like the Holy Grail, the business plan remains largely unattainable and mythological. Most experts wouldn’t agree, but a business plan is of limited usefulness for a startup because entrepreneurs base so much of their plans on assumptions, “visions,” and unknowns. Guy Kawasaki

This is why pitch decks are the perfect approach to sharing a startup business plan.

Fundamentally, your pitch deck is used to share your vision, attract investors, and start conversations. As a founder, you should be prepared for investors who may not “get” your pitch deck right away — this doesn’t mean that they aren’t interested in what you’re doing.

Be prepared to answer questions and have an engaging conversation about your startup. Investors want to see that you have a clear understanding of your business, the problem you’re solving, and how you plan on making money. They also want to know that you’re capable of executing your vision.

Remember, pitch decks are just one part of the overall investment process. If you’re able to create a pitch deck that effectively communicates your idea and leaves investors wanting more, then you’re on the right track!

35+ Best Pitch Deck Examples from Successful Startups (2024 Update with Editable Templates Included)

There’s no single recipe for creating a successful investor pitch deck. Many authors, venture capitalists, startup founders, and evangelists have created different versions of the required content structure for successfully pitching investors. The reality is that different industries, company stages, and round sizes require slightly different approaches to business storytelling.

We’ve compiled a list of the 35 best pitch deck examples from successful startups, accelerator programs, and industry experts (updated to 2024), in the hope that it helps you craft your next investor presentation.

Quick access to our best templates:

• Airbnb Pitch Deck ‍
• The Startup Pitch Deck Template ‍
• Investor Deck Template by 500 Startups ‍
• Investment Proposal ‍
• Uber Pitch Deck ‍
• Business Plan Template ‍ ‍
• Sequoia Capital Pitch Deck ‍
• Doordash Pitch Deck ‍
• Facebook Pitch Deck
• ‍ Ycombinator Pitch Deck Template ‍
• Guy Kawasaki Pitch Deck Template ‍
• Youtube Pitch Deck ‍
• Slidebean Pitch Deck
• ‍ Peloton Pitch Deck
• Go To Market Strategy Template
• Elevator Pitch Deck Template
• Tinder Pitch Deck Template ‍
• WeWork Pitch Deck Template
• Snapchat Pitch Deck Template
• Linkedin Pitch Deck Template
• Lunchbox Pitch Deck Template
• Buffer Pitch Deck
• Cannabis Pitch Deck Template
• Aircall Pitch Deck
• Intercom Pitch Deck Template
• Cryptocurrency Pitch Deck Template
• Copy AI Pitch Deck Template
• Splitwise Pitch Deck Template
• 3 Minute Pitch Deck for Demo Day Template
• Sparkcharge Pitch Deck
• Dwolla Pitch Deck Template
• Evervault Pitch Deck Template
• Vettery Pitch Deck Template
• Dutchie Pitch Deck Template
• Sololearn Pitch Deck Template

100+ pitch deck templates here

These are our best 35+ startup pitch decks:, 1. airbnb pitch deck template.

The Airbnb Pitch Deck is one of the most searched references on the internet, probably because it’s a company so familiar to us all. This is a classic 10-slide Investor Deck template that many startups find useful to fit their startup into. We’ve reimagined the original deck and created our fill-in-the-blank template.

• Industry: Travel, Hospitality, Technology
• Business Model: Online marketplace for lodging and travel experiences
• Amount Raised: $500K Angel Round
• Location: San Francisco, California, USA
• Website: airbnb.com

USE AIRBNB TEMPLATE

2. the startup pitch deck template.

What you should include in your pitch deck is a question that entrepreneurs have been asking themselves for years. The template we created, distilled from benchmarking dozens of venture-backed startups, takes this into account so all users will have more clarity on where their strengths are!

USE STARTUP PITCH DECK TEMPLATE

3. investor deck template by 500 startups.

500 Startups is a leading global venture capital seed fund and startup accelerator headquartered in Silicon Valley with over $350M AUM.

This investor deck template is ideal for initial VCs and Angel Investors. If they ask to see your pitch deck , this is what you want to send.

The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

• Industry: Capital market company
• Website: 500.co

USE INVESTOR DECK TEMPLATE

4. investment proposal template by nextview ventures.

An investment proposal is the driving tool during a meeting with potential investors. This investor deck contains all the information they require. It was created based on the NextView Ventures template.

• Industry: Venture Capital company
• Location: New York, New York, USA
• Website: nextview.vc

USE INVESTMENT TEMPLATE

5. uber pitch deck template.

For the ninth anniversary of the founding of Uber, it's co-founder Garret Camp shared the first slides they created in late 2008. At the beginning, Uber was originally called UberCab, and it has evolved from a simple idea into a major platform that has improved the car service industry.

• Industry: Transportation, Technology
• Business Model: Ride-sharing and food delivery platform
• Amount Raised: $1.3 million
• Website: uber.com

Here you have Uber's 25 slide deck! There's a lot to be learned from their first ever pitch:

USE UBER TEMPLATE

6. business plan template.

The Business Plan is a crucial step in starting your own business because it represents the goals you want to achieve and outlines how they will be accomplished.

USE BUSINESS PLAN TEMPLATE

7. sequoia capital pitch deck.

Since Sequoia Capital has quite a reputation for investments, taking a page out of their book makes sense. The slides included in the Sequoia Capital Pitch Deck Template each have a specific purpose that leads them down the path of discovery into your pitch

• Website: sequoiacap.com

Related read : What is a pitch deck presentation

USE SEQUOIA TEMPLATE

8. doordash pitch deck template.

DoorDash is one of the most well-known food delivery companies in the United States right now. The Doordash investor deck is an excellent example of a pitch using traction to back up your business.  

• Industry: Food Delivery, Technology
• Business Model: On-demand food delivery platform
• Amount Raised: $2.4 million
• Website: doordash.com

USE DOORDASH TEMPLATE

9. facebook pitch deck template.

Facebook’s original pitch deck was a media kit containing the company’s value proposition, key metrics, and Online Marketing Services .

At that time, the company wasn’t making any money from The Facebook, so they bet on solid numbers such as user engagement, customer base, and growth metrics.

• Industry: Social Media, Technology
• Business Model: Social networking and advertising platform
• Location: Menlo Park, California, USA
• Website: facebook.com

USE FACEBOOK TEMPLATE

10. ycombinator pitch deck template.

YCombinator came out with a pitch deck template that's not aesthetically pleasing. We get it. They wanted to give you the “blank canvas” so your company branding could shine, but maybe they went too far. In any case, we've taken matters into our own hands and made some style changes for better aesthetics and more functionality. We hope this helps.

• Industry: Startup accelerator company
• Location: Mountain View, California, USA
• Website: ycombinator.com

USE YCOMBINATOR TEMPLATE

11. guy kawasaki pitch deck template.

Guy Kawasaki is a well-known Silicon Valley startup guru. He is the author of several books and was one of the original Apple employees. His 10 pitch deck slides have inspired many, and his 20-minute presentation format will help you get your point across efficiently.

USE GUY KAWASAKI TEMPLATE

12. youtube pitch deck template.

Youtube’s pitch deck was used in 2005 when it had less than 10,000 users. It was actually quite straightforward. They used an elementary version of a 10 slide pitch deck to go up in front of Sequoia Capital for fundraising. Still, the company was able to raise $3.5M in that Series A round November of that year. This cost around 30% of the stakes in the company.

• Industry: Video Streaming, Music, Internet
• Business Model: Ad revenue and user subscriptions.
• Amount Raised: $3.5 million Series A
• Location: San Bruno, California, USA
• Website: youtube.com

USE YOUTUBE TEMPLATE

‍ 13. slidebean pitch deck.

Our slide deck at the 500 Startups demo day was the culmination of 2 startup accelerator processes, hours of rehearsal, and dozens of adjustments thanks to feedback from our mentors. Pitching at a Demo Day event differs from pitching to an investor in a one-on-one meeting.

• Industry: Software, Design, Productivity
• Business Model: Presentation software with design support
• Location: New York City, New York, USA
• Website: slidebean.com

‍ USE SLIDEBEAN TEMPLATE

14. peloton pitch deck template.

Peloton broke the fitness industry with its stationary bike system, which connects users and trainers via the internet. Do you have a business idea for this industry in mind? We recreated the pitch deck Peloton used to raise their Series F.

• Industry: Fitness, Technology
• Business Model: Subscription-based connected fitness platform
• Amount raised: $500 million Series F
• Website: onepeloton.com  

USE PELOTON TEMPLATE

15. go to market strategy template.

The go-to-market strategy is a presentation that details how an organization will place its products in the market to reach maximum penetration and profitability. What is your go-to-market strategy? This template will help you summarize it engagingly!

USE GO TO MARKET TEMPLATE

16. elevator pitch deck template.

This is an elevator pitch deck template designed for initial approaches to investors. Share this template when they ask for your elevator pitch deck. With this template, you can effectively communicate your value proposition, market opportunity, key achievements, and financial projections, aiming to get the investors' curiosity and interest for further discussions.

Use this template

17. tinder pitch deck template.

10 billion matches later, Tinder has changed how people meet around the world. It’s so much more than a dating app. Tinder is a powerful tool for meeting people. Here’s the deck Tinder used in the IAC Hatch Labs Incubator in 2012.

• Industry: Social Media, Dating App
• Business Model: Subscription service, ad revenue
• Amount Raised: Approximately $50 million in total funding
• Location: West Hollywood, California, USA

18. WeWork Pitch Deck Template

WeWork fuels entrepreneurial spirit and corporate success with powerful real estate solutions. Founded in 2010, it has since blossomed into a buzzing global community transforming the way companies do business by providing physical spaces that nurture productivity, well-being, efficiency and growth - all backed up by an impressive $1 billion funding valuation of $10 billion!

• Industry: Real Estate, Coworking, Proptech
• Business Model: Office space rental
• Amount Raised: $42.8 million Series E
• Website: wework.com

GET THIS TEMPLATE

19. snapchat pitch deck template.

The Snapchat Pitch Deck Template helps you create a persuasive presentation inspired by Snapchat's successful pitch to investors. It offers visually engaging slides and a structured format for showcasing your business idea, growth plans, and revenue strategy.

• Industry: Social Media, Messaging, Technology
• Business Model: Photo-based social media
• Amount Raised: Approximately $4.9 billion in total funding
• Location: Venice, California, USA

20. Linkedin Pitch Deck

LinkedIn has skyrocketed to success, becoming the world's largest professional social networking site with a vast population of users growing daily. Reid Hoffman later publicly released his Series B pitch deck, which included advice on how it should be constructed so that other aspiring entrepreneurs would also have insight.

• Industry: Social Media, Networking, Technology
• Business Model: Professional networking site
• Amount Raised: $10 million Series B
• Location: Sunnyvale, California, USA
• Website: linkedin.com

Get this template

21. lunchbox pitch deck template.

With a mission to empower restaurants to compete in an increasingly tech-driven market, Try our Pitch Deck Template inspired by the one they used to raise $2 million in its seed round.

• Industry: Restaurants, Management Software
• Business Model: B2B Restaurant platform
• Amount Raised: $2 million Seed Round
• Website: lunchbox.io

22. Buffer Pitch Deck Template

This is the presentation deck Buffer used to raise $500,000 for their startup, as redesigned by Slidebean. The highlight of this deck is the traction slide, which the founders describe as the critical one for their success.

• Business Model: Social media management platform
• Amount Raised: $500K
• Website: buffer.com

USE BUFFER TEMPLATE

23. cannabis investor pitch deck template.

Leverage our Cannabis Investor Pitch, influenced by the CannaBusinessPlans deck, to effectively showcase the distinctive attributes and growth potential of your cannabis business. Utilize this tailored presentation as a powerful tool to attract essential funding from potential investors

24. Aircall Pitch Deck

A well-designed pitch deck can help an entrepreneur communicate their story in a clear and concise way and can be a key tool in securing funding. However, designing a pitch deck can be a challenge, as it requires distilling complex information into bite-sized chunks and conveying it in an engaging way. That's why we decided to redesign Aircall's pitch deck as an example. We wanted to show how a pitch deck can be both informative and visually appealing.

• Industry: Telecommunications, Technology
• Business Model: Cloud-based phone system and call center software
• Amount Raised: $65 million
• Location: Paris, France, and New York City, USA
• Website: aircall.io

Here's the result from our design challenge:

Use Aircall Template

25. intercom pitch deck template.

The Intercom Pitch Deck Template is your key to crafting a compelling pitch presentation, modeled after Intercom's own successful pitch.

It's your tool to create a persuasive presentation that mirrors Intercom's winning pitch style. This template empowers you to clearly communicate your business vision, product strategy, and growth prospects to potential investors.

• Industry: CRM, Marketing, Automation
• Business Model: B2B SaaS
• Amount Raised: $600K
• Website: intercom.com

26. Cryptocurrency Pitch Deck Template

A cryptocurrency pitch deck is a dynamic presentation outlining the unique attributes of a digital currency project. It showcases use cases, team expertise, and financial projections to attract funding and build investor confidence.

27. Copy AI Pitch Deck Template

Copy.ai offers the convenience of composing emails, website content, and heartfelt love letters. Here's the pitch deck that convinced investors like Wing, Sequoia, and Tiger Global to contribute $11 million in funding.

• Industry: SAI, Copywriting, Automation
• Business Model: SaaS
• Amount Raised: $11 Series A
• Location: Memphis, Tennesee, USA
• Website: copy.ai

28. Splitwise Pitch Deck Template

Splitwise makes it super easy to divvy up bills and expenses among friends or groups with their simple app. Check out our Pitch Deck Template, inspired by Splitwise's $20 million Series A round, to show investors what you're all about and kickstart your journey to success.

• Industry: FinTech, Billing, Personal Finance
• Business Model: Ad revenue, subscription service
• Amount Raised: $20 million Series A
• Location: Providence, Rhode Island, USA
• Website: splitwise.com

29. 3 Minute Pitch Deck for Demo Day Template

Demo days pack together dozens of pitch decks from wildly different companies. Communicating your value prop effectively and concisely is key. This template provides the structure to accomplish pitching your startup in under 3 minutes.

Use 3 Minute Pitch Deck

30. sparkcharge pitch deck.

Sparcharge is a startup that raised $7 million in seed funding, and Slidebean was responsible for writing and designing their pitch deck. The deck was very successful in conveying the company's value proposition and vision, and it helped them to secure funding from top venture capitalists. The design of the deck was clean and professional, and it made use of strong visuals to help tell the company's story. The slides were also easy to navigate, which made it easy for investors to understand the information presented. Overall, the pitch deck was an important part of Sparcharge's success in raising funding , and it served as a great example of the power of a well-designed presentation.

• Industry: Automotive, Energy, Technology
• Business Model: Electric vehicle charging infrastructure
• Amount Raised: $7 million Series A
• Location: Boston, Massachusetts, USA
• Website: sparkcharge.io

Check these Slides

31. dwolla pitch deck template.

Dwolla is advertised as "the best way to move money." 28-year-old Ben Milne has found a way to transfer money from the consumer or merchant to make a payment. This is Dwolla's Pitch Deck.

• Industry: Fintech
• Business Model: SaaS, transaction fees, partnerships
• Amount Raised: $16.5 million, Series C
• Location: Des Moines, Iowa, United States
• Website: dwolla.com

32. Evervault Pitch Deck Template

According to their website, Evervault's mission "is to make data privacy simple and accessible for all" by allowing developers to integrate data privacy in their apps. How did they gain their attention (and money)? Here's the pitch deck that made that happen, as redesigned by Slidebean.

• Industry: Encryption Software
• Business Model: usage-based
• Amount Raised: $3.2 million, Seed Round
• Location: Dublin, Ireland
• Website: evervault.com

Use Evervault template

33. vettery pitch deck template.

Here’s the Vettery pitch deck used to raise $9 million Series A on August 16, 2016, by co-founders Brett Adcock and Adam Goldstein.

• Industry: Hiring marketplace
• Business Model: SaaS, transaction fees
• Amount Raised: $9 million, Series A
• Location: New York, United States
• Website: hired.com

Use Vettery template

34. dutchie pitch deck template.

Dutchie is one of the fastest-growing cannabis companies in the world. They provide e-commerce and point-of-sale solutions for dispensaries across North America.

• Industry: Cannabis
• Business Model: 
• Amount Raised: $35 million Series B 
• Location: Oregon, United States
• Website: business.dutchie.com

Use Dutchie template

35. sololearn pitch deck template.

Sololearn, the Armenia-based instructional coding app, revolutionizes how people learn to code, with interactive lessons and peer-to-peer guidance.

• Industry: Ed-tech startup
• Business Model: Freemium, SaaS, Partnerships
• Amount Raised: $24 million Series B
• Location: San Francisco, California, United States ‍
• Website: sololearn.com

Use Sololearn template

What is a pitch deck.

A pitch deck is usually a simple 10-20 slide presentation designed to help founders raise venture capital.

It should give a brief and compelling presentation of a new business idea that entrepreneurs give to potential investors, customers, or partners. It's a chance for them to showcase their vision, explain their unique value proposition, and demonstrate their growth potential.

To create an effective pitch deck, it's crucial to cover a few key points, such as the problem the startup is addressing, the market opportunity it has identified, the team's expertise, and the execution plan. Moreover, highlighting the competitive advantage and potential return on investment can attract investors' attention and interest.

A successful pitch can lead to funding, partnerships, and growth opportunities. However, crafting one requires in-depth knowledge of the market, audience, and business model, as well as excellent communication and storytelling skills.

What should be in an investor deck presentation?

When creating a pitch deck presentation, it's important to remember that you only have a limited amount of time to capture your audience's attention and persuade them to invest in your company. Your deck should be concise and easy to understand, while still providing enough information to show that your business is worth investing in.

Some key things to include in your pitch deck are an overview of your business, information about your target market and competitors, your product or service, how you plan to make money, and a summary of your team. You should also have a section highlighting the risks and challenges associated with your business, as well as what sets you apart from the competition.

Most authors agree on the following investor pitch deck outline requirements :

• Market Size
• Business Model
• Underlying Magic
• Competition
• Better/Different
• Marketing Plan
• Traction / Milestones

If you're looking for more specific advice on creating a pitch the Slidebean team can guide you through the whole process.

Remember, investors have limited time, so be sure to prioritize key elements like the problem you're solving, your target market, the competitive landscape, your unique value proposition, and your financial projections.

More FAQs about pitch decks:

How to create a great pitch deck.

Your pitch deck is one of the most important tools in your arsenal. If you're pitching your startup idea or product, it's an opportunity to make a lasting impression on potential investors. And while there are many different types of decks out there, the best ones focus on three key points:

1. What problem do you solve?

2. How do you solve that problem?

3. Why should someone invest in you?

The presentation itself shouldn't take longer than 15 minutes, and it should be easy to follow along.

How to design pitch decks for investors?

A pitch deck is an important tool when pitching investors. It helps you present your business idea clearly and concisely, so they understand exactly why their investment will be profitable.

The first step is to create a list of all the things that need to be included in your pitch deck. For example, you may want to include:

- A clear description of your product/service

- An overview of your company's mission statement

- Your target market

- The benefits your product offers

- How much money you expect to raise

- Why your startup is unique

- What are your plans for growth

Once you have created this list, you can begin designing your pitch deck. You'll need to choose a template that best suits your needs. We offer over 100+ different pitch deck templates that can be used as inspiration.

How to write a successful pitch deck?

Mastering the art of creating an irresistible pitch deck can seem like a daunting task, but it shouldn’t. We're here to guide you through the process. First and foremost, you need a compelling narrative that showcases your business idea, market opportunity, and growth potential. Keep your pitch deck concise and visually appealing, with clear, simple language that gets straight to the point.

Now, if you're feeling a bit overwhelmed or simply want to supercharge your pitch deck, Slidebean's Agency Team is here to save the day. Our seasoned experts have a proven track record of helping companies raise more than $300 million in funds, and they're eager to help you reach the same heights. From crafting a compelling narrative to designing stunning visuals that captivate investors, our Agency Team will work with you every step of the way to create a pitch deck that not only looks great but also delivers results. With Slidebean by your side, you can focus on what you do best - building your business - while we take care of the rest.

Pitch Deck Presentation Service

Slidebean provides a premium service for startups, entrepreneurs, investors, and creatives who want to make better presentations. Our team of experts designs amazing slide decks every week. We want your audience to understand what you do and why you do it. If you want to start a new project, you can do it here: Slidebean Presentation Design Service

Besides the pitch deck examples we shared here, we have created, curated and redesigned several investor deck and set them as templates on our platform. Our presentation templates provide a fill-in-the-blank outline that can kick start your presentation workflow. Create a pitch deck that gets you funded. Browse templates from the most successful startups on the planet. Check them all here.

Get 100+ Templates

What is the goal of a company pitch deck.

The main goal of a company pitch decks is to:

- Attract investment from potential investors. - Clearly explain what the company does and why it's valuable. - Build trust in the team and business strategy. - Show the market opportunity and growth potential. - Highlight achievements and progress. - Present financial projections. - Request a specific amount of funding. - Spark interest for further discussions.

How much does it cost to make a pitch deck?

There is no one-size-fits-all answer to this question, as the cost of making a pitch deck will vary depending on the level of detail and complexity involved. However, on average, you can expect to pay around $1,200-$6,000 for a high-quality investor deck. You can check Slidebean's prices here.

What is a Demo day?

A demo day refers to an event where entrepreneurs and startups showcase their products or services to potential investors, industry experts, and the general public. It is typically organized by incubators, accelerators, or venture capital firms to provide a platform for startups to present their business ideas, prototypes, or early-stage products.

During a demo day, each participating startup is given a specific amount of time, usually ranging from a few minutes to around 10 minutes, to deliver a presentation or pitch. The objective is to captivate the audience, generate interest in their venture, and attract potential investors or partners.

The text you provided highlights some key considerations when preparing for a demo day presentation versus a pitch deck presentation. For a demo day, the emphasis is on delivering a visually appealing presentation with minimal text. Since the audience may be seated at a distance, it is important to focus on visual elements that can be easily seen and understood. The presenter plays a crucial role in conveying the information and engaging the audience.

In contrast, a pitch presentation that is intended to be emailed should be self-explanatory, as it may be viewed on a laptop monitor where smaller fonts can be read comfortably. It is beneficial to track the recipient's activity on the presentation, such as whether they have read all the slides, as this information can inform the frequency of follow-up emails and help gauge their level of interest.

These considerations and tools for tracking viewer engagement are particularly valuable when seeking investment opportunities. Startups can utilize pitch deck platforms that offer features to monitor investor activity, which can play a critical role in securing funding.

Create beautiful and simple pitch decks with Slidebean

Unlock your full pitching potential with Slidebean! Say goodbye to design headaches and hello to a seamless experience focused on your pitch content. With customizable templates, stunning visuals, and automated formatting, Slidebean ensures your pitch deck stands out from the competition. Don't waste another minute wrestling with design software. Try Slidebean now and take your pitches to the next level!

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A pitch deck is the standard document used by startups to present their case to investors; it’s a brief deck of about 10 to 20 slides. See examples here.

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Top 10 Business Pitch Templates with Samples and Examples

Hanisha Kapoor

How many times have you been inspired by the show “Shark Tank” to kickstart your business? How often you feel worked up after pitching to a client? How often do you feel it in your bones that you were born to be a top-notch entrepreneur?

We know that you go through these thoughts and emotions every day! And it is every day too, that you pull yourself together, put on your well-fitted suit, pen down some notes, and take a few breaths before meeting the investors!!!

So, why are not you able to reach your goals and are having to undergo the same routine. If you were born to be an entrepreneur, why are investors not seeing it and not saying a YES?

Is your shaky confidence, undercooked business idea, or the color of your suit to blame? Not at all.

The answer, of course, is the PITCH! It is the pitch that is lacking in your planning. You need a pitch that should make your investor believe in you. A well-structured investor pitch that helps you showcase the potential in your business proposal and offer a clear view to the investors of what success will look like for them. (IT is THEY who are important, not ‘I’ in any pitch.

Want to make your start-up a success? Read this exclusive guide replete with actionable pitch deck PPT templates to strike a right chord with the investors.

Business Pitch PPT Templates for Budding Entrepreneurs

If you want to give a shape to your business idea and transform into a functioning business, curate a business pitch that impresses the investors. A well-structured business pitch should be able to give your speech a perfect start. It also lays out a roadmap to help you take your investors through the core values of your business, and its mission vision, mission, problem, solution, financial projections, etc. No matter, how much you practice your speech, it is the visuals in your PPT Presentation that will keep the audience hooked.

Scale up your video game business by attracting potential clients and investors using SlideTeam’s ready-made video game pitch deck templates .

Thus, deploy SlideTeam’s actionable and custom-made business pitch PPT Templates to present your idea in the most comprehensive and appealing manner. Discuss your services, products, plans, exit strategy, and more to show that you are prepared and confident to take your business to the next level. These PPT slides are easy to use. You can download and add your content to the slides without any hassles. Just click the text boxes and shapes and customize.

Browse the collection of business pitch PPT presentation templates and get a quick and confident YES from the investor.

Your bones were right, you are a born entrepreneur, who uses the right tools to create an impact.

Let’s begin.

Template 1: Business Pitch PowerPoint Template

Want to convince a business angel to invest capital in your business? This is a professional and ready to use PowerPoint Deck to help you present your idea and its value to the investors. Use this content-ready PowerPoint Templates to showcase consumers’ problems and your solution. Highlight your business’s goals, growth strategy, and more to prove that your idea is a viable option and has a potential to scale. Deploy this actionable PowerPoint template to secure funding from investors. Download now!

Download this template

Template 2: Business Proposal Pitch PPT Slide

This is a well-structured PowerPoint Template to conceptualize your business idea in a more appealing and professional format. Incorporate this flexible PPT Slide to highlight the pain-points of customers with examples. You can use this PowerPoint Diagram to emphasize the solutions you are bringing to help the audience. Highlight your business’s value proposition, financial projections, market gap opportunity, and more to impact your investors. This is a top-notch PPT Slide to help you convince your investors to get that cheque book out. Download now!

Grab this slide

Template 3: Pitch Deck for Entrepreneur PowerPoint Template

Are you a budding entrepreneur looking to pitch your idea to the investors? Grab this content-ready PPT Template to craft a unique and engaging business proposal for your clients. This PowerPoint Deck covers essentials points of a business pitch that makes it an excellent choice for exhibiting an idea to the stakeholders. You can use this PowerPoint Template to give a product demo to highlight its credibility and usage. Grab this PPT Deck to raise capital for your business in no time. Download now!

Template 4: Business Pitch Deck for Food Start-up PPT Template

This is a professional and ready to use PowerPoint deck for entrepreneurs who are in the F&B business. Use this PowerPoint Template and prepare an engaging pitch to showcase potential in the food industry. Whether you are setting your foot in the restaurant business or planning to scale up your existing business, deploy this PowerPoint Deck to demonstrate your ideas for bringing innovation and creativity in the business. Present your analysis on your competition and market with this PPT Deck to show that you are ready to take the plunge. Download now!

Template 5: Pitch Deck to Raise Funds PowerPoint Slide

Here is another PowerPoint Template for you to pitch your idea to the investor and raise funds for your start-up. Deploy this PPT slide and delve deeper into the financial status of your business to show your investors if your business is lucrative or not. Give company overview, key statistics, milestones, etc. to impress the audience. This is a complete PowerPoint Presentation Deck to help you make an impressive pitch to the business angels. Use this PowerPoint Deck to get your business angels onboard. Download now!

Template 6: Cryptocurrency Pitch Deck PPT Template

Join the bandwagon of latest trends in the industry and start the crypto business by creating a comprehensive and appealing business pitch for your clients. Deploy this ready-made PowerPoint deck and outline an elevator pitch to start a crypto business. Use this PowerPoint deck and showcase market potential. Segment your customers and highlight their problems with this PowerPoint Template. Present a product demo and business model to discuss market opportunities of this business. Download now!

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Template 7: Pitch Deck PowerPoint Template

Preparing for your meeting with investors? Ensure you are equipped with all relevant information on market growth, comparative analysis, growth strategy, and more to engage the audience. That is why, it is essential that you deploy this PowerPoint Deck that covers essential areas related to the business pitch in a more extensive manner. Create an impressive pitch for your business idea with this actionable PowerPoint Template. Grab this ready-made PPT slide and preset your business plan to get a yes from the investors. Download now!

Template 8: Business Investor Pitch Deck PPT Slide

Document your business plan, product offerings, company overview, and investor pitch in a single document and save yourself some hustle. This is a ready-made PPT Template to help you create an investor pitch to showcase your business ideas and its potential to stakeholders. You can add all vital details of your pitch in this one-page document and deliver a pitch that demonstrates your market strategy, milestones, financial summary, and more. Download now!

Template 9: One-page Business Pitch Example PPT Template

Here is another one-page PPT Template to raise funds for your business. Incorporate this content-ready PowerPoint Slide and use it to take your investors through your game plan. Showcase what solutions you are offering to alleviate consumers problems. Highlight the benefits your business offer, its unique value proposition, and more with this PPT Template. You can also discuss market opportunity, growth strategy, sales, etc. to highlight your business plan. Present numbers and valuation to secure funds from investors using this PowerPoint Template. Download now!

Template 10: One-page Business Investment Pitch PowerPoint Template

Last but not the least in our collection, is a one-page business investment pitch PPT Template to present your business idea to investors. You can add as much information as you want to the template to make your pitch actionable. Highlight finances of your business and growth strategy to expand the market. Use this PowerPoint Template to discuss numbers in the form of charts and graphs for better comprehension. Download now!

Pitching to investors can be challenging if you don’t have a roadmap. It is critical that you prepare your pitch using actionable visuals and graphics to make your point. Therefore, deploy SlideTeam’s content-ready and customizable PowerPoint Templates to project your understanding on market, customers, finances, and more. These PowerPoint Templates comprise all  important slides on the business pitch to make your meetings with the investors fruitful and memorable. You can download these PPT Slides from the above collection or here .

PS: Use these 11 Must-Have investors pitch start-up slides for entrepreneurs seeking funds.

FAQs on Business Pitch

How to write an effective business pitch.

An effective business pitch plays a vital role in getting you the funds and operationalizing your business. Thus, it is essential that you outline your business pitch with complete scrutiny and precision. To begin with, know your product, idea, story in and out. Understand what value your product adds to the lives of the customers. Moving on, establish a clear need of your product. Showcase how your services will help solve customers’ problems. In addition, highlight your target audience, competition, market expansion strategy, and business model. You should also showcase your financial projections to the investors so that they know what they are investing in.

What are the types of business pitch?

Business pitches vary depending on your funding and business requirement:

• Investment pitch : An investment pitch allows you to showcase your idea to potential business angels.
• Media pitch : A media pitch is when you pitch a story to a journalist or news outlet for the expansion of your business.
• Sales pitch: A sales pitch is when present your products to potential clients.

What are the essential elements of a successful business pitch?

Making a sales pitch effective and engaging is a must for entrepreneurs seeking funds from investors. Therefore, outlining a pitch connects instantly with their client is a must for entrepreneurs soliciting investment. Apart from incorporating appealing graphics and visuals to the presentation, keep these tips in mind to create and deliver a successful business pitch:

• Reach out to your audience with a personal message
• Offer a compelling product/solution
• Show your value with social proof
• Follow up on first-impressions and initial networking efforts.

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Eagles & Firstrust Bank Host “Entrepreneurs Game Plan: Final Pitch Competition” for Local High School Students

Philadelphia, Pa – A local competition that’s like “Shark Tank” for high school students.

The Eagles partnered with Firstrust Bank to give high schoolers real-world business experience.

This opportunity is the “Entrepreneurs Game Plan: Final Pitch Competition.”

Local students participated by creating presentations to sell their business ideas — getting feedback from judges, building teams, and designing marketing campaigns.

This interactive competition helps future leaders to simulate and develop successful business practices — with the winners receiving $2,500 for their school.

Watch here for more.

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