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The Essential Guide to Opening a Startup Cafe in Malaysia

Table of Contents

Introduction to Opening a Startup Cafe in Malaysia

The Malaysian café scene is as vibrant and diverse as its culture. With the perfect blend of traditional and modern influences, opening a café in Malaysia presents a unique and exciting business opportunity. This guide will take you through the essential steps of opening a startup café in Malaysia, from understanding the market to legalities, budgeting, and marketing strategies.

Understanding the Cafe Industry in Malaysia

Current state of the industry.

The café industry in Malaysia is booming, with a wide variety of local and international café chains. The rising middle class and the trend towards a café culture are key factors in this growth. From speciality coffee shops to traditional kopi tiam, the options are endless.

Future Projections and Potential

The café market in Malaysia shows no signs of slowing down. As more people appreciate the café lifestyle, the potential for growth in this sector is immense. Also, with an increase in tourism, there’s a growing demand for unique café experiences.

Essential Factors to Consider Before Starting a Cafe

Identifying your target audience.

Who will frequent your café? Is it students, working adults, or tourists? Knowing your target audience will guide your café’s concept, menu, and even operating hours.

Choosing the Right Location

Location is vital. High traffic areas like shopping malls, universities, or business districts are usually a good bet. But don’t forget about rent costs and competition in these areas.

Building a Unique Concept and Branding

With many cafés around, what will set yours apart? Will it be your unique coffee blends, themed interiors, or unparalleled service? This is where branding comes into play.

Legalities and Regulations

Registration of business.

First and foremost, register your business with the Companies Commission of Malaysia (SSM). You can choose between sole proprietorship, partnership, or a private limited company.

Health and Safety Regulations

All food establishments in Malaysia need to adhere to the Food Hygiene Regulations 2009. Regular inspections will be conducted by the Ministry of Health.

Licenses and Permits

Besides the business license, you will need a premise license, a signboard license, and possibly a Halal certification if you’re catering to the Muslim demographic.

Initial Costs and Budgeting

Startup costs.

Consider costs for renovation, kitchen equipment, furniture, and initial inventory. A solid financial plan is crucial in the early stages.

Operational Costs

Factor in monthly expenses such as rent, salaries, utilities, and inventory replenishment. Aim to keep these as low as possible to increase profit margins.

Formulating a Business Plan

A well-crafted business plan will be your roadmap. It should include your concept, market research, marketing strategies, budget, and future projections.

Sourcing and Quality Control

Finding reliable suppliers.

Quality ingredients are key to a great café. Build strong relationships with reliable suppliers for consistent quality.

Quality Assurance

Implement measures to ensure consistent quality in your food and beverages. Regular staff training is also essential.

Hiring and Training Staff

The right team can make or break your café. Hire passionate individuals and invest in their training.

Marketing Strategies for Success

Effective marketing will help your café stand out. Consider a blend of traditional marketing, social media, and loyalty programs.

Challenges to Prepare For

Running a café isn’t without challenges. Be prepared for long hours, fluctuating consumer trends, and potential staffing issues.

Opening a startup café in Malaysia is a rewarding, albeit challenging venture. By understanding the industry, planning meticulously, and staying committed to quality, your café can thrive in this booming market.

Frequently Asked Questions

• Do I need any special permits to open a cafe in Malaysia? Yes, apart from the regular business registration, you need specific licenses to operate a café in Malaysia. These include a premise license, signboard license, and depending on your menu, you may also need a Halal certification. It’s best to check with local authorities for a comprehensive list of required permits.
• What is the estimated cost to start a café in Malaysia? The cost can vary widely depending on many factors such as location, size, concept, and type of café. A modest café could start from RM 100,000, while larger establishments in prime locations might require upwards of RM 500,000. It’s essential to create a detailed business plan that factors in all possible costs.
• How can I market my café effectively in Malaysia? Utilize both online and offline marketing strategies. Social media platforms like Instagram and Facebook are crucial for reaching a broad audience. Collaborations with local influencers can also boost visibility. Offline, consider hosting events or offering promotional deals to attract customers.
• What are some common mistakes to avoid when starting a café? Common mistakes include neglecting market research, inadequate financial planning, and poor location selection. Failing to differentiate your café from competitors or neglecting customer service can also lead to business failure. It’s important to have a comprehensive business plan and constantly reassess your strategy.
• How important is the location for a café in Malaysia ? The location is extremely important. High foot-traffic areas can bring in a lot of customers, but they may also have higher rental costs. Consider your target audience and choose a location where they are likely to frequent. Also, consider the proximity of competitors in the chosen location.

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Industry Guide on How To Set Up a Coffee Shop Business in Malaysia

As the saying goes: “As long as there was coffee in the world, how bad could things be?”. Indeed, coffee has become the mainstream beverage in today’s society. Rather than merely a popular beverage, it has become a necessity for many people all around the globe. Malaysians are not excluded from this trend too. Dating back to the origin of coffee in Malaysia, it was firstly introduced during the British colonial rule and is primarily sold in kopitiams by Chinese businessmen. 

Even though coffee has initially been loved by the older generation, the younger generation has gradually become the mainstream consumers of the popular beverage. Coffee nowadays has come in different forms and combinations which makes it more and more appealing for the youth. Independent coffee shops are emerging everywhere to meet the demand of coffee enthusiasts in major cities including Kuala Lumpur, Kota Kinabalu, Kuching, Georgetown, Ipoh, and Johor Bahru. It has become a new form of culture, also known as the “coffee culture”. 

What Is a Coffee Shop Business?  

A coffee shop can be referred as a business outlet that sells varieties of coffee like latte, cappuccino and more, along with baked goods such as biscuits. In Malaysia, coffee can be easily found in different businesses such as cafes, mamak shops, drive-thrus, pop-up stores, kopitiams and even smart vending machines. There will never be an exact time for Malaysians to have coffee. Anytime is coffee time. Coffee is normally served with basically anything like sandwich, roti canai or with a Malaysian favourite, nasi lemak. 

Full with ideas and creativity to implement in your business? As a coffee shop business owner, you enjoy the freedom to decide the variations of coffee to be served, or come up with your own unique coffee. On top of that, you can have your coffee shop designed with any theme you love. You can also think about the activities that your customers can enjoy when they visit your shop. It could be either board games or crossword puzzles that is welcomed by all, or maybe you could organize live performances, have coffee brewing classes or events that your unique coffee shop can handle. 

Coffee shops are an ideal spot for fellow Malaysians to have meetings, lunch dates, project researches, friend gatherings, and more. They could maybe just visit your shop just to enjoy the vibes with the surrounding ambience, lighting and strong scent of coffee beans. With all the reasons mentioned, setting up a coffee business along with your passion for coffee have the potential to bring a bright profitable future for you. 

Setting Up Your Coffee Shop Business in Malaysia  

Here are a few tips that might come in handy when you are beginning your coffee shop business journey: 

1. Creating a Business Plan  

It is a must for you to conduct sufficient research into this industry before officially taking action to implement your ideas. There are details to look out for, such as company descriptions, goals, visions, management, market analysis, products, services and marketing related information. Ensuring these details will lead you to the right path to a successful coffee shop business. 

2. Budget Plan  

Outlining your budget allows you to clearly see the cost that your business takes up. You can foresee the future projections of your profits and cash flow, as well as preparing yourself to counter the unexpected costs. You can meet a monthly financial sales objective while doing so. Money is a major factor affecting the performance of your business, whereby wise management of your business’s finance is crucial. 

3. Selecting a Strategic Location  

Choosing a proper location to have an effective reach of your target customers in equally important. That location has to be easily accessible, in which customers can simply frop by for a go-to coffee, spend a couple of hours in your café without worrying about the time. In short, an optimal location for your coffee shop business welcomes you to a wide reach of potential yet target customers. 

4. Hiring a Great Team  

Employing baristas and employees with competent skills and crafts to make coffee defines the image of your business to the customers. You can also improve your team’s skills by signing them up to attend different workshops such as making coffee, coffee art, and so on. A certain level of skillset is required to meet the industry standard to maintain the high quality and professionalism of the product and service to your customers. 

5. Creating a Unique Name  

In order to stand out in the competitive coffee shop business industry, coming up with a special name for you is important to make customers remember you. But please do note that there may be consequences if you use a name that has already been trademarked. 

By combing all the elements ranging from target market, location, sufficient amount of capital, branding and so forth, it will most likely lead your business and passion to a fruitful yet effective outcome. Never back down whenever there are naysayers assuming that the food and beverage business will never work. Just work with your passion, and time will tell its truth. 

Licenses and Permits for Coffee Shop Business  

Registration of business with the Suruhan Syarikat Malaysia (SSM) is a must and first thing to do when setting up a business in Malaysia. Business is defined as trade, commerce, craftsmanship, calling, profession, or any other activity carried out for financial benefit in the Registration Act of 1956, or ROBA 1956. Filling in the Business registration Form (Form A) and submission of documents can be done virtually through their online platform. Registration fees vary based on the type of legal entities you wish to set up; in the case of sole proprietorships using their personal name, it will cost RM30. 

On top of that, registration of sole proprietorship or partnership with a trading name will cost RM60. For every extra branch that you register for your company, a further RM5 is required. After registering your business with SSM, you still have to take note of additional permits or letters of approval that your business needs to acquire in order to operate legally. Here listed down are some licenses you might need to take note of: 

• Halal Certifications 
• Business Premise Licenses 
• Signboard Licenses 
• Food Handling Permits 
• Alcohol Licenses 
• Health and Safety Permits 

Additionally, every business in Malaysia also requires one to create a corporate bank account, register a business address, and register for company tax purposes with the Lembaga Hasil Dalam Negeri (LHDN). Calling your local municipal council and state government would be a smart approach if you wanted more details and confirmation. 

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How to Start a Café Business

Cafes are in the trend right now. More and more people are getting creative into making their cafes their own. They put some spins into the design, designing it based on movies and books, getting outrageous with the plating of the food, and sometimes sticking to the classic mellow, boho, Coachella vibes which everyone loves as well. You, yourself, probably want to have your own café as well but do not know where to start. Well, no need to worry about that because we can help you out big time. Just read through the whole article to find out how.

Running a business can be hard, there are a lot of things you’d have to consider and deal with, but with the help of the right people, you have nothing to worry about. It’s your lucky day to stumble upon this article because we have some tips and tricks up our sleeves to make sure your café will be turned into a success. Read through the whole article to find out. 

• Now first off, to set up a café, you need to think of somewhat a theme for your café. You need to pick a vibe. Most cafes go for boho vibes. Some tend to go for movie inspired cafés. You can go for something you love and you’d actually enjoy being able to set it up beautifully. Once you yourself like what you’re doing, better ideas will start to come. It would be easier for you to choose colors, layout, decorations and all that.
• Food plays a huge part in turning this a success. People would come back every now and then just because of good food. A good place is nothing if you offer bad food and bad customer service. What makes food businesses like cafés to be a success is good ambiance, good customer service, and most importantly good food. You can stick with the classics of service coffee and pastries. But you can make it more fun if you offer more than that, such as burgers, fries, pizza, serving them aesthetically. Since we now live in the world of social media where most people would take photos of everything and post it on their accounts, you must consider to have everything picture perfect. Guaranteed people would come back every once in a while.

Now if you want to make things efficient and effective, you should definitely consider getting a cafe pos system malaysia . This will help you serve your customers better, help with your inventory, and track everything you do 

If you’re looking for the best POS System you could acquire, you could always count on BIGPOS to deliver what you need. If you don’t know what BIGPOS is about then you are totally missing out on something great. This right here is every business owner’s best friend. BIG POS can offer you one of the best and most reliable systems there is, that will surely make this whole process less stressful and more fun than ever.

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2022 Quick Guide on How to Start a Restaurant Business in Malaysia

• March 22, 2022

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Do you have the desire to open your own restaurant but aren’t sure what you’ll need to get the business up and running?

To help anyone with a dream to start a restaurant business in Malaysia, we’ve compiled this simple restaurant guide. We’ll go over six (6) key considerations and we’ll keep it short and sweet for you so you don’t become too overwhelmed.

Let’s get started!

1. The Business Plan

One of the most critical tasks in beginning a new business is to create a business plan. A business plan will provide you a solid foundation and structure for your exciting new endeavor.

It is important to have a restaurant business plan as it serves as a guideline and a road map for the future growth of your restaurant. Basically, it’s a step-by-step guide to run your restaurant.

When drafting a restaurant business plan, keep in mind that it is for internal reference and clarity of thought. A business proposal is then created from the business plan and is presented to outside parties such as investors and financial authorities.

2. Obtain the Necessary Licences & Permissions

It is important that you ensure that all of the appropriate licences and permits for your specific business are obtained. You are required by law to have a licence and permits, especially when you are dealing more with food or products, which are consumed by people. 

There are multiple licenses you need to obtain before you start your business in Malaysia. Depending on the nature of your f&b business, this could include, among other things, food handling licence, alcohol licences, and halal certificates.

Some general licences that are relevant to any business include:

• Company Registration
• Income Tax Business Licenses
• Employees Provident Fund
• Business Premise Licenses 
• Signboard Licenses
• Music Authors’ Copyright Protection Berhad License

You can obtain the necessary forms from your local municipal websites, bring the required documents to your local municipal office, and apply in person. It is recommended that you go to the municipal office and inquire about the latest list. Don’t rely solely on the list on their website, as it may be out of date at times.

3. The Supply Chain

To keep your restaurant running effectively, you’ll need dependable suppliers. Find respectable, trustworthy suppliers and keep a positive relationship with them. This is necessary to ensure you receive the freshest food and ingredients and avoid running out.

Below are some of the supplier categories that you may need:

• Food ingredients Suppliers
• Beverages Suppliers
• Cleaning supplies Suppliers

It is recommended that your restaurant have a selection of supplier options to ensure pricing competition, product quality, and reliability. One thing to remember is that the person in charge must be diligent in paying the full amount on time to avoid paying high interest and fees.

4. Automate your operational functions

To automate your operations, you can either use a POS system, mobile ordering, online ordering through a website or apps, table management software and inventory management systems. 

It would be beneficial to your restaurant’s efficiency and productivity if you could incorporate existing f&b operational systems and technologies.

A POS system allows you to:

• Manage customer orders and send them directly to the kitchen
• Manage table arrangements
• Manage reservations
• Accept multiple types of payments such as contactless ordering and credit card payment
• Integrate with food delivery systems
• Real time data & Analytics of operational standings

Are you searching for a F&B system that’s focused on F&B needs, easy to set up and help to expand your F&B business?

Check out the Slurp! POS , the best Malaysian F&B-focused POS for all of your f&b business administration needs.

Slurp! POS is an all-in-one F&B technology solution that offers:

• Unified background management system
• Cloud-enabled
• Customizable Table layout
• Inventory management
• Discounts & promotions
• Staff management
• Built-in tax function
• Multiple payment methods
• Order food online 
• QR code ordering system
• Kitchen display system

5.  Start Hiring

To be successful, most restaurants require a diverse workforce, including chefs, waiters, and managers. Hiring is one of the most aggravating components of any company.

We all want to hire the best people and have them stay with us for years, but it isn’t possible. When it comes to employing restaurant personnel, we do our best to find the right balance. Employee turnover is high in many restaurant businesses, resulting in inefficiencies and other business concerns.

Here’s some basic steps on how to start the hiring process:

• Identify the roles that need to be filled
• Create an outline of responsibilities
• Identify the best way to promote the job opening
• Create an effective selection process
• Make the interview count with the right questions
• Provide proper training

6. F&B marketing strategy

What methods would you use to attract customers to your new restaurant, cafe, or eatery?

Aside from traditional marketing methods (such as flyers, advertisements and television commercials) that can be expensive, most cost-effective way for a new F&B business to promote itself is to use social media (such as Facebook, Instagram, and Twitter), which is the ideal marketing plan for any new F&B business to establish a presence without a large budget.

Tap here to read on how to Level Up Your Restaurant’s Social Media Marketing

You might also want to consider creating a Google My Business account for your restaurant.

Most people nowadays go on Google, and perform a quick search on where to dine and what to eat. Creating a ‘Google My Business’ account and developing your restaurant’s profile on Google would be great to establish your restaurant’s presence and make a mark in your area.

Click here to know how to sign up for Google My Business account .

The idea of opening a restaurant is awesome. However, starting a new F&B business from the ground up and successfully running it for years will be a major challenge and you’ll be in a bumpy ride but if you and your team keep working hard and persevere, you’ll reap the rewards in no time!

We sincerely hope that this article has helped you in some way to have a general idea on the basics on how to start a restaurant business in Malaysia.

All the best!

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How to Start Restaurant Business in Malaysia

Most foreigners would like to start a restaurant business in Malaysia being their first choice. It looks very lucrative simply because people generally love eating and eating… The culture same throughout the world where people just love eating! 

This explains why the first business that comes into mind for everyone, including foreigners in Malaysia is to start a food and beverage business!

It is said there are more than 1,000 restaurants or café owned by foreigners in Kuala Lumpur alone! Some enterprising foreigners, they started successful chain restaurant or café brands such as Chat Time (owned by Taiwanese), Café Bene (owned by Koreans)! Their concept brings a new wave of eatery lifestyles into Malaysian culture.

Depends on your preference, some foreigners would like to introduce their food culture from their homeland to Malaysians and tourists. Malaysia is one of the top ten countries in the world for tourism! These unique restaurants are usually exclusive in nature. Some examples of exclusive restaurants in Kuala Lumpur are Bombay Place(Indian), Al-Almar (Lebanese cuisine), Naab (Persian food), Fong Lye(Taiwanese), Lafite(French), Shogun (Japanese) and many more…

While anybody can and like to start a restaurant business in Malaysia, it takes a truly hard-working, dedicated and discipline entrepreneur to open and operate a successful restaurant.

Once you decided on the concept of the business, these are a few main things you need to complete:

1) Location of the Restaurant – This is the key to the future of your business, the location must be suitable for good traffic and provide a convenient parking space. Traffic by foot and by cars as well as other means is important. Determining the traffic numbers in both these areas as other is very important for future business reasons.

2) Concept, layout, and design- This can make or break some businesses in the restaurant industry depending on their competition and consumer demand. Some areas expect a certain level of quality in service or food or variety in food selection. Other areas demand a layout that is unique and appealing or beneficial for movement. You would need to do intensive research and gathering info from nearby stores.

3) Menu – One of the most important things may be the menu selection of foods and beverages. A well-defined menu that able to accentuate the customers and word of mouth about the best food you have in your chosen specialty. Size of the menu is also important in consideration of your costs and the types of foods you want to serve and or mix using basic ingredients. The proposed menu need to match the available ingredient’s supplies in the market.

4) Staffing – can be a very challenging task to be able to find workers with dedication, principal and good ethics. Good staffs will be able to display a good image of your restaurant, hence able to serve the customers well which will bring onward referral or business. You may want to save your time for this function by engaging the outsourcing service of human resource company would be beneficial.

6) Business and Operating Systems – You will definitely need a restaurant system where a good one will give you smooth operation daily without much headache! The advantage of running a restaurant under the franchise, the system are usually very clear and is set up ready.

The other steps to do after you decided the right restaurant concept and ready to start, you will need to:-

1. Incorporate a Malaysian company Sdn Bhd with 100% foreign ownership available with a minimum paid up capital RM1 million

2. Apply for necessary Business License   for Signboard License, Alcohol License (if applicable), Halal License (if applicable) MACP and PPM (if you want to play music in your premise)

For 100% foreign-owned company, you will need to apply for Wholesale, Retail Trade License to approve your entity. Such license will only be granted to a restaurant of “unique'” concept and with size minimum 1,500 sq ft. Unique concept means dishes where Malaysian expertise is hard to find an example: Chinese Cafe, French cuisine, an Arabic restaurant, etc. 

3. Apply for DP10 2-years Work Permit  for you and family after all the above licenses are obtained. The approval of DP10 work permit processing is fast, approval often within 1 month.

At MalaysiaBizAdvisory, we are able to assist you the complete services (business profiling and plan, company documentation due diligence, registration of company, licenses and work permit applications) plan of helping you to start a restaurant business in Malaysia fast and without a hassle! Check it out with us! We “simplify your business investment” in Malaysia.

Begin to Start Your Restaurant Business in Malaysia with hassle-free service from A to Z. Fill in the following form today!

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Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan

You’ve come to the right place to create your Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cafes.

Below is a template to help you create each section of your Cafe business plan.

Executive Summary

Business overview.

The Countryside Cafe is a startup cafe founded by Cheryl Nelson and Tammy Overton in Tulsa, Oklahoma. Together they have over twenty years of experience in managing and operating cafes and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable restaurants. Cheryl is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and classic menu items to Tulsa.

Product Offering

The following are the products and services that Countryside Cafe will provide:

• Exemplary service for customers
• Honest, reliable relationships with vendors and suppliers
• Restaurant services 24/7 hours to accommodate all residents of the area
• Discounted menu pricing and expedited service for first responders
• Family-friendly menu items that everyone can enjoy
• Day to day management

Customer Focus

The Countryside Cafe will target customers throughout the Tulsa region who enjoy eating comfort foods, such as they may have grown up eating. Secondary target customers will be those who enjoy the hometown-feel of a small cafe rather than a large or more modern establishment. Those individuals who occupy nearby businesses or government offices will also be targeted by the Countryside Cafe, as well as those who own farms or ranches in the region.

Management Team

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over 20 years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations. Cheryl is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant. Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Success Factors

Countryside Cafe will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Countryside Cafe
• Comprehensive menu of meals for any time of day, including snacks, such as French fries and desserts, along with soda fountain favorites such as sundaes, malts and milkshakes.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa.
• Countryside Cafe will offer a child menu and a play area for children while their parents enjoy their meal.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice.
• Countryside Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Countryside Cafe is seeking $200,000 in debt financing to launch its cafe business. The funding will be dedicated toward securing the restaurant space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Restaurant space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Countryside Cafe.

Company Overview

Who is countryside cafe.

Countryside Cafe is a newly established, full-service homestyle cafe in Tulsa, Oklahoma. Countryside Cafe will be the most reliable, cost-effective, and efficient choice for individuals and families, as well as businesspeople in Tulsa and the surrounding communities. Countryside Cafe will provide a comprehensive menu of favorite meals, snacks and desserts for any diner to utilize. Their full-service approach includes a comprehensive menu and seating options to suit each family, including small children.

  Countryside Cafe will be able to serve over fifty people at one time. The team of owners and staff members are highly qualified and experienced in preparing, making and serving favorite family meals and snacks. Countryside Cafe removes all headaches and issues of finding easy, friendly and moderately-priced meals in Tulsa and ensures all appetites are satisfied while delivering the best customer service.

Countryside Cafe Management History

The Countryside Cafe consists of two experienced restaurateurs with distinctive areas of expertise: Cheryl Nelson and Tammy Overton have over twenty years of experience together in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and honest, favorite foods to Tulsa.

Since incorporation, Countryside Cafe has achieved the following milestones:

• Registered Countryside Cafe, LLC to transact business in the state of Oklahoma.
• Have a contract in place for a 20,000 square foot restaurant space in a family-friendly retail area
• Reached out to numerous contacts to visit the Countryside Cafe upon launch and regularly after the launch.
• Began recruiting a staff of eight servers and four office personnel to work at the Countryside Cafe.

Countryside Cafe Services

The following will be the services Countryside Cafe will provide:

Industry Analysis

The cafe and small restaurant industry is expected to grow over the next five years to almost $500 million. The growth will be driven by consumers who seek favorite foods they’ve always enjoyed. Consumers also want to be served in small, more intimate settings which are relaxing and comfortable. Customers with children will help grow the cafe industry because, as families, they are more relaxed in the informal “down home” comfort of a small cafe versus a large, more formal restaurant.

Costs will likely be reduced as cafes continue to expand and modify their menus to seek out the best, most desirable menu items for consumers rather than spending widely on menu choices that may not be well-received. Costs will also continue to go down due to lower prices on produce and beef within the Oklahoma area. As fresh fruit is more in demand, juices and smoothies will cost less to produce than in the past, as well.

Customer Analysis

Demographic profile of target market, customer segmentation.

Countryside Cafe will primarily target the following customer profiles:

• Individuals and families within the region
• Small business owners and employees within the region
• City officials and those who work in the business of Tulsa
• Farmers and ranchers in the greater Tulsa regions

Competitive Analysis

Direct and indirect competitors.

Countryside Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mama’s Kitchen

Mama’s Kitchen was started in 1998 by Candy and Jamie Swanson. Originally intended as a truck stop, Mama’s Kitchen grew to include a larger restaurant area in 2005 and has served breakfast and lunch to travelers from that time to the present. Located on the main highway through the city of Tulsa, the restaurant receives many travelers who opt to stop for a meal.

Mama’s Kitchen is twenty-three miles away from the Countryside Cafe. There are a few similarities to the menus served by both restaurants, as homestyle fare is offered. The differences between the two restaurant businesses is found in the family-friendly dining-booth atmosphere of the Countryside Cafe, while Mama’s Kitchen has countertops and bar stools throughout. This makes seating for a family difficult and children are not able to reach the countertops on stools at Mama’s Kitchen, which creates discomfort for children.

Buddy’s Bar & Grill

Owned by Robert “Buddy” Gorman, Buddy’s Bar & Grill is a full-service bar with a small dining room attached. The restaurant is located six miles from the Countryside Cafe. Meals are served at Buddy’s Bar & Grill during lunch and dinner; however, the restaurant is not open for breakfast. Meals are geared toward grilled hamburgers, steaks and fried fish, while the bar menu is laden with appetizer choices served during happy hour each Tuesday afternoon. Robert Gorman is assisted by his sister, Babs, who acts as the lone server in the grill and is known for her fast service and quick wit, which customers find charming. Children are not allowed in the bar, but they can be served in the grill side of the restaurant. The children’s menu is limited to hamburgers or cheese sandwiches served with fries.

Howard’s Family Restaurant

Howard’s Family Restaurant serves breakfast, lunch and dinner in a small dining room attached to the golf country club on the outskirts of Tulsa. It is located ten miles from the Countryside Cafe. Most patrons of Howard’s Family Restaurant are golfers who want to enjoy a meal before or after playing golf. The restaurant is one of a chain of restaurants and, while the prices are higher than those of the other cafes and small restaurants in Tulsa, the restaurant is known by the national marketing of the parent company. Children are served a special kids’ play and dine menu and families are highlighted as the primary target of the chain.

Competitive Advantage

Countryside Cafe will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly-qualified team of the Countryside Cafe.

Marketing Plan

Brand & value proposition.

Countryside Cafe will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a delicious meal in a pleasant surrounding for the entire family.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa, including police, fire and hospital staff. Doctors and nurses are also included.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice, which helps guests feel welcome and comfortable.
• Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Countryside Cafe is as follows:

Word of Mouth/Referrals

Countryside Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients, including guests of all ages. The personal contacts and business associates will follow the new owners to the new cafe and help spread the word of Countryside Cafe.

Professional Associations and Networking

The new owners of the Countryside Cafe, Cheryl and Tammy, will join the civic organizations and trade networks to help build their cafe to its potential. They will become active in the committees for city celebrations, as well, to help build visibility of their cafe and raise awareness of their specialty menu items.

Print Advertising

The Countryside Cafe will send a direct mail flyer to each home and business in Tulsa in the two weeks prior to the launch of the restaurant. The flyer will invite everyone to participate in special discounted offers during the first month of business and offer a free dessert for each person who stops by to check out the area’s newest cafe.

Countryside Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that Countryside Cafe provides. The website will also list their contact information and list their menu and pricing, along with delivery options. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “homestyle cafe” or “cafe near me,” Countryside Cafe will be listed at the top of the search results.

The pricing of Countryside Cafe will be moderate and below or on par with competitors so customers feel they receive excellent value when purchasing their products and services. Certain items, such as the childrens’ menu items, will be priced at a reduced profit margin in order to facilitate larger families that want to visit and can afford to do so with the reduced prices.

Operations Plan

The following will be the operations plan for Countryside Cafe. Operation Functions:

• Cheryl Nelson will be the co-owner and president of the company. She will oversee all business development and manage client relations.
• Tammy Overton will be the co-owner and vice president of the company. She will manage the operations and oversee all staff members.
• Tyler Grant will be the Office Manager who will manage the office administration, client files, and accounts payable.
• Tommy Tucker will be the maintenance employee who will provide all maintenance and repairs at the property.

Milestones:

Countryside Cafe will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease restaurant space
• 5/15/202X – Finalize personnel and staff employment contracts for the Countryside Cafe
• 6/1/202X – Finalize contracts for Countryside Cafe vendors and wholesale accounts
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Countryside Cafe restaurant
• 7/1/202X – Countryside Cafe opens its doors for business

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over twenty years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant.Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Financial Plan

Key revenue & costs.

The revenue drivers for Countryside Cafe are the fees they will charge to customers for their products and services.

The cost drivers will be the overhead costs required in order to staff Countryside Cafe. The expenses will be the payroll cost, rent, utilities, inventory, office supplies, and marketing materials.

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of restaurant customers per Month: 1,000
• Average revenue per Month: $25,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, cafe business plan faqs, what is a cafe business plan.

A cafe business plan is a plan to start and/or grow your cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Cafe business plan using our Cafe Business Plan Template here .

What are the Main Types of Cafe? 

There are a number of different kinds of cafe businesses , some examples include: Take-Out Cafe, Restaurant Cafe, Casual cafe, and Coffee Shop.

How Do You Get Funding for Your Cafe Business Plan?

Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Cafe Business?

Starting a cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop A Cafe Business Plan - The first step in starting a business is to create a detailed cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cafe business is in compliance with local laws.
• Register Your Cafe Business - Once you have chosen a legal structure, the next step is to register your cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Cafe Equipment & Supplies - In order to start your cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cafe business:

• How to Start a Cafe

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Writing a Business Plan in Malaysia

• Writing a Business Plan in…

A Business Plan is a Company Resume That is Useful at Every Step of the Journey

Why Is It Necessary

If you were an investor, would you immediately invest in a business in Malaysia without seeing any evidence? My guess exactly, no, of course, you would not. Thus, a business plan is proof that careful thought was put into it realise it. Besides a company profile, a business plan lays out details of the business idea, the current problems where the concept will help resolve it and how it will affect the market as a whole. Okay, maybe this is a bit too far, but still, you need to have a clear conscience of your business. The ultimate reason for having a business plan is to convince an investor to invest in your company. No amount of buddy talk can replace a credible business plan. At least, an investor will have faith in it and hope for the best.

Who Uses It

Besides yourself as the business owner, banks and even your employees will utilise it too. The business plan will serve the purpose of a framework for the company. An employee may understand their job description very well. But, having worked in the market, they have feedbacks as to where the company should work for the better. Thus, by providing such feedbacks to the business plan, the business owner can restructure strategies suitable for current market conditions. You will also keep coming back to the business plan to update and amend wherever necessary. Writing a business plan in Malaysia is never conclusive as time goes by, you may also need expert advice to ensure it remains relevant.

What It Entails

A business plan does not have to be a lengthy thesis-like document. It is your business resume. Hence, it is up to you how you want to write it. It should have the following details but assemble it accordingly.

• The Business Idea – Create a simple story with a problem and your business idea as a solution. If you are feeling it, you can even add piecemeal information on how you got to this idea.
• The Team – If you are flying solo for the moment, just put it in. Briefly include all your strength and skills to ensure it is relevant to business success.
• Market Research – This is where you probably need expert advice and assistance. It is necessary to provide market insight to future investors that you know the market well. Market research will also produce the target market of your product or service offering. Work on it until you get a niche market so that you have a better perspective.
• Marketing Strategies – When you know your target market niche, you can formulate your marketing strategies. The more concrete your marketing campaign is, the more likely banks or investors will lend you the capital.
• Financial Matters – Even as a seasoned company, there is always the need to raise capital. By providing a history of your financials and its future projections, an investor can calculate a reasonable return of investment of the business.
• Various Appendices – This part may consist of any business permits, certifications or clienteles if you want to add in.

Writing a business plan in Malaysia should never be bothersome as it is a vital document for your company’s success. There is no particular format, but if you have no clue what you are planning, try and some expert advice as to how and where the company can go.

Coffee Shop & Cafe Business Plans

Cafe bistro coffeehouse business plan.

The Watertower Cafe is a start-up restaurant/bistro/coffeehouse, offering food, coffee, and music; it is located in Atlanta.

Coffee Kiosk Business Plan

The Daily Perc will open drive-thru and mobile cafes serving coffee drinks and other beverages to the commuter and captive consumer markets.

Coffee Roaster Business Plan

Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a line of premium coffees and espressos.

Coffee Shop Business Plan

Java Culture is a coffee bar providing high-quality gourmet coffee with great service.

Coffeehouse Business Plan

Dark Roast Java is the newest coffee house/cafe to open in downtown Pleasantville, offering a uniquely flavorful coffee drink in a comfortable, upscale environment.

Convenience Store Cafe Business Plan

Luna's Convenience Store is an upscale convenience store with a small 20-seat cafe.

Internet Cafe Business Plan

JavaNet is a start-up business that will provide a unique forum for communication and entertainment through the medium of the Internet.

Religious Coffeeshop Business Plan

Inspirational Grounds is a start-up Christian Cafe selling specialty coffee drinks, food, religious books and music in Minneapolis.

Sports Equipment Cafe Business Plan

The Boulder Stop is a start-up retail business that will offer high-end rock climbing gear and classic Northwest coffee.

Tea Room Business Plan

Jasmine Teahouse is a new upscale teahouse in Simsbury, CT, serving over 52 kinds of whole-leaf teas, pastries, and premium chocolates from around the world.

Coffee Distribution Business Plan

The Coffee Warehouse is a new business providing full service distribution of coffee and supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market.

Coffee Export Business Plan

Silvera & Sons is an ongoing manufacturing company which prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters.

Wake up and smell the opportunity! Do you make a mean cup of joe? A love for quality coffee and a desire to create a warm, cozy coffee shop or cafe could blend to create the newest caffeine hub for your community. Plan for success with our coffee shop business sample plans.

The quickest way to turn a business idea into a business plan

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Plan to take MAHB private

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Thursday, 16 May 2024

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The airport operator said it had received a takeover offer from a group of investors through a consortium led by Khazanah and the EPF.

In a filing with Bursa Malaysia yesterday, the airport operator said it had received a takeover offer from a group of investors through a consortium led by Khazanah, via the latter’s wholly owned subsidiary UEM Group Bhd, and the EPF to purchase all the remaining 1.12 billion shares in MAHB representing 67.01% of the total issued MAHB shares.

The offer price of RM11 per share would imply an equity value of RM18.4bil, translating to a price-to-earnings ratio of 37.7 times MAHB’s audited consolidated earnings per share for the financial year ended Dec 31, 2023.

Khazanah and the EPF are teaming up with New York-based Global Infrastructure Partners (GIP) and Abu Dhabi Investment Authority (ADIA) to form the consortium, Gateway Development Alliance Sdn Bhd, to take MAHB private. GIP is one of the world’s premier infrastructure investors and an experienced airport owner and manager.

Upon full completion of the offer, Khazanah will increase its ownership in MAHB from 33.2% to 40% and EPF from 7.9% to 30%. Collectively, Khazanah and the EPF’s combined interest in MAHB will increase to 70%. ADIA and GIP will hold the remaining 30%.

The government of Malaysia will retain special share rights in MAHB. The chairman and chief executive officer will continue to be Malaysian citizens, a joint statement by the offerors stated.

The takeover of MAHB is aimed at upgrading and modernising the company’s operations, enhancing passenger service, improving airline connectivity and stimulating traffic growth.

Presently, the country’s long-haul air connectivity underperforms regional peers, adversely impacting the nation’s ability to attract leisure and business travel as well as foreign investment, MAHB said.

The joint offerors said they had identified several priority initiatives to be undertaken upon completion of the exercise. This includes supporting MAHB to deliver high-priority capital projects including the aerotrain and the baggage handling system at Kuala Lumpur International Airport.

They also plan to enhance passenger experience by alleviating congestion, improving passenger flows and terminal ambience, as well as expanding the retail and food and beverage offering at MAHB’s airports.

The consortium will also work closely to support existing airlines and strengthen management resources to attract new airline customers to MAHB, particularly in the long-haul segment.

The joint offerors also confirmed that there are no plans for layoffs as a result of the transaction and that existing employment rights will be fully safeguarded.

Khazanah managing director Datuk Amirul Feisal Wan Zahir said Malaysia is strategically located in the fast-growing South-East Asian aviation market and has the potential to strengthen its long-haul and regional network.

“We are optimistic that the combined efforts of MAHB’s dedicated employees and the collective expertise of the consortium would catalyse MAHB as a leading international airport operator and stimulate economic growth through its airport network, in line with Khazanah’s goal of Advancing Malaysia.”

Meanwhile, EPF chief executive officer Ahmad Zulqarnain Onn said the offer is an investment opportunity that aligns with its investment objectives and commitment to bolster domestic investments.

“As an integral component of the national infrastructure, MAHB plays a vital role as a gateway for trade, tourism and business activities, contributing significantly to economic development and prosperity.”

MAHB manages 39 airports throughout Malaysia including five international airports, 17 domestic airports and 17 STOLports (Short Take-Off and Landing). MAHB also owns and manages one international airport in Istanbul, Turkiye.

The idea of having an external party to manage MAHB is not new. In 2019, it was reported that there were plans to privatise MAHB to GIP following Khazanah’s management changes.

In 2001, the Finance Ministry (then the largest shareholder of MAHB) had entered into a memorandum of understanding with Dutch airport operator Schiphol Group for the sale of up to a 30% stake in MAHB. However, the deal was aborted the following year.

The joint offerors said they have no intentions to maintain the listing status of MAHB on the Main Market of Bursa Malaysia and it is expected that MAHB’s shares would de-list from Bursa upon completion of the offer, which is estimated to occur in the fourth quarter of 2024.

MAHB shares were last traded at RM10.40 on Tuesday, 60 sen below the offer price of RM11.

Tags / Keywords: MAHBPrivatisation , KhazanahEPFOffer , AirportUpgrade , ImproveConnectivity , LongHaulFocus , DelistingPlan

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The $5 McDonald's meal is making a grand comeback in June — but only for a month

• McDonald's plans to launch a limited-time $5 meal.
• In first-quarter earnings, the company's leadership highlighted how inflation has affected customers.
• Other fast food chains are also worried about affordability.

McDonald's is looking to launch a $5 meal in the US in a move to bring back price-sensitive customers .

The meal includes four items, people familiar with the matter told Bloomberg and Restaurant Business . Customers would choose between two of the chain's signature burgers — a McChicken or a McDouble — and get four-piece McNuggets, fries , and a drink. The $5 promotion would last for a month, Bloomberg reported.

The deal will start on June 25, The Wall Street Journal and other outlets reported.

The discussions about the new deal come three weeks after the fast food giant's first-quarter earnings call, where leadership highlighted how customers are increasingly price-sensitive.

"I think affordability is clearly an area where consumer expectations are heightened," McDonald's chief financial officer Ian Borden said on the call. "Obviously, they're getting hit ," by inflation, he added.

The company previewed a value meal on the earnings call without any specifics. CEO Chris Kempczinski said McDonald's has local value meals around the US, but no standard national offering like competitors do.

Related stories

A $5 meal would be a stark drop from current prices, especially in higher-cost cities, according to a Business Insider analysis.

A meal consisting of the same four items — a McChicken, fries, a drink, and four-piece chicken nuggets — costs $18.26 in downtown New York City. In downtown San Francisco, the McChicken version costs $16.15, and the burger variant costs $17.75.

The new bundle would be priced lower than a Happy Meal, which starts at $6.39 in downtown Manhattan.

The company's stock has fallen about 7% year-to-date as investors worry about rising costs and intensifying fast-food competition.

Fast-food chains across the US are grappling with fewer orders from customers who no longer find their meals affordable. Wendy's, Shake Shack , Starbucks and Burger King parent Restaurant Brands International have all said in their latest earnings call that they will exercise caution on prices.

"We're going to stay careful on pricing," Gunther Plosch, Wendy's CFO, said in its earnings call earlier this month. "I don't think we're going to get too greedy."

Fast-food giants have also been hit by California's new minimum $20 hourly wage for limited-service restaurants. Franchisees that have raised prices are worried they may lose customers to sit-in dining chains like Chili's and Applebee's , which are not subject to the wage hike.

McDonald's did not respond to an immediate request for comment sent outside standard business hours.

Watch: US vs India McDonald's | Food Wars

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Starting An F&B Business In Malaysia: A Step-By-Step Guide

• January 2, 2020
• by Natalie Ha

Want to start your own F&B business in Malaysia?

Unfortunately, it may be harder than you think. 

• How do you get a business license in Malaysia? 
• What food and beverage should you sell?
• How many potential competitors are there in the food and beverage industry?

SME Bank reported that up to 50% of F&B businesses in Malaysia fail by the 5th year of operations.

But don’t fret! This doesn’t mean that you shouldn’t open your cafe or restaurant.

It just means that you need to be smart about it so you don’t end up being part of that statistic.

To help you prepare, here’s our step-by-step guide on how to start an F&B business in Malaysia!

• Test the market
• Construct a business plan
• Secure funding
• F&B licenses and permits
• Supply chain
• F&B equipment
• Choose a POS system
• Create the menu
• F&B marketing strategy
• Quality control

Step 1: Narrow down your idea and test the market

There are a lot of cafes in Bangsar, KL. 

Pokok KL…Therefore Cafe…Urban Daybreak…

So as an example, what would set your F&B business apart if you want to do kind of the same thing in the same area?

Think about that for a sec.

This first step is crucial in getting you on the right path to F&B business’s success.

Use TART (yum yum!) to help you get started:

• Think  about what you want to sell – Coffee? Pasta? Brunch foods? Cocktails?
• Analyse and Research ! Analyse the market and recognise where the need and gaps lie to narrow down your list so you can choose 1 – 3 ideas to test
• Test your idea and whip up a few versions of the meals or drinks until you come up with the perfect recipe

This initial part of starting an F&B business requires A LOT of creativity, mindfulness, and patience, but the more time you invest in creating the right recipes and business, the higher your chance of F&B glory.

• Get the opinions of others by performing taste tests – This could be done amongst family, friends and even potential customers. You could even try setting up a pop-up at nearby grocery stores or events to test your recipes and get early feedback from customers.
• Don’t base your ideas off on the current hype – Most trends come and go. Your products should be sustainable and outlast the trend in order to prevent customers from disappearing once the hype is over. 

Step 2: Construct an F&B business plan 

The most important step for setting an F&B business in Malaysia (and everywhere) is creating a detailed F&B business plan.

This is to help you and potential investors get a deeper understanding of your idea and the feasibility of the business. 

An F&B business plan should include the following:

• The food/drink idea and business concept – are you going to be a quick-service restaurant, full-service restaurant or bar? What food/drinks will you sell and what are the prices for each?
• Business entity – are you starting the business as a sole trader or through a partnership? Perhaps even a franchise or limited company?
• Target market – which group of customers will be attracted to your business? Create customer avatars to narrow down your customer base. 
• Location – where will your business be located? Where are your customers? What kind of competition will you face in that area? Important things to consider for the perfect location are the cost of rent, accessibility to potential customers, distances to competitors and any plans for the future.
• Marketing – include your business name and logo. What is your branding and marketing strategy? 
• Financial projection and budget – create a forecast of expenses you will incur e.g. inventory (food and beverage), labour, rent and utilities
• Operations – what is the structure of your business going to be like? Think about management style for front-of-house and back-of-house staff

Most F&B businesses fail in the first year because they struggle to breakeven.

So your financial projection and budgeting part of your F&B business plan is crucial.

Be sure to include the following in your F&B financial projection:

• Sales projection – estimate the average purchase per customer visit and the average cost of goods sold (COGS) per customer visit to get an understanding of when how much you need to sell and for how long before you can breakeven within a given timeframe
• Salary expenses – include labour cost into your Cost of Goods Sold (COGS)
• Startup cost – rent, utilities, equipment, starting cash balance, initial inventory

Step 3: Secure funding 

Now it’s time to think about how you are going to fund your F&B business. 

It can cost up to RM500,000 to start a cafe or restaurant in Malaysia. The bulk of it will come from renovations and equipment purchases. Here’s a quick breakdown for your reference:

• Licences, permits and business insurance
• Technology setup (WiFi, business software, etc.)

And this is just the one-off cost.

After this, you have your ongoing cost where you’ll probably spend between RM25,000 – RM50,000 per month on recurring payments like loan repayments, rent, salaries, insurances, and utilities.

So basically, you need a lot of capital to get started, and enough capital to keep you going.

Luckily, there are a lot of other ways to fund your new venture:

• SME business loan from banks or the government 
• Find investors or get into a partnership 
• Family/friend loans 

Think about starting a small F&B business first and you can the scale it up later.

Don’t expect to make a profit right away and understand that money will always be a little tight at first. 

Step 4: Sort out legal paperwork

Make sure you do your research and get all the relevant licensing and permits you’ll need for your F&B business.

According to the Malaysian government’s official website , some general licenses that are applicable for any business include:

• Company Registration
• Company and Employees Income Tax Registration
• Employees Provident Fund
• Social Security Organisation
• Human Resources Development Fund
• Business Premise Licenses and Signboard Licenses

And since you’re in the food and nbeverage industry, you’ll need some specific permits and certificates like the ones below to run your cafe/restaurant/quick-serve:

• Food handling permits
• Alcohol license
• Halal certifications 
• Health & Safety permit 

TIP: The licenses you need for your F&B business depend on the state you’re in – Kuala Lumpur, Sabah, Penang, etc..

So be sure to check with your State Authority on what permits and certificate you need to get for your F&B business.

Step 5: Ensure you have a good supply chain 

In order for your F&B business to succeed, you need to look for a good and reliable supplier.

Ideally, you should be getting the freshest produce and ingredients at the right quantity and at the right time. 

Maintaining a good relationship with your supplier is also important to ensure that any future problems can be fixed immediately e.g. a last-minute increase in supply needs.

Make sure to keep in constant contact with your supplier and give them enough time to source and deliver your ingredients.

Step 6: Buy or rent F&B equipment 

Once you’ve secured your finances, it’s time to start looking for all the equipment you’ll need for your restaurant or cafe.

For F&B businesses, restaurant equipment and appliances are going to be one of your most significant startup expenses. 

Create a list and compare costs for each equipment in order to find the best deals. Here are a few items you may need:

• Work surfaces e.g. countertops, cutting boards and food serving tables
• Kitchen appliances e.g. stoves, fryers, microwaves and ovens
• Utensils e.g. frying pans, pots and cooking utensils
• Cold appliances e.g. refrigerators and freezers
• Furniture e.g. tables, chairs, booths, decorations
• Glassware and silverware
• Tablecloths, placemats and napkins
• Take-away containers

Here are some online equipment suppliers in Malaysia:

• F&B Equipment – commercial kitchen equipment supplier
• Kitchen Arena – kitchen equipment and appliances seller

Step 7: Choose a Point of Sale (POS) System 

Every F&B business has a good POS system to help operations flow more efficiently.

A POS system allows you to:

• take customer orders and send them directly to the kitchen
• manage and customise table layouts
• track reservations
• make payments
• serve customers with contactless ordeing and payment
• have your own food delivery

A good POS system should ensure you have clear and constant communication between front-of-house and back-of-house. 

And with its back office, you will also be provided with insightful data analytics and reports such as:

• Daily sales report
• Best and worst selling items
• Sales growth
• Stock levels
• Customer purchase behaviour

And so on….

Looking for a system that’s easy to set up and that will help grow your F&B business?

Check out StoreHub for all your F&B business management needs! 

StoreHub is an all-in-one platform that combines an integrated POS system with:

• inventory management
• employee management
• customer relationship management (CRM)
• supplier management
• food delivery feature
• cashback loyalty program
• QR table ordering system

Step 8: Creating the menu 

How many items are you planning on selling on restaurant or cafe?

Make sure you don’t over-do it as too many choices can turn customers away! 

When creating your menu, remember to take these things into consideration:

• Use clear and descriptive language 
• Show pictures of food/drink items whenever possible 
• Use a range of colours 
• Always include a short explanation of what’s in each dish
• Highlight recommended choices
• Keep it clean and simple to read

Step 9: Come up with an F&B marketing strategy

How do you get people to come to your cafe, restaurant or food truck? 

Besides the traditional marketing methods (e.g. adverts/posters, TV ads) and promotional offers, the best marketing strategy for any F&B business out there is to use…

Social media.  

Almost everyone is on social media these days and photos of food/drinks are always circulating online.

For example, there are more than  215 million posts tagged under #foodporn on Instagram alone !

That’s crazy!

So yes, people love taking photos of their food/drink and sharing them online with their followers. 

You must take advantage of this by having a good social media presence and building up your business’s social media page by taking aesthetic photos of your product offerings. This is a really helpful platform if you’re starting a small F&B business.

You need an account with at least 3 major social media platforms in your country – Facebook, Instagram, Twitter, and Google My Business.

• Create a Google My Business account to list your business on Google so people can easily learn more about you and even find directions to your store. Find out how to set up Google My Business here! 
• Focus on food presentation and aesthetic plating so customers are willing to take a photo of your food and share it on their social media accounts. This will increase the number of shares of your food/drinks on social media and generate organic buzz. Learn more about food photography here!
• Get connected with micro-influencers and food bloggers – Micro-influencers tend to have more engaged followers and food bloggers create content that can reach out to your target audience. Invite them to your place during your soft launch to review your food/drinks to create more buzz.

Step 10: Maintain quality control

One of the most important factors to a successful F&B business is maintaining a high standard in food and drink, and customer service.

You need to make sure that your products meet the expectations of customers since the first day you started your F&B business because that will keep them coming back for more. 

Taking time to perfect the recipe and hiring the right staff to create and deliver these dishes/drinks will go a long way. 

Always strive to get feedback and reviews from customers and use them to constantly improve.

• Print out and paste food preparation SOPs in the kitchen as a reminder to your staff 
• Conduct random spot checks  to test the quality of your food and drink, as well as your service

Final words

There you have it!

You’re all ready to start your new venture! 

Remember that starting a new F&B business will be a challenge and a rollercoaster ride of emotions, but if you continue to work hard and don’t give up, nothing will taste sweeter than victory!

And the best part is: you can do it all with a cloud-based POS like StoreHub!

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