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How To Write the Management Section of a Business Plan

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

management aspect in business plan definition

Ownership Structure

Internal management team, external management resources, human resources, frequently asked questions (faqs).

When developing a business plan , the 'management section' describes your management team, staff, resources, and how your business ownership is structured. This section should not only describe who's on your management team but how each person's skill set will contribute to your bottom line. In this article, we will detail exactly how to compose and best highlight your management team.

Key Takeaways

  • The management section of a business plan helps show how your management team and company are structured.
  • The first section shows the ownership structure, which might be a sole proprietorship, partnership, or corporation.
  • The internal management section shows the department heads, including sales, marketing, administration, and production.
  • The external management resources help back up your internal management and include an advisory board and consultants.
  • The human resources section contains staffing requirements—part-time or full-time—skills needed for employees and the costs.

This section outlines the legal structure of your business. It may only be a single sentence if your business is a sole proprietorship. If your business is a partnership or a corporation, it can be longer. You want to be sure you explain who holds what percentage of ownership in the company.

The internal management section should describe the business management categories relevant to your business, identify who will have responsibility for each category, and then include a short profile highlighting each person's skills.

The primary business categories of sales, marketing , administration, and production usually work for many small businesses. If your business has employees, you will also need a human resources section. You may also find that your company needs additional management categories to fit your unique circumstances.

It's not necessary to have a different person in charge of each category; some key management people often fill more than one role. Identify the key managers in your business and explain what functions and experience each team member will serve. You may wish to present this as an organizational chart in your business plan, although the list format is also appropriate.

Along with this section, you should include the complete resumés of each management team member (including your own). Follow this with an explanation of how each member will be compensated and their benefits package, and describe any profit-sharing plans that may apply.

If there are any contracts that relate directly to your management team members, such as work contracts or non-competition agreements, you should include them in an Appendix to your business plan.

While external management resources are often overlooked when writing a business plan , using these resources effectively can make the difference between the success or failure of your managers. Think of these external resources as your internal management team's backup. They give your business credibility and an additional pool of expertise.

Advisory Board

An Advisory Board can increase consumer and investor confidence, attract talented employees by showing a commitment to company growth and bring a diversity of contributions. If you choose to have an Advisory Board , list all the board members in this section, and include a bio and all relevant specializations. If you choose your board members carefully, the group can compensate for the niche forms of expertise that your internal managers lack.

When selecting your board members, look for people who are genuinely interested in seeing your business do well and have the patience and time to provide sound advice.

Recently retired executives or managers, other successful entrepreneurs, and/or vendors would be good choices for an Advisory Board.

Professional Services

Professional Services should also be highlighted in the external management resources section. Describe all the external professional advisors that your business will use, such as accountants, bankers, lawyers, IT consultants, business consultants, and/or business coaches. These professionals provide a web of advice and support outside your internal management team that can be invaluable in making management decisions and your new business a success .

The last point you should address in the management section of your business plan is your human resources needs. The trick to writing about human resources is to be specific. To simply write, "We'll need more people once we get up and running," isn't sufficient. Follow this list:

  • Detail how many employees your business will need at each stage and what they will cost.
  • Describe exactly how your business's human resources needs can be met. Will it be best to have employees, or should you operate with contract workers or freelancers ? Do you need full-time or part-time staff or a mix of both?
  • Outline your staffing requirements, including a description of the specific skills that the people working for you will need to possess.
  • Calculate your labor costs. Decide the number of employees you will need and how many customers each employee can serve. For example, if it takes one employee to serve 150 customers, and you forecast 1,500 customers in your first year, your business will need 10 employees.
  • Determine how much each employee will receive and total the salary cost for all your employees.
  • Add to this the cost of  Workers' Compensation Insurance  (mandatory for most businesses) and the cost of any other employee benefits, such as company-sponsored medical and dental plans.

After you've listed the points above, describe how you will find the staff your business needs and how you will train them. Your description of staff recruitment should explain whether or not sufficient local labor is available and how you will recruit staff.

When you're writing about staff training, you'll want to include as many specifics as possible. What specific training will your staff undergo? What ongoing training opportunities will you provide your employees?

Even if the plan for your business is to start as a sole proprietorship, you should include a section on potential human resources demands as a way to demonstrate that you've thought about the staffing your business may require as it grows.

Business plans are about the future and the hypothetical challenges and successes that await. It's worth visualizing and documenting the details of your business so that the materials and network around your dream can begin to take shape.

What is the management section of a business plan?

The 'management section' describes your management team, staff, resources, and how your business ownership is structured.

What are the 5 sections of a business plan?

A business plan provides a road map showing your company's goals and how you'll achieve them. The five sections of a business plan are as follows:

  • The  market analysis  outlines the demand for your product or service.
  • The  competitive analysis  section shows your competition's strengths and weaknesses and your strategy for gaining market share.
  • The management plan outlines your ownership structure, the management team, and staffing requirements.
  • The  operating plan  details your business location and the facilities, equipment, and supplies needed to operate.
  • The  financial plan  shows the map to financial success and the sources of funding, such as bank loans or investors.

SCORE. " Why Small Businesses Should Consider Workers’ Comp Insurance ."

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How to Write a Management Summary for Your Business Plan

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Entrepreneurs are often celebrated for their uncanny ability to understand others – their customers, the market, and the ever-evolving global landscape. However, sometimes the most crucial insight an entrepreneur can have is introspection.  Recognizing one's strengths, experiences, and unique perspectives can be the cornerstone of a venture's success.

While every section of a business plan offers insights into the venture, it's the management summary that shines a spotlight on the people behind the idea. It's where you convey not just the qualifications of your team, but the passion, drive, and unique attributes that make you the ideal candidates to lead the venture to success. Whether you're a seasoned coder diving into a tech startup, a barista with dreams of opening a coffee shop, or an adaptable entrepreneur ready to fill a market gap, your management summary is the stage to showcase why you and your team are poised for success. 

Personal & Professional Experience

The entrepreneurial world is rife with tales of young prodigies launching startups from their dorm rooms and garages. However, a deeper dive into the data presents a different narrative. A Harvard Business Review article revealed that the average age of a successful startup founder is 45. This finding challenges the prevailing notion and brings to the forefront the invaluable role of experience and maturity in entrepreneurship.

An entrepreneur with years behind them might possess insights into customer pain points, industry gaps, and effective strategies that a younger counterpart might overlook. 

An entrepreneur's personal journey, filled with its unique challenges and triumphs, can be a guiding light in shaping the business strategy. For instance, someone who has witnessed the evolution of technology over decades might have a clearer vision of tech trends and their longevity. It's essential for entrepreneurs to recognize these strengths, embrace them, and weave them into their business blueprint.

The management summary is more than just a resume or a CV. It's a narrative that tells the story of why you and your team are the right fit for this venture. When detailing personal expertise, it's crucial to be authentic. Instead of just listing qualifications, weave a narrative that showcases your journey, the lessons learned, and why these experiences make you uniquely suited to lead the venture to success.

The Entrepreneurial Mindset

Entrepreneurship is more than just starting a business; it's a mindset, a way of viewing the world . While expertise in a particular domain can provide a solid foundation, it's the entrepreneurial spirit that often drives success. This spirit is characterized by curiosity, a hunger for innovation, and an unyielding belief in one's vision.

Entrepreneurs have the unique ability to look beyond the present, to anticipate market needs, and to design solutions for tomorrow. This forward-thinking approach, combined with a keen sense of the market pulse, allows them to stay ahead of the curve, innovate, and lead.

What truly sets successful entrepreneurs apart is their approach to risk . They're not reckless; they're calculated. They weigh the pros and cons, take informed leaps, and most crucially, possess the resilience to weather the storms. It's this combination of risk-taking and resilience that often turns challenges into stepping stones.

When writing the management summary, it's essential to paint a holistic picture. Beyond qualifications and expertise, highlight the entrepreneurial traits that set the team apart. Whether it's the business owner's adaptability, the team's collective vision, or their track record of resilience, ensure that the summary captures the essence of the entrepreneurial spirit that drives the venture.

A Balanced Team

The startup ecosystem often buzzes with the idea that every new venture necessitates a co-founder. This belief stems from the notion that two heads are better than one, especially when navigating the tumultuous waters of entrepreneurship. However, a Harvard Business Review article challenges this widely accepted notion. The research suggests that solo founders, when bolstered by the support of "co-creators," can achieve remarkable success. Co-creators, be they employees, alliances, or benefactors, play pivotal roles in the business's growth without the formalities of equity or control typically associated with co-founders. This paradigm shift underscores the importance of recognizing and leveraging support, irrespective of its label.

Every entrepreneur brings a unique set of skills to the table. However, self-awareness is key. Recognizing areas where one might lack expertise or insight is the first step towards building a comprehensive team. For instance, if you're an entrepreneur passionate about creating a coffee shop that offers an unparalleled customer experience, you might excel in ambiance design and customer relations. But what about the financial intricacies or marketing strategies? This is where complementary skills come into play. By identifying these gaps, you can seek out team members, partners, or co-creators who can fill them, ensuring a holistic approach to your business venture.

A successful venture is often backed by a team that brings diverse skills, experiences, and perspectives to the table. The point is to create a well-rounded team that can navigate challenges, innovate, and drive the business towards its goals. When writing a business plan's management summary, it's essential to showcase the collective strengths, the diverse skill sets, and the unique experiences that make your team the perfect ensemble to lead the venture to success.

Organizational Structure

An organizational structure serves as the backbone, providing a clear roadmap of roles, responsibilities, and the flow of information. As highlighted in this Investopedia article , structures can vary from the traditional hierarchical models to more fluid and decentralized ones. The choice of structure is influenced by various factors, including the company's goals, industry dynamics, and inherent culture. Selecting the right structure is crucial as it sets the tone for communication, decision-making, and overall operational efficiency.

The management summary should outline not just where the company stands today but where it aims to be tomorrow. This includes potential market expansions, scaling strategies, and the evolution of the team to support this growth. By detailing these growth trajectories, stakeholders get a clear picture of the company's ambition and the organizational plan to achieve it.

Including a visual representation or your organizational structure, usually in the form of an organizational chart, in your business plan can offer clarity that words might not capture. This chart delineates roles, showcases the hierarchy, and provides a clear view of reporting lines. It ensures that every team member, from top to bottom, understands their position within the larger framework and their contribution to the company's success.

The management summary provides an opportunity to touch upon the heart and soul of the company: its culture. Detailing the company's values, ethos, and the best practices that nurture this culture is vital. This includes recruitment strategies that seek the right talent fit, training programs that foster growth, and HR initiatives that prioritize employee well-being. After all, a company that takes care of its people is one that thrives.

Special Considerations Based on the Audience

Every stakeholder has a unique lens through which they view a business plan. Whether it's a potential investor scrutinizing the viability of your venture or a bank assessing the risk associated with a loan, the management summary must be tailored to address the specific concerns and interests of its audience.

Business Plans for Bank and SBA-Backed Loans

When seeking loans backed by the Small Business Administration (SBA) , it's not just about presenting a promising business idea. The SBA places significant emphasis on the entrepreneur's industry knowledge and management expertise. In your management summary, delve deep into this experience. Highlight past industry successes, showcase relevant qualifications, and emphasize the team's capability to navigate the industry's intricacies. By doing so, you're demonstrating a profound understanding of the industry and the venture's potential place within it.

Business Plans for Immigration Cases

For entrepreneurs targeting immigration, the business plan should serve as a testament to the venture's potential economic contribution to the U.S. This means detailing a robust hiring plan that emphasizes the creation of U.S. jobs. Outline the roles, set out a clear hiring timeline, and emphasize the number of jobs you aim to create. Beyond this, highlight the venture's growth trajectory, ensuring it aligns seamlessly with U.S. market needs and trends.

Business Plans for Venture Capital & Angel Investors

A common misconception in the entrepreneurial world is that investors primarily invest in ideas. Ideas, no matter how revolutionary, are subjected to the complexities of markets. Predicting market behavior in the mid- to long-term is challenging. Furthermore, for a startup to succeed, it not only has to predict the market but also disrupt it, which is a tall order. As the market evolves, so does the idea, undergoing iterations before maturing into a sustainable business.

The journey from a startup's inception to its IPO typically spans a decade. During this time, countless variables can change - from technological advancements to societal shifts. Investors recognize this dynamic nature and understand that while the idea is the seed, it's the team's adaptability and resilience that will nurture it to fruition.

Good investors prioritize the people behind the venture. It's about the ability to reshape and refine the idea based on market feedback. Don't underestimate the importance of the management team when pitching for investor funding.

Strategic Business Plans

A strategic business plan differs from those crafted for investors or loans. When the primary goal is strategic planning, the management summary is less about convincing external parties of the company's potential and more about fostering alignment, clarity, and commitment within the organization and its potential partners. Given their internal focus, the management summary for strategic plans should be tailored to resonate with the company's vision and demonstrate a shared commitment to the company's long-term goals.

For internal stakeholders and potential team members, the business plan should highlight how the management team collaborates, resolves conflicts, and drives the company forward. It should emphasize the team's ability to pivot when necessary and provide a clear breakdown of roles and oversight, such as that of an advisory board. This helps internal stakeholders understand who's responsible for what, fostering accountability and clarity.

The Myth of the Entrepreneur Archetype

There's a pervasive myth in entrepreneurship: the archetype of the "perfect" founder. Stories of visionaries like Elon Musk and Mark Zuckerberg, with their larger-than-life personas that are often amplified by media, paint a picture of the quintessential founder. They're portrayed as mavericks who aren't afraid to go against the grain, individuals who trust their gut instincts over data, and leaders who, with sheer willpower and charisma, can rally a team behind them. This stereotype suggests that to be successful, one must possess a specific set of traits and follow a predetermined path.

However, the entrepreneurial world is teeming with leaders who don't fit this mold. For every brash and outspoken founder, there's a thoughtful and introspective one who leads with empathy and collaboration. Leadership today is not a one-size-fits-all. It's diverse, multifaceted, and shaped by individual experiences, cultures, and values.

Moreover, different ventures require different leadership styles. Sure, a tech startup aiming to disrupt an industry might benefit from a founder with a bold vision and a penchant for taking risks. But in contrast, a social enterprise might thrive under a leader who prioritizes community engagement and sustainable growth. Recognizing and valuing these differences is crucial for the broader entrepreneurial ecosystem.

The key for aspiring entrepreneurs is to recognize and embrace their unique strengths. Instead of trying to fit into a preconceived mold, it's about understanding what you bring to the table and leveraging those strengths. Whether you're a natural networker, a meticulous planner, or someone who excels at team-building, there's a place for your leadership style in the entrepreneurial world.

As the business landscape evolves, so does the definition of leadership. Today's leaders are more attuned to the needs of their teams, prioritize mental well-being, and understand the value of diverse perspectives. They're not just visionaries; they're listeners, learners, and collaborators.

Leadership comes in many stripes, and each style has its unique value and place in the business world. The key is to pinpoint what gives you a competitive advantage. Is it your deep industry knowledge? Your ability to build and lead teams? Or perhaps your knack for identifying market gaps?

No founder is without weaknesses. But what sets successful entrepreneurs apart is their ability to recognize these shortcomings and take proactive steps to address them. Outline the areas where you might not have expertise and detail how you plan to overcome these gaps. This could be through continuous learning, seeking mentorship, or, most commonly, by building a team with complementary skill sets.

And finally, remember that the entrepreneurial journey is unpredictable. The ability to adapt and pivot is a testament to a founder's resilience and versatility. Showcase instances where you've had to change course and how you navigated these challenges, emphasizing the lessons learned and how they've shaped your approach.

In essence, the management summary is a platform to showcase your unique entrepreneurial DNA . It's about highlighting what sets you apart, demonstrating self-awareness, and detailing how you've built a team that complements your strengths and addresses your weaknesses. By doing so, you're painting a holistic picture of why you and your team are the right fit for the venture.

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Business Plan Section 3: Organization and Management

This section explains how your business runs and who’s on your team. Learn how to present the information in this section of your business plan.

Organization and Management

This section of your business plan, Organization and Management, is where you’ll explain exactly how you’re set up to make your ideas happen, plus you’ll introduce the players on your team.

As always, remember your audience. If this is a plan for your internal use, you can be a little more general than if you’ll be presenting it to a potential lender or investor. No matter what its purpose, you’ll want to break the organization and management section into two segments: one describing the way you’ve set up the company to run (its organizational structure), and the other introducing the people involved (its management).

Business Organization

Having a solid plan for how your business will run is a key component of its smooth and successful operation. Of course, you need to surround yourself with good people, but you have to set things up to enable them to work well with each other and on their own.

It’s important to define the positions in the company, which job is responsible for what, and to whom everyone will report. Over time, the structure may grow and change and you can certainly keep tweaking it as you go along, but you need to have an initial plan.

If you’re applying for funding to start a business or expand one, you may not even have employees to fit all the roles in the organization. However, you can still list them in your plan for how the company will ideally operate once you have the ability to do so.

Obviously, for small businesses, the organization will be far more streamlined and less complicated than it is for larger ones, but your business plan still needs to demonstrate an understanding of how you’ll handle the workflow. At the very least, you’ll need to touch on sales and marketing, administration, and the production and distribution of your product or the execution of your service.

For larger companies, an organizational plan with well-thought-out procedures is even more important. This is the best way to make sure you’re not wasting time duplicating efforts or dealing with internal confusion about responsibilities. A smooth-running operation runs far more efficiently and cost-effectively than one flying by the seat of its pants, and this section of your business plan will be another indication that you know what you’re doing. A large company is also likely to need additional operational categories such as human resources and possibly research and development.

One way to explain your organizational structure in the business plan is graphically. A simple diagram or flowchart can easily demonstrate levels of management and the positions within them, clearly illustrating who reports to whom, and how different divisions of the company (such as sales and marketing) relate to each other.

Here is where you can also talk about the other levels of employees in your company. Your lower-level staff will carry out the day-to-day work, so it’s important to recognize the types of people you’ll need, how many, what their qualifications should be, where you’ll find them, and what they’ll cost.

If the business will use outside consultants, freelancers, or independent contractors, mention it here as well. And talk about positions you’d want to add in the future if you’re successful enough to expand.

Business Management

Now that we understand the structure of your business, we need to meet the people who’ll be running it. Who does what, and why are they onboard? This section is important even for a single practitioner or sole proprietorship, as it will introduce you and your qualifications to the readers of your plan.

Start at the top with the legal structure and ownership of the business. If you are incorporated, say so, and detail whether you are a C or S corporation. If you haven’t yet incorporated, make sure to discuss this with your attorney and tax advisor to figure out which way to go. Whether you’re in a partnership or are a sole owner, this is where to mention it.

List the names of the owners of the business, what percent of the company each of them owns, the form of ownership (common or preferred stock, general or limited partner), and what kind of involvement they’ll have with day-to-day operations; for example, if they’re an active or silent partner.

Here’s where you’ll list the names and profiles of your management team, along with what their responsibilities are. Especially if you’re looking for funding, make sure to highlight the proven track record of these key employees. Lenders and investors will be keenly interested in their previous successes, particularly in how they relate to this current venture.

Include each person’s name and position, along with a short description of what the individual’s main duties will be. Detail his or her education, and any unique skills or experience, especially if they’re relevant to the job at hand. Mention previous employment and any industry awards or recognition related to it, along with involvement with charities or other non-profit organizations.

Think of this section as a resume-in-a-nutshell, recapping the highlights and achievements of the people you’ve chosen to surround yourself with. Actual detailed resumes for you and your management team should go in the plan’s appendix, and you can cross-reference them here. You want your readers to feel like your top staff complements you and supplements your own particular skill set. You also want readers to understand why these people are so qualified to help make your business a success.

This section will spell out the compensation for management team members, such as salary, benefits, and any profit-sharing you might be offering. If any of the team will be under contract or bound by non-compete agreements, you would mention that here, as well.

If your company will have a Board of Directors, its members also need to be listed in the business plan. Introduce each person by name and the position they’ll hold on the board. Talk about how each might be involved with the business (in addition to board meetings.

Similar to what you did for your management team, give each member’s background information, including education, experience, special skills, etc., along with any contributions they may already have had to the success of the business. Include the full resumes for your board members in the appendix.

Alternately, if you don’t have a Board of Directors, include information about an Advisory Board you’ve put together, or a panel of experts you’ve convened to help you along the way. Having either of these, by the way, is something your company might want to consider whether or not you’re putting together the organization and management section or your business plan.

NEXT ARTICLE > Business Plan Section 4: Products and Services

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management aspect in business plan definition

Business Plan Management Structure: What You Need to Know

A business plan management structure can help your business identify its goals, growth plan, and structure for management. 3 min read updated on February 01, 2023

Business Organization

Every business, regardless of size, needs to have a solid plan in place for how it will be run. Without a business plan, it is nearly impossible to run the company smoothly or successfully. One aspect of the business plan should include the positions in the company and definitions for each position. Those definitions can identify roles and responsibilities, as well as the reporting structure for each role. As the needs of the business change and shift, the business structure likely will change as well. It's easier to make changes as you go when you have a plan in place.

When you're starting a business and need funding, you might not have any employees to fit the roles you have outlined in your plan. This list of roles could be more idealistic for how the company will operate when you have funding and more opportunities to hire employees. Smaller businesses tend to have less complicated needs than larger ones, so the process is usually more streamlined. However, all businesses need to show a clear understanding of workflow and demonstrate how it will be handled through every phase of growth and expansion.

The business plan should include:

  • Administration
  • Marketing and sales
  • Production and distribution of product or service execution

Larger companies need a more detailed organizational plan with procedures that have been well thought out and documented. By creating this detailed plan, you can avoid internal confusion about who is responsible for what as well as avoid duplicated efforts that waste time. When your business runs and operates smoothly, it will be more cost-effective and efficient than a business that is disorganized. With a detailed and informative business plan, it becomes clear to potential investors and employees that you know what you're doing as a business owner. Larger companies may also need additional resources to operate, such as research and development or human resources.

Organizational Structure

You can use graphics to show your company's organizational structure. Simple flowcharts and diagrams offer visual representations of the management levels within your business, as well as the positions that fall beneath each level. With a graphic, it's easier to show the reporting structure and how various departments and divisions work together. This graphic will also help you show the other employee levels within the business.

The lower-level employees are responsible for the daily tasks of the business, so you'll need to identify and recognize the types of individuals you plan to hire, the number of people needed, and their qualifications. You might choose to include details about your hiring plan, such as where you will find employees and their estimated salaries. Don't forget to include your plan for hiring independent contractors, freelance workers, or consultants. Finally, the hiring plan should include any future positions that would be added if the business is able to expand.

Management Team Section of a Business Plan

Your company's management team is essential to business success. The management team is responsible for identifying and analyzing the objectives and goals of the company. After completing these tasks, experienced management professionals can implement and enforce strategies that will lead to success. In your business plan, this team should include the managers, owners, and board of directors (if applicable).

You can include information about the management team in several sections of your business plan, depending on the style. Regardless of where you place the details in the plan, make sure to include information about the company's legal structure and a list of owners. The owner's education, experience, and other related skills should be outlined. Discuss how much of the company each owner has, as well as the role of each owner in the business operations.

If your company has a board of directors, include the name of each member. Along with their names, you should also expand on their experience, background, and credentials, as well as include their contact information. Provide additional details on the contributions provided by each member to the company, along with information about how the members will contribute to the future growth and expansion of the business.

If you need help with a business plan management structure, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

management aspect in business plan definition

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

  • A business plan is a document describing a company's business activities and how it plans to achieve its goals.
  • Startup companies use business plans to get off the ground and attract outside investors.
  • For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
  • There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

  • Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
  • Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
  • Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
  • Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
  • Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

  • Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
  • Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

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Business Plan Organization and Management: How to Write Guide .

Sep 17, 2023 | Business Consulting , Business Plan , Organization and Management , Organizational Development , Strategy

Every successful business plan should include a section on organization and management. This section will help you communicate your vision for your business's structure. Here's a guide on how to write an effective section.

Writing the Business Plan Organization and Management Section

It provides critical information for those looking for evidence that your staff has the necessary experience, skills, and pedigree to realize the objectives detailed in the rest of your business plan.

What Is the Organization and Management Section in a Business Plan?

The organization and management section of your business plan should provide details about your business structure and team. This section typically comes after the executive summary. However, some people have it further in the document after the market analysis section.

This section generally is separated into two parts. The first concerns the organization as a whole. It gives readers an overview of the company structure, which is an excellent opportunity for the reader to lift the roof off your office and peer into its inner workings. For your legal design, you may set up as a limited liability company (LLC) or nonprofit/ charity or form a partnership. It’s crucial to include this section. However, suppose you’re starting a home business or have an already operating business where you’re the only person involved. In that case, you can skip this section or show the company registration details from either the company’s house or the awarding .gov.

The second part focuses specifically on your management team and introduces readers to each member — your chance to impress them with the many accomplishments pinned to your organization’s management team.

This section may seem less important than some of the other parts of your business plan, but the truth is that your people are your business. If they’re highly competent and accomplished, the implication is that so is your business.

Of course, if you’re a sole proprietor with no management structure or any employees, this section is unnecessary other than to talk about yourself and your achievements.

Every successful business plan should include a section on organization and management. This section will help you communicate your vision for your business's structure. Here's a guide on how to write an effective section.

The section on organization and management should outline the hierarchy, individual roles, and corresponding responsibilities. It should also highlight each person’s strengths and qualifications for their positions.

Business Plan Organization Section

The organizational section of your business plan outlines the hierarchy of individuals involved in your business, typically in a chart format. This section identifies the President or CEO, CFO, Director of Marketing, and other roles for partnerships or multi-member LLCs. If you’re a single-person home business, this section is straightforward as you are the only person on the chart.

Although this section primarily focuses on owner members, you can include outsourced workers or virtual assistants if you plan to hire them. For example, you may have a freelance web admin, marketing assistant, or copywriter. You may even have a virtual assistant who coordinates with your other freelancers. While these individuals are not owners, they hold significant responsibilities in your business.

There are various business structures, such as sole proprietorships, partnerships, LLCs, and corporations.

Detail the Legal Structure within the Business Plan Organization and Management Section

Here is an indicative list of business structures. It would help if you talked to your accountant and legal advisors to determine which legal form is the best for your business proposition.

Sole Proprietorship

When embarking on a business venture, it’s essential to consider the various structures available. A sole proprietorship is a structure whereby the business is not regarded as separate from its owner’s finances. The owner retains complete control and responsibility for the company. However, they are unable to sell stocks or bring in new owners. The business becomes a sole proprietorship if not registered under any other structure.

Partnership

When forming a partnership, it can either be a limited partnership (LP) or a limited liability partnership (LLP). One partner assumes most liability in a limited partnership (LP). In contrast, the other partners have limited liability and control over the business. Alternatively, in a limited liability partnership (LLP), all partners have limited liability from debts and actions of other partners, and there is no general partner.

Limited Liability Company

A limited company (LTD) or limited liability company (LLC) is a mixture of business structures that mixes aspects of partnerships and corporations. It offers limited personal liability to the owner and passes profits through to their tax returns.

Corporation

There are various types of corporate structures. A C-corporation enables the issuance of stock shares, pays corporate taxes instead of personal returns, and provides the highest level of personal protection from business activities. On the other hand, nonprofit corporations are similar to C corporations. However, they do not aim to make profits and are exempt from state or federal income taxes.

More information on company legal structures is available on UK.Gov and USA.SBA websites.

Describe Your Company’s Organizational Structure

This first step illustrates the positions in your organization’s employee hierarchy and how they all relate to each other.

This is usually done graphically as a guide, using an organizational chart, or “org chart” for short. People use a Microsoft tool, i.e., PowerPoint or Excel, to help.

Organization Charts typically follow a top-down hierarchy, starting with your CEO/ Managing Director in the top box at the top of the page. Lines extend down from that person’s name to boxes containing the terms of the CEO’s direct reports.

We have included an example organizational chart below for guidelines only.

Showing an organizational structure for a business

Identify your business organization structure and list your team members’ strengths and skills.

Those managers then have lines extending to those who report to them, and so on, down to your lowest staff positions.

This section will give your readers a quick understanding of your management and governance structure, the size of your organization, and your lines of control and communication.

Describe your Team in your Business Plan Organization and Management Section

In your business plan’s Organization and Management section, please provide a detailed description of your team. Y ou will discuss the company’s management team, starting with the owners.

This section highlights who is involved in the running of your business and who are the support professionals. It also includes the roles and responsibilities of managers.

Suppose the company structure is a multi-owner arrangement or some other multi-owner arrangement. In that case, you’ll want to include information for every member and their percentage of ownership and ongoing involvement in the company.

It’s important to discuss how ownership interests are split, their responsibilities, what they did before securing their current position, and how they came to be involved with the company.

Here, it would help if you talked about some of your critical team members. These people are directly responsible for large portions of your business operations.

Owner/Manager/Members

Within your business o rganization and management section, y ou should introduce the team and talk about their experience, qualifications, previous companies and achievements, role in the company, and any special skills they bring with them. Please provide the following details for each owner, manager, or member of the business within your business plan:

  • Percentage of ownership (if applicable)
  • Level of involvement (active or silent partner)
  • Type of ownership (e.g., stock options, general partner)
  • Position in the company (CEO, CFO, etc.)
  • Responsibilities and Duties
  • Educational background
  • Relevant experience and skills
  • Previous employment history
  • Skills that will benefit the business
  • Awards or recognition received
  • Compensation structure
  • How each individual’s skills and experience will complement and contribute to the business’s success

Perhaps they’re an entrepreneur, business coach, exclusive advisor, or industry specialist to help you grow.

This is an ideal opportunity for companies with an Executive Board of Directors, Governance Structure, or Advisory Board to introduce them to your readers.

Executive Board

Having a board of directors is essential for your management team. Without one, you may be missing out on crucial information. This section includes details similar to those found in the ownership and management team sub-section, such as the names, areas of expertise, positions (if applicable), and involvement with the company of each board member.

Strategic Advisors

Suppose you’re looking for funding for your business or to fill a gap in your knowledge, or you may not have the funds to hire an executive board. In that case, you must inform potential partners and investors that you have a team of professionals assisting you. This includes lawyers, accountants, and any freelancers or contractors you may be working with. When listing these individuals, include their name, title, educational background, certifications, services they provide to your business, and their relationship with you (i.e., hourly rates, projects, retainer, as-needed, regular). Additionally, highlight their skills and experience that make them an asset to your team you need

Does anything else make them stand out as quality professionals (awards, past working with credible brands)?

Spotlight on the Wider Team Structure

Now, you’ve showcased the management team in its entirety. You can provide brief bios for hiring team needs or secondary members and talk at length about how the team’s combined skills complement each other and how they amplify the team’s effectiveness.

It’s also important to point out any gaps in the knowledge your team is currently suffering. Your readers will likely be savvy enough to pick up on existing holes.

Therefore, you’ll want to get ahead of these criticisms and demonstrate that you’re already aware of the positions and complementary skill sets your management team still requires and how you plan to address the knowledge gaps with future hires.

Do you need help writing your business plan o rganization and management section ? 

Every successful business plan should include the organization and management section, helping you communicate your legal structure and team.

Writing a business plan can seem overwhelming, especially when starting a small, one-person business. However, it can be a reasonably simple task. This section of the plan should be updated if there are any changes to the organization structure or team members, such as additional training, awards, or other resume changes that benefit the business.

Creating your comprehensive business plan takes planning, research, time, and a herculean effort. If, at any point, the work becomes too much to handle, we can step in to assist.

Do you want an expert “second opinion” before creating your business plan or financial forecasts? Let’s talk !

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Contact Noirwolf Consulting today using the website contact form or by emailing [email protected] or call us at +44 113 328 0868.

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Spreadsheets for Business – Using Excel to Help with your Small Business Questions

“What Is Organization and Management in the Business Plan?”

common excel questions

How do you write the organization and management section of your business plan?

  • Remember that the purpose of a business plan is to sell people on your potential for success!
  • Determine the legal structure of your business
  • Develop a rough organizational flowchart. Keep in mind that owners/shareholders, directors, and third parties can also be included
  • For every individual in your organizational flowchart – specify their name and responsibilities. Most importantly – highlight their qualifications for the role!
  • Include official resumes and critical procedures in the appendix
  • Circle back and make adjustments to the previous steps as you progress in the writing of your business plan

The organization and management part of your business plan focuses less on the business itself and more on the people behind it. A business is only as good as the people making decisions. Until (if ever), artificial intelligence can run businesses, it’s going to be people pulling the strings behind the curtain. For better or worse.

Also, keep in mind that banks lend money to people, not ideas. Venture capitalists invest in people, not mindless assets. Your business plan might be great. But, it will require one or more humans to execute that plan.

Whoever might be investing in your company will want to know the chain of command. A formal declaration of who employees report to and who the final decision maker is. If these sorts of things aren’t clarified, it can lead to catastrophe.

There are, essentially, two main parts to the organization and management section of the business plan. You’ve probably guessed what they are.

In one part you’ll discuss the business’ organizational structure. For example who will report to who, and what the chain of command looks like.

In the other part, you’ll describe the individuals who will populate those positions. Plus, their qualifications for doing so.

The organization of your business

The reader of your business plan will want to know what the organizational structure is when you are starting your business. They need to know who the key people are in the organization and what their roles will be.

Businesses need smooth running chains of command in order to be successful. And, while your business can consist of one person – there’s a good chance that at some point you’ll need quality people to help you out.

Who’s responsible for what?

Obviously, this will change over time, as your business evolves. The reader of your business plan will want to know the lay of the land when the business launches, however.

Particularly, if you’re asking for money to add additional roles in the future, you’ll want to be crystal clear about who those individuals will report to, what their responsibilities will be, and most importantly, how they’ll add value to the organization.

Generally speaking, small businesses are simpler organizations than larger ones. But, there still needs to be clarity in terms of the flow of work. Some of the critical departments to think about are sales/marketing, manufacturing/distribution, and accounting/administration. Depending on the nature of your business, research and development might be critical too. Who will be responsible for these important tasks?

Don’t be afraid to use graphics here. An illustration of the hierarchy of your business and/or the process flow can help clarify everything you’ve written about. This organizational chart can and should be used in the future – for clarification’s sake, as the business grows.

organizational flowchart

A free tool like draw.io can be used to make a good looking flowchart.

Procedures?

Beyond the organizational structure and the workflow, you might consider adding some procedures for the routine duties that these roles will handle. In fact, as you write the organization and management section of the business plan, it might dawn on you that you’ve given precious little thought to how day-to-day business will be conducted! This is the perfect opportunity to conceptualize exactly how you’ll take inputs and turn them into outputs.

Procedures demonstrate to the reader that you’ve given thought to the most efficient way to handle these tasks. They also show that you won’t be planning on wasting money on excess manpower. A business without proper procedures is one that’s going to run into trouble with inefficiency and poor customer service.

Since written procedures are detailed documents, it might best to include them in the appendix.

Third parties?

Include any roles that might be filled by third parties. Independent contractors or freelancers, for instance. Even if you anticipate relying upon consultants – that should be addressed in this section as well. Where will these people fit in the organizational chart?

If your business is going to depend on these types of individuals, the reader of your business plan wants to know about it.

More about the third parties you might consider, below.

Legal structure

Finally, the organizational section of your business plan should address the legal structure of the business. Anybody investing in your business is going to want to know whether you’re incorporated as a C or an S corporation. Or, conversely, organized as a general or limited partnership. Maybe the best legal structure for you is something as simple as in LLC or a sole proprietorship. Whatever the case may be, it’s important to convey this information.

In a corporation, the shareholders may or may not be part of the Board of Directors or the management team.

In a partnership, the assumption is that the partners will all have equal control in managing the new business.

With an LLC it can be a situation where the business is managed by the members. Or, it could be that outside managers are hired.

You can see how these sorts of things must be clarified for the reader of your business plan.

The management of your business

If you are the owner of a business, then you will list yourself. If any owners are going to be on the Board of Directors, involved with the business heavily, or on the management team you need to include a “Resume” of their skills and qualifications.

The previous section outlined the roles necessary for your startup to succeed. Now, you want to discuss the people that will fill those roles.

Whatever your role may be, the reader of your business plan will probably understand why you hired yourself. That’s one of the privileges of being a founder.

However, that doesn’t mean that you don’t have to justify why you gave yourself a particular position.

What qualifies you for this role? Hopefully, the fact that your business plan is well-polished helps to convey your qualifications. But, just because you’re a founder doesn’t mean that you can do anything. For instance, if your company will rely heavily on scientific or engineering know-how, then you had better be well-qualified if you wish to fill one of those roles.

Formalized resumes for yourself and the rest of your team can be included in the appendix. However, some of the things that you want to highlight here are:

  • Their title
  • What decision will they be making?
  • Previous positions that they’ve held
  • Leadership experience
  • Industry experience
  • Sales and marketing expertise
  • Anything else that will inspire confidence in your company!

Here’s an idea of the individual parties you need to name/address:

Ownership/Shareholders

The number of individuals and depth of information included here will depend, in part, on the legal structure of your business.

If it’s a corporation, you’ll list the shareholders along with the type of stock they’ll own (common or preferred).

If the business is a partnership, your list the partners along with the type of partner they are (general or limited).

For an LLC, you’ll list the members.

And, as you might expect, if your business as a sole proprietorship you will list yourself.

Additionally, if any of the owners are going to be on the Board of Directors, involved with the business heavily, or on the management team you need to include a “resume” of the skills and qualifications they bring to the table.

Board of directors

Not every small business will have a Board of Directors. If your legal structure will be an S or C corporation though, it will be required. Make sure you’re familiar with the laws of the state you live in and the state in which you incorporate in.

If you have a Board of Directors then you want to specify each of the individuals that will comprise the board. As with everyone else you would summarize the skills and qualifications that they’ll bring to the table. Resumes can, again, go in the appendix.

Furthermore, you might detail any other involvement they’ll have with your startup. That is, beyond, attending board meetings.

If your business legal structure is a partnership, LLC, or sole proprietorship you will not have a Board of Directors. It may be, however, that you have a group of trusted advisors who have expressed their willingness to help your startup succeed. If that’s the case, consider naming them here. Or, you can include them with the other third parties below. It’s up to you.

Again, these sorts of things help to sell the potential for the success of your burgeoning business.

I’m sure you know the routine by now. List the names, skills, and qualifications of the upper management team.

Since these are the people that will be making the day-to-day operational decisions in your business, you want to make their accomplishments a focal point. Lenders and investors will be especially interested in how these people can earn them a healthy ROI.

Another thing to consider is that since you’ll likely be the top dog at your start up (and rightfully so) you want to emphasize how the rest of the management staff will compliment you as a manager. Particularly, how their strengths will compensate for your shortcomings. And, how your strengths will compensate for their shortcomings.

Admitting your shortcomings is not always an easy pill to swallow for an entrepreneur. We like to think that we can do it all. Again, keep in mind this is a sales document. Put your ego aside and write a management and organization section of your business plan that will get funding.

Lastly, it is here that you will specify the details of compensation for yourself and the rest of the management team. Compensation includes, of course, things such as salary, benefits, and profit-sharing.

Additionally, if any individuals will be bound by contracts or non-compete agreements, this is the place to itemize those particulars.

Other support roles

  • Insurance agent

In addition to the key ownership, directors, and management, you should consider outlining key third-party professionals who will serve in advisory roles. Remember, the whole point of the organization and management section of your business plan is to highlight the individuals who have your back and how they can help your business succeed. Not every key individual is going to be inside the company either.

Your accountant

Accounting is not most people’s strong suit. If that’s the case with you, then a competent professional accountant will be an extremely valuable asset. This individual will help you with business compliance, taxes, and financial operations. Also with financial statement preparation, auditing, and payroll.

All critical tasks.

Your attorney

An attorney is also a crucial part of your advisory team. They can help you choose the appropriate legal structure for your business (with help from your accountant). They provide valuable support with any contracts, intellectual property, regulation, compliance, and governance.

The law is complex and “winging it” in these areas could stop your business in its tracks.

An insurance agent or risk management advisor

Some businesses will rely more upon this than others. However, keep in mind that many of the risks your business will run into what is called “unknown unknowns” (circumstances that you could not foresee).

Having someone in your corner that understands how to identify and mitigate these risks will put investors at ease.

Your banker

Having a good relationship with a local banker who understands your industry will help you achieve your goals.

A small bank may be preferable to a larger bank. Small banks can offer a more intimate relationship which, in turn, would facilitate a more beneficial long-term relationship.

If you have someone in your life who can provide sage advice you may consider adding them to your list of trusted advisors. Maybe you even have more than one?

If this person (these people) is particularly well versed in your industry or in entrepreneurship, then all the better! Knowing that you have someone in your corner who has been in your shoes before will inspire confidence.

An organization and management example

As with all of the other posts written on the topic of business plans, I like to include an example from my own hypothetical startup. It gives me the opportunity to follow along with the subject at hand and to “do” rather than just “say.”

The hypothetical startup is a would-be manufacturer and distributor of an all-natural, topical hair regrowth supplement for men and women.

As I alluded to above, it might dawn on you at this stage that you have some serious thinking to do as far as the operations of your business go. So much time thus far has been spent on market analysis (and rightfully so) that the day-to-day comings and goings have slipped through the cracks. Well, these things can’t get put off forever, so this is a good time to at least get rough drafts created.

With that in mind, here’s my first pass at an organizational flowchart for this hypothetical business:

example organizational flowchart

Below, are some “resumes” for full-time employees and third-party advisors. These are loosely based on real people. But, for the sake of anonymity, facts are obscured.

These “resumes” are, admittedly, a little generic. While I did want to go through the exercise of creating a management and organization section for my hypothetical business plan – I did not necessarily want to commit too much time to the careful crafting of resumes for fictional people. The same goes for the creation of procedures.

Of course, if this were the real deal, I would include more formal resumes (as appropriate) in the appendix.

Management/employees

KB, President

Responsibilities – Providing strong leadership. Establishing short and long-term goals, plans, and strategies. Presiding over the entire workforce (internal and external). Managing finances. Ensuring resources are allocated properly.

Qualifications – Researched and studied the factors critical to business success in his blogs, SpreadsheetsForBusiness.com , and InvestSomeMoney.com . Performed in the capacity as a Financial Analyst and Cost Accountant for a chemical manufacuturer nearly 15 years. Assisted small businesses in problem solving as a SCORE volunteer.

Mrs. B, Administration

Responsibilities – Assist in the day-to-day management of the value chain. Implementing processes and practices across the organization. Improving performance, procuring material/resources, and securing compliance.

Qualifications – 20 years of multitasking and personality management in the education industry. Experience keeping executives and business owners organized and prioritized. Practices an intuitive approach to assistance that rests on empathy, efficiency, and astute problem-solving.

Ms. B, Customer Support

Responsibilities – Leading the charge to reach sales targets. Setting quotas. Evaluating and adjusting performance. Developing processes that drive sales. Managing social media presence.

Qualifications – Major in marketing. 4 years’ experience in a customer-facing role. Experience in setting and meeting sales goals. Proficient in CRM software.

Third-party partners

For third parties, it wouldn’t necessarily be appropriate for me to ask for a formal resume. Most of these professionals will have qualifications made public on their websites or social media – for the purpose of marketing themselves.

John Q. Defender, Attorney

Mr. Defender focuses on commercial litigation. He helps his clients with insurance coverage and claims, including general liability. He serves in both an advisory capacity and represents clients before and after litigation. Additionally, he has experience litigating cases to a verdict, including claims regarding product liability and insurance coverage.

Daryl P. Riskavoider, Insurance Advisory

A 15-year agent with Countrywide Insurance. Mr. Riskavoider has helped dozens of other startup manufacturers identify risks and protect their downside with Countrywide’s diverse array of insurance products. Countrywide Insurance has been in business for 90 years. They focus on small business needs and are one of the largest insurers in the world.

Dan O. Havesomecash, Banker

An experienced loan professional with WeTrust Bank. Mr. Havesomecash has underwritten over $50 million in financing for similar startup manufacturers. WeTrust Bank is a premier local bank with a 100-year history. They provide competitive and flexible financing solutions for regional SMBs and are committed to contributing to the growth of local business.

Other notable partners

I’ll also include a brief synopsis of my contract blender/packager and the temp service I would use to man the distribution facility. Again, the purpose of the business plan generally, (and the organization and management section specifically) is to sell the success of your business. I think that including these partners will help to do that and potentially quell any concerns that readers might have.

In these instances, however, I’m just going to copy + paste info from their respective websites. No need in trying to improve on what they’ve already put a lot of time and effort into.

Camco Chemicals, Contract Blending & Packaging

Camco’s contract blending services are both extensive and broad. With 21 liquid and 5 powder mixers, Camco can produce an impressive 1.25 million pounds of product per eight hour shift. Importantly, Camco possesses unused capacity that can serve your project’s current and future needs while assuring you of the ongoing manufacturing flexibility necessary to deliver the response time that you need to meet your customers’ demands for delivery. https://www.camco-chem.com/contract-blending
Camco is a family owned business that was founded in 1960 and continues to operate under private ownership with several second and third generation family members active in the business’ daily operation. Camco employs approximately 175 associates and operates a thirty-two acre campus situated in an industrial park setting in three adjacent buildings collectively comprising 587,000 square feet of manufacturing, packaging and distribution services. As a contract chemical manufacturer and contract packaging contractor, Camco operates on a five day week schedule with three shifts and blends a broad variety of chemical products that are sold by Camco’s customers in the consumer, industrial, agricultural, transportation, water treatment and food industries, to name just a few. Importantly, Camco does not market any products, so that its customers can be assured that their proprietary and confidential information will remain so. Camco’s overall manufacturing capacity totals nearly 300 million pounds of packaged goods with potentially several hundred million additional pounds for bulk shipments and transloads. The level of available capacity is such that virtually any project can be accommodated. https://www.camco-chem.com/about-camco

Randstad Staffing, Temporary Agency

Companies partner with us to hire better talent faster, save on HR costs and get workforce solutions that make sense for them. If you’re looking to do the same, then there are a lot of reasons to work together. We’re able to reach into our talent network and get the ball rolling for you fast thanks to the relationships we’ve built with professionals in your area. We match candidate skills, personality and working style to your company because when you place candidates in environments where they can thrive, you’re much less likely to make a bad hire. Why do people work with us? It’s because of the ways their business changes with our partnership. When we work together, you won’t have to worry about missing out on the market’s most sought-after candidates because our streamlined process will help you hire faster — but the benefits don’t stop once your new talent has been onboarded. Employee engagement and retention rates will improve with quality talent that fits your workplace — not just the job description, and your business will be set up for long-term success because our experts will provide you with tailored workforce strategies. https://rlc.randstadusa.com/for-business/randstad-learning-center/working-with-us/why-people-work-with-us

randstad staffing google review

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How to Write a Management Plan

Last Updated: September 18, 2023 Fact Checked

This article was co-authored by Madison Boehm . Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men’s salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 235,655 times.

A management plan describes how an organization or business is run. Writing a management plan allows you to formalize your management structure and operations. It also ensures that everyone is on the same page and that your goals will be accomplished. You can easily write your own management plan with a few simple steps.

Management Plan Outline and Example

management aspect in business plan definition

Starting Your Management Plan

Step 1 Determine the need for a management plan.

  • Defining roles also creates accountability by making it clear who's fault it was that something did or did not happen. [3] X Trustworthy Source Kansas University Center for Community Health and Development Community-based research center focused on supporting public health development and education Go to source

Step 2 Outline your plan.

  • A section detailing management members and their responsibilities and authorities.
  • A chart of section detailing interactions between and responsibilities of each level of the organization.
  • A section explaining different aspects of your organization being managed and the policies and procedures of that management.
  • A schedule for updating, enhancing, and growing management and the management plan. [6] X Research source

Step 3 Describe your management structure.

Describing Ownership and Management

Step 1 Note what type of ownership policies are in place.

  • Include a copy of board policies, including election policies, term length, responsibility, authority, and conflict resolution. This information should already be stated in your operating agreement or other founding documents.

Step 3 Introduce the key management members.

  • List past positions and duties of each member that apply to their current management obligations. Explain how these obligations highlight applicable skills and strengthen the management positions.
  • Highlight all relevant educational backgrounds for each of the managers. Explain how their training will benefit the company. Only include the education that is relevant to the positions that they currently hold.
  • If you are the only employee in your business, be sure to include your own experience and strengths.

Step 5 Describe the hiring process.

  • Accountants.
  • Insurance brokers.
  • Consultants.

Step 7 Summarize your management team's abilities.

  • For example, “Our team, with its diverse array of skills, have a combined forty years of experience in this field. With our coordinated democratic structure, they can work together effectively to produce results. With this team, we are confident that our business will become profitable in two years.”

Step 8 Describe relationships between management, ownership, and employees.

Writing Out Policies and Procedures

Step 1 Consider your need for written policies.

  • For example, a policy might be using and selling only green materials and products. The procedures to support that policy might be shopping from approved green vendors or checking the environmental impact of each material or product used.

Step 4 Check that the policies fit in with your culture and philosophy.

Revising Your Plan

Step 1 Proofread your plan carefully.

  • When they approve, have all owners sign the plan before you submit it to your investors, bank, or fundraising bodies.

Step 5 Make a commitment to amend your plan as necessary.

  • Make sure there is a way for all management and employees to submit their feedback regarding the plan.
  • Then, create a method by which changes to the plan can be approved and instituted. [20] X Trustworthy Source Kansas University Center for Community Health and Development Community-based research center focused on supporting public health development and education Go to source

Expert Q&A

Madison Boehm

  • Many investors will read the management section of your business plan before any other section, including marketing and finances, so you want to make sure that you have the best proposal possible. Thanks Helpful 0 Not Helpful 0

management aspect in business plan definition

  • Do not neglect your management plan in favor of your financial plans. Both are equally important to a business plan. Thanks Helpful 0 Not Helpful 1

You Might Also Like

Write a Business Plan for a Small Business

  • ↑ Madison Boehm. Business Advisor, Jaxson Maximus. Expert Interview. 24 August 2021.
  • ↑ http://ctb.ku.edu/en/table-of-contents/leadership/effective-manager/management-plan/main
  • ↑ https://www.brown.edu/research/conducting-research-brown/preparing-proposal/proposal-development-services/writing-management-plan
  • ↑ https://www.thebalance.com/how-to-write-the-management-summary-2951561
  • ↑ https://open.lib.umn.edu/humanresourcemanagement/chapter/4-1-the-recruitment-process/
  • ↑ https://www.entrepreneur.com/article/241072
  • ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
  • ↑ http://www.businessnewsdaily.com/4533-business-plan-outline.html

About This Article

Madison Boehm

The best way to write a management report is to describe the company’s management structure in 10 to 20 pages. Name the board members and explain the company’s ownership policies. Introduce all management members and present the strengths of each team member. Then, write out workplace policies and procedures. Send the management report to the company’s bank, investors, or fundraising bodies. For more tips from our Financial Reviewer, like how to outline, format, and revise your plan, read on! Did this summary help you? Yes No

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1.10: What Is Management?

  • Last updated
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  • Page ID 47589
  • Lumen Learning

Learning Outcome

  • Describe what management is.

A Mesoamerian pyramid

Management is everywhere. Any time people work to achieve a goal, they are engaging in management. At least as far back as the building of pyramids in ancient Egypt or Mesoamerica, people have used principles of management to achieve goals. Today, organizations of all types—social, political, and economic—use management techniques to plan and organize their activities.

Two Aspects of Management

When people talk about management , they may be referring to very different aspects. They may be talking about the people who are the managers, especially those people in strategic positions who make important decisions for the organization, such as the executive officers, president, or general manager. Or, they may be referring to the activities and functions of an organization to achieve organizational goals.

Management As People

The people with the responsibility and authority to determine the overall direction of the organization are often referred to as the management of the organization. Management has the authority to decide what the goals of the organization should be and how those goals will be achieved. Individuals in upper management must be aware of conditions in the organization’s environment and have knowledge of the total resources of the organization. They put these two together to determine the most promising path for the organization to pursue.

Let’s look at a small-scale illustration. Imagine a family considering their vacation plans. They have a goal: to get away from home and work to spend an enjoyable week or two together. To achieve their goal they must first make a number of related decisions such as these: Where will we go? How will we get there? Where will we stay? What will we do while we are there?

These decisions cannot be made without considering the resources they have available for the trip. Perhaps they have saved money for the trip or they decide to take out a small loan. Maybe they will rent an RV and camping equipment or buy into a timeshare. They might be experienced backpackers or they might enjoy just chilling at the beach. The family’s decision makers must plan on how to use their resources—both material resources , such as money and equipment, and intellectual resources , such as knowledge and experience—to create a successful vacation. But deciding what they are going to do is not enough; they need to actually do things to get ready for their trip. They may need to make reservations, schedule time off work, get their car serviced, or buy a new camera and appropriate clothing and gear. Finally, if they have made all the right decisions and all the necessary arrangements, they can go on their trip and have a great time.

Management As Process

As we saw in the earlier example, decision making and planning are required before actions are taken. Defining the goals of the organization, planning the actions to meet the goals, and organizing the resources needed to carry out the actions are all vital functions of management. Planning and organizing ensure that everyone in the organization is working together toward meeting goals.

Organizations, like families, also have goals. In large organizations, the goals are usually formally defined. A corporate goal may be to increase market share by 12 percent in two years or to provide 250 free meals per week to a local shelter. In small organizations or family businesses, the goals may be more general and informal, such as to provide a unique dining experience to patrons or to be able to retire comfortably in five years.

All organizations—businesses, the military, government departments, nonprofit service providers, or public school systems—require management because they all are trying to achieve goals. And although it may seem straightforward, the management process is complex. In most cases, management functions include:

  • applying and distributing organizational resources effectively
  • acquiring new resources when necessary
  • analyzing and adapting to the ever-changing environment in which the organization operates
  • complying with legal, ethical, and social responsibilities of the community
  • developing relationships with and among people to execute the strategies and plans

Practice Question

https://assessments.lumenlearning.co...essments/12139

Management Defined

Perhaps the most critical of all the management processes listed earlier is creating the systems and processes that allow people to work effectively toward organizational goals. In fact, many people define management as the art of getting things done through people. Although technology and data are increasingly important in modern organizations, people continue to be a primary focus of management. Putting this all together, we can propose a definition of management: management is the process of planning, organizing, leading, and controlling people in the organization to effectively use resources to meet organizational goals.

Contributors and Attributions

  • What Is Management?. Authored by : John and Lynn Bruton. Published by Lumen Learning. License : CC BY: Attribution
  • Mayan Pyramid. Authored by : jtyoder. Located at : https://pixabay.com/en/temple-maya-pyramid-yucatan-mayan-542082/ . License : CC0: No Rights Reserved

6.1 The Role of Management

  • What is the role of management?

Management is the process of guiding the development, maintenance, and allocation of resources to attain organizational goals. Managers are the people in the organization responsible for developing and carrying out this management process. Management is dynamic by nature and evolves to meet needs and constraints in the organization’s internal and external environments. In a global marketplace where the rate of change is rapidly increasing, flexibility and adaptability are crucial to the managerial process. This process is based in four key functional areas of the organization: planning, organizing, leading, and controlling. Although these activities are discussed separately in the chapter, they actually form a tightly integrated cycle of thoughts and actions.

From this perspective, the managerial process can be described as (1) anticipating potential problems or opportunities and designing plans to deal with them, (2) coordinating and allocating the resources needed to implement plans, (3) guiding personnel through the implementation process, and (4) reviewing results and making any necessary changes. This last stage provides information to be used in ongoing planning efforts, and thus the cycle starts over again. The four functions are highly interdependent, with managers often performing more than one of them at a time and each of them many times over the course of a normal workday.

The four management functions can help managers increase organizational efficiency and effectiveness. Efficiency is using the least possible amount of resources to get work done, whereas effectiveness is the ability to produce a desired result. Managers need to be both efficient and effective in order to achieve organizational goals. For example in 2016, Delta , one of the most efficient network U.S. airlines, operated at revenue of 12.15 cents per seat-mile, which is the revenue the company makes on one seat (occupied or not) the distance of one mile. No other airline came close to operating this efficiently except Southwest , which flew seats that produced 12.51 cents a mile, the best performance of all U.S. airlines. 1 There are many ways that airlines can manage to produce higher revenue per seat-mile. For instance, they can raise ticket prices, fill more of their seats, operate more efficient aircraft that utilize less fuel, or negotiate favorable salaries with their employees. While efficiency and effectiveness are sometimes lauded by investors, airlines also need to account for customer satisfaction, which can mean extra costs. 2

To meet the demands of rapid growth, Skechers hired a new chief financial officer, John Vandemore, which allowed their existing CFO (David Weinberg) to concentrate on international expansion. Skechers CEO Robert Greenberg commented: “As international now represents more than 50 percent of our total business, we must continue to ramp up operations and infrastructure to meet the demand. David (Weinberg) understands how to do it the right way at the right speed to maintain our forward momentum. With John (Vandemore) handling CFO responsibilities, David will now have the bandwidth to travel and find opportunities to maximize our efficiencies around the globe.” 3

As these examples and Table 6.1 show, good management uses the four management functions to increase a company’s efficiency and effectiveness, which leads to the accomplishment of organizational goals and objectives. Let’s look more closely at what each of the management functions entails.

Concept Check

  • Define the term management .
  • What are the four key functions of managers?
  • What is the difference between efficiency and effectiveness?

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IMAGES

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  2. Types of Plans and Common Planning Tools

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  3. Benefits of A Business Plan- 5 Reasons Why It Is Critical For Business

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  5. What is Business Plan? definition, formats, elements and importance

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  6. What is a Business Plan: Definition, Tips, and Templates

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  3. What is Business Plan Presentation || Types of Business Plan Presentation

  4. What is Business Plan Presentation || Types of Business Plan Presentation

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  6. MANAGEMENT?|| business studies 12|| jac board|| THE COMMERCE CARE|| DEFINITION OF MANAGEMENT H.FAYOL

COMMENTS

  1. How To Write the Management Section of a Business Plan

    The management section of a business plan helps show how your management team and company are structured. The first section shows the ownership structure, which might be a sole proprietorship, partnership, or corporation. The internal management section shows the department heads, including sales, marketing, administration, and production.

  2. Management Plan in a Business Plan

    The management plan is all about employees and operations. Employees are one of the most important parts of any new venture. Good employees can make your life much easier, while bad employees can distract you and be a detriment to your success. Operational structure can be the difference between a successful venture and a failure.

  3. Creating Your Business Plan: Organization & Management

    The following important ownership information should be incorporated into your business plan: Names of owners. Percentage ownership. Extent of involvement with the company. Forms of ownership (i.e., common stock, preferred stock, general partner, limited partner) Outstanding equity equivalents (i.e., options, warrants, convertible debt) Common ...

  4. How to Write a Management Summary for Your Business Plan

    In your management summary, delve deep into this experience. Highlight past industry successes, showcase relevant qualifications, and emphasize the team's capability to navigate the industry's intricacies. By doing so, you're demonstrating a profound understanding of the industry and the venture's potential place within it.

  5. Business Plan Section 3: Organization and Management

    This section of your business plan, Organization and Management, is where you'll explain exactly how you're set up to make your ideas happen, plus you'll introduce the players on your team. As always, remember your audience. If this is a plan for your internal use, you can be a little more general than if you'll be presenting it to a ...

  6. Business Plan Management Structure: What You Need to Know

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    Business Plan: A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a ...

  8. Business Plan Organization and Management: How to Write Guide

    The organization and management section of your business plan should provide details about your business structure and team. ... Consulting is a UK-based small business consulting firm in Leeds dedicated to helping our clients succeed in every aspect of their business. Contact (+44) 0113 328 0868 [email protected]. 15 Queen Square, Leeds ...

  9. Business Plan: What It Is + How to Write One

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  10. Business Plan

    A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing. A business plan should follow a standard format and contain all ...

  11. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  12. "What Is Organization and Management in the Business Plan?"

    If your business is going to depend on these types of individuals, the reader of your business plan wants to know about it. More about the third parties you might consider, below. Legal structure. Finally, the organizational section of your business plan should address the legal structure of the business.

  13. How to Write a Management Plan (with Examples)

    For example, ownership might be divided in a partnership agreement or to holders of stock in the company. 2. Name your board members. If your business has a board, you should clearly identify its members. Write a brief summary of their leadership capabilities, past experiences, strengths, and weaknesses.

  14. 5 Examples of a Management Plan for a Business Plan

    5 Examples of a Management Plan for a Business Plan. John Spacey, January 26, 2020. In the context of a business plan, a management plan is a high level plan for the direction and control of an organization. The following are examples of elements that can be included in a management plan.

  15. What Is A Business Plan And Why It Matters In Business

    A business plan is a document that details key operational and financial goals for a business and how they will be achieved in the future. Essentially, a business plan is an exercise in due diligence. While no business plan can accurately predict the future, they do demonstrate and give insight into the likelihood of eventual profitability. This in turn removes some of the entrepreneurial risk ...

  16. How To Write a Management Team Business Plan (With an Example)

    Consider following these instructions to create an impressive team business plan: 1. Collect resumes from each manager. Resumes typically discuss a professional's credentials, including education, work experience and soft and technical skills. You can use your management team's resumes to guide you into creating content for your business plan.

  17. 1.10: What Is Management?

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  18. (PDF) Management and business plan

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  19. 6.1 The Role of Management

    Our mission is to improve educational access and learning for everyone. OpenStax is part of Rice University, which is a 501 (c) (3) nonprofit. Give today and help us reach more students. Help. OpenStax. This free textbook is an OpenStax resource written to increase student access to high-quality, peer-reviewed learning materials.

  20. Chapter-2

    MANAGEMENT ASPECTCHAPTER 2 INTRODUCTION. The management aspect discuss the name of the firm, the type of organization, the vision and mission, organizational goals, organizational chart, manpower resources, job description and qualifications, recruitment, selection and hiring of workers, policies and regulations, project schedules and management feasibility.

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