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[Updated 2023] 30 Best Digital Marketing Strategy and Planning PowerPoint Templates to Exceed your Marketing Goals

[Updated 2023] 30 Best Digital Marketing Strategy and Planning PowerPoint Templates to Exceed your Marketing Goals

Gunjan Gupta

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Gone are the days when traditional channels like billboards and newspaper ads were the most productive ways of promoting brands and products. However, this is the digital era we are talking about, therefore conventional marketing methods simply won’t do! Digital marketing was and is still a necessity for all businesses across the globe and deciding the right strategy will be the key to your success. 

But, digital marketing isn’t as simple and straightforward as it used to be. Not by a long shot. There are various options available when it comes to this field of marketing and it can be quite intimidating. From choosing the right social media platforms to putting the right content strategy into action, analysis paralysis is a serious problem that marketers often face. 

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In this post, we will go over 30 intuitively-designed digital marketing strategy and planning PowerPoint templates to help you drive more leads and sales from online audiences. Further, a succinct digital marketing ppt designed with these templates will help you accomplish specific goals with a purpose and optimize your results efficiently. 

Digital Marketing Strategy and Planning PPT Templates to Download 

Template 1: digital marketing strategy implementation and practice ppt.

Want to build an effective digital marketing strategy? Use this PPT Template to propose an online marketing strategy to your business. SEO fundamentals, SEM, website performance evaluation, social media dashboard, sales performance reporting, campaign report, roadmap, and other topics are covered in this complete deck. This is a great tool for analyzing your website marketing plans, online business methods, and multi-channel advertising to build your business via the usage of the internet. Use this file to learn about the essential ideas involved in developing and putting into practice digital marketing strategy.

Digital marketing strategy implementation and practice powerpoint presentation slides

Download Digital Marketing Strategy Implementation and Practice PowerPoint Template

Template 2: Digital Marketing Strategy Framework 

Execute your digital marketing strategy with utmost efficiency with our fully editable PPT template. This slide is an ideal fit for marketers and managers to showcase their company’s digital marketing framework with steps various stages like presence, drive, retain amongst others, that can be edited as per one’s choice. Apart from this, you can use this template to describe the overall process of devising a great marketing plan, promoting more leads and traffic to your website. Thus help your business reach greater heights with this well-formatted layout.

Digital Marketing Strategy Framework

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Template 3: Digital Marketing Strategy Planning 

This is a perfect supplement to all your digital needs and requirements. Capable of fostering discussion on some of the major aspects of digital marketing, this slide will help you create a comprehensive business presentation. Besides that, it will help you implement your digital marketing strategy in a way that facilitates the growth and expansion of your business on various online platforms. 

Digital Marketing Strategy Planning Diagram

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Template 4: Steps to Create Digital Marketing Strategy

Use this PPT Template to explain the stages to establish a digital advertising strategy for your business. This template describes the key characteristics or factors needed to create an internet marketing strategy to increase website traffic and convert leads into consumers. This infographic is ideal for fine-tuning your online marketing strategy, social media marketing, and content marketing for business expansion. It demonstrates the critical phases of identifying your customers to analyzing the channels for implementation. Employ this presentation to create a clear plan for cutting waste and improving focus. Download now!

Steps to create digital marketing strategy ppt images

Download Steps to Create Digital Marketing Strategy PPT 

Template 5: Digital Marketing Strategy Planning Stages PPT

Use this PPT Template to kickstart the process of digital marketing. This template is a perfect framework to highlight the tools of digital marketing such as mobile phones, social media channels, displaying advertisements over various websites and other digital medium. Employ this presentation to explain the benefits of digital marketing strategies and breakdown the course of action for its implementation. 

Digital marketing strategy planning stages powerpoint slides

Download Digital Marketing Strategy Planning Stages PPT Template

Template 6: Digital Marketing Strategy Key Facts 

Download this PPT Template to highlight the crucial facts about the necessity of digital marketing. This presentation emphasizes the significance of marketing methods in the promotion of your products or services. This is an excellent resource for showing readers how digital marketing methods help to generate new prospects for business promotion. The freely available PowerPoint design is ideal for business owners and directors, managers, marketing heads, consultants, and others. Get it today!

Digital marketing strategy key facts powerpoint layout ppt example

Download Digital Marketing Strategy Key Fact PPT Template

Template 7: Top Of Mind B2B Digital Marketing Strategy 

Whether you are a digital marketing executive or a business manager, a fully-functional and workable marketing strategy is extremely important. Use our B2B digital marketing strategy PowerPoint template to design an effective plan for your organization. Chart out the entire course of growing your business online with the help of this well-structured PPT. Apart from this, you can also use this layout to assign various tasks to your team members to establish a strong online presence. 

B2B Digital Marketing Strategy

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Template 8: Digital Marketing Strategy Diagram 

Align your online efforts and business goals with the help of this digital marketing strategy diagram. Stay on track with the constant shifts in the environment and help your business grow and expand by introducing this digital strategy PowerPoint slideshow into your basic structure. You can also discuss the benefits of adopting a well-structured digital plan with your peers such as streamlining workflow, increasing customer base, improved quality control, etc., with this PPT slide. Therefore, utilize this aesthetically sound PPT to implement a realistic and well-crafted digital marketing plan to stay competitive. 

Digital Marketing Strategy Diagram

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Template 9: Digital Marketing Strategy Techniques 

Showcase the most valuable marketing techniques like social media, SEM & SEO, CRM, website and mobile, etc., with these digital marketing strategy techniques PowerPoint slides. Update and use this template to outline your marketing plan and present it proficiently in front of the board, seniors, general management and others. You can also employ this tool for articulating a digital plan for internal use or to brief other digitally equipped agencies. Either way, this template will help you put forth your digital marketing strategy with maximum effect. 

Digital Marketing Strategy Techniques

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Template 10: Digital Transformation Planning 

Reinvent the way you do your business by designing an effective digital marketing plan for your organization. This digital transformation planning PowerPoint slideshow is a comprehensive guide to help you plan, think, and run things in this digital age without any difficulty. Provide an in-depth insight for executives, managers, and entrepreneurs regarding the latest technologies used by incorporating this fully-editable slide into your business structure. Keep pace with the emerging trends and shifts in customer preferences with this customizable PPT of ours. 

Digital Transformation Planning

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Template 11: Digital Marketing Plan 

Reach your marketing goals competently with our digital marketing plan PPT. Ensure all the moving parts of your digital marketing strategy like SEO, PPC, blog, online advertising, etc, are working together to create a wonderful experience for your customers. You can use this professionally designed PPT as a guideline to construct an effective digital marketing plan for your organization that will make your business grow online. Rather than opting for the traditional management system and invention methodologies, incorporate this modern layout to make your online presence felt. 

Digital Marketing Plan PPT

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Template 12: Multichannel Digital Marketing Plan Diagram 

Devise a proficient digital marketing strategy to grow your business using this well-formatted template. Succeed in your online marketing initiatives by making this slide a part of your business structure. Packed with practical and actionable visuals, this template will help you design a marketing strategy that works. By using this comprehensive guide, you can easily delegate tasks and responsibilities to your virtual assistants, team, etc, that will take your digital efforts to the next level. Also, interlink various digital marketing techniques like SEO, content/ blog marketing, social media, etc, here and discuss them with your team using this PPT. Not only this, since this slide is designed by expert researchers it gives you enough scope to make amendments as and when necessary. 

Multichannel Digital Marketing Plan

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Template 13: Aspects Of Digital Marketing Strategy 

Drive significant ROI and revenue with this well-structured digital marketing strategy PowerPoint slideshow. Outline various aspects of your digital marketing plan such as organize, decide, acquire, etc. using this powerful tool of ours. Having a fully editable layout, this slide will help you reach out to a large number of audiences, thereby converting them into leads. Therefore, it is an ideal tool to be used in your business structure to make your digital marketing efforts more fruitful. 

Aspects Of Digital Marketing Strategy

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Template 14: Digital Marketing Strategy 

Craft an ever-engaging digital presence with this PowerPoint slide. Plan and engage users with this resource incentive PowerPoint presentation. This pre-prepared layout is designed in such a way that it will act as a perfect supplement to all your needs and requirements, all thanks to its editable content. Not only that, but this visual will also help you foster discussions on a range of topics including SEO, process of digital marketing, steps included and others. Therefore, create a comprehensive slideshow with this theme to impress your audience. 

Digital Marketing Strategy

Download Digital Marketing Strategy Reach Build Convert Act

Template 15: Digital Marketing Strategy Model 

This template is ideal for social media marketers, media agencies, marketing agents, startup owners and many more. It will help you educate your team members about the importance of digital marketing and its ongoing trends. Consisting of attractive visuals, this slide will help you create a sleek business presentation without any hassle. Not only that it will help you take your digital marketing plan a notch higher with its interesting layout and content, which can be altered as deemed fit. 

Digital Marketing Strategy Model

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Template 16: Digital Marketing Strategy Practice 

Online marketing is a wide subject linked to various other fields like affiliate programs, advertising, content marketing amongst others. Our professionally designed digital marketing strategy practice PowerPoint slideshow will provide you everything you need to present your ideas seamlessly. Further, the beautiful aesthetics of this template will help you explain the dynamics of online marketing strategy very impactfully, thus making it an ideal fit for your business structure.  

Digital Marketing Strategy Practice

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Template 17: Digital Marketing Strategy 

Are you overwhelmed with the digital marketing strategy possibilities? If yes, then our well-structured digital marketing strategy PPT design is an ideal fit for you. This slide gives you a clear roadmap for managing all your digital marketing efforts for a new business initiative. All you have to do is launch this layout in the workplace to assign various tasks and responsibilities to your virtual assistants, contractors or team members. 

Digital Marketing Strategy PPT

Download Digital Marketing Strategy PPT Sample File

Template 18: Push Pull Digital Marketing Strategy 

This template is designed for marketing representatives to showcase the application of push and pull factors affecting the target market. Illustrate the push-pull strategy with this slide. Delineate two opposite strategies and show how they affect your digital marketing efforts with this fully editable PPT. You can also discuss various reasons behind the push-pull strategy with the help of this we--structured PowerPoint slide of ours. 

Push Pull Digital Marketing Strategy

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Template 19: Content Strategy In Digital Marketing 

Present a complete report of your digital marketing business using this PPT slideshow. Develop and communicate a competent content strategy to accelerate your digital marketing management process with this well-structured layout. Apart from this, it will help you design a comprehensive content marketing plan with attributes like inbound marketing, voice definition, editorial calendar, content inventory, etc, which you can edit as per the need of the hour. 

Content Strategy In Digital Marketing

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Template 20: Digital Marketing Strategy Plan 

Assess your online capabilities and strategic options with our well-crafted digital marketing strategy plan PowerPoint graphic. Create a brand new strategy or review special marketing techniques with this powerful tool, designed professionally and intuitively. You can also use this layout to outline the characteristics of a good digital marketing plan including presence, influence, perception, vitality amongst others. All you have to do is download this PPT, alter its content and save for further use. 

Digital Marketing Strategy Plan

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Template 21: Digital Marketing Strategy Blogging

This is a self-explanatory digital marketing design that can be used by marketers, digital representatives, online experts, and others. Outlining various online marketing techniques like blogging, webinars, podcasts, etc, this template will help you drive significant ROI and increase your revenue manifolds. Not only this, but the fully editable design of this template gives you the freedom to alter it any which way, making it fit for your business operations. 

Digital Marketing Strategy

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Template 22: Strategy Template for Digital Marketing 

This well-structured digital marketing plan PPT provides savvy owners and startups with a strong foundation to grow their business online. Outline some of the most popular techniques to build up a powerful digital marketing strategy for your business using this layout. We have also mentioned a few techniques here in this template that you can use as a sample guideline to design your own. All you have to do is download this template, add or remove the default content and you are done- an ideal template for all your digital marketing efforts. 

Strategy Template For Digital Marketing

Download Strategy Template For Digital Marketing

Template 23: Digital Marketing Plan 

Our digital marketing plan PPT provides an all-in-one approach to carry out all your tasks competently. Identify and organize all your digital marketing techniques like content marketing, public relations, national marketing, etc. in the form of a table given in this template. All the elements of this slide can be easily modified to meet your personal needs, thus making it an ideal fit for all businesses irrespective of the industry. 

Digital Marketing Plan

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Template 24: Customer Centric Marketing Brand Digital Strategy 

Gain more users and convert them into leads using this customer-centric digital marketing PPT slide. This PPT is an ideal presentation tool for optimizing your digital planning and make it customer-focused. Provide a visual aid to your audience and impress them with this well-structured PPT layout designed using interesting colors and graphics. Not only that you can also use this design to outline various strategies like brand strategy, digital strategies, marketing strategy and others that play an important role while carrying out various digital marketing activities to make your business grow online. 

Customer Centric Marketing

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Template 25: Strategy Roadmap With Digital And Event Marketing 

This is an ideal fit for any user looking to make his online presence felt. You can incorporate this slide into your business operations to manage your digital marketing initiatives and implement them resourcefully. Outlining the entire process from start to finish, including stages like cause marketing, digital marketing, event marketing, etc. this slide will act as an important part of your business presentation. Also, the editable layout of this template helps you alter it as per your need and preference. 

Strategy Roadmap

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Template 26: Digital Marketing Optimization Strategy Plan 

Define your marketing optimization efforts with this fully editable slide. Showcase your marketing activities that help in brand promotion and lead generation in a very competitive environment. Since this PPT is designed keeping in mind the needs of the user, it is fully editable and customizable. Feel free to alter all its elements any which way. 

Digital Marketing Optimization Strategy Plan

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Template 27: Digital Transformation Strategy Plan 

Having an in-depth understanding of your customers’ intentions and motivation is critical for digital transformation. Include this framework in your business presentations to create a winning digital marketing strategy plan. Use this slide to boost your business and accelerate your transformation process with the help of new technologies. This template can also be used to portray various stages of your plan and communicate the same to your team members. 

Digital Transformation Strategy Plan

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Template 28: Digital Products Strategy PPT 

This is an entirely customizable template that shows a mix of modern and traditional marketing approaches. Use it to delineate two opposite approaches and how they impact your digital marketing efforts. Also, this slide is very user-friendly so you can easily edit all its attributes with a single click, thereby making it a useful tool to conduct your digital marketing efforts proficiently. 

Digital Products Strategy PPT

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Template 29: Digital Strategy Framework 

Attract and convert buyers in this digital age by developing a competent digital marketing framework. Convey the steps of a great marketing plan to your team members with this pre-made slide. This PPT acts as a powerful tool for marketers, business owners, digital marketers amongst others looking to plan, optimize and present their plan impactfully. Not only this, you can take the assistance of this template to streamline your marketing efforts so that your company can grow and expand without any difficulty. 

Digital Strategy Framework

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Template 30: Digital Marketing Strategy Sample Diagram 

Every professional associated with the field of marketing can benefit from this digital marketing strategy sample diagram. You can also use this template to train marketing executives on various techniques and aspects of online marketing such as SEO, branding, web design, email marketing, etc. Educators and experts can also take the assistance of this particular slide and include it in their presentations to give an in-depth understanding of the subject matter. 

Digital Marketing Strategy Sample Diagram

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Hopefully, these 30 pre-designed templates served as much-needed inspiration for your next digital marketing strategy planning. Let us know in the comment section. 

Till then good luck and happy planning!

P.S   Explore our guide on digital marketing roadmap  templates to chart a clear course for using certain channels and media to achieve outcomes for your brand.

FAQs ON DIGITAL MARKETING STRATEGY

1. what is digital marketing strategy.

A digital marketing strategy makes use of online platforms to achieve business goals. It is a set of planned online actions carried out to target a specified audience using a number of channels and strategies, such as website content and blogs, online advertising, testimonials, and reviews. This enhances income and strengthens relationships with clients. This strategy is also useful for gathering and analyzing real-world data in order to determine methods and means to increase ROI.

Digital marketing strategy comprises of various components such as establishing SMART (specific, measurable, achievable, relevant, and timely) goals to improve customer interaction and experience with a brand.

2. What are types of digital marketing strategies?

Following are the types of digital marketing strategies :

a) SEO (Search Engine Optimization) is the process of optimizing content in to improve rankings in major search engines. This aids in reaching out to potential customers via major search engines by implementing basic SEO methods across all digital content.

b) SMM (Social Media Marketing) is the process of reaching out to customers and communicating company messages through social media networks.

c) Digital advertising is the practise of showing company adverts across several websites. It includes sponsored placement in search results as well as pop-up ads.

d) Pay-Per-Click (PPC) advertising is a form of digital advertising in which firms post adverts on third-party websites to improve internet traffic. Businesses, in contrast to other types of advertising, only pay for PPC advertising when a user clicks on the link.

e) Content marketing is the practise of reaching prospective customers using a company's own media venues. Businesses create and distribute high-quality content to increase rankings and drive visitors to their website.

f) Website Marketing involves a company's website as an extremely powerful tool for content marketing. Downloadable material on it is an excellent lead generation strategy.

g) Email marketing is a sort of marketing that is used to promote contact with an existing or prospective audience base or to establish customer relationships.

3. What is the most successful marketing strategy?

Content marketing is the most successful marketing method for increasing website traffic, lead generation, and online exposure. It attracts consumers through blogs, videos, social media posts, podcasts, webinars, and other means.

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  • A Complete Guide on Mastering Sales and Marketing Presentations
  • Strategic Planning and Templates

Utilizing Marketing Plan Presentations and PowerPoints

Aayush Jain

Aayush Jain

Structure of a marketing plan presentation.

marketing strategy and planning ppt

Overview of Structuring Effective Marketing Plan Presentations

A well-structured marketing plan presentation is essential for conveying your strategic vision to stakeholders and ensuring your marketing objectives are clearly understood and actionable. The structure of your presentation can greatly influence the audience's perception and the ultimate success of the presented strategies. Typically, a robust and effective marketing plan presentation will includes an introduction to the marketing objectives, an analysis of the market environment and competitive landscape, strategy formulation, and the expected outcomes in terms of sales and ROI. It’s crucial that the structure facilitates a logical flow of information, guiding the audience through a coherent narrative that builds on each preceding point.

Historical and Conceptual Foundations of Marketing Plan Structures

The evolution of marketing plan presentations reflects broader changes in business strategies and audience expectations. Traditionally, marketing presentations were heavily text-oriented and linear, focusing on detailed descriptions of the marketing objective and plan elements. However, with advancements in digital presentation technologies and a greater emphasis on stakeholder engagement, the marketing campaign presentation and focus has shifted towards more dynamic, visually-driven presentations. Modern marketing plans are now often structured around key visuals and strategic insights that can be quickly grasped, making the information more accessible and engaging.

Real-World Applications and Case Studies

Effective marketing plan presentations are illustrated by real-world applications and contemporary case studies that demonstrate the practical implementation of the strategies discussed. For instance, a leading retail brand recently revamped its annual marketing plan and strategy presentation to focus on digital transformation strategies, which resulted in a significant uptick in online sales. This shift was presented through a series of before-and-after scenarios, highlighting key milestones and the strategic decisions that led to successful outcomes. Such examples not only enrich the presentation but also provide tangible evidence of how theoretical strategies are applied in practical scenarios.

Reference and Validation Through External Sources

The validity of the strategies discussed in marketing plan presentations is often reinforced by citing authoritative external sources. Data from market research firms, industry benchmarks, and academic studies can be used to back claims and provide a statistical basis for the strategies proposed. For example, incorporating data from a study published in the Journal of Marketing that links customer engagement strategies with revenue growth can offer a solid foundation for the strategic recommendations within the marketing budget presentation.

Tailoring the Presentation to Stakeholders

marketing strategy and planning ppt

Understanding Your Audience's Needs and Expectations

Crafting a successful marketing plan presentation that resonates with various stakeholders requires a deep understanding of their specific needs and expectations. Each stakeholder group, whether they are company executives, marketing team members, potential investors, or partners, has unique concerns and objectives. For instance, while executives may be focused on ROI and market growth, technical teams might look for specifics on implementation. An effective marketing strategy presentation is thus customized to address these differing priorities, ensuring that the content is relevant and engaging for all attendees.

The Role of Background Information in Stakeholder Engagement

Providing the right background information is crucial in setting the stage for your presentation. This includes an overview of market conditions, competitor analysis, and historical performance data of similar marketing strategies. Such information helps stakeholders understand the context and rationale behind the proposed marketing plan. For example, showing trends in consumer behavior can explain shifts in the marketing mix and tactics, thereby aligning stakeholders with the strategic direction.

Illustrating with Stakeholder-Specific Examples and Case Studies

To further tailor the presentation, include examples and case studies that reflect the interests and industries of the stakeholders involved in business plan. For a tech product launch, you might showcase a case study of a successful digital marketing campaign from a similar industry. This not only demonstrates the potential effectiveness of the proposed marketing plan templates but also helps stakeholders visualize the practical application of the strategies in a context familiar to them.

Citing Sources to Build Trust with Stakeholders

Referencing credible sources and including relevant data points in your presentation can significantly enhance stakeholder trust and buy-in. Utilizing information from well-regarded industry reports, credible news outlets, and academic research adds a layer of authenticity and reliability to your presentation. For example, incorporating findings from a recent Forbes article on market trends or using statistical data from a Gartner report can provide a solid empirical foundation for the strategic decisions proposed in the marketing plan.

Visualizing Your Marketing Funnel

marketing strategy and planning ppt

Introduction to Marketing Funnel Visualization

Visualizing the marketing funnel in your presentation is crucial for explaining how potential customers will be transformed into actual customers. This visualization helps stakeholders understand each stage of the customer journey, from awareness through consideration to the decision-making stage. Effective funnel visualizations not only outline the customer's path but also highlight the strategies and marketing tactics planned at each stage to enhance conversion rates. This approach ensures that all stakeholders can see where specific efforts will be focused and how they contribute to overall marketing goals.

Historical Perspectives and the Evolution of the Marketing Funnel

The concept of the marketing funnel has evolved significantly over the years, adapting to changes in consumer behavior and technological advancements. Historically, marketing funnels were quite straightforward, reflecting a linear progression toward a purchase. Today, they are more complex, acknowledging multiple touchpoints, social media platforms and the non-linear journey of modern consumers. Understanding this evolution is key to creating a presentation that reflects current marketing realities and effectively communicates the sophisticated strategies needed to navigate them.

Case Studies and Examples of Effective Funnel Visualization

To bring the concept of the marketing funnel to life, it is beneficial to include real-world examples and case studies in your presentation. For instance, a B2B company might illustrate how strategic content marketing at the awareness stage leads to increased engagement in the consideration phase, using analytics to show progression through the funnel. Similarly, a B2C retailer could demonstrate how targeted discounts and loyalty programs at the decision stage effectively increase conversions.

Leveraging Data and Sources to Support Funnel Strategies

Credible data and authoritative sources are essential for substantiating the strategies outlined in the marketing funnel visualization. Referencing industry studies or market research that support the effectiveness of various funnel stages can be very persuasive. For example, citing a recent study by the Digital Marketing Institute that quantifies the impact of personalized email marketing on conversion rates at the decision stage can provide a robust foundation for the strategies proposed.

Highlighting Key Milestones and Metrics

marketing strategy and planning ppt

Overview of Milestones and Metrics in Marketing Plans

Highlighting key milestones and metrics is pivotal in any marketing plan presentation, as these elements provide a roadmap and measurement framework for success. Milestones mark significant phases or achievements in the next product launch marketing plan or campaign, such as the completion of a major ad launch or reaching a subscriber target. Metrics, on the other hand, are quantifiable performance indicators that evaluate the effectiveness of specific marketing efforts, like click-through rates, conversion rates, or lead generation volumes. Presenting these clearly helps stakeholders gauge progress and understand how close the team is to achieving its overarching business goals together.

Historical and Analytical Background of Marketing Metrics

Understanding the development and significance of metrics in marketing can enhance the way these figures are perceived in presentations. Traditionally, marketing metrics focused primarily on output, such as sales volumes or market share. However, with the advent of digital marketing, the focus of marketing channels has shifted to more nuanced metrics like engagement rates, customer lifetime value, and social media sentiment. This shift underscores the need for a sophisticated approach to defining and monitoring metrics that truly reflect the strategic objectives of modern marketing efforts.

Real-World Examples of Milestone Achievements and Metric Analysis

Incorporating examples of how successful companies have used milestones and metrics can significantly enrich a marketing plan presentation. For instance, detailing how a tech startup set and achieved a milestone of 100,000 app downloads within the first quarter, coupled with executive summary and an analysis of the key metrics that contributed to this success, such as referral rates and average session time, can provide actionable insights. These examples serve not only as inspiration but also as a practical guide on how to structure and measure digital marketing plan successes.

Citing Key Studies and Reports on Metrics and Milestones

To establish credibility and validate the approaches discussed, it is important to cite key studies and reports that focus on marketing metrics and milestones. For example, referencing a recent report from HubSpot on the effectiveness of various digital marketing metrics or a Google Analytics case study on milestone tracking can provide the empirical evidence needed to support the strategic choices made in the presentation. These references help in building a strong case for the proposed digital marketing strategy and tactics.

Case Studies of Successful Campaigns

marketing strategy and planning ppt

Introduction to the Impact of Successful Marketing Campaigns

Examining case studies of successful marketing campaigns within a presentation can provide powerful insights and inspiration. These examples showcase practical applications of theoretical strategies and demonstrate what can be achieved with innovative thinking and effective execution. Highlighting these case studies effective marketing strategies in presentation helps underline the direct correlation between well-planned marketing strategies and tangible business success, providing a persuasive argument for the proposed marketing plans.

Background on Notable Marketing Campaigns

Delving into the background of successful marketing campaigns reveals the strategic thinking and meticulous planning involved. For instance, the "Share a Coke" campaign by Coca-Cola transformed a simple idea into a global marketing phenomenon through personalized branding. Analyzing such campaigns provides a deeper understanding of how integrating creativity with market analysis and data can lead to outstanding outcomes. It also shows how historical shifts in consumer behavior can be leveraged to enhance campaign effectiveness.

Real-World Examples That Illustrate Success

Real-world examples serve as compelling evidence of how diverse strategies can lead to success in various contexts. For example, Nike’s "Just Do It" campaign effectively used celebrity endorsements and motivational messages to resonate with a global audience, significantly boosting sales. Another example is Dove’s "Real Beauty" campaign, which used genuine customer testimonials to tackle body image issues, creating widespread positive social impact and enhancing brand loyalty. These examples not only inspire but also provide a framework for what elements can make a marketing campaign resonate with its own target market or audience.

Citing Studies and Metrics That Validate Campaign Effectiveness

Supporting the marketing success of stories with data and studies from credible sources adds another layer of reliability to the presentation. For instance, citing Nielsen ratings or a case study from the Harvard Business Review that quantifies the impact of these campaigns on brand recognition and sales can be invaluable. These statistics show not just why these campaigns worked, but how they can be replicated or adapted in different market conditions or for different products.

Forecasting Sales and ROI

Introduction to Forecasting in Marketing

Forecasting sales and ROI is an integral part of a marketing plan presentation. It involves projecting future results based on current and historical data, providing a basis for decision-making and strategy adjustment. Effective forecasting helps marketers set realistic expectations and allocate resources efficiently. It also serves as a critical indicator for measuring the potential success of marketing strategies, influencing stakeholder confidence and investment decisions.

The Evolution and Importance of Sales Forecasting

Sales forecasting has evolved from simple estimations based on past sales to complex models that incorporate multiple variables like market trends, consumer behavior, and economic conditions. Understanding these factors and their impact on sales projections is crucial. This not only provides a solid foundation for the forecasting process but also enhances its accuracy and relevance. The ability to accurately forecast sales and ROI is a key skill in a marketer's arsenal, enabling proactive management of both expectations and performance.

Case Studies Highlighting Effective Forecasting Techniques

Discussing case studies where effective forecasting techniques were employed can be highly instructive. For instance, a consumer electronics company may use seasonal trend analysis combined with new product launch data to predict sales spikes and manage inventory accordingly. Similarly, a service-oriented business might integrate customer satisfaction metrics into their forecasting models to predict renewals and future income. These real-world examples illustrate the practical application of forecasting methods and their direct impact on business operations.

Referencing Authoritative Sources on Forecasting Methodologies

To underscore the validity of the forecasting techniques discussed, it’s beneficial to cite authoritative sources. References to studies published by economic research institutes or analytics firms like Gartner can lend credibility to the methodologies employed. Additionally, incorporating industry benchmarks and normative data can provide a comparative basis that further substantiates the forecasts. For example, referencing a study that demonstrates the accuracy of machine learning in sales forecasting could be a compelling addition to the presentation.

Utilizing Templates for Efficiency

marketing strategy and planning ppt

Overview of the Benefits of Using Templates in Marketing Plan Presentations

Using templates in marketing plan presentations can dramatically increase efficiency and consistency across your marketing efforts. Templates provide a structured framework that teams can repeatedly use, ensuring that each marketing plan presentation template used maintains a high standard of professionalism and brand alignment. Moreover, templates can speed up the preparation process, allowing marketers to focus more on content customization and less on design details.

Historical Context and Advancements in Template Use

The use of templates in marketing and business presentations has evolved significantly with the advancement of digital tools. Historically, templates were simple and often limited to basic outlines. However, today's templates are sophisticated and can be integrated with advanced presentation software, providing dynamic functionalities such as automatic data updates, customizable design elements, and interactive components. This evolution has made templates an indispensable tool in the arsenal of modern marketers.

Real-World Examples Demonstrating Template Efficiency

Highlighting real-world examples where templates have streamlined workflow and improved outcomes can vividly illustrate their benefits. For example, a marketing agency might use a standardized template for all client presentations, which not only speeds up the creation process but also ensures consistency in how the agency’s brand is presented. Another instance could be a corporation that utilizes templates to quickly update stakeholders about quarterly marketing results, enabling timely and clear communication.

Citing Studies and Sources on the Effectiveness of Templates

To substantiate the discussion on templates, referencing studies and expert opinions can be highly effective. Including findings from research on how templates can reduce preparation time and errors in data presentation provides empirical support for marketing ideas. For example, citing a study from the American Marketing Association that highlights the efficiency gains from using standardized templates in marketing operations can add a layer of credibility and encourage the adoption of this practice.

Enhancing Clarity with Infographics

marketing strategy and planning ppt

The Role of Infographics in Marketing Presentations

Infographics are powerful tools for enhancing clarity in marketing plan presentations. They allow complex data and statistics to be distilled into clear, visual formats that are easily understandable at a glance. The use of infographics can make the difference between a forgettable presentation and one that captures and retains the audience’s attention. Effective infographics translate complex marketing strategies, consumer data, and key performance indicators and metrics into compelling visual narratives that engage stakeholders.

Development and Impact of Visual Data Representation

The evolution of infographics has paralleled advances in data visualization technology and graphic design. Historically, data was presented in dense, text-heavy formats that could be difficult to interpret. Today, infographics incorporate vibrant colors, dynamic shapes, and interactive elements that help to convey information more effectively. The impact of these visual tools is significant—they not only improve comprehension rates but also enhance the persuasiveness of the presented data.

Examples of Effective Infographics in Marketing

Highlighting specific instances where infographics have been successfully utilized can showcase their practical benefits. For example, a digital marketing agency might use an infographic to depict the success rates of different, social media marketing campaigns, comparing metrics like engagement, reach, and conversion. Another instance could be a company illustrating its annual growth in various markets with an infographic that summarizes key data points over several years, making it easier for stakeholders to see trends and patterns at a glance.

Citing Research on the Effectiveness of Visual Aids

Backing up the advantages of using infographics with research adds an authoritative layer to their endorsement. Studies from visual cognition fields show that information presented visually is not only absorbed faster but also remembered longer than text-based data. Referencing such studies, for example from a notable psychology journal or a well-known data visualization expert, can help validate the inclusion of infographics in marketing presentations as both a strategic and effective choice.

Presentation Tips for Virtual Meetings

marketing strategy and planning ppt

Understanding the Dynamics of Virtual Presentations

Presenting a marketing plan in a virtual meeting presents unique challenges and opportunities. Unlike face-to-face meetings, virtual presentations require a heightened focus on engaging and holding the attention of participants who may be easily distracted by their environment. Effective virtual presentations leverage technology to deliver content in a manner that is both captivating and informative, ensuring that key messages are communicated clearly and memorably.

The Evolution of Presentation Techniques in Virtual Settings

The shift to virtual meetings has accelerated the development of new presentation techniques tailored to digital environments. Historically, presentations relied heavily on physical cues and interactions. Today, virtual presentations must compensate for the lack of physical presence with enhanced visual aids, interactive elements, and concise content delivery. This evolution involves not only adapting content but also improving technical delivery through better software tools and connection stability.

Real-World Examples of Successful Virtual Presentations

Providing examples of successful virtual presentations can illustrate best practices and effective strategies. For instance, a company may share a case study of a virtual launch event that used integrated polls and Q&A sessions to engage the audience actively. Another example might involve a marketing team that optimized their presentation visuals and pacing to suit a virtual format, resulting in high engagement levels and positive stakeholder feedback.

Citing Studies and Guidelines for Virtual Presentation Success

To reinforce the effectiveness of these strategies, citing relevant studies and guidelines can be very helpful. Research on virtual communication, and marketing presentation examples such as studies showing the impact of visual complexity on viewer retention in webinars, can provide valuable insights. Additionally, guidelines from reputable sources on best practices for virtual presentations can offer actionable tips that presenters can apply to improve their performance in virtual settings.

Storing and Sharing Presentations Securely

marketing strategy and planning ppt

Importance of Secure Storage and Sharing in Marketing

In today's digital landscape, the secure storage and sharing of marketing presentations are critical to protecting sensitive company information and maintaining stakeholder trust. Effective security measures prevent unauthorized access and ensure that proprietary strategies and data are only accessible to intended audiences. This is particularly important in a world where data breaches can have significant financial and reputational consequences.

Evolution of Security Practices in Document Sharing

The evolution of security practices in document management and sharing has been driven by the increasing risks associated with digital information storage. Historically, presentations were shared physically or via simple digital files with minimal security. However, with the advancement of cloud technologies and sophisticated encryption methods, the standards for secure document sharing have significantly improved. Today, businesses can utilize advanced permissions, end-to-end encryption, and secure cloud services to protect their marketing presentations.

Case Studies Demonstrating Effective Security Measures

Illustrating this sub-topic with real-world examples can help underline the practical applications of robust security measures. For instance, a multinational corporation might share how implementing advanced DRM (Digital Rights Management) on their marketing materials helps control who views and edits their documents. Another example could involve a marketing agency that uses secure cloud-based platforms to share large files with clients, ensuring that sensitive campaign details remain confidential.

Referencing Authoritative Sources on Data Security

To bolster the credibility of the security measures discussed, referencing authoritative sources on data security is essential. Including insights from cybersecurity firms or citing studies from security conferences can provide a solid foundation for the recommendations made. For example, quoting a report by a renowned cybersecurity firm about the best practices for data protection in digital presentations can lend expert validation to the security strategies outlined.

What should be in a marketing plan presentation?

Answer: A marketing plan presentation should effectively communicate the strategic vision, key objectives, and detailed tactics of your company's marketing strategy and campaign. It typically includes an executive summary, analysis of the target market, marketing objectives, marketing strategies, a detailed overview of the marketing mix (product, price, place, promotion), budget breakdown, key performance indicators (KPIs) for measuring success, and timelines for implementation. The goal is to provide stakeholders with a clear and actionable outline of how marketing efforts will contribute to the company's overall business goals.

What are the 7 elements of a marketing plan?

The seven essential elements of a marketing plan include:

Business Summary: A brief overview of the company, including its name, location, and mission statement.

Business Initiatives: Specific projects or segments of the broader business strategy.

Target Market: A detailed description of the demographic and psychographic characteristics of the audience you intend to reach.

Market Strategy: The approach you will take to reach and appeal to your target market.

Budget: An outline of the marketing budget including all costs for social media marketing plan itself, promotions, marketing materials, and other expenses.

Marketing Channels: The platforms or methods you will use to communicate with your target audience, such as social media, email marketing, content marketing, etc.

Marketing Mix: A plan for the four Ps (Product, Price, Place, Promotion) that outlines how you will offer a product or service to the market.

How do you structure a marketing presentation?

Structuring a marketing presentation involves organizing information in a clear, logical, and persuasive manner. Begin with an introduction that sets the context and outlines what will be covered. Follow with a section on market analysis to establish the need for your product or service. Then, detail your marketing objectives and strategies, providing specifics on how you intend to achieve these goals. Include a segment on the marketing mix and budget, and conclude with a summary and call to action. Utilize visual aids such as charts, graphs, and images to enhance understanding and engagement.

What is a 5 point marketing plan?

A 5-point marketing plan simplifies the planning process for event marketing plan by focusing on five key aspects:

Defining the Target Market: Identifying and understanding the specific group of consumers you will target.

Establishing Clear Objectives: Setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives.

Developing Strategies: Outlining the approaches you will take to achieve your objectives.

Allocating Resources: Determining the budget and other resources necessary to implement the strategies.

Measuring Success: Defining how you will measure the effectiveness of your marketing efforts through KPIs and metrics.

How do you present a comprehensive marketing plan?

To present a marketing plan effectively, start by setting the context and explaining the importance of the various marketing plan outlines. Outline your research and the insights you've gathered about the market. Present your marketing objectives and strategies clearly and concisely. Use visuals like slides, charts, and graphs to make data easier to understand. Be prepared to discuss how the plan aligns with overall business goals, and be ready to answer questions and provide additional details as needed. Ensure your presentation style is engaging, and consider your audience's knowledge level and interests to make the content relevant and compelling.

Discover how we can create magic in your communication

marketing strategy and planning ppt

The Future of Talk Tracks in Presentations

Emerging Trends in Communication Introduction to Emerging Trends in Communication As we navigate through the digital age, the landscape of communication continues to evolve at an unprecedented pace. Emerging trends in communication technology are reshaping how we connect, interact, and share information across various platforms and environments. These technology trends

Handling QA Sessions with Effective Talk Tracks

Q&A sessions, an essential element of many events, serve as a dynamic platform where speakers can engage directly with the audience. They allow for a lively exchange of ideas and are critical in enhancing understanding and deepening discussions on the presented topics. Effective management of Q&A

The Role of Non-Verbal Communication in Talk Tracks

The Basics of Body Language Understanding the Silent Language Body language, a pivotal form of non-verbal communication, conveys much about our intentions and true feelings without the need for words. This aspect of communication includes various nonverbal signals like facial expressions, body posture, and gestures. Understanding body language is essential

Theme Junkie

65+ Best Marketing Plan PowerPoint (PPT) Templates for 2024

Whether you work in marketing, or you’re working on a marketing strategy for your business, you’ll know that when it comes time to deliver a world-class marketing plan presentation to clients, colleagues and other stakeholders, a brilliant set of slides is absolutely crucial to back up your content. But you’re a busy person, and you’ve got much more important things to do than fiddle around in PowerPoint with fonts and color schemes, right?

Thanks to the following list of the best marketing plan PowerPoint templates for 2020 that we’ve put together for you, you’ll no longer have to worry. These templates are all professionally designed, fully customizable, and ready to be downloaded straight away. Within minutes, you could have your very own professional marketing plan PowerPoint template on the screen in front of you, ready to be filled with your own content – wouldn’t that be amazing?!

If you agree, just read on and choose your favorite template.

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Analysiz Powerpoint

Analysiz Powerpoint

The X Note Template

The X Note Template

Ciri PPT Template

Ciri PPT Template

Clean Business PPT

Clean Business PPT

Agency Portfolio PPT

Agency Portfolio PPT

Bolo PPT Template

Bolo PPT Template

Marketing plan powerpoint template.

Marketing Plan PowerPoint Template

This is a professional and streamlined PowerPoint template for building compelling marketing presentations. It features a variety of extras including infographics, tables, diagrams, and over 4000 editable and resizable vector icons. There are more than 50 unique slides included in the template that you can fully customize to your preference.

Digital Marketing Plan PowerPoint Template

Digital Marketing Plan PowerPoint Template

A sleek, efficient PowerPoint template for crafting marketing plan slideshows. Its minimalistic design is versatile, allowing you to easily integrate your brand colors, typography, and logo. With 31 unique slides including key topics like market analysis, product positioning, and sales strategy, this template will save your precious time and deliver professional results.

Marketing Plan Presentation Template PPT

Marketing Plan Presentation Template PPT

This is a unique, professional, and clean PowerPoint template for creating impactful marketing plan presentations. The template includes 22 unique slides, a master slide layout, and a drag-and-drop feature for easily replacing photos. It boasts a sleek design with resizable vector elements, a full HD 16:9 ratio, and customizable colors to align with your personal or company brand.

Xion – Marketing Plan PowerPoint Template

Xion - Marketing Plan PowerPoint Template

This PowerPoint template offers a sleek, ultra-modern design, perfect for agencies and modern brands creating marketing plans. It features over 20 unique, easily editable slides, designed meticulously with a strong focus on typography and usability. Inclusive of free web fonts and graphic elements, it enhances presentations with its professional and creative layouts.

Market Plan PowerPoint Infographic Template

Market Plan PowerPoint Infographic Template

Designed with business and education in mind, this PowerPoint template features 30 unique slides that are easy to edit and impressively intuitive. You can drag and drop pictures with an auto-adjustment feature and craft captivating flowcharts that simplify complex marketing ideas in marketing plan presenations.

Orange Marketing Plan PowerPoint Template

Orange Marketing Plan PowerPoint Template

This PowerPoint template is ideal for conveying your marketing plan and projects professionally and innovatively. Its bright orange theme is complemented by a variety of creative layouts, infographics, tables, and diagrams. The package includes over 4000 icons, all resizable and editable graphics.

Professional Marketing Plan PowerPoint Template

Professional Marketing Plan PowerPoint Template

This PowerPoint template gives an uncomplicated yet dynamic design for creating your marketing plans. It offers a variety of features including photo layouts, infographics, tables, vector icons, and diagrams that require no additional application knowledge.

Luna – Marketing Plan PowerPoint Template

Luna - Marketing Plan PowerPoint Template

Embrace a professional and sleek presentation with the Luna marketing plan PowerPoint template. This dynamic template offers creative photo layouts, versatile infographics, tables, vector icons, and exceptional diagrams. With 24 editable slides and an easy drag-and-drop system for image replacement, it’s the perfect choice for bold marketing plan presentations.

Simply – Marketing Plan PowerPoint Template

Simply - Marketing Plan PowerPoint Template

A truly unique and eye-catching PowerPoint template for marketing plan presentations. You can use it to craft a beautiful pitch deck for your brand, perfect for digital media kits, marketing kits, or presentations. Offering 22 unique layouts, HD resolution, and a free font included, this asset brings colour, creativity, and elegance to your marketing plans.

Minimal Modern Marketing Plan PowerPoint Template

Minimal Modern Marketing Plan PowerPoint Template

A comprehensive, easy-to-edit PowerPoint template for your business and marketing needs. Boasting a sleek, minimalistic design, this template includes 30 slides in HD widescreen format, along with PPTX and PPT files. Its customizable elements, colors, shapes, and charts enhance readability and visual appeal.

Wakaii – Marketing Presentation Template

Wakaii - Marketing Presentation Template

The colorful aesthetics give this PowerPoint template a very trendy and creative vibe. It’s perfect for all forms of marketing presentations and you can easily customize it to make marketing plans too. It comes with 35 unique slides.

Modern Marketing Plan Presentation Template

Modern Marketing Plan Presentation Template

This PowerPoint template includes all the necessary slide layouts you need to make engaging marketing plan slideshows. There are lots of charts, graphs, and infographics as well. The template includes a total of 35 slide designs.

Beauty Market PowerPoint Presentation Template

Beauty Market PowerPoint Presentation Template

You can use this PowerPoint template to promote various products, brands, and businesses related to beauty and lifestyle. Each slide in this template is carefully designed to help showcase your products more effectively. The template has more than 50 slides.

Simple Marketing Plan PowerPoint Template

Simple Marketing Plan PowerPoint Template

Create simple and professional marketing plans for your business meetings with this PowerPoint template. It comes with 54 different slides featuring 20 different color schemes. The template is easily customizable as well.

Minimal Marketing Plan Presentation Template

Minimal Marketing Plan Presentation Template

The clean and minimal design gives this PowerPoint template a very bold and beautiful look. It will make your marketing plans look much more modern, especially for startup and agency presentations. The template has 25 unique slides featuring editable shapes, fonts, and changeable colors.

Infinity – Marketing Plan PowerPoint Template

marketing strategy and planning ppt

Wanting a clean, and modern marketing presentation template that really stands out? Look no further than Infinity, a gorgeous marketing ppt featuring 40 plus unique slide designs, 36 character positions, 10 premade colors, and 30 business concepts.

Marktr – Marketing Plan PowerPoint Template

marketing plan powerpoint

If you’re wanting to showcase your clients the key highlights of your marketing plan, Marktr is a solid contender for your cash. We recommend you take this remarkably unique PowerPoint template for a spin or add it to your shortlist at the very least.

Clean Marketing PPT Template

marketing strategy and planning ppt

Our next marketing strategy template PPT is a premium option from Envato Elements, and features more than 80 unique slides, each with drag and drop image functionality, light and dark background options, and 30 different color schemes to choose from. It also comes with 16 purpose-built sections.

Marketing Strategy Template PPT

marketing strategy and planning ppt

Featuring a colorful and abstract design, this marketing presentation template will make you fall in love at first sight. It’s a versatile option that can be put to use for a variety of purposes and can be fully customized to meet your requirements.

Vibrant Marketing PPT Template

Marketing Plan template

If you truly value standing out from the pack, this gorgeous marketing plan PowerPoint template can be an excellent choice. The template is created by professionals for professionals and can be easily customized in PowerPoint, Keynote, and Google Slides.

Welve – Digital Marketing Plan PPT Templates

Welve - Business Digital Marketing PPT Templates

Welve is a multipurpose presentation template you can use to design slideshows for various types of digital marketing plans. It includes 25 different slides with fully editable layouts. You can use them to make pitch decks, marketing proposals, company profiles, and much more as well.

Kelma – Marketing Presentation PowerPoint Template

Kelma - Marketing Presentation PPT Templates

The clean and minimal design of this presentation makes it a great choice for crafting a marketing plan for a modern startup or corporate agency. It includes a set of beautiful slides with stylish black and white colors. The slides have a very cool layout that will remind you of a website.

Social Media Marketing Plan Presentation Template

Social Media Marketing Presentation Template

With 20 colorful and creative slides to choose from, this PowerPoint template will help you craft the perfect marketing plan for your brand’s social media strategy. Each slide of this template features editable shapes, vector graphics, and infographics. You can also change the colors, fonts, and images as well.

Modern Marketing Plan PowerPoint Template

Modern Marketing Plan Powerpoint Template

This PowerPoint template has a modern and classic slide design that will appeal to all kinds of small businesses and corporate brands. It includes 30 different slides with editable colors, free fonts, and lots of other useful slide layouts.

SWOT Analysis PowerPoint Marketing Template

SWOT Analysis PowerPoint Marketing Template

If you want to include a SWOT analysis in your marketing plan, be sure to grab this PowerPoint template. It comes with 16 different slides you can use to make creative SWOT analysis infographics for your presentations.

Netfinic – Internet Marketing PowerPoint Template

marketing strategy and planning ppt

If you’re looking for a professional and uncluttered marketing PowerPoint template for your next social media campaign, take a leap of faith in Netfinic, a collection of 210 total slides, infographics, 3 color variations, and a range of other amazing features.

Ermora – Simple Marketing Plan PowerPoint Template

marketing plan powerpoint template

Ermora is a clean, and minimal marketing plan PowerPoint that will help you deliver a standout presentation. It consists of a multitude of slide designs that can be fully customized to your specific requirements. Do check it out today.

Kulax – Marketing Plan Presentation Template

marketing plan powerpoint template

If you’re looking for a strictly professional template for your upcoming marketing plan presentation, Kulax is right up your alley. It features 20 clean and minimalistic slides that can be easily customized in PowerPoint, Keynote, and Google Slides.

Minius – Marketing PPT Template

marketing plan powerpoint template

Minius is a professional yet eye-catching presentation template that can be used for a variety of marketing purposes. It has everything you need to deliver a sensational presentation; no wonder its one of the top-rated marketing plan PowerPoint templates out there.

Seguro – Marketing PowerPoint Template

marketing plan powerpoint template

Seguro is one of the most downloaded marketing PowerPoint templates on our list. It’s a versatile template that can be put to use for virtually any purpose under the sun. Regardless of what you use it for, it will exceed your expectations every time.

Marketonik – Marketing Plan PPT Presentation

marketing plan powerpoint template

Scouring the internet for a template that meets the modern design needs? Look no further than Marketonik. It’s a stunning PowerPoint template that will help you put together a killer presentation, and leave a lasting impression on your clients.

marketing plan powerpoint

Achieve your marketing goals with this professionally designed PowerPoint template that features 30 custom slides, animation effects, infographics, and a multitude of amazing features for you to take advantage of. In our opinion, this is one of the best marketing plan PowerPoint templates for nearly any kind of business or industry.

Glow Marketing Plan PowerPoint Template

marketing strategy and planning ppt

The Glow marketing presentation template for PowerPoint is a modern and clean set of 150 total slides, including five different color schemes for you to choose from, plus drag and drop image placeholders, fully editable vector icons, and versatile graphic elements that are easy to customize.

Leandro Marketing Plan PowerPoint Template

marketing strategy and planning ppt

This fun premium marketing strategy template .ppt download is a cheerful and modern option that’s ideal for any professional business or firm and offers 30 awesome slide layouts with free web fonts, editable vector icons, and a 16:9 aspect ratio.

Benevo Marketing Plan PowerPoint Template

marketing plan powerpoint

Preparing for your upcoming meeting with your marketing team, but don’t have enough time to create a presentation from scratch? We got you covered. Benevo is a ready-to-download PowerPoint template, allowing you to spend more time preparing the content, and less time designing the slides.

Impress Marketing Plan PowerPoint Template

marketing strategy and planning ppt

Check out this stunning premium option that’s sure to impress any audience – featuring elegant slide transitions, drag and drop image placeholders, and a high-quality HD resolution, it’s perfect for any kind of professional or corporate organization.

Professional Marketing PPT Template

marketing strategy and planning ppt

Next up, we have a clean and modern marketing plan PowerPoint template that’s perfect for a corporate marketing presentation. It includes subtle animations, free web fonts, device mockups, and a range of professional-looking slide designs. You’ll have more than 30 layouts to choose from and 10 premade color options.

Vallencia Marketing PPT Template

marketing strategy and planning ppt

For a more feminine approach, check out this stunning design – featuring 45 beautifully crafted slides and an elegant, sophisticated style, it’s perfect for any fashion or beauty marketing plan presentation. Drag and drop images and fully customizable graphics make it simple to customize.

Modern Marketing PPT Template

marketing strategy and planning ppt

Here we have an ultra-modern professional marketing presentation template that’s super easy to edit and features a range of unique portfolio slides to help showcase your products and services. It also comes with media placeholders, predefined text styles, and a full HD resolution.

Simple Marketing PPT Template

marketing strategy and planning ppt

If you’re wanting a simple yet engaging marketing PowerPoint template for your project, this option is a solid choice. It consists of 150 total slides, including five color schemes, each of which features a clean and minimal design that’s easy to customize using drag and drop placeholders and resizable vector icons.

Prosma Marketing PPT Template

marketing strategy and planning ppt

The Prosma marketing presentation template features an abstract design with strong use of gradients and cohesive colors to create a unique and modern look that’s ideal for any kind of marketing plan. It offers widescreen and standard sizing options, dark and light backgrounds, and a range of premade content slides to save you even more time.

Impressivv Marketing PPT Template

marketing strategy and planning ppt

Next, we have Impressivv, a marketing strategy template PPT that lives up to its name! It includes 30 professionally designed slide layouts with modern design elements, high-quality vector icons, a 16:9 aspect ratio, and free web fonts. Every element of this template is fully editable.

Marketplace Marketing PPT Template

marketing strategy and planning ppt

Here we have a creative, colorful collection of 30 unique slides, featuring an eye-catching color palette, widescreen ratio, and several handy premade content slides. The design is clean and modern, with simple sans serif fonts and a grid-based alignment, and it’s perfect for a new business or startup to really impress their audience.

Wissa Marketing PPT Template

marketing strategy and planning ppt

Here is another clean and modern set of 30 slides that’s perfect for a marketing strategy presentation, and uses master slides to make it easy for you to customize according to your project’s specific requirements. It offers editable vector icons and shapes, as well as full supporting documentation.

Eleska Marketing PPT Template

marketing strategy and planning ppt

Eleska is a highly versatile marketing presentation template that features plenty of space for both images and text and gives you a total of 120 slides to mix and match, plus four color variations. There are also image placeholders, editable icons, and vector shapes to help you customize.

Mix Marketing PPT Template

marketing strategy and planning ppt

For an ultra-modern design, consider this dark and sophisticated set of 30 master slides, featuring two size format options, versatile layouts, drag and drop placeholders, and a range of data visualization tools such as charts and diagrams that you can customize for your project.

Social Media Marketing PowerPoint Template

Social Media Plan Powerpoint template

If you’re after a presentation that helps present your social media marketing strategy in the best way possible, this PowerPoint template is your best bet. It consists of 36 clean slides, with each one carefully crafted to draw the attention of your audience.

B2B Marketing PPT Template

marketing strategy and planning ppt

Designed specifically for business-to-business sales and marketing strategies, our next presentation PowerPoint template features more than 60 unique slides with unlimited color options and fully editable graphics, making it easy to adapt for any industry and to suit your company’s corporate colors.

Creative Marketing PPT Template

marketing strategy and planning ppt

Offering five color variations, 30 slide layouts, and a pixel-perfect resolution, this simple yet stylish marketing strategy template PPT is sure to impress. It comes with a range of handcrafted infographics that you can populate with your own facts and figures, as well as gallery and portfolio slides to help showcase your offerings.

Digital Marketing PPT Template

marketing strategy and planning ppt

Next in our roundup is this clean and modern set of 60 unique slides, purpose-built for use by a digital marketing agency to demonstrate their strategy. It comes with eight different color choices, fully editable layouts, and free fonts, and will give your presentation a professional and upmarket feel.

Corporate Marketing PPT Template

marketing strategy and planning ppt

Perfect for a corporate marketing strategy presentation, this marketing PowerPoint presentation features a simple, flat design with classy graphic elements and a minimalistic layout, making it easy to adapt for different industries and aesthetics. It also comes with animations and transitions for you to use.

Infographic Marketing PPT Template

marketing strategy and planning ppt

If you’re wanting to include lots of interesting and useful infographics in your marketing presentation, this is the template for you. It offers 30 slides with modern and fully customizable infographics, including charts, graphs, diagrams, and more, perfect for sharing all those facts and figures without resorting to long paragraphs of text!

Property Marketing PPT Template

marketing plan template

Perfect for real estate marketing plan presentations, our next template is based on the property sales industry, but is versatile enough to be adapted to fit other businesses as well. It comes with 50 slide layouts and seven different color themes, plus a thousand vector icons and a range of animations and transitions.

marketing plan template

A marketing plan presentation has to be bold and unique to attract the attention of your audience. With this PowerPoint template, you can easily achieve that goal. The template features 25 different slide layouts with a dark color theme and fully customizable designs.

Modern Business PowerPoint Presentation Template

marketing plan template

If you want to use a minimal and clean layout for your marketing plan slideshow, this PowerPoint template will come in handy. It features 30 unique slides with modern and minimal designs. The template also includes image placeholders and editable vector graphics.

marketing plan template

This PowerPoint template is perfect for making a marketing plan presentation for brands and businesses. The template comes with 25 different slide layouts with changeable colors, editable shapes, fonts, and much more.

Clean Marketing Plan PowerPoint Presentation Template

marketing plan template

Whether you want to create a marketing plan or company profile presentation, this PowerPoint template can handle them all. It includes more than 20 unique slides with multipurpose layouts. You can edit and customize them to create many different types of presentations with ease.

Planr – Marketing Plan Workflow Powerpoint Template

marketing plan template

This is a unique PowerPoint template you can use to outline the workflow of your marketing plan in a very detailed and visual way. It lets you choose from 30 different slide layouts to create a compelling presentation to showcase your marketing plans.

Bonus: Free Marketing Plan PowerPoint (PPT) Templates for 2020

We’ll now feature some free marketing plan PowerPoint templates. Let’s have a look:

Free Summer Vibes Marketing PPT Template

marketing strategy and planning ppt

Starting with this fun download from SlidesGo featuring a bright and cheerful design with summer-inspired elements, our first free option is perfect for a hospitality or retail business to use for their next marketing strategy presentation.

Free Real Estate Marketing PPT Template

marketing plan powerpoint

If you’re a realtor looking for a minimal, strictly professional marketing PowerPoint template that doesn’t let your audience’s attention deviate elsewhere, this freebie deserves your consideration. The slides are designed with attention to detail, and there is a full range of customization options to keep you busy.

Free Ecommerce Marketing Plan Template

marketing plan powerpoint

This PowerPoint template will help throw light on your e-commerce marketing plan and garner the attention of your colleagues, clients, and stakeholders. Featuring a bold, and dark purple background with wavy shapes, easy-to-edit slides, graphics, maps, and mockups, this free PowerPoint marketing plan template definitely deserves your closer inspection.

Free Fashion Marketing PPT Template

marketing strategy and planning ppt

Quebec is a clean, minimal, and contemporary marketing plan Powerpoint template exclusively designed for fashion, photography, and other creative businesses. It offers a striking design, unique slides, drag and drop image placeholders, customizable colors, and free support.

Free Marketing Strategy Template PPT

marketing strategy and planning ppt

Whether you need a marketing presentation template or brand guidelines ppt, Merylin has you covered. It contains virtually every element that you’d expect in a professional, and good-looking marketing PowerPoint template. Best of all, it’s absolutely free for download.

Restaurant Marketing PPT Template

marketing strategy and planning ppt

And now, we have a fresh, modern set of 22 unique slides that’s been designed specifically as a restaurant marketing presentation, but can be customized to suit most hospitality or food and beverage businesses. It offers a thousand vector icons, fully editable graphics, and a clean, geometric design.

Free Memphis Marketing Plan PowerPoint Template

marketing strategy and planning ppt

The Memphis marketing plan presentation template is a funky pastel-toned choice for a creative business to use for its next strategy pitch, and comes with 23 unique slides in five color scheme options, with fully editable graphics. It’s available as a free download from SlidesGo.

Free Social Media Marketing PPT Template

marketing strategy and planning ppt

A strong social media presence is essential to any modern business, so it makes sense that social media marketing strategies are commonplace in many larger companies. Utilize this free social media marketing PowerPoint template for your own strategy presentation, available for free from Free PowerPoint Templates Design.

Free Marketing Plan PowerPoint Template

marketing strategy and planning ppt

Finally, we have a straightforward and easy-to-use collection of 26 simple slide layouts that can be arranged and customized to suit any professional needs. With five color schemes, including emerald, orange, pink, red, and yellow, it’s also a great choice if you’re looking for a freebie – you can download it from PowerPointify.

And that’s it! Thanks to our list of the very best marketing plan PowerPoint templates for 2020, your marketing strategy presentation will now have a seriously impressive deck of slides to back up your brilliant content, giving you one less thing to worry about when preparing your project.

Free Marketing Strategy Templates

By Joe Weller | November 21, 2022

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We've compiled marketing strategy templates in a variety of formats that are completely free to download. Each template details a marketing mix and channels that can help you achieve objectives and gain a competitive advantage. 

Included on this page, you’ll find a marketing strategy template , a basic marketing strategy template , and a marketing strategy slide deck template .

Marketing Strategy Template

Marketing Strategy Example Template

Download a Marketing Strategy Template with Sample Data for Excel | Microsoft Word | Google Docs | Google Sheets

Download a Blank Marketing Strategy Template for Excel | Microsoft Word | Google Docs | Google Sheets  

Outline your marketing strategy to achieve campaign objectives with this template. You’ll find space to describe the buyer's buying cycle and unique value proposition. This template also features an expanded marketing mix table to list action, ownership, and cost information for all seven parts. 

Outline your plan to align marketing and business objectives with a variety of free marketing plan templates .

Basic Marketing Strategy Template

Basic Marketing Strategy Template

Download a Basic Marketing Strategy Template for  Microsoft Word | Adobe PDF | Google Docs

Use this basic template to describe your marketing strategy, objectives, competitive advantage, and more specifics in detail. This template features space for a standard four-part marketing mix: product, price, place, and promotion. The bottom table of this template allows you to list the action, owner, date, and cost for the marketing channels your strategy requires for success. 

Engage your target audience and track demand with this collection of free digital marketing plan templates .

Marketing Strategy Slide Deck Template

Marketing Strategy Slide Deck Template

Download a Marketing Strategy Slide Deck Template for  PowerPoint | Google Slides

Present your marketing strategy, objectives, competitive advantage, and more to stakeholders with this slide deck template. You can map the essential seven-part marketing mix, marketing channel descriptions, and cost estimates. Use this marketing strategy template to share important information and get buy-in to your overall marketing plan. 

Check out this collection of free go-to-market strategy and plan templates to ensure a successful product launch.

What Is a Marketing Strategy Template?

A marketing strategy template is a document that an agency uses to describe a marketing plan in detail to stakeholders. These templates map marketing strategies to meet client and customer needs and objectives in order to achieve a competitive advantage.

What Should Be Included in a Marketing Strategy Template?

A marketing strategy template should include details about buying cycles, branding, marketing mix, and more. The template should lay out an action plan that provides an overview of marketing activities that will achieve business objectives. 

A marketing strategy template typically includes the following items:

  • Buyer's Buying Cycle: This section addresses how customers go through a cycle of awareness, consideration, and intent before purchasing a product or service.
  • Unique Value Proposition: This statement describes how a product or service differs from the competition and meets customer needs.
  • Branding: This marketing tool uses brand identity to promote market perception and a positive trust relationship with customers.
  • Marketing Mix: This model outlines a comprehensive strategy into these fundamental marketing terms: product, price, place, promotion, people, process, and physical evidence.
  • Marketing Channels: Firms use channels such as digital advertising, partnerships, social media, and search engine optimization for marketing products or services to consumers.
  • Marketing Budget: A budget strives to earn the highest return on financing for a marketing strategy to achieve sales objectives.

Track the Progress of Your Marketing Strategy with Smartsheet

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

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Storydoc

10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

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13 minute read

marketing strategy and planning ppt

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Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

  • Introduction
  • Market overview
  • Product/service overview
  • Marketing strategy
  • Competitor analysis
  • Performance metrics
  • Action plan
  • Projections
  • Conclusion and next steps

Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples .

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation .

The first 3 slides determine whether people will bounce or read on - make them count:

  • Think deeply about your hook
  • Use the person's name and company logo in the title
  • Prioritize the information that matters most to your audience
  • Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

Template cover with a video

2. Personalization

Personalization is the key predictor of success:

  • Get to know your audience, their needs, and the words they use (Voice of Customer)
  • Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
  • Offer tailored solutions that address the specific needs of your audience
  • Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM .

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

Personalized presentation example

3. Interactive design

Including interactive elements in your presentation increases engagement:

  • Integrate interactive features like videos, tabs, live graphs and charts , calculators, or sliders
  • Use video and animations to illustrate complex ideas
  • Avoid text-heavy slides
  • Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

marketing strategy and planning ppt

Benefits of including interactive elements in your marketing presentation

More decks read in full

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

  • Design for mobile first
  • Use responsive design
  • Simplify your content
  • Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery .

Here's a great example of a mobile-friendly deck:

Mobile-friendly marketing presentation example

5. A clear next step

Making the next step clear and easy boosts conversion:

  • Include a clear call-to-action (CTA)
  • Limit your CTAs to avoid choice overload
  • Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
  • Make the CTA stand out
  • Deliver value first before asking readers to take the next step
  • Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation . You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Marketing presentation example with an embedded calendar

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation

What makes this deck great:

  • Incorporating information on the average reading time reduces your bounce rate by nearly 25% !
  • Using tiered slides allows you to segment the various aspects of your offering. By providing clickable tabs for your audience to navigate, you can ensure that 41% more people will read your entire marketing presentation .
  • The inclusion of image and video placeholders is ideal for demonstrating your product or service in action, enhancing user engagement.

Marketing proposal

  • Incorporating a video into the cover slide elevates engagement by as much as 32% ! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
  • The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
  • Animated lists , as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

  • An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
  • The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
  • The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

  • A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
  • The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
  • Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

  • The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
  • Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
  • The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

  • Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
  • Easily customizable fields allow you to create a polished marketing presentation within minutes.
  • Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

  • The narrator slide serves as the perfect tool to lead your audience through the project details.
  • Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
  • An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

  • The ability to add dynamic variables to personalize your marketing presentation at scale.
  • Versatile slides that can easily be adapted to various industries and use cases.
  • AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

  • Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
  • Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
  • The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

  • The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
  • A completely interactive layout designed to enhance engagement and prolong the average reading time.

The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

Bad presentation example

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

How to write a presentation storyline that creates interest

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

Branded presentation example

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!

2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons , or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.

3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content .

4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart , or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

Grab a template:

marketing strategy and planning ppt

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Marketing Plan PowerPoint Template

The Marketing Plan PowerPoint Template is a special presentation theme designed to communicate marketing plans. This slide deck presents important elements of the marketing plan with appealing graphics and layouts. It will allow presenter to demonstrate business marketing strategies and analytic tools. The SlideModel PowerPoint presentation of marketing plan will let you introduce your business, its solutions, and marketing portfolio. This marketing strategy template benefits all types of businesses, brands, new products, etc. The eye-catching contents of presentation will help presenters engage the audience.

The Marketing Plan is a guideline to promote products or services and grow business. At every step of the way, marketing plan stands out to be the most important tool for businesses. From investors who look at marketing plans to see how company will generate profit to potential business acquirers. Therefore, the Marketing Plan Template features slides to provide clarity on where business is going. The marketing plan gives a holistic view of strategic direction and delivery of results. Moreover, it specifies target market, objectives, timescales, budget, activities and how to achieve them.

The PowerPoint templates of marketing plan are a collection of modern graphics, diagrams, and icons. You can create a clean and professional marketing presentation by using high-quality vector graphics. There are 17 slides starting with company and team’s introduction. It further includes a number of marketing analysis tools that you can use to describe market strategies and new plans. For example, marketing timeline, capitalization, revenue, revenue, client’s testimonies, and global reach demographics.

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COMMENTS

  1. How to Make the Perfect Marketing Plan with PowerPoint

    Get your customized Marketing Plan PowerPoint. A marketing strategy presentation is a fantastic tool to upgrade your team's communication and improve your organizational skills. The idea of a marketing plan is to allow you to take conscious and strategic actions to reach your goal and gain more customers for your business.

  2. The Essential Guide to Marketing Plan Presentations

    Types of marketing plan. The Anatomy of an Effective Marketing Plan. Step 1 - Defining business goals. Step 2 - KPI (Key Performance Indicators) Step 3 - Building a market analysis. Step 4 - Defining the target market. Step 5 - Defining marketing objectives. Step 6 - Building marketing strategies.

  3. 45+ Best Marketing Plan & Marketing Strategy PowerPoint (PPT) Templates

    Influencer Marketing PowerPoint Template. If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It comes with 20 master slides in 2 different sizes. You can also customize the colors, images, and shapes of each slide.

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