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How to Write a Business Plan Cover Letter That Wins Investors

Business Plan Cover Pages

Ayush Jalan

• December 12, 2023

Writing a business plan cover letter is an important part of presenting your business plan to potential lenders and investors when seeking investment. It’s the first thing an interested investor will read, and it’s your chance to make a good first impression.

In this article, we’ll see an overview of what a business plan cover letter is, why it’s important, and how to write it. We’ll also share a template, some examples, and useful tips you can use to write a formal cover letter for your own business plan and make it stand out.

What is a business plan cover letter?

A business plan cover letter is a formal document that accompanies your business plan and serves the purpose of introducing you and your business venture to potential investors or lenders. In other words, it’s a way for you to sell your business idea and show why you believe in it.

In the same way that a job seeker presents a cover letter alongside their resume to an employer in order to get hired, you need a cover letter to go alongside your business plan in order to secure funding or a business loan.

Why is a business plan cover letter important?

Through a cover letter, you show the investor why you are a good fit, what value your business can bring to them, and why they should invest in your company instead of your competitor.

To increase your chances of getting funding, it’s wise to tailor your cover letter based on the investor reading it. This means researching the companies the investor has previously invested in, their risk tolerance, and the values they look for in a business partner.

Although your business plans already details all crucial data, the cover letter should provide a glimpse into the current financial position of your company, including its profitability, debt, projections, and more.

The idea here is to let the investor know what they are getting into and reduce uncertainties. If they like your cover letter, they will be more interested to go through the whole business plan and ask questions before investing .

How to write a business plan cover letter?

Before you start writing a cover letter, make sure you’re done preparing a business plan and that there are no errors in it. A well-written cover letter isn’t going to get you very far if the business plan itself is not properly made.

Once your business plan is ready, follow these steps to write a cover letter:

Step 1. Create a header

The header of your business plan cover letter should include your name, the name of your business, your address, and your contact information. Next, write the date. And finally, write the name of the investor, the institution they are affiliated with, and their address.

If you’re sending the document via email, there’s no need to write a header, and you can jump to addressing the recipient with a formal greeting.

Step 2. Address the recipient

Unless you don’t know the name of the recipient, don’t make the mistake of addressing them as “Dear Investor” as that may give the impression that you haven’t researched the person you’re sending your business plan to.

Addressing the name of the recipient such as “Dear Mr. Green” or “Dear Ms. Jones” sets a good tone and is preferred over a generic greeting.

Step 3. Write a strong opening

The first paragraph of your letter should immediately grab the reader’s attention. This means stating the intent of the letter, the reason you want to work with this investor, and how you will use their money to scale the business.

Explain why you think your business is a good investment opportunity, and mention details such as the type of ownership, legal formation, the structure of the business , its history, and any notable achievements.

Step 4. Support your statements

Claims made without evidence don’t mean much, so you’re going to need to provide some form of data or facts to prove that you’re worth the risk.

This is admittedly hard to do if you’re a startup since most startups fail. That’s why it’s a good idea to track these key startup metrics to assess your financial position and the overall viability of your business idea.

Step 5. Close with an acknowledgment

The last paragraph of a cover letter should emphasize three things: your interest in working with the investor, the value of this opportunity, and the timeline of how you’re expecting things to happen.

Once done, thank the reader for their time, express your eagerness to see their response, and request a meeting to discuss things further. End the letter with a formal sign-off.

Tips for writing a business plan cover letter

Here are some tips for writing a business plan cover letter:

• Keep the letter short and descriptive, no more than one or two pages.
• Use a formal, conversational tone, and avoid using slang, jargon, and contractions. The easier it is to read your letter, the better.
• Address the reader by name, and avoid using “To Whom It May Concern.”
• Mention your professional background, the competency of the management team, and how it all benefits the business.
• If you’ve acquired funding in the past, highlight the individuals, institutions, or banks that have invested in your company.

Business plan cover letter template

[Your Name] [Your Company’s Name] [Your Address] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Company Name] [Investor’s Address] Dear [Name of Investor],

I am writing to request your investment in [Your Business Name]. We are [ brief overview of your business ] and we believe that [Your Business Name] has great potential to be a valuable addition to your portfolio.

[Provide a brief description of your current financial situation and how the funds will be used]

[Mention your unique selling proposition]

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and offer your feedback. We look forward to working with you.

Thank you for your time and consideration.

Sincerely, [Your Name].

Business plan cover letter example

William Cutler Cutler and Colors Co. 132, My Street, Kingston New York 12401 [email protected] February 17, 2023

James F. Miller Miller Industries Pvt. Ltd. 1234 NW Bobcat Lane, St. Robert, Missouri Dear Mr. Miller,

Cutler and Colors is an emerging fashion retailer in New York City specializing in men’s garments, and we’re looking to expand to six more cities in the U.S. by the end of 2023. With your financial support, we project to double our production and strengthen our supply chain efficiency.

We believe Cutler and Colors will be a valuable addition to your portfolio. We currently have $220,000 of our own funds invested in the business and are looking to raise an additional $500,000. The money will be used to hire more staff, set up new stores, purchase new equipment, and advertise online.

By streamlining our supply chain, we intend to undercut our competitors and offer high-quality garments at an affordable price.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We look forward to working with you.

Sincerely, William Cutler

Lure investors with a great first impression

Writing a good cover letter is key when presenting your business plan to potential lenders and investors. Your cover letter should be well-written, professional-looking, and tailored to the interests of the investor reading your business plan.

Be mindful of the length of your cover letter; it should be short enough to retain the reader’s interest and long enough to cover the subject. If you’re sending the cover letter over email, it’s a good idea to follow up after some time in case you don’t get a response.

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Frequently Asked Questions

How long should a business plan cover letter be.

Ideally, your cover letter should not exceed one page; if there’s more to add, a maximum of two pages is considered permissible. That said, it’s usually better to write a shorter cover letter than a longer one.

Can I include statistics in a business plan cover letter?

Yes, you can mention data in your cover letter to support your claims, but don’t overdo it since your business plan already highlights your financials and future projections in great detail.

Can I skip writing a business plan cover letter?

If you’re sending a physical copy of your business plan to an investor or lender, it’s absolutely crucial that you attach a cover letter with it. However, a cover letter is not that necessary if you’re sending it via email as you can simply write a note in the body of the email.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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Popular Templates

How to Write an Effective Business Plan Cover Letter

Written by Dave Lavinsky

Anyone who is seeking investment or a loan should have a well-written and well-researched simple business plan template . It will not only help you to make a good first impression with potential investors and lenders, but it can also provide them with all of the information they need in order to make their decision about funding your business.

Download our Ultimate Business Plan Template here

When approaching investors and lenders, you will want to make sure that you have a cover letter to introduce your business plan. In this article, you will learn what a business plan cover letter is, why it is important, and a proven template for you to use.

A business plan cover letter is a type of professional correspondence that you send with your business plan to introduce yourself and your plan to a potential investor or lender. It is important to make a good first impression with your cover letter, as it is likely the first thing the reader will see.

Why is a Business Plan Cover Letter Important?

The main purpose of the cover letter is to make a good first impression and to sell your business idea. It is also your chance to explain why your business is a good investment or business loan candidate.

Optionally, you can explain why you are approaching the potential investor or lender and what they can gain from investing in your business.

How to Write a Cover Letter Properly

In order to compose an effective cover letter, you should keep several things in mind.

First, try not to exceed a half-page for your cover letter. The person that you are sending it to is likely going through a large stack of business plans, and they don’t have time to read a long cover letter from every business owner in need of funding. It should be long enough to make a good impression, but short enough to create interest to entice the reader to read your business plan to learn more.

Second, you should make sure that your cover letter is well-written and professional-looking. It is important to take the time to draft a good cover letter, in the proper business cover letter format, as it can help to make a positive impression on the reader.

Finally, you should tailor your business plan cover letter specifically for the person or company you are sending it to. If you were sending it to a small business investor, you should mention that. If you were sending it to a bank, make sure to mention your plans for repayment of the loan. 

However, because most business plans are sent to investors or lenders via email, a formal cover letter isn’t always needed. Rather, you can simply put a note in the body of your email.

Regardless of the method of delivery, your contact information should be included, as well as any other important details that will help your reader contact you to talk through your funding options further.

    Finish Your Business Plan Today!

Growthink’s business plan cover letter template.

Below is our sample business plan cover letter template that can either be sent via email or printed:

[Your Name] [Business Name] [Street Address] [City, St Zip]

[Name of Investor/Lender] [Title] [Company] [Address] [City, St Zip]

Dear [Name of Investor/Lender]:

Attached please find the business plan for [Business Name].

I think you will find it very interesting and hopefully a fit with your investment criteria.

If you have any questions or would like to schedule a meeting to discuss further, please email me at [your email address] or call me at [your telephone number].

[Sign here if cover letter sent by mail, fax, or delivered in person]

[Your Name] [Business Name] [Title]

Other Business Plan Cover Letter Examples

Use the cover letter examples below to help inspire you to create your own cover letter for your new business venture or to grow your existing organization.   

Olivia’s Bakery

Dear Investor,

Olivia’s bakery is a family-owned and operated business that has been in operation for over five years. We are a full-service bakery that specializes in creating delicious, fresh pastries, cakes, and breads.

Our bakery has been a staple in the community and we have developed a strong following of customers who appreciate our unique products. Our goal is to continue growing our business by expanding our product offerings and reaching new customers.

We believe that our bakery has great potential and would be a valuable addition to your portfolio. We would be grateful if you could take the time to review our business plan and provide us with your feedback. We would love for you to stop by our bakery and try some of our goods.

Please feel free to call me at 555-555-1212 if you have any questions. I look forward to hearing from you soon.

The Hudson Boutique Hotel

Dear Mr. James Peterson,

The Hudson offers an upscale experience in a smaller city setting with all of the comfort and amenities of home. We offer our guests free Wi-Fi access as well as complimentary breakfast and on-site parking. Our rooms are modern and elegant, and we provide luxury bedding that helps ensure a quality night’s sleep.

Our location at 412 National Street is just two blocks from downtown and within walking distance to several popular restaurants and shops. Please refer to the attached business plan for more information on location specifics. This document also outlines our company philosophy including management team profiles, financial projections, and more.

Thank you for your time and consideration. I am eager to discuss our plans to expand the boutique hotel further with you. Please do not hesitate to contact me at 555-555-1212 should you have any questions or would like to arrange a meeting.

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ABC Widgets Inc.

To Whom It May Concern,

ABC Widgets Inc. is a widget manufacturer that has been in business for over 10 years. We specialize in the production of high-quality widgets for both commercial and residential use. We have a strong reputation for providing an excellent customer experience and our widgets are backed by a 100% satisfaction guarantee.

We are excited to announce that we will be expanding our business and are in the process of constructing a new widget factory. This facility will allow us to increase our production capacity and meet the growing demand for our widgets.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We would also love to schedule a meeting so that we can discuss our expansion plans in further detail.

Thank you for your time and consideration.

My name is John Doe and I am the owner of XYZ Tours, a travel agency based in New York City. We have been in business for over 30 years and specialize in group tours to European destinations.

I am writing to request your support for our organization as we continue to expand operations and reach out to customers nationwide. Our goal is to be the leading tour operator in the Northeast by 2025 and we can achieve this with your help.

With a location just steps from Columbus Circle, XYZ Tours has easy access from Midtown Manhattan making it an ideal destination for tourists from all over the country. As one of our valued partners, you will receive preferred pricing on all of our services including transportation, lodging, and entertainment options.

Thank you for your time and consideration. I would be happy to answer any questions you may have. Please do not hesitate to contact me at 555-555-1212.

Owner, XYZ Tours LLC.

The Smith Corporation

Dear Mr. Brown,

The Smith Corporation is a leading producer of high-quality office furniture. For the past 30 years, we have been committed to providing our customers with the best products and installation services in the industry.

We are pleased to announce that we will be expanding our operations and are in the process of constructing a new production facility. This facility will allow us to increase our production capacity and meet the growing demand for our furniture.

How to Finish Your Business Plan in 1 Day!

Other helpful business plan articles & templates.

5 Steps to Writing a Business Plan Cover Letter [+ Templates!]

Every business plan needs a cover letter. Also known as an introduction, executive summary , or overview, your cover letter is your first impression.

It sets the stage for the rest of the document and tells the reader what to expect. Most importantly, it compels the reader to spend the time it will take to review the plan in full.

But how do you write a cover letter? What should it say?

There will be no guesswork here. We’re covering all of the essential deets to include. Plus, we’ve got templates to make your life easier.

What’s in this guide :

Why your business plan cover letter is important

What to include in your cover letter, how to write your business plan cover letter, 3 business plan cover letter templates.

Without a great cover letter, your business plan will lack context and urgency—making it less likely that your audience will read it.

A cover letter surfaces the most important details from the plan, allowing you to craft a cohesive story. For instance, you might focus your cover letter on your market research findings, your estimated profit margin, or how your company is preparing to achieve your business goal. Essentially, it allows you to direct readers’ attention where you want it to go .

A business plan can also motivate you . Entrepreneurs with completed business plans are 260% more likely to start their businesses. When you write a great cover letter, it can serve as a reminder of why you’re putting in the hard work and keep you on track.

What should you include? That depends on the type of business plan you’re writing. Is this a plan to launch a startup, release a new product, or improve an existing business?

Here are some essential pieces of information to include for different types of plans. (Remember that while the business plan will delve into all the details, the cover letter will summarize the most important information.)

New business plans :

Market research

Problem or opportunity statement

Outline of initial offerings (products or services)

Business and pricing models

Time to profitability

Business risks and mitigation plans

Competitive landscape

New product launches :

Product landed cost

Product price for each channel (wholesale, DTC, Amazon, etc.)

Projected profit margin for each channel

Product branding and marketing plan

Plan for product validation and prototyping

Business improvement projects :

Current state of the business

Opportunities for growth

Opportunities for expense cutting

Opportunities for process or productivity improvements

Prioritization of improvement projects

Project goals

Project timelines

Third-party service pitches :

Client goals and objectives

Service scope

Service deliverables

Project or implementation timelines

Expected outcomes

In most cases, the cover letter should fit within one page, but for very long business plans, you might need a page and a half or even two pages to fit the overarching story you want to convey.

You should address the cover letter to your intended reader. That might be a loan officer for a business loan, a potential investor, a business partner, or a client.

Business plan cover letter example

Cover letter examples can offer inspiration and provide a jumping point for your writing.

Here’s an example of a cover letter for a business consulting plan :

Notice how the example focuses heavily on the pain points of running a business: working hard, listening carefully, watching cash flow, etc. The cover letter makes the point that when you’re in the weeds of your business, it can be tough to envision the big picture and steer the ship.

Above all, a cover letter should be compelling. So make sure to include illustrative language, metaphors, clear pain points, and goals to bring the proposed plan to life.

Your cover letter is one of the most important sections of any business plan or business proposal . Follow these simple steps and writing tips to win over stakeholders.

Step 1. Write your business plan first

It’s nearly impossible to write a great cover letter without writing your business plan first. Why? Because your cover letter surfaces the key points from the plan so readers know why they should read the plan and what to focus on.

To write an excellent business plan, you must first begin with research. You might put together a small focus group, interview target customers over the phone, assess a handful of competitor products, and analyze influencers’ social media content within your industry.

Now that you’ve done your research, you can start writing your plan.

Make sure to include these sections:

Market problem

Your proposed solution

Your business model

Target customers

Marketing plan

Your competitive advantage

Financial projections

Required funding

Step 2. Write a strong introduction paragraph for your cover letter

Now it’s time to write the perfect cover letter.

While your cover letter will summarize a variety of points, the first paragraph should have a clear focus. It shouldn’t bounce all over the place, but should make a single compelling argument. You can start with the market opportunity, the unmet customer expectations, the prospective client’s key pain points, or the stellar profit margin your business plan is proposing.

And remember that a good hook makes the reader want to keep reading. So spend plenty of time coming up with a great first sentence that will creatively lead into your opening argument.

Step 3. Write your supporting paragraphs

The next step is to write the supporting paragraphs that drive home your key argument.

For example, if your opening paragraph states that your business plan will address a $1 billion dollar market opportunity, then the remaining paragraphs should clarify the market need (what do customers expect and why haven’t your business competitors risen to the challenge?), how you will address that need (what products or services will you offer?), and what you need from the reader (an investment, a loan, their experience as your co-founder, etc).

Consider using bullet points to quickly list out important details like market research findings, product launch plans, or business goals.

Step 4. Revise your cover letter

Don’t expect to knock it out of the park on the first try. Give yourself time to revise the cover letter over a couple of days. When you take a break before editing , you’re able to look at your writing more objectively—almost as if it was written by someone else. You also allow yourself the space to come up with creative, fresh ideas for hooks, key arguments, etc.

Step 5. Double check that the rest of the business plan follows suit

And lastly, you need to check that your cover letter matches your business plan (and that your business plan matches your cover letter) . This song-and-dance might take some time because whenever you add new info to your business plan, you need to consider if it’s important enough to be featured in the letter. And anything you add to your letter certainly needs to be covered in the plan.

Your reader is going to want to find more details within your business plan, so make sure you’re titling sections clearly. For instance, if you mention “market research” in your cover letter, then title the matching section the same way. Your cover letter serves as a reference point for what readers should hunt for in the plan, so keep that in mind when you’re formatting and adding the finishing touches.

A business plan is most commonly written when starting a new business. But documented plans are also useful when launching a new product, embarking on a big project, or pitching a service. These cover letter templates can be adapted for just about any use case.

1. Accounting plan cover letter template

If you’re sending your business plan to potential investors, lenders, or someone else you’re trying to convince, this template may be helpful. It’s short, to-the-point, and full of confidence.

2. Investing plan cover letter template

This cover letter template is perfect for new business plans in the investing, fintech, and financial services industries. It hones in on the core pain points of amateur investors in need of financial planning.

You can adapt the pain points shared into more of a summary of your market research and the target audience’s needs. Or, you can use this template to pitch financial services directly to potential clients, making sure to include the details of the services in the rest of the plan.

3. Business project cover letter template

This project proposal template can easily be adapted for any business plan, product launch, or operational improvement project. The cover letter is written with compelling language that clearly states the needs and challenges of the project, as well as how you will address them.

To make this template your own, start by summarizing the risks of the project, and then segway into how your business plan mitigates those—whether through hiring, training, project management, software implementation, or a combination of these and other strategies.

Send business plans and proposals that get accepted

Whether you’re sending documents to investors, partners, clients, coworkers, your boss, or other stakeholders, one thing is certain: you want your plan to be accepted.

By analyzing over a million business proposals and plans sent with our software, we found that documents are more likely to close when they include images, e-signatures, intake forms, and editable pricing tables. With Proposify , you get all of these features plus viewing analytics, so you can check when your emails and plans have been viewed. This will help you know who to follow up with to close the deal.

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How to Write a Business Plan Cover Letter

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 20, 2023 Updated on December 12, 2023

Congratulations! You’ve finished your business plan , and now you’re looking to send it out to potential backers. Great work. But there is one last hurdle before you move forward, and that’s writing a cover letter to introduce yourself and your business and convince people to dig into your business plan. 

It needs to quickly capture readers’ attention and interest, which means it needs to be very well written. But don’t worry, this handy guide outlines how to craft a business plan cover letter that will give you and your venture the best chance of success. 

• Why Is a Cover Letter Important?

A cover letter is like an elevator pitch – it’s your opportunity to attract investor interest and persuade them to investigate further. Basically, you’re selling your business idea in just a few paragraphs.

But keep in mind that most investors receive hundreds of business plans every month, most of which they never read. Thus, your cover letter needs to break through the noise and grab their attention.

• What to Include in Your Business Plan Cover Letter

Your cover letter needs to be brief, just half a page or so. This means you need to quickly get to the point. 

Start with a header that includes your name, the name of your business , and contact information. Next comes the name and address of the recipient, followed by a greeting line, which should also mention the person’s name.

Grab Their Attention  

Grab their interest immediately with a sentence or two highlighting this fantastic business opportunity. If you met them while networking, briefly mention that before detailing your vision – the problem your business solves and how. Keep it brief, and make it compelling.

Why Will Your Business Be Unique?

Next, explain exactly what will make your business stand out. Do you have intellectual property?  A unique value proposition or competitive advantage ?  Choose what you think is the single most compelling point in your business plan and explain it in detail.  

Who Are You?

Briefly touch on the skills and experience that will help you execute your business plan. If you have partners, briefly mention their qualifications as well. Avoid being overly self-promotional.

Close It Out

End by thanking them for their time and proposing a follow-up, whether it’s scheduling a call or a future email. Offer to send additional information and answer any questions they may have.

• Business Plan Cover Letter Template

[Your Name] [Your Address] [City, State ZIP Code] [Your Email Address] [Your Phone Number] [Today’s Date]

[Recipient Name] [Recipient Title] [Company Name] [Address] [City, State ZIP Code]

Dear [Recipient Name],

I am writing to introduce our company, [Your Company Name], and to present to you our business plan that outlines our mission, objectives, and strategies for [specific purpose, e.g., expansion, new product launch, etc.].

Our team has worked diligently to create a comprehensive plan that we believe not only aligns with the current market trends but also capitalizes on future opportunities. We have taken into consideration the challenges that we might face and have developed strategies to navigate them.

In the enclosed business plan, you will find:

• Executive Summary : A brief overview of our company and the main objectives of this plan.
• Market Analysis: An in-depth look into our target market , its size, and growth potential.
• Products/Services: Detailed descriptions of our offerings and their unique selling points.
• Marketing Strategy: Our approach to reaching our target market and driving sales.
• Financial Projections: Expected revenues, costs, and profitability for the next [X years/months].

We are confident that our business plan provides a clear and attainable path for [Your Company Name] to achieve its objectives. We invite you to review the document and would be more than happy to address any questions or concerns you might have.

Thank you for considering our proposal. We look forward to the possibility of working with you and appreciate your time and consideration.

[Your Name] [Your Title/Position] [Your Company Name]

• Business Plan Cover Letter Example

John Doe 123 Apple Lane Los Angeles, CA 90001 [email protected] (123) 456-7890 September 13, 2023

Mr. Richard Smith Investment Manager Capital Ventures Ltd. 456 Orange Street Los Angeles, CA 90002

Dear Mr. Smith,

I am writing to introduce our company, TechGuard Solutions, and to present to you our business plan that outlines our mission, objectives, and strategies for expansion into the European market.

Our team has devoted countless hours to crafting a comprehensive plan that aligns with the technological advancements of the current age and seizes potential market opportunities in Europe. Recognizing the challenges of entering a new market, we’ve developed robust strategies to ensure our success.

• Executive Summary: A brief snapshot of TechGuard Solutions and our vision for European expansion.
• Market Analysis: An exploration of the European tech market, emphasizing its growth potential.
• Products/Services: Detailed descriptions of our cybersecurity tools and their significance in the current digital age.
• Marketing Strategy: Our blueprint for penetrating the European market and establishing a strong presence.
• Financial Projections: Forecasts of our revenues, costs, and profitability for the next 3 years in Europe.

We are optimistic that our business plan illustrates a clear and achievable route for TechGuard Solutions to thrive in Europe. We invite your insights and feedback on our proposed strategy.

Thank you for considering our proposal. We are eager to embark on this journey and hope to collaborate closely with partners like Capital Ventures Ltd.

John Doe CEO TechGuard Solutions

Even though a business plan cover letter needs to be short, it’s wise to take all the time you need to make sure it’s perfectly crafted. The future of your business could depend on it! So once you’ve written a solid draft, show it to people you trust to get their feedback and make changes as needed.

A good cover letter will convince readers that this is a business plan they simply must read. And if you’re able to do that with major investors, your business has a great shot at success.

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Business Plan Cover Letter Sample: Free & Customizable

In this article, I will guide you through a step-by-step process to write an effective business plan cover letter, peppered with insights from my personal experience. Including a customizable template.

Key Takeaways: Understand Your Audience: Tailor your cover letter to the interests and needs of the reader. Be Clear and Concise: Keep your cover letter succinct, focusing on key points. Highlight Key Aspects: Emphasize the unique selling points of your business. Personalize Your Approach: Share a bit of your entrepreneurial journey to create a connection. Follow a Structured Format: Use a template to ensure all critical elements are covered. Proofread and Edit: Ensure your cover letter is free from errors and is polished.

Step-by-Step Guide to Writing a Business Plan Cover Letter

Step 1: understand your audience.

Before you begin writing, it’s crucial to understand who will be reading your cover letter. Tailoring your message to the interests and concerns of your audience can significantly increase your chances of making a positive impression.

Step 2: Start With a Strong Opening

Begin with a compelling introduction that grabs the reader’s attention. Mention your business’s core value proposition and how it addresses a specific need or opportunity in the market.

Step 3: Outline Your Business Plan

Briefly describe what the reader can expect to find in the business plan. Highlight key sections, such as the market analysis, financial projections, and strategic direction.

Step 4: Share Your Unique Story

Inject a personal touch by sharing a brief narrative of your entrepreneurial journey. This helps create a connection with the reader and adds a human element to your business proposal.

Step 5: Call to Action

Conclude with a clear call to action, inviting the reader to delve into your business plan for more detailed information.

Step 6: Close with a Professional Sign-off

End your cover letter with a professional closing statement and your signature.

Template for a Business Plan Cover Letter

[Your Name] [Your Position] [Your Contact Information] [Date]

[Recipient’s Name] [Recipient’s Position] [Company Name] [Company Address]

Dear [Recipient’s Name],

I am pleased to present you with the business plan for [Your Company’s Name], a venture poised to [briefly state your value proposition]. Our business addresses [specific need or opportunity] by [brief explanation of your solution].

Enclosed, you will find a comprehensive plan outlining our market analysis, product/service offerings, competitive landscape, and detailed financial projections. Our team is committed to [briefly mention your commitment or mission], and we are excited about the potential to [state the potential impact or success of your business].

My journey to this point has been [share a brief personal story or insight], and I am passionate about the opportunity we have to make a difference in [mention the industry or sector].

I invite you to review our business plan and welcome any questions or feedback you may have. I am keen to discuss how we can collaborate to turn this vision into reality.

Thank you for considering [Your Company’s Name]. I look forward to the possibility of working together.

[Your Name] [Your Position]

Personal Tips from Experience

• Be Authentic: Authenticity resonates. Share genuine insights or stories about your journey to establish trust and connection.
• Keep It Relevant: Focus on information that directly supports your business’s value proposition and goals.
• Follow Up: Don’t hesitate to follow up after sending your business plan and cover letter. It shows initiative and interest.

I hope these insights and steps help you craft a compelling business plan cover letter that resonates with your audience. I’d love to hear about your experiences and tips as well. Feel free to share your thoughts and questions in the comments below.

Frequently Asked Questions (FAQs)

Q: what is the purpose of a business plan cover letter.

Answer: The business plan cover letter serves as a formal introduction to your business proposal. It provides a brief overview of what the reader can expect inside the business plan, sets the tone for your presentation, and aims to persuade the reader to delve deeper into the document. 

Essentially, the business plan cover letter is your first opportunity to make a strong impression.

Q: How is a business plan cover letter different from a business plan executive summary?

Answer: While both the business plan cover letter and executive summary provide introductory information, they serve different purposes. The business plan cover letter is a brief letter addressed to a specific individual, introducing your business proposal and highlighting its significance. 

On the other hand, the executive summary is a section within the business plan that provides a concise overview of the entire plan, touching on key aspects like the business model, market analysis, financial projections, and strategies. 

Think of the business plan cover letter as an invitation to read the plan, while the executive summary offers a snapshot of its content.

Q: Should the business plan cover letter be attached to the business plan or sent separately?

Answer: Ideally, the business plan cover letter should be attached to the front of the business plan, especially if you’re submitting a physical copy. 

If you’re sending your business plan via email, the business plan cover letter can be written directly in the body of the email, with the business plan attached as a separate document. 

Either way, the business plan cover letter is meant to be the first thing the recipient sees, setting the stage for the detailed plan that follows.

Q: How long should a business plan cover letter be?

Answer: A business plan cover letter should be concise and to the point, typically not exceeding one page. Its primary goal is to captivate the reader’s attention and motivate them to review the entire business plan. 

It’s essential to maintain brevity while ensuring that the main points—like the purpose of the business, its potential, and the reason for reaching out—are effectively communicated.

Q: Can I use the same business plan cover letter for multiple recipients?

Answer: While the core content of your business plan cover letter might remain consistent, it’s crucial to personalize each letter for its specific recipient. 

Addressing the recipient by name, referencing their company, and mentioning any shared connections or mutual interests can make your letter stand out. A tailored approach shows that you’ve done your research and genuinely value the potential relationship, rather than sending out generic, mass-produced letters.

Q: Are there professionals who can help write a business plan cover letter?

Answer: Yes, there are many professional services and consultants who specialize in business planning and proposal writing. These experts can craft a compelling business plan cover letter tailored to your business and target audience. 

It’s worth considering their expertise, especially if you’re unfamiliar with creating such documents or want to ensure the best possible first impression.

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A business plan is an important document for your business. The business plan should be created before you launch your new business venture, and you should review every few months to make sure you're implementing all your plans and don't need to make alterations. When you send your business plan to banks or other financial institutions in an attempt to receive a loan for your business, include a professional cover letter with the business plan.

Type your name, the name of your business and your contact information at the top of the cover letter so the bank can get back in touch with you easily. Include your business address, office number, cell number and the email address you check most frequently.

Type the recipient's name, title, bank name, location and address after your information. It's important to include the recipient's name. If you're not sure who will receive the cover letter and business plan, call the bank and ask.

Type the date you plan to send the business plan cover letter under the recipient's information.

Include a professional greeting addressed to the recipient, such as "Dear Ms. Smith."

Explain in the first paragraph that you're sending the banker your business plan and that you hope the bank will consider providing you with a loan. Tell her that the business plan is attached and that you'd appreciate her consideration.

In the next paragraph or two, describe reasons for opening your business. You should include details about your financial plan, such as how much money you already have to invest in your business and how much you plan to profit in the first year or two. Talking about your profits and careful financial planning shows the bank that your business is a worthwhile investment.

Thank the recipient for her time and consideration in the final paragraph. Let her know that you would appreciate it if she would review your business plan. Tell her you are available to come in and discuss your business plan further.

End the letter with a professional closing, such as "Sincerely," and type your name three or four lines after the closing. Sign your name in the space between the closing and your typed name after you print out the cover letter.

• MasterPlans: Business Plan Cover Letter

J. Johnson has been completing freelance writing work since September 2009. Her work includes writing website content and small client projects. Johnson holds a degree in English from North Carolina State University.

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Business Cover Letter Example & How-To Guide in 2024

You’re a master of negotiation.

You can analyze a balance sheet in your sleep, and you've got industry know-how down to a science.

But all your business acumen evaporates when you’re staring at a blank screen, trying to draft your cover letter.

Your career centers on effective communication and strategy, and yet this is the one place you’re lost.

Don’t worry. We know your struggle, and we’re here to help.

In this article, we’re going to teach you:

• What a Job-Winning Business Cover Letter Looks Like
• 5 Steps to Writing a Flawless Business Cover Letter
• 3 Essential Cover Letter Tips for Business Professionals

Let’s get started.

Business Cover Letter Example

5 Steps for the Perfect Business Cover Letter

You've just seen a top-notch business cover letter that's sure to get noticed.

Now it's your turn to learn how to write a cover letter that shows off your skills and lands you that job! Just follow the steps we're about to dive into:

#1. Put Contact Information in the Header

Start your business cover letter by putting your contact details at the top, just like you would on your resume header . Here's what you should have up there:

• Full Name. Place your full name near the top corner of the page.
• Job Title. Use the exact title mentioned in the job ad you're applying for. With hiring managers juggling multiple roles, being specific helps them, which helps you.
• Email Address. Go with a professional email. Ditch quirky emails you might have had in your younger days. For example, [email protected] is a no-go, but [email protected] works just fine.
• Phone Number. Make sure it's a number where you can be reached easily. If the job is international, include the dialing code.
• Location. Your city and state (or country) are enough. But if you're looking for a remote role or planning to move, make that clear in both your resume and cover letter.
• Relevant Links (optional). Adding links to any important websites or social media profiles, like LinkedIn, is always a good idea.

After sorting out your details, focus on the hiring manager's contact information :

• Company Name. Write down the company's name.
• Hiring Manager’s Name. Include the hiring manager’s name, if you can find it.
• Hiring Manager’s Title. If you find out the hiring manager’s exact job title, say, the Director of Business Development , use that title instead of just "Hiring Manager."
• Location. Add the city and state (or country) of the company, especially if they have multiple locations. You can add the street address if you want to be super specific.
• Date (optional). Including the date you wrote the cover letter adds a professional flair.

#2. Address the Hiring Manager

Once you've got all your contact details down, it's time to address the person who'll be reading your cover letter .

Trust us, "To Whom It May Concern" is not how you want to start your first impression.

Do a little homework first. Look up the company website, the job ad, or their LinkedIn profile to find the person who’s hiring for the job you’re after. You should be able to find their name somewhere and add it to your cover letter.

Then address them by using "Mr." or "Ms.", followed by their last name. If you're not certain about their gender or marital status, their full name works fine. For instance:

• Dear Mr. Thompson  
• Dear Alex Thompson

But if you couldn't find any information on the hiring manager or the head of the business department you’re looking to join, no worries. You can still address your letter to the team or the company at large:

• Dear Business Department  
• Dear Hiring Team  
• Dear Human Resources Team  
• Dear Head of Business

#3. Write an Eye-Catching Opening Statement

Hiring managers spend just a few seconds on each application before deciding if it’s worth reading more into it.

That's why nailing the start of your cover letter is key, especially when you're eyeing a business role. Lead with why this job catches your eye and some of the skills you’re bringing. Showing real enthusiasm for the role or the field can also make a hiring manager take a second look.

Doing your homework about the company pays off. The better you understand them, the more you can show how well you'd fit their culture. It's a strong signal that you're not just throwing applications left and right but are genuinely keen on this specific role.

Depending on your career stage, you might want to start your business cover letter with a standout achievement or any skills that make you a shoo-in for the job. Just keep it short and sweet. The goal here is to spark interest, so the hiring manager will read the rest of your letter.

#4. Use the Cover Letter Body for the Details

The core part of your cover letter is your chance to shine as a business professional . Here, you want to go beyond the bullet points on your resume to really sell your skills and experience.

And don't just repeat your resume. Use this space to highlight what sets you apart from the competition. If you have any big wins in the business world, this is where you want to mention them. Take cues from the job ad to tailor your letter accordingly. 

For example, if you're applying for a role that requires strong analytical skills, focus on achievements from your past that prove you've got what it takes. Instead of talking about general leadership qualities, point out how you've used analytics to drive business growth.

Being knowledgeable about the company you're applying to can earn you extra points. If you're familiar with their market presence or have insights into their business model, weave that into your letter. It makes the hiring manager see you as a more suitable candidate when compared to the rest.

Make sure your enthusiasm shines through your entire letter, so it’s obvious you want this job, not just a job. Express your excitement for the role and be confident in stating how you can add value to their team with your unique skills and experience.

Looking for more inspiration? Check out our other cover letter examples !

#5. Wrap It Up and Sign It

Nailing the conclusion of your cover letter is essential. You want to assure the hiring manager that they've made the right choice in reading your application to the end.

Write a brief conclusion to your cover letter so you can recap why you're the ideal candidate for the business role you’re targeting. Briefly reiterate some of your most relevant skills, but don’t go overboard. The idea here is to summarize your key selling points.

Then add a call to action. This could be an invitation for the hiring manager to further discuss your application or to arrange an interview. This leaves a lasting impression and nudges the hiring manager to do something, which increases your odds of progressing to the next step.

Lastly, sign your business cover letter like a real professional. Just pick an appropriate closing line and sign your name underneath. Here's a sample:

Feel free to contact me at your convenience so that we may arrange an interview and further discuss how I can contribute to your business goals.

Warm regards,

Alex Johnson

If "Warm regards" feels too clichéd, other professional yet approachable options include:

• Yours sincerely,
• Yours truly,
• Thanks for your time,

3 Essential Business Cover Letter Tips

You already know the basics of crafting a solid business cover letter.

Now, let's take yours to the next level with some tailored cover letter tips for the business world.

#1. Match Your Resume

Your cover letter should echo the professionalism of your resume.

Presentation skills matter, and your application is the first place you get to showcase yours. If your resume and cover letter don’t pair well, you could come off as an unpolished candidate.

Make sure your text is positioned neatly on the page, and keep the font uniform all the way through. Just as you'd handle a business proposal, pay attention to those page margins and the line spacing. And while you’re at it, remember to keep it brief—an ideal cover letter is always one neat page.

Or Use A Cover Letter Template Instead

Are you trying to get your application out there as soon as possible?

Our resume builder is a lifesaver. Use it to create the best business resume in minutes, and grab one of our matching cover letter templates to complete your application. 

Every one of our templates is designed with feedback from hiring managers from around the globe, so they meet all industry standards and give your application a sleek, professional look.

#2. Mention Skills

Hiring managers want to know what you can bring to the table, and there’s no better way to show them than by mentioning your skills.

Your business cover letter should always include the most essential skills from your resume . Your skills tell the hiring manager what you can do and how much they might need to train you. But only if you mention your skills in the right way.

Don’t just toss them in there randomly, like a salad. Connect the dots for the hiring manager by weaving a narrative that backs up every skill you mention. For example, if you're good at data analysis, explain how that skill helped improve a past employer's quarterly earnings. 

The key here is relevance. Discussing your skills in context shows you're not only skilled but also aware of how those skills can benefit the company. It paints a picture of you as a well-rounded candidate who’s both qualified and ready to hit the ground running.

#3. Proofread the Final Draft

Never underestimate the importance of proofreading your cover letter.

A single typo or grammatical error might seem small, but to many hiring managers, it can scream "carelessness”—a crucial cover letter mistake for any candidate who claims to have “an eye for detail”.

Hundreds of applications get tossed aside for the same reason. So, to make sure your business cover letter is spotless, take the time to read it multiple times. Consider asking a friend for a fresh perspective, just in case you missed something yourself.

We recommend you also use a spell-checking tool like Grammarly . Don’t trust it blindly, though - you should always take the time to decide for yourself if it’s correct. Clean and polished writing shows professionalism, which can make all the difference in your application's success.

Key Takeaways

And that’s all there is to writing your business cover letter!

Hopefully, we’ve inspired you, and you’ve prepared your application for that job you’ve been eyeing.

But before we say goodbye, let’s do a brief recap of what we mentioned:

• The top of your business cover letter should have a header where you include your contact information as well as the hiring manager’s. Just make sure it’s factually correct.
• Your opening paragraph should be captivating, or else the hiring manager might not bother to read more of it. Mention why you’re writing and be enthusiastic, so it shows you’re genuinely interested.
• The body of your cover letter should include the bulk of your sales pitch. Focus on your relevant achievements, qualifications, and skills and how they relate to the job you’re after.
• Make sure your cover letter matches your resume. This shows a professional touch, and it helps the hiring manager pick out your application from all the rest.

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• How to Use Your Business Plan Most Effectively
• The Basics of Writing a Business Plan
• 12 Reasons You Need a Business Plan
• The Main Objectives of a Business Plan
• What to Include and Not Include in a Successful Business Plan
• The Top 4 Types of Business Plans
• A Step-by-Step Guide to Presenting Your Business Plan in 10 Slides
• 6 Tips for Making a Winning Business Presentation
• 12 Ways to Set Realistic Business Goals and Objectives
• 3 Key Things You Need to Know About Financing Your Business
• How to Perfectly Pitch Your Business Plan in 10 Minutes
• How to Fund Your Business Through Friends and Family Loans and Crowdsourcing
• How to Fund Your Business Using Banks and Credit Unions
• How to Fund Your Business With an SBA Loan
• How to Fund Your Business With Bonds and Indirect Funding Sources
• How to Fund Your Business With Venture Capital
• How to Fund Your Business With Angel Investors
• How to Use Your Business Plan to Track Performance
• How to Make Your Business Plan Attractive to Prospective Partners
• Is This Idea Going to Work? How to Assess the Potential of Your Business.
• When to Update Your Business Plan
• How to Write the Management Team Section to Your Business Plan
• How to Create a Strategic Hiring Plan
• How to Write a Business Plan Executive Summary That Sells Your Idea
• How to Build a Team of Outside Experts for Your Business
• Use This Worksheet to Write a Product Description That Sells
• What Is Your Unique Selling Proposition? Use This Worksheet to Find Your Greatest Strength.
• How to Raise Money With Your Business Plan
• Customers and Investors Don't Want Products. They Want Solutions.
• 5 Essential Elements of Your Industry Trends Plan
• How to Identify and Research Your Competition
• Who Is Your Ideal Customer? 4 Questions to Ask Yourself.
• How to Identify Market Trends in Your Business Plan
• How to Define Your Product and Set Your Prices
• How to Determine the Barriers to Entry for Your Business
• How to Get Customers in Your Store and Drive Traffic to Your Website
• How to Effectively Promote Your Business to Customers and Investors
• What Equipment and Facilities to Include in Your Business Plan
• How to Write an Income Statement for Your Business Plan
• How to Make a Balance Sheet
• How to Make a Cash Flow Statement
• How to Use Financial Ratios to Understand the Health of Your Business
• How to Write an Operations Plan for Retail and Sales Businesses
• How to Make Realistic Financial Forecasts
• How to Write an Operations Plan for Manufacturers
• What Technology Needs to Include In Your Business Plan
• How to List Personnel and Materials in Your Business Plan
• The Role of Franchising
• The Best Ways to Follow Up on a Buisiness Plan
• The Best Books, Sites, Trade Associations and Resources to Get Your Business Funded and Running
• How to Hire the Right Business Plan Consultant
• Business Plan Lingo and Resources All Entrepreneurs Should Know
• How to Write a Letter of Introduction
• What To Put on the Cover Page of a Business Plan
• How to Format Your Business Plan
• 6 Steps to Getting Your Business Plan In Front of Investors

What To Put on the Cover Page of a Business Plan Use this checklist to ensure you've included all the essential elements in your cover page.

By Eric Butow • Oct 27, 2023

Opinions expressed by Entrepreneur contributors are their own.

This is part 7 / 8 of Write Your Business Plan: Section 6: Getting Your Business Plan to Investors series.

You've sent a letter of introduction and the recipients have indicated that they'd like to see your business plan, the next step is to send a cover letter, which is a brief correspondence stating that you are including the business plan that the recipient has acknowledged and asked you to send it over.

The cover letter goes in the email that includes the plan or on top of a hard copy and thanks the recipient for agreeing to look at the plan. Think of it as a brief note to accompany the plan and express gratitude to the recipients for taking a look.

Why is this important? The first thing anyone looking at your business plan will see is the cover page. After that, they may never look at it again.

Related: How to Write a Letter of Introduction

What to Include on a Cover Page

A few cover page components are essential, whether you are using an email or sending a hard copy. You should have your company name, address, phone number, email address, Twitter handle, and other contact information. Other good items to include are the date as a notice that this is a business plan.

• Format this information in a large, black, easily readable font. Above all else, you want a plan reader to know which business this plan is for and how to contact you.
• If you have a striking, well-designed corporate logo, it's also a good idea to include that on the cover page. A corporate slogan, as long as it's not too long, is also a good identifying mark that does something to communicate your strategy as well.

While it's tempting to put all kinds of stuff on the cover page, you should probably resist the urge. Your business concept, the amount you're trying to raise, and other details can go on the inside. The cover page must identify the company. More than that is likely to be too much.

Related: Why You Shouldn't Send Your Business Plan to Investors

More in Write Your Business Plan

Section 1: the foundation of a business plan, section 2: putting your business plan to work, section 3: selling your product and team, section 4: marketing your business plan, section 5: organizing operations and finances, section 6: getting your business plan to investors.

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Free Cover Letter Sample for Business Plan 

Table of Contents

If your business plan cover letter is good enough, an investor may express interest in funding your business. Writing a cover letter yourself is beneficial because you can use your ideas to flesh it out.

You can use the  cover letter for business plan sample  in this guide as a template to write a winning cover letter. 

Great cover letters are vital in attracting investors to fund your business. To make a good impression on potential investors, you must write a compelling cover letter. Your cover letter should reflect your idea and the value you can bring to the investor.

You don’t have to be a writer to craft a captivating cover letter. Only edit the templates in this article to suit your needs and match your business details!

What Is A Business Plan Cover Letter?

A cover letter for business plan is a professional write-up that contains details of yourself and the business you plan on venturing into. It is a brief introduction that outlines your plans or goals . Your cover letter should intrigue an investor since that is their first read.

A professional cover letter will feature a professional tone, relevant but concise information, and an appropriate ending.

Importance of A Business Plan Cover Letter 

A business cover letter allows you to impress the Investor and display your ability to execute your plan . It gives an understanding to the Investor about what you want to do. And how you plan to implement it in the best way possible. 

You intend to sell out an idea; use the cover letter to make them see why they should invest in your plan. 

Cover Letter for Business Plan Sample 

When writing a cover letter for a business plan, keep it short. Whoever you intend to send it to; will have other things going on around them. This means they may not have the time to read a lengthy cover letter. Your goal should be to build their interest. To achieve that, you have to write professionally. 

The following are some cover letters for a business plan to guide you.

The format.

[Your name]

[Your street address], [Your city], [Your state] [Your zip code]

[Your website URL] – [Your email address]

[Investor’s title]

[Investor’s company name]

[Investor’s city], [Investor’s state], [Investor’s zip code]

Dear [Name of Investor]:

[Introduce yourself and your business].

I have attached the business plan for [business name] to this mail.

You will be intrigued by it and may consider it a fit for your investment.

If you want us to talk about it, we can schedule a meeting one of these days.

Please, you can send me an email via [your email address] or give me a call at [your phone number]

[Your signature]

[Your title]

Example 1 [Jay’s cakes]

Dear Investor,

Jay’s Cake is a business that has existed for three years. We are a baker group making all kinds of cakes for birthdays, weddings, anniversaries, and households. Our cake bakery has grown over the years, and we have a large number of following by customers who enjoy our cakes. We want to expand our business by making more cakes to reach other communities.

Our cake bakery will be an excellent addition to your portfolio. We will be glad if you can go through our business plan. You can visit our cake bakery to try out some of our customers’ favorites.

Please you can call us anytime at 432-331-5321 for further details. I await your feedback.

Jay’s cakes

Example 2: Blue Estate.

Dear Mr. Peter,

The blue estate is a modern city of well-built houses with the comfort of home. Most of our houses are taken because people love their structures and designs. We are located at 321 Blue Street in town, close to the popular marvel suites. 

Please, see the attached business plan for more details on the location. The document also has our financial projections and team profile.

Thank you for your attention. I can’t wait to further discuss my plans with you. Please, contact me at 532-123- 2214.

Blue Estate.

Example 3: The Jordan’s corporation.

Dear Mr. White,

The Jordan Corporation is a producer of quality office furniture. For the past 15 years, we have provided customers with top-notch products and installation services in the industry.

We are glad to announce that we want to expand our operations and set up a new production corporation. This will enable us to meet the high demand for our quality furniture.

Attached is a copy of our business plan for your perusal. We would appreciate it if you could take the time to review our plan. Your feedback is important to us. And if you would like a physical meeting, do let us know, so we can schedule to discuss the project.

Thank you for your time and consideration.

The Jordan Corporation.

When writing a business plan cover letter , make it short. Your cover letter should be at most two pages, but it can be less. 

From the beginning of your cover letter, you should mention your business plan and that you have attached it. State how an investor will benefit from your business if they invest. Use a conversational tone for your cover letter. Avoid the use of slang but make the introduction of your business plan interesting.

You can use the  cover letter for business plan sample  above or adjust it to fit your plans perfectly. 

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Business Cover Letter Samples & Examples That Worked in 2024

Creating a business cover letter that's convincing enough to provoke interest and spark curiosity requires a certain finesse. It's definitely not a walk in the park, but with the right guidance, you can pen an excellent cover letter that stands out. 

In this comprehensive guide, we’ll expose you to the secrets of crafting a compelling business cover letter that gets results. Filled with useful tips, examples, and well-articulated guidelines, this guide promises to be your trusty companion in your job hunt journey.

Now, let’s delve into:

• Formatting your business cover letter properly
• Writing an effective header
• Crafting a compelling cover letter headline
• Customizing the greeting of your cover letter
• Building a strong introduction for your business cover letter
• Making your business skills and accomplishments stand out
• Writing a persuasive conclusion
• Avoiding common mistakes on a business cover letter
• Average salary and job outlook for business professionals
• Business resources for job seekers

1. How to properly format your business cover letter

A well-structured business cover letter goes beyond impressive content. Equally crucial is how you package your message, here's how to do it right:

• Consistent font and size: Stick to a single, professional font type throughout your cover letter. Typical business-standard fonts include Times New Roman, Arial, and Calibri at font sizes 10-12.
• Appropriate margins: Set 1-inch margins on all sides to give plenty of white space, making your letter easier to read.
• Single spacing: Ideally, keep the body of your cover letter single-spaced with a space between each paragraph. 
• Contact information: At the top-left corner of your cover letter, include your full name, address, phone number, and email address. For email cover letters, this information can go after your signature.
• Clear sections: Divide your cover letter into clear sections — introduction, body, and conclusion. This gives it a coherent and professional structure.

Lastly, don't forget to proofread your letter to catch any errors or typos. Remember, your business cover letter is your first impression. Make it count!

Keeping these formatting tips in mind will ensure your business cover letter is both smooth to read and easy to navigate.

Create your cover letter fast with artificial intelligence.

2. how to write an effective business cover letter header.

The header of your business cover letter sits at the topmost part of the document. It contains crucial contact details and sets the tone for your letter. So, what exactly should your header contain ? Let's delve in.

Your header should include:

• Your full name
• Your mailing address
• Your phone number
• Your professional email address
• Date of the letter
• Full name and title of the hiring manager
• Company name
• Company mailing address

Now, let's have a look at a couple of examples to differentiate the correct and incorrect ways of formatting:

Incorrect business cover letter header example

[email protected] 1234567 ABC Company Today’s date

Why is this a weak header? It lacks essential information such as your full name, your and the employer's address, and the proper positioning of these details. It's also missing the hiring manager's name and lacks structure.

Correct business cover letter header example

John Doe 167 My Street My City, State, Zip Phone: (123) 456-7890 Email: [email protected] [Today’s Date]

To: Ms. Jane Smith ABC Company 123 Their Street Their City, State, Zip

Why is this a strong cover letter header? In this example, all necessary information is included. The contact information for both the jobseeker and hiring manager is well laid out with clear structure, making it easy for the recruiter to reach out if necessary. 

Remember that the header sets the stage for your business cover letter. And so, it’s definitely worth spending some time getting it right!

3. How to write a compelling cover letter headline

After shaping a professional header, let's focus on the next crucial element: your cover letter headline . This component, particularly important in email applications, serves as your letter's "front door," enticing the reader to enter and explore further. Here's how to make it impactful:

• Be brief but compelling
• Clearly state your intent, including the job title or reference number if available
• Be professional — avoid using slang, jargon or overly casual language

Now, let's look at a few examples of weak and strong cover letter headlines:

Weak business cover letter headline examples

• Job Application
• Resume Attached
• Ready to Get to Work!

Why are these incorrect? They lack specificity. These examples don't mention the role you're applying for and are overly generic ("Job Application", "Resume Attached"). What’s more, "Hello! Ready to Get to Work!" is simply too informal and unprofessional. 

Strong business cover letter headline examples

• Certified SEA Specialist John Doe Applying for Digital Marketing Role
• Bilingual Customer Service Professional for Account Manager Role
• Project Manager with 5 Years in Tech Seeking New Challenges

Why are these examples correct? These headlines are not only concise but also indicative of what's to come in the letter body. They mention the role targeted, offer a quick peek into the candidate's qualifications or unique selling points (certification, bilingual skills, industry specific experience), and thus add an intriguing layer to the professionalism. 

Remember, a powerful headline is essentially your “elevator pitch” — it should succinctly celebrate your most relevant strengths and hint at the potential value you could bring to the role.

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4. How to customize the greeting in your business cover letter

Personalizing the greeting in your business cover letter is more than just a polite formality — it's a subtle yet powerful way to convey respect and show that you've put in the effort to research the company . 

Why is it important? A personalized greeting creates a connection, demonstrating that you're not just sending a generic application but you've taken the time to tailor your letter to this specific job and company. 

But where do you find the name of the hiring manager? Here are some sources:

• The job listing: Sometimes, the name of the hiring manager may be given in the job advertisement.
• Company website: Many companies have a team page on their website where they list key personnel.
• LinkedIn: This professional networking site is a treasure trove of such information.
• Call or email: If you can't find the information online, it may be worth making a quick phone call or sending an email to the company to ask.

Let's look at examples of personalized greetings

• Dear Hiring Manager Nelly Johnson,
• Dear Mrs. Johnson,
• Dear Nelly Johnson,

Now, what if you've searched everywhere and still can't find a name ? Here are some general, yet respectful, greetings you could use:

• Dear Hiring Manager, — It's direct and applicable to any job application.
• Dear [Company Name] Team, — Best used when you're unsure who'll be reading your cover letter, but know it'll be a team. 
• To Whom It May Concern, — A traditional phrase for unknown recipients. Use it sparingly, as it can appear overly formal or outdated.

Remember, the goal of a personalized greeting is to start the letter on a respectful note, conveying your attention to detail and respect for the reader.

5. How to write a strong introduction to your business cover letter

The opening lines of your business cover letter carry a weighty task. They serve as a gateway into your professional story and set the stage for what's to follow. This section, typically includes:

• A quick introduction of yourself, comprising a brief overview of your professional and academic history
• A clear statement on why you're applying for this particular role
• A mention of a mutual connection, if applicable

Let's delve into examples showcasing what to avoid and tips for both experienced professionals and fresh graduates:

Incorrect business cover letter introduction example

I'm writing to apply for the Business Analyst position. I have a degree in Business and I’d love to get this job.

Why is this a weak intro? This introduction lacks enthusiasm and fails to convey any unique skills or reasons why the candidate wants the specific job.

Correct introduction for an experienced professional

As a seasoned Business Analyst with a Master’s in Business Analytics and over 10 years of experience in improving operational efficiency, I was excited to find the opening at XYZ Corporation. Having long admired your commitment to innovation, I am eager to contribute my strategic insights and implement solutions that drive growth.

Why is this a strong cover letter introduction? This example showcases the candidate's qualifications, explains why they are applying, and reflects an understanding of the company's values, showing both purpose and passion.

Swinging the spotlight over to fresh graduates now, let's examine how your intro can become a dynamic showcase of your academic prowess and enthusiasm for professional growth:

Business cover letter introduction for a fresh graduate

Greetings, my name is Susan and as a recent Business Graduate from ABC University, top of my class, I am eager to apply my theoretical knowledge in a practical setting. The entry-level Business Analyst role at XYZ Corporation seems like the perfect opportunity because of your focus on mentorship and professional growth.

Why is this a great opening? Fresh graduates may not have much professional experience, but this intro turns that into a positive. It highlights academic credentials, explains why the specific role is appealing, and showcases understanding of the company's ethos.

Remember, your introduction isn't just about stating who you are. It's about grabbing attention, sparking interest, and compelling the hiring manager to continue reading.

6. How to highlight your top business skills and accomplishments

The heart of your business cover letter lies in its body — it's where the spotlight falls on your skills, achievements , and qualifications.

Format it as a concise and easy-to-read narrative, spanning one to two paragraphs. Make use of bullet points to showcase multiple achievements, but keep it down to a maximum of three to five. Your aim is to make a strong case for why you are the right person for the job.

When highlighting your skills , focus on those most relevant to the position you're applying for and which align with the main requirements listed in the job ad. 

Some relevant skills for a business professional might include

• Strategic planning
• Project management
• Financial acumen
• Business development
• Analytical thinking
• Collaboration & team leadership
• Excellent communication

When it comes to achievements, quantify them wherever possible. Use numbers , percentages, or other specific metrics to demonstrate the impact you've made.

Cover letter body paragraph example for an experienced professional

In my role as Business Development Manager at ABC Corp, I implemented strategic initiatives that resulted in a 20% increase in annual revenue. My passion for fostering profitable relationships helped secure four major account contracts. I also led a team that successfully introduced a new product line, which boosted our market share by 15%.

Now, if you're a newbie without extensive experience, don't fret. Focus on your academic achievements, internships, or voluntary work that demonstrate transferable skills. Mention relevant coursework, projects, or case studies you've worked upon during your studies.

Cover letter body paragraph example for a fresh graduate

During my final year at XYZ University, my group won the top prize in the business strategy competition. We formulated a comprehensive go-to-market strategy for a hypothetical product, which was praised for its innovation and detailed understanding of market dynamics. Additionally, my internship at DEF Ltd. allowed me to work on a potentially disruptive business model and honed my analytical skills.

Remember, the body of your cover letter should not just echo your resume; it should supplement it with a narrative that brings out your passion, personality, and professional strengths .

7. How to craft a persuasive conclusion for your business cover letter

Wrapping up your business cover letter with a strong conclusion is as essential as a dynamic opening. It's your final pitch, your closing argument that reinforces your interest in the role and leaves a lasting, positive impression.

Your conclusion should include:

• A reiteration of your interest in the role and the company
• How and when you can be reached. This could be your email address, phone number, or both
• A statement suggesting when you would like to hear from them, if applicable
• Your plan to follow up
• A formal and polite sign-off

Remember, the aim of this closing part is to reinforce your eagerness for the role, politely push for the next steps, and provide easy ways for the employer to contact you.

Here's an example of a strong cover letter conclusion

In conclusion, I'm excited about the opportunity to bring my unique mix of experience, skills, and passion to XYZ Corp as your new Business Analyst. I'm ready to leverage my analytical abilities and strategic insights for the growth and success of your team. 

You can reach me at [email protected] or (123) 456-7890. I hope to hear from you by next week, but if I don’t, I will take the initiative to follow up. 

Thank you once again for considering my application. 

Sincerely, 

[Your Name]

In essence, a conclusion is the ribbon that ties your cover letter together, creating a neat, persuasive, and memorable package for the recruiter. Make it count!

8. How to avoid common mistakes on a business cover letter

Despite good intentions, many business professionals unwittingly fall into traps that weaken their cover letters . But with a little caution, these common missteps can be avoided. Let's explore:

• Using a generic template: While templates can be handy, if used indiscriminately, they rob your cover letter of individuality. Solution: Customize your letter for each application, reflecting the specific role and company values.
• Repeating your resume: Your cover letter should complement your resume , not replicate it. Solution: Use your cover letter to share your story, explain context, or delve deeper into key achievements.
• Neglecting company research: Failing to demonstrate an understanding of the company shows a lack of initiative. Solution: Do your homework about the company and articulate why you're a good match for not only the role, but also the company culture.
• Making it all about you: While it’s important to showcase your skills and qualifications, the cover letter should balance this with how you'll add value to the company. Solution: Make the connection between your abilities and the company's needs clear.
• Overlooking typos/mistakes: Even the smallest typo can suggest a lack of attention to detail. Solution: Proofread your cover letter multiple times. Consider using proofreading tools or having someone else review it for a fresh perspective.
• Being overly formal: While maintaining a professional tone is crucial, an overly formal tone can make your letter seem impersonal. Solution: Use a conversational but professional tone to add warmth to your writing.
• Writing lengthy paragraphs: Large blocks of text can deter the reader. Solution: Break down content into shorter paragraphs or bullet points for ease of reading.

Remember, an effective business cover letter is not just error-free, but also personalized, focused, and reflective of your professional brand.

9. Average salary and outlook for business professionals

For those angling their career compass towards business and financial sectors, the future looks promising. Drawing from the freshest data, the U.S. Bureau of Labor Statistics (BLS) predicts a growth rate in this sector that outpaces the average across all professions from 2022 through 2032.

This positive trend signals a sea of job opportunities in the industry. The numbers speak volumes, with a whopping 911,400 job openings predicted annually on average in these fields.

Rewarding compensation comes hand in hand with these opportunities. As of May 2022, business and financial professionals could expect a median annual wage of $76,850 . As a comparison, this figure notably surpasses the median yearly wage for all occupations, which is pegged at $46,310. 

In a nutshell, for those looking at a career in business, the rising job prospects coupled with lucrative salaries make this sector a promising and fulfilling path to consider in the foreseeable future.

10. Essential business resources for job seekers

In the competitive landscape of business, having a stellar resume and cover letter is just the starting point. To stay ahead, you need to tap into resources that can help you not only land your dream job but also pioneer your ongoing professional journey. Here are a few resources you should be considering:

• LinkedIn: This professional networking platform is a treasure trove for job seekers, from connecting with potential employers to exploring job postings. What’s more, you can now turn your LinkedIn profile into a polished resume within a few seconds.
• Job boards: Job boards such as Indeed or Glassdoor allow you to search for vacancies across industries and locations, offer company reviews, and even provide estimates on salary expectations.
• Industry-related groups and forums: Joining groups and forums related to business and finance can give you insights into what's new in your field and who's hiring — for instance, groups on Facebook , Reddit , or LinkedIn .
• Professional associations: Being a part of associations such as the American Business Women’s Association or Business Professionals of America can offer networking opportunities, job listings, and professional development resources.
• Local chamber of commerce: Your local Chamber of Commerce can provide valuable networking opportunities, workshops, and information about local businesses. 
• Career fairs: Attending career fairs puts you in direct contact with potential employers. Be prepared with your "elevator pitch" about who you are and your qualifications.
• Online webinars and workshops: E-learning platforms such as Coursera , Udemy , or SkillShare  offer various business and finance related webinars and workshops. These platforms not only help you hone your skills but also often feature job opportunities, allowing industry professionals to connect directly with potential employers.

Remember, it’s vital to stay agile and open to opportunities in today’s dynamic business world. These resources can provide you with the edge you need to navigate the business career landscape successfully, keeping you informed, connected, and ready to seize opportunities with both hands.

Business Cover Letter FAQ

Keep your business cover letter concise and impactful; ideally, it should be no more than one page long and contain three to four short paragraphs.

No, it's typically not recommended to include a photo on your cover letter. Stay professional by focusing on your skills and qualifications.

Even if not explicitly requested, it's a good idea to include a cover letter. A well-written cover letter provides an opportunity to showcase your motivation, skills and qualifications in a personalized narrative.

While it's good to demonstrate your knowledge of the industry, avoid using excessive jargon. Keep your language clear, professional, and accessible — remember, the person reading your letter might not be familiar with industry-specific terminologies.

No, it's important to tailor each cover letter to the specific job you are applying for. Highlight skills and experiences that are most relevant to the job at hand, and take the opportunity to show your knowledge of and interest in the specific company.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

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• Entrepreneur / Business Owner
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How to Write Your Business Plan Cover Page + Template

6 min. read

Updated March 4, 2024

The cover page is likely the last thing you’ll consider when writing a business plan . 

While it’s not the most vital part of your business plan, a well-formatted cover page can be a nice touch when pitching to investors , banks , or business partners. 

In this article, we’ll cover what to include and how to format your cover page so you can assemble an impressive page in just a few minutes.

• What is a business plan cover page?

The business plan cover page – or title page – is the introduction to your business plan document. It should be simple and straightforward—only providing logistical information about your business for stakeholders to reference.

Unlike your executive summary , a summarized version of your business plan, the cover page is strictly meant to provide contact information and set the tone for what they are about to read. The quality, formatting, and readability can all impact a stakeholder’s expectations for your plan and business.

Why do you need a cover page for a business plan?

To be clear, the cover page is not a required section of your business plan. 

It’s a largely decorative addition meant to grab the attention of a stakeholder. It should introduce you, your business, and the planning document and make it easy for the reader to find your contact information.

If you’re writing a business plan purely for internal purposes , you probably don’t need to spend time on a cover page.

But if you pitch to investors , apply for a loan , or approach a potential partner—a cover page can be a nice touch that makes you (and your business) look more professional.

What to include in your business plan cover page

It’s best to keep your cover page simple. The page should only include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

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How to create your business plan cover page

Creating a cover page shouldn’t take too long. Gather all the information listed above, and then fine-tune the formatting. Here’s how we recommend you organize the information:

1. Start with your logo

Including your logo should help your business be more memorable. Just be sure it’s memorable for the right reasons.

That means adding a reasonably sized, high-resolution image at the top of your cover page. Just don’t make it so large that it takes attention away from other information on the page.

2. Add your business name 

You want readers to connect your business name to your logo. So, add some space (2-3 lines) and drop your name front and center. Consider using a large and bold font option to ensure it’s easy to read and immediately noticeable.

3. Include your value proposition (optional)

While optional, including your value proposition can be useful if it effectively describes your business purpose. 

4. Craft a title

Now you need to describe the document’s purpose. Don’t overthink it – start by adding “Business Plan” to the center of the page. Keep the bold font, but apply a slightly smaller font size than with your business name. 

From there, you can apply a title that frames the type of business plan you’re creating: “ One-page ,” “ 5-year ,” “Merger,” “ Growth plan ,” etc. 

Expanding the title is optional and should only be done if you believe it will benefit the reader.

5. Add the completion date

Including the completion date shows how fresh and up-to-date your plan is. Ideally, you’re revisiting your plan regularly (especially the financial projections in your plan). So the date should be relatively recent.

This information alone can show how focused and dedicated you are to running a successful business. 

As far as formatting is concerned, keep it simple. Include the month, day, and year – either numerically (9/15/2023) or spelled out (September 15, 2023).

6. List your contact information

This is the true purpose of your cover page. The last thing you want is for an investor or lender to love your pitch only to have to scrounge around for your email or phone number.

Add a header that states “Contact Information” centered near the bottom of the page. Then, on separate lines, add your name (or other points of contact for your business), email address, phone number, business website, and physical address. 

Tip: If you’re sending your plan digitally, add links to your email address and website so they can reach you quickly.

7. Include a confidentiality statement

The confidentiality statement is meant to help legally protect your information and ensure that no one shares or copies portions of your business plan. 

You can include a simple “Confidential” watermark near the top of the page or write a more thorough statement to sit at the bottom.

Here’s an example:

“This document contains confidential and proprietary information created by [your business]. It is exclusively designed for informational purposes and should not be disclosed, shared, or copied without the consent of [your business].”

Don’t worry too much about emphasizing this information. It can sit as smaller text in the footer of your cover page. 

• Tips to make your cover page memorable

Adding the information should be quick. Now, spend some time on these best practices to get your business plan title page ready to share.

Apply consistent formatting

Inconsistent formatting looks unprofessional and can make a document more difficult to read. So check that your character and line spacing, font choices, and text alignment are consistent to ensure they are identical. 

You should also print out the document (as a Word Document and PDF) to check if the format changes.

Use your brand color scheme

Adding your brand colors to text, borders, and other design elements can strengthen the presence of your brand identity in your business plan. It also better connects non-visual elements to your logo. 

Just don’t force adding color to your plan. If it takes away from the text or takes too much time to get right, it’s best to avoid it.

Check your cover page from top to bottom for spelling errors and mistakes (you should do this for your entire business plan). If possible, have someone else proofread it to ensure you didn’t miss anything.

Business plan cover page examples

To help you visualize your cover page design, here is an example from our free business plan template :

We recommend you avoid creating an overly designed business plan. However, if you believe a more visual cover page will grab your reader’s attention—check out these other examples.

Spend more time on the rest of your business plan

We’ve already emphasized that you shouldn’t spend too much time creating a business plan cover page. While it can be a nice addition, it’s often quickly skipped over and only referenced again if the reader needs your contact information. 

And it’s unnecessary altogether if you’re not planning to share your plan with anyone. If that’s the case, focus your time and effort on writing the rest of your business plan. 

Check out our full plan writing guide for step-by-step walkthroughs for every section. 

You can also download a free business plan template (that includes a cover page) to ensure you cover everything about your business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Why do you need a cover page?
• What to include
• How to create a cover page
• Cover page examples
• Focus on the rest of your business plan

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• Sample Letters

FREE 6+ Business Plan Cover Letter Samples in MS Word | PDF

Whether or not you are applying for a job, you would need to know how to write a cover letter. Who knows, it might come in handy in he future, right? The main purpose of a cover letter sample , according to Youth Central Australia, is to introduce you, motivate your potential employer to read your resume, mention the job that you want or the job that you’re looking for, match the skills that you have with the skills that’s required by the job that you want, and finally, you can request for an job interview or ask them for a job interview meeting.

Business Plan Cover Letter

32 sample business proposal letters, sample business proposal cover letter - 7+ documents in pdf, word, sample business cover letter - 7+ examples in word, pdf.

You can also find some  Sample Cover Letters  on this page to help and guide you for free.

Business Plan Cover Letter to Bank Template

• Google Docs

Business Plan Cover Letter Template

Sample Business Plan Cover Letter to Bank Template

Cover Letter for Bakery Business Plan Template

Before writing for your killer business cover letter, you need to have everything ready. From the format to the business letter salutations, every detail is a pressing issue. Here are some ways in which it might be helpful to ace your business cover letter to get you that awesome dream job, and along with it are  Sample Entry Level Cover Letters  that you can use as a guide and download for free.

• Know who you’re sending it to and do your research – ideally, it is preferable to know who you’re sending your business cover letters to and address them with formality (for example, using the salutations Mr. and Miss or Mrs.).
• Know more about what you’re getting into – find out more about the job analysis that you wanted and find out how the process works with the people who has that certain job position.
• Find some important details about the company – it is very important to ask around some information about the potential company that you wanted to work with in the future and which you have chances of working with in the future.
• Basic information – always keep in mind to provide them where and how to reach you (phone and telephone numbers, e-mail address, house address).

Business Plan Cover Letter for Investor Template

Business Plan Loan Cover Letter Example

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Sample Business Plan Cover Letter Template

Along with those business writing tips and guidelines, we also have here our Best Business Proposal Samples, in case you’ll need to propose either a grand or a simple business idea. It’s quite handy. You might also find the sample useful and convenient. Not only that, but it also gives you some insights on how to go about on writing a business proposal, which can be very useful when the time comes. Other than that, as you go along the way, you will eventually get used to business writing. Moreover, practice makes perfect. And one way or another, you would have to practice, see which writing technique would suit you, and you can go from there.

Another reminder to also consider, just like when writing a business cover letter, it is also essential to provide and indicate your contact details on your letter so that it isn’t so hard to reach and get in touch with you. Your e-mail address, house address, and a professional sample website portfolio are usually necessary to incorporate with the cover letter so that your potential employer wouldn’t find it difficult to look for something if they’re curious or if they would want to ask you about something and see your work output and the services that you offer.

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Create your Europass Cover Letter

Europass helps you to develop a structured, consistent and professional cover letter guiding you through each step. You can create new cover letters or edit existing ones using the Europass tool to create and edit cover letters.

How does Europass help?

Europass will guide you step by step through the process to help you create a good cover letter with all the essential information. You can create, store and share cover letters in 31 languages , choose from different templates to customise your application and share them easily from your Europass Library . 

Create your Europass

How to write a good cover letter

A cover letter should highlight your motivation to apply for a specific job or opportunity, and demonstrate why you consider yourself to be the best candidate. Your cover letter should refer to particular examples in your CV and describe why these are relevant for the job vacancy you are applying for.

Read carefully

Read the vacancy notice carefully and highlight the skills that relate to the requirements of the position in your cover letter.

Use keywords

Use the keywords when you list your soft skills as mentioned on the vacancy notice (punctual, organised, team-player and so on).

Have short and clear paragraphs that show different aspects clearly.

Get to know the employer

Take time to research the employer to gain valuable insights into the culture of their organisation and make references in your cover letter to one or two key points.

Keep it short

You cover letter should not be longer than one page.

• First paragraph - why you are motivated to apply for the position,
• Second paragraph - how you are the most suitable candidate for the position, and
• Third Paragraph - why the company is a good match for you.

Use formal tone

Use a formal, polite tone and make sure there are no spelling mistakes.

Use simple fonts

Use simple non-decorative font styles, normal font-sizes (11-12) and optimal spacing (1 or 1.5).

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Regulators Force Another Microsoft Split

The tech giant is unbundling Teams from its Office software suite, as it faces mounting scrutiny on both sides of the Atlantic.

By Andrew Ross Sorkin ,  Ravi Mattu ,  Bernhard Warner ,  Sarah Kessler ,  Michael J. de la Merced ,  Lauren Hirsch and Ephrat Livni

Microsoft unbundles, again

Microsoft is separating Teams , its popular video and chat app, from its Office software suite in markets around the world, broadening a split that began in the European Union last fall.

It appears to be the latest effort by the software giant to head off investigations by global antitrust enforcers as regulators examine the power of Big Tech.

Rivals have complained about the Teams-Office bundle for years. Microsoft first added the video and document collaboration program to its business software suite in 2017, and saw Teams’s popularity soar after the coronavirus pandemic unleashed a boom in hybrid and remote working.

At the height of the lockdown in 2020, Slack filed a complaint with the European Commission accusing Microsoft of anticompetitive behavior by bundling Teams with Office. (Three months later, Slack agreed to sell itself to Salesforce for $27.7 billion.) And last summer, Eric Yuan, the C.E.O. of Zoom, called on the F.T.C. to follow the E.U. in investigating the Teams-Office tie-up.

It’s unclear if Microsoft’s decision will help it avoid an E.U. fine, which could cost the company up to 10 percent of global revenue. The company told Reuters that the move “addresses feedback from the European Commission by providing multinational companies more flexibility when they want to standardize their purchasing across geographies.”

It comes as tech behemoths are facing investigations by regulators worldwide. Last month, the Justice Department sued Apple over its tight control of the iOS operating system, while Google is awaiting a judge’s verdict in a U.S. lawsuit over its search monopoly.

And Microsoft has drawn scrutiny over its investments in A.I. start-ups like OpenAI and the French company Mistral.

The move is reminiscent of Microsoft’s unbundling of Windows in the 2000s, after a bruising antitrust battle with the Justice Department over the tech company’s efforts to shut rivals out of its platform.

But it’s unclear how consequential this breakup will be. Shares in Microsoft rose on Monday despite the news, as analysts questioned whether the move would mean much for the tech giant’s bottom line. Data from the research firm Sensor Tower showed that use of Teams stayed relatively stable even after the program was cleaved out of Office in the E.U.

That suggests rivals may not experience a surge in new customers. (Shares in Zoom fell nearly 1 percent on Monday.) “Teams is so embedded into workflows that I don’t think this has that same impact,” Rishi Jaluria, an analyst at RBC Capital Markets, told Reuters.

HERE’S WHAT’S HAPPENING

Donald Trump posts a $175 million bond to avert seizure of his assets. In securing the bond for his civil fraud case, the former president avoided paying a $454 million penalty while he appeals the judgment. Separately, shares in Trump Media & Technology Group plunged 21 percent on Monday, after the parent company of the Truth Social online platform disclosed just $4 million in revenue for last year.

Disney is said to be winning its proxy fight against the financier Nelson Peltz. The entertainment giant’s slate of board nominees has secured the backing of big shareholders , including BlackRock and T. Rowe Price, ahead of the company’s annual meeting on Wednesday. More than half of Disney’s voting shares have been accounted for, but a big question is how the company’s unusually high percentage of individual shareholders will vote.

A regulator is reportedly scrutinizing investments by Vanguard, BlackRock and State Street in U.S. banks. The F.D.I.C. is examining whether the big money managers are maintaining a sufficiently passive role in managing their stakes, according to The Wall Street Journal. Such firms are exempt from current rules that require regulatory approval to own more than 10 percent of a bank — if they don’t exert influence on management or boards.

A $4.1 billion bet on sports

One of the biggest players in the booming business of sports just got bigger: The private equity firm Arctos Partners has raised another $4.1 billion to do more deals.

The fund-raising shows investor appetite for sports deals is growing as competition ramps up between private equity firms and Gulf countries like Saudi Arabia and Qatar.

Arctos is one of the busiest sports deal makers. Since its founding in 2019, the firm has invested in Formula One, basketball, baseball and soccer clubs. They include the Utah Jazz and Fenway Sports Group.

Sports deals are booming on the back of the skyrocketing value for media rights . John Malone’s Liberty Media, which owns F1, said on Monday that it had bought MotoGP , the motorcycle racing championship, for €4.2 billion ($4.5 billion).

The deal follows a record year for sports M.& A. , with transaction values up 27 percent to roughly $25 billion in 2023, according to Bloomberg calculations. That included big investments by Arctos in the Qatar-owned French soccer club Paris Saint-Germain and the Aston Martin F1 team.

Sovereign investors are the big new players. Saudi Arabia is pouring billions into soccer and golf, and may be looking at tennis next. And Qatar last year bought a stake in the owner of Washington’s professional basketball and hockey teams.

Arctos sees itself as part of a new wave of long-term deal makers that treat teams like an asset class. As sports leagues have loosened their rules to allow for institutional investors, firms like Blue Owl and Dynasty Equity say they are committed to long-term investments that aren’t tied to economic volatility.

“We’re not a control buyer. And we’re not a leveraged buyout fund,” Ian Charles, an Arctos co-founder, told DealBook.

Arctos played down the rising competition. Charles told DealBook that sports leagues put heavy restrictions on allowing state-backed investment, if they allow them at all. He declined to say whether Arctos had raised money from sovereign wealth funds, though the company said in a statement that its latest fund-raising round included pension funds and “global wealth platforms.”

The latest report card for Bridgewater’s post-Dalio era

Ray Dalio gave up day-to-day management of Bridgewater Associates 18 months ago. Since then, Nir Bar Dea, his successor atop the giant hedge fund, has been under pressure to show that one of the world’s most successful investment firms can maintain its dominance.

Results from the first three months of 2024 suggest that Bridgewater is performing well. But can changes to how the firm is run keep it in the top tier of industry performers?

Its flagship Pure Alpha fund is up 15.9 percent year to date, according to a notice sent to investors on Monday that DealBook has reviewed. That’s up more than sevenfold over the Bloomberg Macro Hedge Fund Index , which tracks funds with a similar strategy.

Pure Alpha is now up 38.4 percent, net of fees, since the creation of Bridgewater’s investment committee in August 2020.

The hard part is maintaining that performance. For much of 2022 and 2023, Pure Alpha has performed well — only to tumble precipitously at the end of each of those years. Bridgewater as a whole lost $2.6 billion last year, one of just two top-tier firms to lose money, according to the research firm LCH Investments.

That continued a string of poor performance in the 2010s that tarnished Bridgewater’s reputation as a profit machine. (It also raised questions about Dalio’s famously idiosyncratic and brutally blunt management style, including baseball cards that featured ratings of each worker based on colleagues’ assessments of them.)

Bar Dea has sought to make Bridgewater more flexible in how it arrives at investment decisions, Bloomberg reports . That includes increasing the number of people who review those moves and pledges to embrace artificial intelligence.

Will that be enough to keep clients happy? Some unidentified investors told Bloomberg that they were considering cutting ties if the firm didn’t pick up its performance.

That said, Bar Dea is reportedly planning to shrink Pure Alpha and return more money to clients — a move that could make the fund more nimble.

“The Western world urgently needs a significant increase in productivity growth as the burden of rising government debt and entitlement spending strains almost every major economy.”

— Ken Griffin . The Citadel founder used his annual letter to investors to warn about his growing worries on debt and share his view that the economy will grow only modestly this year as the Fed tries to bring down inflation to its 2 percent target.

Is A.I. actually boosting productivity?

Investor enthusiasm around artificial intelligence has added trillions in market value to a select few tech companies. But its broader economic impact has been harder to measure.

Economists are divided on the A.I. productivity conundrum. On earnings calls , business leaders have been more eager to share with Wall Street how they plan to use the technology in their operations. But whether these tools will achieve widespread productivity gains for the economy is less clear.

“The enthusiasm about large language models and ChatGPT has gone a bit overboard,” the Northwestern University economist Robert Gordon told The Times . Others are more hopeful, including Erik Brynjolfsson at Stanford University, who has bet Gordon $400 that productivity will take off this decade.

While that wager catches the attention of some in academia, a parade of companies is putting the technology to use:

Walmart has built a generative A.I. chat bot for internal use that answers common H.R. questions including “Do I have dental insurance?”

Abercrombie & Fitch has turned to generative A.I. to brainstorm ideas for clothing designs and to write blurbs for its website and app.

Ben & Jerry’s put cameras that use A.I. into the freezers at grocery stores to alert the company and its distributors when a location was running low on a particular ice cream flavor.

Will such use cases impact workers? David Autor, a labor economist at M.I.T. whose work has focused on how technology can erode earning potential, argues it might not be all bad news. The technology could help people with less expertise to do more valuable work, lifting the middle class . Critics are unconvinced.

In other A.I. news: OpenAI introduced a new tool that mimics human voices with high accuracy, showing how the technology is quickly expanding beyond text, but it could also pose a new misinformation threat.

THE SPEED READ

Sam Altman, the C.E.O. of OpenAI, is no longer listed as the leader of the venture arm of the artificial intelligence start-up . (The Information)

Tiger Global Management, the embattled start-up investor, has reportedly collected $2.2 billion for its latest fund , nearly two-thirds below its goal. (Bloomberg)

Two board members of Warner Bros. Discovery stepped down amid a Justice Department inquiry into whether their presence violated antitrust law. (NYT)

The company that owns the ship that hit the Francis Scott Key Bridge in Baltimore last week is invoking a 173-year-old “Titanic Law” to cap its legal liability to $43 million. (The Lever)

“Poor Nations Are Writing a New Handbook for Getting Rich ” (NYT)

Best of the rest

United Airlines is asking its pilots to take unpaid time off next month, citing late plane deliveries from Boeing. (CNBC)

The owner of Sports Illustrated sued an energy drinks mogul whose media company missed nearly $49 million in publishing-rights payments. (NYT)

“ How a Houthi-Bombed Ghost Ship Likely Cut Off Internet for Millions” (Wired)

We’d like your feedback! Please email thoughts and suggestions to [email protected] .

Andrew Ross Sorkin is a columnist and the founder and editor at large of DealBook. He is a co-anchor of CNBC’s "Squawk Box" and the author of “Too Big to Fail.” He is also a co-creator of the Showtime drama series "Billions." More about Andrew Ross Sorkin

Ravi Mattu is the managing editor of DealBook, based in London. He joined The New York Times in 2022 from the Financial Times, where he held a number of senior roles in Hong Kong and London. More about Ravi Mattu

Bernhard Warner is a senior editor for DealBook, a newsletter from The Times, covering business trends, the economy and the markets. More about Bernhard Warner

Sarah Kessler is an editor for the DealBook newsletter and writes features on business and how workplaces are changing. More about Sarah Kessler

Michael de la Merced joined The Times as a reporter in 2006, covering Wall Street and finance. Among his main coverage areas are mergers and acquisitions, bankruptcies and the private equity industry. More about Michael J. de la Merced

Lauren Hirsch joined The Times from CNBC in 2020, covering deals and the biggest stories on Wall Street. More about Lauren Hirsch

Ephrat Livni reports from Washington on the intersection of business and policy for DealBook. Previously, she was a senior reporter at Quartz, covering law and politics, and has practiced law in the public and private sectors.   More about Ephrat Livni

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AT&T notifies users of data breach and resets millions of passcodes

FILE - An AT&T sign is seen at a store in Pittsburgh, Monday, Jan. 30, 2023. AT&T said, Saturday, March 30, 2024, it has begun notifying millions of customers about the theft of personal data recently discovered online. (AP Photo/Gene J. Puskar, File)

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AT&T said it has begun notifying millions of customers about the theft of personal data recently discovered online.

The telecommunications giant said Saturday that a dataset found on the “dark web” contains information such as Social Security numbers for about 7.6 million current AT&T account holders and 65.4 million former account holders.

The company said it has already reset the passcodes of current users and will be communicating with account holders whose sensitive personal information was compromised.

It is not known if the data “originated from AT&T or one of its vendors,” the company said in a statement. The compromised data is from 2019 or earlier and does not appear to include financial information or call history, it said. In addition to passcodes and Social Security numbers, it may include email and mailing addresses, phone numbers and birth dates.

While the data surfaced on a hacking forum nearly two weeks ago, it closely resembles a similar data breach that surfaced in 2021 but which AT&T never acknowledged, said cybersecurity researcher Troy Hunt .

“If they assess this and they made the wrong call on it, and we’ve had a course of years pass without them being able to notify impacted customers,” then it’s likely the company will soon face class action lawsuits, said Hunt, founder of an Australia-based website for warning people when their personal information has been exposed.

An AT&T spokesperson didn’t immediately return a request for comment Saturday.

It is not the first crisis this year for the Dallas-based company. An outage in February temporarily knocked out cellphone service for thousands of U.S. users. AT&T at the time blamed the incident on a technical coding error, not a malicious attack.