bar pub business plan

Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

Bar Business Plan

You’ve come to the right place to create a business plan for your bar or pub.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bars and pubs.

To write a successful bar business plan, you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar, a cocktail bar, or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan

The following bar business plan example gives you the key elements to include in a winning business plan:

• Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief overview of your bar business concepts, its products and services, potential market opportunity, and competitive advantage.
• Company Overview – Also called the Company Analysis, here, you will provide a detailed description of your bar, its products and other services, and legal structure.
• Industry Analysis – In the Industry Analysis, you will provide an in-depth analysis of the industry in which your bar operates including major players in the local market, market size and growth, and profitability.
• Customer Analysis – In the Customer Analysis, you will identify your potential customers and provide insights into their purchasing habits. You will also create customer segments and discuss your marketing strategy for reaching them.
• Competitive Analysis – In the Competitive Analysis, you will identify your direct competition (other local bars and local businesses that serve alcohol) and provide insights into their strengths and weaknesses. You will also discuss your unique selling point and how you plan to stay ahead of the competition.
• Marketing Plan – The Marketing Plan includes a discussion of your marketing strategy to drive more foot traffic to your bar along with your pricing strategies. You will also provide a sales forecast and budget for your marketing efforts.
• Operations Plan – In the Operations Plan, you will discuss your bar’s day-to-day operations including inventory management, providing exceptional customer service, and creating loyal customers. You will also provide your business goals that you plan to achieve and a budget for your operating expenses.
• Management Team – In this section, you will provide a brief overview of your bar management team, including the bar owner, and their experience in the industry.
• Financial Plan – In this section, you will provide a three-year financial statement for your bar. This will include your income statement, projected balance sheet, and cash flow analysis.

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A business plan is a planning tool used to start a new bar and/or grow your thriving bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bars . Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that craft cocktails and offer high-end alcoholic drinks. There are trendy bars that offer the latest industry trends in cocktail and wine offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You Secure Funding for Your Bar?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have an effective bar business plan with a solid business strategy and financial plan. Another option for a bar is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Write A Bar Business Plan - The first step in starting a business is to create a detailed bar business plan for a bar that outlines all aspects of the venture. This should include market research on the local market and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.
• Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar with the government or state where you’re operating from. This includes obtaining business licenses and permits (i.e., food service license and/or liquor license) as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your bar or pub , so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Bar Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your business operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar . Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample business plan template you can use in PDF format.

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Table of Contents

For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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Bar Business Plan Template

Bar business plan.

If you want to start a new bar business or expand a thriving bar business, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their bar businesses.

The bar business plan template below has been designed to help you write your own business plan more quickly and easily than ever before. We hope this template will provide you with all of the information that you need to get your bar business off the ground and running as smoothly as possible.

Bar Business Plan Outline

In this article, we’ll go over how to write a business plan for a bar. Below are links to each of the key elements of a detailed business plan:

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

Next Section: Executive Summary >

Bar Business Plan FAQs

What is the easiest way to complete my bar business plan.

Growthink's Ultimate Bar Business Plan Template allows you to quickly and easily complete a business plan for your bar. This template includes all necessary sections of the traditional business plan allowing you to quickly and easily complete your business plan for a bar. 

Where can I download a bar business plan template PDF?

You can download our bar business plan PDF template here . This is a business plan template you can use in PDF format.

What is a bar business plan?

A business plan provides a snapshot of your bar business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

The business plan is also your chance to show potential investors how you intend to make revenue in your bar or pub. This type of bar business plan can also be used to convince banks that you are capable of running a bar, and that the bank should lend you money.

Do I need a business plan to start a bar?

Yes! In fact, starting a business without a business plan is one of the biggest mistakes bar owners make. A bar business plan will help you start your bar on the right foot by laying out your objectives, how to achieve them, and what you need to do to get where you want to go.

How long will it take me to write my bar business plan?

It will take approximately 30-45 hours to write a bar business plan, but this depends on how much information you already have and how detailed you would like each section to be.

Growthink's Ultimate Bar Business Plan Template makes it easy allowing you to complete your business plan in less than 1 day! It contains the core information about the bar industry and guides you through the necessary information to create a winning plan. Our bar business plan template can help you develop your full plan quickly and successfully.

What is the difference between a business plan and an executive summary?

An executive summary (1-3 pages) is your chance to show potential investors how you plan to make money in your business. Your bar business plan should include more detailed information about every aspect of your business, including market analysis, management team, marketing strategy, financial plan, and competitive comparison of other bars (sports bars, wine bars, dive bars, and other local businesses with a bar) in your target market along with your unique selling point.

What is the difference between a business plan and a marketing plan?

A marketing plan is part of your bar business plan and should include information about how you will promote your bar to potential customers. A marketing plan will often contain specific details about your target audience, how you intend to reach out to them, and how to keep your business competitive.

How long should my bar business plan be?

An effective bar business plan should be anywhere between 10-30 pages long, depending on the complexity of your bar or pub. Make sure you can clearly explain what makes your bar unique before moving forward.

What type of information should I include in my bar business plan?

Your bar business plan should include as much detail as possible about your bar, including background information on how it came to be and your business strategy. This will help you attract investors who want to learn more about what makes your bar stand out from the competition. A local market analysis , financial statements (income statement, cash flow statement and balance sheet) , sales projections, and bar management bios are also important aspects to include in your business plan.

Do I need a lawyer to write my bar business plan?

No! When you order a bar business plan template through Growthink, you get access to our vast network of expertise that was used to create our proven template. Growthink's bar business plan template is designed to give you clear and easy-to-follow instructions about how to write a business plan for your bar. However, it’s important to be knowledgeable of the local laws and regulations as they apply to your bar business to ensure you have the proper licensing requirements.

Why do you need a business plan?

If you’re looking to start a bar or grow your existing bar you need a business plan. A business plan is an essential part of the business planning process and will help you raise funding, if needed, and plan out the growth of your bar in order to improve your chances of the bar’s success. Having a bar business plan will help you stay on track with your goals and the direction of your bar/pub throughout the year. Your bar business plan should be updated annually as your business grows and changes.

How much money do I need to start a bar?

To launch a bar business, it is estimated that you'll need between $100,000 and $825,000 in startup costs , depending on your bar’s location and lease or mortgage expenses. This is the amount required for you to open for business, including start-up expenditures such as business licenses (i.e., food service license, liquor license, etc.) , leasehold improvements, and bar equipment purchases.

What are the sources of funding for a bar?

Bars are usually funded through small business loans, personal savings, credit card financing, and/or angel investors. If your bar is a part of a larger restaurant or franchise, you may be able to receive funding from them as well.

How do I start a bar business?

A bar is a place where alcoholic beverages are served over the counter. It may be a pub, tavern, sports bar, or a neighborhood bar that serves mixed drinks such as a cocktail bar or wine bar with meals and entertainment. Local bars often serve alcohol such as beer and wine offerings , and craft cocktails through a bartender, though some also have staff capable of mixing classic cocktails. To get started on your bar business, first, decide what type of establishment you want to open, then follow the steps below:

• Write out a business plan for your bar business concept . This will help you stay on track with your goals and the direction of your business idea throughout the year.
• Market research is key when it comes to starting or running a successful bar/pub. Make sure you understand your target market including how your customers think, what they want, and how you can provide it for them.
• Find the right location for your bar/pub. A good central location will help build buzz about your business, provide ample foot traffic for your bar establishment , and give you a steady stream of income. 
• Make sure to assemble the best management team possible for your bar/pub before opening day arrives. This ensures that your bar/pub will run smoothly when it first opens.
• Set up all your systems before opening day, including POS systems , inventory management, job descriptions for each employee , and ensure business operations will run smoothly.
• Choose a business name for your bar/pub that will help you stand out in the area. This can be based on unique aspects of the bar/pub, such as locations and decorations.
• Choose a theme for your bar/pub that will attract customers to your establishment. The theme should be reflected in the drinks you serve, the music you play, the decor inside your bar/pub, etc.
• Grand Opening! List all of your bar/pub’s daily specials and encourage customers to get involved in your business.
• Promote your bar/pub through social media platforms , flyers, etc., to get the word out about what you have to offer. Make sure you post regularly so that customers can see how frequently new things are happening at your establishment.
• Hold special events to add excitement and draw in new customers. You can do this through live music, karaoke nights, trivia competitions, theme parties, etc.
• Keep track of your inventory and how much you’re using at all times so that you have a good idea of how much money is going out vs. coming in. You can do this with software or by utilizing an excel spreadsheet so you know how much of each item you have on hand at all times.
• Keep up with bar industry trends, especially when it comes to decor and drink selections. This will help keep your bar/pub exciting for customers while staying efficient enough that it becomes a sustainable business.

Learn More: How to Start a Bar

Is owning a bar a profitable business?

Owning a bar/pub can be very profitable for the right person with the right management skills. However, owning a bar is expensive and time-consuming. Before you start your own bar/pub, make sure to weigh all of your options carefully so that you can ensure long-term success.

How much will I make owning a bar?

Your bar/pub’s profits will vary greatly depending on a variety of factors. These include your location, bar theme, pricing strategies , marketing efforts, customer interest in the business, and more.

What type of business should a bar be?

A bar can be a limited liability company (LLC), a partnership, or a sole proprietorship.

How do I create a successful bar?

BAR BUSINESS PLAN OUTLINE

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Bar Business Plan Summary

Start Your Bar Plan Here

Other Helpful Business Plan Articles & Templates

Step By Step Guide To Write A Bar Business Plan

Opening a new bar requires grit and determination - as well as a fantastic bar business plan to act as your roadmap. This document can determine the future success of your new venture, so it’s essential to make it as comprehensive as possible.

But for first-time bar owners, figuring out where to start can be challenging. Our step-by-step guide to writing a business plan will help you pinpoint the finer details to consider when building a thriving bar business.

How to Write a Bar Business Plan in 9 Steps

1. bar overview.

The first step in writing a bar business plan is to establish an overview of the type of bar you want to open. You need a concept and location to shape your business model and create an executive summary for your new venture:

One of the defining aspects of your establishment is its concept and theme, which you’ll need to describe clearly in your business plan. Whether it’s a simple sports bar, speakeasy, or high-end nightclub, have a fully developed idea of what your venue will be and what purpose it will serve.

You also need to consider how to meet market needs. If you’re following trending concepts, you’ll know that roof-top bars and lounges are popular now. Or, perhaps you want your venue to be an activity-based bar that offers an art gallery, board games, or mini-golf?  

Part of your business plan also includes setting your mission statement and goals. These should outline your vision and will influence who invests in your bar. Your mission statement should be a comprehensive statement that details what sets you apart from other bars and should include your company’s values.

It’s important to link your statement to your business concept. You should consider how your values and goals are influenced by what makes your bar unique - including your overall purpose.

Next, you need to propose a location for your bar. Venues close to stores, shopping, centers, and tourist attractions, typically get good visibility and attract a lot of foot traffic. Because of the number of people moving through these areas daily, they also usually offer a decent level of security for your customers.

Another consideration for location is to avoid suburban areas where neighbors might lodge noise complaints. Should this happen, it can mean regulations stipulate earlier closing times for your venue so as not to disturb the peace.  

Finally, look for a space where there’s low competition, and your business can shine. There are plenty of strips crowded with bars and nightclubs. While these might attract a decent amount of foot traffic, you’ll need to work much harder to draw people into your place if one establishment has already made a name for itself.

For this reason, aim to secure a spot with little competition. It could mean having a unique concept bar that overshadows the competition. Or it could mean selecting a space where your type of bar doesn’t yet exist.

Ease of Accessibility

Potential customers need to be able to access your bar easily, or they will go elsewhere. They might drive, take public transport, or use a ridesharing company to travel to your venue. It’s up to you to ensure there are ways and means to get them conveniently to the front door.

Here, you should be looking for a venue where you can offer parking to your patrons. It should also be accessible to ride-hailing services and close to public transport.

2. Customer Overview

No bar establishment would be successful without its customers. As part of your bar business plan, include a profile of the type of customer you hope to attract. Consider who your target market is and how it aligns with your bar concept.

You should also outline your demographic's age, income, and interests. You’ll need this information later when developing marketing strategies for your business.  

3. Management Overview

The next step in your bar business plan is building a team structure. Your crafty bar concept requires talented people to execute it properly.

Your bartenders are the face of your establishment. Essentially, they can make or break your customer’s impression of your venue. When going through the hiring process, you’ll need to consider each individual’s personality, qualifications, experience, and skills.

Ideally, you want at least one experienced bartender who knows the ropes and can help set up operations, deal with bar management, and train the team. They will also be able to help streamline any teething issues that come up as a result of starting a new business.

From the get-go, outline your bartending teams’ possible responsibilities and the duties they’ll need to undertake. This can help set expectations ahead of advertising jobs and interviewing potential candidates.

Bar-backs don’t need as much experience as bartenders or servers as they aren’t in the customer eye as much. But they must be willing and eager to learn. They are essential to keeping everything running smoothly and work closely with the bartender as an assistant.

For this reason, they need a solid foundational knowledge of the industry, ingredients, and barware in general.

Depending on your business concept and operational model, you may or may not need to employ servers. Some high-end venues have servers to reduce the crowd around the bar and deliver drinks to the table. Additionally, you’ll need to hire servers if you offer any food.

When building out your staffing plan, you’ll need to determine where your establishment lands with that requirement. Make a note here to look for bar industry candidates with alcohol training who know how to serve alcohol safely and legally.

4. Drinks Menu Plan

Your drinks menu is your bar’s product. To be successful, it’s essential to get this offering right.

While your beverage list will undoubtedly change over time, don’t neglect to include a sample menu in your business plan. This will give potential investors an idea of what’s in store and possibly help you secure funding.

Descriptions

Your drinks menu is the selling point of your bar business and the star of the show. If you can excite and entice patrons with promises of wonderful flavors, you’ll be onto a gold mine.

So, it’s important to include product descriptions in your menu, particularly for signature drinks. Each listing should detail the ingredients of individual drinks, any garnishes they may come with, and add-ons your customers can choose from.

Beverage Names

A successful bar is only as strong as its product. So, aligning your drinks with your bar’s brand and concept is important. Get together with a mixologist to create one or several signature drinks that will be uniquely your own. Give these drinks names that play to the overall theme of your business.

Product Sourcing

Many establishments lean on particular products as their claim to fame. For example, you might want to be known as a French wine bistro, local brewery, or craft cocktail spot. Decide what you wish your unique story to be and reflect this in your plan for product sourcing.

Of course, sourcing locally is the most sustainable way to go. You can also build relationships with vendors in your community, which can help bring people into your venue.  

Industry Trends

It’s essential to do your research and stay abreast of industry trends. Note what these are in your business plan, as this will help keep customers walking through your doors.

For example, one of the most popular cocktail trends in the bar scene is smoke-infused or smoked cocktails. Some mixologists may also use smoke bubbles to infuse the cocktail with a smoky aroma. This trend has gained fame in the last few years and adds a new twist to the cocktail-drinking experience.

Small Food Menu (Small Bites)

Food and beverages go hand in hand. If you plan a small menu with, say, tapas or easy eats, you can increase your revenue. It will prevent your guests from leaving to find something to eat.

Suppose you don’t want the hassle of food storage and preparation. In that case, consider formulating a partnership with a local eatery or small food business that can deliver a menu of select freshly-made items to your establishment.

5. Licenses

It’s key to plan out your business licenses carefully. If you don’t have the right ones in place, you won’t be able to operate.

Tavern License

When putting together your bar business plan, it’s important to research whether you need a tavern license. It’s a government-issued license for restaurants, bars, or businesses with more than 50% liquor sales.  

Beer and Wine License

If you’re planning on starting a beerhouse or wine lounge, you may only need to apply for a beer and wine license. This will restrict your sales to wine and malt beverages, as you won’t be able to sell hard liquors like spirits. Whether you need to apply for this license depends on your bar's concept.

Health/Food Service License

With a small food menu, you’ll likely need to note on your restaurant and bar business plan to apply for a food service license. It’s a requirement to serve any type of food within your establishment. To obtain a food service license, you’ll need to ensure that your bar follows strict rules and regulations laid out by the U.S. Food and Drug Administration .

Music License

Music is one of the key elements of creating ambiance in a venue. But did you know that streaming music from your digital subscription with Spotify or Deezer is not actually operating within the law? This is true even if you’re playing music through a TV or radio.

The right way to go about this is to pay a Performance Rights Organization (PRO) or music service that will send royalties to the relevant artists. For the most part, this doesn’t apply to bands or performers who play live at your venue.

6. Market Research

Performing market research as part of your bar business plan is key to understanding your opportunities and how to capitalize on them.  

Industry Research

Part of your research should be to determine the market size you can potentially snag. Look at other bars already operating in the area, consider the industry as a whole, and determine what trends are driving it forward.  

Target Market

What needs will your bar solve for your target market? You can find out who they are and what they want by considering the local neighborhood and bar type.

It’s also an idea to look at census data to see how many potential customers within a certain demographic live within a reachable radius of your proposed location.

Market Share and Price Point

When doing your market analysis, consider similar bar businesses that have come before you. What do their successes and failures look like? Why did they crash and burn, or soar to new heights? Take these lessons and figure out how to apply them so your business can succeed.

Furthermore, what will your entry into the market mean for the local community? Are you creating new job opportunities? Or are you going to bring in an unruly crowd of patrons they hope to avoid? Knowing this information will help you be accepted and create connections rather than catastrophes.

Lastly, consider what your ‘competitors’ or other similar industry businesses are charging for their drinks and services. Run a competitive analysis in the area to determine your potential price point and how you can stand out.

7. Bar Marketing

Utilizing a marketing plan in the right way helps you take measured steps to get your establishment in front of potential customers. Here are the strategies to get started:

Create a Brand

The key to starting a successful business - and keeping it open - is to create a memorable brand identity. Your toolbox for promoting your brand should include your logo, colors, and ‘personality.’ Use these in a way that becomes synonymous with your bar, no matter where people interact with it.

Marketing Tools

Besides developing your brand identity, consider the channels you can market on to attract customers. At the very least, it should include your social channels, website, and media influencers.

8. Other Avenues to Increase Revenue

Besides being a bar and welcoming guests who come in with reservations or foot traffic, there are other avenues to increase your revenue.

Hosting events such as karaoke nights, wine tastings, or live music is an excellent way to attract larger crowds to your bar. You are guaranteed certain sales, can charge a cover fee, and get new people walking through the door.

If you go this route, we recommend using event management software to keep everything on track and work effortlessly with your team.

It’s no surprise that all businesses go through an ebb and flow of customer traffic. A great way to increase cash flow during slower periods is to introduce ideas like drink specials and happy hour discounts.

When you’re writing up a business plan, don’t forget to brainstorm ideas for a pre-opening promotion as a way to test the market. This can be as simple as a soft launch or as elaborate as a grand-opening celebration.

9. Financials

An important aspect of your business plan is to outline your potential start-up costs. These, along with the costs of day-to-day business operations, and financial projections, will attract or deter potential investors.

Your business plan should also highlight possible funding options like loans and investment opportunities you have available. Additionally, you’ll need to draw up a break-even analysis to determine how much revenue it will take to turn profits.  

Realizing your dream of owning the hottest bar in town starts with a great business plan. It will need to cover everything from your mission statement to your concept and drinks menu. This will help you build a sturdy management team, hire great employees, and attract people to your venue.

Want to know more about Perfect Venue for event management? Try it free to find out how it can be a fit for your new business.

Have thoughts on the article? Feel free to email us at [email protected] - we'd love to hear it!

• Purchase History

• How to Create a Bar Business Plan

by I.J. Karam | Jan 8, 2024 | Business Plans

Embarking on the journey of opening a bar is a thrilling venture, filled with the promise of convivial nights and the creation of a vibrant social hub. Yet, beneath the allure of clinking glasses and laughter lies the strategic foundation that will either elevate or impede your venture—the business plan. In the dynamic realm of hospitality, where every concoction and ambiance detail matters, a well-crafted bar business plan becomes the compass steering your project towards prosperity. This article – written by our business planning experts with over 15 years of experience helping F&B and bar owners launch successful ventures – navigates the intricacies of drafting a compelling bar business plan, unraveling the crucial steps to transform your vision into a thriving reality.

Whether you’re a seasoned entrepreneur or a first-time bar owner, a business plan is your blueprint, guiding decisions and attracting potential investors. It’s not just a document; it’s your narrative—a story that convinces others to join your pursuit of mixology and merriment. This guide aims to demystify the process, helping you weave together the essential elements that will set the stage for a successful bar business. So, let’s embark on this expedition, where the pen is your sword, and the business plan, your map to the bustling kingdom of nightlife entrepreneurship.

Ready-Made Bar Business Plan Template with Financials

Before we start, we would like to announce that you can now download our ready-made bar business plan template in Word with automatic financials in Excel . This off the shelf and cost-effective solution will help you create a solid and investor-grade business plan for your bar project in record time even if you have very little financial knowledge. Check it out now.

Bar Business Plan: The Business Concept

Now, let’s delve into the heart of your venture—the unique concept that will distinguish your bar in a sea of entertainment options. Your business concept is the DNA of your establishment, encapsulating its soul and setting the tone for the entire experience. Begin by vividly describing your bar’s atmosphere, theme, and the emotions you want patrons to feel as they step through the door.

Consider your target audience—those you envision sharing stories over crafted cocktails or dancing to curated beats.

What sets your bar apart? Is it the artisanal approach to mixology, an immersive theme, or a fusion of diverse cultural influences?

Define the essence of your bar, ensuring it resonates with the desires and preferences of your intended clientele.

Understanding your customer profile is key. Is your bar a chic lounge attracting young urban professionals, or a cozy pub catering to a more laid-back crowd?

A nuanced comprehension of your audience will shape not only your offerings but also your marketing strategy. As you embark on this conceptual journey, remember: a well-defined business concept is the compass guiding patrons to your unique oasis in the vast landscape of nightlife options.

Market Analysis for Your Bar Business Plan

The market analysis section of your bar business plan is the compass that points to opportunities and navigates potential challenges.

Begin by surveying the broader bar industry, acknowledging trends, and recognizing patterns that could impact your business. Dive into your local market—examine the competition, identify key players, and discern the unmet needs that your bar could fulfill. This section is not merely about numbers; it’s about painting a vivid picture of your business’s place in the market ecosystem.

It is mandatory to conduct a thorough competitor analysis, understanding their strengths and weaknesses. Uncover the gaps in the market that your bar can elegantly fill, offering something unique and compelling. Define your target market—age groups, preferences, and demographics—aligning your concept with the desires of those who will make your bar their preferred destination.

A bar SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a powerful tool at this stage, providing a holistic view of your venture. By understanding these elements, you can position your bar strategically, harnessing strengths and mitigating weaknesses.

In essence, this section is your reconnaissance mission, arming you with the insights needed to steer your bar through the dynamic currents of the market.

Your Bar’s Operations and Management

With your bar’s concept and market dynamics firmly grasped, the spotlight now turns to the engine that propels your vision into reality—operations and management. This section is the backstage pass, providing a glimpse into the organizational structure, key players, and the synchronized dance that keeps your bar running seamlessly.

The first step here consists of outlining the organizational structure by defining the roles and responsibilities of each team member. From bartenders crafting liquid art to floor managers orchestrating the flow of patrons, paint a picture of the skilled individuals who will bring your vision to life. Emphasize the unique skills and experiences that each team member contributes.

Recruitment is a crucial aspect. Detail your strategy for assembling a team that not only possesses the requisite skills but also embodies the spirit of your bar. Whether you’re tapping into seasoned industry professionals or nurturing fresh talent, the success of your bar is intrinsically tied to the caliber of your team.

Ultimately, this section encapsulates the choreography of your operations. It’s about showcasing the skilled performers who will transform your bar from a concept on paper to a living, breathing entity—a place where every interaction, every pour, and every detail contributes to the symphony of a memorable night out.

Your Bar’s Products and Services

Now that the stage is set and the curtain is ready to rise, it’s time to showcase the stars of your show—your products and services. This section is the menu of experiences you’ll be serving to your patrons, encapsulating the essence of your bar’s identity.

This section should provide a comprehensive menu overview, detailing the range of beverages and offerings that will tantalize the taste buds of your clientele. Whether it’s artisanal cocktails, curated wine selections, or a unique selection of craft beers, it is a good idea to articulate the flavors and experiences your bar promises.

Make sure to highlight your signature offerings and specialty drinks—these are the showstoppers that will not only entice first-time visitors but keep patrons coming back for more. Consider the presentation, the ingredients, and the stories behind each concoction; after all, a great drink is not just a beverage but a narrative in a glass.

Next, your bar’s pricing strategy. You need to balance affordability with the perceived value of your offerings. Be transparent about the costs associated with your products, ensuring that your pricing aligns with your target market’s expectations while sustaining the profitability of your business.

Lastly, you need to provide insights into your suppliers and inventory management. Establishing reliable partnerships with suppliers ensures a consistent flow of high-quality ingredients, while effective inventory management prevents wastage and maximizes profitability.

Bar Business Plan: Marketing and Sales Strategy

This section is the promotional melody, orchestrating the symphony that turns a casual passerby into a devoted regular.

Your Bar’s Branding and Positioning

Here you need to describe the identity of your bar. What emotions do you want associated with your brand? Is it a trendy hotspot, a cozy hideaway, or a fusion of eclectic vibes? Define your brand’s personality and weave it into every aspect of your marketing collateral—from your logo to your social media presence.

Marketing Channels and Promotional Activities

Next, describe the channels through which you’ll communicate with your audience. In the digital age, social media is often a powerful ally; however, don’t underestimate the impact of traditional channels such as local partnerships, events, and word-of-mouth. Develop a content calendar that aligns with your brand narrative, utilizing a mix of engaging visuals, storytelling, and promotions to keep your audience captivated.

Also make sure to include launching promotional activities to create buzz during the opening phase. Special events, happy hour discounts, or exclusive tastings can act as magnets, attracting curious patrons eager to experience the novelty your bar promises.

Sales Forecast

No business can thrive without a proper sales strategy and bars and pubs are no exception. In this section, provide a realistic sales forecast that reflects your understanding of the market demand, pricing strategy, and promotional efforts. This is the crystal ball that investors and stakeholders will peer into, gauging the potential success of your bar. Ground your projections in market research, historical data if available, and the unique value proposition your bar brings to the table.  

Your Bar’s Financial Plan

We cannot emphasize enough the importance of including a robust financial plan. This is probably the section that will draw the most attention from your readers or potential investors so make sure you nail it.

Startup Costs

Start by outlining the initial investment required to turn your concept into a reality. This includes costs such as lease or purchase of the venue, interior design, licensing, permits, equipment, initial inventory, marketing expenses for the launch, and any other upfront expenditures.

Funding Requirements

Clearly articulate your funding needs. Whether you’re relying on personal savings, loans, investors, or a combination, provide a transparent breakdown of how you plan to finance your venture. This section is crucial for potential investors who want to understand the commitment and financial structure of your bar.

Your Bar’s Financial Projections

Based on your sales forecast (which we discussed above), your market analysis and pricing strategy, it is now time to generate detailed financial projections for your bar project. Projections should cover at least the first three years, offering a glimpse into the expected revenue and expenses. Break down the projections into monthly or quarterly intervals, showcasing the seasonality or trends in the bar industry.

You will also need to include a profit and loss statement, cash flow forecast, and balance sheet. These financial statements provide a comprehensive view of your bar’s financial health, helping you and potential investors understand how the business will generate revenue, manage expenses, and maintain liquidity.

For more information on this, we highly recommend you consult the financial plan guides section on our website.

Break-even Analysis

Define the point at which your bar will break even—when total revenue equals total costs. This analysis provides a crucial benchmark, helping you understand when your business is expected to become profitable. It also offers insights into the level of sales needed to cover your operational costs.

Risks & Contingency Plan

It is a good idea to include a section on risk management. Outline specific contingency plans for the most critical risks your venture may face. This could involve having backup suppliers, building a financial reserve for unexpected expenses, or implementing flexibility in your operations to adapt quickly to changing circumstances. The ability to pivot in response to challenges is a hallmark of a resilient and successful business.

As the final curtain falls on this exploration of crafting a business plan for your bar, it’s time to distill the essence of your venture into a compelling conclusion. This section serves as the encore, leaving readers with a lasting impression and a call to action.

Summary of Key Points

Summarize the key elements discussed throughout the business plan. Revisit the unique concept, the market analysis insights, the operational intricacies, the enticing products and services, the marketing symphony, the financial composition, and the resilience woven into your risk analysis. Concisely restate the aspects that make your bar stand out in the competitive landscape.

Call to Action or Next Steps

Encourage readers to take the next steps. Whether it’s reaching out to potential investors, fine-tuning specific aspects of the business plan, or moving forward with the execution phase, provide a clear call to action. This could be an invitation to connect for further discussions, an announcement of your opening date, or an introduction to your crowdfunding campaign.

That’s it! We hope this detailed guide on how to build a solid business plan for a bar was useful. In case you are interested in a cost-effective solution, we highly recommend you check our ready-made bar business plan template . This is probably the quickest, most efficient way to create an investor-grade business plan for your bar venture.

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How to Write a Bar Business Plan + Free Template

Things to Consider Before Writing a bar business plan

Get all the necessary licenses.

As a bar business staying on the right side of the law is more important than anything. Having all the necessary licenses and permits lets you run your business smoothly and without any chaos.

Here’s a list of licenses that you’ll need:

• Liquor License
• Food Safety Permit
• Fire Safety Certificate
• Music license

You might need more depending on the laws of your state and locality. Get all the necessary permits to avoid hassles as well as to ensure your customers and your own safety.

The location matters ( A lot )

In the case of a bar business, the location is usually the whole and soul of your business. The right location would be a preferred hangout spot for your target audience, easy to access, and not overly crowded.

The factor that the locality has your target audience or not would be a major deciding factor in your bar business’s success.

Know your target audience and their preferences

Knowing about your target audience gives your business the head start it deserves. Study everything from what your target audience prefers when it comes to food and beverages, what additional services they expect, What kind of vibe they prefer, and obviously, what is the right location to cater to them.

Have a unique theme

A major aspect of the bar industry is that it doesn’t really have any big players but several small businesses that compete with each other. And if you want to stand out amongst all the hustle and bustle it is important to have a unique theme that appeals to your target audience.

How Can a Bar Business Plan Help You?

A business plan helps you develop the right perspective toward the industry you plan on entering.

It not only helps you with market analysis and management but also acts as a guide in your business journey.

If you plan your business well, you get an edge over poorly managed entities and unaware owners who did not conduct market research before starting the business.

Specifically, when starting a bar business, a business plan helps you in making cost-effective decisions when you begin, so you don’t have to worry about haphazard finances later.

And as you know the benefits of having a business plan now, let’s discuss how to write an effective plan .

How to write an effective bar business plan?

Although you can write a business plan on your own from scratch, it is always good to get a little guidance when writing one.

Thanks to technology, there are several options available, and you can choose the one that fits the best for you.

You can either go to a business consultant, design your plan based on a predesigned template, or get a customized plan for your business through an online business plan software without going anywhere.

Chalking Out Your Business Plan

All businesses like bars, pubs, lounges, and nightclubs come under the aegis of the bar business. All of these are drinking places that primarily serve and prepare alcoholic beverages.

Moreover, it is an industry where there are no market leaders who hold a big share in the industry’s value, but small fragmented units amongst whom the industry’s value is distributed.

Now it might look like a lucrative business to enter, but a lot of bar businesses fail due to bad financial and employee management. They end up overspending and working their employees to the point of exhaustion.

You don’t have to worry about it though, the above problem has a quick and easy solution: A business plan.

Yes, you heard it right, a bar business plan can help you solve all the management and planning-related problems.

If you are planning to start a new bar business , the first thing you will need is a business plan. Use our sample Bar business plan created using upmetrics business plan software to start writing your business plan in no time.

Bar Business Plan Outline

This is the standard bar business plan outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Mission Statement
• Guiding Principles
• Keys to Success
• Start-Up Summary
• Location and Facilities
• Products/Services Description
• Competitive Comparison
• Product/Service Sourcing
• Inventory Management
• Future Products/Services
• Market Size
• Industry Participants
• Market Share
• Applebee’s Pinto’s Bar and Grill 6706
• Cococabana Bar & Grill
• Flanigan’s Seafood Bar & Grill
• Market Segments
• Market Tests
• Market Needs
• Market Trends
• Market Growth
• Positioning
• SWOT Analysis
• Strategy Pyramid
• Unique Selling Proposition (USP)
• Competitive Edge
• Positioning Statement
• Pricing Strategy
• Promotion and Advertising Strategy
• Marketing Programs
• Sales Forecast
• Sales Programs
• Exit Strategy
• Organizational Structure
• Management Team Gaps
• Personnel Plan
• Important Assumptions
• Startup Expenses
• Startup Assets
• Source And Use Of Funds
• Profit & Loss Statement
• Balance Sheet
• Cash Flow Statement

Before you get started with writing your business plan, let’s understand each section in detail:

1. Executive Summary

An executive summary is the most important document of your business plan. It is crucial to get you funded as a business as it sums up everything your business stands for.

Chances are that the investors might not even read beyond this section.

Therefore, when you write it make sure you sum up your business idea and its functions properly.

2. Business Overview

In this section, you will include an overview of all the chief needs of your business.

In a bar business plan, the chief aspects would include the location and its accessibility, the legal rules regarding alcohol followed by the area as well as the primary legal formalities involved in running a bar.

3. Products and services

This section includes all the products and services you’ll offer.

Resources for getting the products, especially in the case of a bar business the formal procedures involved in acquiring alcohol should be included.

It is also good to note down the differentiating factor between your and your competitor’s product.

4. Market analysis

Market analysis is another crucial aspect of a business plan. It comes in handy while assessing strategies and techniques that work and do not work by analyzing your competitors.

It also helps you get information about the size of the market and its growth potential.

It helps you to know your target audience and segment of the market that forms the majority of your client base.

5. Marketing strategy and implementation

Based on market analysis, next up you’ll formulate your marketing strategy.

While formulating your marketing strategy you should always keep your unique selling point and target market in mind.

Apart from that your positioning in the industry is also a critical aspect of your strategy implementation.

In addition to all of the above, advertising strategy is an aspect a bar business has to pay special attention to, as a direct advertisement of alcohol isn’t allowed on various media platforms.

6. Organizational Management

This step is also especially important in a bar business plan to avoid overworking employees, create good and respectful relations amongst the team, and have strong teamwork.

You should also include various roles and responsibilities of different people in your organization as well as ways of tracking their performance in this section.

7. Financial Plan

A financial plan is important because it prevents you from overspending and optimally distributes your cash flow amongst various segments of your business.

Apart from that in a financial plan, you can also carry out an analysis of your financial history as well as  funding options for your business.

The above-mentioned order can help you write a well-rounded plan. But most importantly, while starting a bar business it is important to keep the legalities involved in mind.

You should always watch out for the current and potential alcohol laws that would have an impact on your business and frame your business strategy accordingly.

Hence, you should frame a business plan that is flexible and dynamic and thus, can help you succeed in the bar and pub industry.

Download a sample bar business plan

Need help writing your business plan from scratch? Here you go;  download our free bar business plan pdf  to start.

It’s a modern business plan template specifically designed for your bar business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Bar Business Plan Summary

A bar business can be extremely successful and smooth if you go about it with a business plan.

A business plan helps you keep all the facets from legal to financial ones in mind while running a bar business, thus making the process easier and quicker.

After getting started with Upmetrics , you can copy this sample bar business plan template into your business plan, modify the required information, and download your bar business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Foosball Hall

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Foosball Hall is a new gaming hall and bar serving the Madison, Wisconsin community. Foosball or table soccer is an exciting table game originating from 1920’s Germany. The game involves two to four people in an exciting match that tests skill, strategy, and willingness to have fun. People, primarily male students, play foosball as an exciting alternative to pool. They are looking for skill oriented game that they can play in the social setting of a bar. While there are many different pool hall bars in Madison, there are no foosball bars even though the demand is quite apparent. Demand can be witnessed anywhere there is a foosball table. There are always lines of people waiting to play, and it is extremely rare to be able to walk up to an unused foosball table. Foosball Hall will meet the unmet demand in Madison, Wisconsin with a bar offering beer, food, beverages and plenty of foosball tables for casual play as well as tournaments.

Keys to Success Foosball Hall has identified three keys that will be critical for their success. The first is the need to design and implement strict financial controls. This is particularly important for an establishment that serves alcohol, as employee theft is one of the largest drains on this type of business. The financial controls will help minimize this risk. The second key is the behavior of all employees toward customers – that each customer is treated as if they were the most important customer of Foosball Hall. The last key to success will be the constant analysis for improvement of the business model. It will be management’s task to continually analyze the business model looking for ways that it can be adjusted to increase profitability for the business. Foosball Hall will not assume that this business model is static, rather, they believe that in order to improve it must be dynamic.

Target Market Customers Foosball Hall has identified two population target segments. The first segment is casual players of table games. This segment enjoys playing table games such as foosball or pool in a bar setting. They appreciate the opportunity to play a fun game while they consume beverages (alcoholic or not) and socialize with friends or strangers. This group is growing at the annual rate of 8% with 54,889 potential customers. The second segment of the population that will be targeted is competitive players. These people appreciate foosball for the same reasons as the casual players, however, this group is also quite competitive. They play foosball to win, either with friends or in a tournament and continually work on their skills to become better players. This segment has an annual growth rate of 7% and 12,445 potential customers.

Management Foosball Hall will be lead by Stan Spinner. Stan received his undergraduate degree in Philosophy from University of Wisconsin-Stevens Point. While in college, Stan managed a pool hall. This was Stan’s first experience in a retail establishment and provided him with invaluable experience in tavern operations, as well as insight into customer habits and preferences. Recognizing that one day he wanted to run his own business, but was not comfortable with his incomplete skill set, Stan enrolled in the University of Wisconsin’s MBA Entrepreneurship Program. Stan went through the two year program with the intention of opening a foosball bar upon graduation. Having this goal in his head while taking the course work proved to be quite valuable as it became a lens through which Stan studied all the new material.

Foosball Hall is a start-up gaming (foosball) bar primarily serving the students of Madison. Sales have been forecast to be approximately $200,000 for year two, increasing to approximately $290,000 in year three. Net profit will be negative in year one, rising to a positive % in years two and three.

1.1 Keys to Success

Foosball Hall has identified several business elements that must be implemented in order to succeed in this competitive market.

• Employ strict financial controls. This is especially important for a bar where, without financial controls, employ theft could bring the business to bankruptcy.
• Treat every customer as though they are the most important customer to Foosball Hall.
• Continually look for improvements in the business model as well as operating systems.

1.2 Mission

It is Foosball Hall’s mission to become a premier night spot for Madison students and locals who are interested in playing table games and drinking. Foosball Hall will accomplish this by offering abundant foosball tables, beer, and food at reasonable prices. By providing the Madison market with the opportunity to participate in this increasingly popular table game, Foosball Hall will become a Madison favorite. The business will be operated on the premise that satisfied customers are imperative to a sustainable business.

1.3 Objectives

• To become one of the premier venues in Madison that offers table games (in this case specifically foosball), beer and food.
• To grow the game of foosball in Madison, adding legitimacy to the game and increasing the number and participation levels of the tournaments.
• Reach the point of sustainable profitability by year two.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Foosball Hall, a start-up business has been formed as a Wisconsin Limited Liability Corporation (L.L.C.) with the main purpose as a table game (foosball) operation that offers soft drinks, beer, and light food.

2.1 Company Ownership

Foosball Hall is an L.L.C. registered in Wisconsin. The L.L.C. business formation structure was chosen as a personal liability shield for the owner Stan Spinner. While Stan has outside investors who possess a note securing their investment, Stan is the majority owner.

2.2 Start-up Summary

The following list details the expenses associated with the start up of this organization:

• Foosball tables: There are 10 U.S.-based manufacturers of tables. The specific vendor will be chosen soon based on a competitive bidding process. All of the manufacturers produce high quality tables and compete primarily on price. Foosball Hall is in need of 10 tables @ approximately $3,000 each. In addition to the tables, two large white boards will be needed for tournament play.
• Lighting: While the chosen space has lights for the area in general, additional lighting will need to be set up for proper table play.
• Stools, tables, counter top and chairs: These items will be purchased to provide a place for non-players to relax and socialize.
• Kitchen equipment: These are the items necessary for serving a bar menu and liquid refreshments. Needed items include: glasses, silverware, plates, microwave, convection oven, refrigerator and freezer, serving/cooking utensils, a beer tap system, a fountain dispenser for soft drinks.
• Attorney fees: The needed legal services include business formation advice and assistance, basic contract reviews, and general business advice.
• Consultants: A business consultant will be utilized for assistance in setting up various operating systems for the entity.
• Various marketing information such as brochures, stationery, etc.
• Website: The website will be developed as a form of communication regarding the activities of Foosball Hall and the game of foosball. This includes disseminating information regarding tournaments as well as advertising the fact that there is a place that offers foosball. There are numerous foosball associations that will then link Foosball Hall’s site to theirs for general game promotion.

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Foosball Foosball, or table soccer is a popular table game that looks sort of like a soccer game. The name is derived from the German word for field soccer which is fubball. The adopted name in the States is foosball or table soccer. The game itself originated in Germany during the late 1920’s and early 1930’s.

A fact that may come as a surprise to many is that foosball is played on a competitive (professional) level. There are several tours which exist with regional, national and international competitions. Within the U.S. there are two well established associations, United States Table Soccer Association and the American Table Soccer Federation. So while most participants are recreational players, there are many people who play foosball at a competitive level. The bulk of Foosball Hall customers are the recreational players.

Foosball Hall offers 10 different tables for foosball. Five days a week the tables are open to first-come/first-served play. Two days a week half of the tables will be reserved for league/tournament play. Customers are able to play foosball by paying an hourly rate. Players can either play games with people within their party or have pickup opponents. Foosball Hall serves a rotating tap of three beers as well as several bottled varieties. Other beverages include fountain soft drinks. Foosball Hall offers a light bar food menu of sandwiches and several different appetizer items.

So while foosball is the main attraction, i.e. why customers would choose Foosball Hall over another bar, the main source of revenue is from the offered food and beverages. The foosball revenue, both from individual play and from tournaments will help supplement the business, profitability depends on selling sufficient levels of food and drinks.

Offering foosball is an attractive service as many people enjoy participating in some sort of game while they are at a bar drinking and socializing. Foosball provides this entertainment, similar to pool and darts. Foosball offers the same challenge in terms of strategy and skill as pool and darts but makes the experience more fun and action oriented. So foosball can be said to be the best of both worlds, requiring skill and thought but at the same time being fun,  fast paced action.

Market Analysis Summary how to do a market analysis for your business plan.">

Foosball Hall has identified two target customer segments which are particularly attractive. The first segment customers are the more casual players who are looking for some sort of activity (such as foosball, pool, darts) to occupy their time as they socialize and drink. The second group comprises the competitive foosball players. This group travels to where ever there are tables.

While the two groups share the same interest in foosball, they are distinct groups and each one will need to be reached via different methods. Foosball Hall participates within the general pool hall industry, businesses that offer beer and pool typically. The foosball parlor industry is too small and new to have its own industry classification. While foosball is a very popular table game, there are just not enough foosball dedicated halls to have its own industry. Here lies the attractiveness of the industry, most of the foosball playing occurs on college campuses, there are few outside establishments that offer a pool-like foosball hall.

4.1 Market Segmentation

Foosball Hall has identified two distinct customer segments that they will target:

Casual players This segment is typically made up of  college men who enjoy playing foosball with their colleagues. This group of individuals typically plays to pass time and have fun as opposed to playing at a competitive level in tournaments. Characteristics of the individuals that make up this group are:

• Gender 85% male.
• Ages 17- 28.
• College students- 74% of the participants are in college or recently graduated from college.
• 69% play pool but prefer foosball because it combines similar levels of skill but at a much faster, exciting pace.

Competitive players This group plays to win. Foosball is not about a fun way to pass time but a serious game at which they work hard, developing competitive skills. This group is far smaller but the individuals are active participants. There are two different manufacturer based associations for foosball and numerous different player based associations. In fact, as a testament to the level of seriousness, size and participation levels of these players, almost all states in the U.S. have their own associations. It is this group of people that will be the most active participants in the offered tournaments.

• Generally male- 89%.
• Ages 25-48.

The bulk of Foosball Hall’s customers are casual recreational players.

4.2 Target Market Segment Strategy

Foosball Hall will successfully target two distinct segments of the market. While both groups play foosball, the reasons that they play are different. Understanding this will help Foosball Hall accurately target the specific group. The first group while smaller in size is far more organized and will therefore be much easier to reach. Although seriously competitive players are growing in number, it is a select group of people that compete in foosball. With the advent of the Internet, this group has become quite organized in terms of associations, tournaments, and general awareness of each other. This being said, it is easy to reach this group through advertisements and networking with the different associations. The competitive players are always looking for new places to play, there are generally not enough tables to accommodate them. This will be the easiest group to reach. This group is talkative amongst themselves and always looking for new places and new tournaments.

The casual players will be more difficult to target. This group of people comes from a fairly large cross section of the population, people that like some sort of table game while they hang out with friends and drink beer. The obvious group to try to reach are college students. Madison was chosen in part because of its population of foosball players as well as the huge student population to draw off of. Students are the perfect segment of the population that likes to drink, play games, has disposable income, and has extra time for leisure activities. Additionally, foosball is a social game that requires two- four players. Even beyond the requirement for multiple players, when people play foosball it is typically in a social setting with socializing occurring during play. While there are some other casual players, most are or recently were college students.

4.3 Industry Analysis

There are few commercial playing areas for foosball. Most foosball tables reside in private settings, either a home, fraternity house, etc. The real competitor in terms of industry are pool halls. While the games themselves are not similar, the reason people play and the type of people that play are quite similar. As mentioned previously, people play either as a source of game competition, or they play as a way to have fun and socialize. The users are quite similar as well, however, pool tends to attract an older crowd, or at least some older people. The pool hall/ table game hall industry operates primarily by selling  beer and alcoholic beverages. Food and fountain drinks generate supplemental income. Most business occurs in the evening/ night time, as people use the occasions as a way to relax.

4.3.1 Competition and Buying Patterns

Competition is predominantly from pool halls and foosball tournaments.

Pool Halls The pool halls are the alternative places, other than typical bars, that people go to to socialize and play games to pass the time. There are many different pool halls that serve the Madison student population. They are typically grouped by some sort of theme, maybe concentrating on the lower price point beer selection, maybe on the music, sometimes on the quality of the pool and billiards tables (typically a function of the skill level of the players and the use of the tables for tournaments). The pool halls are competitors for the casual players, people that are playing as a way to socialize, have fun, and pass the time.

Foosball Tournaments Currently, the several tournaments that are held for the Madison area players take place in a community center recreation room that has six tables. There are no other public or semi-public areas that have more than a couple of tables available for play. So while the community center will still have tournaments, the facilities at Foosball Hall will be nicer and have more things to offer such as food and beer. By virtue of more and better tables, Foosball Hall will be able to attract plenty of people for the tournaments.

Indirect competition comes from other evening recreation activities, such as bars, movies, theatres, bowling alleys, etc.

Strategy and Implementation Summary

Foosball Hall will leverage the fact that they offer the finest (as well as the only) facility of numerous, nice, good condition foosball tables. This will be especially useful when competing for customers against the pool halls. Foosball has the same draw as pool, a game that is fun, social, and requires some skill, but is much more fun than pool. To be competitive at foosball, players must develop a strong skill set, however, the level of fun is accessible to all skill levels. Therefore, foosball generates more fun than pool, a distinction that is valuable to a hall that is attracting people to come play games, eat, and drink.  

The marketing effort will rely on advertisements and sponsorships to reach the desired market segments. For the casual users the venue will be advertised as a place to eat, drink, and play fun games. To reach the competitive players, Foosball Hall will have to generate visibility among the different individuals and groups that compete. This will be done with advertising as well as sponsoring tournaments, arguably the best way to get this segment introduced to Foosball Hall.

The sales strategy is formulated on the hypothesis that there are a large number of people that will try Foosball Hall once, and that a successful sales effort will be one that captures the people and turns them into repeat customers. This philosophy is grounded in the solid marketing maxim that it is more costly to attract new customers than it is to maintain current ones.

5.1 Competitive Edge

Foosball Hall will rely on their competitive edge of offering a large number of foosball tables to patrons. Pool halls are relatively popular. They offer patrons a source of self entertainment (based on skill and strategy) while they drink and socialize. Foosball takes this value one step further by offering a game that has similar skill requirements, but injects much more fun and thrill into the game. Currently, there are no other public places that offer more than one or two foosball tables for play. This competitive edge could diminish if it becomes so popular that competitors take notice and offer similar game options. However, Foosball Hall will enjoy the market leader position and will not rest on its laurels, continually looking for new ways to add value for their customers. Foosball Hall will be always looking for new ways to appeal to their target market by both secondary research, and through primary research in the form of observation of their customers.

5.2 Marketing Strategy

Foosball Hall will use two different forms of marketing communication as a way to reach the target market and raise their  awareness of Foosball Hall and their product offerings. The casual users will be reached through a series of advertisements, generally in the student newspapers. The student rags are a source of information that most students consult in determining activities and events. There are two main student papers, each with a slightly different readership demographic. The advertising space in the papers is fairly inexpensive and is targeted to reach the right audience.

In order to reach the competitive users, Foosball Hall will rely on a tournament sponsorship strategy to attract the serious players. Foosball Hall will sponsor several different tournaments, at least two days a week that will be a haven for the competitive players. The beauty (for Foosball Hall) of the competitive tournaments is that most players require practice to remain competitive or improve and the large number of tables at Foosball Hall will encourage this customer segment to use Foosball Hall as a place to train as well as compete. The tournament sponsorship will generate visibility on the local (city as well as state) foosball association websites. The visibility will take the form of activity by members of the Foosball Hall staff in association based activities. Becoming active within this association of people is valuable networking that is likely to bring many new customers to the Hall. Foosball Hall believes that this grassroots approach will be particularly effective for this unusual but tight knit group of people.

5.3 Sales Strategy

Consistent, customer-centric service is the requirement for Foosball Hall employees. Every employee will have the idea drilled into them that they cannot let a customer leave dissatisfied. Employees will be empowered to remedy most situations that come up. Problem solving will be encouraged throughout the organization. It would also be fair to say that everyone within the organization is part of the sales staff.

5.3.1 Sales Forecast

The sales forecast is a conservative projection. It has been kept conservative to ensure that, with the worst case scenario, we are able to cover our expenses. The first three months have a sales forecast that is pretty grim (relative to the standard month). This can be explained by the fact that the first few months will be slow, a function of being a start-up business, fighting to become more visible within the community, going from nothing to achieving a regular clientele. A slow but steady growth cycle with occur as the months toll. Profitability is projected to occur during the later half of the second year. As a rule of thumb for this industry, if profitability occurs before the second year than it is unlikely to be a sustainable profit, and if it does not occur by the end of the second year than the chance of it ever happening is pretty slim.

The following table and charts represent the breakdown of the sales for the first year as well as graphical representations of sales by month and year.

5.4 Milestones

Foosball Hall has identified several different milestones that will act as obtainable goals, providing the organization with benchmarks that they must reach. The following table details the different milestones, the timeline for them and the responsible party.

Web Plan Summary

The website will be used as a form of communication aimed primarily at the competitive players. The competitive players are those that use the Internet to stay in touch with the rest of the foosball community. This community, as perviously mentioned, is somewhat small but close knit. The Internet provides the perfect communication medium. The casual players are unlikely to use the website much, they will be looking for a casual place to have fun and pass the time and an Internet search is usually not used to find new places. 

The website will provide viewers with information regarding the services and products offered by Foosball Hall. In addition to providing information, the website will be linked into the different associations websites as a venue for tournament play.

6.1 Website Marketing Strategy

The website will be marketed in two ways. The first will be submissions to popular search engines such as Google. This will allow people who are searching for Madison based foosball to reach Foosball Hall’s website. The second marketing strategy is the complimentary linking of sites with the local and regional foosball associations. With complimentary links used, surfers who are already on a complimentary website such as the associations website will be guided to Foosball Hall’s site and hopefully made aware of the new venue for foosball play.

6.2 Development Requirements

The development requirements for the site will be met by a computer science student. This type of student will be used for two reasons: the typical below market rates, and the technical expertise that they offer.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Foosball Hall is being led by Stan Spinner. Stan received his undergraduate degree in philosophy from University of Wisconsin-Stevens Point. It was here that Stan was first introduced to foosball. His fraternity had a table and he immediately enjoyed the game. At his fraternity there were always people lined up waiting to play.

During his undergraduate days, Stan managed a pool hall. This was valuable because it taught him general business skills, paid well, and required his time at night, preventing a conflict with his schooling. Stan recognized that his ultimate dream was to create his own business, to be his own boss. With this in mind, and recognizing his reasonable assessment that his business skill set was not totally complete, Stan decided to enroll in The University of Wisconsin’s MBA Entrepreneurship Program.

At this point Stan was aware that having a foosball hall was a viable business opportunity. While the immediacy of starting it as soon as possible to be the first to market was valuable, he recognized his deficiencies in his skill set and ultimately decided to continue school and begin his business after his degree was completed. Having this insight as to his work passion and how to execute it was invaluable to Stan as he went through all his course work with the goal of starting his own business when he graduated.

7.1 Personnel Plan

Stan will be the driving force behind Foosball Hall. His responsibilities include but not limited to: vendor relations and product procurement, marketing, sales, accounting (initially), tournament formation and management, and bar tending. In addition to Stan the following positions will need to be filled:

• Bartender: In addition to tending bar and serving drinks, this position will help with the cleaning and busing of tables as well as opening and closing activities. When it is slow the position will also assist in the limited food preparation. There will be multiple bartenders, typically having part-time shifts.
• Bartender assistant: This position will back up the bartender in any activities that are needed such as cleaning, busing tables, assistance will table rental. This position will also help out with many of the back-end activities. There will be multiple people holding this position.
• Bookkeeper: This position will be filled during month five when business begins to pick up. Initially Stan will be taking care of these functions, however once business picks up there is no value added for Stan to do these functions so he will hire someone on a part-time basis.

Financial Plan investor-ready personnel plan .">

The following sections outline important financial information.

8.1 Important Assumptions

The following table details important Financial Assumptions.

8.2 Break-even Analysis

The Break-even Analysis indicates that monthly revenue of approximately $12,000 will be needed to reach the break-even point.

8.3 Projected Profit and Loss

The following table and charts show the Projected Profit and Loss.

8.4 Projected Cash Flow

The following chart and table display Projected Cash Flow.

8.5 Projected Balance Sheet

The following table presents the Projected Balance Sheet.

8.6 Business Ratios

Foosball Hall’s Business Ratios. SIC industry class: Pool parlor – 7999.0403.

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Bar Business Plan Template [Updated 2024]

Bar Business Plan

If you want to start a bar business or expand your thriving bar business, you need a great business plan.

The following bar business plan template gives you the key elements to include in a successful bar business plan. This business plan can be used for any type of business in the bar industry including, but not limited to: a sports bar, a dive bar, a neighborhood bar, wine bar, cocktail bar, and more.

You can download the Bar business plan template (including a full, customizable financial model) to your computer here.

Example Business Plan for a Bar or Pub

Below are links to each of the key elements of a sample bar business plan to help you write an effective bar business plan.

• Executive Summary – The executive summary provides an overview of your business idea and summarizes the detailed business plan.
• Company Overview – The company analysis includes information about your business concept, business model, business licenses, and business structure.
• Industry Analysis – The industry analysis includes local market research that supports your business concept and provides insights into the bar industry trends.
• Customer Analysis – The customer analysis provides an overview of your target market including the buying habits of your potential customers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors (other local bars and other local businesses with a bar) and highlight your competitive advantage or unique selling point.
• Marketing Plan – The marketing plan includes your marketing strategy to attract customers to your bar establishment and the pricing strategies for the alcoholic beverages that you will serve.
• Operations Plan – The operations plan includes information on your bar’s day-to-day operations, required bar equipment, inventory management, and expected operating expenses.
• Management Team – The management team section includes a profile of the bar owner and bar management team, their experience and responsibilities.
• Financial Plan – The financial plan includes financial projections including a cash flow analysis, projected profit and loss statement, and balance sheet. It may also include information about how you plan to secure funding, including a list of potential investors.

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Bar Business Plan Outline

Bar Business Plan

Do you want to put up a bar as a business ? If this has been your aspiration or desire for a long time already, make sure that you have the proper processes and business plan guidelines that can help you present your bar business plan to your target audience in the best way possible. In this article we will discuss how you can write a business plan for your bar startup.

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What Is a Bar Business Plan?

Like any other business plan, this specifically helps owners have a plan for their bar. It contains business goals and a timeframe to achieve them. It serves as a blueprint that guides bar owners in running day to day operations, drawing a growing number of patrons, and becoming a reputable establishment. It is also for getting financial support from potential partners and a guide for the management and operational processes of the business.

How To Draft a Bar Business Plan

No matter the purpose of your bar business plan, it is important for you to identify your business’ vision and mission. That way you can create a business plan that is necessary and helpful for the needs of your business. Check out restaurant and coffee shop business plans as a reference to get started. If you need more ideas, check out these tips in creating a bar business plan.

1. Be Aware Of The Market

Before you begin your business plan, understand the dynamics of the market for bar establishments. Knowing the needs of your customers, the trends that dictate the shift in the marketplace, and the way your competition reacts to certain scenarios can help you properly and carefully execute action plans for your bar business’s growth may it be in reach, actual sales, or brand awareness.

2. Create An Executive Summary

Come up with a bar business plan executive summary that can showcase the mission and vision of the business. You also have to make sure that this overview of what the business plan is all about should contain the principles and values that guide your business as well as the key factors that you need to consider for your successes.

3. Make An Organizational Structure

Describe the company and the nature of its operations before giving details about ownership and management. A start-up summary is most likely helpful in ensuring that the business will follow legal procedures and regulations for its operations.

4. List Down Your Resources

It is important for you to present the financial aspect of the business so that you can attract potential partners and investors, if necessary and applicable. Include information about your products and suppliers as well so that you can keep track of where you can get resources.

What are cocktails?

Cocktails are alcoholic beverages made of spirits and other ingredients such as fruit juice, soda, etc. They are one of the things commonly ordered and consumed in a bar. There are many kinds with varying ingredients, flavor, and appearance.

What makes a nightclub different from a wine bar?

While both places serve alcohol, the set up of the place is different. A nightclub is more focused on the entertainment of the patrons by providing drinks and music. In contrast a wine bar is a tavern-like establishment and tends to have a more relaxing ambiance like bistros.

What makes a tavern different from a bar?

Both places sell alcoholic beverages , but what makes them distinct from each other is that a bar does not necessarily serve food. A tavern on the other hand sells food and would often provide lodging. Taverns are an establishment that has existed for many centuries while bars started in the past few decades.

According to Statista research, sales in the drinking place sector in the United States have reached $23.15 billion in 2015. With the right kind of business plan your bar will certainly make sales that’ll contribute to such a number in the future. If you need more ideas on how to create a business plan then check out our business proposals and marketing strategy examples as references.

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How to Write a Winning Sports Bar Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for sports bar s that want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the critical elements that every sports bar owner should include in their business plan.

Download the Ultimate Bar Business Plan Template

What is a sports bar business plan.

A sports bar business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Sports Bar Business Plan?

A sports bar business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Sports Bar Business Plan

The following are the key components of a successful sports bar business plan:

Executive Summary

The executive summary of a sports bar business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your sports bar company
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your sports bar. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your sports bar company, mention this.

You will also include information about your chosen sports bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an essential component of a sports bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the sports bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a sports bar’s customers may include:

• Families with young children looking for a casual, affordable place to eat and drink while watching their favorite sports team play.
• Professionals in their twenties and thirties who seek a social environment to watch the game with friends and co-workers.
• Retirees who want to relax in a comfortable setting while enjoying their favorite sports teams.

You can include information about how your customers decide to buy from you and what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or sports bar services with the proper marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Once you grow your crowd of regulars, they may promote your sports bar business via word-of-mouth marketing.

Operations Plan

This part of your sports bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and the following four years. Examples of milestones for a sports bar include reaching $X in sales. Other examples include hitting certain targets for new customers acquired or social media followers gained.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your establishment. Include brief biographies for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Sports Bar

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Sports Bar  

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup sports bar .

Sample Cash Flow Statement for a Startup Sports Bar  

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

A well-written business plan is an essential tool for any entrepreneur looking to start or grow a sports bar company. Leverage these tips to write a winning business plan. Be sure to consult your financial advisor to create accurate financial projections, and remember to update your plan regularly as your business grows.  

Finish Your Sports Bar Business Plan in 1 Day!

• Entertainment

'Massive achievement' as inn named Shropshire Pub of the Year months after reopening

A country inn has been named Shropshire Pub of The Year by a national magazine.

Tally Ho Inn at Bouldon in Corvedale received the honour from The Pub and Bar Magazine for 2024.

The establishment, which was brought back to life in July last year, has gone from strength to strength.

It is led by chef Mark Harris and Sarah Cowley, who also jointly manage last year's winner of the award the Pheasant at Neenton.

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Beloved Mission pub leaves for Oakland, blaming tech and delivery apps

• Copy link to this article

The Monk's Kettle, a popular craft beer gastropub in San Francisco's Mission District, is moving to Oakland after 16 years.

In a 1,000-word goodbye letter , co-owner Christian Albertson didn't blame a bike lane , homelessness , drugs, the pandemic , progressive politics or crime . Instead, he wrote, tech workers who eat for free at the office and the rise of food delivery apps are squarely to blame for the move across the Bay Bridge and the rise of a boring San Francisco bar scene.

Albertson reflected on what he calls the seismic shifts the neighborhood and industry have undergone since the establishment opened in 2007. Back then, he said the local craft beer scene was almost nonexistent, social media was in its infancy (the bar even had a MySpace page) and the Mission was filled with restaurant workers and artists.

But around 2011, food delivery services like Postmates began disrupting the business, with delivery sales now accounting for a third of the Monk's Kettle's revenue, Albertson said in the letter. Postmates did not immediately respond to requests for comment.

"When the Google busses started coming through the Mission (read: when tech workers became a higher and higher percentage of the city’s population), the restaurant industry (among others) incurred all sorts of collateral damage," Albertson wrote.

The pub forked out more than $100,000 in "really insane" delivery fees to apps last year, he said, which amounts to about 20% of the revenue the business previously made from two customers who hung out at the bar eating and drinking.

"Never mind that the entire experience of The Monk’s Kettle has now been transformed from a welcoming place where you hang out with friends in a fun atmosphere…to eating a lukewarm burger and fries in your apartment," Albertson wrote.

He further complained that the city is sleepier than it was for the first nine years of business, when they had to kick people out at 2 a.m. after a second dinner rush at around 10 p.m. Now, he feels closing at 11 p.m. is often too late.

After personally moving his family out to Marin years ago, Albertson said relocating the Monk's Kettle to Oakland's Rockridge neighborhood is a bid to re-create the stable community feeling the Mission used to provide. His business partner also moved to the East Bay.

"There was a time when SF was the place to be, and we hope that it is able to return to that status, but at present, there seems to be a reason everyone has been fleeing for a better path elsewhere," Albertson wrote.

The Monk’s Kettle will serve beers and burgers at its 16th Street location through June, according to the San Francisco Chronicle , which first reported its relocation plan. The bar also has a Terra Linda location.

The new location at 5484 College Ave. in Oakland's Rockridge is expected to open in the fall.

Joe Burn can be reached at [email protected]

Filed Under

Bar Business Plan Guide + Free Example

July 6, 2023

Adam Hoeksema

Embarking on the journey of opening a bar is an exciting and sometimes difficult endeavor. However, among the necessary steps to transform your vision into reality, crafting a business plan may not be the first thing that comes to mind. It's understandable if you'd rather immerse yourself in creating the unique ambiance, concocting signature cocktails, and building an atmosphere for your customers.

Yet, in the world of potential lenders and investors, the expectations for a well-structured business plan is often a requirement. Especially if you're seeking financial support, such as an SBA loan, having a compelling business plan with accurate projections becomes an invaluable tool to showcase the potential success of your bar. Making sure your plan and financial data is within range of other bars is important as well!

In this ultimate guide, we will delve into the essential components of crafting a bar business plan that communicates your vision, impresses potential lenders & investors, and show you an example business plan (with a FREE template!).

What Should be Included in a Bar Business Plan?

• Conducting Market Research for Your Bar Business Plan
• Creating Financial Projections for Your Bar Business Plan

Example Bar Business Plan

• Bar Business Plan FAQs

With that in mind as the path forward, let’s dive in. 

A well-crafted bar business plan should convincingly demonstrate to investors and lenders the unique appeal of your establishment, why you and your crew are the perfect fit to manage the bar, and how the financial projections are carefully formulated to maximize profitability. Below, you'll find a comprehensive breakdown of our complimentary bar business plan template , tailored specifically to the thriving and ever-evolving bar industry.

Bar Business Plan Outline

I. executive summary, ii. business concept, iii. market analysis, iv. competition analysis, v. marketing strategy, vi. menu and kitchen operations, vii. service and hospitality, viii. financial plan, startup costs:, projected financial summary:, annual sales, gross profit and net profit:, key financial ratios:, income statement:, balance sheet:, cash flow statement:, ix. organizational structure, x. conclusion, how to do market research for a bar business plan.

Market research plays a vital role in developing a comprehensive bar business plan. Understanding your position in the market and validating the demand for your bar concept, location, and pricing structure are essential. You can learn more about our bar market research approach here . In this guide, we will outline effective strategies and tools to help you conduct market research for your bar.

Determining Advertising Costs for Your Bar:

To estimate the cost of advertising your bar, we recommend utilizing tools like Google Keyword Planner . This tool can assist you in identifying relevant keywords to attract customers to your bar's website. It also provides estimates of the cost per click for different keywords.

Identifying Customer Search Keywords:

To understand the keywords used by potential customers in their searches, we suggest using tools such as Google Keyword Planner and Ahrefs . By analyzing your competitors' websites, you can determine the keywords they rank for and the amount of organic traffic generated by each keyword. This information can be invaluable in optimizing your bar's search engine optimization (SEO) efforts.

Evaluating Seasonal Trends for Bars:

Google Trends can be an excellent resource to identify seasonal trends that may impact your bar concept. For instance, you can determine if certain bar themes or offerings have seasonal tendencies. This knowledge will help you make informed decisions regarding menu offerings, promotions, and marketing strategies throughout the year.

Analyzing Competitor Foot Traffic:

Gaining insights into the foot traffic of your competitors' bars is crucial for estimating potential customer volume. Conducting foot traffic reports on competitor locations can provide you with valuable data on the average number of customers they receive each month. This information will assist you in estimating potential traffic to your own bar.

Understanding your target market and the competitive landscape is essential when conducting market research for your bar business plan. By utilizing tools like Google Keyword Planner, Ahrefs, and Google Trends, you can gain insights into advertising costs, customer search behavior, seasonal trends, and competitor foot traffic. This information will empower you to make informed decisions and develop a solid foundation for your bar business plan.

How to Create Financial Projections for a Bar Business Plan

It's time to transform your market research into actionable financial projections. Just like in any industry, the bar industry has its own set of factors that affect revenue, such as seating capacity, customer demand, and operational efficiency. Using a bar financial projection template is a great help in simplifying the process and increasing your confidence. Creating precise financial projections goes beyond demonstrating your bar's ability to repay loans; it's about demonstrating your path to profitability and ultimately manifestation of the financial goals you plan to achieve. Now, to create your projections, you need to incorporate the following:

• Estimate startup costs for your bar
• Forecast revenue including any food or events you plan to host
• Project food, alcohol, and labor costs
• Estimate your operating expenses like rent and utilities
• Calculate how much investor or loan capital you will need to open

While financial projections are a vital component of your bar business plan, they should not be approached in isolation. Remember to seek guidance from experienced professionals (like us at ProjectionHub!), leverage industry resources, and adapt your projections as you gather real-world insights during your bar's development and early operation stages.

By taking a thoughtful and realistic approach to financial planning, you'll not only present a compelling case to potential investors and lenders but also develop a solid foundation for your bar's success. Let these projections be a driving force that guides your decision-making and empowers you to build a thriving and memorable bar experience for your patrons.

Below you will find the text of our example restaurant business plan.  You can also download a Google Doc version of this bar business plan template here so that you can edit it and make it your own.  You can also follow along in this video walkthrough that will help you make the business plan work for your restaurant concept.

Table of Contents

Executive Summary:

• Business Description:
• Market Analysis:
• SWOT Analysis:

Marketing and Sales Strategy:

• Branding and Identity:
• Website, menu, and social media platforms:
• Marketing materials and promotional items:
• Marketing mix:

Operations Plan:

• Organizational Structure:
• Location and Facility:
• SOP (Standard Operating Procedures):
• Health and safety protocols:

Financial Projections:

• Startup Costs and Use of Funds
• Annual Sales, Gross Profit and Net Profit
• Key Financial Ratios
• Income Statement at a Glance
• Income Statement Annual Summary
• Cash Flow Statement Annual Summary
• Balance Sheet Annual Summary

Conclusion:

The name of our bar and grill is "Cheers & Grub". Cheers & Grub is a casual dining establishment that specializes in American-style cuisine with a focus on juicy burgers, delicious wings, and refreshing beers on tap. Our target market is young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

We aim to differentiate ourselves from our competitors by offering a unique and enjoyable dining experience. Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients. Our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails. We will also host weekly events such as trivia nights and live music performances, to keep our customers engaged and entertained.

Our projected startup costs are $500,000, which includes the cost of leasehold improvements, equipment, and operating capital. Our projected first-year sales are $1.2 million, with a net profit margin of 7%. We anticipate steady growth in sales and profits over the next five years.

Cheers & Grub is a casual dining establishment that offers a relaxed and friendly atmosphere, combined with great food and drinks. Our menu will feature classic American dishes, such as burgers, wings, sandwiches, and salads, made with fresh and locally-sourced ingredients. Our bar will offer a variety of domestic and craft beers, as well as a selection of specialty cocktails.

The ambiance of our establishment will be modern and comfortable, with a touch of vintage charm. We will feature a spacious dining area, a full-service bar, and a cozy lounge area for customers to relax and enjoy live music performances. Our target market is young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

The restaurant industry has been growing steadily in recent years, with an estimated market size of $899 billion in 2020. The demand for casual dining establishments like Cheers & Grub is particularly high, as consumers seek out convenient and affordable options for their dining needs. Our target market consists of young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

In terms of competition, there are several established bar and grill establishments in the downtown area. However, we believe that we can differentiate ourselves by offering a unique and enjoyable dining experience, made with fresh and locally-sourced ingredients. Our bar will also offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails, to appeal to a wider range of customers.

The main competition in the downtown area consists of established bar and grill establishments, such as "The Local" and "Grill Master". The Local is known for its casual atmosphere and selection of domestic beers, while Grill Master is known for its specialty cocktails and live music performances.

We believe that we can differentiate ourselves from our competitors by offering a unique and enjoyable dining experience. Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients, and our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails. In addition, we will host weekly events such as trivia nights and live music performances, to keep our customers engaged and entertained.

Our marketing strategy will focus on reaching our target market through a variety of channels, including online advertising, social media, and local promotions. We will also leverage our unique selling points, such as our fresh and locally-sourced ingredients, our selection of domestic and craft beers, and our weekly events, to attract and retain customers.

Online Advertising: We will utilize social media platforms, such as Facebook and Instagram, to reach our target audience. This will include paid advertising, such as sponsored posts and ads, as well as organic content, such as pictures and videos of our menu items and events.

Social Media: We will create a strong presence on social media by regularly posting pictures, videos, and updates about our menu items, events, and promotions. This will help to engage our followers and build a loyal customer base.

Local Promotions: We will participate in local events and promotions, such as food festivals and charity events, to increase visibility and build brand awareness. We will also offer special deals and promotions, such as happy hour discounts and loyalty programs, to incentivize customers to visit Cheers & Grub.

Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients. This includes juicy burgers, delicious wings, sandwiches, and salads. Our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails.

In terms of kitchen operations, we will have a fully-equipped kitchen. Our kitchen staff will be trained in food safety protocols, and we will have strict sanitation procedures in place to ensure the safety and quality of our food.

At Cheers & Grub, we will strive to provide exceptional service and hospitality to our customers. Our staff will be trained in customer service and will be equipped with the necessary skills to provide a welcoming and friendly atmosphere.

Our dining area will feature table service, while our bar will offer full-service bar service, including the preparation of specialty cocktails. We will also have a lounge area for customers to relax and enjoy live music performances.

Our projected startup costs are $350,000, which includes the cost of leasehold improvements, equipment, and operating capital. Our projected first-year sales are $1 million, with a net profit margin of 26%. We anticipate steady growth in sales and profits over the next five years, with a focus on expanding our menu offerings and hosting more events to attract and retain customers.

All of the unique financial projections you see below were generated using ProjectionHub’s Bar financial projection template . Use PH20BP to enjoy a 20% discount on the template. 

Watch how to create financial projections for your very own bar and grill:

Cheers & Grub will be owned and operated by [Name], an experienced restaurateur with a passion for good food and drinks. [Name] will also serve as the manager, responsible for day-to-day operations, including menu development, kitchen operations, and staffing.

In terms of staffing, we will have a team of highly-skilled and trained employees, including a head chef, kitchen staff, servers, and bartenders. We will also have a human resources manager to handle employee relations and benefits.

In conclusion, Cheers & Grub is a casual dining establishment that offers a relaxed and friendly atmosphere, combined with great food and drinks. With a focus on fresh and locally-sourced ingredients, a wide selection of domestic and craft beers, and weekly events, we believe that we have the necessary elements to succeed in the competitive restaurant industry. Our financial projections are positive, and we are confident in our ability to achieve steady growth and profitability in the coming years.

Restaurant Business Plan FAQs

How can i conduct a thorough market analysis for my bar business plan.

To conduct a thorough market analysis, gather data on local and regional market trends, competition analysis (other bars, restaurants, and entertainment venues), target customer preferences, and potential market growth. This analysis will help you identify opportunities and position your bar effectively.

What should be included in the marketing and promotional strategies section of my bar business plan?

In the marketing and promotional strategies section, outline your plans for branding, advertising, social media presence, collaborations with local influencers or organizations, hosting events or themed nights, loyalty programs, and any other initiatives to attract and retain customers.

How should I address financial projections in my bar business plan?

Financial projections should include estimates for start-up costs, ongoing monthly expenses (rent, utilities, inventory), projected revenue based on customer traffic and average spending, cost of goods sold (beverages and food, if applicable), operating expenses, and a cash flow statement to demonstrate the viability of your bar.

What are the key components to include in a bar business plan?

A comprehensive bar business plan should include sections on executive summary, company description, market analysis, target market and customer profile, bar concept and offerings, marketing and promotional strategies, location selection, staffing and management, financial projections, and funding requirements.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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2 people shot in parking lot of pub in Fitchburg, police say

Anyone with information about the shooting is asked to call the fitchburg police department at 978-345-9650, by staff reports • published april 11, 2024 • updated on april 11, 2024 at 11:28 am.

Two people were shot in the parking lot of a pub in Fitchburg, Massachusetts, early Thursday morning, according to authorities.

The shooting occurred at 12:01 a.m. in the parking lot of Partner's Pub on South Street, Fitchburg police said.

When officers arrived, they found the two victims with non-life-threatening injuries, according to police. They were taken to the hospital for treatment.

Their names weren't immediately released.

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"The shooting is an isolated incident between parties that are known to each other," police said in a release Thursday.

It's unclear if any arrests were made.

Anyone with information about the shooting is asked to call the Fitchburg Police Department at 978-345-9650.

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Revolution bars floats closing 18 sites under overhaul plans to avoid ‘liquidity pressures’.

Revolution Bar could close 18 sites as part of company overhaul

By Patrick O'Donnell

Published: 11/04/2024

Revolution Bars sites could be cut as part of a wider company restructuring plan

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Revolution Bars could close 18 of its bars as part of a company overhaul, the parent company has said.

Revolution Bars Group has cited the ongoing cost of living crisis and the regular train strikes as impacting footfall from it younger base of customers.

According to the firm, it was also exploring potentially putting itself up for sale in lieu of a group-wide restructuring.

The firm, which also owns Peach Pubs and Revolucion de Cuba, said it was thinking seriously about its future after running into financial difficulty.

Earlier this month, Revolution Bars Group’s shares were suspended from trading on the London Stock Exchange following a delay to its financial results being published.

However, the company’s share price skyrocketed by 40 per cent earlier today after the suspension was lifted.

Do you have a money story you’d like to share? Get in touch by emailing [email protected] .

The group outlined plans to raise up to £12.5million through a fundraise which it hopes will help the business return to profit.

It has the support of businessman Luke Johnson, a well-known investor in the country’s hospitality sector.

Mr Johnson is known for being the former chairman of popular restaurant chains such as Pizza Express and Giraffe.

As well as this fundraising effort, a cost savings plan will be implemented to improve Revolution Bars Group’s business prospects.

This would involve offloading its loss-making sites, which expects to include 18 bars with six of those already being closed.

The hospitality group is also set to be awarded about £6.9million in additional support from its secured creditor.

In recent years, the restaurant and pub chain has been vocal about the financial challenges the business has faced.

This has primarily resulted from the impact of the Covid-19 pandemic, rising inflation and a wave of staff shortages.

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The pub chain is exploring a new structuring plan to improve its business prospects

If the company does not go ahead with a fundraise or making cost savings from restructuring, Revolution Bars expects to face “liquidity pressures” in 2025.

Furthermore, the firm is considering a sale which it said could be more beneficial for shareholders than the proposed restructure.

As it stands, Revolution Bars Group is not in any discussions with a potential suitor to takeover the business.

On top of this, the business emphasised there can be no certainty that an offer will be made in the future.

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Millennials and Gen Z's trendy new splurge: groceries

• Groceries are the hottest new splurge category for Gen Z and millennials.
• Younger generations spend more on groceries than other categories, a McKinsey report says.
• But all generations are feeling the pinch of inflation at the grocery store.

Splurging once meant spending money on buzzy restaurants, expensive vacations , and designer clothing. These days, what's considered splurge-worthy falls into a more humble category.

Groceries are shaping up to be a top spending priority for younger generations, a February report from McKinsey & Company found.

The firm asked over 4,000 people, from baby boomers to Gen Zers, about the categories they intend to splurge on this year. Groceries ranked highest for millennials and Gen Zers, outpacing restaurants, bars, travel, beauty and personal care, apparel, and fitness.

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Millennials are also becoming parents, which means they spend more on themselves, their partners, and their children. It's a notable shift from 2018 when older generations like baby boomers and Gen Xers still spent more on groceries than millennials.

Gen Z, meanwhile, said they often choose high-quality snacks and beverages, which makes for expensive grocery bills.

One 23-year-old Gen Zer told Business Insider by text that he spends about $130 on groceries for a week and a half. "Fancy sodas and drinks" and "random snacks at Trader Joe's" account for the bulk of the bill. He also said he spends about $35 on protein bars.

The success of the canned water brand Liquid Death is an example of young people's willingness to spend on flashy food and beverages. The brand shot up to a valuation of $1.4 billion thanks to a recent round of funding, Forbes reported . Peter Pham, an investor in Liquid Death, previously told Business Insider that part of the brand's success comes from its appeal to younger generations.

"The healthy food-and-beverage space has historically been a stale category filled with boring brands," Pham told BI. "This creates a lightning-in-a-bottle moment for disruptive brands who know how to tap into culture and talk to Gen Z and digital natives."

All generations are feeling the pinch of inflation at grocery stores and for goods and services in general. The typical American household would need to spend $445 more a month to purchase the same goods and services as a year ago, a report from Moody's found .

Correction: April 8, 2024 — An earlier version of this story misstated the age groups surveyed in the McKinsey report. It surveyed baby boomers to Gen Zers, not baby boomers to Gen Xers. The story also misstated the findings in the Moody's report, which said the typical American household would need to spend $445 more a month this year on goods and services, not just groceries.

Watch: The surprising reason millennial parents are miserable

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• storm damage

EF-1 tornado, severe overnight storms destroy several homes and businesses in Katy

KATY, Texas (KTRK) -- Several homes and businesses are picking up the pieces after severe storms ripped through the Katy area overnight, causing extreme damage.

The National Weather Service confirmed Wednesday morning the damage was caused by an EF-1 tornado that had 90-mile-per-hour winds.

ABC13 spotted the damage at a shopping plaza on South Mason Road, just past Kingsland Boulevard.

A Firestone Complete Auto Care in the plaza collapsed, leaving the business nearly unrecognizable.

You can see footage of the storm damage in the video player above.

Debris, including tires, was scattered all across the parking lot. The business's sign was shredded and leaning all the way over to one side. Several cars in the parking lot were damaged in the chaos.

ABC13 spoke to the employees of Bourbon Street Sports Bar, another business in the plaza.

The front of the sports bar was torn away, and the windows were smashed. An A.C. unit that was once inside was ripped out into the parking lot by the wind.

"It was like a rumble. You could hear it. It was picking up, and it just kept increasing. That's what really scared us - you could start hearing, basically, the building shake. At that point, we were all like, 'Get in the back,'" employee Kevin Davis said.

RELATED: Damage in parts of Galveston Co. was consistent with straight-line winds up to 75 mph, NWS finds

Davis said they were wrapping up, about to close, when they started to hear the high winds around 2:15 or 2:20 a.m. He said the high winds only lasted about 20 seconds, but that was more than enough time to cause some serious damage.

"Thankfully, all of us made it to the back in time. And there wasn't anybody out front," Davis said. "We actually had some patrons in a vehicle out front. They said they could not even see Firestone collapse until it had moved past."

ABC13 video captured a smashed taco truck on its side in the plaza parking lot. It was reportedly parked at the end of the road, and the high winds carried it to the lot.

Emergency crews responded to the scene and taped off the area. CenterPoint Energy turned the electricity off in the area out of precaution.

In a nearby neighborhood, residents also found themselves cleaning up debris, downed trees, and damaged property.

Mary Yeater was called to the neighborhood by a resident with hopes of rehabbing injured baby squirrels.

"With these high winds, it blows the nests out of the trees," Yeater said. "This is the first call I got. I'm sure I'm going to get many more."

That first call came from Caroline Herrington, whose porch and gazebo were destroyed.

"It was awful," Herrington told ABC13. "I thought part of the roof was going to come off. It was insane and the Firestone sign is in their yard."

That Firestone sign traveled three-quarters of a mile, blown from that strip center that took the direct hit from the storm. The winds were as strong as 90 miles per hour.

"Most of the stuff is blown east to west," National Weather Service Meteorologist Jeff Evans said. "But there is stuff behind us here where an air conditioning unit and some of the roofing actually blew from north to south."

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• Elektrostal, Moscow Oblast /

Tolsty medved

The recipe for success of this bar is its tasty burgers , steaks and poke bowl . You may come across comments that draft beer is good here. Musicians perform live music in the evening. Many reviewers find staff members patient. Most visitors note that prices are adequate for what you get. There is a comfortable atmosphere and cute decor at Tolsty medved . Based on the guests' feedback on Google, this place deserved 4.6.

Best in the city This award is based on the analysis of multiple factors, including reviews, ratings, and user engagement trends on Restaurant Guru.

Restaurant menu, frequently mentioned in reviews, ratings of tolsty medved, visitors' opinions on tolsty medved.

Restaurant features in Elektrostal