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100+ BBA Project Topics: Beginners To Advanced Students (2024)

In the dynamic landscape of business education, Bachelor of Business Administration (BBA) programs stand out as foundational platforms for aspiring entrepreneurs, managers, and industry leaders. A vital part of these programs is the BBA project. It acts as a link between what you learn in theory and how you apply it in real life. Choosing the right BBA project topics is essential for students to delve into real-world challenges, develop critical skills, and showcase their capabilities.

In this comprehensive guide, we’ll explore a variety of captivating BBA project topics across different disciplines, providing insights and inspiration for students embarking on this academic journey.

What Is BBA Project Management?

Table of Contents

BBA project management means using project management ideas and methods for Bachelor of Business Administration (BBA) projects.

It involves planning, organizing, coordinating, and overseeing the execution of BBA projects to achieve specific goals and objectives within constraints such as time, budget, and resources.

BBA project management encompasses tasks such as defining project scope, setting objectives, allocating resources, scheduling tasks, monitoring progress, managing risks, and ensuring the successful completion of projects. It plays a crucial role in helping students develop essential project management skills that are applicable across various business domains.

How Do I Choose A Business Project?

Choosing the business project topics can seem daunting, but with some thoughtful consideration, you can select a topic that links with your interests, goals, and the requirements of your program. Here’s a step-by-step guide to help you choose a business project:

Identify Your Interests: Start by reflecting on your interests and passions within the field of business. Consider which areas of business management fascinate you the most, whether it’s marketing, finance, human resources, operations, entrepreneurship, international business, information technology, or supply chain management.
Understand Project Requirements: Familiarize yourself with the requirements and guidelines provided by your academic institution or instructor. Determine the scope, timeline, and expectations for the project, including any specific topics or themes that need to be addressed.
Conduct Research: Explore various business topics and trends through academic journals, books, industry publications, news articles, and online resources. Look for emerging issues, challenges, or opportunities within your chosen area of interest.
Consider Relevance and Impact: Choose a project topic that is relevant to the current business environment and has the potential to make a meaningful impact. Consider how your project could contribute to solving real-world problems, advancing knowledge in your field, or addressing industry needs.
Evaluate Feasibility: Assess the feasibility of potential project topics based on factors such as access to data, resources, and expertise. Ensure that the chosen topic is manageable within the constraints of your time, budget, and available resources.
Brainstorm Ideas: Generate a list of potential project ideas and topics based on your research and interests. Brainstorm creative solutions, innovative approaches, or unique angles to explore within your chosen area of business.
Narrow Down Your Options: Review your list of potential project ideas and narrow down your options based on criteria such as feasibility, relevance, interest level, and potential impact. Consider seeking input from mentors, advisors, or peers to help you make a decision.
Define Your Objectives: Clearly define the objectives and goals of your business project. Determine what you hope to accomplish, what questions you aim to answer, and what outcomes you seek to achieve through your research and analysis.
Stay Flexible: Remain open to adjusting or refining your project topic as you progress through the research and planning stages. Be willing to adapt to new information, insights, or challenges that may arise along the way.
Seek Feedback: Once you’ve chosen a business project topic, seek feedback from your instructor, academic advisors, or industry experts to validate your choice and gain valuable insights. Incorporate any suggestions or recommendations to strengthen your project proposal.

By following these steps, you can choose a business project that aligns with your interests, meets academic requirements, and has the potential to make a meaningful contribution to the field of business management.

100+ BBA Project Topics: Beginners To Advanced Students

Understanding Consumer Behavior in [Specific Industry]
Developing a Marketing Plan for a New Product
Analyzing the Effectiveness of Social Media Marketing Strategies
Investigating Brand Loyalty Among Millennials
Exploring the Impact of Packaging on Consumer Buying Behavior
Financial Performance Analysis of [Company Name]
Evaluating Investment Options for Small Investors
Risk Management Strategies in the Banking Sector
Financial Modeling for Business Forecasting
Analyzing the Impact of Economic Factors on Stock Market Trends

Human Resource Management

Employee Motivation Techniques and Their Impact on Productivity
Designing an Effective Performance Appraisal System
Diversity Management in Multinational Corporations
Different Types of Leaders and How They Shape Company Atmosphere
Checking if Training Programs Really Help Employees Learn Better

Operations Management

Implementing Lean Management Principles in Manufacturing
Inventory Management Optimization Techniques
Quality Control Measures in Service Industries
Streamlining Supply Chain Processes for Cost Reduction
Improving Operational Efficiency Through Process Automation

Strategic Management

SWOT Analysis of a Start-up Business
Developing Competitive Strategies for Market Penetration
Corporate Social Responsibility Initiatives and Their Impact on Brand Image
Strategic Planning for Business Expansion into New Markets
Evaluating Merger and Acquisition Strategies for Growth

Entrepreneurship

Feasibility Study for a New Business Venture
Developing a Business Plan for a Start-up Company
Challenges and Opportunities for Women Entrepreneurs
Crowdfunding as a Source of Financing for Entrepreneurs
Sustainable Business Practices for Eco-friendly Start-ups

International Business

Analyzing Cultural Differences in Global Marketing Campaigns
Foreign Market Entry Strategies for Small Exporters
Impact of Trade Policies on International Business Operations
Managing Cross-Cultural Teams in Multinational Corporations
International Joint Ventures: Opportunities and Challenges

Information Technology Management

Cybersecurity Measures for Small and Medium Enterprises
Digital Transformation Strategies for Traditional Businesses
Implementing Enterprise Resource Planning (ERP) Systems
E-commerce Platforms: Trends and Technologies
Big Data Analytics for Business Intelligence

Supply Chain Management

Vendor Management Best Practices for Supplier Relationship Management
Sustainable Supply Chain Practices: Reducing Environmental Footprint
Just-in-Time Inventory Management Techniques
Logistics Optimization for Efficient Transportation
Blockchain Technology Applications in Supply Chain Management

Advanced Topics

Behavioral Economics: Applications in Marketing Strategies
Quantitative Analysis of Financial Markets
Talent Management Strategies for Global Organizations
Business Process Reengineering for Organizational Transformation
Strategic Innovation Management: Creating a Culture of Innovation
The Role of Artificial Intelligence in Business Decision-Making
Managing Organizational Change in Dynamic Environments
Strategic Outsourcing: Benefits and Risks for Businesses
Impact of Globalization on Small and Medium Enterprises (SMEs)
Corporate Governance and Ethical Leadership Practices
Design Thinking: A Creative Approach to Problem-Solving
Strategic Cost Management Techniques for Profit Maximization
Cross-Border Mergers and Acquisitions: Legal and Regulatory Considerations
Data Privacy and Compliance in the Digital Age
Strategic Partnerships and Alliances: Creating Synergies for Growth
Innovations in Supply Chain Technologies: IoT, AI, and Robotics
Exploring Virtual Reality (VR) and Augmented Reality (AR) Applications in Marketing
Sustainable Business Models: Balancing Profit with Social and Environmental Responsibility
Impact Investing: Aligning Financial Goals with Social and Environmental Impact
Digital Marketing Trends: SEO, SEM, and Content Marketing Strategies
Business Intelligence and Data Visualization Tools for Decision Support
Managing Remote Teams: Challenges and Best Practices
Financial Derivatives and Risk Management Strategies
Corporate Social Entrepreneurship: Using Business as a Force for Good
Developing a Corporate Social Responsibility (CSR) Strategy for Sustainable Development
Green Supply Chain Management: Reducing Carbon Footprint and Waste
Digital Transformation in Retail: Omnichannel Strategies for Customer Engagement
Impact of Brexit on International Trade and Business Operations
Strategic Human Resource Planning in the Gig Economy
Circular Economy: Reducing Waste and Promoting Sustainability
Strategic Pricing Strategies: Value-Based Pricing vs. Cost-Plus Pricing
Predictive Analytics in Financial Forecasting and Risk Management
Cross-Cultural Negotiation Strategies in International Business Deals
Industry 4.0: The Future of Manufacturing and Supply Chain Management
Leveraging Social Media Influencers for Brand Promotion
Implementing Agile Methodologies in Project Management
Corporate Tax Planning Strategies for Multinational Companies
Analyzing Customer Lifetime Value (CLV) for Marketing Campaign Optimization
Impact of Climate Change on Business Operations and Risk Management
Business Model Innovation: Disrupting Traditional Industries with New Paradigms
Blockchain Technology in Financial Services: Opportunities and Challenges
Strategic Marketing in the Age of Personalization and Customer Experience
Resilience Planning: Preparing Businesses for Disruptions and Crises
Strategic Corporate Restructuring: Mergers, Acquisitions, and Divestitures
Artificial Intelligence and Machine Learning Applications in Business Operations
Digital Transformation in Healthcare: Telemedicine and Health-Tech Innovations
Developing a Corporate Sustainability Report: Metrics, Reporting Frameworks, and Best Practices
Impact of Global Economic Trends on Emerging Markets
Designing Customer-Centric Business Models for the Digital Age
Strategic Brand Management: Building and Sustaining Brand Equity
Financing Renewable Energy Projects: Opportunities for Investors and Developers
Strategic Management of Intellectual Property Rights (IPR) in the Digital Economy
Analyzing Corporate Social Responsibility (CSR) Disclosure Practices: Case Studies and Comparative Analysis
Managing Cultural Diversity in Global Teams: Strategies for Effective Communication and Collaboration
Strategic Supply Chain Risk Management: Mitigating Risks in Global Supply Networks
The Future of Work: Trends in Remote Work, Automation, and Gig Economy Platforms

In conclusion, BBA project topics cover a wide range of disciplines within the field of business management, offering students ample opportunities for exploration, learning, and growth.

Whether you’re interested in marketing, finance, human resource management, operations, strategy, entrepreneurship, international business, information technology management, or supply chain management, there’s a fascinating BBA project topic waiting for you to explore.

By selecting the right topic, conducting thorough research, and applying critical thinking skills, you can make the most of your BBA project experience and pave the way for a successful career in the dynamic world of business.

So, embrace the opportunity, dive into your chosen topic with enthusiasm, and let your BBA project be a testament to your passion and potential in the field of business management.

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Entrepreneurship /

BBA Entrepreneurship

Updated on
Feb 13, 2023

As India progresses further in the age of startups, students are looking for ways to delve into this new career option. While being an entrepreneur requires more than just a degree, certain innovative courses can make the students business ready by introducing innovative and relevant subjects for those who strive towards establishing their own identity in the market. One such course is BBA Entrepreneurship . Read this blog to learn more about the course and its specifications!

This Blog Includes:

What is bba entrepreneurship, why study bba entrepreneurship, eligibility criteria, admission process, bba in entrepreneurship: syllabus , subjects offered, top universities, top colleges offering bba entrepreneurship in india , bba entrepreneurship fees in india, jobs and salaries, bba entrepreneurship: future scope.

BBA Entrepreneurship is a 3-year degree course offered to students at the undergraduate level. Most colleges offer it to students who have studied either Commerce or Mathematics in their high school, while some offer the course to all subject streams. The course aims towards building a foundation of independent entrepreneurial thinking in students, teaching them about the present market environment and all the skills they require to establish themselves as a business. This course also complements students with a family business background, aiding them in an understanding of business operations and growth opportunities.

Check out the list of Young Entrepreneurs in India !

There are many reasons why students opt for BBA in Entrepreneurship. Check them out:

The BBA Entrepreneurship programme offers opportunities to work as a business consultant, delivery manager, new venture developer, and other positions in a variety of industries, including banking , retail , automotive, advertising , real estate, and many more.
This course equips minority and female entrepreneurs with the skills and knowledge they need to launch their businesses.
The majority of candidates with a BBA in entrepreneurship work in the banking industry, real estate, advertising firms, etc. Others prefer to launch their own business, either by producing goods or providing a range of services.
Depending on experience and skill, a business analyst or delivery manager can expect to earn an average salary of INR 3,00,000–20,00,00 annually.

The eligibility criteria to secure admission to BBA Entrepreneurship are given below:

Candidates who have completed their 10+2 in any stream from an accredited council or board, preferably from the Commerce stream, with a minimum of 50% overall are eligible to apply for these courses.
According to Indian government regulations, candidates from reserved categories like SC, ST, and OBC are eligible for a mark reduction.

Merit-based admissions to the BBA Entrepreneurship programme are also available, as are admissions based on performance in any entrance exam offered by a variety of organisations or institutions.

Candidates must go to the entrance conducting body’s official website to register for any of the entrance exams.
Name, father’s name, marks earned in the most recent qualifying examination, and other vital personal and academic information must be entered into the application form. A candidate must also upload a photo and their signature.
Complete the registration process by paying the required application fee using a debit/credit card or net banking.
After a specified date and time, the organising body provides a link for downloading the entrance exam admit cards.
Candidates who have registered must go to the website and download the admit card.
The website of the organisation that conducts the examination will have a list of the successful applicants for such entrances.
Depending on the results, various colleges contact candidates for a round of in-person interviews where a candidate’s general aptitude is assessed and successful candidates are given admission offers.
These applicants must complete all necessary admission requirements, including paying the admission fee and any other applicable fees.

Tabulated below is the semester wise break up of the syllabus for the course

Similar to a traditional BBA course, BBA Entrepreneurship comprises commerce-centric subjects that build basic management skills, along with providing an in-depth knowledge of economics, accountancy and business communication. Coupled with that, there are certain entrepreneurial subjects taught at an advanced level. Here is a list of some important subjects in the course:

Fundamentals of Management
Micro and Macro Economics
Quantitative techniques for Business
Financial planning
Valuation and Succession
Business Communication
Family Business Management
Equity and Venture Capital
Mergers and Acquisitions
Strategic Leadership

Here is a list of top Women Entrepreneurs in India !

There are several Government and Private colleges in India that provide a 3-year degree in BBA entrepreneurship. However, there are numerous undergraduate entrepreneurial Universities from abroad that students must consider while making a decision. Being affiliated with an Internationally renowned Institution can really give your career an additional boost of knowledge, experience and recognition. Here are some of our top picks:

University of Leeds , UK
Sloan School of Management, MIT, USA
University College London , UK
EU Business School , Germany
Torrens University , Australia
Wharton School, University of Pennsylvania , USA
University of Toronto , Canada
Limkokwing University of Creative Technology, Malaysia
University of New South Wales , Australia
University of Manchester , UK
Geneva Business School, Spain
Kelley School of Business , Indiana University , USA
Swiss Business School, Switzerland
Marshall School of Business , University of Southern California , USA

In comparison to other courses, the fees for pursuing BBA are slightly on the higher side. One of the reasons for this is that the BBA course is a professional course and there are many benefits attached to it. The average range in India for the BBA fees is from INR 5 thousand to 5 lakhs. The fees for BBA also depend on various factors such as the location and city of the college or university you are pursuing your BBA.

Tabulated below are some important highlights of BBA Entrepreneurship –

Candidates who earn a BBA in entrepreneurship work primarily in the banking industry, retail real estate, etc., while others prefer jobs in the agriculture industry, mining firms, the oil and gas industry, etc. Below is a list of some typical jobs that would be relevant for such a candidate:

The immense scope of BBA Entrepreneurship is what sets this course apart from others. While most courses tend towards developing specific professional skills in students, BBA Entrepreneurship unleashes the working potential within the students themselves. The more a student is engaged in learning about the dynamics of business, the better he sets himself up to be successful.

BBA Entrepreneurship can set up students with the required knowledge to establish and run their own businesses, instead of looking up for jobs to ply their trade.
If you already have a business, you can learn how to develop with the changing course of time, adapting and expanding their operations as per the new environment.
If individuals want to look for jobs after completing their degree, they can apply for jobs as Business consultants, Franchise Operators, Financial Administrators or new Venture developers. Many middle and high-level management positions also require people with entrepreneurial skills.
Students can further their academic knowledge by applying for an MBA. Many colleges and universities also offer specialized subjects that further develop Entrepreneurial skills and also get better compensation in the organised sector.

The Bachelor of Business Administration (BBA) in Entrepreneurship programme is intended to provide future entrepreneurs with the skills and knowledge necessary to launch their own businesses.

The BBA is one of the best degrees for entrepreneurs and people who want to be entrepreneurs if you’re wondering what to study to become one. It develops a strong sense of business, exposes students to various business models, and imparts entrepreneurship training.

The primary distinction between a BBA (General) and a BBA (Entrepreneurship) is that the former is an all-encompassing graduate degree programme in management while the latter concentrates on a particular branch of management, namely entrepreneurship.

With the advent of such professional courses that develop all the skills possessed by a successful businessman, “Leaders are born” may soon become a notion of the past. This translates into a better entrepreneurial ecosystem with innovation, offering newer opportunities to the society. To know more about such interesting courses, connect with us at Leverage Edu . What’s even better, our experts offer career guidance tailored as per your personalised requirements. Join us by booking a free E- meeting right away.

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DBB2206 – RURAL MARKETING

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DBB2102 – QUANTITATIVE TECHNIQUES FOR MANAGEMENT

DBB2103 RESEARCH METHODOLOGY

DBB2104 – FINANCIAL MANAGEMENT

DBB2105 – ADVERTISING AND SALES

DBB1201– BUSINESS COMMUNICATION

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DBB1203- HUMAN RESOURCE MANAGEMENT

DBB1204 – QUALITY MANAGEMENT

DBB1205 – RETAIL MANAGEMENT

DBB1101 COMMUNICATION & PERSONALITY

DBB1102 ORGANIZATIONAL BEHAVIOUR

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DBB 1201– BUSINESS COMMUNICATION

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DBB2103 – RESEARCH METHODOLOGY

DBB2206– RURAL MARKETING

DBB3101 CONSUMER BEHAVIOUR BBA 5

DBB3111- PRODUCTION AND OPERATION MANAGEMENT

DBB3113 – E-COMMERCE

DBB3121 STORE OPERATIONS AND JOB KNOWLEDGE BBA 5

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Transportation Research Part E: Logistics and Transportation Review

Denis Borenstein

Revista Mexicana de Ciencias Agrícolas

Yolanda Salinas Moreno

Sherryl Leone

Turismo e Sociedade

Márcio Abdalla

Ghendtsche Tydinghen

Yves Fassin

International Journal of Epidemiology

Attaur Rehman

+91-9967480770 / +91-7506193173

+91-9967480770.

Post author: Solved Assignments
Post published: July 27, 2020
Post category: SMU

LATEST MUJ ASSIGNMENTS AVAILABLE

BBA SEM 5 FEB 2024 SOLVED ASSIGNMENTS

DBB3101 – Consumer Behaviour

Assignment Set – 1

1. Elucidate the role of Consumer behaviour in Marketing.

2. Explain the role of consumer research in marketing

3. Explain Freudian Theory of Personality.

Assignment Set – 2

4. Explain the consumer buying process.

5. Write Short Notes on the following:

Differential Threshold
Subliminal Perception

6. Discuss the Diffusion of Innovation with a suitable example.

DBB3102 – BUSINESS ANALYTICS

1. Describe how Business Analytics can help an organization improve its operational efficiency.

2. How can data updating ensure the accuracy and reliability of data?

3. Discuss how mobile and location-based Market Basket Analysis could be used in the future.

4. Discuss in detail how decision trees work in classification problems?

5. Explain Data Mining Process?

6. Discuss some of the challenges that organizations may face in managing data.

DBB3111 production and operations management

1. Explain production process. Further discuss the objectives of production management for organization.

2. Define Operations Strategy. Discuss the Hierarchy of Operations Strategy.

3. Write short note on:

Product Design
Sources of Product Innovation

4. What is project management. Also, define the project planning process.

5. Explain the concept of supply chain. Further discuss the components and importance of supply chain.

6. State the objectives and types of maintenance management.

DBB3113 – ECONOMIC PLANNING

1. Define economic planning. Explain the factors and indicators of economic growth.

2. Explain in detail the 5 major sectors in economy with examples.

3. Explain the mechanisms of all the 5 year plans in detail.

4. Explain the process of poverty and unemployment estimation in India.

5. What do you mean by inflation? Explain the causes for rise of prices in India.

6. Elucidate the whole concept of Indian Financial System.

DBB3113 E-COMMERCE

1. Explain the importance of broadband telecommunication

2. Why is corporate strategic infrastructure required?

3. How does secure electronic transaction protect e-commerce payment transactions?

4. Explain why e-commerce relies on encryption for securing data transmission.

5. Explain the concept of internet marketing.

6. What are the various components of the mobile commerce network system?

DBB3114–Entrepreneurship

1. Explain the relationship between entrepreneurship and economic development.

2. List the functions of mentors. Explain in detail the types of mentoring.

3. Explain the feasibility study in a business plan? How feasibility study is different from business plan?

4. What is social entrepreneurship? What are the challenges faced by social entrepreneurs?

5. Explain different stages of business. At which stage is harvesting possible?

6. Suppose you are planning to open the restaurant. While writing a business plan for your idea, what will you include under the components market analysis, business description, and financial analysis?

DBB3115 small business manAgement

1. What is a small business? Explain the characteristics of small business.

2. Explain the common problems affecting small businesses.

3. What is a cash flow statement? What are the objectives of preparing a cash flow statement?

4. Explain the different phases of production planning and control.

5. Explain the different sources of working capital

6. Explain the types of managerial skills.

MUJ BBA SEM 1 AUG/SEP 2023 ASSIGNMENTS

DBB1101-COMMUNICATION & PERSONALITY DEVELOPMENT

1 Illustrate all the different types of Tenses. Give examples.

2 Define the following and also give examples for each:

Conjunction

Preposition

Interjection

3 Illustrate the steps of making a flash card choosing any word of your choice. You may use diagrams.

Assignment Set- 2

4 What are the different types of questions that can be asked from a Reading Comprehension? Explain.

5 Define Leadership. Explain the different types of leadership profiles.

6 Explain the four quadrants of the Johari Window in detail. Use your own examples.

DBB1102 – organizational behaviour

Explain the Concept of Organizational Behaviour. Discuss the role of a manager in terms of Organizational Behaviour.
Define personality. Examine the various determinants of Personality.
The organizational structure of any business enterprise is affected by several factors. Deliberate on those factors.
Define Stress. Highlight the major sources of stress.
Explain the Sources of Conflict in an organization. Briefly discuss five different styles of conflict management.
Explain the meaning and importance of a Group in an organization. Explain the stages of group development

DBB1103 – Business Environment

What are the key points to be understood in environmental analysis?
“Knowingly do no harm” is a part of business ethics. What are the activities considered unethical in business?
What do you mean by Financial System? What are the main components of a financial system?
How does foreign direct investment help in the acceleration of economy? How is FDI channelized in India?
In what ways does the public sector help the government and the country?
Brief about the corporate social responsibility of business houses towards probable customers and human resource with suitable example.

DBB1104 – MARKETING MANAGEMENT

List the strategies employed by marketers for decisions related to product mix. Briefly explain the factors influencing the product mix decision of a firm.
The societal marketing concept is considered as an extension to marketing concept. How will you justify the context of statement? Discuss in detail with suitable example.
There are list of internal and external factors affecting pricing decisions. Interpret the statement and elaborate in detail with suitable examples.
Define consumer behaviour. Describe in detail factors which determine consumer behaviour.
Define market segmentation. Describe the need for market segmentation.
Integrated marketing communication requires rigorous planning and detailing of steps to develop strategy. Considering this statement, discuss the steps followed in developing an integrated promotion mix.

DBB1105– Computer Fundamentals

Assignment Set-1

Illustrate the architecture of a computer system and explain the functions of various units.
Explain the Volatile and Non-Volatile memory.
What is the difference between Input and Output Devices?

Assignment Set-2

Briefly explain the software development process
Explain different stages in Software Testing.
Describe the various Computer Generations

MUJ BBA SEM 2 JUNE-JULY 2023 ASSIGNMENTS

DBB2201-BUSINESS STRATEGY

(a) Discuss the nature and significance of strategic management.

(b) What are the factors responsible for an effective strategy?

What is environmental scanning? Write about its underlying factors.
Discuss Michael Porter’s analysis.
Differentiate between horizontal and vertical growth strategy. How do they differ from concentric diversification.
What do you mean by strategy implementation? What are the important issues involved in it.
What is strategic control? Discuss the criteria for strategic control.

DBB2202 -MANAGEMENT INFORMATION SYSTEM

Explain how MIS controls the Information in an organization.
Explain the steps in the decision-making process in detail
Explain what is meant by BPR. What is its significance?
Explain the applications and systems used in e-communication.
Explain different types of Decision Support Systems.
Explain the various security hazards faced by an information system.

DBB2204 – ENVIRONMENTAL SCIENCE

What is the role of water cycle in our ecosystem? Explain how it affects ecology and society?
What is sustainable development? Explain the three principles of Sustainability with two examples.
Describe the Spheres of Earth and their properties.
Define air pollution and effects of air pollution with examples.
State the consequences of soil pollution on future generations and suggest control measures.
Define solid waste. List the types of solid waste. Come up with a plan for management of solid wastes.

DBB2205 – INTERNATIONAL MARKETING

Discuss the concept of International Marketing. In addition, include appropriate examples to support your answer to illustrate the differences between domestic marketing and international marketing.
Write a detailed note on Economic Environment to International Marketing. Also, to discuss constituents of Economic Environment in detail.
Explain what the term “sampling” means. In addition to explaining the different approaches to sampling, give appropriate examples to support your answer.
Discuss the idea of packaging and labelling while also elaborating on the function that packaging plays and the significance of its use.
Present an explanation of the Personal Selling ideas. Provide some background on the significance, benefits, and potential drawbacks of personal selling.
Write a detailed note on Exporting along with its types while explaining its advantages and disadvantages, include suitable examples to support your answer.

DBB2206– RURAL MARKETING

Discuss different features of rural economy.
Discuss any five factors that contribute towards growth of the rural markets.
Discuss reasons responsible for change in demand pattern of the rural areas.
Explain the significance of market research in rural areas.
What is the significance of consumer behavior models?
What kinds of difficulties do FMCG companies in rural India face?

(b) What are the factors responsible for an effective strategy?

MUJ BBA SEM 3 AUG/SEP 2022 ASSIGNMENTS

DBB2101 –LEGAL AND REGULATORY FRAMEWORK

Define a company. What are the different kinds of meeting of the shareholders of a company?
Who is an unpaid seller? Enumerate in detail the rights available to an unpaid seller.
What do you understand by intellectual property rights? Explain its types in detail.
Define condition and Warranty. Compare the difference between the two. Also, state the circumstances under which a condition can be treated as a warranty.
Discuss the main areas of focus of the Factories Act.
Define consumer. Explain the consumer redressal agencies in detail.

DBB2102 – QUANTITATIVE TECHNIQUES FOR MANAGEMENT

1. (a) Describe limitations of Statistics. Also explain how Statistics is useful in accountancy and auditing.

(b) State the meaning of a questionnaire. What are the precautions necessary in drafting a good questionnaire.

2. (a) The average daily wage of 100 workers in a factory is Rs. 72. The average daily wage of 70 male workers is Rs. 75. Find the average daily wage of female workers.

(b) Write Short note on:

i) Mean Deviation

ii) Coefficient of Mean Deviation

iii) Standard Deviation

iv) Coefficient of Variation

v) Quartile Deviation

3. (a) Obtain the correlation coefficient for the data given below:

X: 1 2 3 4 5 6 7 8 9

Y: 9 8 10 12 11 13 14 16 15

(b) What are the uses of Regression Analysis? Give five examples where the use of regression analysis can beneficially be made.

What do you mean by Time Series? Describe the various methods of Secular Trends.
Define Index Numbers. Describe various test for consistency of Index Numbers.
(a) Delineate the principles of sampling methods. Explain sampling and non-sampling errors. (b) What role does statistical quality control play in maintaining the quality of a product? Describe the advantages of statistical quality control.

DBB2103 – RESEARCH METHODOLOGY

Discuss the various steps involved in research process with a suitable example.
What is research problem? Define the main issues which should receive the attention of the researcher in formulating the research problem. Give suitable examples to elucidate your points.
a) Explain the meaning and significance of a Research design. b) What are the characteristics of good research design?
What do you mean by ‘Sample Design’? What points should be taken into consideration by a researcher in developing a sample design for this research project.
Enumerate the different methods of collecting data. Which one is the most suitable for conducting enquiry regarding family welfare programme in India? Explain its merits and demerits.
“Processing of data implies editing, coding, classification and tabulation”. Describe in brief these four operations pointing out the significance of each in context of research study.

DBB2104 – FINANCIAL MANAGEMENT

An investor deposits Rs 100 in a bank account for 5 years at 8 per cent interest. Find out the amount which he will have in his account if interest is compounded (a) annually (b) semi-annually (6-monthly), (c) quarterly and (d) continuously.
Discuss Various Discounted cash flow and non-discounted cash flow methods of evaluating capital budgeting decision with suitable example.
Examine critically the different approaches to the calculation of cost of equity capital. How is the cost of capital relevant in capital budgeting decisions?

1. a) Length of operating cycle is a major determinant of working capital needs of a business firm. Explain.

b) Distinguish between gross working capital and net working capital.

2. What are the objectives of inventory management? Discuss various Inventory Management Techniques.

3. Discuss various short-term and long-term sources of finance for firm.

DBB2105 – ADVERTISING AND SALES

Explain the concept of Advertising while having some light on the history of the Advertising. Also, to detail five basic components of Advertising.
Write a detailed note on Hierarchy-of-Effects Model of advertising in detail.
Detailed the Print Advertising. Further to explain the various Characteristics of the Press, include suitable examples to support your answer.
Discuss the Sales Management Strategies in detail, while explaining the suitable examples to support your answer.
Explain the concepts of Personal Selling. Detail the objectives of Personal Selling.
Write a detailed note on types of Sales Organization Structures, include suitable examples to support your answer.

MUJ BBA SEM 2 JULY 2022 ASSIGNMENTS

DBB 1201– BUSINESS COMMUNICATION

1. Discuss the importance of effective business communication at workplace. What is the role of the formal and informal channels of communication in building up a good communication network.

2. Premature evaluations and hurried conclusion distort listening. Discuss in detail and write the solution for the same.

3. How does general writing differ from business writing, in terms of language, style and tone?

4. Illustrate the five steps of SQ3R techniques of reading.

5. Explain the principles of writinga business letter. Write a note on types of business letter.

6. Highlight the specific objectives of corporate advertising. Explain the different types of corporate advertising.

DBB1202 – FINANCIAL ACCOUNTING

1. Explain different types of accounting concepts in detail.

2. From the following details, pass the necessary closing entries.

3. Define Bank Reconciliation Statement. Discuss various reasons for difference in balance of cash book and passbook.

4. Describe in detail different types of shares.

5. Define debentures and summarize the classification of debentures.

6. Discuss different methods used for calculation of depreciation in detail.

DBB1203 – HUMAN RESOURCE MANAGEMENT

1. Discuss the concept of Human Resource Management. Detailed its objectives and Scope.

2. Write a detailed note on the concept of Human Resource Planning along with importance of the concept.

3. Discuss the concept of Recruitment in detail. Also, to explain the process of Recruitment, include suitable examples to support your answer.

4. Explain the term Training? Discuss the various methods for on the job Training. 2+8 10

5. Discuss the concepts of Performance Appraisal while having light on the process of Performance Appraisal.

6. List out the major difference between Domestic and International Human Resource Management while having light on the importance of International Human Resource Management.

DBB1204 – QUALITY MANAGEMENT

1. Discuss various dimensions of Quality with suitable examples.

2. List the different ways of enhancing the top management’s commitment towards quality.

3. Explain the various criteria for the organisations to select appropriate suppliers.

4. Discuss the Quality Management Principles in detail.

5. Discuss the process of benchmarking and quotea suitable example of acompany’s benchmarking process.

6. “Employee motivation leads to involvement”.Justify this statement with a suitable example.

DBB1205 – RETAIL MANAGEMENT

1. Define retail strategy. Discuss the various strategies adopted by retailers to grow their business.

2. The classification of retail stores can be summarized in store and non-store formats. List and explain sub-categories of both store and non-store formats.

3. Do you think that the selection of retail store site can be systematic based on certain parameters and steps to be followed? Justify the context with description.

4. Define retail pricing. What are the factors influencing retail prices? Elaborate various pricing strategies available with the retailers.

5. What are the two most common methods used to analyze the merchandise performance? Explain in detail.

6. Discuss the various types of store layout with examples.

MUJ BBA SEM 1 JUL/AUG 2021 ASSIGNMENTS

DBB1101 – COMMUNICATION AND PERSONALITY DEVELOPMENT

Describe the history and development of English language.
Write all parts of a sentence. Discuss all types of sentences with one example each.
Elaborate upon the significance and purpose of reading for a management graduate.
What are the characteristics of personality? What determines the development of personality?
What are the general principles of time management? Critically explain the concept of time management.
Discuss the role and functions of an effective leader.

DBB1102 – ORGANIZATIONAL BEHAVIOUR

What are the basic foundations or approach to the study of OB? Explain each of them.
Discuss the various types of departmentation with suitable examples
Explain the concept of personality. How is the study of personality helpful for managers?
Define Motivation. Why is motivation important for an organization? Discuss intrinsic and extrinsic motivation.
Name and explain the methods used to manage cultural diversity in organizations.
Why do people resist change? Discuss the strategies which can be adapted to overcome resistance to change.

DBB1103 – BUSINESS ENVIRONMENT

1 Discuss the factors that constitute the internal environment of business.

2. “Unethical behaviour significantly increases the cost of doing business”. What are the activities considered unethical in business?

3. What is free market economy? Explain the strengths and weaknesses of the market system.

1 Define privatization. Explain different ways of achieving privatization.

2. Discuss the causes of the economic crisis of 1991.

3. Define corporate social responsibility. Explain why corporate social responsibility matters to businesses?

Macro environment contains variables that directly or indirectly exert an influence on the business. Do you agree or not? Justify your answer in detail.
Define Brand equity. What are the three components of Martin Roll’s definition of brand equity?
The factors which determine consumer behaviour can be grouped into major broad categories. Elaborate categories in detail.
Explain the steps followed in developing an integrated promotion mix.

DBB1105 – COMPUTER FUNDAMENTALS

How would you define Computers? Explain the generation of the computers.
Convert the following hexadecimal numbers into equivalent octal numbers. (a) A72E (b) 4.BF85. Convert (10101)2hexadecimal using shortcut method.
Explain Relative Cell Reference with the help of example? Explain the steps to use slide master in a presentation.
Explain the two design strategies for Software System Design. What are the four quality measures for building software?
What are the main functions of operating system? Describe various components of operating systems.
Elaborate the TCP/IP protocol layers with the help of diagram. Explain how internet works.

MUJ BBA SEM 1 FEB/MAR 2021ASSIGNMENTS

DBB1101- COMMUNICATION AND PERSONALITY DEVELOPMENT

1 Explain the evolution of English Language

2. Discuss various types of sentences with usage.

3. What do you mean by direct-indirect speech? Explain various concepts of vocabulary building.

DBB1102 – ORGANIZATIONAL BEHAVIOUR

1 Mintzberg provided a categorization scheme for defining what managers do based on the managerial roles they use at work. Discuss

2. What is transactional analysis? Describe three ego states and various types of transactions under TA. Support your answers with relevant examples.

3. Define emotions. Describe the importance of emotions. (Any 8 points).

1 Define the term ‘business environment’. Explain macro external environment with examples.

2. What is economic environment? Explain how global economic environment has changed over time.

3. What is meant by political environment of business? Explain the business risks posed by political system in India.

1 What do you understand by term marketing? Briefly explain the meaning, origin, scope and importance of marketing.

2. You are about to start a restaurant business in your city, it would be your first venture as an entrepreneur. Briefly explain and perform the types of analysis you will undertake before initiating this venture.

3. Define brand with example? Explain the various steps which are undertaken in the formation of brand name and logo.

1 Define Computers. Explain the generations of Computers.

2. Find out the hexadecimal equivalent of the binary number (0010010100)2. Convert (6532)8 to hexadecimal using shortcut method.

3. Explain the steps to add transitions and animation effects to presentation. Prepare a report card in MS Excel of 5 subjects of 15 students and find out the percentage of each student and average of the class.

SMU BBA SEM 5 FEB/MAR 2021ASSIGNMENTS

BBA506 -PRODUCTION AND OPERATIONS MANAGEMENT

1 Why Production is considered as a heart of an organization? Also explain the importance of technology in production.

Production as a heart of an organization

Importance of technology in production.

2 Define Planning, Organizing and Controlling Functions of Operations Management.

Planning function of operations management

Organizing function of operations management

Controlling function of operations management

3 Discuss various steps of Product selection and development.

Various steps of Product selection and development.

1 Define materials management and state its importance and functions.

Definition of material Management

Importance of Material management

Functions of Material management

2 How Automation is beneficial for manufacturing? Explain Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM).

Benefits of automation in manufacturing

Computer-Aided Design (CAD)

Computer-Aided Manufacturing (CAM).

3 The life cycle of a project can be classified into four stages: (a) Conception and definition phase, (b) Planning and organizing phase, (c) Implementation phase & (d) Project close. Explain them in detail.

(a) Conception and definition phase

(b) Planning and organizing phase

(d) Project close

BBA 507 – FINANCIAL MANAGEMENT

1 Budgeting is a systematic approach to the solution of problem.

Explain any five advantages of Budgeting 5*2=10

2 Elucidate the concept of Earning Per Share (EPS) and Return on Equity (ROE).

Concept of EPS

Concept of ROE

3 Capital Expenditure or investment planning and control involve a process of facilitating decisions covering expenditures on long-term assets.

Explain Capital Budgeting Process 10

1 Briefly Explain MM hypothesis in terms of two Propositions in the Context of Capital Structure.

Explain Proposition I

Explain Proposition II

2 Working Capital requirements of a firm is dependent on many factors.

Explain any Five determinants of Working Capital 5*2= 10

3 Particulars S Ltd R Ltd

Sales 20,00,000 45,00,000

Fixed Costs 7,00,000 15,00,000

Variable Expenses are 60% of Sales for Firm S and 30% for Firm R. Determine the

Degree of Operating Leverage (DOL).

Calculate the DOL of Firm S

Calculate the DOL of Firm R

BBA 508 – Economic Planning and Policies

1 Explain following theories of economic development

a) Wealth of nation theory

b) Theory of comparative advantage

c) Theory of population

d) Innovation theory

a) Wealth of nation theory 2.5 10

b) Theory of comparative advantage 2.5

c) Theory of population 2.5

d) Innovation theory 2.5

2 Define the significance of technological changes in economic development. Elaborate your answer with supportive examples.

Significance of technological changes in economic development.

Explanation with supportive examples 4

3 Explain democratic socialism in India. List down various features of democratic socialism.

Democratic socialism in India 5 10

Features of democratic socialism. 5

1 Explain the role of public sector in Indian economy. What are the major shortcomings of the public sector?

Role of public sector in Indian economy

Shortcomings of the public sector

2 Examine the impact of black income on economic and social system. List down different factors responsible for generation of black money.

Impact of black income on economic and social system

Factors responsible for generation of black money

3 Write short notes on

a) Food security in India

b) Indian financial system

BBA 509 – TAXATION MANAGEMENT

1 Write notes on :

a) Tax Treatment of Income.

b) Capital Expenses vs. Revenue Expenses.

c) Fringe Benefit Tax.

2 A) Raj was born in Karachi on January 2,1947. He has been staying in USA since 1986.He comes to India on a visit of 200 days on October 10,2014. Determine the residential status of Mr Raj for the assessment year 2015-16.

B) Discuss the advantages of VAT over Sales tax.

A) Determine the residential status of Mr Raj

3 “Section 48 of the Income-tax Act, 1961 discusses the methods of computation of short term and long term capital gains”. Enumerate with examples.

Discuss the methods of computation of Short term and Long term Capital Gains under Section 48 of the Income-tax Act, 1961 with examples.

BBA510 – ENTREPRENEURSHIP MANAGEMENT

1 Who is an Entrepreneur? What is the role of entrepreneurship in Economic Development?

Entrepreneur 2

Role of entrepreneurship in Economic Development 8 10

2 What are the contents of a Business Plan? Explain with suitable example.

Contents of a Business Plan 4

Explanation with example 6 10

3 Define the term growth. What are the characteristics of a high growth firm?

Characteristics of a high growth firm

SEMESTER 1

BBA 106- COMMUNICATION SKILLS

Assignment Set I

1 Depending on the channel used and the style of communication, there can be various types of communication. Explain the various types of communication based on channels and style?

Meaning of communication

Types of communication based on communication channels

Types of communication based on style and purpose

2 As a listener, why do you think listening plays a vital role in the organization? Co-relate the importance of the listening process in workplace with probable measures to be taken to improve it?

Purpose of Listening

Listening as an Important Skill in Work Place

Measures to Improve Listening

3 Discuss different types of communication network practiced in an organization.

Meaning of Communication Network

Types of Communication Network

Assignment II

1 What is internal communication and what are the reasons for having it in the organisation?

Meaning of Internal Communication

Reasons for an organization to have internal communication

2 Different purposes of reading require different methods of reading. Describe the various ways of reading. What are the techniques that you can use to improve your reading?

Types of reading

3 Explain the importance of 7 Cs of Communication.

Importance of 7 Cs of Communication

BBA107 – ORGANIZATION BEHAVIOUR

1 Define the term ‘Organisational Behaviour”. Explain the Key elements of Organizational Behaviour.

Definition of Organizational Behaviour

Key elements of Organizational Behaviour

2 Explain the types of Organizational Design.

Discuss the determinants of Personality.

Types of Organizational Design

Determinants of Personality

3 Discuss the two types of Stress.

Explain the functions of Communication.

The two types of Stress.

Functions of Communication

Assignment Set 2

1 Define the term motivation. Explain Maslow’s need Hierarchy theory.

Definition of motivation

Maslow’s hierarchy theory

2 What do you understand by the term ‘Group’? Explain the stages of Group development.

Definition of Group

Stages of Group Development

3 Write short notes on the following:

a) Organization Culture
b) Conflict management

BBA 108-BUSINESS ENVIRONMENT

Assignment Set 1 Question

1 Explain the different instruments of Monetary Policies?

General or quantitative controls

Selective or qualitative controls

2 Discuss the merits and demerits of Mixed economy.

3 Write a note on the three pillars of free economy namely liberalization, privatization and globalization.

Liberalization

Privatization

Globalization.

Assignment Set 2 Question

1 Explain positive and negative effects of New Economic Policy?

Positive Effects

Negative Effects

2 Differentiate GATT and WTO.

Explain GATT Explain WTO

Functional co-operatives

Multipurpose co-operatives

BBA109 QUANTITATIVE TECHNIQUES IN BUSINESS

1 What do you mean by primary data? What are the various methods of collecting primary data?

Meaning of Primary data

Methods of collecting primary data?

2 Write short notes on

Drafting Questionnaire
Quartile deviation
Applications of Time Series Analysis
Sampling and Non-Sampling Errors

3 a. Explain the meaning of Weighted Index Numbers.

Information of sales price per unit of different commodities for two different years is given in following table-

Construct the Price Index taking 2010 as the base year and 2016 as the current year by following methods.

Laspeyre’s Price Index
Paasche’s Method

iii. Dorbish and Bowley’s method

Fisher’s Ideal Index Method

Meaning of Weighted Index Numbers

Construction of the Price Index

BBA110- COMPUTER FUNDAMENTALS

With a neat diagram explain the architecture of a computer.
Explain the architecture of a computer
a. What is main memory? What are the types of main memory?
What is secondary memory? Give examples.
Explain the main memory with examples

Explain the types of main memory

Explain the secondary memory

Any 4 examples

Write short notes on the following:
Decimal Number System
Binary Number System
Octal Number System
Hexadecimal Number System

Concept of Decimal Number System

Concept of Binary Number System

Concept of Octal Number System

d. Concept of Hexadecimal Number System

BBA207-Business Strategy

1 What are the various types of strategies pursued by businesses? What are the various features of Business Strategy?

Explain the types of strategies pursued by businesses

Explain various features of business strategies

2 Explain the Strategic Management Process.

Elaborate Strategic Management Process

3 What are the various traits of strategic leaders which help to set them apart from other managers?

Explain the traits of strategic leaders which help to set them apart from other managers

BBA 208-FINANCIAL ACCOUNTING

Assignment Set -1

1 X, Y & Z were partners sharing profits and losses as 4:3:2. Their Balance Sheet as on 31.03.2016 were as under :

C expired on 1st April 2016. So, the assets are revalued and liabilities re-assessed as follows :

i) Create a provision for doubtful debt Rs. 800.
ii) Building and investment are to be appreciated by 10 %.

iii) Machinery is to be depreciated by 5 %.

iv) Goodwill of the firm is to be valued at Rs. 27,000.

The balance due to Z will be transferred to his executor’s loan account which will carry an interest of 10 % p.a. Prepare Revaluation Account, Capital Accounts and the Balance Sheet of new firm after adjustments.

How will you differentiate between Trade discount and Cash discount ?

Narrate the main divisions and classes of share capital.

Differentiate between Trade discount & cash discount

Divisions and classes of share capital

Write short notes on :
i) Issue of Bonus shares
ii) Re-issue of forfeited shares at a discount

iii) Buy back of shares

iv) Alteration of share capital or share split
v) Redemption of preference shares

Assignment Set -2

1 From the ledger balances as on 31st March 2015 show treatments in Profit and Loss Account and in Balance Sheet.

Debtors : 50,000; Bad Debts : 3,000; Discount Allowed : 2,000; Creditors: 30,000; Provision for Discount on Creditors : 400; Discount Received 300.

Adjustments :

i) Create a provision for Bad Debts @ 10 % on Debtors
ii) Create a provision for Discount on Debtors @ 5 %

iii) Additional discount given to Debtors Rs. 1,000

iv) Create a provision for discount on Creditors @ 2 %.

From the ledger balances and adjustments as above, show treatments in :

Profit and Loss Account and Balance Sheet.

2 Explain Bill of exchange and the procedure for recording bills in the books of drawer and accepter when the bill is : Accepted and discharged.

i) Explain bill of exchange
ii) Journal entries in the books of drawer

iii) Journal entries in the books of acceptor

3 Explain the Depreciation Accounting procedure and concept taking AS-6 into consideration.

Explain the Depreciation Accounting procedure and concept taking AS-6 into consideration.

BBA209-Marketing Management

1 What are the various types of market based on –

Geographical Coverage
Commodities/Goods?

Types of market based on Geographical Coverage

Types of market based on Commodities/Goods

2 Write Short Notes on:

4 Ps of Marketing

Additional 3 Ps of Marketing

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Assignment Sample of BBA Case Study

Introduction

There has been a significant fall in the quality of pet food products in the market. This has led to a disparity among pet owners. Most of the company's selling pet food products fail to provide relevant information regarding the ingredients and nutritional values of their products available in the market. There is an inconsistency in the labeling of the products. The Suppliers of the raw materials for these food items are often untraceable and do not have any reliable information regarding the raw materials used. This has also led to a continuous fall in the caregivers to suggest proper food for their pets. This paper focuses on the research and literature currently relevant and available on this issue. The paper aims to shed some light on the topic as there is a visible absence of literature in this sphere though it is a very relevant crisis. The paper will analyze the various research available and draw a conclusion on how the problem manifests and affects pet owners. Then it will analyze the outcomes of how the findings will affect the market structure of pet foods and how the customer base might react after knowing all the information that is currently not available to them. The paper will take into account the example of the brand Royal Canin, a UK-based company that has taken many necessary steps in the right direction to help eradicate this problem. The company’s policies will be analyzed thoroughly in order to achieve an understanding of how the problem can be handled on a larger scale. Finally, the paper will draw recommendations based on available facts thus bringing into light solutions to this imminent crisis.

Literature Review

The issue at hand is the existence of health priority gaps in pet food. Existing literature states that there is an inconsistency among pet food companies and pet stores big and small when it comes to labelling standards and general misinformation. There have been regular instances of foreign material showing up in canned pet foods. There have been multiple instances of recalls of batches of both dog and cat food because of the potential of metal bits showing up in the cans. Though these really are the product of corporate greed, they have adversely affected small to medium-sized pet food providers (Ichihashi, Yosuke, and Kentarou, 2018, 167). there is another larger issue that these recalls point out to. There is a prominent disparity in the quality control standards and health priority in the pet food industry.

The pet food industry has become a prominent one in recent times with a significant increase in the number of pet owners. The rise has pointed out that there has become a steady need for pet foods that provide the right amount of nutrition to the pets. Since there is a disparity in the labelling standards of such pet food it has become extremely difficult for the caregivers to identify the proper food choice. Literature states that there are a certain number of questions that one can ask before making these choices. While most of these answers can be found by perusing the pet food label, provided that they have the correct information, most of the time it would require a call or email to the company (De, et al. 2020, 131-139). That would also not be an assured way of getting the correct answers.

Growing animals should be given a diet that would support growth and nutrition while adult pets need a continuous diet that provides them with proper maintenance. The diets should provide all the essential building blocks that will help them have a healthy future and a long and happy life. But this has become a challenge since their inconsistencies among the products that are available in the market (Usui, Yosuke, and Yasunori, 2020, 290). There is a considerable amount of gap in research and literature when it comes to understanding the value of pet food nutrition. The priorities remain for most powers, the quantity and not the quality of the product. This has led to pet companies using this trend to continuously deteriorate the quality of the products in order to increase their quantity and profits. Secondly, there is inconsistency even in the products that do have a good reputation. The labels that are on the product do not provide the exact information which leads to misinformation.

Whatever literature exists states that large manufacturing companies don't conduct any post-production testing and smaller companies that do conduct some form of quality checks often outsource most of their ingredients to other companies that do not conduct any. The company Royal Canin has taken multiple steps in order to address this issue. Firstly they have a fully functioning website platform that provides all the essential information when it comes to the products that they have available. Secondly, they prioritize the health and nutrition value of their products (Sheng 2020, 30). Their websites have full statements regarding the ingredients that are put into their products. They help customers understand the different ingredients that are used in their products and their specific role in the nutritional needs of the customer’s beloved pets.

The company Royal Canin has been in operation for the last decades and has been providing quality food for pets all over the country. The company has been known for its consistent quality and follows the same strict process of quality control all over its production facility. They maintain proper standards when it comes to the quality of their Raw materials and chooses their ingredients on the basis of high nutritional content and health benefits. They only use meat and fish that arrive from the human food chain. They do not source raw materials unless it is accredited and have maintained suppliers that are known to be quality consistent. The suppliers they use are all from local areas near their production centers. This supports the local economy and ensures that there is a reduction in the carbon footprint.

They have a rigorous process of supplier selection that helps them in maintaining their best in class quality and safety standards. As part of maintaining this quality, they undertake regular death audits to determine the nutritional value and product quality, traceability, and sustainability. Their ingredients are fully traceable to their sources and the full duration of the shelf life is maintained (Sakoda, Ayumu, and Kinichiro, 2018, 226). Having a trackable source maintains accountability and supports a continuous product appreciation that leads to consistency in the arrival of raw materials that will be of the best quality. The nutritional values and the production quality can also be put into continuous checks and balances to understand if there are any new requirements in the products.

The company develops all its new products in consultation with veterinary professionals to understand the modernization of the pets. With the change in time and environment, the needs of pets are also changing. New requirements of nutritional values are rising. For this fact the common stay in continuous consultation with veterinary doctors in order to stay in the loop and provide the best possible product efficiency to its customers. Royal Canin is committed to providing and ridding the nutritional gap that is currently present in the pet food market by assuring quality products that fulfill the essential needs of every pet.

Findings and Discussion

By reviewing the relevant literature, it can be observed that the current pet food industry has a gap in health priority when it comes to their product. The most relevant in this issue is the lack of availability of proper labeling of the products. Companies are seen to be peddling misinformation and showing continuous deterioration in labeling their products with the proper ingredients that are used and the nutritional values of the products. This has led to confusion among the pet owners and caregivers who are finding it hard to recommend products that will be good for the pets (Chapagain, et al. 2017, 100). Though this trend is mainly absorbed in large corporations, the effect has been widespread and is challenging the small pet supply business that works as outsourcing firms for these corporations.

The company Royal Canin is handling this situation by taking steps in the right direction. They have a fully functional website that provides all relevant details regarding their products. they also maintain a consistent labeling policy regarding the ingredients used and the nutritional value of their products. They are in continuous consultation with veterinary professionals in order to provide the utmost nutritional value to their customers. Their attention to detail helps them in providing the most precise and effective health nutrition for pets. Their main focus is product safety and they have a steady customer base as a result of maintaining their values for the last 5 decades.

The current pet market also observes the problem of a trend among pet owners to go for quantity and not quality, when it comes to pet food. Taking advantage of this situation companies are deteriorating the quality of the ingredients used to maximize profit and reduce the nutritional standards of products. Larger quantities of products though available in the market have often been called as a result of risks that might harm pets. Foreign materials, main bits of metal are being found in canned pet foods as a result of organizations' non-performing proper quality checks. There is also a latency in supplier selection and inferior quality of ingredients that these companies are opting for at a lower price. This ultimately affects the quality of the product.

Royal Canin in order to address this issue performs rigorous quality tests of their products. They use strict selection criteria in order to maintain best in class quality and safety standards the take in death audits determine the nutritional value, production quality, and sustainability of their products.

The ingredients that they use are fully traceable. 100% of their incoming raw materials are analyzed and sampled. These samples are kept in storage for two years to trace any inconsistency that might arise in the future. They are able to trace every raw material all the way back to its origin, for the full duration of the shelf life of the product. The company chooses its raw materials based on their nutritional values and not based on its financial aspect. They are committed to providing the best possible health benefits to pets. This has ensured that they have a loyal customer base who are fully dependent on Royal Canin products for their pets.

Brent, J.L., Mars Inc, 2016. Coated pet food products . U.S. Patent 9,480,275.

Chapagain, Durga, Zsófia Virányi, Lisa J. Wallis, Ludwig Huber, Jessica Serra, and Friederike Range. "Aging of attentiveness in border collies and other pet dog breeds: the protective benefits of lifelong training." Frontiers in aging neuroscience 9 (2017): 100

De Mello, Julia Eisenhardt, Diogo La Rosa Novo, Gilberto Silva Coelho Junior, Priscila Tessmer Scaglioni, and Marcia Foster Mesko. "A Green Analytical Method for the Multi Elemental Determination of Halogens and Sulfur in Pet Food." Food Analytical Methods 13, no. 1 (2020): 131-139.

Hernán, Manuel. "Paroxysmal Dyskinesia in the dog." (2019).

Ichihashi, Masaki, Yosuke Kobayashi, and K. I. Y. A. Kentarou. "Pet food." U.S. Patent Application 15/557,167, filed February 15, 2018.

Sakoda, Junya, Ayumu Tagami, and Kinichiro Koyama. "Pet food." U.S. Patent Application 15/764,226, filed September 27, 2018.

Sheng, Yajun. "Analysis and Reflection on the Status of Pet Dog Food in Marketing and Brand Loyalty Management." Revista Cientifica-Facultad de Ciencias Veterinarias 30, no. 2 (2020).

Usui, Takahiro, Yosuke Kobayashi, and Yasunori Kurokawa. "Pet food and producing methods, therefore." U.S. Patent Application 15/754,290, filed August 30, 2018.

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