cosmetics business plan in india

Complete Guide to Start Cosmetics Business in India

This comprehensive guide will walk you through every step of the process, from creating a business plan to navigating the legal requirements. We’ll also share valuable insights and tips from industry experts to help you succeed in this competitive market. So grab your favourite lipstick and get ready to embark on an exciting journey into cosmetics entrepreneurship.

Why to Start a Cosmetics Business?

Starting a cosmetics business offers numerous compelling reasons. Firstly, the beauty industry is consistently thriving, making it a financially rewarding venture. With the right products and marketing, it can yield substantial profits. Secondly, it allows for creativity and innovation, as you can develop unique cosmetic formulations, colours, and packaging that cater to diverse consumer preferences.

The cosmetics industry is also highly adaptable to e-commerce, enabling a broad customer reach. Moreover, the growing trend towards clean, natural, and cruelty-free cosmetics provides an opportunity to promote ethical and sustainable practices. Ultimately, a cosmetics business offers the chance to combine passion, profitability, and purpose.

Here are 6 Tips on How to Start a Cosmetic Business

Starting a cosmetic business can be an exciting and lucrative venture, but it requires careful planning and a deep understanding of the beauty industry. Here are six essential tips to help you kickstart your cosmetic business and make it a success:

Think Like a Beauty Entrepreneur:

To succeed in the cosmetic business, you need to think like a beauty entrepreneur. This means having a passion for beauty products, staying up-to-date with industry trends, and constantly seeking innovation. Successful beauty entrepreneurs are visionaries who can anticipate the needs and desires of their target audience.

Select a Niche:

The beauty industry is vast, and competition can be fierce. To stand out, it’s essential to choose a specific niche within the cosmetic market. Consider what you’re passionate about and where you see a gap in the market. Whether skincare, makeup, haircare, or a combination, focusing on a niche will help you tailor your products to a specific audience and build a dedicated customer base.

Deep Industry Analysis:

Before launching your cosmetic business, conduct thorough market research. Understand your competitors, target audience, and trends in the cosmetic industry. Identify what sets your products apart and how you can offer unique solutions to customer needs. A comprehensive industry analysis will help you make informed decisions throughout your journey.

Know the FDA’s Regulations:

The cosmetics industry is heavily regulated, especially in terms of safety and labelling. Familiarize yourself with the Food and Drug Administration’s (FDA) regulations for cosmetics to ensure that your products comply with all requirements. This includes ingredient safety, labelling, and testing procedures. Compliance is crucial to building trust with customers and avoiding legal issues.

Create Your Marketing Plan:

A well-thought-out marketing plan is essential for the success of your cosmetic business. Define your brand’s identity, target audience, and unique selling points. Develop a robust digital marketing strategy that includes social media, a user-friendly website, and e-commerce capabilities. Utilize influencer marketing and partnerships to increase brand visibility. A strong marketing plan will help you connect with your customers and drive sales.

Hire Cosmetics Manufacturer for Product Development:

Unless you have extensive experience in cosmetics formulation, it’s wise to partner with a reputable cosmetics manufacturer for product development . They can help you create high-quality, safe, and effective beauty products that meet industry standards. Collaborate closely with your manufacturer to ensure your vision for your cosmetic line comes to life.

So, starting a cosmetic business requires a combination of passion, research, and careful planning. By thinking like a beauty entrepreneur, selecting a niche, conducting deep industry analysis, understanding FDA regulations, creating a robust marketing plan, and partnering with a cosmetics manufacturer, you’ll be well on your way to building a successful cosmetic brand. 

Remember that success in the beauty industry often takes time and persistence, so stay dedicated to your vision and adapt to changing market conditions as needed. With the right strategy and commitment, your cosmetic business can thrive in this competitive market.

Conclusion: CTA

So, if you have dreamed of starting your own cosmetics business in India, RevieraOverseas is here to help you turn that dream into a reality.

Our complete guide provides all the necessary information and resources to start and grow your cosmetics business in India. From understanding the market to navigating legal and regulatory requirements, we’ve got you covered. Get expert advice, tips, and strategies from industry professionals who have been there and done that.

Don’t wait any longer! Access our complete guide today and take the first step towards launching your successful cosmetics business in India with RevieraOverseas .

Posted in Knowledge Center on October, 2023

• Top 7 Expert-Approved Summer Skin Care Tips to Protect Your Glow!
• Hair Care Routine for Women: 7 Expert-Applied Tips
• How to Use Face Serum Like a Pro for Flawless Skin!
• Morning Skin Care Routine: Top 7 Expert Tips for Glowing Skin
• Glycolic Acid: Ultimate Guide to Transform Your Skincare Routine

Modal title

Request quote, your details.

Let us know how to get back to you.

How can we help?

Feel free to ask a question or simply leave a comment.

• Business Performance Improvement
• Legal Compliances
• Market Linkage
• Newsletters
• Professional Services
• Proposal Creation & Funding
• Research & Policy advocacy
• Yashaswi Udyojak

Essentials Of A Cosmetics Business Plan

Beauty and beauty products have always found a favorable audience and continue to be popular and sought after products, thus making beauty and cosmetic products a serious business opportunity that is witnessing a steady and consistent growth. This growth and demand for cosmetic products is seen more so now especially in the times of social media platforms, video blogs and Instagram, when every new cosmetic product is tried, tested, promoted and advertised via several influencers and celebrities.

Starting a fashion business is a good opportunity to consider for aspiring entrepreneurs. Cosmetics business is evergreen & popular sector that has several new products being introduced routinely and is something that most individuals require routinely.

Cosmetics refers to products and solutions used for skincare, nails, haircare, complexion, which take care of them and help enhance the skin, hair, nails, complexion, thus further resulting in an overall enhancement of one’s appearance.

Aspiring entrepreneurs who are wondering how to start with cosmetic shop should first research the types of cosmetic businesses.

Various types of cosmetic businesses-

Own Manufacturing

Under this business model, entrepreneurs manufacture their own cosmetic products, whether it is makeup products such as lipsticks or highlighters or nail paints or even skincare products such as oils (for hair or body oils) or shampoos etc. Manufacturing is a great business idea but it requires knowledge regarding the manufacturing techniques of cosmetic products and also a sizeable investment for purchasing equipment required for manufacturing. Additionally, manufacturing requires special licences and permits from FDA too. However, manufacturing of cosmetic products is a highly rewarding business idea.

Retail Store Of Specific Brand

Retail is the recommended business model that a number of entrepreneurs opt for, where they sell cosmetic products via a shop. A standalone flagship store will sell the cosmetic products of a particular brand only, for example all products of the brand Lakme or Chambor. Since cosmetic brands advertise about themselves in a large way and most brands are well known, this type of business model retailing in products of a particular brand can help create a loyal and fixed customer base and help create an identity for the business too. However, what this business lacks is the option of choices that customers might want to look at.

Multi-brand Store

Cosmetics business that is the most popular is a shop that deals in cosmetic products of all the different renowned brands and of all different varieties and types, available under a single roof. A multi-brand retail store caters to a very large audience and to the needs of all kinds of customers. In a multi-brand shop customers can benefit from the wide variety of choices and options available. However, the only drawback is that business owners need to stock up on a large number of cosmetic products.

Online Store

Another way of operating a cosmetic business is by starting an online store. Online selling of products is now a very successful medium of doing business and has the advantage of reaching out to a wide audience, across the country and even internationally. Online stores can even stream videos and tutorials relating to the launch of new products and on how to use some of the products and even make up tutorials. However online stores lack a personal touch and customers might hesitate making a purchase without physically checking and testing the products.

Also businesses such as anti-aging clinics, aromatherapy, beauty salons, beauty spa, hair salon and even makeup artists are part of the cosmetic business along with the cosmetic store and can be considered as business avenues too 

Each business model for cosmetic products has its own share of advantages and disadvantages but despite the model chosen to carry out the business, the cosmetic industry and cosmetic business is a popular venture that is profitable and is growing by leaps and bounds too. 

The vital factor to consider, irrespective of the type of cosmetic business is that in order to run any business, online or offline, certain basic essential details need to be considered to ensure a successful start and profitable running and growth of the business. The most basic and essential of these is to have a cosmetic shop business plan in place.

Business Planning is essential for the business because-

• A business plan helps streamline vague and ambitious business ideas into concrete, structured plans on paper . 
• Business planning helps provide a focus towards the actual business since the business plan highlights the vision of the business as well as the business goals.
• The business objectives become clear when jotted down in a business plan.
• The business plan ensures that the entrepreneurs are on track towards attaining the desired business goal and are staying true to the strategy and the business model, instead of getting waylaid after starting the business.
• A business plan helps to highlight the tasks and prioritise the work. Additionally, the plan also helps to delegate the tasks easily.
• A business plan also helps maintain accountability and the cash flow of the business.

These are just some of the benefits of having a business plan in place for the business.

Essentials Of Cosmetic Business Plan

A cosmetic business plan is a must for starting the business and the plan must include certain essential information which can be known via a business planning checklist . The cosmetic business plan is also used for procuring bank loans required for the business and must thus be prepared thoroughly, ensuring that all the points are covered. The basic details that need to be included in a cosmetic business plan are-

Details Of The Business

The cosmetic business plan must include the business idea in detail, such as how will the business be conducted, the structure of the business, whether selling only selected brands or selling cosmetics of all brands, the business entity such as either a proprietorship or a partnership or a one person company or a limited liability partnership, the location of the shop and also the goal and vision of the business, such as projected sales while starting the business and expected growth in the future and other objectives of the business that need to be fulfilled in the long run. In short the entire description of the business must be included in the cosmetic shop business plan.

Management And Equipment Required

The cosmetic business plan must also include information regarding the delegation of responsibilities and how the business will be managed, the number of staff needed for the shop. Along with management details, information regarding the equipment needed for the cosmetic shop, such as display counters, shelves, mirrors, and stocking facilities must also be included in the business plan.

Capital Requirement And Funding Procurement

Starting the cosmetic shop requires capital investment in terms of purchasing the space for the shop or renting it along with maintaining a certain amount of stock of the various cosmetic products. Furnishing the shop and making the display counters and shop look attractive also requires expenditures. Along with these there are certain maintenance costs as well as salaries of the staff, electricity bills and other miscellaneous expenses, all of which need to be considered and mentioned in the business plan.

Along with the expenses and capital required the proposed plan of procuring the funds for the said expenses must also be mentioned in the document. The business plan can include information regarding application for bank loans or obtaining funding from non banking financial institutions. If the funding is going to come from borrowings from friends and family or from the entrepreneur’s savings then those details must also be mentioned in the business plan.

Market Research And Analysis

The cosmetic business is a popular venture, thus having quite a few vendors dealing in the same business. Therefore it is necessary to conduct a market research and analysis and mention it in the business plan. The competition needs to be studied, and observations need to be made such as what factors are working for the competition, what is their marketing strategy, how are they attracting the customers, how are the products priced, what are the needs and demands of the customers, are there any shortcomings in the demand and supply that the entrepreneur can fill in through their business, etc. A detailed analysis of the cosmetic business needs to be made before starting the business. Additionally the proposed marketing strategies also need to be planned and mentioned in the business plan. Most cosmetic companies and brands carry out advertising and marketing on a large scale, thus their products are already known to the consumers, therefore helping the entrepreneur focus on attracting customers to the shop by offering discounts and attractive schemes and promotions. A basic description of the marketing strategy must be included in the business plan.

A business plan also includes an executive summary of the cosmetic business. The business plan is a crucial first step towards setting up the cosmetic shop and must be prepared meticulously. deAsra can help with planning a detailed and thorough business plan, thus helping lay a solid foundation for the future of the business.

10 Powerful Advertising Strategies for Makeup Artists

Embarking on the journey to market a makeup artist's business is like painting on a vast canvas, where each brushstroke helps to shape the final image. The key is to weave an engaging story that reson...

Measuring Success: 5 Key Performance Indicators for ONDC Sellers

The Government of India has launched the Open Network for Digital Commerce (ONDC), a bold initiative to democratise e-commerce. Aimed at reducing the dominance of giants like Amazon and Flipkart, whic...

Unlocking Success: The 5 Best Apps for Sellers on the ONDC Network

Welcome to the frontier of digital commerce with the Open Network for Digital Commerce (ONDC). Whether you are a burgeoning startup or a well-established business, understanding and integrating into t...

Are Paid Ads Effective for Small Businesses? Find Out Why You Should Consider Them

In today’s cutthroat market, small businesses must be adept at navigating the digital landscape.  In today's digital age, a significant 69% of small businesses harness digital marketing to attra...

From Wardrobe to Worldwide: 8 Expert Tips for Selling Clothes on E-commerce Platforms

Taking the leap from a local clothing line to a vibrant online store can seem daunting, but with the right tools and a sprinkle of creativity, your fashion brand can thrive in the vast world of e-comm...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Step 1 of 2

All fields marked* are mandatory

To continue reading further, please provide us the below details

• Name * First Last
• Country Code *
• Facilitator Email
• External Handholder Email
• Selected Service
• EHH Engaged Consent Stay Engaged with EHH only
• LS Response
• Business Rule
• Response Message
• UTM Campaign

wrong OTP try again!!

• Canada Taxation
• Payment Management
• Business Tips
• Payroll and Salary
• Accounting and Inventory
• Knowledge Ball
• Statistics Tutorial

Making a Business Plan

When starting a new business, the first step is to plan since this will provide you with a roadmap for making the best decisions. The business plan lays out all of the considerations that must be made for the idea’s development and execution. The specific qualities of the firm, mission, goal, and objectives, through the analysis of the competition, budget, and marketing tactics, are all evaluated here. Keep in mind that other minor plans, such as finance and marketing, must be included in this plan. To give you a better understanding of what your business plan should include, we’ll go through some of the most important variables to think about:  

a) Study of the market – In this paper, an in-depth examination of the cosmetics industry is carried out, as well as it’s recent conduct. In addition to the demand it has in the location you intend to open your business. In addition, you must determine who your primary rivals are, as well as their flaws, strengths, plans, and market positioning.

b) Who are the target audience – It refers to the population segment to which your business will be targeted. Women between the ages of 18 and 65 make up most of them. Men, on the other hand, are a portion of that target audience. Your market study should also incorporate a customer analysis to be clear about the category. This is done while considering sociodemographic factors, including age, gender, purchasing power, preferences, and consumption habits.

c) Deciding the products – A cosmetics business in India can cover a wide range of product categories, as we indicated at the outset. That’s why you need to figure out which ones you’re going to sell. You create this definition based on market research so that you can provide consumers with the things they want. 

Also Read:  Jumpstart your Lip Balm Business

Within a cosmetics store’s budget, you must account for the initial investment as well as the fixed expenditures for at least the first two months of operation. The expenditures of starting legal procedures, adapting the facilities, purchasing equipment, purchasing items, and marketing and promotion techniques are all factored into the first investment. When it comes to fixed costs, you must consider the rental value of the buildings, service payments, and worker salaries. Considering the foregoing, the estimated investment budget for starting a cosmetics business in India is around ₹1-2 lakh .

Registration Process

In India, establishing a cosmetics business entails not only preparing for its proper functioning but also legally registering it with the appropriate authorities. The processes for licensing and starting a new business vary depending on the country. In general, the corporate structure (natural person, legal entity, company, etc.) must be defined, the business name must be verified, and the operational permits must be processed, where applicable. It is recommended that enterprises use the guidance supplied by the bodies in charge of overseeing these operations.

Selecting the Right Location

The success of your cosmetics business in India depends on having a well-located store. So make sure it’s in a business area, that it’s easily accessible, and that it’s quite busy. Shopping centres, near offices, on the streets of beauty salons, and adjacent to apparel stores are all good areas for a cosmetic store to open. Whatever place you choose, make sure it’s easy to find, that the area around it is clean, and that parking lots and benches are nearby.

Suppliers Hunting

The selection of suppliers is the explanation of how to supply a cosmetics business in India. You have the choice of contacting and purchasing directly from the top cosmetics products in your nation. You can do this by making a list of different makeup, skincare, personal hygiene, and hair brands. As a result, you can choose the most important ones in each category and manage your product supply accordingly. You can also look for wholesale businesses specialising in the sale of all brands of cosmetics in directories or on the internet. This allows you to purchase all of your products from a single vendor. But do ensure that vendor has well established reputation and quality assurance. 

Promotion and Marketing

Customers are essential for a company’s survival. As a result, it’s essential to promote your makeup organisation to attract new and repeat clients. Prepare a marketing plan because it will show you how to proceed in a calculated manner while selling your products to the customers. You can choose between classic physical methods and newer, more targeted digital methods. Both are successful. To market your firm to new people, you can offer samples to local cosmetic artists, start a marketing blog, send news releases to newspapers that feature beauty items, or create social networking profiles.

Is the Cosmetics Business Profitable?

In India, the cosmetics industry covers a wide range of specialised industries, from fragrances and makeup to hairstyle and skincare products. Markets with a large number of customers, both men and women of all ages, who buy these things daily. Not to mention the beauty salons, aesthetics, and other businesses that require these items for their operations. Furthermore, regardless of the size of the business, this is a versatile sort of business that provides entrepreneurial prospects both in conventional stores and online retailers. This means that people who want to start their personal cosmetics operations in India will have more profit.

Also Read:  The 10 Best Cosmetics Manufacturers in India

Opening a Cosmetic Shop

Because makeup is one of the most popular product categories in the cosmetics market and one of the best-selling within it, many cosmetics-related companies opt to focus solely on the beauty business.

Furthermore, it is a highly specialised market segment directed mostly at women between the ages of 18 and 50.

As a result, the entire process of execution, start-up, and promotion of the firm becomes more clear.

Knowing how to start a beauty business necessitates a thorough understanding of the many brands available on the market, as there are many of them, each with its own set of items.

This allows you to diversify your business’s offerings, provide clients with more options, and sell consumer-favoured brands.

If you want to operate a makeup store, the steps are similar to those for starting a cosmetics business in India.

The only difference is that your company will only sell all forms of makeup.

Start a Makeup Business

Currently, modern technology, particularly the internet, has made running a home-based beauty business a little easier. As a result, if you want to establish a home beauty business, the easiest way to promote and sell your items is to use internet channels like a website, an online store, or social media. This will help you gain a lot of exposure and be seen by a huge number of people.

The benefit of beginning a makeup business from home is that you won’t have to pay for local leasing or other connected expenses. And the easiest way to do it is to become a consultant for a well-known cosmetics company like Avon, Natura, or Mary Kay. Working as a beauty consultant entails using a direct sales model to resell the brand’s items, either through a catalogue or through internet tools provided by the company. To be able to place your first order of products to resell, you must first make an initial deposit. Each brand has a separate compensation ratio, which varies between 20% and 60%. This means you can generate a profit of 20% to 60% on your overall sales.

This is without a doubt one of the cosmetics industry business strategies that female entrepreneurs like for the following reasons:

• When compared to opening a store, it needs a small investment.
• It enables you to manage your time independently.
• Assists with independence.

The demand for cosmetics of all kinds is steadily expanding among various segments of the population. As a result, the cosmetics industry offers numerous business prospects. If you want to establish your own cosmetics company, then the above article provides you with in-depth knowledge about that. 

Follow Legal Tree for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax , GST, salary, and accounting.

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

Everything you need on Tax & Corporate Laws. Authentic Databases, Books, Journals, Practice Modules, Exam Platforms, and More effortlessly with one click.

How to Create a Stem-and-Leaf Plot in SPSS

How to create a correlation matrix in spss, how to convert date of birth to age in excel (with examples).

@2020 - All Right Reserved. Designed and Developed by Tutoraspire

Business Ideas

Investment Ideas

Make Money at Home

• Bitcoin and Xcoins
• Earn On Social Networking
• Freelancing
• Make a Website
• Money Making Apps
• Affiliate Marketing
• Online Surveys
• Start a Blog
• Web Hosting

Startup Ideas

• Your Passion Your Money

Make Money Online

How To Start Cosmetic Retail Store – In India

Table of contents, registration, license, and permissions required to start cosmetic retail store in india, finding beauty care and cosmetic suppliers in and around your area, choosing beauty care products, demand for natural organic beauty care products, choose a location to start a cosmetic retail store, equipment and furniture required to setup the cosmetic retail store, marketing strategies to promote your store, investment required to start cosmetic retail store in india, profit margin in cosmetic retail store in india.

Introduction on How to Start Cosmetic Retail Store in India

Currently, the cosmetic & beauty industry in India has a value of $4.5 billion and is rising at a fast pace.  According to a yearly report, it is observed that the industry is growing at 15-20% yearly, which is again splendid.

A step by step guide to start a Cosmetic Retail Store business in India

If you plan to be a part of this huge industry and gain a significant amount of profit, we are here to support you with some important particulars on how to start beauty care & cosmetic retail shop business in India and about its business plan.

Note the competitors in your business :

You are alone here who wants to be in this business. There will be many competitors in your place, where you live. The main key to success is to know what your rivals are selling. Before getting on with your own business, start to know what they sell in these shops and make a list of what they are selling. In this case, you should be a bit smart. They must not know what your idea is. Just get a rough picture of the various brands, and what special products they are selling, and then you can move further. You can also work part-time at these shops, to get a proper idea about the products, customer needs, and marketing strategies.

You should have all the relevant licenses and permission to start a beauty and cosmetics business legally in India to avoid any trouble in the future. As you know everything should have a license these days. Contact a legal consultant for all the information in getting a license for this business.

If you have worked sometimes in a similar cosmetic shop, you can have the details of the supplier’s contact number from there. Despite that, you can even get the contact numbers online, visit the brand sites, and you will have an entire list of distributors near your locality.

Plan to sell only reputed brand products

You are initiating a new business of skin and beauty products. We hope you never want your customers to be negative about the quality of products and get allergies by using your products. You must select every product properly by making sure it has all government approvals and licenses. Sell products only from trusted and reliable brands. In this way, your customer will get to use quality products, and you will not have any problem.

Market potential for Beauty Care Products and Cosmetic Store in India

Handicraft making at home: a small profitable business idea, pet-tech startups: innovations for animal lovers, tech repair services: meeting the demand for gadget maintenance, maximizing rewards: smart credit card habits for cashback and points, ultimate guide to making money from goat milk business, how to start an agricultural value added product business.

While setting up a new business, it’s always recommended to sell a special product which will only be seen in your retail shop. It can enhance your market a lot. Ayurvedic and herbal products have a good market presently since they are organic and good for the body. You can also place a particular section for men only products or you can also endorse a new brand in the market.

Finding a great place for arranging up your shop is yet another essential aspect. As you are setting up a cosmetic shop, it’s recommended to do it in a region having high footfalls. Road facing shop is mandatory. Make sure the shop has an appropriate electricity supply and stuff. Availing a shop located in the proper location will be higher but it’s very much essential for the success of your business.

• It’s not a place where people will come and stay for hours.
• They will come, do purchases, and leave the shop. Below are some of the important things and equipment that you might need while you are building the shop.
• There should be a lot of space in the shop, for customers to move around freely and look for the products.
• Product shelves, where all the items will be arranged properly.
• You can also keep a showcase table, to display the most essential and expensive items in your shop.
• A billing desk where you place the billing machine, and computer.
• Installing one or two widescreen television will be added on. You can display recent product launch videos, offers on upcoming products, etc.
• A good paint job is very important. Choose sober colors. It creates a peaceful environment. We would suggest you consult a professional before doing it.

It is based on how you and your staff sell the products. As you are setting up a new store it’s better to buy stock in low quantity so that your loss is minimized and in case the business doesn’t run well. Keep good products of various ranges and later on get the products according to the customer type.

• Print visiting cards and brochures- Pamphlets can be of the products available in your shop and can include the catalogs of the brands.
• If any product is not available at the shop, try to take the order of the products and grab the customer.
• In these initial stages, if you can develop a website, it is recommended to sell your products directly from there, and offer free delivery.
• Make membership cards for repeated customers and provide offers.
• Sell products in combinations and allow them to purchase as combos.
• Go for special offers for new customers like discounts on specific essential products.
• Be Polite and Friendly with Your Customers
• Maintaining good relations with customers is very important. Just one behavior and you might miss a loyal customer. Be polite to them, analyze their needs, and provide them with the best service.

You should not miss this: Daily Income Business Ideas .

This is the major and crucial aspect of any business. In a typical Beauty Care and Cosmetic business, in the beginning, you need around 1, 00,000 INR to 2, 00,000 INR. The amount is needed for the deposit fee, rent for a few months, furniture cost, etc.

We have tried our best to highlight all the basic expenditures in arranging this business. All the costs are just for an idea and the actual prices might vary depending upon place and market.

Security deposit for the shop- 50,000 INR

This is a one-time investment, and refundable. You can anyway negotiate with the landlord regarding the money being charged. You should sign a few legal papers for this purpose. If there is already a pre-owned shop, then there is no need for this investment.

Rent of the shop- 10,000

This should be paid every month. It won’t be a big burden if you have repeated sales. You can again discuss with the landlord about the rate. The rates might be sky soaring when you select a city center or a posh area.

Monthly staff salary 10,000 INR

Keep one person for the starting days. You can find many people if you search in the right place. Many college students plan for jobs for extra pocket money. Finding the ideal candidate is never a problem.

Buying products- 80,000 INR

As the products that you will be purchasing are of reputed brands, they will be costly. But the mid-range products are not that much costly. For the initial few months try to buy those products that have a high shelf period as this will help you to keep them for a long-time and you need not worry about the expiry dates.

Furniture and equipment- 40,000 INR

Purchase good quality and durable furniture so that you can use them for a long time. You can customize the furniture or buy a ready-made one.

A working computer and a printer- 30,000 INR

This is essential for all businesses. You can save your data and manage your website using the PC. The billing machine is connected to your computer, so it will aid you to manage your accounts as well.

Re-furnishing the shop- 20,000 INR

It is suggested to give a decent paint and a good ceiling without investing much on it.

Power bill- 2000 INR

You need to pay for the bills as per the regulations laid by your landlord. Keeping an AC might consume more electricity but to satisfy the customer and for their comfort, it is necessary nowadays.

Designing a website and updating it-5000 INR

Websites can be developed online at a very low cost. You may appoint a freelancer to design your website because if you hire a professional designer it will increase your capital costs.

You should be careful and earn money as well as deliver the best products at reasonable prices to the customers. If you want a good number of customers, then it is suggested to give offers. On the other hand, if you plan to earn a high profit then you may not provide offers. Typically beauty and cosmetics stores gain a handful of profit on all the products- margins usually range from 20% to around 60-70%. So the revenue you would be making will be based on sales made by you monthly and the expenses that you incur while running the business.

Beauty Care and Cosmetic Retail Shop business will surely get you on the path of success. The initial period is relatively difficult, but later on, it will be smooth. You must frequently update yourself according to the demands of your customers. Later on, if the business runs smoothly, you can also begin selling your own labeled items. We hope you had detailed information from this article. We have many more of this type of business ideas which can be initiated with low investment with proper returns.

In case, if you are interested in this: Lesnkart Franchise.

We want startup in cosmetics b2b platform please tell it plan

We want to start the store, please help us with the set-up

I would like to open cosmetics store in Chennai. Pls help me on setup & suppliers.

LEAVE A REPLY Cancel reply

Save my name and email in this browser for the next time I comment.

Value-Added Business Ideas for Greenhouse: The Best Ways to Make Profits with...

How to make profits with organic country chicken: best strategies for beginners, 10 value-added business ideas for millets: low-investment and highly profitable, why cleaning service business becoming more profitable in metro cities in india, 10 best businesses to start in ayodhya for profits, top drone business ideas in india: unlocking aerial innovation & opportunities, top 10 service businesses you can start with no money, ultimate guide to starting a home-based advertising agency business, starting a nail salon near your location: check list, business plan, licensing,..., construction company name ideas: guide to create new construction company names, 8 best small businesses to start in hyderabad: low-cost and profitable, 10 best small businesses to start in massachusetts: low-cost and profitable, 10 best small businesses to start in maryland: low-investment and profitable, 10 best small businesses to start in delaware: low-investment and profitable, ideas to make money in india – a full guide, mudra yojana loan scheme, eligibility, how to apply, profit in dry fruit business (cost to start), how to make money from rice mill business in india, profitable agriculture business ideas in india, government loans for women entrepreneurs in india.

Find anything you save across the site in your account

Make better business decisions

Sign up to our newsletter for a truly global perspective on the fashion industry

Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business . You can unsubscribe at any time. Please see our privacy policy for more information.

Why India’s beauty market is turning heads

By Kati Chitrakorn

To receive the Vogue Business newsletter, sign up here .

Indian beauty brands have struggled to convince local consumers that they are a worthy alternative to global giants or luxury houses. That’s changing as younger shoppers place preference on brands whose mission and values they feel aligned with, and show a greater willingness to experiment with  niche products . India is becoming a new beauty hotspot, where emerging brands rooted in ayurvedic practices are thriving.

More widespread internet access, rising income levels and the world’s largest population of young people have also helped fuel an explosion in India’s beauty market, which has grown from $12.3 billion in 2018 to $15.6 billion in 2022, and is projected to reach $17.4 billion by 2025, according to Euromonitor International. L’Oréal, Estée Lauder Companies (ELC) and Puig have all signalled their interest by investing in local beauty brands.

“Indian consumers’ per capita gross income is forecasted to increase by 138 per cent in real terms over 2021-2040, fuelling their disposable income and ultimately providing more scope for beauty brands to further penetrate the Indian market,” says India-based Euromonitor analyst Abhay Prakash Singh.

By Louise Whitbread

By Isabelle Truman

Underpinning the boom is a heightened interest in ayurveda, the ancient Indian medical system that relies on a “natural” and holistic approach to physical and mental health, basing treatment on balancing a person’s three doshas. The practice is becoming a growing influence in beauty globally, as consumers  increasingly view wellness through a broader and more sophisticated lens . 

A new generation of brands is leading the charge: Kama Ayurveda, Ranavat, Forest Essentials and Fable & Mane all tap in the ayurvedic philosophy and prioritise wellbeing and lifestyle above selling products. At the heart of their offering is making Indian traditions more universally approachable, which also reflects the multicultural background of their founders, many of whom are of Indian origin but are based overseas. 

The challenge for Indian brands is standing out in a nearly-$500 billion global beauty sector dominated by big conglomerates, in-house offerings from luxury brands such as Hermès and Chanel, and an ever-growing pool of celebrities, influencers and makeup artists turned entrepreneurs. Ayurveda requires a level of understanding on the part of consumers, so the onus is on Indian brands to educate as they expand globally.

Interest from big players

Indian beauty brands are drawing attention from global conglomerates in a number of ways. In May 2022, the Asia fund of LVMH's consumer-focused private equity firm L Catterton, led a series D funding round for Sugar Cosmetics, one of India’s largest omnichannel beauty companies targeting Gen Z and millennials, which is aiming to scale its physical presence to more than 40,000 retail doors across over 550 cities. Anjana Sasidharan, L Catterton’s managing director of Asia, believes India’s cosmetics market is “at an exciting inflection point of expansion”.

Executives at ELC, which first entered India in 2005, agree that the market is buoyant. For  the third quarter , it reported double-digit organic sales growth in emerging markets, with “strong contributions” from India and Brazil. A “standout performance” from brands including The Ordinary and Mac Cosmetics was also attributed to geographical expansion into India and the Middle East, helping to offset the decline in overall organic net sales for skincare, according to ELC president and CEO Fabrizio Freda.

ELC acquired a 20 per cent stake in premium Indian skincare brand Forest Essentials in 2008, and last July, its  new incubation ventures arm partnered with Indian beauty and lifestyle retailer Nykaa to support India-focused companies and entrepreneurs; a sum of $500,000 was shared among  three selected beauty brands , along with access to mentors, including Deciem co-founder and CEO Nicola Kilner and fashion personality Derek Blasberg. The aim was to grow the prestige and premium beauty offering in India, ELC’s vice president of new incubation ventures Shana Randhava told  Vogue Business ahead of the launch.

L’Oréal, which made its first acquisition in India in 2013 with the purchase of Mumbai-based skincare brand Cheryl’s Cosmeceuticals, is also investing in Indian beauty startups; last month it made a strategic investment in DSG Consumer Partners, a venture capital firm specialising in consumer brands across India and Southeast Asia. “The future of consumer brands will largely be shaped in these markets. So, it’s important to build a strong connection to its dynamic ecosystem of disruptors and invest in promising consumer brand startups,” says Vismay Sharma, president of L’Oréal South Asia Pacific, via a statement.

India’s booming beauty sector could potentially be L’Oréal’s next billion-dollar market as the country’s middle-class population doubles in the next five to 10 years, chief executive Nicolas Hieronimus said during  the company’s 2022 annual earnings conference . Haircare was identified as a highlight, growing twice as fast as the market. Hieronimus said 40 per cent of L’Oréal’s growth is coming from “high-potential” emerging countries, such as India, Mexico and Brazil.

While L’Oréal only has two divisions in the country, it already commands an 8 per cent market share; e-commerce, the group’s main growth driver, tips that figure to over 10 per cent, according to Hieronimus. “I was in India two months ago and I was really impressed by the growth, development and accelerated sophistication of this market. It’s still not as developed as we would have liked in terms of distribution, but it’s really accelerating and our shares are growing.” L’Oréal plans to strengthen its footprint in India by continuing to harness the local digital infrastructure, which has evolved to include deeper e-commerce penetration and online payments, he said. “From a €500 million business today, I think we can take it to €1 billion in the foreseeable future.”

Taking ayurveda global

Customer loyalty towards ayurvedic brands is strong as those who understand and adopt the philosophy are unlikely to abandon it, making it less of a passing fad and more of a permanent lifestyle rethink, executives argue. It’s a powerful quality at a time when poor retention and high customer acquisition costs are among beauty’s biggest challenges.

“Ayurveda is a system that treats the cause, not the symptoms,” says Vivek Sahni, co-founder and chairman of Kama Ayurveda, which launched in New Delhi in 2002 and has since acquired a following for its focus on holistic wellbeing and ayurvedic products. In September 2022, fashion and beauty conglomerate Puig took  a majority stake in Kama Ayurveda — its first Indian beauty brand. “Ayurveda is not only about skincare but also health. It’s a 360-degree vision of wellness, tackling topics such as nutrition, yoga and meditation,” says Thomas James, Puig’s chief brands officer for niche brands.

Kama Ayurveda declined to share annual revenues but says that business has grown “tremendously” since launch, multiplying ninefold over the last 10 years. The brand has been distributed in India, with 62 owned stores and 145 shop-in-shops. From 20th June, it will be available in the UK via its own e-commerce site, followed by a wholesale partnership (James declined to comment on who the retailer would be) and a physical London store, where consumers can not only buy products but consult with ayurvedic doctors and engage in meditation or yoga classes, which will launch in autumn 2023. The brand is also launching new social media accounts to create more relevant content for Western consumers. The priority is “to make ayurveda easy to understand, easy to buy and easy to use”, says James.

American beauty giant Estée Lauder is teaming up with Nykaa, India's biggest beauty and wellness e-commerce platform, to launch an incubator for Indian beauty entrepreneurs.

By Ezreen Benissan

Forest Essentials, founded more than two decades ago in New Delhi by Mira Kulkarni, is also prioritising global reach for its ayurvedic philosophy. The brand, which has revenues over $50 million and a CAGR of 40 per cent over the last three years, currently operates 142 own stores in India and sells through retailers including Sephora, Nykaa and Tira Beauty. The goal is to build “a global prestige Indian beauty brand” and hit the $100 million mark in the next three to four years, says Samrath Bedi, CEO and Kulkarni’s son. While many brands from India now specialise in oils, the key to standing out is quality, he says. “It’s not just about the products and its efficacy, but also how it was made, what ingredients go into it and what it does for you.”

In November 2022, Forest Essentials opened its first physical store in London and also expanded e-commerce to the UK. In April, it signed a partnership with retail conglomerate Apparel Group to support its goal of opening 25 stores in the United Arab Emirates within the coming five years, as well as launch e-commerce and on marketplaces in the region. 

“We recognise the immense potential of the Indian beauty market and firmly believe its influence extends to the Middle East,” says Neeraj Teckchandani, CEO and director of Apparel Group. “Both regions have rich affinities for personal care and wellness [and] discerning consumers seeking products that align with their wellness aspirations and cultural heritage.” Teckchandani says he “remains vigilant” for any other potential opportunities to help amplify the group’s presence and impact in both India and the UAE. 

Overcoming hurdles

One of the biggest challenges with introducing ayurveda to a new audience is education. Until recently, many Western consumers would not feel comfortable with applying oils to their hair and face due to a misconception that it’ll “make them break out,” explains Kama Ayurveda’s Sahni. “Most people would still prefer to put a cream on their face, rather than an oil.”

Forest Essentials views offline as a key channel to educate new consumers. “Our stores are our best brand ambassadors,” says Bedi. “In India, we have an 80 per cent conversion and 73 per cent loyalty factor, meaning that eight out of 10 visit a physical space and purchase a product, and about 70 out of 100 come back as repeat customers.” He attributes it to the store’s ambience and offerings. “We offer consultations with doctors who can talk to consumers not only about beauty but everything else in their lifestyle such as stress and sleep. It gives people a better understanding of what might suit them not only on the outside but the inside. There’s a trust that is built.”

Education doesn’t only mean teaching customers how to use a product, but encourages them to reset their approach to wellbeing, agrees Michelle Ranavat, who in 2017 launched her namesake brand Ranavat — the first Southeast Asian ayurvedic skin and hair brand to launch at Harrods in the UK, Sephora in the US and Holt Renfrew in Canada. “Innovation doesn’t always come in the form of new products,” she says. The goal is to “demonstrate how innovative ayurveda can be, not keep it stuck in its origins 5,000 years ago. We want people to understand its relevance today and how it can better your skin, hair and body.”

To appeal to a more mainstream audience, Ranavat is introducing more commonly known products, such as a cleansing balm this month, while still working with local Indian ingredients and supporting domestic manufacturers who still follow traditional ayurvedic practices. Wholesale (about 300 doors) currently accounts for 20 per cent of the business, compared to 80 per cent that comes from its e-commerce site (the brand doesn’t have its own physical stores). Annual revenue is seven figures and the company is operating profitably, according to Ranavat.

Representation in marketing could also help with greater adoption. This week, Estée Lauder named the country’s former Miss World winner Manushi Chhillar as its global brand ambassador. Last September, Mac Cosmetics, owned by ELC, named Bollywood star Bhumi Pednekar as its first Indian ambassador. In April, L’Oréal-owned Maybelline New York signed Suhana Khan, daughter of Indian film producer Gauri Khan; Ananya Birla, a singer and entrepreneur; and Eksha Subba, a model, police officer, biker and boxer. Earlier this month, Laneige, owned by Korean skincare giant Amorepacific, named actress Athiya Shetty as its first Indian ambassador.

Ayurveda is a concept that is here to stay for the long term, asserts Kama Ayurveda’s Sahni. “It has lasted for a few thousand years in India now, so I would say it’s a pretty good trend,” he laughs. “It’s a new way of life, and that [can also be adopted by] other people around the world.”

Correction: An earlier version of this story stated that Vivek Sahni is co-founder and CEO. He is the co-founder and chairman. (12/05/2023)

Comments, questions or feedback? Email us at [email protected] .

More from this author:

The problem with refillable beauty

Beauty bots drive R&D at Unilever's £68 million facility

Why Gucci’s latest fragrance is made from recycled carbon

By Maliha Shoaib

By Sujata Assomull

By Maghan McDowell

Cosmetic Business Plan Template

Written by Dave Lavinsky

Cosmetic Business Plan

You’ve come to the right place to create your cosmetic business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their cosmetic companies.

Below is a a sample cosmetic business plan to help you create your own cosmetic company business plan.

Executive Summary

Business overview.

Guilt-Free Glow is a cosmetics shop located in Spokane, Washington. The company’s mission is to provide customers with high-quality, cruelty-free cosmetics. We want our customers to look and feel their best without feeling guilty about the harm cosmetics do to the environment and animals. Therefore, the shop will sell a wide variety of vegan and cruelty-free cosmetics for people all over the world to enjoy. Some of these products include makeup, moisturizers, and hair care products.

The company is founded by Kiera Smith, who has been a vegan beauty vlogger for five years. During that time, she has amassed 500,000 followers through her beauty vlogs. She has always been committed to finding products that are vegan and cruelty-free. Now that she has gained popularity on Youtube, she is eager to start her own cosmetics line. She will offer an online shop for her followers around the world but also start a shop in downtown Spokane for local residents.

Products Served

The following are some of the vegan, cruelty-free products sold by Guilt-Free Glow:

• Makeup tools and brushes
• Shampoo and conditioner
• Moisturizers

Customer Focus

Guilt-Free Glow will target both online customers and customers located in the Spokane area that are interested in vegan and cruelty-free cosmetics. Since the founder has a large following on Youtube and social media, we expect most of our customers will come from her fanbase. When marketing to local residents, we will focus our efforts on women ages 15 to 65, as this is traditionally the largest customer segment for the cosmetics industry.

Management Team

Guilt-Free Glow is led by Kiera Smith, who has been a successful beauty vlogger for five years. She creates tutorials on makeup techniques and offers other beauty tips. She has always been passionate about using vegan and cruelty-free products in her videos and encouraged her followers to do the same. Since there aren’t many cosmetics companies that dedicate their whole line to these values, Kiera Smith was inspired to create her own line of cosmetics and beauty care products.

Kiera Smith will be the owner of the company and will conduct much of the marketing efforts through her own social media channels. She will hire other staff to help her with the other aspects of the business, including running the retail shop.

Success Factors

Guilt-Free Flow will be able to achieve success by offering the following competitive advantages:

• The founder, Kiera Smith, is a popular beauty guru, and her brand and popularity will help sales and minimize marketing costs.
• Guilt-Free Glow offers great pricing in the vegan cosmetics industry. Vegan and cruelty-free products are often expensive and unaffordable to the average consumer. Guilt-Free Glow will sell all its products at a moderate price so that everyone can buy cosmetics without feeling guilty.
• Guilt-Free Glow will hire friendly, knowledgeable, and highly-qualified staff to help both our online and in-store customers.

Financial Highlights

Guilt-Free Glow is seeking $300,000 in debt financing to launch its cosmetics business. The funding will be dedicated to securing a retail space, manufacturing the products, and purchasing the necessary supplies and equipment for the store. Funding will also be dedicated toward three months of overhead costs, including payroll, rent, and marketing costs. The breakout of the funding is below:

• Retail space build-out: $50,000
• Equipment, supplies, and materials: $25,000
• Three months of overhead expenses (payroll, rent, utilities): $125,000
• Marketing costs: $50,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Guilt-Free Glow.

Company Overview

Who is Guilt-Free Glow?

Guilt-Free Glow’s History

In 2017, Kiera Smith started her Youtube channel, which focuses on beauty tutorials and product reviews. Kiera commits to promoting and working with vegan and cruelty-free brands and educates her audience on the importance of these values for the cosmetics industry. Over the years, Kiera has found that very few cosmetics brands commit to any pledge to be vegan or cruelty-free. Therefore, she decided to start her own cosmetics line that is committed to these values.

Since its incorporation, Guilt-Free Glow has achieved the following milestones:

• Developed the company’s branding image, social media, and website.
• Found a retail location and signed a Letter of Intent to lease it.
• Found manufacturers to create the cosmetic products.
• Obtained a sales and use tax permit for use in Spokane, Washington.

Guilt-Free Glow Products

The following are some of the vegan and cruelty-free products sold by Guilt-Free Glow:

Industry Analysis

According to Fortune Business Insights, the cosmetics industry is currently valued at $287.94 billion and is expected to grow to $415.29 billion over the next few years.

This growth is due to the increasing demand for high-quality cosmetics. The target market for cosmetics has expanded substantially over the past decade, with people of all ages and genders opting to pay good money for high-quality makeup, hair care, and other beauty products. This trend is expected to continue, and the cosmetics industry will only continue to grow rapidly.

Another important trend is the increasing popularity of environmentally friendly, vegan, and cruelty-free products. Guilt-Free Glow is taking advantage of this demand and selling exclusively vegan and cruelty-free cosmetics.

By capitalizing on these trends and our founder’s increasing popularity online, Guilt-Free Glow is expected to thrive in the cosmetics industry.

Customer Analysis

Demographic profile of target market.

Guilt-Free Glow will primarily target Kiera’s current fanbase on Youtube and social media. This fanbase includes 500,000 followers, with the majority being females and under the age of 40.

The company will also target residents of Spokane who may be interested in purchasing vegan cosmetics. Traditionally, the customer segment most interested in this industry is women ages 15 to 65.

The precise demographics for Spokane, Washington are:

Customer Segmentation

Guilt-Free Glow will primarily target the following customer profiles:

• Women ages 15-65
• Kiera’s fanbase
• Beauty professionals and influencers
• Spokane residents looking for vegan, cruelty-free cosmetics

Competitive Analysis

Direct and indirect competitors.

Guilt-Free Glow will face competition from other companies with similar business profiles. A description of each competitor company is below.

Ulta Beauty

Ulta Beauty is a major retailer in the cosmetics industry, being the ultimate provider of all beauty products for millions of people across the globe. The company aims to be the most loved beauty destination of its guests and has ultimately succeeded in that mission. At Ulta, you can find any beauty brand you are looking for, such as Dior, Chanel, and Lancome. Whatever item or brand you need, you are bound to find it at Ulta.

Since 1988, Sephora has been a giant in the cosmetics and beauty industries. It’s one of the top locations to shop for all your high-quality beauty and cosmetics needs and has dominated the cosmetics industry with its global presence. With 2,700 stores in 35 countries worldwide, there are very few locations around the world where you can’t find a Sephora store to visit.

At Sephora, you can find some of the hottest and most exclusive brands, such as Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna. Furthermore, Sephora has been recognized by Forbes as one of America’s Best Employers four years in a row and scored 100% on the Human Rights Campaign’s Corporate Quality Index three years in a row. When customers are looking to buy cosmetics conveniently and ethically, they often head to Sephora first.

The Cosmetics Company Store

The Cosmetics Company Store is an online cosmetics company that sells high-quality cosmetics brands to customers all around the world. They carry thousands of products for anyone in need of beauty products, including hair care products, makeup, and moisturizers. Customers can purchase from a wide variety of brands they love and are familiar with, including Estee Lauder, Clinique, and Aveda. In addition to having a large online store, The Cosmetics Company Store has a few retail locations in select areas.

Competitive Advantage

Guilt-Free Glow will be able to offer the following advantages over the competition:

• Guilt-Free Glow offers great pricing in the vegan cosmetics industry. Vegan and cruelty-free products are often expensive and unaffordable to the average consumer. Guilt-Free Glow will sell all its products at a moderate price.

Marketing Plan

Brand & value proposition.

Guilt-Free Glow will offer a unique value proposition to its clientele:

• Wide selection of cosmetics.
• A focus on vegan and cruelty-free products.
• Competitive prices that are more affordable than the competition.

Promotions Strategy

The promotions strategy for Guilt-Free Glow is as follows:

Guilt-Free Glow will be located in a very convenient, highly-trafficked area of Spokane that is frequented by men and women of all ages and backgrounds. The store will be in the same neighborhood as stores, restaurants, and salons. The area of Spokane is frequented by shoppers who live in the area and have disposable income to be able to spend frequently on cosmetics.

Social Media

Guilt-Free Glow will have Instagram, Twitter, and Facebook business profiles where Kiera will post frequently new arrivals to the store, featured clients who are using the products, and upcoming sales and events. The posts will be appealing with professional photographs and will engage customers with discount opportunities if they tag friends in the comments in order to grow their social media following. Kiera will also use her personal social media accounts to promote the company and its products.

Website & SEO Marketing

Kiera will reach out to a website designer to develop a website for Guilt-Free Glow. The website will be easy to navigate and include an option to purchase items online and schedule a pickup time in the store, contact information, and location. The SEO will also be managed to ensure that anyone searching “cosmetics store near me” or “Spokane cosmetics” will see Guilt-Free Glow listed at the top of the Bing or Google search engine.

Partnerships With Beauty Influencers

Kiera will partner with other beauty influencers to spread the word about her company. She will offer discount codes to the influencers’ audiences to entice them to shop for her products.

The pricing of Guilt-Free Glow will be moderate so customers feel they receive value when purchasing their products.

Operations Plan

The following will be the operations plan for Guilt-Free Glow.

Operation Functions:

• Kiera Smith will be the Owner and President of the company. She will oversee the major operations of both the retail and online stores.
• Kiera will hire a General Manager for the store. They will be in charge of day-to-day administrative functions, product inventory, supply orders, hiring, and training.
• Kiera will hire an Assistant Manager to assist with product inventory, supply orders, and managing the store when Kiera and the General Manager are unable to be there.
• The store will have 6 – 8 part-time and full-time employees to assist with stocking merchandise and customer service.
• As the store grows and business picks up, more employees will be added to the team to keep up with customer demand.
• Kiera will hire a Marketing Specialist and Web Designer to develop the store’s branding, logo, and social media accounts. The marketing specialist will also develop the website and manage the SEO.
• She will also hire an Administrative Assistant to help her with the other operations tasks needed to run the company.

Milestones:

Guilt-Free Glow will have the following milestones completed in the next six months.

6/1/202X – Finalize lease agreement for 10,000 square foot retail storefront location.

6/15/202X – Begin build out of leased space.

6/30/202X – Finalize agreements with cosmetics distributors to schedule their upcoming product deliveries to the store.

7/1/202X – Kiera will meet with the web designer so they can get started developing guiltfreeglow.com

8/1/202X – Final walk-through and approval of the built-out beauty retail store.

8/2/202X – Begin social media marketing campaign of Guilt-Free Glow.

8/15/202X – The first shipment of store inventory arrives.

8/16/202X – Hire employees and begin training.

8/18/202X – Stocking and display of product inventory in anticipation of the Grand Opening.

9/1/202X – Grand Opening of Guilt-Free Glow.

Financial Plan

Key revenue & costs.

The revenue drivers for Guilt-Free Glow will come from the sales of cosmetics through the retail location and online store.

The cost drivers will be the cost of the cosmetics inventory, labor expenses, marketing expenses, rent, utilities, and overhead costs.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Initial Customers Per Month: 1000
• Average Item Cost: $20
• Annual Lease: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, cosmetics business plan faqs, what is a cosmetics business plan.

A cosmetics business plan is a plan to start and/or grow your cosmetics business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your cosmetics business plan using our cosmetics Business Plan Template here .

What are the Main Types of Cosmetics Businesses?

There are a number of different kinds of cosmetics businesses , some examples include: Niche market cosmetics, high-end cosmetics, kids cosmetics, beauty blogger/influencer, or make-up artist.

How Do You Get Funding for Your Cosmetics Business Plan?

Cosmetics Businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for a cosmetics business, a plan for a makeup company or a personal care products business plan.

What are the Steps To Start a Cosmetics Business?

Starting a cosmetics business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Cosmetics Business Plan - The first step in starting a business is to create a detailed cosmetics business plan PDF or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cosmetics business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cosmetics business is in compliance with local laws.

3. Register Your Cosmetics Business - Once you have chosen a legal structure, the next step is to register your cosmetics business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your cosmetics business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Cosmetics Equipment & Supplies - In order to start your cosmetics business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cosmetics business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cosmetics business:

• How to Start a Cosmetics Business

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Beauty Supply Store Business Plan Template Retail Business Plan Template

Cosmetic Business Plan Template

Written by Dave Lavinsky

Cosmetic Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their cosmetic companies.

If you’re unfamiliar with creating a cosmetic business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a cosmetic business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Cosmetic Business Plan?

A business plan provides a snapshot of your cosmetic business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Cosmetic Company

If you’re looking to start a cosmetic business or grow your existing cosmetic company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cosmetic business to improve your chances of success. Your cosmetic business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Cosmetic Businesses

With regards to funding, the main sources of funding for a cosmetic business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for cosmetic companies.

Finish Your Business Plan Today!

How to write a business plan for a cosmetic business.

If you want to start a cosmetic business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your cosmetic business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of cosmetic business you are running and the status. For example, are you a startup, do you have a cosmetic business that you would like to grow, or are you operating a chain of cosmetic businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the cosmetic industry.
• Discuss the type of cosmetic business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of cosmetic business you are operating.

For example, you might specialize in one of the following types of cosmetic businesses:

• Niche market cosmetics: This type of cosmetic business specializes in one particular segment of cosmetics. For instance, a niche cosmetic business could sell only fragrance-free products, all vegan products, or gluten free products.
• High-end cosmetics: This type of cosmetic business develops and sells premium make-up and skin care products.
• Kids cosmetics: This type of cosmetic business specializes in producing inexpensive play-makeup products for children.
• Beauty blogger/influencer: This type of cosmetic business involves trying out products from different types of cosmetic brands and providing tutorials, reviews, and other helpful information for people who may be interested in the products. Usually, beauty companies will pay the blogger/influencer to sample or endorse their products.
• Make-up Artist: This type of cosmetic business involves providing make-up services for special occasions like weddings or graduation ceremonies.

In addition to explaining the type of cosmetic business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of products sold, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the cosmetic industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cosmetic industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cosmetic business plan:

• How big is the cosmetic industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your cosmetic business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your cosmetic business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cosmetic business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Cosmetic Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cosmetic businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes mass market cosmetic brands and retailers, as well as secondhand cosmetic retailers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of cosmetic business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for customers to acquire your products?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cosmetic business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of cosmetic company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide premium make-up, skin care products, or esthetician services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your cosmetic company. Document where your company is situated and mention how the site will impact your success. For example, is your cosmetic business located in a busy retail district, a business district, a standalone store, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your cosmetic marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cosmetic business, including answering calls, stocking shelves, greeting customers, and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your cosmetic business to a new city.  

Management Team

To demonstrate your cosmetic business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing cosmetic businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a cosmetic business or successfully running a small salon.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you expect to serve 20-30 customers per day, and will each customer purchase 1-5 items on average? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your cosmetic business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cosmetic business:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or photos of happy customers using your products.  

Writing a business plan for your cosmetic business is a worthwhile endeavor. If you follow the template above, you will be able to prepare a winning beauty product business plan, makeup business plan or a business plan for a cosmetic company. You will understand the cosmetic industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful cosmetic business.  

Cosmetic Business Plan FAQs

What is the easiest way to complete my cosmetic business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your cosmetic business plan.

How Do You Start a Cosmetic Business?

Starting a cosmetic business is easy with these 14 steps:

• Choose the Name for Your Cosmetic Business
• Create Your Cosmetic Business Plan
• Choose the Legal Structure for Your Cosmetic Business
• Secure Startup Funding for Cosmetic Business (If Needed)
• Secure a Location for Your Business
• Register Your Cosmetic Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Cosmetic Business
• Buy or Lease the Right Cosmetic Business Equipment
• Develop Your Cosmetic Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Cosmetic Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Cosmetic business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Cosmetics Profit Margin | Guide for Startups

The average profit margin in cosmetics is 10%-15% minimum, whereas if we talk about luxury brands , the profit margin is more than 50% .

The cosmetic Industry in India is a prospering sector and is expected to grow with more than 9.5% CAGR for 2022-2028 .

Overview of Cosmetics Business in India

• Investment: Rs. 8 Lacs - Rs. 15 Lacs (minimum)
• Area Required: 200 sq ft. - 500 sq ft. (minimum)
• Human Resource: 4 - 7 people 
• Cosmetic Business Profit Margin: Minimum 15% in New Brands and a Minimum of 50% in Luxury Brands
• Estimated Sales: Rs. 30,000 - Rs. 35,000 per day 

Factors that Determine Profit in Cosmetics Business

The cosmetics industry is one of the fastest-growing industries in the world.

However, the growth of this industry is basically driven by factors such as: 

• Raw Material Prices & Availability
• Economies and Globalization
• Legal Regulations
• Mergers, Partnerships, and Acquisitions.
• Need for Innovation
• Disposable Income
• Social Media

These factors not only affect the growth of the business but also helps in deciding the right location and the most potential niche .

Expected Gross Profit in Cosmetics Business

In order to calculate gross profit, we need to know two things: revenue and cost of goods sold. 

• Revenue is what we get when we sell our products or services
• Cost of Goods Sold includes expenses such as manufacturing costs, research and development costs, distribution costs, marketing costs, etc.

So, if you are keeping your profit margin around 15% and your average sales per day is around Rs. 30,000 then your gross profit will be Rs. 4,500 per day .

As a result, you will be making approx Rs. 1,35,000 per month as profit .

No matter what type of cosmetics business you are looking to start, it needs capital to get off the ground.

So for starting a cosmetic business in India, you will need a minimum of Rs. 7 lacs - Rs. 10 lacs initially .

The investment will be put into renting a place, renovations, buying the inventory, utility bills, salaries, logistics and miscellaneous expenses.

So, if you already have the investment, well and good. 

But, if you are looking for a source, here are some:

• Business Bank Loans
• Borrowing from Family and Friends
• Local Investors
• Angel Investors
• Venture Capitalists
• Private Equity Loans

It will not be easy to get the funds, but with a good business plan and a registered business, you can make it happen. Thus, apply for company registration online as a priority.

The minimum space required for a cosmetic store is about 200 sq ft - 400 sq ft.

Make sure you have enough space and light to display all your products properly so that they are easily visible.

Also, keep multiple mirrors in your store so your customers can try and test the products before buying.

This will not only help you to retain customers but also attract new ones.

Also, consider the following factors while choosing a place to set up your cosmetics business:

• Visibility from Ground 1
• Purchasing Power of the Locals
• Nearness to the Market
• Competition

Expected Average Sales in Cosmetic Business

According to the reports, a cosmetic business has an average sale of Rs. 25,000 - Rs. 35,000 per day and it can go up to Rs. 80,000 during the festive and wedding season.

It is easy to have 25 - 30 customers per day initially if you are located in a market area or a shopping mall.

Those customers are willing to spend a minimum of Rs. 500 - Rs. 1000 per visit on basic cosmetics like creams, lipsticks, eye makeup, hair-care products and fragrances.

Ways to Increase Profit in Cosmetic Business

There are many ways to increase profit in a cosmetic business like:

• Advertising through Social Media
• Opening an Online Store
• Selling on Ecommerce Platform like Nykaa and Amazon
• Membership Offers
• Give Freebies
• Marketing Strategy

But let's do it as an expert did.

Here is a live example that you have been hearing all over the internet and now on TV too - "MyGlamm".

MyGlamm now not only deals in its own brands but also promotes and trades in personal care brands like St Botanica, The Moms Co., Organic Harvest, Sirona and many other luxury brands as well.

But how did it get there?

MyGlamm used the Content-to-Commerce Strategy to reach where they are today. 

The Founders were doing well when they started back in October 2017, But when COVID hit, the founders used it as an opportunity to target the customers digitally.

This is where they partnered with the POPxo and Baby Chakra, two of the very popular content-creating companies.

From there they went from a D2C Brand to a Digital Global Brand in 2021.

And nothing is stopping them from flying higher and higher now.

In fact, they are now also a makeup partner of one of the biggest reality show of India - "Bigg Boss".

Thus, use this strategy to target a wider customer base and explore your potential.

For this purpose, you can start by approaching new influencers and then reach out to the Big Fish in the Ocean.

Similar Post

ISO Registration in Delhi | Get your Brand Certified | StartEazy

How to Start a Factory | From Concept to Construction | StartEazy

How to Start a Bakery | Turn Passion into Business | StartEazy

How to design a clothing store | Must have designs

Flat 51% off, on business registration.

Request a call back

• Blog Center
• Term of use
• Privacy Policy
• [email protected]
• For quick query resolution
• +91 9928380610

Registered Office Address:

• 65, Scheme No. 3,Alwar (Delhi NCR)
• PIN Code:301001

Thank you for pre-registering!

You're All Set!

We'll get in touch with you within 24 hours. For Faster response drop us a mail at [email protected]

Keshav Agarwal,

Cofounder, StartEazy Consulting

Cosmetic Industry in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Market Growth and Share of Cosmetic Industry in India and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products) and by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

• India Cosmetics Products Market Size

Single User License

Team License

Corporate License

Need a report that reflects how COVID-19 has impacted this market and its growth?

India Cosmetics Products Market Analysis

The India Cosmetics Products Market is expected to register a CAGR of 10.91% during the forecast period.

• Increasing purchasing power represents a key factor influencing market growth. According to World Bank data, consumer expenditure in India increased from USD 1.9 trillion in 2018 to USD 2.4 trillion in 2022, propelling the market demand. The demand for color cosmetics is being influenced as many people unleash the potential of cosmetics in their daily makeup routine. The transformation in the millennial and young generation lifestyle attributed to the increased influence of social media platforms creates more demand for color cosmetics products in the country.
• Consumers are discovering products and brands via advertisements and promotional campaigns on various social media platforms, including Instagram and Facebook. Before purchasing, they consider product reviews, other consumers' recommendations, celebrity endorsements, expert blog posts, and social media comments.
• In addition, with the increasing internet penetration, the online market for purchasing cosmetics products has seen rapid growth in India in recent years. Furthermore, the demand for luxury cosmetics is increasing among millennials and Gen Z consumers, owing to their preference for grooming up regularly to look presentable and fashionable.
• India Cosmetics Products Market Trends

Inclination Toward Vegan and Cruelty-Free Products

• The cruelty-free and vegan beauty market has exploded globally and in India in recent years. Cosmetic manufacturers are opting for natural and environmentally friendly ingredients to manufacture products. The 'green cosmetics' trend pushes the need for sustainable and clean beauty products.
• Manufacturers and third-party e-retailers are taking an interest in launching or offering clean beauty in their product portfolio. For instance, in June 2023, the e-commerce platform Purplle launched the United Kingdom's clean beauty brand Dr. PAWPAW in the Indian market, offering multi-tasking lip and skin care products.
• Moreover, the Ministry of Health and Family Welfare of India has imposed the cosmetic testing ban, which is added to the new rule "148-C. prohibition of testing of cosmetics on animals, such that no person shall use any animal for the testing of cosmetics" in the existing Drugs and Cosmetics Rules.
• Moreover, Therefore, with Gen Z reshaping the market for color cosmetics in India, owing to their broad experimentation with a variety of products and their planet-friendly approach, the demand for eco-friendly, natural, organic, and clean color cosmetic products is anticipated to rise in the coming years.

Booming Online Retail Segment

• Online retailing plays a vital role in the sustenance of the cosmetics market in India. Online platforms help sell and offer a range of product portfolios, and brands can cultivate an identity to promote product launches and influence consumers. Brands are chasing Indian celebrities or influencers to target young consumers through endorsements. 
• For instance, in June 2023, Just Herbs collaborated with Bollywood celebrity AthiyaShetty to endorse natural make-up products, including ghee-based lipsticks, foundations, and lip gloss. The brand is online on websites and e-commerce platforms like Amazon, Nykaa, Flipkart, and Myntra. Furthermore, third-party e-retailers are witnessing a growth in sales as the trend of online shopping is gaining momentum. 
• Online shopping is a convenient platform for consumers to buy products online, avoiding crowded stores. It gives customers the luxury of browsing and shopping for products 24/7 from the comfort of their homes. Moreover, these websites create opportunities for color cosmetic brands to rapidly shift toward e-commerce platforms that enable these beauty brands to showcase greater product visibility in various rural and urban regions in the country.

India Cosmetics Products Industry Overview

The Indian cosmetics market is highly fragmented owing to the presence of various domestic as well as international players, including L'Oréal, The Estée Lauder Companies, Vellvette Lifestyle Private Limited (Sugar Cosmetics), and Natura & Co. (The Body Shop International Limited). Leading companies are partnering with international organizers to launch their products at several international beauty community events, such as Cosmoprof, Canton Fair, and Fashion Fest. Additionally, the players in the market use other strategies like celebrity endorsements, discounts, and instant offers to position their brands in the market and increase their overall sales.

India Cosmetics Products Market Leaders

L'Oréal SA

Natura & Co.

The Estée Lauder Companies Inc.

Unilever PLC

Vellvette Lifestyle Private Limited (Sugar Cosmetics)

*Disclaimer: Major Players sorted in no particular order

India Cosmetics Products Market News

• June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet.
• January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50.
• March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.

India Cosmetics Products Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Deliverables and Study Assumptions

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

4.1 Market Drivers

4.1.1 Inclination Toward Vegan and Cruelty-free Products

4.1.2 Influence of Social Media on Young Adults

4.2 Market Restraints

4.2.1 Counterfeit Products

4.3 Porter's Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

5.1 Product Type

5.1.1 Color Cosmetics

5.1.1.1 Facial Make-Up Products

5.1.1.2 Eye Make-Up Products

5.1.1.3 Lip and Nail Make-up Products

5.1.2 Hair Styling and Coloring Products

5.1.2.1 Hair Colors

5.1.2.2 Hair Styling Products

5.2 Distribution Channel

5.2.1 Supermarkets/Hypermarkets

5.2.2 Specialty Stores

5.2.3 Pharmacies/Drug Stores

5.2.4 Online Retail Stores

5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

6.1 Most Adopted Strategies

6.2 Market Share Analysis

6.3 Company Profiles

6.3.1 The Estee Lauder Companies

6.3.2 L'Oreal SA

6.3.3 Unilever PLC

6.3.4 Revlon Inc.

6.3.5 Vellvette Lifestyle Private Limited (Sugar Cosmetics)

6.3.6 Natura &Co (The Body Shop International Limited)

6.3.7 Colorbar Cosmetics Pvt Ltd

6.3.8 Lotus Herbals Pvt Ltd

6.3.9 The Face Shop Inc.

6.3.10 Revolution Beauty

• *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

India Cosmetics Products Industry Segmentation

Cosmetic is applied to conceal blemishes and enhance one's natural features, such as the eyebrows and eyelashes.

India's cosmetics market is segmented by product type and distribution channel. The market is segmented by product type into color cosmetics and hair styling and coloring products. The color cosmetics segment is further sub-segmented into facial, eye, and lip and nail make-up products. The hair styling and coloring products segment is further bifurcated into hair colors and hair styling products. The market is segmented by distribution channel into supermarkets/hypermarkets, specialty stores, pharmacies/drug stores, online retail stores, and other distribution channels. 

For each segment, the market sizing and forecasts have been done based on value (in USD).

India Cosmetics Products Market Research FAQs

What is the current india cosmetics products market size.

The India Cosmetics Products Market is projected to register a CAGR of 10.91% during the forecast period (2024-2029)

Who are the key players in India Cosmetics Products Market?

L'Oréal SA, Natura & Co., The Estée Lauder Companies Inc., Unilever PLC and Vellvette Lifestyle Private Limited (Sugar Cosmetics) are the major companies operating in the India Cosmetics Products Market.

What years does this India Cosmetics Products Market cover?

The report covers the India Cosmetics Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Cosmetics Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

What are the key growth opportunities in the Indian Cosmetics Products Market?

Men's grooming, premium & niche segments, and rural market expansion are the key growth opportunities in the Indian Cosmetics Products Market.

What are the top trends shaping the Indian cosmetics market?

Natural & organic products, personalized beauty, & e-commerce adoption are the top trends shaping the Indian cosmetics market.

Our Best Selling Reports

• Anti-microbial Coatings Market
• Meat Alternative Market
• Modular Construction Market
• High-Purity Alumina (HPA) Market
• Calcium Carbonate Market
• Polymer Modified Cementitious Coating Market
• Activated Carbon Market
• Nisin Market
• Shipbuilding Market
• Dairy Protein Market

Cosmetic in India Industry Report

The India cosmetics market is supported by an increase in consumer disposable income, the expansion of the retail sector, and heightened awareness of skincare routines. This market offers an extensive array of products such as skincare, hair care, makeup, fragrances, and personal care items, designed to meet the varied needs and preferences of consumers. A notable shift towards organic and eco-friendly cosmetics underscores a broader consumer trend towards sustainability and safety in product choices. The market's segmentation by product type, category, gender, and distribution channel is meticulously analyzed, highlighting the pivotal role of social media and online retail in influencing consumer preferences and fueling market expansion. Additionally, the growing youth demographic, an emphasis on personal hygiene and grooming, and the introduction of innovative products that cater to the evolving consumer demands further drive the demand for cosmetics in India. Insights from Mordor Intelligence™ Industry Reports project a promising outlook for the India Cosmetics Products market, emphasizing the market's dynamic growth and potential. For a comprehensive understanding of this market's trajectory and key drivers, a free report PDF download is available, offering a sample of this detailed industry analysis.

India Cosmetics Products Market Report Snapshots

• India Cosmetics Products Market Share
• India Cosmetics Products Companies
• India Cosmetics Products News

Please enter a valid email id!

Please enter a valid message!

India Cosmetics Products Market Get a free sample of this report

Please enter your name

Business Email

Please enter a valid email

Please enter your phone number

Get this Data in a Free Sample of the India Cosmetics Products Market Report

Please enter your requirement

Thank you for choosing us for your research needs! A confirmation has been sent to your email. Rest assured, your report will be delivered to your inbox within the next 72 hours. A member of our dedicated Client Success Team will proactively reach out to guide and assist you. We appreciate your trust and are committed to delivering precise and valuable research insights.

Please be sure to check your spam folder too.

Sorry! Payment Failed. Please check with your bank for further details.

Add Citation APA MLA Chicago

➜ Embed Code X

Get Embed Code

Want to use this image? X

Please copy & paste this embed code onto your site:

Images must be attributed to Mordor Intelligence. Learn more

About The Embed Code X

Mordor Intelligence's images may only be used with attribution back to Mordor Intelligence. Using the Mordor Intelligence's embed code renders the image with an attribution line that satisfies this requirement.

In addition, by using the embed code, you reduce the load on your web server, because the image will be hosted on the same worldwide content delivery network Mordor Intelligence uses instead of your web server.

AI Summary to Minimize your effort

How to Get Cosmetic Registration in India?

Updated on : Apr 29th, 2022

10 min read

People in India, including people residing in rural areas, use cosmetics for occasions or even daily. Thus, the cosmetic market is expanding its reach in India as this market has the magic of never going into recession. However, to conduct a cosmetic business in India, a manufacturer or importer must comply with the legal requirements. 

The cosmetic manufacturers or importers need to obtain a cosmetic registration or import registration before establishing a cosmetic business in India. The Drugs and Cosmetics Act, 1940 (‘Act’) and the Drugs and Cosmetic Rules, 1945 (‘Rules’) regulate the cosmetic registration in India. 

Definition of Cosmetics

The Act defines cosmetics as an article used on the human skin. Section 3(aaa) of the Act defines cosmetics as an article intended to be poured, rubbed, sprayed, sprinkled, introduced or applied to the human body for promoting attractiveness, beautifying, cleansing or altering the appearance. It also includes an article intended for use as a component of a cosmetic.

The state licensing authorities appointed by the respective state governments are the regulating authority or the licensing authority for the manufacture of cosmetics. The central licensing authority appointed by the Central Government is the regulating authority for the import of cosmetic products. The Drugs Controller General (India) acts as the Central Licensing Authority that issues the import registration certificate.

Types of Cosmetics Registration in India

There are two types of cosmetic registration in India, i.e. manufacturing license and importing license.

Manufacturing license

When an entity intends to manufacture cosmetics, a manufacturing license for cosmetics is required. The manufacturing license of cosmetics is valid for five years from the grant date. The entity can apply for any of the following manufacturing licenses for cosmetic product manufacturing and market in India: 

License for manufacturing cosmetics for sale or distribution  

The Rules provide that a manufacturer can obtain a license to manufacture cosmetics for sale or distribution (Form 32) by applying Form 31 (application for grant of license to manufacture cosmetics for sale or distribution) with the licensing authority appointed by the state government. 

A manufacturer can apply for the grant of license to manufacture cosmetics for up to ten items of each category of cosmetics mentioned in Schedule MII of the Rules. The application should be filed along with a license fee of Rs.2,500 and an inspection fee of Rs.1,000 for each inspection.

Loan license for manufacturing cosmetics for sale or distribution

The Rules provide that a manufacturer can obtain a loan license for manufacturing cosmetics for sale or distribution (Form 32-A) by applying Form 31-A (application for grant of loan license to manufacture cosmetics for sale or distribution) with the licensing authority appointed by the state government. 

A manufacturer can apply for the grant of loan license to manufacture cosmetics for sale for up to ten items of each category of cosmetics mentioned in Schedule MII of the Rules. The application should be filed along with a license fee of Rs.2,500 and an inspection fee of Rs.1,000 for each inspection.

License for grant of approval for carrying out tests on cosmetics

The Rules provide that a manufacturer can obtain approval for carrying out tests on cosmetics and raw materials used in their manufacture on behalf of licensees for manufacturing for the sale of cosmetics (Form 37). 

The manufacturer should apply Form 36 (application for grant of approval for carrying out tests on cosmetics used in the manufacture on behalf of licensees for manufacture for sale of cosmetics) with the state licensing authority. The application should be filed along with an inspection fee of Rs.1,500 for the testing of cosmetics. 

Importing license

The license for a cosmetic importer is required when an entity does not manufacture the cosmetic but imports and resales them in India. The importers must apply Form 42 (application for the issue of registration certificate for import of cosmetics into India with the central licensing authority to obtain the license for import of cosmetics). The Rules provide that a registration certificate for importing cosmetics into India from other nations is issued in Form 43. 

The application should be filed along with a fee of USD 250 or its equivalent to Indian rupees for each cosmetic brand. The registration certificate (Form 43) is valid for three years from the issue date. The following persons can make the application for obtaining a certificate of registration for the import of cosmetics:

• A manufacturer having a registered office in India
• An authorised agent of the manufacturer
• A subsidiary of the manufacturer
• Any other importer

Regulations Relating to Cosmetic Registration

Before granting the license for the manufacture of cosmetics or certification of registration for import of cosmetics, the licensing authority will conduct an in-depth inspection of the entire premises. The inspection officer will submit a comprehensive report to the licensing authority, which will decide whether to issue the license or not. The manufacturers or importers must comply with the below regulations as provided in the Rules.

Qualification criteria for working staff in a cosmetic manufacturing unit

The manufacturers need to ensure that the production of cosmetics is done in the presence of a qualified and competent technical staff, and at least one staff person should possess the below educational requirement:

• Pharmacy Diploma approved by the Pharmacy Council of India under the Pharmacy Act, 1948
• Registered under the Pharmacy Act, 1948
• Passed intermediate examination with Chemistry as one of the subjects or any other equivalent examination recognised by the licensing authority.

Rules concerning the labelling of products

The manufacturers must comply with the following labelling requirements:

• The product’s name, manufacturer’s name, and the manufacturing premises’ complete address should be clearly mentioned on the inner and outer labels. However, if the container is not big in size, then the principal place of manufacture and pin code can be mentioned instead of the manufacturing premises’ address.
• The outer label must provide the details of the ingredients used in the product’s manufacturing.
• The inner label should provide the direction of use, existing hazards and necessary warnings to ensure safety.
• A separate batch number preceded by the letter ‘B’ and a manufacturing license number with ‘M’ must be mentioned on the label.
• The labelling requirements as provided by the Bureau of Indian Standards (BIS) must also be complied with.

Cosmetic Registration Process

The manufacturers of cosmetics or cosmetic importers can apply for the manufacturing license or registration certificate for import by following the below process:

• Visit the SUGAM portal .
• Click on the ‘Login/Sign Up’ button and click on the ‘Sign Up Here’ option. 
• Select the registration purpose as ‘For Cosmetic Registration’ and click on the ‘Submit’ button.
• Enter the details, upload the documents (ID proof of the authorised signatory, undertaking and company address proof) and click on the ‘Submit’ button.
• A verification link will be sent to the registered email ID. Upon clicking on the verification link, the application will be sent for approval to the concerned authority, i.e. CDSCO officials.
• The authority will send the approval of registration to the email ID.
• After receiving the approval, log in to the portal by entering the user and password.
• Select the department and type of form in the form submission section.
• Select the type of application to be submitted. 
• After submission of the application, click on the ‘continue’ button. 
• Preview the page and click on the ‘Save and Continue’ button. 
• The ‘Checklist’ page will open. On this page, click on each point to upload documents and click on the ‘Submit’ button.
• The payments page will open. Fill out the form and click on the ‘Submit’ button.
• The preview page will open. Click on the ‘PDF’ button to generate the PDF of the filled application form, and click on the ‘Submit’ button. 
• On the next page, upload the application form downloaded as a PDF and click on the ‘Submit’ button.
• The online application form will be forwarded to the respective designated officer for issuing the license.

After the license application form is sent to the designated officer, the designated officer will review and verify the form and documents. If the application form is found to be satisfactory, it will be forwarded for approval of the licensing authority. Once the licensing authority approves the form, the approval letter will be available in the applicants’ SUGAM dashboard.

When the application form is not found to be unsatisfactory, then the designated officer informs of the discrepancies in the application to the applicant on the SUGAM portal. Once the applicant complies with the discrepancies, it will be processed for approval.

Documents Required for Cosmetic Registration

The documents required to apply for a manufacturing licence are:

• Declaration form
• Blueprint of key and site plan 
• Proof of ownership of the manufacturing premises
• Proof of registration/constitution of the firm 
• Affidavit of non-conviction of partners, proprietor or directors under the Act
• Certified copy of registration certificate of Pharmacy Council of India, experience certificate of the registered pharmacist or competent person and their qualification certificates
• Bio-data form
• Affidavit of a registered pharmacist or competent person regarding full time working with the firm duly attested by a Notary public
• Appointment letter of the registered pharmacist or competent person in charge
• Downloaded PDF of the filled application form (Form 31, 31-A or 36)

The documents required to apply for importing licence are:

• Covering letter by the importer
• Original copy of power of attorney showing the connection between the importer and manufacturer
• Certificate of free sale, manufacturing licence or marketing authorisation letter
• Copy of the label of the product
• Downloaded PDF filled form 42 
• Schedule D III signed by the manufacturer or authorised agent
• Product specification and testing protocols
• NOC from the pollution control board
• Layout plan of the premises
• Rental agreement, in case of rented premises
• List of laboratory equipment
• List of machines installed for manufacturing, if any

Disclaimer: The materials provided herein are solely for information purposes. No attorney-client relationship is created when you access or use the site or the materials. The information presented on this site does not constitute legal or professional advice and should not be relied upon for such purposes or used as a substitute for legal advice from an attorney licensed in your state.

About the Author

Mayashree Acharya

I am an advocate by profession and have a keen interest in writing. I write articles in various categories, from legal, business, personal finance, and investments to government schemes. I put words in a simplified manner and write easy-to-understand articles. Read more

Public Discussion

Get involved!

Share your thoughts!

Quick Summary

Was this summary helpful.

Clear offers taxation & financial solutions to individuals, businesses, organizations & chartered accountants in India. Clear serves 1.5+ Million happy customers, 20000+ CAs & tax experts & 10000+ businesses across India.

Efiling Income Tax Returns(ITR) is made easy with Clear platform. Just upload your form 16, claim your deductions and get your acknowledgment number online. You can efile income tax return on your income from salary, house property, capital gains, business & profession and income from other sources. Further you can also file TDS returns, generate Form-16, use our Tax Calculator software, claim HRA, check refund status and generate rent receipts for Income Tax Filing.

CAs, experts and businesses can get GST ready with Clear GST software & certification course. Our GST Software helps CAs, tax experts & business to manage returns & invoices in an easy manner. Our Goods & Services Tax course includes tutorial videos, guides and expert assistance to help you in mastering Goods and Services Tax. Clear can also help you in getting your business registered for Goods & Services Tax Law.

Save taxes with Clear by investing in tax saving mutual funds (ELSS) online. Our experts suggest the best funds and you can get high returns by investing directly or through SIP. Download Black by ClearTax App to file returns from your mobile phone.

Cleartax is a product by Defmacro Software Pvt. Ltd.

Company Policy Terms of use

Data Center

SSL Certified Site

128-bit encryption

How to sell cosmetics online in India: the complete guide

• by Khusboo B
• July 30, 2021
• 6 minute read

Do you spend your free time browsing through makeup tutorials by beauty gurus on YouTube? Do you capture inspiring makeup ideas on a Pinterest board? If so – you might have a passion for cosmetics. 

Be it for basic hygiene or aesthetic enhancement; cosmetics are used by everyone regardless of gender.

The cosmetics industry is set to reach USD 30 billion by 2025, making it one of the fastest growing industries in India. 

So if you like the idea of owning a cosmetic store or an independent beauty brand, or if you are a makeup artist wanting to start your own makeup line then this blog is the right time.

First, let us know what a cosmetic is and how it is different from makeup.

What are cosmetics?

In general, cosmetics are used to enhance or alter the appearance of the face or body through the use of makeup, lotions, and cleansers. Makeup is merely a subcategory of cosmetics.

The main difference between makeup and cosmetics is that makeup is a cosmetic but not all cosmetics are makeup. The main categories under cosmetics include:

• Skincare products: Facial washes, toners, shaving creams, etc
• Haircare products: Shampoos, oils, and other styling products
• Colour Cosmetics: Includes all makeup and nail care products
• Fragrances: Perfumes, colognes, body splashes, etc
• Personal care products: Deodorants, toothpaste, mouthwash, etc

Personal care is an indispensable part of our routine and cosmetic products play a large role. From skincare to toiletries, hair products, and deodorants, a wide array of product categories have all seen growth in the last year.

In fact, numbers for the cosmetics industry have been climbing steadily over the last decade and are expected to grow another 5% by next year.    Skincare has also become lucrative in recent years, accounting for 36% of the global market growth .

Clearly, there is no better time to start an online cosmetics business than now!

Are you ready to start your own cosmetics business? Make sure to use this guide on how to take your cosmetics business online and don’t forget to bookmark this article so you can come back to it anytime!

How to sell cosmetics online: A step-by-step guide

The main challenge of selling cosmetics online is to find the audience and make your brand trustworthy enough for people to buy your products. 

1. Find your niche

There are over 600+ cosmetic brands available in the market. If you want a space in this market, you’ll have to find something unique to offer. Research on the trends that exist now in the beauty industry and find your target audience. Pick a product category and thoroughly review the types of products in it and the technologies used to solve the consumer problems.

TIP- If you are manufacturing or importing and reselling cosmetics in India, it is mandatory to get a cosmetic registration for your business. Get cosmetic registration in India .

Here are some major cosmetics market trends based on which you can decide on a niche:

• Inclination towards vegan and cruelty-free cosmetic products
• Colour cosmetic products
• Increased awareness among consumers regarding chemicals.

2. Create a business plan

In the cosmetics line, product development is expensive. Start with a solid business plan that highlights every small detail to determine the goals of your business and how to achieve them. Here is an ideal list to maintain:

• Online store business name idea, founder details, your product or service offerings,
• Target market research
• Plan of execution – operations, management, accessibility
• Marketing and Sales
• Financial analysis – cost, investment, income, and revenue projections.
• Risk analysis

3. Add product description

In the cosmetic industry, giving a clear product description is extremely important. When you are selling online, customers don’t have access to trying your product before making a purchase, so provide detailed instructions to your customers.

Add product swatches, ingredient lists, warnings, and allergy notices. Describe the texture, finish, application, and use of the product too.

4. Packaging and shipping 

Dealing with cosmetics means you cannot compromise on packaging and shipping.

Outer packaging must reflect what your brand is about. This is especially important for an online brand. Here’s a blog on tips to create great packaging for your business .

Since most of these items are delicate and are easy to get damaged, ensure that they are fully secured before shipping. Having a convenient process that ensures seamless returns for customers is most important.

Related read:   Everything you need to know about finding the perfect eCommerce shipping partner 

Marketing tips for cosmetics businesses

#1 leverage personal endorsements.

Consumers have learned to block out traditional marketing channels, and are now relying on the endorsements of their friends, family, and social influencers.

An effective marketing method to build brand awareness and obtain profitable business referrals is leveraging your consumers’ personal network. Give incentives to your customers to share your product on their personal social media accounts.

This will allow you to tap into their network of friends and family, amplifying your advertising efforts and earning new business through these personal endorsements.

#2 Influencer marketing

Approach influencers big or small to promote your product on Instagram. Behind every cosmetic product someone uses, there’s a story hidden. Ask the influencers to share theirs. and tell a personal story while using the product.

#3 Request Experts To Review Your Products

Another way to promote your cosmetic brand is to make the experts of the industry review your products. Many experts or gurus have their own YouTube and other social media handles that have loyal viewers. Request them to include your new cosmetic products on their list of product reviews.

This would give your product an easy reach to the massive number of followers they have.

#4 Conduct giveaways 

Providing something free as a ‘thank you’ to customers can really go a long way. Whether it’s just a sample, or maybe even a t-shirt, studies have shown that free add-ons increase repeat purchases. It most likely will bring a smile to their face because lets be honest, who doesn’t like something for FREE

Tip: Keep up with the latest trends in the beauty eCommerce sector so that you can modify your business strategies accordingly.

Where to sell cosmetic products online?

1. sell on social media.

In India, user-generated content has proved to be an effective tool to help find new customers. Selling on Instagram and sharing customer photos and reviews builds credibility to your brand online. Additionally, encourage customers to tag your brand on social media platforms for more engagement and connection. 

Another way to sell online is to engage with micro and macro influencers who will review your products and advertise them to their audience. What’s nice about selling makeup on Instagram is you don’t have to pay for website hosting or give commissions to third-party sellers.

2. Sell in marketplaces

Marketplaces offer millions of shoppers a wide range of product categories, and makeup is no exception. Joining a marketplace community can be an excellent opportunity to reach a vast audience at the start of your business. The most popular marketplaces to sell cosmetics are eBay and Amazon.

3. Multichannel sales

Leverage the use of several sales and marketing channels to let customers find you easily. Showcase your products on your own website and also connect them to your presence in social media and on marketplaces to grow your business faster.

4. Setting up your online store

An online store is where your customers can see and buy cosmetics from you. You can build a brand image and strong communication with customers. When the shop is live, you can start advertising your brand and focus on customer acquisition and retention.

Spend some time deciding your online store’s theme as it makes your business unique and stands out from the crowd. Instamojo offers 20+ vibrant themes that can be customized to your tastes. For a cosmetic online store, we recommend Phulkari and Ikkatt themes on Instamojo.

Here’s how June Cosmetics , a vegan skin care brand uses Instamojo free online store to sell their cosmetic products:

Read more about how this college student started a beauty brand online and scaled their business through social media.

If you wish to set up your online store, send payment links, integrate payment APIs, offer customer support, collect leads, and sell on social media, then you are in the right place already.

Sign up on Instamojo and choose how you would like to start selling cosmetics . We can help!

Sell cosmetics online

• best online business
• build online store
• Collect Payments Online
• cosmetic online store
• how to sell cosmetics
• How to start a cosmetics business
• how to start an online business
• How to start an online store
• sell cosmetics at home
• sell cosmetics online
• selling cosmetics in India

All things Brand

Thanks for sharing this amazing information it will be really helpful for me. I like all your post and I bookmark your website to see your latest post. Such an amazing blog

Since I am a UK Licenced cosmetologist (CIBTAC), Master Makeup & Hair Artist, having 15+yrs of exp in India & Abroad. it was my all time interest to start my own cosmetic brand but didn’t had much information & support, but after reading ur blog i am really inspired, now as per your guidance i am going to start my own cosmetic Brand soon, thank you very much Khusboo for this beautiful information.

Amazing Blog.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

'Pulp Non-Fiction': The story of Malanad plantations and 3 friends

5 reasons to sell online in india.

• Online Store
• Online Store Setup
• Online Payments
• Smart Pages
• Payment Links
• Smart links
• Embed Payment Button
• Faster Payouts
• eCommerce Mobile App
• Instamojo App Store
• Bank Transfer
• Convenience Fee
• mojoPlus Rewards
• API & Plugins
• Documentation
• Mojo Developers Program
• Marketplace API
• Blog Categories
• Instamojo Product Guide
• Instamojo Team Speaks
• eCommerce Business Advice
• eCommerce Success Stories
• eCommerce News
• How To Sell Online
• Clothing & Accessories
• Art & Craft
• Furniture & Home Decor
• Food & Beverage
• Health & Beauty
• Jewellery & Accessories
• mojoVersity
• Business Communities
• Customer Stories
• Become a Partners
• Refer & Earn
• ● System Status
• Keep In Touch

Instamojo is an all-in-one Indian #D2CTech platform. We power independent eCommerce brands and startups with online stores, landing pages and payment solutions to help every seller start, manage and scale their online business successfully.

© 2024, Instamojo | Terms of Service | Privacy | Write for Us

• News & Analysis on Cosmetics Innovation

Exclusive in-depth analysis

How to win over… The informed consumer in India’s booming beauty market

26-Jan-2022 - Last updated on 27-Jan-2022 at 07:11 GMT

• Email to a friend

The culture of beauty is deeply rooted in India where women were raised on ancient Ayurvedic principles. They believed in the value of everyday kitchen ingredients – coconut oil for sleek and strong hair, turmeric face masks for glowing skin.

These homemade remedies are centuries old, but today beauty in India is in the midst of an evolution.

As Bindu Amrutham, the founder of skin care brand Suganda told us, the market has radically transformed since it was formed in 2017.

“Natural, all natural! Back then they wanted everything to be natural like Ayurveda. The perception was that chemicals were bad for your skin. We were one of the first brands in India that shouted from the rooftops that you must choose ingredients based on safety and performance and not discriminate based on naturals and chemicals.” ​

When it comes to Ayurvedic beauty brands, consumers are still spoilt for choice with outfits such as Vedix ​, Forest Essentials ​, and SoulTree ​ making waves.

And while there is still a huge appetite for such products, beauty consumers are more than ready to expand their horizons and explore products that may sit outside of their long-held beliefs.

This is especially true for the skin care category, where consumption has escalated in the past few years.

D’you was conceived to solve consumer confusion around skin care ingredients and present solutions that are rooted in science. The company, founded in 2020, arrived on the scene at the right time as the education and knowledge around skin care accelerated partly because of the global COVID-19 pandemic.

“There’s been an educational revolution happening in skin care thanks to a group of skin care educators on social media. This has been happening in the last three to four years globally and has created a ripple effect in India. ​ The lockdown during this pandemic is when we saw an exponential boost in awareness,” ​ said Haldipurkar.

Product development: Hot categories and innovations

With thousands of people joining the ranks of India’s middle class every day, beauty brands have miles of room to grow in the market.

According to Purplle, ​ one of India’s most prominent beauty e-tailers, two of the hottest categories on its platform are toners and serums.

“We identified that serums were becoming a trend back in 2018. In India, it was still very small then. If you looked at the Google search volume, it was just taking off. Toners were also a very small business in India five years ago,” ​said Manish Taneja, CEO of Purplle.

He added: “Today within skin care, serums and toners are upcoming and fast-growing categories in India… I would say that they are disproportionately larger than what anybody had thought it would be.” ​

According to Taneja, Purplle is one of the largest companies dealing in toners and serums today thanks its ability to identify future bestsellers based on the data it collects.

The company has invested heavily into the Beauty Intelligence Suite, a tool that can help itself and its brand partners identify emerging trends by crawling through the web for information.

Like women all over the world, Indian women have been subjected to obscenely unrealistic beauty standards. They have been pressured to alter their physical appearances to fit into society’s notion of beauty.

This birthed an industry dedicated to creating products that preyed on their insecurities while simultaneously selling them the ‘solution’. Fortunately, this mindset is changing.

One such example is Lisén, a cosmeceutical skin care brand founded in 2021 by Ramandeep Singh, whose family runs the 48-year-old cosmetics company Blue Heaven Cosmetics.

Singh told CosmeticsDesign-Asia ​ that the brand was built on the foundation of empathy and was striving to get women to rethink their beauty values.

“There is a gap in terms of ideology. I think ‘anti’ is a strong word. Like anti-acne, it has so much negativity attached to it. But acne is normal, it happens to everyone – even to people who don’t typically get acne.” ​

Anita Golani, founder of iORA and Anita's Aromatics, concurs, adding that she believes consumers are now looking for “ products that focus on making the skin healthy, and not just offering a picture-perfect look. ​”

Her brand iORA, for instance, focuses on microbiome skin care with its prebiotic beauty ​ range that is  vegan and cruelty-free.

Golani added that beauty is no longer as self-absorbed, and consumers are looking for products that espouse benefits that go beyond the individual. This means they are looking for products that are vegan, cruelty-free, organic and zero waste.

At the same time, there is a sense of excitement in the beauty world.

In 2020, Indian beauty unicorn The Good Glamm Group unveiled a 3,000sqft experiential store for its flagship brand MyGlamm.

The store, which claims to be six times larger than any beauty retail space in India, was described to CosmeticsDesign-Asia ​ ​ as a ‘beauty playground’ ​ with make-up minibars, photo and video booths, as well as a stage equipped with public broadcast capabilities.

There is also excitement for new concepts and ingredients among consumers.

According to Taneja, the Korean wave has well and truly arrived in India and there has been a lot of excitement around ingredients associated with K-beauty.

“From an ingredients point-of-view, Korean ingredients are now dominating. We recently launched a serum with snail mucin and that became a top seller for us. We were very surprised by the success we saw in India. Another important ingredient is fermented rice water which is scaling up in India.” ​

Taneja believes K-beauty is set to be the next big trend in India. “There is a lot of respect for K-beauty in India. I think K-beauty has a lot of credibility with consumers and K-beauty will have a good run in India.” ​

However, he does think that K-beauty will have a harder time reaching consumers because of its price.

“I do think K-beauty is a little expensive for India as our per capita consumer is $12 a year. A lot of Indians cannot afford to buy products made in Korea because of the import duties and all the other charges we have to pay. But I’m assuming as things scale up, probably these Korean companies will start manufacturing in India and that would help them to reduce the cost quite significantly for the consumers.” ​

Another ingredient trend that has been building up in India is the demand for active ingredients.

“The Indian consumer is really hot for active ingredients right now, it started in the last one and a half years ago and consequently you will find a dime a dozen brands that are doing that now. “In the Indian market, there are brands catering to that active demand at every price point. Even in the tier three cities, there are brands serving that bracket,” ​ said Haldipurkar.

Haldipurkar predicted that consumers are going to demand more innovations in this space, which is why she developed the Hustle serum which contained a total of 11 active ingredients.

“I knew if I wanted to make a difference and reach the consumer beyond the clutter, we needed to try and bring in some innovation. No point launching a product that is already there in the market just because they want actives.” ​

[Just A Minute... Quick Questions with the CEO of D'you Skincare] ​

Digital marketing: Breaking through the clutter

Mirroring global trends, it is no surprise that social media is one of the best channels to reach Indian beauty consumers today.

“That’s where consumers spend the majority of their time and discover beauty trends, products and brands,” ​said Priyanka Gill, co-founder of The Good Glamm Group.

However, with big brands, indie brands, content creators, and consumers all chiming in, breaking through the noise can be an extremely daunting task.

In August 2020, MyGlamm and women’s lifestyle platform POPxo came together with a shared content-to-commerce vision.

Pre-acquisition, the beauty brand was acquiring around 30,000 new customers a month.

“One month into the acquisition, the number doubled to 60,000 new customers. Today, the Good Glamm Group acquires 350,000 new customers per month which is a result of our content-to-commerce strategy,” ​said Gill.

For DTC brands, the biggest challenge is the ever-increasing cost of customer acquisition. The group has managed to control the cost by acquiring some of India’s leading digital media brands including POPxo, ScoopWhoop, MissMalini and BabyChakra.

“We recently invested 200cr ($26.8m) seed capital in Good Creator Co, India’s largest creator ecosystem with Good Glamm Group’s creator assets – Plixxo, MissMalini, Winkl and Vidooly. Today, Good Glamm Group leverages the power of content and creators to build up and scale brands and as a result, we also have the lowest customer acquisition cost in the country,” ​said Gill.

The band of digital media companies the group acquired has been consolidated to form The Good Creator Co, creating a “content-creator-commerce moat”. ​

“To have a successful presence and reach on social media, brands need highly contextual content strategy along with a robust content distribution strategy. To further establish your brand and to be effective on social media, influencer marketing is the way to go as influencers deeply resonate with beauty consumers and are very effective content creators,” ​explained Gill.

The importance of content is also not lost on Purplle, which has invested in nine production studios to produce content for each of its brands.

According to Taneja, the studios produce video content for its website as well as social media channels including Facebook, Instagram, and YouTube.

The studios are also capable of powering live commerce, which Manish expects will arrive very soon in India.

“It’s very early days, but we want to be ahead of the curve and invest [in live commerce] upfront. We’ll have to figure out the model, but we have the infrastructure ready, and our studios are able to shoot 12 hours a day and stream it live.” ​

But what about the smaller DTC brands that do not have the funds to splash on media outlets and production studios?

“The consumer has way too many products to choose from and it has become more critical for brands to concentrate on the differentiating factor to stand out within this clutter. That means a lot of their money just goes into digital marketing,” ​said Harini Sivakumar, founder and CEO of Earth Rhythm. ​

Sivakumar, like Gill, believes influencer marketing is one of the most effective forms of advertising for the brand. However, she has also found it challenging to keep up with the rising costs.

“The current trend is that consumers consume a lot of user-generated content. Hence, influencer marketing is a great tool to make your product stand out in the market. But if you look at it, it’s one of the most expensive marketing, more expensive than it was back in the day when we were just starting out in 2017 and 2018.” ​

While we cannot understate the importance of performance marketing, Haldipurkar cautioned that brands must not overdo it.

“I think there’s a fine line that crosses into overselling. In our first six to seven months, we didn’t do any influencer marketing. The product stood out and influencers spoke about it on their own. We got a lot of organic marketing and it worked nicely for us. In contrast to that, in our eighth month, we started doing influencer marketing and it didn’t do much for us.” ​

Money talks: Impact of fundings, mergers and acquisitions

With the Indian beauty market booming, it’s perhaps no surprise that start-ups had a bumper year in 2021, which saw the birth of 46 unicorns – firms with a value of more than $1bn – taking the country’s total to 90.

Among those that attained unicorn status were The Good Glamm Group and natural skin care brand Mamaearth.

Beauty and fashion e-commerce platform Nykaa debuted on the stock exchanges in 2021 year as well. According to Bloomberg, FSN E-Commerce Ventures, the entity behind Nykaa, saw share prices rise as much as 89% on its debut.

The success of its initial public offering (IPO) made founder and CEO Falguni Nayar India's richest self-made woman.

Its competitor, Purplle, raised a total of $140m in two funding rounds within a month of each other in 2021 and started off 2022 with another U$34m fundraise.

The Good Glamm Group also had a busy year raising funds and acquiring brands. In October, founder and CEO Darpan Sanghvi told CosmeticsDesign-Asia ​ ​ that the company had earmarked U$100m to acquire four to six more beauty brands.

By the end of last year, the company had acquired brands St. Botanica, The Moms Co. and Sirona.

With more investment activity in the beauty space than this article can accommodate, Sivakumar believes the market is headed towards consolidation.

“I think it’s a good thing these consolidations have started happening because it’s paving the way for the market to shape up. Right now, there are too many small brands fighting for the same customer with the giants like Unilever and Tata,” ​ said Sivakumar, whose brand raised U$1.2m in seed funding in September 2021.

“[Consolidation] is a win-win situation because the giants won’t need to reinvent the wheel from scratch and the smaller brands will benefit from the distribution the bigger brands have already created. I think it’s going in the right direction.” ​

With investor sentiment remaining strong, high levels of innovation and shifting consumer mindsets, the outlook for India’s beauty sector looks highly promising.

And for those looking to crack the market, be they domestic or international brands, taking heed of some of the strategies for success highlighted above should prove a worthwhile start.

Related news

Related products

Go Green, Glow Beautiful with SYMPARE MES

Content provided by KLK OLEO | 22-Mar-2024 | Product Brochure

Derived from vegetable oil, SYMPARE MES champions sustainability with a natural origin index of 0.84.

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 23-Feb-2024 | Sponsored Link

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

Give collagen and your products a boost

Content provided by Lycored SARL | 14-Feb-2024 | White Paper

Lumenato, Lycored’s scientifically supported proprietary wellness extract, gets to work quickly complementing and protecting the structural benefits of...

Shaping Beauty's Future: Biotech & Plant Cell Innovation with Naolys at inCosmetics ASIA

Content provided by Naolys | 03-Nov-2023 | Product Brochure

In an era where environmental consciousness is steadily growing, the beauty industry faces heightened scrutiny regarding its ecological footprint. Plant...

• Go Green, Glow Beautiful with SYMPARE MES KLK OLEO | Download Product Brochure
• Exosomes: Passing Trend or Transformative Reality? Naolys | Access Sponsored Link
• Give collagen and your products a boost Lycored SARL | Download Technical / White Paper

Promotional Features

CosmeticDesign-Asia

• Advertise with us
• Apply to reuse our content
• Press Releases – Guidelines
• Contact the Editor
• Report a technical problem
• Why Register?
• Whitelist our newsletters
• Editorial calendar
• Expert advisory panel

Interested in blogging for timesofindia.com? We will be happy to have you on board as a blogger, if you have the knack for writing. Just drop in a mail at [email protected] with a brief bio and we will get in touch with you.

Please note:

• TOI will have complete discretion to select bloggers
• TOI's decision in this regard will be final
• There's no remuneration for blogging
• TOI reserves the right to edit all blogs

• Times Evoke
• Entertainment
• Spirituality
• Environment
• Foreign Media

Follow us on

The future of indian cosmetics industry: recommendations for newcomers.

Kajol Paswwan

Celebrity Makeup Artist

For many years, the Indian beauty industry has been one of the fastest-growing markets in the world. With over a billion people and rising disposable income, India is considered one of the most promising markets for global companies looking to expand their reach.

However, despite this growth, there are still challenges facing Indian companies seeking to enter this market. For example, there has been a significant amount of consolidation in the Indian beauty industry over recent years as large multinational corporations have attempted to take advantage of the lucrative market. This has resulted in an increasingly competitive landscape where many smaller players struggle to remain competitive and continue to grow their businesses.

To help navigate this increasingly competitive landscape, this article will outline some key recommendations for newcomers looking to enter or expand their presence within the Indian beauty industry.

The future of Indian cosmetics industry is bright, but it’s up to new entrants to make sure they get a fair shot at success.

A few years ago, the Indian beauty market was dominated by multinationals, but that’s changing.

Start small—think big but start small.

Don’t be afraid to experiment—try something new!

Focus on the quality of your product—the best way to stand out is through superior quality.

The Indian cosmetics industry is growing at an alarming rate, thanks to the country’s growing middle class. However, this growth has come with a price: the industry is plagued by problems that include low production value, poor product quality, and a lack of transparency.

As a result of these problems, many newcomers have been put off from entering the industry. But as we see with other industries in India—such as software or engineering—there are ways for new players to make an impact on the market without investing significant amounts of money. In this article, we’ll give you some recommendations for newcomers interested in entering the Indian cosmetics industry.

Focus on local brands: India is not like other countries where most people are used to Western brands and don’t know how to find local ones.

The Indian cosmetics industry is going to be one of the most exciting industries to watch over the next few years. With a rapidly growing population and a growing middle class, India’s cosmetics market will continue to grow at an astounding rate.

But this growth comes with challenges as well. There is a lot of competition out there, and it’s difficult for new entrants to make their mark on this market. That’s where we come in—we’ve got some recommendations for what you can do if you’re interested in getting involved in the Indian makeup industry.

First of all, if you want to take advantage of the huge opportunity that’s coming up, you need to get your products into stores as soon as possible. The best way to do this is by starting an online store or buying from other online retailers like Amazon. This will allow you to reach more consumers and sell more products at lower prices than if you try selling directly from your own website or store.

It also helps if your products are cruelty-free, which means they don’t contain any animal products or byproducts like test tubes or animal hair.

There aren’t many barriers to entry when it comes to starting

India is one of the largest markets for cosmetics. The industry is expected to grow at a CAGR of 6.7% over the next five years, according to Euromonitor International. This growth has been driven by increasing consumer spending power, rising disposable income levels and growing awareness about skin care products.

In fact, the cosmetics industry in India is expected to show strong signs of expansion during the next five years. The market size is expected to reach $1 billion by 2024 .

The cosmetics market in India is currently dominated by foreign brands but due to its huge population base; it has also attracted domestic brands.

Top Comment

{{{short}}} {{#more}} {{{long}}} ... Read More {{/more}}

Start a Conversation

Views expressed above are the author's own.

END OF ARTICLE

Be open, get richer: Biden’s clumsy statement contains some home truths

My marriage, my way: Laws make marriage complicated. State’s role should only be in registering marriages, not specifying sacraments

‘Protesting students reflect the soul of the university…What US is spending on Israel’s war can wipe out so much student debt’

‘Elections, the world and us’

‘Modi way: Dignity, connectivity, prosperity’

More verification, more trust, better democracy

What we lose when words become weapons

‘Congress manifesto is talking point on ground…Defections have made no dent on our party…BJP is desperate’

US Universities look like battlezones. Here’s why

Not just Patanjali in the Dock

TOI Edit Page,Voices

Bachi Karkaria

Erratica,TOI Edit Page,Tracking Indian Communities

Jug Suraiya

Juggle-Bandhi,TOI Edit Page

Speaking Tree

TOI Edit Page

TOP EDITORIALS

• What you need to know about Ethylene oxide
• Rahul Gandhi gets it right this time
• Why Goldman Sachs investment bankers are so impressive

• Consumer Goods & FMCG ›

Cosmetics & Personal Care

Beauty and personal care industry in India - statistics & facts

History and trade of the beauty and personal care market, online beauty and personal care market, key insights.

Detailed statistics

Market size of beauty and personal care industry across India 2016-2025

Market size of online beauty and personal care industry India 2020-2025

Revenue in the beauty & personal care market India 2018-2028

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Consumer Goods & FMCG

FMCG market distribution in India FY 2020, by segment

Share of online beauty and personal care market in India 2021, by verticals

Share of beauty and personal care market in India FY 2022, by category

Related topics

Recommended.

• Cosmetics in the Asia-Pacific region
• Cosmetics market in Singapore
• Cosmetics market in Vietnam
• Beauty industry in Japan
• Cosmetics market in South Korea

Recommended statistics

Global overview.

• Premium Statistic Global beauty and personal care market value by category 2018 to 2028
• Premium Statistic Market size of beauty & personal care in 20 countries worldwide 2023
• Premium Statistic Brand value of the leading 10 cosmetic brands worldwide 2023
• Premium Statistic Most chosen health & beauty brands worldwide 2022, by consumer reach points
• Premium Statistic Global personal care contract manufacturers 2023, by country

Global beauty and personal care market value by category 2018 to 2028

Beauty and personal care market value worldwide from 2018 to 2028, by category (in billion U.S. dollars)

Market size of beauty & personal care in 20 countries worldwide 2023

Revenue of the beauty & personal care market worldwide by country in 2023 (in billion U.S. dollars)

Brand value of the leading 10 cosmetic brands worldwide 2023

Brand value of the leading 10 cosmetic brands worldwide in 2023 (in billion U.S. dollars)

Most chosen health & beauty brands worldwide 2022, by consumer reach points

Leading health and beauty brands ranked by consumer reach points worldwide in 2022 (in millions)

Global personal care contract manufacturers 2023, by country

Number of contract manufacturers of personal care products worldwide as of March 2023, by country

Market overview

• Premium Statistic FMCG market distribution in India FY 2020, by segment
• Premium Statistic Market size of beauty and personal care industry in India FY 2022, by category
• Premium Statistic Market size of beauty and personal care industry India 2022, by distribution channel
• Premium Statistic Revenue in the Beauty & Personal Care market India 2018-2028
• Premium Statistic Users in the Beauty, Health, Personal & Household Care market India 2017-2027

Distribution of the fast moving consumer goods (FMCG) market in India in financial year 2020, by segment

Market size of beauty and personal care industry in India FY 2022, by category

Market size of beauty and personal care industry in India in financial year 2022, by category (in billion U.S. dollars)

Market size of beauty and personal care industry India 2022, by distribution channel

Market size of beauty and personal care industry in India in financial year 2022, by distribution channel (in billion U.S. dollars)

Revenue in the Beauty & Personal Care market India 2018-2028

Revenue in the Beauty & Personal Care market for different segments India from 2018 to 2028 (in million U.S. dollars)

Users in the Beauty, Health, Personal & Household Care market India 2017-2027

Number of users in the Beauty, Health, Personal & Household Care market for different segments India from 2017 to 2027 (in million individuals)

Market players

• Premium Statistic Leading household and personal care companies in India 2024, based on net sales
• Premium Statistic Hindustan Unilever's gross sales value FY 2013-2023
• Premium Statistic Total income of L'Oréal India FY 2019-2023
• Premium Statistic Dabur Limited net sales FY 2016-2023
• Premium Statistic Marico Limited net sales FY 2016-2023
• Premium Statistic Revenue of Lakme Lever FY 2020-2023

Leading household and personal care companies in India 2024, based on net sales

Leading household and personal care companies in India as of January 2024, based on net sales (in billion Indian rupees)

Hindustan Unilever's gross sales value FY 2013-2023

Gross sales value of Hindustan Unilever Limited from financial year 2013 to 2023 (in billion Indian rupees)

Total income of L'Oréal India FY 2019-2023

Total income of L'Oréal India from financial year 2019 to 2023 (in billion Indian rupees)

Dabur Limited net sales FY 2016-2023

Net sales of Dabur Limited from financial year 2016 to 2023 (in billion Indian rupees)

Marico Limited net sales FY 2016-2023

Net sales of Marico Limited from financial year 2016 to 2023 (in billion Indian rupees)

Revenue of Lakme Lever FY 2020-2023

Revenue of Lakme Lever from financial year 2020 to 2023 (in billion Indian rupees)

Digital players

• Premium Statistic Nykaa's revenue FY 2018-2023
• Premium Statistic Revenue from operations of Mamaearth FY 2019-2023
• Premium Statistic Revenue from operations of Sugar Cosmetics FY 2019-2023
• Premium Statistic Main financial indicators for Purplle FY 2019-2022

Nykaa's revenue FY 2018-2023

Revenue of Nykaa E- Retail Private Limited from financial year 2018 to 2023 (in billion Indian rupees)

Revenue from operations of Mamaearth FY 2019-2023

Revenue from operations of Mamaearth from financial year 2019 to 2023 (in billion Indian rupees)

Revenue from operations of Sugar Cosmetics FY 2019-2023

Revenue from operations of Sugar Cosmetics from financial year 2019 to 2023 (in million Indian rupees)

Main financial indicators for Purplle FY 2019-2022

Revenue, expenses, cash from operations and total loss data on Purplle from financial year 2019 to 2022 (in million Indian rupees)

Consumer behavior

• Premium Statistic Purchase preferences for online beauty and personal care products in India 2022
• Premium Statistic Most used personal care product by category in India 2023
• Premium Statistic Purchase criteria for personal care in India 2023
• Premium Statistic Product and brand discovery via Meta India 2023

Purchase preferences for online beauty and personal care products in India 2022

Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10)

Most used personal care product by category in India 2023

Most used personal care product by category in India as of December 2023

Purchase criteria for personal care in India 2023

Purchase criteria for personal care in India as of December 2023

Product and brand discovery via Meta India 2023

Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023

Further reports Get the best reports to understand your industry

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

How To Start Organic Beauty Products Business In India? [Plan, Steps & more!]

Table of Contents:

1. Organic Beauty Products

2. how to start a natural beauty products business, 3. organic beauty products business requirements, 4. organic beauty products business plan.

5. Natural Beauty Products- Market Research & Analysis

Are you an entrepreneur planning to start an organic beauty products business of your own? Then you are on the right track as natural products have found increasing acceptance among customers worldwide. According to Grand View Research , for the year 2019, the size of the natural skincare products market globally was valued at Rs. 7,86,41,49,00,000. It also states that the market would grow at a CAGR rate of 5% from 2020 to 2027. So, what’s the major reason for the sudden boom in the organic sector? People are now more aware of the environment, climate change, and sustainable options to save the environment. Also, they are worried about the long-term adverse effects beauty products have on the skin, such as allergies, cancers caused due to carcinogenic ingredients, etc.

Before you start anything, the first and foremost question that knocks us, i.e., “How?”

Venturing into cosmetic products can be challenging, but it’s easy to trace the proper steps for an organic beauty product business plan with the right questions and solutions. Let’s delve deep into the various steps involved in the production of natural cosmetic products.

1- Research Thoroughly

Always keep in mind that you are manufacturing products for human skin. So, it is important that you have a thorough knowledge and understanding of beauty products. Whether it’s the business sector, manufacturing process or even chemical formulations, you need to study all. So, research extensively as much as possible before stepping into the industry.

Euromonitor stated that more than 50% of Indian consumers nowadays choose natural or organically manufactured products, especially for skin and hair products. 71% of consumers said they would choose to buy a moisturiser or lotion for their face if it is completely natural. On the other hand, we have a demographic of 38% of consumers who would pick a hair oil or shampoo if the product has some botanical ingredients.

Engage in research and collect data from various published research papers by renowned people of the industry. Have a conversation with entrepreneurs or business people who are leading in this sector to give you some thoughts and wisdom on this.

Engage in research and collect detailed information about the various ingredients to be used in each product you plan to manufacture. Also, have a clear plan regarding why you want to sell a particular product and how it’s going to benefit consumers. Some of the important factors are a robust supply chain, sourcing high-quality raw materials, and managing customer relationships effectively.

2- Decide on the initial investment

The next step in the organic business plan is to decide on the sources for raising initial investment. A sum of around Rs.10-15 lakhs would be a decent amount to start with. You can either invest your own savings or approach banks or financial institutions for securing loans towards building your business. If your business is doing really well in the first few years, then you stand a chance of getting funded by venture capitalists.

3- Procure the necessary licenses

For starting a cosmetic products manufacturing business in India, you need to get a cosmetic license and registration. These were proposed from 1st April, 2011 as per the modified rules of Drugs & Cosmetics Act, 1945. Acquiring a cosmetic license in India for the sale of drugs and cosmetics is not easy. But with the right set of documents, you can get the certificate without much hassle.

These are the required documents for your Natural Beauty Products business in India:

1. Application form for the Drug Cosmetic license

2. Challan as proof of deposited fee

3. Form of declaration

4. Blueprint of the key plan

5.  Blueprint of the site plan

6. Statement of type of possession of the proposed premises

7. Statements of premises’ ownership details with proofs

8. Certified copy of firm’s constituency

9. An affidavit of non-conviction of all Proprietor/Partners/Directors of the proposed company

10. A copy of the original certificate attested by Regional Delhi Pharmacy Council

11. Bio-data form

12. Affidavit of Registered Competent/Pharmacist person who works with the business. Ensure that a notary attests to the document.

13. In case of employed persons, appointment letter of Registered Pharmacist/Competent person in charge.

This is a must that the product is licensed by a respective state government authority who is appointed to issue such essential documents. The responsibility lies with the manufacturer to ensure that the proposed product of the brand is manufactured under the strict supervision of technical staff and qualified pharmacists.

Also Read: Best Face Wash Brands in India

Also, it’s crucial that all the technical staff members should have the below educational qualifications:

• Diploma in Pharmacy attested by the Pharmacy Council of India Board
• Intermediate examination qualification with Chemistry and Biology as must-have subjects (Certificate recognised by the Licensing Authority or any equivalent statutory authority)

Before approving or rejecting the application for a cosmetic license in India, the Licensing Authority inspectors, appointed according to the Act, inspect the proposed premises of the cosmetic production. They submit a detailed report to the Licensing Authority to decide unbiasedly whether to grant the licence or not.

Focus On Organic Beauty Products Authenticity

If your products are not completely organic, you just cannot brand them as organic and push them to the market. As per the survey conducted by social shopping platform, Influenster and consumer shopping network Bazaarvoice, two-thirds of women worldwide wanted greater transparency when it came to the labelling of clean beauty products.

Hence, never make the mistake of mixing one or two organic ingredients with non-organic or synthetic ingredients. Fake claims about the authenticity of the products can also land you in deep trouble. Make an effort and source organic ingredients for manufacturing your products.

Get Certified From Accreditation Bodies

Certifications from various regulatory bodies add to the credibility of your organic brand.  In India, there is no single certifying agency. Hence, the companies operating in this space approach various international accreditation bodies. The cruelty-free certification is issued by PETA [People for the Ethical Treatment of Animals]. Brussels-based COSMOS, an international and independent association, issues certification for natural and organic products that meet its standards.

If you are planning to set up a cosmetic shop, a business plan is essential for starting your business and for getting bank loans. Now let’s quickly go through the basic details that you need to include in your dream cosmetic boutique business plan.

• Details about the business: Mention details such as the structure of the business, how you are planning to conduct the business, the brands you are dealing with, status of proprietorship, shop’s proposed location, vision of the business,  projected sales during the initial stages, etc.
• Management and equipment details – Include details such as the number of staff required and how you are planning to manage the business. Also mention information about all equipment that you need to run the cosmetic shop, for example, shelves, mirrors, display counters, stocking facilities, etc.

• Capital requirement and funding procurement – Starting the cosmetics shop involves several expenses such as buying the shop or renting it, cost involved in maintaining the stock of cosmetic items, interior work, and furnishing, etc. Apart from these expenses, there are other maintenance costs such as employees’ salary, electricity and water bill, maintenance bills, and other miscellaneous expenses.

5. Natural Beauty Products- Market Research & Analysis

Conduct detailed market research on your competitors, how they are pricing, how they attract customers, their marketing strategy, the needs and demands of customers, etc. Include all those details in your business plan. Also, mention your proposed marketing strategies for fending the competition.

In the present times, there is cutthroat competition in the organic beauty products industry in the present times, and hence you need to be really competent. The above guidelines will help with your organic beauty products manufacturing business and face the competition heads on.

1) How to Start an Organic Food Business? 2) How to Start an Online Plant Business? 3) How to Start a Food Business in Mumbai? 4) How To Start a Borewell Business? 5) Cosmetic Manufacturer in India 6) Best Shampoo Brands in India

Stay updated with new business ideas & business tips with OkCredit blogs in English, Hindi, Malayalam, Marathi & more! Download OkCredit now & get rid of your bookkeeping hassles. OkCredit is 100% Made in India.

Q. How long do organic skincare products last?

Ans. Organic skincare products stay good for close to 2 years. In the case of soaps and shower gels, the shelf life is around 1 to 2 years. For facial moisturisers, it is 6 months to 1 year after opening.

Q. Do I need a license to sell homemade cosmetics?

Ans. For manufacturing handmade cosmetics, first, you need an authorised license by the famous FDA, i.e., Foods and Drugs Administration of India. Also, you need additional approval by the Central Licensing Approving Authority, in this scenario, the Drug Controller General of India.

Q. What are the benefits of organic skincare products?

Ans. The organically grown ingredients in these products contain higher nutrient levels. Unlike synthetic products, they do not contain chemical residues that can cause skin irritation or long-term harm to the human body.

Read the best of business ideas, tips for small businesses, the latest update on technology & more by OkCredit.

Recent Posts

Cable manufacturers in india [5 best manufacturers], air compressor manufacturer in india [top 11 manufacturers], pet bottle manufacturers in india [top 7 manufacturers], paint manufacturers in india [6 best manufacturers], silk saree manufacturers in india [best manufacturers], you might be interested in, foreign direct investment(fdi) 101: a complete guide, series funding [types, how it works and more], sustainable architecture ideas that can improve our lives.

• News & Analysis on Cosmetics Innovation

Eurofragrance steps up Indian expansion

09-May-2024 - Last updated on 09-May-2024 at 11:20 GMT

• Email to a friend

Barcelona-based fragrance experts Eurofragance is the latest beauty company to put a focus on the promising India beauty market. ​

The Spanish scent company has opened a creative centre in Mumbai, India, which it said will leave it “better equipped to meet customer’s needs.”

CEO Laurent Mercier said this was a significant move for Eurofragrance and stated that the business recognised: “the tremendous opportunity presented by India’s thriving market.”

Mercier shared that Eurofragrance’s operations in India began in 2020 and since then the company has experienced “exponential growth with a notable post-pandemic acceleration.”

India fragrance market: a new ‘creative centre’ ​

The new creative centre joins existing ones in Singapore, Dubai, Mexico, and Spain, which house a team of perfumers, evaluators and lab scientists. Each centre specialises in a top-market category of products, to offer tailored products for its customers’ projects.

The India site will work closely with its counterpart in Dubai, to use its expertise in Gulf fragrances. It also plans to put equal emphasis on the Home and Personal Care categories alongside Fine Fragrance.  

General manager of the Indian market Mayur Kapse said that this new opening “not only enhances our ability to deliver high-quality fragrances, but also reduces even further turnaround times for projects that will benefit our customers.”

India has had a long-held love affair with scent and is currently experiencing middle-class expansion, with more consumers enjoying higher purchasing power.   

Chief fragrance development and innovation officer, Dolors Costa, said that opening this new centre in India will allow Eurofragrance to “seamlessly cater to customer needs, dive deep into Indian perfumery culture, and share our innovation expertise and premium ingredients with this market.”

Strong sales results for 2023 ​

On top of this Indian market expansion, Eurofragrance has noted success in its other markets.

In its full year financial results report for 2023, the company shared that it had reached sales of €146m in 2023 – up by 20% on 2022 on a like for like basis.

It saw growth in all categories – fine fragrance, personal care, air care and home care – and in all regions, with the strongest growth in the UAE, Saudi Arabia and European markets.

While speaking about the financial results, CEO Mercier also noted the company’s acquisition of PT Euronindo Fragrance in Indonesia in late 2022 – sharing that the business aimed to reinforce its presence in the APAC region, but had divested itself from the US market.

Looking to the future, Mercier also said that Eurofragrance planned to “keep on strengthening alliances with strategic AI partners to support processes, systems, fragrance-related technologies and new ways of working.”

The company has two major AI initiatives to innovate in fragrance development. Last year it announced a collaboration with the French green-bio-deep-tech company Alphanosos to uncover new exclusive technologies to address malodours. The second project is set to be announced later this year.

The business also shared that it has also just been awarded the EcoVadis’ Platinum medal – the highest business sustainability rating.

Related news

• Calendula Cellular Elixir: Alchemy in a cell Naolys | Download Product Brochure
• See our latest innovations in personal care Covation Bio™ PDO | Download Technical / White Paper
• Collagen Reimagined, Discover Biodesigned Type XXI Geltor | Download Product Brochure
• Empowering natural barrier function for future-proof skin Lucas Meyer Cosmetics | Download Technical / White Paper
• Pycnogenol® is Effective for Irregular Skin Hyperpigmentation Horphag Research | Download Technical / White Paper
• 7 REASONS UNIT DOSE CAPSULES SHOULD BE IN YOUR PORTFOLIO Catalent Pharma Solutions | Download Infographic

Promotional Features

CosmeticsDesign-Europe

• Advertise with us
• Apply to reuse our content
• Press Releases – Guidelines
• Contact the Editor
• Report a technical problem
• Why Register?
• Whitelist our newsletters
• Editorial calendar

• Personal Finance
• Today's Paper
• Partner Content
• Entertainment
• Social Viral
• Pro Kabaddi League

Theaterisation plans: CDS Chauhan emphasises on need to expedite jointness

The defence ministry said gen chauhan stressed the need for expediting the jointness process to create 'multi-domain response capable indian armed forces'.

CDS General Anil Chauhan

Listen to This Article

Navy day 2023: defence chiefs lay wreaths at war memorial at ceremony, 2024 to be year of technolgy absorption: army chief general manoj pande, indian navy day 2023: history, significance, event, quotes and more, 76th army day 2024: army day parade takes place in lucknow, check updates, all bts members start military service: what follows next for k-pop stars, windy surprise: sudden, huge sandstorm hits delhi; 'stay indoors,' says imd, ngt seeks reasons for not enforcing grap in delhi despite poor air quality, no, the muslim population share in india hasn't grown 43% since 1950, the hidden cost of india's tiger reserves: loss of tribal rights, kejriwal bail: celebrations at aap office; workers dance to dhol beats.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: May 11 2024 | 6:50 AM IST

Explore News

• Suzlon Energy Share Price Adani Enterprises Share Price Adani Power Share Price IRFC Share Price Tata Motors Share Price Tata Steel Share Price Yes Bank Share Price Infosys Share Price SBI Share Price Tata Power Share Price
• Latest News Company News Market News India News Politics News Cricket News Personal Finance Technology News World News Industry News Education News Opinion Shows Economy News Lifestyle News Health News
• Today's Paper About Us T&C Privacy Policy Cookie Policy Disclaimer Investor Communication GST registration number List Compliance Contact Us Advertise with Us Sitemap Subscribe Careers BS Apps
• Budget 2024 Lok Sabha Election 2024 IPL 2024 Pro Kabaddi League IPL Points Table 2024

Medicare Hygiene forays into cosmetics segment with eco-friendly wet wipes

Ahmedabad (Gujarat) [India], May 10: Medicare Hygiene Limited, a reputed name engaged in the manufacturing and exporting of medical bandages, surgical non-woven disposable products, and more, has forayed into the cosmetics segment with the launch of Earthika Eco-friendly Wet Wipes .

While beginning with wet wipes, the company plans to launch several more products in the cosmetics segment in the coming months.

Speaking about the new business foray, Jitendra Sachhade , Managing Director of Medicare Hygiene , said, "As a leading manufacturer of medical bandage, gauze square pad, surgical dressing material, and other similar products, a foray into the cosmetics industry is a natural extension for us. We are also excited with the launch of Earthika Wet Wipes as part of our commitment to offering the best-in-class products with unmatched user experience."

Earthika Wet Wipes are crafted using ethically sourced and eco-friendly materials with a commitment to delivering instant freshness and confidence to users. With Earthika Wet Wipes, Medicare Hygiene is confident of changing consumer behaviour by replacing the conventional methods of getting fresh or clean by use of water, soap, handkerchief and dry tissue.

Sachhade further said, "Our product is not mass manufactured but created after a professional and exhaustive market survey cutting across cities, age, gender and skin types. We are sure consumers will find Earthika Wet Wipes a handy accessory to instant freshness that can easily be carried in one's pocket, bag or purse."

Earthika Wet Wipes are made from 99 per cent pure water, soft and thick fabric, using unique formulations, and have a mild and refreshing fragrance of genuine Eau-de-Cologne. They are dermatologically tested, biodegradable and pH-balanced. The wet wipes are designed for a broad range of users and provide a gentle and refreshing experience for people of all ages.

Earthika Wet Wipes has been launched in Ahmedabad and will be followed by all cities in Gujarat in the next 90-120 days. Medicare Hygiene will also have a nationwide presence spanning tier 1, 2, 3 and 4 cities shortly. With a wide and robust distribution network, it will cover general trade, modern trade, retail pharmacies, e-commerce platforms, and other retail outlets. The product will also be available on the company's website and online stores like Nykaa, Myntra, Smytten, etc. Debuting in the signature Eau-de-Cologne fragrance, the wet wipes will be available in attractive packs of 25, 10, and single wipes.

About Medicare Hygiene Ltd: Founded in 1994, Medicare Hygiene Ltd. is an Ahmedabad-based leading manufacturer, supplier and exporter of surgical dressing materials and wound care management products across India and 27 countries. With a focus on quality, innovation, and sustainability, the company strives to enhance human lives and promote well-being on a global scale. Its mission is to provide cost-effective, high-quality wound care dressings for faster healing and comfort to patients worldwide. It stands as India's leading surgical dressing provider, with a customer base comprising the best hospitals and renowned doctors across India using its diverse portfolio of over 30 unique pre-& post-surgical dressings. Medicare Hygiene products are ISO 14385 and CE (EU-MDR) certified.

(ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN . ANI will not be responsible in any way for the content of the same)

Rivian sticks to production forecast below Wall Street targets

• Medium Text

• Company Rivian Automotive Inc Follow
• Company Rivian Automotive LLC Follow
• Company Amazon.com Inc Follow

Sign up here.

Reporting by Akash Sriram in Bengaluru and Abhirup Roy in San Francisco; Editing by Shailesh Kuber, Matthew Lewis and Richard Chang

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

Thomson Reuters

Akash reports on technology companies in the United States, electric vehicle companies, and the space industry. His reporting usually appears in the Autos & Transportation and Technology sections. He has a postgraduate degree in Conflict, Development, and Security from the University of Leeds. Akash's interests include music, football (soccer), and Formula 1.

Business Chevron

US judge halts rule capping credit card late fees at $8

A federal judge in Texas on Friday halted the Consumer Financial Protection Bureau's new rule capping credit card late fees at $8, a victory for business and banking groups challenging part of the Biden administration's crackdown on "junk fees."

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

• LIVE DISCOURSE
• BLOG / OPINION
• SUBMIT PRESS RELEASE
• Advertisement
• Knowledge Partnership
• Media Partnership

Qantas Compensates and Fines USD 79 Million for Unauthorized Ticket Sales on Cancelled Flights

Many consumers will have made holiday, business and travel plans after booking on a phantom flight that had been cancelled, she added.qantas also admitted its misconduct continued until august last year, more than a year longer than the regulator has alleged in court, cass-gottlieb said..

Qantas Airways agreed to pay 120 million Australian dollars (USD 79 million) in compensation and a fine for selling tickets on thousands of cancelled flights, the airline and Australia's consumer watchdog said on Monday.

The Australian Competition and Consumer Commission sued the Sydney-based airline in the Federal Court last year. The commission alleged that Qantas engaged in false, misleading or deceptive conduct by advertising tickets for more than 8,000 flights from May 2021 through to July 2022 that had already been cancelled.

Qantas agreed to settle the suit by paying a AU$100 million (USD 66 million) fine to the Australian government and a projected AU$20 million (USD 13 million) to more than 86,000 affected customers.

"Today represents another important step forward as we work towards restoring confidence in the national carrier," Qantas chief executive Vanessa Hudson said in a statement.

"When flying resumed after the COVID shutdown, we recognize Qantas let down customers and fell short of our own standards. We know many of our customers were affected by our failure to provide cancellation notifications in a timely manner and we are sincerely sorry," said Hudson, who replaced Alan Joyce at the airline's helm in November last year.

A Federal Court judge has yet to accept the settlement.

ACCC chair Gina Cass-Gottlieb said Qantas' payments of AU$225 (USD 149) to domestic ticket holders and AU$450 (USD 298) for international bookings were in addition to other remedies already provided by Qantas, including alternative flights and refunds.

"We are pleased to have secured these admissions by Qantas that it misled its customers, and its agreement that a very significant penalty is required as a result of this conduct," Cass-Gottlieb said in a statement.

"Qantas' conduct was egregious and unacceptable. Many consumers will have made holiday, business and travel plans after booking on a phantom flight that had been cancelled," she added.

Qantas also admitted its misconduct continued until August last year, more than a year longer than the regulator has alleged in court, Cass-Gottlieb said.

Health News Roundup: Merck's endometrial cancer therapy fails trial; NYC sue...

China and Hungary Expand Strategic Cooperation Amidst Xi Jinping Visit

PRESS DIGEST- Financial Times - May 10

Senegal Plane Fire Injures 10 as Boeing Catches Fire on Takeoff Skidding Off...

Latest news, china's consumer prices rise for 3rd month, factory deflation persists, judge strikes down ny county's ban on female transgender athletes after roller derby league sues, federal judge temporarily halts biden plan to lower credit card late fees to $8, georgia republicans remove election official found to have voted illegally.

OPINION / BLOG / INTERVIEW

Green metropolises: navigating the path to sustainable urban growth globally, the creative frontier: unleashing potential with generative ai, customized minds: the ai revolution in learning and behavioral change, transformative strategies for high-density cities, connect us on.

• ADVERTISEMENT
• KNOWLEDGE PARTNERSHIP
• MEDIA PARTNERSHIP
• Agro-Forestry
• Art & Culture
• Economy & Business
• Energy & Extractives
• Law & Governance
• Science & Environment
• Social & Gender
• Urban Development
• East and South East Asia
• Europe and Central Asia
• Central Africa
• East Africa
• Southern Africa
• West Africa
• Middle East and North Africa
• North America
• Latin America and Caribbean

OTHER LINKS

• Write for us
• Submit Press Release
• Opinion / Blog / Analysis
• Business News
• Entertainment News
• Technology News
• Law-order News
• Lifestyle News
• National News
• International News

OTHER PRODUCTS

Email: [email protected] Phone: +91-720-6444012, +91-7027739813, 14, 15

© Copyright 2024