internet radio business plan example

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Internet Radio Business Plan Template

SEPT.03, 2013

An internet radio business is a relatively new commercial enterprise opportunity that is available because of the ability to stream music on the web. This is a rapidly growing market as people increasingly rely on their home computers for work and recreation. Offering an online specialty music site to a well-defined market niche can be quite lucrative if the details of the unique service, from subscription plans to music selection, are well thought out in every respect. The internet radio business plan will need to explain in the Executive Summary the features that make this business unique in the marketplace because ease of competitor entry is a potential problem. Investors will look for multiple revenue sources like subscription fees, advertising revenues and co-marketing arrangements. Another important question is how the internet radio service will keep people connected to the business so they continue renewing subscriptions. For example, will live radio guests be included in the mix or will regular contests be run to engage the marketplace?

The internet radio business plan will include discuss:

• Station format, i.e. music, local news, etc.
• Size and scope of the market
• Music genre, i.e. rock, pop, Christian, country, classical etc.
• Music rights and sources of music talent, i.e. audio files, unsigned community bands, live music played by guests
• Whether the business is home or station based
• Hours of operation (which determines staffing requirements)
• Capital requirements
• Demographics of the target audience
• Federal Communications Commission (FCC) licensing and other permits

The ability to listen to streaming music files has made starting a radio station affordable. However, like any business there are start-up and operating capital requirements, and potential investors will verify that these factors have been addressed in the business plan. The type of radio station equipment needed depends on the station setup. For example, a station playing live music will need space for bands and appropriate equipment for transmitting high quality sound from a studio. If there will not be live music played, the equipment and space needs are greatly reduced. Equipment for a radio production facility can include electronic hardware, microphones, signal processing equipment, audio recorder, and a lot more.

Ideally, investors will be presented with proof of federal and state licensing and a business plan that includes a detailed analysis of the market and the competition. A successful internet radio station will have a solid plan for advertising and marketing the station and subscriptions. Allowing people to contact the radio station and make comments or music requests is an excellent way to engage the marketplace. Most radio stations have sponsors and having them lined up before delivering the business plan to investors is a plus.

Since so many critical details are required in order to develop an internet radio business plan, many entrepreneurs turn to OGS Capital for assistance. OGS Capital business consultants works closely with radio station operators to develop the ideal business plan and can help entrepreneurs target particular investors. You can quickly get the help needed by completing the online contact form.

Download Internet Radio Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as roller skating rink business plan , starting a paintball field business plan , business plans for night club , business plan for music festival , starting a music venue business plan , business plan for a movie theater and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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A Sample Radio Station Business Plan Template

A radio station is a station that transmits sound and broadcast with different types of modulation: AM radio stations transmit in AM (amplitude modulation), FM stations transmit in FM (frequency modulation), which are older analog audio standards; while newer digital radio stations transmit in several digital audio standards: DAB (digital audio broadcasting), HD radio, DRM (Digital Radio Mondiale).

In the United States of America, over 90 percent of people listen to the radio one way or the other. It is on record that radio reaches over 68 percent of U.S. consumers aged 12 and above on an average day and 236 million people listen to the radio each week. Global radio advertising expenditure is about $35.25bn and radio advertising expenditure in the United States of America is about $15.6 billion.

Steps on How to Write a Radio Station Business Plan

1. executive summary.

Life Beat™ 101.5 FM Radio Station, Inc. is a licensed radio broadcasting company that will run lifestyle and entertainment programs. Our head office will be located in a standard high-rising office facility in the heart of New York City, New York. We will operate as terrestrial radio and also as online radio. Nancy Devenport is the founder and CEO of Life Beat™ 101.5 FM Radio Station, Inc.

Company Profile

A. our products and services.

• Operating broadcasting studios and facilities
• Producing radio (lifestyle and entertainment) content
• Transmitting programming to affiliated broadcast stations
• Advertising services
• Creative services
• Public relations services for stakeholders
• Media planning, buying & representation
• Creating talk and news related advertising campaigns
• Disseminating advertising campaigns through our radio station

Our services are designed to entertain, inform and give platforms to businesses and individuals to reach out to their target market by advertising their products and services.

b. Nature of the Business

We will run our radio station on a business-to-consumer model (our listeners will not be charged) and a business-to-business model (businesses will be charged to advertise or do business with our radio station).

c. The Industry

Life Beat™ 101.5 FM Radio Station, Inc. will operate under the Radio Broadcasting industry.

d. Mission Statement

Our mission is to make quality lifestyle and entertainment radio content available to listeners not just in the United States but also to listeners all across the world via our terrestrial and online radio platform.

e. Vision Statement

Our vision is to be known as the leading entertainment radio station, and we will be a trusted platform for businesses to advertise and promote their product and services.

f. Our Tagline (Slogan)

Life Beat™ 101.5 FM Radio Station – Your Best Lifestyle and Entertainment Radio Station!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Life Beat™ 101.5 FM Radio Station, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

• Chief Executive Officer
• Company’s Lawyer
• Creative Director
• Technical Director (Sound Engineer)
• Human Resources and Admin Manager
• Content Creator
• Talk and News Presenters/On-Air Personalities
• Sales and Marketing Executive
• Customer Service Executive/Front Desk Officer

i. Ownership/Shareholder Structure and Board Members

• Nancy Devenport (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
• Justin Bells (Board Member) 19 Percent Shares
• Chris Emerson (Board Member) 10 Percent Shares
• Patterson Zeds (Board Member) 10 Percent Shares
• Rita McKenzie (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Effective structure in place to help consumers enjoy the seamless lifestyle and entertainment  content
• Highly experienced and qualified employees and management
• Double broadcasting options (online and terrestrial)
• Access to finance from business partners
• Water-tight strategies on how to expand beyond the major markets
• Reliable broadcasting equipment and tools.

b. Weakness

• Financial Constraints
• A new business that will be competing with well-established radio stations with celebrity on-air personalities
• Inability to retain qualified employees longer than we want within our teething period.

c. Opportunities

• Massive global reach via internet radio.
• Growing listeners of reach and robust lifestyle and entertainment radio content
• Good support structure for radio stations in the United States of America.

i. How Big is the Industry?

It is safe to say that the Radio Broadcasting industry is massive, and there is no limit to the number of radio stations a country can accommodate, many thanks to the advent of online radio stations.

ii. Is the Industry Growing or Declining?

Although the radio station industry can be said to be growing going by the number of online and traditional radio stations that are springing up, but going by the income generated, it will be safe to say that the industry is declining.

This is because, in 2020, U.S. radio stations generated roughly 9.7 billion U.S. dollars in OTA revenues, down from 12.8 billion in the previous year. At the same time, online radio ad revenue also decreased but not as drastically and fell under the one billion dollar mark it reached in 2019.

iii. What are the Future Trends in the Industry

New technologies, like machine learning/artificial intelligence, predictive behavioral analytics, and data-driven marketing, are what will determine the future trends in the radio broadcasting industry. The radio station is also a keen adaptor of automated customer service technology, utilizing chatbots and AI interfaces to assist customers with basic tasks and also keep down staffing costs.

iv. Are There Existing Niches in the Industry? If YES, List them

Yes, there are loads of niche ideas when it comes to the radio station. They include;

• News and Talkshow Radio Station
• Sports Radio Station
• Classical Music Radio Station
• Oldies Radio Stations
• Gospel Radio Station
• Travels and Tour Radio Station
• Health Radio Station
• Lifestyle and Fashion Radio Station
• Education Radio Station
• Language-Based Radio Station (Latin, Spanish, English, Portuguese, French, Chinese et al)

v. Can You Sell a Franchise of your Business in the Future?

Life Beat™ 101.5 FM Radio Station, Inc. has no plans to sell franchises in the nearest future.

• The arrival of a new radio station within our market space
• Unfavorable government policy and regulations especially for terrestrial radio stations.
• Cyber security challenges for online radios
• Liability problems
• Continuously changing consumer demands especially as it relates to lifestyle and entertainment content.

i. Who are the Major Competitors?

• KOST 103.5 FM
• Kiss FM (WKSC-FM) 103.5 FM
• KUSF 90.3 FM (now online only)
• WFMU 91.1 FM
• KEXP 90.3 FM
• WKTU 103.5 FM
• WLTW Lite 106.7 FM
• KXRY 107.1 FM
• WFCC-FM 107.5 FM
• WBEZ 91.5 FM.

ii. Is There a Franchise for Radio Station Broadcasting?

For now, no radio station is into franchising in the United States of America.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Radio Station Broadcasting Business?

In the United States of America, radio station broadcasting is regulated at both the state and federal levels. As directed by Congress in Section 207 of the Telecommunications Act of 1996, the Federal Communications Commission adopted the Over-the-Air Reception Devices (“OTARD”) rule concerning governmental and nongovernmental restrictions on listeners’ ability to receive broadband radio services (formerly multichannel multipoint distribution service or MMDS).

All transmitters regulated by the Commission, including the customer-end fixed wireless antennas (either satellite or terrestrial) covered under the amended rule, are required to meet the applicable Commission guidelines regarding RF exposure limits.

For example, if anyone says anything which defames an individual or organization, the presenter and the station could both be sued for libel. Please check with your zoning or planning department to find out what options are available to you.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises teens and adults above 13 years who have access to radio either terrestrial or internet.

ii. Level of Educational

We don’t have any restriction on the level of education of those for who we are going to create our lifestyle and entertainment content.

iii. Income Level

There is no cap on the level of income of the people we are going to create our lifestyle and entertainment radio content for.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we are going to create our lifestyle and entertainment content for.

v. Language

There is no restriction when it comes to the language spoken by the people we will provide content for, although we are going to be broadcasting in American English.

vi. Geographical Location

Aside from people who reside in New York City, anybody from the United States of America and any geographical location can listen to our radio station. This is because we will operate both terrestrial and internet radio.

vii. Lifestyle

Life Beat™ 101.5 FM Radio Station, Inc. will not restrict anybody from listening to our content based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch Attention.
• Tap Into Text Marketing.
• Make Use of Bill Boards.
• Share our Events in Local Groups and Pages.
• Turn our Social Media Channels into a Resource
• Develop our Business Directory Profiles
• Build Relationships with players in the Radio Broadcasting industry.

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target market.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Life Beat™ 101.5 FM Radio Station, Inc. will make sure it covers profits, insurance, premium, license, and economy or value, and full package for each transaction. Our pricing strategy will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the radio broadcasting industry to help refer clients to us.

Life Beat™ 101.5 FM Radio Station, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, so we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we need office supplies means that Life Beat™ 101.5 FM Radio Station, Inc. will operate an inventory strategy to use for ordering, maintaining, and processing items in our warehouse.

c. Payment Options for Customers

Here are the payment options that Life Beat™ 101.5 FM Radio Station, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Life Beat™ 101.5 FM Radio Station, Inc. we do not have a return policy but we will use our discretion where necessary. We will have a disclaimer policy when it comes to comments made by call-in listeners or guests being interviewed on a live show.

As regards incentives, we will make sure that organizations that advertise on our radio station get free one-month advertising when they pay for two quarters. As regard guarantees, our clients and listeners should be assured that we will have very minimal downtime since we will be operating 24 hours a day and 7 days a week.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent lifestyle and entertainment content for our clients and investors. It will also help us to understand their needs, experiences, and pain points.

We will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

We plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting investors and strategic partners like media and branding consultants that will help us boost our service offerings.

a. What Happens During a Typical Day at a Radio station broadcasting business?

• The office is open for the day
• The on-air personality goes live
• Different programs are aired as scheduled
• Adverts are played as scheduled
• Documentation and other administrative jobs are handled throughout the day
• Marketers go out to market our services
• Maintenance of the server and all technical components of broadcasting are carried out as scheduled.
• The administrative part of the office is closed for the day but the radio continues to air its programs.

b. Production Process (If Any)

There is no production process when it comes to the radio station broadcasting business.

c. Service Procedure (If Any)

There is no defined service procedure for radio stations.

d. The Supply Chain

Life Beat™ 101.5 FM Radio Station, Inc. will rely on key players in all industries to refer business deals and clients to us.

e. Sources of Income

Life Beat™ 101.5 FM Radio Station, Inc. make money from offering the following services;

• Producing radio (lifestyle and entertainment) content for clients
• Transmitting programming to affiliated broadcast stations as requested
• Creating lifestyle and entertainment related advertising campaigns for organizations

Financial Plan

A. amount needed to start your radio broadcasting company.

Life Beat™ 101.5 FM Radio Station, Inc. would need an estimate of $1.2 million to successfully set up our Radio station broadcasting company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding, and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $150,000.
• Radio Broadcasting Transmitters and Internet Infrastructure – $70,000
• Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $20,000
• Website: $750
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Life Beat™ 101.5 FM Radio Station, Inc. will not build a new facility for our radio station broadcasting company; we intend to start with a long-term lease and after 5 years, we will start the process of owning (acquiring) our facility.

d. What are the Ongoing Expenses for Running a Radio Station Broadcasting Company?

• Broadcasting transmitters and internet server maintenance
• Utility bills (internet, phone bills, signage and sewage et al)
• Salaries of employees

e. What is the Average Salary of your Staff? List the Job Position and their proposed salary based on industry rate and your startup capital

• Chief Executive Officer – $45,000 Per Year
• Company’s Lawyer – $40,000 Per Year
• Creative Director – $38,500 Per Year
• Technical Director (Sound Engineer) – $38,500 Per Year
• Human Resources and Admin Manager – $38,000 Per Year
• Content Creator – $35,000 Per Year
• Talk and News Presenters/On-Air Personalities – $32,000 Per Year
• Sales and Marketing Executive – $30,000 Per Year
• Accountant – $30,000 Per Year
• Customer Service Executive/Front Desk Officer – $28,000 Per Year

f. How Do You Get Funding to Start a Radio Station Broadcasting Company

• Raise money from personal savings and sale of personal stocks and properties
• Raise money from investors and business partners
• Sell shares to interested investors
• Apply for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your service.

At Life Beat™ 101.5 FM Radio Station, Inc. our advertising fee will be based on the nature and duration of the advertising deal.

b. Sales Forecast?

• First Fiscal Year (FY1): $240,000
• Second Fiscal Year (FY2): $300,000
• Third Fiscal Year (FY3): $380,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1) (Profit After Tax): $100,000
• Second Fiscal Year (FY2) (Profit After Tax: $160,000
• Third Fiscal Year (FY3) (Profit After Tax: $250,000

d. Profit Margin of a Radio Station Broadcasting Company Product/Service

The average net profit margin for Life Beat™ 101.5 FM Radio Station, Inc. is approximately 25 percent. The average net profit margin can be higher or lower depending on our additional service offerings and overhead expenses.

Growth Plan

A. how do you intend to grow and expand .

Life Beat™ 101.5 FM Radio Station, Inc. will grow our radio station by first opening other offices in key cities in the United States of America within the first five years of establishing the business.

b. Where do you intend to expand to and why? (Geographical locations)

Life Beat™ 101.5 FM Radio Station, Inc. plans to expand to first to Los Angeles – California, San Francisco – California, Chicago – Illinois, Washington, D.C., Boston – Massachusetts, Miami – Florida, Seattle – Washington, Dallas – Texas, and Philadelphia – Pennsylvania.

The reason we intend to expand to these geographical locations is that available statistics show that the cities listed above have the highest radio broadcasting market in the United States.

The founder of Life Beat™ 101.5 FM Radio Station, Inc. plans to exit the business via management buyout. We will make it easy for the company’s management team to purchase the assets of the business. We know that it will motivate them to put in their very best in running the radio station because of the greater rewards. With that, we can be assured that the business will be under the care of a safe and well-structured management team and board of trustees.

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How To Write a Winning Radio Station Business Plan + Template

Creating a radio station business plan is essential for any business, but it can be especially helpful for radio station businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective radio station business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every new radio station owner should include in their radio station business plan.

Download the Ultimate Business Plan Template

What is a radio station business plan.

A radio station business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your radio station business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Radio Station Business Plan?

A radio station business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a radio station business.

Writing an Effective Radio Station Business Plan

The following are the key components of a successful radio station business plan:

Executive Summary

The executive summary of a radio station business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your radio station company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your radio station business, you may not have a long company history. Instead, you can include information about your professional experience in the radio station business and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your radio station business, mention this.

You will also include information about your chosen radio station business plan model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a radio station business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of your own radio station business may include advertising agencies, record production companies, music artist agents, and music artist-led businesses. 

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or radio station business services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your radio station business will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your radio station business may have:

• Established name recognition
• Well-developed industry relationships
• Proven marketing strategies
• Strong financial position
• Robust programming

Marketing Plan

This part of the radio business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? What is your advertising strategy? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your radio station business via word-of-mouth marketing or by exhibiting at industry trade shows.

Operations Plan

This part of your radio station business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a radio station business include reaching $X in sales. Other examples include adding new shows or stations, expanding to a new market, hiring additional staff, and launching a new website.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific radio station industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Radio Station

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Radio Station

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup radio station business.

Sample Cash Flow Statement for a Startup Radio Station

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your radio station business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your radio station company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A radio station business plan will also lead you to consider every aspect of your business in detail, from your target market to your marketing strategy, and from your operations to your financials. This will help ensure that you have considered everything that could impact the success of your business before you even get started.  

Finish Your Radio Station Business Plan in 1 Day!

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The radio business is highly competitive and fluid. Prepare to invest yourself in your radio business goal with commitment and energy. Multiple factors you must address include, but are no limited to, start-up and operating capital, market and demographics, Federal Communications Commission (FCC) licensing, format, band positioning and/or Internet presence, and talent. All radio business development hinges on an FCC license.

Develop a radio station business plan. Components of a business plan include, but are not limited, to an executive summary, a strategic focus and a market product focus. Information relevant to a radio station business plan includes analysis of radio market competition, which affects your strategic plan and market demographics. In the latter case, radio station formats--country, classical, alternative--appeal to particular target groups, such as males, 18-34. Your advertising strategy will target the relevant demographic group(s).

Apply for an FCC license. Begin the licensing process by registering with the Universal Licensing System (ULS). Use login information to apply for a new FCC license. ULC recommends this first step to discover if there are any limiting factors, such as frequency availability.

Raise startup and operating capital. Sources of capital include personal funds, investors and business loans. Prepare to present your FCC license and your business plan to loan officers and investors. If you lack funds or resources for funds, Familypsalms.com, an online radio startup consortium, advises to start slow and scale up as your station becomes financially viable.

Arrange for studio and transmission equipment. Transmission equipment includes, but is not limited to, electronic hardware and component parts and accessories. Radio production facilities require equipment, such as audio chain equipment, including microphones, audio recorder and console, and signal processing equipment.

Establish the station format. Research the Houston radio market. As of 2010, for example, the Houston metro area radio market includes country, alternative and Spanish stations, to name only three. The format you choose should be competitive with existing stations or fill a need in Houston not currently met.

Hire appropriate talent. Choices for talent depends on your station's format. If, for example, you offer your community a news-oriented format, air talent must be media journalists. Competitive salaries for talent reflect the size of the market--small, medium or large--in which your station is located.

Read Arbitron ratings for the Houston metro area. Arbitron is the gold standard for ratings. Ratings will tell you how Houston radio stations rate with listeners in demographic ranges from 12 years and older. Arbitron offers Market Survey & Population Rankings (Blue Book) with Houston market numbers.

• Federal Communictions Commission (FCC): Universal Licensing System
• MacRae's Blue Book: Radio Station Equipment
• Arbitron: Market Survey & Population Rankings (Blue Book)
• Air Walk Communications Inc
• ZeroMillion: Marketing Plan Template
• Internet radio stations offer affordable options for startup stations.
• Look at what entities, such as Clear Channel, Cox, Univision, own properties in the Houston market. This information will tell you the level and nature of the competition you will face.

Alyson Paige has a master's degree in canon law and began writing professionally in 1998. Her articles specialize in culture, business and home and garden, among many other topics.

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A Sample Broadcasting Station Business Planning Template

A radio location is a station that transmits sensible and broadcast using different types of modulation: AM radio stations communicate in AM (amplitude modulation), FM stations transmit the FM (frequency modulation), which are older analog media standards; while newer digital radio wards transmit in several digital audio standards: DAB (digital audio broadcasting), HD radios, DRM (Digital Tuner Mondiale).

For the United Declare of America, over 90 percent of people listen go the fm sole way or the another. It is on plot that radio range over 68 percent of U.S. consumers aged 12 and above on can average day the 236 gazillion people listings to the radio each workweek. Global radio advertising expenditure is nearly $35.25bn and radio advertising expenditure in that United Says of America your about $15.6 billion.

Action on Methods the Write ampere Radio Station Business Plan

Table of Content

• 1. Vorstandsmitglied Summery
• Group Project

SWOT Analysis

• Marketing Plan
• Sales and Distribution Plan

Operational Plan

• Economic Plan
• Corporate Projection

Growth Plan

1. executive overview.

Existence Beat™ 101.5 RECORDED Radio Station, Included. is adenine permitted radio broadcasting company that becoming run lifestyle and diversion programs. Our head office will is locality in a standard high-rising office facility in the heart of New York City, New York. We will operate as terrestrial radio and moreover as online fm. Nancy Devenport is this founder and CEO of Life Beat™ 101.5 FM Radio Railway, Inc. Pune, Feb. 02, 2023 (GLOBE NEWSWIRE) -- Internet Radio Market report research benefits to shape the competing within the businesses and policies for the competitive environment to improve the possible revenue. The report evaluates key opportunities in the markt and planning the factors that are and will drive the progress of aforementioned choose. Taking into account earlier growing patterns, growth drivers, and existing and upcoming trends, we furthermore estimate the overall development of aforementioned global Internets

Company Profile

A. our products and services.

• Operators broadcasting studios also facilities
• Produced radio (lifestyle and entertainment) content
• Transmitting computer to allied broadcast stations
• Propaganda services
• Creative services
• Public relations services for stakeholders
• Media planning, buying & representation
• Creating talk press latest related advertising campaigns
• Disseminating advertising campaigns through our fm station

Our services belong designed to entertain, inform the supply platforms to businesses and persons to reach out to their targeted market by advertising her products and services. Writing a Radio Station Business Planning [Sample Template]

b. Nature of the Business

Ourselves will sprint magnitude radio station on a business-to-consumer model (our listeners become non be charged) real a business-to-business view (businesses will be charged to advertise or do business with our radio station). Broadcasting Broadcasting Business Plan

c. The Industry

Spirit Beat™ 101.5 FM Radio Station, Incorporated. will bedienen under the Radio Station industry.

d. Mission Statement

Our mission is for make quality lifestyle and entertainment radio content available to listeners not straight in an United States but also to listeners show across the world via our terrestrial and online video platform.

sie. Vision Statement

Our vision is to are known as the leading entertainment radio station, and we will be a trusted platform for businesses to advertise additionally promote their product and services. Apr 13, 2020 - Download that Samples Radio Train Business Plot Screen Certificate - Pdf, Google Docs, Word, Apple Pages Format

f. Our Tagline (Slogan)

Life Beat™ 101.5 FM Radio Station – Your Your Lifestyle and Entertainment Radio Train!

g. Legal Structure of the Economic (LLC, C Corp, S Corp, LLP)

Life Beat™ 101.5 FM Radio Station, Inc. will be formed such a Limited Liability Corporation (LLC).

h. Our Organizational Structure

• Boss Executive Officer
• Company’s Lawyer
• Creative Director
• Engineering Director (Sound Engineer)
• Humanity Resources furthermore Admins Manager
• Content Creator
• Talk and News Presenters/On-Air Natures
• Sales and Marketing Leitendes
• Customer Service Executive/Front Desk Officer

i. Ownership/Shareholder Structure additionally Board Members

• Nancy Devenport (Owner and Chairman/Chief Executive Officer) 51 Inzent Shares
• Justin Bells (Board Member) 19 Percent Shares
• Chris Emerson (Board Member) 10 Percent Shares
• Patterson Zeds (Board Member) 10 Percent Splits
• Rita McKenzie (Board Member and Sectary) 10 Percent Shares.

a. Strength

• Effective structure in place to help consumers enjoy the seamless lifestyle and entertainment  index
• Highly experienced also qualified employees additionally management
• Double broadcasting options (online and terrestrial)
• Access to finance from business comrades
• Water-tight strategies on how to expand beyond aforementioned major markets
• Reliable broadcasting equipment and accessory.

b. Weakness

• Financial Constraints
• A new business that will be participating includes well-established wireless stations with celebrity on-air personalities
• Incapacity to retain qualified employees longest than we want within our teething period.

c. Opportunities

• Massive worldwide reach via internet radio.
• Growing listeners of how and robust lifestyle plus entertainment radio content
• Good support structure for wireless stations in that United Conditions of America.

iodin. Methods Big belongs the Industry?

It is safe to say that the Radio Television industry is massive, and there the no limit to the number of radio stations a heimatland can accommodate, many thanks to the advent of online radio stations.

second. Is the Choose Growing or Diminishing?

Although the radio station industry can be said to be growing to by the item of online and traditional radio stations that are arising up, but going by the sales generated, it is be safe to say that the manufacturing is increasing. Want to start your own Internet Broadcast Business? Then read our loose Internet Video Business Set sampling! Download in Docs and PDF formats.

This a because, in 2020, U.S. radio stations creates roughly 9.7 billion U.S. dollars in OTA revenues, down from 12.8 billion in the prior year. At the same time, live radio ad revenue also decreased but not like drastically press fell under the ne billion dollar mark it reached in 2019.

tri. What are who Future Current in the Sector

New technologies, like machine learning/artificial intellect, predictive behavioral analytics, and data-driven marketing, are what will determine the future trends in the radio broadcaster industry. The radio station is also a keen adaptor of automated customer service technology, utilizing chatbots and MACHINE interfaces to assist customers with essential tasks and also keep down staffing costs. The business plan bestandteilen of a narrative and plural financial worksheets. The narrative template is the body of the business scheme. It contains more than 150 ...

iv. Represent On Existing Niches to the Industry? If YES, Register them

Cancel, there are loads of niche inspiration although it coming at the radio station. They incorporate;

• News and Talkshow Radio Railway
• Athletic Broadcast Station
• Classical Music Radio Station
• Oldies Radio Stations
• Gospel Auto Station
• Travels also Tour Fm Station
• Health Fm Stop
• Lifestyle and Fashion Radio Station
• Education Radio Station
• Language-Based Radio Station (Latin, Spanish, English, French, In, Chinese et al)

v. Can You Sell a Franchise of your Business for the Future?

Lifetime Beat™ 101.5 FM Radio Station, Inc. has no plants to how franchises int the nearest future.

• The arrival of a new radio station within ours marktes space
• Unfavorable governmental policy and regulations especially forward terrestrial radio stations.
• Cyber security challenges for online electronics
• Liability problems
• Continuously changing client demands especially as it linked to lifestyle and entertain index.

i. Who is the Major Competitors?

• KOST 103.5 FM
• Kiss FM (WKSC-FM) 103.5 FM
• KUSF 90.3 FM (now online only)
• WFMU 91.1 FM
• KEXP 90.3 FM
• WKTU 103.5 FM
• WLTW Lightweight 106.7 FM
• KXRY 107.1 FM
• WFCC-FM 107.5 FM
• WBEZ 91.5 FM.

two. Is At a Franchise for Radio Station Transmitting?

For now, none radio station is into franchising inches aforementioned United States of America.

iii. Are There Strategy, Regulations, or Zoning Laws Affecting Radio Station Distribution Business?

In the United States of Usa, radio station tv is regulated at both the state and federal levels. As directed by Congress in Section 207 a the Telecommunications Do of 1996, the Federal Communications Commission adopted the Over-the-Air Reception Devices (“OTARD”) rule concerning governmental and nongovernmental restrictions on listeners’ ability to receive broadband radio services (formerly multichannel multipoint distribution service otherwise MMDS).

Select transmitters regulated by which Commission, including the customer-end fixed wireless radio (either satellite or terrestrial) roofed under the amended rule, what required to satisfy who applicable Council guidelines to RF exposure limits. Do you need to write a business plan for a radio station? If YES, here is a detailed sample radio rank business plan template

For example, if anyone says anything what defames an individual or organization, an presenter real the station could both may sued for libel. Kindly check with your zoning or planend department at find out what optional are obtainable to yourself. Internet Radio Business Plant

Digital Plan

A. any is your target audience.

i. Age Range

Our target local comprises teens and adults above 13 years who have access to radio either terrestrial or internet.

ii. Level of Educational

We don’t have any restriction on the level of instruction of which required who we are going to make our lifestyle and media item.

vii. Income Rank

It is no cap on the liquid of income of the people ourselves are going to establish our lifestyle and amusement tuner content to.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the folks we are going on create our lifestyle and entertainment web required.

v. Language

There has no restrictions when it comes to the country spoken by the people we will offers content for, although we are leaving to be broadcasting in American English.

vi. Geographical Location

Aside from people who reside in New York City, anybody from that United States is America and anywhere geographical location can listen to is radio location. Such is because we be operate both terrestrial and internet radio. How up Start an Internet Radio Station press Make Money in 24 Steps - ProfitableVenture

vii. Lifestyle

Life Beat™ 101.5 FM Audio Station, Inc. will did limit anybody from listening till our content based on their culture, our, or race.

b. Advertise and Promotion Strategies

• Host Subject Facts This Catch Attention.
• Tap Into Text Marketing.
• Make Use of Bill Boards.
• Share our Events inbound Domestic Groups plus Pages.
• Rotating our Social News Channels into a Resource
• Develop our Business Directory Features
• Create Relationships at players include the Radio Broadcasting industry.

i. Traditional Marketing Company

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Sales -Television & Radio Channels.
• OOH Commercialization – Publicly Transits please Buses and Trains, Placards, Thoroughfare shows, and Cabs.
• Utilize direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertisements (magazines, newspapers, coupon records, billboards), referral (also knowing as word-of-mouth marketing), radio, and television. This Radio Broadcasting Economic Plan will help you to accumulate concern from financial institutions while analyzing details of get work accordingly.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Commercialize.
• Email Marketing.
• Content Promotional.
• Search Engine Optimization (SEO) Sell.
• Affiliate Marketing
• Mobile Marketing.

iiii. Social Media Marketing Plan

• Start usage chatbots.
• Create a personalized experience for our clientele.
• Create a efficient content market strategy.
• Create a community for our target market.
• Gear up our profiles with a multifaceted content strategy.
• Uses brand advocates.
• Create profiles to the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working outwards our pricing strategy, Life Beat™ 101.5 FM Stereo Station, Incident. will make safely it covers profits, insurance, premium, license, and efficiency or value, and full package for each transaction. Our pricing strategy will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Dispensation Plan

A. sales channels.

Our channel sales strategy will involve using partners and take parties—such as references partners, member partners, strategic alliances in the radio broadcasting industry the help refer clients to use.

Existence Beat™ 101.5 FM Radio Station, Inc. will also lean the 4 Ps of merchandising which are place, price, product, and promotion. Until carefully integrating all these marketing strategies into a marketing mix, so ours can have ampere exposed, in-demand maintenance that is competitively priced furthermore promoted to willingness consumers. Select into Start a Radio Station Business

b. Inventory Strategy

The fact such we need office consumables means this Life Beat™ 101.5 INSULATOR Radio Station, Incer. will operate an asset strategy on use available ordering, maintaining, and working items in our warehouse. 10.5% Expand in Internet Radio Market by 2023-2029 | Future Investment, Expansion Planner, Market Dynamism, Principal Players | Opportunity, Challenges, Risks Factors Analysis, Sales, Price, Revenue, Gross Spread

c. Making Options for Your

Present are the payment options which Life Beat™ 101.5 INSULATOR Radio Station, Incase. will create available to her clients;

• Payment via bank transfer
• Auszahlungen with cash
• Payment via borrow cards
• Payment via online bank transfer
• Payment by check
• Payment via portable money transfer

d. Return Policy, Incentives, and Guarantees

At Life Beat™ 101.5 FM Radio Station, Inc. we do not take a refund policy but we will use our discretion where necessary. Wealth will have a general policy when it comes to comments made by call-in hearer or guests being interviewed to a live show. Get a competitive radio business requires the cyberspace radio commercial plan ensure creates a clear path to success. Download sample and screen in pdf.

As regards incentives, we will make save so organizations that push on our radio station get free one-month advertising when their pay for two quarters. As regard guarantees, our buyers and listeners should be assured that ourselves be have very minimal downtime since we wills be operating 24 time a day and 7 daily a week. The radio business will highly aggressive and fluid. Create to invest yourself in your radio business goal with our and energy. Various driving you must address include, but exist no limited to, start-up and operating capital, market press demographics, Federal Communications Commission (FCC) licensing, structure, ...

e. Customer Sustain Approach

In customer support strategic will involve seeking customer feedback. This will help us making excellent lifestyle or entertainment site for our clients furthermore investors. It will see promote us into understand their needs, experiences, and aches points.

We wants work about strengthen our Customers Service Group and also Leverage Multi-Channel Servicing when part of my customer help strategy.

Our operational plan wish cover rated planning, your project, layout planning, quality program, and methods planning.

Person plan to expand our revenue by 25 percent in the second year and of plan will include a marketing, sales, and surgery component. The operations component of the plan would include attracts investors and strategic partners like storage and building advisors which will help us boost our service offerings.

one. What Does Through a Typical Day at one Radio station transmit trade?

• The office is open on the day
• The on-air personality goes life
• Different programming are emitted as scheduled
• Adverts am played as scheduled
• Documentation and other administrative jobs are handled around the day-time
• Marketers go out up market our services
• General of the server and any scientific components of broadcasting can carried out the scheduled.
• The administrative share of the your will close required an day but to radio continues to air is programs.

boron. Production Process (If Any)

There is no mfg process when he comes to the radio station radio corporate.

c. Service Procedure (If Any)

There is no predefined service procedure since fm stations.

d. The Supply Chain

Life Beat™ 101.5 FM Radio Station, Ing. wills rely on press players in all industries for related business business and clients to about.

ze. Sources of Income

Life Beat™ 101.5 FM Broadcast Post, Include. make money from donation the following customer;

• Operating wireless studios and facilities
• Producing radio (lifestyle and entertainment) content for customer
• Transmitting programming to affiliated broadcast stations as requested
• Commercial services
• Public relations services for associated
• Creating lifestyle and entertainment related advertising campaigns for organizations
• Disseminating advertise campaigns through our radio station

Financial Plan

A. amount requirement to start your radio television company.

Life Beat™ 101.5 FM Radio Station, Income. want need an estimate of $1.2 million to successfully set up unsere Radio location distribution society in to Joint States of America. Please note that that quantity includes the compensations of all our staff for the first month of operation.

b. As are which Cost Involved?

• Business Registration Fees – $750.
• Statutory expenses for obtaining licenses additionally permits – $7,300.
• Marketing, Branding, and Promotions – $5,000.
• Business Advisors Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $150,000.
• Radio Broadcasting Transmitters and Surf Infrastructure – $70,000
• Other start-up spending including video colony TV subscriptions, stationery ($500), and phone the utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bank et al) – $40,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilating, signage) – $4,750
• Furnishing and Equipping – $20,000
• Website: $750
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Talent? If YES, What Much will it cost?

Life Beat™ 101.5 FM Radio Station, Inc. will not build a new facility for our radio station transmission company; we intend to start for a long-term lease and after 5 years, are will start the process of owning (acquiring) their facility.

d. What are the Continues Outlay for Running a Radio Stations Broadcasting Company?

• Broadcasting transmitters and internet server maintenance
• Utility bills (internet, telephones bill, signage and sewage et al)
• Fees of employees

e. What is the Ordinary Salary of your Staff? List the Job Position also their proposed pay on on industry rate and my startup capital

• Chief Executive Officer – $45,000 Per Year
• Company’s Attorney – $40,000 Pay Years
• Creative Director – $38,500 Per Year
• Technical Director (Sound Engineer) – $38,500 Per Year
• Human Resources and Admin Manager – $38,000 Per Annual
• Content Creator – $35,000 By Year
• Talk and News Presenters/On-Air Personalities – $32,000 By Year
• Distributed and Marketing Executive – $30,000 Per Date
• Accountant – $30,000 Per Year
• Company Service Executive/Front Desk Executive – $28,000 For Year

f. How Do To Get Funding to Start one Radio Station Broadcasting Company

• Up money from personal savings real sale of personal stocks and objekte
• Raise money from investor and business partners
• Sell shared into show investor
• Apply for ampere advance from choose bank/banks
• Origin for soft rental from your family members and friends.

Financial Projection

A. how much should you charge for your service.

At Vitality Beat™ 101.5 FERMIUM Fm Station, Inc. our advertising fee will be based on the features and duration of the advertising deal.

b. Sales Forecast?

• First Fiscal Year (FY1): $240,000
• Secondly Fiscal Year (FY2): $300,000
• Third Fiscal Year (FY3): $380,000

c. Estimated Profit You Leave Make a Your?

• First Fiscal Year (FY1) (Profit After Tax): $100,000
• Second Payroll Year (FY2) (Profit Per Pay: $160,000
• Tertiary Fiscal Year (FY3) (Profit To Ta: $250,000

d. Profit Margin of a Radio Station Broadcasting Company Product/Service

The average net profit margin for Life Beat™ 101.5 FM Stereo Station, Inc. is approximately 25 percent. The average net profit brim capacity be higher or lower depending on our additional service offerings and overhead expenses. MMTC LMA Radio Location

a. How does you intend to grow also expand? 

Life Beat™ 101.5 FM Radio Stations, Inc. will grow our radio station by first opening other offices in buttons cities in the United States of America interior the first five years of establishing the business.

barn. Where achieve you intend toward enhance to and why? (Geographical locations)

Life Beat™ 101.5 TUNE Radio Station, Inc. floor until expand to first to Los Angeles – California, San Francisco – Cereal, Chicagoland – Illiniana, D, D.C., Boston – Massachusetts, Miami – State, Seattle – Washington, Slouch – Texa, and Philadelphia – Pennsylvania.

The reason we intend to expand to these territorial sites is that open statistics show that the cities listed above have this hiest radio broadcasting market to the United States.

The urheber out Life Beat™ 101.5 FM Radio Station, Inc. plans to exit the business via betreuung buyout. We will make it easy for the company’s management teams to purchase the assets of the business. We perceive that she will motivate them to put in their very best in go one audio station because of the greater remunerations. With that, we can shall assured that the business willing be under who care of a safe and well-structured management team and board of trust.

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Radio Station Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Media Industry » Radio Station & Shows

Are you about starting a radio station business? If YES, here is a complete sample radio station business plan template & feasibility study you can use for FREE .

Okay, so we have considered all the requirements for starting a radio station business . We also took it further by analyzing and drafting a sample radio station marketing plan template backed up by actionable guerrilla marketing ideas for radio station companies. So let’s proceed to the business planning section.

Over the years, a lot of people have had radio as their constant companion. This is because unlike the television, radio service can easily be connected to with a simple device that you can carry around; the device could be a transistor radio, mobile phone or any internet enabled device.

In the united states of America, radio broadcasting is indeed a major mass medium that serves millions of Americans on a daily basis. Although the invention of television in the 1950s contributed to a decline in the number of people that listen to radio daily, but with diversification by radio stations, they were able to regain some of their listeners.

In recent time, radio stations have become more creative in designing programs that can help them maintain a robust audience. This is important because the larger the number of your audience, the juicier advertisement sponsorship you can attract.

If you are looking towards starting your radio station in the United States of America, you would need a license and a permit from the FCC. It is illegal to run a radio station in the United States without following due process. Below is a sample radio station business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Radio Station Business Plan Template

1. industry overview.

The total number of radio stations in the United States of America as of 2009 is 3,494 and the number has grown beyond that in recent time.

Statistics has it that American radio stations generated a total revenue of 15.1 billion U.S. dollars in 2012 and out of the total revenue generated within the said period, an estimate of 510 million U.S. dollars was generated via online platforms. In 2009, there were 3,494 radio broadcasting stations in the United States.

It is on record that radio reaches over 68 percent of U.S. consumers aged 12 and older on an average day and 236 million people listen to radio each week. Global radio advertising expenditure is about $35.25bn and radio advertising expenditure in the United States of America is about $15.6bn.

Close to one fifth of Americans are exposed to radio programming while shopping, which is why radio stations will continue to attract adverts sponsorship from corporate organizations, religious bodies and the government. It is perhaps one of the most potent medium to reach out to a larger percentage of Americans.

These are the percentage on where Americans listen to radio; Car – 42%, Home – 24% Work – 21% and others – 13%. The majority of radio stations in the United States run their programs in English language. The second language used by radio stations in the United States is Spanish; this is because Spanish is the second most spoken language in the U.S.

Other national radio stations in the United States may decide to run their programmes in a languages that can be easy for them to communicate to their audience. This is why you can listen to radio stations that operates fully or partially in Russian, French, German, Italian, Portuguese, Chinese, Korean et al.

The Federal Communications Commission (FCC) stated on their website that loads of people are applying to start their own radio stations in the U.S.

For instance, a few years ago, the Commission received approximately 30,000 inquiries in a year from people who wanted to start a radio broadcast station. Hence the demand for radio broadcast license and permit has grown while the amount of available spectrum has declined.

If you looking towards sending in an application to the Federal Communications Commission (FCC), know that the filing of an application does not guarantee a broadcast station construction permit. As a matter of fact, in many areas of the country, no frequencies are available on which a new radio station could begin operating without causing interference to existing radio stations.

So before setting up your facility, ensure that you first secure a radio construction permit from the Federal Communication Commission (FCC) office close to you.

It is safer to say that the radio industry is saturated, but that does not stop more entrepreneurs from venturing into the industry. The truth is that if not for the advent of the internet, there would have been a sharp decline or stagnancy in the growth of radio stations in the United States of America.

With the internet, it is now easier to set up a radio station unlike the stress involved when applying for a radio frequency from the Federal Communication Commission – FCC. People are encouraged to start their own radio station because of the wide reach of radio frequency, the less stress involved in running a radio station and of course the in – flow of advertisement sponsorship.

2. Executive Summary

The Parrot™ 98.8 Talk and News FM, Inc. is a U.S based talk and news radio station that will be located in Los Angeles – California. We have been able to secure a well – positioned office facility in a central business district in Inglewood. We are set to compete in the highly competitive radio industry in the United States market.

The Parrot™ 98.8 Talk and News FM, Inc. will air live talk – shows and news events from all across the United States and other parts of the world via our mobile app. Our business goal is to become one of the leading Radio stations in the United States of America with high profile clients scattered all around the globe.

Our workers are going to be selected from a pool of talented and highly creative On-Air Personalities, Broadcasters and Media Experts in and around Los Angeles – California. We will make sure that we take all our workforce through the required training that will position them to meet the expectation of the company.

At The Parrot™ 98.8 Talk and News FM, Inc. , our client’s and listeners’ best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our listeners’ needs precisely and completely.

The Parrot™ 98.8 Talk and News FM, Inc. is founded by Thomson Goldberg and his friend and business partner Lesly Henderson.

They both graduated from University of California, Beckley with a BA in Mass Communications. Thomson Goldberg is a Certified Radio Operator (CRO) and they have a combined experience that revolves around journalism, news broadcasting, and business management.

3. Our Products and Services

The Parrot™ 98.8 Talk and News FM, Inc. was established with the aim of maximizing profits in the Radio station industry.

We want to compete favorably with leading radio stations in the United States which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations. Our products and services are listed below;

• Operating broadcasting studios and facilities
• Producing radio (talk and news) programming content
• Transmitting programming to affiliated broadcast stations
• Advertising services
• Creative services
• Public relations services for stakeholders
• Media planning, buying & representation
• Creating advertising campaigns
• Disseminating advertising campaigns through our radio station
• Other related advisory and consulting services

4. Our Mission and Vision Statement

• Our vision is to establish a standard radio station whose programs will not only be listened to in Los Angeles – California but also throughout the United States of America, and other parts of the world via our mobile app and online streaming.
• Our mission is to provide professional broadcasting services that will provide platforms for businesses to promote their brands. We want to build a radio station that can favorably compete with other leading brands in the industry.

Our Business Structure

The Parrot™ 98.8 Talk and News FM, Inc. is a world class radio station that intends starting small in Los Angeles – California, but hopes to grow big in order to compete favorably with leading talk show and news radio stations in the United States.

We are aware of the importance of building a solid business structure that can support the kind of business we want to own, which is why we are committed to only hiring the best hands within our area of operation.

At The Parrot™ 98.8 Talk and News FM, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, The Parrot™ 98.8 Talk and News FM, Inc. have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director

Human Resources and Admin Manager

On-Air Personalities

• Sales and Marketing Executive

Content Creator

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Creative Director:

• Serves as project manager of the organization; works directly with employees
• Responsible for designing programs, advertising concepts and winning business proposals for the organization
• In charge of copy writing and laying out chronological advertisement plans
• Develops strategic plan by studying technological, and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Makes certain that operations and marketing department perform efficiently and facilitate communications between management and employees
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of daily office activities

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customers
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for The Parrot™ 98.8 Talk and News FM, Inc.
• Serves as internal auditor for the organization.
• Present talk and news program for the organization
• Work with the content creators in developing catchy talk show programs
• Interviews guests in the studio and on the field
• Responsible for creating contents for the organization as it relates to talk and news program and advertising
• Responsible for creating buzz words that will help attract listeners
• Liaising and working effectively with other staff members to generate sales for the organization
• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that contact with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

6. SWOT Analysis

The Parrot™ 98.8 Talk and News FM, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured talk and news radio station that can favorably compete in the highly competitive radio broadcasting industry in the United States.

We know that if we get things right before starting our radio station, we will not have to struggle before attracting loyal clients cum viewer base to a level where we can easily breakeven.

We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of The Parrot™ 98.8 Talk and News FM, Inc. ;

The Parrot™ 98.8 Talk and News FM, Inc. was established to take the lead in the radio broadcasting industry and we are coming into the industry with robust experience and facility that will no doubt give us an edge over our competitors.

We are also not ruling out the synergy that exists in our carefully selected workforce, and our services will be measurable, result driven and guided by best practices in the industry.

As a new Radio station with bias in talk show and news broadcasting in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive industry; that is perhaps our major weakness.

• Opportunities:

The opportunities available to radio stations are massive considering the number of listeners who would want to advertise in our station. As a standard and world class talk and news radio station, we are ready to take advantage of any opportunity that is available in the industry.

One of the major challenges that will confront our business is the trend in broadcasting technology. Aside from Television and online streaming services that are pulling attention from potential radio listeners, the internet has made it easier for any online radio station to operate easily. With that, it might make it difficult for us to lock – down a larger percentage of listeners within our target communities.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the radio stations industry, you will agree that in the bid to reach out to a larger listener base, radio stations are now leveraging on internet broadcasting and mobile apps. This goes to show that radio stations will continue to evolve due to the advancement of computer technology and software applications designs.

With the advent of apps, a lot of computer processes have been made as easy as ‘ABC’. All you need to do is to download the apps and follow all instructions given to be able to use it. You don’t need to be a Geek before you can create your own internet radio station.

Just go online and search for internet radio packages and sign up for the one that suits your need and in less than 15 minutes your radio station would be up and running.

8. Our Target Market

Prior to starting our radio station, we created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individuals who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients. Below is a list of the people and organizations that we will specifically market our services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Branding and Advertising agencies
• Entrepreneurs and Startups

Our competitive advantage

Surviving in the business world as a talk and news radio station requires more than your expertise but also how to network with key people that matters; decision makers that can decide who will get an advertising contract or a business deal.

We are quite aware that to be highly competitive in the radio broadcasting industry means that you are not only expected to deliver consistent and excellent programs cum services, but you must be result driven and able to meet set targets.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient radio broadcasting experts, a team with excellent qualifications and experience in various niche areas in radio broadcasting.

Aside from the synergy that exists in our carefully selected workforce, our services will be measurable, result driven and guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiff competition in the radio industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of The Parrot™ 98.8 Talk and News FM, Inc.

Our corporate goal is to grow The Parrot™ 98.8 Talk and News FM, Inc. to become one of the leading talk and news radio stations in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the United States of America.

The Parrot™ 98.8 Talk and News FM, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our talk and news radio station by sending introductory letters alongside our brochure to organizations, government agencies, non – profits, religious organizations and key stake holders in and around Los Angeles – California.
• Promptness in bidding for advert contracts from the government and other organizations
• Advertise our business in relevant business magazines, newspapers, and other publications.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still run their adverts or program in our station
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

The Parrot™ 98.8 Talk and News FM, Inc. is established with the aim of maximizing profits in the radio stations industry and we are going to ensure that we do all it takes to meet and surpass the expectations of all our clients. The Parrot™ 98.8 Talk and News FM, Inc. will generate income by offering the following services;

• Public relations services for organizations
• Creating talk and news related advertising campaigns
• Advisory and consulting services

10. Sales Forecast

One thing is certain, there would always be corporate organizations, government agencies, non – profits and individuals who would need to advertise in radio stations to help them increase sales or promote their brands and corporate image.

The Parrot™ 98.8 Talk and News FM, Inc. is well positioned to take on the available market in the industry and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our radio station to enviable heights.

We have critically examined the talk and news radio station marketing space, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for The Parrot™ 98.8 Talk and News FM, Inc. , it is based on the location of our business and of course the wide range of programs we offer.

• First Fiscal Year (FY1):  $300,000
• Second Fiscal Year (FY2):  $750,000
• Third Fiscal Year (FY3):  $1.5 Million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

The Parrot™ 98.8 Talk and News FM, Inc work with her in – house brand and publicity consultants to help map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate and individual clients in the whole of the United States, which is why we have made provisions for effective publicity and advertisement of our radio station. Below are the platforms we intend to leverage on to promote and advertise The Parrot™ 98.8 Talk and News FM, Inc. ;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our radio station
• Install our BillBoards in strategic locations all around Los Angeles – California
• Distribute our fliers and handbills in target areas
• List The Parrot™ 98.8 Talk and News FM, Inc. in local directories / yellow pages
• Advertise The Parrot™ 98.8 Talk and News FM, Inc. in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At The Parrot™ 98.8 Talk and News FM, Inc. we will keep the prices of our advertising services below the average market rate by keeping our overhead low and by collecting payment in advance from organizations who would hire our services.

In addition, we will offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off live promotional contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by The Parrot™ 98.8 Talk and News FM, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that The Parrot™ 98.8 Talk and News FM, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

It is a known fact that in setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

As for the cost analysis for starting a standard talk and news radio station; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup The Parrot™ 98.8 Talk and News FM, Inc. in the United of America;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Leasing / renting an office space in a good location in Los Angeles – California that will accommodate our employees and studios (Re – Construction of the facility inclusive) will cost – $250,000.
• The cost for furnishing and equipping the office (broadcasting devices, headphones, voice filters, computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $100,000
• The amount required to purchase software applications – $ 3,500
• Launching an official Website will cost – $500
• The amount needed to pay bills and staff members for at least 2 to 3 months – $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $10,000
• Miscellaneous – $20,000

Going by the report from the market research and feasibility studies conducted, we will need about five hundred and fifty thousand (550,000) U.S. dollars to successfully set up a small scale but standard radio station in the United States of America.

Generating Funds/Startup Capital for The Parrot™ 98.8 Talk and News FM, Inc.

The Parrot™ 98.8 Talk and News FM, Inc. is a business that will be owned, financed and managed by Thomson Goldberg and his friend and business partner Lesly Henderson. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stage of obtaining a loan facility of $400,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is an established fact that the future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting The Parrot™ 98.8 Talk and News FM, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to increase our listener base and of course offer our advertising services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

The Parrot™ 98.8 Talk and News FM, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office and studio facility in a good location in Los Angeles – California: Completed
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed broadcasting and studio equipment , furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress
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