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When it comes to direct selling, one of the most popular methods is party plan selling. Most of the direct selling companies follow this method of marketing because not only is it an extremely convenient way of promoting the company as well as the products, but a great way of getting leads and sales too.

What Is a Party Plan?

Party plan is essentially typically a home party, where the sales representative of the company use the party business model to offer their products for sale. Under this model, anyone can host a party for the company by taking an appointment with the sales rep.

The host of the party then invites her guests where the sales rep will demonstrate and sell the products. Most party plan companies follow the multi-level marketing business model, where the sales reps receive commissions from their personal sales and also commissions from sales of downline members in their team.

The party plan business model has been successfully used by women to sell products to women such as jewelry, cosmetics, kitchen utensils, wine, lingerie, etc.

How Does Party Plan Work?

In the party plan method of marketing, the sales representatives of the company, who are mainly women, approach other women to get them to host a party or social event in their homes. The sales rep will demonstrate the products of the company during this social event and also offer the products for sale to the guests. In return, the hostess will be given gifts and some of the amount made from the products sold. All the guests will also receive a token item as an incentive for attending.

At the party, the sales rep will display and demonstrate the products of the company and will take orders from the guests. Usually, the sales representative receives a commission on the sales. If the sales rep has recruited other people into the company, then she will also receive a commission on the sales of her recruits.

History of Party Plan

The party plan was a concept invented by Norman Squires for Stanley Home Products in Westfield way back in the 1930s. However, the concept was popularized by Brownie Wise, who used this method to market the products of Tupperware and Tupperware is considered to be a pioneer of the party plan model of marketing.

In the 50s, Tupperware saw the need for women to have a place where they could meet and interact with their friends and this is when the company saw merit in the party plan biz model and decided to integrate it along with their marking plan. Tupperware parties allowed women to socialize with their friends and also earn an income in a comfortable and relaxed social environment.

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Top Party Plan Companies

When it comes to the world of beauty and makeup in the MLM niche, Mary Kay is legendary. A privately-owned direct marketing company, Mary Kay was started in 1936 by Mary Kay Ash with a small investment of just $5,000.

Today, the company has been ranked as the 6th largest direct marketing company in the world with a revenue of $3.25 billion in 2017 according to Direct Selling News . Mary Kay is headquartered in Addison and has a worldwide presence in 40 countries.

Mary Kay has been built on the core principle of empowering women and the company revolutionized the beauty world with its innovative products. And, in the year 1999, Mary Kay Ash was named as the “Texas Woman of the Century”.

Mary Kay Business Model

Mary Kay sells its products through an MLM marketing model and via a network of Independent Beauty Consultants. As a Beauty Consultant, you can earn up to 50% on all Mary Kay products you sell and also get commissions on the sales made by the people you recruit to the company.

You can earn many rewards by hosting a Mary Kay party . You can decide on the type of party, place, time and the friends you want to invite. Your guests can try before that shop and when you host a party, you can get up to 20% discounts on your favorite products, earn free products, get special offers or exclusive gifts. You can also host an online party from the comfort of your home if you wish.

Avon is a leading beauty product and cosmetics brand which was started by David McConnel in 1886. Avon promotes and markets its product range of color cosmetics, skin care, personal care, fashion, wellness and fragrances through a network of sales representatives and has been empowering women by offering economic opportunity to start their own business and earn an income.

Avon has over 6 million sales representatives worldwide and as per Direct Selling News, Avon is ranked as No. 2 after Amway as the largest direct selling company with a revenue of $5.70 billion in 2017.

Avon Business Model

You can join Avon as an independent sales representative and launch your own business at a very nominal appointment fee. When you sign up as a sales rep, you will receive a kit that has all the essentials to get you started and you can earn up to 40%* on all the sales. (*40% earnings are guaranteed only on your first order and after this, the amount may vary depending on your efforts.)

What started in the year 2004 by Heidi and Orville Thompson as a company for wickless candles and decorative warmers in Meridian, Idaho is today an international business company and according to Direct Selling News , in 2017, the company made $468 million as revenue. Scentsy is a direct selling company and is a leader in personal and home fragrances and its products are sold in 11 countries through a network of Scentsy Consultants.

Scentsy Business Model

The products of Scentsy are sold using the direct sales and party plan model. The Scentsy salesforce comprises Independent Scentsy Consultants who sell the products via home, as well as, online parties, fundraisers, trade shows and fairs. To host a party, you need to contact your Scentsy Consultant, who will bring along display products, fragrance testers and all that you require for the party.

When you sign up as a consultant, you must buy the Starter Kit for $99 or the Enhanced Kit for $149 which has everything you need to start selling. As a consultant, you can earn between 20% to 30% based on your personal sales.

The Tupperware brand was started by Earl Tupper in 1948 in Massachusetts. Tupperware is a home products brand which includes lightweight non-breakable plastic kitchen and home products which includes containers for preparing, storing and serving food.

Tupperware was the first brand which was sold through direct marketing and in the 50s, Bonnie Wise of Tupperware conceptualized “Tupperware Parties”, which became a popular method by which the products were promoted and sold. Today, Tupperware is available in over 100 countries and the products are sold through a network of over 1.9 million direct salespersons across the world. The revenue of Tupperware in 2017 was $2.26 billion according to the Direct Selling News .

Tupperware Business Model

You can earn with Tupperware by signing up as a Sales Representative. As soon as you start, you can receive a profit of around 25% on your personal sales and you can earn up to even 35% a month. Not only can you earn on your personal sale, once you begin building your team, you will receive royalties on the sales of your team members too.

Founded by Petter Mørck in the year 1975, Arbonne is a Swiss brand which started its US operations in 1980. Arbonne is into the manufacture of premium quality skin care, beauty and nutritional products which are vegan, botanically inspired, cruelty-free and sustainable. Arbonne products are not only good for you but are environmentally-friendly too.

A member of the DSA, Arbonne is a direct sales company and the Arbonne products are marketed through the network of 260,000 independent consultants. In 2017, Arbonne’s revenue was $553 million according to Direct Selling News .

Arbonne Business Model

Arbonne markets its products via its Arbonne Independent Consultants and as an Independent Consultant, you can earn via client commissions which are the profits paid on the product sales to clients (35% of the SRP (suggested retail price)) and 15% of the SRP to preferred clients. If you have a team, you also earn on the sales volume of the team and there are also cash bonuses which are available on your personal and/or team sales.

Started in 2012 by the brother-sister team, Derek Maxfield and Melanie Huscroft, Younique is a beauty and skincare company which is located in Lehi, Utah. The company was started with the goal of empowering and uplifting women across the world. The company started with its flagship product, 3D Fiber Lashes mascara, which was a huge success in the beauty world. In 2017, 60% of Younique’s stake was bought by the beauty conglomerate Coty for around $600 million, according to Reuters .

Younique Business Model

Younique is a direct sales company which sells its beauty products through a network of “presenters” who promote and market the products by direct selling and social media. You can also earn rewards by hosting a Younique virtual party and introducing the products to your friends where the can try the products and also shop.

You can host a Younique virtual party by finding a Younique Presenter to sponsor you and by simply sharing a link. You can then invite your friends to shop via the link, which you can share through text, social media or email.

To be a Younique Presenter, you need to sign up by paying a fee of $99. You will receive a starter kit of products and also your own website to get you started. When you make a sale, Younique pays in the form of royalties and when you make a sale through your website, you will receive your earnings 3 hours within making the sale, which will be deposited into your PayQuicker account. The company will give you a Younique Debit Card when your commissions reach $50. As a Younique Presenter, you can earn royalties between 20% and 30%.

The Pampered Chef

Pampered Chef was started in 1980 by Doris Christopher and has its headquarters in Addison, Illinois. The company offers tools and tips for a quicker and no-fuss cooking experience. The company provides high-quality kitchen products such as cookware, tools, foodstuffs and cookbooks and the product line consist of over 500 products. According to Direct Selling News, Pampered Chef was acquired by Berkshire Hathaway, a company owned by Warren Buffet, in the year 2002.

The Pampered Chef Business Model

The Pampered Chef is a direct seller of kitchen products and markets and sells its products through its sales force of Independent Pampered Chef consultants. The products are mainly sold via cooking shows or in-home cooking demonstrations and over 1 million cooking shows are held in the US each year.

At the in-home cooking shows, Pampered Chef independent consultants bring together people at in-home parties and help the guests use the Pampered Chef’s products to prepare the simple recipes and also share the tips and techniques to make daily cooking simpler and quicker. As a Pampered Chef consultant, you can also run your own online business via your personal website.

You can either work alone as a Pampered Chef consultant or also build a team which can benefit you both financially and personally. As soon as you start your Pampered Chef business, you can start earning immediately and can earn between 20 to 27% as commission on personal sales and when you shop, you can get a discount of up to 50% on Pampered Chef products.

Traveling Vineyard

Traveling Vineyard is a direct selling wine company in the MLM niche. The company was started in 2001 and is based in Ipswich, Massachusetts. Traveling Vineyard was bought by Robert Libby in 2010 and the company was then restructured.

Traveling Vineyard Business Model

Traveling Vineyard markets and sells their wine by in-home wine tasting. The company has over 5,000 independent sales representatives, as part of the direct selling team and these reps are known as Wine Guides. If you want to join Traveling Vineyard as a Wine Guide, you need to buy a Success Kit which costs $179.99 and consists of all the things to make your business a success.

As a Wine Guide, you will not be actually selling the Wine but only marketing it for Traveling Vineyard and you can earn up to 35% of your personal sales, which the company calls “personal marketing fee”. When you have a team, you will also get a bonus amount on your team’s sales as well. On an average, as a Wine Guide, you can earn between $80 and $100 for each wine tasting event you organize.

Boisset Collection

Boisset Collection was started by Jean-Claude and Claudine Boisset in Burgundy, France in 1961 as a small wine trade and today, is the 3rd largest wine group. The company is a leading wine producer and is present in over 80 countries. Headed by Jean-Charles Boisset, Boisett Collection is one of the leading fine wine companies in the world.

Boisett Collection Business Model

Boisett Collection is a direct selling wine company in the MLM niche and markets its products through direct sellers. You can sign up online as a direct seller or Boisset Ambassador with Boisett Collection and “Be Your Own Boss (BYOB)”. Once, you sign up and buy one of the Ambassador Business Kits, which cost between $149 and $349, you can host your wine tasting event and get your business started. As a Boisset Ambassador, you can earn up to 30% as commissions on your personal sales.

Keep Collective

Started in Sausalito, California in 2004, Keep Collective is a jewelry and accessories company. Keep Collective was started by Blythe Harris and Jessica Herrin, who are also the founders of Stella & Dot. The company is “inspired for by, created for and run by strong women” and today, Keep Collective is a billion-dollar brand.

Keep Collective Business Model

Keep Collective promotes, markets and sells its products through its Keep Collective Designers via “Design Sessions”. You can host a Design Session by partnering with a Keep Collective Designer. Usually, a Design Session is an online session, where you can share the KEEP products with your family and friends. And, as a Design Session host, you can earn free jewelry from Keep Collective.

As a Keep Designer, you can earn up to 25 to 35% commissions on your personal sales and when you shop, you can get up to 50% discount on the KEEP products. Additionally, you can also earn perks, bonuses and prizes.

Overall, the distinction between traditional network marketing and the party plan model has blurred. And, the important thing is that the party plan model has been extremely successful and is here to stay, so hop on board!

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I enjoyed reading your article. However, I would like to point out one error listed regarding the year Mary Kay Cosmetics was started was in 1963 not 1936. I am sure it was just a typo. Secondly, I would like for you to list the other companies that ranked from (#3-5). It was mentioned that Amway was #1, and Avon was #2, and Mary Kay was #6 in 2017.

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Huge List of Direct Sales Companies

MLM. Direct sales. Network marketing. Party Plan Companies.

You might already be considering going into mlm/direct sales/network marketing.

But where do you start? 

It’s not a good plan to pick the first one you see. Instead, find the one that will be the perfect fit for you.

What is the Best Direct Selling Company to Join?

When considering direct sales businesses it’s important to do your research!

I firmly believe that anyone with a pulse can find a company that is right for them.

Direct Sales is simple about sharing products or services that you enjoy.

But how do you find new companies and the right opportunity for you? This is where our listing of companies comes in.

Direct Sales Companies 2021

What you might not be able to think of is a list of direct selling companies that offer the products and services that you enjoy. It’s probably easy for you to think of some of the big direct sales businesses. Mary Kay. Avon. Tupperware.

They have been around for what seems like forever. Our parents, grandparents and sometimes great-grandparents used the products.

However, there are so many more opportunities out there, and I would hate for you to not learn about them. Your perfect opportunity by be hiding in that list of direct selling companies that you have never heard of.

This list is currently being updated for 2021. If you’d like to join the directory we also have an opportunity for you to do so…

Advertising in Our Directory:

So what I have done for you guys is done that first step for you. I have brainstormed and searched far and wide to be able to provide you with a master list of direct selling companies.

Now, I am only human, and the direct sales industry is constantly growing so my list of direct sales companies might (just might) be missing a few direct sales businesses that slipped under my radar. I’m working now to update this for a full list of active direct sales companies for 2021.

It is simply my goal to help each of you to get through this process as much as I am able.

Want to advertise your biz? List up to 3 direct sales companies, and  get a bonus free Diva Success System Planner!   CLICK HERE  for info

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Please do due diligence before joining any business opportunity. Speak with distributors in the company, including those featured here, and Google the company to see both the pros and cons of the opportunity you are interested in. PartyPlanDivas.com does not endorse any of the companies listed above and is not responsible for your experience with any company. Like all things in life, your results will vary.

With over 20 years of experience in the direct sales and online business industry, she is a dedicated professional committed to assisting individuals in growing their businesses in their own unique and personalized style. With a wealth of knowledge and expertise, Gina has been a guiding force for countless entrepreneurs, helping them navigate the dynamic world of direct sales and online business creation and management.

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The Best Direct Sales Companies Selling Food and Beverages

Author: Holly Reisem Hanna

November 6, 2020 5 Comments

The best part about these business opportunities is they’re easily doable at home a few evenings per week or month. Your commissions and earnings will be based on the amount of product you sell and the number of products your team sells.

Oh, and did I mention, there is a HUGE market for food products too! According to Statista , the total retail and foodservice sales in the US alone amounted to around 6.22 trillion dollars in 2019. Yes, that’s trillion with a T!

If you want to share your passion for food and drinks with others and earn money from home, check out these food and beverage direct sales companies!

1. Boisset Collection

The Boisset Collection offers wine connoisseurs a chance to share their passion for wine with others. Wine Ambassadors host tastings and help interested customers discover which wines would best suit their tastes. Wine Ambassador kits range in price from $1-$549, and Ambassadors receive training, education and can even earn a trip to France. Ambassadors earn 15-35 percent commission on all sales, plus team coaching commissions.

• Boisset Collection is a member of the Direct Selling Association.

Epicure sells broths, condiments, baking mixes, dips, herbs, spices, beverages, meal solutions, and cookware. To get started, you’ll need to connect with a Consultant or call their customer experience team to get signed up. I couldn’t find information on how much it costs to get started or commission rates, so you’ll need to inquire about further information.

3. Gano Excel

Founded in 1995, Gano Excel sells coffee that contains Ganoderma Lucidum, a mushroom-based herbal remedy widely used in Asian culture. It is purported to be an antioxidant and contains phytonutrients to boost concentration, focus, mental clarity, and overall well-being. You can order an Evolution Sample Pack for $10 to try the product and sign up for the business opportunity. According to their website, you sell wholesale products for retail prices, and you can earn even more money for building a team.

• Gano Excel has an A+ rating with the Better Business Bureau.

4. Java Momma

Launched in 2017, Java Momma sells organic fairtrade coffee, flavored coffee, loose leaf tea, cocoa, and accessories in a variety of yummy flavors like Sea Salt Caramel Mocha and Pumpkin Muffin. Baristas earn 20 percent commission on sales and additional commissions on team sales. Baristas must make one sale or purchase via their replicated website every three months to remain active. Java Momma offers three starter kits to choose from, ranging in price from $20-$65.

• Java Momma has an A+ rating with the Better Business Bureau, and they’re a member of the Direct Selling Association.

ONEHOPE operates under a mission to inspire their entrepreneurs to make an income while making an impact. Cause Entrepreneurs earn 25 percent commission on wine sales and additional commissions for building a team. Starter kits range in price from $29-$199, and there is also a $12 monthly fee for your website. 10 percent of your online tastings go directly to a non-profit organization of your choice.

• OneHope has an A+ rating with the Better Business Bureau.

6. Pampered Chef

One of the better known direct sales companies, Pampered Chef, sells mixes, sauces, seasonings, and enchrichables, along with cookware, kitchen tools, and small appliances. To get started, purchase a starter kit ($99-$269) and start selling online, through catalog sales, or in-person or virtual parties. Consultants earn 20-27 percent commission on sales and an additional 3 percent on team sales.

• Pampered Chef is a member of the Direct Selling Association.

7. Sipology by Steeped Tea

Started in 2007, Sipology is a direct sales company that sells premium and ethically sourced teas in flavors like Cola Tea and Sweet Salted Caramel Matcha. Sipologists earn 25-40 percent commission on sales by assisting hosts with parties, and the starter kit is $99 to get started. Sipologists must have at least $500 in sales over a three-month period to remain active.

8. Tastefully Simple

Founded in 1995 by Jill Blashack Strahan , Tastefully Simple is a direct sales company focused on delicious foods that are easy to prepare. The products offered range from meal kits to mixes, soups, snacks, meal kits, and seasonings. To become a Tastefully Simple Consultant, purchase a $99 starter kit and start earning 15-40 percent commission on sales as well as bonuses. Be sure to read my full review of Tastefully Simple here .

• Tastefully Simple has an A+ rating with the Better Business Bureau, and they’re a member of the Direct Selling Association.

9. The Gourmet Cupboard

The Gourmet Cupboard offers a wide variety of mixes and recipe solutions, including baking mixes, salad dressings, soups, side dishes, dips, beverages, slow cooker recipes, and more! Joining requires a $25 advanced payment, which can be applied to a future order. New Distributors start at the Basic Level, where they have a free affiliate website and can earn free products for every $50 spent. By hosting parties and selling products, Distributors can earn a 5-12 percent commission. They also have a wide variety of wholesale priced starter kits for new and established Distributors, ranging in price from $26-$400.

• The Gourmet Cupboard has an A+ rating with the Better Business Bureau.

10. Thrive Life

Thrive Life sells simple, clean food like fresh freeze-dried snacks, foods, seasonings, sauces, and accessories. They have two starter kits, the $100 Social Seller, and the $220 Business Builder kit. Consultants receive on-going commissions on orders and can get paid up to six levels deep for team-building activities.

11. Wildtree

Founded by a mom who was facing the conundrum of cooking for children with allergies and food sensitivities, Wildtree sells meal solutions including gluten-free, organic, peanut-free, and kosher sauces, spices, seasonings, soups, dressing, and mixes. It’s $14.95 a month (website and back-office fee) to become an Advocate, and no starter kit purchase is required. Advocates earn commission on sales and team building activities, but I couldn’t find the percentages on their website.

12. Wines for Humanity

Started by Anton Steinhart, Wines for Humanity offers a direct sales opportunity selling wines from around the globe while helping families who are struggling with rent and utility payments. Since its inception in 2007, Wines for Humanity has donated over 6.8 million dollars to charity. Wines for Humanity is open to individuals in 14 states, and the cost for their wine advisor kit is $69, with an additional $9.95 monthly fee for your website. Wine Advisors earn 17-20 percent commission on personal sales and additional bonuses and commissions for building a team.

13. WineShop at Home

WineShop at Home is a Napa Valley direct sales company that seeks to give back and support soldiers and military families. Proceeds from their Honor Blend wine go to the organization America’s Mighty Warriors. Wine Consultants purchase a business kit (starting at $25-$239) and earn 20-44 percent commission on sales and additional commission building a team.

Related content: The Best Wine Tasting Business Opportunities

One Last Word About Beverage and Food Direct Sales Companies

As you can see, there are lots of great food and beverage direct sales opportunities to choose from. Which one is the best? That’s up to you to decide, but I highly recommend testing and tasting the food products before jumping into any business. To be successful with the direct sales model, you need to have a passion for what you’re selling; otherwise, you’re going to have a difficult time convincing others to buy from you.

Do you know of any other food, beverage, or wine direct sales companies? Drop us a note; we’d love to hear from you!

Originally published October 24, 2017. Content updated November 6, 2020.

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Holly Reisem Hanna is a former nurse who decided to start a blog to make money from home while caring for her daughter. Since its inception in 2009, The Work at Home Woman has helped millions of readers find legitimate work at home jobs and business ideas. Under Holly's guidance, The Work at Home Woman was named one of the best websites for your career by Forbes two years in a row. Holly graduated from the University of Texas and has been featured in Yahoo Finance, Woman’s World Magazine, CNN, and many others.

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Reader Interactions

March 25, 2019 at 3:29 pm

I have been with The Gourmet Cupboard for a few years now. I love this special company and the food is delicious! If you would like more info. please reply.

March 26, 2019 at 10:48 am

Thanks for sharing, Meredith!

April 18, 2019 at 2:46 pm

I would like more information. [email protected]

October 30, 2017 at 5:03 pm

Thanks for putting this list together. I know some ladies who would be perfect for this and of course I’ll be sharing this with them and on social media!

It definitely sounds like a fun business!

Great share! Have a great new week. :)

October 31, 2017 at 1:49 pm

Thanks for stopping by, Cori. Glad you enjoyed the list =)

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Scentsy: Analysis of a Successful Direct-Selling Party Plan Model

Scentsy is one of the most successful multilevel marketing companies specializing in home and personal fragrance products.

With its flagship product line featuring scented wax and wax warmers, it was ranked 17 th globally in the 2022 DSN Global 100 list of top direct selling companies. The company operates primarily on a party plan model, where independent consultants promote products through social events.

This in-depth article explores everything about this party plan success story.

Table of Contents

Section 1 – the company.

This section presents an overview of Scentsy, evaluating its market performance, history, and other company details.

Overview of Scentsy (video)

Scentsy, an American multilevel marketing company, is an international leader in home and personal fragrance. Officially registered as Scentsy, Inc., a private corporation, the company is currently owned by Heidi and Orville Thompson.

The company’s flagship product line features scented wax and wax warmers as an alternative to traditional scented candles . Other products include cleaning solutions, on-the-go fragrances, laundry care, and luxurious personal care products.

Scentsy primarily operates on a party plan model, where independent consultants promote products through social events.

Market performance

Scentsy has been amazingly successful, achieving revenues worth $1.02 billion in 2021.

Currently, the company operates in roughly 13 countries, including the United States, Canada, Mexico, Germany, and Australia. It also has well over 1,000 employees serving customers worldwide.

Moreover, the company has developed licensed partnerships with several recognizable brands, like: Walt Disney World® Resort, NHL®, Harry Potter™, NFL, Marvel, Star Wars™, and The Mandalorian™. So far, the company has grown to serve almost one million customers in 2021.

Scentsy started as far back as 2003 when Kara Egan began making wickless candles in an unfinished basement, with her sister-in-law, Colette Gunnell.

After nine months, the business became so popular that they couldn’t manage it. So, they sold it to an Idaho entrepreneur, Orville Thompson, in 2004. Orville re-launched it on July 1 st , 2004 as a direct selling, party-plan company.

The company’s revenue totaled about $140,000 in its first year. And seven years later, it made $535 million.

Who founded Scentsy?

Kara Egan came up with the idea of a wickless candle business, and asked her sister-in-law, Colette Gunnell, to start the business with her.

Since July of 2003, they ran Scentsy out of an unfinished basement before selling it in 2004.

After buying Scentsy, Orville and his wife, Heidi Thompson, re-birthed it as a multilevel marketing company in 2004. They first located it in a 40-foot ocean container within a small Idaho sheep farm.

Who is the CEO of Scentsy?

The current Scentsy President, Dan Orchard, is also serving as interim CEO in the absence of the Thompsons. Orville and Heidi Thompson’s (the co-CEOs) absence is due to their role as a mission president couple within The Church of Jesus Christ of Latter-day Saints. The role will last from July 2021 to June 2024.

Who is the owner of Scentsy?

Scentsy is privately held, and owned by Orville and his wife, Heidi Thompson.

The original founders, Kara and Colette, are currently independent Scentsy consultants as well as members of the board of directors.

Where is the Scentsy headquarters?

The Scentsy headquarters is located in Meridian, Idaho, USA, within a 73-acre office space at 2701 E. Pine Ave. Meridian, ID 83642.

Company mission and charity work

Scentsy states that its mission is to bring value to the world by providing industry-leading and family-friendly business opportunities. Such opportunities feature selling of creative, artistic, and high-quality products that “Warm the Heart, Enliven the Senses, and Inspire the Soul”.

The company also supports charitable giving through the Scentsy Family Foundation. So far, Scentsy has donated over $15.5 million USD to charities worldwide.

Section 2 – Business Model

In this section, we analyze Scentsy’s business model by exploring its marketing strategy, the compensation model for its independent sales force, and overall business opportunity.

How does Scentsy market its services?

Scentsy uses a direct sales, party-plan model to market its products.

Scentsy’s independent consultants promote products to multiple customers during social events, either in-person or online. Through the company’s multilevel marketing plan, consultants earn commissions from product sales and building teams.

Scentsy compensation model explained

Scentsy’s compensation model has eight consultant ranks.

You’ll start as an Escential Consultant and advance to a Certified Consultant by achieving 1,000 points in lifetime Personal Retail Volume (PRV). Alternatively, you can buy the Shooting Star Enhancement Kit and achieve the Scentsational Start Awards to become a Certified Consultant.

Are Scentsy’s products toxic?

Scentsy states that their wax and fragrance oils are made without harmful ingredients. They are free of BPA, lead, egg, gluten, formaldehyde, parabens, nut oils, or mineral oils. Plus, their body products are made with natural ingredients like shea, sunflower oil, aloe vera, and essential oils.

Does Scentsy have a monthly fee?

The monthly fees for various consultant kits are generally optional. However, to be an active Scentsy consultant, you must be active at least once in 12 months and generate sales worth 200+ points in Personal Retail Volume (PRV) in a single month. To retain your downlines when you sponsor consultants, you must be active at least once in four months.

• Scentsy | Company Overview & News – Forbes
• Scentsy hits $1 billion in revenue in 2021 | KBOI
• Scentsy | StateImpact Idaho 
• Scentsy Income Claims Database – Truth in Advertising

Related Candle MLM companies

• Top 9 MLM candle companies worldwide

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How to Choose the Best Party Plan Software for Your Business

Party plan software.

Back in the 1940s, a woman named Brownie Wise pioneered the art of party plan direct selling for Tupperware. Friends and family members gathered at a host’s home to socialize, browse the innovative food storage products, and purchase them on the spot. Tupperware’s success inspired dozens of other companies to adopt the party plan model as an effective way to reach target audiences and present products that benefit from a demonstration or explanation. You might think that the 1950s through the 1990s were the high point of party plan selling, with companies like Avon, Mary Kay, and Pampered Chef becoming household names. However, with the advent of social media and virtual meeting tools, many would argue that now is another distinctive high point in the continuing evolution of party plan sales. Today, companies like Paparazzi Accessories, Scentsy, and Stella and Dot are taking the party plan model into the digital age with party plan software. 

Successful party plan companies market and sell products directly to customers through a mix of online, virtual, and in-home party events organized by independent sales representatives. The party plan companies arm these independent sales representatives with more than products to sell. The company’s choice of party plan software is critical, as the software automates essential business processes and facilitates the sales experience, whether it takes place in-person or digitally. 

How today’s party plan companies work

In the 2020s, successful party plan companies are finding ways to blend a high-touch sales approach with an effective – and practical – use of technology. In addition to in-home events, online sales, virtual party events, and social selling are all options in the party plan representative’s toolbox. 

Regardless of whether an event is in-person or virtual, the party plan model is a type of direct selling that focuses on selling products in a relaxed, social setting. Party plan sales representatives work with party hosts who invite their friends and family to take part in the event. In turn, the party’s host has the opportunity to earn rewards based on the number of people who attend the event and the amount of sales that are made. The rewards for party hosts are valuable and incentivizing. Examples include exclusive gifts only available when someone hosts a party or discounts on the host’s own purchases. 

The party events are built around personalized demonstrations and education about the products. Guests have the chance to experience the products through presentations, such as a cooking demo featuring kitchen gadgets being offered for sale, a makeover that highlights the benefits of the company’s cosmetic line, or a fashion show showcasing the jewelry, accessories, or clothing that the guests can buy. The objective is to highlight the products in real-life scenarios with an emphasis on how they can simplify tasks, bring value, solve a challenge, or add a sense of style for the party’s attendees.  

Following the presentation, party guests are able to ask questions and purchase the products in a comfortable, social environment. For in-person events, guests can sample the products and even buy items to take home from the representative’s on-hand inventory. Virtual events offered via platforms like Facebook or Instagram enable people to view the presentation, interact with other attendees, and ask questions from the comfort of their own home. In both cases, guests have easy access to select and purchase items, which are then shipped to them. 

Well-run party events also serve as a natural environment for party plan representatives to meet and sign-up hosts for additional parties. The relaxed atmosphere and host incentives make people interested in learning more without the party plan representatives feeling like they have to aggressively recruit.   

Setting party plan representatives up for success

Across the direct selling industry, women make up the majority –  74 percent  – of the independent sales force. Likewise, most party plan sales representatives are women who join party plan organizations as a full-time, part-time, or side gig career that has the schedule flexibility they need combined with products they are passionate about. Party plan sales are appealing to more men in recent years. Now representing 26 percent of the overall direct selling sales force, the number of men involved is up significantly from 12 percent in 2007. 

As more party events engage customers digitally, party plan companies are able to attract new representatives with tools to facilitate social and online selling. These types of tools enable representatives to broaden their reach without necessarily dedicating more time to building their party plan business. 

Fulfilling the wide range of sales representative objectives and providing tech-friendly ways to connect with customers comes down to ease, which is why the company’s choice of party plan software is crucial. The right software streamlines and automates tasks end-to-end, from booking party events and inviting guests through managing orders, shipping, and payments. 

Today, the best party plan software is a web-based application that helps party plan companies streamline functions, including e-commerce and replicated websites, inventory management, commission payouts, and reporting. For the company’s sales reps, the best party plan software simplifies what it takes to organize and host sales events, with features such as:

• A party bookings engine that makes it easy to set up events and enroll new party hosts.
• Electronic invitations for email and social media, as well as automated RSVP tracking. 
• Separate host portals with unique URLs and tracking, including host rewards qualification.
• Simplified in-person, online, and mobile ordering capabilities.
• Direct and group shipping options.
• Business-building tools like personalized replicated websites, shopping cart functionality, party-specific reporting, and order history.

Choosing the best party plan software

One of the most important factors when choosing party plan software is the provider. The best party plan software providers have experience and expertise working with party plan companies and offer software solutions designed to meet the party plan business model’s specialized needs. You should expect the party plan software to address most of your company’s needs out-of-the-box, and you should never have to change your processes to fit a software’s capabilities.  

As you explore available options, leverage resources such as reviews and provider websites to understand how different features and party plan software providers compare. For example, third-party review sites, such as Capterra’s Most Reviewed MLM Software Companies, can help you identify top-performing providers. Most third-party reviewers include party plan software providers within the broader categories of MLM (multi-level marketing) and direct selling. When reviewing the listings, look for companies with experience working with all types of direct selling companies. In addition, be aware that many review sites display “sponsored” companies at the top of the list as a default. To ensure you’re seeing the highest reviewed providers, simply change the “sort by” filter.

After identifying the top-performing party plan software providers, visit the providers’ websites to learn more. Seek a provider that can deliver the following:

• Experience:  Consider how long the software provider has been in business, along with its overall track record and profitability, as indicators that the provider will be able to meet both your short- and long-term needs. 
• Innovation:  Look for party plan software providers with a demonstrated focus on continuous improvement and innovation. The best software providers have a regular cadence for releasing new features and functionality – with upgrades for major releases provided to customers at no cost. As a benchmark, look for providers who are making 500 or more software enhancements per year. 
• New releases for customized software:  The party plan software you choose should provide most of the capabilities you need, but you should select a provider that also offers the ability to customize the solution to fit your company’s needs. The best party plan software providers will also deliver updates, bug fixes, and enhancements – without overriding any customization – as part of your standard service. 
• Live support access:  Make sure to compare ongoing service and support when evaluating software providers. User support will be critical as your company grows and your needs change over time. Seek a provider that has a dedicated team of support specialists with the expertise to answer questions and resolve any issues promptly. If a software provider offers support provided by a salesperson, developer, or owner of the company, that can be a red flag. Instead, you’ll want to work with providers with teams that are dedicated to support and easily accessible “live” via phone or online chat. 
• Testimonials and case studies:  The experience other party plan companies have with a provider can be especially insightful. The best party plan software providers will share testimonials and case studies from their current clients to give you a sense of how the software works in real-life, supporting the growth and challenges of companies similar to yours. 
• Flat-rate, fixed hosting fees:  Of course, pricing is an important consideration when choosing party plan software for your company. Look for providers that offer flat-rate, fixed hosting fees with no additional hosting fees per order or sales representative. This enables you to establish a set budget without worrying about unexpected software costs. 

From the first Tupperware parties through today’s Facebook Live events, party plan selling starts with creating a fun, comfortable atmosphere and treating people like party guests, not just customers. The best party plan software makes it easy for sales representatives to focus on delivering the party experience by engaging guests through online, virtual, or in-home sales tools. At the same time, the best software providers are also committed to innovation, ensuring that your company is able to adapt as technology and customer expectations evolve.  

At ByDesign, we specialize in MLM and party plan software solutions that help sales representatives succeed, and companies grow. To learn more, visit  ByDesign.com  or  contact us  to schedule an mlm software consultation today. 

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More From Forbes

The top five biggest deal-killers when selling a company.

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Brian Slipka is CEO of Sunbelt Business Advisors and the True North Family of Companies.

When considering the sale of a business, it can be hard to know what to expect. The journey of business transition is full of unforeseen obstacles and challenges. No deal goes off without a hitch, and any first-time business seller would have a hard time navigating the process.

A commonly asked question in the business transition industry is “How is your deal going? Has it died three times yet?” Such a question may seem pessimistic, but the reality is that the majority of business transition deals end up “falling through” at least three times before the deal is officially done. It is important to be prepared and know what to avoid when selling a business.

Here are five deal-killers to steer clear of when selling your business:

1. Negative Factors Uncovered In The Due Diligence Process

When considering an expensive purchase, every buyer does research. This does not change when it comes to purchasing a business. The buyer is looking for financial assurance and a successful future as owner of the company. If the buyer uncovers some sort of drop in profit or revenue, the deal could die.

Why You Should Stop Sending Texts From Your iMessage App

Apple ipad pro 2024 release date latest news on when it will launch, the best air purifiers for pets to help reduce allergens and odors, 2. deal fatigue.

The longer negotiations go on, the more exhausted all involved parties become. If the process drags on, both the buyer and the seller are likely to become less enthusiastic and more stressed, leading to the eventual death of the deal.

How does one help prevent deal fatigue?

• Maintain consistent, clear communication.

• Establish a realistic timeline with milestones.

• Engage proactively with the buyer.

Having a structured plan in place will limit uncertainty and help prevent a deal from going stale.

3. Funding Issues

This is one of the more obvious and serious deal-killers. As business owners receive offers on their businesses, they or their advisors must ask some pointed questions.

Business sellers should ask the buyers to explain their “capital stack.”

How much of their own cash are they investing, and are these funds already secured? If the potential buyer is a private equity group, the buyer should have committed funds. However, some buyers position themselves as private equity but are actually going to try to raise the funds after they secure a signed letter of intent. This is obviously less attractive.

How much debt do they plan to secure, and from whom? Very few buyers use their own cash exclusively. Private equity groups and strategic buyers want to leverage their equity. Understanding how much debt they are seeking will provide important insight. If a business seller has multiple offers, a buyer seeking less leverage may be a better pick and more likely to close.

It is important for a business seller to establish clear expectations early in the process and to set deadlines for the buyer to provide proof that secured funding is in place.

4. Third-Party Barriers

Third parties typically do not care if a deal closes. Here are a few third parties that a business owner must think about when selling and questions that a potential buyer is likely to ask:

• Landlords: If a business is location-dependent, potential buyers will ask whether they can take control of the lease.

• Suppliers: Buyers will ask if there are easily transferable contracts in place with suppliers. They will also ask whether suppliers will continue any favorable pricing or exclusivity that might be in place.

• Customers: If a business has contracts, a buyer, knowing that customers are one of a company’s most important assets, will ask whether they are assignable. If a business doesn’t have contracts, a buyer will ask whether there is evidence to show that customers are likely to remain loyal to the company.

• Governmental authorities: Buyers will ask whether any state or federal-required licenses will transfer.

5. Failing To Define How Much Net Working Capital Is Included

Business sellers should not accept a letter of intent without understanding what they are likely to net from the sale. To understand net proceeds, business sellers must understand what is included and excluded from the sale.

Many transactions are cash-free/debt-free transactions. The seller will keep the cash accounts and pay off interest-bearing debt.

Some businesses may require a large amount of working capital. When this is the case, buyers will typically expect a portion of net working capital to be included in the price. Failing to define how much working capital is included has killed many deals. (Net working capital is typically accounts receivable, plus inventory, minus accounts payable.)

One can never be too prepared when looking to sell a business. Both buyers and sellers deserve peace of mind when going through such a demanding process. By avoiding these five common deal-killers, sellers can significantly improve their company’s chance of being sold and better ensure the right buyer is found.

The information provided here is not investment, tax or financial advice. You should consult with a licensed professional for advice concerning your specific situation.

Forbes Finance Council is an invitation-only organization for executives in successful accounting, financial planning and wealth management firms. Do I qualify?

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Party Plan Selling

Anyone that has been in and around the web or associated with direct sales may have heard reference to the term Party Plan . The party plan is a separate level of selling that has evolved in the past 60 years. Let’s explore and define “Party Plan” so you understand this popular method of selling.

Those that are not associated with direct sales or that understands the concept of direct sales and the function of this type of selling, may not understand the difference in terminology between “Direct Sales” and “Party Plan”. Let’s first take a look at Direct Sales .

Direct Sales is the act of selling products away from a retail location.  It basically is selling products one on one to people from your home.  Direct Sales as a whole can be comprised of many different types of selling.  For instance, someone can sell one on one.  There is also internet based sales which can be accomplished in many different methods. Finally there are home parties where you sell to groups of people.

The Party Plan method of selling is an offshoot of the Direct Sales method.  Where direct sales can be thought of as the industry as a whole, the party plan is a singular method of selling within the direct sales umbrella.

Basically the party plan is a way to market your goods directly to a group of individuals at a hostess’s home or at a generic location. It has become the main method of selling many different types of goods such as kitchenware, cosmetics, candles, home décor and jewelry.  The party concept is a strong and viable method in the direct sales industry and it has seen a lot of growth in recent years.  Many new companies have come on the market with goods such as purses, tools, food and lingerie. This is an ever expanding industry; so many more companies will be seen in the future.

There are many direct sales companies that allow other methods of sales, but use primarily the party plan method as their main focus.  The term “Party Plan” refers to those companies that focus their reps into sales primarily at a party instead of the other methods available that we see today. 

The party plan became an effective method of selling back in the 1950’s when Tupperware parties came into popularity. The sales rep would ask a friend to host a party at their home and invite their friends to view and purchase the goods in the privacy of the hostess’s home. The rep earns a commission of the product sales. It became a social event that became extremely popular.   

The Hostess would receive a gift for hosting the party as well as a discount for her purchases based on what her guests bought. The ability for the hostess to receive free or heavily discounted goods appealed to multitudes of women and the sales growth of the company was impressive.

Also involved is the recruitment of other women at these parties.  By adding new sales reps to the company and creating your own team of sales reps, the sponsoring rep also receives a portion of the team’s sales and revenue; an additional method to earn money.

The party plan also works at self-generating leads for future parties by the rep giving bonuses to book at an existing party or talking to other people she knows in order to schedule or “book” a party to sell more goods.

Today, there are many companies that do not allow sales of their goods on the internet because they understand that the strength in selling their goods is to get it into the hands of the customer. By seeing, touching and wearing the products, the sales are stronger and larger than by selling off of a picture or a website.   

Many companies that have been allowing sales on the internet as well as other methods are encouraging their sales teams into going back to the party plan structure as their main method of sales. They are realizing the power in this method and while the internet is great for telling other about you and your product, sales come from direct personal contact.

Understanding the party plan method of selling can bring you more sales if you are involved in a direct sales business or sell product on your own. Incorporate it into your business for a powerful presentation of your products.  The strength of the party plan method of selling is amazing and it is standing test of time.

Where to buy solar eclipse glasses near me? Some locations may still have glasses for last-minute eclipse watchers

Today's the day when the moon's shadow will (partially) blot out the sun for millions of Floridians, and some of them may still be scrambling for eclipse glasses so they can safely look at it without frying their eyes. Where can you still find them?

You may have to call around, or do some driving. Many retail locations have been selling solar eclipse glasses this year and some places have been giving them away, but availability is "while supplies last" and that will be different for every place.

There's an eclipse today? The procrastinator's guide to viewing the solar eclipse in Florida

Where can I find eclipse glasses?

Here are some places to check. Remember, some may have sold out, and not all locations may have been carrying them. Make sure any eclipse glasses you buy are legitimate and include an ISO rating, an ISO number and an address, avoid any that say "NASA Approved," and test them before you look up .

7-Eleven, Buc-ee's, Circle K and more

You may not have to go farther than the end of your street. Many convenience stores and gas stations have been carrying eclipse glasses and may still have some in stock.

Eclipse glasses have been spotted at 7-Eleven , Circle K, and Buc-ee's locations and many individual stores may have jumped on the opportunity.

Fake eclipse glases on sale online: Are yours safe? How to test before the April solar eclipse

Big chain stores such as Walmart, Lowes

Walmart has offered a wide variety of eclipse glasses in different styles, so has Target . However, all of the glasses on their websites are shipping only which will be a little late, so check your local store for availability.

Some other places where eclipse glasses have been spotted:

• Ace Hardware
• Cracker Barrel

Does Publix have eclipse glasses?

No, Publix did not carry eclipse glasses this year, according to a local customer service rep.

Warby Parker, Sonic offering free eclipse glasses

Prescription eyeglasses retailer Warby Parker began handing out free eclipse glasses at their locations on April 1 so definitely call first.

Sonic Drive-in locations are offering free eclipse glasses with the purchase of their new Blackout Sonic Float.

Does Amazon offer same-day delivery of eclipse glasses?

Online stores are great for fast service, but you may want to give it a miss this time. The   American Astronomical Society (AAS) does not recommend buying eclipse glasses online due to the number of counterfeit, unsafe glasses that have hit the market this year.

Shooting the eclipse with your phone: Can I take a photo of the eclipse with my phone? Yes, but take these steps so you don't fry it

Do I need to wear solar eclipse glasses?

If you plan to look directly at the sun, yes. Even a brief glance may cause temporary or permanent damage to your eyes and eyesight.

"Do NOT look at the Sun through a camera lens, telescope, binoculars, or any other optical device while wearing eclipse glasses or using a handheld solar viewer," NASA advises . "The concentrated solar rays will burn through the filter and cause serious eye injury."

How can I tell if my eclipse glasses are legitimate?

If you didn't buy your eclipse glasses directly from one of the vetted venders on the AAS list or a trusted source, check the text on the glasses for the  ISO 12312-2 standard listing and the address of the company. But these can be copied.

Don't trust any glasses that say they are NASA Approved . NASA doesn't do that.

Test your glasses first by putting them on inside and looking at a strong light source. You shouldn't be able to see anything, according to the AAS, although very bright lights may show up but would be very faint.

Go outside, put them on, and look at sunlight reflections or glance at the sun very quickly. You shouldn't see anything around you and the sun should appear to be a "sharp-edged, round disk" that's comfortably bright.

Can I watch the eclipse without looking at it?

Yes! If you don't manage to get glasses in time, there are several ways to see the eclipse that won't risk your eyes with items you probably have around the home.

Anything with a round hole in it can be held up to cast an image of the eclipse onto the ground or a sheet of white paper. Pinhole projectors, colanders, a slotted spoon, a Ritz cracker, even lacing your fingers together.

Or you can look under a tree. The sun shining through tree leaves and branches creates its own pinhole projector, casting lots of little crescent-moon shapes on the ground.

What time is the eclipse in Florida?

The eclipse will last roughly 2½ hours in Florida, starting around 1:40 p.m. EDT and ending around 4:17 EDT. The time of maximum coverage will be just before 3 p.m. EDT for most of the state.

You can find eclipse times for your ZIP code on the map below, just tap your location:

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• April 10, 2024   •   22:49 Trump’s Abortion Dilemma
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How Tesla Planted the Seeds for Its Own Potential Downfall

Elon musk’s factory in china saved his company and made him ultrarich. now, it may backfire..

Hosted by Katrin Bennhold

Featuring Mara Hvistendahl

Produced by Rikki Novetsky and Mooj Zadie

With Rachelle Bonja

Edited by Lisa Chow and Alexandra Leigh Young

Original music by Marion Lozano ,  Diane Wong ,  Elisheba Ittoop and Sophia Lanman

Engineered by Chris Wood

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music

When Elon Musk set up Tesla’s factory in China, he made a bet that brought him cheap parts and capable workers — a bet that made him ultrarich and saved his company.

Mara Hvistendahl, an investigative reporter for The Times, explains why, now, that lifeline may have given China the tools to beat Tesla at its own game.

On today’s episode

Mara Hvistendahl , an investigative reporter for The New York Times.

Background reading

A pivot to China saved Elon Musk. It also bound him to Beijing .

Mr. Musk helped create the Chinese electric vehicle industry. But he is now facing challenges there as well as scrutiny in the West over his reliance on China.

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

Fact-checking by Susan Lee .

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Katrin Bennhold is the Berlin bureau chief. A former Nieman fellow at Harvard University, she previously reported from London and Paris, covering a range of topics from the rise of populism to gender. More about Katrin Bennhold

Mara Hvistendahl is an investigative reporter for The Times focused on Asia. More about Mara Hvistendahl

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The Comprehensive Guide to Moscow Nightlife

• Posted on April 14, 2018 July 26, 2018
• by Kings of Russia
• 8 minute read

Moscow’s nightlife scene is thriving, and arguably one of the best the world has to offer – top-notch Russian women, coupled with a never-ending list of venues, Moscow has a little bit of something for everyone’s taste. Moscow nightlife is not for the faint of heart – and if you’re coming, you better be ready to go Friday and Saturday night into the early morning.

This comprehensive guide to Moscow nightlife will run you through the nuts and bolts of all you need to know about Moscow’s nightclubs and give you a solid blueprint to operate with during your time in Moscow.

What you need to know before hitting Moscow nightclubs

Prices in moscow nightlife.

Before you head out and start gaming all the sexy Moscow girls , we have to talk money first. Bring plenty because in Moscow you can never bring a big enough bankroll. Remember, you’re the man so making a fuzz of not paying a drink here or there will not go down well.

Luckily most Moscow clubs don’t do cover fees. Some electro clubs will charge 15-20$, depending on their lineup. There’s the odd club with a minimum spend of 20-30$, which you’ll drop on drinks easily. By and large, you can scope out the venues for free, which is a big plus.

Bottle service is a great deal in Moscow. At top-tier clubs, it starts at 1,000$. That’ll go a long way with premium vodka at 250$, especially if you have three or four guys chipping in. Not to mention that it’s a massive status boost for getting girls, especially at high-end clubs.

Without bottle service, you should estimate a budget of 100-150$ per night. That is if you drink a lot and hit the top clubs with the hottest girls. Scale down for less alcohol and more basic places.

Dress code & Face control

Door policy in Moscow is called “face control” and it’s always the guy behind the two gorillas that gives the green light if you’re in or out.

In Moscow nightlife there’s only one rule when it comes to dress codes:

You can never be underdressed.

People dress A LOT sharper than, say, in the US and that goes for both sexes. For high-end clubs, you definitely want to roll with a sharp blazer and a pocket square, not to mention dress shoes in tip-top condition. Those are the minimum requirements to level the playing field vis a vis with other sharply dressed guys that have a lot more money than you do. Unless you plan to hit explicit electro or underground clubs, which have their own dress code, you are always on the money with that style.

Getting in a Moscow club isn’t as hard as it seems: dress sharp, speak English at the door and look like you’re in the mood to spend all that money that you supposedly have (even if you don’t). That will open almost any door in Moscow’s nightlife for you.

Types of Moscow Nightclubs

In Moscow there are four types of clubs with the accompanying female clientele:

High-end clubs:

These are often crossovers between restaurants and clubs with lots of tables and very little space to dance. Heavy accent on bottle service most of the time but you can work the room from the bar as well. The hottest and most expensive girls in Moscow go there. Bring deep pockets and lots of self-confidence and you have a shot at swooping them.

Regular Mid-level clubs:

They probably resemble more what you’re used to in a nightclub: big dancefloors, stages and more space to roam around. Bottle service will make you stand out more but you can also do well without. You can find all types of girls but most will be in the 6-8 range. Your targets should always be the girls drinking and ideally in pairs. It’s impossible not to swoop if your game is at least half-decent.

Basic clubs/dive bars:

Usually spots with very cheap booze and lax face control. If you’re dressed too sharp and speak no Russian, you might attract the wrong type of attention so be vigilant. If you know the local scene you can swoop 6s and 7s almost at will. Usually students and girls from the suburbs.

Electro/underground clubs:

Home of the hipsters and creatives. Parties there don’t mean meeting girls and getting drunk but doing pills and spacing out to the music. Lots of attractive hipster girls if that is your niche. That is its own scene with a different dress code as well.

What time to go out in Moscow

Moscow nightlife starts late. Don’t show up at bars and preparty spots before 11pm because you’ll feel fairly alone. Peak time is between 1am and 3am. That is also the time of Moscow nightlife’s biggest nuisance: concerts by artists you won’t know and who only distract your girls from drinking and being gamed. From 4am to 6am the regular clubs are emptying out but plenty of people, women included, still hit up one of the many afterparty clubs. Those last till well past 10am.

As far as days go: Fridays and Saturdays are peak days. Thursday is an OK day, all other days are fairly weak and you have to know the right venues.

The Ultimate Moscow Nightclub List

Short disclaimer: I didn’t add basic and electro clubs since you’re coming for the girls, not for the music. This list will give you more options than you’ll be able to handle on a weekend.

Preparty – start here at 11PM

Classic restaurant club with lots of tables and a smallish bar and dancefloor. Come here between 11pm and 12am when the concert is over and they start with the actual party. Even early in the night tons of sexy women here, who lean slightly older (25 and up).

The second floor of the Ugolek restaurant is an extra bar with dim lights and house music tunes. Very small and cozy with a slight hipster vibe but generally draws plenty of attractive women too. A bit slower vibe than Valenok.

Very cool, spread-out venue that has a modern library theme. Not always full with people but when it is, it’s brimming with top-tier women. Slow vibe here and better for grabbing contacts and moving on.

High-end: err on the side of being too early rather than too late because of face control.

Secret Room

Probably the top venue at the moment in Moscow . Very small but wildly popular club, which is crammed with tables but always packed. They do parties on Thursdays and Sundays as well. This club has a hip-hop/high-end theme, meaning most girls are gold diggers, IG models, and tattooed hip hop chicks. Very unfavorable logistics because there is almost no room no move inside the club but the party vibe makes it worth it. Strict face control.

Close to Secret Room and with a much more favorable and spacious three-part layout. This place attracts very hot women but also lots of ball busters and fakes that will leave you blue-balled. Come early because after 4am it starts getting empty fast. Electronic music.

A slightly kitsch restaurant club that plays Russian pop and is full of gold diggers, semi-pros, and men from the Caucasus republics. Thursday is the strongest night but that dynamic might be changing since Secret Room opened its doors. You can swoop here but it will be a struggle.

Mid-level: your sweet spot in terms of ease and attractiveness of girls for an average budget.

Started going downwards in 2018 due to lax face control and this might get even worse with the World Cup. In terms of layout one of the best Moscow nightclubs because it’s very big and bottle service gives you a good edge here. Still attracts lots of cute girls with loose morals but plenty of provincial girls (and guys) as well. Swooping is fairly easy here.

I haven’t been at this place in over a year, ever since it started becoming ground zero for drunken teenagers. Similar clientele to Icon but less chic, younger and drunker. Decent mainstream music that attracts plenty of tourists. Girls are easy here as well.

Sort of a Coyote Ugly (the real one in Moscow sucks) with party music and lots of drunken people licking each others’ faces. Very entertaining with the right amount of alcohol and very easy to pull in there. Don’t think about staying sober in here, you’ll hate it.

Artel Bessonitsa/Shakti Terrace

Electronic music club that is sort of a high-end place with an underground clientele and located between the teenager clubs Icon and Gipsy. Very good music but a bit all over the place with their vibe and their branding. You can swoop almost any type of girl here from high-heeled beauty to coked-up hipsters, provided they’re not too sober.

Afterparty: if by 5AM  you haven’t pulled, it’s time to move here.

Best afterparty spot in terms of trying to get girls. Pretty much no one is sober in there and savage gorilla game goes a long way. Lots of very hot and slutty-looking girls but it can be hard to tell apart who is looking for dick and who is just on drugs but not interested. If by 9-10am you haven’t pulled, it is probably better to surrender.

The hipster alternative for afterparties, where even more drugs are in play. Plenty of attractive girls there but you have to know how to work this type of club. A nicer atmosphere and better music but if you’re desperate to pull, you’ll probably go to Miks.

Weekday jokers: if you’re on the hunt for some sexy Russian girls during the week, here are two tips to make your life easier.

Chesterfield

Ladies night on Wednesdays means this place gets pretty packed with smashed teenagers and 6s and 7s. Don’t pull out the three-piece suit in here because it’s a “simpler” crowd. Definitely your best shot on Wednesdays.

If you haven’t pulled at Chesterfield, you can throw a Hail Mary and hit up Garage’s Black Music Wednesdays. Fills up really late but there are some cute Black Music groupies in here. Very small club. Thursday through Saturday they do afterparties and you have an excellent shot and swooping girls that are probably high.

Shishas Sferum

This is pretty much your only shot on Mondays and Tuesdays because they offer free or almost free drinks for women. A fairly low-class club where you should watch your drinks. As always the case in Moscow, there will be cute girls here on any day of the week but it’s nowhere near as good as on the weekend.

In a nutshell, that is all you need to know about where to meet Moscow girls in nightlife. There are tons of options, and it all depends on what best fits your style, based on the type of girls that you’re looking for.

Related Topics

• moscow girls
• moscow nightlife

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• Entry-level Tesla car won’t be built, three sources tell Reuters
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• Strategy shift comes as Tesla faces competition from China EV makers including BYD

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