business plan of a petrol filling station

Gas Station Business Plan Template

If you want to start a new gas station business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their gas stations.

Below are links to each section of a successful gas station business plan template:

Next Section: Executive Summary >

Gas Station Business Plan FAQs

What is the easiest way to complete my gas station business plan.

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Gas Station Business Plan.

What Is a Gas Station Business Plan?

A gas station business plan is a plan to start and/or grow your gas station business. A filling station business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

This is true for a full service gas station, filling station, convenience store gas station or a small gas station.

Why Do You Need a Business Plan?

If you’re looking to start a gas station business, or grow your existing gas station business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your fuel station business plan should be updated as your company grows and changes.

What Are the Sources of Funding for Gas Station Businesses?

Gas Station businesses are usually funded through bank loans, personal savings and/or angel investors. To secure a bank loan, they will need to review your business plan and show them reasonable financials.

Angel investors are also common sources of funding.  These are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

GAS STATION BUSINESS PLAN OUTLINE

• Gas Station Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Gas Station Business Plan Summary

Start Your Gas Station Plan Here

Other Helpful Business Plan Articles & Templates

Starting A Petrol Station Business Plan (PDF)

Starting a petrol station business is a highly lucrative venture, given its essential role in the daily lives of millions. A petrol station also known as a gas station, filling station, or a service station is a facility that sell fuel and engine lubricants to motor vehicles. Fuel dispensers are used to pump fuel directly into the tanks of the motor vehicles. In the ever-growing automotive world, the demand for fuel remains consistently high, making petrol stations a cornerstone in both urban and rural landscapes. This business not only caters to the basic needs of vehicle owners but also serves as a critical component in the supply chain of goods and services. The profitability of a petrol station is underscored by its ability to maintain robust margins, stemming from the high volume of sales and the diverse range of services and products it can offer.

The appeal of owning a petrol station business lies in its resilience to economic fluctuations. While other industries may falter during economic downturns, the need for fuel remains relatively constant, providing a stable source of income for station owners. Moreover, with the integration of additional services such as convenience stores, car washes, and maintenance services, petrol stations have evolved into multi-faceted establishments, further enhancing their profitability. This diversification not only boosts revenue but also attracts a broader customer base, increasing the station’s visibility and market presence. This article will outline how start start a petrol station business and the petrol station business plan – PDF, Word & Excel.

Market Research

When starting a petrol station business, market research is a critical step that cannot be overlooked. It begins with a detailed demographic analysis to understand the population in your target area, focusing on factors such as income levels, vehicle ownership, and commuting patterns, which are crucial in estimating the potential customer base and their service needs. Equally important is location scouting, where the success of your petrol station largely depends on choosing a site with high traffic volumes, easy accessibility, and little competition, ideally near highways, commercial hubs, or residential areas. Additionally, a thorough competition analysis is vital, requiring you to identify and study existing petrol stations in the vicinity to understand their offerings, pricing, customer volume, and how you can differentiate your station.

The market research should also include trend analysis and an understanding of the regulatory landscape. Keeping abreast of the latest trends in the fuel industry, such as the rise of electric vehicles, fluctuations in fuel prices, and environmental regulations, is essential for future-proofing your business. At the same time, being well-versed in the legal requirements, including environmental regulations, safety standards, and local zoning laws, is crucial for smooth operation. Customer preferences and expectations must also be at the forefront of your research. Conducting surveys to understand what potential customers expect from your petrol station, whether it be additional services like car washes, convenience stores, or food options, is key to catering to their needs effectively.

The financial viability of your petrol station business is a cornerstone of your market research. This involves analyzing the initial investment, ongoing operational costs, and potential revenue streams. Such a financial assessment not only aids in creating a realistic business plan but also determines the feasibility and potential profitability of your petrol station. Comprehensive market research not only aids in making informed decisions but also sets the foundation for the successful establishment and operation of your petrol station, ensuring it’s not just about selling fuel but about fulfilling the evolving needs of your customers in a competitive market.

Location for Petrol Station Business

The choice of location is most important when setting up your petrol station business. You must choose a location close or next to strategic and busy road networks. This can refer to major highways or major streets. Still on this, it might seem best to choose a location in urban settings. There are some possible issues with that e.g. high land or leasing costs and proximity to competitors. Try also looking into peri-urban and even rural areas. You can still get good business there and chances are high that competition will be limited.

You want a spot that generally has a smooth and level terrain. If you are starting from scratch and the terrain is rough and uneven, it might cost you more to work on it. Ensure that your petrol station allows easy access and exit for all types of vehicles. Your petrol station must be clearly visible from all angles and from a considerable distance away. Then of course be it you settle for urban, peri-urban, or rural, try to set up your petrol station not too close to other competitors. Do not forget that there are environmental implications in setting up or operating a petrol station. That is why it is wise to engage the local authorities for guidance and ratification. The cost of acquiring or leasing the land & premises should be included in the filling station business plan.

The premises of your petrol station play a pivotal role in shaping the overall customer experience and operational efficiency. A well-designed and maintained physical space not only attracts customers but also ensures their safety and convenience. Your petrol station’s layout should provide ample space for fueling lanes, parking, and easy traffic flow. Clearly marked entrances and exits, along with well-lit areas, enhance safety during both day and night. Adequate landscaping and aesthetics can also contribute to a positive image, drawing in more customers and fostering a sense of trust and reliability. The primary structure, which typically houses the convenience store and administrative offices, should be strategically located and well-designed to maximize visibility and accessibility. It’s essential to create an inviting and functional interior space, ensuring that customers can easily browse your store’s offerings and access essential services like restrooms and ATMs.

Equipment is the backbone of any petrol station operation, and its proper functioning is essential for delivering reliable services to your customers. First and foremost, fuel dispensers are the heart of your business, and they must be well-maintained and calibrated to dispense fuel accurately and efficiently. Regular inspections and servicing of these machines are crucial to prevent fuel wastage and ensure customer satisfaction. Underground storage tanks are another critical piece of equipment that requires diligent maintenance. Regular leak detection tests and compliance with environmental regulations are imperative to avoid costly environmental contamination issues and potential fines. Ensuring the structural integrity of these tanks is vital for the safety of your premises and the community.

A petrol station canopy is a crucial component of any fueling station infrastructure. It serves as a protective cover over the fuel dispensers, providing shelter to customers and vehicles during refueling, regardless of weather conditions. The canopy also plays a significant role in branding, as it often displays the petrol station’s name and logo, making it easily identifiable to passing motorists. Beyond aesthetics and branding, the canopy offers practical benefits by shielding customers from rain, sun, and other environmental elements, enhancing their overall experience and safety at the station. Other required equipment include fill pipes, fire extinguishers, back-up generator, air compressor, surveillance cameras, branded uniforms, protective clothing, safe, office equipment and supplies, and signage. In addition to fuel-related equipment, convenience store equipment, such as refrigeration units, cash registers, and security systems are required. Other equipment needs will be informed by additional services you choose to offer. The costs of purchasing the equipment should be included in the gas station business plan.

Products & Services

The core business of a petrol station is fuel retail. The commonly sold fuels are petrol/gasoline and diesel. There are 3 types of petrol station services that you can offer as follows:

Full Service

Let us suppose you get to a petrol station and an attendant comes to serve you. They ask how much fuel you want and they pump it in for you. They also proceed to clean your windscreen (also known as the windshield). They go on to offer to do oil and water checks in your engine. They then wrap it up by checking the pressure of your tyres. As a customer, you do not get to do anything at all; the attendant does it for you. This is what a full service is all about.

Partial Service

This one is quite common in some countries. It entails the attendant only pumping in the fuel for you. That is their sole responsibility. Cleaning the windshield you would do yourself, that is if the equipment is even there. Oil, water, and pressure checks are all your responsibility.

Self-Service Petrol Station

Here the customers does everything themselves, including the pumping. This is also common in some countries and almost non-existent in some countries. There is an interesting variation to this self-service approach. This is whereby there are no attendants at the petrol station at all. That functions using sophisticated software and specialized pumps – the petrol station can be totally unmanned.

Additional Products & Services

It is strategic to not just sell fuel or gas alone. One of the keys to success in the petrol station business is having several revenue streams. Look into offering additional but related services to lure more customers. You can have a convenience store at your petrol station – this is like a mini-grocery shop which sells basic goods and snacks. Other possibilities are setting up a car wash, selling vehicles accessories, selling lubricants, selling LP gas, selling kerosene (i.e. paraffin), or offering tyre repairs (plus sales) services. You can even do actual vehicle repairs, diagnostics, wheel alignments, and the like. This will significantly endow your petrol station business with a superior value proposition. All the products and services that you offer should be included in your fuel station business plan.

Branding is a critical aspect of establishing a strong and recognizable presence in the highly competitive petrol station industry. Your petrol station’s brand identity encompasses more than just a logo; it encompasses the overall perception and image your station conveys to customers. Effective branding not only fosters customer loyalty but also attracts new patrons to your station.

Your brand should reflect the values, mission, and commitment of your petrol station business. It should convey trustworthiness, reliability, and a commitment to customer satisfaction. Elements such as signage, canopy design, color schemes, and even the cleanliness and appearance of your premises all contribute to your brand image. Consistency in branding across all touchpoints, including advertising, social media, and physical locations, reinforces your station’s identity and helps build a loyal customer base. Remember that a well-defined and appealing brand can set you apart from competitors and create a lasting impression in the minds of consumers, ultimately driving the success and growth of your petrol station business.

Staff & Management

A filling station business does not need that many people. It is commonplace to get to a petrol station and find a few personnel. The number of pumps you will have and how busy the petrol station generally is can call for more hands on deck. Otherwise the most basic line-up of staff that suffices for a petrol station is fuel attendants, an administrator, and operations manager (also known as site manager). The additional services you choose to offer will also determine your staffing needs. The gas station business plan should include the salaries of all your staff.

Budgeting and Financial Planning

Starting a petrol station business is a significant undertaking, and success in this venture hinges on meticulous budgeting and financial planning. To begin, you’ll need to allocate funds for your initial investment. This includes selecting a prime location, covering land and construction costs, obtaining the necessary licenses and permits, and ensuring environmental compliance. These initial steps are pivotal in establishing a strong foundation for your petrol station.

Equally crucial is budgeting for equipment and inventory. This entails factoring in the cost of fuel pumps, storage tanks, and the initial fuel inventory. Additionally, you should consider stocking your convenience store with an array of products to attract customers. Operating expenses such as employee salaries, utilities, maintenance, and marketing efforts must also be budgeted to ensure the smooth daily operation of your petrol station.

Financial projections and contingency planning play essential roles as well. Creating a detailed financial forecast that considers various factors affecting the petrol station industry, such as fuel price fluctuations and seasonal demand, will help you chart a successful course. Including a contingency fund in your budget is essential to handle unforeseen expenses and maintain your business’s stability. Exploring financing options and establishing robust financial management systems will further contribute to the financial health and long-term sustainability of your petrol station business.

Understanding the spectrum of potential customers is essential in the petrol station business, where diverse groups have distinct needs and preferences. One primary group is commuters/individuals with cars, who make up a significant portion of the customer base. These individuals prioritize convenience, efficiency, and reliability, often choosing petrol stations that are easily accessible and offer quick service. Another important segment includes commercial vehicles and fleets, such as trucks, buses, and company vehicles, which require regular refueling. These customers often seek contractual fuel supply agreements, and offering bulk pricing or loyalty programs can be particularly attractive to them. Additionally, local residents in the vicinity of your petrol station can become regular patrons, especially if additional services like a convenience store, car wash, or café are available.

Travelers and long-distance drivers represent another key customer group, especially for petrol stations located near highways or popular routes. These customers often look for more comprehensive services, including rest areas, food options, and clean restrooms, along with fuel. On the environmental front, there’s a growing segment of environmentally conscious consumers who prefer eco-friendly options. Catering to this demographic might involve offering alternative fuels or electric vehicle charging stations, aligning with the increasing awareness and demand for environmentally responsible choices.

The potential customer base also includes emergency and service vehicles, such as ambulances, fire trucks, and police cars, depending on the location of the petrol station. Serving these critical services can enhance the station’s reputation within the community. By tailoring services and facilities to meet the specific needs of these diverse groups, a petrol station can not only attract but also retain a broad and loyal customer base.

Keys To Profitability

Achieving profitability in your petrol station business hinges on several critical factors. First and foremost, efficient operations play a pivotal role. Streamlining your processes, ensuring well-maintained fuel dispensers, and implementing robust inventory management systems are essential steps. Well-trained staff who provide excellent customer service can foster customer satisfaction and loyalty, which in turn contributes to profitability.

Another key element is pricing strategy. Developing a competitive pricing strategy that accounts for location, competition, and cost structures is paramount. Dynamic pricing strategies can also be advantageous to adjust fuel prices based on market conditions. Additionally, investing in marketing and promotional efforts, such as digital advertising and loyalty programs, can attract new customers and keep existing ones engaged.

Managing your convenience store for profitability is equally important. Optimizing product selection and layout to encourage impulse purchases, offering high-margin items, and controlling operational costs are vital steps. To maintain profitability, focus on cost control by monitoring expenses like utilities and staff wages. Prioritizing safety measures and staying compliant with environmental and regulatory standards can prevent costly liabilities. Building customer loyalty through excellent service and rewards programs will also contribute to long-term success. Financial monitoring is crucial to track your performance and adjust strategies based on data and market trends.

Pre-Written Petrol Station Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the petrol station business, we encourage you to purchase our well-researched and comprehensive filling station business plan. We introduced the business plans after discovering that many were venturing into the gas station business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global gas station business plan will make it easier for you to launch and run your petrol pump station business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a fuel station business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the petrol station business.

Uses of the Petrol Station Business Plan (PDF, Word And Excel)

The fuel station business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your filling station business
• As a petrol station business proposal
• Assessing profitability of the fuel station business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Filling Station Business Plan (PDF, Word And Excel)

The business plan for fuel service station includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the gas station business fail, so that you can avoid their mistakes
• Ways to raise capital to start your fuel station business

The fuel station business plan package consists of 4 files

• Petrol Station Business Plan – PDF file (Comprehensive Version – 78 Pages)
• Petrol Station Business Plan – Editable Word File (Comprehensive Version – 78 Pages)
• Petrol Station Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 43 pages)
• Petrol Station Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, amount of fuel sold etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Petrol Station Business Plan (PDF)

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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Get the Petrol Station Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your petrol station business! Check out our collection of business plans  , and more business ideas .

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Gas Station Business Plan PDF Example

• March 5, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful gas station. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your gas station’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a gas station business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the retail industry, this guide, complete with a business plan example, lays the groundwork for turning your gas station concept into reality. Let’s dive in!

Our gas station business plan is meticulously designed to cover all critical aspects necessary for a comprehensive operational strategy. It outlines the gas station’s operational framework, marketing strategies , industry landscape, competitive analysis , organizational management, and financial projections.

• Executive Summary : Provides a concise overview of the gas station’s business model, market evaluation, leadership structure, and financial strategy.
• Facility & Location: Describes the gas station’s strategic positioning, layout, and accessibility to potential customers, emphasizing convenience and high-traffic location advantages.
• Operations & Prices: Lists the services offered by the gas station, including fuel types, pricing strategy , and additional amenities such as a convenience store.
• Key Stats: Provides important statistics on the size and growth of the gas station industry, underscoring the business’s potential within the market.
• Key Trends: Highlights significant trends influencing the gas station sector, such as the rise in electric vehicle charging stations and the focus on convenience and retail offerings.
• Key Competitors: Examines primary competitors in the vicinity, outlining how the gas station differentiates itself from them.
• SWOT: A thorough Strengths, Weaknesses, Opportunities, and Threats analysis, offering strategic insights for business growth.
• Marketing Plan : Outlines marketing strategies aimed at building brand visibility, attracting customers, and enhancing customer loyalty.
• Timeline : Sets forth key milestones and objectives, charting the path from the initial setup through the first year of operation.
• Management: Details the team leading the gas station, highlighting their roles, expertise.
• Financial Plan: Projects the gas station’s financial performance over the next five years, including revenue streams, profit margins, and anticipated expenses.

Gas Station Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your gas station’s business plan, providing a concise overview of your station and its offerings. It should detail your market positioning, the range of fuel options, convenience store products, and any additional services such as car washes or auto maintenance that you offer, along with its location, size, and a summary of daily operations.

This section should also delve into how your gas station will fit into the local market, including an analysis of the number of direct competitors within the area, identifying who they are, along with your station’s unique selling points that set it apart from these competitors.

Furthermore, you should include information about the management and co-founding team, outlining their roles and contributions to the station’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to offer a clear view of your gas station’s financial strategy.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a Gas Station, the Business Overview section can be effectively organized into 2 main slides:

Facility & Location

Briefly describe the gas station’s physical setup, focusing on its functionality, ease of access, and the overall environment that caters to customers’ needs.

Mention the station’s location, emphasizing its accessibility and the convenience it offers to customers, such as proximity to major roads or highways and ample parking space. Explain why this location is beneficial in attracting your target customer base, such as travelers, local commuters, or commercial vehicles.

Operations & Prices

Detail the range of services and products offered, from various fuel types (like regular, mid-grade, premium gasoline, and diesel) to convenience store items and additional services (such as car washes, air pumps, and auto maintenance).

Outline your pricing strategy for fuel and in-store products, ensuring it is competitive and reflects the quality and convenience of your offerings. Highlight any special promotions, loyalty programs, or discount schemes that provide added value to your customers, encouraging repeat visits and customer loyalty.

Make sure to cover here _ Facility & Location _ Operations & Prices

Market Overview

Industry size & growth.

In the Market Overview of your gas station business plan, begin by evaluating the size of the fuel retail industry and its growth prospects. This analysis is essential for grasminating the market’s magnitude and spotting opportunities for expansion.

Key Market Trends

Continue by addressing recent market trends , such as the growing consumer preference for convenience services, the shift towards alternative fuels and electric vehicle (EV) charging stations, and the integration of advanced technologies for payment and service. For instance, spotlight the demand for multi-service stations that offer not just fuel, but also convenience store products, car washes, and EV charging points, in line with the increasing focus on sustainability and convenience.

Key Competitors

Next, assess the competitive landscape, which spans from large chain gas stations to independent operators, as well as emerging trends in alternative fuel services and online fuel delivery. Highlight what sets your gas station apart, be it through superior customer service, diverse service offerings, or innovation in sustainable fuel options.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the gas station , identifying Strengths (such as strategic location and diverse service offerings), Weaknesses (like high operational costs or stiff competition), Opportunities (for instance, the expanding market for alternative fuels and EV charging), and Threats (such as fluctuations in fuel prices or economic downturns that may reduce consumer travel).

Marketing Plan

Next, formulate a marketing plan that delineates strategies to attract and retain customers through targeted advertising, promotional offers, a compelling social media presence, and community engagement activities.

Finally, establish a detailed timeline that pinpoints crucial milestones for the gas station’s launch, marketing initiatives, customer base expansion, and growth goals, ensuring the business progresses with definitive objectives and direction.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the gas station’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the gas station towards its financial and operational goals.

For your gas station business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your gas station’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your gas station business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Privacy Overview

Gas Station Business Plan Template

Written by Dave Lavinsky

Gas Station Business Plan

You’ve come to the right place to create your Gas Station business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gas stations.

Below is a sample business plan for a gas station to help you create each section of your gas station business plan.

Executive Summary

Business overview.

Accelerate Station is a startup gas station located in Dallas, Texas. The company was founded by Bill Johnson, an experienced gas station manager who has gained valuable knowledge on how to run a gas station during the past ten years while working at GAS&GO MART. Now that Bill has experienced managing a gas station, he is ready to start his own company, Accelerate Station. Bill is confident that his business management skills, combined with his understanding of the gas station industry, will enable him to run a profitable gas station of his own. Bill is recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management, and customer support.

Accelerate Station will provide gasoline, diesel, electric vehicle charging, automotive parts and accessories, and a small snack assortment. Accelerate Station will be the go-to gas station in a busy intersection located in the heart of the Dallas metropolitan area. The company will be the ultimate choice for convenience and customer service while offering the lowest prices in the area.

Product Offering

The following are the products and services that Accelerate Station will offer:

• Electric Vehicle Charging
• Air (for tires)
• Automotive Parts Assortment (lights, batteries, etc.)
• Automotive Accessories (license plate holders, air fresheners, etc.)
• Snacks & Beverages (vending machine access)

Customer Focus

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

Management Team

Accelerate Station will be owned and operated by Bill Johnson. Bill is a recent graduate of Texas University with a degree in business administration. He also has over ten years of experience working as a gas station manager for another local company. Bill will be the chief executive officer for the gas station. He will oversee the staff’s activities and day-to-day operations.

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee the gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Bill and Stephen have hired a marketing professional, Mary Miller, to become a member of the Accelerate Station management team. Mary is a graduate of the University of Maine with a bachelor’s degree in marketing. Bill and Stephen rely on Mary’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Accelerate Station will be able to achieve success by offering the following competitive advantages:

• High-traffic location that is visible and accessible to passersby from multiple major streets and highways.
• Accelerate Station uses the latest technology to make it easy and convenient for customers to gas up quickly. Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.
• The company’s leadership team has built a network of supplier relationships that will allow Accelerate Station to purchase gasoline for lower prices than their competitors. Accelerate will then be able to pass this cost-savings on to customers.

Financial Highlights

Accelerate Station is seeking $880,000 in debt financing to launch its gas station business. The funding will be dedicated towards securing the location and purchasing gas station equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Gas station build-out: $480,000
• Gas station equipment, supplies, and materials: $220,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Accelerate Station.

Company Overview

Who is accelerate station.

Accelerate Station is a newly established gas station company in Dallas, Texas. Accelerate will be the first choice for drivers in Dallas for its convenient location, top-notch customer service, and low prices on gasoline, diesel, and electric vehicle charging. The company will serve drivers of private and commercial vehicles of all types and sizes.

Accelerate Station will be able to guarantee the lowest prices in the area thanks to its leadership team members’ existing supplier network connections. The company offers customers the option to pay using a convenient app, at the pump, or through the central kiosk. Customers can also purchase automotive parts and accessories, and grab a quick snack for the road at the station’s convenient vending machines.

Accelerate Station History

Accelerate Station is owned and operated by Bill Johnson, an experienced gas station manager who has gained valuable knowledge during his ten year tenure working at another local gas station. In addition to his hands-on experience, Bill has recently graduated from Texas University with a degree in business administration. Now that Bill has gained the experience and know-how he needs to manage a gas station, he is ready to start one of his own. Bill has begun recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management,  and customer support.

Since incorporation, Accelerate Station has achieved the following milestones:

• Registered Accelerate Station, LLC to transact business in the state of Texas
• Has begun negotiations to purchase the property and reached out to potential builders to construct the station
• Reached out to numerous contacts to include gasoline and diesel suppliers and electric vehicle charging station providers to begin obtaining supplier contracts
• Began recruiting a staff of gas station attendants to work at Accelerate Station

Accelerate Station Services

• Automotive Accessories (license plate holders, air freshener, etc.)

Industry Analysis

The gas station industry in the United States is valued at an estimated $138B with over 13,800 businesses in operation and more than 162,000 employees nationwide. Included in the gas station industry are businesses that sell automotive fuels such as gas and diesel, automotive parts and services (such as car washes), and other non-automotive goods and services. Many gas stations also co-locate with a convenience store to drive more traffic to their business. These gas stations are part of the larger industry of “gas stations with convenience stores”, which is valued at $649B in the U.S. with over 122,000 operating businesses and 1.0M employees across the country. In addition to gasoline and automotive services, these businesses also sell groceries and other convenience goods.

Gas station market demand is dependent on the volume of drivers on the road (both personal and commercial). Profitability typically depends on industry operators’ ability to secure high traffic locations and purchase their gas for the lowest prices possible.

A growing challenge for gas station industry operators is the rise in electric vehicles. To remain competitive, many industry operators have begun offering electric vehicle charging options in addition to traditional gasoline.

Customer Analysis

Demographic profile of target market.

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. Accelerate will be able to accommodate vehicles of all types and sizes including diesel, hybrid, and electric vehicles. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Accelerate will primarily target the following customer profiles:

• Drivers of private vehicles
• Drivers of commercial vehicles
• Drivers of gasoline vehicles
• Drivers of diesel vehicles
• Drivers of electric vehicles

Competitive Analysis

Direct and indirect competitors.

Accelerate Station will face competition from other companies with similar business profiles. A description of each competitor company is below.

GAS&GO MART

GAS&GO MART is one of the largest and oldest commercial gas stations based in Dallas, Texas. Established in 1955, the company currently operates twenty stations throughout the Dallas-Fort Worth metropolitan area. GAS&GO MART sells gasoline and diesel, automotive parts, and snacks. GAS&GO MART aims to deliver quick service for customers on the go. The company uses a stringent inspection process to ensure all of its products are the best quality. GAS&GO MART’s team of experienced gas station attendants are available to assist customers as needed.

Speedy Gas Station

Speedy Gas Station is a small gas station catering to local drivers in Dallas, Texas. Speedy Gas Station operates one location in a busy retail district. The company provides gasoline, diesel, and a self-service car wash. Speedy Gas Station is family owned and operated by former race car drivers who know the importance of fast service. The gas station attendants are able to help customers check their oil, tires, and other small automotive issues. The company prides itself on providing the fastest service and quality products.

Express Gas Station

Express Gas Station is a trusted Dallas, Texas-based gas station that provides superior gasoline to drivers in Dallas. The company offers a spacious layout that can accommodate the largest of commercial vehicles and is equipped with an electric vehicle charging station. Express Gas Station operates a single location near the outskirts of Dallas and is in the process of opening two additional locations within the city.

Competitive Advantage

Accelerate Station will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Accelerate Station will offer the unique value proposition to its clientele:

• Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.

Promotions Strategy

The promotions strategy for Accelerate Station is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure Accelerate maintains an active social media presence with regular updates and promotional content to incentivize customers to use the company’s services.

Professional Associations and Networking

Accelerate Station will become a member of professional associations such as the American Gas Station Association, Dallas Gas Station Managers Society, and the Texas Diesel Association. The leadership team will focus their networking efforts on expanding the company’s supplier network.

Print Advertising

Accelerate Station will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local residents and businesses that are likely to frequent the gas station.

Website/SEO Marketing

Accelerate Station will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list the products and services Accelerate is able to provide. The website will also list information on discounts and promotional giveaways.

The marketing director will also manage the company’s website presence with SEO marketing tactics so that when someone types in a search engine “Dallas gas station ” or “gas station near me”, Accelerate Station will be listed at the top of the search results.

The pricing of Accelerate Station will be moderate and lower than its competitors so customers feel they receive value when purchasing the company’s products and services. Accelerate will also offer discounts to regular customers.

Operations Plan

The following will be the operations plan for Accelerate Station.

Operation Functions:

• Bill Johnson will be the CEO of the company. He will oversee the gas station staff and day-to-day operations. Bill has spent the past year recruiting the following staff:
• Stephen Smith – Chief Operating Officer who will manage the budgeting, supplier relationships, and logistics.
• Jennifer Willams – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• Mary Miller – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and print advertising campaigns.
• Micheal Jones – Quality Control Manager who will oversee all inspections of products, equipment, and processes.

Milestones:

Accelerate Station will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to purchase property

12/15/2022 – Finalize employment contracts for the Accelerate Station management team

1/1/2023 – Begin build-out of the gas station and purchase equipment, materials, and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts with suppliers

3/15/2023 – Accelerate Station officially opens for business

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Financial Plan

Key revenue & costs.

The revenue drivers for Accelerate Station are the fees charged to customers in exchange for the company’s products and services. When it comes to pricing, the station will monitor supply costs, average prices charged by competitors, and product availability in the market to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a gas station. The expenses will be the product itself, payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average sales per month: 2,000
• Average fees per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, gas station business plan faqs, what is a gas station business plan.

A gas station business plan is a plan to start and/or grow your gas station business. Among other things, a fuel station business plan outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Gas Station business plan using our Gas Station Business Plan Template here .

What are the Main Types of Gas Stations?

There are a number of different kinds of gas stations, some examples include: Franchise Gas Station, Full Service Gas Station, or Quick Service Gas Station.

How Do You Get Funding for Your Gas Station?

After you complete your filling station business plan, you can start to seek financing.

Gas Stations are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Gas Station Business?

Starting a Gas Station business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Gas Station Business Plan - The first step in starting a business is to create a detailed fuel station business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your Gas Station business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your Gas Station business is in compliance with local laws.

3. Register Your Gas Station Business -Once you have chosen a legal structure, the next step is to register your Gas Station business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your Gas Station business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees -There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Gas Station Equipment & Supplies - In order to start your Gas Station business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your Gas Station business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful Gas Station business: How to Start a Gas Station

Gas Station Business Plan Template & Guidebook

Starting a gas station business can seem like an intimidating journey, but with the right template and guidance, anyone can become a successful business owner. Get the ultimate #1 Gas Station Business Plan Template & Guidebook to help you understand the process and create a plan that will get you on the road to success.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Gas Station Business [11 Steps]
• 25 Catchy Gas Station Business Names:
• List of the Best Marketing Ideas For Your Gas Station Business:

How to Write a Gas Station Business Plan in 7 Steps:

1. describe the purpose of your gas station business..

The first step to writing your business plan is to describe the purpose of your gas station business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a gas station business:

The mission of XYZ Gas Station is to provide a reliable, friendly and convenient fuel source for our customers in the local community, while ensuring safe and secure transactions, competitive prices and a variety of product offerings.

2. Products & Services Offered by Your Gas Station Business.

The next step is to outline your products and services for your gas station business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your gas station business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your gas station business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your gas station business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a gas station business?

• Gasoline Dispening System
• Payment Processing System
• Computers, Cash Registers and/or Point of Sale (POS) System
• Security Cameras and Related Equipment
• Air and Water Dispensers
• Advertising Signage
• Fuel Storage Tanks and Related Equipment
• Fuel Delivery Truck and Accessories
• Permits for Storage, Dispensing, and Selling of Gasoline/Petroleum Products from Local or State Government Authorities.

5. Management & Organization of Your Gas Station Business.

The second part of your gas station business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your gas station business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Gas Station Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a gas station business varies based on many different variables, but below are a few different types of startup costs for a gas station business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your gas station business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your gas station business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your gas station business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Gas Station Business Plans:

Why do you need a business plan for a gas station business.

A business plan is necessary when starting any type of business, including a gas station. A business plan helps to define the scope and objectives of the venture, identify target markets, set detailed financial goals, and create a roadmap for achieving those goals. Additionally, a business plan serves as a valuable tool for seeking capital from potential investors or lenders.

Who should you ask for help with your gas station business plan?

You should start by consulting a business adviser, accountant or small business specialist to get expert advice on how to create an effective business plan. You may also want to seek the advice of people in the industry who are familiar with the gas station business. They can provide insights into successful strategies and best practices.

Can you write a gas station business plan yourself?

Yes, it is possible to write a business plan for a gas station yourself. However, it can be quite a complex and time-consuming process. It is recommended to consult with experts who specialize in the subject and have experience in business plan writing. An expert can work with you to identify the key elements of your business plan, develop strategies, and complete the necessary financial projections. Additionally, they can provide guidance on any relevant regulations or requirements that may apply in your area.

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Gas Station Business Plan Sample

MAR.26, 2018

Do you want to start gas station business?

Are you thinking of starting a gas station ? A gas station was also known as a petrol station is a business that retails diesel, gasoline and various types of motor vehicle lubricants. The increase in the number of automobiles has pushed up the demand for gasoline and diesel which makes the  gas station business plan a lucrative venture. The oil and gas industry has in recent times gone through various challenges, but it still remains one of the most lucrative business sectors. Investing in a gas station requires a significant amount of investment, but with a sound business strategy , you can be assured of recovering your entire investment.

Executive Summary

2.1 the business.

The gas station will be registered under the name Savoy Gas and will be located in Princeton, New Jersey on Exit 2 off the New York Philadelphia interstate highway. This is an excellent location considering the high amount of vehicular traffic that uses the highway on a daily basis. Savoy gas station will be owned and managed by Mike Wall who is a Petroleum Engineer.

2.2 Management Team

Mike Wall is an expert Petroleum Engineer who has had a successful career spanning over twenty-five years. Mike has worked for large and reputable international organizations in the oil and gas industry. He has overseen numerous large-scale industry projects that have earned him respect and recognition in the industry.

2.3 Customer Focus

Savoy Gas Station aims to offer a fully equipped gas station facility for motorists using the busy Interstate highway. Identifying potential customers is a critical step of starting your own gas station business plan .

2.4 Business Target

To succeed in its mandate, the gas station intends to focus on harnessing the latest technologies in the oil and gas industry to offer quality and reliable services to motorists.

Company Summary

3.1 company owner.

Mike Wall is a Petroleum Engineer who has worked for several high profile oil and gas companies across the United States. He is credited for his professionalism and spearheading of numerous technical projects. Mike has worked in various senior capacities in different organizations, as well as participated in numerous local, regional and global petroleum conferences.

3.2 Aim of Starting the Business

Starting your own gas station requires a good understanding and knowledge of the oil and gas industry. Having been in the industry for almost three decades, Mike was deeply involved in policy making and technical implementation of gas station projects. Working closely with gas station stakeholders, Mike thought it would be a great idea to transfer his expertise to entrepreneurship.

3.3 How the Business will be Started

As a Petroleum Engineer, Mike Wall already has the technical knowhow of the infrastructure and technologies required to start a gas station. However, he has closely worked with financial experts to formulate a sound financial plan to support the business model. The following is key financial information for Savoy Gas station.

Services for Customers

Savoy Gas station is focused on offering a professional service in line with the growing demand for well-equipped gas station facilities in Princeton, New Jersey. Opening a gas station requires great innovation in service delivery. Savoy Gas station will offer the following diversified services.

• Provision of retail gasoline and diesel
• Selling automotive related products such as oil and lubricants
• Automotive repair services i.e. Wheel Balancing, Wheel Alignment and Vulcanizing
• Selling soft drinks, snacks, groceries and selected household items.

Marketing Analysis for Gas Station Business

For Savoy Gas station to be successful, a comprehensive market analysis was carried out to pinpoint areas of focus that will drive business development.

This gas station business plan sample explains the strategy the gas station intends to follow to meet its targets. Using this strategy, the business intends to get a good amount of revenue considering it lies on a main interstate highway that is used by thousands of commuters on a daily basis. Currently, commuters don’t have a well-equipped shop where they can get adequate food supplies while travelling since the nearest gas station is over 15 miles away.

5.1 Market Segmentation

After realizing there are few gas stations around Princeton area off the interstate highway, Savoy Gas has found a market it can effectively explore and provide a critical service for its customers. Based on market research and findings, the business is targeting the following customers for inclusion in its gas station marketing plan . Anyone looking for gasoline and diesel as well as a well-stocked food and drinks outlet is a potential customer for the business.

5.1.1 Automobile Owners

Automobile engines rely on gasoline and fuel in order to operate efficiently. Savoy Gas station will be located on the main New York to Philadelphia Interstate highway at Princeton, New Jersey. This is an extremely busy highway with thousands of vehicles using the highway on a daily basis. The nearest gas station is about fifteen miles away and Savoy gas station knows it’s located in a strategic location to offer key services to vehicle owners. In addition, the business intends to sell automotive products such as oil and different types of lubricants which are essential products to car owners. Given the scarcity of gas stations in the area, Savoy gas station intends to capitalize on the untapped market by setting up a fully equipped and professionally managed gas station. Motorists are the key customer target included in this gas station business plan template.

5.1.2 Commuters and Travellers

Because of the gas station’s strategic location on a main highway, services and products offered will help regular commuters, as well as long distance travellers using the interstate highway. With the wide range of services offered by the gas station, the business intends to rely on the high number of people using the highway to stop and buy food, snacks, drinks and other products at the facility.

5.1.3 Households

Princeton, New Jersey has nearby residential households that will benefit a great deal when the gas station is set up. The gas station business plan has focused on stocking a wide variety of foodstuffs, drinks and other products that primarily cater for household consumers. Starting a gas station business plan should include a strategy that incorporates the local community as customers. Local communities living around the gas station are excellent customers because the gas station business plan will get steady revenue from them. Savoy gas station is expected to be nearest shopping facility that stocks basic items.

5.1.4 Students

The vicinity of the gas station has many educational facilities including the famous Princeton University. Savoy gas station plans to market its products especially drinks and snacks to students from nearby high schools, colleges and universities.

5.2 Business Target

Savoy gas station intends to open in an area with a lot of business potential. There is no doubt one of the greatest strengths and advantages outlined in this gas station business plan is the strategic location. The plan is to implement a unique business model that focuses on an exemplary customer service approach and provision of topnotch products and services. Savoy gas station will recover its entire startup capital after three years in operation. There is a projection of annual sales growth of between 20-25%.

5.3 Product Pricing

A good gas station business plan & startup guide should always give guidance on how product pricing will be implemented. In the case of Savoy gas station, prices for various products and services have been determined using a competitive approach. After considering price ranges from nearby gas stations, the business has carefully priced its products.

High Quality Business Plan and Professional Support

It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time.The document was well organized high quality and content.We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.

In order to understand how to open a gas station and be successful, there must be a well-defined sales strategy. Mike Wall has cooperated with business startup and strategy gurus to find a creative and smart way of boosting business revenue. The following is a detailed sales strategy for Savoy gas station.

6.1 Competitive Analysis

Savoy gas station is located in an excellent location off a busy interstate highway and near a large residential area. This is the only gas station within a fifteen mile radius, the demand for gas station business plan and products is expected to be high.

6.2 Sales Strategy

To ensure Savoy gas station captures the intended market, the gas station business model will rely on the following sales strategy to increase customer numbers and boost sales.

• Create awareness of the gas station by distributing introductory letters to local residents, merchants, transport companies and other interested parties.
• Conduct a grand opening party of the gas station to capture the attention of residents who are a priority customer segment for Savoy gas station.
• Advertise the gas station business plan on various media channels i.e. local TV stations, newspapers and popular radio stations.
• Invest in a search engine-friendly website and market using various social media platforms such as Facebook, Twitter and Instagram.
• Hire expert marketing firms to formulate innovative sales strategies that will be used on a continuous basis to attract customers.
• Always meet customer expectations and learn to listen to what customers are saying to better understand their needs.
• Erect billboards on the highway and within strategic locations in the neighborhood to let potential customers know about the gas station.
• Come up with an exciting loyalty program to reward regular clients.

6.3 Sales Forecast

Savoy gas station is keen to implement its sales strategies to achieve its targets. Below is a summary of sales forecasts for the gas station.

Personnel Plan

Savoy gas station has diversified its product range and service niche meaning the business requires staff of different expertise and backgrounds to run the gas station business plan . When determining how much does it cost to start a gas station business , the issue of staff and their salaries has to be considered.

7.1 Personnel Plan

Savoy gas station is owned by Mike Wall, a Petroleum Engineer who will also be the Chief Executive of the gas station. The gas station business plan will employ the following staff to work in various departments.

• Gas Station Manager
• Assistant Manager
• Convenience Store Manager
• Three Pump Attendants
• Two Marketing Executives
• One Cashiers
• Two Security guards
• Two Automobile Repair Technicians

Successful applicants will undergo an intensive training and induction session before the gas station opens to the public.

7.2 Average Staff Salaries

Savoy gas station intends to pay its staff the following salaries for the first three years after launching operations.

Financial Plan

Savoy gas station has an elaborate financial plan that will serve as the business roadmap towards attaining success. Opening a gas station cost must be known and other key financial variables that will steer the gas station business plan to prosperity identified. The gas station startup capital will come from Mike’s personal savings as well as a loan to supplement initial capital. Two investors will also contribute to the initial business startup capital. Aside from determining how much does a gas station cost to open , other important financial variables have been captured in the sections below.

8.1 Important Assumptions

Savoy gas station’s financial forecasts are based on the assumptions shown below.

8.2 Brake-even Analysis

Savoy gas station Brake-even Analysis is illustrated in the graph below.

8.3 Projected Profit and Loss

Profit and Loss information for Savoy gas station calculated on a monthly and annual basis is shown below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Below is Savoy gas station’s Profit and Loss Analysis.

8.4 Projected Cash Flow

The diagram below shows pro forma cash flow, subtotal cash received, subtotal cash from operations, subtotal cash spent on operations and subtotal cash spent.

8.5 Projected Balance Sheet

Depicted below is Savoy gas station Projected Balance Sheet that shows capital, assets, liabilities, long term assets and current liabilities.

8.6 Business Ratios

Business Rations, Business Net Worth and Ratio Analysis for Savoy gas station have been show below.

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Convenience Store Gas Station Business Plan

Start your own convenience store gas station business plan

Allensburg's Food and Gas

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Allensburg is a small town with a population 3,400. Located on rural Highway 310, the town is 30 miles south of the city of Kent and 34 miles north of the city of Willard. Highway 310 connects Kent and Willard that both have universities and a cumulative population of 200,000 residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. These commuters sustain a number of road side businesses on Highway 310 that sell flowers, produce and bakery products.

In order to get gas in the Allensburg area, commuters currently have to leave the highway and drive three miles into the edge of town. Robert Cole, the owner of Allensburg’s Food and Gas has the opportunity to rent a plot of land just off the Allensburg exit of Highway 310.

Allensburg’s Food and Gas will offer these commuters gas, organic produce, and a deli. On the way to work, a commuter could stop for gas and pick up a sandwich. On the way home, the same commuter could stop again to pick up something for dinner.

The aim of this plan is to be a guide for this start-up business. Researching and defining our markets, strategies, mission and financials will provide insight and prepare the owner to successfully run Allensburg’s Food and Gas.

1.1 Objectives

• To capture an increasing share of the commuter traffic passing through Allensburg.
• To offer our customers superior products, at an affordable price.
• To provide customer service that is second to none.

1.2 Mission

The mission of Allensburg’s Food and Gas is to offer commuters on Highway 310 competitive gas prices and great food. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees.

1.3 Keys to Success

• Good quality products at competitive prices.
• Excellent customer service that will promote customer loyalty.
• A location that will assure that commuters will stop.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Allensburg’s Food and Gas is a new convenience store and gas station in Allensburg. Robert Cole, owner of Allensburg’s Food and Gas, has seven years of experience in managing gas stations. Robert will focus on the commuters that pass through the town daily. Allensburg’s Food and Gas will offer its customers the best gas prices and quality food products.

2.1 Company Ownership

Allensburg’s Food and Gas is wholly owned by Robert Cole.

2.2 Start-up Summary

Robert Cole will invest $60,000 in Allensburg’s Food and Gas. Robert aims to secure an SBA of $150,000 to finance the remainder of the start up costs.

The following chart and table show projected initial start-up costs for Allensburg’s Food and Gas.

Allensburg’s Food and Gas sells the following products:

• Gasoline and diesel fuel;
• Oil, de-icer, car accessories, etc.;
• Deli items;
• Bakery goods;
• Organic produce.

Market Analysis Summary how to do a market analysis for your business plan.">

Located on rural Highway 310, Allensburg is 30 miles south of the city of Kent and 34 miles north of the city of Willard. Highway 310 connects Kent and Willard that both have universities and a cumulative population of 200,000 residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. The closest gas station in either direction is over 20 miles away.

These commuters currently have no convenient shop in which to buy food to or from work once they are on Highway 310; more importantly, eighty percent of Highway 310 commuters fits the demographic profile of customers of upscale organic/natural food stores:

• Age: 25 – 45 years of age;
• Gender: 60% women;
• Average income: $40,000+;
• Education: college graduate;
• Employment: professionals in business and education.

4.1 Market Segmentation

The target customers of Allensburg’s Food and Gas are the commuters that use Highway 310.

Strategy and Implementation Summary

Allensburg’s Food and Gas will focus on becoming a routine stop for the commuter traffic on Highway 310, not just for those people who need gas, but for those who are looking for a healthy, tasty snack on their drive, or need to pick up some small grocery item on their way home. Allensburg’s Food and Gas will aim to be more than a gas station to its customers, it will be a friendly place to stop for tired commuters.

5.1 Competitive Edge

The competitive edge for Allensburg’s Food and Gas is the following:

• Location: Allensburg’s Food and Gas is located on Highway 310. The closest competitor is three miles into the town of Allensburg.
• Quality Deli and Organic Produce : While buying gas, commuters will now be able to pick up lunch, or buy something to take home. The commuter will soon regard Allensburg’s Food and Gas as an invaluable time saver in their day.

5.2 Sales Strategy

Allensburg’s Food and Gas will keep its gas prices competitive with other stations in a fifty mile radius of the station in order to attract commuters. Customers that purchase more than $10 worth of gas will be given 15% coupon on purchases in the store during the first month of operation, to encourage purchases and to introduce them to the concept of buying quality organic foods at the gas station.

5.2.1 Sales Forecast

In order to maintain competitive gas prices, the cost of gas to the consumer will never exceed 15% of wholesale cost. Allensburg’s Food and Gas will focus on increasing food sales in order to meet total sales forecast goals.

The following is the sales forecast for three years.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Robert Cole, owner of Allensburg’s Food and Gas, has seven years of experience in managing gas stations/convenience stores. Robert has a reputation as an excellent staff supervisor. From 1993 to 1996, Robert was the manager of Higgins Texaco, one of the largest gas station/convenience stores in Willard. At Higgins, Robert supervised a staff of seven. In 1997, Robert became manager of the Barger Chevron, located at the southern tip of Kent, near Highway 310.

6.1 Personnel Plan

The Allensburg Food and Gas will have a staff of five:

• Store/deli staff (2)
• Gas attendants (2)

Financial Plan investor-ready personnel plan .">

The following is the financial plan for Allensburg’s Food and Gas.

7.1 Break-even Analysis

The monthly break-even point is approximately $49,500.

7.2 Projected Profit and Loss

The following table and charts highlight the projected profit and loss for three years.

7.3 Projected Cash Flow

The following table and chart highlight the projected cash flow for three years.

7.4 Projected Balance Sheet

The following table and chart highlight the projected balance sheet for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5541, Gasoline Service Station, are shown for comparison.

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Gas Station Business Plan Template [Updated 2024]

I. Executive Summary

This Section's Contents

Business Overview

Products served, customer focus, management team, success factors, financial highlights.

[Company name] is a gas station located in [Location]. We offer refined petroleum products and lubricants for retail and commercial channels, and bitumen used in asphalt. Also engaged in selling and marketing liquefied petroleum gas (LPG) and other petroleum products, we are committed to better, safer, cleaner, more efficient, more innovative and more accessible energy. by positive economic, social and environmental benefits. Our top priority is to support the operation of oil depots, storage, and transport services within the [Location] area.

[Company Name]’s products and services are classified under the following categories:

• Engine and Transmission Oils
• Brake & Engine Fluids
• Liquified Petroleum Gas
• Snacks and Beverages

[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location]. The area we serve is populated mostly by the middle class; as a result, they tend to have vehicles and thus are key to our business.

[Company Name] is led by [Founder’s Name] who has been in the gas station business for 20 years. He has worked extensively at major gas stations for the past 20 years. He began his career in [19xx] when he received a certification from [School] and began work at [major chain], where he worked for X years.

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The Company will fill a need for additional gas station options in the growing community we are entering.
• Our location is in a high-volume area with easy access from multiple residential and commercial district zones.
• The management team has a track record of success in the gas station business.

Capital Requirements and Use of Funds [Company Name] is seeking total funding of $260,000 of debt capital to launch its gas station. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Store design/build: $140,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] is cash-flow positive

Comments are closed.

Gas Station Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

How to Design Petrol Filling Stations: Expert Tips & Guidelines

• Daniel Lynch
• July 24, 2023
• No Comments

Welcome to our comprehensive guide on how to design petrol filling stations. Whether you’re planning to build a new station or renovate an existing one, having a well-designed station is crucial for attracting and retaining customers. Designing a petrol station requires careful consideration of various aspects such as layout, architecture, and construction.

In this guide, we’ll take you through the entire process of designing a petrol station step by step. We’ll cover everything from service station planning and fuel dispensing station design to convenience store design and branding and marketing strategies.

We’ll also address important considerations such as fuel type, safety regulations, and sustainability in petrol station design. Additionally, we’ll discuss the importance of maintenance and upkeep as well as incorporating new technologies and trends into the petrol station design.

With our expert tips and guidelines, you’ll be able to design a petrol filling station that not only meets the needs of your customers but also stands out in the market. So let’s get started on how to design petrol filling stations that are functional, attractive, and profitable.

Service Station Planning

Before embarking on designing a petrol station, it is crucial to have a solid plan in place. Proper planning ensures that the station will be functional, efficient, and compliant with local regulations. Here are some important considerations when planning a petrol station:

The location of a petrol station is a critical factor in its success. It should be situated in a high-traffic area, with easy access for customers. Additionally, it is important to analyze the competition in the area and choose a location that offers a competitive advantage.

Zoning Regulations

Each locality has its own zoning regulations regarding petrol stations. It is important to research and understand these regulations before starting the design process. This includes restrictions on the size and height of the station, setbacks from the road, and other site-specific regulations.

Site Analysis

A thorough analysis of the site is necessary to ensure that the petrol station is designed to take advantage of the site’s unique features. This includes examining the topography, drainage, and soil conditions of the site.

Concept Plan

A concept plan is a preliminary plan that outlines the layout of the petrol station. It should include the layout of the fuel pumps, convenience store, and other facilities. The concept plan should be created with the customer in mind and should be organized to be easy to navigate.

Compliance with Regulations

It is important to ensure that the petrol station complies with all relevant regulations, including environmental regulations, safety regulations, and fire codes. Compliance with regulations ensures that the station is safe for customers and workers and avoids unnecessary fines or legal issues.

Fuel Dispensing Station Design

Designing the fuel dispensing station is a crucial part of designing a petrol station. The position and layout of the petrol pumps play a significant role in determining the flow and efficiency of the station.

When planning the fuel dispensing station, it’s important to consider factors such as fuel type, safety regulations, and customer convenience. The petrol pumps should be designed to allow easy access for customers and to facilitate a smooth flow of traffic through the station.

The positioning of the petrol pumps should also be carefully considered. They should be strategically located to allow for easy access from multiple angles, while also ensuring that there is ample space for cars to maneuver around the station.

Another important aspect of the fuel dispensing station design is the canopy structure that covers the petrol pumps. The canopy must be designed to provide adequate protection from the elements, as well as to complement the overall aesthetic of the petrol station.

Overall, the design of the fuel dispensing station is a critical component of petrol station design. It must be carefully planned to ensure that it is both efficient and safe for customers and employees.

Convenience Store Design

When designing a petrol station, the convenience store is a crucial component that can greatly impact customer experience. By creating a well-designed and functional store, customers are more likely to make additional purchases and return in the future. Here are some expert tips on convenience store design:

The layout of the convenience store should be designed with customer flow in mind. It should be easy for customers to navigate and find what they need. The entrance and checkout area should be clearly marked and visible from the fuel pumps. Place high-demand items, such as snacks and drinks, near the checkout area to encourage additional purchases.

Product Placement

Strategic product placement can increase sales and improve customer experience. Place items that are frequently purchased together, such as coffee and breakfast sandwiches, in close proximity. Use signage and displays to draw attention to new or seasonal products. Additionally, consider offering a variety of products that cater to different dietary needs or preferences.

Clear and concise signage is important for guiding customers and promoting sales. Use large, easy-to-read signs to label product categories and pricing. Use digital displays to advertise promotions or loyalty programs. Additionally, consider using branded signage and logos to create a cohesive and recognizable aesthetic.

Gas Station Canopy Design

The canopy structure over the fuel pumps is an essential component of any petrol filling station. It not only protects customers from the elements but also serves as a branding and marketing opportunity for the station.

When designing the canopy, it is important to consider the material used. Common materials include steel, aluminum, and polycarbonate. Steel is durable and long-lasting but may require more maintenance. Aluminum is lightweight and easy to work with but may not be as strong as steel. Polycarbonate is a popular choice for its transparency and ability to let in natural light.

Effective lighting is crucial for safety and convenience. Consider using energy-efficient LED lighting to illuminate the canopy structure and fuel pumps. Lighting can also be used for branding and marketing purposes by incorporating the station’s logo and colors into the design.

The canopy is a prime location for branding and marketing. Incorporate the station’s logo and colors into the design to create a strong brand identity. Consider using signage and graphics to promote special deals and offers.

Functionality

The canopy should be designed with functionality in mind. Consider the layout of the fuel pumps and the flow of traffic through the station. The canopy should also be designed to accommodate large vehicles such as trucks and RVs. Safety regulations should also be taken into account when designing the canopy structure.

Maintenance

Regular maintenance is necessary to keep the canopy in good condition. Cleaning the structure and replacing any damaged or worn parts will help to ensure the longevity of the canopy. It is also important to regularly inspect the canopy for any safety concerns.

Filling Station Architecture

Designing a petrol station requires more than just a functional layout and construction plan. The architecture of the station plays an important role in creating an attractive and memorable design that draws in customers. In this section, we’ll explore the different architectural elements that go into a petrol station and how to create a design that is both functional and aesthetically pleasing.

The roof of a petrol station serves both functional and aesthetic purposes. It protects the fuel pumps and customers from the elements while also contributing to the overall visual appeal of the station. When designing the roof, consider the type of material (such as metal or shingles), the pitch, and any additional features such as skylights or solar panels.

The façade of a petrol station is the face of the station, and it’s important to create a design that is eye-catching and memorable. Consider incorporating unique features such as a curved entrance or bold signage to make your station stand out. Additionally, the façade should be designed to complement the surrounding environment and reflect the overall branding of the station.

Landscaping

Landscaping is an often-overlooked aspect of petrol station design, but it can make a big impact on the overall customer experience. Adding plants, trees, and other greenery can create a more welcoming and relaxing environment for customers. Additionally, consider incorporating seating areas or other outdoor amenities to encourage customers to stay and enjoy the surroundings.

Sustainability

Sustainability is becoming an increasingly important aspect of petrol station design. Consider incorporating eco-friendly features such as rainwater collection systems, solar panels, and energy-efficient lighting. These features not only reduce the environmental impact of the station but can also save money on energy costs in the long run.

Overall Design

When designing the architecture of a petrol station, it’s important to consider the overall aesthetic and branding of the station. The design should be consistent with the station’s logo, color scheme, and other branding elements. Additionally, the design should create a cohesive and appealing overall look that draws in customers and creates a memorable experience.

Fuel Station Construction

Constructing a petrol filling station requires careful planning, engineering, and construction management. Before beginning construction, it is important to obtain all necessary permits and approvals from local authorities and regulatory bodies. This includes zoning permits, environmental permits, and building permits.

During the construction process, it is important to prioritize safety and quality control. This includes ensuring that all equipment and materials meet industry standards and safety regulations. It is also important to have a system in place for regular inspections and maintenance of the station to ensure continued safety and functionality.

Branding and Marketing Strategies

In today’s highly competitive market, branding and marketing strategies play a critical role in the success of a petrol station. A strong brand identity and effective marketing campaigns can attract new customers and retain existing ones. Here are some expert tips for creating an effective branding and marketing strategy:

Create a Strong Brand Identity

A strong brand identity is critical in establishing a loyal customer base. This includes designing a distinctive logo, choosing a unique color scheme, and developing a memorable brand name. Consistency in branding across all aspects of the petrol station, including the canopy, convenience store, and fuel pumps, is also important in establishing a recognizable and trustworthy brand.

Offer Promotions and Loyalty Programs

Offering promotions and loyalty programs to customers is a great way to attract new customers and retain existing ones. This can include discounts on fuel or convenience store items, as well as loyalty programs that reward customers for frequent visits or purchases.

Utilize Social Media and Other Advertising Channels

Social media and other advertising channels, such as billboards and radio ads, are great ways to reach a wider audience and promote the petrol station. Creating engaging content on social media platforms, such as Facebook and Instagram, can also help establish a strong online presence and build a loyal following.

Partner with Local Businesses and Organizations

Partnering with local businesses and organizations, such as car dealerships or sports teams, can help increase brand awareness and attract new customers. These partnerships can include sponsorships, joint promotions, or even hosting events at the petrol station.

Stay Up-to-Date with Industry Trends

Staying up-to-date with industry trends and incorporating new technologies and services into the petrol station can help attract new customers and retain existing ones. This can include offering electric vehicle charging stations, implementing mobile payment options, or even offering car wash and detailing services.

Section 9: Maintenance and Upkeep

Maintaining and updating your petrol station is essential to keep your business running smoothly and attracting customers. Regular upkeep tasks should be performed to ensure the safety and cleanliness of your station. Here are some important factors to consider:

Cleaning and Inspection

Regular cleaning of the petrol station is necessary to ensure a safe and attractive environment for customers. This includes cleaning the fuel pumps, canopy, convenience store, and restrooms. In addition, regular inspections should be performed to identify any safety hazards or maintenance needs.

Upgrades and Renovations

Your petrol station may need upgrades or renovations over time to keep up with changing customer needs and trends. This could include updating your convenience store offerings, installing new fuel pump technology, or redesigning your canopy structure. It’s important to invest in these updates to remain competitive in the market.

New Technologies and Trends

Keeping up with new technologies and trends in the petrol station industry can help attract and retain customers. For example, offering electric vehicle charging stations or mobile payment options can set your station apart from others in the area. Keeping up with these innovations can help your petrol station stay relevant and in-demand.

Safety and Quality Control

Ensuring the safety and quality of your petrol station is crucial for maintaining customer trust and loyalty. This includes following all safety regulations, training employees on proper procedures, and maintaining high quality fuel and convenience store offerings. Regular quality control checks should also be performed to identify and address any issues.

Professional Assistance

If you’re unsure about how to properly maintain or upgrade your petrol station, it’s always a good idea to seek professional assistance. Hiring a maintenance or construction team can help ensure that your station stays in top condition and is well-equipped to meet customer needs.

Here are some frequently asked questions related to designing petrol filling stations:

What are the zoning regulations for petrol stations?

The zoning regulations for petrol stations can vary depending on the location and local government laws and policies. It is important to research and consult with local authorities to determine the specific zoning requirements for your station.

How do I choose the best location for my station?

Choosing the best location for your station involves careful analysis of factors such as traffic patterns, nearby businesses and residential areas, and accessibility to major roads and highways. Conducting a thorough site analysis can help determine the ideal location for your station.

What fuel types should I offer at my station?

The fuel types you should offer at your station can depend on factors such as the local market demand, the types of vehicles in the area, and any environmental regulations. It is important to research and consult with fuel suppliers to determine the best fuel options for your station.

How can I create an appealing convenience store layout?

Creating an appealing convenience store layout involves careful consideration of factors such as product placement, signage, and overall aesthetics. It is important to design a layout that is both visually appealing and easy for customers to navigate.

What are some eco-friendly options for petrol station design?

Eco-friendly options for petrol station design can include the use of solar panels, LED lighting, and low-flow water fixtures. It is important to research and consult with experts in sustainable design to determine the best options for your station.

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How to Start a Petrol Station Business in Kenya

Fuel business is very lucrative since it has high profit margins

Petrol stations are establishments that sell petroleum fuels like diesel, motor spirit (premium petrol), and regular petrol to vehicle owners. These facilities may also deal in other engine lubricants, kerosene, and cooking gas sold to customers.

Depending on its size, petrol station may also have additional car-related services like oil checks, repairs, air for tyres, plus minimum to full car service.

Available statistics from a report tabled in Parliament in early 2022 by the Ministry of Energy indicate that there are slightly over 4,000 registered fueling stations in Kenya, with a majority (324) located within Kenya’s capital Nairobi.

Also, another set of data from the Energy and Petroleum Regulatory Authority (EPRA) for the financial year that ended June 2022 denoted a 10.92% increase in the quantum of petroleum products imported into the country through the Open Tender System (OTS) to 5,539,884 cubic meters compared to 4,994,577 cubic meters sourced over the same period in the financial year ended 2020/2021.

These data sets allude that petrol stations are a great business because the demand for fuel in Kenya is constantly growing; if you are keen to start a petrol station in Kenya but uncertain about how to get started, this is a step-by-step guide on how to kickstart your dream to a reality by offering the concepts behind this lucrative business.

How to open a petrol station

Just like any other enterprise, the petrol station business in Kenya needs flexible and good planning to set yourself on the path to success as an entrepreneur.

According to businessman Jacob Simiyu of Jadedo Investments, which vends fuel along Eldoret – Iten Road at Sinai, proper organizational skills are essential for the long-term survival of the fuel business.

From his interview with this writer, here is how to start a petrol station business in Kenya:

• Think out your petrol station business plan

As an aspiring business owner, having a detailed or well-written business plan will help you validate your idea as it communicates a strategic plan for your business by identifying potential problems and opportunities.

Simiyu says that a business plan is a critical modelling tool for any new business creation as it enables one to gain insights, especially as it projects possible competitors and analyzes the concepts of supply and demand.

“Before starting a petrol station business anywhere in Kenya, it is important to map out how your business will operate. You will know possible customers and the right location to put your facility. Ask yourself; are there big oil companies around where you want to set up your business? It will come in handy when tackling issues of competition. However, competition brings about the urge to do better in business, boosting its efficiency,” he stated.

He added that at this stage, an entrepreneur learns about the right location with a comprehensive trade network for the petrol station business. He hinted that the best location is along major highways, cities, and town suburbs because of affordable rent prices.

• Notify the respective county government

When your business plan is ready and set to start the petrol station business in Kenya, visit the county government wherein the prospective fueling station sits to obtain construction approval from relevant authorities.

This process is absolutely free, and at the county government offices, you are supposed to check in with the fire department for business location risk assessment alongside the National Environment Management Authority of Kenya (NEMA) to obtain an Environmental Impact Assessment (EIA), which sifts the environmental impact of your project.

Here are the requirements for the construction of a petrol station in Kenya:

* Applicants’ company registration certificates for developing firms

* Copies of applicants’ national ID

* Proof of land ownership of legitimate lease agreement

* Valid EIA license from environmental authority NEMA

* Permit to construct auxiliary lanes from relevant authorities like Kenya National Highways Authority (KeNHA) or Kenya Urban Roads Authority (KURA)

* Permission to undertake construction from County Physical Planning Office

* Detailed construction drawings of petrol station design from certified engineers

A review of your application to construct a petrol station in Kenya takes approximately 45 days or less, after which you may begin its construction.

• Build your petrol station

After gathering the required certifications and receiving a go-ahead to start your petrol station in Kenya from the county government, it is time to zero in on its construction in the desired place with customer convenience.

A standard petrol filling station has storage tanks, digital dispensing pumps, wash and service bays, air and water dispensing fittings, lubrication equipment, and other mechanic vices. All of these are expensive to acquire.

For instance, according to petrol vendor , it costs between Ksh300,000 to Ksh700,000 to put up 20,000-litre underground storage tanks that conform with minimum standards set by EPRA, Ksh20,000 for single piping, Ksh580,000 to purchase double fuel dispensers with breakaway valve or a price of Ksh320,000 for single fuel dispenser, all with piston meters and encoders to track fuel output.

Also, petrol business hopefuls have got to pay around Ksh5,000 to Ksh10,000 for fuel pump installation costs. With a viable startup capital, building a petrol station takes approximately one month before becoming fully operational.

Capital investments should also include around Ksh3 million for sourcing petroleum from oil marketing companies. One should also pay for a single business permit that goes for around Ksh10,000 to Ksh50,000, depending on the county’s set trade laws, and Ksh5,000 for a fire permit.

The average cost of starting a petrol station business in Kenya is approximately Ksh5 million to Ksh8 million, inclusive of fuelling station equipment, construction materials, and labor. However, this figure may be higher or lower depending on the size of the petrol station and whether the land on which it’s constructed is personal or leased.

Biggest Oil Marketing Companies in Kenya 2023

To determine the biggest Oil Marketing Companies (OMS) in Kenya, we used data from Biannual Energy and Petroleum Statistics Report for the financial year 2022/2023, which provides information on the top companies that trade petroleum products; diesel, petrol, kerosene, and LPG in terms of market share.

Here are the top 10 oil marketing companies in Kenya:

Bottom Line

Is the petrol station business profitable in Kenya? Yes, the fuel business can be very lucrative for risk-takers since it has high average profitability. However, the margin of profit can be impacted by fluctuating international prices, the degree of competition, and the strength of demand.

Next >> Working Ideas On Running a Profitable Butchery Business

• fuel prices
• Oil Marketing Companies
• Petrol station

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Awesome, i do really access the good bussiness ideas, towards my intentions, there’s no need to seek/attend for enterprenurial institutions to access the adequate knowledge concern about this!!!!!!

WHAT ABOUT IF I JUST WANT A SIMPLE FUEL STATION

Insightful.

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Petroleum Products Filling stations Business Plan

• Post author: Ane
• Post published: November 14, 2018
• Post category: BUSINESS-PLAN-AND-FEASIBILITY-STUDY
• Post comments: 0 Comments

Table of Contents

Introdcution:

Petroleum Products  re sold in Filling stations in Nigeria. As a matter of fact, Petrol station is outlet or depot that procures refined petroleum products (Premium Motor Spirit (PMS), also called petrol; Automated Gas Oil (AGO) known as diesel; kerosene; and household gas) in bulk, stores, and resell by use of pumps to customers. Gas station in Nigeria is also called petrol station or filling station.

Nigeria is one of the oil producing country of the world and a major fuel consumer in Africa. It’s estimated daily consumption is put at about 50 million litres. One  advantage of pump station in Nigeria is that the demand for these products re very high.  Therefore, with little effort put into commercials or marketing sale is guarantee in good locations.

Even though there re big dealers in the market, like AP, Mobil, Texaco, MRS, Total, Oando, the supply isn’t enough and more suppliers re always needed. This why more re still needed. There re two groups of petrol filling station in Nigeria. One is autonomous filling station or  Reliant filling stationm.  The autonous filling station is  commonly called independent oil marketer. These re filling stations run and managed by individual owners who get the products  directly from Nigerian National Petroleum Corporation, through petroleum product marketing company (PPMC).

Reliant filling station or dependent oil marketer  re the major oil marketers. The like of AP, Mobil oil, Total, Oando etc. re the major marketers. The station just serve as  sales point for products of the major marketer. Consequently, it markets under the major oil company  own business name, facilities and premises.

Petroleum Products Filling stations Business Plan Template:

This is the business plan template. It’s so well designed to enable you understand, write or implement your business plan. Now, lets take the first step.

Start-up Checklist:

As a matter of fact, for you to do this business, you have to take care of these initial start-up commitments. They are:

Statutory Milestone:

You have to incorporate your business. We can do this for you, if you so desire. Just call us on +234 8034347851

• Business Name Availability Check
• Business Registration
• Application for business license and permit .e.g. NAFDAC registration
• Health and Safety and Fire Safety Arrangement (License)
• Trade mark registration

Technical Milestone:

• Conducting  Feasibility Studies
• Writing of Business Plan
• Procurement of Equipment
• Generating capital from family members & friends
• Applications for Loan from the bank
• Invitation of Investors

I have also included items 4, 5 & 6 under technical by their nature. They could be very critical for the start-up  business.

 Administrative Milestones:

• Firstly, Open a Corporate Bank Accounts
• Securing Point of Sales (POS) Machines
• Opening Mobile Money Accounts
• Opening Online Payment Platforms
• Application and Obtaining Tax Payer’s ID
• Purchase of Insurance for the Business
• Leasing of  facility and renovating the facility
• Again, Drafting of Employee’s Handbook
• Drafting of Contract Documents and other relevant Legal Documents
• Design  Company’s Logo
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials
• Recruitment of employees
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances & office appliances,
• Creating  Official Website  for the Company
• Creating Awareness for the business both online and around the community
• Opening party / launching party planning
• Establishing business relationship with vendors  –  wholesale suppliers / merchants of petroluem products, Purchase of delivery truck.

Now lets explain some of these Essentials:

Research and study:.

• In the first place,  search is to be done to ascertain the capital need for this business. In this case, as a capital intensive business funding is important. As enumerated above, this gives detailed  account of  all funds needed for the set-up, facilities, product and catering for the business.
• Make research about the location you re intending for your Petrol station. The principle of business location or localization must come to play here.  Location must be accessible to a major road, spacious to accommodate the type of filling station you’re setting up.
• Again, you  need to draft business plan which you will perfect as you go on. Your plan will consist of your aim, your goals to achieve your aim, your vision and mission statement. This plan will have checklist/timelines to measure your progress.
• Your research should also reveal all  the various regulations that bind the setting up and running of filling station in Nigeria. Therefore, get to know the permits and the requirements for the associations involved in the business before venturing into it.
• Legalize the company and get Petrol station licence in Nigeria. You re  required  to register your company with corporate affairs commission of Nigeria. You will also need to obtain your tax clearance.

Petroleum Products Filling stations Business Plan Business Regulatory Licences:

This will necessitate your  obtaining licenses, approval and permit to run your filling station. In fact, this is necessary for you to  start setting up and get supplies of petroleum. Therefore,  you’ll need to obtain licence from these bodies:

• DPR – Department of Petroleum Resources • PPPRA – Petroleum Products Price Regulatory Agency • PPMC – Pipelines and Products Marketing Company • NNPC – Nigerian National Petroleum Corporation

After the licences and permits re in place, you will also need to join the following petroleum associations. These tend to help protect your interest concerning petroleum sale issues.

• IPMAN – Independent Petroleum Marketers Association of Nigeria • NUPENG – National Union of Petroleum and Gas Workers

Petroleum Products Filling stations Business Plan Insurance:

You definitely don’t just need to insure your business as requirement but also  because this business is a very risky business.  Most petroluem products re highly inflammable, so you will need to insure against fire.  The truck is also prone to hijacking. Again,  because this business also involves the movement of large cash, so you will also insure against theft, and for any other insurance policy you deem fit and can afford.

Equipment, Tools and Other Facilities:

Furthrmore, you have to budget for the following:

• Errecting the facilities –  Filling station requires experts to construct. So look for them.
• Building –  depending on station size and what you’ll like to be in the station –  Restaurant, Supermarket, and Car Wash etc.
• Pumps Shelter – Get a good design.
• Storage tanks – underground storage tank. Design and construct according to your desired capacity.
• Fence – by regulations you  require to make fence all around the sides of the petro station. Again, provide access routes.
• Pumps – choose between  analogue and electronic pumps. The analogue pumps re outdated.

Management Team:

Furthermore, determine your manangement structure. The following re important.

• Manager for managerial decisions.
• Supervisor to assist the manager.
• Cashier/Accountant for financial custody, information and analysis. :
• Station Attendants for day to day sales.
• Security – we all know the need for this.

Then, Check out your content:

• Executive Summary.
• Company Description.
• Management and Organization Structure,
• Products and Services
• Market Analysis.
• Competitive Analysis.
• Marketing Plan.
• Sales Strategy

Check out these related topics for better appreciation.

• Auto Car Painting Business Plan
• Industrial Gas Trading Business Plan Template
• Flour Mill Start-Up Processing Business Plan Template
• Maize Corn-Flour Mill Processing Business Plan Template 
• Animal Feed  Mill Processing Business Plan Checklist Nigeria 
• Medium Scale Animal Feed Mill Processing Business Plan
• Pig Farming Business Plan Template Nigeria 
• Rice Mill  Business Plan Cost Analysis 
• Poultry Farm business plan Start-up cost Analysis 
• Sample Poultry Farming Business Plan With Feasibility Studies
• Poultry Farming Business: Free Business Plan Template
• Livestock Farming Business Plan

The Comprehensive Part of the business plan :

In conclusion, the comprehensive  part of this business plan, is obtainable from  Complete Full Marks Consultants (CFMC)  Limited .  CFMC Limited is a firm of Chartered Accountants. You know what that means! It means we can do so much for your.  We will help you register your business/company with CAC, handle your tax matters with FIRS or SIRS, Do your  business plan , do your accounting, auditing  as external auditors or for your  internal control  management. Look, we will get your  PENCOM .  ITF ,  NSITF  c ompliance certificates  for your contract biddings.

Contact us on  [email protected]  or call  +234 8034347851 for these assignments.

Finally, if you enjoyed this post, please share to reach your contacts. Remain connected with us by clicking on our Facebook platform for your regular updates.

Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.

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DOWNLOAD PETROL FILLING STATION BUSINESS PLAN SAMPLE

Looking for a petrol filling station business plan for your new or existing enterprise in Nigeria or anywhere globally?

Download this footwear petrol filling station business plan, which you can download to present to NIRSAL, BOI, BOA, and other investors.

HOW TO START A PETROL STATION BUSINESS IN NIGERIA

Starting a petrol station business in Nigeria can be a lucrative venture, but it requires careful planning and compliance with regulatory requirements. Here are the general steps to start a petrol station business in Nigeria:

• Conduct a feasibility study: Before investing in a petrol station business, conduct a thorough feasibility study to determine the viability of the business. Assess the market demand, competition, location, and profitability of the business.
• Obtain necessary permits and licenses: Contact the Department of Petroleum Resources (DPR) in Nigeria to obtain the necessary permits and licenses for your petrol station. These may include a permit to construct the station, a license to store and sell petroleum products, and environmental permits.
• Secure a suitable location: Choose a location for your petrol station that is easily accessible, has good traffic flow, and is located in an area with a high demand for fuel. You will need to lease or purchase the land for the station.
• Construct the station: Engage the services of a reputable construction company to build your petrol station. Ensure that the station meets the regulatory requirements of the DPR and the Nigerian National Petroleum Corporation (NNPC).
• Equip the station: Purchase equipment such as fuel dispensers, fuel tanks, generators, and other necessary equipment for the petrol station.
• Hire staff: Hire qualified and experienced staff to manage the station, including attendants, cashiers, and supervisors.
• Stock inventory: Purchase petroleum products from approved sources and stock them at your station. Ensure that your inventory management system is robust and efficient.
• Advertise and promote the station: Develop a marketing plan to promote your petrol station business to attract customers. Use advertising channels such as social media, billboards, and local newspapers to promote your station.
• Ensure compliance: Ensure that you comply with all regulatory requirements of the DPR and other relevant government agencies. Conduct regular safety checks and maintenance of the station to prevent accidents and ensure the safety of your customers and staff.

Starting a petrol station business in Nigeria requires a significant capital investment, but with careful planning and proper management, it can be a profitable venture.

BUSINESS PLAN TEMPLATE FOR PETROL FILLING STATION

1.0. Company Summary:

Enertec is a registered and licensed petrol filling station. The station will be located in Ilorin; the fuel station will be situated along major roads in Ilorin strategically positioning it yards before bus stations and motor parks making Unity and Eyenkorin a target. The gas station will be seeking to expand its network so it can offer its services in major cities all around Nigeria.

The gas station will be entrusted to retail its products services and will retail petroleum byproducts used in motor engines like petrol (PMS), diesel, and engine oil, it will also retail denser petroleum products like kerosene (AGO). The gas station will also provide more services for cars which include car wash services, vulcanizing services, wheel balancing, and alignment services, and also other automobile-related services.

Rallying customers to our side is the key to success in business, this will be ensured by making our services impeccable and customer-centric, then we will ensure quality in our products and services, we will e open to adapting o use the latest technology so it becomes easy to use and welcoming for consumers, our customer service and other complementary services will position us to become the most preferred petrol station wherever in Nigeria we are set up.

Customer service is one of the tools in our inventory we plan to develop to the extent of having a one on one relationship with our clients so we can inform them of any developments or hold contests among them to bolster our relationship with our customer base and this will be possible with the aid of a CRM software that will help in managing the one on one relationship no matter how many they may be, the idea is to make them feel less a customer and more part of a community.

2.0. Products and Services

Our products and services will not only meet the demands of our customer base but will satisfy them and will, in turn, make money for the company. The products and services we will be offering are listed below;

• Cooking Gas
• Automobile Services

3.0. Goals and Objectives

The objectives set are geared towards helping us achieve the long-term goal of becoming the leading and most sought-after petrol station and automobile services procurer in the country and even beyond the borders of the country. This will be our aim while we provide quality products maintaining hygiene in all branches across the country, ensuring our customer gets their money’s worth and at the same time providing economic value to our customers and partners thereby satisfying them and also maintaining honesty in our pricing.

Our objectives are listed below;

• Customer satisfaction
• Expand our tentacles by situating at least 2 new branches in strategic places across the nation every year

4.0. Materials and Equipment

The equipment and materials needed in this business might demand a lot of cash; they are listed as follows;

• Underground Storage Tank
• Standby Generator

5.0. Our Competitive Advantage

As in other industries, there are other companies that offer the services we offer but in order to garner trust and rally consumers to our side we have taken into consideration a few points which we will work on so as to ensure uniqueness and make sure our services are sought amongst others;

• Our services will be high quality and this will prompt consumers to buy from us
• Excellent and customer care services
• Fair and best prices

How To Download Gas Station Business Plan Template

Above is a part of the Gat station business plan template in Nigeria. If you want the complete gas station business plan sample with the full financial plan, calculations, and more, follow the procedures to download it. 

Pay the sum of   N8000  ( eight thousand naira only)  to the account detail below: Bank: GTBank Name: Oyewole Abidemi (I am putting my name and not our company account so you know we are real people and you can trust us) Ac/No: 0238933625 Type: Saving

Thereafter, send us your email address through text message to  +234 701 754 2853 .  The text must contain the title of  the business plan  you want and also your email address. Immediately after the confirmation of your payment, we will send the gas station business plan template in Nigeria to your email address where you can easily download it.

Dr. Abi Demi is a skilled technical writer and author with specialties in the martech and fintech space. Featured on Tekedia, Coin Review, Business Insider, Fintechna, Cryptocoin.news, Date 360 and several other sterling online publications, Demi is an astute technical writer that specializes in finance, marketing and technology - with over 500 published pieces across the internet ecosystem. Contact Abi Demi - [email protected]

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[…] Petrol Filling Station Business Plan Download […]

If I can get the plan for petrol station all appreciate, though they are good

It’s available and you can get it right now. Contact us via our number

i need proposal oil station

Much appreciation for the services and information rendered to us freely here. would love to start a small fuel filling station here in Kenya and help with a fuel business plan/proposal for guidance is much appreciated

how can i get a detailed one with content based on the Zambian market

I WANT A BUSINESS PLAN TEMPLATE FOR PETROL FILLING STATION IN NIGERIA- PORT HARCOURT TO BE PRECISE OR ANY EXISTING ONE I CAN BUY, CAN YOU DRAW A PLAN FOR ME

WHATSAPP/Call/message +234 701 754 2853 or SEND A MAIL TO [email protected] for inquiries.

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Business Plan

Petrol Filling Station Business Plan in Nigeria

by BusinessPlan 1 Comment

Petrol Filling Station Business Plan in Nigeria – Feasibility Study on Petrol Filling Station

This sample petrol filling station business plan in Nigeria has been written to be used to access bank loans, grant applications, business proposals, competitions, etc.

Get your own sample business plan for petrol station in Nigeria now! To place order, pay N10,000 to:

BANK NAME: FIRST BANK PLC

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 3066880122

After payment, text your full name, email address and title (gas station business plan pdf) to 07033378184. Your business plan will be sent to your email within 15 minutes.

Please Read on –

Petrol station is an outlet or depot that procure refined petroleum products (Premium Motor Spirit (PMS), also called petrol; Automated Gas Oil (AGO) known as diesel; kerosene; and household gas) in bulk, stores it, and resell by use of pump to customers. Gas station in Nigeria is also called petrol station or filling station.

Nigeria is one of the oil producing country of the world and one of the major fuel consumer in Africa with about 50 million litres (estimate) daily consumption, we wouldn’t expect less from the giant of Africa. This is a resultant of the pool of vehicles, numerous generating set and house hold use of this fuel which has escalated over the years.

One of the advantage of pump station in Nigeria is that the demand for oil is very high with little effort put into commercials, sale is guarantee if location is good. Even though there are big dealers in the market, dealers like AP, Mobil, Texaco, MRS, Total, Oando, yet the supply isn’t enough and more suppliers are billeted.

There are two ways to ways go about setting up a petrol filling station in Nigeria. One can go as an autonomous filling station or a Reliant filling station.

Autonomous gas station or independent oil marketer is a filling station that is ran under the business name its initiator. The owner of the filling station names and runs the filling station independently. This filling station gets its oil directly from Nigerian National Petroleum Corporation, having purchase representative at the petroleum product marketing company (PPMC).

It features running your business under your own chosen business name, creating a niche for yourself with your brand. You’ll have to put in place logistics you would employ to ensure that your product is delivered to your filling station promptly. This can be by in house logistics system or you out source at the logistics company. You’ll need at least three tankers with a capacity of 30,000 litres each (half trucks). You can also employ the service of Logistics Company to carry your product for you on a one time agreement or periodic service.

You are in charge of drafting out and developing your business policy and trade terms. Making your business known, establishing your brand and expanding your horizon depends solely on your advertising scheme.

Payment for the petrol product from NNPC requires the use of bank draft issued in the name of NNPC, to be paid to the CBN branch of the state you intend to carry the fuel from. Every time you carry fuel, IPMAN charge you #5000 for insurance and association fee. The risk of carriage and of the transit of the fuel rest on you or the insurance company you transfer that risk to.

Reliant filling station or dependent oil marketer is a filing station that holds the product of another marketer. This type of station, the charter is owned by another filling station, usually a big one like AP, Mobil oil, Total, Oando etc. and the station just serve as a sales point for the product of that major marketer. It markets under its own business name, facilities and premises for an already established major oil business.

It structures around building of your business off the brand of a major marketer or an already established business. Your business need not a lot of experience to establish since a bit of the resources of the business brand is readily available for your utilization, because you are riding on the back of a major marketer in the industry. This may impair to an extent the opportunity of establishing your very own brand.

There is a transfer of customers as you inherit the customers that reside in the area of your establishment and current customer ply the routes. This inherited customers is a plus on you building your business.

You also enjoy the benefits of using the logistics of the marketer to deliver your product. You are also influenced by the marketer’s policies and terms,

You wouldn’t need to go through the stress of paying through the bank draft to NNPC because you can simply pay into the account of the major marketer supplying you the product. One down side to this mode is that a bit of your gain is also going to the brand name you are marketing for. The price of lifting from these major marketer is higher than the NNPC depot as they already add their profit to it thereby reducing your own profit margin.

Research and study : The first study I want to you to conduct is concerning the funding of the station, we all know oil business a capital intensive business; the research should put into account all funds needed for the setup, facilities, product and catering for the business. How much do you have presently, how much money you can pool in the nearest future are questions that must be answer before you venture in setting up this business.

Make research about the location you intended for your Petrol station. This is very important as it will help your decision making and form part of your documentation. Location must be accessible, near a major road, spacious to accommodate the type of filling station you’re setting up. Land acquisition is a vital part of the location study. For a setup of two petrol pumps, one diesel pump, one kerosene pump (which is by the way the smallest the IPMAN regulation allows in Nigeria), two plot is required. Depending on the location, the price might range from #2m to #20m for acquiring and processing of the properties papers for the land.

You will also need to draft out the business plan which you will perfect as you go on. Your plan will consist of your aim, your goals to achieve your aim, your vision and mission statement. This plan will have check points to measure your progress.

You will also need to research the various regulations that bind the setting up and running of filling station in Nigeria, get to know the permits and the requirements for the associations before venturing into the business.

Legalize your company and get your Petrol station licence in Nigeria . It will be required of you to register your country with the corporate affairs commission of Nigeria to have a legal name for your business because it is a requirement for obtaining your certificate of incorporation which you will need to obtain your license of operating a filling station. You will also need to obtain your tax clearance.

You will also on your way to make your business a legal entity need to obtaining licenses, approval and permit to run your filling station. To start setting up and get supplies of petroleum, you’ll need to obtain licence from these bodies:

• DPR – Department of Petroleum Resources
• PPPRA – Petroleum Products Price Regulatory Agency
• PPMC – Pipelines and Products Marketing Company
• NNPC – Nigerian National Petroleum Corporation

After the licences and permits are in place, you will also need to join these petroleum association. They tend to help protect your interest concerning petroleum sale issues

• IPMAN – Independent Petroleum Marketers Association of Nigeria
• NUPENG – National Union of Petroleum and Gas Workers

Registration, Licencing, permits and association registration may cost up to #1.3m.

You definitely need to insure your business not only because it is a requirement but because this business is a very risky business; all product are highly inflammable so you will need to insure against fire insurance; the truck is also prone to hijack and because this business also involve the movement of large cash, its prone to theft so you will also insure against theft; and as many other insurance you deem fit and you can afford.

Facilities building: you will need the services of a petrol station engineering company. After you must have considered and selected a size of petrol station, you will need the services of these engineers to bring it into physical being.

Building: this is dependent on your station size and what you’ll like to be in the station; Restaurant, Supermarket, and Car Wash etc. it’s a require men to have bay in your building or on your filling station premises.

Pumps Shelter: The shade constructed over petrol station pumps, it protect the pumps and the petrol attendants from the weather conditions.

Storage tanks: After acquiring your property, before you fill the land if necessary, you will sink your underground storage tank. Storage tanks measurements vary depending on the size (between 35,000 liters and 65,000 liters) and the space you have. You will definitely need at least three underground storage tanks, one for each product. Usually, petrol storage tank is bigger because it sells faster and you will to stock large amount of it.

Fence: by regulations, it is require to make fence all around the sides of the petro station, as far as there is no access route there. This helps to increase security in and around the petrol station. It is also required to provide access gates on sides that has a route to link and provide easy access in and out of the filling station

Flooring: The petrol station needs a fairly flat ground so you might need to cut or fill as the topography may warrant. You’ll need a very firm concrete floor to accommodate the huge pressure that the diverse number of vehicle coming in and out of the filling station will exert on it and also to accommodate those vehicles as you dispense fuel.

Standby Generator (25kva to 60kva): we all know that the power supply in Nigeria is erratic, so need for a steady power supply to power your pumps. Besides, standby generator is one of the requirements for approval.

Pumps: there are two types of pumps, the analogue and the electronic. The analogue pumps are outdated. They use the analogue counter to dispense fuel. Electronic pumps gives you the freedom of advance technology as some pumps have Point of Sales (PoS) slot, most come with a ‘dispense pre-set module’ and other accessories. The pump that dispenses the fuel, you will need at least 4(two for petrol, one diesel and one for kerosene)

Staffing your petrol station: the petrol state needs four categories of personnel to run the business fully at the inception. The staff number depends on establishment level and hours of work. Usually most of the staff will work on a shifting.

Manager: the manager is the highest in rank in the filling station. He handles the managerial functions in filling station. He is the superior with the responsibility of the whole operation of the petrol filling station and must be vast in running the oil business. All other employee reports to him while he report directly to you. You don’t necessarily need to interact directly with all your staff because they can go through him to get to you.

Supervisor : he is the next in line to the manager, he is charged with the smooth operation of the filling station. He ensures everyone and everything including the facilities are in order. He sees to it that everyone is up to his task and report back to the manager. He performs other basic supervisory duties.

Cashier/Accountant : a personnel that handles the financial computations of the business. This person sees into the movement of the cash submitted by the attendants, keeps the records of the cash transactions and process cash for the use in the filling station by approved authority. Depend on how you want it, he will report to the manager and submit periodic financial statement and reports.

Attendants : to reduce fatigue, you might need to employ two or more petrol attendants for each pump. They would work in shifts, one person at a time. The total number of attendants you employ will depend on the number of pumps you have and other services you offer e.g. supermarket attendant

Security : also very needed is security guards to secure your assets, your money and maintain order on the premises of your filling station. As a way to increase security, I will advise you to move your cash in bits and you ensure you do not leave plenty of cash within your petrol station.

Keep in mind the overhead cost for the running of the filling station, the salaries of your employees, the cost of purchasing, transporting and storage (insurance) of the petroleum product while planning( writing business plan) and setting up the fuel station.

On the average, depending on location, it cost roughly around #80m to #150m, though that’s not the maximum but for a small size in a middle class neighbourhood, it should establish a pump station. The return on capital is so high that profit ranges from a million naira a month to five million naira a month. It is to be noted that from previous observation and current trends, even if the price of petroleum is tripled over night, it will still make its sale.

Get your own Sample Petrol Filling Station Business Plan in Nigeria ! To place order, Pay N10,000 to:

BANK NAME: GUARANTY TRUST BANK (GTB)

ACCOUNT NAME:  CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 0044056891

After payment, send your full name, email address and topic (i.e. gas station business plan pdf) to 07033378184. Your business plan will be sent to your email within 15 minutes.

Petrol Filling Station Business Plan in Nigeria © www.businessplan.com.ng

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A Comprehensive Guide to Starting a Filling Station Business in South Africa

Starting a filling station business in South Africa can be a lucrative venture for entrepreneurs who have an interest in the gas and energy industry. South Africa is a country that heavily relies on fossil fuels, and the demand for gasoline and diesel is consistently high. In this article, we will provide detailed information on the gas and energy industry in South Africa and how to start a filling station business.

• The Gas and Energy Industry in South Africa

The gas and energy industry in South Africa is dominated by the production and distribution of fossil fuels, particularly gasoline, and diesel. These fuels are used to power vehicles, machinery, and generators. The industry is regulated by the Department of Energy , which oversees the licensing of filling stations, safety standards, and environmental regulations.

South Africa has a well-developed oil and gas industry, with several large refineries and storage facilities across the country . The majority of South Africa’s gasoline and diesel is produced by Sasol , a petrochemical company that specializes in the production of synthetic fuels.

• Starting a Filling Station Business in South Africa

Starting a filling station business in South Africa requires careful planning and research. Here are the essential steps you need to follow to start a successful filling station business in South Africa:

• Conduct Market Research

Before starting a filling station business in South Africa, you need to conduct thorough market research . You need to determine the demand for fuel in your target location, the competition, and the regulations that govern the oil and gas industry. You can gather this information by conducting surveys, analyzing data, and consulting with industry experts.

• Develop a Business Plan

Once you have conducted your market research, the next step is to develop a comprehensive business plan. Your business plan should include a detailed description of your business, financial projections, marketing strategies, and the legal structure of your business. A solid business plan will help you secure financing, attract investors , and guide you through the early stages of your business.

• Secure Funding

Starting a filling station business requires significant capital investment. You will need to secure funding to cover the cost of land, construction, equipment , and inventory. You can explore funding options such as bank loans, grants, and partnerships.

• Obtain Licenses and Permits

The oil and gas industry in South Africa is heavily regulated, and you will need to obtain licenses and permits to operate your filling station business. These include environmental permits, safety certifications, and business licenses. You can consult with industry experts and regulatory bodies to determine the specific permits and licenses you need to operate your business.

• Purchase and Install Equipment

The next step is to purchase and install the necessary equipment for your filling station business. This includes fuel pumps, storage tanks, point-of-sale systems, and safety equipment. You should work with reputable suppliers to ensure that you get high-quality equipment that meets the required safety standards.

• Hire and Train Employees

Running a filling station business requires a skilled and reliable workforce. You will need to hire employees with experience in the oil and gas industry and provide them with the necessary training. This includes safety training, customer service training, and equipment operation training.

• Promote and Market Your Business

Finally, you need to promote and market your filling station business to attract customers. You can use marketing strategies such as advertising , promotions , and social media to raise awareness about your business. You can also offer customer loyalty programs and other incentives to encourage repeat business.

In conclusion, starting a filling station business in South Africa requires careful planning, research, and attention to detail. By following these essential steps, you can start a successful filling station business that meets the needs of your customers and contributes to the growth of the gas and energy industry in South Africa.

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Starting a Petrol Station Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

South Africa’s vibrant and ever-evolving economy presents a plethora of business opportunities, and one sector that continues to thrive is the petrol station industry. With a growing demand for fuel and convenience services, starting a petrol station business is a lucrative endeavor for entrepreneurs. A large number of people in South Africa make use of fuel on a regular basis.  As long as they are cars on the road and more are being bought, there will always be a need for filling stations. With more than 320 000 cars being sold each year, and the increase in demand for public transportation the demand for fuel will keep going up. There is no doubt that a filling station business is something that you can explore. A country that has about 30% of its households with their own vehicles is a good place to open such a business. Petrol consumption from petrol stations  in South Africa is about 8 billion liters per year, while for diesel is about 4 billion liters per year, that’s a huge market! This sector not only promises significant returns but also plays a crucial role in the daily lives of millions, powering vehicles and industries alike. There is also a high demand for other petroleum products such as paraffin and gas that you can also sell at your fuel station. In addition, you can add other businesses to increase your earning potential. Setting up a convenience store, a repair shop, coffee shop or restaurant in addition to your to petrol station can increase your earning potential. This article will outline how to start a petrol station business in South Africa, and the petrol station business plan – PDF, Word and Excel.

The locations and premises of your petrol station is an important decision to make before you start your business. It’s also important that you locate your petrol service station close to your target market. Consider the amount of road traffic, and find an easily accessible location where people can stop and quickly get your services. There are several possible locations, including shopping centres, malls, highway , residential areas and the CBD. Opening a petrol station close to places that typically have potential for traffic will be ideal. It is important to be strategic about your neighbouring businesses because you are more than likely to feed into each other instead of competing. If you open a petrol service station business in an overly saturated area, the likelihood that your business will succeed will be low.

PREMISES AND EQUIPMENT

You require buildings which will act as your business offices. Ideally these should be at the same premises with your filling station. If you plan to have a convenience store, then you will also need a shop building. You also require a petrol station canopy. This is the structural canopy which will house the fuel dispensers. To establish a successful petrol station business in South Africa, you must have the appropriate equipment in place to ensure operational efficiency and the delivery of top-notch services to your customers. At the heart of your operations, you’ll need reliable fuel dispensers that accurately measure and distribute fuel to customers’ vehicles. These must adhere to industry standards for precision and safety. Complementing the dispensers are underground storage tanks, responsible for storing fuel safely until it’s ready for dispensing. Regular inspections and strict adherence to safety regulations are imperative to prevent leaks and environmental hazards. Fuel pumps are instrumental in transferring fuel from storage tanks to dispensers, and their durability and efficiency are vital to minimize downtime. A robust Point-of-Sale (POS) system is indispensable for seamless transactions, payment processing, and inventory management. These systems should be user-friendly and capable of handling various payment methods, enhancing the customer experience. Other equipment required for a petrol station in South Africa include fill pipes, gas dispensers, security cameras, fire extinguishers among others. Your filling station business plan should cater for the costs of the buildings and equipment acquisition.

PRODUCTS AND SERVICES

The major products for your fuel station are petrol and diesel. Your target niche will determine the other kind of products and services you will provide. You can sell lubricants, heating and lighting oils as well as operate a convenience store or a car wash. Whichever facility you decide on opening, ensure that you provide quality products and services. Also, in order for your business to be profitable make sure that you invest in the right equipment and infrastructure for your petrol station. It is always best to invest in the right equipment in order for you to provide the best products and services to your customers. Your fuel station business plan should outline the various products and services you will provide.

STAFF & MANAGEMENT

As a customer-centric petrol station, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about serving your clients. If you want to hit the ground running it’s better to hire a team of people who have experience in the petrol station business. Your employees should be able to provide quality services and serve customers efficiently on a regular basis.  Inexperienced staff members may need to get extensive training before they can be given intricate tasks. The equipment and machinery used at a petrol station can cause serious injury so it is important to take proper precautions. Depending on the size of your petrol station, the actual number of your staff will vary however, you will need cleaners, security, petrol attendants, cashiers, office staff, as well as management. Your petrol service station business plan should cater for the salaries and day to day operational expenses of your business.

Some of the day-to-day operations of a petrol station include:

• Attending customers
• Communicating with customers
• Security, monitoring the facility and customers vehicles
• Managing Staff
• Operating a convenience store, car wash or any other business in addition to your petrol station

PETROL STATION FRANCHISES IN SOUTH AFRICA 

Operating a petrol station business in South Africa can be done either as an independent petrol station or as part of a franchise. As a franchisee, you will be managing your business while benefiting from the expertise, training programs and operational support from the franchise network. Each petrol station franchise brand has unique requirements for the application process. There are many petrol station franchise brands in South Africa to choose from. Some petrol station franchise brands to consider are

The amount of investment required by the Franchisee to purchase the business varies with each brand, as well as from site to site, and depends on variables such as turnover, location, competitors, and ownership of the property.

BUDGETING AND FINANCIAL PLANNING

When starting a petrol station business in South Africa, meticulous budgeting and comprehensive financial planning stand as fundamental pillars of success. These financial strategies are not merely about maintaining daily operations but are the very bedrock upon which sustainable growth is built.  At the outset, delineate the startup costs with precision, leaving no stone unturned in identifying the expenses necessary to inaugurate your petrol station. These costs encompass property acquisition or leasing, construction or renovation, equipment procurement, and licensing fees. A thorough grasp of these initial outlays is crucial for securing the requisite funding. Subsequently, construct a comprehensive list of recurring operating expenses, encompassing aspects such as employee salaries, utilities, maintenance, fuel inventory, insurance premiums, and marketing expenditure. This comprehensive list will serve as the backbone for your monthly and annual financial planning.

To ensure a sound financial foundation, create realistic revenue projections, drawing upon market research and location analysis. These projections should consider factors like fuel sales volume, pricing strategies, and potential income from auxiliary services, such as a convenience store or car wash facilities. Effective cash flow management should be a constant focus, ensuring that your petrol station maintains the necessary liquidity to cover immediate expenses. Be prepared for unforeseen circumstances with a financial contingency plan and explore diverse financing options, be it personal savings, loans, or investments. These strategies, in tandem with profit margin calculations, financial goals, regulatory compliance, and periodic reviews, collectively lay the groundwork for a thriving petrol station business in South Africa.

MARKETING PLAN

Crafting an effective marketing plan is pivotal in establishing a thriving petrol station business in South Africa. Your marketing strategy serves as the linchpin for creating awareness, attracting, and retaining customers. To begin, it’s imperative to forge a strong brand identity. This involves designing an attention-grabbing logo, selecting a memorable name, and crafting a brand image that resonates with your target audience. A compelling brand identity not only differentiates your station from competitors but also leaves a lasting imprint on potential customers. With your brand firmly established, the next step is to define your target audience based on meticulous market research. Understanding their demographics, preferences, and behaviors allows for tailored marketing efforts that cater to their specific needs and interests. Embracing the digital age, a robust online presence is paramount. A user-friendly website that offers crucial information such as location, services, and pricing is indispensable. Leveraging social media platforms to engage potential customers, share promotions, and solicit feedback is equally vital.

Local marketing initiatives can further bolster your station’s presence, including participation in community events and partnerships with nearby businesses for cross-promotion. Developing competitive pricing strategies and promotions, including loyalty programs and discounts, can be pivotal in enticing customers and encouraging repeat business. Employ a mix of advertising channels, both online and traditional, to reach a wider audience, and continuously assess campaign performance to refine your approach. Exceptional customer service should not be underestimated, as it can serve as a potent marketing tool. Train your staff to deliver friendly, efficient service and actively seek positive reviews and testimonials from satisfied patrons. Highlight any sustainability initiatives, such as eco-friendly fuel options or waste reduction efforts, in your marketing efforts, as eco-conscious consumers often gravitate toward businesses that prioritize environmental responsibility. If expansion is part of your long-term vision, incorporate growth strategies into your marketing plan by targeting new locations and demographics.

The need for petrol stations is driven by car purchases and mostly by the transportation industry as well as the general increase in consumer spending. A lot of individuals have cars and they all need fuel. Since more cars are bought yearly, the need for petrol stations will also increase. There has been a lot of cars on the South African roads and a large number of the population make use of public transportation such as taxis, and buses. There is a lot of companies and organisations with a fleet of vehicles that need fuel on a regular basis. Also, there are plenty of courier services companies , car rental companies, taxis and bus companies in addition to individuals that will require fuel on a regular basis.

IS A PETROL STATION A GOOD INVESTMENT?

The petrol station industry is a competitive industry with a number of large and small companies dominating the market. However, it is still possible for you to own your own filling station or even go the less risky route by becoming a franchise. Many might find operating as a franchise limiting but being a franchisee can help you operate your business as part of an existing chain. Of course, building your petrol station own brand from scratch can be just as rewarding if done well. Whatever route you decide to take, investing in a petrol station in South Africa is a profitable venture, but obviously, this will depend on many factors such as your target market, costs and management. Apart from the obvious advantages of becoming financially independent and becoming your own boss, running a petrol station can be a rewarding way of uplifting your community.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth. The economy has been growing steadily over the years. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a fuel station is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out petrol station business plan will help you in both the short and long term. Also, there are various risks associated with running a petrol station, like any other business venture, your business plan should clearly outline these risks and the different ways to minimise them.

KEYS TO PROFITABILITY

Achieving and sustaining profitability is the ultimate objective for any petrol station business in South Africa. Success in this competitive industry hinges on several key elements that are integral to financial prosperity. First and foremost, efficient operations are paramount. Streamlining processes to minimize waste and optimize resource utilization is essential. This includes ensuring that fuel dispensing, customer service, and convenience store management are all executed efficiently. Effective inventory management is also crucial, as it prevents overstocking or running out of essential products, helping to maintain profitability. Competitive pricing is another crucial factor. Striking the right balance between offering competitive prices to attract customers and ensuring profitability is a constant challenge. Regularly monitoring and adjusting prices in response to market fluctuations and competitors’ strategies is vital to staying competitive while safeguarding your bottom line. Customer loyalty is a cornerstone of profitability. Building and maintaining a loyal customer base can significantly impact your revenue. Offering exceptional service, rewards programs, and personalized experiences can foster customer loyalty, encouraging repeat business and word-of-mouth referrals.

Diversifying your services beyond fuel sales is a smart strategy. Consider adding a convenience store, car wash, or electric vehicle charging stations to your offerings. This diversification creates multiple revenue streams and attracts a broader customer base, potentially boosting profitability. Effective marketing is essential to driving customer traffic. Implementing a well-crafted marketing strategy to raise awareness and attract new customers is vital. Leveraging both digital and traditional marketing channels can help you reach your target audience effectively and increase patronage. Cost management is an ongoing effort to monitor and control expenses. Identifying areas where costs can be reduced without compromising quality is essential. Implementing energy-efficient technologies and adopting sustainable practices can help save on utility bills and reduce waste, contributing to profitability.

Quality staffing is critical to enhancing the customer experience. Hiring and training competent and customer-focused employees can make a significant difference. Knowledgeable, courteous, and attentive staff can lead to increased patronage and loyalty. Technology integration is a must in the modern petrol station business. Implementing point-of-sale systems, inventory management software, and customer loyalty programs can streamline operations and enhance customer convenience, positively impacting profitability. Maintenance and upkeep of equipment and facilities should never be neglected. Regular maintenance and updates ensure that your assets remain in top working condition, reducing downtime and costly repairs, which can eat into profits. Lastly, vigilant financial monitoring is essential. Regularly reviewing financial performance, adhering to budgets, and analyzing key performance indicators help identify trends and make informed decisions, ultimately maximizing profitability.

PRE-WRITTEN PETROL STATION BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the petrol station business in South Africa, purchase our petrol station business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the filling station business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a petrol service station business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the petrol station business plan will lay out all the costs involved in setting up and running the business. The business plan is designed specifically for the South African market.

USES OF THE PETROL STATION BUSINESS PLAN (PDF, WORD AND EXCEL)

The filling station business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your petrol station company
• As a petrol station business project proposal
• Assessing profitability of the fuel station business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE PETROL SERVICE STATION BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some South Africans in the petrol station business fail, so that you can avoid their mistakes
• Ways to raise capital to start your petrol station business in South Africa

The Petrol Station Business Plan package consist of 4 files

• Petrol Station Business Plan – PDF file (Comprehensive – 86 pages)
• Petrol Station Business Plan – Editable Word File (Comprehensive – 86 pages)
• Petrol Station Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 45 pages)
• Petrol Station Business Plan Automated Financial Statements – (Editable Excel file)

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The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

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The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

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Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

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Petrol Station Business Plan

Petrol Station Business Plan Overview

This Petrol Station Business Plan focuses on the business of retail in oil products largely petrol, diesel and related product at an independent level. Independent as opposed to franchise. An independent petrol station operates without the burdens of franchise in terms of branding, standards, targets, management and best practices. Franchised (or dependent) petrol stations are linked to the mother company which has a significant say in the look, pricing , margins and operations of the petrol station.

Franchises have traditionally been offered by large oil marketing companies (OMC). There are over 70 oil marketing companies. Of these ten or so dominate controlling almost 80 % of the market. These include Shell (Vivo Energy) , Total, Kenol Kobil, Oil Liby a and National Oil.

For long only the large OMC have been offering franchises but over a period of the last 15 years some companies which started as small independents have grown and are now able to offer franchises of their own.

Broadly the oil marketing business in Kenya has the Top Tier made of the large Oil Marketing Companies (referred as OMC which include Total, Shell – Vivo Energy, Kenol Kobil, Oil Libya, National Oil – owned by the government …) .

Medium Tier mostly made of the independents who ha ve grown in size and statures; they run several stations either through franchises or on their own (Hashi , Delta, OilCom, Petro, Gulf and others).

Low Tier companies made of relatively small one or two branch stations constructed and run independently by their owners. These don’t have widely recognized brand names. Below these are the various one or two pump petrol stations often found in rural and peri urban areas.

The focus of this guide is the low tier independents. Low tier in this case does not imply unprofessionalism or “jua kali” rather it could be an entrepreneur who wants to start a single petrol station but professionally designed and run. Think of the many petrol stations not associated with any well known brand, and without any sister stations: The one town independent petrol stations.

A Brief on Franchises

To expand faster, penetrate some markets and manage costs, major OMC offer franchises commonly known as dealership. For instance a franchise could save a company the cost of acquiring its own land to build a petrol station. The alternative to a franchise i s a company running a petrol station itself.

How a franchise is offered varies from one oil marketing company to another. But basically an oil marketing company will identify an y area(s) they believe needs a first or just extra petrol station then make a call out in the media or on their websites listing the area and what they require of applicants before they offer the franchise. Interested entrepreneurs then apply, and one is selected and given the dealership.

The key considerations are ability to raise enough working capital, offer sound management, and sometimes acquire space to set up the petrol station. To help gauge this, an OMC might ask questions related to your education, work experience, business experience or even request bank statements.

The capital requirements are not standard and will often vary with the location. For instance the capital requirements for a petrol station in Nairobi CBD might be more than for one in Vihiga County. The nitty gritties thus are specific to the company and the location it’s offering the dealership.

Download Petrol Station Business Plan / guide here

• Tue. Apr 9th, 2024

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NGBusiness Gives You Access To Over 100 Business Plan Samples As Well As Other Important Business Related Information...

Petrol Filling Station Business Plan in Nigeria (2024 DOC)

Petrol Filling Station Business Plan in Nigeria 2024 Sample

Nigeria as an oil hub in the whole of West Africa and by extension the whole of Africa has a hold in virtually every sector of the oil market, the reason is because Nigeria is one of the countries that the world rely on for the supply of crude which is used in the manufacturing of petrol. In Essence, Nigeria should be Advantaged in terms of production petroleum products as well as exportation of the same products, sadly, Nigeria still import petrol, this alone has made a big business out of petrol sales , with petrol stations springing up in every nook and crannies of the country.

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Business plans and feasibility studies to get a discount.

Going by the fact that petroleum business is some sort of gold mine, our experts has decided to come up with a petrol filling station business plan in Nigeria, the idea is to ensure that those with the capital and capacity to thrive in the industry would have an already made sort of plan, since the business is capital intensive and you have to be sure of what you are getting into.

One good thing about this professionally written petrol filling station business plan in Nigeria can serve other purposes apart from just being a business plan for your business. We already know that most entrepreneur who have ideas or business ideas most times do not have the adequate or required capital to begin with, now what this business plan does for you is that it can form your basis for loan application from banks, trust me, as a businessman or an entrepreneur, the best way to convince a bank that you are well and capable to repay the loan, seeing that financial projection on your business plan.

Hurry Now! Get the Complete and Updated Petrol Filling Station Business Plan in Nigeria (Including The Financial Projections), pay N20,000 to

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Once payment is made for the Petrol Filling Station Business Plan in Nigeria, send the following (i) a valid email address and (ii) your payment details to any of these numbers – 07039768549 .

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Banks understand that loan repayment is the most important in a loan agreement, hence the extra carefulness they exercise in issuing out loans to different individuals. The Feasibility Study can as well be used as a business proposal, access grants from international bodies or government bodies, etc.

What Is A Petrol filling Station

I really do not know what people call it in other countries, but in Nigeria, petrol station can be described as an outlet where refined petroleum products such as Premium Motor Spirit AKA PMS, Kerosene, Cooking Gas, Automated Gas Oil AKA AGO or diesel. Cooking gas and kerosene sale in most petrol station started not too long, as most station wants to cash out from the recent popularity cooking gas is getting and as most household now use gas for their cooking.

Being a country of over 180 million people, petroleum products has always been on high demand, there are no questions of the business being lucrative, analysis shows that any petrol filling station that is strategically located has the high tendency of not meeting with their customers demand.

From their petrol, diesel, kerosene, cooking gas, etc. Nigerians are estimated to be consuming about 50 million litres of fuel, arguably the highest in West African, the reason why the business is a money spinning machine. According a report, Nigeria has the highest number of filling stations in Africa, apart from the popular brands such as Total, AP, Oando, MRS, Texaco, Mobile, NNPC petrol station, these days we now have Enyo, Tycoon, eterna, forte oil among many other companies.

The reason for this so many petrol stations is to help meet the demand of the ever increasing and demanding customers.

Setting Up A Petrol filling Station

Like I said earlier, petrol filling station business in Nigeria is very lucrative but very expensive to set up, the business is capital intensive, hence the need to at least get a petrol filling station business plan in Nigeria to help you put some things in place and in an orderly procedure. On the article How to start petrol filling station business in Nigeria , we will talk about the steps, here we will look closely on the things we need in order to have standard filling station;

Writing A Petrol Filling Station Business Plan in Nigeria

– How Well Do You Know The Business – The truth is that a business you know nothing about, you will definitely struggle to succeed in the business. The reason why you must at least have a written business is to ensure your limited resources is not wasted, and how do you know more about the business it is simply by carrying out research the viability of the business, you should at least know what it takes or cost in setting up such business, a part from researching on the viability of the business, other things which would form part of your business plan is the siting (location) of the business, a petrol filling station cannot be located in a residential area, the government will make sure of that, also research to know the rules and regulation guiding the sector you want to venture into. The result from your findings will determine if you will go ahead with the business set up.

– Register You Petrol Station Name – After your research, you must have some important information about the business, next is to bring the business into live, by getting a name and registering the business name. By registering your business name, it becomes a legal entity and the right to business is conferred on it. Business registration in this regard is done by Corporate Affairs Commission (CAC) Nigeria. Also there are bodies responsible for the licensing as well as approving of filling station in the country, government agencies such as Department Of Petroleum Resources (DPR), Nigeria national Petroleum Corporation (NNPC), Petroleum Price Regulatory Agency (PPPRA) etc. Note, that every business in Nigeria operate under one or two associations, the essence is to protect the interest of the business against being exploited by the customers or the authority, examples of these petroleum association are Independent petroleum Marketers Association of Nigeria (IPMAN) and then National Union of Petroleum and Gas Workers (NUPENG).

Cost Of Setting Up A Petrol filling Station In Nigeria

On your petrol filling station business plan in Nigeria, you can add your financial projection going by the research you must have done, however, most times, prices fluctuate, that is why most of the prices you get are mainly estimated prices. Things to budget for includes, employees salaries, cost of purchasing petroleum products, cost of building the petrol station, buying of fuel pumping machines, building a storage facility and also the cost of transporting the products, cost of fencing the fuel station as it is mandatory to do etc at the end of the day an estimated price for setting up a petrol station business in Nigeria will be in the range between N100 million to N180 million, this is basically dependent on the location where the filling station will be sited and also the size of the proposed filling station.

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Fresh plan to build on Donnybrook petrol station site

Developer seeks permission for 10-storey student accommodation.

The proposal for a student accommodation scheme would see the redevelopment of a petrol station site in Donnybrook, Dublin

Red Rock Donnybrook is to make a fresh bid to develop a site in Dublin 4. This follows the Keith Craddock firm giving notice that it is to lodge a planning application for a 10-storey, 225-bed space student accommodation scheme on the site of a Circle K petrol station at the junction of Donnybrook Road and Brookvale Road.

The large-scale residential development application is to comprise 193 bedrooms in the purpose-built student accommodation and also includes a cafe/retail unit.

Red Rock has been trying to develop the 0.131 hectare site over the past three years and has encountered local opposition in the planning and legal arenas.

In February 2021, the company lodged plans for a 12-storey 84-unit build to rent apartment scheme for the site. Dublin City Council refused planning permission after local objections, but An Bord Pleanála granted permission for a reduced 10-storey 68-unit scheme on appeal after dismissing the recommendation of its own inspector to refuse permission.

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However, that scheme has been stalled after the Eglinton Residents Association and Ramleh Villas resident David Clarke instituted High Court proceedings in January 2023 against the appeals board grant.

Now, with the statutory planning notice published and plans to be lodged with Dublin City Council in the coming days, the new student accommodation plan is almost certain to spark a fresh planning battle between Red Rock and some locals.

The notice states that the scheme is to be made up of 141 single units, eight accessible single units, 24 double units, eight studios and eight twin bedrooms. The student accommodation is to also include study areas, a gym, communal/gaming areas, TV rooms, communal kitchens and laundry.

The scheme will also provide 185 bicycle spaces. The plans involve the demolition of the existing petrol filling station and associated structures on site.

In a submission to An Bord Pleanála last October, planning consultants for Red Rock Donnybrook, John Spain & Associates, revealed the student accommodation plan when making the submission on the Bray to city centre quality bus corridor Scheme.

Mr Spain said that his client broadly welcomes the Bray to city centre quality bus corridor and the student accommodation design takes account of the quality bus corridor.

The John Spain & Associates’ submission disclosed that the Red Rock lands “are proposed for acquisition”.

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Gordon Deegan

Gordon Deegan is a contributor to The Irish Times

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Average price of gas in Iowa falls despite rising national average

by Iowa's News Now

Average gas prices in Iowa have fallen 3.9 cents per gallon in the last week, now averaging $3.23/g according to GasBuddy's survey of 2,036 stations.

That makes gas 8.8 cents per gallon higher than a month ago and 19.4 cents per gallon lower than a year ago.

The cheapest station in Iowa was priced at $2.82/g on Sunday, while the most expensive was $3.99/g, a difference of $1.17/g.

On a national scale, the average price of gasoline has risen 6.5 cents per gallon in the last week, averaging $3.57/g today. This is up 17.1 cents per gallon from a month ago and stands 0.8 cents per gallon lower than a year ago, according to GasBuddy data compiled from gas stations across the country.

For those who use diesel for their commute, the national average price of diesel has increased by 3.1 cents in the last week and now stands at $4.02 per gallon.

After a brief break, gas prices have leapt back up, driven by extensive refinery maintenance on the West Coast, where prices have increased notably; only a handful of states have seen prices decline over the last week," said Patrick De Haan, head of petroleum analysis at GasBuddy. "With oil prices rising to nearly $87 per barrel last week, their highest since October, we are not only facing the seasonal factors that push prices up—refinery maintenance, the switch to summer gasoline, and rising demand—but also escalating crude oil prices as OPEC's production cuts continue to cause declining global oil inventories, with escalations between Iran and Israel adding to concerns of further destabilization. The West Coast is likely to see gas prices continue to jump, and in a week or so, will be joined by the mid-Atlantic and Northeast states as they wrap up the transition to summer gasoline.