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Free Business Model and Business Model Canvas Templates

By Joe Weller | November 26, 2018

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In this article, you’ll find the most comprehensive business canvas and business model templates in Microsoft Excel, Word, and PDF formats. Document, outline, and manage your unique business structure to ensure you are optimizing your target market, key resources, value proposition, and more.

Direct Sales Business Model Template

Strategize on sales and distribution tactics and plan for your organization’s unique sales pipeline with this template. With room to document distribution models, pricing models, partner strategy, and sales management, you can easily create an effective sales business model. Download this template in Microsoft Excel, Word, or PDF formats.

Download Direct Sales Business Model Template

Excel | Word | PDF  | Smartsheet

Pay-Per-Use Business Model Template

Designed for business structures that rely on pay-per-use customers, this business model template allows you to track the success of your organization and strategize on future plans. With sections to document and track year-over-year paying customers, customer growth, premium paying customers, and net new customers, you can stay on top of the success — or areas of improvement — in your pay-per-use business model.

Download Pay-Per-Use Business Model Template

Excel | Smartsheet

Business Model Canvas Template

This template is designed to analyze and review current business models or to plan and document a strategy for new business models. Use this template to document the key details of your business plan, including key partners and activities, value proposition, and strategic channels. This template is available for customization and download in Microsoft Excel, Word, and PDF formats.

Download Business Model Canvas Template

Excel | Word | PDF

Franchise Business Model Template

Use this template to create a targeted business model for franchises in order to illustrate potential success or highlight current profits. This template includes areas for documenting executive summaries and company descriptions, product or service descriptions, management structure, and more. This free template is available in Microsoft Excel, Word, and PDF formats.

Download Franchise Business Model Template

Freemium Business Model Template

This template provides a business model for companies that have a freemium pricing strategy. It helps you enumerate key products or services that the organization should upcharge for. Use this template to document critical details of your freemium business, such as cost structure, customer segments, and revenue streams.

Download Freemium Business Model Template

Subscription Business Model Template

Outline subscription details, monitor business growth, and keep track of the highest producing revenue streams with this business model template. This template offers space to document and track new subscription members, premium subscription members, and total yearly paid revenue. Download and customize this Microsoft Excel template based on your business needs.

‌ Download Subscription Business Model Template - Excel

Startup Business Model Template

Create a traditional business model and detail all key aspects of your organization with this startup business model template. This template allows you to document the components of your startup that you want to highlight, such as executive summaries, company descriptions, marketing plans, and financial information. This template is available for download and customization in Microsoft Word.

Download Startup Business Model Template

Collective Business Model Template

Gather, document, and report on all the key details of your business with this collective business model template. Use this template to share the core components of your organization, such as key partners, resources, and activities, as well as customer segments and cost structures.

Download Collective Business Model Template

Inclusive Business Model Template

This free template includes space to document the most fundamental building blocks of your company, so you can create a comprehensive business model. Document and communicate key details, such as products or services, cost structures, revenue streams, and more. This template is available for download in Microsoft Excel, Word, and PDF formats.

Download Inclusive Business Model Template

Open Source Business Model Template

Use this template to plan and record a comprehensive business model for open source projects. This template includes sections to document everything from problems and solutions to unique value propositions and customer channels. It is available for download in Microsoft Excel, Word, and PDF formats.

Download Open Source Business Model Template

Consulting Business Model Template

Geared toward businesses in the consulting field, this template lets you construct a comprehensive overview of your organization’s business model. Customize the details of this template to fit your needs. The template includes sections for company descriptions, mission statements, finances, key business metrics, and more.

Download Consulting Business Model Template

Small Business Model Template

This template is perfect for small businesses who want to map out their business model, either at the beginning stages of their business, or as their business grows. Use this template to include the most important high-level details, such as company description, market analysis, organization information, and financial projections.

Download Small Business Business Model Template

Harvard Business Model Template

Use this business model template, influenced by the Harvard Business School, to create the most comprehensive and detailed overview of your business. With space to include key details, like partners, business activities, resources, and value propositions, this template allows you to customize your business plan and share the details among your team.

Download Harvard Business Model Template

SaaS Business Model Template

Leverage this template to accurately explain, build out, and model your SaaS business plan. This template is especially helpful in mapping out key resources, like developers, software value propositions, and revenue streams based on usage. Download this template, available in Microsoft Excel, Word, and PDF, and customize it based on the details of your company.

Download SaaS Business Model Template

Lean Business Model Template

To eliminate waste and provide the best value to the customer of a lean business, use this template to document and track the core components that contribute to your organization’s success. With room to include potential problems and solutions, cost structure, and unique customer segments, this template allows you to model and perfect the ideal lean business.

Download Lean Business Model Template

Service Business Model Template

This template is designed to analyze and review business models related to the service industry. Use this template to document the key details of your business plan, including key partners and activities, value propositions, and strategic channels. This template is available for customization and download in Microsoft Excel, Word, and PDF formats.

Download Service Business Model Template

Affiliate Business Model Template

Use this preformatted template to plan, track, and assess the business model of an affiliate business in order to keep all details in check. With space to record key details, such as market segmentation and targeting, marketing strategy, business operation, and more, this template gives you the structure to maintain a successful affiliate business. This template is available for download in Microsoft Excel, Word, and PDF formats.

Download Affiliate Business Model Template

What Is a Business Model Canvas?

A business model canvas is a strategic management document that assists you in developing business models of all kinds, from lean to startup to subscription models. It is a purely visual chart that identifies and describes core business elements, like value propositions, market segments, and customers.

What Is a Business Model Canvas Used For?

Typically a one-page document, a business model canvas grants a high-level overview of the business structure and operation and describes the overall value of an organization. Not only is it a strategic tool for developing a new business, but it’s also a way to upgrade or analyze an already-active business. A business model canvas brings clarity, strategy, and simplicity to a business plan, especially regarding areas that are usually difficult to describe.

Why Is a Business Model Canvas Important?

A business model canvas is important because it helps provide a company with clarity, focus, and strategy. It offers a detailed structure of what the business does, how it should perform, and what markets or customer groups it should target.

What a Business Model Canvas Can Help an Organization Do

A business model canvas not only increases the transparency of the business plan by supplying a single, flexible explanation of the business and its strategy, but also helps a business or organization to do the following:

Describe, design, or redesign a business model

Organize new thoughts and ideas about how a business can increase its success

Enable both new and existing organizations to increase their focus on the operations and processes that run their business

Provide a platform to explore new options for a business, test any assumptions, and discover new opportunities

Devise new strategies for a business

Look at a business with a critical eye, identifying areas of improvement or areas of great success

Reevaluate any unique aspects of a business that are working and fine tune those aspects in order to improve an overall business strategy

Discover opportunities to grow or improve upon existing processes

Provide either a general guideline or a detailed layout of a business, depending on its structure

Identify specific instructions on how to achieve a new or improved business plan

Assess potential trade-off opportunities

Align marketing strategies and other business activities

Enable a structured conversation about a business model and an operation and management strategy that can include stakeholders, key team members, and external resources

Present strategic analyses, like a market analysis, customer analysis, or operational analysis

Develop new insight on customers and what they are seeking from a business

Describe the relationships between new initiatives and how a company can achieve those initiatives simultaneously

Who Created the Business Model Canvas?

Business theorist Alexander Osterwalder created the business model canvas following his earlier work on business model ontology.

The Core Structures of Business Models

Based on his analysis, Osterwalder proposed that all businesses share similar modeling, using the following core structures:

Infrastructure : This includes key business activities, key resources, and key partners that the business leverages on a regular basis.

Offering : The concept of offering deals with the unique value proposition of a business, which is what distinguishes one business from another.

Customers : This includes customer segments, channels, and customer relationships, all of which drive the strategy and overall success of a business.

Finances : Finances include both the cost structure and the revenue streams that drive the profit of a business.

When Was the Business Model Canvas Invented?

Alexander Osterwalder invented the business model canvas in 2008, following his work on business model ontology. Since 2008, business experts have created many variations on Osterwalder’s original business model canvas, including ones that are industry specific.

What Do You Include in a Business Model Canvas Template?

A business model canvas has a few main components that build out the structure, organization, and strategy of a business. The components include the following:

Key Activities : The key activities identify the crucial steps and activities a business must perform in order to deliver on its propositions and continue to succeed. As a business changes and grows, it must discover new techniques to perform better, provide better services or products, and consider how these key activities help to drive the value proposition.

Key Resources/Partners : The key resources delineate the strategic assets needed to achieve core business goals and maintain a more targeted and successful approach than one’s competitors. Three core business products make up the key resources: product, scope, and infrastructure.

Value Proposition : This is the driving force of the business, as it identifies the uniqueness of a business’s offering (i.e., what differentiates it from other competitors). The value prop works to pinpoint the needs of the customer and deliver on those needs with the company’s own product or service.

Channels : The channels signify the various media used to communicate the value prop to the appropriate customers. Channels also identify where and how you will sell your product and to what customers.

Customer Segments : This refers to the way in which customers interact with the business through the product or service lifecycle and which type of market a customer might engage with. Types of markets can include niche, mass, segmented, diversified, or multi-sided.

Cost Structure : The cost structure of a business model canvas pairs together how key activities will drive costs and determines how well the costs are aligned with the value prop. It is at this time that businesses must determine other key cost decisions, like using a fixed, variable, cost-driven, or value-driven structure and figuring out how the scope and scale of the business relate to the costs and revenue.

Revenue Streams : This determines the way a company generates revenue from each customer segment. Revenue streams can come in the form of asset sales, usage or subscription fees, lending, leasing, renting, licensing, brokerage fees, and advertising. A business determines its revenue streams based on its overall structure.

What Is a Business Model Canvas Report?

A business model canvas report is a roll-up of all the key details described in a business model canvas. The report aims to describe each component in further detail, providing commentary on both why a company is structured the way it is and how it plans to attain that structure.

What Is a Lean Canvas Template?

A lean canvas template is a one-page business plan that summarizes a business and breaks it down into nine key elements. Those elements include problems, solutions, key metrics, value propositions, advantages, channels, customer segments, cost structures, and revenue streams.

Why Have a Business Model Canvas?

Businesses and organizations should have a business model canvas in order to break down the key components of a business and discuss what is and isn’t working. This process will help you identify problem areas, improve on certain aspects, and continue to grow, generate revenue, and succeed.

Tips For Creating a Business Model Canvas

The best way to get started is by gathering a core group comprised of key team members and stakeholders (ideally around 3-5 people) and drawing out a canvas on paper or creating a canvas digitally.

Allow yourself plenty of undisturbed time to start mapping out a high-level overview of the business and its structure. Connect the core building blocks of your business, like market segments and target customers, and brainstorm how to achieve the most success.

Make sure to keep on open mind and separate the current from the ideal state of the business. After you have completed your canvas, review it and share it with your team to collect further ideas or comments. Ask team members to look for missing details, both in the design and structure of the canvas.

Once you have completed the canvas review, test your new plan and analyze it periodically to ensure it is working for your business.

Examples of Successful Business Models

As you begin to create your own business models and business model canvases, use the following resources to help you create the best business model for your organization.

Score’s Business Plan Template for Startups

The U.S. Small Business Administration’s Business Plan Tool

The $100 One-Page Business Plan

LawDepot’s WYSIWYG Business Plan Template

Santa Clara University’s My Own Business Plan Template

Rocket Lawyer’s Business Plan Templates by State

Move Beyond Your Business Model Canvas with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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The Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

The Business Model Canvas enables you to:

• Visualize and communicate a simple story of your existing business model.
• Use the canvas to design new business models, whether you are a start-up or an existing businessManage a portfolio of business models
• You can use the canvas to easily juggle between "Explore" and "Exploit" business models.

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Mastering business models

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Are you trying to improve your existing business model? Or trying to create a new one that can compete in today’s market?

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• Microsoft Office

Word Templates

21+ business model canvas (bmc) templates – pdf, doc, ppt.

To build up new strategies for your company, free PSD format  business model canvas templates are very helpful. They help the businessmen to analyze and judge the current models that are running in the small business. You can outline key activities and key resources like healthcare, cost structure, HR, supply chain channels, coaching, marketplace value propositions, and other components. These blank templates can be easily downloaded and designed for MS Word format so that the models are done for free.

Business Model Canvas Template

• Google Docs

Restaurant Business Model Canvas Template

Business Product Model Canvas Template

Free Business Model Canvas Template Download

Free The Business Model Canvas with Key Resources Template

Free Business Model Canvas Printable Template

Free Business Entrepreneurship Model Canvas Template

Free Clear Plan Strategyzer Business Model Canvas

Free Het Business Model Canvas Template with Components

Free Lean Coaching Business Model Canvas Splash

Free The Social Business Model Canvas Template

Free Business Architecture & Canvas Model Template

Social Enterprise Business Model Canvas with Cost Structure

Restaurant Business Model Canvas Customer Relationships

Business Model Canvas IT Department with Key Activities

Free Sample Word for Business Model Canvas Template

Free Business Model Canvas with Blank Template

Free Business Model Canvas Sample Template

Free Online Business Model Canvas Template

Free Download Canvas Business Model in PPT Format

Free Innovation Business Model Canvas Format Template

Free Healthcare Business Model Canvas Template

Free HR Business Model Canvas Template

Free Supply Chain Channels Business Model Canvas Template

Free Marketplace Value Proposition Business Model Canvas

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Google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates.

Business Model Canvas Template

Determine and align your business priorities in a simple and visual way with the Business Model Canvas Template.

Trusted by 65M+ users and leading companies

About the Business Model Canvas Template

The Business Model Canvas template, designed by Alexander Osterwalder and Yves Pigneur, provides a strategic and powerful way to understand your business. The Business Model Canvas (BMC)  displays a business model, and it contains nine blocks: fill in each one using stickies, links, sketches, pictures, and videos. Use this business model template collaboratively with your team to clearly explain and visualize your business.

How to use a Business Model Canvas template: 9 key elements

The canvas provides nine key business elements to illustrate, summarize, and track. The nine building blocks of a BMC template are:

1. Key partners

List the key partnerships your business leverages or relies upon for success. Include the resources or value your business gets from these partnerships.

2. Key activities

Summarize the key activities that allow your business to provide services and deliver on your value proposition.

3. Key resources

List the key resources your business relies upon or uses in order to operate and provide services.

4. Key propositions

Summarize the different value propositions that set your business apart from your competition.

5. Customer relationships

Define and describe the primary relationships you have with your customers, including how you interact with them, how these interactions differ among different types of customers, what different customer needs are, and the level of support the different customers receive.

6. Channels

Detail how your customers are reached, how your services are provided, your different distribution channels, and how your value proposition is delivered.

7. Customer segments

Define the ideal customer personas your value proposition is intended to benefit, then describe the key differences between these segments and potential steps in the customer journey.

8. Cost structure

Identify the primary costs associated with operating your business and providing your services, then detail the relationship between these costs and other business functions.

9. Revenue streams

Describe how your business generates revenue through the delivery of your value proposition.

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When do you use the Business Model Canvas template?

Business Model Canvases are not intended to serve in place of a business plan . Instead, the BMC template is used to summarize and visually illustrate the most important information of a business model and to provide centralized ongoing clarity.

This canvas is appropriate for illustrating existing business models, regardless of whether the business is new. The Business Model template is also appropriate for visualizing new business models for startups, as it helps organize and consolidate ideas around your key functions. Keep in mind that the Business Model Canvas should be reviewed periodically, as all the factors listed can change over time.

5 Benefits of creating a Business Model Canvas online

Filling in the BMC template makes it easy to visually and collaboratively outline the core aspects of your business's unique value proposition. Here are a few benefits of using the template:

1. Provides a structure for ideation

The Business Model Canvas is extremely useful for structuring your business model visually. This helps at different stages of defining your business canvas and makes it easy to keep up-to-date as strategies shift.

2. Focuses you on your value proposition

It can be easy to get distracted by the varying factors involved in running a business. The value proposition is at the heart of the entire Business Model Canvas template, so you can continually focus on why your business exists. You should use your value proposition as a guiding star to give you direction as you fill out all other parts of the canvas.

3. Fast to complete

Whether or not your business model is clearly defined or you are testing out different business models, the Business Canvas template can be completed quickly and helps you generate new business ideas. This allows for quicker feedback, quicker ideation, and faster iteration.

4. Provides a holistic view of your business

With the Business Model Canvas, you can see how all of the elements of your business are interrelated and inform or affect each other. This provides you with a better understanding of how your business operates as a system or ecosystem.

5. Gives you a central document to share externally

Once you’ve filled out your Business Model Canvas template, you can share it widely, get feedback, and make any needed updates. Because the visual presentation is easy to grasp and understand, teams, stakeholders, advisors, and partners should find the canvas relatively straightforward and easy to understand.

Can I customize the template to suit my business or add more details?

Yes, you can customize the Business Model Canvas template to match your specific business needs and add additional notes or details as necessary.

How often should I update or review the BMC for my business?

The Business Model Canvas (BMC) is a dynamic tool that should be reviewed and updated regularly to reflect changes in your business model or market.

Can I use the BMC template for both startups and established businesses?

Yes, the Business Model template is suitable for both startups and established companies. It's a versatile tool that can be used for business model development, refinement, and innovation at any stage.

Is there a way to link external resources or documentation directly in the Business Model Canvas template?

Yes, in Miro, you can embed external links directly onto the canvas. This is particularly useful if you want to provide more detailed information or references for specific model sections or business cases.

Can I export my Business Model Canvas to share with stakeholders not using Miro?

Absolutely! Miro provides multiple export options for your canvas. You can save your Business Model Canvas as an image (PNG, JPEG), a PDF, or even a CSV file for the data.

Are there any integrations available to enhance my use of the Business Model Canvas template in Miro?

Yes, Miro offers a suite of integrations with popular tools and platforms to streamline your workflow. For example, you can integrate with tools like Slack for team communication, Google Drive for document storage, or Jira for project management. Using these integrations, you can seamlessly bring in external data, notify team members of updates, or even automate specific tasks directly within your Business Model Canvas board.

Get started with this template right now.

3x3 Prioritization Method Template

Works best for:.

Operations, Prioritization, Strategic Planning

It’s all about assessing a task or idea, and quickly deciding the effort it will take and the potential impact it will have—ranked low, medium, or high. That’s what the 3x3 prioritization method does: Help teams prioritize and identify quick wins, big projects, filler tasks, or time-wasters. With nine bucket areas, it offers slightly greater detail than the 2x2 Prioritization Matrix (or Lean Prioritization Method). It’s easy to make your own 3x3 prioritization matrix—then use it to determine what activities or ideas to focus on with your valuable resources.

Supply and Demand Graph Template

Market Research, Mapping, Diagrams

How do you price your product so that you make a profit while keeping customers and manufacturers happy? By finding a fair price. A supply and demand diagram is a graph that visualizes how much demand there is for your product and how many products you need. This, in turn, helps you with product pricing.

Customer Problem Statement Template

Ideation, Design Thinking, Product Management

Put yourself in the shoes of your consumers with a customer problem statement. Figure out their problems and how your product or service can solve those problems and make their lives easier. As a bonus, you’ll better understand your customers throughout the process.

PI Planning Template

Agile Methodology, Strategic Planning, Software Development

PI planning stands for “program increment planning.” Part of a Scaled Agile Framework (SAFe), PI Planning helps teams strategize toward a shared vision. In a typical PI planning session, teams get together to review a program backlog, align cross-functionally, and decide on the next steps. Many teams carry out a PI planning event every 8 to 12 weeks, but you can customize your planning schedule to fit your needs. Use PI planning to break down features, identify risks, find dependencies, and decide which stories you’re going to develop.

Sailboat Template

Agile Methodology, Meetings, Retrospectives

The Sailboat Retrospective is a low-pressure way for teams to reflect on how they handled a project. By defining your risks (the rocks), delaying issues (anchors), helping teams (wind), and the goal (land), you’ll be able to work out what you’re doing well and what you need to improve on for the next sprint. Approaching team dynamics with a sailboat metaphor helps everyone describe where they want to go together by figuring out what slows them down and what helps them reach their future goals.

Project Proposal Template

Project Management, Documentation, Project Planning

For any type of project, the Project Proposal template can be a crucial step toward clarifying the context, goals, and scope of a project to get stakeholder buy-in. A project proposal outlines what you want to accomplish, your goals, and how you plan to achieve them. Generally, a project proposal gives the reader some context on the project, explains why it is important, and lists the actions that you will take to complete it. Project proposals have myriad uses. Often, businesses use project proposals to get external buy-in from a donor or outside stakeholder. But many companies draw up project proposals for internal buy-in too.

Business Model Canvas Template [FREE DOWNLOAD]

What is the Business Model Canvas?

The Business Model Canvas is a tool used to visualise nine key elements of business planning.

It can be used for new business planning and also for the development of existing business models.

The business model canvas template allows for a concise, visual overview of the core elements of the business plan to be created.

The model was first proposed by Alexander Osterwalder in 2008 and it has grown in popularity over recent years.

FREE DOWNLOADS

Business model canvas guidance notes [free download].

What are the Nine Elements of the Business Model Canvas?

The nine elements of the business model canvas are:

• Value Proposition
• Customer Segments
• Customer Relationships
• Key Activities
• Key Resources
• Key Partners
• Cost Structure
• Revenue Streams

1. Value Proposition

This refers to the collection of products and services that a business offers in order to meet the needs and desires of their customers.

The value proposition should be what makes the business unique from all other competitors .

Value can be expressed through design, price, performance, customisation, accessibility, technology or any other similar means.

Another useful tool that can be used for exploring value proposition and business viability is Porter’s Five Forces Analysis. 

2. Customer Segments

A business must understand exactly who their customers are in order to maximise their potential for income.

Customers can be segmented based on their different needs, attributes and interests.

This process will ensure that communications and marketing strategies reach the right people.

A business may have one or multiple customer segments depending on the nature of their work.

3. Channels

Once a business has devised its value proposition and identified its customers it will need to establish the best channels in which to communicate.

A business needs to find channels which allows it to effectively distribute its value proposition in the fastest, most efficient and most cost effective way possible.

Channels may include the business’ website or newsletters or could also include external channels such as a distributor or social media.

4. Customer Relationships

Customer service, care and retention should be at the heart of every business.

Typically speaking it is difficult to get new customers so once a business has a new customer it should do everything in its power to keep them.

Businesses need to identify the strategies they will use in order to maintain a positive relationship with their customers over the long-term.

5. Key Activities

By this stage the business will now have a fairly good idea of what it hopes to achieve.

Now is the time to begin identifying the key activities that need to take place in order to make progress on the business plans.

In other words, what activities and tasks need to be performed in order to implement the value proposition and reach the customers that have been identified?

6. Key Resources

What resources are required to turn the value proposition into a reality?

The business should consider a wide range of resources including human, financial, equipment, facilities and time.

Knowledge, experience and skills of employees should also be considered within this section of the business model canvas.

7. Key Partners

The term partners does not refer to business partnerships in the traditional sense but rather it refers to any external organisations who the business plans to partner with in order to deliver their value proposition.

These partners may include buyers, suppliers, subsidiaries, joint ventures, trade groups, regulatory bodies and alliances with other businesses.

8. Cost Structure

The final two sections of the business model canvas are associated with the financial aspects of the business.

It is all very well having a solid value proposition but unless it can be delivered in a financially viable way it will simply not work.

Exploring the cost structure will ensure the business understands what costs and expenditure it will need to cover.

Considerations may include fixed costs, variable costs, sunk costs and over-heads along with any other relevant expenses.

9. Revenue Streams

Businesses need to understand where their income is going to come from and if it is likely to exceed the amount proposed in the cost structure.

Income can be obtained in a number of ways and this section of the business model canvas encourages the business to think beyond simply selling a product to a customer by exploring other forms of income generation.

Additional revenue streams may include subscription, rental, licensing, advertising, affiliate sales and many more.

What are the Benefits of using the Business Model Canvas?

The most important benefit of using the business model canvas when planning your business activities is that it provides a concise but comprehensive overview of the key topics.

This ensures you do not miss any fundamental elements from your plan.

If you are starting a business for the first time and don’t know where to begin the business model canvas provides clear guidance and direction.

When used in a group setting it may be useful to print out a large business model canvas and use Post It Notes to stick onto the plan.

This way everyone can write and contribute equally without waiting for the pen and it also allows for flexibility and continuous adjustment.

The simplistic structure of the model also helps to limit the planners’ ability to waffle and get side-tracked thus maintaining focus on the core principles at all times.

This can be a great way to initially brainstorm business ideas and financial viability.

If a more formal business plan is required, such as for presentation to investors, then this model will ensure you have all the key information you need in a structured format.

The information collected on the canvas can be transferred directly into a formal document and elaborated upon, smartened-up and refined for purpose of the presentation.

The business model canvas is a very popular and useful planning tool that can be used for any business: big, small, new or established.

If you are a business leader , or student looking to explore this tool, I have created a PDF version of the Business Model Canvas which you can download at the top of this page.

Old Versions of the Business Model Canvas Still Available for Download...

Business model canvas template [free download].

Business Model Canvas Guidance Notes [Free Download]

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Free Project Management Templates

Business Model Canvas Template

A business model canvas outlines the goals and objectives of a business and includes a description of the value proposition, infrastructure, customers, and finances. It also happens to be a great tool for project management.

The Business Model Canvas was created by Alexander Osterwalder to streamline the development of business plans for lean startups competing in a fast-paced marketplace. It replaced dozens of pages of complex business plans with a single page document.

The focus and simplicity of the Business Model Canvas template makes it easier to map out a plan and the visual nature makes it easy to follow.

Download Template

What is a business model canvas.

The Project Management Book of Knowledge (PMBOK) identifies the Business Model Canvas as a strategy artifact.  Strategy artifacts are used to define high level strategies at the beginning of a project.

It outlines the goals and objectives of a business and includes a description of the value proposition, infrastructure, customers, and finances. It also happens to be a great tool for project management.

The Difference Between the Business Model Canvas and the Lean Canvas

You may have heard the term Lean Canvas in regard to the Business Model Canvas. It is designed to accommodate the needs of startup businesses in the very early stages. A few of the boxes on the Lean template are different than those of the original to address the needs of a business idea not fully formed.

It may be helpful to think of it this way, the Lean Artifact is good for startups that are still trying to define themselves. The Business Model Canvas is better if you already have a product and are ready to move forward.

What is the Importance of a Business Model Canvas?

For our purposes, the original Business Model Canvas helps managers focus on what is most important. Because it is concise, it requires project managers to zero in on goals, priorities, and their road map to completion. The simplicity of this one-page template keeps the big picture available for quick reference and a nimble change of course if necessary.

What are the 9 Elements of a Business Model Canvas?

Let’s take a closer look at what belongs in the boxes of this template and where to start. We’ll use the example of an accounting firm that wants to create a customer portal to make life easier for its clients and to attract new clients.

Think of the right side of the template as being “customer facing.” Who will your project serve? What is the goal?  The value proposition is how you will uniquely address the goal to achieve success. The left side deals with what needs to happen internally to deliver on the value proposition. If done correctly, there is accountability in the template.

Let’s say you have a plan to create a customer portal that encourages engagement and long-term relationships with your customers. In answer to that, there will be items listed in the Key Activities box and Cost Structures box that will reflect actions to make that possible.

When used for business startups, the Business Model Canvas starts with filling in the Customer Segments and Value Propositions boxes, as these are at the core of everything else. That may make sense for your project, as well.

• Customer Segments. Will you have one type of user, or several different types? If your project will serve a fairly large audience, it might be helpful to break the group into segments according to their similarities.

For our example, the customer segment that would use the portal would be one group— small and medium businesses. This group of people is likely juggling many balls at once and may have little to no tax expertise. They will appreciate being able to pass this ball to someone else they can trust to make sure all happens as it should.

  Following the lead of the business community, you may find it helpful to create a persona to represent each segment. The more detailed you get, the easier it may be to create a product that will best serve their needs. Think beyond the typical details such as age, race, income, etc. Think also about what they’re goals may be and the obstacles they face.

• Value Propositions. This box falls in the middle of the template for a reason. It is the core of the matter. Value propositions are akin to unique selling points. What will set this product or service apart? What benefits are you offering the customer? What problem are you solving for them? Think in terms of gain creators and pain relievers.

  A tax portal for the accounting firm can serve as a one-stop shop for the client. Not only will they have someone monitoring their tax schedule to keep them on track with tax payments, someone to prepare and file their taxes, but they can also have a secure place to store documents should they be needed in the future. And with a customer service piece, they also have a resource should they run into a question concerning their taxes or if they need technical support.

• How will you acquire users? Will you get them through social media, referrals, or advertising? How will they access your services? Will you strictly use owned channels such as a website. Or will you use partner channels that send business your way?

  Initial users will come from existing clientele, but we will use social media, referrals, and potential partnerships with related businesses to reach new users. The service will be accessed through our website.    

• Customer Relationships. How do you plan to interact with your customer? Do you want a personal connection? Perhaps an account representative to serve as the touchpoint? Or will you have a general customer service staff to field questions and provide technical guidance? Or do you envision a completely automated process?

Clients will meet with their accountant at least once a year, but they will have the portal to upload information, monitor their account, and access past records. In addition, a customer service/tech support team will answer questions and give guidance on using the website.

• Revenue Streams. How will the project make money for the business? Will income be generated from one product, subscriptions, or different levels of service with different price points?

  The tax portal will be a value-added benefit for customers. It will help differentiate it from other accounting firms helping to increase market share and allow the business to charge above-market rates.

• Key Resources. What do you need to fulfill your value proposition? This does not include mundane items. It is meant to capture the essential resources needed.

To launch this service, the firm will need additional programmers, people with certain web expertise as it relates to taxation and integrating the two, and funding to hire them.

In order to cultivate a personal relationship, there is also a need for staff that can provide customer service and tech assistance to users.

• Key Activities. These are all the tasks and items you need to deliver on the value proposition.

These will include things like the development of new software, making sure there is sufficient data storage, training customer service staff, and announcement of new services to existing and potential customers.  

• Key Partners. Who are the external buyers and suppliers that are necessary to carry out your key activities? Do they supply raw materials or finished goods? Which are essential? Are there any that could be absorbed internally to save money?

  The tax portal will need a reliable and secure web host. It will also need to integrate with the IRS, and appropriate local tax entities. It may also find additional clients through strategic partnerships such as financial planners.  

• Cost Structure. This box is easier to fill out after you have completed the other boxes because you’ll know what you have to achieve. You’re looking at big expenses associated with your project. How much does it cost to create and deliver your product or service? Also, what does it cost to maintain customer relations if that is a goal?

The tax portal will need a budget that supports the hiring of numerous web-related positions for the development of the portal. And it will have to account for the ongoing cost of secure storage for an increase highly personal data and tech support staff to help clients use the portal.

  What is a Business Model Canvas Example?

Our free Business Model Canvas template includes questions to guide your thinking (green lettering) and examples of content (black lettering).  This sample template will give you ideas of what to include in yours.

How Do I Make a Business Model Canvas?

Our Business Model Canvas template makes it easy for you to create a canvas for your project. Simply download the template and replace our content with your project information as you work through each box.

Some people like to recreate the canvas on a white board so they can use sticky notes. That makes it easier to work through boxes if you’re doing this as a group.

Download this template by clicking on the orange “Download Template” button at the top of the page.

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What is a business model canvas? Overview with template

In 2013, I co-founded a startup in the Indian online gifting industry with three friends. It was my first involvement with a startup. Startups are fascinating — they’re small, agile, and quick. However, another key feature of startups is their ability to creatively solve problems.

At that time, we aimed to target India’s gifting market, which was more than 90 percent offline. We had plans to establish an online shop selling a wide variety of gifts. But before we got started, we decided to document our idea. Amidst many templates, we discovered the business model canvas, a lean tool for outlining business models. It was neat, straightforward, and free. This tool brought remarkable clarity to our idea.

Despite shutting down the startup in 2015, I gained a wealth of knowledge during those two years. One major takeaway was the tools and techniques I learned along the way. The business model canvas was one of them. Even after seven years, I still use the business model canvas in my role as a product manager.

In this blog post, we’ll explore how product managers and entrepreneurs can effectively use a business model canvas.

What is a business model canvas?

The business model canvas is a template introduced by Alexander Osterwalder in 2005 as part of his Ph.D. studies under the supervision of Yves Pigneur. The business model canvas outlines nine crucial elements of a business model in an easy-to-understand visual template: customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.

Various companies, including startups, scale-ups, and large software organizations, have utilized this template since its inception to simplify their business strategy and improve their understanding of the overall business structure. However, before we delve into what a business model canvas entails, it’s important to comprehend why simplifying business strategy and structure is essential.

The last company I was part of employed 10,000 individuals. It ran more than 20 different businesses, each generating millions in revenue. When operating on such a large scale, it’s vital to have a clear strategy that outlines the business models. This strategy should define who the customers are, identify key partners, elaborate on the value proposition, and explain the cost structure, among other things.

The strategic blueprint serves as a go-to source of information whenever confusion arises. While this is true for large corporations, it’s equally applicable to smaller scale-ups and startups. It’s crucial to understand the business strategy and models from the onset. This comprehension aids in crafting a framework that can be applied when tackling complex issues or determining priorities.

This is where the business model canvas proves invaluable. It assists in laying out business models in a straightforward, user-friendly format.

What are the 9 components of the business model canvas?

The business model canvas comprises nine key elements:

Customer segments

Value proposition, customer relationships, revenue streams, key activities, key resources, key partnerships, cost structure.

These components cover the three main areas of a business: desirability, viability, and feasibility. The nine components also aim to bring transparency and understanding to a broad audience, which can include upper management and internal teams such as engineering, design, product management, marketing, sales, legal, and customer service.

Collectively, these elements capture the essence of a business model. They help map the relationship between these elements and how they intertwine with one another. Let’s take a more in-depth look at each element.

Everything starts with the customers, which is why this is the first element of the business model canvas. This component identifies the different customer segments a company targets. These can vary across business models.

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For example, while working at Zalando (one of Europe’s largest fashion eCommerce companies), there were multiple business models. One focused on end customers, while another focused on partners selling products on Zalando. The business model canvas helps outline these customer segments in a single snapshot.

Try to avoid being too detailed. Mention who the partners are, but there’s no need to note the demographics, age, gender, etc., of the customer segment unless required.

This term refers to the unique advantage or value a business provides. It’s what sets the business apart from competitors. This could be a product or a service that the business uses to solve a customer’s problem.

For instance, Uber’s value proposition is its ability to help customers travel from point A to point B on demand.

Channels are the various ways through which a business intends to interact with customers and/or partners. For Airbnb, their website and apps are the primary channels. But they also leverage social media, offline hoardings, email marketing, and community forums to reach their audience.

This element addresses the various ways a business interacts with customers to improve satisfaction and the overall experience. Monitoring customer feedback and how they interact with a company’s product is critical in a competitive landscape.

Amazon, a company that prioritizes customer focus, includes 24/7 customer support, personalized recommendations, regular newsletters, ratings and reviews, Amazon Prime membership, and community engagement as part of its customer relationships.

This component lists the different ways a company plans to generate revenue. For Google, revenue streams include advertising, the Google Play Store, Google Cloud, and hardware sales.

This section includes all necessary activities needed to keep the business functioning smoothly and to deliver value to all users. Microsoft’s key activities, for example, include software development, hardware development, cloud computing, gaming, research and development, and VR.

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As the name implies, key resources are the essential tangible and intangible resources needed to keep the business operational. These resources incur costs, making their documentation vital. An online gift-selling company would require a website/app, collaborations with manufacturers, and marketing capabilities.

This element focuses on the partnerships or collaborations a business might have with other companies to better serve customers, reduce risks, and increase profits. For Facebook, key partners include regular users who generate content, advertisers, and influencers who create content at scale.

This element outlines the costs and expenses associated with a business. For companies like Google and Facebook, costs can be substantial given their value propositions. While it may be difficult to capture the cost structure of these giants in a small space, it becomes easier and beneficial for smaller companies.

For example, McDonald’s cost structure would include manufacturing costs, service-based costs (such as employee costs), franchise costs, and infrastructure costs.

What are the benefits of using a business model canvas?

Indeed, using a business model canvas offers many advantages for businesses of all sizes. To summarize, some of the key benefits include:

Visual representation

A business model canvas provides a visual overview of all the critical elements of a business. This allows stakeholders to see how these elements relate to each other, facilitating understanding and decision-making.

The visual nature of the canvas makes it accessible to various stakeholders, including top management, engineers, designers, customer service, and operations teams.

Clear collaboration, communication, and alignment

Developing and managing products often require the input and collaboration of multiple stakeholders . A business model canvas provides a clear, concise tool for aligning all these parties, promoting better communication and collaboration. It also helps product managers secure buy-in from stakeholders at an early stage, reducing risks and fostering better alignment, especially in a cross-functional environment.

Strategic long-term thinking and analysis

By design, a business model canvas encourages long-term strategic thinking. It helps identify business strengths and weaknesses, facilitates brainstorming new ideas and improvements, and shapes long-term strategies to better serve customers.

Flexibility

Businesses and ideas evolve, and a business model canvas accommodates these changes. It offers a flexible template that can be easily modified, often featuring version numbers to track document evolution. This flexibility supports an iterative approach, ensuring the canvas captures all necessary information as the business evolves.

Business model canvas template

The internet is replete with various business model templates. A quick Google search will return 34,200,000 results. Here’s a quick template that I created on Google Sheets:

Click here to access the business model canvas template. You can click File > Make a copy to download the canvas and customize it for your business.

Example of successful use of the business model canvas in product management

Here’s an example of a business model canvas for Facebook:

How do I create a business model canvas for my business?

After you fill out the nine components we went over earlier, there are some other key points to keep in mind to successfully create a business canvas model.

Involve all the stakeholders early on

Since a business model canvas has elements ranging from tech to marketing, sales, and customer service, it’s important to involve these stakeholders right at the start. This reduces the risk and helps to bring everyone on the same page.

Keep it simple

Don’t use complex sentences while explaining the pointers under every element. Use simple and short words. Simplicity will make it easier for the audience to consume the information effectively.

Be data-driven

Let every pointer included in the business model canvas be data-driven. This will help lay down a strong foundation for long-term decision-making.

Focus on an iterative approach

It’s difficult to come up with a business model canvas right at the first go. Hence, it’s important to keep an iterative approach and let the document evolve depending on the feedback from the contributors. You can use versioning to keep track of all the changes.

Consider external factors

Currently, the growth of many businesses is slow and it’s projected to be the same for the entire year. It’s important to consider these external factors while coming up with a business model canvas since it helps to consider factors that might not be in control of a business.

Conclusion and key takeaways

A business model canvas can be a very effective tool if used right away. Product managers can use this tool before starting a product or a feature. It can help them have clarity on the idea before the actual development work starts.

Also, since it involves all the major stakeholders right at the start, a business model canvas can help mitigate risks early on. It’s a great tool for validating business ideas, products, or a feature.

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Business model canvas template

Modify this business model canvas template to map out your business model and identify ways to test or optimize it. Collaborate with others to visualize cost centers, profit centers, and key value propositions.

or continue with

What is the Lucidspark business model canvas?

When it comes to starting a business—or improving an existing one—planning is everything. But you may not have the time (or need) for a full-fledged business plan. At least not right away.

This is where a business model canvas layout comes in. The business model canvas template is a single-page document for outlining your business plan and strategy. If your business were a ship, a business model canvas would help you answer that crucial question: Will it float?

Your business can’t succeed if you are spending more money than you are making. (Hopefully this isn’t news to anyone!) Before starting a business, it’s crucial that you consider the cost and revenue centers in your business model. Creating a business model with a project model canvas template breaks this process down into just nine steps, which we’ll dive into below. Utilize Lucidspark to easily create your business model canvas.

How to use the Lucid business plan canvas template

The Lucid business model canvases are meant to be quick and effective. You need to focus on the content of the document, not the structure. And with Lucid’s chart template for a business model canvas, you don’t have to worry about structure at all.

Use our business canvas template maker to create a blank business model canvas and work through these nine steps.

• Value proposition: What problem do your customers have and how are you going to solve it for them?
• Customer relationships: How will you communicate and build rapport with your customers? Each instance of communication should further promote your product or brand as a solution to a particular problem.
• Customer segments: What people and organizations do you create value for? List them out.
• Channels: At what points do you interact with customers to deliver value? How are they purchasing your product? It should be easy for customers to say "yes" to your solution!
• Key partners: What individuals, businesses, or other entities do you rely on to deliver your product to customers? These might be distributors, suppliers, etc.
• Key activities: What activities are absolutely essential to create, deliver, and promote your product? Those are your key activities.
• Key resources: What resources do you need to create, deliver, and promote your product? If it’s not essential, it’s not a key resource.
• Cost structure: How much will you spend on key resources, partners, and activities? That’s roughly how much it will cost you to run your business.
• Revenue streams: How will customers purchase your product and how much will it cost them? Is it a one-time purchase or subscription-based?

With Lucidspark, you can invite others to your board to contribute their ideas or give feedback. If you’re ready to present your business plan and strategy, you can even use Presentation Mode , to turn your sticky notes into a more polished slide deck.

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40+ Business Model Canvas Templates in PDF & Doc

Businesses make good use of a business model canvas template to illustrate their business content. It is a part of the strategic movement towards developing a well business model. It could be done by a new company or the existing one having a business model . When using the business model canvas template, the existing business knows more about their business and gains a better knowledge of it.

The business model canvas is a podium on which the art of business is painted. The key elements that bring up a business are simplified in the business model Canvas. It split open the business model into comprehended segments but in a condensed form. The segments are the elements of a business model. It is regarding the partnerships, customer relationships, cost structure, revenue streams, value proposition, channels, etc.

A well-crafted business model Canvas, gives a good understanding of business, thereby helping the business in identifying the need for improvisation.

Table of Contents

What is a Business Model Canvas?

A business model canvas template is an entrepreneurial tool used to design and develop a new business model and also improvise the existing one. The managers in the business use the strategic tool to identify the gap in the business and act on the areas.

In the business model Canvas, the business plan is usually segregated into segments. It includes key activities, key partners, key resources, value propositions, customer relationship, customer segment, channels, cost structure, and revenue stream.

Each segment is related to each facet of the business. The individual decentralization of the business plan elements helps in the proper visualization of gaps in business in the form of a simplified chart.

Although the business model canvas is referred to as a simplified model of business, it is crafted in a condensed form. It means the inclusions of the same are written down on the same page but in an isolated manner. The reader would be able to see and understand the segments of the business model and gain a proper understanding of it.

Business Model Canvas Templates

Canvas business model template , the social business model canvas template, why does a business require a business model canvas.

Every business, irrespective of its size and state requires a business model Canvas template. Because innovation is constant yet productive. The business model Canvas initiates innovation in business since it gives the business a new perspective altogether. But is this particular reason enough to convince the significance of it? Not. There are many other benefits vented through a good business model Canvas template, why don’t we look at them and focus on richness.

1. The business model canvas template being a condensed form of business model has categorization. It enables the decision-makers of the business to have a detailed look at the business model. It helps them make informed decisions regarding any necessary shifts in the business model.

2. The elements of a business model canvas exhibit the business model in a newer version. Even if it is the existing business model that has been shown in the business model canvas template, it conveys people a new perspective and a new vision to look at it.

3. With the help of a business model canvas template, the recognized individuals of a company could identify the gap in the business and work on the domains.

4. The business model canvas allows having a better understanding of the business. The existing organizations are usually more benefited from the business model canvas as it helps them appreciate the business further.

5. The information of the business model Canvas initiates good communication with the members of the business about the goal.

6. It helps set a new benchmark and focus on the business to take it to the desired state.

7. The business model Canvas template is a good contribution to the business as it helps the business identify the cost of the business model, how the key activities and resources contribute to the cost structure, its relation with the revenue streams, etc.

It further helps identify the path of generating money through value proposition. The existing problems of the company and how they are going to solve them. It further generates a plan to reach the desired goal, and most importantly, know the business bit by bit.

Free business model canvas template word Format

Describing company’s business model template, what do we find in a business model canvas.

In an imagery view, the business model canvas template looks like a single content, but in actuality, it is a condensed form of 9 major elements of the business model. You will find 9 different inclusions in the business model Canvas template that represents each angle of the business.

The elements that encompass a business model Canvas are:

• Key partners.
• Key activities.
• Key resources.
• Value propositions.
• Customer relationship.
• Customer segments.
• Cost structure.
• Revenue streams.

Each element has a separate angular view of the business. A brief knowledge of these nine elements of the business model Canvas template would help you visualize the opportunities and the parameter of the business. Below provided a complete description of each of the elements.

1. Key Partners.

The members working with the business are the partners of the company. They share a strategic and business relationship with each other that involves the utilization of resources and performance of activities. The partners for the suppliers supply resources to the business and perform some activities as well.

The key partners being one of the elements of the business model canvas template help identify

• The company’s key partners,
• The resources received from the partners,
• Activities performed by them.

The business model canvas further tells the main reason of the business for connecting with the partners.

2. Key activities.

The key activities involved in a business are considered in the business model Canvas template. These activities are the tasks fundamental to the business. For a smooth operation of a business identifying these activities are essential so the gaps could be identified and worked on it.

Things to consider out the business model Canvas-

• Key activities to deliver the value proposition.
• Activities on the company.
• The difference of your company’s revenue stream, channels, and customer relationship with the competitors.
• Streamline to keep the cost structure low.

3. Key Resources.

Resources that create value for the customers are the major resources of any business. These resources are the assets that are required for the business to sustain itself. These assets are required to operate and deliver the value propositions.

The resources could be financial, physical, intellectual, and human.

• Things to consider about key resources.
• Resources necessary to operate the business.
• Resources necessary to maintain customer relationships and satisfaction.
• Resources needed to see revenue stream and distribution channel.

4. Value propositions.

The value propositions could be in quantitative and qualitative form. If you consider the quantitative form it would include the price and efficiency, whereas the qualitative form includes the customer experience and outcome.

The value proposition is actually the products and services that the business offers to meet the customers if you are wondering need. The value of the products creates a difference for your company from that of the competitors in the market.

If you are wondering what basis decide the value of the products and services, then these are-

• Performance.
• Uniqueness.
• Customization.
• Status of the brand.
• Cost reduction.
• Risk reduction.
• Usability, etc.

Things to consider about the value proposition of the business model canvas.

• Customers access to your products and services.
• Address issues that the company wants to solve to meet customer satisfaction.
• The strategic process would smoothly process to satisfy the demand of the customer segment.
• Identification of the company’s core value.

5. Customer relationship.

Previously the objective of business was different but today, every business wants to maintain a healthy relationship with their customers and definitely a loyal one. Customer satisfaction is the main objective of every business today. This is why it is stated that the consumer is the king who needs to be satisfied with the products and services. But to ensure that the same, the business need to identify certain things, such as:

• How to bring customers?
• How to hold on to customers?
• How to satisfy the customers?
• How to grow revenue from the current customers?

These questions will help the business form a better business model for customer satisfaction.

Let us tell you about the different types of customer relationships that a business grows over time.

a. Personal assistance.

Personal assistance is a relationship that forms on employee-customer interaction after a sale is performed.

b. Dedicated personal assistance.

The dedicated personal assistance enrolls a sales representative who handles the inquiries and requirements of a special set of customers.

c. Self service.

Self-service video is a relationship that allows a customer to access the services of the company using which they can serve themselves effectively.

d. Automated services.

The automated service is a more personalized service than self-service. In this type of service, the company identifies the preferences of individual customers and provides similar services.

e. Communities.

The customers served as a special one from a different set of communities in the company. Here, the customers help each other in solving problems regarding the services and products of the company. Different knowledge concerning any company product could be easily shared and reviewed in such communities.

f. Co-creation.

When any customer contributes to the outcome of the company’s product and service, they share a special relationship, this is called co-creation.

6. Customer Segment.

Identifying your target customer would be the best way to build a business model. You must know the statement of customer your company is trying to serve. The customers could be segregated into two different sets. There could be mass market, niche market fragmented, diversify and multi-sided platform.

In the customer segment, you must consider the following things:

a. Identify the target market.

b. Your important set of customers.

c. Draw a plan for them.

d. Requirements of the customers.

e. Preferences of the customers.

f. Concept of the customer market.

7. Channels.

Different types of channels are used by companies to provide them the value propositions to the targeted customers. The channels need to be effective and easy or else it creates disruption in the business, and the delivery of the value proposition might be delayed. Through this particular segment of the business model Canvas template you could find out the answers to the following questions regarding channels:

How to deliver the value proposition?

How to reach the customer segment?

What channels would be used in the process?

Are the channels adopted cost-effective?

Could they be utilized effectively in the long run?

Is the channel efficient enough?

8. Cost Structure.

The cost structure is the amount of money contributed to the operation of the business. It refers to the amount the company spends on its operations. However, the structure of the business model depends on the company’s driving force objective. A cost-driven company focuses on minimizing the cost, whereas a value-driven company on enhancing the value of the quality for the customer.

So while getting into this section of the business model Canvas template, find the following:

• Cost of companies basis model.
• Drivers of cost.
• The key resources and key activities contribute to the cost structure.
• Relation of the cost structure with the revenue stream.
• Companies utilization the scale of economy of scale.
• The proportion of the fixed cost and variable cost.

9. Revenue streams.

The revenue stream is the flow of money in a business or enterprise. The main source of revenue for any business is typically the sale of goods or services. A company can also make money off investments, sponsorship, and crowdfunding. Revenue streams are an important concept to know about in order to grow your business.

While it’s not easy to have a successful business without running into some issues along the way, it can be done with careful planning and research on what type of product will generate the most revenue for your company.

Business Project Model Template

How do you present your business model.

Presentation is the key when you bring in innovative ideas on the ground. When you Introduce your new business model to the people, convincing becomes the objective. If you want people to talk about your business model, you must show how great it is, and how your idea would benefit the company.

There are various ways of communicating your business model with people without really having to talk much about it. Know the skills of designing and presenting your business model, so it grabs the attention of people around.

a. Present it as an art.

When we want people to recognize our effort and work, we must show it to them. It is hard to get the opportunities where we will constantly be able to convince our work. The professional way of doing it is presenting it as an art. If you feel your business model is great, then it must look great.

Create the first impression by presenting it as a sketch that is understandable even if it doesn’t talk.

Incorporate some graphical work and sketches that better represent your business ideas through the business model so you do not need to do much talking but your presentation will.

b. Pitch your Presentation.

One of the effective ways of presenting your model and engaging the audience with the presentation is to pay it through the slides. Use your PowerPoint skills and prepare a PPT. Incorporate several presentation tricks to engage people and let them believe in your work. When you go through this process you do not only showcase your presentation virtually, but you are using the opportunity to speak about it as well. And as a developer and creator of a business model, no one could talk well about it if not the designer itself. So go for this approach if you are convenient with or else you could go for posters and put them on the wall of the office, so people get to seat while they walk by it.

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How to create a Business Model Canvas with MS Word or Google Docs?

The Business Model Canvas allows companies to devise up new strategies for their businesses and to critically analyze and evaluate their current business model. The canvas or template of the model can be easily designed on MS Word and Google Docs so that businesses today can easily draw the model for free. It is not difficult to create the model; however, it is slightly time consuming. All you need is a simple toolbox which is available on both MS Word and Google Docs which draws shapes.

A template of the canvas on Google Docs by doing the following steps:

From Google Docs, Select CREATE > From Template

In the search box please enter “Business Model” and click Search Templates, from the results you can see free and ready Business Model Canvas to use:

Here is the screenshot of what it shows for this Google docs version:

You can also have the Business Model Canvas template from the internet absolutely for free which performs all the functions which MS Word and Google Docs perform together. You can easily save, share, and add texts whenever and wherever you wish to.

The following link provides the Business Model Canvas for free without the hassle of creating one yourself:

The next level

You love working with canvases? How about bringing innovation and collaboration to the next level with great canvases and a great app.

Original text

If writing a full business plan seems overwhelming, start with a one-page Business Model Canvas. Developed by Founder and CEO of Strategyzer, Alexander Osterwalder, it can be used to easily document your business concept.

Download this template to fill out the nine squares focusing on the different building blocks of any business:

• Value Proposition
• Customer Segments
• Customer Relationships
• Key Activities
• Key Resources
• Key Partners
• Cost Structure
• Revenue Streams

For help completing the Business Model Canvas Template, contact a SCORE business mentor for guidance by phone, email or in person.

What is the Business Model Canvas? Does writing a business plan seem overwhelming? Try the Business Model Canvas. Explained in this article: what is it, and how you can use one.

How to Identify Your Ideal Customers Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

How to Write a One-Page Business Plan: A Step-by-Step Guide In this webinar, you will learn how to write a one-page business plan. You'll see the elements of the one-page business plan, including identifying the problem your business solves, your value proposition, your target audience and much more.

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.