business model generation

Hi, I’m Alex Osterwalder

Innovation is my passion. For 20+ years I've helped senior leaders and startup founders better tackle the topic. I won’t rest until senior executives around the world learn How to Build Invincible Companies.

Business Thinker

Entrepreneur

Currently, I'm ranked in the top 10 on the Thinkers50 list of management thinkers worldwide. I'm most passionate about simplifying complex challenges that today's leaders face. I invented the Business Model Canvas and other practical tools with Yves Pigneur. These are now used by millions of practitioners around the globe.

Strategyzer, the company I co-founded, provides technology-enabled innovation services to leading organizations. Clients include, but are not limited to, Colgate-Palmolive, MasterCard, or Merck. We help companies effectively and systematically manage innovation strategy, growth, and transformation.

I spend most of my time advising leaders on how to scale their innovation efforts and get results. They already have the assets, but lack the organizational design and innovation culture.

My books include Business Model Generation , Value Proposition Design , Testing Business Ideas , The Invincible Company , and High-Impact Tools for Teams . Together with my kids, I crafted Biz4Kids , a comic book to promote entrepreneurship.

I started working on innovation and business models two decades ago. First with a doctoral dissertation on business models. Then I “escaped” academia to apply and enrich my knowledge as a practitioner. My work as entrepreneur and senior leadership advisor shapes all my thinking and writing.

Business Model Canvas

Strategic management tool to describe how an organization creates, delivers and captures value. Initially presented in the book Business Model Generation.

Value Proposition Canvas

Strategic management tool to design, test, build and manage products and services. Fully integrates with the Business Model Canvas.

Portfolio Map

A strategic management tool to simultaneously visualize, analyze and manage the business models you are improving and growing and the future business models you are searching for and testing.

Together with my team at Strategyzer, we publish blog articles weekly on the topics of Corporate Innovation, Business Strategy, Innovation Culture, and Team & Project Management. Subscribe to our Newsletter to receive our Weekly Blog directly in your inbox.

I’m the proud co-founder and CEO of Strategyzer. We bring technology to strategy and innovation for the Global Fortune500. We launched Strategyzer after the success of bestseller Business Model Generation. That book project in itself was a crowd-funded entrepreneurial undertaking. Strategyzer is my fifth venture.

• Growth Portfolio

Build a structured Innovation Ecosystem. Systematically reduce risk and uncertainty of new business ideas. Be ready to scale a new business model in only 12 months.

• Innovation Management Software

Centralize your strategy and innovation workflow for better collaboration, increased transparency, and improved rate of success.

Online Courses On Demand

Online courses on demand teach the core Strategyzer business toolkit for growth and innovation. Highly interactive, bite-sized learning experiences are engaging and challenging.

I love sharing our latest insights from work with the Global Fortune500. All my talks and keynotes are engaging and hands on. With senior leadership I work in intimate settings on growth strategy and execution. In conferences I engage thousands in live exercises to make innovation tangible.

• Masterclasses

Multiple times a year, I facilitate Masterclasses opened to the public around Building Invincible Companies and Testing Business Ideas. During those Masterclasses, we have you discover and practice our Innovation Methodologies.

Building Invincible Companies

Acquire the skills, tools & processes needed for world-class business strategy and innovation remotely from your home or office.

Discover the Virtual Masterclass

• Testing Business Ideas

Stop wasting time and money, and apply the tools and processes that millions of corporate innovators and entrepreneurs use to systematically reduce the risk and uncertainty of new business ideas.

I enjoy having the opportunity to deliver keynotes for large organizations and innovation conferences all around the globe.

Podcast • Superhumans At Work by Mindvalley

The Power Of The Business Model Canvas

February 2021

Join the business consulting legend Alex who popularized the 1-page business model canvas during an interview with Jason Marc Campbell where we will d...

Podcast • Thinkers & Ideas

The Invincible Company with Alex Osterwalder

Alex is co-author of a new book, The Invincible Company, which decodes how some of the world’s leading companies have built superior business models a...

Podcast • Foundr Magazine Podcast with Nathan Chan

Why Products, Technology, And Price Aren’t Enough To Keep Your Company Competitive

Alex Osterwalder is primarily known for developing the Business Model Canvas, a template that helps startups develop and document new or existing busi...

Podcast • Disrupt Yourself Podcast

Disrupt Yourself with Whitney Johnson

We welcome innovation expert and one of the top-ranked thinkers in the world, Alex Osterwalder. You will hear how Alex views failure, about his mentor...

Innovation & Business Strategy Books

My first book, Business Model Generation (2009), sold millions in almost 40 languages. Since then I led or participated in 4 more books in the Strategyzer series. All books are visual and practical and help solve key business challenges. Together with my kids I also published a business comic.

Nordic Business Forum

Alex Osterwalder – 7 Things to Understand about Innovation

‘When the company is co-piloted, innovation and execution are on an equal footing’

September 2020

Harvard Business Review

Every Company Needs an Entrepreneur in the C-Suite

October 2020

Innovation Leader

Book Excerpt: What Makes Amazon’s Approach to Innovation (and Failure) Unique

December 2020

Dialogue Review

How to Build an Invincible Company

February 2020

Millionaire

Alexander Osterwalder, the inventor of the Business Model Canvas: “All interesting things happen at the border”

November 2020

Business Insider

The Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

The Business Model Canvas enables you to:

• Visualize and communicate a simple story of your existing business model.
• Use the canvas to design new business models, whether you are a start-up or an existing businessManage a portfolio of business models
• You can use the canvas to easily juggle between "Explore" and "Exploit" business models.

About the speakers

Download your free copy of this whitepaper now, explore other examples.

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Mastering business models

A self-paced online course with 
Alex Osterwalder and Yves Pigneur.

Are you trying to improve your existing business model? Or trying to create a new one that can compete in today’s market?

Business Model Generation

Alexander osterwalder , yves pigneur.

273 pages, Paperback

First published August 20, 2010

About the author

Alexander Osterwalder

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (deluxe version) Unknown Binding – September 1, 2009

• Part of series Strategyzer
• Print length 288 pages
• Language English
• Publisher OSF
• Publication date September 1, 2009
• ISBN-10 2839905809
• ISBN-13 978-2839905800
• See all details

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Product details

• Publisher ‏ : ‎ OSF; 1st edition (September 1, 2009)
• Language ‏ : ‎ English
• Unknown Binding ‏ : ‎ 288 pages
• ISBN-10 ‏ : ‎ 2839905809
• ISBN-13 ‏ : ‎ 978-2839905800
• Item Weight ‏ : ‎ 1.6 pounds

About the authors

Alexander osterwalder.

Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

Strategyzer, the company Osterwalder co-founded in 2010, is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

Osterwalder's books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want and Testing Business Ideas, and his forthcoming book for senior leaders, The Invincible Company, to publish in spring 2020.

He holds the Strategy Award from Thinkers50 and the European Union's inaugural Innovation Luminary Award. In 2019, Osterwalder chaired the prestigious Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.

He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.

Yves Pigneur

Yves is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alex Osterwalder, he invented the Business Model Canvas and co-authored the international bestselling books "Business Model Generation" and "Value Proposition Design". Yves and Alex are ranked No. 4 among the "Thinkers50's Most Influential Management Thinkers" in the world and hold the Thinkers50 Strategy Award.

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Customers say

Customers find the book incredibly useful, with strong methodology and tools. They also appreciate the clear and concise writing, and the effective structure. Readers describe the book as highly visual, with good examples. They find the business advice great and inspirational. Opinions are mixed on readability, with some finding it easy to think through and digest, while others find the small font size difficult to read in bed.

AI-generated from the text of customer reviews

Customers find the book very clear and concise, with well-thought-out diagrams. They say the tips, tools, and techniques in the book are amazing and will help you see your business. Readers also say the pages are not cluttered with filler and that it's impossible to read the book and not feel your own creative processes begin to flow.

"...Osterwalder's model for business models is clear and provides an effective structure for understanding your business and how it fits with your value..." Read more

"...Business Model Generation brings together a simple but compelling framework for organizing business models with a wide range of frameworks and..." Read more

"...presented, the participative way the book is written and the easiness of understanding makes it a rare treasure in the area of business literature...." Read more

"...And the best part is that it's very straightforward and focuses on the important thing WITH VISUAL...." Read more

Customers find the book incredibly useful, an excellent source of information, and a useful addition to the entrepreneur's library. They also appreciate the brilliant way it handles the concept, provides a common definition of a business, and helps link related items. Readers also mention that the tools are practical and presented in ways that make learning to use them easy. They say the book includes important ideas around multi-sided platforms and applications, and has a genuinely impressive set of production values.

"...approach, its layout and treatment of the subject are refreshing and helpful .Strengths..." Read more

"...It includes important ideas around multi-sided platforms (two-sided markets for you economists), applications of design thinking, scenario plannning..." Read more

"...concept of business model as such, but the way it handles the concept is simply brilliant and so easy to understand...." Read more

"...I read through it a week or so ago, and it is a useful addition to the entrepreneur's library .The book has five major sections...." Read more

Customers find the book highly visual, with a creative and varied layout that creates a common canvas to organize ideas. They also appreciate the block diagrams and pictures.

"...The illustrations and use of photography creates an engaging read that draws the reader into material and keep them engaged...." Read more

"...The design of the book is very entertaining and makes it fun to read such an intellectually demanding topic...." Read more

"...the best part is that it's very straightforward and focuses on the important thing WITH VISUAL ...." Read more

"...Presentation:The presentation of this book is great , many visuals and the pages are broken down in a manner that makes you want to..." Read more

Customers find the book provides a great introduction to business models and good use of examples. They also say it makes traditional business planning obsolete for start-ups and early stage companies. Additionally, readers say it gives a new perspective and way to look at different businesses.

"...new concepts in business and different business models and gives a new perspective and way to look at different business...." Read more

"...Overall, the Business Model Canvas is brilliant - even game-changing - and deserves 5 stars...." Read more

"...More importantly it also guides how to build business models and grow corporate culture based on potential customers' insights & perspectives,..." Read more

"...There is a lot to like here, and the approach to business strategy and planning is rock solid ...." Read more

Customers find the book's examples good, inspiring, and remarkable. They say it encourages collaboration and multiple perspectives, and is good for start-ups.

"...There's a /lot/ of supporting examples , and I walked away feeling like I better understood the material than I'm used to with business books...." Read more

"...The case studies are real world , and happening today...not years ago which gives this book a very fresh look at this complex process...." Read more

"...internet economy, but that said, it is exhaustive and give examples in other industries as well. I am awating a second edition of this!" Read more

"...It does in a way that encourages collaboration and multiple perspectives . I really can't say enough about this book. Wonderful...." Read more

Customers are mixed about the readability of the book. Some mention that it's excellent to think through and identify all the elements, and an absolute pleasure to read. They also say that it presents different theories in an easily digested form. However, some customers say that the shape of the books makes it hard to read in bed, and they complain about the small font and the horrid design.

"...seeks to address this point providing a comprehensive and engaging approach to understanding and creating business models...." Read more

"This is a wonderfully engaging, entertaining and educating book on the very important but unfortunately less understood concept of "business model..." Read more

"...Only one drawback here - the shape of the book makes it hard to read in bed - but that's nothing too serious." Read more

"...it pulls together a lot of different theories and presents them in an easily digested form ...." Read more

Customers find the editing quality of the book poor. They mention that the book is disjointed, uninteresting, and not a serious business book. They also find the content thin and misleading.

"...The book is a bit weak on execution , and I am hoping that the website will be a place to track how people are using the business model generation..." Read more

"...concepts here in many ways, and found this particular model to be quite redundant and of little true value...." Read more

"...It's 'fair' but not well worth it ." Read more

"...Other than that it is a beautifully made book filled with colorful illustrations on every page." Read more

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Book description

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation .

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Table of contents

• Seven Faces of Business Model Innovation
• 1.1. Def_Business Model
• 1.2.1. For whom are we creating value? Who are our most important customers?
• 1.3.1. Example: Apple iPod/iTunes Business Model
• 2.1. Un-Bundling Business Models
• 2.2.1. Old Model
• 2.2.2. A New Model
• 2.3.1. PSP/Xbox Focus
• 2.3.2. Wii Focus
• 2.4. FREE as a Business Model
• 2.5. Open Business Models
• 3.1.1. Building Business Models on Customer Insights
• 3.1.2. The Empathy Map
• 3.1.3. Understanding a B2B customer using the Empathy Map
• 3.2.1. Generating New Business Model Ideas
• 3.2.2. Epicenters of Business Model Innovation
• 3.2.3. The Power of "What If" Questions
• 3.2.4. The Ideation Process
• 3.2.5. Assemble a Diverse Team
• 3.2.6. Brainstorming Rules
• 3.2.7. Warm-Up: The Silly Cow Exercise
• 3.3.1. The Value of Visual Thinking
• 3.3.2. Visualizing with Post-it™ Notes
• 3.3.3. Visualizing with Drawings
• 3.3.4. Understand the Essence
• 3.3.5. Enhance Dialogue
• 3.3.6. Explore Ideas
• 3.3.7. Improve Communication
• 3.3.8. Different Types of Visualization for Different needs
• 3.3.9. Telling a Visual Story
• 3.3.10. Visual Storytelling Activity
• 3.4.1. Prototyping's Value
• 3.4.2. Design Attitude
• 3.4.3. Prototypes at Different Scales
• 3.4.4. Eight Business Model Prototypes for Publishing a Book
• 3.4.5. Wanted: A New Consulting Business Model
• 3.5.1. Storytelling's Value
• 3.5.2. Why Storytelling?
• 3.5.3. Making Business Models Tangible?
• 3.5.4. Making the Future Tangible
• 3.5.5. Developing the Story
• 3.5.6. Techniques
• 3.5.7. SuperToast, Inc. Business Model
• 3.6.1. Scenario-Guided Business Model Design
• 3.6.2. Explore Ideas
• 3.6.3. Future Scenarios
• 3.6.4. Pharma Business Models of the Future
• 3.6.5. Scenario D: Reinventing Pharma
• 3.6.6. Future Scenarios and new Business Models
• 3.6.7. Further Reading on Design and Business
• 4.1. BUSINESS MODEL ENVIRONMENT: CONTEXT, DESIGN DRIVERS, AND CONSTRAINTS
• 4.2.1. ASSESSING THREATS
• 4.2.2. ASSESSING OPPORTUNITIES
• 4.2.3. USING SWOT ASSESSMENT ANALYSIS RESULTS TO DESIGN NEW BUSINESS MODEL OPTIONS
• 4.3.1. BLENDING THE BLUE OCEAN STRATEGY FRAMEWORK WITH THE BUSINESS MODEL CANVAS
• 4.3.2. QUESTIONING YOUR CANVAS WITH THE FOUR ACTIONS FRAMEWORK
• 4.4.1. SMH'S AUTONOMOUS MODEL FOR SWATCH
• 4.4.2. THE NESPRESSO SUCCESS MODEL
• 4.4.3. NESTLé'S PORTFOLIO OF COFFEE BUSINESS MODELS
• 4.4.4. DAIMLER'S CAR2GO BUSINESS MODEL
• 5.1.1. Design Attitude
• 5.1.2. 5 Phases
• B.1. WHERE DID THIS BOOK COME FROM?
• B.2. REFERENCES
• C. MARKET RESPONSE

Product information

• Title: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
• Author(s): Alexander Osterwalder
• Release date: July 2010
• Publisher(s): Wiley
• ISBN: 9780470876411

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series) Paperback – 20 Aug. 2010

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

• ISBN-10 9780470876411
• ISBN-13 978-0470876411
• Edition 1st
• Publisher Wiley
• Publication date 20 Aug. 2010
• Part of series Strategyzer
• Language English
• Dimensions 24.13 x 2.03 x 18.8 cm
• Print length 288 pages
• See all details

From the brand

Alexander Osterwalder is the cofounder of Strategyzer, a leading innovation company that puts practical tools into the hands of business leaders and strategy practitioners around the world. He is a passionate entrepreneur, sought-after speaker, and together with his team, the author of multiple bestselling titles in the popular Strategyzer Series, which visually captures the core concepts in the Strategyzer business toolkit.

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Stunning, full-colour library packed with five innovation and visual thinking guides from Strategyzer.

From the Publisher

NAMED ONE OF THINKERS50 10 MANAGEMENT CLASSICS FOR 2024

The Thinkers50 Management Classics list honours management and business books that have withstood the test of time and remain powerfully relevant today.

Books were selected from nominations and canvassed opinions from within the Thinkers50 Community, which comprises many of today’s most eminent business thinkers. Managers and management thinkers were asked to choose their favorite all-time great management books that still make an impact years after publication, with the only rule being that participants could not nominate their own books.

Product description

"... this handbook is likely to prove an excellent help for evaluating business models" ( Anatello.com , July 2011)

From the Inside Flap

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.

CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.

CO-CREATED BY 470 STRATEGY PRACTITIONERS

Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.

DESIGNED FOR DOERS

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.

From the Back Cover

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model ― or craft a new one.

Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

About the Author

Yves Pigneur , PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

Product details

• ASIN ‏ : ‎ 0470876417
• Publisher ‏ : ‎ Wiley; 1st edition (20 Aug. 2010)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 288 pages
• ISBN-10 ‏ : ‎ 9780470876411
• ISBN-13 ‏ : ‎ 978-0470876411
• Dimensions ‏ : ‎ 24.13 x 2.03 x 18.8 cm

About the authors

Alexander osterwalder.

Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

Strategyzer, the company Osterwalder co-founded in 2010, is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

Osterwalder's books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want and Testing Business Ideas, and his forthcoming book for senior leaders, The Invincible Company, to publish in spring 2020.

He holds the Strategy Award from Thinkers50 and the European Union's inaugural Innovation Luminary Award. In 2019, Osterwalder chaired the prestigious Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.

He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.

Yves Pigneur

Yves is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alex Osterwalder, he invented the Business Model Canvas and co-authored the international bestselling books "Business Model Generation" and "Value Proposition Design". Yves and Alex are ranked No. 4 among the "Thinkers50's Most Influential Management Thinkers" in the world and hold the Thinkers50 Strategy Award.

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Customers say

Customers find the book easier to understand and say it's a seminal book that helps them validate their business plan. They also say it helps them structure team creativity into practical work and is a remarkable triumph of visual design.

AI-generated from the text of customer reviews

Customers find the book's content to be a seminal and useful tool for business. They say it provides great insights into business models and real-life examples. Readers also appreciate the book provides many frameworks that make reading much more enjoyable. They mention the book offers a less traditional approach to business planning and makes it easy to structure team creativity into practical work.

"...to be surprised, and look forward to a well rounded, well considered construct , which has every chance of Delivering and creating a Business Fit for..." Read more

"...of a cleverly designed and easily navigable base template that helps generate ideas , pose the right questions and make clear the linkages entailed..." Read more

"...It is a good introduction to thinking about business design although it assumes that's the answer you want rather than giving you a diagnostic to..." Read more

"...A must read for all aspiring entrepreneurs. Practical and modern and certainly introduces interesting ways of using the model to get the..." Read more

Customers find the book easy to understand, well-described, and great value for money. They also say the ideas are simple, powerful, and can be successfully applied to existing processes.

"...It takes complex processes , whether it's producing a book or managing an enterprise, and simplifies what is entailed through a neat combination of..." Read more

"...assessing and changing business models." It looks very useful to summarise your existing business model and for moving towards better ways to..." Read more

"...Most of the content is rather basic, but with a sound understanding of the theories behind mixed with practical tips...." Read more

"Easy to read. Easy to understand ...." Read more

Customers like the book design, describing it as a remarkable triumph of visual design.

"...It's all achieved by means of a cleverly designed and easily navigable base template that helps generate ideas, pose the right questions and make..." Read more

"This is a remarkable triumph of visual design . I don't think I've ever seen a book like it before...." Read more

"...The format of the book is very engaging, very graphic , and very snappy and to the point...." Read more

"...It's also beautifully designed and laid out, so is an absolute pleasure and a joy to read...." Read more

Customers appreciate the book's craftsmanship. They say it's of good quality and has good models.

"This a solid book and gives so many frameworks.. its a summary of all you may or may not have seen in your work.. provides you the thinking models..." Read more

" Great condition , it is an academic book , well described, great value for money" Read more

"Great! The delivery was in time and the product was in good shape . It's a pity that this book is not translated into Finnish language." Read more

"... High quality of the paper as well" Read more

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