contoh assignment newsletter

20+ newsletter examples that work perfectly

A well-crafted newsletter is a powerful tool for encouraging subscribers to take action and driving business growth. It's like the beating heart of your brand. You can stay connected with the customers and keep them updated on recent blog posts, upcoming events, ongoing sales, and other things with email newsletters .

However, setting up successful email campaigns can be challenging. You need to find the right mix of content, design, and formatting to create something that will stand out in the inbox and generate engagement.

Think about it from the perspective of email subscribers. Do you open all the emails in your inbox? You read only a few of them, rarely respond to the call to action, and go straight for the "unsubscribe" button most of the time. 

That's pretty terrifying; how can you survive that competition and make your customers follow your instructions?

That's why today, we're going to explore newsletter examples that work perfectly for various brands. We've picked some of our favorite sites and explained how their newsletters hit it home. These emails successfully catch readers' attention, gain social media followers, or drive year-round and seasonal sales.  

Characteristics of the best email newsletters

Every perfect email newsletter has at least five characteristics that make it successful. Let's discuss these features so you can craft effective newsletter templates for your business.

Captivating subject line

The subject line of your email is the first thing that catches the subscriber's attention. It should be short, catchy, and to the point to ensure your recipients open the email.

Relevant content 

Newsletter content must be relevant to the subscribers. You can select topics that interest the readers and ensure the content is up-to-date. Keeping content fresh and exciting is key to engaging readers and keeping them coming back for more.

Personalization

Personalizing emails is essential for creating a better connection with the reader. This could mean using the reader's name throughout the email, providing tailored content based on the reader's interests, or offering something similar to the reader's past purchases. Personalization can make readers feel valued and respected and keep them returning for more.

Clear formatting

The newsletter design and format should be straightforward to navigate. Use headings and subheadings, provide images and videos to break up the text, and insert bullet points to highlight important data. Good formatting makes it easy for readers to find information quickly.

Distinct CTA 

The best email newsletters always end with a call to action. It helps guide the reader to take the desired action, whether to purchase a product, sign up for a service, or read a blog post. 

A well-crafted call-to-action can be the difference between a reader taking action and simply deleting the email.

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How to make an email newsletter more effective

You must do a few key actions to make the best email newsletter for your future projects. Let's see what they are and how you should implement them.

Set precise goals

The very first thing you should do is to set a precise goal with a clear subject line. You can only communicate with the users if you're sure about the outcome or purpose of the email campaigns. 

Customize newsletter content 

In the best newsletter examples, you'll see the contents are properly tailored for the target audience. Keep track of customer behaviors and interests from relevant data and create different types of newsletters for different audiences.

Also, segment your emails by customer type, demographics, or other relevant criteria. This way, you can craft more personalized and engaging content for each subscriber.

Do A/B testing 

A/B tests are the best ways to improve any digital marketing strategy, including email marketing. There are many A/B testing tools to test your email newsletters quickly. Check which newsletters influence the customers and redesign the new ones based on the findings.

Focus on your brand 

Your email newsletter should be a reflection of your brand identity. Ensure the design, content, and tone are consistent with your overall branding. 

Everything from the color palette and font choices to the content you share must remind the audience of your service or products. Each newsletter design should be visually appealing, and the content should be meaningful to your customer base.

Make it mobile-friendly

There are 4 billion people who use their email daily, and 46% of them use their mobile phones to do that. So, no matter the type of content you include, the newsletters must be mobile-friendly.

You will likely win out on potential leads if the content looks good on mobile. Make all the links, images, and buttons optimized for mobile devices. 

The best email newsletter examples that work

There are various email newsletter types covering different topics. We've discussed 16 top categories and given specific examples to demonstrate how they work. 

Product newsletter

These newsletters are mainly sent to promote new products and provide ongoing offers, updates, or other exciting announcements.

In product newsletters, you should focus on promoting products and their features. You can also use catchy images of the products and highlight the customer pain points . 

So, keep scrolling to see a few perfect examples of product newsletters for your upcoming products.

If you look into this email from the iBuyPower site, you can see tempting deals on new products. The following newsletter example teases the audience about limited edition products, which is genuinely intriguing.

Credit: Email Tuna

The header text focuses on "Limited Edition," so users instantly understand what the deal offers. Also, if you look at the design of this email, it's something tailor-made for people who like gaming. 

Since gamers are the primary consumers of these products, the email has been designed to grab their attention. Using softer colors or more generic fonts won't drive these people to hit that "Order Now!" button.

Super Anime Store

Super Anime Store outlets around the country send newsletters regarding their new products, discounts, and coming events.

This particular email focuses on the "discount" part to push the sales of anime plushies. You can also see the phrase "Coolest Plushies Sale of the year," which hints at the deal's exclusivity. Such use of clever language will convince many people to grab the offer. 

The email features plush dolls of famous anime characters to make you go, "I want it ." Moreover, the CTA button "Shop now" right under the products makes purchasing easier.

Holiday newsletter

One of the best times to engage with your customers is the holidays. Since most companies offer lucrative deals and discounts this time, a large number of people wait for holiday shopping and spend big. 

You can send them newsletters containing great offers, greetings, or exclusive launching of products. To make the best holiday newsletters, get help from the holiday email templates or create a unique one that can resonate with your customers better. 

As your audience will be in a festive mood on holidays like Christmas, Easter, and the New Year, it's easier to promote your business and push brand recognition. Let's see some fantastic examples of holiday newsletters to convert your subscribers.

The shoe brand Brooks is our first choice for the holiday newsletter examples.

The example shows that the design or theme focuses on a holiday campaign, "Christmas." 

Also, the "express free shipping offer" makes it clear that the company is sincere about delivering the products before Christmas. Such thoughtful offers always increase brand loyalty.

Swarovski is known for its unique crystal-made jewelry, decorative, and many other items. 

The above newsletter example shows that the company is promoting its holiday decorations. The image is the most genius touch, featuring a gingerbread home decorated with Swarovski crystal ornaments and baubles.

The American department store chain has some excellent examples of holiday marketing. 

From the given newsletter example, you can easily see all these deals are for holidays. Belk has also taken a straightforward approach by focusing on only product images and discount percentages.

Event newsletter

Event newsletters are a part of email marketing, focusing primarily on the events of your business or brand. These emails offer different deals or updates on events happening currently.

Bed Bath & Beyond

The Bed Bath & Beyond chain retail stores often offer tempting deals and host events.

Customers don't have time to keep track of the events happening at the retail stores. So, brands must be proactive and send subscribers alerts about recent or upcoming sales. In this newsletter example, the company informs about the Black Friday discounts. 

Putting the words "LAST DAY!" in a red banner and the discount amount "up to 50%" in red color catches attention immediately and creates a sense of urgency. Also, the CTA button has been used twice to increase the chance of clicking. 

Shirtpunch is a famous brand that sells t-shirts and toys related to pop culture themes.

Credit: Email Tuna  

The newsletter is an excellent example of how to pique the customers' interest and push them cleverly to buy the products. 

The company does this by using the word "SECRET" and a countdown timer. Aso, the giant image of the shirt design will make people, especially One Piece fans, at least check the product.

GQ Magazine

GQ is a monthly magazine for men. It focuses on men's culture, fashion, style, fitness, and many other things.

You can see an invitation to an exclusive event in the above newsletter example. The content is the star of this email since it conveys a personal touch and makes the invitee feel quite special.  

The event's exclusivity is well displayed through the choice of gold, black, and white colors. 

Membership exclusive newsletter

These emails are mainly sent to the members of a community or course subscribers. They can also target regular customers to convince them to become exclusive members to get extra rewards or discounts. Let's see how it works.

For the membership exclusive newsletter example, we've picked one from Craftsy, a subscription-based service.  

This website offers hundreds of online courses on different crafts, arts, hobbies, and other lifestyle topics. Paying for multiple courses can be expensive; that's why they offer premium membership at a low price through email. 

If you look at the sample, you can see the premium membership price is the focal point. The big, bold font in red color is almost impossible to miss. The membership benefits are in a box underneath the price, giving the readers more reasons to click on the invitation button below.

The Correspondent

The Correspondent is a publication agency that discontinued its service in 2021. 

Credit: Email Design

However, the above email is an excellent example of how to rope in members who have stopped paying. 

Just read the content. It creates an emotional tie while subtly pushing the FOMO by giving a gist of the recent publications. The CTA button is pretty genius too. It reads, "Ok, I'm back in!" that mimics the voice of someone who is already convinced.

Blog newsletter

Both blogging and email marketing are great ways to promote content marketing and boost communications for the greater good of your business. However, you must be friendly and conversational in the newsletter for the best results.

You can send weekly newsletters summarizing the recent blog posts and stories featured. If your audience is more active, send them daily updates using RSS feeds.

Let's see what an effective blog newsletter looks like:

Blog newsletters work great for promoting blog posts. We can see the example from zZounds regarding this matter.

Although this eCommerce site offers deals on musical instruments, it has a blog section covering music-related topics.

The email here contains a round-up of posts featuring an image, blog title, excerpt, and add read more button. Readers will immediately know what the post is about from the excerpt. If that makes them interested, they can easily read the post by clicking the CTA button.   

News newsletter

Like blog newsletters, these emails contain the most important updates or sensational or breaking news of the day. The headlines are usually attention-grabbing, luring the readers to visit the website to read the full article. 

Let's see an example of this newsletter category.

Glamour is a women's magazine covering news and articles about fashion, trends, celebrities, and beauty.

See the example above if you want to know how their newsletters work. By looking at the big image, the readers will immediately understand what the article is about. 

Also, the title is kind of, dare we say, clickbaity. Have you noticed the use of the phrase "More Inflammatory" inside the quotation mark? This phrase alone will intrigue many people to click the "READ MORE" button.  

Business newsletter

Business newsletters may seem the same as eCommerce newsletters, but there are slight differences between both types. In a business email marketing strategy, you need to focus on making the emails more valuable through different case studies, educational content, personalized offers, and many more.

These newsletters have different goals, like giving the recipients monthly or weekly updates and nurturing new subscribers to make them long-term customers. 

Let's look into an example to see how these things work.

RainbowShops

There are plenty of businesses that have an excellent email marketing strategy. RainbowShops fashion retailer is one of them. 

The most vital point of this newsletter is the clutter-free, simple design that highlights the featured products. The main focus is selling the products, that's why the images are so large. 

Since you can see the pictures more clearly, you're more likely to have thoughts about buying them or adding them to the cart. So, it's a good enough newsletter for this category.

Ecommerce newsletters

Only a beautiful design does not make a newsletter good. You need to build a relationship with the customers to promote your business. So, think of providing something in the emails that the recipients will find valuable. Only that can increase engagement and boost sales. 

Let's use one of the eCommerce newsletter examples from Zulily for better understanding.

The eCommerce company Zulily offers a discount on washable rugs in this newsletter. 

Just look at the image in the magic carpet product. It shows a woman with dirty gumboots and her dog walking on the rug. Why? Because this carpet is washable. 

Without using any texts or catchy headlines, the brand is successful in conveying the message and grabbing attention at the same time.

Banking newsletter

Not only eCommerce brands and startups need newsletters to promote their brand value. Financial institutions like banks can also utilize this powerful tool to communicate with customers to build better connections.

For banking systems, a newsletter can provide monthly updates, statements, announcements of new features, and information about packages and cards.

The bank supports the fight against climate change and actively donates to several green initiatives. So, most of its newsletters are targeted at people who take "baking with purpose" and "banking with sustainability" seriously.

Credit: Really Good Emails

Everything in this newsletter, from the color choice to copy text, makes Ando's alliance with sustainable causes pretty evident. The copy offers a 20% discount on the insurance and mentions a campaign to plant trees. It has everything to attract its target audience, environmentalists who need financial assistance. 

Restaurant newsletter

The food business is quite different from other business types. Since food appeals to our senses, newsletters from restaurants and eateries should have high-quality food images to tempt customers. There could be incentives for placing more orders and offers to promote the reservations with special deals.

Let's see some of our favorite restaurant newsletter designs for inspiration.

Arby's is a famous sandwich chain restaurant in the United States. Check how it crafted the words in the newsletter when introducing a premium wagyu burger. 

Of course, the focus is on the image because it's the launching of a burger. A hungry customer seeing this picture, especially the big patty and the dripping mayo, will be immediately tempted to place an order. 

Also, the copy highlights the premium aspect of the burger, which will make many people curious even if they don't eat fast food regularly. 

The color palette is carefully chosen for the customer's physiology. It has to be red because the color is known to increase hunger.

The Cheesecake Factory

The second example is the Cheesecake Factory serves mouthwatering cheesecakes and other items to millions of hungry Americans. 

The emails contain images of delicious cakes and other food items to lure you into purchasing. Also, you can see from the newsletter example that they also offer discounts and cards to attract you more.

Non-profit newsletter

Non-profit organizations or NPO use different email marketing strategies in their campaigns. Usually, these newsletters contain high-quality photographs or visuals to evoke an emotional response. 

Also, the email copy should be straightforward to highlight the cause or event the organization is promoting. 

Let's see how WWF sends a newsletter to educate its subscribers and make them take action simultaneously.

WWF is a nonprofit organization that works for wilderness preservation.

Credit: Classy

These non-profit organizations mainly send newsletters to people interested in charity work, such as animal lovers concerned about saving wildlife.

If you look at the example above, you can see the headline seeks empathy and subtly pushes the readers to make a decision. The emotional copy tells the story of a blind leopard cub and draws attention to the illegal killing of leopards. Paired with the copy is a heartwarming picture of that blind cub, which will make any animal lover emotional and donate to the cause.

When the purpose of a campaign is to make the subscribers donate, this newsletter has done everything correctly. 

Real estate newsletter

The real estate industry also benefits from email marketing like any other business. They can promote their properties and inform the audience about available listings.

Let's see how some real estate companies send newsletters to engage with their customers.

Zillow is a real estate marketplace company that offers exciting deals on properties.

Credit: Pinterest

This newsletter is part of Zillow's business campaign, highlighting the company's primary purpose: helping people find their ideal homes.

In the above example, there's a big picture that highlights a decent and peaceful home. There isn't much text, so it's pretty simple and easy for the customers to make decisions and click on the CTA buttons to go to the next steps or other pages.

Webinar newsletter

Do you want to build a better relationship with your potential customers and nurture them? A webinar newsletter is all you need. You can send a monthly or weekly newsletter offering instant solutions to handle their problems and promote your brand at the same time.

You must add a summary of your events and relevant content in webinar emails. You can include CTA and links to your websites or landing pages. Remember to add the speakers' images and credentials to enhance credibility. Now let's see an example of webinar newsletters.

Entrepreneur

Entrepreneur is a great website that offers many blogs, news, magazines, and opportunities for people interested in entrepreneurship or who want help in their entrepreneurial journey. 

This site also offers webinars held by successful and experienced entrepreneurs. The above example uses a guest's image to increase the event's credibility.

Also, the headline is catchy as it contains everyone's favorite topic: Saving Money. If you are interested, you'll read the texts for more information. Two CTA buttons are given in contrasting colors, making them stand out from the rest of the texts and elements.

Travel newsletter

Travel newsletters are targeted at people who actively travel or want to travel. These newsletters are usually sent by travel agencies and websites, offering exciting deals and updates about tourist spots or hotels. Let's see how this type of newsletter works.

Spirit is an airline service that offers traveling at a low cost.

In the newsletter example above, you can see Spirit offering tickets at low prices for their club members. Also, there are other exciting deals that you can see by clicking the "VIEW DEALS" button. The dominating yellow color is fun and somehow matches the spirit of traveling.

SaaS newsletter

Software as a Service (SaaS) companies usually send newsletters about product announcements, updates, or promotional offers like discounts or sales.

For this reason, these emails are also like product newsletters but for specific types of products. You can also compare it with eCommerce or business newsletters.

Splice is an online platform that offers music collaboration and video editing.

The newsletter example shows that the email is simple and precise. It's a reminder email with a motivation push in the headline. The ultimate goal is to convince the users to download the desktop software, and it does so by listing several benefits of the tool. 

Technology newsletter

Technology newsletters are about technological trends, events, news, products, and many more. If you are a bleeding-edge tech gig, you are probably already familiar with these newsletters. Let's see an example.

TechBargains

TechBargains offers promo codes, deals, and coupons on hundreds of products from different companies. 

The above newsletter example shows deals and discounts on different tech gadgets, like laptops and CPUs. If you want, you can directly go to the product website without visiting TechBargains. 

Also, the email clearly shows the featured products' current prices and how much you can save. People who purchase tech products will surely love this straightforward approach.

Crafting the perfect newsletter for your business or brand is not easy and takes a lot of time and effort. You need to choose strategic content, a clear goal, and a brand-specific design to achieve your desired outcome.

Since we've shared many newsletter examples in the previous sections, we hope they're enough to give you the confidence and knowledge to create newsletters that work for your business.

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Writing a Newsletter for Business: Examples, Format, and Strategy (2023)

Every message you send should promote your product, service, or mission successfully. But writing a newsletter for your business can seem frustrating. Where do you begin: with the design, the content, or both? Will people even find it engaging? As a blank screen stares back at you, you may feel overwhelmed. Keep calm and read on to learn all about newsletter writing from start to finish.

What Are 5 Elements of an Effective Newsletter?

For a summary of the main points in this article, read 5 Elements of an Effective Newsletter for Business . If you prefer to absorb everything, dig into the details below.

What Should Be Included When Writing a Newsletter?

Your goals can determine the newsletter content and the design. Michael Katz of Blue Penguin Development suggests you answer the question, “What is this about?” in one clear sentence. And aim to give your readers information that will appeal to them. Ideally, it will help them do better jobs or live better lives.

If you’re in business, your priority may be to get more leads, which can eventually turn into sales. You can address every stage of your buyer’s journey , from their awareness of your business to consideration, decision-making, and loyalty. So, when writing a newsletter, feature content that informs potential customers about you and your products or services and how you can help them.

To build a great newsletter , plan what to include in each issue.

Content Ideas to Help You Build a Relationship With Your Readers

• News or upcoming events: your own or from sources you credit
• One or more of your recent blog posts (links with or without summaries)
• Discounts, special offers, or giveaways (a free guide, a prize drawing, etc.)
• Your thoughts on a topic tied to your product or service
• Readers’ comments, including questions and answers

And it doesn’t have to be all business. Katz also recommends you blend stories about your life experiences with your business knowledge to connect with readers and build trust. A more personal touch may make you stand out as someone people can relate to rather than a faceless brand name. It can also keep your content interesting. Their responses to your content could reveal how popular it is or how well it converts.

To write a short (and good) newsletter article , consider:

• The purpose of the piece and if it fits the theme of your message; if not, find a suitable topic. To refine your subject, link your article goals to the different stages of the buyer’s journey (more on that later).
• The writing style: will it be informational or tell a story? Will you go for laughs?
• The outline or structure.

Artificial intelligence can help, but check any facts for accuracy and tailor any content it generates to your unique brand voice, language, and tone .

Learn how to write a newsletter article for business.

Regarding formatting, research and marketing firm Fenwick studied 100 email newsletters by B2B (business-to-business) companies in different industries. They found four common newsletter formats:

• The Summarizer: about 69 percent of the emails repackaged pieces the firms had already published
• The Hard Sell: 18 percent of the messages focused on product/service benefits
• The Homepage: eight percent of the newsletters curated content from across the web and provided analysis/context
• The Forwarder: five percent of the emails the firm generated when it published a new piece of content without any context

Need more ideas? See the samples below.

What Is a Newsletter Example?

If you run a professional services firm (lawyers, insurance, real estate agents, etc.), these are some examples of excellent e-newsletters . I also have some thoughts on healthcare emails .

Among 501(3)(c) charitable nonprofits, I like the National Hemophilia Foundation’s HEMAWARExpress . It features a tasteful design with images and brief descriptions that link to the full articles. The headlines are short. Other copy, such as the sponsored content, is formatted into two columns to stand out from their own articles. Every image is eye-catching, designed to help tell the story. The newsletter could, however, be shorter. With fewer content blocks, readers would scroll less and save time.

Editing tip: Make sure your headlines follow a consistent case style. In the example above, one of the headlines among the sponsored content is lowercase, but the rest of the words in the headlines are capitalized — consistency is key for easy reading.

I’ve created e-newsletters for economic development nonprofits. One of my local chambers of commerce, the Bangor Region Chamber , excels at keeping their content and design short and sweet, without bold colors, large fonts, or other distracting elements.

These examples can guide you in choosing the content, design, and style of your newsletter. As shown, depending on your audience and subject matter, your copy should keep a friendly and informational tone throughout.

How Do You Start Writing a Newsletter?

Next to your copy, the design also determines the basic newsletter structure. Follow AIDA, which stands for attention, interest, desire, and action.

• Attention – Get people to click on your emails. Put the most interesting parts at or near the top. Start with a compelling subject or headline — the first thing readers will see. Use power words , numbers, emojis, news, or scarcity (“This Friday Only”) to grab attention. Subject Line , Sharethrough , Advanced Marketing Institute’s Headline Analyzer and other analyzers can help you choose click-worthy titles. If your email marketing platform allows for it, include some preview text. It can build on the headline and offer more details to influence opens through helping readers see the value of your email. Inside, much of the age-old writing advice for articles applies, such as starting with enticing sentences to keep people reading. Generally, that involves stating an intriguing fact, adding a good quote, or asking a question. Images should also draw readers in. Personalize the copy by tailoring it to users’ interests or behavior.
• Interest – After you’ve started, the challenge is to keep people reading. HubSpot suggests you do that through “building relevance.” If you know why you’re sending people your newsletters, ask yourself, “What value are they going to get from it?”
• Desire – Build on the initial steps through showing readers the value of your product or service.
• Action – This is the goal of your email. It involves a clear, persuasive, and eye-catching “call-to-action” (CTA), such as a sentence or a button that links to your website where readers can learn more. It could be a paragraph about your featured article with a link to the full piece. Action verbs help. Focus on the benefits of the content — what readers will get from it — to earn clicks.

To write a great CTA, HubSpot recommends you ask yourself:

• What do I want the reader to do?
• Why should they do it?
• How will they know to do it?

Beyond CTAs in link form, buttons are easy to see. You can change the design and add white space around them. Some copywriters suggest you use the word “me” or “my” instead of “you” or “your” in your CTAs to enhance their appeal.

• Book Your Tour and Save
• Schedule My Free Consultation

The footer can include links to any social media pages and information that complies with CAN-SPAM (U.S. and Canada) and GDPR (Europe) laws.

Keeping It Simple to Maintain Interest

Whatever you decide to include in your emails, the Content Marketing Institute recommends they be “simple and focused.” Stick to one topic. If you must add more information, mention it briefly after the body of the email. Too many details can stop the flow and decrease interest. The text should be conversational and helpful, written in a tone appropriate for your style and brand and your target market or buyer’s “persona.”

Some experts recommend the average newsletter be 300 words or fewer — or about six to seven lines of text per message — with simple words, short sentences, and action verbs.

Research backs this up. The Nielsen Norman Group (NNG), which studies internet usage patterns, analyzed 117 newsletters with infrared emitters and webcams to capture people’s expressions. They also used eye-tracking heat maps that showed where users looked.

Their research reveals that people tend to skip introductory text. A little over one-third of the time (35 percent), users skimmed or glanced at the material. The average time users spent opening a newsletter was 51 seconds.

Another of their usability studies of ten emails showed that “users have highly emotional reactions to newsletters.” Because they arrive regularly in their inboxes, readers tend to see them as an ongoing relationship, with more of a bond between them and the company than a website or a blog. And the format must be simple. Only 23 percent read them thoroughly. Users skimmed, scanned, or didn’t open the rest.

A heat map , like those the NNG used that connects to your email marketing platform, can note where people tend to look. Tracking readers’ activity, including open rates, can help you determine future content.

Later, we’ll cover how to create a newsletter template to house your content.

Get The Easy 5-Step Business Newsletter Template

What should i write in my first newsletter.

Your first newsletter can set the standard for later emails. It may serve as an introduction, apart from a “welcome” message or script you send new subscribers automatically. It can also state the purpose of your newsletter and cover content you feel is most relevant to readers. And you may mention when they can expect to receive it.

HubSpot follows a holistic approach to writing a newsletter. They suggest you “consider how to send the right email to the right person at the right time.” They recommend you ask yourself:

• When will this contact see value from this email?
• Will they be able to do something with it right now?
• Is this information relevant to their needs or goals?

Each potential customer is at a different stage in the buying process; some may be in an “awareness” stage and need more educational content compared to someone who is still deciding and needs more information, such as a consultation.

How Do I Create a Newsletter Template?

Popular email marketing platforms such as MailChimp and Constant Contact offer templates you can customize with your own colors, fonts, content, stock photos, and branding. You can also choose premade templates based on the audience and subject matter. They typically feature a header and a footer, with one column throughout or a mix of one- and two-column content blocks. There’s usually only one of each column style per email.

Fenwick suggests that when it comes to design, you should keep it simple (like your content). The B2B newsletters they studied “buried whatever point they hoped to make in walls of tiny text, crammed non-essential images into two-column formats (not a death sentence, but difficult to pull off).” They also “produced an experience that felt nothing like their website.”

The newsletters Fenwick ranked the highest were:

• An average of 241 words long
• Used fewer images
• Had one column
• Featured the same colors and branding as the company websites

What Does A Well-Designed Email Look Like?

Fenwick gave the average newsletter a score of 1.83 out of three — just below average; newsletters in their top ten percent achieved a 2.6. They granted only 20 percent of the companies high marks. The top email newsletters were simple, visually appealing, and kept readers’ attention throughout. “The lowest scoring email newsletters were cluttered, poorly formatted, and featured several different nested headers, many columns, and a disorienting amount of text.

Perhaps unsurprisingly, great writing and great design are correlated. Companies that have good copy also have good design instincts and vice versa.”

ADA Guidelines for People With Disabilities

An overlooked part of newsletter design is compliance with accessibility standards such as the Americans with Disabilities Act of 1990 (ADA) and the European Union Accessibility Directive . The ADA requires certain businesses to accommodate people with disabilities. Web content for them should be accessible for navigation by voice, screen readers, or other assistive technologies. The ADA guidelines apply to businesses that run 20 or more weeks yearly with at least 15 full-time employees or those that provide public accommodation, such as inns and restaurants.

Often, people believe websites must be ADA compliant — they can be subject to fines if they aren’t — but newsletters and emails aren’t often discussed. The ADA guidelines aren’t specific, so much of them are based on Web Content Accessibility Guidelines . The ADA legal requirements for an email include:

• Maintain a logical reading order
• Use heading elements in code — if you rely on templates and don’t know HTML, this won’t apply
• Include enough contrast between text and background colors ( WebAIM contrast checker tool )
• Provide “alt text” for images
• Feature meaningful link text
• Keep your code concise (not applicable if you rely on templates)
• Use a descriptive subject line

Also, check how your emails look in light and dark modes and if necessary, change your design elements to improve accessibility . The dark mode setting in email clients shows the text, icons, and other user-interface elements in light colors against a dark background.

The design elements can also include providing enough space around your text and not using colors that are too similar. People with vision problems may find italics hard to read. Links, ideally, include three or more words. Linking to an entire sentence (if it’s short) can be easier to read. Campaign Monitor recommends avoiding “click here” and “read more,” in favor of the more precise, like “Read our recommendations for better links.”

Many of these guidelines are for the visually impaired, so the content should make sense and work well with other devices, such as screen readers.

A descriptive subject line should refer clearly to the newsletter content.

Example: “Picked for you: Light Wash Jeans” (Levi’s®).

Whether or not your business must meet government accessibility laws, it’s practical to make your content easy to read for everyone.

Planning Your E-Newsletter by Design

MarketingProfs suggests you type or hand-draw a basic design before you begin. If you’re working with a designer or programmer, you can give it to them and they can go from there. They also suggest you ensure the look and feel are clear and consistent with your brand and its voice.

HubSpot recommends you keep the type of device your readers will use to see your messages in mind. Smartphones are among the smallest screens. Plain text emails work best for newsletters that focus on content. This format is also helpful if you’re linking back to a blog post or a website. Newsletters in HTML format may be more eye-catching than text.

Plain text emails work best for newsletters that focus on content. This format is also helpful if you’re linking back to a blog post or a website. Click To Tweet

To quote HubSpot, “Regardless of which type of email you are sending, your reader needs to know what you’re trying to convey. Aim for a clean, straightforward design to display the value you are sending.”

Elements of Design That Enhance Appeal

As covered earlier, every email, to comply with your country’s laws, should have a footer. Per the CAN-SPAM Act in North America, it must have your physical address and links for readers to unsubscribe or to email preferences. It should include your company name, street address, city, and state. The option to unsubscribe is a “goodwill” gesture. HubSpot sees it as a way to build and maintain trust.

For faster load times, use fewer images and keep them fairly small. MailChimp, for example, prompts users to size them 800 pixels wide and 600 pixels high.

Also, too many columns can confuse readers. When you’re ready to test your design, check how it looks on other devices. Some email platforms offer this feature. You may also send yourself a copy. This helps with all parts of editing and proofreading, from design elements (images, content blocks, fonts, white space) to checking links and the content itself.

HubSpot uses the following steps when creating a template to show the reader value, explain the action they should take, and create a conversation that feels natural:

• Set a goal.
• Outline your email design; write and design the content to involve the reader in your conversation (and convert).
• Focus on creating a consistent experience.
• Bring everything together and create a call to action to guide the reader to their next steps.

Essentially, everything should support the goal of your message and be consistent throughout. And format the writing and the design elements for easy scanning and reading. That’s another part of building a relationship with your readers.

Design Elements That Improve Engagement

Think about the different elements of your email. The top, or header, should be a focal point — put details you want people to see first here, such as your logo.

Headers, links, bold text, and white space throughout emphasize certain parts of your newsletter, making it scannable. White space gives your content room to breathe, breaking up text and images for easier reading.

In most email marketing platforms, the standard width is 600 pixels, but you may be able to change the settings to suit different screen sizes.

How Do You Sign Off a Newsletter?

Depending on the content, each “block” or section can have its own call-to-action (CTA). These usually appear at the end of the block. Campaign Monitor recommends you add some personality to the end of your newsletter or CTA. Your final message should match the tone of the rest of your content.

They suggest you:

• Know your audience
• Keep it pleasant, short, and sweet
• Show gratitude when it’s appropriate

Less is sometimes more.

How Often Should You Send a Newsletter?

The short answer: it’s up to you. 🙂

If your emails will feature the latest news or promotions, it may be better to send them daily or weekly. For evergreen content, every two weeks or once a month can work well. At the least, it shouldn’t be less than four times a year or quarterly.

Ann Handley of MarketingProfs offers the following rules of thumb:

• Quality matters more than frequency (with some exceptions). It takes her about eight hours to write and publish her newsletters, hence she issues them every two weeks. She also believes there’s no “right answer” to the question of how often you should publish. To her, weekly or every two weeks is a minimum. She sees monthly as too infrequent.
• “Write only when you have something to say” doesn’t work. (The Content Marketing Institute has promoted that philosophy.)

For professional services firms or solopreneurs, Michael Katz advises that every two weeks is fine; he publishes his on that schedule and finds that “it keeps me very visible and top of mind.” And he says that nearly all of his clients publish theirs monthly.

For many people, more often is too much work. He reasons that with social media and other tools, you can get more mileage out of your newsletter through posting on other platforms. Like other forms of content, newsletters yield benefits over time.

Research can help you decide the best schedule. Fenwick — remember them? — suggests that “For a newsletter to remain enjoyable, one email per week is probably fine.” Their analysis found that companies sent an average of six emails monthly. The ones they ranked in their top ten percent averaged 11 per month. They advise that sending an email every other day is a lot and suggest sticking to the average.

How Do I Make a Newsletter for Free?

Few email marketing platforms are truly free; many of them offer limited trials and then charge a monthly fee based on the number of subscribers and/or how often you send.

MailChimp is among the most well-known free providers for lists of 500 or fewer subscribers. It offers a decent variety of templates for non-designers or programmers, but if you know HTML, there’s an option for that. You can also preview your newsletters, send tests, and check links. And you can send every new subscriber a “thank you” or “welcome” email. Plus, the platform provides solid metrics, letting you track clicks and opens, including the best dates and times for sending. A/B tests are available for paid accounts.

Other services offer similar options based on the number of contacts and emails you send. With Mailjet , the free limit is 6,000 subscribers and 200 emails daily. The plan includes:

• Unlimited contacts
• Advanced statistics
• Advanced email editor

ConvertKit , popular with content marketers, provides their free plan to users with up to 1,000 subscribers. It includes:

• Unlimited landing pages and forms
• Sending email broadcasts
• Selling digital products and subscriptions
• Email support

Other extras are available through their paid plans.

Other Types of Platforms

Sending a newsletter directly from a social media platform or a blog can be easier than using an email newsletter provider. Essentially, your blog serves as the newsletter, as you email everyone an update whenever you post.

Creating the newsletter on the platform is more “plug-and-play,” and doesn’t require coding or much design, saving set up time.

Some popular free options:

Depending on the platform, you might not own all of your data there, namely your subscriber list. As Ann Handley of MarketingProfs has said of LinkedIn , access to that data can be a problem if the company folds. Major changes could also happen under new owners, like when Elon Musk bought Twitter.

These platforms could also change their content policies and limit what they deem acceptable for posting.

If you meet the access criteria and have over 150 followers on LinkedIn, you can make newsletters through a personal profile or a company page. Google and other search engines may index them, and with LinkedIn’s high domain authority, they could outrank your website or blog content.

Sending an existing newsletter through the platform can cross-promote your content to a wider audience. Once you publish, unless you’ve opted out, everyone in your network will be notified.

beehiiv and Substack look similar. Substack is becoming more of a social platform, letting people react to posts and offering audio/video features, including podcast hosting. It’s geared more toward those interested in earning money from their content. Both sites let you email blogs to an established list for free. If you decide to charge for subscriptions, however, Substack will get a 10% cut and their payment processor, Stripe, will take 2.9% plus $0.30 (USD) per subscriber transaction.

Compared to Substack , beehiiv is more SEO-friendly and is more of a webhosting blog service. It bills itself as the solution for writers who want more flexibility and options, like access to surveys and advanced analytics (mainly for paid users). It’s free for lists of fewer than 2,500 subscribers with unlimited sends. With its application programming interface (API), it acts similar to an email service provider like MailChimp.

How Do You Write a Professional Newsletter?

After you’ve finished writing a newsletter, check for errors. A thorough read-through to catch mistakes before you hit “send” will make your newsletter look polished. Email yourself and anyone else on your team a test message (or three). Use this list to spot mistakes:

• Check all links.
• Nowadays, many email marketing platforms convert your e-newsletter content for viewing on mobile devices. Go over the design elements, such as font sizes and colors, and links to images, to ensure they’re consistent across all devices. Is everything easy to read and scan? Keep your sentences three to four lines long (or less) to enhance scannability.
• Check the readability level. Some grammar experts recommend that your content read at an eighth or ninth-grade level or below. To check the level, use The Hemingway App .
• Edit and proofread .
• Ensure everything makes sense and is correct, including any names, dates, and times. Figures should add up.

If you follow all the steps I outlined above and avoid mistakes , you should be on your way to writing a business newsletter.

The best of luck to you in your efforts!

To see my newsletter, subscribe below. Plus, you’ll get a gift — my Easy 5-Step Business E-Newsletter Template .

Need help sending your newsletter regularly? Contact me , check out my newsletter writing packages , or request a free e-news audit .

• First published: September 7, 2021
• Last updated: November 27, 2023

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Blog Marketing 12+ Best Newsletter Examples to Inspire Your Next Email Campaign Strategy

12+ Best Newsletter Examples to Inspire Your Next Email Campaign Strategy

Written by: Jennifer Gaskin May 28, 2021

Newsletters aren’t just for updating distant relatives about your summer vacation. Organizations, business and brands of all stripes are increasingly embracing the use of newsletters in their marketing. Let’s look at some newsletter examples to help supercharge your email campaign strategy.

How popular are brand newsletters? The majority of B2B marketers use them, and they have the highest rate of lead nurturing success among content types, according to a Content Marketing Institute survey .

Venngage’s  Newsletter Design makes it easy to bring your newsletter ideas to life. After you’ve feasted your eyes on these newsletter examples, head over to our email newsletter templates to get started today.

START CREATING FOR FREE

Click to jump ahead:

Company newsletter ideas, email newsletter examples, newsletter introduction examples, company newsletter examples, subscription email examples, employee newsletter examples, business newsletter examples, newsletter example faq.

Whether your email campaign includes a monthly, weekly or irregular newsletter release schedule, there are tons of options for the content you could mine to create an effective email newsletter .

Monthly newsletter ideas

Effective monthly newsletters will generally include a few types of content, and you should plan to test multiple options to see which are most effective.

Here are some options for your monthly newsletter ideas:

• How-to guides
• Deep-dive blog posts
• Links to YouTube videos, tutorials or webinars
• Event invitations or e-vites
• Event recaps
• Brand storytelling
• Industry news
• Awards and honors
• Upcoming product launches
• Product or service pro tips
• Coupon codes
• User-generated content

Internal newsletter ideas

Creating newsletters for internal audiences requires just as much thought about which types of content people actually want to see. However, this audience can’t just opt-out, and there may be content your corporate policy requires or strongly encourages including.

Here are some of the best internal newsletter ideas:

• Upcoming events, meetings or seminars
• Recaps of previous events
• Photo slideshows from events
• Project schedule updates
• Annual revenue reports
• Proposed policy changes
• Job openings

Employee newsletter ideas

For internal newsletters focused entirely on employees, consider content that not only helps them do their jobs but encourages camaraderie and team spirit. Consider segmenting employee newsletters by department if your content relates directly to their job tasks.

Here are a few employee newsletter ideas to try:

• Product demos
• Retirements
• Fun content like quizzes or pet photos
• Awards and honors, especially individual ones

Return to Table of Contents

It’s fair to say there’s an email newsletter out there for just about every niche interest you could imagine. News, politics, sports, culture and entertainment are all popular topic ideas to say nothing of industry-specific email newsletters.

A journey through my inbox reveals interests as varied as home renovation, marketing, graphic design, art, pet care, politics, news and gaming. Some are daily, but most are weekly, monthly or quarterly.

Email newsletters can summarize existing content, or they can share something new. The right option depends on your existing content strategy, but an email newsletter is an excellent way to repurpose content and get the biggest bang for the buck.

Here are a few email newsletter examples from my actual inbox:

The Morning, New York Times

The Morning, the New York Times’ daily newsletter

The New York Times bills its The Morning newsletter as something to help readers make sense of the news and events of the day. It’s written by Times columnist David Leonhardt, and while the full stories included are behind the Times’ paywall, it’s an excellent way to get more news than just the headlines.

Brand New Weekly

Brand New weekly newsletter

Brand New is a blog written by graphic designer Armin Vit covering the corporate brand identity world. Vit publishes new posts daily, and his weekly newsletter summarizes his coverage and reviews of rebranding and designs spotted throughout the week.

The biggest strength of the newsletter is that it truly reflects the experience of reading Vit’s blog posts. Newsletter readers can quickly catch up with the conversations happening throughout the week on the blog.

Dave Pell’s NextDraft

Dave Pell’s daily NextDraft newsletter

Writer Dave Pell scours dozens of news sites bright and early each morning for his NextDraft newsletter. He collects stories about the events he thinks are most interesting and weaves them together to create a daily diary of the 10 most fascinating ones.

Because Pell isn’t working in a newsroom, his take is that of an outsider. This everyman approach sets NextDraft apart, as does the human touch Pell applies. I subscribe to the daily NextDraft newsletter, but the content is also available as an app.

Newsletter introductions help you set the stage for your audience about what to expect with your newsletters. Some companies prefer to write these newsletter introductions from the perspective of a specific person, while others may be “from” the company as a whole.

Consider whether you can offer your subscribers more than just your thanks when they sign up. Depending on your industry, that could mean enticing them with gated content that applies to your area of expertise.

Here are some great examples:

Smashing Magazine

Smashing Magazine introduction newsletter

If your organization creates content or any other goods or services, consider creating an introductory giveaway. When new users subscribe to Smashing Magazine ‘s weekly newsletter, they get a link to download a pack of tips and checklists for designers.

Thrive Global

Thrive Global newsletter introduction

At a minimum, you should create a welcome email that offers users a glimpse of what they can expect to see if they continue subscribing. Thrive Global is a media consultancy launched by Huffington Post founder Arianna Huffington.

In addition to consulting with organizations, Thrive Global also has a community of contributors and content creators who write regularly on health and wellness. Its Thrive Global Daily newsletter offers “actionable tips for enhancing well-being, productivity, and a sense of purpose.”

Venngage introduction newsletter

If you’ve already signed up for Venngage, you’ve gotten one of these. And if you haven’t yet, get ready. Welcome emails are useful not only for priming your newsletter audience but for giving them tips on how best to use your products, website or other services.

Company newsletters are useful both for internal and external purposes. Just keep the audience in mind when creating your company newsletter. Folks who work for you can’t just unsubscribe, but you also need to be mindful of how they spend their time.

For external audiences, company newsletters can keep customers and clients apprised of changes to your hours or policies or they can help you share your expertise in your field.

CREATE THIS NEWSLETTER TEMPLATE

This newsletter example is ideal for occasional internal communication with team members. Be cautious with sending out communications like this. Sending too many can make team members tune out.

Malwarebytes monthly newsletter

This monthly newsletter from internet security provider Malwarebytes illustrates how companies can educate and engage their customers through helpful newsletter content. Note that the tips and stories included all relate back to the company’s mission of preventing malware .

For organizations that plan or host local events, keeping the community apprised on scheduling or changes is critical. Consider a newsletter template like the one above if your company does regular event work in the community.

Related: How to Pick the Right Email Layout for Your Needs [10+ Templates]

Whether signing up for your newsletter or service is free or it comes with a fee, subscription or welcome emails set the tone. At every touchpoint with a subscriber, you need to make sure your brand identity is reinforced.

As we’ve already explored, some brands offer promotional or free materials in their subscription emails, while others prefer simply to offer their gratitude and welcome new subscribers.

Depending on where your customers are located, you may be legally required to prompt them to verify their email address before you begin sending them content. Even when it’s not legally required, it’s good form to give people a chance to change their minds.

This subscription welcome email achieves both tasks, encouraging a new user to verify their email address as well as giving them something useful.

Creative Market subscription newsletter

Creative Market is well-known among graphic designers and visual artists of all stripes thanks to its wide selection of fonts, graphics and other tools for sale. But it’s also a smart subscription option because the site routinely offers discount codes and free downloads .

Employee newsletters should strive to keep your team updated in an efficient manner. Just as you want to avoid wasting time with meetings, use those same principles for employee newsletters. Make them as informative and useful as possible.

This example created by a financial services firm was the best way to ensure the entire team was aware of the process for reopening offices during the pandemic. In addition to providing an update on when sites would reopen, the newsletter provided tips for creating good hygiene habits.

Employee newsletters are also useful tools for regular communication with your team like this example created by a coffee company. Humanize executives and bring your team closer together with personal messages from leaders.

As we’ve seen, business newsletters come in limitless varieties and can have just about any purpose you can imagine. For most companies, that means building an email newsletter that helps them engage with their audience and promote their industry expertise.

Showing off your pro tips and tricks is an excellent way to share what you know with your audience. This real estate marketing newsletter example promotes an agent’s blog by providing useful suggestions people can put into practice right away.

HomeAdvisor weekly newsletter

If your business collects data, consider sharing some of it with your audience. HomeAdvisor , for example, shares regular newsletters filled with home renovation and decor tips. But it also sometimes offers really useful information like what you could expect to spend on projects in your area.

Do you have questions about creating great newsletters? We have answers.

What are some good newsletters?

For every interest area out there, you can expect to find dozens of newsletter options. Google something like “home improvement” and “newsletter” to find ones that interest you. Or think of brands or organizations you trust. Chances are they have a consumer newsletter you can subscribe to.

How do you write a catchy newsletter?

There are dozens of ways to create content for your newsletter. But the most important thing is to consider the audience. Most people are turned off by emails that waste their time. So think about the people who are going to read your newsletter before you start working on anything else.

What do you write in your first newsletter?

Your first newsletter should set the stage for what the reader can expect if they keep subscribing. So give them a brief overview of the content you plan to share with them, and consider offering them something special.

If your company makes products or sells services, that could mean offering them a coupon code or a free download.

In summary: Get inspired by these newsletter examples and ideas for your next successful email newsletter campaign

These days, it feels like every company in the world is publishing email newsletters. While that might be an exaggeration, there’s no doubt that most brands and organizations should consider whether a newsletter would be an effective communication method for them.

Replicate the success of your favorite newsletter or take a look at one of the templates above to get your creativity flowing.

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7 excellent newsletter examples to spark ideas for your own

Before you can start cultivating a dedicated network of readers, you need to know what makes a good email newsletter.

We’ve collected some of our favorite newsletter examples that demonstrate exactly what to do right.

The characteristics of a good marketing newsletter

Before we dive into the examples, let’s take some time to go over the shared qualities of highly effective company newsletters . These factors range from strategy to email design and mobile responsiveness, so be sure to sit your marketing team down to hammer through each point.

In particular, focus on:

• Mission and message: These are basic concepts, but twin pillars to newsletter success. You need a clear mission and message behind every email you send. You can draw on your brand identity here to help inform what you want to say and why you’re sending an email about it. Your mission should reflect your brand values and the message should align with your marketing efforts to engage customers. For example, a business that sells subscription beauty boxes may want to project an uplifting mission through messaging that emphasizes personal care and well-being.
• Design elements: Newsletter design factors heavily into how likely your emails are to be read. You need visuals that pop and attract the eyes of readers who may be scanning their inboxes. Like every good newspaper, your email newsletter should have a masthead with your newsletter name. From there, you should consider including design elements like pull quotes, illustrations, graphs, photos, GIFs and memes. Don’t forget that formatting is also functional, and should structure the email copy in a way that’s easy to read on both desktop and mobile. Don’t have the internal resources to design a newsletter from scratch? There are plenty of newsletter templates available on the web that you can leverage.
• Clear calls to action: This point is more geared toward the content marketers in us, rather than online readers. Ultimately, the goal of your marketing newsletter is to drive traffic back to your site, resources and product or service landing pages. To that end, your email newsletter design should feature clear calls to action, whether those are CTA buttons or a quick link at the end of the email. However, the implied agreement is that your newsletter content has to be relevant and valuable for CTA buttons to stand any chance of being clicked.
• Optimized emails: The technical aspects of email marketing can also influence the success of your newsletter. Simply, you need good emails. What’s a good email? It’s personalized, sent to an active address and it has a relevant subject line. This means you’ll need to continuously ensure your email lists are clean, as well as any emails you newly acquire. In terms of a subject line, it’s always good to have a unique subject line for each email to preview the content for readers. However, you can still make your newsletter emails recognizable by including your newsletter name in the subject line.

Lastly, the best newsletters are well-known.

Not just because they’re widely read, but because they’re promoted effectively. Your newsletter is just one cog in your overall digital marketing strategy. Your marketing team should have a plan for how you’ll distribute and promote the newsletter outside the email channel (like on social media or in blog posts). Also, be sure to define your metrics (e.g., open rates or CTA button clicks) so you can track, test and optimize your newsletter.

Now that we have an idea of all the elements that make up a good marketing newsletter, let’s take a look at some of your favorite newsletter examples and why we love them.

Audible has grown to become a household name, offering all sorts of book recordings including fiction, biographies, nonfiction, romance, sci-fi, young adult literature and more — sometimes with the help of a famous voice or two . Audible is a veritable online library catering to all sorts of readers, and it even segments them with targeted newsletters on the genres they most prefer.

Consider this nonfiction newsletter from Audible (which is available in addition to newsletters for thrillers, memoirs and more).

First off, the name is an absolute hit, playing on the fact-based nature of nonfiction writing. The stylistic illustration in the masthead is also simple but effective, transitioning seamlessly into the opening copy.

An anonymous newsletter is a missed opportunity. Readers crave personalization or brand personification, and Audible delivers this expertly by weaving in their editor throughout the content. The blurbs about featured books are easy to read and scrollable, plus they also act as CTA buttons, with each thumbnail image linking to that book in the Audible store. Altogether, this newsletter example belongs in an email marketing textbook.

2. Robinhood

Trading stocks and investing in the market has never been easier, thanks to the rise of apps like Robinhood that have democratized trading technology. With a clear focus on millennials and younger investors, the Robinhood Snacks newsletter aims to keep readers up to date on the latest market news , while also still being culturally relevant. What that amounts to is a mix of financial metrics and “have-you-seen-this?” type content that’s designed to engage readers.

The clean layout creates a very modern aesthetic that helps to keep the reader’s attention trained on the nuggets of information. Plus, the green and red accents on links give the email design a bit of color to liven it up.

3. Autodesk

Like Audible, Autodesk is a business that’s active in multiple verticals. Instead of book recordings, however, Autodesk is a leader in computer-aided design (CAD) software and other solutions for architecture, engineering and construction. That variety in business units also allows the company to craft targeted newsletters for each audience.

An example of this is the newsletter for Autodesk Forge , a cloud data visualization platform.

Notice the prominent CTA button after a reminder about an upcoming event. Also, the mission of the newsletter is included just below the masthead, which gives a reader everything they need to know about what to expect. In this case, platform updates, coding resources and community announcements.

The spotlight on community is a big differentiator to the Forge newsletter. The audience for your marketing newsletter is a dedicated and active readership that wants to be involved. Forge mobilizes that reader base with customer stories that feature personal stories as well as product testimonials. Giving your customer community a central place in the newsletter lets you recognize valued customers and potentially cultivate a network of brand evangelists.

4. CBInsights

CBInsights has a vast database that collects all sorts of intelligence to be used for market research or company analyses. It also has a well-regarded email newsletter that’s read by hundreds of thousands and contains some of the juiciest bites of information. But most of all, what’s apparent on the surface is that despite having a professional/B2B-leaning readership, the newsletter employs a relatable and friendly tone.

In terms of newsletter design, CBInsights does something particularly interesting. Its newsletter is chock full of graphs, charts and other data visualizations, but with portions of the image slightly blurred. What does this do? It creates incentive for the reader to progress to the site and get the full insights. It’s a rather clever way of leveraging visual aids, but not giving away the full store in the newsletter. The newsletter also utilizes branded CTA banners and other images to convey announcements or other information.

5. The Ready

Organizational agility and resilience don’t simply come by nature. The companies that succeed do so because of their approach to organizational design, which is something The Ready consults on. Driving business change and innovation isn’t easy, so The Ready helps out by publishing Brave New Work , its email newsletter rounding up the latest in business leadership and organizational design.

The masthead is a powerful brand statement and succinctly conveys the mission and message that readers can expect. The newsletter also understands the newspaper adage that every story should come with some type of art, as it places an image next to every linked article.

To wrap things up, the newsletter has a couple of quick hits of links to helpful resources, both external and internal. Once again, the email design sets the newsletter example apart by clearly delineating each element of the content. The external links are set in a shaded box while links to an associated podcast and playbook are broken out on their own.

6. Smashing Magazine

The world of UX and front-end web development and design is fast-paced, and Smashing Magazine helps its readers keep up with the latest in a weekly newsletter. Detailing all things to do with editorial, UX techniques and related subject matters, the Smashing Newsletter is a resource-rich email that readers can count on.

While the content of the newsletter is great, really the best thing about the newsletter is the cat mascot who makes appearances throughout. In terms of actual content, however, Smashing doesn’t disappoint. The newsletter provides both company news and announcements, as well as trending topics and think pieces from around the web. The design elements here reinforce how readers are supposed to approach the content. Certain phrases are bolded in announcements, while the numbered list of shared links makes the newsletter easy to read.

This newsletter example is perhaps the most impressive when it comes to design elements. The Litmus newsletter is filled with original illustrations that bring a truly unique atmosphere to the content.

But the newsletter design isn’t solely for aesthetic’s sake; it’s also highly functional. As you can see, CTA buttons are clearly distinguishable and the content is organized to be scrollable. There is no one chunk of text that disrupts the flow, keeping the reader on a linear path.

The above picture demonstrates how the copy and design elements are in near-perfect balance. The writing is also highly motivating and inspiring , which is something that likely resonates with newsletter readers who are looking for exclusive insights or information.

Choose a design that works for you

In the end, the design of your newsletter is highly reflective of mission and message. Once you have the latter two sussed out, you can begin expanding on your design approach, giving nuance and character to your newsletter.

Have any of these examples given you a creative kick-start? Or are there other marketing newsletters you’ve seen that you think are the cream of the crop? Drop a comment below to share with us.

Dominic Tortorice

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Dom, an English major and journalism enthusiast, was just happy to get a job out of college writing and editing professionally. That it turned out to be in the burgeoning content marketing industry with Brafton was all the better.

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21 Inspiring Newsletter Examples (and Why They Work) [2022]

Imagine this: It’s the middle of the day and you’re busy working through your long to-do list when you hear the ping of a new email that has popped up in your inbox. But this isn’t a request from a colleague, an update about a project you were working on, or even a promo for an upcoming sale — it’s a newsletter.

You immediately stop what you were doing and click on the email, excited to see what content awaits. Because this isn’t just any newsletter — this is the one newsletter you look forward to reading every week.

This newsletter always seems to know what you’re thinking. It shares insight into a topic you want to learn more about, provides an actionable solution, or simply puts a smile on your face and gives you a mid-week boost of motivation.

If you have a membership business, this is the experience a powerful newsletter can create for your members.

When done right, email newsletters can build community, increase brand loyalty, and ultimately help membership businesses meet their bottom line.

To inspire your own email newsletter strategy , let’s take a look at some of the best newsletter examples from brands across a variety of industries.

Table of Contents:

• What Does A Good Newsletter Look Like?

App Newsletter Examples

Ecommerce newsletter examples, health and fitness newsletter examples, education newsletter examples, real estate newsletter examples, business newsletter examples, design newsletter examples, blog newsletter examples, paid newsletter examples, what does a good newsletter look like.

There’s a reason some email newsletters always get opened and have impressive click-through rates — they’ve nailed down the top email newsletter best practices.

Here are a few newsletter best practices to follow if you want to create an effective email newsletter:

• Engaging subject lines:  The subject line is the determining factor in whether or not your email gets opened in the first place. The best newsletters invest as much effort into crafting the perfect subject line as they do with curating the content, and are continually testing and improving subject lines to see what resonates with readers.
• Strong calls-to-action:  Once subscribers have opened your email, what do you want them to do? Good newsletters make it clear what the subscriber’s next step should be.
• Mobile-friendly : Constant Contact found that  60% of emails are opened on mobile  phones and tablets. If you want to provide the best experience for a majority of readers, make sure your newsletter is optimized for mobile.
• Engaging content : Give your subscribers a reason to click around by providing listicles, tips, or quizzes that they can engage with and find value in.
• Visual design element:  No one wants to read a wall of text, so make sure there’s an engaging visual design element somewhere in your newsletter.
• Provides value:  Your subscribers are part of your community. It’s your job to hone in on what they find value in and provide that through your email newsletter content.

The Best Newsletter Examples (And Why They Work)

So what do the best newsletters look like? Here are a few of our favorite newsletter examples and what works for them.

If you’re looking for inspiration for your web or mobile app newsletter, check these examples for inspiration.

1. DocuSign

DocuSign , a popular business tool, is anything but bland when it comes to newsletter content.

Here’s a great example of a  DocuSign newsletter .

Subject Line:  5 questions every business should tackle this year

Why it Works

DocuSign’s email newsletter is a great example of how to structure engaging content. From featured blog posts to upcoming events, and even a customer case study, DocuSign offers a variety of content sections for its newsletter subscribers to scroll through and engage with.

Canva  makes it easy for anyone to create their own graphic designs. The brand uses its email newsletters as an opportunity to communicate to its email list how easy it is to use the tool.

Here’s a great example of a  Canva newsletter .

Subject Line:  Did somebody say new Zoom virtual backgrounds?

This newsletter example from Canva provides value for those who receive it. Not only does it include tips on how to set up a new Zoom background, but the newsletter also shares background templates people can use right away.

3. Blank Street

Blank Street , a coffee app, makes it easy for people to order premium coffee drinks from one of its many coffee carts in New York City. The brand demonstrates this ease of use in its visual newsletter example.

Here’s a great example of a  Blank Street newsletter .

Subject Line:  Let the good energy in

Blank Street’s newsletter is highly visual. The colors and graphics are eye-popping and draw subscribers’ attention to the products they’re promoting. The newsletter is also actionable and makes it easy for subscribers to quickly order a drink that catches their eye by including a CTA to order through the app.

If you’re looking for inspiration for your ecommerce newsletter, take note of what these top brands are doing right.

Ecommerce marketplace  Etsy  is a source for all things handmade and consistently inspires its community to support handmade. In this newsletter example, Etsy stays true to its brand with an engaging seasonal newsletter.

Here’s a great example of an  Etsy newsletter .

Subject Line:  Naturally the best

In honor of spring, the newsletter focuses on nature and weaves those elements throughout the email, starting with the subject line to the headings (“see what’s been sprouting”) and even including a spotlight on an Etsy seller that makes ceramic plant pots.

By maintaining a consistent theme, as well curating products that fit the theme, the email keeps readers engaged and inspires them to take action, which in this case is to browse products and make a purchase.

5. Pineapple Collaborative

Pineapple Collaborative  is a community and ecommerce brand that’s centered around food and women.

Here’s a great example of a  Pineapple Collaborative newsletter .

There are a few reasons why this email newsletter is effective. Not only is it visual and well-designed, but the content is tailored to its audience and gives them multiple opportunities to engage.

If you’re a subscriber of a health and fitness newsletter, you most likely expect to be inspired or informed. For example, if you subscribe to a fitness brand newsletter, there’s a good chance that you’ll want to feel inspired or motivated to get moving. Or, for health newsletters, subscribers want to stay informed about health-related topics.

Open , a mindfulness, meditation, and yoga studio offers a great example of how to send a yoga newsletter that your members will actually find useful.

Here’s a great example of an  Open newsletter .

Subject Line:  Breathe, Meditate and Move with us.

From the subject line to the body of the email, this newsletter example from Open is actionable. Plus, the newsletter content is easily scannable which is ideal for mobile users.

By simply including the schedule for the week, this newsletter makes it easy for subscribers to sign up for a class. It’s clear that this fitness brand knows its audience. If you have a  membership business , Open’s newsletter is a great example of a straightforward, actionable email to send to your community.

Vitamin brand  Ritual  frequently sends out emails that provide value to its subscribers, whether in the form of educational content or promotional codes.

Here’s a great example of a  Ritual newsletter .

Subject Line:  What’s on your plate?

A study from Smart Insights found that the word “what” in the form of a question is one of the  top-performing subject line phrases . This is the exact formula Ritual used for its engaging newsletter, in addition to its visually engaging structure.

The education industry has a higher-than-average  open rate of 33% . Take note of how these effective education newsletter examples grab subscribers’ attention and keep them engaged.

Email marketing platform  Flodesk  used an email newsletter (naturally) to announce the launch of its email marketing resources library, Flodesk University.

Here’s a great example of a  Flodesk newsletter .

Subject Line:  Flodesk University is LIVE!

This email generates excitement from the start with a timely subject line. It follows that up with enticing CTAs and engaging video previews that sum up what students will learn from the online courses.

9. Skillshare

For online learning platform  Skillshare , educational content is at the center of everything it does, which means its audience expects value from its education newsletters.

Here’s a great example of a  Skillshare newsletter .

Subject Line:  Quiz: Find the Perfect Class for Your Mood

93% of marketers say that interactive content  like quizzes is more effective at educating buyers compared to static content.

It’s hard to resist taking a quiz. This email newsletter format is a creative way to encourage readers to browse through Skillshare’s classes.

While those who subscribe to real estate newsletters expect certain types of content, like house listings or market data, make your newsletter stand out with interactive content or inspirational tips.

Here’s a great example of a  Trulia newsletter .

Subject Line:  Eenie, Meenie, Miney, Mo

Why it Works:

Interactive content encourages engagement. The “This or That” format of Trulia’s email prompts subscribers to participate in a voting exercise which directs them away from the email and to Trulia’s website, which could ultimately help boost traffic.

11. Compass

Here’s a great example of a  Compass newsletter .

Subject Line:  Welcome to Compass

The clean design is easy to scan and offers quick links that new subscribers can access to get started or learn more.

Zillow  is a go-to source for home listings and market research in the real estate industry, and it’s clear the brand uses its credibility to distribute helpful content to its email newsletter subscribers.

Here’s a great example of a  Zillow newsletter .

Subject Line:  Check Out What’s Trending on Zillow Digs This Week

Trend round-ups are always a great way to position your brand as an industry expert as well as provide inspiration for subscribers. Zillow’s real estate newsletter is an example of how to provide content that your audience wants to read while communicating your brand’s expertise.

Whether for the B2B or SaaS industry, your business newsletter doesn’t have to be boring. Keep your email list audience engaged with valuable content, strong visuals, and personalized tips.

Trello  is a project management tool that regularly creates content around productivity, remote work, and managing a team.

Here’s a great example of a  Trello newsletter .

Subject Line:  Conduct better remote interviews

Trello not only curates valuable blog posts in its newsletter, but each one includes a strong CTA button with phrases that are much more engaging than “Read More” or “Learn More.”

14. Evernote

Note-taking app,  Evernote  isn’t afraid to get a little personal in this business newsletter example.

Here’s a great example of an  Evernote newsletter .

Evernote’s newsletter is an example of valuable content that is audience focused. The newsletter calls out different organizational styles and offers tips for how each style can get the most out of the app.

15. Zendesk

SaaS company  Zendesk  has its own library of content that it regularly distributes through its email newsletter.

Here’s a great example of a  Zendesk newsletter .

Subject Line:  5 sales process templates for building out your pipeline

Zendesk’s approach to email newsletters is focused on providing value. In this newsletter example, the company provides templates its subscribers can put to use right away.

Plus, the subject line lets subscribers know exactly what they can expect from the newsletter which can help increase the open rate.

Subscribers to design newsletters expect strong visuals, eye-catching design, and bold text. Here are a couple design newsletter examples for inspiration.

Format , a portfolio website platform for photographers, engages its community  through a monthly newsletter . Based on the example below, it’s clear the brand has an eye for design just like its audience does.

Here’s a great example of a  Format newsletter .

Subject Line:  Share Your Work and Your Voice with Format

Format uses strong visuals to communicate with its audience of photographers who undoubtedly appreciate good design.

17. Hoefler and Co.

As a type foundry, the bar is set high for  Hoefler and Co.  to produce creative, design-driven emails — and the brand’s newsletter delivers.

Here’s a great example of a  Hoefler and Co. newsletter .

Subject Line:  Italics Examined

Hoefler and Co. uses its own fonts to illustrate the power of italics-style fonts. This is an engaging way to show off what the brand offers while giving readers a visual idea of how they can use the product.

The key takeaway? Show, don’t tell. Demonstrate how your members can use or benefit from your offering by sharing examples, client stories, or tutorials.

For media publications or businesses that produce a high volume of content, a newsletter often serves as a distribution channel for blog posts.

Blog newsletters should include a roundup of recent articles and feature a compelling subject line that gives subscribers a glimpse at what’s inside.

A great blog newsletter example comes from design publication  Domino .

Here’s a great example of a  Domino newsletter .

Subject Line:  The peninsula in this kitchen reno only looks like marble

Domino’s newsletter is structured and branded like its publication which provides its dedicated readers with the same experience that they’d have on the website or when reading the magazine.

19. EmailOctopus

Another example of a blog-focused newsletter comes from  EmailOctopus . The email marketing platform uses a newsletter approach to promote its latest blog posts.

Here’s a great example of an  EmailOctopus newsletter .

Subject Line:  How psychology can improve your emails

Instead of using a subject line such as “Our latest blog posts,” EmailOctopus used a headline from one of its blog posts to immediately capture subscribers’ attention. Once readers open the email, they’re given a preview in the introduction of which blog post topics they can expect to find in the newsletter.

If you have a blog, this newsletter is an example of how to engage your readers and provide value with the content.

If you’ve considered launching a paid membership platform but don’t know where to begin, a paid newsletter is a great starting point. If you want to build a community and eventually expand your paid membership business, here are a couple paid newsletter examples to get inspired by.

20. Christy Harrison

Another great newsletter example comes from  Christy Harrison , an anti-diet registered dietitian and certified intuitive eating counselor. In her weekly newsletter titled  Food Psych Weekly , Christy answers readers’ questions around intuitive eating and diet culture. She takes a long-form approach to answer thoroughly and thoughtfully while positioning herself as an expert.

Here’s a great example of a  Christy Harrison newsletter .

Subject Line:  Will Intuitive Eating Make You Lose Weight?

Not only is this weekly newsletter consistent with Christy’s brand, but she positions the content around the members of her community by answering readers’ questions.

The newsletter also includes several relevant links to Christy’s website whether linking to an article or an online course she offers. This connects the newsletter to her  membership platform  and further solidifies her knowledge and credibility on the topic

Index  (formerly known as XXXI), a mixed-use community center, offers workshops and programs for designers. The organization regularly sends out email newsletters to inform its subscribers of upcoming events.

Here’s a great example of an  Index newsletter .

Subject Line:  New Workshop at XXXI: Type Design for Designers

The subject line is straightforward and lets subscribers know what its new workshop is about. The design of the email reflects the interests of the intended audience and it also includes the workshop details at the top for people who don’t want to scroll.

We hope that these newsletter examples have given you some inspiration and ideas for your email newsletter!

If there’s anything these newsletter examples show us, it’s that engaging email content can be achieved by brands of all sizes and across all industries as long as you keep a few elements in mind.

💡 Want help monetizing your newsletter? Check out  MemberSpace University , your one-stop resource hub full of tips, tricks, step-by-step guides, educational videos, and more for marketing and selling digital products and memberships with MemberSpace.

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MARKETING INSIGHTS

15 brilliant newsletter examples (and why they work)

• Lena Sernoff
• Nov 26, 2023
• 15 min read

When creating email marketing campaigns , newsletters are one of the most effective ways to connect your business with your audience. That's because email newsletters can help nurture customers, build brand loyalty and drive traffic and conversions when you create a website .

In order to reap the benefits of your newsletter, your emails need to be engaging, insightful and visually appealing. It might seem challenging to follow all these best practices in one email, but it can be done. In this article, we've gathered 15 outstanding newsletter examples for your inspiration. They've been categorized accordingly so that you can find the best example for your type of business and your specific marketing strategy .

What is an email newsletter?

An email newsletter is a regularly sent email that informs subscribers about the latest news and updates about a product or brand. It's a valuable tool for businesses to stay connected with their customers, promote new products and services and build brand awareness.

Newsletters can be sent weekly, bi-weekly or monthly, depending on the frequency of updates and the preferences of the subscribers. They typically include a variety of content, such as:

Company news: Announcements about new products, services or initiatives

Industry news: Updates on trends and developments in the industry

Thought leadership: Articles and blog posts on relevant topics

Promotions and discounts: Special offers for subscribers

Customer stories: Case studies and testimonials from satisfied customers

Newsletters are a great way to nurture relationships with customers and keep them engaged with your brand. They can also be a powerful tool for generating leads and driving sales.

What makes a good newsletter?

Before you make a newsletter , you should know what separates the good from the great. Here are some of the best practices to keep in mind as you craft your own newsletter:

Set clear goals: We recommend you have a clear mission and message behind every newsletter . You can segment your email list based on goals set for certain groups, whether it's to generate awareness or drive sales. Segmentation is important because it helps you send the most relevant content in correlation to where the user is in their customer journey.

Use a range of newsletter ideas: To keep your readers’ attention, you can change up your content using different newsletter ideas . From success stories and listicles to guides, these types of content engage users so that they look forward to your next outreach.

Be visual with your design: Your newsletter design should aim to be eye-catching and intriguing. The best newsletter examples include illustrations, photos or videos. Whichever you choose, your newsletter design needs to stand out.

Include a CTA: Incorporate a strong call to action (CTA) button somewhere in the newsletter that leads to a relevant business page. If you have not yet done so, creating a website will allow you to maximize your newsletter’s traffic, elaborate on your offer and best drive conversions.

Keep it mobile-friendly: Since most emails will be read on a smartphone, you should make sure your newsletters are mobile-friendly. For instance, readers will only be able to see the first 30 characters of your subject line when opened on a phone. With this in mind, write your copy considering these space limitations.

According to Dor Cohen , Content Distribution Specialist for Wix.com,

"The optimal newsletter frequency depends on your audience's preferences and engagement levels. Monitor metrics like open and click-through rates to find the sweet spot - too often can lead to burnout, while too infrequent may cause loss of interest. A/B test different variables and adjust based on what maximizes readership and conversions."

Best newsletter examples:

We Are Travel Girls

Foreign Policy Design Group

AIGA Design

Deakin University

Tech Will Save Us

Passion City Church

Holiday newsletter examples

01. skillshare.

Subject line: Honoring Juneteenth

Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States. In its newsletter, the company interviews its own Black artists and creators and shares their stories about what Juneteenth means to them.

Readers of the email newsletter received compelling images and powerful quotes that brought this complex topic to life. We believe this is a strong newsletter example because Skillshare successfully connects a historical moment to its own users in a unique and engaging way.

Why this newsletter example works:

Ties a national holiday back to their business

Showcases users in an effective way

Incorporates interviews and quotes

02. John Lewis

Subject line: Perfect gifts for Mother's Day

Mother's Day is a big holiday, especially for retail brands. As a business owner, or someone starting a business , you’ll need to know how to make your email newsletters stand out on this important day.

Take John Lewis’ email example as a model to base your next holiday campaign. Readers are greeted with a clear and concise Mother’s Day message in the subject line and an easy to find link to the company’s gift guide.

The brand also uses storytelling to help promote its products. For example, there is an image of breakfast being served in bed, accompanied by a text about letting your mother enjoy her favorite morning treats in her new John Lewis pajamas. After all, people want to buy products with great stories associated with them. And this newsletter example perfectly carries out that concept.

Has a clear subject line

Adds value with a holiday shopping guide

Uses narrative storytelling to drive interest in their products

Home decor newsletter example

Subject line: June newsletter + floral styling tips for beautiful home

MiMOKO sells beautiful handmade ceramic planters and vases. Although the company is primarily an online store , MiMOKO does not merely focus on promoting products and sales in its newsletter. Instead, they use many high-quality photographs to give inspiration for the product’s use.

In this newsletter example, you can find tips for styling tall vases, including using flower diversity, varying heights, and different forages in one vase. MiMOKO is able to introduce subscribers to new concepts relating to their products. Furthermore, their email helps solve a reader's pain point and puts the focus on the customer and not the business.

Emphasizes on photographs, thus letting the “images speak for themselves”

Offers helpful design tips that are embedded in the newsletter

Solves a pain point and puts the customer first

Food and restaurant newsletter examples

04. allplants.

Subject line: New Dish Alert! Tempeh Rendang Curry

Instead of inviting users to open their wallets, the company opens its readers’ appetites with mouth-watering photos and detailed descriptions that foodies won’t be able to resist.

A vegan food delivery service, Allplants’ email newsletter is a great example to follow. With it, the company is able to update users about new dishes on offer, as well as ingredients and nutritional information.

Allplants also hosts a giveaway campaign for its users on their next order. Using a free incentive, like a promotion code, can be a strategic way to get people to take immediate action on your newsletter.

Writes descriptive text

Uses a promotion code

Creates strategic content

Subject line: New on the Resy At Home Hit List: Cassava, Miss Ollie’s, Z Zoul, and More

Not all reservations are created equal, which is why Resy, a restaurant website , is on the mission to reinvent the way we book our reservations.

In its newsletter, Resy cooks up a selection of 10 local restaurants it recommends that month. This list is displayed using an off-balance symmetry and different-sized numbers that culminate into a truly engaging experience.

Furthermore, the newsletter content is accompanied by strong CTAs, displayed in a consistent blue font. Resy also drives people to download their mobile app with the large font that reads, “Don’t have the Resy App? Get instant access to the best restaurants.”

Visual way to use numbers in a listicle

Consistent and clear CTAs

Drives users to download an app

Travel newsletter example

06. we are travel girls.

Subject line: Wanderlust Wednesday (June 30th, 2021)

We Are Travel Girls is a community that inspires, connects and empowers female travelers. Their newsletter below includes diverse and helpful content, including travel book recommendations, travel news and relevant product suggestions.

As a best practice for newsletter layout, they’ve included numbers, images and clear CTAs. You’ll also want to consider ways to diversify your own newsletter content, where each section continually adds value for readers.

We Are Travel Girls’ email subject line is always “Wanderlust Wednesday,” with the date added at the end. This is in reference to a day recognized in the online community in which people share travel tips, tricks and trips. The group strategically sends out its newsletter on this day. Can you think of a day of the week or month that your brand might be most relevant and take advantage of it?

Diversifies content

Beautiful layout and design

Is sent on a relevant day of the week for its target audience

Design newsletter examples

07. foreign policy design group.

Subject line: Foreign Policy Design: Memo

By turning its newsletter into a memo, Foreign Policy Design’s marketing emails show to be artistic and undoubtedly creative. At the top of their email, they use a checklist, acting as a captivating teaser. Also, their typewriter font adds to their signature look. Keeping this in mind, consider adopting some consistent design in your campaigns that will enable users to immediately recognize your emails in their inbox.

The group's layout isn't the only reason we included Foreign Policy Design in our newsletter examples. We also admire this newsletter's implementation of a survey as part of its email marketing strategy. Asking your readers directly what they want will help you create a tailor-made and relevant newsletter. As a result, you can expect higher open rates and better engagement.

Uses a memo layout instead of the traditional newsletter format

Has a consistent font and design to create its signature look

Surveys its readers directly to improve content relevancy

08. AIGA Design

Subject line: Big Data’s Biases, and the Artists and Designers Filling in the Blank Spots

Professional association for design AIGA knows exactly who its audience is and speaks directly to them in its Eye on Design newsletter. The organization chooses a story from its website each week and highlights what makes it so exciting.

In the email newsletter example we've chosen below, you can see how AIGA does an excellent job summarizing a complex article about big data. You'd think a piece written about such a topic would be dry or possibly daunting to follow in an email. However, by using clear headings, images to break up text, and even a quote excerpt, the whole article becomes exciting and easy to read.

Another factor that stood out to us is that the whole newsletter consists of three: colors pink, black and white. This simplistic yet stylish email allows for a clear newsletter layout.

Highlights a story each week

Makes long-form content digestible

Is simple and stylish

Technology newsletter example

09. wetransfer.

Subject line: We say it best when we say nothing at all

Sometimes it's good to think outside the box. WeShare's whole newsletter is image-based which makes a statement about the file-sharing app. Knowing its users are primarily designers and creators, this newsletter example is “eye candy” to them. We can learn that you do not have to be traditional in your email newsletters. In fact, going against the stream can help you stand out and send the right message.

At the bottom, WeTransfer writes “bring your ideas to life,” and links to their products. They've thereby connected the dots between the newsletter's focus on art and its tool that allows you to share your creativity and files.

Goes against the norm with an image only newsletter

Knows its exact audience and caters to them

Bridges between the newsletter and the company’s products

Blog newsletter example

10. wix blog.

Subject line: The dos and don'ts of great logo design

When you subscribe to the Wix Blog newsletter , you're updated with tips and guides across website design, business growth and marketing to help you succeed online. We assign themes to our weekly newsletters to help readers focus and go in-depth into a specific topic.

We also support each niche topic using three closely related blog posts. Looking at the example of our logo-focused newsletter below, you can find one article about dos and don'ts of logos, a second one analyzing logo colors and a third post showcasing the best logos.

On top of content depth, we also find it helpful to add a product link to the landing page where users can take action and begin their creation journey. In the case of our example, you can go directly to the logo maker from the Wix Blog newsletter to get started.

Creates weekly newsletter themes that go in-depth into one topic

Strong CTA’s for each blog post

Includes a link to the end product to help readers get started

Looking to start a blog ? Get started with our blog maker.

Banking newsletter example

Subject line: Your Account is Still Waiting

While the color green might make you think of money, it also represents sustainability. In the case of Ando bank, the group is fighting climate change and wants clients to know that all its investments support green initiatives.

Since a lot of thought goes into where we deposit our money, Ando is wise to include that as part of its mission: "Banking with purpose" and "Banking for a more sustainable tomorrow" to help build a brand that's authentic and generates trust.

Additionally, Ando uses powerful repetition in its subheadings like "Banking for balance," "Banking with clarity," and "Bank with confidence." There is a good rhythmic feel to this text that also informs readers and establishes trust. Then, at the bottom comes the CTA "open my account" to convert the lead.

Educates readers about the bank’s values and mission

Is well-written content

Uses strong CTAs to drive conversion

Education and school newsletter examples

12. deakin university.

Subject line: Congratulations, you made it!

Who said school newsletters have to be dull? Deakin University welcomes its accepted students with a celebratory greeting, "Congratulations, you made it!" The bright design sets the tone for an exciting future ahead upon opening the email.

Each section in this newsletter example is sectioned off with a different neon color—courses in yellow, upcoming events in pink, scholarships in blue, and preferences in purple. This type of organization method greatly enhances the user experience and makes it effortless to find what you need.

Friendly subject line

Well organized color coding of categories

Exemplifies that long newsletters can still be intuitive

13. Tech Will Save Us

Subject line: Prepare For The Future

The subject line "prepare for the future" helps contextualize Tech Will Save Us' newsletter. The education company promotes projects and games that help students prepare for future careers such as in AI, robotics and space travel.

Tech Will Save Us uses cartoon images, boasting oversized typography and solid colors that make the email playful and engaging. There are sticker-like overlays such as a power voltage, pencils and stars that encompass an educational tone.

Lastly, its included subscription prices make it easy for the reader to understand the different tiers that they can choose. The group also makes the wise choice to add pricing toward the bottom email, hoping to convert at the end of a user's scrolling journey.

Contextualizes its mission

Adds playful design and colors that align with the educational brand

Incorporates subscription tiers in an effective way

Church newsletter example

14. passion city church.

Subject line: Watch "The Long Way Up" streaming on YouTube now!

Passion City Church's newsletter comes in bright colors, providing a happy and cheerful tone. In this newsletter example, the church starts by prompting new videos which are uploaded to its YouTube channel. You, too, can use a video maker to create engaging video content for your email campaigns.

A church newsletter is also a great place to remind people of upcoming gatherings and important speakers. Passion City Church advertises its pastor series effectively with a CTA button where readers can learn more about him before the event. Just like Passion City Church, in your own newsletter, you’ll want to remind people of your church's gathering times and days.

Uses an inviting visual language

Promotes video content successfully

Shares the church’s gathering times and upcoming speakers

Health and beauty newsletter example

Subject line: Hey, you're in!

Multivitamin company Ritual is a good example of a company staying on brand throughout its email marketing efforts. If you go to its website, you can see the same font, colors, and logo present in Ritual’s newsletter, conveying a consistent professional look. Try to use the same visual language in your newsletter as you do in your website design .

This email newsletter example has an engaging product image above the fold that is sure to pique visitors’ curiosity. It also informs readers about the company’s mission, promise and products. Ritual has kept each section to just a few sentences that educates without overwhelming the reader.

Lastly, Ritual utilizes the bottom section of the newsletter to prompt readers to follow the company on social media. Driving people from their newsletter to their social media might have likely helped grow Ritual’s Instagram to 267,0000 followers, and counting.

Shows consistency in design and colors that align with its website design

Displays great use of a large image in the newsletter

Offers a strategic way to gain social media followers

What are the elements of an email newsletter?

An effective email newsletter blends engaging content with a visually appealing layout to capture subscribers' attention and convey the desired message. Here are the key elements of an email newsletter:

Compelling subject line:  The subject line is the first impression your newsletter makes, so it should be clear, concise and attention-grabbing. Use strong verbs and relevant keywords to entice recipients to open the email.

Preheader text:  The preheader text is a brief summary that appears below the subject line. It provides additional context and encourages readers to open the email. Keep it concise and informative, highlighting the main points of the newsletter.

Header:  The header is the top section of the email newsletter, typically featuring your brand logo and establishing a consistent visual identity. Use a clean and professional design that aligns with your brand aesthetic.

Hero image:  The hero image is a large, visually striking image that captures the essence of the newsletter. Choose a high-quality, relevant image that sets the tone for the content.

Content sections:  Divide the newsletter into clear and distinct sections, each focused on a specific topic or theme. Use clear headings and subheadings to guide readers through the content.

Body copy:  The body copy is the main text of the newsletter, where you deliver your message. Keep it concise, informative and engaging. Use a clear and readable font, and break up the text with bullet points, numbered lists or short paragraphs.

Call-to-action (CTA):  The call-to-action is a prominent button or link that tells readers what you want them to do next. Use clear and actionable language, such as "Shop Now," "Sign Up" or "Learn More."

Unsubscribe link:  Include an unsubscribe link at the bottom of the newsletter, allowing subscribers to opt out if they no longer wish to receive your emails. This is required by law and demonstrates respect for your audience.

Footer:  The footer provides additional information about your company, such as contact details, social media links and copyright information. Keep it concise and professional.

Remember that the layout of your email newsletter should be visually appealing and easy to navigate. Use a consistent color scheme, ample white space and a responsive design that adapts to different screen sizes.

How to make a newsletter

Creating an engaging and effective newsletter involves planning, designing and writing content that resonates with your target audience. Here's a step-by-step guide to crafting a compelling newsletter:

1. Define your goals and audience

Start by clearly defining the purpose of your newsletter. What do you want to achieve with it? Are you aiming to inform, educate, promote or simply connect with your subscribers? Once you have a clear goal, identify your target audience. Who are you trying to reach with your newsletter? Understanding their interests, preferences and online behavior will help you tailor your content effectively.

2. Choose an email marketing platform

Select an email marketing platform that aligns with your needs and budget and that provides tools to manage your email list and analyze campaign performance. Wix Email Marketing is a built-in email marketing platform that seamlessly integrates with your website. It offers a user-friendly drag-and-drop editor, a variety of designer-made templates and advanced data analytics to help you create, send and track email campaigns effectively.

3. Design a visually appealing template

The layout and design of your newsletter play a crucial role in capturing attention and conveying your message effectively. Choose a template that matches your brand identity and use visuals strategically. Consider using high-quality images, consistent branding elements and a clear hierarchy to guide readers through the content.

4. Craft compelling subject lines and preheader text

The subject line is the first impression your newsletter makes, so it's critical to craft a concise, attention-grabbing line that entices recipients to open the email. Use strong verbs, relevant keywords and a sense of urgency to pique curiosity. The preheader text provides additional context and encourages readers to open the email. Keep it concise and informative, highlighting the main points of the newsletter.

5. Write engaging and informative content

The content of your newsletter should be informative, valuable and relevant to your target audience. Use clear and concise language, break up text with bullet points or numbered lists and personalize the content whenever possible. Include a mix of content formats, such as articles, blog posts, tips, customer stories and event announcements.

6. Incorporate a clear call-to-action

Every newsletter should have a clear call-to-action (CTA) that tells readers what you want them to do next. Whether it's visiting your website, signing up for a webinar or making a purchase, make your CTA prominent, easy to find and actionable. Use strong verbs and enticing language to encourage clicks.

7. Proofread and test your newsletter

Before sending your newsletter, thoroughly proofread the text for any grammatical errors or typos. Ensure that all links are working correctly and that your newsletter displays well across different email clients and devices. Consider sending test emails to yourself or colleagues to check the overall look and feel.

8. Send and track your newsletter

Once your newsletter is ready, schedule it to send at a time when your audience is most likely to be engaged. Use email marketing platform analytics to track open rates, click-through rates and unsubscribe rates. Analyze this data to identify what resonates with your audience and make adjustments to future newsletters.

9. Continuously improve and adapt

Newsletter marketing is an ongoing process, so it's essential to continually monitor your results and adapt your strategy accordingly. Gather feedback from subscribers, experiment with different content formats and CTAs and stay updated on email marketing trends to keep your newsletters fresh, engaging and effective.

Thank you, Really Good Emails , for providing some of the images for the newsletter examples in this article.

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Newsletter examples.

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1. Monthly newsletter examples.

Are you looking to share content about the month? Check out these monthly newsletter templates. They help you distill information into small paragraphs, giving readers a taste of your month. Choose a template to serve as a cover page for a longer newsletter, or pick a standalone design.

2. Travel newsletter examples.

Newsletters are an effective way to share travel information. If you’re looking to excite potential tourists, provide facts about a location, or update readers about a personal trip, these travel newsletter templates are just the ticket. Use your eye-catching photos, or pick from our extensive photo library.

3. School newsletter examples.

Are you a teacher or school administrator? These school newsletter templates are what you need to keep parents, students, and faculty up-to-date with the latest news. You can add pictures, logos, school colors, and fonts to make your newsletter feel unique to your school.

4. Health newsletter.

When creating a newsletter to share health information, your design needs to be clear yet eye-catching. Make sure you design a template that allows you to attract the reader’s attention without overwhelming them. Choose images that compliment your health facts and help readers visually understand your message.

5. Parent newsletter examples.

Parents - newsletters are the perfect way to share information pertinent to your kids. Keep everyone on the playground up-to-date on local kid’s activities, school news, and parenting hacks. There are many parenting tips out there, so make sure to incorporate bright colors and big fonts.

6. Conference or event newsletter examples.

Get the word out about your conference or event with an attention-grabbing newsletter. When creating a newsletter, make sure you display all necessary details, including contact information, calendars, and a general overview. Pick colors, fonts, and images to embody your organization.

7. Holiday newsletter examples.

‘Tis the season for a holiday newsletter. Whether you’re sharing information about holiday deals or updating your loved ones about your family’s year, make sure your newsletter is merry and bright. Add images to your newsletter to make it festive.

8. Photography newsletter examples.

A photography newsletter can be a great way to show off your photos and your process. You can share tips, stories, and information about your business right next to your breathtaking images. Make sure you’re putting your pictures in noticeable locations to catch the reader’s eye.

9. Fashion newsletter examples.

Everyone is always looking for the latest fashion trends, and a newsletter is a perfect way to share them in style. Make sure your photos are the centerpiece of your newsletter and add personalized colors and fonts to fit your brand. Explore different themes and layouts to amp up the flair.

10. Product showcase newsletter examples.

When launching a product, it’s essential to integrate relevant information with a straightforward design. Make sure to highlight your main points in designated sections with readable fonts. Customize the colors, typography, and images to match the theme of your showcase.

11. Hiking newsletter examples.

Want to share information about hiking? Use a newsletter to showcase relevant details, including closures, seasonal information, top trails, and fun facts. If you want to attract tourists, make sure to include captivating images.

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11 Best Company Newsletter Examples and Ideas

Sep 22, 2020 - By Kateryna Boiko

In today’s digital era, we are bombarded with advertisements online. To stand out, your business needs to find innovative ways to promote your products and services and to develop your brand.

While new marketing strategies such as social media and paid search are increasingly becoming popular for businesses, older forms of advertising are still effective.

One of the oldest forms of digital advertising is email marketing.

While many trends have come and gone, email marketing has stood the test of time. Implemented with the right strategy, your business can effectively target and retarget potential leads and enhance your brand development. 

To develop an effective email marketing strategy, you must choose the right email marketing services , identify your target audience and decide on an approach.

Research indicates that trust is one of the most important parts of the customer decision-making process.

Therefore, your business needs to find ways to implement trust in your email marketing strategy.

11 Company Newsletter Examples

A newsletter can be described as a business newspaper. And like any newspaper, it needs to offer captivating and meaningful information to make your brand stand out.

Let’s explore 11 company newsletter ideas you can implement in your advertising and brand development strategy:

Internal Company Newsletter with Employee Spotlights

An internal company newsletter to employees is a great way to communicate important updates, events, and news within the company.

Keep the tone conversational and engaging to foster a positive work culture and build a strong sense of community. Make sure the content is relevant and timely, including employee achievements.

Regular distribution, through email or print, helps employees stay informed and demonstrates the company’s commitment to keeping them connected.

Source: Original Piktochart template

2. Employee Newsletter with Company Highlights

Use research, case studies, and infographics in your newsletter to highlight your business’ successes.

This is a good way of showing exactly what separates you from other businesses in your niche.

The above newsletter by software development company Mobilunity offers a unique look inside the business, using different interesting stats. These stats were obtained from surveys which makes the information reliable and trustworthy. 

Through this, the newsletter highlights what the company and its team do well, by leveraging research on how their services have impacted their clients’ businesses.

3. Modern Company Newsletter with Blog Posts

A great newsletter idea is to do a roundup of all your well-performing blog posts, past and present. This offers a look at your business knowledge and expertise and is a great way of providing value to your audience.

Source: Canva.com

The Adelaide Festival newsletter featured above is a good example of combining blog posts in a newsletter.

The newsletter uses bright colors and featured images, which are quite inviting and will keep an audience engaged.

4. Company Newsletter with Video Content

We live in a highly visual world, and images and videos have become an important part of marketing. The use of videos is an effective engagement driver. Research indicates that including videos in newsletters increases their open rate.

Source: Invisionapp.com

This newsletter by Invision utilizes various types of content, including the use of videos, to keep its readers engaged. The newsletter also features well-outlined content segments, which are easy for readers to scan through.

5. Promotional Company Newsletter

People are naturally drawn to deals and promotions.

Therefore, promoting sales and discounts in your newsletters is an easy way to attract the attention of your target customers.

For instance, you can offer an exclusive deal for subscribers only, which will motivate non-subscribers to subscribe to your newsletters. This also increases brand visibility at a very low brand development cost.

Source: Original Clarks Email Deal Template

Offering your customers special discounts or deals, such as the Clarks’ example above, will invite your customers to re-engage with your business faster.

Clarke also makes use of a strong call to action (CTA), which takes users to a place where they can shop.

6. Including Valuable FAQs

People will always have questions about your business and its products or services.

Naturally, they want to know as much as possible before they spend money.

Because of this, you can leverage frequently asked questions (FAQs) to offer valuable information to readers while convincing them to buy what you are selling.

Source: Slideshare.net

In the above-featured newsletter, ICAI GST addresses a range of FAQs.

Through this, they offer thoughtful answers to important questions in a detailed and easy-to-read manner. An FAQ section in a newsletter is also a great way of showing customers that your business is in touch with their needs and pain points.

7. Use of User-Generated Content in Your Customer Engagement Newsletter

User-generated content describes any content, such as pictures or videos, created and shared by users or your customers via social media platforms.

You can leverage email content and include it in your email newsletter as social proof.

Source: Glossier email offer

In the example above, Glossier, a skincare and beauty products company, shows off images and reviews shared by their customers to showcase the effectiveness of their products.

This boosts confidence and trust in consumers.

8. Using Influencers and Celebrities

Social influence is a big deal today. Most people want to buy the products and services the people they admire use.

Therefore, consider doing thought-provoking interviews or get testimonials from influencers or celebrities in your industry.

Source: Eightsleep.com email example

In their newsletter above, Eightsleep uses testimonials from influencers in their niche, such as professional football players, as a type of product endorsement.

The newsletter is effective, as it mentions the influencers’ names along with their exact quotes.

9. Include Behind Scenes Content In Your Company Newsletter

Featuring behind-the-scenes (BTS) content from your company offers customers a sense of exclusivity.

BTS also makes businesses seem transparent and genuine, which enhances customer trust and loyalty.

Source: Gettyimages.com email example

Featured above is an example of how Storied, a strategic messaging firm, used BTS stories to give their readers an exclusive inside view of how some shots were captured; under the intriguing heading “The stories behind the shoots”.

10. Share Your Business’ Story in the Internal Company Newsletter

A genuine story shared with your customers elicits emotions and fosters deeper connections with them, enhancing brand authenticity.

Source: Designcrowd.com

The above illustrated Spencer College newsletter focuses on the college’s values and motivations under the title “About us”.

The newsletter also spotlights testimonials from students to promote the courses offered.

It’s a great example of how an organization utilizes different storytelling methods to convey their message.

11. Include Company Updates in the Newsletter

Ensure your customers are informed of any updates to your products, services or business.

This is a great way of educating your audience on the happenings within the business and also allows you to highlight benefits and value to customers.

Source: Venngage.com Company Update

In this newsletter by Venngage, the CEO outlines updates in their services and reasons behind these updates.

This is an effective way of keeping customers alert about the changes they are likely to encounter in the future.

Tips for Creating Company Newsletter Template

1. establish familiarity with your customers and employees.

Consider this; people will rather buy from a familiar brand before they spend money on an unknown business.

So, the more people recognize your brand, the higher your rate of closed sales.

Email newsletters allow you to display your brand in creative ways and deliver it to your customer’s and potential customer’s inbox. With a newsletter campaign, you can send regular emails, which enhances the familiarity of your products and services with your audience.

2. Build Trust Between Your Business and Target Audience 

A newsletter can help you build trust with your target audience.

For instance, a newsletter that relays information about a company’s values and motivations might elicit a sense of belonging and inclusivity among readers, thus establishing trust.

3. Personalize Your Corporate Newsletter

Generally, a newsletter is more personal than a paid ad on social media or Google. This allows you to address your customers directly and customize your newsletters to suit their needs perfectly.

Create Best Company Newsletter To Empower Your Business Image

In essence, company newsletters are a great communication channel for building trust and brand loyalty , which means increased revenue for your business.

Customers want to do business with companies and brands they trust. Hence, the need to utilize innovative newsletter ideas for effective brand development.

These ideas will turn your subscribers into loyal customers and help your business grow faster.

About author

Kateryna Boiko is a Marketing Director at Mobilunity , a Provider of Dedicated Development Teams with 9 years of hands-on experience in digital marketing.

Kateryna managed to work with diverse industries and markets and is now keen on sharing unique cases with the world and coaching on topics relevant to Web Analytics and Search Engine Optimization.

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