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Unlocking Opportunities: How Local Modeling Agencies Can Open Doors for Models

Aspiring models often dream of walking the runways of Paris, gracing the covers of prestigious fashion magazines, and becoming the face of renowned brands. However, breaking into the competitive world of modeling can be a daunting task. This is where local modeling agencies come into play. These agencies serve as a bridge between aspiring models and industry professionals, offering invaluable guidance and opportunities. In this article, we will explore how local modeling agencies near you can open doors for models and help them kickstart their careers.

The Power of Local Connections

One of the key advantages of working with local modeling agencies is their strong network within the industry. These agencies have established relationships with photographers, designers, casting directors, and other industry professionals. By leveraging these connections, local modeling agencies can provide models with unique opportunities that may not be easily accessible otherwise.

Local modeling agencies also have an in-depth understanding of regional markets. They are well-versed in the specific needs and preferences of clients in your area. This knowledge allows them to match models with suitable gigs that align with their strengths and characteristics. Whether it’s a commercial shoot or a fashion show, local modeling agencies can help aspiring models find work that fits their niche.

Personalized Guidance and Development

Another crucial aspect offered by local modeling agencies is personalized guidance and development. They understand that every model has different goals, strengths, and areas for improvement. By working closely with models on an individual basis, these agencies can provide tailored advice to help them develop their skills and enhance their chances of success.

Local modeling agencies often offer training sessions or workshops designed to polish essential skills such as posing techniques, runway walks, and communication skills. They may also provide guidance on maintaining a healthy lifestyle or building a professional portfolio. With their expertise in the field, these agencies play a vital role in shaping aspiring models into well-rounded professionals.

Navigating the Industry with Expertise

The modeling industry can be complex and overwhelming for newcomers. Local modeling agencies act as guides, helping models navigate through the various challenges they may encounter. From negotiating contracts to understanding industry standards and expectations, these agencies provide invaluable expertise that can make a significant difference in a model’s career trajectory.

Furthermore, local modeling agencies are aware of potential scams or fraudulent practices that could prey on unsuspecting models. They can help aspiring models avoid falling into traps and ensure they work with reputable clients and professionals. By acting as a trusted intermediary, local modeling agencies offer a layer of protection and support for models entering the industry.

Discovering Hidden Opportunities

While many aspiring models dream of making it big in fashion capitals like New York or Paris, there are often hidden opportunities right in their own backyards. Local modeling agencies have insider knowledge about local events, fashion shows, and campaigns that may not receive as much attention but still offer promising avenues for aspiring models.

By working with local modeling agencies near you, you can tap into these hidden opportunities that may lead to significant breakthroughs in your career. These opportunities could include collaborations with emerging designers, participation in local fashion weeks or charity events, or even becoming the face of regional brands. Embracing these local opportunities can lay the foundation for future success on a larger scale.

In conclusion, local modeling agencies play a crucial role in opening doors for aspiring models by leveraging their strong connections within the industry, providing personalized guidance and development, offering expertise in navigating the industry landscape, and uncovering hidden opportunities. So if you’re an aspiring model looking to kickstart your career, consider partnering with a reputable local modeling agency near you – it could be your ticket to unlocking endless possibilities.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.


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For over 14 years, WINK Models has provided leading Australian models and promotional talent for some of Australia’s largest companies.

Our talent is diverse, ranging from 16 – 82 years of age, across numerous specialties such as commercial, fashion, sports and fitness, promotional, event, and influencer.

Whether you’re looking for talent for a television, print, or outdoor campaign, promotional models for an event or experience, a fitness model to help spread your brands presence, or an influencer for your next campaign, we are dedicated to sourcing and providing the best talent in Australia.


Print campaign models, promotional event models, sports & fitness models, editorial & runway models, we work in partnership with you from start to finish to understand your brief, any specific requirements you may have, and put forward the best suited talent for your project seamlessly..

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Hand Modelling at WINK

Getting that perfect close up shot is critical for jewellery, technology, beauty products and many print campaigns, and that’s where professional hand models come in.

Do you need trending content for your social media platforms and ads?

Check out our frequently asked questions related to Wink User Generated Content packages...

Sweat In Style With Hermes Fit

Where fashion meets fitness, Hermes Fit took over Sydney with the help of Wink Models and what an activation...

modelling agencies sydney

modelling agencies sydney


Top 20 Model Agencies in Australia

modelling agencies sydney

I'm an Australian-based creative, Model and Branding Coach with big dreams of helping aspiring Models make their way into the industry and thrive. I'm obsessed with: integrity, authenticity, a tidy home, smashed avocado, and being the person I needed when I was younger. PSA: I don't take myself too seriously, though I do take my work seriously.

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Header image by The Wandering Lens.

The only honest, professionally vetted go-to list you need to read of Australia’s top model agencies. The best in the business for new and experienced women, men, non-binary, classic, curve/plus-size, babies, toddlers, children, teenagers and pregnant models.

Professional advice

I’m all about sharing professional and reputable industry knowledge and advice. So you’ve come to the right place to learn about the Top 20 Model Agencies in Australia! If we haven’t yet met – Hi! I’m Kate . Your girl next door Aussie model, Model Coach and new BFF in the industry. 

This article that I have prepared on the “Top 20 Model Agencies in Australia” has been written to help aspiring models based in all corners of Australia (from babies, children, teens through to women, men, non-binary, curve/plus-size, classic/mature and pregnant models) and their parents/care givers gain access to a professional list of reputable model agents to approach for representation. 

From my 15+ years working as a Model and my 20+ years working as a branding and marketing specialist, the below list of model agencies I know are the best in the business. These homegrown local agencies, many with international connections, will without a doubt take your modelling career to the next level.

FREE Download: Download + save for later “The Top 20 Model Agencies in Australia.”

Beware of model scams

Before we go any further, it’s a responsibility of any working professional in the creative industry to be readily open and transparent about the dangers, red flags and warning signs of model scams. The hunger (and a lot of the time – sheer desperation) for exposure, fame and fortune has led many aspiring models and their parents down the garden path to disappointment and being ripped off. Don’t let this be you, learn what to be on the lookout for.

Further reading: Avoid being exploited or a victim of a model scam. Learn How to tell if a Model Agency or Model Opportunity is legit. 

Further Reading: Model Agencies representing minors must follow strict legal requirements under Australian Law. Learn Office of the Children’s Guardian about employment for children.

Break the model myth: don’t wait to be discovered

There’s a common “model myth” that some lucky ones get discovered on the street, at the mall, or on the beach. Some of our favourite supermodels and Victoria’s Secret models were discovered in this exact way. So you’d be forgiven for thinking that this still happens. However it’s important to remember that we now live in a dramatically different time where standards, work practices and markets have changed.

The internet has opened up many opportunities for aspiring models that would never have been dreamed of in the industry 30 years ago. The internet allows model agents and model scouts to market their models instantly and worldwide at the click of a mouse. Social media also allows an ‘open door policy’ for any aspiring model, anywhere, to apply to be represented. 

If you’re an aspiring model, you can’t afford to wait around for the chance to be scouted. You need to put yourself out there to find work, and the best and most professional way to kick start your model career is by getting yourself signed with a reputable model or talent management agency. 

“Modelling is not a birthright purely based on how you look. Modelling is a job and a profession. In exactly the same way you’d apply for any other job in any other industry, there are certain prerequisites and criteria that need to be met, and also maintained, to be successful.” ~ Kate Heussler

Turn your dream into a reality

There are many reputable model agencies based in Australia. Sydney and Melbourne are the home of both fashion and commercial model agencies and are the two perfect cities to find your footing in the industry, and further develop your career. 

We all have a different look, physically and emotionally, so it is vital and far more important to find the perfect agency for YOU. This is where you will need to do your own in depth research and due diligence of your desired model agency, as their professional representation will not only benefit your career, it will also prevent the chance of you getting scammed or exploited.

Personal story

As a side note, I grew up in Darwin , capital of the Northern Territory, in Australia. For my international readers this is colloquially referred to as ‘crocodile country’ thanks to the movie export ‘ Crocodile Dundee ’. If you’re an Aussie, you know Darwin is NOT known for its model agencies or fashion houses that are nationally or internationally recognised. Fast track to today, I am now based in Sydney, and there’s a whole story in between my starting point and now – including living abroad and working with some amazing brands (all with zero connections, no ‘bank of mum and dad’, and no support).

Take it from me that if you come from a small town, don’t have any industry connects and don’t know where to start, know that THIS was exactly my entry point into the industry too – from scratch. Find something that works for you locally, and work your way up from there. It’s what I did, and I have no doubt you can too!

If you don’t ask, the answer is always NO.

The IT list: Top model agencies in Australia

If working as a model is your dream, there’s no better time to start than now. Read on for my comprehensive and reputable guide to the Top 20 Model Agencies in Australia. For context, this list does not include agencies that specifically classify as acting, influencer, management or promotional agencies.

IMG Models – Sydney


Locations: New York, Los Angeles, Paris, London, Milan, Sydney. Divisions: Women, Men, Development, Celebrity, Influencers

IMG Models is the international leader in talent discovery and model management, widely recognised for their diverse client roster. The agency’s offices are located in six world capitals: New York, Los Angeles, Paris, London, Milan, and Sydney.

Mark McCormack founded IMG Models as a new division of the hugely successful IMG Worldwide. He believed models could be managed as talent in the same vein as professional athletes, actors, and other entertainers, and that their popularity could be leveraged into strong personal brands beyond the magazine page or runway. McCormack’s conviction resulted in the industry’s highest standard of excellence. By managing careers over bookings, a point of difference that has propelled IMG Models’ nonstop growth, the agency has claimed the vanguard for over two decades.

In December 2013, IMG Worldwide was acquired by William Morris Endeavor, and is steadily growing into a unique global sports and entertainment platform.

Chic Management


Locations: Sydney, Brisbane Divisions: Women, Men, Development, Bloggers, Chefs, Influencers, Talent

Chic Management was founded in 1992 and is now recognised as one of the world’s most respected model agencies. Chic Management manages the careers of some of the world’s leading names in modelling. Their clients are global, and Chic is often the first point of contact when looking for both emerging and established talent to represent their clients’ brands. 

Chic Management models have appeared in the world’s most recognised publications, appeared in campaigns for some of the world’s leading fashion houses and graced the international runways each season. The success of Chic Management is translated in its philosophy of managing careers of models with a defined, long term strategy. Chic Management works closely with their partners worldwide to manage the careers of their leading models.

The Chic Talent Management team is a dedicated team of media industry professionals with a diverse skill set enabling them to fully service their clients requirements- from brand development, endorsements, PR, brand licensing, publishing, profile building, musical theatre/acting and TV presenting to negotiation and overseeing contracts.

Chic Management encapsulates high fashion & commercial models, celebrity endorsements, music artist management, licensing and branding for their clients. They produce digital and photographic projects for models, talent and clients, product placement, photographers, make-up artists, hair stylists, interior designers, fashion designers, fashion stylists and full production facilities for stills and digital work. They have recently included Chic Bloggers Management and Entrée Management representing chefs as a full service strategy.

Chic prides itself in being a leader in the industry, by always moving into the future with creative, strategic ideas that not only benefit their talent but also the industry.

Vivien’s Models


Locations: Sydney, Melbourne, Brisbane, Perth Divisions: Women, Men, Curve, Development, Classic, Influencers

Vivien’s Model Management opened in Sydney in 1967 as the first of its kind in Australia, and was also the first model agency with no school of deportment attached. This was followed by branches in Melbourne in 1972, Brisbane in 1988 and Perth in 1996. 

On the world scale, Vivien’s is the second longest established agency in the world, and for that reason is internationally recognised as one of the leading agencies in Australia. There is a strong management team in each State, with most of the agents/managers having a long-standing association with the agency, ensuring expertise and efficiency in dealing with our talent and clients. 

Vivien’s fierce discipline and marketing led the agency in representing the top models in Australia and securing lucrative Australian deals and international representation on their behalf.  Vivien’s personal dedication to the needs of her models helped set industry standards and practices which remain to this day. Since 1967 Vivien’s has discovered, launched and managed the careers of many successful models who have gone on to achieve prominence and celebrity in not just the modelling world, but also in the spheres of television, film and music. Scouting through model searches plays a major role in Vivien’s success. 

The reputation and stature of Vivien’s has always guaranteed massive public interest, participation and publicity Australia-wide for their model searches. Vivien’s are constantly searching for special girls and guys with the goal of transforming a virtual unknown into model super-stardom!

Chadwick Models


Locations: Sydney, Melbourne, Perth Divisions: Women, Men, Development, Classic, Celebrity, Influencer

Chadwick Models has maintained a premier position in Australian and global fashion markets since it was founded in 1976. With 40+ years in business Chadwick’s has discovered and guided the careers of many of the most iconic models in the industry.

Household names like Elle MacPherson, Rachel Hunter, Megan Gale and Jessica Hart were all discovered through Chadwick Models. Current names, Adut Akech, Duckie Thot, Conlan Munari and Prince have since become leading names in the Industry. Chadwick Management also guides and develops some of the most viewed and influential social media identities in the country with a combined following of well over 10 Million. 

With a reputation for the highest level of professionalism, and the most sought after women and men in the industry, Chadwick’s enjoys close affiliations with all leading international agencies. Their leading position in the industry is a testament to a team of the most experienced and dedicated model managers and support staff in the country combining a level of service to our clients, affiliates and models that is second to none.

Boasting Australia’s premier Celebrity Management, together with Chadwick Models and Chadwick Influencer Divisions, they provide the most experienced, broad reaching and diverse Management Service available in Australia.

Scoop Management


Location: Australia-wide Divisions: Women, Men, Classic, Bloggers, Digital, Talent, Influencers

Scoop Management is the commercial division of Chic Management, Australia’s leading model and talent management agency. Founded in 2006, they now specialise in television commercials, mainstream fashion and editorial work. The success of Scoop Management is translated in its philosophy of managing careers of models with a defined, long term strategy. They also work closely with their international partners to manage the careers of their talent.

Scoop Management encapsulates high fashion and commercial models, celebrity endorsements, licensing, product placement, photographers, make-up artists, hair stylists, interior designers, fashion designers, fashion stylists and full production facilities for stills and digital work. In recent years, they have included Chic Bloggers Management as a full service digital strategy.

Scoop prides itself in being a leader in the industry, by always moving into the future with creative, strategic ideas that not only benefit their talent but also the industry.


Locations: Sydney, Melbourne Divisions: Women, Men, Non-Binary, Curve, Classic, Talent, Creators, Screen

Plus size model agency BELLA Models was founded in 2002 by Chelsea Bonner, a former international size 14 model. Chelsea believed many women sacrifice their health and happiness to fit a manufactured ideal of beauty, and she set about changing that dialogue to redefine beauty and the boundaries placed on fashion models. 

Chelsea’s passion for body positivity and mental health in the industry caught the attention of clients on a global scale and became the mantra of her BELLA tribe. Now an internationally respected agency, BELLA boasts ‘world first’ covers and main fashion editorials for curve models in Sports Illustrated, Women’s Health, Seafolly, Vogue, ELLE, Cosmopolitan and Marie Claire to name a few.

The demand for BELLA’s holistic approach to model management was undeniable and in 2013 the brand launched a talent division, headed by Director Katherine Taylor. Originally from the UK, Katherine’s coveted role as Head Talent Manager saw her cast some of the biggest West End shows of the decade including Oliver, The sound of Music and The Lion King as well as countless TV commercials and TV Series throughout Europe and the UK.

BELLA established their main fashion board in 2015 under the experienced eye of Kerrie Press-May. With an impeccable career spanning more than two decades, Kerrie is highly regarded in the industry for her ability to scout and develop new models. Jacqui Morris and Sara Richardson joined BELLA in 2017, which saw the opening of their Melbourne office. Jacqui brings a wealth of knowledge, experience and an unparalleled sense of humour that has seen her through more than two decades in the industry. Sara has a keen eye for fashion and has booked her models on many high profile styling gigs. 

Kult Australia


Locations: Germany, London, Scandinavia, Sydney Divisions: Women, Men, Non-Binary, Creators

Kult Australia opened the doors to its Sydney offices in 2016 as the most recent addition to Marco Cordes’ Kult Group. The brand dates back to its formative years, in 2001 in Germany, cultivating top male talent poised for sophisticated, global clientele. This recognition enabled the brand to establish a foothold in Europe, further its network into South Africa and eventually launch in Australia under the directorship of David Conway.

David has a ten year track record in both London and Sydney-based roles identifying talent, understanding the unique attributes of each of his models and developing longstanding careers. Kult Models are constantly featured in leading campaigns for Calvin Klein, Gucci, Valentino, Bottega Venetta, Versace, Dior, Louis Vuitton and Givenchy, to name just a few, and can also be seen in major publications.

Kult Australia saw additional potential for the Kult brand to foster female talent and in 2017 opened their books to expand its offering to their clients. Lizzi Leighton-Clark joined the Group with 15 years of scouting, development and model management experience and is Director of Kult Women.

The Kult Australia team continues the 16+ year legacy of the Kult Group, providing their talent a boutique approach to Australian model management as part of a formidable global group of agencies.

Priscillas Model Management


Boutique: Sydney, Melbourne Divisions: Women, Men, Development, Celebrity

Priscillas Model Management is a Sydney-based, family-owned agency that has been fine tuning bright new faces for more than 20 years.

Priscillas represent top international and local female and male models. The agency’s founder, Priscilla Leighton Clark has been quoted “if you aren’t respectful, nice and well presented on a job, you’ll simply stop getting booked.

Doll Wright, head of booking and scouting at Priscillas, with more than a decade of booking experience across Sydney and New York, describes the Priscillas ethos as “very paternal, ethical and respectful. I feel there is a resurgence of not only ‘naturally beautiful’, but strong, intelligent models with personalities.”

WINK Models


Boutique: NSW, VIC, QLD, SA, WA Divisions: Women, Men, Classic, Influencers, Sport/Fitness, Actors, Promotional

WINK Models was founded over a decade ago by entrepreneur and model, Taryn Williams. Since then, the agency has grown to represent over 400 models and actors across Australia. WINK Models has provided Australian models and promotional talent for some of country’s largest companies. They have worked with leading brands including Myer, Target, The Iconic, Samsung, Sephora, and many more.

As an agency they have extensive experience across a broad range of Fashion and Editorial work, TV Commercials, Print Advertising, Runway, Promotional Events and Influencers.

WINK proudly represent Australia’s premiere runway models, swimwear models, sports models, curve and plus-size models, actors and influencers. Their talent is diverse, ranging from 13 – 82 years of age, across numerous specialties including commercial, fashion, sports and fitness, promotional, event and influencer.

WINK admits that genetics plays its part, and they openly champion everybody and every body to ensure their talent comes armed with the intelligence, initiative and enthusiasm to elevate their clients’ brand. The opportunities are endless for you at WINK.

GIANT Management


Location: VIC Divisions: Women, Men, Junior, Creative

Based in Melbourne, with exclusive clients both nationally and internationally, GIANT is regarded as one of the most dynamic modelling agencies in Australia. GIANT is known for its professionalism and top-tier talent, with a reputation for excellence. Having built solid relationships with some of the world’s most recognisable brands and respected modelling agencies, our focus is to be at the forefront of the industry helping mould our models’ futures by providing support, encouragement and one-on-one training wherever necessary.

Established in 1989 with a vision to set a new standard of professionalism for the modelling industry – GIANT continues to cement its position as a leading boutique model management agency in Australia.

Our goal is to build successful, lasting careers for models and creatives, by overseeing every stage of their development. At GIANT, we treat our talent as family. We focus on providing unrivalled support, encouragement and one-on-one training to prepare our models for successful careers in Australia and on the international stage. 

GIANT covers the whole spectrum of model and creative management. Our dedicated and savvy team are uniquely qualified to keep our clients at the forefront of the ever evolving world of modelling, and to ensure their talent are represented to their full potential. 

We work hard to ensure that the quality of our talent and the reputation of our exclusive agency are constantly upheld and continue to earn our position as Australia’s #1 boutique talent agency.

Silverfox Management


Boutique: Sydney, Melbourne, New Zealand Divisions: Classic Women, Classic Men , Icons/Influencers

Times are changing and there’s no better way to break down the stereotype that “all models need to be young” like a model agency that exclusively represents models aged 30 to 80+ years of age. The Co-Founder and Managing Director, Bridgette Warne, is constantly seeking to promote age-positivity within the fashion and beauty industries.

Some quick statistics – 50% of the Australian population is over 37 years old. The wealth of those aged 55+ is growing at a faster rate compared to any other demographic. And, despite the GFC, those aged 65+ control 30% of the total wealth in Australia. Mind blown! 

Silverfox Management understands that brands continue to chase the affections of the young, while simultaneously saying 40 is the new 30, 60 the new 50 or even the new 45. They are actively reinventing the model industry, one silver fox at a time. Their mission is to represent Australia’s most in-demand models; those well-travelled trailblazers, whose beauty and intrigue transcends age. 

Five Twenty Model Management


Boutique: Sydney Divisions: Women, Men

Boutique modelling agency Five Twenty are known for selecting models with unique features who can effortlessly represent global fashion trends.

Five Twenty is one of the top modelling agencies in Sydney because they represent talent who are passionate, professional and of course not too bad on the eyes.

They mainly focus on commercial and editorial work and represent both men and women. Some of their notable clients include Vogue, Fashion Journal and Harpers Bazaar.

Brooklyn Models


Boutique: Melbourne Divisions: Women, Men, Non-Binary, Curve, Classic, Families, Actors, Creatives

Established in 2006 (formerly known as Brazen Models), Brooklyn Models has 15+ years of experience of meeting the needs of their clients, big and small, throughout Australia and overseas.

Brooklyn Models is a boutique agency; clients and their models receive a very hands-on, personalised service and all of the benefits that come with working with a dedicated, capable team. Their models receive training upon joining the agency, before they undertake any model jobs, to ensure they not only meet clients’ expectations on set, though also strive to exceed them.

Brooklyn Models is a progressive agency that adapts to the ever-changing fashion landscape. They’ve built a reputation to become one of the top Australian model agencies through their passion for diversity and inclusivity, which is evident in the beautiful range of talent they represent.

Bump Models


Locations: Australia-wide Divisions: Pregnant, Mother/Child, Father/Child, Real Families, Cheeky (newborn-15 years), Street Cast (Acting, Presenting, Extras)

Bump Models™ launched in 2008 as a niche model agency in Sydney representing talent for fashion and commercial roles. They have evolved to also be renowned as Australia’s ONLY Pregnancy Modelling Agency in the Southern hemisphere. 

Clients can book a variety of Models from High Fashion to Girl Next Door. They work with clients for model and acting roles across fashion, lingerie, fitness, advertising, presenting, editorial, TV, commercials, body doubles, and extras work. Bump Models™ are especially popular for their newborn babies, toddlers, juniors & teens up to 15 years old (they call this division “Cheeky Bumps). Twins and triplets are in demand for regular TV roles, and are open to a vast array of talent with different looks; diverse ethnicity, shapes, sizes, skills, experience, disability – you name it and they’d love to work with you. 

Bump Models™ have had the honour of collaborating directly with International Directors on projects ranging from blockbuster movies, with featured & speaking roles, to high-end international TV commercials. For 13+ years they have built numerous reliable and long-lasting relationships with well-known companies in the creative industry, locally and abroad. Working with real families as opposed to strangers adds a genuine portrayal and natural glow to a production that is extremely difficult to replicate. Bump Models™ have been able to grow immensely over the years to service a unique client base for this reason. 

Bump Models™ are often referred to as “baby gurus”. If you have seen a birthing scene in a show that was filmed in Australia, or perhaps that of a particularly adorable baby in a TV Commercial, it was more than likely produced by them. They are often contacted by other companies for advice on baby related projects and alike, because they have years of experience in the particular field. They actively follow and promote a strict safe working environment for children: Kids Guardian . 

Harvey James Management


Boutique: Hobart, Perth Divisions: Women, Men, Talent, Development , Events

Harvey James Management is a boutique model agency, talent development company & event consultation business headquartered in both Hobart, Tasmania and Perth, Western Australia.

HJM offers models for commercial, editorial, runway, pageant, and promotional work. Since launching in 2016, they have quickly gained a reputation for providing quality models for campaigns. HJM events have provided models with more work than ever, growing the business’ reputation as the go-to solution for training, events, special appearances & models.

As a newcomer to the industry, this is the best place to start. The HJM boutique program is designed to train fresh talent in a modern and relevant environment, focusing on each individual, designing a career around their models’ natural abilities. They offer teachings in presentation and deportment, and also in business and life skills. The forward-thinking modules include social media etiquette, personal branding, pageant training, skin care and management, and fashion photography theory and history.

Bettina Management


Location: Melbourne, Sydney, Perth, Brisbane, Gold Coast Divisions: Baby, Toddler, Child, Teen (3months – 16 years) , Families + Twins

Established in 1992, Bettina Management is an exclusive child talent agency and an industry leader in the placement of talent in TV commercials, TV shows, film and catalogues. Their talent features in fashion parades, musical theatre, mini-series, productions, promotions and events. There is every chance you have seen Bettina talent shine on your TV screens or on billboards in Melbourne, Sydney, Brisbane, Perth or Gold Coast!

Bettina Management represents talent from 3 months to 16 years, and families. They hold complimentary personal interviews to ensure they handpick children of engaging temperament and with unique looks.

Bettina Management pride themselves on developing long-standing relationships with their expansive client list and offer the absolute best exposure for Australian talent. Their distinctive professionalism and prompt service are evident in dealing with parents and clients alike. This has allowed Bettina Management to remain as a pioneer in the dynamic and ever-changing media and entertainment industry.


Location: Adelaide Divisions: Women, Development, Special Bookings

The Models are an Adelaide based model agency born from a desire to see change within the local industry, adopting a fresh attitude by going back to basics to the true definition of the word AGENT. Established in January 2018, The Models runs by a simple philosophy: “By the models. For the models. With the models”. Founded by Rebecca Lawrence and Letitia Fitzpatrick, two women with over 40 years experience between them both as models themselves and as Model Managers, The Models knows what it’s like to be in a model’s shoes as well as what a model expects from agency representation. 

The Models pride themselves on working tirelessly for their models, ensuring every opportunity is presented and offered, being an agency that works for their models, not the other way around. The Models ensure their models are always included in every decision throughout their careers. They offer on-the-job training as they believe this provides a more thorough understanding of the fashion industry, learning through experience. 

The Models openly and actively supports The Model Alliance and its beliefs around model rights, health, safety and full transparency.

Merci Management


Location: Sydney Divisions: Women, International/In Town

*A newcomer to watch. Proudly launched in 2021, Merci Management shows appreciation to the talent that is undiscovered, and excited to be uncovered. Founded by Thomas Gillmann and Alexis Elliot, formerly from a working background with Chic Management, they are both experienced and passionate industry insiders. 

Merci Management is borne from a strong conviction that new and emerging talent deserves a representation that truly reflects the unique nature of every individual entrusted to their care.They acknowledge their talent who are yet to reach their full potential and recognise those who are well established and looking for their next adventure. 

They have been quoted “It is a humbling privilege to represent and mentor talent and one we take personally. 2021 is a year so brimming with promise after the challenging year that’s just passed, so we say merci (thank you) for this bright sparkling new beginning and look forward to taking you on this journey with us as we discover, nurture and elevate the abundance of talent on our shores and beyond.”

Thomas Gillmann has 15 years of international editorial, production, contract negotiation, and talent management experience, with a global eye for identifying exceptional qualities that resonate with the evolving focus on diversity and inclusion that is at the forefront of international talent briefs for editorial and runway in 2021 and beyond. 

The Merci approach is a combination of creative, personalised talent management, that incorporates trust, the highest ethical standards, and a focus on the social values that look to a future of inclusion, diversity, and collaboration.

Pride Models


Locations: Adelaide, Melbourne, Darwin Divisions: Women, Junior (female 5+), Development, Promotional 

Launched in 2008, Pride Models takes an individual and nurturing approach to the management of their talent. The majority of the models they represent work across Melbourne & Adelaide, and in most cases can travel between the two. 

Pride Models understand that ‘new faces’ require a balance between schooling and modelling, so they work with parents and guardians to ensure that modelling doesn’t negatively impact on academic priorities. Pride Models scouting predominantly in Adelaide, Melbourne and Darwin, and have discovered some of the most sought after new faces in the industry today. 


Boutique: Sydney Divisions: Talent Management, Development

THE.talent management is an exclusive management service for established, well-known faces in the entertainment industry. Their in-house media services “THE.media” boasts a management service for brands, publications, media platforms and podcasts. Their model scouts “THE.scout” is a boutique model management service that concentrates on scouting and developing talent for commercials, print advertising and editorial modelling opportunities. 

Where to from here?

You’ve now got the insiders list of the Top 20 Model Agencies in Australia…what are you going to do with all of this knowledge? Nothing because you think you’re not good enough? Oh no. Star this blog as a favourite in your web browser so you can come back and stalk *cough* research some more? Great answer! 

It’s important to note each of the model agencies listed here have different locations, divisions, and requirements for the models they represent. My personal tip…Research what those requirements are BEFORE you apply. 

Don’t be afraid to fail. Be afraid not to try. ~ Michael Jordan.

I hope you found this article helpful and useful. Dreams don’t work unless you do… so work hard, stay safe, and always be courteous.

I wish you the success you work for and deserve!

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Model Agency Sydney

Best Model Agency Sydney

Looking for a model agency Sydney? Look no further! We have compiled a list of the 11 best agencies in the city. These agencies represent some of the most talented and successful models in Sydney. If you are looking to break into the modelling industry, or if you are simply looking for a new modelling agent, these model agency Sydney should be at the top of your list!

1) Royalle Modelling

Royalle Modelling is an Australian-based international talent agency established in 2004 with a reputation for being one of Australia’s most prestigious firms. Royale Modelling has helped companies of all shapes and sizes since it was founded. They are specialists in the field of runway development, including editorial and television models. Their passion, honesty, and vision are what drive their success in the modelling business.

Key Differentiators:

  • Professional staff
  • Passionate and excellent agency
  • International talent agency

Customer’s Review:

Royalle is such a great family to be a part of, the work is professional and enjoyable! with great photographers, quality, and experience!! love them! Jayde Cookson

2) Wink Models

For over a decade, Wink Models has been one of the most prominent agencies in models management. Since its birth in 2009, they have distinguished themselves as outstanding professionals, developing and showcasing world-class models today. Models from Wink have appeared in billboards, television shows, and publications. Wink is still in the business of developing more professional superstars.

  • Diverse talents
  • Over 14 years of experience
  • Dedicated to sourcing and providing the best talent in Australia
Wink models are one of Australia’s finest agencies – they are extremely ethical, caring, professional, and hard-working. Their communication is excellent and I highly recommend them to talent seeking true and honest representation. Margaret o’hara

Viviens, located in Sydney, Australia, comes in second on our list. This company was founded in 1967 and has significantly impacted the modeling industry both locally and internationally. Vivien’s primary goal is to assist rising young stars in their professional growth. The Viviens modeling agency today raises many world-class model talents.

  • First model agency with no school of deportment attached
  • Second longest established agency in the world
  • Internationally recognised

4) Bump Models

Bump Models is a rapidly expanding Australian modeling agency that was founded in 2012. Bump Models has evolved into Australia’s ONLY Family Modeling Agency, working with some of the world’s best-known names in TV, Fashion & Advertising, including Toni Higginbotham Castings, McGregor’s Casting, I4 Casting, Mullinars Ogil. The fact that they’ve maintained their reputation for excellence in their industry, regardless of when they started, is amazing. They also deserve to be on our list of top agencies as a result.

  • Experienced staff
  • Worked with renowned names in different industries
  • Fastest growing Australian modelling agency

5) Edge Models

Edge Models is a renowned modeling and event management agency based in Australia, with an eye for model potential. Edge Models has made them one of the most successful modelling agencies in Australia. Edge Models has the ambition to deliver top-notch services above all others within the field.

Edge Modles was established in 1989 and has a large number of seasoned models on its roster, so they actively seek for new fresh faces. Edge provides everything you need for all campaigns, from boutiques to TV commercials, social media campaigns, runway shows, and bikinies to bridal gowns, among other things.

  • Australia’s leading Commercial Modelling Agency
  • Specialize in Photographic Models, High end Promotional Models and Brand Ambassadors 
  • Hands-on management
The talent is amazing and co-operative, the management team are excellent, professional and easy to work with. Highly recommend Edge for any modelling or promo work. Sebouh Bahadourian

6) Bella Management

Bella Management was established in 2002 and is known for its holistic model management approach in Australia. This business is one of the top Australian exceptional organizations dedicated to redefining beauty and the restrictions on fashion models. They’ve earned a reputation for hiring top names in the modeling business, such as Camilla & Marc, Kirrily Johnston, and Collette Dinnigan.

  • Diverse and holistic approach to model management
  • Australian top-notch agencies
  • Most well-known models, talent, artists, and influencer

7) Covergirl Promotional Models

This business is one of Sydney’s most prominent promotional and fitness modeling agencies since 1992. They deal with a large number of clients and all types of projects. They’ve worked with many stunning fashion models. In fact, they can provide whatever service your functions require as well as the expert and qualified models that your company desires.

  • Provides talented and professional event staffing for marketing campaigns, brand awareness, themed events, and promotions
  • Worked with well-known brands and companies
  • Professional and qualified models

8) Chadwick Models

Many famous models have started their careers with Chadwick Models. In Sydney, Chadwick Models is one of the top-rated modeling agencies. Founded in 1976, Chadwick Models continues to attract the region’s most distinctive people.

9) Bettina Management

Bettina Management is a highly professional and successful agency that does not require a fee for interview like some other childrens talent agencies. They have an excellent reputation within the industry and are known for their placement of children within television, film, and catalogues.

Key Differentiators

  • Interview is free
  • Decades of experience in the industry

Customer Review

Bettina Management is incredibly professional. The communication leading up to castings is so fast and responsive and they are incredibly supportive to the children represented by them. My experience has been amazing so far and we’ve only been represented for two months. Thank you for the amazing opportunities you’ve given my son, as well as the submissions for my daughter. I really look forward to more opportunities in the future Emily Ryan

10) Chic Management

Chic Management represents talent with experience on the covers of international magazines and runways. They specialize in a variety of modelling divisions, including high fashion and commercial work. Chic supports their talent through branding assistance and photographic practice projects.

  • Manages the careers of some of the world’s leading names in modelling
  • Global clients
  • Diverse skill set (brand development, endorsements, PR, brand licensing, publishing, profile building, acting and TV presenting to negotiation and overseeing contracts)

11) Six Wolves

Six Wolves is a unique agency that offers an edgy street casting division, as well as traditional editorial and commercial talent. They have worked with clients in TV, campaigns, and independent projects both in Australia and internationally.

If you want to model, the best modeling agencies in Sydney are listed above. These notable Australian exceptional organizations have made a name for themselves by redefining beauty and restrictions on fashion models. They offer diverse and holistic approaches to model management that work with top names in the modeling business, such as Camilla & Marc, Kirrily Johnston, and Collette Dinnigan. Choose the model agency Sydney that best suits your needs and get started on your modeling career today!

If you want to read more interesting articles, check out these topics below:

  • 8 Best Fine Dining Restaurants in Sydney [2022]
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Frequently Asked Questions

When should u start modelling.

Most models fall in the age range of 16 to 21. Some agencies will take on younger models, but most prefer that their models are at least 16. That said, there is no upper age limit for modeling, though older models may have a harder time finding work because many clients prefer a youthful look.

How much does a model earn in Sydney?

Models in Sydney can earn different amounts depending on their experience, the type of work they do, and the agency they are signed with. However, on average, models in Sydney can expect to earn between $50 and $200 an hour. Some may earn more, while others may earn less. Remember that this is just an average, and earnings can vary greatly depending on the individual.

Can I do modelling as a part time job?

If you’re still studying, work part-time for event companies that organise fashion shows. If there are any commercials being casted, audition for them. Also be sure to attend fashion events where you would see models workingu002du002deven if you don’t get a role, it’s important to gain experience in the industry.

Is it easy to get into modelling?

Modelling is a tough industry that requires tenacity and dedication to succeed. While it may appear glamorous at first, modelling is hard work. The most successful models are passionate about the fashion industry and are determined to make it despite the competition.

What do modeling agencies look for?

Agencies are typically looking for someone who is personable and presentable, rather than solely relying on physical appearance. However, it is still important to be attractive and approachable.

Rachel Tan - FunEmpire

Rachel Tan is the editor at FunEmpire Media Australia. She has over 8 years of experience in the media industry discovering the best local businesses, places and things to do in Australia. From lifestyle, entertainment, food, travel, education and more, Rachel is a trusted source to curate the very best Australia has to offer.

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Australia's Top Models

Home » Modelling Agencies » NSW » Sydney

Top 10 Modelling Agencies in Sydney


Here is our list of some of the best modelling agencies based in Sydney. These modelling agencies come highly recommend with years of experience managing models.

In recent years, there has been an improvement in the Australian modelling industry and the world at large. The modelling agencies has contributed immensely to the modelling industry through their professional service of talent discovery and development. The Top class models you see today are finished products of most reputable and recognized agencies.

However we will be looking at some of these agencies especially the top rated ones in Australia, with emphasis on those situated in Sydney.

Checkout our list of some of the top modelling agencies in Sydney below:

Wink Models

Wink Models has been in operation for over  a decade and has become one of the leading agencies in models management. Since it’s conception in 2009, they have been outstanding in their profession, grooming and showcasing talents who are world class models today. Most models showcased by Wink are billboard, television and magazine ambassadors. Wink has raised so many superstars and are still in the business of bring more to the professional level.

Location:  Sydney New South Wales

Other Locations : Melbourne, Brisbane Adelaide and Perth.

Divisions:  Classic, Youths, Male, Female and Sports.

Top Models:  Alexandra Talifero, Ali Baxter, Amy Pan, Ana Plaksenko, Ashlee Lawrence, Bailey Brown, Angelika Schlothau, etc.

Social : Wink Models

Contact : Wink Models

Viviens picks the second spot on our list as another top modelling agency situated in Sydney, Australia. This agency was established in 1967 and has professionally impacted much in the modelling industry both in Australia and globally. Vivien’s main focus is on young talents career development. Today, many world class model talents are being raised by Vivien modelling agency.

Location:  43 Bay Street, Double Bay NSW 2028, Australia.

Other locations: Melbourne, Brisbane, Perth

Years of Experience:  52 Years

Top Models:  Abi Fox, Ajok, Akira, Alexandra Nikolic, Alessia Piovan, Alex Kelly, Alexandra Tikerpu, Alice Hayward, etc.

Divisions:  Male, Female, Classic and Curves

Social : Viviens

Contact : Viviens

Bella Management

Bella Management was founded in 2002 and known for their holistic approach to model management in Australia. This agency is one  of the Australian top notch agencies, determined to redefine beauty and the embargoes placed on fashion models. They have distinction in managing the careers of leading names in the modelling industry, such as Camilla & Marc, Kirrily Johnston, Collette Dinnigan.

Location:  Suite 7, 35-36 East Esplanade, Manly NSW 2095

Years of Experience:  17 Years

Clients:  Seafolly, Vogue, ELLE, Cosmopolitan and Marie Claire,  etc.

Other Locations: Melbourne, Brisbane

Divisions:  Women, Men, Curve, Editorial, Talent and Influencers

Social : Bella Management

Contact : Bella Management

Covergirl Promotional Models

Covergirl was established in 1992. This agency is one of the top promotional and fitness modelling agency in Sydney, Australia. They manage lots of clients and all manner of projects of any size. They have worked with so many beautiful fashion models. In fact they are capable of providing whatever service your functions needs and also the professional and qualified models wanted by your brand.

Location: Sydney, NSW

Years in Business:  27 years

Clientele :  Mercedes-Benz, Versace, Gucci, Sofitel, Ford, Ladbrokes etc.

Other Locations: Brisbane, Melbourne, Perth, Adelaide

Divisions:  Commercial extras, Editorial, Men, Women.

Top Models:  Katie Marie, Gina, Claudia, Christiania, Sharna etc.

Social : Covergirl Promotional Models

Contact : Covergirl

Royalle Modelling

Established in 2004, is Royalle Modelling, an international talent agency based in Sydney with a reputation for being one of Australia’s most prestige agencies. Royale Modelling has worked with companies of all shapes & sizes since it was founded. They are specialists in discovering and improving

upcoming and established runway models, including editorial and television models. Their success in the Modelling industry, is driven by passion, integrity and vision.

Location:  Tower 2, 201 Sussex St, Sydney, NSW. 2000 Australia

Years of Experience:  15 Years

Clients:  Michael hill, BMW, Anytime Fitness, Francesca, Best*Lens, WELLA, etc.

Top Models:  Melissa Stingley, Marianna Janusova, Anissa Von Busse, Akira Isola, Cynthia Kara, etc.

Divisions:  Male, Female, Editorial , Commercial

Social : Royalle Modelling

Contact : Royalle Modelling

Bump Models

Bump Models is one of the fastest growing Australian modelling agency that came into business in 2012. Bump Models is now known as Australia’s ONLY Family Modelling Agency, working with some of the biggest names in TV, Fashion & Advertising such as Toni Higginbotham Castings, McGregor’s Casting, I4 Casting, Mullinars Ogilvy & Mather, M & C Saatchi, and many more. Their famous professionalism and experience in the modelling field irrespective of when they commenced operations, has been amazing. Therefore they also deserve to be on our list of top agencies.

Location:  205/25 Solent Circuit Baulkham Hills NSW 2153 Australia.

Years of Experience:  7 Years

Clients:  Cosmopolitan, Pregnancy & Birth, Dettol, Szabo, BONDS, Danoz, Best &Less, etc.

Divisions:  Male, Female, Pregnancy, Child, cheeky.

Social : Bump Models

Contact : Bump Models

Edge Models

With a enthusiastic eye for model talent, Edge Models gives hands-on management that has made them one of the leading agencies in the Australia’s modelling industry. Edge Models posses the drive to provide elite services above all others within the industry. EDGE was established in 1989 with a huge number  of experienced models, and they also engage in looking for new fresh faces. For all campaigns, Edge has all it takes to suit your requirements, from boutiques to TV Commercials, Social media campaigns, Runway events, as well as Bikini to bridal, etc.

Location:  Sydney Australia

Years of Experience:  30 Years

Top Models:  Amber, Alley, Alicia, Annelise, Angie, etc.

Social : Edge Models

Contact : Edge Models

AVA Model Management

AVA Model Management is an Australian boutique Models and Talent agency based in Sydney Australia. Since their creation in 1994, they specialize in developing international careers in Australia and worldwide. Over the years AVA has proven their dedication towards the growth of the modelling industry and they look forward to continue to discover the freshest faces in Australia and develop new faces into top models.

Location:  230, Double Bay, NSW, Australia

Top Models:  Zoe M, Ximena G, Wendi L, Vivienne G, etc.

Contact : AVA Model Management

Platform Models

Platform Models was established in 1987 and happens to be an international fashion and commercial model agency situated in Sydney, Australia. Platform Models discovers fresh-faced talents and groom into world class models, such that they are in high demand for editorial, advertising, catalogues, runway, etc. They have deep experience in the business, therefore they are committed to quality, service and integrity.

Location: 505, Level 5, 9 Bronte Road Bondi Junction NSW, 2022

Years of Experience:  32 Years

Divisions:  Male, Female, Future faces, lifestyle.

Top Models:  Christina, Amulya, Akur, Shane, Kelly, Alicia, etc.

Divisions:  Male, Female, Future faces, lifestyle, Commercial.

Social : Platform Models

Contact : Platform Models

Silverfox Management Group

This is an independent, fashion model management agency with models in Sydney, as well as leading international talent on request. Since the year 1998 they came on board, they pride themselves on their professionalism in modelling services. So many fresh faces has been nurtured into supers models and their contribution towards the growth in the industry has been very immensely significant, therefore we can’t afford not to include them in our list.

Location:  The Commons, 20-40 Meagher St, Chippendale NSW 2008

Years of Experience:  21 Years

Top Models:  Alaba Hearne, Adriana Nunez, Alice Scotts, Alicja B, Alyson C, etc

Divisions:  Male, Female, Editorial, Commercial.

Social : Silverfox Management Group

Contact : Silverfox

There is no doubt that the modelling industry has witnessed immense positive changes over they years as a result of promotions especially in this era of social media boom. Nevertheless, there is still need for good agencies or league of modelling professionals by the successful models, to up their performance and remain at the top.

For this reason, we have listed top ten modelling agencies to help models, teens, parents and child talents in accessing a reputable modelling agent.

To discover more about the top model agencies in Sydney,  kindly visit the websites via the links provided in the information above.

Percy Oad

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