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12+ Best Modeling Agencies in Los Angeles [2024]

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Michelle Brannan

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LA producers are the (often unsung) heroes in the entertainment industry. You’ve got your hands full, from finding the right caterer to making sure you have the proper production insurance . And of course, determining the right talent out of all the modeling agencies in Los Angeles is a huge part.

If you’re looking for some support, LÜK Network is here to help. We live to make your lives easier by providing all the tools you need to book and manage talent from the best modeling agencies in Los Angeles–and across the country. 

Table of Contents

Top LA Modeling Agencies

The fashion industry in Los Angeles is teeming with modeling agencies and noteworthy talent. Trying to find and research each one can be a lot of work, so we’re helping you get started with this list of top modeling agencies that the City of Angels has to offer. 

Of course, the agencies listed below aren’t the only agencies you have to choose from. This list is just a sample of some of the top modeling agencies , but if you want access to (many more) connect with LÜK right now.

✨📚 Also LÜK At

  • Best Modeling Agencies in the US
  • Top Modeling Agencies in NYC
  • Best Casting Agencies in NYC
  • Free Shot List Template
  • Top Casting Agencies in Los Angeles
  • Entertainment & Media Statistics to Know

1. Ford Models

Ford Models logo

Ford Models is a renowned modeling agency established in 1946. It has been instrumental in the success of countless models, including Sigrid Agren and Daniel di Tomasso. They help models reach their full potential and expand their global reach with offices in the United States, Europe, and Asia. 

Recently, Ford Models has extended its services to other aspects, such as hair styling, makeup artistry, nail services, styling, set design, prop styling, art direction, and photography.

Address: 9000 Sunset Blvd, West Hollywood, CA 90069

Social: 

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2. IMG Models

IMG logo

Established in 1989, IMG Models has become one of the world’s most influential and powerful modeling agencies. It represents some of the most well-known names in fashion, such as Gigi and Bella Hadid, Ashley Graham, and many more. 

Ten years ago, IMG Models stopped following the modeling world’s standard height, weight, race, age, and other limits to make way for more diverse talent. In addition, they revived their men’s division, suspended in 2007.

Address: 8201 Beverly Blvd Suite 300, Los Angeles, CA 90048

3. LA Model Management

LA Models logo

Founded in 2010, LA Model Management has established itself as a major player in the modeling industry, representing some of the most sought-after models in the world, such as Alexia Bosch, Anna Clara, and Sydney Harper. Thanks to their experienced team, they are devoted to developing the careers of their models and supplying them with the best opportunities and resources in the industry. 

Address: 7700 Sunset Blvd, Los Angeles, CA 90046

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4. Marilyn Agency

Marilyn logo

Established in 1985 in Paris, Marilyn Agency has become one of the most esteemed and influential modeling agencies for people of all genders. They aim to provide models with long-term career opportunities and challenge fashion norms by introducing new, trend-setting styles. 

With branches in Paris, New York, Los Angeles, and other international cities, the agency has collaborated with some of the most renowned names in the fashion industry, including Chanel, Gucci, and Dior. 

Address: 845 Market St #450a, San Francisco, California, 94103, United States

  • Instagram 

5. Natural Models

Natural logo

In 2011, Bradford and Katie H. Willcox created Natural Model Management after seeing a change in the public’s preference for models that represent health and an attainable image for the average woman. Natural Models strives to give models a setting that encourages personal health and encourages them to maintain a healthy weight by exercising, eating healthily, and engaging in activities that foster self-care and love.

Address: 4505 W Jefferson Blvd, Los Angeles, CA 90016

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6. nomad management.

Nomad logo

Since 2001, Nomad Management has been recognized as one of the most respected personal management companies in the fashion industry.  In 2016, supermodel Coco Rocha joined Nomad as an owner and model, bringing with her a team of managers to make Nomad a full-fledged global booking agency for many of their models and talent.  

With decades of experience on the talent, management, and agency sides of the business, Nomad is a well-known name in the business. 

Address: 8335 Sunset Blvd. Suite 325 West Hollywood, CA90069 

Social: Instagram 

7. One Management

One logo

ONE Management is a premier modeling agency that embraces the beauty of diversity. Their models showcase a brand’s narrative and journey to their viewers in person or through various online mediums such as print, social media, and video. One Management boasts an impressive list of successful models like Anabela Belikava, Anyiel Majok, and Bar Refaeli.

Address: 529 Westmount Dr, West Hollywood, CA 90069

Social:  

8. The Industry

The Industry logo

The Industry is a premier women’s modeling agency with locations in New York and Los Angeles. They keep a select roster of models, providing them with personalized service. The Industry is dedicated to discovering new talent and helping their models build successful, long-term careers. 

Some of the most popular models are Gigi Paris, Haylee Stokes, and Anna Briggs. 

Address: 469 S Robertson Blvd, Beverly Hills, CA 90211

Social: Instagram

9. Two Management

2M Management logo

In 2013, Two Management opened its doors in Los Angeles and quickly became the go-to agency for top-tier advertising, catalog, and e-commerce projects. In only two years, it had become the biggest agency for high-profile models on the West Coast. Since then, it has expanded to Barcelona, Berlin, and Copenhagen, making it an international agency with a global presence and a custom boutique management system for its talent.

Address: 9255 Sunset Blvd Suite 407, Los Angeles, CA 90069

VNY logo

VNY is an exclusive New York-based boutique modeling agency specializing in taking little-known models and turning them into superstars. This agency offers a personalized experience to help models develop long-term and successful careers. With an outstanding reputation and wide international connections, VNY takes pride in finding “diamonds in the rough” and equipping them to do well in the cutthroat fashion industry.

Address: 1133 Broadway STE 1516, New York, NY 10010

11. Wilhelmina

Wilhelmina logo

Since its founding in 1967 by Dutch model Wilhelmina Cooper, Wilhelmina Models has established an esteemed reputation as one of the world’s premier talent management agencies. They provide a comprehensive range of model management services for both men and women, fitness models, entertainers, and musicians such as Demi Lovato, Nicki Minaj, Barbie Ferreira, and many more.

Address: 9378 Wilshire Blvd, Beverly Hills, CA 90212

12. Women Management

Women logo

Since opening in New York in 1988, Women Management has strived to be a leader in the model management industry. After 30 years, the Women network has expanded to include offices in Paris, Milan, and Los Angeles, representing some of the most desired fashion talents in the world. 

They have a unique approach to career development, combining creative expression with business sense while still upholding the values of respect, trust, humanity, and social responsibility.

Address: 101 S Robertson Blvd, Los Angeles, CA 90048

Zuri logo

Established in 2008 and highly praised by casting directors and producers, Zuri Agency has been sought after for its young talent. With offices in Los Angeles and New York City, Zuri’s talent has been featured in films, theatrical productions, commercials, and print ads on a global scale. Experienced agents manage each department to give their clients the best opportunities.

Address: 2121 Avenue of the Stars, Suite 800 Los Angeles, CA 90067

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Work With the Best Modeling Agencies in Los Angeles 

Whether you’re a producer or a model, LÜK Network can help put you in touch with the best modeling agencies in LA and beyond. 

To be clear, LÜK Network is not a modeling agency or casting agency. The LÜK Network connects talent with leading creative producers at some of the world’s largest companies and production studios. Think of us as your industry expert, you can set up casting calls virtually or in person, create talent decks, pay talent once the project is finished, and we even provide a personal booking specialist to help along the way (yes, it’s a real person)! 

Plus, our 1099 payroll feature makes it easier than ever to pay talent by consolidating all 1099 freelancers onto a single invoice and taking care of the payments. You also don’t have to worry about payroll taxes, keeping track of tax documents, or taking away taxes from employee wages. With LÜK, you can save up to 40% compared to other payroll methods. And we send 1099-NEC forms to the talent when they meet the IRS criteria. 

So, basically we do it all.

With our in-depth understanding of casting and payment processing, we have created a straightforward, solution-based toolkit to make this part of your job easier.

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TLC Models

Los Angeles Modeling Agency

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Atmosphere Models Los Angeles

There is no better place for ambiance/ atmosphere models than in LA! SoCal is home to the VIPs of the VIPs. TLC Models has been the go-to agency for the biggest events and parties in Los Angeles for 10 years.

Atmosphere models are hired by venues, corporations, event planners, hospitality companies, and individuals to enhance their experiences. These female and male models are trained to fit into your event, no matter what it may be, and interact with guests by making conversation and being friendly. T he best part, no one ever needs to know they are hired!  Contact TLC Models to see how your experience can benefit from atmosphere models.

TLC Models works closely with our clients to understand their needs so that we can strategically source and recruit the best talent available for each and every event, small or large, simple or complex. This is even MORE IMPORTANT when booking models for atmosphere because personalities are essential to pairing.

Restaurant owner with an event and want the place to look hot?

Opening a new bar or hotel and need to have striking people inside your place? Corporate executive throwing an event and need eye-catching attendees to add that WOW factor?

Planning a bachelor party with a group of dudes and no idea what to do?

TLC Models is here!

We have flown our atmosphere & influencer models all over the world for events including Oktoberfest, CANNES Film Festival, Kentucky Derby, Paris Air Show, World Cup, Tomorrowland, Sundance Film Festival, and many more.

Atmosphere models are hired for a wide range of needs that people often don’t even think about. In Los Angeles, TLC Models has booked atmosphere models and influencers for but not limited to:

  • Grand Openings
  • Seat Fillers
  • Award Ceremonies
  • Experiential Marketing
  • Bachelor & Bachelorette Parties
  • Holiday parties
  • Draft Parties
  • Sporting Events & Games (Super Bowl, Formula 1, Masters, Stanley Cup…)
  • International and Domestic Travel
  • Corporate Events & Outings
  • Music Festivals
  • Exclusive Experiences

Event & Promotional Models Los Angeles

Across the nation, we provide the highest caliber talent to ensure your marketing event is a success. Los Angeles is one of our HOT SPOTS! Red carpets, boat shows, auto shows, VIP events… it is HERE.

What will make your brand standout? TLC MODELS works with our clients from the beginning to the end of each event. Whether you need help planning or just need models, we take each event very seriously. Understanding the client needs allows us to strategically place the best talent with the right brands and clients. Large or small, simple or complex, your brand and event is important to us. We promise to work vigorously to make each booking a victory.

TLC Models has experience booking anywhere from 1 to 150+ models for a single event. No matter how big or small, we will staff your event and eliminate that extra stress from you. We have been a trusted event staffing agency for 10 years.

Our database includes a wide range of staff that is not all live on the website so please contact us with questions. TLC Model’s provides talent in Los Angeles and the Southern California area for the below.

  • BRAND AMBASSADORS
  • PROMO MODELS
  • CONFERENCE STAFF
  • TRADE SHOW STAFF
  • PRODUCT SPECIALISTS
  • EVENT MANAGERS
  • PRODUCT DEMONSTRATORS
  • atmosphere/ vip models
  • DJS AND EMCEES
  • COSTUME CHARACTERS
  • BILINGUAL / TRILingual BRAND AMBASSADORS
  • EVENT HOSTS AND HOSTESSES
  • directional models
  • Look-a-likes
  • influencers

Trade Show Models Los Angeles

Welcome To TLC MODELS Trade Show Staffing Los Angeles. If you are an exhibitor or vendor trying to find staff for your trade show/ convention in Los Angeles/ Anaheim, you are in the right place. TLC Models has been supplying models for trade shows in the LA area since 2013 with enormous success. Hiring a trade show hostess or promo model will not only mean larger crowds at your booth, but also more leads for your sales team. You spend a lot of time and money planning these important events, let us take some of that stress with professional, trained, and friendly local staff. Male and female talent is available to work as booth staff, hostess, greeters, directional models, food and beverage staff, product demonstrators, bilingual/ trilingual translators, costume characters, and much more.

Our Los Angeles trade show hostesses are equipped with the expertise to quickly turn your booth into the talk of the trade show. Our trade show models and brand ambassadors have experience working small and large shows, qualifying trade show leads, assisting in the sales process, and learning product material.

Contact TLC Models and one of our agents will walk you through our booking process and recommend the perfect Los Angeles trade show models to meet your event staffing needs.

If you already know what you are looking for, please search our Los Angeles database here. Please note that not all of our talent are live on the site so if you cannot find a look or model, contact us and we will find your perfect fit.

SPOT US HERE! SOCAL 2023

TRAVEL ADVENTURE SHOW -  https://travelshows.com/shows/los-angeles/

L.A. Auto Show -  https://laautoshow.com

E3 Expo -  https://www.gamesindustry.biz/pax-organiser-reedpop-to-run-e3-2023

AnimeExpo -  https://www.anime-expo.org

Los Angeles Boat Show -  https://www.losangelesboatshow.com

BUILD EXPO -  http://buildexpousa.com/los-angeles-build-expo/

EXPO WEST. -  https://www.expowest.com/en/home.html

NAMM -  https://ww1.namm.org/thenammshow/2023/exhibit

IME -  https://www.imengineeringwest.com/en/home.html

Glamping Show -  https://www.glampingshow.us/

Burning Man –  https://burningman.org/event/

WrestleMania –  https://www.wwe.com/shows/wrestlemania/article/wrestlemania-39-coming-to-sofi-stadium-in-los-angeles-in-april-2023

Rose Bowl -  https://www.rosebowlstadium.com/events/details/233/rose-bowl-game

Coachella –  https://www.coachella.com

Stagecoach –  https://www.stagecoachfestival.com

US Open -  https://www.usopen.com

Our Experience

6800 trade shows

9600 events

5200 promotions

6300 photo shoots

2500 castings

10000 atmosphere gigs

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GENETIC MODELS MANAGEMENT

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At Inc Models, we believe that the key to success in the modeling industry is all about building strong and enduring relationships with our models, clients, and industry professionals in  Los Angeles . We work closely with our models in  LA  to help them achieve their goals and dreams, and we provide them with the tools, resources, and support they need to succeed in the highly competitive modeling industry in  Los Angeles .

Inc Models is an international modeling agency that represents the highest quality of female and male models in Los Angeles . we are a group of bookers with strong experience across the local market which is deeply rooted in our team’s long-term involvement in the local fashion and entertainment industries. United States It is one of the countries in the world that are so fashionable for its culture and the beauty of its people. There are many fashion shows and often runways for designers to promote their new seasonal clothes. The country brings hundreds of top fashion brands and designers. Inc Models supports you on your way. As an international modeling agency, we offer you knowledge about modeling and the best models locally.

Casting help and planning

We represent a diverse range of models, including both male and female models of all ages, backgrounds, and experience levels in  Los Angeles . Our models are carefully selected based on their unique qualities, and we work tirelessly to help them build successful and rewarding careers in the modeling industry.

✓ via e-mail:  [email protected]   ✓ Models for advertising productions & Co. ✓ Influencer Marketing & Relations. ✓ Fashion show and casting. ✓ Support campaigns.

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Adequate modeling agency in Los Angeles

Inc Models is an exclusive modeling agency founded in 2020 by the international advertising group  Curtis Times Company , which collaborates with a wide network of clients for fittings, showrooms, catwalks and commercial productions.  It is the first and most powerful modeling agency based in Los Angeles which is well-connected with major luxury brands in Italy, France and London. We offer both our clients and our models a competent and highly professional service, based on our extensive experience in the field of fashion. Respectful, careful and considerate handling of our models comes naturally to us. Due to our efficient management and dedicated attitude, the company is growing exponentially.

Fashion To Next Level

Celebrity models agency in los angeles.

Inc Models provides a highly personalized approach to developing and managing  modeling talent in Los Angeles  and the world. The agency sets itself apart from its peers by staying small and promoting its models through select fashion shows, editorial posts, and ad campaigns. Official models work with many of the most influential photographers, casting directors, stylists, magazines and fashion houses in the global fashion industry.

Gianni Versace: the story of the designer who founded Versace

What are the swimsuit trends for 2024, coco chanel: her story, biography and influence on fashion, how difficult is it to get the hermès birkin bag all about the waiting list and prices, eco friendly: what it is and how to be eco friendly, curvy body: complete guide on how to dress, contact us today & start your campagnie..

Contact us: [email protected]

Inc Models Agency Worldwide

INC Models Worldwide

INC Models looking for new models and new faces that meet the requirements of our clients. Furthermore it is our goal, to always content our customers to 100% by taking our work very seriously.

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T: +(505) 7794-9286 E: [email protected]

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Gigi Hadid | Vogue World Paris 2024

Gabbriette | Marc Jacobs S/S 2024

Hari Nef | Apartamento S/S 2024

Rolf | Re-Edition S/S 2024

Maty | Versace La Vacanza 2024

He Cong | Saint Laurent Summer 2024

Paloma | M Le Monde May 2024

Alex Consani | Document Journal S/S 2024

He Cong | Harper's Bazaar Italia April 2024

Jill Kortleve | HommeGirls Volume 11

Gigi Hadid | Miu Miu Matelassé 2024

Bibi Breslin | M Le Monde April 2024

Litay | Balenciaga Eyewear S/S 2024

Alice McGrath & Nayonikaa Shetty | Dior Pre-Fall 2024

Kristen McMenamy | V Spring 2024

Precious Lee | Dazed S/S 2024

Georgia Palmer | Roberta Einer S/S 2024

Georgia Palmer | Roberta Einer S/S 2024

Gabbriette | Marc Jacobs S/S 2024

Eliseu | Numero S/S 2024

Gabbriette | The Attico Bags Collection F/W 2024

Gabbriette | The Attico Bags Collection F/W 2024

Alice McGrath | Miu Miu Upcycled Collection 2024

Alice McGrath | Miu Miu Upcycled Collection 2024

Alton Mason | Dolce & Gabbana Beauty 2024

Alton Mason | Dolce & Gabbana Beauty 2024

Vinnie Hacker | V Spring 2024

Vinnie Hacker | V Spring 2024

Aweng Chuol | Dry Clean Only S/S 2024

Aweng Chuol | Dry Clean Only S/S 2024

Tess McMillan | ELLE UK June 2024

Tess McMillan | ELLE UK June 2024

Rolf | Re-Edition S/S 2024

Kerolyn Soares | Family Style S/S 2024

Hana Jirickova | Harper's Bazaar France May 2024

Hana Jirickova | Harper's Bazaar France May 2024

Paloma | Vogue Brasil May 2024

Paloma | Vogue Brasil May 2024

Aheem Sosa | Self Service S/S 2024

Aheem Sosa | Self Service S/S 2024

He Cong | Saint Laurent Summer 2024

Sherry Shi | Vogue Spain May 2024

Iris Law | Versace Eyewear 2024

Iris Law | Versace Eyewear 2024

Julia Van Os | Harper's Bazaar Germany May 2024

Julia Van Os | Harper's Bazaar Germany May 2024

Africa Garcia | Vogue Greece May 2024

Africa Garcia | Vogue Greece May 2024

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At dtla talent, we're more than just a talent agency; we're a bridge between raw talent and real opportunities. nestled in the heart of the dynamic downtown arts scene, we specialize in discovering, nurturing, and promoting the next generation of performers and creatives. our mission is to empower artists and professionals across the entertainment industry, enabling them to achieve their full potential. with a commitment to diversity, creativity, and innovation, we offer personalized management services designed to elevate careers to the next level..

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Top 10 Modeling Agencies in Los Angeles (2024 Picks!)

When trying to create a name for yourself in the modeling industry, beyond having an epic modeling headshot , one of the main questions you will hear is “Are you represented by an agent?”

As annoying as this question may be in the twenty-first century, being backed by a reputable modeling agency is practically like having a blue checkmark of verification on your career.

The art of agency hunting, however, has been somewhat lost as with social media and everyone’s ability to create their own content the importance of a good agency can sometimes be overshadowed.

Finding the perfect agency can be a daunting task, especially if you’re just getting started. So, we have compiled a list of the top 10 modelings agencies in Los Angeles to take the guesswork out of your agent search. Let’s get to it!

Top 10 Modeling Agencies in Los Angeles (2024 Picks!)

IZMA Entertainment

Zarzar modeling agency, elite model management , vision models la, ford models, omg model management , bella agency.

IZMA Entertainment is one of the leading Modeling Agencies in Los Angeles

Izma provides designers, photographers, directors, casting directors, advertisers, designers, and marketers across the globe with the highest caliber of talent of all genders and orientations.

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In addition, they provide friendly, reliable, and attractive promotional staff for events nationwide, promoting brands such as Coca-Cola, Macy’s Stores, and Red Bull.

Their agency maintains a 5-star rating on Google with models praising their exemplary staff.

1902 S Palm Grove Ave, Los Angeles, CA 90016, United States

https://www.izmaentertainment.com/

+1 323-658-8382

IMG Models

Known for its diverse client roster, IMG Models is an international leader in talent discovery and model management. Their greatest strength is their dedication to their clients.

They stand out in a business where volatility is the norm thanks to the stability and depth of its management team, who have shaped the careers of newcomers and superstars alike since the early 1990s.

Their agency maintains a 4.7-star rating on Google for their professionalism and kind staff.

8201 Beverly Blvd Suite 300, Los Angeles, CA 90048, United States

https://www.imgmodels.com/los-angeles/home

+1 310-550-3405

ZARZAR Modeling Agency

ZARZAR MODELS is one of the top modeling agencies for women in the United States representing models in print editorials, high fashion runway, film, television commercials, and promotions.

Among the major fashion cities and counties represented by the agency are Los Angeles, Toronto, Beverly Hills, Milan, Hollywood, Sao Paulo, Orange County Southern California, San Diego, San Francisco, Las Vegas, Miami, Phoenix, New York, London, Tokyo, and Paris.

Through its global modeling and fashion network, the agency recruits and represents models all over the world.

Their agency maintains a 4.6-star rating on Google for their professionalism and positive attitude.

515 Flower St, Los Angeles, CA 90071, United States

https://zarzarmodels.com/

LA Models

LA Models is the largest modeling agency on the West Coast as a result of Heinz Holba’s efforts to encourage models from around the world to come to California.

He’s started his mission over 29 years ago after falling in love with California’s natural locations (beach, desert, mountains). He believed they are all assets for photoshoots due to their healthy, elegant appearance.

Gizele Oliveira (Victoria’s Secret), Nyadhuor Deng (Nike), and Michael Yerger (Calvin Klein) are also LA Models clients, as is actor-musician Gabriette Bechtel (“I’m With the Band: Nasty Cherry” on Netflix).

Their agency maintains a 4.3-star rating on Google for their supportive staff and responsive team.

Elite Model Management 

Elite Model Management has produced Supermodels such as Linda Evangelista, Naomi Campbell, Cindy Crawford, Uma Thurman, and  Gisele Bündchen. Elite is all about empowering their models and the promotion of a diverse clientele. They have established careers on a holistic level and have set lots of trends within the industry. 

Their agency maintains a 4.4-star rating on Google.

518 north la cienega blvd. West Hollywood, CA 90048

https://elitemodel.com/-/losangeles/models/women

(310) 274-9395

Vision Models LA

Vision Models is a boutique style agency that has dedicated itself to discovering and molding fresh, new talent in the U.S.

They represent both men and women but focus on guiding each individual model on their own career path within the industry.

They have worked hard to build up strong, durable client relationships for the betterment of the models that they sign. 

Their agency maintains a 4.5-star rating on Google and are said to have a very professionally run office.

8631 Washington Blvd. Culver City, CA 90232

https://www.visionlosangeles.com/

(310) 733-4440

Wilhelmina

Wilhelmina Models is one of the most distinguished talent management agencies in the world. They provide a wide range of representation for women and men on multiple career paths from fitness models, entertainers, and musicians.

They have cultivated long standing relationships with hundreds of local model management firms as to better nurture the next generation of talent. 

Their agency maintains a 4.5-star rating on Google and remains one of the top modeling agencies in the world. 

9378 Wilshire Blvd., Suite 310. Beverly Hills, CA 90212

https://www.wilhelmina.com/

(310) 601-2530 (women)

Ford Models

Ford Models is an agency that represents diversity, not just in the models that they sign but also in the fields of talent that span across the modeling industry such as hair stylists, photographers, makeup artists, manicurists, stylists, and of course designers. They have more than made their mark on the global industry.

Their agency maintains a 4.5-star rating on Google. 

9800 Wilshire Blvd #113, Beverly Hills, CA 90212

https://www.fordmodels.com/city/division/los%20angeles?filter=women

(310) 276-8100

OMG Model Management 

OMG Model Management has made a profound impact on the modeling industry with their knowledge of the industry from within.

You will find the agents at OMG have past experience in modeling themselves which provides a unique perspective as they go on to manage up-and-coming models.

With this firsthand experience, they can better aid in the navigation of their client’s professional careers. 

6671 Sunset Blvd #1509, Los Angeles, CA 90028

http://dev.omgmodelmanagement.com/  

(310) 601-4263

Bella Agency

Bella Agency has, for over 50 years, has a team with substantive experience in both the fashion and lifestyle divisions that they have created within their agency.

With their creative drive they have proudly developed a personalized approach to working with all of the models that they sign with their agency. 

Their agency maintains a 4.3-star rating on Google.

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Transit Expert Jarrett Walker has Advice for Los Angeles

Jarrett Walker talks choice riders, all-door boarding, bus lanes, BRT, and making the bus system more legible

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4:11 PM PDT on May 14, 2024

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Jarrett Walker – photo by Joe Linton/Streetsblog

Streetsblog caught up with Jarrett Walker during his recent visit to Southern California.

Walker's name is familiar to many Streetsblog readers. He and his firm, Jarrett Walker and Associates , are the strategists behind of numerous successful bus network redesigns, which inspired Metro's NextGen bus service retool.

Walker is the author of the book Human Transit , long an invaluable resource for anyone interested in making transit work. In language accessible to non-experts, Walker explains frequency, coverage, trade-offs, technology, and much more. One of his key tenets is "frequency is freedom." Frequent buses provide the most useful service, and correlate to higher ridership.

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Earlier this year, Island Press published the revised edition of Human Transit . Read Streetsblog USA's Walker interview commemorating the new edition.

This interview took place in person in downtown L.A. in April. It has been lightly edited for readability.

SBLA: Could you share your take on choice vs. captive riders? I am a fan of your advice to transit agencies that choice/captive is a myth, and instead “focus on the middle 90 percent.” What’s wrong with the choice / captive dichotomy?

Jarrett Walker: For many decades - most of my career - transportation professionals have talked about there being something called a “choice rider”: someone who has a car and chooses to use transit instead of using their car. And the opposite of a choice rider is a “dependent rider,” or to use an even worse word... a “captive rider”: someone who is presumed to not have a choice about using transit.

The idea that the population can be absolutely divided into these two categories is something that actually goes back to very primitive transportation models from many decades ago, before they had the CPU necessary to do sophisticated modeling. But it has stuck in the popular consciousness that there is this thing called a choice rider - and because that’s the person who is making choices, that’s the person that transit should be focusing on.

I am here to say that all of that is nonsense.

Almost everyone has some reasons not to drive. Plenty of people who own cars - people like me - don’t like driving. [They] dislike the danger, the stress. Many people own unreliable cars they would rather not rely on.

Then there are many people who don’t own cars but who do have some options - who can get rides with family and friends, and find other ways to arrange their transportation.

The point is that almost everyone is in the middle. Sort of choice and sort of captive. And the people we are most likely to attract onto transit are very definitely in the middle. They’re people who may not have a reliable car at home, but nevertheless we still have to earn their business by providing a useful service. By useful, I mean something that takes them where they’re going in an amount of time they have in their day.

In many cases, the focus on the choice rider has led us away from that. It has led us into an obsession with what kind of transit service relatively elite people will respond to.

I think that’s a dead end because there aren’t enough of those elite people to really matter. What we really need to do is focus on what I like to call the “middle 90 percent,” who are not elite in their tastes - who do want something that’s decent, who want something that’s a good use of their time, who will use the service if it’s useful to them.

Let’s get your take on some things that Southern California is doing to help make transit more effective.

Metro and the city have done about thirty lane-miles of new bus lanes in the last half-decade. I think they’re great, though some drivers park in them, so they’re not as effective as they might be. What’s your take on bus lanes?

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Bus lanes that are operating with the flow of traffic and that have a row of parked cars to the right of them are always going to experience all kinds of friction associated with cars turning, cars going in and out of those parking spaces.

There is also always the option of a proper median busway such as San Francisco has built on Van Ness Avenue. That’s pretty much the best example in California of a really high-functioning median busway.

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That was a six lane arterial; it had three traffic lanes in each direction and parking lanes. Slightly wider than your average Los Angeles boulevard, but there are plenty of Los Angeles boulevards that are that wide.

Center-running BRT [Bus Rapid Transit] is great. Although you have to cross the street to it from either side, you’re going to have to cross the street anyway to complete a round trip. Median operation just has no interference with parallel traffic at all, so it’s much more reliable.

I think L.A. is going to have to think about center-running - at least for some of your wider boulevards.

Downtown, where I’ve been staying, I’ve been surprised to see a pattern of the buses still being spread out across almost every north-south street. What many other cities have done in that situation is to do the very difficult political work of choosing a pair of north-south streets to put all the buses on. Create double-width bus lanes there that flush huge amounts of buses through.

A double-width bus lane has three times the capacity of a single-width bus lane. So it’s a very efficient way to move large numbers of buses through.

Of course it’s an enormous difficult decision. But Portland did this in 1978 and Minneapolis did this in 2007 - created those double-width bus lanes that were contraflow - that is to say you did not have traffic flowing in the same direction by and large - and, as a result, quite nicely protected from traffic and with the ability to move lots of buses through.

I’ve been going back and forth to El Monte so I’ve been on the J Line and the Silver Streak. The process of getting into downtown, it’s multiple turns to get into the Grand Olive couplet and then not really having much priority there.

I wish there had been a more courageous effort to really - and I have to admit I don’t know the history, maybe there was a courageous effort - but I wish there had been an effort to pick the street that transit would really focus on and then get transit right there.

How about all door boarding? It’s something Metro has piloted , and it’s actually in this year’s budget to expand.

It’s normal. San Francisco has done it. There’s nothing different about San Francisco that should lead you to believe you’d get different outcomes here. The debate is over in San Francisco; it was done years ago - several years ago.

How proven is it for speeding up boarding?

They saved a lot of time. A lot of time. You can contact them and get the actual information, but they save a lot of dwell time. With a TAP card you should be able to board all doors everywhere. It’s an enormous waste of time to bring people all in through one door.

It’s been frustrating that many Metro bus lane/BRT projects experience long delays. Any tips on getting quick-build bus projects built quickly?

Van Ness was certainly not quick-build. San Francisco does a lot of branding around the number 49 - the 49ers and all that. As it turns out, it was 49 years from the adoption of the Transit First ordinance in 1973 to actually fix Van Ness, right outside of city hall - the city supervisors have a view of it - in 2022.

It took 49 years for them to finally open that lane.

Part of the problem, of course, is that center-running BRT is a big capital project. Side bus lanes do not have to be massive capital projects; it’s just some paint and some signs and maybe some curb. It’s a more gentle shift in the operations of the street.

So obviously the whole world is jumping up and down and applauding the passage of Measure HLA here. I am assuming now we’re going to see those sorts of informal bus lanes all over the place now. I certainly hope so.

But I think you’ll find that side bus lanes are a good start, but that, at some point, you may still want to look at proper center-running to really get the BRT effect.

Any other suggestions for L.A. transit? If you were in charge here, what sort of changes would you make?

I think you have the potential to have one of the simplest and most legible transit systems anywhere, because you’re a city of big long boulevards that the buses mostly follow.

You really want to encourage the attitude that the bus is an intrinsic part of the street. If you’re in West Hollywood, you should be able to just say “yeah - take La Cienega down to Venice, hang a right and go out.” Those are the driving directions, but those should also be the transit directions. It should be that simple. There’s La Cienega so there’s a La Cienega bus. There’s Venice Boulevard so there’s a Venice Boulevard bus, and it’s that easy.

I think Metro could go further in making the system that legible.

But it’s already certainly much improved. I first arrived in this region as an undergraduate in 1980 in Claremont. It was nearly a complete wasteland of transit at that time. Obviously in all these years I’ve seen a lot of improvement.

I still think that there are lots of possibilities for making the bus feel like a more intrinsic part of each major street it operates on, rather than a thing that happens on the street. So I think there’s some potential there.

For more Jarrett Walker, watch the video of his April 18 talk at UCLA's Institute for Transportation Studies .

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Friday’s headlines.

modelling agencies los angeles

Metro Committee Approves $225M Cost Overrun for Westside Subway Section 1 Construction

Wilshire subway 4-mile extension section 1 (Western to La Cienega) budget swells from from $3.14B to $3.35B. Section construction is 91 percent done, now anticipated to open fall 2025

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Thursday’s Headlines

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Wednesday’s Headlines

modelling agencies los angeles

Watch CBS News

COVID "likely growing" in D.C. and 12 states, CDC estimates

By Alexander Tin

Edited By Paula Cohen

May 17, 2024 / 1:24 PM EDT / CBS News

COVID-19 infections are now likely growing in at least 12 states and the District of Columbia, the Centers for Disease Control and Prevention estimated Friday, as health authorities are watching for signs the virus might be starting to accelerate again after a springtime lull.

Based on data analyzed by the agency from emergency department visits , CDC modeling suggests COVID-19 infections are increasing in Alaska, Arizona, California, Washington D.C., Florida, Georgia, Hawaii, Minnesota, Nevada, New Jersey, Oregon, Texas and Washington state.

cdc-covid-map.jpg

The uptick comes as nearly all parts of the country remain at "low" or "minimal" levels of so-called "respiratory illness activity" under the CDC's benchmarks , similar to previous years' slowdowns in COVID-19's spread over the spring and early summer.

An average of 0.3% of emergency room patients through May 10 were diagnosed with COVID-19 nationwide, far below last summer's peak at nearly 3% in late August. Reported COVID-19 cases in nursing homes also remain close to record lows nationwide.

Preliminary data from the CDC's COVID-19 wastewater surveillance also estimates that levels of the virus remain "minimal" nationwide, though virus levels appear to be trending up in sewersheds from the West.

The dominant strains of the virus circulating at the moment are known as KP.2 and KP.1.1, informally nicknamed the "FLiRT" variants . Health officials have said the two strains are closely related to the JN.1 variant from this past winter's wave, apart from two minor changes that might be enabling them to spread.

A CDC spokesperson said on May 10 that the agency does not think the variants are "causing an increase in infections as transmission of SARS-CoV-2 is low."

"Based on current data there are no indicators that KP.2 would cause more severe illness than other strains. CDC will continue to monitor community transmission of the virus and how vaccines perform against this strain," the spokesperson had said.

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Alexander Tin is a digital reporter for CBS News based in the Washington, D.C. bureau. He covers the Biden administration's public health agencies, including the federal response to infectious disease outbreaks like COVID-19.

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Civil | Construction | Nuclear

modelling agencies los angeles

A Message from Dr. Barber

Join us in welcoming our new department chair – dr. tong qiu.

Dear colleagues and friends of the Department of Civil & Environmental Engineering at the University of Utah,

I’m pleased to share that after an extensive national search, Dr. Tong Qiu has accepted our offer to lead as our department chair, beginning July 1. Dr. Qiu is currently a professor of Civil Engineering at Penn State University where he has risen through the ranks since 2010. Professor Qiu boasts an impressive array of professional achievements, both in academia and industry. An ASCE Fellow, he possesses the precise blend of skills, personality, and vision needed to elevate our department’s atmosphere and foster excellence in both education and research. We are excited to welcome and support him as he steps into this important leadership role.

Dr. Qiu’s doctoral studies in Civil Engineering were completed at the University of California – Los Angeles. He is a very active researcher who incorporates leading technology which results in real engineering products. His research spans a broad spectrum, from theoretical explorations to hands-on experimentation, encompassing soil dynamics, fluid mechanics in porous materials, and the modeling of geological systems. Dr. Qiu also harnesses the power of artificial intelligence to address various geotechnical engineering challenges. His work receives support from a diverse range of funding sources, including federal agencies like NSF, FHWA, DOS, FRA, and SERDP, state entities such as PennDOT and the State Police, as well as private sector partners like Google, Tensar International Corporation, Alpine Equipment LLC, and Mission Critical Solutions, in addition to backing from DOT University Transportation Centers. The University of Utah is the perfect fit for his continued career growth.

It’s been my honor to serve as Department Chair for the past 11 years. I would like to take this opportunity to thank everyone for their support over that time. Just a few of my privileges have included recruiting a number of excellent faculty members and seeing the growth of our department , both in the quality of education we provide our students as well as the caliber and capability of our excellent faculty and staff. I look forward to continuing as a professor in the department striving to contribute to our collective success, including offering support to Dr. Qiu as he steers our department forward.

Please join me in extending a warm welcome to Dr. Qiu and in providing him with our unwavering support as he assumes leadership.

Warm regards,

Dr. Michael Barber

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PhD Student Proposes Vision for the Future of Engineering in Utah

Mina Golazad, Construction Engineering PhD student, has been awarded second place in the ASCE Utah Younger Member Forum Scholarship program for her vision of engineering in the future state. Mina’s response to the prompt, “Be Future Ready,” garnered recognition from the ASCE Utah Younger Member Forum. This year’s prompt challenged participants to envision the challenges […]

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$1M DOE Grant for Advanced Nuclear Energy Research

Dr. Peter Zhu’s team Plays Key Role in Securing $1M DOE Grant for Advanced Nuclear Energy Research We are thrilled to announce that Dr. Peter Zhu, Assistant Professor of Civil and Environmental Engineering, and his lab have been collaborating with a team at the University of Illinois on a proposal that has just been awarded […]

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Research at the U is Building Better Utah Infrastructure

Dr. Pedro Romero Honored with Friend of Industry Award at the 2024 Utah Asphalt Conference The Utah Asphalt Paving Association—the driving force behind our road infrastructure—recently hosted the 2024 Utah Asphalt Conference from February 27 to 28. Recognized as the premier asphalt-related event in the state, the conference brought together the industry’s best minds, including […]

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Dr. Cathy Liu Earns Prestigious Educator Award

CvEEN Professor Earns 2023 Outstanding Educator Award The Institute of Transportation Engineers (ITE) is a global organization dedicated to improving transportation systems and creating smarter, more livable communities. Within this vast network, the Mountain District ITE represents the U.S.’s mountain states and recognizes outstanding educators in the field. Dr. Cathy Liu has been honored with […]

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