business development plan template ppt

13 Free Business Plan Powerpoint Templates To Get Now

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By Iveta Pavlova

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4 years ago

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Are you looking for business plan PowerPoint templates to grab right away and blow your audience away? In this selection, we’ve gathered 12 modern and completely free business plan PowerPoint templates designed according to the latest trends . The templates include everything you need in order to impress your potential partners with your business planning. They are easily editable, certainly memorable, and completely free to download.

You may also be interested in The Best Free PowerPoint Templates to Download in 2022

1. Strategic Business Free Powerpoint Template

An attractive template for Powerpoint made to help you present your business plan and strategies. The template comes with 25 handy slides that can be edited according to your needs. Plus, you have over a hundred business icons and high-quality vector graphics to depict your concepts and ideas.

• 25 different slides
• PPT file format
• 16:9 aspect ratio
• 100 business icons and high-quality vector graphics

2. Voodoo 2.5 Free Powerpoint Template with Animations

• 10 slides in the free version: 5 presentation slides and 5 infographic slides
• a modern, clean business design with smooth animations
• fully editable graphic elements and free fonts
• includes a dark version, as well

3. Investment Business Plan Template for Google Slides & Powerpoint

A minimalist business plan Powerpoint template made in a modern style and a classy grayscale color theme. The template includes 30 different slides with super useful layouts. Pretty much, you’ve got all you need to present your business overview, market analysis and competition, marketing, management, operating, and financial plans, and more.

• 30 different slides for various purposes
• 16:9 widescreen format
• compatible with PowerPoint and Google Slides
• graphics, maps, and over 1000 icons
• attribution is required (in the final slide)

4. Insurance Business Plan Template for Google Slides & Powerpoint

A business plan presentation template is available with versions for PowerPoint and Google Slides. This template is made in a modern corporate style and is suitable for serious topics. With 30 different templates and customizable assets, you can easily include your business overview, present your sales, management, and financial plans, and more.

• 30 slides in a modern corporate style
• PowerPoint and Google Slides compatibility
• graphics, maps, and 1000+ icons for customization

5. Clean Corporate Biz Free Powerpoint Template

A clean Powerpoint template with 10 different slides for professional business presentations. In this short template, you will find all you need to present your business objectives, business plan, key features, and more. Loaded with useful graphs and charts, you will easily visualize your data, as well.

• 10 unique slides with a corporate feel
• 16:9 widescreen layout
• includes charts, graphs, maps, and more

6. A Free PowerPoint Template “Investor”

• a professional corporate design
• 15 free slides in 16:9 widescreen aspect ratio

7. Marketing Plan Free Powerpoint Template

A tastefully prepared business-themed presentation template for Powerpoint in a blue-and-green color scheme. This template is available in two aspect ratios: 4:3 and 16:9. It also contains useful data visualization tools like charts, graphs, tables, and more.

• 26 business-themed slides
• 4:3 and 16:9 aspect ratios
• includes tables, flowcharts, graphs, and more

8. Business Idea Free Powerpoint Template

A rich business plan template consisting of 31 unique and useful slides. The design is available in 27 color schemes, so you can customize it according to your brand. You will find all kinds of charts, graphs, infographic slides, SWOT analysis slides, and more useful content.

• 31 useful slides
• 27 color options

9. “Nook” Minimalist Pitch Deck Powerpoint Template

This template will allow you to make a quick overview of your company and business plan. With 12 attractively designed slides, made in a gold, white, and black color scheme, you will definitely impress with style and modern vision. Easy to edit with high-quality vector graphics included.

• 12 different slides with modern designs

10. Free Simple Business Plan Presentation Template

A simple and practical business plan template suitable for presentations in most PowerPoint versions, Keynote, and Google Slides. The 8 slides included are designed to be useful and effective in presenting your company data. You will find high-quality vector shapes, diagrams, charts, and infographics. The slides are versatile and can serve various purposes.

• 8 slides that can be edited easily
• compatible with PowerPoint, Keynote, Google Slides
• design with modern gradients
• free to download (requires your email)

11. Free ‘Xe’ PowerPoint Modern Business Minimal Template

• 42 unique free slides with a modern, relaxing design
• includes animations, transitions, and video placeholders
• PPTX file format

12. Free Modern Business Powerpoint Template

A two-color design choice of light or dark including charts, maps, diagrams, and other useful slides for multipurpose presentations. a smooth, consistent, well-ordered look.

• Resolution – High 16:9
• Number of slides – 2 color versions of 34
• Color themes – white/light blue or dark/blue

13. Corporate Presentation Free Template

Clean and classic design suitable for presenting your business. The pack has 85 different slides for you to customize and adapt to your brand.

• Auto-animated
• Font file included

That’s all!

Fingers crossed that this collection helped you find the right free business plan Powerpoint tutorial for your needs. With their modern design and fully editable content, you are on the way to success for sure.

Would you like to browse even more freebies? Check out these suggestions:

• The Best Minimalist Powerpoint Templates for Free Download
• Top Resume Powerpoint Templates to Help You Stand Out
• The Best Free Infographic Templates in 2022 for Every Software

Premium: MultiSplash PowerPoint Templates

A professionally designed PowerPoint template with 77 slides for every type of presentation – report, marketing, educational, product introduction, plans, and more.

• 77 multipurpose presentation slides
• 120 Icons and illustrations included

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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60+ Best Business Plan PowerPoint (PPT) Templates 2024

So you’re starting your own business, and one of the many steps in your exciting journey is putting together a business plan, which you’ll then be presenting to investors, clients, lenders, and other stakeholders. Sounds daunting, right? Wouldn’t it be great if you didn’t have to worry about putting together an incredible presentation from scratch, and could simply use your time to focus on the stuff that matters?

Your wish is our command – we’ve curated a list of the best free and premium business plan templates for PowerPoint, all available for instant download, and all fully customizable in PowerPoint with no technical design knowledge required! Simply choose your favorite design and then replace the content with your own, and boom – a stunning business plan presentation, ready to go.

Let’s take a look at the business plan presentation templates we’ve chosen for you.

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The X Note Template

Analysiz Powerpoint

Ciri PPT Template

Bolo PPT Template

Agency Portfolio PPT

Clean Business PPT

Yellow purple business plan powerpoint template.

This PowerPoint template will allow you to design business plan slideshows for various brands and companies. It comes with a modern and stylish design that will effectively highlight your content. There are 30 unique slide layouts in this template.

Gescaft – Business Plan PowerPoint Template

The clean and professional design of this template makes it a great choice for making business plan presentations for agencies, small businesses, and even startups. The template lets you choose from 36 slides that are available in 3 different color themes.

Simple Business Plan PowerPoint Template

If you prefer PowerPoint slideshows with simple designs, this one is for you. It includes more than 30 different slides with fully customizable layouts. There are device mockups, infographics, and vector icons all across the slideshow.

Examine – Business Plan Presentation Template

This is one of the most professional-looking business plan templates on our list. Each slide in this presentation features a clean design with modern layouts. There are 30 editable slides in the template. And it comes in Google Slides and PowerPoint formats.

Multipurpose Business Plan PowerPoint Template

You can use this PowerPoint template to make business plan slideshows for all kinds of businesses and companies. It includes more than 50 unique slides featuring infographics, charts, graphs, and much more.

Buladiq – Business Marketing Plan PowerPoint Template

With this PowerPoint template, you can design colorful and creative marketing plans for your business. It can also be customized to create business plans as well. There are 30 unique slides in this template with editable graphics and free fonts.

LEBON – Business Strategy Plan PPT Templates

You can use this PowerPoint template to design business plans and strategy presentations to showcase your plan for growing your company. The template comes with many useful items such as data charts, gallery slides, and 26 unique slide designs to choose from.

Simple Business Plan Presentation Template

The simple and clean design of this PowerPoint template will allow you to design more professional-looking business plan presentations. There are 24 different slides included in this template with easily editable colors and graphics.

Verzus – Minimal Business Plan PowerPoint Template

This PowerPoint business plan template is ideal for modern brands and agencies. It features a highly visual and colorful design with a minimalist content layout. The template has more than 30 unique slides, which you can customize however you like.

Business Plan PowerPoint Presentation Template

With 33 unique slides to choose from, this business plan template is ideal for crafting presentations for modern brands and startups. It lets you customize the design of the slides using 20 color themes and an icon pack featuring over 4K icons.

Clean PowerPoint Business Plan Template

Looking for a business plan template with a clean and minimal design? Then this PPT template is for you. It includes 30 unique slides with easily editable layouts. You can even add colors if you want to.

Creative Business Plan PowerPoint PPT

This PowerPoint template will allow you to design a colorful slideshow to showcase your business plan. There are 30 unique slides in this template with editable graphics, mockups, vector icons, and a few infographics.

Fritz – Dark Business Plan PowerPoint Template

The dark and bold design of this business plan template makes it a great choice for crafting presentations for technology brands and businesses. The template has 30 slides with modern designs that you can easily customize to your preference.

Minimal Business Plan PowerPoint PPT Template

Looking for a business plan template with a minimal design? Then start with this PowerPoint template. This template uses fewer colors and elements to give full attention to the content of each slide. Of course, you can edit to change colors as well.

Business Plan – Modern PowerPoint Template

A business plan presentation has to be bold and unique to attract the attention of your audience. With this PowerPoint template, you can easily achieve that goal. The template features 25 different slide layouts with a dark color theme and fully customizable designs.

Modern Business PowerPoint Presentation Template

If you want to use a minimal and clean layout for your business plan slideshow, this PowerPoint template will come in handy. It features 30 unique slides with modern and minimal designs. The template also includes image placeholders and editable vector graphics.

Marketing Plan – PowerPoint Business Plan Template

This PowerPoint template is perfect for making a marketing plan presentation for brands and businesses. The template comes with 25 different slide layouts with changeable colors, editable shapes, fonts, and much more.

Clean Business Plan PowerPoint Presentation Template

Whether you want to create a business plan or company profile presentation, this PowerPoint template can handle them all. It includes more than 20 unique slides with multipurpose layouts. You can edit and customize them to create many different types of presentations with ease.

Planr – Business Plan Workflow Powerpoint Template

This is a unique PowerPoint template you can use to outline the workflow of your business plan in a very detailed and visual way. It lets you choose from 30 different slide layouts to create a compelling presentation to showcase your business plans.

Modern Business Plan PowerPoint Template

If you are looking for a professional and modern business plan template, you’re in for a treat. It comes with 100 unique slides and a wealth of features that should really be seen in order to be fully appreciated.

Arunika – Business Plan PowerPoint Template

Arunika is a versatile business plan template that is an ideal choice for virtually any corporate or industry under the sun. It offers 30 editable slides and a range of features for you to take advantage of.

Point Plan PowerPoint Template

Check out this beautifully designed business plan template that is perfect for a professional presentation. It contains 30 neat and uncluttered slides, free fonts, editable icons, graphics, and colors.

ICO Business Plan PowerPoint Template

One of the best business plan ppt examples for a minimal and stylish presentation is the ICO theme from Envato Elements, a collection of 40+ modern and creative slides with a simple and elegant design that offers 10 premade color schemes and a range of high-quality vector-based graphics.

Classic Business Plan PowerPoint Template

Next in our lineup of the best business plan templates for PowerPoint is an ultra-modern design that’s ideal for a corporate firm or professional services company. It comes with more than 100 unique slides and includes vector icons and free fonts for your use.

B-Plan PowerPoint Template

Our next business plan template for PowerPoint is a series of 250 modern slides in a high definition widescreen size format with thousands of icons and hundreds of vector shapes included. It also features an impressive set of 5 different color schemes to choose from!

Basic Business Plan Template PPT

If you’re looking for a simple, easy to edit base for your business plan PowerPoint presentation, consider this template of basic slides featuring clean, modern design elements, easy to use customization options, and a range of icons, fonts, and animations to help you add a bit of interest.

Modern Business Plan Template PPT

Here we have an ultra-modern and professional-looking set of slides that are super easy to customize and offer a clean, creative aesthetic with a strong focus on typography and usability, plus a range of prebuilt slide layouts. It’s a great business plan PPT for any product or business idea.

Multipurpose Business Plan Template PPT

The next in our premium selection of business plan PowerPoint templates is this modern, multipurpose option that’s fully editable, easy to customize, and comes with a total of 150 slides to choose from, including five different color schemes and a clean, minimal design.

Minaski Startup Business Plan Template PPT

Next up is Minaski, a beautifully crafted business plan template for PowerPoint that’s been specifically designed for startup companies to use for their business plan presentation. It includes 100 unique slides with two color variations, and image placeholders with drag and drop functionality for easy editing.

UpTwo Business Plan Template PPT

Looking for colorful, eye-catching business plan PPT examples? This modern and engaging option is a brilliant choice, and offers three premade color themes, dark and light backgrounds, widescreen and standard sizing formats, animation settings, and drag and drop picture placeholders, making it super easy to adapt for your own needs.

Creative Business Plan Template PPT

This highly professional and creative PowerPoint template has been designed based on real-life business plans and includes all of the slides you’d need when documenting your startup or company plan. It comes with an incredible total of 700 slides, including 10 color variations and a library of 4000 vector icons to help you customize.

Dots Business Plan Template PPT

The Dots business plan template PowerPoint is a great choice for any kind of modern business. It comes with 250 unique slides, 20 premade color schemes, light and dark backgrounds, and a comprehensive range of purpose-built layouts, as well as fully editable graphics and drag and drop images.

Bold Business Plan Template PPT

One of the most versatile business plan PPT examples, our next template features 30 unique slides in a high definition 16:9 aspect ratio format, with free fonts and icons and a range of customization options to help you add your own personal touch. It also includes a range of useful layouts and slide styles.

Corporate Business Plan Template PPT

Looking for a business plan PowerPoint that’s suitable for a corporate presentation? This template is perfect – it comes with a huge range of 350 purpose-built slides, offering 5 color schemes to choose from and a variety of slide layouts that are all ready for you to populate with your own text and images.

Vision Business Plan Template PPT

Ideal as a business plan PowerPoint template for a startup company or new business, our next option features 40 unique slides with 10 color schemes, dark and light variations, editable vector graphics, and image placeholders that make customization a breeze.

Lumeta Business Plan Template PPT

Another to add to your list of amazing startup business plan PPT examples, the Lumeta template is a professionally designed set of 100 unique slides that require little customization and includes a range of high-quality vector graphics and a high definition widescreen format for a polished look.

Clean Business Plan Template PPT

Here we have a great business plan PPT for any product, featuring a clean, simple design with minimal distraction, ensuring that the focus is entirely on your pitch. It includes a comprehensive selection of prebuilt slides that are ideal for putting together a professional and detailed business plan presentation that’s sure to impress.

Octave Business Plan Template PPT

The Octave business plan template for PowerPoint is a 60-slide series of highly functional layouts that will help you create the perfect business plan presentation within any industry. It offers drag and drop images, 10 premade color schemes, and fully editable graphics for complete control over your design.

Papiere Goldy Business Plan Template PPT

Next up, we have Papiere Goldy, a stylish, minimal template that combines modern, professional design elements with a subtle vintage vibe that’s brilliant for presenting a business plan for any creative or offbeat business. It includes 50 unique slides that can all be fully customized.

Canopoly Business Plan Template PPT

Bright, bold, and ready to impress – that’s what the Canopoly business plan PowerPoint template is all about. With 80 different layouts, 15 color schemes, light and dark backgrounds, and free fonts to choose from, it’s never been so easy to create a professional-looking business plan presentation.

Infographic Business Plan Template PPT

If you want to include infographics in your business plan PowerPoint presentation, consider this impressive template that’s super flexible and easy to edit. It offers a total of 400 slides, with vector icons, elements, and maps at your disposal, as well as free fonts and five different color options.

Stylish Business Plan PowerPoint Template

This multipurpose business plan presentation deck not only grabs the attention of your audience but also effectively communicates the information you’re sharing.

Coreplan – Business Plan Template PPT

The Coreplan Presentation Template for Microsoft PowerPoint is a modern and sleek professional presentation that will give a boost to your business meetings and lectures. It contains 42 beautifully designed slides that can be easily edited and adjusted to suit all of your professional and business needs.

Biz Plan Business Plan Template PPT

The Biz Plan template is the last premium business plan PowerPoint in our list and offers a total of 150 slides with 5 color variations, section break slides, handcrafted infographics, and pixel perfect illustrations, ideal for new businesses in any industry or sector that are needing to gain traction.

Croners – Business PowerPoint Template

Consider Croners for a clean and elegant presentation. This PowerPoint template while having a minimalistic design, will surely leave a long-lasting impression on your clients, and help you seal the deal you have worked extremely hard for.

Expertize – Professional PowerPoint Template

Expertize is a modern and sophisticated PowerPoint template for businesses wanting to emphasize more on the content and less on the design. The template although oozes simplicity in each of its 36 slides, manages to engross the audience in an instant.

Danu – Business PowerPoint Template

Danu is a clean, professional, and multipurpose PowerPoint template that can be put to use for a variety of purposes from pitch deck and company profile, to startup investment presentation and personal portfolio.

Blast Business PowerPoint Template

The “Blast” is one of the most stylish professional PowerPoint templates we’ve seen and features modern, minimalistic design elements laid out in a professional and visually appealing way. With 30 unique slides and five different colorways included, however, you’ve got plenty of room to be creative.

3D Diagram Business PowerPoint Template

If you’re looking for an infographic presentation that really stands out, check out this modern and professional 3D diagram ppt containing 30 unique slides that can be completely edited to your heart’s content.

Bonus: Free Business Plan PowerPoint (PPT) Templates

We will now feature some more B-plan PPT templates. All these themes are absolutely free for you to download. Let’s dive in:

Free Startup Business Plan PowerPoint Template

This free PowerPoint template features a modern and minimal design for crafting professional business plan slideshows on a budget. It’s ideal for startups, small businesses, and agencies in the in various industries. There are 37 slides in the template.

#1 Business Plan Free PowerPoint Template

If you want to design a more colorful and creative business plan presentation, this free PowerPoint template is for you. It comes with 35 unique slide layouts with colorful designs. You can also edit and change the colors as well.

Free Interior Studio Business Plan PPT Template

This free PowerPoint business plan template is designed with architecture firms and interior design studios in mind. But, you can repurpose it to create presentations for other businesses. It has 20 unique slide layouts.

Free Modern Business Plan PowerPoint Template

You can design highly visual and attractive business plan presentations using this free PowerPoint template. It comes with 20 slides featuring content layouts full of image placeholders.

Free Sales Account Business Plan PPT Template

You can use this free PowerPoint template to design a business plan related to your company sales accounts. There are 36 unique slides in this template with beautiful gradient colors and editable graphics.

Free Business Financial Plan PowerPoint Template

This free PowerPoint template is also ideal for making financial plans for your business and brand. It has modern and stylish slide layouts featuring free fonts and editable vector graphics. The template includes 35 slides.

Inspire – Free Business Plan PowerPoint Template

Get your hands on Inspire, a captivating business plan template that you’ll be hard-pressed to not consider. It consists of everything you’d expect in a professional and eye-catching template. It’s free and up for grabs!

Free Business Plan PowerPoint Template

Here we have a flexible and multipurpose business template that fits right into your needs. It provides you with a range of slides and amazing options that will make customization a breeze. With this template in your resource kit, the only limit you have for creating a stunning presentation is your creativity!

Free Strategic Business Plan PowerPoint Template

Our next business plan template for PowerPoint is the Strategic business plan theme, featuring 25 modern and simple slides that are fully customisable and easy to edit, and includes a 16:9 widescreen layout and premade slides for images, tables, flowcharts and graphs to help you present your case.

Investment Free Business Plan PowerPoint Template

Here we have another super professional option that’s suitable for a corporate audience, particularly in the finance and investment industries. This template consists of 30 unique and fully editable slides with five businesslike colour schemes, and is available as a free download from SlidesGo.

Free Colourful Business Plan Template PPT

Here we have a business plan template for PowerPoint that offers 48 slides with a bright, colorful design that’s ideal for any type of business, and can be customized accordingly. It’s available as a free download from Free PowerPoint Templates Design.

Free Voonex Business Plan Template PPT

Next up, we have Voonex, a professionally designed business plan template that’s incredibly easy to customize, and features a versatile color scheme of blue, grey, and white. This template can be downloaded for free from PresentationGO.

Free Tech Startup Business Plan Template PPT

Our last business plan template PowerPoint is a free download from SlidesGo, and as the name suggests, it’s perfect for a tech startup. It includes several stunning color schemes and a futuristic, flat design that’s ideal for a communications and technology business.

And with that, we’ve just made your business planning journey slightly easier, by providing a range of free and premium business plan template PowerPoint for you to download and customize straight away, ready for those all-important business plan presentations!

How to Develop a Strategic Plan for Business Development [Free Template]

Published: May 01, 2023

Business development is usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Having a business development strategy, however, is crucial to long-term success. It ensures that everyone in your company is working toward a common goal.

But how do you develop a business development plan? Pull up a chair and stay awhile, I’m diving into that and more below.

Free Strategic Planning Template

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Business development.

Business development is the practice of identifying, attracting, and acquiring new business to further your company’s revenue and growth goals. How you achieve these goals is sometimes referred to as a business development strategy — and it applies to and benefits everyone at your company.

It’s not unusual to mistake business development with sales, but there’s an important distinction between the two. Business development refers to many activities and functions inside and outside the traditional sales team structure. In some companies, business development is part of the larger sales operations team. In others, it’s part of the marketing team or sits on its own team altogether.

Because business development can look so different among industries and businesses, the strategy behind this function is expansive. Below, we outline each step in the strategy and how to apply it to your business development plan.

Business Development Strategy

• Understand your competitive landscape.
• Choose effective KPIs.
• Develop long-term customer relationships.
• Implement customer feedback.
• Keep your website content and user interface fresh.
• Speed up your response time.
• Leverage a sales plan to identify areas of growth.
• Implement a social listening strategy.
• Sponsor industry organizations, conferences, and events.

1. Understand your competitive landscape.

Before you can develop a strategic plan to drive business growth, you must have a solid understanding of the competitive landscape in your industry. When you know who your ideal customer is and what problem they are looking to solve with your product or service, research who else is providing a viable solution in your industry.

Identify other companies operating in your space. What features do their products have? How competitive is their pricing? Do their systems integrate with other third-party solutions? Get crystal-clear on what the competition is offering so you know how to differentiate your product to your customers.

Featured Resource: 10 Competitive Analysis Templates

2. Choose effective KPIs.

How will you know if your business development efforts are successful? Ensure you can measure your goals with relevant, meaningful key performance indicators (KPIs) that reflect the health of your business. The result of these metrics should give you a strong indication of how effective your business development efforts are.

Featured Resource: Sales Metrics Calculator Dashboard

3. Develop long-term customer relationships.

Do you engage with your customers even after the deal has been closed? If not, it’s time to develop a plan to keep your buyers engaged. Building long-term relationships with your customers pays off. A grand majority of a company's business comes from repeat customers, and returning customers are cheaper to convert. Indeed, it’s famously known that it costs five times more to convert new customers than it does to sell to returning customers.

Not only are repeat customers easier to sell to, they can also provide valuable feedback and insights to help you improve your business. Additionally, customer testimonials can be used for valuable content that can attract your next buyer.

4. Implement customer feedback.

If and when you have customers who are willing to provide feedback on your sales process and offerings, make sure you hear them out and implement it. Your customers offer a unique, valuable perspective because they chose your product over the competition — their insights can help shape your strategy to keep your business ahead of the curve.

5. Keep your website content and user interface fresh.

When was the last time your company had a website refresh? Can you ensure that all links are working, that your site is easy to navigate, and that it is laid out and intuitive for those who want to buy from you?

Keeping your website up-to-date and easy to use can make or break the sale for customers who know they are ready to buy. Don’t make it too difficult for potential customers to get in touch with you or purchase your product directly (if that suits your business model).

6. Speed up your response time.

How fast your sales team responds to your leads can make or break your ability to close the deal. If you notice your sales process has some lag time that prevents you from responding to prospects as soon as possible, these could be areas to prioritize improvement.

7. Leverage a sales plan to identify areas of growth.

No business development strategy is complete without a sales plan . If you’ve already established a plan, make sure to unify it with your business development efforts. Your plan should outline your target audience, identify potential obstacles, provide a “game plan” for sales reps, outline responsibilities for team members, and define market conditions.

While a sales plan primarily affects your sales team, it can inform the activities of your business development reps. A sales plan can help them understand where the business needs growth — whether it’s in a new vertical, a new audience, or a new need that’s recently come to light in the industry.

Not sure how to create a sales plan? Download the following template to get started.

Featured Resource: Sales Plan Template

8. Implement a social listening strategy.

While social listening is mainly used in a marketing and customer service context, it’s also an essential practice for business development. There are more than 4 billion social media users worldwide. Naturally, social media is one of the best places to hear directly from consumers and businesses — without needing to reach out to them first.

In business development, you can use social listening to track what the general public is saying about your brand, industry, product offerings, product category, and more. It can help you identify key weaknesses in the industry, making it a prime opportunity to be the first to address those pitfalls.

Use a social listening tool to pick up on trends before they gain traction.

9. Sponsor industry organizations, conferences, and events.

A key facet of business development is reaching potential customers where they are. One of the easiest ways to do that is by sponsoring industry organizations, conferences, and events. This strategy will guarantee that your business development reps get valuable face-to-face time with your business’ target audience. The additional visibility can also help establish your business as a leader in the field.

Now that you understand what business development entails, it's time to create a plan to set your strategy in motion.

How to Develop a Strategic Plan

When we refer to a business development strategic plan, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through the flywheel . With a plan, you’ll close more deals and quantify success.

Let’s go over the steps you should take to create a strategic plan.

1. Download our strategic plan template .

First, download our free growth strategy template to create a rock-solid strategic plan. With this template, you can map a growth plan for increasing sales, revenue, and customer acquisition rates. You can also create action plans for adding new locations, creating new product lines, and expanding into new regions.

Featured Resource: Strategic Plan Template

2. Craft your elevator pitch.

What is your company’s mission and how do you explain it to potential clients in 30 seconds or less? Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why.

Some people believe the best pitch isn’t a pitch at all , but a story. Others have their favorite types of pitches , from a one-word pitch to a Twitter pitch that forces you to boil down your elevator pitch to just 280 characters.

Find the elevator pitch that works best for your reps, company, and offer, and document it in your business development strategy.

3. Include an executive summary.

You’ll share your strategic plan with executives and maybe even board members, so it’s important they have a high-level overview to skim. Pick the most salient points from your strategic plan and list or summarize them here.

You might already have an executive summary for your company if you’ve written a business proposal or value proposition . Use this as a jumping off point but create one that’s unique to your business development goals and priorities.

Once your executives have read your summary, they should have a pretty good idea of your direction for growing the business — without having to read the rest of your strategy.

3. Set SMART goals.

What are your goals for this strategy? If you don’t know, it will be difficult for your company and team to align behind your plan. So, set SMART goals . Remember, SMART stands for:

Featured Resource: SMART Goal Setting Template

Download the template now.

If one of your goals is for 5% of monthly revenue to come from upsells or cross-sells, make this goal specific by identifying what types of clients you’ll target.

Identify how you’ll measure success. Is success when reps conduct upsell outreach to 30 clients every month, or is it when they successfully upsell a customer and close the deal? To make your goal attainable, ensure everyone on your team understands who is responsible for this goal: in this case, sales or business development reps.

This goal is relevant because it will help your company grow, and likely contributes to larger company-wide goals. To make it time-based, set a timeline for success and action. In this case, your sales team must achieve that 5% upsell/cross-sell number by the end of the quarter.

4. Conduct SWOT analysis.

SWOT is a strategic planning technique used to identify a company’s strengths, weaknesses, opportunities, and threats.

Before conducting a SWOT, identify what your goal is. For example, “We’d like to use SWOT to learn how best to conduct outreach to prospective buyers.”

Once you’ve identified what you’re working toward, conduct market research by talking with your staff, business partners, and customers.

Next, identify your business’ strengths. Perhaps you have low employee turnover, a central location that makes it easy to visit with prospects in person, or an in-demand feature your competitors haven’t been able to mimic.

Featured Resource: Market Research Kit with SWOT Analysis Template

Your business’ weaknesses are next. Has your product recently glitched? Have you been unable to successfully build out a customer service team that can meet the demands of your customers?

Then, switch to opportunities. For example, have you made a new business partnership that will transition you into a previously untapped market segment?

What are the threats? Is your physical space getting crowded? What about your market space? Is increasing competition an issue?

Use SWOT results to identify a better way forward for your company.

5. Determine how you’ll measure success.

You’ve identified strengths and weaknesses and set SMART goals , but how will you measure it all ? It’s important for your team to know just how they will be measured, goaled, and rewarded. Common key performance indicators (KPIs) for business development include:

• Company growth
• Lead conversion rate
• Leads generated per month
• Client satisfaction
• Pipeline value

6. Set a budget.

What will your budget be for achieving your goals? Review financial documents, historical budgets, and operational estimates to set a budget that’s realistic.

Once you have a “draft” budget, check it against other businesses in your industry and region to make sure you’re not overlooking or misjudging any numbers. Don’t forget to factor in payroll, facilities costs, insurance, and other operational line items that tend to add up.

7. Identify your target customer.

Who will your business development team pursue? Your target market is the group of customers your product/service was built for. For example, if you sell a suite of products for facilities teams at enterprise-level companies, your target market might be facilities or janitorial coordinators at companies with 1000+ employees. To identify your target market:

• Analyze your product or service
• Check out the competition
• Choose criteria to segment by
• Perform research

Your target customer is the person most likely to buy your product. Do your homework and make sure your business development plan addresses the right people. Only then will you be able to grow your business.

8. Choose an outreach strategy.

What tactics will you use to attract new business for your sales team to close? You might focus on a single tactic or a blend of a few. Once you know who your target market is and where they “hang out,” then you can choose an appropriate outreach strategy.

Will your business development plan rely heavily on thought leadership such as speaking at or attending conferences? Will you host a local meetup for others in your industry? Or will your reps network heavily on LinkedIn and social media?

If referrals will be pivotal to your business’ growth, consider at which stage of the buying process your BDRs will ask for referrals. Will you ask for a referral even if a prospect decides they like your product/service but aren’t a good fit? Or will you wait until a customer has been using your solution for a few months? Define these parameters in your strategy.

Upselling and Cross-Selling

Upselling and cross-selling are a cost-effective way of growing your business. But it’s important that this tactic is used with guardrails. Only upsell clients on features that will benefit them as well as your bottom line. Don’t bloat client accounts with features or services they really don’t need — that’s when turnover and churn start to happen.

Sponsorship and Advertising

Will your BDR work with or be on the marketing team to develop paid advertising campaigns? If so, how will your BDRs support these campaigns? And which channels will your strategy include? If you sell a product, you might want to feature heavily on Instagram or Facebook. If you’re selling a SaaS platform, LinkedIn or Twitter might be more appropriate.

What’s your outreach strategy? Will your BDRs be held to a quota to make 25 calls a week and send 15 emails? Will your outreach strategy be inbound , outbound , or a healthy combination of both? Identify the outreach guardrails that best match your company values for doing business.

Strategic Plan Example

Let’s put all of these moving parts in action with a strategic plan example featuring good ol’ Dunder Mifflin Paper Company.

Elevator Pitch Example for Strategic Plan

Dunder Mifflin is a local paper company dedicated to providing excellent customer support and the paper your business needs to excel today and grow tomorrow.

Here are some additional resources for inspiration:

• Elevator Pitch Examples to Inspire Your Own
• Components of an Elevator Pitch

Executive Summary Example for Strategic Plan

At Dunder Mifflin, our strengths are our customer service, speed of delivery, and our local appeal. Our weakness is that our sales cycle is too long.

To shorten the sales cycle 5% by the end of Q4, we need to ask for more referrals (which already enjoy a 15% faster sales cycle), sponsor local professional events, and outreach to big box store customers who suffer from poor customer support and are more likely to exit their contract. These tactics should allow us to meet our goal in the agreed-upon timeline.

• How to Write an Incredibly Well-Written Executive Summary [+ Example]
• Executive Summary Template

SMART Goals Example for Strategic Plan

Dunder Mifflin’s goal is to decrease our sales cycle 5% by the end of Q4. We will do this by more proactively scheduling follow-up meetings, sourcing more qualified, ready-to-buy leads, and asking for 25% more referrals (which have a 15% shorter sales cycle already). We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.

• 5 Dos and Don'ts When Making a SMART Goal [Examples]
• How to Write a SMART Goal
• SMART Marketing Goals Template

SWOT Analysis Example for Strategic Plan

Strengths: Our strengths are our reputation in the greater Scranton area, our customer service team (led by Kelly Kapoor), and our warehouse team, who ship same-day reams to our customers — something the big box stores cannot offer.

Weaknesses: Our greatest weakness is that our sales team has been unable to successfully counter prospects who choose big box stores for their paper supply. This results in a longer-than-average sales cycle, which costs money and time.

Opportunities: Our greatest business opportunity is to conduct better-targeted outreach to prospects who are ready to buy, ask for more referrals from existing customers, and follow up with closed lost business that’s likely coming up on the end of an annual contract with a big box store.

Threats: Our biggest threat is large box stores offering lower prices to our prospects and customers and a sales cycle that is too long, resulting in low revenue and slow growth.

• How to Conduct Competitive Analysis
• How to Run a SWOT Analysis for Your Business [+ Template]
• SWOT Analysis Template and Market Research Kit

Measurement of Success Example for Strategic Plan

We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.

Budget Example for Strategic Plan

You've laid out the SMART goals and the way you'll measure for success. The budget section's goal is to estimate how much investment it will take to achieve those goals. This will likely end up being a big-picture overview, broken down into a budget by a program or a summary of key investments. Consider laying it out in a table format like so:

• Budgeting Templates
• How to Write an Incredible Startup Marketing Budget

Target Customer Example for Strategic Plan

Our target customer is office managers at small- to medium-sized companies in the greater Scranton, PA area. They are buying paper for the entire office, primarily for use in office printers, custom letterhead, fax machines. They are busy managing the office and value good customer service and a fast solution for their paper needs.

• How to Create Detailed Buyer Personas for Your Business
• Make My Persona Tool

Outreach Strategy Example for Strategic Plan

Networking, sponsorships, and referrals will be our primary mode of outreach. We will focus on networking at regional paper conferences, HR conferences, and local office manager meetups. We will sponsor local professional events. And we will increase the volume of referrals we request from existing customers.

Create a Strategic Plan for Business Development

Without a strategic plan, you can invest resources, time, and funds into business development initiatives that won't grow your business. A strategic plan is crucial as it aligns your business development and sales teams. With a solid business development strategic plan, everyone will be working toward the greater good of your company.

Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.

Don't forget to share this post!

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Business Development Plan

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Business development is the core of many companies’ services. Mapping out plans for the execution of profitable business ideas backed requires a structured and organized arrangement of the steps involved, backed with statistical data and facts. The presentation of these steps and statistics in a befitting manner is as important as the planning process. This suitability is what you get with this business development plan template .

With this business development plan template , you get a brief presentation of your business development plan, consisting of necessary details within four slides. The first slide of the template shows a step by step analysis of the program, backing it up with statistics. The next slide of the template features the progression of business development within a four-year timeframe. The third slide of the template shows a more detailed and sequential plan of the business development over the four-year timeframe. The last slide of the template rounds up with the comparison between two different business plans, highlighting the essential, professional, and premium version of these plans.

The use of simple colors and non-complex graphical content in the business development plan template makes it easy to use and understand. Its organized structure, however, gives it a professional and presentable tone. Suitable for any business organization and company, you can never go wrong with this business development plan template , as it will help overcome the stress and headache of creating a befitting PowerPoint presentation for your business development plan.   

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Business Development Plan Template PPT and Google Slides

Business Development Plan Presentation Slide

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Business Development Strategy For Any Organization Powerpoint Presentation Slides

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Introducing Business Development Strategy For Any Organization PowerPoint Presentation Slides. Download this professionally created complete PPT deck and get access to 49 fully editable slides. You can make the desired changes to the background, font, text, colors, and background with ease. This PowerPoint slideshow supports standard and widescreen resolutions. You can even view it on Google Slides. It is also possible to convert this PPT file into different formats like JPG, PDF, and PNG.

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Content of this Powerpoint Presentation

A company’s success or failure  depends on  the business development strategies it follows. Strong relationships and increased revenue is the result of a robust strategy.

If you think that starting a new business is mind-numbing and complex, then think again! In essence, launching a new venture is the easy part. How you plan to extend and stay in business is the tricky part. Change is the only constant and businesses which adapt to this tumultuous time  survive in this evolving world. Your business development strategy should be such that they are flexible to change as time progresses.

"It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change." Charles Darwin, Naturalist

While drafting a strategy, the following actions are required:

Identifying what your target audience wants and their pain-point is valuable in building a successful business strategy.

Analyzing the competitor’s strengths and weaknesses is an essential step towards drafting a strategy.

Setting realistic goals and objectives. After understanding the target market and competition, setting realistic objectives  help you stay focused and measure progress.

To draft and align a business development strategy that is profitable for your business, SlideTeam has curated this PPT Template bundle in 49 slides. These slides are 100% customizable and editable and provide you with much needed headstart for your organizational growth. These pre-designed slides provide a structure that gives you the flexibility to focus on what’s more important: the content, rather than the design.

Template 1: Ways to Grow your Business

This Template discusses key strategies for business success. It includes a comprehensive business plan which encompasses sales, marketing, distribution and logistics. In addition identifying target markets, customers, and geographic locations is  mentioned in this slide. Lastly, it emphasizes the need of a unique selling concept highlighting product offers and services, etc. This serves as a roadmap for long-term business expansion.

Template 2: Market Strategy Options

This Slide for Market Strategy Options focuses on targeting, diversification, and profitability. The template highlights the importance of market strategies and suggests getting rid of unprofitable areas, focusing on specialist areas and branching into new markets. To better target markets, you must perform profitability analysis, discover niches, and investigate growth potential. Effective strategies ensure that investments are in line with market demands and maximize their returns.

Template 3: Product Strategy Options

This Slide showcases Product Strategy Options, including reduced operating expenses, less costly product price, and increased offerings. It illustrates these possibilities using a color-coded comparison chart, showcasing benefits such as higher profit margins, lower consumer costs, and a competitive edge. The slide highlights that by lowering costs, more customers are attracted, while increased offerings enhance customer value. This slide  helps consumers grasp a company’s strategic decisions for product enhancement and increased revenue generation.

Template 4: Pricing Strategy Options

This Template displays  pricing methods, including anchor, penetration, economy, cost-based, value, and package pricing, etc. It includes an appealing visual that helps in comprehension and decision making. The attractive layout increases engagement, making it a useful tool for researching and implementing price choices. This helps evaluate the influence of price on revenue, market positioning, and consumer perception.

Template 5: The Perfect Growth Strategy Formula

This PPT Slide includes an  elaborate growth plan formula for business development. It focuses on using  killer product value with accurate segmentation, targeting, and positioning (STP) to promote business growth. It discusses ways for aligning product excellence with strategic market emphasis, resulting in an ideal growth curve. Businesses that  integrate these features  gain a competitive advantage, attract target customers, and produce considerable growth potential.

Template 6: Eight Key Dimensions of Product You Can Improve Upon

This Template presents eight essential characteristics for product evaluation: Performance, dependability, durability, conformity, features, serviceability, aesthetics, and perceived quality. Each component is essential to company success, providing a thorough framework for evaluating product quality. Employ this slide to analyze and improve many elements of product development, providing the highest market competitiveness and customer happiness.

Template 7: Acquire Competitive Advantage

This Template comprises parts on market analysis, differentiation approaches, innovation initiatives, and optimal resource use.  It comprises an appealing visual that highlights a column on  sources such as first-mover advantage, low-cost, manufacturing, speed, reputation and so on, as well as a current column and a suggested for development column. The slide intends to help businesses find and capitalize on chances to surpass competitors and grow in their respective industries.

Template 8: Analyze Your Product  Vis-aVis Competitors

Use this Template to highlight the product analysis of your offering vis-a-vis other products.  This analysis is based on  product quality, packaging, ease of use, price and effectiveness. This slide also highlights the importance of the product to the customer, the product’s core features and its rating. It showcases columns for two competitors and can be customized according to requirement. This PPT Template is represented in a vibrant color combination of yellow and blue which makes it visually appealing.

Template 9: Identify Your Target Customer

This Slide includes demographic and psychographic information as well as goals and targeted marketing messaging. It includes creating client personas that highlight age, gender, hobbies, and goals. Also, create messages that meet their wants and desires. This complete strategy enables accurate targeting and effective communication methods to increase engagement and conversion rates.

Template 10: Growth Strategy Plan

If you need growth, this slide is a must. It focuses on market analysis, competitive positioning, target audience identification, and strategic activities. A visual showing the Growth Option, Goal and Initiatives are included in this informative template. It provides guidance for developing a complete plan to sustainably increase operations and maximize profitability in ever changing business conditions.

BUSINESS DEVELOPMENT IS AKIN TO A LAUNCHING PAD

Drafting a successful business development strategy is the key to achieving progress and competitive advantage in the marketplace. A strategy is not a one-time plan, but  one which continues and requires monitoring, adapting and improving. With the right resources like this PPT Template bundle, you can build a solid foundation for growth and build a booming business.

Business Development Strategy For Any Organization Powerpoint Presentation Slides with all 49 slides:

Use our Business Development Strategy For Any Organization Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

The purpose of this presentation is to provide a comprehensive guide to help organizations align all parts of their company and create strategies to grow their business.

Some of the key strategies to grow a business mentioned in the presentation include market strategy options, customer strategy options, geographic strategy options, product strategy options, service strategy options, premium pricing, sales strategy options, distribution strategy options, and marketing strategy options.

STP stands for Segmentation, Targeting, and Positioning. It is important in business development strategy because it helps businesses to identify and target specific customer segments with tailored marketing messages and products.

The Growth Matrix is a tool used to analyze a company's products and identify opportunities for growth. It can be used in business development strategy to help companies focus their efforts on products with high potential for growth.

Companies can improve their competitive advantage by analyzing their product value vis-à-vis competitors, refining their target market, strengthening communication channels with customers, and innovating to lead.

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