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Business Development Manager

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What Is a Business Development Manager? How to Become One, Salary, Skills.

Business development managers (BDMs) supervise business development representatives and generate company revenue through maintaining customer relationships. Here’s what to know about a business development manager’s needed skills, salary and how to become one.

What Is a Business Development Manager?

Business development managers solidify client leads and assist in strategic growth planning. While business development representatives may generate and transfer leads to account executives or similar professionals, business development managers often foster existing customer relationships and seek out upsell opportunities.

What Do Business Development Managers Do?

Business development managers nurture customer relationships, explore growth opportunities and manage lead generation processes.

Business Development Manager Responsibilities

• Research and plan new growth opportunities, strategies and initiatives.
• Contact potential customers, maintain current customers and increase customer value.
• Establish business development goals and ensure quotas are met.
• Oversee business development representatives and early sales cycle operations.

Business Development Managers Within a Company

Business development managers are part of a sales team within a company and may report to a director of business development.

Importance of Business Development Managers

Business development managers ensure that customer relationships are producing value for both parties, as well as help determine sales revenue and growth goals. They act as a significant resource for companies looking to maximize long-term profits.

What Skills Are Needed to Be a Business Development Manager?

Qualifications to be a business development manager.

• Two or more years of experience in business development, sales or a similar field.
• Ability to build, maintain and produce value from customer relationships.
• Ability to guide growth planning, strategies and initiatives.

Business Development Manager Prerequisites

• Bachelor’s degree in business, marketing or related field.

Business Development Manager Hard Skills

• Expertise with customer relationship management (CRM) software.
• Proficiency with Microsoft Excel, Google Sheets and related analysis tools.
• Experience with sales performance analysis tools.
• Understanding of sales automation tools.
• Knowledge of presentation and data visualization tools.

Business Development Manager Soft Skills

• Customer service skills.
• Problem-solving skills.
• Management and leadership skills.
• Verbal and written communication skills.

Tools and Programs Business Development Managers Use

• ActiveCampaign
• Microsoft Excel
• Salesforce 
• Salesloft 
• Tableau  
• ZoomInfo 

How to Become a Business Development Manager

Business development manager education and experience.

Business development managers tend to hold a bachelor’s degree in business, marketing or a related field.

Business development managers will need to obtain two or more years of experience in business development, sales or similar roles. Knowledge in the areas of strategy development, lead generation, customer relationship management, sales performance analysis and effective communication are recommended.

Business Development Manager Certificates and Courses

• 20 Top Sales Training Programs and Courses to Know
• Business Development & B2B Sales for Startups - Sales Valley
• Introduction to CRM with HubSpot
• The Art of Sales: Mastering the Selling Process Specialization

Business Development Manager Career Path

After gaining experience as a business development representative or related role, professionals may move into the business development manager role. From this point, professionals can progress into roles like director of business development or vice president of business development.

Business Development Manager Salary and Job Outlook

Business development managers are expected to see a job growth rate of 8 percent  by 2028, according to Zippia.

The full compensation package for a business development manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average business development manager salary.

Careers Related to Business Development Manager

Related sales jobs, companies hiring business development managers, related sales careers.

The Plain English Guide to Becoming a Business Development Manager

Published: March 13, 2023

Do you have excellent communication skills? Are you a quick learner who enjoys gaining new business knowledge? If so, a career as a business development manager (BDM) could be a fantastic fit for you.

Business development management allows you to flex your relationship-building and problem-solving skills. In this post, we'll discuss the role and the responsibilities that come with it, and give you the steps you need to take to become one.

What is a business development manager?

A business development manager generates leads, develops new opportunities, and helps the company grow through strategic planning.

Business development managers are essential to sales orgs — as they're responsible for generating and protecting new revenue. They nurture relationships with key clients, develop new relationships, and expand the brand's presence.

So how do they do it?

What does a business development manager do?

A business development manager builds business relationships with prospective customers. And their ultimate goal is to grow the company by qualifying sales leads and expanding the business' reach into new markets.

Here are the core responsibilities of business development managers, plus the skills they need to succeed.

Business Development Manager Responsibilities

• Research prospective customers in the BDM's target market.
• Use prospecting and qualifying strategies to reach out to new leads.
• Maintain relationships with current customers.
• Reach out to existing customers and clients for new leads.
• Understand the company's product offerings, competitors in the industry, and position in the market.
• Work closely with the sales team to ensure the BDM creates a high-quality prospect-to-customer pipeline.

Business Development Manager Skills

What does it take to succeed as a business development manager? These are the recommended skills a BDM should have to excel in their role.

• Self-motivation : A BDM should be driven, disciplined, and able to work and hit their targets with limited supervision.
• Organizational skills : Business development managers should be able to manage their time and prioritize important tasks.
• Communication skills : BDMs should handle themselves professionally with prospects, customers, and colleagues. And they should have the ability to develop relationships.
• Technical skills : Experience entering data and using a CRM database helps BDMs track and manage their prospects. Specialized knowledge of their company's software ,tools, and target customers is especially valuable.

Business Development Manager Salary

According to Indeed , business development managers make an average of $73,969 annually. However, this can vary depending on the individual's experience and where they choose to work.

• Entry-Level Business Development Manager : $57,710
• Experienced Business Development Manager : $85,203
• Senior Business Development Manager : $109,596

Additionally, the average salary can vary depending on industry as well. When you search on Glassdoor for average wages, you can filter by industry.

• Technology : $60,980
• Consumer Services : $55,554
• Education : $53,798
• Nonprofit : $52,041
• Manufacturing : $66,755

Suppose the company's compensation plan includes a commission or offers employees a percentage of monthly sales. In that case, the base salary might be lower than the expected average for a business development manager.

How to Become a Business Development Manager

• Get business credentials.
• Gain relevant experience.
• Develop your technical skills.
• Create a compelling resume.
• Start your job hunt.

1. Get business credentials.

While a business development manager role generally has no formal requirements, many employers seek candidates with bachelor's degrees in sales,marketing, business administration, or entrepreneurship.

Depending on your seniority level, you might even earn a master's degree — especially if you plan to join the upper management of a company's business development team.

2. Gain relevant experience.

This experience can come from a previous job or internship experience. If you're looking for an entry-level business development manager role, previous work in this specific role might be recommended but optional.

Prior experience in sales, marketing, technology, or customer-facing roles are often acceptable — as those positions tend to require communication, negotiating, and rapport-building skills.

Experience as an entrepreneur can also be desirable because it gives you perspective on the ins and outs of running a business. This will help you relate to prospects as you identify their business challenges and look for solutions.

3. Develop your technical skills.

If you're interested in becoming a business development manager, technical know-how is a must. In-depth knowledge of software your company and prospects use (like CRM databases, communication and collaboration software, or marketing automation platforms) will be helpful. This is especially true if you plan to work for a SaaS company.

4. Create a compelling resume.

When you're ready to apply, create a resume highlighting the essential skills you've learned. If you need some resume inspiration, here are a few examples of business development manager resume templates you can use to write your own.

• Business Development Manager Resume Templates
• Experienced Business Development Manager Resume Example
• Business Development Manager Resume Samples

5. Start your job hunt.

You can find business development manager jobs by using social media like LinkedIn, or searching online job boards. You can also attend sales networking events in your area or digitally to further your chances of finding a company or startup looking to hire you.

Begin Your Career as a Business Development Manager

Put your strategic skills and business knowledge to work as a business development manager. Not only will you learn and grow, but you'll also help your company grow better.

Editor's note: This post was originally published in March 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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Business Development Manager job description

A Business Development Manager is a professional who is responsible for the growth of their department. They work with their sales team to develop mutually beneficial proposals, negotiate contract terms and communicate effectively with stakeholders.

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

This Business Development Manager   job description template is optimized for posting to online job boards or careers pages and easy to customize for your company.

Business Development Manager Responsibilities:

• Developing a business development strategy focused on financial gain
• Arranging business development meetings with prospective clients

Hiring a business development manager? Sign up for Workable’s 15-day free trial to post this job and hire better, faster.

Want to generate a unique job description?

Looking for a job.

We are looking for an ambitious and energetic Business Development Manager to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Responsibilities

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• P romote the company’s products/services addressing or predicting clients’ objectives
• P repare sales contracts ensuring adherence to law-established rules and guidelines
• K eep records of sales, revenue, invoices etc.
• P rovide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople 

Requirements and skills

• Proven working experience as a business development manager, sales executive or a relevant role
• P roven sales track record
• Experience in customer support is a plus
• P roficiency in MS Office and CRM software (e.g. Salesforce)
• P roficiency in English
• Market knowledge
• Communication and negotiation skills
• Ability to build rapport
• Time management and planning skills
• B Sc/BA in business administration, sales or relevant field

Download this ready-to-use  business development manager job description example in a pdf format .

Post this Business Development Manager job to over 200 job boards at once.

Frequently asked questions, related job descriptions.

• Business Development Representative job description
• Sales Manager job description
• Sales Account Manager job description
• Sales Representative job description

Related Interview Questions

• Business Development Manager interview questions and answers
• Sales Manager interview questions and answers
• Sales Account Executive interview questions and answers

Related Topics

• How to hire a sales team: 5 tips to attract talent
• Hiring a sales team? Avoid these 4 candidates
• How to find Sales Managers with Boolean search strings

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What is a Business Development Manager?

Learn about the role of Business Development Manager, what they do on a daily basis, and what it's like to be one.

• What is a Business Development Manager
• How to Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

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Definition of a Business Development Manager

What does a business development manager do, key responsibilities of a business development manager.

• Researching and identifying new business opportunities, including new markets, growth areas, trends, customers, partnerships, products, and services
• Generating leads and cold calling prospective customers to establish rapport and set up meetings
• Planning and overseeing new marketing initiatives to boost the company's market presence
• Developing growth strategies and plans with clear objectives to increase revenue and business expansion
• Understanding the needs of existing customers and how the company's products or services align with their goals
• Building and maintaining strong relationships with clients, potential clients, and industry contacts
• Negotiating with stakeholders and drafting business proposals and contracts to close deals and secure new business
• Collaborating with internal departments such as marketing, sales, and product development to ensure company goals are met
• Attending conferences, meetings, and industry events to network and promote the company
• Working closely with the sales team to convert prospects into customers and to identify upsell and cross-sell opportunities
• Training personnel and helping team members develop their skills to enhance business development efforts
• Utilizing CRM software to track progress with new prospects, manage business leads, and analyze data to inform business strategies

Day to Day Activities for Business Development Manager at Different Levels

Daily responsibilities for entry level business development managers.

• Researching potential clients and market opportunities
• Assisting with the preparation of proposals and presentations
• Participating in client meetings and calls alongside senior staff
• Supporting lead generation and outreach efforts
• Helping with the maintenance of CRM systems and sales records
• Engaging in training programs to develop industry-specific knowledge

Daily Responsibilities for Mid Level Business Development Managers

• Independently identifying and pursuing new business opportunities
• Developing and maintaining relationships with key clients
• Creating and implementing business development strategies
• Collaborating with marketing to align efforts with market trends
• Managing negotiations and closing deals
• Tracking and analyzing sales data to inform future strategies

Daily Responsibilities for Senior Business Development Managers

• Formulating long-term strategic business plans
• Leading and mentoring business development teams
• Managing and expanding relationships with strategic partners and key clients
• Directing the course of new business initiatives
• Collaborating with executive leadership on business growth and market positioning
• Overseeing the development of large-scale proposals and contract negotiations

Types of Business Development Managers

Strategic partnership manager, market expansion manager, sales development manager, corporate development manager, channel development manager, product development manager, what's it like to be a business development manager , business development manager work environment, business development manager working conditions, how hard is it to be a business development manager, is a business development manager a good career path, faqs about business development managers, how do business development managers collaborate with other teams within a company, what are some common challenges faced by business development managers, what does the typical career progression look like for business development managers.

How To Become a Business Development Manager in 2024

Related Career Paths

Fostering client relationships, driving sales growth and ensuring customer satisfaction

Driving revenue growth, steering team performance, excelling in competitive markets

Driving sales growth in diverse regions, leading teams to exceed revenue goals

Driving revenue growth, forging key relationships, and leading high-performing sales teams

Driving business growth and revenue through strategic sales leadership and client relationships

Driving sales growth in designated regions, mastering market trends and client relations

A Business Development Manager is a professional who plays a vital role in the growth and expansion of a company. They are responsible for identifying and pursuing new business opportunities that align with the company's overall strategy and goals. This can include identifying potential customers, building and maintaining relationships with existing and potential partners, and developing and implementing sales and marketing strategies. In order to be successful in this role, a Business Development Manager must possess a unique combination of skills and experience, including strong communication and negotiation skills, a deep understanding of the industry and market, and the ability to think strategically and analytically. The role of a Business Development Manager is dynamic and fast-paced, requiring a high level of adaptability and the ability to navigate ambiguity. They must be able to identify and capitalize on new opportunities, while also managing and mitigating risks. Additionally, they must be able to work effectively across departments and with a variety of stakeholders, including senior management, sales and marketing teams, and external partners. A Business Development Manager plays a critical role in driving revenue and growth for a company, and as such, is an essential member of any organization's leadership team. They are responsible for identifying new business opportunities and driving revenue growth through sales and marketing strategies and partnerships. They are also responsible for managing and developing relationships with key stakeholders, both internal and external. They must be able to think strategically and analytically, and have the ability to effectively communicate and negotiate with a wide range of people.

What Does A Business Development Manager Do?

The primary role of a Business Development Manager is to identify and pursue new business opportunities that align with the company's overall strategy and goals. This can include identifying potential customers, building and maintaining relationships with existing and potential partners, and developing and implementing sales and marketing strategies. They also play a key role in driving revenue and growth for the company, and work closely with the leadership team to achieve these goals. In order to be successful in this role, a Business Development Manager must possess a unique combination of skills and experience, including strong communication and negotiation skills, a deep understanding of the industry and market, and the ability to think strategically and analytically.

How To Become A Business Development Manager?

To become a Business Development Manager, one must typically possess a combination of education and relevant experience in business, sales or marketing. A bachelor's degree in a related field is often required, and many employers also prefer or require a graduate degree in business or a related field. It is also important to have experience in sales, marketing, or business development, as well as excellent communication and negotiation skills.

Average Salary

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Business Development Manager Jobs

Business development director.

June 12, 2024

Product Development Manager (Flex Home/Office)

June 20, 2024

Associate Finance Manager - Multiple Openings !

May 2, 2024

Finance Manager

May 1, 2024

Manager, Strategy (Hybrid)

March 14, 2024

Senior Business Intelligence Developer (Hybrid)

March 29, 2024

Business Development Manager Career Paths

A career path for a Business Development Manager typically begins with entry-level roles such as a sales or marketing representative. As one gains experience and develops the necessary skills and knowledge, they may progress to roles such as a business development manager or a sales manager. With further experience and a proven track record of success, a Business Development Manager may have the opportunity to advance to a higher level management position or even into an executive role within the company. Additionally, many Business Development Manager may choose to specialize in a specific industry or type of business, such as technology or healthcare, to gain expertise in that area.

Average Salary for Business Development Manager

A Business Development Manager makes $95,015 per year on average, or $45.68 per hour, in the United States. The bottom 10% make about $70,000 a year, while the top 10% make about $134,379.

Highest Paying State

District of Columbia

Business Development Manager Education

The most common degrees for a Business Development Manager are Bachelor's degree (62.59% of jobs require this), Master's degree (22.43%), High school (6.74%).

This information is in the process of being updated

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What Does A Business Development Manager Do? (2024 Guide)

Last updated 05/07/2024 by

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What does a business development manager do, a business development manager’s roles and responsibilities.

Case studies: Business development in action

Technology industry: partnership with startup x, pharmaceutical industry: market expansion strategy, consultancy sector: client acquisition success, is a business development manager the same as sales, how much do business development managers earn.

• The base salary provides a stable income , while the commission serves as an incentive for performance.
• Some business development employees prefer a high-reward model of straight commission with no base salary, though this is less common.
• The average base salary ranges from $121,379 to $158,466, with total cash compensation potentially higher when factoring in commissions and bonuses.
• The commission percentage can vary significantly depending on the company, industry, and individual performance, with some companies offering 20% to 30% for each sale or project brought in.

How to become a Business Development Manager

University pathway, college/training provider pathway, apprenticeship pathway, work pathway, work experience pathway, can you become a business development manager without a degree, what is the typical career progression for a business development manager, what industries have the highest demand for business development managers, what kind of training is recommended for someone transitioning from a different field to business development, key takeaways.

• Business Development Managers are central to driving a company’s growth, focusing on new opportunities and strategic partnerships.
• They are distinct from sales roles, emphasizing long-term growth over immediate sales transactions.
• Their earnings include a base salary and commission, incentivizing performance with potential earnings ranging broadly.
• There are multiple pathways to becoming a Business Development Manager, including university degrees, vocational training, apprenticeships, direct work experience, and industry exposure.

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Home / Online Master’s Degree Programs / Online Master’s in Management and Leadership / Careers in Management and Leadership / Business Development Manager Responsibilities

Business Development Manager Responsibilities Business Development Manager Responsibilities Business Development Manager Responsibilities

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Those interested in helping businesses develop long-term relationships with clients may be drawn to a career in business development. Business development managers play a crucial role in the success of an organization. These professionals generate new sales leads, negotiate client pricing, and forecast sales revenue, all to support one of the most important business development manager responsibilities — helping organizations maximize their profits.

Business development managers must evaluate current sales performance and identify ways an organization can expand and grow. Consequently, this career is an ideal choice for those who are self-motivated, goal-oriented, and commission-driven. Students seeking a career in business development should start by building the knowledge and skills they’ll need to be successful. Earning an advanced degree, such as  Maryville University’s online Master of Arts in Management and Leadership , can prepare graduates for business development manager positions in a variety of fields.

Work Settings for Business Development Managers

Most business development managers work full time, Monday through Friday, but their work environments may vary. Some business development managers work in an office, some work entirely from home, and others split their time between the two. In addition, professionals in this field often travel for conferences, conventions, and client meetings.

Business development managers work in a number of industries, including:

• Software and hardware
• Construction
• Financial services

What  Do Business Development Managers Do?

Although the responsibilities of a business development manager may vary by industry, many day-to-day duties are uniform. Some of those include:

• Setting goals and developing plans for business and revenue growth
• Researching, planning, and implementing new target market initiatives
• Researching prospective accounts in target markets
• Pursuing leads and moving them through the sales cycle
• Developing quotes and proposals for prospective clients
• Setting goals for the business development team and developing strategies to meet those goals
• Training business development staff
• Attending conferences and industry events

Fundamental Skills for Business Development Managers

Aspiring business development managers need a variety of hard and soft skills. Examples include communication, organizational, time-management, and technical and computer skills, as well as drive and self-motivation.

• Communication  skills:  Business development managers must be able to communicate with clients of all backgrounds and educational levels. Well-developed written and verbal communication skills are must-haves for professionals who work in this field.
• Organizational  skills:  Professionals who choose this career path must be comfortable juggling numerous clients, on- and off-site meetings, and deadlines. Individuals who are highly organized are best equipped to manage the many parts of the job and keep client proposals and other tasks on track.
• Time -management skills:  Business development managers must understand how to prioritize their time. Individuals who work in this field must be comfortable managing a calendar and adjusting their schedule as needed.
• Technical and  computer skills:  Most organizations use a sales content management system (CMS) to track leads and client calls and document where each prospect is in the sales cycle. Aspiring business development managers must have basic technical and computer skills.
• Drive and  self-motivation:  The most successful business development managers are goal-oriented and commission-driven. Professionals who have drive and motivation will push themselves to succeed.

Salary Range for Business Development Managers

PayScale reports the median salary for business development managers in July 2020 was around $73,000. Earners in the bottom 10% of the salary range made around $45,000, while those in the top 10% made around $122,000. Most compensation packages for business development managers consist of a base salary plus commission.

In addition to a business development manager’s responsibilities, other factors impacting earnings include the industry, the geographic location of the job, and the employee’s level of experience. It should also be noted that individuals who have earned an advanced degree, such as an  online Master of Arts in Management and Leadership , may receive additional compensation.

Your Path Toward a Career as a Business Development Manager Starts at Maryville

Professionals looking to take their career to the next level may find that earning an advanced degree, such as Maryville University’s  online Master of Arts in Management and Leadership , can help them achieve their goal. This dynamic program is designed to provide students with a strong foundation in business while developing their problem-solving, critical-thinking, and leadership skills. The curriculum includes classes in business ethics, project management, leadership, and management policies as well as courses for specialized concentrations.

Are you ready to take the first brave step toward a career as a business development manager? Learn how Maryville’s  online Master of Arts in Management and Leadership  program can help prepare you for the job you want.

Recommended Reading

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Soft Skills: Why Businesses Crave Them

6 Tips for Conducting International Business

Betterteam, Business Development Manager Forbes , “New to Business Development? 10 Hot Industries to Join Right Now” Houston Chronicle , “Difference Between a Business Development Manager & a Sales Manager”

Indeed, Learn About Being a Business Development Manager

PayScale, Average Business Development Manager Salary

Robert Half, Business Development Manager Job Description Guide

U.S. Bureau of Labor Statistics, Sales Managers

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What does a Business Development Manager do?

Published November 18, 2022 3 min read

A business development manager is responsible for the growth and expansion of a company. They work with clients and partners to identify new business opportunities, develop marketing plans, and negotiate contracts. They also build relationships with potential customers and partners, and keep up-to-date on industry trends.

Business Development Manager job duties include:

• Research and identify new business opportunities, including new markets, products, and services
• Develop strategies to penetrate new markets and grow existing markets
• Plan and execute business development initiatives to drive sales growth
• Develop relationships with key decision-makers in target accounts
• Understand customer needs and requirements and develop solutions that address them
• Prepare proposals and presentations to win new business
• Negotiate contracts and close deals
• Monitor market trends and competitor activity
• Keep abreast of industry developments and best practices
• Contribute to the development of the company’s business development strategy

Business Development Manager Job Requirements

A Business Development Manager is responsible for developing and implementing growth opportunities for a company. They must have a bachelor's degree in business, marketing, or a related field, and experience working in business development, sales, or a related field. They must be able to identify and assess new business opportunities, develop strategies to pursue those opportunities, and build and maintain relationships with customers, partners, and other stakeholders. They must also be able to effectively communicate the value of their company's products or services to potential customers.

Business Development Manager Skills

• Prospecting
• Lead Generation
• Cold Calling
• Market Research
• Territory Management
• Account Management
• Client Relationships
• Solution Selling
• Consultative Selling
• Value Propositions
• Negotiation

Related : Top Business Development Manager Skills: Definition and Examples

How to become a Business Development Manager

A Business Development Manager is responsible for developing and implementing growth opportunities for their company. They work with internal and external partners to identify and assess new business opportunities, negotiate and close deals, and manage relationships with key clients. To become a Business Development Manager, you will need to have strong analytical and problem-solving skills, as well as experience in sales, marketing, and business development. You will also need to be an excellent communicator and have the ability to build relationships with key stakeholders.

Related : Business Development Manager Resume Example

Related : Business Development Manager Interview Questions (With Example Answers)

Editorial staff

Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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What Does a Business Manager Do? Role & Responsibilities

Author: University of North Dakota June 20, 2024

Management is often described as the art of coordinating resources and tasks to achieve set objectives efficiently and effectively.

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Therefore, it is essential for directing the collective efforts of an organization toward its goals, acting as the lifeblood of any business operation. And behind every successful management strategy, there's a business manager—the one holding these efforts together. But what does a business manager do exactly?

While we know their role is critical in maintaining the smooth operation of businesses, the specifics of their daily responsibilities and impact might not be as widely understood. Throughout this blog, we focus on the world of business managers, exploring the key functions they perform that help businesses not only survive but thrive. Read on and discover how these professionals manage to keep the wheels of the industry turning.

What is a Business Manager?

A business manager is one of the leaders of an organization, orchestrating its daily operations and steering it toward efficiency and productivity. This role involves strategic planning as well as hands-on management, ensuring that the organization's operations align with its broader goals.

Business managers engage in a variety of tasks ranging from setting objectives and coordinating resources to overseeing employee performance and nurturing their development. Their ultimate aim is to foster an environment that is productive but also adaptable to the shifting needs of the business world.

What Does a Business Manager Do?

A business manager helps guide a company toward its goals by strategically managing its operations. While the specific responsibilities of a business manager can vary widely depending on the industry and their role within the organization, several key tasks are commonly associated with this position:

• Developing strategic plans to ensure efficient operation and achievement of goals.
• Overseeing budgeting, including project budgets, billing, and financial performance of engagements.
• Leading marketing initiatives such as creating marketing materials and introducing new products to the market.
• Managing human resources tasks such as hiring, training, and maintaining workforce efficiency.
• Conducting data analysis to support decision-making and improve operational efficiency.
• Crafting and implementing sales strategies, managing sales teams, and coordinating with other departments to ensure alignment with overall business objectives.
• Reporting on business metrics, including expenses, performance, and market position.
• Providing leadership and direction to teams, focusing them on critical priorities to achieve operational targets.

How to Become a Business Manager?

A solid foundation of knowledge, skills, and credentials is crucial for effective business managers. Because these professionals are responsible for overseeing operations and leading teams, they must be well-informed and equipped with the necessary expertise. Lets go through each step to becoming a successful business manager.

A strong educational background is the first step to a successful career in business management. Aspiring business managers typically start with a bachelor's degree in business management or business administration. These programs cover essential topics such as accounting, finance, marketing, and human resources, providing a comprehensive understanding of how businesses operate.

Those looking to advance further can pursue a Master of Business Administration (MBA) , which can be highly beneficial. Graduate programs explore strategic management, leadership, and specialized business areas, preparing students for higher-level positions and greater responsibilities.

Gain Relevant Experience

Next, practical experience is invaluable for aspiring business managers. Entry-level positions in various business functions, such as sales, marketing, or operations, provide hands-on experience and a better understanding of business dynamics. These roles allow future managers to learn the intricacies of business operations, develop problem-solving skills, and gain insights into effective team management and customer relations.

Additionally, internships and part-time jobs during college offer exposure to different business environments and roles. These opportunities help students build a strong resume, develop practical skills, and establish professional networks. Internships, in particular, allow students to apply theoretical knowledge in real-world settings, understand industry-specific challenges, and gain mentorship from experienced professionals.

Develop Leadership Skills

Strong leadership qualities, a critical component of business management, involve the ability to motivate and inspire teams, make strategic decisions, and navigate complex organizational challenges.

Techniques for developing these skills include seeking mentorship, participating in leadership workshops, and taking on leadership roles in school or community organizations. Influential leaders are essential for guiding teams toward achieving business goals and fostering a positive work environment.

Earn Business Credentials

Obtaining business certifications can enhance your credibility and demonstrate your expertise in specific areas. Here are some in-demand business certifications:

• Project Management Professional (PMP) - Recognized certification for project managers covering project planning, implementation, and monitoring.
• Certified Business Analysis Professional (CBAP) - Focuses on business analysis and solution evaluation.
• APICS Certified Supply Chain Professional (CSCP) - Focuses on global supply chain management and operations.
• HubSpot Inbound Marketing - Certification in inbound marketing fundamentals.

Such certifications can significantly improve your career prospects and position you as a knowledgeable and skilled business manager.

Lastly, in the business world, who you know can sometimes be as important as what you know. Therefore, building a network of professional relationships is key to career growth and success as a manager. Networking can open doors to new job opportunities, provide valuable industry insights, and offer support from peers and mentors.

To expand your network and build strong professional relationships, attend industry events, join professional organizations, and connect with colleagues on professional networking platforms.

What Skills Do You Need to Be a Business Manager?

Of course, business management is heavily centered around leadership, but many other abilities are necessary for fulfilling the roles of a business manager. These skills include:

• Effective communication as you'll need to convey ideas, information, and intentions clearly and professionally in various settings and formats.
• A good grasp of financial concepts and the ability to work with financial data to inform business decisions.
• Understanding how IT impacts business operations and being able to utilize business technologies effectively.
• Critical thinking and problem-solving as you'll be regularly facing complex challenges that require thoughtful analysis and careful decision-making.
• Creativity and innovation, so you are able to think outside the box and come up with new ways of doing things.
• Effective time management so you ensure that projects are completed on time and resources are used effectively.
• Ability to work within a team, understand different team dynamics, and foster a collaborative environment.
• Ability to adapt to circumstances and pivot strategies as needed.
• Strong negotiation skills for securing deals, managing conflicts, and achieving mutually beneficial agreements.

Average Salary and Work Environment 

The annual wage for professionals in management roles is approximately $116,880 , but this can vary significantly depending on the industry, location, and the manager's experience. Business managers in high-demand sectors such as finance, technology, and healthcare often earn higher salaries compared to those in other sectors. Entry-level positions might offer lower wages, but compensation can increase substantially with experience and advanced roles.

Business managers typically work in office environments, often spending a significant amount of time in meetings, both in-person and virtual, coordinating with various departments and strategizing with senior management. They may also travel to meet with clients and stakeholders or attend industry conferences, adding variety to their work routine. The job can be demanding, with tight deadlines and high expectations, but it also offers opportunities for significant impact and career advancement.

The Bottom Line

Now that you have a clearer understanding of what a business manager is and the roles they play, you can better decide if this career path aligns with your ambitions and interests. If you're inspired by the idea of leading teams, making strategic decisions, and driving organizational success, a career in business management might be the perfect fit for you. 

At UND, we offer excellent business management programs that can help equip you with the knowledge and skills necessary to thrive in this field. Such degrees can open doors to numerous career opportunities and help you become a leader who makes a meaningful impact. After all, effective leadership not only drives business success but also brings personal satisfaction in guiding others to achieve their goals. Join UND and let us help you turn your business management dreams into reality, guiding you from the classroom to the boardroom.

Is a business manager a good job? ( Open this section)

Yes, being a business manager is a rewarding career due to its competitive salaries, diverse career opportunities, and the potential to make significant impacts within an organization. Business managers play a crucial role in steering company operations, improving efficiency, and driving growth, which can lead to a fulfilling and influential professional life.

What is another title for a business manager? ( Open this section)

Another title for a business manager could be Office Manager or General Manager. These titles may vary based on the specific responsibilities and industry but generally involve overseeing daily operations, managing teams, and ensuring organizational goals are met.

Is a business manager a CEO? ( Open this section)

No, a business manager is not the same as a CEO. While both roles involve leadership, the CEO is typically at the top of the organizational hierarchy, overseeing the entire company, whereas a business manager might oversee specific departments or functions.

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Inspiring and informing your business school journey

5 top companies with mba leadership development programs.

MBA leadership development programs are a great way to advance your career at a top multinational firm © Microsoft Imagine Cup/FB

Want to join a top multinational company after your MBA? These five firms offer MBA leadership development programs to support your journey to the C-suite

Mon Jan 9 2023

Some of the biggest employers of MBA students also recruit into leadership development programs; fast-track, rotational courses, designed to prime high-potential candidates for senior management roles.

Take Owen Geng, for example, who joined Sanofi Pasteur's China Elite Program after his MBA from Tsinghua University and HEC Paris, and is now en route to becoming one of the company’s future leaders. 

Or, there are the hundreds of MBAs each year who get hired into Amazon’s Pathways Leadership Development Program.

Find out more about the top five companies offering leadership development programs for MBA graduates. 

© Sanofi/FB

Program name:  Management Associates Program (Leadership Development Program) 

Length: Three to four years 

Available to: MBAs

The Management Associates Program (MAP) is a rotational, tailored scheme that prepares you for a commercial leadership position by working with one of the world’s largest global healthcare companies.

The scheme offers several US-based and potentially international rotations lasting from nine to twelve months. These are designed to increase your knowledge in areas such as Field Sales, Marketing, Immunization Policy, Strategic Planning, Business Development and Market Access.

As part of the MAP, you will also be given the opportunity work with some of the most senior leaders and stakeholders within the company to gain cross-functional insight into the operations of the business.

One of the core values of Sanofi is diversity and inclusion, which is at the forefront of their considerations when accepting MBA applicants onto the program. 

2. Microsoft

Program name:  Microsoft Aspire Experience MBA track

Length: Two years

Available to: approximately 200 MBA graduates per year

For MBA graduates, the Microsoft Aspire Experience could be your stepping stone from business school to a top role within a global tech giant.

In a unique onboarding experience, Microsoft hires top graduate talent directly from business school who will undergo two years of targeted training to accelerate the level of impact they can have in the company.

Across the two years, hires will mingle with a global cohort, meet mentors in leadership positions, and work across teams to develop future strategy within the company.

With the program’s commitment to seeking out new talent and perfecting vital leadership skills like working with others and creative problem solving, it’s no wonder it topped MBA Exchange’s 2020 report as one of the top ten MBA development opportunities in the technology sector.  

    READ:  Going From An MBA To A Career At Microsoft

3. Amazon 

© James Duncan Davidson

Program name: Amazon Pathways Leadership Development Program

Length: Five years

Available to: MBAs, MSc graduates or those with a military background

Are you a natural born leader? The Amazon Pathways program is specifically designed to help MBA graduates who aspire to lead large teams progress quickly into high-level management roles in the company.

As a  top employer of MBAs , we like to think Amazon know what they’re doing when it comes to recruitment. Throughout the five years of the Pathways Program, you will move up the ranks from junior to senior management positions, with the chance to work across the company’s global offices.

The program gives an insight into every level of Amazon's operations, allowing you to see the workings of the company as a whole and therefore manage it most effectively.

If you’re committed to pursuing a leadership position at a big company, this may be the perfect opportunity.

READ: What is it really like working at Amazon?  

Program: Siemens CEO Program

Length: 24 months

Available to: MBAs, BA/MA engineering and IT grads

Do you have what it takes to become an innovative leader in a global enterprise? The Siemens CEO program hires the best and brightest MBAs and trains them to tackle top-level strategic challenges.

The 24-month program sets three assignments fostering innovation on a macro-scale. Challenges range from ways to create growth while reducing energy consumption to how to drive the shift of industry in the digital era.

Hires receive guidance from senior executives and the chance to choose assignments they have the most personal interest in. This, paired with Siemens' efforts in the renewable energy space, meant the program was named the number two MBA leadership development opportunity in the healthcare sector by MBA Exchange.

READ: How an MBA can get you a job with Siemens

Student Reviews

Cultural experience

I have met the most competent and diverse batch in this school. These people not only thrive on their own but also makes sure that you are doing it with them. The professors will take your had and walk you through all milestones and make sure you are not left behind. I have found their extracurriculars extremely engaging. There was always a room to have social life after academic life. The only hindrance is the location of the school, it is slightly outside city and living in city is expensive.

Internationality and diversity of opportunities

About my programme I would say it is very international and flexible: we have the opportunity to choose exactly the courses we want. But at the same time, the frame of the campus is crucial in students' life and enable us to create friendships.

Great selection of people

While HEC's MBA is highly selective, I really enjoy the type of people HEC's selects to make sure everybody gets the best out of their MBA experience and networking opportunities. Not only it's an incredibly diverse pool of people (~60 nationalities) but most importantly they make sure to let in friendly empathic and curious people.

Best in France for Grande ecole

A prestigious business school. Languages ​​are important. It is better to have a scientific baccalaureate with excellent grades in high school and good assessments. The courses are well designed as per the latest trends and practicality of learning in stressed upon. Overall, a very good experience.

Diversity and quality of fellow students

Very international and interesting place to be and opens a lot of opportunities, however the administration is very french and facilities are subpar (gym, classrooms) meaning the academic affairs is pretty much useless and lastly we are graded on a curve which can create a toxic environment because of the competition. With that being said the pros outweighs the cons by far.

The quality of the teachers, the campus, the clubs

The school is very international indeed, we have courses with international students and share things with them within the extra academic life (in the social clubs especially). We have great career prospects if we prepare ourselves well - however, the global curriculum is still very finance-oriented, which is a pity for other interesting domains of the company world, which does not rely on finance only. The social clubs are good practice for the management and for now, are quite independent.

HEC Paris awaits you

HEC Paris is really a nice place to do a master's in business. Many classes are useful and interesting (corporate finance, financial accounting, contract law…), some are less - but the curriculum is to be reviewed in the year to come. Regarding the student life, it is incredible, with about 130 clubs, lots of great parties with even greater people. The Jouy campus offers a lot of opportunities to do sports, and you can breathe fresh air every day. HEC also helps a great deal to find an internship or a job.

A dream institute

Enrolling in the HEC MBA was by far the best decision I made for myself. The people and faculty are great, with lots of opportunities to meet people and expand your horizons. Very nice campus where I have had some good running sessions. The alumni network is superb and very helpful. It also has a good support system for entrepreneurs. Would definitely recommend it!

Good choice for a career boost

The classes were extremely practical and relevant to the current challenges that businesses are facing. You have access to a wide range of professionals and good career prospects once you leave the university.

HEC, as an academic institution, serves as a launching pad for students to excel in their pursuits and careers. The diversity among students and professors is truly remarkable. The chance to attend seminars across five major continents is unparalleled. The exposure and relationships it fosters are invaluable.

Super diverse

It's a super diverse and fascinating environment with tons of chances, but the management is very French, and the facilities like the gym and classrooms are not great. This makes the academic side quite ineffective. Plus, we're graded on a curve, leading to a competitive and sometimes toxic atmosphere. Despite all that, the benefits definitely overshadow the drawbacks.

Surreal academic experience

What stood out to me about HEC was the direction and insight it offered on coding approaches. Prior to joining the program, I attempted self-learning, but I felt disoriented and lacked a starting point.HEC enabled me to grasp the basics of programming and provided support when I encountered obstacles. Without that guidance, I doubt I would have achieved the progress I have made to date.

Good security

HEC boasts a dedicated team of security personnel who undergo rigorous training to ensure the perpetual maintenance of tranquility and orderliness within the institution. Their unwavering efforts are directed towards fostering a sense of security among the student body, thereby enabling them to channel their energies predominantly towards their academic pursuits.

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Research: Using AI at Work Makes Us Lonelier and Less Healthy

• David De Cremer
• Joel Koopman

Employees who use AI as a core part of their jobs report feeling more isolated, drinking more, and sleeping less than employees who don’t.

The promise of AI is alluring — optimized productivity, lightning-fast data analysis, and freedom from mundane tasks — and both companies and workers alike are fascinated (and more than a little dumbfounded) by how these tools allow them to do more and better work faster than ever before. Yet in fervor to keep pace with competitors and reap the efficiency gains associated with deploying AI, many organizations have lost sight of their most important asset: the humans whose jobs are being fragmented into tasks that are increasingly becoming automated. Across four studies, employees who use it as a core part of their jobs reported feeling lonelier, drinking more, and suffering from insomnia more than employees who don’t.

Imagine this: Jia, a marketing analyst, arrives at work, logs into her computer, and is greeted by an AI assistant that has already sorted through her emails, prioritized her tasks for the day, and generated first drafts of reports that used to take hours to write. Jia (like everyone who has spent time working with these tools) marvels at how much time she can save by using AI. Inspired by the efficiency-enhancing effects of AI, Jia feels that she can be so much more productive than before. As a result, she gets focused on completing as many tasks as possible in conjunction with her AI assistant.

• David De Cremer is a professor of management and technology at Northeastern University and the Dunton Family Dean of its D’Amore-McKim School of Business. His website is daviddecremer.com .
• JK Joel Koopman is the TJ Barlow Professor of Business Administration at the Mays Business School of Texas A&M University. His research interests include prosocial behavior, organizational justice, motivational processes, and research methodology. He has won multiple awards from Academy of Management’s HR Division (Early Career Achievement Award and David P. Lepak Service Award) along with the 2022 SIOP Distinguished Early Career Contributions award, and currently serves on the Leadership Committee for the HR Division of the Academy of Management .

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7 upgrades Apple Vision Pro needs to succeed in business

Last week, The Information  reported that Apple suspended work on the second-generation Vision Pro to prioritize creating a more budget-friendly version with fewer features, possibly targeting consumers rather than enterprises.

I talked to Dr. Rolf Illenberger, CEO of VRdirect , a Munich-based company specializing in enterprise VR software, to understand what it will take for Apple's Vision Pro to succeed in the business sector.

Also: Apple Vision Pro FAQ: Price, features, hands-on insights, and everything you need to know

Here are the essential upgrades Apple needs to make to ensure the Vision Pro becomes an indispensable enterprise tool.

1. Clear messaging on what the Vision Pro can do for businesses and consumers

So, is the Vision Pro an AR or a VR device? Dr. Illenberger notes, "Apple was selling the device as an AR device, while, in fact, technologically speaking, it's a VR device. That tells you a lot about Apple's vision about the technology's current capabilities."

This disparity between Apple's marketing and the device's actual capabilities is problematic. Businesses investing in Vision Pro may anticipate a fully developed AR experience but could find that the device's VR-centric capabilities do not align with their needs. This could impact adoption rates, especially among enterprises seeking AR solutions for applications such as real-time remote assistance, AR-enhanced training, or interactive AR presentations.

Dr. Illenberger emphasizes this concern: "As of today, we do not have killer use cases for B2C. The problem for Apple, or everyone in the VR industry, is you cannot dictate the killer application. The device itself is not compelling for B2C users, but as a signal, it was extremely important to everyone in the industry."

To drive adoption, businesses must see clear, compelling AR applications that justify their investment. Apple must align the Vision Pro's capabilities with these expectations and invest in marketing and education to showcase its potential. This includes case studies, demonstrations, and pilot programs that highlight successful implementations of the device in real-world scenarios.

Dr. Illenberger suggests, "Educating potential users about the practical benefits and showcasing successful case studies will be key to driving adoption in the business sector."

Apple must effectively present the value of Vision Pro by showcasing real-world applications and demonstrating how the product has made a tangible impact in a business environment.

2. Development of compelling vertical industry apps

Apple's introduction of new business APIs for Vision Pro in visionOS 2 , particularly those targeting machine learning (ML) applications, is a significant step forward. These APIs enable on-device processing from the headset's sensors, facilitating advanced multimodal interactions.

Imagine an aircraft mechanic using a Vision Pro to inspect an engine and receiving real-time feedback on potential issues, such as damaged jet engine blades that need replacement. Dr. Illenberger states, "The ability to process information from sensors in real-time and provide actionable feedback is crucial for applications in fields like engineering and medicine, where accuracy and immediacy are paramount."

The Vision Pro requires industry-specific applications to target the business sector effectively, and developers should use the new ML APIs to create solutions that tackle real-world problems. For example, the Vision Pro could transform diagnostics in the medical field, enabling doctors to interpret complex medical data better. The capability to convert 2D photos into spatial photos in visionOS 2 can be especially valuable for creating detailed visualizations and presentations.

Also:  Apple Vision Pro review: Fascinating, flawed, and needs to fix 5 things

"The success of Vision Pro in business environments will depend on the development of industry-specific applications," Dr. Illenberger emphasizes. "Applications that solve real-world problems and offer tangible benefits will encourage adoption."

3. Improved device management and enterprise integration

For large-scale enterprise adoption, the Vision Pro must support robust device management capabilities. This includes features like Mobile Device Management (MDM), allowing IT departments to centrally deploy, manage, and secure multiple devices. Without these capabilities, businesses will struggle to integrate Vision Pro into their infrastructure. Apple's ecosystem must evolve to include these management features.

Also: 5 businesses proving the Apple Vision Pro is breathing new life into the enterprise

Dr. Illenberger emphasizes, "Enterprises need tools to manage and secure devices at scale. Without robust device management, integration into business environments will be challenging."

The enterprise world thrives on efficiency and control, and without these, the Vision Pro is just another shiny gadget. Imagine a hospital setting where multiple doctors need to use the same device seamlessly -- robust device management is non-negotiable.

4. Competitive pricing for enterprise deployments

While the Vision Pro's $3,500 price tag is hefty, it's not unprecedented in enterprise VR headsets, where prices can exceed $10,000 for specialized applications. For the Vision Pro to be considered viable, Apple must offer competitive pricing models for bulk purchases and enterprise deployments. Volume discounts or enterprise leasing options could make it more accessible.

Also: The best VR headsets right now (and how Apple Vision Pro stacks up)

"The price is not the primary barrier in the enterprise sector," Dr. Illenberger points out. "It's about demonstrating value and offering pricing models that make large-scale deployments feasible."

Apple, take note: Show the value, and enterprises will follow. If a company can see a clear ROI, the upfront cost becomes less of a hurdle. Think about industries like automotive or aerospace, where the cost of a single mistake far outweighs the price of a VR headset.

5. Access to full sensor capabilities

To fully exploit the Vision Pro's potential, developers need unrestricted access to its sensor data. Some restricted capabilities limit the device's use in high-stakes environments such as pilot training or surgical simulations. By providing full access to sensor data, Apple can enable developers to create highly specialized applications that meet the demands of various professional fields.

Also: Apple is reportedly working on AR glasses and a cheaper Vision headset

"For high-stakes applications, developers need full access to the device's capabilities," says Dr. Illenberger. "Restrictions on sensor data limit the potential uses of Vision Pro in critical environments."

In other words, let the device breathe and watch it soar in diverse applications. Imagine surgeons practicing complex procedures in a risk-free virtual environment, honing their skills before touching a real patient.

6. Stronger processing power and battery life with better connectivity to the cloud and the edge

The Vision Pro's hardware is impressive, but there's always room for improvement. The device may need more powerful chips and longer battery life for demanding enterprise applications, such as detailed engineering inspections or extensive medical diagnostics. It's important to ensure that the Vision Pro can handle intensive tasks without frequent recharging, making it more reliable and practical for business use.

Also: Apple is reportedly looking to give the Vision Pro 'respiration tracking'

The Vision Pro should seamlessly integrate with cloud and edge computing resources to support the advanced processing requirements of AI and ML applications. This integration will offload processing tasks from the device to more powerful remote servers, enhancing performance and reducing the on-device computational load. Such a setup is vital for achieving the real-time, data-intensive capabilities that many business applications require. 

Dr. Illenberger comments, "Moving processing power to the cloud is essential for handling the data-intensive tasks that businesses require. This shift will enable more complex and capable applications."

The future of immersive technologies also hinges on robust connectivity. The Vision Pro should support the latest wireless technologies, including 5G and Wi-Fi 7, to ensure seamless data transmission and low latency. This is particularly important for applications that depend on real-time data processing and interaction, such as remote collaboration and AR maintenance.

Also: Forget Vision Pro: You can experience spatial video on XR glasses for just $199

These developments are not solely in Apple's hands. We need faster and more reliable networks to deploy advanced AR and VR applications, including faster wireless technologies, high-speed broadband, and cloud and edge infrastructure in Apple data centers and regional partner facilities.

Dr. Illenberger remarks, "The deployment of robust network infrastructure is crucial for the future of AR and VR technologies. Without it, the full potential of devices like Vision Pro cannot be realized."

7. User-friendly developer tools, support, and an open ecosystem

For Vision Pro to succeed in business, Apple must provide user-friendly developer tools and comprehensive support. This includes detailed documentation, sample code, and a responsive developer community. By making it easier for developers to create and deploy applications, Apple can accelerate the adoption of Vision Pro in various industries. 

"Developers need the right tools and support to create applications that will drive adoption in business," says Dr. Illenberger. "User-friendly tools and strong community support are essential."

Also: Agog co-founders make a big bet on the social benefits of AR, VR, and XR

The easier Apple makes supporting the Vision Pro for developers, the faster we'll see a proliferation of applications that make it indispensable in the business world. Unfortunately, Apple's traditional closed ecosystem may not align well with what businesses and vertical market software developers need. If Apple is too restrictive on what can be allowed in its app store for visionOS, it could stifle innovation. Every device capability needs to be transparent and accessible to the developer, not just functions that Apple cherry-picks.

"You need to have access to the device's full capabilities," says Dr. Illenberger. "If Apple remains too restrictive, it will limit the device's potential and deter developers."

Vision Pro: Ready to do business?

With the enhancements brought by visionOS 2 and the critical upgrades outlined above, the Apple Vision Pro could become an indispensable tool for enterprises across industries. Apple can position Vision Pro as a leader in the business VR market, driving innovation and productivity in the workplace.

Also: Stanford's VR breakthrough could spell the end of clunky headsets - thanks to AI

As Dr. Illenberger aptly puts it, "Enterprises need tools that fit into their current workflows and open new avenues for innovation. The Vision Pro, with the right support and development, could be that tool."

Forget Vision Pro: You can experience spatial video on XR glasses for just $199

To rescue the vision pro, apple must do these 3 things, the best macbook accessories you can buy: expert tested.