Diavika Febriyanti Study Program of Management, Faculty of Business and Management, Universitas Internasional Batam Indonesia
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Pink Tax: As a Form of Gender Identity in International Products?
Knowledge about the existence of this Pink Tax is still very lacking in Indonesia. The Pink Tax weakens women's purchasing power by forcing them to spend more money on their daily needs, this creates unfair gender-based pricing. This study aims to analyze the effect of gender-based pricing, gender discrimination, gendered product marketing, price discrimination, and willingness to pay Pink Tax. This research method uses a primary data approach that is distributed to 263 people respondents, with the SmartPLS tool. The results of this research conclude that gender-based pricing only has an effect on Pink Tax, while gender discrimination, gendered product marketing, price discrimination, and willingness to pay do not have a significant effect on Pink Tax. These results indicate that brands often only take the opportunity to exaggerate women's goods and are considered the norm for women's consumption. It is also stated that gender discrimination is not only manifested in the form of price but can be directed in the form of diversification.
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The title of a research paper should outline the purpose of the research, the methods used and the overall tone of the paper. The title is important because it is the first thing that is read. It is important that the title is focused, but ...
... paper is to initiate the first steps to fill the research gap on the. Swedish market as well as add context to the already existing research on gender- based
The paper proceeds as follows: Section 2 describes current pink tax ... sumer Affairs study that reports a 13% pink tax in personal care. We
Businesses advertised these figures without having even seen any articles of clothing.
The paper focuses on the pink tax as it is a topic with insufficient evidence ... The term "pink tax" refers to the practice of coloring ordinary
Pink tax refers to the fact that products marketed towards female consumers tend to be pricier than male equivalents. This phenomenon has
Eliminating the pink tax is a step forward towards gender equality, which is also the 5th. Sustainable Development Goal of the UN. Through this paper, the
This study provides insights under the topic of gender and clothing studies, and for the qualitative research methods of using news article as
American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN :2378-703X. Volume-07, Issue-01, pp-84-88 www.ajhssr.com. Research Paper. Open
Our paper considers a broad definition of the pink tax1, considering ... National Bureau of Economic Research. – (2022). “Firm heterogeneity in
Research in the early 1990s found that women were quoted higher ... Paper 1540, (1991); and Ian. Ayres and Peter Siegelman, “Race and Gender
The results of this research conclude that gender-based pricing only has an