research paper topics for sales

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71+ Research Paper Topics & Ideas for Marketing Students

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
What manipulation tactics do brands use to get more customers?
How can brand image be communicated via social media marketing?
How can social media impact the buying choices of shoppers?
Are consumers equipped to shield themselves from direct marketing strategies?
Determine and analyze consumer buying behavior for [product name]
How does advertising impact consumer behaviour?
How does family orientation impact marketing communications?
What characteristics do buyers look for when purchasing a product online?
How does global marketing incorporate standardization?
What attributes do consumers look for when comparing products online?
How do financial institutions differentiate their goods and services on the basis of social class?
Is direct marketing really the most effective form of marketing?
What internet marketing trends can be expected for the future?
How to marketing strategies differ across different cultures?
Can brand advertising impact political campaigns?
How do brands exploit impulsive buying?
How does loyalty cards encourage sales and boost customer loyalty?
Can well-marketed brands get away with selling substandard quality products?
How is globalization having on impact on consumer behaviour?
Impact of brand image on customer loyalty
Brand attributes that lead to an increase in customer loyalty
Successful marketing approaches that helped break through strong market monopoly
Impact of cause marketing on brand affinity with young mothers
Effect of consumer promotions and discount offerings on brand equity
The outcomes of advertising in a recession
Influence on Social Media advertising on consumer behaviour
Effect of TV advertising on top of mind awareness
Understanding customer perceptions around event sponsorships
Does corporate social responsibility translate into sales?
Canadians perspective on being targeted with mobile ads based on their browser history
Is direct marketing welcomed by people?
Are customers able to differentiate between various mortgage offering by competing banks?
Does social media influence buying behaviour
Do people like being click baited into sponsored posts?
Understanding the impact of celebrity endorsements on ROI for CPG brands
Women’s sentiments around comparison advertising
How effective is comparison advertising to build brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
What makes people want to share content to their friends?
Understanding why content goes viral
Marketing challenges around the evolving family structures
Are we losing the emotional value and significance of money being in a cashless society?
Is centralized global marketing a good idea for brand health in local markets?
How is augmented reality going to enhance marketing experiences?
How will artificial intelligence support in making better marketing decisions?
Is immersion marketing through virtual reality technology going to be accepted?
What does the luxury auto buyer look for in a car?
How to instill a desire to purchase for customers in the luxury category
Harmful effects of advertising to kids
Impact of in-store branding on brand salience
Effect marketing strategies for restaurant businesses
Habit formation and ways to integrate new products in consumer lifestyles
Is display advertising going to die?
Can Snapchat help small business grow?
How do customers perceive the brand who advertise on Instagram?
The impact of humour in advertising
Do customers pay attention to nutrition labels?
What triggers impulse buying behaviour
Essentials to sky rocket a new brand to heights of awareness
The factors that lead to customer satisfaction in young adults
Elements that help build an emotional connection with your audience
How do males and females differ in their buying behaviour of mobile phones
Does language targeting help in ethnic advertising?
Customer Perceptions: Are well known brands good in quality?
Is radio still an effective method of advertising?
Rural vs Urban marketing challenges to be mindful of
Impact of internal branding on employee retention and turnover
An in-depth analysis of political marketing in Canada

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Marketing Research Topics: 375 Ideas for Your Paper

Are you a marketing student searching for fresh ideas for your next research paper? Marketing is a fascinating field where you can analyze why people buy certain products, how brands influence our choices, and what trends shape the industry. In this article, we've gathered all the best marketing research paper topics to help kickstart your brainstorming process. Whether you're into exploring the impact of social media on shopping habits or digging into the secrets of successful advertising, we've got something for everyone. So, let's get those creative juices flowing and find the perfect topic for your next paper!

The List of Marketing Research Topics

Presenting you with a list of insightful marketing topics for research that'll get your brain buzzing with ideas. We've got everything from exploring the latest trends in digital marketing to figuring out why people buy certain things. Each topic is handpicked to spark your curiosity and get you thinking deep. So, grab a pen and start uncovering fascinating subject matters together! ‘What if I want to pay someone to write my paper ?’ Then, you’re also at the right place – our expert marketing and MBA writers are online and waiting for your orders.

Digital Marketing Topics

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services, engage with audiences, and drive business growth. Here are some interesting marketing research paper topics related to the digital product promotion:

Email marketing strategies.
Social media advertising tactics.
Content optimization tips.
SEO fundamentals.
Pay-per-click campaigns.
Influencer marketing insights.
Video content strategies.
Mobile marketing techniques.
Website conversion optimization.
Data-driven decision making.
Affiliate marketing basics.
Brand storytelling methods.
Customer relationship management.
Local search optimization.
Online reputation management.
E-commerce marketing hacks.
Lead generation strategies.
Retargeting strategies.
Marketing automation tools.
Social media engagement tactics.
A/B testing principles.
Content marketing trends.
Voice search optimization.
Chatbot implementation tips.
Analytics for digital marketers.

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Good Marketing Research Topics

Good marketing involves effectively communicating the value of a product or service to the target audience, creating meaningful connections, and ultimately driving desired actions or behaviors while maintaining ethical standards and delivering customer satisfaction. If you’re looking for marketing research topics for college students, here are some good ideas:

Consumer behavior in the post-pandemic era.
The impact of influencer marketing on brand perception.
Emerging trends in mobile advertising effectiveness.
Cross-cultural differences in online shopping behavior.
The role of augmented reality in enhancing consumer experiences.
Ethical considerations in data-driven marketing practices.
Effectiveness of personalized marketing strategies on customer retention.
Influence of social media platforms on purchase decisions.
Brand loyalty in the age of digital disruption.
The effectiveness of storytelling in brand communication.
Adoption and perception of voice search technology by consumers.
Impact of environmental sustainability messaging on brand perception.
Effectiveness of user-generated content in driving sales.
The role of emotions in consumer decision-making processes.
Trends in customer service preferences across different demographics.
The effectiveness of native advertising in digital marketing campaigns.
The impact of online reviews on consumer purchasing behavior.
The role of artificial intelligence in improving marketing ROI.
Strategies for engaging Generation Z consumers in marketing campaigns.
The influence of social media algorithms on content visibility.
The effectiveness of virtual events in brand promotion.
The role of customer experience in building brand loyalty.
Consumer perceptions of data privacy and its impact on marketing.
The effectiveness of cause-related marketing initiatives.
The influence of cultural factors on global marketing strategies.

Social Media Marketing Research Topics

Social media marketing entails using social media platforms to connect with audiences, build brand awareness, engage users through content creation and interaction, and ultimately drive traffic, leads, and sales for businesses or organizations. Now, let’s engage with the following topics:

The impact of user-generated content on brand engagement.
Effectiveness of influencer marketing across different social media platforms.
Trends in video content consumption on social media.
The role of social commerce in driving sales and conversions.
Strategies for enhancing organic reach on social media.
Consumer perceptions of sponsored content on social media.
The influence of social media advertising on purchase intent.
The effectiveness of storytelling in social media marketing.
Trends in social media platform preferences among different demographics.
The role of augmented reality filters in brand promotion on social media.
Strategies for building and maintaining an engaged community on social media.
The impact of social media algorithms on content visibility and reach.
Consumer attitudes towards brand authenticity on social media.
The effectiveness of chatbots in social media customer service.
The role of social listening in shaping marketing strategies on social media.
Trends in live streaming and its impact on brand engagement.
The influence of social media influencers on consumer purchasing behavior.
Strategies for managing social media crises and negative feedback.
The effectiveness of user segmentation in social media advertising campaigns.
The role of user privacy concerns in shaping social media marketing practices.
The impact of social media contests and giveaways on brand awareness.
Trends in social media storytelling formats (e.g., Stories, Reels) and their effectiveness.
Strategies for optimizing content for different social media platforms.
Consumer perceptions of branded hashtags and their impact on engagement.
The role of social media analytics in measuring ROI and campaign effectiveness.

Content Marketing Research Topics

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a target audience, ultimately driving profitable customer action. Consider our custom coursework writing service if you need hands-on help rather than topics alone. Here are some inspiring topics:

The impact of long-form content on audience engagement and conversion rates.
Trends in content personalization and its influence on user behavior.
Effectiveness of interactive content formats (e.g., quizzes, polls) in driving engagement.
The role of evergreen content in sustaining long-term organic traffic growth.
Strategies for repurposing content across different platforms and formats.
Trends in visual content consumption preferences (e.g., infographics, videos).
The influence of content quality on brand credibility and reputation.
Consumer perceptions of sponsored content and its impact on trust.
The effectiveness of content partnerships and collaborations in reaching new audiences.
The role of user-generated content in building brand authenticity and trust.
Trends in content distribution channels and their impact on reach and engagement.
Strategies for leveraging storytelling techniques to create compelling content.
The impact of content frequency and consistency on audience retention.
Consumer attitudes towards branded content and its influence on purchase decisions.
The role of emotion in content marketing and its impact on audience response.
Trends in content length and its influence on search engine rankings.
The effectiveness of content curation in building thought leadership and authority.
Strategies for optimizing content for voice search and virtual assistants.
The influence of social proof (e.g., testimonials, case studies) in content marketing.
Trends in content gamification and its impact on user engagement and loyalty.
The role of content clusters and topic clusters in improving SEO performance.
Strategies for measuring and optimizing content ROI.
Consumer perceptions of branded storytelling and its impact on brand loyalty.
The effectiveness of content targeting and segmentation in reaching niche audiences.
The influence of content format (e.g., text, audio, video) on engagement metrics and user preferences.

B2B Marketing Project Topics

B2B marketing, short for business-to-business marketing, focuses on promoting products or services from one business to another, often involving longer sales cycles, relationship-building strategies, and tailored messaging to address the unique needs and challenges of business customers. Consider these marketing topics for research in the doman of B2B:

Effective B2B email campaigns.
LinkedIn for B2B lead generation.
Thought leadership strategies.
CRM impact on sales alignment.
Influencer marketing in B2B.
Content syndication for leads.
Optimizing B2B landing pages.
Peer reviews in B2B purchases.
Personalized B2B email automation.
Webinars for B2B thought leadership.
Compelling B2B case studies.
Social proof in B2B branding.
SEO for B2B organic traffic.
Account-based advertising (ABA).
Data-driven B2B personalization.
Content marketing in B2B.
B2B social media advertising.
B2B customer advocacy programs.
Targeted B2B lead magnets.
AI in B2B marketing automation.
B2B customer experience (CX).
Account-based selling (ABS).
Optimizing B2B marketing funnels.
Industry partnerships for B2B growth.
B2B sales enablement tools.

Green Marketing Project Topics

Green marketing, also known as sustainable marketing or environmental marketing, involves promoting products or services that are environmentally friendly or produced in a sustainable manner, aiming to appeal to environmentally conscious consumers and contribute to positive environmental outcomes. For sustainable marketing research paper topics, contemplate these options:

Eco-friendly packaging and consumer behavior.
Promoting sustainable products through green marketing.
Green branding trends and brand perception.
CSR's role in green marketing initiatives.
Consumer trust and greenwashing effects.
Raising environmental awareness through campaigns.
Measuring and communicating product impact.
Green certifications and consumer trust.
Green influencer marketing effectiveness.
Storytelling for sustainability communication.
Integrating sustainability into product lifecycle.
Green marketing impact on loyalty.
Sustainable packaging and consumer preference.
Green advertising and brand perceptions.
Cause-related marketing for conservation.
Employee engagement in green initiatives.
Environmental values and consumer behavior.
Green product innovation and competitiveness.
Education campaigns for sustainable consumption.
Overcoming barriers to green adoption.
Government regulations and green marketing.
Circular economy initiatives for sustainability.
Technology for green transparency.
Partnerships for promoting sustainability.
Demographics and green marketing attitudes.

MBA Marketing Project Topics

MBA Marketing refers to a specialized area of study within a Master of Business Administration program that focuses on developing strategic marketing skills, analytical capabilities, and leadership qualities necessary for managing marketing functions in diverse industries and organizational contexts. Analyze the following topic ideas:

Market segmentation strategies for new product launches.
Brand positioning in competitive markets.
Customer relationship management (CRM) in service industries.
Pricing strategies for market penetration.
Digital marketing tactics for reaching millennial consumers.
Market entry strategies for international expansion.
Social media marketing effectiveness in B2C industries.
Consumer behavior analysis in e-commerce.
Brand equity measurement and management.
Product lifecycle management strategies.
Marketing strategies for sustainable and ethical brands.
Competitive analysis and benchmarking in marketing.
Marketing analytics for data-driven decision making.
Influencer marketing impact on brand perception.
Omnichannel marketing strategies for retail businesses.
The role of artificial intelligence in marketing automation.
Marketing strategies for luxury brands.
Customer retention strategies in subscription-based businesses.
The impact of cultural differences on global marketing campaigns.
Crisis management in brand reputation.
Marketing strategies for emerging markets.
Personal branding strategies for professionals.
Strategic alliances and partnerships in marketing.
Customer experience management in the digital age.
The future of marketing: Trends and predictions.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing involves the utilization of AI technologies such as machine learning, natural language processing, and predictive analytics to analyze vast amounts of data, automate repetitive tasks, personalize customer experiences, optimize marketing campaigns, and drive more effective decision-making processes within the marketing domain. These topics will help you get started:

AI-powered personalization in marketing campaigns.
Predictive analytics for customer behavior forecasting.
Natural language processing for sentiment analysis in social media.
AI-driven content creation and optimization.
Automated chatbots for customer service and engagement.
Image recognition for visual search in e-commerce.
AI-powered recommendation systems for product recommendations.
Customer segmentation using machine learning algorithms.
Automated email marketing campaigns with AI.
Dynamic pricing strategies using AI algorithms.
AI-driven lead scoring and qualification.
Fraud detection and prevention using AI in digital advertising.
Automated ad optimization and budget allocation with AI.
Voice search optimization with AI technology.
AI-powered market trend analysis and forecasting.
Personalized product recommendations based on browsing history.
AI-powered customer journey mapping and optimization.
Real-time customer support through AI-driven chatbots.
Automated content curation and scheduling with AI.
AI-powered A/B testing for marketing campaigns.
Automated social media content generation and scheduling.
AI-driven competitor analysis and market insights.
AI-powered customer churn prediction and prevention.
Dynamic website optimization using AI algorithms.
AI-enabled marketing attribution and ROI analysis.

Affiliate Marketing Topics

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their products or services through the affiliate's marketing efforts, typically via referral links, promotional content, or other forms of digital outreach, with affiliates earning a commission for each successful referral or sale they generate. Here are some brilliant topics:

Affiliate marketing strategies for beginners.
Effective affiliate program management techniques.
Maximizing affiliate revenue through content optimization.
Affiliate marketing in niche industries.
Leveraging social media for affiliate marketing success.
Building relationships with affiliate partners for long-term success.
Affiliate marketing compliance and legal considerations.
Trends and innovations in affiliate marketing.
Affiliate marketing for e-commerce businesses.
Choosing the right affiliate network for your business.
Advanced affiliate tracking and analytics.
Affiliate marketing for bloggers and influencers.
Strategies for recruiting and onboarding affiliates.
Creating high-converting affiliate marketing funnels.
Affiliate marketing tools and software for efficiency.
Scaling affiliate marketing campaigns for growth.
Affiliate marketing in the digital product space.
The future of affiliate marketing: Emerging trends.
Building authority and trust as an affiliate marketer.
Affiliate marketing case studies and success stories.
Monetizing your email list through affiliate marketing.
Affiliate marketing for local businesses.
Strategies for diversifying affiliate income streams.
Understanding affiliate marketing commission structures.
Effective communication strategies with affiliate partners.

Marketing Plan Topics

According to the definition of what is a marketing plan , it is a comprehensive document that outlines an organization's marketing objectives, strategies, tactics, and action plans to achieve its business goals within a specified time frame, typically including market analysis, target audience identification, positioning strategies, marketing mix decisions, budget allocation, and performance metrics to measure success and guide ongoing marketing efforts. Here are some compelling research paper topics about marketing:

New product launch marketing plan.
Brand revitalization strategy.
Digital marketing plan for small businesses.
Influencer campaign strategy.
Brand awareness content plan.
Social media engagement strategy.
Multichannel marketing approach.
Event promotion plan.
Customer loyalty program strategy.
Crisis response marketing plan.
Product differentiation strategy.
Mobile outreach plan.
Eco-friendly marketing tactics.
Referral program implementation.
Market expansion strategy.
Cause marketing initiative.
Profit-maximizing pricing plan.
Seasonal promotion strategy.
Thought leadership campaign.
Email lead generation plan.
Affiliate program setup.
User experience enhancement plan.
Strategic partnership marketing.
Demographic targeting plan.
International market entry strategy.

Marketing Topics for Presentation

A marketing presentation is a visual and verbal communication tool used to convey key marketing messages, strategies, and insights to an audience, often including stakeholders, clients, or internal teams, through engaging slides, compelling storytelling, and interactive elements, with the goal of informing, persuading, or inspiring action related to marketing initiatives, campaigns, or projects. Review these topics:

Social media trends.
Content creation tips.
SEO basics.
Influencer partnerships.
Video marketing insights.
Mobile optimization techniques.
Branding essentials.
Customer engagement tactics.
Lead generation methods.
Customer journey mapping.
Website conversion tips.
E-commerce trends.
Storytelling in marketing.
Influencing consumer behavior.
Social media advertising.
Analytics for marketers.
Targeting the right audience.
Cross-channel marketing.
Customer retention strategies.
Creative campaign ideas.
Building brand loyalty.
Marketing in the digital age.

Email Marketing Topics

Email marketing involves the use of email as a communication channel to send targeted messages to a specific audience, typically consisting of subscribers or customers, with the aim of promoting products, services, events, or other offerings, nurturing customer relationships, driving engagement, and ultimately achieving marketing objectives such as lead generation, sales conversion, or brand awareness. Review these marketing research paper topics regarding email product promotion:

How to write effective email subject lines.
Designing visually appealing email templates.
Personalization techniques for email campaigns.
Segmentation strategies for targeted email lists.
A/B testing email content for optimization.
Increasing email open rates with effective timing.
Writing compelling email copy.
Automating email workflows for efficiency.
Integrating email marketing with other channels.
Nurturing leads through email drip campaigns.
Re-engagement tactics for inactive subscribers.
Compliance with email marketing regulations.
Metrics to track for email campaign success.
Optimizing emails for mobile devices.
Leveraging user-generated content in emails.
Implementing dynamic content in email campaigns.
Personalizing product recommendations in emails.
Using storytelling techniques in email marketing.
Strategies for growing your email subscriber list.
Leveraging social proof in email content.
Creating urgency and scarcity in email promotions.
Building trust and credibility through email.
Crafting effective call-to-action buttons in emails.
Utilizing email surveys for customer feedback.
Strategies for reducing email unsubscribe rates.

Influencer Marketing Research Topics

Influencer marketing is a strategy where brands collaborate with individuals who have a significant online following and influence within a particular niche or industry, known as influencers, to promote their products or services to their audience in an authentic and engaging manner, leveraging the influencer's credibility, authority, and reach to increase brand visibility, credibility, and ultimately drive consumer engagement and purchase decisions. Let’s consider the following ideas:

Influencer impact on consumer behavior.
Micro vs. macro influencers' effectiveness.
Industry-specific influencer trends.
Authenticity's role in engagement.
Trust and credibility in partnerships.
ROI measurement in influencer campaigns.
Ethics: Transparency and disclosure.
Selecting influencers aligned with brand.
Long-term versus short-term partnerships.
Content format's effect on engagement.
Influencers' impact on brand perception.
Cross-cultural influencer considerations.
Influencer marketing in emerging markets.
Influencer versus brand content effectiveness.
Risk mitigation strategies.
Influencer marketing in B2B sectors.
Storytelling's role in influencer campaigns.
Handling influencer marketing during crises.
Compensation trends and negotiation.
Influencer partnerships and brand loyalty.
Niche market influencer strategies.
UGC's impact in influencer marketing.
Influencer marketing's effect on traditional ads.
Future trends in influencer marketing.
Measurement standards and benchmarks.

Sales and Marketing Topics

Sales in marketing refer to the process of converting leads or prospects into paying customers through personalized interactions, effective communication, and persuasive techniques, often involving activities such as prospecting, lead qualification, presentations, negotiations, and closing deals, with the overarching goal of generating revenue and fostering long-term customer relationships to drive business growth. Here are some topic examples for you:

Aligning sales and marketing teams for better collaboration.
Effective lead generation strategies for sales teams.
The role of customer relationship management (CRM) in sales and marketing integration.
Sales enablement techniques to support marketing efforts.
Leveraging content marketing to drive sales.
Understanding the buyer's journey for more targeted sales and marketing efforts.
Social selling: Using social media for sales outreach.
Account-based marketing (ABM) strategies for sales success.
Sales funnel optimization: Improving conversion rates.
The impact of storytelling in sales and marketing.
Cross-selling and upselling techniques for increased revenue.
Sales automation tools to streamline processes.
Using data analytics for informed sales and marketing decisions.
Personalization strategies for sales and marketing communication.
Building brand loyalty through sales and marketing efforts.
The importance of customer feedback in refining sales and marketing strategies.
Sales prospecting in the digital age.
Sales negotiation skills for closing deals.
Creating compelling sales presentations and collateral.
The role of events and networking in sales and marketing.
Leveraging partnerships and alliances for mutual growth.
Sales training and development programs for team success.
Overcoming common sales and marketing challenges.
Building a strong online presence for sales and marketing success.
Tracking key performance indicators (KPIs) for sales and marketing effectiveness.

How to Choose a Marketing Research Topic

Selecting a great topic involves a blend of personal interest, industry relevance, and academic viability. Here's a step-by-step guide to help you choose perfect marketing research topics for college students:

Reflect on Your Interests

Consider what aspects of marketing intrigue you the most. Are you passionate about consumer behavior, branding, digital marketing, or marketing strategy? Your enthusiasm for the topic will keep you engaged throughout the research process.

Explore Current Trends and Issues

Stay updated on the latest developments in the marketing field. Look for trends, challenges, or controversies that pique your interest. Topics of emerging technologies, changing consumer preferences, or environmental sustainability often offer rich research opportunities.

Review Academic Literature

Conduct a literature review to familiarize yourself with existing research in your areas of interest. Identify gaps or unanswered questions that you could explore further. Consider recent studies, theoretical frameworks, and methodologies that may inspire your research.

Consider Practical Applications

Think about how your research topic could contribute to real-world marketing practices. What practical implications or strategic insights could businesses derive from your findings? Choosing a topic with practical relevance can enhance the impact of your research.

Evaluate Feasibility

Assess the feasibility of your chosen topic regarding available resources, data availability, and time constraints. Make sure that your research question is manageable within the scope of your project or academic assignment. Consider accessing relevant data sources, research tools, and academic support.

Seek Feedback and Guidance

Discuss your ideas with your instructor, academic advisor, or peers. They can offer valuable feedback, suggest alternative perspectives, or help you refine your research question. Collaborating with others can enrich your thinking and provide new insights into potential research topics.

Stay Flexible and Open-Minded

Remain open to adjusting your research topic or approach based on new insights or feedback. Be willing to explore different avenues and adapt your focus as you delve deeper into the research process. Remember that flexibility is key to navigating the complexities of academic research. As an MBA student, you will also find these PowerPoint presentation tips useful, as it is another assignment you’ll often deal with during your course.

Finding engaging marketing topics for research is immensely beneficial for students as it cultivates critical thinking skills, fosters creativity, and enhances academic growth. By engaging in research, students deepen their understanding of marketing principles, theories, and practices, gaining insights into industry trends and consumer behavior. Research projects allow students to apply theoretical knowledge to real-world scenarios, honing their analytical and problem-solving capabilities.

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What are some good marketing research topics, what are the possible topics in marketing research.

Annie Lambert

specializes in creating authoritative content on marketing, business, and finance, with a versatile ability to handle any essay type and dissertations. With a Master’s degree in Business Administration and a passion for social issues, her writing not only educates but also inspires action. On EssayPro blog, Annie delivers detailed guides and thought-provoking discussions on pressing economic and social topics. When not writing, she’s a guest speaker at various business seminars.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

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Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Marketing Research is essential for any business that wants to understand its customers, competitors, and market trends. Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions.

These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more. In this blog, we will discuss some of the top Marketing Research Topics that can help marketers achieve their goals and gain an edge over their competitors.

Table of Contents

1) Best Marketing Research Topics list

a) Digital Marketing Topics

b) Content Marketing Topics

c) Strategic Marketing Problems

d) Social Media Marketing Research Topics

e) Exceptional Marketing Research Topics

f) Unique Marketing Research Topics

g) Premium Marketing Research Topics

h) Interesting Marketing Research Ideas.

i) Current Marketing Research Topics

j) Impressive Marketing Research Topics

2) Conclusion

Best Marketing Research Topics list

Here, we explore various Marketing Research Topics to uncover insights and strategies for informed decision-making and business success.

1) Digital Marketing Research Topics

Listed below are some of the best Digital Marketing Research topics:

a) Digital Marketing's influence on brand recognition

b) Social Media's function in Digital Marketing

c) Efficiency of digital advertising

d) Mobile technology's influence on Digital Marketing

e) Search engine optimisation's role in Digital Marketing

f) Utilisation of Big Data in Digital Marketing

g) Digital Marketing's impact on customer engagement

h) Content Marketing's position in Digital Marketing

i) Effectiveness of strategies in Digital Marketing

j) Digital Marketing's impact on shopping behaviour

k) Artificial intelligence's role in Digital Marketing

l) Video usage in Digital Marketing

m) Digital Marketing's impact on Sales

n) Influencer Marketing's role in Digital Marketing

o) Email Marketing's effectiveness

p) Digital Marketing's impact on customer loyalty

q) Social Media analytics in Digital Marketing

r) Integration of Voice Search in Digital Marketing

s) Digital Marketing's Effect on Return on Investment (ROI)

t) Automation's Role in Digital Marketing

2) Content Marketing Research Topics

Listed below are the top Content Marketing topics:

a) Building brand identity through Content Marketing

b) The social media landscape in Content Marketing strategies

c) Evaluating the impact of content advertising effectiveness

d) Mobile technology's influence on Content Marketing strategies

e) Search engine optimisation's significance in Content Marketing

f) Harnessing Big Data for informed Content Marketing decisions

g) Customer engagement strategies in Content Marketing

h) The crucial role of Content Marketing in digital strategies

i) Assessing the effectiveness of Content Marketing strategies

j) Content Marketing's influence on consumer shopping patterns

k) Artificial intelligence: A catalyst in Content Marketing innovation

l) Video content strategies for effective Content Marketing

m) Driving sales through strategic Content Marketing

n) Influencer collaboration's impact on Content Marketing success

o) Email marketing: A pillar of effective content distribution

p) Fostering customer loyalty through tailored content experiences

q) Social media analytics for informed Content Marketing insights

r) Integrating voice search into Content Marketing strategies

s) Measuring Content Marketing ROI: A comprehensive analysis

t) The role of automation in optimising Content Marketing effort

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3) Strategic Marketing Research Topics

Here’s a list of Strategic Marketing Research Topics:

a) Strategic Marketing Research's influence on brand positioning

b) The role of market segmentation in Strategic Marketing Research

c) Evaluating the effectiveness of competitive analysis in Strategic Marketing

d) Technological innovations and their impact on strategic Marketing Research

e) Consumer behaviour studies: Informing strategic marketing decision-making

f) Strategic Marketing Research in the era of Big Data analytics

g) Customer journey mapping: A strategic approach in Marketing Research

h) The positioning of brand equity in Strategic Marketing Research

i) Assessing the effectiveness of pricing strategies in Strategic Marketing

j) The impact of environmental scanning on strategic Marketing Research

k) Artificial Intelligence's integration in strategic Marketing Research

l) Utilising surveys and feedback loops in strategic Marketing Research

m) Strategic Marketing Research's influence on market penetration

n) Stakeholder analysis: A key component of strategic Marketing Research

o) Email surveys and their role in strategic Marketing Research

p) Building customer retention strategies through strategic Marketing

q) Social Media monitoring in strategic Marketing Research

r) The integration of Voice of the Customer (VOC) in Strategic Marketing

s) Assessing ROI in strategic Marketing Research initiatives

t) The role of automation in enhancing Strategic Marketing Research.

4) Social Media Marketing Research Topics

Here’s a list of Social Media Marketing Research Topics:

a) Exploring Social Media's impact on brand recognition

b) The role and function of Social Media in Digital Marketing

c) Measuring the effectiveness of Social Media advertising

d) Influence of mobile technology on Social Media Marketing

e) Optimising Social Media presence through SEO strategies

f) Leveraging Big Data for insights into Social Media Marketing

g) Enhancing customer engagement through Social Media Marketing

h) Positioning Content Marketing within Social Media strategies

i) Evaluating the effectiveness of Social Media Marketing strategies

j) Understanding Social Media's influence on consumer shopping behaviour

k) The integration of Artificial Intelligence in Social Media Marketing

l) Utilising video content for effective Social Media Marketing

m) Analysing the impact of Social Media Marketing on sales

n) Role and impact of Influencer Marketing in Social Media

o) Effectiveness of Email Marketing in Social Media context

p) Fostering customer loyalty through Social Media Marketing

q) Utilising Social Media analytics for strategic insights

r) Integrating voice search in Social Media Marketing strategies

s) Measuring Social Media Marketing's Return on Investment (ROI)

t) The role of automation in Social Media Marketing

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5) Exceptional Marketing Research Topics

Given below are Research Topics for Exceptional Marketing:

a) Offshore marketing and evaluating optimal distribution strategies for new companies

b) Marketing distribution channels and potential mistakes to avoid

c) Examination of online shopping in China, discussing its influence and opportunities

d) Explanation of the concept of Artificial Intelligence in marketing

e) Discussion of the components of a competitive marketing strategy

f) Impact assessment of augmented reality on the marketing experience

g) Pricing and positioning strategies for marketing effectiveness

h) Description of the role of Social Media in lead generation

i) Development and execution of investment banking in developing markets

j) Impact analysis of European financial supervision on cross-border financial investment

k) Consumer purchase decision and the influence of e-marketing

l) Customer buying behaviour and the role of sensory marketing

m) Gender influence on business startups

n) Analysis of the significance of leadership and culture in organisational change

o) Case study of Nike, evaluating the role of CSR

p) Analysis of the use of Omni-channel tracking in marketing

q) Comparison of Augmented Reality (AR) and Immerse Technologies in Marketing

r) Comparison of the use of User-Generated Content and Content Mapping in Marketing

s) Application of Progressive Web Apps (PWAs) in marketing

t) Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing

6) Unique Marketing Research Topics

Here’s a list of unique Marketing Research Topics:

a) Analysing the impact of cultural shifts on consumer behaviour

b) Unveiling the power of neuro-marketing in understanding consumer choices

c) The role of augmented reality in enhancing market research

d) Green marketing: sustainability as a critical factor in consumer preferences

e) Cross-cultural marketing: navigating diverse global markets

f) The influence of gamification on market research strategies

g) Ethical considerations in contemporary market research practices

h) Examining the role of blockchain in revolutionising marketing data security

i) VOC analysis: Strategies for effective implementation

j) The impact of virtual events on market research dynamics

k) Harnessing the potential of chatbots in gathering customer insights

l) Understanding the psychology of brand loyalty in changing market landscapes

m) Market research in the age of privacy concerns: navigating regulatory challenges

n) Evaluating the effectiveness of experiential Marketing Research

o) Innovations in mobile market research: adapting to the smartphone era

p) The intersection of market research and artificial intelligence

q) Measuring emotional engagement in Marketing Research

r) The role of predictive analytics in anticipating market trends

7) Premium Marketing Research Topics

Here, we discuss the premium Marketing Research Topics in the contemporary world:

a) Crafting an exclusive brand experience: Beyond digital channels

b) Strategic utilisation of luxury influencers in marketing

c) Innovative approaches to premium Content Marketing

d) Augmented reality in premium branding strategies

e) Customised user journeys: Personalisation in Premium Marketing

f) Blockchain technology in ensuring brand authenticity for premium products

g) Neuro-Marketing: Understanding the premium consumer's mind

h) Exclusive partnerships and collaborations in premium branding

i) Data privacy and security concerns in premium customer relationships

j) Sustainability as a premium brand value: Strategies and challenges

k) The role of experiential marketing in premium product launches

l) Psychological pricing strategies for premium goods

m) Virtual reality experiences for premium brand engagement

n) Ultra-personalisation: Tailoring premium services to individual needs

o) Emerging trends in premium customer retention strategies

p) Cultivating a sense of exclusivity: Membership programs in premium marketing

q) The impact of limited-edition releases on premium brand image

r) Luxury branding in the digital age: balancing tradition and innovation

s) Premium market positioning: Differentiating in a crowded landscape

t) Strategies for niche market penetration in premium sectors

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8) Interesting Marketing Research Ideas

Discussed below are a few interesting Marketing Research ideas:

a) Utilising pillar content for sales growth: An exploration of effective strategies

b) Examining the roles of Mobile Marketing in driving business success

c) The intersection of internet security and its implications for online marketing

d) Determining the optimal social media platform for marketing baby products

e) The role of social media in business survival and growth

f) The importance of competitor analysis in shaping brand marketing strategies

g) Political campaigns as a factor in brand marketing dynamics

h) Assessing the viability of centralised marketing for international brands

i) Exploring brand salience and its impact on in-store branding

j) Social class distinctions and their influence on company service perception

k) Exploring commonly used methods for predicting consumer behaviour

l) Investigating the influence of advertising during economic recession periods

m) Strategies employed in the marketing landscape of the fashion industry

n) In-depth exploration of targeted marketing using paid search engine ads

o) Assessing the impact of television advertisements on consumer moods

9) Relevant Marketing Research Topics

Here’s a list of relevant Marketing Research Topics:

a) Impact of Covid-19 on the marketing initiatives of the organisation

b) Effect of the Covid-19 emergence on business communities

c) Influence of the Covid-19 emergence on marketing operations

d) Examination of the impact of brand promotion and celebrity usage on ROI

e) Analysis of how lockdown situations impact an organisation's PR activities

f) Significance of the marketing mix on organisational performance

g) Discussion on the importance of STP analysis for any business entity

h) Analysis of the impact of Covid-19 and subsequent lockdown on the hospitality sector

i) Effects of Covid-19 and subsequent lockdown on the aviation industry

j) Importance of an environmental audit for formulating effective marketing strategies

k) Impact of Covid-19 and the subsequent lockdown on the service sector

l) Exploration of the impact of Covid-19 and the subsequent lockdown on the sports industry

m) "Just Do It" - one of the most successful environmentally conscious advertising taglines

n) Examination of the successful marketing strategies of Apple, Southwest Airlines, and Budweiser

o) Importance of personalisation in marketing

10) Impressive Marketing Research Topics

Listed below are some of the impressive Marketing Research Topics:

a) Impact of consumers' implicit and explicit knowledge on their purchasing behaviour

b) Implementation of centralised global marketing

c) Integration of IoT, wearables, or smart devices for automated customer service

d) Definition and application of e-CRM in marketing

e) Interconnection between brand awareness and repeat purchases

f) Establishing a company's brand image through Guest Blogging

g) Strategies for managing marketing and company reputation effectively

h) Examination of Corporate Social Responsibility as a marketing tactic

i) Optimal social media approaches to enhance customer engagement

j) Analysis of social media marketing's influence on customer behaviour

k) Relationship dynamics between influencer marketing and lifestyle branding

l) Technologies pivotal in improving customers' online decision-making processes

m) Exploring efficient marketing strategies to mend a damaged reputation

n) Human Resource Management and the motivational factors crucial for future leaders

o) Influence and importance of performance management in large and diverse organisations

Conclusion

Marketing Research Topics vary from how Digital Marketing influences what we buy to whether traditional methods still work. You can also explore Social Media's role, how online ads perform, and the impact of loyalty programs. Other areas include product placement, celebrity endorsements, and how pricing affects what consumers choose. Regardless of the topic, thorough and organised research is crucial for accurate and reliable findings.

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150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating . So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

An integrative framework for cross-sectional consumer behavioral
Self-concept in consumer behavior
The significance and measurement of attachment in consumer behavior
Luxury goods and sustainability issues
Impact of brand equity and consumer behavior
The cultural influence of luxury consumption behavior among Italian consumers
The evolving behaviors of luxury consumption
Coca-Cola customer purchasing behavior: analysis and prediction
Consumer responsiveness towards environmental claims for clothing brands
A conceptual framework prestige- seeking consumer behavior
Symbolism and marketing performance: a theoretical approach
Assessment and evaluation of successful and failed instances of luxury marketing techniques
A symbolic interactions perspective on the function of products as social stimulants
Convergence and divergence in consumer behavior
Understanding the consequences of global retailing
Dimensions of consumer expertise: mapping a consumption constellation
The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
A symbolic interactionism perspective on the empirical models of consumer behaviors
Sensory marketing strategies and power in advertising
The impact of word of mouth and electronic word of mouth on consumer purchase intension

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

Understanding the critical aspects of opportunities and challenges of digital marketing
Opportunities and challenges of marketing research in the 21st century
Assess digital marketing trends over the last 20 years and the future research directions.
A critical review of the effectiveness of internet marketing initiatives
A theoretical analysis of digital marketing techniques adopted by startups
Accessing the metrics of digital marketing strategies, transformation, trends, and realities
Study on digital marketing technique
What inspires college students to use Pinterest? A model with consequences for academics and marketers
Mapping the international qualitative marketing research
Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
The significance of Corporate Social Responsibility (CSR) in marketing strategy
Conceptualizing influencer marketing as a modern phenomenon in reputation management
Analyzing the impact of search engine optimization on web accessibility
Addressing marketers’ over-reliance on digital content to boost revenues
Digital marketing strategy implementation: examining the digital marketing infrastructure
Ethical issues concerned with fundamentals of marketing research: a detailed study
Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

The distribution mechanism in SMEs and large-scale corporations
The impact of strategic and tactical causes marketing on brand loyalty among customers
Best strategies for incorporating new items into the lifestyles of the targeted clients
A comparative analysis of the distribution systems of SMEs and multinational corporations
Marketing 4.0: How technological advancements are transforming marketing organizations
Distributional channels: understanding and managing the structure of distribution channels
Brand manipulation techniques employed by marketers: learning organizational strategies
Understanding the sustainability of distributional marketing: an overview
Marketing mix modeling of Facebook
The distributional and promotional approach of winemakers
Identifying distributional changes in the Interactive Digital Media Ecosystem
Analyzing the best distribution techniques for new offshore marketing organizations.
Market segmentation: issues and perspectives
Rediscovering industrial market segmentation
The challenges of marketing logistics: Product distribution, Price, and Promotion
Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

Social media marketing communication: efficiency and usage
Incorporating social responsibility and marketing strategy: a critical overview
The Most Notable Successes in the history of Social Media Marketing
Starbucks marketing analysis: a process that guarantees growth
Measuring the visual turn in social media campaigns
Social media influence on purchasing decisions: a case study on e-commerce sites
The effect of social media marketing on brand loyalty
The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

Sports marketing: The strategic perspective behind marketing communication
Mapping the role of sports marketing in attracting individuals
How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
Opportunities in sports marketing that are emerging and how to leverage on them
The psychology of sports marketing: a critical analysis
A handbook on sports marketing and social media
Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
Using social media to investigate the determinants of consumer reaction to sport marketing
Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

Essential content marketing strategies for SMEs
Understanding a theoretical approach to content marketing for engaging more organic traffic
Content marketing in SMEs: significance of entrepreneurial sensemaking
Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
New opportunities for engaging strong brands on online platforms
Canvas’s design school content marketing strategies: exploring strategies
Identifying the dynamics of the same content across borders
Content marketing strategies for breaking through the clutter and winning more organic traffic
The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

Policies and attitudes in print media: mapping a consumption constellation
Effectiveness of print media industry in this evolving age: an analysis into the implications
Analyzing print media advertising in the era of social media
Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
The influence of print media on millennials and GenY: a comprehensive overview
Print media and digital media: a comparative analysis
Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

Importance of customer relationship management: a thorough examination
Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
Conversion of print media into digital media: taking the Indian market as an example
Understanding the social media presence for effective relationship management
A strategic framework for customer relationship management
Relationship marketing management: a study on issues and challenges of the US market
Adopting customer relationship management: from strategy to implementation
Storytelling in content management: Using content marketing to create customer connections effectively
Relationship marketing in the post-pandemic era: expectations and realities
Understanding emotions in relationship marketing: looking backward towards the future
Customer gratitude in relationship marketing: a survey of the existing relationship marketing
The evolution of relationship marketing

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Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

Why are non-profits easier to promote on social media: The significance of warmth and brand representation
Non-profit marketing strategies: an exploratory study
Marketing in the non-profit organizations
Internet presence for NPOs in the current digital era
Social event marketing via internet platforms welcomes a new age for non-profit organizations.
Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
The applications of marketing for non-profit organizations
Rethinking the framework for marketing strategies for NPOs from a global perspective
Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

Considerable factors behind a poorly executed market research
Strategic marketing management: an overview
An exploratory investigation of black Friday deals
Inconsistency in service value or communication of products: a social exchange perspective
Strategic marketing insights for creating a competitive advantage
Contemporary strategic marketing for non-profit organizations
Understanding strategic marketing planning for radically new products: an international perspective
The international marketing strategy of Starbucks: a case study
The theory, practices, and research agendas of strategic marketing planning
Determinants and benefits of global product marketing
Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

The negative and positive impacts of advertising on the youth: a research overview
Understanding the relationship between advertising and the application of humor
The effect of advertising on the recession period
Understanding the influence of advertising on consumer behavior
Impact of brand advertising on political campaigns
An ethical examination of advertising deception
Addressing false and misleading advertising: an empirical investigation
A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
Unethical practices of advertising: a case study of some selective products
Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

International market entry: a case study on Tim Horton’s
Social media as a game changer for global marketing: an overview
Global market entry strategies: understanding the internalization approach
Marketing athlete’s events across international borders: a comprehensive approach
Environmental determinants of international market entry strategies
Understanding the international market segmentation: issues and perspectives
Financial market development: International evidence
Liberalization of capital controls and expansion of the stock market
Entrepreneurial businesses’ effectuation and global markets expansion
The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

The influence of covid-19 on marketing and its philosophy
How online marketing assisted companies during the epidemic
Pandemic marketing story: Mapping a retailing constellation
Long-term vs. short terms marketing approach by businesses: a comprehensive overview
Internet marketing during the pandemic: new trends and policies
The globalization of the international economy in the post-pandemic decade
Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
A systematic review of the marketing strategies during and after the pandemic
The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

Create interest in the reader’s mind of a particular offering
Be precise and to the point
Not repeat what is already out there
Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

Do not be too wordy
Avoid using words that are uncommon among the famous market
Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

Marketing strategies for integrating new products into segmented markets
The impact of coronavirus on marketing communication strategies
How can companies best advertise their products overseas?
Pitfalls to avoid when crafting marketing messages for children and other minors in the society
Factors that determine client satisfaction in new markets
Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
The impact of using black Friday offers in the wake of the Black lives matter movement
Is it practical to contact clients via email subscriptions and newsletters?
The role of conducting marketing research before attempting to bring a new product on board
Define market segmentation and the essential pointers that segment various markets
Compare and contrast marketing strategies in developing countries versus developed countries
How do multinational companies carry out marketing as compared to local enterprises?
The role of technology in marketing: A case study of simulations and virtual reality
Evaluate the effectiveness of consumer education and awareness in marketing
How does the marketing of food items vary from other products in the market?
Discuss the effectiveness of various marketing channels and strategies
Emerging opportunities and challenges in the field of marketing
Modern tactics and paradigms used in business and consumer marketing
Why it is essential to understand the culture of a market before venturing into it
The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

How CSRs help companies to make inroads into communities
The impact of brand manipulation on the company’s reputation
The role of social media in marketing: A case study of Twitter marketing
How the fashion industry markets its product to potential clients
The impact of gender and stereotypes in creating marketing and promotional messages
How global marketing varies from local and national marketing strategies
The role of political campaigns in impacting marketing and sale of products
Techniques used by the gaming industry to attract teenagers and youths
Analyzing successful business enterprises: A case study of Apple industry
Adverse impacts of advertising alcoholic related products to children
What makes a brand stay in the market for years without losing its meaning?
Has technology replaced traditional marketing tools and strategies?
The role of smartphone advertising in reaching the digital natives and tech-savvies
The impact of radio and TV marketing on getting middle and working-class
Compare and contrast new market entry strategies versus traditional ones
How companies take advantage of impulsive or exorbitant buyers
Evaluate the effectiveness of in-store branding
Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
The impact of social class on preparing marketing and promotional messages
How centralized marketing affects global brands and products

Sport Marketing Research Topics

The role of sports hubs in the management of sports organizations
Facilities and services that help save costs on sports
Sourcing of funding for sporting activities in developing countries
The part of the World Cup and Olympic games on marketing strategies and promotional messages
Marketing strategies that work best for football fans
The effect of sports celebrities on marketing and promotions
How effective is branding on sportswear as a marketing strategy?
Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
Consumer buying behavior with brand loyalty and types of sports buying behavior.
Factors that cause people to buy certain sports products: A case of Nike
Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
Analyze the interior structure of a sports company and how this affects its marketing strategies
Specific characteristics of companies that have excelled through sports branding and marketing
The impact of the orientation of sports heritage, performance, and style in marketing
Critically analyze the impact of using Chelsea as a brand name in product advertising
The production and replacement of goods and services: A case of sportswear
How sports brands operate effectively and competitively in international markets
Creating the relevant skills for sports advertising and branding
The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

Evaluate the effectiveness of online shops as compared to the physical ones
How multinational companies compete in the markets by creating an international marketing orientation
Discuss how certain companies gain a competitive advantage in comparison to other companies
Analyze the importance of concentrating on the needs of consumers when composing marketing messages
The essence of feedback from clients in a marketing strategy
How have giant companies remained and strengthened their leading position in the European sports industry?
Discuss the underlying aspects of modern advertising
The effectiveness of poster advertising on bus stations before the launch of a product
Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
Ways of determining the budget for a marketing campaign
Assess the workability of creating an innovative and creative marketing message
Discuss how companies strike a balance between making profits and effective marketing strategies
Should modern marketing messages be informative or persuasive?
The impact of comparative marketing messages on the behavior of a product in the market
Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
The role of integrated marketing information of an organization on its marketing plans
How to discover management trends in market segments
Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

Why finance is a critical consideration in real estate marketing
Reasons for the fluctuating financial system in real estate
The impact of coronavirus and recession on the real estate industry
Is the curriculum on real estate marketing effective in producing talented minds?
The effects of property finance marketing on the modern society
The role of business investors in helping people own homes
Owning a Home and the Effect of Credit Unions
Challenges and benefits of mortgages and loans on the real estate industry
Explain how real estate companies can cope with business financial loans
Give a detailed analysis of potential customers in real estate marketing messages
Discuss the various property financing versions in the USA
Evaluate the importance of studying Geography and finance in real estate marketing
Discuss the slow rate of growth of real estate industries in developing countries
Why have real estate marketing messages been greeted with a cold shoulder?
Discuss the unexploited possibilities and opportunities in rural areas
How to maintain equity and still control debt funding in real estate industries
The role of investors together with institutional traders in managing the real-estate companies
Technologies advances in real estate that are transforming the industry
How the fiscal sector is affecting property market developments
Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

Distinguish between brand loyalty as a behavior and as an attitude in marketing
The importance of rankings concerning the popularity of brands
Discuss marketing strategies that create a higher self-confidence in buying decisions
Analyze the higher level of risk in purchasing decisions
Why some customers are more store loyal than others
The role of global brands in creating a marketing ecosystem
Discuss the history of world commerce and how marketing strategies have evolved over time
How has the internationalization of finance and business affected marketing?
The importance of geographical extension among marketers
Why do customers pay keen attention to the price of products
The role of mass production in determining the marketing strategies
How to balance between demand and supply when creating marketing messages
How to create a suitable image for a brand, product, or service
The impact of global brands communicating in worldwide sports events
A primary investigation of what motivates people to buy certain products over others
How virtual communities help marketers communicate their messages
An exploration of using cinematic media to promote food products
The impact of personal styles and preferences on marketing messages
What effect do personal statements from celebrities have on marketing strategies?
An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

The implications of social media marketing on cost and speed of delivery
An investigation of the relationship between marketing messages and customer emotions
Examine the relationship sources of income and buying behaviors
Research into the causes of the decline of newspaper advertising
Are marketing messages overrated?
The impact of brand ambassadors on user-generated branding programs
Explore the effects of integrating relationship marketing strategies
Effects of increased commercialization
How often should a promotional notice be posted in a day?
Do global warming and its consequences have anything to do with marketing?
How to create an emotional appeal in marketing messages
Analysis of strategic success factors in the internalization of marketing messages
The impact of repetitive advertising upon consumers
International business management strategies that work well for start-ups
The effect of marketing messages on the physically disabled
Evaluate how marketing messages have been used to spread sexual messages
Discuss the legal and ethical implications of marketing
How to craft compelling marketing messages that do not discriminate against race
What causes the relevant authorities to ban particular marketing messages?
The impact of creating controversial sports messages

Motivating Marketing Research Questions

Opportunities and threats to marketing products and services overseas
How long have you been a customer, and what has kept you going back?
How can companies attract their target audience more often?
Factors that necessitate one company to stand out from another
How to improve your product and service delivery
Practical ways of better serving your clients
Discuss how big is your potential market
Will this market segment grow or shrink in the future?
What other products and services out there are similar to the ones we are offering?
Who are our top competitors, and what are they doing differently from us?
What portion of the market share do our competitors own?
What part is available for you to own or take?
What is the educational level of the people you are writing the promotional message to?
What is the household income of your potential market?
What is the impact of the household size on the kind of marketing strategy to compose?
What are the hobbies and interests of your potential clientele?
What are the most significant challenges you are likely to encounter when marketing?
What is your preference when it comes to making purchases?
What determines the shop or boutique where you buy your products?
How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

Latest marketing strategies in the light of the changing mobile customer experience
How country relations impact the marketing communication messages used at the cross-border level
The new way to boost sales through conversational strategies
The impact of marketing conferences and conventions on the practice
Why most companies slash marketing budgets at the expense of profits
The role of marketing automation in reaching out to more clients
The importance of social networking in developing contacts for marketing
Discuss the effectiveness of content marketing for the entertainment industry
The essence of tag lines in creating memorable marketing messages
Why should a company have customer evangelists?
How to incorporate value prepositions in marketing messages
The impact of marketing messages on millennial and Generation X
How companies are using blogs and YouTube to market their products
Discuss the effectiveness of online marketing among the youth
Should nonprofit organizations prepare marketing messages?
The importance of web analytics in determining the performance of a marketing message
Do companies follow procedure when it comes to permission email marketing?
Explore the various challenges of email campaigns
Discuss the effectiveness of word-of-mouth marketing strategy
Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

Analyze the developments made in B2B marketing
Discuss the qualities of a top-notch advertisement copy
What is the importance of benchmarking in business marketing?
The role of brand management in keeping it afloat
Discuss the effectiveness of corporate blogging
Evaluate marketing strategies that consider customer engagement
How to retain customer through marketing campaigns
How to market products amid economic crisis
The impact of 5G on high-tech marketing
How does hiring outside resources affect marketing?
The essence of keywords in online marketing
The rise of personal branding on Instagram and YouTube
How to collaborate marketing operations in different localities
Analyzing the consumer buying behavior of apple laptops
The impact of family orientation on the consumer behavior
Features that clients look for when purchasing online products
Why companies should understand customer perceptions of their products
Discuss the relationship between corporate social responsibility and sales
Evaluate the acceptance of direct marketing from people
The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

The impact of sentiments from brand ambassadors on the performance of products
Consider the behavior of consumer purchases online and offline
What makes a person refer his/her to a particular product?
Why products go viral
The emotional value of marketing messages
Significance of a cashless society
Augmented reality and marketing
Understanding car buyers
How humor affects advertising
Triggers to impulsive buying behavior
Customer satisfaction among young adults
Male and female marketing techniques
Impact of customer perceptions
Political marketing in the USA
Brand management
Market targeting
Market forecasting
Purchasing management
Product positioning
Nonprofit marketing

Digital Marketing Research Topics

Social media marketing
Telemarketing
Smartphones and relationship marketing
Pitfalls of e-marketing
Marketing timing across social media platforms
Digital market segments
Customer privacy
Confidentiality
Black Fridays
Snapchat marketing
Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students.

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Blog 4 Fascinating Sales Research Studies You Should Know By Heart

4 Fascinating Sales Research Studies You Should Know By Heart

Keep reading to check out some of these sales research studies that will help you gain some insights into what makes a successful sales team.

RELATED: Only 28% Of Business Deals Are Forecasted Accurately, Shows New Research

In this article:

What They Did

What they discovered, key research sales takeaway, key sales and market research takeaway, key takeaway, getting sales down to a science with sales lead research, sales analysis | using data to help teams sell more and sell smarter, creating sales best practices based on sales data.

Want to know what makes a high-performing sales team? Science offers valuable insights for sales leaders at companies of all sizes.

Using data as a starting point, sales managers can create easy to use guides for sales best practices. Aside from that, they can also help their teams sell more and sell smarter.

Here are the key findings from four fascinating sales research papers, covering:

Sales compensation and bonuses
Personality traits of top performers
Key performance indicators
Performance goals vs. learning goals

1. Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

You want to improve sales, and you want your team to crush it. At the same time, your team also wants to crush it, but only if they’re compensated appropriately.

But what sort of carrot should you dangle in front of your sales reps to bring out their inner sales superstar?

Do bonuses actually inspire salespeople to go above and beyond, or do they make no difference in the long run?

And is it better to offer smaller, quarterly bonuses, or one big bonus at the end of every year?

Business scientists from Yale and Harvard tackled this critical question in their Do Bonuses Enhance Sales Productivity? study.

The researchers examined 348 salespeople at a Fortune 500 company from 1999 to 2001.

The company sells a wide range of equipment, from cheap machines purchased by small businesses to massively complex instruments that cost six figures.

They tracked the performance of each salesperson, then they compared that information against the compensation structure.

The main discovery during their sales analysis was that the promise of a bonus does actually motivate salespeople and increase revenue. Specifically, when used with a compensation plan that included a base salary, commissions.

Additionally, there should also be bonuses for sales reps. These bonuses are the quarterly bonuses, annual bonuses, and overachievement bonuses that help create inspired salespeople.

In fact, it inspired them so much that they were able to raise revenue 17.9% over salespeople who were commission-only.

Additionally, the sales analysis report also found that quarterly bonuses are more effective than annual bonuses.

“In the absence of quarterly bonuses, failure in the early periods to meet targets cause agents to fall behind more often than in the presence of quarterly bonuses. Thus, the quarterly bonus serves as a valuable sub-goal that helps the sales force stay on track in achieving its overall goal; such incentives are especially valuable to low performers,” the paper explains.

They also uncovered a fascinating fact about the behavior of salespeople. When they’re far away from a quota, they tend to give up.

However, when they burst through a quota, they rarely stop there. Especially if your team is offered bonuses for overachievement.

If you want your salespeople to reach for the stars, you’ll need to build a bonus structure to help launch them there. Preferably one that rewards them every quarter.

Although informal rewards are acceptable every once in a while, they aren’t a replacement for monetary rewards like bonuses.

Aside from that, your comp plan should include accelerators that encourage and reward overachievement.

2. Rethinking the Extraverted Ideal: The Ambivert Advantage

Everyone knows how salespeople appear in movies and in the imaginations of people who don’t talk to actual salespeople that often.

They’re slick hucksters with boundless confidence who can work a room with ease and persuade anyone to do anything. They’re, in a word, extroverts.

What is an extrovert? An extrovert is someone who takes energy from the presence of other people.

Basically, people believe that if you want to thrive as a sales professional, you have to be a bit of an extrovert.

But is that too simplistic?

A report published in the journal Psychological Science suggests so.

Despite a lot of research into the topic, no one has been able to find a strong correlation between high extroversion and sales performance.

Rethinking The Extraverted Ideal: The Ambivert Advantage proposes that the business world has been thinking about sales personalities the wrong way.

The author of the study, Adam M. Grant, sent a personality questionnaire to outbound call center representatives. He examined the answers from the 340 employees who filled out the survey in full.

From the answers, the employees were assigned a level of extroversion on a scale of 1.0 to 7.0. In the scale, 1 will be the highest level of introversion, and 7 will be the highest level of extroversion.

sales research data | Fascinating Sales Research Studies You Should Know by Heart | sales analysis | market research sales

The introverts in this study earned an average hourly revenue of $120.10 . The extroverts earned an average of $125.19 per hour.

However, the “ambiverts,” those who scored between 3.75 and 5.50 on the personality test, blew both groups out of the water. Data analysis shows that they were earning an average of $154.77 .

Additionally, those who scored a “perfect” ambivert score of 4.0 earned an average of $208.34 .

Grant observes that, while sales require socializing and assertiveness, it also requires the salesperson to consider the “needs, interests, and values of customers.”

In this case, ambiverts have the most advantage. This is because ambiverts have enough extroversion to seek out prospects and get their attention.

On the other hand, they have enough introversion to consider how their behavior and words affect others. This one-two combo makes them the ideal sales performer.

Stereotypes about salespeople may be all wrong. Trend analysis shows that star performers aren’t always the brashest, loudest people on the sales floor.

Sales data shows that they’re often people who love socializing but are reflective enough to sympathize with the needs of clients. Thus, a balance between extroversion and introversion are valuable traits for sales operations.

RELATED: Case Study: Fortune 500 Company Uses AI To Boost Revenue 28% In 3 Months

3. Drivers Of Sales Performance: A Contemporary Meta-Analysis. Have Salespeople Become Knowledge Brokers?

What factors influence sales performance most of all? Is it a salesperson’s mindset, or is it their selling ability?

“Selling” is often categorized as a skill or a talent, but really it’s a collection of skills.

However, which selling-related skills are most vital for performance? Also, which skills are overrated?

In this sales trend analysis and report, you’ll find which set of skills matter the most.

In Drivers Of Sales Performance , the researchers examined a broad swath of published research from 1982 to 2008. For the sales data analysis and report, they looked at the effect of around 20 performance indicators.

Then, they identified the performance indicators that actually have the most significant impact on sales success.

Based on the analysis report, they found that five factors significantly correspond to sales performance.

1. Selling-Related Knowledge

According to sales analytics, having a set of knowledge of sales had the most significant impact. The researchers discovered that the relationship between sales performance and selling-related knowledge, when measured as a standardized coefficient, is .28.

Selling-related knowledge simply refers to a salesperson’s ability to size up a sales situation. Someone with a high amount of selling experience can answer critical questions.

For example: Who are the best prospects? Who are the real decision-makers?

What solutions are the prospects really looking for?

Having the answers to these questions makes a salesperson better at constructing strategy. This makes them better overall at selling.

2. Degree Of Adaptiveness

The relationship between the degree of adaptiveness and sales performance is .27.

Does the salesperson make the identical pitch every time? On the other hand, do they adapt their pitch to the prospect?

Salespeople who have displayed a high degree of adaptiveness were found to be more successful. The reason being that they show responsiveness towards each client that they deal with.

Adaptiveness makes an experience with a salesperson feel more personal. Thus, this may be contributing to their successes with their potential customer.

3. Role Ambiguity

Role ambiguity is a lack of clarity about your role. This was the only factor in the top five to show a negative correlation with sales performance. The significance was calculated at -.25.

When salespeople don’t know what they ought to do, they (understandably) perform much worse. After all, this significantly hinders their ability to adapt.

Aside from that, ambiguity isn’t directly related to selling-knowledge at all. Thus, the sales rep’s performance and sales strategy will suffer when they have role ambiguity.

4. Cognitive Aptitude

Cognitive aptitude is raw brainpower. How well can the salesperson think, use words, and understand numbers?

In this case, the significance here was measured at .23. This proved to be necessary, but not the most essential factor for successful salespeople.

5. Work Engagement

sales factor | Fascinating Sales Research Studies You Should Know by Heart | sales analysis | sales research group

How enthusiastic and motivated is the salesperson? Not surprisingly, salespeople who threw themselves into their job performed much better.

Additionally, this factor was found to have an identical amount of significance as cognitive aptitude.

The researchers state that this model can account for 32% of the variance in sales performance.

The ideal salesperson understands the sales process inside and out, is flexible, knows exactly what is expected of them, is smart, and loves what they’re doing.

Data from the analysis has shown that knowledge is a potent tool in sales. Thus, you should try and research as much as possible about your target market.

4. The Influence of Goal Orientation and Self-Regulation Tactics on Sales Performance

No one knows the importance of goals better than salespeople. However, what kinds of sales goals really drive revenue?

The Influence of Goal Orientation and Self-Regulation Tactics on Sales Performance tested two kinds of goal orientations against each other.

The first is performance goals, or goals that achieve specific outcomes. These are outer goals.

People who value performance goals want to hit big numbers that impress their managers and colleagues.

The second is learning goals, or goals to achieve a certain level of skill or knowledge. These are inner goals.

The study examined salespeople from a medical supplies distributor in the Southwest. During a quarterly meeting, the sales team completed a questionnaire that asked them about their goal orientation and self-regulation tactics.

The researchers then compared their answers to how the salespeople actually performed by the end of the quarter. They also tested how well the salespeople performed on three key self-regulation tactics: goal setting, effort, and planning.

strategy | Fascinating Sales Research Studies You Should Know by Heart | sales analysis | sales lead research

Surprisingly, a focus on performance goals was not positively related to sales performance and self-regulation.

However, those who focused on learning goals performed much better.

In other words, those who were dedicated to growing their talents outshined those who merely wanted to put up big numbers.

According to the abstract, “a focus on skill development, even for a veteran workforce, is likely to be associated with high performance.”

The learning goal orientation was positively related to the level of goal setting, with a standardized coefficient of .30. However, performance goal orientation was not, with a standardized coefficient of .11.

The metrics also show that people who valued learning goals also put in more effort.

Those with a performance orientation fared a little better when it came to territory and account planning. The researchers actually found that it had a positive relationship in these areas.

Territory planning had a standardized coefficient of .17, and for account planning, it was .20.

However, the relationship was much stronger between learning orientation and planning. The standardized coefficient for the relationship between learning and territory planning was calculated at .44.

On the other hand, for account planning, it is .37.

Why is this?

According to the researchers, “Individuals with performance goal orientations view a challenging task as a threat because there is the risk of failure that would demonstrate their inadequate ability.”

On the other hand, “Individuals with learning goal orientations … view a challenging task as an opportunity for growth and development.”

If you want your team to do their best, it’s not enough to give them ambitious quotas and praise their success. You should also provide training opportunities and give them opportunities to grow professionally and intellectually.

Your most valuable team members are the ones who are humble enough to know that they don’t know everything. However, they still need to be ambitious enough to stretch themselves at every opportunity.

If a team member relies too much on external recognition, it may stifle their ambitiousness. Fear of a challenge may deter them from taking on more complicated tasks.

Thus, they must be encouraged to reach their sales target because they want to grow and improve. Not just to get the recognition and praise of others.

Sales leaders usually draw from three sources to make decisions for their teams: their experience, their gut, and hard data.

The next time you’re unsure of how to guide your team, you can turn to the data in these four valuable sales research studies for answers.

After all, acting on a gut instinct may be okay sometimes. However, it might more productive and less risky to act based on sales strategies that have been proven by science and data to work.

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Which of the sales strategies mentioned in these studies will you use for your sales team? Let us know why and how you think this will impact your team’s performance in the comments section below.

Top Sales & Marketing Priorities For 2019: AI And Big Data, Revealed By Survey
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4 Fascinating Sales Research Studies You Should Know By Heart https://www.insidesales.com/blog/inside-sales-best-practices/4-sales-research-studies/

Editor’s Note: This post was originally published on October 26, 2015, and has been updated for quality and relevancy.

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Non-Trivial Marketing Research Paper Topics for Your Next Essay

Updated 17 Jun 2024

Marketing is a very broad field. Today, it even encompasses the field of digital marketing and all of its sub-branches such as content and social media one. You can easily find yourself in a tough spot, unable to choose marketing research paper topics to write your paper about and that's when important to remember about the precise work our research paper writing service can provide.

Research papers deal with specific fields of marketing, strategies, case studies, and unique situations. As a student, you can leverage your research paper assignment to showcase your ability to think independently, find and use relevant sources of information, and analyze data.

Choosing the right marketing research topics can help you succeed in all these tasks. Below, you will find a list of over 100 powerful topics carefully selected by our professional team.

How to Choose a Relevant Topic for Your Research

Before you start combing through our list, you should learn how to choose the right topic on Marketing. Below are some useful tips for you to consider:

Interests and passions take priority - if there is a marketing field you're personally interested in, you should choose a topic from there. When you are interested in something, you will be passionate about research and you will dig deeper to find relevant studies to back up your claims;
Narrow down the direction of your topic - once you have a general idea about your topic, you need to narrow it down. For instance, you might be interested in influencer marketing - which is a general topic. A more specific one would be “The Influencer marketing from the ROI perspective: Is it the most efficient social media technique?”
Comb through online lists of marketing essay topics - now, you can look for ideas that are closely related to your general and more specific topic. The best way to seek inspiration is to go through lists such as this one. There are hundreds of viable topics for your paper, and you’ll probably find at least a couple that you are personally interested in.
Choose a topic - the right topic is not only the one that inspires you but also the one that is well-researched. Well-researched topics will provide you with enough sources to cite in order to back up your claims. It will be easier for you to identify certain aspects that are still not well-researched to make your own contribution to the field. Hit relevant online academic databases such as BSC and EI .

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List of Marketing Research Paper Topics

If you are looking for some general, non-specific research topic, the following 50 topic ideas can prove valuable to you.

The Relation Between Brand Awareness and Repeat Purchases
Components That Help Improve Brand Performance
Marketing and Company Reputation: The Best Strategies to Use
Is Corporate Social Responsibility a Marketing Strategy
The Best Social Media Strategies to Drive Customer Engagement
Analysis of Social Media Marketing Impact on Customer Behavior
The Relationship Between Influencer Marketing and Lifestyle Branding
The Most Noteworthy Technologies used to Improve Customer Online Decision Making Process
Online Shopping: How Customers See it
The Role Brand Personality Plays in Purchase Decisions
The Use Cases of Virtual and Augmented Reality in E-commerce
The Major Components of Well-established Customer Relationship
Brand Reputation Impact on First-impression With Customers
Consumer Behaviour: Factors That Drive Convergence and Divergence
Components of a Competitive Marketing Strategy
Does Brand Experience Affect Consumers Purchasing Decisions
What is Social Marketing Mix Strategy
The Importance of Product Packaging in Competitive Marketing Strategy
How to Price and Position Products or Services for Marketing Effectiveness
What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique
Target-marketing and Product Design
Building a Company Brand Image Through Guest Blogging
The Key Differences Between B2C and B2B Marketing Strategies
The Best Practices in B2B Marketing Campaigns
Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy
The Best Social Media Platform to Use for B2B Marketing
How Customer Satisfaction Affects Sales Performance
Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis
Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision
Is Affiliate Marketing a Digital Marketing? Why?
The Most Efficient Marketing Strategies to Repair Bad Reputation
How Consumers Connected to the Brand Receive Negative Word of Mouth
Components of Brand Loyalty
The Relation Between Brand Personality and Identification With Brand Loyalty
Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
Brand Attachment Role in Invoking Targeted Emotions in Consumers
Unethical Company Behavior Effect on Brand Attachment
Can Marketing Help a Company Build Brand Equity
Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand
How to Leverage Marketing to Drive Innovation
Aggressive vs. Discrete Marketing: What Works Best for Generation Z
An Analysis of Purchase Decision of Millennials in the US
Purchase Decisions of Generation Z and Y: Comparative Analysis
Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands
Components of Brand Credibility That Drive Consumer Loyalty
Are Cultural Differences a Factor in Marketing Messages Strategies
Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important Role
Components of Customer Relationship Management Strategy
Email Marketing Role in Improving Customer Retention Rates

Digital Marketing Topics for Research Papers

If you have to write a research paper on digital marketing, the following ideas will help guide you in the right direction.

What is the Best Digital Marketing Strategy for Startups
Assessing the ROI of Most Commonly Used Digital Marketing Strategies
Search Engine Optimization Case Study Analysis
Best Digital Marketing Strategies for Reducing Cart Abandonment Rates
Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs
The Most Efficient Free Tools for Digital Marketing Competitor Analysis
Ins and Outs of Targeted Marketing With Paid Search Engine Ads
Email Marketing Role in Lead Generation
Is Customer Relationship Management a Digital Marketing
The Best Digital Marketing Strategy Mix for New Product Launch
The Effectiveness of Video Marketing in the Digital Age
Analyzing the Impact of 5G Technology on Digital Marketing Strategies
The Role of Augmented Reality in Enhancing Online Shopping Experiences
Digital Marketing Trends in the Post-COVID Era
The Influence of Blockchain Technology on Digital Advertising Practices

Content Marketing Topic Ideas

Thirty years ago Bill Gates said, “Content is king”. It still is. If this sounds interesting to research, here are some topics you can use for your inspiration.

Content Marketing Strategies for Lead Generation
How to Use Content to Improve Email Subscription Rates
The Most Important Elements Every Compelling Content Marketing Must Have
What is the Pillar Content and How to Use it to Grow Sales
Repurposing Marketing Content for Startups
Interactive Content Marketing as an Emerging Content Marketing Strategy
Case Study of Canva’s Design School Content Marketing Strategy
The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns
The Role of Micro Content in Content Marketing Campaigns and When to Use it
The Most Effective Content Promotion Strategies
The Evolution of User-Generated Content in Content Marketing
Strategies for Leveraging Podcasts in Content Marketing
The Role of Interactive Content in Enhancing User Engagement
Measuring the ROI of Long-form Content in Digital Marketing
Trends and Future Directions in Video Content Marketing

Artificial Intelligence in Marketing

AI is revolutionizing marketing through personalized advertising, chatbots, predictive analytics, and more.

AI-Driven Personalization in Digital Marketing
Predicting Consumer Behavior with AI
Ethical Considerations in AI Marketing
The Role of AI in Content Creation for Marketing
Enhancing Customer Service with AI Chatbots
AI's Impact on Social Media Marketing Strategies
Utilizing Predictive Analytics in Marketing with AI
Personalizing Email Marketing Campaigns through AI
Optimizing Marketing for Voice Search with AI
AI Integration in Marketing Automation Tools
Improving Customer Segmentation Using AI
AI's Influence on Search Engine Optimization
AI in Identifying and Managing Influencer Marketing
Gaining Real-time Customer Insights via AI
AI in Programmatic Advertising and Targeting

Strategic Marketing Problems

If you have a mindset of a strategist, the following paper topics that address strategic problems will be interesting to you.

Poorly Executed Market Research
Inconsistencies in Communication of Products or Services Values
My Company is too Small and Can Make it on top Without Marketing
There is no Marketing Plan
Marketing and Sales Departments are not Connected
A Company Doesn’t Track History with Customers
Poor Business Visibility
Marketing Department Depends on Legacy Marketing Strategies
Company’s Target Market Segment is not Defined
Innovative Marketing Solutions are Not Worth Investing Into
Overcoming Market Saturation in Highly Competitive Industries
Strategies for Adapting to Rapidly Changing Consumer Preferences
Addressing the Challenges of Cross-Channel Marketing Consistency
Developing Effective Responses to Negative Publicity and Brand Crises
Balancing Short-term Sales Targets with Long-term Brand Building Strategies

Social Media Marketing Research Paper Topics

With billions of people using social media platforms daily, social media provides excellent marketing opportunities. Here are some topic ideas dedicated to social media.

Social Media Marketing Role in Lead Generation
SMM: Advantages and Challenges
Social Media Marketing vs. Community Management: Differences and Use Cases
Case Study of Starbucks Social Media Marketing
Advantages and Challenges of Targeted Marketing With Facebook Ads
History of Social Media Marketing: The Most Noteworthy Successes
Text vs. Image vs. Video in Social Media Campaigns
The Emerging Data-Driven Social Media Marketing Strategies
SMM Tools: Analysis of Buffer
Instagram Reels Importance in New Product Promotion
The Impact of Algorithm Changes on Social Media Marketing Effectiveness
Analyzing the Role of User Engagement Metrics in Social Media Strategy
The Effectiveness of Micro-Influencers vs. Celebrity Influencers in Social Media Campaigns
Social Media as a Tool for Crisis Management and Brand Reputation
The Role of Social Media in Cultivating Brand Loyalty among Millennials and Gen Z

Consumer Behavior Research Topics

If you’re interested in consumer behavior and the purchasing decision-making process, you’ll find the following topics interesting.

The Most Noteworthy Consumer Behavior Changes When Shopping Trendy vs. Mainstream Products
Analysis of Modern Consumer Behavior: Is it Rational or Irrational?
How to Measure the Purchase Intention
How to Forecast New Product Adoption Rates
The Major Types of Online Consumer Behavior
The Commonly Used Methods for Predicting Consumer Behavior
The Factors of Purchase Intention
Should All Online Shops Offer Consumer Anonymity? Why?
Purchase Intention: Color-emotion Associations
The Most Effective Methods for Customer Retention
The Influence of Social Media Trends on Consumer Purchasing Decisions
Analyzing the Impact of Eco-Friendly Packaging on Consumer Choices
Consumer Trust and Its Effect on Brand Loyalty in Online Marketplaces
The Role of Emotional Marketing in Shaping Consumer Behavior

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Choosing the right topic for your research is not always as easy as it may seem. These 100 marketing research topics are here to make the entire process easier for you. Don’t forget to acknowledge your research paper requirements when you are choosing the topic. Picking a well-researched topic that you are personally interested in is the best thing to do. If it is impossible to complete your assignment before the deadline, EduBirdie’s professional essay writers are here to help you out.

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Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

Evaluation of the best distribution strategies for new companies.
Mistakes to avoid when choosing marketing distribution channels.
The influence and opportunities of online shopping in China.
How social media impact the German Christmas market.
How consumer purchase decision influences e-marketing.
How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
Gender And Its Effect On Buying Decision.
Factors That Influence Impulsive Buying And How Brands Exploit Them
How the Brand Extension Affects Brand Personality.
Black Friday Sales: How Companies Use And Benefit From These Sales.
Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

Social media and the survival of a business.
The best social media to use for baby products.
How to apply marketing mix on Facebook.
Facebook vs. Instagram, which is the best marketing platform?
Can Facebook help your business to grow?
How To Pick The Right Social Media Platforms For Your Business.
Effective Communication Of Brand Image Via Social Media Marketing.
Snapchat: Can This Platform Help Small Businesses Grow?
Instagram: How Customers Perceive Brands Who Advertise On This Platform.
What Makes People Want To Share Content With Their Friends?
How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
The trending opportunities in sports marketing and how to make use of them.
The best way you can use to make use of wearable markets
Should seniors be permitted to participate in sports games?
How can intelligent sports chat boards help sports teams to strengthen their loyalty?
Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

Comparative Analysis Of International And Local Brands
How Companies Create Brand Awareness Via International Event Marketing.
How Manufacturers Can Market Their Products Internationally.
A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
A Study On How Businesses Can Be Successful At Localization.
How does globalization impact consumer behavior?
International brands vs. local brands, which one has an advantage?
How to create brand awareness through global event marketing.
Ways you can use to market your products on an international level.
How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
A Study Of The Make-a-wish Batkid Campaign.
The Idea Behind Hootsuite’s Game Of Social Thrones Video.
How Velcro Made The Boring Fascinating.
How To Companies Like Okay Use Influence To Spread Powerful Messages.
Tips when creating content on Pinterest.
Guide on how to create content that your audience will want to share.
Five biggest graphic design mistakes that companies make when they are marketing their pieces.
Ways you can use to generate more leads and close sales using content marketing.
10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
The truth about Google giving preferential treatment to big brands.
Is it true that social media affects SEO rankings?
TV ads and YouTube videos: which ones are more engaging?
Is the building of the email list an effective way to sell?
Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
ROI For Various Digital Marketing Strategies
Targeted Marketing: Facebook Analytics.
Coupon Code: Customer Preferences On These Promotional Activities.
What are the differences between paid search engines and organic search?
Tips that you can use to help you grow your paid ROAS.
Top 10 reasons you should follow your competitors on social media.
What are the dos and don’ts when you are using social media marketing?
Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

How To Use The Blue Ocean Strategy
Fundamentals Of Marketing Management.
Digital And Social Media Marketing.
How To Effectively Manage Customer Service.
Essential Creative Thinking Skills All Marketing Managers Should Have.
What does in-house SEO entail?
What is the path to gaining and building your customers’ trust?
Which is better, brand awareness or ROI?
How to effectively personalize client’s communication
What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
Why you should have a strong marketing plan before launching your business.
How to build a tactical marketing plan
Marketing Strategy versus marketing plan: The differences.
Why do businesses lack proper marketing plans?
Ways you can use to build a tactical marketing plan
Is there a difference between a marketing plan and a marketing strategy?
What are the vital parts when you are writing a marketing plan?
What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

The Era of Fake News: Why and How Marketing leaders should protect their brands.
How to Improve Your Martech Stack Effectiveness.
Why you should redesign your Websites to do what customers want.
Why we should pay attention to artificial intelligence.
What are the marketing strategies that airline companies in the US employ?
Why should you do a competitor analysis when creating a marketing strategy for your brand?
How do clients perceive businesses that use Facebook to market their business?
Is it possible for a business to grow simply by using Facebook marketing?
How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

What is the marketing strategy that is employed by the fashion industry?
Does gender have any impact on the family purchase decision?
Analyze how Apple was successful in global marketing.
Ways that companies differentiate their services based on social class.
Political campaign and brand marketing.
Is there a harmful impact of advertising on children?
What are the best marketing strategies for hotel businesses?
How do companies use smartphones to tap into the thinking of their clients?
Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

What is the most effective form of marketing?
What form of marketing trends do you expect in the future?
What attributes can brands have that will help to increase brand loyalty?
Ways to rebuild trust in influencer marketing.
What causes a lack of personal branding, brand image, and professional reputation?
Is it possible for businesses to survive without marketing?
Top ten frustrating problems that are caused by inbound marketing.
A look at seven video content myths you must discard.
20 social media campaign ideas for big brands.
Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

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Sat / act prep online guides and tips, 113 great research paper topics.

General Education

One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily find the best topic for you.

In addition to the list of good research topics, we've included advice on what makes a good research paper topic and how you can use your topic to start writing a great paper.

What Makes a Good Research Paper Topic?

Not all research paper topics are created equal, and you want to make sure you choose a great topic before you start writing. Below are the three most important factors to consider to make sure you choose the best research paper topics.

#1: It's Something You're Interested In

A paper is always easier to write if you're interested in the topic, and you'll be more motivated to do in-depth research and write a paper that really covers the entire subject. Even if a certain research paper topic is getting a lot of buzz right now or other people seem interested in writing about it, don't feel tempted to make it your topic unless you genuinely have some sort of interest in it as well.

#2: There's Enough Information to Write a Paper

Even if you come up with the absolute best research paper topic and you're so excited to write about it, you won't be able to produce a good paper if there isn't enough research about the topic. This can happen for very specific or specialized topics, as well as topics that are too new to have enough research done on them at the moment. Easy research paper topics will always be topics with enough information to write a full-length paper.

Trying to write a research paper on a topic that doesn't have much research on it is incredibly hard, so before you decide on a topic, do a bit of preliminary searching and make sure you'll have all the information you need to write your paper.

#3: It Fits Your Teacher's Guidelines

Don't get so carried away looking at lists of research paper topics that you forget any requirements or restrictions your teacher may have put on research topic ideas. If you're writing a research paper on a health-related topic, deciding to write about the impact of rap on the music scene probably won't be allowed, but there may be some sort of leeway. For example, if you're really interested in current events but your teacher wants you to write a research paper on a history topic, you may be able to choose a topic that fits both categories, like exploring the relationship between the US and North Korea. No matter what, always get your research paper topic approved by your teacher first before you begin writing.

113 Good Research Paper Topics

Below are 113 good research topics to help you get you started on your paper. We've organized them into ten categories to make it easier to find the type of research paper topics you're looking for.

Arts/Culture

Discuss the main differences in art from the Italian Renaissance and the Northern Renaissance .
Analyze the impact a famous artist had on the world.
How is sexism portrayed in different types of media (music, film, video games, etc.)? Has the amount/type of sexism changed over the years?
How has the music of slaves brought over from Africa shaped modern American music?
How has rap music evolved in the past decade?
How has the portrayal of minorities in the media changed?

Current Events

What have been the impacts of China's one child policy?
How have the goals of feminists changed over the decades?
How has the Trump presidency changed international relations?
Analyze the history of the relationship between the United States and North Korea.
What factors contributed to the current decline in the rate of unemployment?
What have been the impacts of states which have increased their minimum wage?
How do US immigration laws compare to immigration laws of other countries?
How have the US's immigration laws changed in the past few years/decades?
How has the Black Lives Matter movement affected discussions and view about racism in the US?
What impact has the Affordable Care Act had on healthcare in the US?
What factors contributed to the UK deciding to leave the EU (Brexit)?
What factors contributed to China becoming an economic power?
Discuss the history of Bitcoin or other cryptocurrencies (some of which tokenize the S&P 500 Index on the blockchain) .
Do students in schools that eliminate grades do better in college and their careers?
Do students from wealthier backgrounds score higher on standardized tests?
Do students who receive free meals at school get higher grades compared to when they weren't receiving a free meal?
Do students who attend charter schools score higher on standardized tests than students in public schools?
Do students learn better in same-sex classrooms?
How does giving each student access to an iPad or laptop affect their studies?
What are the benefits and drawbacks of the Montessori Method ?
Do children who attend preschool do better in school later on?
What was the impact of the No Child Left Behind act?
How does the US education system compare to education systems in other countries?
What impact does mandatory physical education classes have on students' health?
Which methods are most effective at reducing bullying in schools?
Do homeschoolers who attend college do as well as students who attended traditional schools?
Does offering tenure increase or decrease quality of teaching?
How does college debt affect future life choices of students?
Should graduate students be able to form unions?

What are different ways to lower gun-related deaths in the US?
How and why have divorce rates changed over time?
Is affirmative action still necessary in education and/or the workplace?
Should physician-assisted suicide be legal?
How has stem cell research impacted the medical field?
How can human trafficking be reduced in the United States/world?
Should people be able to donate organs in exchange for money?
Which types of juvenile punishment have proven most effective at preventing future crimes?
Has the increase in US airport security made passengers safer?
Analyze the immigration policies of certain countries and how they are similar and different from one another.
Several states have legalized recreational marijuana. What positive and negative impacts have they experienced as a result?
Do tariffs increase the number of domestic jobs?
Which prison reforms have proven most effective?
Should governments be able to censor certain information on the internet?
Which methods/programs have been most effective at reducing teen pregnancy?
What are the benefits and drawbacks of the Keto diet?
How effective are different exercise regimes for losing weight and maintaining weight loss?
How do the healthcare plans of various countries differ from each other?
What are the most effective ways to treat depression ?
What are the pros and cons of genetically modified foods?
Which methods are most effective for improving memory?
What can be done to lower healthcare costs in the US?
What factors contributed to the current opioid crisis?
Analyze the history and impact of the HIV/AIDS epidemic .
Are low-carbohydrate or low-fat diets more effective for weight loss?
How much exercise should the average adult be getting each week?
Which methods are most effective to get parents to vaccinate their children?
What are the pros and cons of clean needle programs?
How does stress affect the body?
Discuss the history of the conflict between Israel and the Palestinians.
What were the causes and effects of the Salem Witch Trials?
Who was responsible for the Iran-Contra situation?
How has New Orleans and the government's response to natural disasters changed since Hurricane Katrina?
What events led to the fall of the Roman Empire?
What were the impacts of British rule in India ?
Was the atomic bombing of Hiroshima and Nagasaki necessary?
What were the successes and failures of the women's suffrage movement in the United States?
What were the causes of the Civil War?
How did Abraham Lincoln's assassination impact the country and reconstruction after the Civil War?
Which factors contributed to the colonies winning the American Revolution?
What caused Hitler's rise to power?
Discuss how a specific invention impacted history.
What led to Cleopatra's fall as ruler of Egypt?
How has Japan changed and evolved over the centuries?
What were the causes of the Rwandan genocide ?

Why did Martin Luther decide to split with the Catholic Church?
Analyze the history and impact of a well-known cult (Jonestown, Manson family, etc.)
How did the sexual abuse scandal impact how people view the Catholic Church?
How has the Catholic church's power changed over the past decades/centuries?
What are the causes behind the rise in atheism/ agnosticism in the United States?
What were the influences in Siddhartha's life resulted in him becoming the Buddha?
How has media portrayal of Islam/Muslims changed since September 11th?

Science/Environment

How has the earth's climate changed in the past few decades?
How has the use and elimination of DDT affected bird populations in the US?
Analyze how the number and severity of natural disasters have increased in the past few decades.
Analyze deforestation rates in a certain area or globally over a period of time.
How have past oil spills changed regulations and cleanup methods?
How has the Flint water crisis changed water regulation safety?
What are the pros and cons of fracking?
What impact has the Paris Climate Agreement had so far?
What have NASA's biggest successes and failures been?
How can we improve access to clean water around the world?
Does ecotourism actually have a positive impact on the environment?
Should the US rely on nuclear energy more?
What can be done to save amphibian species currently at risk of extinction?
What impact has climate change had on coral reefs?
How are black holes created?
Are teens who spend more time on social media more likely to suffer anxiety and/or depression?
How will the loss of net neutrality affect internet users?
Analyze the history and progress of self-driving vehicles.
How has the use of drones changed surveillance and warfare methods?
Has social media made people more or less connected?
What progress has currently been made with artificial intelligence ?
Do smartphones increase or decrease workplace productivity?
What are the most effective ways to use technology in the classroom?
How is Google search affecting our intelligence?
When is the best age for a child to begin owning a smartphone?
Has frequent texting reduced teen literacy rates?

How to Write a Great Research Paper

Even great research paper topics won't give you a great research paper if you don't hone your topic before and during the writing process. Follow these three tips to turn good research paper topics into great papers.

#1: Figure Out Your Thesis Early

Before you start writing a single word of your paper, you first need to know what your thesis will be. Your thesis is a statement that explains what you intend to prove/show in your paper. Every sentence in your research paper will relate back to your thesis, so you don't want to start writing without it!

As some examples, if you're writing a research paper on if students learn better in same-sex classrooms, your thesis might be "Research has shown that elementary-age students in same-sex classrooms score higher on standardized tests and report feeling more comfortable in the classroom."

If you're writing a paper on the causes of the Civil War, your thesis might be "While the dispute between the North and South over slavery is the most well-known cause of the Civil War, other key causes include differences in the economies of the North and South, states' rights, and territorial expansion."

#2: Back Every Statement Up With Research

Remember, this is a research paper you're writing, so you'll need to use lots of research to make your points. Every statement you give must be backed up with research, properly cited the way your teacher requested. You're allowed to include opinions of your own, but they must also be supported by the research you give.

#3: Do Your Research Before You Begin Writing

You don't want to start writing your research paper and then learn that there isn't enough research to back up the points you're making, or, even worse, that the research contradicts the points you're trying to make!

Get most of your research on your good research topics done before you begin writing. Then use the research you've collected to create a rough outline of what your paper will cover and the key points you're going to make. This will help keep your paper clear and organized, and it'll ensure you have enough research to produce a strong paper.

What's Next?

Are you also learning about dynamic equilibrium in your science class? We break this sometimes tricky concept down so it's easy to understand in our complete guide to dynamic equilibrium .

Thinking about becoming a nurse practitioner? Nurse practitioners have one of the fastest growing careers in the country, and we have all the information you need to know about what to expect from nurse practitioner school .

Want to know the fastest and easiest ways to convert between Fahrenheit and Celsius? We've got you covered! Check out our guide to the best ways to convert Celsius to Fahrenheit (or vice versa).

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

Detailed market research
Develop product and service branding strategies
Develop strategies for targeting customers
Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

Customer relationship management (CRM)
Product lifecycle management (PLM)
Supply chain management (SCM)
Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

It increases sales and profits.
It improves customer satisfaction.
It reduces costs
It helps you to identify the problems in your business.
It improves the quality of products and services.
It builds a competitive advantage.
It makes processes more efficient.
It increases customer satisfaction.
It improves sales
It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

Using financial products in the UK retail banking sector
A study of how service quality and customer satisfaction affect brand equity
A study of the antecedents and consequences of a firm’s reputation
Impact of social media marketing on consumer behaviour
The role of internet advertising as a marketing tool
A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
The influence of reference groups on purchasing patterns among British consumers
Factors that influence product packaging decisions
An investigation into how organizational culture influences employee behaviour
A preliminary study examined how sales assist the marketing role of security solutions.
A thorough analysis of the literature on the term “Coopetition.”
The function of marketing management in maintaining efficient supply chains
Review of the literature on product innovation in multinational companies
The psychology of consumers, how to evaluate it, and how it relates to digital marketing
Several of the most prevalent errors are made today in email marketing.
Correlation between marketing problem-solving techniques and marketing management support systems.
A comparison of marketing management practices in industrialized and developing countries.
A comprehensive review of the connection between management sciences and marketing management.
Exploring the potential link between corporate financial success and corporate social responsibility
A comparison of the regional strategic management of fashion apparel brands.
Analysis of market segmentation’s effect on hotel industry customer loyalty.
The analysis of the influence of social media on customer relationship management in the hotel industry.
The analysis of supply chain management on operational efficiency in the hotel industry.
The relationship between customer satisfaction, market share, and profitability
An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

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For dissertation topics in marketing management:

Study recent marketing challenges.
Explore consumer behavior trends.
Analyze digital marketing innovations.
Investigate branding strategies.
Examine market segmentation.
Consider ethical marketing issues.

Best Ever 111+ Research Topics for Marketing By Experts

Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.

Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.

If you have any pending marketing essays, then don’t worry. We are here to help you with your marketing essay. However, you can get the best marketing essay help from us. So, don’t waste your time get marketing essay help now.

Below is the List of All Interesting Research Topics for Marketing for Your Thesis

Table of Contents

A study on consumer buying behavior for Coca-Cola.
The distribution system in small-scale companies and multinational companies. Compare.
Business marketing paradigms and tactics in the modern market.
Use of CPR (Corporate social responsibility) by companies to build their brand.
Marketing research and business sales. Define the relationship between them, their need, and their importance.
Different market segments.
Impact of globalization on consumer behavior.
Covid-19 and its effect on the global economy.
How does advertisement on TV affect consumers’ top mood?
Impact of advertising in the recession period.
Marketing strategy in the fashion industry.
Using Starbucks as an example. Explain International Market Entry.
Views on celebrities promoting brands. Result and impact on return on investment.
Artificial Intelligence.
Conversational Marketing.
A new trend of marketing- Video Marketing.
Digital Marketing and Search engine optimization.
The strongest form of marketing strategy- The influencer market.
Marketing and Social media management.
Importance of email in the market: Email Marketing.
How important is information and computer technology (ICT) in Supply Chain Market?
Impact of ICT on Supply Chain Market.
Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
Content promotion on Pinterest. Briefly explain.
How can you boost followers on Instagram?
How to organically increase Return on ad spend.
Advantages of following your competitor on social platforms.
Social Media Marketing Strategy: Dos and don’ts.
How to create content that is engaging?
The most successful and powerful form of promotion.
Social media and consumer behavior. Their relationship and impact on each other.
Effective ways of generating leads.
Expected trends in the future for marketing.
Methods of creating a captivating e-newsletter for the public’s attention.
Importance of Brand name, Brand image, and reputation.
Thought of running a business without marketing. Views, pros, and cons.
Facebook advertisement promotion: effective or not.
How often a business should launch new campaigns?
Are giveaways on social media worth it?
How huge a Giveaway should be according to the business scale?
The whole strategy for making content go viral.
Is Snapchat capable of effectively advertising?
Effective and unique campaign ideas.
Difference between the quality of small business products and well-known business products.
Should radio still be preferred as an advertising option?
Facebook versus Instagram: which is best for marketing?
Difference between leads generated from Facebook and leads generated from Instagram.
Click-baited sponsored content. Impression on the consumer.
Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
Influence of BREXIT on UK financial institutions.

List of Popular Marketing Research Topics

Personalization is essential in marketing.
The impact of the marketing mix on organizational performance.
The significance of STP analysis in any corporate organization.
What effect does television advertising have on the customer’s overall mood?
How can lockdown scenarios affect the organization’s public relations efforts?
The significance of environmental auditing in developing efficient marketing strategies.
One of the most popular green advertising taglines is “Just Do It.”
Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.

Content Marketing Topic Ideas

What is pillar content, and how can it help you increase sales?
Marketing content repurposing for startups.
The most important elements of every effective content marketing.
When should you use micro-content in content marketing campaigns?
The most powerful content promotion techniques.
The advantages of one-step vs. Multi-step content marketing campaigns.
Lead generation content marketing strategies.
How to increase email subscription rates using content.
As an emerging content marketing strategy, interactive content marketing.
Canva’s design school content marketing strategy in action.

Strategic Marketing Topic Ideas

Lack of business visibility.
There is no marketing strategy.
Inconsistencies in the value communication of products or services.
Innovative marketing solutions are not worthwhile to invest in.
Market research that could have been better executed.
The departments of marketing and sales need to be linked.
A company does not keep track of its customers’ past interactions.
My company is too small to succeed without marketing.
The marketing department relies on traditional marketing strategies.
The company’s target market segment is unknown.

Marketing Research Topics in Distribution In 2023

Evaluating the effectiveness of online distribution channels for small businesses.
Understanding the impact of delivery speed and convenience on consumer buying decisions.
Analyzing the role of social media in driving online sales for distributors.
Assessing the impact of new payment methods on distribution channels.
Examining the effect of personalized marketing on customer loyalty for distribution companies.
Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
Understanding the importance of data analytics in optimizing distribution strategies for retailers.
Analyzing the impact of e-commerce on traditional distribution channels.
Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
Investigating the role of influencer marketing in promoting new products for distributors.
Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
Understanding the role of customer service in enhancing the customer experience for online shoppers.
Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.

Digital Marketing Blog Topics In 2023

The Future of SEO: How Artificial Intelligence Will Change the Game
Personalization in Digital Marketing: Strategies to Reach Your Target Audience
The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
Social Media Marketing Trends: What to Expect in the Next Five Years
The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
The Ethics of Digital Marketing: Balancing Privacy and Personalization
The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
The Future of Email Marketing: Automation and Personalization
Emerging Technologies and their Impact on Digital Marketing
The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.

List of Best Research Topics for Marketing for You in 2023

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:

To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
To assess the marketing approaches that influence consumer buying behavior.
The impact of inorganic over organic reach on several social media platforms.
To identify how brands exploit impulsive buying.
To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
To examine the difference between advertising & creating brand equity.
The impact of brand strategies and advertising on youth.
To identify which social media platforms are used most by brands to reach their customers for create awareness
To determine the factors and elements that emphasize the development of emotional connection with the customers.
To Analyse the Effect of Emotional Targeting of the Brand on Customers.

Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic.

3 Pandemic Related Research Topics for Marketing (COVID-19)

Below are the top 3 pandemics related marketing research topics:

Marketing shift in the retail sector – A case of Covid – 19
Vaccine Access & Inequality
“Common Good” vs Medical Privacy
How to choose right topics for marketing
The Importance of marketing in today’s life
How to create an effective marketing presentation

What Should a Marketing Thesis Structure Look Like?

After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you.

INTRO: Foundation of the thesis

Background.

Stating the purpose.

Stating the thesis.

MAIN BODY: Argument 1: Precise explanation.

Support evidence.

Argument 2: Precise explanation.

Conclusion.

Argument 3: Precise explanation.

CONCLUSION:

Restate the argument. and summarize everything

Slightly conclude everything.

Tips and Tricks to Choosing the Best Research Topics for Marketing

Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about.

Here are some of the factors that you want to keep in mind while selecting research topics for marketing:

Try To Keeping Your Personal Interest In Mind

You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.

It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place.

Don’t Leave It In The Middle

More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.

In order to succeed, you’ll have to give a sufficient amount of time to research.

If you want some help, get some advice from your advisor daily.

A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research.

While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.

All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.

Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing , then contact our marketing assignment writer .

Frequently Asked Questions (FAQs)

Q1. how to select the best research topic for a marketing thesis.

Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.

Q2. How to make your marketing thesis sound more realistic?

A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.

Q3. What are the different types of Research Papers?

Here we listed the top 7 different types of research papers:

1. Report Paper 2. Survey Research Paper 3. Cause and Effect Research Paper 4. Experimental Research Paper 5. Analytical Research Paper 6. Argumentative Research Paper 7. Problem-Solution Research Paper

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As a high school or college student, you are aware that you will spend a substantial amount of your time writing not one but many research papers. If you have already done it, you know how overwhelming and exhausting this process can be. Nevertheless, before writing, an equally daunting and slightly more difficult part is selecting research paper topics. Although sometimes teachers will provide you with titles or prompts for your works, most times, you will have to come up with interesting research topics to write about. If you encounter difficulties choosing a title for your paper, know that you are not alone because almost all students find it hard. We are here to provide you with various research topic ideas that can make your selection process more manageable. Before delving into our list of titles, we will first explain what research topics are, their characteristics, and how to choose them. Are you swamped with assignments and deadlines? Let us take the pressure off with our ' write my paper ' service! Our team of experienced writers is ready to deliver top-quality, custom-written papers.

What Are Research Paper Topics?

Research paper topics are titles for academic writings that describe an independent investigation of subjects or issues. They mainly focus on analyzing and presenting a critical view. In other words, these papers seek to draw on what other scholars have said and written about an issue and present the author’s unique perspective. Research topics can either be phrased as questions or hypotheses. Since you can conduct an investigation on any sector, selecting an interesting title can sometimes be stressful. However, if you choose topics for research papers, ensure they are well thought out and written because they can serve as a springboard for future studies.

Characteristics of Good Research Topics

Always select good research topics if you aim to achieve high grades in your essays. Refrain from being misled to think that this is a trivial task. It requires careful consideration and evaluation to come up with an exciting title. When it comes to the question “what is a good research topic,” the following are characteristics that you should look out for:

Interesting You ought to choose a topic that is exciting to you and your readers.
Manageable Your title should neither be too broad or narrow to be sufficiently covered.
Has practical or theoretical significance The selected topic adds new understanding to the area of study.
Researchable It should also be easily investigated with an abundance of scholarly material.
Unique The title you pick needs to be different from others so as to stand out.
Precise It exactly answers all the research questions.

How to Choose a Research Paper Topic?

The first step to developing an exciting paper is choosing a good research topic. As we have said above, selecting topics to research is not the easiest of tasks, especially if you do not know where to start. However, you should not be afraid because we have you covered. Below we will give you steps to consider when picking your research paper topic:

First, you should explore the area you are interested in, i.e., ideas that are exciting to you.
Second, make a research question by analyzing what your paper will focus on and what might intrigue your readers.
Third, brainstorm research topic ideas by evaluating appropriate titles and eliminating irrelevant ones.
Fourth, narrow down your topic to one that is meaningful to you and your readers.
Lastly, ensure that you adhere to all paper guidelines presented by your teacher.

List of Research Paper Topics

Now that you know what research topics are, their characteristics, and how to pick them, we can delve into the selection process. Do you need help brainstorming for research paper ideas? Look no further because we have created research topic lists to get you going. We know that a catalog of titles can trigger your creative juices, making it easy to begin writing your essay. Below are top 10 research topics for your paper:

How has the internet impacted freedom of speech?
Negative impacts of pop culture trends on youths.
How is the American economy affected by climate change?
Can AI be classified as a threat to humans?
Practical ways that can be used to make nuclear power safe.
What are the economic impacts of GMO foods in America?
Free education: its advantages and disadvantages.
Efficient ways used in disposing of waste material.
How effective is music therapy in managing depression among senior citizens?
What causes obesity, and how can it be prevented?

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Interesting Topics to Research

Reading your essays should always be a fun experience. To achieve that, you will need to find interesting things to research. This article is the perfect place to start because the following are interesting research paper topics:

Impacts of the Ottoman Empire and the Barbarian slave trade on medicine.
Rise and fall of ancient Greek cities.
In what ways does the sense of smell affect taste?
How does room color affect students’ learning outcomes?
Should autism be classified as a natural variation of the norm or a disease?
How depression negatively impacts immunity among senior citizens.
What causes violent tendencies among children, and how may they be prevented?
Drug and alcohol abuse: cause and effect on high school students.
Impacts of commercials and advertisements on purchasing habits.
How computer dependence impacts humans.
Advantages that nanotechnology has on modern science.
How to address adolescents’ psychological needs.
Effective social media strategies that companies can use to boost sales.
Critical roles played by women during World War I.
Effects of prolonged steroid usage on human bodies.

Easy Research Paper Topics

Easy research topics are simple to investigate and write. Sometimes complicated titles can be exhausting and challenging, especially when you are running out of time. If you are looking to make things straightforward, below are easy topics to research:

Advantages and disadvantages of school uniforms.
Reasons why school athletes should be paid.
Steps that are employed to ensure children are protected from harmful internet content.
What causes obesity among teenagers in the United States?
Ways that people can be encouraged to recycle their waste.
Benefits of 3D printers to society.
Causes and negative impacts of tornadoes.
Similarities and differences between Mac and PC.
Dangers associated with hitchhiking.
Should lie detectors be considered 100% accurate?
Should education be less expensive?
How does a smartphone GPS work?
What are the disadvantages associated with using plastic bottles?
Benefits of getting enough sleep every day.
Impacts that Bill Gates made in the field of communication.

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Good Research Paper Topics

There is a broad scope of titles to choose from, which is why finding good topics for a research paper is challenging. To make your task easier, below we have narrowed down good topics to research:

Reasons why students should be encouraged to be bilingual.
Negative impacts brought by oil spills on water bodies and marine animals.
Tobacco smoking: why should it be completely banned in America?
Reasons why countries should ban risky sports.
Importance of more people embracing reading culture.
Should historical films be based only on facts?
Is democracy losing its relevance in the modern world?
Impacts that China’s one-child policy has on the population.
Key reasons and impacts brought by the UK leaving the EU.
Impacts of Affordable Care Act on healthcare in America.
History and relationship between the US and North Korea .
Efficient methods that can be used to lower gun-related deaths in America.
Key events that led to the Roman Empire falling.
Positive impacts associated with ecotourism.
Do smartphones increase or decrease work productivity?

Best Research Paper Topics

Achieving the highest possible grade in your essay may require finding the best research topics. Sometimes this may not be easy because there are so many titles to choose from. However, do not be scared because below we have the best topics to research:

How does Islam play a role in oppressing women?
Does college education fully prepare students for their careers?
Structural differences between a man's and a woman’s heart.
How gender roles have evolved in modern marriages.
Benefits associated with home health nursing service.
Causes and effects of cybercrimes.
How does terrorism affect business success?
Measures that can be employed to aid ex-convicts in getting employment.
Should schools allow licensed students to carry their guns?
Feminist movement and its impacts in America.
Reasons why women should be allowed to participate in extreme sports.
Effective ways parents can use to monitor their children’s online activities.
Who should be blamed for homelessness in America?
Should smartphone usage in classrooms be legalized?
Causes of societal stereotypes.

Funny Research Paper Topics

Using humor in your essay is an excellent way to get your readers hooked. For you to achieve that, you will need funny research topics. It may not be easy to find hilarious titles, but we have come up with some fun things to research:

Origin and development of Halloween celebration.
Crows vs. parrots: which one is smarter?
Ways in which a person can survive with minimum wage.
Why is it better for people to spend more time on their phones than to hang out with each other?
Negative impacts of the government lowering drinking age.
Reasons why handwriting has lost its importance in school.
Efficient ways that can be used in handling a drunk roommate.
Cats vs. dogs: which one makes the better pet?
Should parents pay their children to attend school?
Reasons why teachers should be compelled to wear school uniforms.
Why have humans been considered the most dangerous creatures on earth?
Origin and development of April fool’s day.
Reasons why people who want to keep fit eat the most.
Most effective ways to deal with trouble during family reunions.
Reasons why being ignorant can bring more happiness.

Couldn't find a fitting paper idea? Give our Research Paper Topic Generator a try.

Cool Topics to Research

Sometimes you may need cool research topics to make your readers enjoy the experience. If this is what you are looking for, below are cool things to research:

Measures that can be employed to prevent corporate abuse.
Causes and impacts of high rates of divorce cases in Britain.
Origin and development of skateboards.
Ways in which gunpowder changed warfare.
Reasons why Socrates was executed.
Factors that promote black hole formation.
Ways in which sharks hunt their prey.
Sinkholes: what are they, and how are they created?
Efficient ways used in creating positive employee relationships.
Should students in America take a one-year gap between high school and college?
Differences and similarities between Charles Dickens and William Shakespeare.
Nuclear energy and its impacts on economy.
Effective ways used by film and music industries in dealing with piracy.
Night vision: what is it, and how does it work?
Theories that explain how dinosaurs disappeared.

Controversial Research Paper Topics

Sometimes research ideas need to be contentious to grab your readers’ attention. If this is what you are looking for, go through the following controversial topics for a research paper:

Should nurses be held accountable for their patients’ behavior?
Reasons why students should be permitted to go to school with their smartphones.
Should the presidential term limit be extended?
Why most domestic violence cases are related to alcohol consumption.
Why reducing minimum wage in America will be good for the economy.
Is there gender inequality in the field of medicine?
Should children be allowed to take care of their younger siblings?
Religion should be a compulsory subject in American schools.
Reasons why children should not be allowed to join social media sites.
Why should luxury parties be forbidden among college students?
Pros and cons of teaching women martial arts.
Should hospitals be allowed to treat patients with gunshot wounds without involving the police?
What are the benefits of tobacco advertisement?
Ethical aspects associated with legalizing marijuana.
Reasons why school uniforms should be abolished.

Argumentative Research Paper Topics

Some essays are meant to be persuasive with the readers to convince them to agree with your thesis statement. Thus, presenting a conclusive argument in your work will require a critical evaluation of different sources to present concrete evidence. Are you wondering how you can get good argument topics to do a research paper on? Do not worry because the following are argumentative ideas for a research paper:

Reasons why medical professionals should be allowed to market pharmaceuticals to patients.
Is the level of depression among kids rising?
What are the health consequences associated with fasting?
Effective measures that are taken to make car seats safe for children.
Reasons why social media platforms should be banned from collecting users’ data.
Should unpaid internships be made illegal?
Should governments regulate what their citizens eat?
Should gun ownership by private citizens be illegal?
US immigration policies : have they been effective?
Exam cheating: should students who are found engaging in the vice be punished?
Do academic performances suffer when students engage in sports?
Four-day work week: should companies embrace it?
Why athletes who use steroids should be banned from engaging in sports.
Reasons for the legalization of death penalty.
How effective are curfews placed upon teenagers?
Should it be illegal to smoke cigarettes in public?
Advantages of allowing kids to play violent video games.
Reasons why helmet usage in American football makes the sport dangerous.
Are workers more productive when working from home?
Reasons why climate change is the cause of increasing natural disasters.

>> Read more: Argumentative Essays Topics

Research Topic Ideas for Students

As students, you will have to write different research essays before graduating. Coming up with research ideas can take time and effort. However, instead of feeling scared, you should embrace this task because we will provide clues on how to make your selection. But in case you have any more doubts, we have created several research topics for students from different levels, including middle school, high school, and college. Go through the following lists to make your choice:

Research Paper Topics for Middle School

Students can begin writing essays as early as middle school. If you are in this category and looking for research paper ideas for middle school, you are lucky because we have you covered. The following are topics to research for middle school:

Impacts of online learning on students.
Why conducting drug tests on animals is ethically bad.
Effective ways that may enhance an individual's self-esteem.
Sex education and its importance.
How the internet has changed people’s lives.
Reasons why dinosaurs became extinct.
What is spam email, and what measures can be used to prevent it?
Tobacco usage and its negative impacts on a person’s body.
Differences between homework and class assignments.
Key reasons why the human body needs sleep.
Desert mirage: what is it, and how does it affect people?
Appropriate punishment for students who engage in bullying.
Effective ways used in recognizing harmful internet content.
Cryptocurrency : what is it, and why is it popular?
Efficient ways used in conserving energy at home.

High School Research Paper Topics

If you are seeking research paper ideas for high school, then you are in the right place. After careful deliberation, we have come up with the following research topics for high school students:

Black holes: their definition and origin.
Practical ways that can be employed in protecting species that are endangered.
Ways in which public school systems care for students’ mental health.
Reasons why there are many similarities between English and French words.
Gender roles and how they affect human development.
Photosynthesis enhancement and how it improves crop yield.
What are the roles of black holes?
Origin and resolutions of the Israel-Palestine conflict.
Characteristics associated with effective leadership.
What is Obama Care, and how does it benefit Americans?
Russian Revolution: its social causes and impacts.
Ways in which stress affects the body.
Air pollution and its effects on people’s health.
Benefits that can be attributed to Plato’s mathematics philosophy.
Ways in which climate change can be reversed.

College Research Paper Topics

By the time you reach college, you will have written several essays. However, this does not mean that choosing research topics for college papers will be easy. If you have any problem, go through the following research topics for college students:

Pros and cons of cave drawing as a method of communication.
Causes and impacts of the fall of the Western Roman Empire.
Black Death: its devastating impacts in Europe.
Significant scientific achievements during the Age of Discovery.
How literary works were used as propaganda tools in Germany during World War II.
Martin Scorsese: his works and contributions to the film industry.
Challenges faced by the Black Lives Matter movement in fighting racism.
Effective measures that can be employed in stopping the Crisis in Syria.
Negative impacts of Russia’s invasion of Ukraine on the global economy.
Space exploration and its effect on America’s economy.
Pros and cons associated with genetic engineering.
Steps taken in ensuring proper care for the elderly in Britain.
Measure taken in managing depression among adults in America.
Causes and impacts of drug and substance abuse among college students.
Impacts of online streaming platforms on the evolution of music.

Research Paper Ideas in Different Study Fields

Different study fields present an opportunity for you to select an unlimited number of things to research on. This means that you are spoilt for choice. However, as you have discovered in your studies, this is easier said than done. Sometimes all you need is research project ideas to inspire your selection. The following section aims to present titles for students studying different courses, starting from humanities and social sciences topics and ending with more technical ideas. All you have to do is select one that is specific to your study area.

Research Paper Topics on History

History is an area of study that contains an infinite number of issues to investigate. In fact, students find it to be one of their favorite subjects to research on. If you need some inspiration on history topics for a research paper, look at the following list:

Impacts of Sumerian culture and traditions on modern societies.
Efficient ways used by Julius Caesar to inspire loyalty among his soldiers.
Causes and impacts of the Salem Witch trials.
American Civil War and its consequences.
The Thirty Year War: its causes and impacts.
Steps taken to end apartheid in South Africa.
Economic consequences of the Cold War on Russia.
Tactics used by Napoleon to rise to power during the French Revolution.
Major causes and impacts of the Great Depression on Americans.
Roles played by women during World War II.

Literature Research Paper Topics

Just like history, literature is also a favorite area of investigation for students. There are many aspects of literary works on which you can base your questions for research papers. You have to decide what you want to focus on and start your investigation. To get you going, below we have provided literature research paper topic ideas:

Difference between antiheroes and villains in modern literature.
Courage and heroism as depicted in Harry Potter .
Character traits of Lady Macbeth in Shakespeare’s tragedy Macbeth .
How modernism is portrayed in Mark Twain’s Huckleberry Finn .
Major themes in early American literature.
Characterization of Satan in Milton’s Paradise Lost .
How did Shakespeare depict love in Romeo and Juliet ?
How did Canterbury Tales by Geoffrey Chaucer describe medieval England?
Friendship values between Sancho Pansa and Don Quixote as depicted in Miguel de Cervantes’ novel Don Quixote .
Impacts of Teresa of Avila’s work on modern literature.

Psychology Research Paper Topics

Are you seeking psychology topics for research projects? Search no more because the following topics for a research paper will go a long way in inspiring your investigation:

Causes of mental health issues among teenagers in America.
How an adult life is shaped by childhood traumas experienced.
Negative impacts of social media addictions on marriages.
Correlation between mental health and eating disorders.
How does color affect an individual’s mood?
Effective methods used to achieve conformity in a group.
How do personality traits affect the musical taste of an individual?
How a child's psychological development is affected after facing loss at a young age.
Efficient ways employed in enhancing the use of reinforcement in a learning environment.
How self-efficacy affects long-term memory.

Religion Research Paper Topics

Religion has been in existence since the dawn of humans. As a result, it provides you with various topics for research papers drawn from different societies. If you are looking for religious topics for a research project, go through the following to select one that interests you:

Origin and development of Islam as a religion.
Roles that can be played by religion in protecting the environment.
Ritual similarities between Christianity and Islam.
Why is sacrificing considered essential in most religions?
Relationships that exist between morality and religion.
Importance of prayer and meditation in Buddhism.
Practices and beliefs related to Zoroastrianism.
Social and moral roots of religious extremism.
Hinduism: its origin, development, and impacts on modern Indian culture.
How religious leaders used fear to maintain control over congregations.

Political Research Paper Topics

Like religion, politics has also been part and parcel of human existence. There is an unlimited number of research paper topics ideas to choose from. Nonetheless, below we have narrowed down the most popular research topics to write about politics:

Differences in foreign policies between America and UK.
History and structure of the Chinese Communist Party.
Controversial issues that have plagued Amnesty International.
Causes and effects of the Syrian Conflict.
Effective methods used by the government to enhance community development.
Efficient ways used in eliminating corruption in America.
Political power plays that led to the split of the Soviet Union .
Pros and cons of Reagan's political agenda.
Causes of constant rebellion in the Central African Republic.
Negotiation methods that can be used to stop Ukraine's invasion by Russia.

>> More ideas: Political Research Paper Topics

Research Paper Topics on Business

The world of business is constantly evolving. As a result, you can find many great topics for research papers on this matter. Below is a list of commerce topics to do research papers on:

Efficient ways to increase jobs and reduce unemployment in America.
Negative impacts of business participating in unethical behavior.
Advantages that companies can get from branding their products.
Challenges businesses get from using remote employees.
Benefits of franchising in the long run.
Positive and negative impacts of startups on local economies.
Differences in international copyright laws between America and Britain.
Similarities and differences between offline and internet advertising.
Causes and impacts of consumer behavior change on a business marketing strategies.
Advantages of company rituals and corporate cultures.

>> Read more: Research Topics About Business

Research Paper Topics on Education

The transformation of the education sector has been rapid, especially in recent years. As a result, you can choose any topic for research papers to write on in this area. If you are seeking inspiration on such kind of project topics ideas, look at the list below:

Similarities and differences between personalized approach and group studying.
Advantages and disadvantages of having single-gender classes.
Reasons why special education teachers deserve additional payment.
Why are boarding schools popular in England?
Dangers of students engaging in drug abuse while in school.
Practical ways that can be employed in preventing violence in school.
Benefits associated with after-class activities in America.
Reasons why schools should provide advanced mental help for college students.
Pros and cons of students going to community colleges.
Roles played by video games in enhancing learning.

>> Read more: Special Education Research Topics

Environmental Topics for Research Paper

Scholars and experts have recently become more concerned with protecting the environment. This means that writing such research papers topics ideas has become popular. Some of the topics to write research paper on environment include:

Tectonic movements and their global effects on the ecosystems.
Causes and impacts of air pollution on health.
Ozone layer depletion and the dangers associated with it.
Green energy definition and effective ways to achieve it.
Role played by the government in enhancing recycling efforts in America.
Efficient ways that can be employed to reduce greenhouse gas emissions.
Causes and prevention of ocean acidification.
Effective measures that can be taken to protect endangered species.
Consequences of farming on the environment.
Causes and impacts of desertification in Kuwait.

>> Read more: Topics About Environmental Science

Health Research Paper Topics

Although there has been rapid development in the health sector, there are still various areas that have remained unexploited. This presents an opportunity for well-being research paper topics to be written. If this is what you are aiming for, below we have topics for a research paper that you can pick from:

Speech disorder and its effect on child development.
Reasons why people are still afraid to get COVID-19 vaccines.
Health impacts of legalizing marijuana in America.
Causes and impacts of post-traumatic disorders in Britain.
Adverse effects associated with blood transfusion.
Ways in which nurses can manage work-related stress.
Types of depressions and their management plans.
Advantages and disadvantages of dealing with autistic patients.
Relationship between endometriosis and genetics.
Negative impacts of high heels on a woman’s health.

>> View more: Mental Health Research Topics

Medical Research Paper Topics

Medicine is an area of study that is highly investigated. However, there are still several medical research essay topics that still need to be explored. If you wish to bridge this gap, you can start with the following research paper topic ideas:

Challenges facing humanitarian medical missions in developing countries.
Pros and cons of medical research on animals.
Advantages and disadvantages obtained by hospitals using electronic health record systems.
How is chemotherapy beneficial to hospitals?
Effective treatment paths for Alzheimer’s disease.
Drugs and vaccine development in treating Ebola.
Advantages of having a computational oncology department.
What are the differences between pandemics and epidemics?
Negative impacts of over-the-counter prescription drugs.
Key reasons for insulin resistance in the body.

>> Read more: Medical Research Topics

Sociology Research Paper Topics

Sociology deals with studying the development, structure, and functioning of society and the people in it. You can choose to write any topic for a term paper on issues affecting communities. Below are examples of sociology topics to research :

What are some effective methods that can be used to resolve conflicts in college?
Challenges associated with raising a child in an unconventional family.
What are the negative impacts of racial stereotypes on self-esteem and work productivity?
Dangers associated with religious cults.
Effective ways that can ensure gender equality in the workplace.
Impacts of social network addictions on high school students.
How are interpersonal skills affected by teamwork in the workplace?
Gender roles in the family.
Evolution of marriage over the last 50 years.
Causes and effects of bullying in school .

Social Media Topics for a Research Paper

Despite the enormous strides made by social media in changing how people interact with each other, its potential remains unlimited. There are still several research paper topics you can write on this issue. Choose one of the following topic ideas for research paper to start your journey:

Growth of social media and its influence in American politics.
Efficient methods used by parents to protect their children from online dangers.
Relationship between social media and cybercrime.
Adverse effects of social media on investigative journalism.
Effective methods that people can use to earn through Facebook.
How effective are children's protection laws from the web’s harmful effects?
Reasons why people post pictures online.
Advantages and disadvantages brought by instant messaging and communication.
How have reality shows impacted privacy laws in America?
Effectiveness of using social media as a tool for political campaigns.

>> Read more: Research Topics About Social Media

Criminal Justice Research Paper Topics

If you are looking for great research paper topics, criminal and justice system is one of the areas you can look at. The following are examples of topics for research papers that you may find in this section:

What are the benefits of private prisons?
Similarities and differences between war and civil crimes.
Effective ways that can be used to prevent crime in schools and universities.
What are the responsibilities of incarcerated parents to society?
Impacts of immigration on rising rates of crime in America.
Advantages accrued to cyber criminology correction methods.
Pros and cons of forensic research identification methods.
Cyberstalking legislation: their history and development.
Reasons for human rights violations in Afghanistan.
Efficient methods of drug trafficking tracking methods.

>> View more: Criminal Justice Research Topics

Science Research Paper Ideas

Science has always been a fascinating area for many students. You will love research project topics we have created for you. Be free to choose any of the following science topics ideas for a research paper:

How can molecular biology research help scientists understand cancer and other illnesses?
Positive and negative impacts of space exploration.
Best ways to capture and use carbon dioxide.
Challenges involved in developing environmentally friendly plastics.
Best ways to use bioluminescence GFP from jellyfish in medicine.
How does rain contribute to the rising amount of chemicals in seawater?
Biomacromolecules: their definition and importance.
How “killer” mosquitoes are used in fighting malaria.
Science behind the hibernation of animals.
Best ways to use microelectronics in treating people with chronic diseases .

Research Paper Topics on Technology

You will find yourself spoilt for choice if you are looking for topics to write a research paper on technology. There are many of them, but below we have selected for you the most popular research writing topics:

Adverse effects of living in a technological world.
Disadvantages of genetically engineering children.
How societies can use video gaming to help solve their problems.
What are the advantages of genetically modified food in solving world hunger?
History and development of self-driving cars.
Best ways to incorporate technology in education.
Impacts of drone warfare on military strategies.
How internet usage is affecting young people’s attention span.
Pros and cons of using genetic sequencing to determine future health risks.
Pros and cons of virtual reality.

>> Read more: Technology Research Topics

Extra Research Paper Topic Ideas

From the above title examples, it is clear that you can never wholly exhaust investigative topics. However, if you did not find any research questions or ideas that piqued your interest, we still have some examples left for you to look at. There is a catalog of great research topics below if you would like to explore other areas, such as art, music, and sports. Please go through them and select one that excites you.

Research Project Ideas on Art

Art plays a vital role in enhancing the aesthetics of society. Many artistic pieces can inspire topics to research about. If this is your area of interest, the following research project ideas can instigate your writing:

Differences in arts between Northern and Italian Renaissances.
How does impressionist art use elements of time and light?
Influence of modern European art on American artists.
How art has been used to spread propaganda messages in France.
Impacts of the expressionism art movement in Western Europe.
Incas Empire and its influence on modern art.
Role played by religion and culture in Aztec art.
Francisco de Goya : his biography and impacts on modern art.
Life and career of Ludwig van Beethoven.
Differences and similarities between baroque and rococo.

Music Research Paper Topics

People have been creating and listening to songs since the dawn of humanity. Music is one of the most popular research paper topics for scholars. When you are stuck and considering things to write a research paper on, look for various titles like the ones below:

Does listening to music affects the brain?
History of rap music and the changes it has gone through over the years.
Music genres that appeared during the Renaissance period.
What impacts do socio-economic classes have on the choice and taste of music?
How has America influenced music?
How can music be incorporated into education to enhance concentration?
How can music be applied in learning a foreign language?
Pop music: its history and development.
Differences between modern and classical music.
How does music affect how people dress?

Sports Research Paper Topics

The availability of various sporting activities presents an opportunity for different topics for a research paper. As an enthusiast, you can never exhaust research paper topics that deal with different games. You can check out the following examples for inspiration:

How are basketball players’ performances affected by signing multi-million contracts?
Necessary measures taken by athletes in preparation for a marathon.
Reasons why Lionel Messi is regarded as the greatest soccer player of all time.
Positive and negative influences of crowds on games.
History of baseball and how it has changed over the years.
Ways of preventing severe injuries in rugby.
Benefits of competitive sports on children's health and school performances.
Gender inequalities in boxing.
Economic impacts of the Olympic Games on the host nation.
Advantages of player unions in protecting their rights.

Bottom Line on Research Paper Topics

You may think completing an essay is hard but wait until you select what to write a research paper on; then, you will discover this is the most challenging part. Having a title makes it easier for you to develop the paragraphs. By now, you are conversant with what research paper topics and ideas are, their characteristics, and how to select them. You have also gone through 350+ research topics that will be of inspiration for you to create your own. Having these examples gives you an advantage that others may not be afforded. Use them at your own convenience. Your next step is composing your own study. Check our step-by-step guide on how to write a research paper to nail your project. Good luck with writing!

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Joe Eckel is an expert on Dissertations writing. He makes sure that each student gets precious insights on composing A-grade academic writing.

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How people around the world view same-sex marriage

A same-sex couple walks outside their home with their children in Bengaluru, India. (Manjunath Kiran/AFP via Getty Images)

Attitudes about same-sex marriage vary widely around the world, according to several Pew Research Center surveys fielded in 32 places in the last two years. Among the surveyed publics, support for legal same-sex marriage is highest in Sweden, where 92% of adults favor it, and lowest in Nigeria, where only 2% back it.

Bar chart showing that views of same-sex marriage vary across 32 publics around the world. Favorability is highest in Sweden, where 92% somewhat or strongly favor allowing gays and lesbians to marry legally. In Nigeria, only 2% support this.

In the United States, where the Supreme Court legalized same-sex marriage nationally in 2015, 63% of adults support it and 34% oppose it. But views are highly fractured along political and demographic lines.

For example, Democrats and independents who lean toward the Democratic Party are nearly twice as likely as Republicans and Republican leaners to support same-sex marriage rights (82% vs. 44%). Similarly, nearly three-quarters (73%) of Americans under the age of 40 say they favor allowing gays and lesbians to marry legally – 16 percentage points higher than the share of Americans 40 and older who agree (57%).

Related : In places where same-sex marriages are legal, they account for a small share of all marriages

Below is a closer look at how attitudes about same-sex marriage differ around the world, based on our surveys. This analysis looks at how attitudes vary by geography, demographic factors, political ideology and religion, as well as how views have changed over time.

This Pew Research Center analysis focuses on public opinion of the legality of same-sex marriage in 32 places in North America, Europe, the Middle East, Latin America, Africa and the Asia-Pacific region. This is the first year since 2019 that the Global Attitudes Survey has included publics from Africa and Latin America, which were not included more recently due to the coronavirus outbreak .

For non-U.S. data, this analysis draws from three nationally representative surveys conducted across 31 publics. In 21 publics, we conducted a survey of 24,546 adults from Feb. 20 to May 22, 2023. All interviews were conducted over the phone in Canada, France, Germany, Greece, Italy, the Netherlands, Spain, Sweden and the United Kingdom. Interviews were conducted face-to-face in Hungary, Poland, India, Indonesia, Israel, Kenya, Nigeria, South Africa, Argentina, Brazil and Mexico. In Australia, we used a mixed-mode probability-based online panel.

Data for Hong Kong, Japan, South Korea, Taiwan and Vietnam draws on another survey of 10,390 adults conducted in five Asian publics from June 2 to Sept. 17, 2023. All interviews in Hong Kong, Japan, South Korea and Taiwan were conducted over the phone. Interviews were conducted face-to-face in Vietnam.

Data for Cambodia, Malaysia, Singapore, Sri Lanka and Thailand draws on a third survey of 10,551 adults conducted in five South and Southeast Asian publics from June 1 to Sept. 4, 2022. All interviews in Malaysia and Singapore were conducted over the phone. Interviews were conducted face-to-face in Cambodia, Sri Lanka and Thailand. Both the survey in East Asia and the one in South and Southeast Asia are part of the Pew-Templeton Global Religious Futures project , which analyzes religious change and its impact on societies around the world.

In the United States, we surveyed 3,576 U.S. adults from March 20 to 26, 2023. Everyone who took part in this survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. Read more about the ATP’s methodology .

Respondents for all surveys were selected using probability-based sample designs. In Thailand, we conducted additional interviews in the Southern region, which has larger shares who are Muslim. The data in all publics is weighted to account for different probabilities of selection among respondents and to align with demographic benchmarks for adult populations.

This post is an update of one published June 13, 2023. This new post includes more publics surveyed. It also uses a different rounding procedure to generate the “total” figures, so results may differ slightly from previously published estimates. The accompanying topline figures are unchanged.

Here are the questions used for the analysis , along with responses, and the survey methodology .

How attitudes about same-sex marriage vary geographically

People in Western Europe stand out as staunch supporters of same-sex marriage. At least eight-in-ten adults support it in Sweden (92%), the Netherlands (89%), Spain (87%), France (82%) and Germany (80%). In each of these places, the practice is legal .

Maps and bar charts comparing countries and other places where same-sex marriage is legal in 4 regions: the Americas, Europe, Middle East and Africa, and the Asia-Pacific region. The bar charts indicate which publics in each region say they favor allowing gays and lesbians to marry legally.

In Italy, where issues of LGBTQ+ rights have been in the headlines , 73% of adults favor same-sex marriage rights, though it is not legal there.

Around three-quarters (74%) of adults in the United Kingdom also support same-sex marriage. The practice is legal in England, Wales, Scotland and Northern Ireland, although those laws were approved at various times over the past decade.

At the other end of the spectrum in Europe, just 41% of adults in Poland and 31% in Hungary support same-sex marriage. In both places, same-sex marriage is not legal, and LGBTQ+ rights are a political and social flashpoint .

In North America, around eight-in-ten Canadians (79%) support same-sex marriage, as do 63% in both the U.S. and Mexico. Same-sex marriage is legal in all three places.

Related : About six-in-ten Americans say legalization of same-sex marriage is good for society

In South America, 67% of Argentines and 52% of Brazilians support the right of gay and lesbian people to marry. Both places have also legalized the practice.

Asia-Pacific

In the Asia-Pacific region, support for same-sex marriage is highest in Australia and Japan. Three-quarters of adults in Australia and nearly seven-in-ten (68%) in Japan favor legal same-sex marriage. But while many Australians who favor same-sex marriage say they strongly support it (52%), support is weaker in Japan , where a 56% majority somewhat favor legal same-sex marriage. Australia has legalized same-sex marriage, but Japan has not .

Views toward legalizing same-sex marriage are similarly favorable in Vietnam, where 65% say they support it.

In India , 53% of adults say same-sex marriage should be legal, while 43% oppose it. The Indian Supreme Court recently rejected a petition to legalize same-sex marriage. (The survey there was conducted prior to the ruling.)

And in Taiwan, roughly equal shares say they support (45%) and oppose (43%) same-sex marriage, with the remainder providing no answer. Taiwan is the only place in Asia where same-sex marriage is legal .

In South Korea, same-sex marriage is not legal, though some lawmakers have proposed changing this . Among South Koreans, 41% favor legal same-sex marriage and 56% oppose it.

Indonesians are highly opposed to same-sex marriage legalization. Roughly nine-in-ten (92%) oppose allowing gays and lesbians to marry, including 88% who say they strongly oppose it. Just 5% of Indonesians support same-sex marriage.

Related : Asian views of same-sex marriage

Africa and Middle East

South Africa remains the only place in Africa where same-sex marriage is legal, having codified it in 2006. Nevertheless, 59% of South Africans oppose the practice.

Nigerians and Kenyans are the least supportive of same-sex marriage rights among the places in Africa surveyed. In Nigeria, where homosexuality is illegal, only 2% of adults say they support allowing gays and lesbians to marry. And in Kenya, just 9% favor it.

In the Middle East, 56% of Israelis are also opposed to making same-sex marriage legal. Religious affiliation and political leanings heavily shape views of same-sex marriage rights in Israel .

How attitudes about same-sex marriage vary by demographic factors

Dot plot chart showing that in many places around the world, younger adults are more likely than older adults to say they favor allowing gays and lesbians to marry legally. The age gap is greatest in Taiwan, where 75% of adults under 35 express support for same-sex marriage vs. 33% of those 35 and older.

In 21 of the places surveyed, adults under the age of 35 are more likely than their older counterparts to say they favor allowing gays and lesbians to marry legally. And in some places, older adults are less likely to provide a response than younger adults.

The age gap is greatest in Taiwan. Three-quarters of Taiwanese adults under 35 express support for same-sex marriage, compared with roughly a third of those 35 and older.

Dot plot chart showing that in many places surveyed worldwide, women are more likely than men to favor allowing gays and lesbians to marry legally.

In 19 of the surveyed places, women are more likely than men to say they support allowing gays and lesbians to marry legally.

For example, in Australia, 83% of women favor it, compared with 67% of men.

There are similar gender differences in Argentina, Cambodia, Germany, Greece, Japan, Poland, South Africa, South Korea, Sri Lanka and Taiwan.

Education and income

In 22 of the surveyed places, people with more education are more likely than those with less education to support allowing gays and lesbians to marry. In some places, those with less education are less likely to provide a response than those with more education.

Similarly, in 10 places, people with incomes over the national average are more likely than those with incomes at or below the median to support same-sex marriage. In one of these places – Poland – those with lower incomes were less likely to provide a response.

How attitudes about same-sex marriage vary by political ideology

Dot plot chart showing that in many countries, support for same-sex marriage tends to be much higher on the ideological left. This is especially true in the U.S. where liberals are 54 points more likely than conservatives to say they favor allowing gays and lesbians to marry legally

Views on same-sex marriage are related to political ideology in 15 of the 18 places where we asked about respondents’ ideology this year. In these places, those on the ideological left are significantly more likely than those on the right to favor allowing gays and lesbians to marry legally.

The ideological difference is greatest in the U.S., where liberals are 54 points more likely than conservatives to support same-sex marriage (90% vs. 36%). Still, in nine surveyed places, majorities of those on both the right and left say they support same-sex marriage.

How attitudes about same-sex marriage vary by religion

Support for legal same-sex marriage tends to be lower in places where more people say religion is somewhat or very important in their lives. Support is higher in places where fewer people consider religion important.

Scatterplot chart showing that support for legal same-sex marriage tends to be lower in places around the world where more people say religion is somewhat or very important in their lives. Support is higher in places where fewer people consider religion important.

In Nigeria, 99% of adults say religion is at least somewhat important in their lives and only 2% favor legal same-sex marriage. In Indonesia, where 100% of Indonesians say religion is important to them, 5% support legal same-sex marriage. In Sweden, by comparison, just 20% of adults consider religion important to them – and 92% favor allowing gay and lesbian people to wed.

Similarly, people who are not affiliated with a religion are much more likely to say they support same-sex marriage. In Australia, for example, 89% of religiously unaffiliated adults say they favor same-sex marriage, compared with 64% of adults with a religious affiliation.

Together, the most recent surveys show some additional patterns by religion:

Religiously unaffiliated Americans (85%) – especially atheists (96%) – are the most likely to favor same-sex marriage legality. White, non-Hispanic evangelical Protestants are the least likely religious group to say they favor it (30%). Around two-thirds of U.S. Catholics (65%) favor same-sex marriage, as do 70% of White nonevangelical Protestants.
In Brazil , Catholics (56%) are more likely than Protestants (32%) to support same-sex marriage.
In Israel , Jewish adults (41%) are more likely than Muslims (8%) to support same-sex marriage. Among Israeli Jews, 4% of those who are Haredi (“ultra-Orthodox”) or Dati (“religious”) support legal same-sex marriage, compared with 29% of Masorti (“traditional”) Jews. Around three-quarters of Hiloni (“secular”) Jews support this policy.
In Nigeria , Christians and Muslims are equally likely to oppose same-sex marriage (97% and 98%, respectively).

How attitudes about same-sex marriage have changed over time

It is difficult to directly compare these new survey findings with past surveys on whether people favor or oppose same-sex marriage. Earlier Center surveys focused more on religion and its influence in society, rather than political attitudes and international affairs. And in some places, the mode of the survey (e.g., face-to-face vs. phone vs. web) has changed over time.

However, a comparison with surveys conducted in Latin America in 2013-14 , in Europe in 2015-17 , and the long-term trend in the U.S. generally shows increased public support for the legalization of same-sex marriage over the past decade.

Note: This is an update of a post originally published June 13, 2023. Here are the questions used for the analysis , along with responses, and the survey methodology .

International Affairs
LGBTQ Acceptance
LGBTQ Attitudes & Experiences
Religion & LGBTQ Acceptance
Same-Sex Marriage

Sneha Gubbala is a research assistant focusing on global attitudes research at Pew Research Center .

Jacob Poushter is an associate director focusing on global attitudes at Pew Research Center .

Christine Huang is a research associate focusing on global attitudes at Pew Research Center .

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

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Why Are Companies That Lose Money Still So Successful?

Vijay Govindarajan,
Shivaram Rajgopal,
Anup Srivastava,
Aneel Iqbal,
Elnaz Basirian

New research on how to identify investments that produce delayed but real profits — not just those that produce short-term accounting profits.

In a well-functioning capital market, profits should be the sole criterion for firm survival; that is, firms reporting losses should disappear. Of late, however, loss-making firms are highly sought after by investors — often more than some profitable firms. Unicorns, or startups with valuations exceeding a billion dollars, are examples of such loss-making firms. What has changed over time? When and why did losses lose their meaning? The authors’ series of new research papers provide some answers, guiding managers to make the right investments: those that produce delayed but real profits — not just those that produce short-term accounting profits but decimate shareholder wealth in long run.

In 1979, psychologists Daniel Kahneman and Amos Tversky famously posited that losses loom larger than gains in human decision-making. For example, a dollar of loss affects our behavior more than a dollar of profits . Likewise, when a firm announces losses, its stock price declines more dramatically than it increases for the same dollar amount of profits. Investors abandon and lenders tend to stop financing loss-making firms , which then start restructuring their business lines and laying off employees. Some firms go even further, conducting M&A transactions without substance and “managing earnings” to report profits instead of a loss.

Vijay Govindarajan is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business, an executive fellow at Harvard Business School, and faculty partner at the Silicon Valley incubator Mach 49. He is a New York Times and Wall Street Journal bestselling author. His latest book is Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future . His Harvard Business Review articles “ Engineering Reverse Innovations ” and “ Stop the Innovation Wars ” won McKinsey Awards for best article published in HBR. His HBR articles “ How GE Is Disrupting Itself ” and “ The CEO’s Role in Business Model Reinvention ” are HBR all-time top-50 bestsellers. Follow him on LinkedIn . vgovindarajan
Shivaram Rajgopal is the Roy Bernard Kester and T.W. Byrnes Professor of Accounting and Auditing and Vice Dean of Research at Columbia Business School. His research examines financial reporting and executive compensation issues and he is widely published in both accounting and finance.
Anup Srivastava holds Canada Research Chair in Accounting, Decision Making, and Capital Markets and is a full professor at Haskayne School of Business, University of Calgary. In a series of HBR articles, he examines the management implications of digital disruption. He specializes in the valuation and financial reporting challenges of digital companies. Follow Anup on LinkedIn .
Aneel Iqbal is an assistant professor at Thunderbird School of Global Management, Arizona State University. He examines the accounting measurement and financial disclosures for new-economy firms and incorporates his wide-ranging industry experience into his research and teaching. He is a seasoned accounting and finance professional with diverse experience in auditing, financial analysis, business advisory, performance management, and executive training. Follow Aneel on LinkedIn .
Elnaz Basirian is a PhD student at the Haskayne School of Business. She examines the influence and role of intangibles in accounting and finance, aimed at improving valuation and market efficiency. She brings a decade of work experience in international financial markets. Follow Elnaz on LinkedIn .

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Study reveals why AI models that analyze medical images can be biased

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Artificial intelligence models often play a role in medical diagnoses, especially when it comes to analyzing images such as X-rays. However, studies have found that these models don’t always perform well across all demographic groups, usually faring worse on women and people of color.

These models have also been shown to develop some surprising abilities. In 2022, MIT researchers reported that AI models can make accurate predictions about a patient’s race from their chest X-rays — something that the most skilled radiologists can’t do.

That research team has now found that the models that are most accurate at making demographic predictions also show the biggest “fairness gaps” — that is, discrepancies in their ability to accurately diagnose images of people of different races or genders. The findings suggest that these models may be using “demographic shortcuts” when making their diagnostic evaluations, which lead to incorrect results for women, Black people, and other groups, the researchers say.

“It’s well-established that high-capacity machine-learning models are good predictors of human demographics such as self-reported race or sex or age. This paper re-demonstrates that capacity, and then links that capacity to the lack of performance across different groups, which has never been done,” says Marzyeh Ghassemi, an MIT associate professor of electrical engineering and computer science, a member of MIT’s Institute for Medical Engineering and Science, and the senior author of the study.

The researchers also found that they could retrain the models in a way that improves their fairness. However, their approached to “debiasing” worked best when the models were tested on the same types of patients they were trained on, such as patients from the same hospital. When these models were applied to patients from different hospitals, the fairness gaps reappeared.

“I think the main takeaways are, first, you should thoroughly evaluate any external models on your own data because any fairness guarantees that model developers provide on their training data may not transfer to your population. Second, whenever sufficient data is available, you should train models on your own data,” says Haoran Zhang, an MIT graduate student and one of the lead authors of the new paper. MIT graduate student Yuzhe Yang is also a lead author of the paper, which appears today in Nature Medicine . Judy Gichoya, an associate professor of radiology and imaging sciences at Emory University School of Medicine, and Dina Katabi, the Thuan and Nicole Pham Professor of Electrical Engineering and Computer Science at MIT, are also authors of the paper.

Removing bias

As of May 2024, the FDA has approved 882 AI-enabled medical devices, with 671 of them designed to be used in radiology. Since 2022, when Ghassemi and her colleagues showed that these diagnostic models can accurately predict race, they and other researchers have shown that such models are also very good at predicting gender and age, even though the models are not trained on those tasks.

“Many popular machine learning models have superhuman demographic prediction capacity — radiologists cannot detect self-reported race from a chest X-ray,” Ghassemi says. “These are models that are good at predicting disease, but during training are learning to predict other things that may not be desirable.”

In this study, the researchers set out to explore why these models don’t work as well for certain groups. In particular, they wanted to see if the models were using demographic shortcuts to make predictions that ended up being less accurate for some groups. These shortcuts can arise in AI models when they use demographic attributes to determine whether a medical condition is present, instead of relying on other features of the images.

Using publicly available chest X-ray datasets from Beth Israel Deaconess Medical Center in Boston, the researchers trained models to predict whether patients had one of three different medical conditions: fluid buildup in the lungs, collapsed lung, or enlargement of the heart. Then, they tested the models on X-rays that were held out from the training data.

Overall, the models performed well, but most of them displayed “fairness gaps” — that is, discrepancies between accuracy rates for men and women, and for white and Black patients.

The models were also able to predict the gender, race, and age of the X-ray subjects. Additionally, there was a significant correlation between each model’s accuracy in making demographic predictions and the size of its fairness gap. This suggests that the models may be using demographic categorizations as a shortcut to make their disease predictions.

The researchers then tried to reduce the fairness gaps using two types of strategies. For one set of models, they trained them to optimize “subgroup robustness,” meaning that the models are rewarded for having better performance on the subgroup for which they have the worst performance, and penalized if their error rate for one group is higher than the others.

In another set of models, the researchers forced them to remove any demographic information from the images, using “group adversarial” approaches. Both strategies worked fairly well, the researchers found.

“For in-distribution data, you can use existing state-of-the-art methods to reduce fairness gaps without making significant trade-offs in overall performance,” Ghassemi says. “Subgroup robustness methods force models to be sensitive to mispredicting a specific group, and group adversarial methods try to remove group information completely.”

Not always fairer

However, those approaches only worked when the models were tested on data from the same types of patients that they were trained on — for example, only patients from the Beth Israel Deaconess Medical Center dataset.

When the researchers tested the models that had been “debiased” using the BIDMC data to analyze patients from five other hospital datasets, they found that the models’ overall accuracy remained high, but some of them exhibited large fairness gaps.

“If you debias the model in one set of patients, that fairness does not necessarily hold as you move to a new set of patients from a different hospital in a different location,” Zhang says.

This is worrisome because in many cases, hospitals use models that have been developed on data from other hospitals, especially in cases where an off-the-shelf model is purchased, the researchers say.

“We found that even state-of-the-art models which are optimally performant in data similar to their training sets are not optimal — that is, they do not make the best trade-off between overall and subgroup performance — in novel settings,” Ghassemi says. “Unfortunately, this is actually how a model is likely to be deployed. Most models are trained and validated with data from one hospital, or one source, and then deployed widely.”

The researchers found that the models that were debiased using group adversarial approaches showed slightly more fairness when tested on new patient groups than those debiased with subgroup robustness methods. They now plan to try to develop and test additional methods to see if they can create models that do a better job of making fair predictions on new datasets.

The findings suggest that hospitals that use these types of AI models should evaluate them on their own patient population before beginning to use them, to make sure they aren’t giving inaccurate results for certain groups.

The research was funded by a Google Research Scholar Award, the Robert Wood Johnson Foundation Harold Amos Medical Faculty Development Program, RSNA Health Disparities, the Lacuna Fund, the Gordon and Betty Moore Foundation, the National Institute of Biomedical Imaging and Bioengineering, and the National Heart, Lung, and Blood Institute.

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How machine-learning models can amplify inequities in medical diagnosis and treatment

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In bias we trust?

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Artificial intelligence predicts patients’ race from their medical images

Injecting fairness into machine-learning models

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University of Arizona Law 2024 Faculty Research Awards Recognize Diverse Range of Scholarship

The University of Arizona James E. Rogers College of Law has named the 2024 Faculty Research Award winners. The awards highlight the scholarly achievement of University of Arizona Law faculty. This year’s winners are:

Distinguished Legal Scholar Award: Andrew Coan

Distinguished Early Career Legal Scholar Award: Eunice Lee

Distinguished Public Service Scholar Award: Diana Newmark

Faculty Research Fellowship Award: Barak Orbach

Director of Empirical & Policy Research Christopher L. Griffin, Jr. , served as this year’s Faculty Research Awards Committee Chair.

“The faculty colleagues recognized this year are truly distinguished in their contributions to legal scholarship and to the intellectual vibrancy of University of Arizona Law,” said Griffin. “The College is fortunate to have these four outstanding scholars among the faculty.”

Shalev Roisman , associate professor of law and Distinguished Early Career Scholar; Simone Sepe , Chester H. Smith Professor, and professor of law and finance; and Tara Sklar , faculty director of the Health Law & Policy Program, associate scholar, and Distinguished Public Service Scholar joined Griffin on this year’s Faculty Research Awards Committee, which reviewed materials and recommended this year’s award winners.

About the Faculty Research Award Recipients

Distinguished Legal Scholar Award

Andrew Coan is the associate dean for research, Milton O. Riepe Chair in Constitutional Law, and director of the William H. Rehnquist Center on the Constitutional Structures of Government. Coan’s current scholarship focuses on constitutional change, particularly through the lens of the Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization . He has written “What Is the Matter with Dobbs ?,” which looks at the role of moral judgments that often underlie cases involving private decision; “ Dobbs v. Brown ,” which examines the analogies drawn by both sides in Dobbs to the landmark Brown v. Board of Education decision; and “Too Much, Too Quickly?,” which addresses the critique that the Supreme Court is changing too much, too quickly.

His recent work also explores the doctrine of “ enumerationism ,” which limits Congress’s powers to those specifically mentioned in the Constitution. This project includes articles on “The Original Meaning of Enumerated Powers” and “Interpreting Ratification,” both coauthored with University of Wisconsin Law School Professor David Schwartz. Coan and Schwartz are also working on a book under contract with Oxford University Press titled The Myth of Enumeration: Federal Power and the Failure of Originalism .

Finally, Coan is wrapping up a new article on artificial intelligence and constitutional interpretation called “The Interpretation Machine,” with University of Colorado Law School Professor Harry Surden.

“Andrew Coan is a prolific witness to the U.S. Supreme Court’s history and the broader significance of its present trajectory, especially since the recent Dobbs decision,” noted Griffin. “His recent publications critically examine originalist arguments and help us better understand this moment of great change at the Court.”

Constitutional Scholar Andrew Coan Challenges Conventional Wisdom on Originalism, Federal Power and Abortion Rights

UArizona Law Hosts Leading National Constitutional Law Gathering for Sixth Year

Distinguished Early Career Legal Scholar Award

Associate Professor of Law Eunice Lee ’s research centers on migration, citizenship, and borders. As both a legal scholar and anthropologist, she also draws upon social theory and ethnography in her work.

According to Griffin, “Eunice Lee has written about timely immigration issues in her first four years at the College. She has brilliantly shed light on problems with the federal government’s detention and surveillance practices as well as constitutional deficiencies in border regulation.”

In the past year, Lee published an article titled “Immigration in the Shadow of Death,” which explores how immigration law places differing values on immigrant lives and normalizes death as part of the process. She also contributed a chapter in Feminist Judgements: Immigration Law Opinions Rewritten , published by Cambridge University Press.

In early summer 2024, Lee was also awarded a Capacity Building Grant from the University of Arizona Office of the Provost, Research Leadership Institute to support research on immigration law in the U.S. territories.

Lee Analyzes Supreme Court Asylum Cases on SCOTUSblog

Distinguished Public Service Scholar Award

Diana Newmark is an associate clinical professor of law and director of the Education Advocacy Clinic. Her teaching and research interests include education law, juvenile law, and children’s rights.

In her recent article, “The Illusion of Due Process in School Discipline,” Newmark argues that due process is poorly defined and overly deferential to school officials in cases involving exclusionary student discipline (e.g., suspension and expulsion) that often have far-reaching consequences. Newmark’s scholarship draws from her experience directing the Education Advocacy Clinic, which represents Tucson-area children in school discipline proceedings and special education matters. “As we see in the Clinic, school disciplinary proceedings appear unfair to many students and their families,” said Newmark. “Because education is so important to every child, courts and legislatures should recognize more robust legal protections for students whose schools seek to exclude them.”

Under Newmark’s leadership, the Education Advocacy Clinic recently brought a successful petition to the Arizona Supreme Court for a rule permitting broader advocacy by non-lawyer advocates in education dispute resolution. This rule opened up opportunities for more representation at informal settings, i.e., outside of hearings, where disputes are often resolved.

“Diana Newmark’s work—in the clinical field, in news media, and in law review pages—grapples with vexing policy questions in our nation’s schools. Her visions for strengthening children’s due process rights and improving how schools approach discipline have impacted national conversations,” said Griffin.

New Research from Professor Diana Newmark Highlights Issues with Due Process in School Discipline Cases

Education Advocacy Clinic Leads Initiative to Change a Court Rule Regarding the Practice of Non-Lawyer Education Advocates

Faculty Research Fellowship Award

Barak Orbach is the Robert H. Mundheim Professor of Law & Business and founding director of the Business Law Program. He is recognized globally as an expert in antitrust and corporate governance and periodically advises government agencies, companies, boards of directors, investors and trade associations.

“Barak Orbach is a global thought leader in antitrust law,” noted Griffin. “His deeply important work in the areas of competition and corporate governance is necessary reading as national governments reckon with artificial intelligence and scrutinize big tech practices.”

Orbach has written prolifically in recent years on antitrust and competition policy for the current technological age. This work includes a series of short papers on topics including “ anti-bigness” sentiments by both progressives and conservatives suspicious of large businesses and institutions, as well as populist public policies and the strikingly different goals among bipartisan coalitions of would-be antitrust reformers. Other topics include greedflation ; shrinkflation and AI-powered cartels , in which AI-based revenue management systems may decrease competition. These papers reached large global audiences of enforcement agencies, lawyers, economists, scholars and specialized reporters.

Professorship Established by UArizona Law Honors Professor, Corporate Governance Giant Robert Mundheim

Beyond Breakups: Crafting Antitrust Policy for the Digital Age

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Research on the renewal of multi-story high-density urban landscape based on property rights land—a case study of the self-built liu houses in zherong, fujian province, 1. introduction, 2. materials and methods, 3. results: case study—zherong county, fujian province.

② History of the County
(ii) Regional Morphological Feature: Lack of Certain Regularity
(iii) Architectural Feature: Significant Diversity Exists
(iv) Summary of Early Liu House Features
② Sample B: Mid-term Liu Houses (i) Morphology and Structure of Land Parcels
(ii) Regional Morphological Feature: Pattern with Certain Regularity
(iii) Architectural Feature: Balanced Similarity and Diversity
(iv) Summary of Mid-Term Liu House Features
③ Sample C: Late Liu Houses (i) Morphology and Structure of Land Parcels
(ii) Regional Morphological Feature: Strong Regularity
(iii) Architectural Features: Highly Unified Similarity
(iv) Summary of Late Liu House Features
② Estimation-Based Renovation Framework of Liu House Areas in Zherong

4. Discussion

(ii) Individual Construction Driven by the Residents
② Mid-term Liu Houses: Morphological and Architectural Features Affected by both the Government and the Residents (i) Land Parcels Shaped by Administrative Planning
(ii) Collective Construction Driven by Spontaneously Formed Resident Groups
③ Late Liu Houses: Unified Morphological and Architectural Features Under Developers’ Direct Control (i) Commercial Real Estate Development
(ii) Unified Construction Led by Commercial Developers

5. Conclusions

Author contributions, data availability statement, conflicts of interest.

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Click here to enlarge figure

Content	Sub-Content	Detailed Content	Indicators	Weight Values
Building scale	Heights	Average floor height	The average floor height of the target building is added or subtracted from the average of the block and block in which the building is located, and the difference is recorded as H1 and H2, respectively.	In the calculation, the weight values k1 and k2 are used, respectively.
	Heights	Number of floors	Add or subtract from the average of the blocks and blocks, and the difference is recorded as H1 and H2.	In the calculation, the weight values K1 and K2 are used, respectively.
	Volume	Width	Add or subtract from the average of the blocks and blocks, and the difference is recorded as w1 and w2.	In the calculation, the weight values q1 and q2 are used, respectively.
		Length	Add or subtract from the average of the blocks and blocks, and the difference is recorded as d1 and d2.	In the calculation, the weight values q3 and q4 are used, respectively.
		Area	Add or subtract from the average of the blocks and blocks, and the difference is recorded as a1 and a2.	In the calculation, the weight values q5 and q6 are used, respectively.
	Concave and convex	If courtyard	Bool value is ɑ1.	The weight value x1 is used in the calculation.
		If terrace	Bool value is ɑ2.	The weight value x2 is used in the calculation.
		If Bay window	Bool value is ɑ3.	The weight value x3 is used in the calculation.
		If concave and convex over 50 cm	Bool value is ɑ4.	The weight value x4 is used in the calculation.
Plan elements	Building setback	Building setback scales	Bool value is ɑ5.	The weight value y1 is used in the calculation.
Facade elements	Roof form	If similar	Bool value is ɑ6.	The weight value u1 is used in the calculation.
	Mian form	If similar	Bool value is ɑ7.	The weight value u2 is used in the calculation.
	Base form	If similar	Bool value is ɑ8.	The weight value u3 is used in the calculation.
	Color	If similar	Bool value is ɑ9.	The weight value u4 is used in the calculation.
	Material	If similar	Bool value is ɑ10.	The weight value u5 is used in the calculation
	Ornament	If similar	Bool value is ɑ11.	The weight value u6 is used in the calculation,

Types of Liu Houses	Time	Architectural Features
Early Liu House	1980–1990	(1) The number of floors is no less than 3 and no more than 6 floors. (2) The pediments of the townhouses are independent of each other, and the construction is led by the residents.
Mid-term Liu House	1990–1995	(1) The number of floors is no less than 3 and no more than 6 floors. (3) Townhouse buildings share common pediments.
Late Liu House	1995+	(1) The number of floors is no less than 3 and no more than 6 floors. (2) Townhouse buildings share common walls and foundations and are constructed by the developer in a unified manner.

Content	Sub-Content	Detailed Content	Difficulty of Renovation Construction	Weight Values
Building scale	Heights	Average floor height	High	Considering the difficulty of the update construction, k1 = k2 = 10
	Heights	Number of floors	High	Considering the difficulty of the update construction, K1 = K2 = 10
	Volume	Width	Very high	Considering the difficulty of the update construction, q1 = q2 = 20
		Length		Considering the difficulty of the update construction, q3 = q4 = 20
		Area		Considering the difficulty of the update construction, q5 = q6 = 20
	Concave and convex	If courtyard	High	x1 = 10 is set to take into account the difficulty of updating the construction
		If terrace		x1 = 10 is set to take into account the difficulty of updating the construction
		If Bay window		x1 = 10 is set to take into account the difficulty of updating the construction
		If concave and convex over 50 cm		x1 = 10 is set to take into account the difficulty of updating the construction
Plan elements	Building setback	Building setback scales	Very high	y1 = 20 is set to take into account the difficulty of updating the construction
Facade elements	Roof form	If similar	Medium	u1 = 2 is set to take into account the difficulty of updating the construction
	Mian form	If similar	Medium	u2 = 2 is set to take into account the difficulty of updating the construction
	Base form	If similar	Low	u3 = 1 is set to take into account the difficulty of updating the construction
	Color	If similar	Low	u4 = 1 is set to take into account the difficulty of updating the construction
	Material	If similar	Medium	u5 = 2 is set to take into account the difficulty of updating the construction
	Ornament	If similar	Low	u6 = 1 is set to take into account the difficulty of updating the construction

Control Level	Control Target	Range of Number X	Control Methods
Level 1	The diversity of form is high	>180	not much guidance required
Level 2	Diversity is comparatively high	100–180	Certain guidance required
Level 3	Diversity is normal	50–100	Constraints and control needed
Level 4	Diversity is comparatively low	20–50	Strict constraints and control needed
Level 5	Diversity is very low	<20	An overall renovation may be more suitable

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of MDPI and/or the editor(s). MDPI and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

Share and Cite

Li, N.; Cao, Z.; Wang, K. Research on the Renewal of Multi-Story High-Density Urban Landscape Based on Property Rights Land—A Case Study of the Self-Built Liu Houses in Zherong, Fujian Province. Buildings 2024 , 14 , 1998. https://doi.org/10.3390/buildings14071998

Li N, Cao Z, Wang K. Research on the Renewal of Multi-Story High-Density Urban Landscape Based on Property Rights Land—A Case Study of the Self-Built Liu Houses in Zherong, Fujian Province. Buildings . 2024; 14(7):1998. https://doi.org/10.3390/buildings14071998

Li, Ningyuan, Zhenyu Cao, and Ka Wang. 2024. "Research on the Renewal of Multi-Story High-Density Urban Landscape Based on Property Rights Land—A Case Study of the Self-Built Liu Houses in Zherong, Fujian Province" Buildings 14, no. 7: 1998. https://doi.org/10.3390/buildings14071998

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01 July 2024

Airbus enters agreement with spirit aerosystems.

Amsterdam, 1 July 2024 – Airbus SE (stock exchange symbol: AIR) has entered into a binding term sheet agreement with Spirit AeroSystems in relation to a potential acquisition of major activities related to Airbus, notably the production of A350 fuselage sections in Kinston, North Carolina, U.S., and St. Nazaire, France; of the A220’s wings and mid-fuselage in Belfast, Northern Ireland, and Casablanca, Morocco; as well as of the A220 pylons in Wichita, Kansas, U.S.

With this agreement, Airbus aims to ensure stability of supply for its commercial aircraft programmes through a more sustainable way forward, both operationally and financially, for the various Airbus work packages that Spirit AeroSystems is responsible for today.

The transaction would cover the acquisition of these activities. Airbus will be compensated by payment of $559 million from Spirit AeroSystems, for a nominal consideration of $1.00, subject to adjustments including based on the final transaction perimeter.

Entering into definitive agreements remains subject to an ensuing due diligence process. Whilst there is no guarantee that a transaction will be concluded, all parties are willing and interested to work in good faith to progress and complete this process as timely as possible.

Your contact

Guillaume Steuer

Head of External Communications - Airbus

Head of External Communications - Commercial Aircraft

Philippe Gmerek

Head of External Corporate Communications - Airbus

Justin Dubon

External Communications - Commercial Aircraft

Airbus Press releases

EN Airbus enters agreement with Spirit AeroSystems

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Artificial Intelligence in Marketing

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Marketing Plan Topics

Marketing Topics for Presentation

Email Marketing Topics

Influencer Marketing Research Topics

Sales and Marketing Topics

How to Choose a Marketing Research Topic

Haven’t Found Any Good Marketing Research Topic?

What Are the Types of Market Research?

Research Topics & Ideas: Marketing

Overview: Marketing-Related Topics

How To Find A Research Topic

Research Ideas: Traditional Marketing

Research Ideas: Digital/Online Marketing

Marketing-Related Dissertations & Theses

Fast-Track Your Research Topic

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Training Outcomes Within Your Budget!

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Best Marketing Research Topics list

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