business plan for burger king

Burger Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Are you about starting a burger restaurant? If YES, here’s a complete sample burger restaurant business plan template & feasibility report you can use for FREE to get started .

Okay, so we have considered all the requirements for starting a burger restaurant. We have analyzed and drafted a sample burger restaurant marketing plan backed up by actionable guerrilla marketing ideas for burger restaurants. So let’s proceed to the business planning section.

Why Start a Burger Restaurant Business?

Generally, burger restaurants are chain and franchised restaurants that mainly sell burgers but may also sell alcoholic and other beverages. Burger restaurant formats range from fast-food to full-service. Right from the beginning, burgers have been a staple American snack.

Burger restaurants don’t need to make anything other than really good burgers and really good fries. They are quite easy to make and don’t take much time to get ready. All you need is meat, buns, and fresh ingredients and you can make a wonderful burger in minutes, while other restaurants may need several minutes to prepare and serve their dishes.

Within the years, burger restaurants have improved. The days of simple cheeseburger with lettuce, tomato, and ketchup has long gone.

The industry is currently relishing an era of gourmet burgers and endless flavour profiles. So, just because you’re running a burger restaurant doesn’t mean that your food should be plain or simple. Most burger places today offer special sauces, gourmet toppings, and unexpected combinations.

This is indeed a business you should consider if you’re looking to venture into the food industry. With a burger business, you don’t have to worry about limiting your market to only meat lovers as there are many excellent veggie patties hitting menus everywhere that will please any veggie-lover out there.

In this modern age, it is very common to see lamb burgers, pork burgers, and even bison burgers. People who don’t eat beef can try a juicy chicken burger; if you’re pescatarian, you’ll love a salmon burger. Irrespective of your dietary restriction, there is a burger that comfortably suits your appeal. Read on as we put together a sample business plan for a burger restaurant.

A Sample Burger Restaurant Business Plan Template

1. industry overview.

The burger industry of this modern era is nothing near the industry some two decades back. Hamburger franchises have spread across the united states and have continued to explore innovative ways to turn their customers into loyal burger-fanatics.

But when it comes to a good hamburger, Americans are known to be very careful and selective. A report has it that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers.

Although the price and affordability of the burger is considered, high-quality ingredients are still very important in producing a successful burger business. Americans to a very large extent live on burgers and are known to go for the best.

Statistics show that nearly 80% of consumers eat at fast food restaurants at least once a month, and 34% of kids in the US eat fast food every day – and that’s not including the massive number of people eating at fast casual restaurants.

Burger in the United States is now seen a food that represents patriotism and festivity. They are always present at large family gatherings, particularly Fourth of July and Memorial Day celebrations. Given the timelessness of this All-American classic, it’s no wonder that the hamburger stands as one of the few “recession-proof” foods in the United States.

But note that with America’s fight against obesity, e-coli concerns, mad cow disease, and the recent go-green campaign, the burger industry has its own share of challenges and threats. Yet statistics has it that Americans tastes are becoming more diverse and varied.

Burger has always remained top in the minds of Americans, and the reason for this longevity is most times attributed to its widespread appeal. Burgers are affordable, portable, and customizable and they can be served gourmet-style or as a rustic yet classic go-to food.

2. Executive Summary

Star Burger will offer the people of San Diego an exciting menu of burgers, sandwiches, salads, desserts and coffee beverages. We plan to make use of a system that is entirely new to the industry to provide excellent services and products in a convenient and time-efficient way.

Star Burger will provide its customers with the opportunity to drive up and place their order of well-prepared burgers and sandwiches of different flavours and toppings. We also plan to offer our clients well blended lemonade, coffees, teas, and other custom drinks to go down with our unique burger and sandwiches. We will also offer soft drinks, fresh-baked pastries and other confections.

We at Star Burger plan to reach our targeted audience by deploying Drive-through facilities and Mobile Restaurants to satisfy the various urge of the people of San Diego, California. We believe that these facilities will be designed to manage the two-sided traffic and dispense customer-designed, specially ordered burgers and sandwiches in less time than when they visit other businesses.

Star Burger hopes to provide the people of San Diego with quality products and an extensive menu of delicious items, to make sure we get our customers’ loyalty, as well as good publicity coverage and media support.

We decided to become a Drive-through cafe between the mountains, attracting several million dollars through an initial public or private offering that would allow Star Burger to open fifteen to twenty facilities per year in all metropolitan communities in the North, Midwest, and South.

Star Burger will be registered as a Limited Liability Corporation, but all membership shares for now will be owned by Sampson and Nicky Shepard, and we also plan to leverage a portion of the shares to raise capital. Our plan at Star Burger is to sell 100 membership units to family members, friends, and angel investors.

Each membership unit at Star Burger is priced at $3,087 with a minimum of five units per membership certificate, or a minimum investment of $61,740 per investor. We have plans to ensure that irrespective of the amount of share units bought, Sampson and Nicky Shepard will maintain ownership of no less than 51% of Star Burger.

3. Our Products and Services

Star Burger is a San Diego burger and assorted sandwich restaurant serving during lunch time hour as well as early evening. We would operate weekdays from 9-7 pm. Our bread is chosen for several reasons: it is unique, healthy, and versatile.

We have prepared a menu that will give each customer the choice to enjoy our burgers and never get tired. We will attract 35% new customers a year after the second year and will reach profitability by the end of year two. Below are the products we plan to offer to our customers:

• Classic Gourmet Burgers: Cheese, Lettuce, Tomato, and Onion
• BBQ Bacon Burgers: BBQ Sauce, Bacon, Cheese, and Grilled or Fried Onions
• California Burgers: All the Classic Toppings and Avocado
• Hawaiian-Inspired Burgers: Lettuce, Tomato, Pineapple, and Sautéed Mushrooms
• Savoury Veggie Burgers: Veggie Patty, Lettuce, Tomato, Grilled Onions, & Sautéed Mushrooms
• Super Spicy Burgers: Spicy Beef, Spicy Mayo, Jalapeños, and Your Choice of Cheese
• Salmon Burgers
• Sandwiches with filling options: tofu pate, falafel, hummus, baba ganouj, tabouli, turkey, ham, chicken, pesto, assorted vegetables and assorted cheeses Drinks: lemonade, coffees, blended teas, and soft drinks

4. Our Mission and Vision Statement

• Star Burger’s vision is to establish a restaurant that will provide unique and assorted services to the people of San Diego and the State of California.
• Our mission at Star Burger is to provide the finest, healthiest and best tasting burgers and sandwiches in San Diego. Star Burger will offer the finest customer service; no customer will leave dissatisfied.

Our Business Structure

We at Star Burger plan to establish a business structure that is transparent and simple, since most of our personnel will be involved in production and there will be a relatively low headcount in management. We plan to establish three functioning units within Star Burger: Production, Sales and Marketing, and General and Administrative.

Star Burger Production unit will involve our Customer Service Specialists, who will be taking care of our Drive-through and Mobile Restaurants and attending to the needs of our customers. Our Sales and Marketing will take care of the promotion and scheduling of the Mobile Restaurant, as well as the promotion of the Drive-through and the Community Contribution program.

General and Administrative will take care of the facilities, equipment, inventory, payroll, and other basic, operational processes. Due to our goal to establish a unique burger restaurant in the United States, we took our time to lay out the various roles of our employees and what we need, and they include;

Chief Executive Officer

• Chief operating officer
• Chief financial officer
• Chief information officer
• Director of marketing
• District and facilities managers

Customer Service Specialists

5. Job Roles and Responsibilities

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Tasked with fixing prices and signing business deals
• Tasked with providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Tasked with signing checks and documents on behalf of Star Burger
• Evaluates the success of the organization

Chief Operating officer

• Tasked with overseeing the smooth running of the business
• Part of the team that determines the quantity of products that are to be produced daily
• Make lists and budget for all supplies
• Oversee the entire business process
• Map out strategy that will lead to efficiency amongst workers
• Tasked with training, evaluation and assessment of the workforce
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the bakery meets the expected safety and health standard at all times.

Chief Financial officer

• Tasked with preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Tasked with financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting
• Tasked with developing and managing financial systems and policies
• Tasked with administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Chief Information officer

• Provide technological guidance within an organization.
• Supervise information system and communications network.
• Develop and implement a customer service platform to serve the organization in every aspect.
• Design, establish, and maintain a network infrastructure for local and wide area connectivity and remote access.
• Participate in vendor contract negotiations for all new computer equipment and software purchased for the corporation.
• Create a cost-benefit analysis as well as supporting a detailed definition of data requirements and departmental workflows.
• Oversee Internet and computer operations.
• Takes care of the day-to-day operations of the information technology department including directing staff, who support administrative computing, networking, user services, telecommunications and other information technology functions.
• Propose hardware/software solutions to accomplish Star Burger’s business objectives.

Director of sales and marketing

• Takes care of external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyse the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Develops, executes and evaluates new plans for increasing sales
• Represents the Star Burger in strategic meetings
• Helps increase sales and growth for Star Burger

District and facilities manager

• Monitor the P&L reports for each store and develop effective ways to fill in any gaps between actual performance and Star Burger projections
• Prioritize store performance issues to make certain that the issues most directly affecting profitability are addressed first
• Immediately address any lapses in compliance with corporate policies or local, state and federal laws
• Act as a coach to the store managers and as a resource to each store employee to help inspire success
• Ensures that all contacts with customer (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the Star Burger ’s products
• Takes care of administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on Star Burger, promotional campaigns etc. to make sure accurate and helpful information is supplied to customers when they make enquiries.
• Tasked with cleaning the stand at all times
• Makes sure that toiletries and supplies don’t run out of stock
• Any other duty as assigned by the CEO.

6. SWOT Analysis

Our goal at Star Burger is to create a unique restaurant that sees to the need of the people. We also decided to get our SWOT Analysis, which brings to light our strengths and threats in the industry. We at Star Burger hired a business consultant to do this analysis for us because we believe an external firm will not compromise the information and chances of Star Burger in the Industry.

We were able to note our business strengths, weakness, opportunities and also the threats that we are likely going to be exposed to in the industry and our business location. Clearly summarized below is the result of our SWOT Analysis;

Our detailed SWOT analysis has identified three keys that will be instrumental to our success at Star Burger. First and foremost, our design and implementation of strict financial controls, which will be very crucial, since the restaurant industry is quite competitive.

Secondly, we will be offering high-quality fresh and healthy food to clearly stand out from our competition in San Diego. We have already put in place effective, targeted marketing campaigns to support the opening of the restaurant.

Our weakness according to the SWOT analysis will be the time it will take the people of San Diego to know where we are and what we offer.

People go about their daily activities and most times tend not to discover the new business in town unless the business establishes a direct marketing Plan. We at Star Burger plan to start advertising even before we open up our shops, at least to make sure that our brand is known.

• Opportunities

Indeed the opportunities available to Star Burger are limitless. The food and restaurant industry is a recession-proof industry that will always keep growing because people will always want food as it helps keep us alive and sane. People may no always have the time to cook due to their schedule, and will always decide to grab a burger and a cup of lemonade or coffee on their way to work.

Our threat at Star Burger is the fact that we are competing with already established restaurants in San Diego, California, and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

But with our unique workforce and plans, we have all it takes to dominate the industry and take up enough market share.

7. MARKET ANALYSIS

• Market Trend

Burgers in this new age are indulgent and upscale with a variety of toppings, including goat cheese, truffle oil, foie gras, aolis, marmalades, sautéed spinach, havarti, candied bacon and other healthy and exotic toppings. Burger blends are all the rage extending beyond traditional chuck, to include short rib, brisket, oxtail, rib eye, flank and much more.

A report has it that 2018 is the year for everything from giant, premium burgers to sliders and mini-portions, from bold Mexican and Asian flavours to Korean, Greek, Cajun, and more. International flavours are hot and growing, and the burger is the perfect vehicle to test drive and transport many flavours.

Report also has it that restaurants are beefing up menu language to highlight protein grams and adding protein topper boosters such as pastrami, bacon and pepperoni, as well as including lettuce wrapped options to increase the protein to carb ratio.

In line with the trend for more protein, eggs are topping off many burgers for 2018. Also the largest age segment of the American population is driving burger trends now and certainly into the future with their desire for global flavours, snack-sized portions (sliders), and healthy options and toppings.

From emphasizing and bolstering “protein” on menus, consumer geared messaging is also focused on other health oriented topics and features, including grass fed, organic, natural, gluten free, naked (no bun), and more.

We at Star Burger plan to always work with customers on additional blends, which can include anything. Burger epitomizes the perfect vehicle to adapt to new trends and international flavours. As a business’s that wants to become a market leader in the United States, we will focus our energy at working with customers to develop new blends and visions

8. Our Target Market

Our plan at Star Burger is to focus on two different market audiences: Commuters and Captive Consumers. We have taken our time to strategically design our business to access both of these markets. Commuters are defined as any one or more individuals in a motorized vehicle traveling from point “A” to point “B.”

Star Burger’s greatest concentration will be on commuters heading to or from work, or those out on their lunch break. While our Captive Consumers market audience would include those who are tethered to a campus environment, or in a restricted entry environment that does not give the right to free movement.

This will include high school and college campuses, where there is limited time between classes, and corporate campuses where the same time constraints are involved like special events–such as carnivals, fairs or festivals–where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities.

Our target market at Star Burger will also be the mobile individual who has more money than time, and excellent taste in choice of food, but no time to prepare them.

Our competitive advantage

Our competitions at Star Burger exist in many forms. They include fast food that takes the form of the traditional restaurants like McDonald’s, Burger King, and Wendy’s, as well as healthier alternatives like Subway . There are also three different delis located in San Diego that serve deli style sandwiches. These delis serve very basic, standard deli fare; generally sliced deli meats.

But we at Star Burger know that with the unique offerings we bring, we can dominate the market especially with a business that can provide a substantial value proposition where a customer does not have to find a parking place, exit the vehicle, stand in line to order, wait for the burger to be produced, pay a premium price for average product, find a place to sit, clean up the previous customer’s mess, then enjoy their lemonade or coffee… That’s if they have much time to spend.

Star Burger business concept is to establish a restaurant that gives a customer the opportunity to drive up, place the order, receive a high quality product at a competitive price, and drive away, without spending much time and energy. We at Star Burger plan to provide an important community value for patronizing our business.

For every purchase a customer makes from us, we plan to donate up to 6% of the sale to the local charity selected by the customer.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Star Burger is a new restaurant with a unique plan to achieve success and become an industry leader. That is why we will be providing our products in the most convenient and efficient way available–either at one of our two-sided Drive-through shops, or at one of our Mobile Restaurant.

This will give us an advantage over our competitors because customers won’t need to find a parking place, wait in a long line, jockey for a seat, and clean up the mess left by a previous patron. Our goal at Star Burger is to provide enough income to be able to run our business and still move on with our charity aspect. We plan to generate income by offering the following products to the people of San Diego:

10. Sales Forecast

Star Burger will open its doors for business by having two Drive-through locations in operation. We plan to open our first location in the second month of this plan and be fully operational beginning on the 1st day of November, and our second Drive-through will open six months later.

We will also add two more Drive-through locations in our second year and, and an additional seven Drive-through facilities in our third year. We at Star Burger plan to deploy one mobile unit in the fourth quarter of the first fiscal year. Deploy a second and a third mobile unit within our second fiscal year.

Using our detailed research and analysis, we expect to boost revenue from the commerce portion of our website, where it will sell Star Burger t-shirts, sweatshirts, insulated lemonade mugs, pre-packaged coffee beans, and other premium items. Although we are not expecting this to be a significant profit centre immediately, but it is a major part of the marketing plan.

We at Star Burger estimate that our total first year sales should reach $399,678. Our second year will see sales increase to $1,085,430. The third year, with the addition of such a significant number of outlets, we will see sales increase to $3,765,215.

• Marketing Strategy and Sales Strategy

With so many burger franchises and independent restaurants already open, marketing is one of the most important aspects of opening a burger restaurant. We at Star Burger understand this, which is why we will be placing our Drive-through stands in business locations of very high visibility and great ease of access.

Our Restaurants and stands will be located on high traffic commuter routes and close to shopping facilities so as to attract customers going to or from work, or while they are out for lunch, or on a shopping expedition. Our Drive-through will be very simple, astounding, and eye-catching.

We also plan to implement a low cost advertising/promotion campaign which could involve drive-time radio, but not much more. Star Burger will also establish good business relationships with schools, charities and corporations to provide significant free publicity because of our community support program.

We believe that if we give out charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about Star Burger.

We also plan to leverage the use of word of mouth advertising method, which is the greatest advertising program any business organisation can use. The media in San Diego will be more than willing to promote the charitable parts of Star Burger and give us the opportunity for more exposure each moment Star Burger contributes to charity.

The internet is a powerful marketing tool we at Star Burger cannot afford to overlook. We plan to create an optimized website to capture local searches and also establish a strong social media presence to easily boost sales. When we first open, we plan to create a local press release, run grand opening specials to draw in potential customers, and even invite local food bloggers to come try a free meal in exchange for a review.

11. Publicity and Advertising Strategy

Our plan at Star Burger is to gather enough brand awareness to leverage the product line into other regions and gain inquiries from potential inventors. To achieve this goal, we plan to do the following;

• Star Burger will spend $1,200 per month on public relations services for the next year. We intended to build awareness and carry out product information insertions, reviews, etc. We believe that a school fundraising program or our other charity programs will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist.
• Star Burger will also spend $800 per month concentrating on drive time Radio advertising. We plan to experiment with different stations, keeping careful track of results. As with the school fundraising program, we expect the stand and signage to be a substantial portion of our advertising.
• List our business on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

12. Our Pricing Strategy

We haven’t gone back on our promise to leave no stone unturned in our quest to achieve our business goal. We at Star Burger have put plans in place to boost our income, which may include posting specials on high-profit items at the drive-up window.

We also plan to give out free burger coupons to those who have purchased a certain number of burgers or something similar.

Our management have been able to develop window sales techniques such as our sellers asking if the customer would like a new flavour or toppings with any drink of their choice. We believe that our pricing will be comparable to the competition in the market, but with the value-added feature of immediate, drive-through service and convenience.

• Payment Options

Our payment options at Star Burger will be all inclusive and acceptable because we understand that different people prefer different payment options. Here are the payment options that we will make available to our clients;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

We have also chosen banking platforms that will help us achieve our plans with little or no issues. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our service.

13. Startup Expenditure (Budget)

First and foremost, many factors in our modern America will decide the amount we will need to successfully launch Star Burger. These factors may include our location, the size of the business we want to start i.e. the number of outlets/stands et al, and of course the state of the economy as at when we intend starting the business.

We at Star Burger have conducted an extensive research and have come up with how we intend to spend our startup capital, and they include;

• The Fee for registering the business in the United States – $750
• The budget for legal fees, insurance, permits and license – $30, 000
• The amount needed to build a two standard shop and renovation of the facility inclusive – $60,000
• The Cost for the purchase of kitchen / production equipment and gadgets (industrial ovens, fridges, smoke detector, TVs, microwave oven, mugs, Foils, Sound System, tables and chairs et al) – $25,000
• The Cost for supply of bread and other inventories for a month – $120,000
• The Cost of Launching a Website – $600
• The cost opening party – $5,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $100,000

Going by the report from our research and feasibility studies, we will need an average of $350,000 to start Star Burger.

• Generating Startup Capital for Star Burger

Star Burger will be established as a Limited Liability Company with Sampson and Nicky Shepard as its owners. This couple has a combined 25 years’ experience in the food and burger industry, and they hope to build a successful business. We hope to raise our startup fund through the following ways;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Generate fund from Angel Investors

Note : We have been able to raise $200,000 from the personal savings of our founders and we are almost at the verge of completing the money needed as capital from a reliable Angel investor with an eye for startup businesses.

14. Sustainability and Expansion Strategy

We at Star Burger believe that as time and seasons change, we will be offering products that will enhance sales and satisfy our customers’ desires. We also plan that during summer months, we will subsidize frozen drinks like lemonade, as well as soft drinks, and other cold beverages.

We at Star Burger have taken our time to research our local regulatory agencies and what licenses we need. These requirements we believe will vary by location, but we have a strong relationship through Mr. Sampson Shepard with the state chamber of commerce and health department and we plan to stay on the right side of the law.

We have put plans in place to get our business license, which legally allows us to make sales and collect sales tax, and a food handling certification, which we have acquired. We have also obtained the needed permits for construction and we are also expecting an inspection from the health department.

We at Star Burger also understand the importance of insurance for our business. We have contracted an insurance lawyer to help us get property insurance, which will help protect our building and surrounding property, providing coverage for fire, hail, or accidental damage.

We expect this type of policy to cover expensive commercial kitchen equipment , so we will be able to replace pieces damaged under covered circumstances.

We also plan to obtain liability insurance, as it covers legal fees and any damages that may be awarded as a result of a legal action against our business from any accidents or injuries. We will also offer worker’s compensation insurance to provide peace of mind to both the management and our employees, as it helps cover medical bills that may arise from employee injuries.

Our Drive-through stands will be manufactured by Lintel Construction. Our Mobile Restaurant and equipment will be supplied by Guarantee Savage.  Star Burger computer equipment and Internet connectivity will be provided by Nicklaus Communications.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging and Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress

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Burger King’s Business Model

Burger King runs a heavily franchised business model, where most restaurants are franchising operations, compared to the company-owned restaurants. For instance, in 2020, most of the revenue came from franchising operations.

Table of Contents

Value Proposition:

• Flame-Grilled Taste: Burger King’s signature flame-grilled cooking method sets it apart, offering a unique and savory taste that appeals to customers who enjoy the smoky flavor of grilled burgers.
• Customization: Burger King’s “Have It Your Way” slogan emphasizes customization. Customers can often personalize their orders by choosing ingredients, toppings, and condiments to suit their preferences.
• Affordability: Burger King positions itself as a fast-food restaurant that offers value for money. It often promotes value menus and deals to attract budget-conscious customers.

Customer Segments:

• Fast Food Lovers: Burger King primarily targets consumers who enjoy fast-food dining experiences and are looking for quick, convenient, and satisfying meals.
• Families: It also caters to families seeking affordable meal options that can accommodate both adult and child preferences.
• Young Adults: Burger King’s marketing often appeals to young adults and millennials who are looking for customizable, on-the-go food options.

Distribution Strategy:

• Franchising: As you mentioned, Burger King heavily relies on a franchising business model . The majority of its restaurants are owned and operated by franchisees. This strategy allows Burger King to expand rapidly while reducing the burden of owning and operating individual locations.
• Company-Owned Restaurants: While franchising is dominant, Burger King maintains some company-owned restaurants, often serving as flagship or high-profile locations.
• Global Presence: Burger King’s distribution strategy includes a global presence with restaurants in various countries worldwide. It adapts its menu to suit local tastes in different regions.

Marketing Strategy:

• Iconic Menu Items: Burger King markets its iconic menu items, such as the Whopper, as core offerings. Advertising campaigns often focus on the unique taste and features of these items.
• Advertising and Promotion: The brand engages in advertising and promotional efforts, including television commercials, digital marketing , and social media campaigns, to reach a broad audience.
• Competitive Pricing: Burger King occasionally promotes competitive pricing strategies, offering discounts and deals to attract cost -conscious consumers.
• Innovation: The brand invests in menu innovation by introducing new products and limited-time offerings. This keeps the menu fresh and entices customers to try new items.
• Social Responsibility: Burger King may incorporate social responsibility initiatives into its marketing strategy , addressing issues like sustainability, animal welfare, and community engagement.
• Digital Presence: Like many fast-food chains, Burger King maintains a strong digital presence, offering mobile apps for convenient ordering, loyalty programs, and digital coupons.

Key Highlights

• Franchised Business Model : Burger King heavily relies on franchising operations, with the majority of its revenue coming from franchisees.
• Flame-Grilled Taste : Unique smoky flavor from the signature flame-grilled cooking method.
• Customization : Emphasizes “Have It Your Way” for personalized orders.
• Affordability : Offers value for money with value menus and deals.
• Fast Food Lovers : Targets those seeking quick and convenient fast-food options.
• Families : Offers affordable meal options for both adults and children.
• Young Adults : Appeals to millennials with customizable on-the-go food.
• Franchising : Majority of restaurants are owned and operated by franchisees.
• Company-Owned Restaurants : Maintains company-owned locations for flagship and high-profile outlets.
• Global Presence : Expands worldwide, adapting menus to suit local tastes.
• Iconic Menu Items : Focuses on core offerings like the Whopper in advertising campaigns.
• Advertising and Promotion : Engages in various marketing channels, including TV, digital , and social media.
• Competitive Pricing : Offers discounts and deals to attract cost -conscious consumers.
• Innovation : Introduces new products and limited-time offerings to keep the menu fresh.
• Social Responsibility : May incorporate initiatives related to sustainability, animal welfare, and community engagement.
• Digital Presence : Offers mobile apps, loyalty programs, and digital coupons for convenience in ordering.

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How To Write a Business Plan for Burger King Franchisee in 9 Steps: Checklist

By henry sheykin, resources on burger king franchisee.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you looking to invest in the fast-food industry? Burger King might be the perfect choice for you. In 2021 alone, the fast-food franchise industry is set to be worth a whopping $223.8 billion . And, with a market share of 8.5% , Burger King is one of the most popular fast-food franchises out there. Here are 9 steps to create a successful business plan for your Burger King Franchisee.

Research The Burger King Franchisee Model

Before embarking on opening a Burger King Franchisee, it is crucial to conduct thorough research about the company’s franchising opportunities. As a Burger King Franchisee , you will have access to the brand’s global recognition, proven business model, training, and support. Here are some essential factors to consider:

• Franchisee fees: All franchise agreements require an upfront payment of a franchise fee, which is typically non-refundable. In addition, there may be ongoing royalty fees, national and local advertising fees, and other charges.
• Rules and regulations: As a Burger King Franchisee, you will be required to follow strict guidelines, policies, and procedures that govern the operations of the business, such as food quality, sanitation, marketing, and customer service.
• Business support: Burger King provides comprehensive training to new Franchisees on how to manage and grow the business. The support includes site selection, construction, design, equipment, financial and accounting procedures, and inventory management.
• Menu and promotions: Burger King constantly innovates its menu with fresh and unique items that keep the customers engaged. As a Franchisee, you will be expected to follow the national promotions and offer local promotions that appeal to the target audience effectively.
• Read the Franchise Disclosure Document (FDD) carefully to understand the terms and conditions of the franchise agreement.
• Visit other Burger King Franchisee restaurants and talk to the owners to gain insights into their experiences and challenges in running the business.
• Add-ons and exclusives can make a difference in the fast-food industry. So, explore what additional options you can introduce in your offer:
• Plant-based options for non-meat eaters
• Local and organic ingredients
• Online ordering and mobile applications

By understanding the Burger King Franchisee model, you can make informed decisions about whether it is the right business opportunity for you. Also, aligning your business goals and values with the Burger King brand will help create a long and successful partnership.

Analyze The Burger King Franchisee Market

Before diving headfirst into opening a Burger King Franchisee, it is crucial to analyze the market. Understanding the existing competition and consumer trends can help you make informed decisions about marketing strategies, menu offerings, and location choices. Here are some steps to follow when analyzing the Burger King Franchisee market:

• Research existing Burger King Franchisees and their success rates in the local area
• Identify other fast-food chains and restaurants in the area that offer similar types of food
• Assess the level of demand for fast food in the area through market research and data analysis
• Consider the proximity of the potential location to high traffic areas and other businesses, such as shopping malls, movie theaters, or gas stations.
• Use online tools such as Google Trends and Yelp to gather data and insights about local burger and fast food joints
• Use social media to analyze the popularity of other fast-food chains among local customers
• Visit other Burger King Franchisee stores in the area to observe their customer traffic and menu offerings

By analyzing the Burger King Franchisee market, you can get a better understanding of what type of burger and fast food joints are popular in the area and make informed decisions about menu items and marketing approaches. Conducting thorough research can help you stand out from the competition and attract a consistent base of loyal customers.

Identify The Target Demographics

Identifying your target audience is a crucial step in establishing a successful Burger King franchisee. Knowing who your customers are, what they want, and how they behave will help you tailor your products and services to meet their needs, increase sales, and build customer loyalty.

But before you can determine your target demographics, you need to have a clear understanding of your brand and its identity. What are the values and personality of your franchisee? What sets you apart from your competitors? Answering these questions will help you determine the type of customers that are likely to be interested in your products.

Once you have a clear brand identity, you need to research and gather data on your potential customer base. Here are some ways to do that:

• Use census data: Census data can provide you with essential information on population demographics, such as age, gender, income, and education level, in your desired locations.
• Conduct market research: Surveys and interviews can give you insight into consumer preferences, behaviors, and habits. This can help you identify trends, pain points, and opportunities to differentiate your franchisee from your competitors.
• Look at your competitors: Analyzing the demographics of your competitors' customer base can give you an idea of who your potential customers might be. Consider conducting mystery shopping to observe their service, products, and clientele.
• Segment your target demographics into specific groups, such as age, income, occupation, and lifestyle. This will help you tailor your marketing messages and promotions to each group.
• Consider the psychographics of your target audience, such as their values, interests, and personality. This can help you create a brand identity that resonates with your customers.
• Be flexible and willing to adjust to changing trends and consumer preferences. Your target demographics might evolve over time, and you need to be able to adapt to stay relevant.

Identifying your target demographics is an ongoing process that requires continuous research and analysis. By knowing who your customers are and what they want, you can create a franchisee that not only meets but exceeds their expectations.

Conduct A Survey Of Potential Customers

Before you start planning to open your Burger King Franchisee, it is important to identify the needs and expectations of your potential customer base. One way to do this is by conducting a survey of potential customers. By collecting valuable information through a survey, you can tailor your business plan to better meet the needs of your audience.

Start by defining the objectives of your survey. Are you looking to gather information about your customers' preferences or buying habits? Or are you trying to find out their opinions about the menu or pricing? Once you have a clear idea of what you want to achieve, you can create a targeted questionnaire that will help you achieve your goals.

• Keep your survey short and to the point. Avoid asking unnecessary questions.
• Use simple and easy to understand language. Avoid using technical jargon or fancy words.
• Offer an incentive to encourage people to participate in your survey. For example, offer a discount or a free meal on their next visit.
• Use different channels to reach out to your potential customers. Include social media, email, and in-store surveys.

When designing your survey, make sure to ask questions that will provide you with useful insights. For example, you could ask your potential customers about their favorite fast-food restaurants, how often they eat fast food, and what their favorite burger toppings are. You could also ask them whether they would be interested in delivery or catering services.

Once you have collected the data, analyze the results and use them to refine your business plan. Identify the common trends and preferences that emerged from the survey and use them to improve your menu, pricing, and marketing strategy. This will help you create a competitive advantage and make your Burger King Franchisee stand out in the market.

Overall, conducting a survey of potential customers is an essential step in writing a business plan for your Burger King Franchisee. By understanding the needs and expectations of your audience, you can create a customized plan that will help you attract and retain customers.

Create A Competitive Analysis

As you consider opening a Burger King Franchisee, a critical step is to create a competitive analysis. This analysis will help you understand your rivals in the market, their strengths and weaknesses, and how your franchisee can stand out. Here are some steps to follow for creating a comprehensive competitive analysis.

• Identify key competitors: Start by identifying your major rivals in the market. You can use tools like Google and Yelp to find information on fast-food restaurants in your area. Once you have a list, rank them based on factors like their menu, pricing, location, and target audience.
• Assess their menu: The menu is the heart of any fast-food restaurant. Analyze the menus of each competitor on your list and highlight their strengths and weaknesses. Consider factors like variety, quality, and pricing. This analysis will help you identify gaps in the market that your Burger King Franchisee can fill.
• Look at their pricing: Assess the pricing strategy of each competitor, and how it aligns with their menu and target audience. Compare their prices with the national average for fast-food chains. Use this information to determine your own pricing strategy, and how to price your meals competitively.
• Analyze their location: Consider the location of each competitor, and what makes it attractive to their target audience. Evaluate factors like accessibility, visibility, and proximity to other businesses. Take note of any potential opportunities for location, and whether they align with your target audience.
• Consider their marketing strategy: Evaluate the marketing tactics used by your competitors. Look at their social media presence, advertising strategies, and promotions. Analyze how they engage with and attract their target audience. Use this information to develop your own marketing strategy, and find ways to stand out in the market.
• Consider surveying your potential customers to get firsthand feedback on what they want from a fast-food restaurant
• Use tools like SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of your competitors
• Look beyond direct fast food competitors and assess other restaurants and businesses that may impact your Burger King Franchisee.

Determine The Initial Startup Costs

Before starting any business, you need to determine how much money you will need to get started. The initial startup costs for opening a Burger King franchisee can vary depending on a number of factors such as location, size, and initial inventory. Here are some important steps to follow in order to determine the initial startup costs:

• Contact Burger King Headquarters: The first step to determining the initial startup costs for opening a Burger King franchisee is to contact Burger King Headquarters. They will provide you with all of the necessary information such as franchise fees, training costs, and other expenses involved.
• Location: In order to determine the costs, you need to have a specific location in mind. The cost of rent, utilities, and other expenses will vary depending on the location.
• Equipment: The cost of equipment such as ovens, grills, and other kitchen appliances can be a significant cost. You must buy the equipment from Burger King approved vendors, which can increase the cost.
• Inventory: You will need to purchase the initial inventory such as food, packaging, and condiments. This cost may be recurring, depending on the frequency of deliveries by suppliers.
• Permits and Licenses: You need to obtain necessary permits and licenses from the local and state governments. Costs for these may vary depending on the location
• Insurance: You will need to purchase insurance to cover any potential losses. Insurance costs depend on the area, policies and insurance levels pursued.

Consider the different financing options such as loans or investment opportunities in order to handle the potential financial burden.

You can opt for purchasing used equipment. Although a less expensive option, this might come with disrepair and possibly lead to untoward costs later on.

Keep note of any additional costs like legal fees and accounting services related to opening a franchisee location.

Assess The Requirements For The Location

Choosing the right location for your Burger King Franchisee is a vital step in the successful operation of your business. Your decision will impact your business's visibility, accessibility, and overall sales. Here are some important factors you need to consider when assessing the requirements for your location:

• High-Traffic Area: Look for areas that get a lot of foot traffic, such as near popular landmarks, shopping areas or transportation hubs.
• Proximity to Competitors: Take a good look around the potential area and see if there are any existing fast food franchises. You might not want to be too close to them as it could affect your profit margin.
• Zoning: Check with the local government to ensure that the area is zoned for commercial use. You don't want to face any legal issues when opening your Franchisee.
• Parking: Make sure that your premise has adequate parking space for your customers. Having easy parking access will make it as convenient as possible for customers to visit your location.
• Accessibility: Ensure that your location is easily accessible to both pedestrians and motorists. This will help to increase your customer base and make it more convenient for your customers.
• Take your time and scout several locations. This will help you to choose the best location that suits your business & customer requirements.
• Consider the demographics of the area you choose. Studying the demographics will help you to cater to your customers better.
• Always consider the cost-benefit analysis before making a final decision on your location. Make sure that the cost of rent for your location is worth the revenue you will generate.

The success of your business will rely heavily on the location you choose. Take these factors into consideration and use them to determine which location is the most suitable for your Burger King Franchisee. Once you find the right location, you can proceed to the next step in opening your Franchisee.

Develop A Marketing Strategy

Creating a well-designed and effective marketing strategy is a crucial step in building a successful Burger King Franchisee. In order to attract and retain customers, your marketing plan should include a range of tactics that will promote your brand, appeal to your target demographic, and ultimately increase your sales and revenue. Here are some key steps to follow when developing your marketing strategy:

• Define your brand message: Clearly articulate what makes your Burger King Franchisee unique and why customers should choose your restaurant over your competitors. Make sure this messaging is consistent across all platforms and channels.
• Identify your target market: Determine the demographics of your customer base, including age, gender, income, and interests. Use this information to tailor your marketing efforts toward their specific needs and desires.
• Create a content strategy: Develop a plan for creating and sharing valuable content that will engage your audience and position your brand as an authority in the industry. This could include blog posts, social media updates, videos, and more.
• Utilize social media: Social media is a powerful tool for reaching potential customers and building brand awareness. Be sure to create profiles on popular platforms like Facebook, Instagram, and Twitter, and regularly post updates that promote your restaurant and showcase your menu.
• Run promotions and specials: Offering discounts, coupons, and other special deals is a great way to attract new customers and keep regulars coming back for more. Consider partnering with local businesses or influencers to increase the visibility of your promotions.
• Incorporate local marketing: Take advantage of local events, sponsorships, and partnerships to increase the visibility of your brand within the community. This could include participating in street fairs, sponsoring sports teams, or hosting charity events.
• Make your messaging clear and concise.
• Keep your content fresh and engaging to retain audience attention.
• Interact with customers on social media to increase engagement and build relationships.
• Partner with popular food bloggers or influencers to reach a wider audience.
• Monitor your online reputation and respond quickly to any negative reviews or comments.

By following these steps and incorporating a variety of marketing tactics, you can successfully promote your Burger King Franchisee and attract a loyal base of customers. Remember to track your progress and adjust your strategy as needed to ensure continued growth and success.

Secure Funding For The Franchisee Opening

Securing the necessary funding for your Burger King franchisee opening is crucial to its success. The process may seem daunting, but with the right approach and preparation, you can increase your chances of obtaining the required financing.

Here are some tips to help you secure funding for your Burger King franchisee opening:

• Start by researching potential lenders or investors who specialize in franchise financing.
• Prepare a detailed business plan that includes financial projections and a comprehensive marketing strategy. This will showcase your potential for profitability and give lenders or investors confidence in your venture.
• Consider seeking out a partner or co-investor to share the financial burden and expertise of running a Burger King franchisee.
• Explore loans and grants that are available through government programs or non-profit organizations.

Additionally, you should be prepared to invest some of your own funds into the franchisee opening. Lenders and investors will be more likely to provide financing if they see that you are personally invested in the success of the venture.

When approaching lenders or investors, be prepared to provide all necessary documents and information, such as credit reports, financial statements, and legal agreements. Be transparent and forthright about your financial situation and the details of your franchisee plan.

Remember, obtaining the necessary funding is just one step in the process of opening a successful Burger King franchisee. Be sure to execute on your plan and continuously monitor and adjust your strategies to ensure long-term growth and profitability.

Opening a Burger King Franchisee can be a lucrative business endeavor, but it requires careful planning and research. By following the 9 steps in our checklist, you can ensure that you are prepared to enter the market and succeed as a Burger King Franchisee. From analyzing the market and identifying your target demographics to developing a marketing strategy and securing funding, these steps will guide you through the process of creating a successful franchisee.

Researching the Burger King Franchisee model and market is crucial to understanding the requirements for opening a successful franchisee. Identifying the target demographics and conducting a survey of potential customers will help you tailor your offerings to meet their needs and wants. Creating a competitive analysis will enable you to strategically position your franchisee in the market.

Determining the initial startup costs and assessing the requirements for the location are essential steps in preparing to open a Burger King Franchisee. Developing a marketing strategy will help you promote your franchisee and attract customers, while securing funding will enable you to cover the costs of opening and operating the franchisee.

• Research the Burger King Franchisee model
• Analyze the Burger King Franchisee market
• Identify the target demographics
• Conduct a survey of potential customers
• Create a competitive analysis
• Determine the initial startup costs
• Assess the requirements for the location
• Develop a marketing strategy
• Secure funding for the franchisee opening

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For Information on International franchising opportunities click here

World Class Franchise Training and Support

Burger king® franchise training and support.

All franchises offer some level of training and support to their franchisees, but great partners go above and beyond to provide resources that ensure you have the tools you need to thrive. By selecting Burger King® as your franchisor, you’re aligning with a global leader in the fast-food industry that’s dedicated to supporting your business.

Getting You Ready for Business Ownership

Our training program makes your transition to Burger King® franchise ownership as simple and straightforward as possible. Once you’ve received approval from our leadership team and signed your franchising agreement, the onboarding process will begin. The onboarding team will arrange alignment meetings to discuss our expectations and timelines. You’ll also be granted access to our onboarding materials, which you can review before starting your training program. Throughout the onboarding process, the onboarding team will offer assistance and guidance during the transition of services, such as point of sale, restaurant technology, and operational systems. Our functional training will be divided into the following two sections:

Restaurant Training

The first step in your functional training is learning how a Burger King® restaurant operates. As part of your restaurant training days, you’ll spend time shadowing our restaurant leadership teams — including the head of company ops, the director of daily company operations, field trainers, and district managers — to gain a holistic view of the business. You’ll also need to obtain ServSafe® food safety certification through the National Restaurant Association. During your on-the-job training, you’ll be hosted at one of our assigned training restaurants. On average, training for new franchise owners can take approximately three weeks, but may range from a week and a half to five weeks. We’ll work with you to determine the best schedule for you and your needs

Training includes:

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Franchisee Support

As part of your franchise training, you will also spend two action-packed days with our support teams at our Restaurant Support Center in Miami. This will involve interacting with various departments — including operations, finance, marketing, tech, design, and legal — to ensure you have all the necessary resources for your success. The teams will provide insight into the available tools and resources, and address any concerns or questions you may have.

After Your Grand Opening

Our support doesn’t end just because you’ve opened your restaurant. For the first week your business is open, a member of our field team will be onsite to help you get your stores up and running. We also work with you to develop a 90-day business plan that’s geared toward setting you up for success as a Burger King® franchisee. Throughout the life of your business, you’ll have access to our franchising team and our network of franchise owners for any support you may need. You’re never alone when you’re a part of the Burger King® family.

Let’s Get Started!

The journey to Burger King® franchise ownership begins with submitting a form through our convenient online portal. Take your first step today!

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Franchise Business Plan – Burger King

Burger King is the world’s fifth-largest fast-food chain, with over 15,000 restaurants worldwide . As 11 million people visit Burger King worldwide every day, the company cares intensely about customer experience and public respect for the brand. According to IBIS World, Burger King primarily franchises restaurants, with about 90.0% of its stores operating under franchise agreements. About 44.0% of the company’s restaurants are based in the U.S. Burger King’s U.S. industry-specific sales will reach $9.2 billion in 2018. Joorney Franchise Business Plans has extensive experience in collaborating with investors looking to open a Burger King restaurant.

To provide the highest quality Franchise Business Plans , Joorney Business Plan Writers address the key issues, such as:

Advertising

Burger King requires franchisees to pay an advertising monthly contribution equal to 4 percent of gross sales. Burger King uses the advertising contributions to pay for various types of expenses related to advertising and promotion such as market research, development, and production of advertisements, sales promotions, public relations, media costs, and administrative expenses. Joorney Business Plans helps in writing advertising and marketing strategies and developing budgets in line with the franchise agreement.

One of the key points of Burger King’s success is a thorough and intensive training program that covers a broad range of technical and managerial skills. Franchisees must attend two weeks of franchise orientation and complete a 440-hour, on-site training in an existing Burger King restaurant. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. Joorney Business Plan Writers have experience describing and developing employee long-term plans and linking the proposed individuals’ skills and training to their designated roles.

Territory Granted

Franchisees are granted the right to operate a Burger King restaurant at a specific location only. However, the franchise agreement does not grant or imply any type of area or territory, exclusive or protected, or protected customer base. Joorney Business Plan writers develop in-depth local market analyses as well as competition analyses helping franchisees estimate their growth potential in a specific territory.

Initial Investment

The franchise fee is a flat $50,000, and the total initial investment could be as low as $300,000 making Burger King one of the more affordable franchising options in its class. Burger King earns 4.5 percent royalties on sales as opposed to the more traditional 6% fast food industry royalty fee. Burger King also offers special incentive programs by being a MinorityFran participant. Joorney Business Plan writers have experience in creating long-term financial projections for Burger King restaurants and understand the specifics pertaining to the initial investment requirements.

By running a Burger King restaurant, you can profit from the expertise that a successful multi-national fast-food corporation provides. Burger King experts have more than 60 years of experience and achievements in the fast-food industry and customer satisfaction.

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Burger king is investing $400m to revitalize its u.s. business.

Burger King on Friday said it would invest $400 million in marketing, remodels and upgraded technology over the next two years, part of a broad-scale effort to revitalize its U.S. business called “Reclaim the Flame.”

The Miami-based burger chain, which has fallen behind its top competitors in recent years, said it would invest $150 million in advertising and digital investments.

The company is also planning to invest $250 million in restaurant technology, kitchen equipment, building enhancements, remodels and relocations.

Those investments will come along with franchisee efforts to remodel the chain’s restaurants and are designed to improve the guest experience and get people back into its restaurants. Burger King said franchisees representing 93% of its 7,000 U.S. locations have endorsed the plan, presented during the company’s annual franchise convention last week.

“It’s not just a marketing plan,” Tom Curtis, president of Burger King North America, said in an interview. “It’s a marketing plan with support around operations and restaurant image. We’ve hit on all pillars of what it takes to run great restaurants.”

Burger King's plan will encourage operators to remodel units. / Photo courtesy of Burger King.

( Read about Burger King's sales challenges here .)

Burger King has been working to develop its plan in recent months after the company’s sales fell behind those of rivals McDonald’s and Wendy’s—the latter of which surpassed Burger King as the country’s second-largest burger chain two years ago. Burger King has been among the slowest major quick-service chains to recover from the pandemic.

Those challenges were accentuated by the failure of the chain’s upgraded chicken sandwich last year, called the Ch’King, which didn’t generate the sales lift the company expected—even as rivals McDonald’s and KFC both enjoyed strong years based on their chicken sandwiches.

The company overhauled much of its executive team, elevating Curtis into the president’s role. Curtis came to the chain last year from Domino’s, where he specialized in operations.

Burger King’s “Reclaim the Flame” plan is a broad-based strategy to improve the company’s brand positioning, menu and operations.  The strategy is similar to what Burger King sister chain Tim Hortons accomplished in Canada , featuring an overhauled executive team followed by corporate investment in marketing along with operational improvements, remodels and technology.

Those efforts have helped improve that chain’s sales in its home market. “It’s a similar blueprint to what we’ve done at Tim Hortons in Canada,” Jose Cil, CEO of Burger King parent Restaurant Brands International, said in an interview. “We built a good team and we’ve invested behind the plan in our ad fund.”

( Read about Tim Hortons’ comeback here .)

The company will add $120 million to its U.S. ad fund, which will increase advertising spending by 30% per year. Franchisees have also agreed to increase their ad fund contribution by 50 basis points through 2028, so long as they meet certain profitability thresholds. Burger King will spend another $30 million through 2024 to support the company’s mobile app, loyalty program and improve delivery and pickup options.

The $250 million will include $50 million that will come alongside co-investment from franchisees to refresh some 3,000 restaurants and add technology and equipment and make building improvements.

Burger King's interior remodel. / Photo courtesy of Burger King.

The “Royal Reset” remodel program also provides $200 million in funding for 800 remodels over the next two years.

The company is changing its incentive structure to encourage operators to remodel, shifting away from traditional discounts on ad fund and royalty contributions to what Burger King says are more “substantial baseline incentives,” including upfront cash as remodels are completed. Operators can also get additional contributions from the company in exchange for a higher royalty rate.

The program also provides greater support for better operators, which the company says will provide an incentive for franchisees to improve operations. Burger King says the program “represents a shift toward higher-quality remodels and creates a viable path toward modernizing the system.”

Burger King says its traditional remodels generate a 12% sales lift in its first year coupled with sustained outperformance of about 2% compared with non-remodeled restaurants. The company, however, said it is focused on “enhancing these results” over the next two years, which it believes will result in a more sustainable reimaging program over time.

As for the menu, Burger King says it plans to focus on its premium Whopper and flavor extensions. It is also planning more chicken sandwiches—the chain is replacing its Ch’King with the Royal Crispy Chicken, which is easier to make and comes with more unique flavor combinations.

The company also said it is developing other products such as burgers, breakfast, beverages, snacks and plant-based items. It is also working on providing “strong everyday value.”

“What gave us confidence, gave me confidence, to make a historic investment in the Burger King system in the U.S. is the quality of team and leadership and the level of engagement from franchisees,” Cil said. “This is not a plan that we made in a lab in Miami. This team has been on the road a long time.”

UPDATE: This story has been updated to add new information.

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Burger King® Announces "Reclaim the Flame" Plan to Accelerate Growth in the U.S.

Burger King ® Company ("Burger King," "BK," "Company," "Brand") today shared the details of its " Reclaim the Flame" plan to accelerate sales growth and drive Franchisee profitability. The plan was built in collaboration with Franchisee leaders from across the country and was shared with all U.S. Franchisees at its annual convention this week by Tom Curtis, President of Burger King North America.

The plan includes Burger King investing $400M over the next two years, comprised of $150M in advertising and digital investments to "Fuel the Flame" and $250M for a " Royal Reset" involving restaurant technology, kitchen equipment, building enhancements and high-quality remodels and relocations. This investment will work to enhance ongoing Franchisee investments to modernize the Burger King restaurant portfolio, and when combined with our brand re-positioning plan, menu enhancements and focus on operational excellence, will help drive our overarching goal of improving the Guest experience and attracting more traffic back to the brand over time.  

Burger King Franchisees representing more than 93% of all U.S. restaurants have endorsed the plan and have agreed to co-invest in increased advertising firepower over the coming years. These corporate investments are in addition to Burger King recently expanding its field team to provide increased support to Franchisees as they continue improving restaurant-level profitability and execution.

Jose Cil, CEO of Restaurant Brands International ("RBI"), commented on the announcement: "Over the past year, Tom has built a talented leadership team that has worked collaboratively with Burger King Franchisees to develop a multi-year plan to drive the performance of the system. We believe now is the time to make a significant investment to accelerate the work given the quality of the team, focus of the plan, commitment of our Franchisees and the opportunity that clearly exists for our iconic brand to Reclaim the Flame and be the first choice for a high-quality meal, an exceptional experience, and a great value."

Tom Curtis, President of Burger King North America, added: "We are relentlessly pursuing a better experience for our Guests. This is the driving force behind all the initiatives that we are executing collaboratively with our Franchisees. Our plan is focused on a few important priorities — operational excellence, refreshed image, and enhanced marketing — that when put together, provide a superior experience for our Guests."

"I'm very proud and thankful that our Franchisees have stepped up once again to invest in our performance together, reflecting the genuine partnership and mutual respect we have built between the Franchisor and Franchisees. Ultimately, the success of this Reclaim the Flame plan comes down to execution at the restaurant level and we are so fortunate to have Franchisees who love this brand and are working closely with us to focus on the right priorities. I believe in this team, this plan, and a bright future as we evolve and enhance our Guest experience and drive profitable growth for the business."

Matt Dunnigan, Chief Financial Officer of RBI, commented: "Our $400M investment into the Burger King U.S. system represents a substantial deployment of capital toward important marketing and image investments aimed at accelerating our sales growth and modernizing our iconic brand across the U.S. In 2023 and 2024, these investments are expected to have an average annual impact to adjusted EPS of approximately ($0.10) to ($0.12), before considering benefits from any potential sales improvements. In 2025 and beyond, we expect the impact to be accretive to adjusted EPS as our advertising investments conclude and we realize the long-term sales benefits of our Reclaim the Flame initiatives and increased advertising contributions from our system."

Major Components of the " Reclaim the Flame " Plan:

The Reclaim the Flame plan is designed with targeted initiatives that will work in concert with one another to improve all the fundamental aspects of Guest experience: perception of the brand; high-quality menu offerings at everyday value; engaging and relevant advertising; high quality modernization of our restaurants; and an all-around improved service and execution.  

Brand Positioning:

Burger King is refreshing and modernizing its brand, adding meaning and relevance to historical brand anchors like 'Flame Grilling' and 'Have it Your Way', while also introducing new brand elements to broaden its attraction for a younger and more diverse base of Guests.

Menu Priorities:

Burger King has built a multi-year menu roadmap that is Guest-led and brand focused. Burger King will invest in premium branding to reaffirm the elevated position of its flame-grilled Whopper® and is developing new flavor extensions, while also focusing on Team Member training and rolling out kitchen enhancements to ensure exceptional execution at the restaurant.

The brand is also building a destination worthy Chicken Sandwich portfolio and has launched the Royal Crispy Chicken — a premium chicken sandwich with unique flavor variations built around a simplified menu and improved operations — resulting in a better Guest experience. This menu addition complements the long-standing and loved Original Chicken Sandwich — allowing the brand to strongly compete in the growing chicken sandwich market while still maintaining its focus on growing its core burger category.

Burger King is currently developing innovative products to accelerate industry leadership in burgers, breakfast, beverages, snacking, and plant-based products.  In addition, the brand will continue to provide a strong everyday value offering in its menu, especially as the cost of food at home continues to face inflationary pressures.

" Fuel the Flame " Advertising Investment:

Given our recent momentum and confidence in our multi-year plan, we believe now is the right time to significantly enhance our advertising firepower. In a historic agreement with its Franchisees, Burger King will invest $120M in its U.S. advertising fund over the next two years to grow traffic, accelerate sales growth and amplify the fundamental advancements we are making to the Guest experience. The Burger King advertising investment represents an annual increase of approximately 30% to the brand's media purchasing firepower, inclusive of advertising efficiencies we expect to achieve through our ongoing partnership with our new media agency. Following the investment period in 2023 and 2024, participating Franchisees have agreed to increase their advertising fund contributions by 50 basis points through 2028 if certain profitability thresholds are met, which we plan to share an update on annually. This plan has received the endorsement of Franchisees representing more than 93% of the system, all of whom have agreed to the new Fuel the Flame co-investment program over the past two months.

In addition, Burger King will invest $30M through 2024, in excess of the digital fees collected from Franchisees, to support our Guests ease of ordering on the Burger King app which includes integrated payment processing, enhancing the Royal Perks loyalty program, the addition of digital personalized offers, and improving the overall convenience of delivery and pick up options. This investment will continue to strengthen the brand's digital channels that now generate ~$900M of annual system-wide sales in the U.S.  

" Royal Reset " Modernization Investment:

The Burger King $250M investment plan will include two important components. The first involves investing $50M of capital over the next two years alongside a comparable co-investment from Franchisees in a restaurant refresh program touching ~3,000 restaurants across restaurant technology, kitchen equipment, and building enhancements. These investments are designed to ensure our restaurants are ready to deliver an exceptional Guest experience as we work to drive traffic back to the system aided by our menu enhancements and Fuel the Flame advertising investment.

In addition, Burger King is launching a Royal Reset remodel program that provides access to $200M of funding for ~800 restaurant remodel projects over the next two years. As part of this program, the company is changing its incentive structure, which has historically focused on advertising and royalty rate discounts for up to seven years. The Royal Reset remodel program is designed to improve returns on capital for our Franchisees by providing more substantial baseline incentives, access to additional contributions in exchange for a higher royalty rate election, and funding of these incentives in upfront cash at the time of remodel completion. The program will also offer greater financial support to better operators, adding further incentive for Franchisees to improve operations across the system.

The Royal Reset remodel program represents a shift toward higher quality remodels and creates a viable path toward modernizing the system. Through a more thoughtful approach and increased funding, we are establishing support for our Franchisees to address their most important investments and lay the foundation for sales and profitability growth in the years to come. This will be the first step toward a more consistent, long-term cadence of portfolio reimaging that is focused on smarter investments and executing with quality to drive sales growth and attractive returns on capital for both Burger King and its Franchisees.

We have historically maintained a reimaging program which has generated average year one sales uplifts of approximately +12% with sustained outperformance in comparable sales relative to non-remodeled restaurants of approximately 2% (1). While the historical sales uplift performance from prior reimaging programs is encouraging, we are focused on enhancing these results through improved project selection and more targeted scope management. We believe this new approach over the next two years will generate the momentum needed to transition into a sustainable reimaging program that reverts to more normalized capital contributions from Burger King in 2025 and beyond.

The Burger King contributions from the Royal Reset remodel program will be accounted for as royalty credits and recognized through our income statement over the life of the new Franchise Agreements, which will be up to 20-years. Given the long duration of the royalty credit amortization in our income statement versus the near-term benefits of royalty rate increases and sales uplifts from modernization, we do not expect any materially negative impact to the income statement from this program. If we are successful in generating sales uplifts consistent with historical experience or better, we expect the program will generate a positive return on our capital and be accretive over time.

Operational Excellence:

The Burger King U.S. brand has substantially expanded its operations team and is intensely focused on creating a culture of " Repeatable Precision" at each restaurant, and improving the brand's employee value proposition to assist Franchisees to attract and retain valuable Team Members. Over the past year, the brand has worked closely with Franchisees to simplify menu items and restaurant operations, resulting in four consecutive quarters of improvements in key operating metrics and Guest satisfaction surveys. In early 2023, Burger King will host dozens of " Royal Roundtables" with restaurant managers and Franchisees across the U.S. to educate and energize restaurant teams as they implement meaningful operational changes within their restaurants.

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Burger King’s Operations Management, 10 Decisions, Productivity

Burger King’s operations management (OM) involves strategies for raising the company’s status toward the top position in the global quick-service restaurant industry. As one of the major players in the industry, Burger King must address the 10 strategic decision areas of operations management. These 10 areas are basic considerations in strategic formulation for streamlined foodservice operations and unified organizational development. Burger King has appropriate strategies and tactics for the 10 strategic decisions of operations management. These strategies and tactics are based on the fast-food restaurant chain’s business nature and market conditions.

The 10 strategic decisions of operations management (OM) are carefully included in Burger King’s strategies for high productivity and performance. These strategies are a result of the restaurant company’s organizational development through the years. The resulting high productivity enhances success rates in achieving the goals linked to Burger King’s mission and vision , such as the aims for customer satisfaction through food quality. In addition, effective operations management means that the business develops optimal capabilities for competing with other foodservice companies, including Wendy’s , McDonald’s , Subway , and Starbucks .

Burger King’s Operations Management: 10 Critical Decision Areas

1. Design of Goods and Services . Burger King’s focus in this strategic decision area of operations management is to minimize costs and differentiate its products from those of competitors. For example, the company designs its menu items in such a way that cost effectiveness and productivity are maximized at its stores. This approach to operations management supports Burger King’s generic strategy for competitive advantage and intensive strategies for growth . Also, the company offers flame-grilled burgers, which are relatively uncommon in the fast-food market. Moreover, food preparation and serving are standardized throughout the restaurant chain to support cost limits and financial targets while enabling the differentiation of Burger King’s food products.

2. Quality Management . This strategic decision area involves satisfying the foodservice company’s quality standards and the quality expectations of target customers. To address this concern, Burger King’s operations management maintains product tests. The company also collects customer feedback through the My BK Experience website. Quality management helps differentiate the company from other restaurant businesses. Thus, effectiveness in this area of operations management strengthens the brand, which is one of the competitive advantages identified in the SWOT analysis of Burger King .

3. Process and Capacity Design . Burger King’s objective in this critical decision area is to implement operations management programs to maximize capacity utilization and productivity. For example, the company continuously monitors demand and sales at its restaurants worldwide. Burger King adjusts its facilities’ operations accordingly. This adjustment aligns the foodservice business and its productivity with market and industry conditions. For example, the external factors in the PESTEL/PESTLE analysis of Burger King are considered in modifying the company’s operations for adequate and efficient processes and business capacity.

4. Location Strategy . The primary operations management concern regarding location in this case is to strategically optimize foodservice market reach. Burger King’s strategy to address this decision area involves market penetration, with a focus on town centers and urban centers. Restaurant location is used as a criterion for evaluating franchise proposals. Optimal locations support the place and distribution decisions for Burger King’s marketing mix (4Ps) to maximize market reach and sales revenues.

5. Layout Design and Strategy . Burger King’s operations management emphasizes efficiency. For example, the company’s kitchen design is as compact as possible to save space while enabling worker productivity. Thus, Burger King addresses this critical decision area through efficient layouts and workflows.

6. Job Design and Human Resources . Sufficient and effective human resources are the objective in this strategic decision area of operations management. Burger King satisfies this concern through standardized training programs. The firm has field teams and Restaurant Support Centers for this purpose. Burger King’s company culture (work culture) helps motivate employees to achieve high productivity goals and business effectiveness. This culture’s emphasis on performance encourages workers’ effectiveness at the company’s quick-service restaurants. In relation to organizational culture, the design of Burger King’s organizational structure (company structure) reflects the business approach and decisions used in this area of operations management.

7. Supply Chain Management . Burger King has a global supply chain. In this critical decision area, the objective is to ensure the adequacy of supply at all times. Burger King’s operations management strategy involves consolidating supply chain activities. The fast-food restaurant chain’s materials and ingredients are supplied through this consolidated supply chain management. The company’s operations management decisions in this area also deal with the bargaining power of suppliers, as discussed in the Five Forces analysis of Burger King . For example, quality standards and related strategies applied in supply chain management ensure the company’s control over its supply network.

8. Inventory Management . This strategic decision area highlights the need for operations management practices that maximize foodservice business capacity and minimize inventory management costs. Burger King addresses this need through localized inventory practices based on restaurant performance, as well as global inventory management for moving products to various restaurant locations.

9. Scheduling . Burger King’s approach in this critical decision area is based on industry standards. For example, the company’s operations management uses automated scheduling for human resources at many of its facilities. In addition, manual scheduling is used, especially at Burger King restaurants.

10. Maintenance . Optimal operating conditions are the main foodservice business concern in this strategic decision area of operations management. For this purpose, Burger King uses industry standards and conventions. The company has dedicated maintenance teams for corporate operations, and Restaurant Support Centers for franchisees, as well as third-party service providers in various localities. Burger King’s sustainability and other CSR/ESG goals for stakeholder management depend on effective maintenance for business effectiveness and efficiency in the restaurant chain’s operations.

Productivity at Burger King

Burger King’s operations management measures productivity from different angles, such as those of the franchisees, corporate headquarters, and regional facilities. The goal is to maximize productivity while minimizing corresponding costs. The following are some notable productivity metrics at Burger King:

• Revenues per restaurant (restaurant productivity)
• Revenues per region (productivity in regional markets)
• Meals served (general productivity for process evaluation)
• Documents processed per year (Burger King’s corporate office productivity)
• Burger King – Diversity .
• Burger King – Franchising .
• Reid, R. D., & Sanders, N. R. (2023). Operations Management: An Integrated Approach . John Wiley & Sons.
• Restaurant Brands International Inc. – Corporate Governance .
• Restaurant Brands International Inc. – Form 10-K .
• Szwarc, E., Bocewicz, G., Golińska-Dawson, P., & Banaszak, Z. (2023). Proactive operations management: Staff allocation with competence maintenance constraints. Sustainability, 15 (3), 1949.
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• Educators, Researchers, and Students: You are permitted to quote or paraphrase parts of this article (not the entire article) for educational or research purposes, as long as the article is properly cited and referenced together with its URL/link.

Burger King closes 6 more restaurants amid plan to shut down up to 400 locations this year

• Earlier this year, Burger King said it would close up to 400 restaurants this year.
• Dozens of stores have closed since spring, including six more in recent weeks.
• The chain is targeting "older and lower performing restaurants" for closures, the company CEO said. 

More Burger King restaurants are closing, according to various news outlets.

The latest restaurant closures will be in Florida, New York, and Nebraska. Franchisees announced 26 store closures in Michigan in March and 27 closures across seven states, including in Nabraska, Utah, and Minnesota in April.

The recently closed locations in Nebraska have been open for at least 40 years and were run by the same franchisee who closed 27 stores in the spring, according to the Lincoln Journal Star.

In Long Island, New York, the closed Burger King restaurant is expected to be replaced by a McDonald's, according to GreaterLongIsland.com .

Burger King could not be reached for comment.

In May, Joshua Kobza, CEO of Burger King's parent company, Restaurant Brands International, said the chain would close up to 300 to 400 restaurants during the fiscal year. That would be equal to the number of closures the struggling chain closed during the pandemic, he said.

"I would emphasize that there is a fair degree of uncertainty regarding exact numbers, and this will depend, to some extent, on the pace of recovery in the business, which we've already begun to see," Kobza said in May. He became CEO in March, replacing longtime CEO José Cil.

Related stories

In September 2022, Burger King announced a $400 million turnaround plan that called for the chain to upgrade 800 of the company's top-performing restaurants.

During its latest earnings call last week, the chain said restaurant traffic at Burger King was flat as the company continued to close underperforming and aging restaurants.

"We closed older and lower performing restaurants to support a more modern system increasingly run by better operators," Kobuza said.

Here's a list of the closed stores:

210 E. State Street, Jacksonville

1981 Kings Road, Jacksonville

Source: Florida-Times Union

32 Montauk Highway, Long Island

1448 N. 48th Street, Lincoln

5940 Havelock Avenue, Lincoln

2805 South 48th Street, Lincoln

Watch: The rise and fall of Subway, the world's largest fast-food chain

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Burger King Announces $300 Million Investment to Redesign Approximately 1,100 U.S. Restaurants

B urger King’s ambitious $300 million renovation plan for approximately 1,100 of its U.S. locations signals a profound commitment to rejuvenating its brand and bolstering its competitiveness in the fiercely competitive fast-food market. Spearheaded by its parent company, Restaurant Brands International (RBI), this sweeping overhaul is not merely a cosmetic facelift but a strategic move aimed at modernizing Burger King’s offerings, enhancing customer experience, and solidifying its position in an ever-evolving industry landscape.

This substantial financial investment underscores RBI’s confidence in Burger King’s potential and its unwavering dedication to investing in the long-term growth and viability of the brand. With a total expenditure of $2.2 billion earmarked for Burger King’s U.S. operations, RBI is sending a clear message of support for Burger King’s strategic vision and its role within the broader portfolio of RBI-owned brands.

Central to Burger King’s renovation strategy is the introduction of the innovative “Sizzle” design concept. This cutting-edge design ethos is engineered to revolutionize the customer experience by seamlessly integrating technology, convenience, and modern aesthetics. Features such as drive-thru pickups for mobile orders and user-friendly self-order kiosks are poised to redefine fast-food service standards, offering patrons a more efficient, personalized, and enjoyable dining experience.

The early success of Burger King locations that have embraced the “Sizzle” design is testament to the effectiveness of the strategy. Positive sales trends observed post-renovation validate the value proposition of the new design elements and underscore their potential to drive revenue growth and enhance customer loyalty.

Nevertheless, the journey towards modernization is not without its challenges. The extensive renovation process entails significant costs and logistical complexities, including potential disruptions to operations during remodeling activities. To incentivize franchisees to commit to the remodeling effort, Burger King has devised a range of incentives, including cash payouts and royalty discounts upon completion of renovations. Moreover, proactive engagement with franchisees through initiatives like roadshows aims to foster alignment, collaboration, and enthusiasm for the transformative potential of the remodeling strategy.

Despite Burger King’s proactive measures and strategic investments, the market response has been mixed. While the company experienced a flat premarket trading following reports of weaker-than-expected earnings, the positive performance in quarterly revenue exceeding Wall Street estimates signals underlying resilience and strength within the business.

Looking ahead, Burger King aims to achieve a significant milestone by having the majority of its U.S. outlets reflect the new “Sizzle” design by 2028. This ambitious target not only underscores the scale and ambition of Burger King’s renovation efforts but also sets a benchmark for the brand’s evolution and adaptation to changing consumer preferences and market dynamics.

Burger King’s extensive investment in revamping its U.S. locations underscores its commitment to staying relevant, competitive, and responsive to evolving consumer expectations and industry trends. As the fast-food landscape continues to evolve, Burger King’s strategic initiatives will play a pivotal role in shaping its trajectory and maintaining its position as a leading player in the global fast-food market.

• Celebrity News

April 29, 2024

Chris Brown Credits Net Worth To Burger King Franchises, Profit Share Deal, And Owning His Masters

Chris Brown reveals the smart business decisions he made early in his career that aided in his reported $100 million net worth.

Chris Brown is breaking down his reported $100 million net worth acquired through music and smart business decisions at a young age.

The singer/actor has been entertaining audiences since his musical inception at age 16 with his hit single “Run It” off his self-titled debut album. He recently appeared on Tank’s “R&B Money” podcast, where he explained the investments he started to make early in his career that set him up for financial success.

According to the “Yo” singer, a year after releasing his Billboard chart-topping debut album, the then-17-year-old decided to invest in Burger King franchises. He currently owns 14 locations of the fast food giant, according to Celebrity Net Worth.

“I was 17 when I started trying to invest in things, just because I knew, unless you touring you don’t know how long you going to be successful,” Brown told Tank in a clip reposted online.

Chris Brown breaks down his business plan throughout his career at 17 he started investing into Burger King franchises at 25 he negotiated a "50/50 Birdman" profit share type of deal with his record label at 28 years old he negotiated with his label and started owning his… pic.twitter.com/BZgG3cIIqC — SOUND (@itsavibe) April 28, 2024

Brown noted how a lot of music artists give off the appearance of being financially well off, but unless they’re “consistently touring,” the singer says, they “need an exit strategy.” Realizing this early on motivated the “Wall to Wall” singer to invest his money into business endeavors.

After proving his ability as an artist with the success of his first two albums, Brown knew he wanted more ownership of his career.

“When I started getting into the music side, the executive side, I was 25,” he revealed.

His hit songs “Loyal,” “Look at Me Now,” and many others were already doing numbers and building his fan base. Having completed his initial recording contract, Brown shares how he was able to “negotiate” a profit share deal with his record label.

“Now that I have leverage as an actual artist, I don’t want to be an artist. I want to be 50/50 profit share with you,” he explained.

He credited his thought process to wanting the same deal Birdman had with Universal. He applauds himself for being one of the youngest artists at the time to secure such a lucrative record deal. Once Brown had a 50/50 profit share, he went on to obtain ownership of his masters by the time he was “27 or 28,” he said.

“Being able to have that type of structured deal,” he said before thanking a few of his business mentors at the time.

Brown’s reported net worth ranges from $50 – $145 million when searching the internet. In addition to his Burger King franchises, owning his masters, and having a 50/50 profit share, the “Go Crazy” singer also launched his clothing line, Black Pyramid, and operated a record label under Interscope called CBE (Chris Brown Entertainment).

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• Chris Brown

Blu Restaurant & Bar

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Hawaiian Burger

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602 N Washington St

Junction City, KS 66441

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Food was delicious: our steaks were cooked just right and the bourbon chicken was the best made chicken I've ever had. But the star of the meal was the dessert. I tried the butter toffee (or something like that) cake with vanilla bean ice cream. I can hardly wait to go back! The ambiance was nice and the service was wonderful, even on a busy Friday night! The manager personally checked in with us multiple times.

I'm in town for work and needed dinner when I came upon this spot. The location is deceptive cause I didn't see a sign outside. The inside is very spacious and has a chill vibe. The staff is so friendly and quick with everything. I decided to order a few things so I would have food to take to my hotel room. I got the garlic cheese curd to start and they have so much flavor in such a small bite. For my main I got the blu burger and a side of mac and cheese. The burger has onions, mushrooms and blue cheese on it. Very delicious. For desert I tried their Carmel butter toffy cake. Everything was a hit. I totally recommend this place. It's family friendly and has a diverse menu.

See all photos from Jani M. for Blu Restaurant & Bar

The service was the worst! The waiter didn't know anything. We asked about specials written at the front of the restaurant, and he didn't know and read them off the iPad. It was very noisy, so that didn't help the situation. We ordered one of the specials, and he didn't know the sides that would be served with the main dish. The special was not that good. We both spent in Germany, and the meat was tough. The waiter then preceded to offer us our checks. We weren't done eating, and he hadn't asked about dessert. At the point I told him, "it seems you are rushing us." We finally ordered dessert and asked for separate plates so we could share it. It presented very nicely for one with two utensils. He needs to learn how to be a waiter in order to get the appropriate tips. I will not recommend this place because of the service. Food was alright, but the service is horrible. .

Great atmosphere and delicious food! The restaurant itself has a trendy feel, with hardwood floors and high ceilings. Tables and booths are spaced in a way that doesn't feel crowded. We were greeted, seated, and served in a timely manner for our 1pm lunch on a Saturday. Our party had the BBQ burger, Hawaiian burger and Cajun grilled chicken. There are several side's available...we ended up with fries and grilled vegetables amongst us. The veggies were amazing, although just peppers (we love, but if you don't, you might ask what the grilled veggies are that day). All the food was delicious and we would definitely go back! Price point wise, our bill was around $55 for entrees for 3.

Food, service, and environment were amazing! New place that is very welcoming. Madison also did a phenomenal job! Excellent place, cant wait to come back! Go Blu!!!

Taco platter. Salmon, chicken, and baja shrimp! All were excellent!!

Second time in and it did not disappoint. Has great attentive service, drinks spot on and food was delicious. Will definitely return.

Food was fine. Service was poor. Never received a salad that was supposed to come with dinner...also order a glass of wine that never came. It should have been so much better.

Great food. Pleasant service. Clean & welcoming interior. Good place for taking clients, friends & family. Look forward to trying more of their offerings.

We had a wonderful dinner at blu last night. Our server madison was amazing. We had creative cocktails and awesome entrees. I had chicken and shrimp. hubby had pasta Alfredo. It seemed well managed with lots of servers. One suggestion is that they need online reservations. I called to reschedule and got a busy signal. On line reservation systems like open table or resy would be a game changer for this restaurant. We'll be back soon!

We stopped by after church on Sunday morning. I had the steak and shrimp. They were cooked perfectly and tasted great! My husband had the fish and he said it was really good. Our server was attentive and knowledgeable. The ambiance of the restaurant was pleasant and relaxing. We plan on making lunch at Blu's part of our Sunday ritual! We are happy to have a nice restaurant in town that we can support!

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